As an East Coaster, I take my summers seriously. After months of bitter cold, snow, and rain, I take full advantage of the warmer months—filling my calendar with beach trips, weekend getaways, cookouts, weddings, and any other invite that crosses my desk. Committing to all these activities means I essentially live out of my suitcase for three months, so I'm meticulous with my packing. I only bring the necessities, which, of course, include my e.l.f. SKIN essentials.
If you're also booked and busy this summer, read on to see why I never leave the house without these six e.l.f. SKIN products.
The Price Point
Thanks to my job, I've been very lucky to try some of the most prestigious products on the market. You didn't hear this from me, but most aren't worth their price point. Skincare doesn't need to be expensive to be effective, which is why I always come back to e.l.f. SKIN. I'm able to stock up on the regimen of my choice—cleanser, toner, serum, sunscreen, and moisturizer—without blowing my entire budget. And the ingredients are just as good as those from designer brands. (More on that later.)
The Variety
I really do believe less is more when it comes to skincare, but those few products you use need to make sense for your skin type. I love that e.l.f. SKIN has created solutions for sensitive, blemish-prone, and mature skin. In fact, e.l.f. SKIN has over 50 skincare products to choose from. This range allows you to curate an ultra-personalized summer skincare routine.
The Ingredients
Ingredient transparency is paramount to me. I need to understand exactly what's in my products and why e.l.f. SKIN's products contain ingredients similar to those of higher-end brands, and the brand also clarifies each ingredient's purpose. For instance, the popular Bright Icon serum has vitamin C, vitamin E, and ferulic acid to target uneven tone and oxidative stress, while the viral Holy Hydration! collection is formulated with hyaluronic acid and peptides that hydrate your skin. The brand is also double-certified cruelty-free by Leaping Bunny and PETA, which I appreciate as an animal lover.
