When it comes to hair, “strong and thick” usually doesn’t go hand in hand with “color-treated,” but a good haircare routine can totally change that. Just ask Who What Wear beauty editor Emma Walsh, a natural blonde with highlights. "I’ve always gotten compliments on the thickness of my hair,” she says. “But the praise really went up a notch when I started seeing a professional colorist. She gives me the perfect golden shade of blonde." Needless to say, Emma was determined to maintain this salon-level strength between appointments, and according to her, Kérastase Blond Absolu “is a one-and-done line to maintain your best blonde.” Below, see the products she recommends to blondes to achieve hair so strong, you could climb it.
Salon-Level Formulas
One look at the label, and you’ll immediately understand why beauty editors like Emma advise using Kérastase Blond Absolu products. "They have incredibly nourishing ingredients that give you that glossy, compliment-worthy hair," Emma explains. Aside from ultraviolet pigments that neutralize brassiness for every shade in the blonde spectrum, there's vitamin C and vitamin E to brighten and nourish, respectively—just like in your skincare. Not to mention hyaluronic acid, which helps to hydrate and reduce frizz. "All of this helps your hair grow long and strong, even while you're bleaching, highlighting, and heat-styling it."
VIP-Level Protection
First, the bad news: Blondes are extra susceptible to hair damage, especially in the summer. The good news? Blond Absolu's got you covered. “After shampooing and conditioning, I spritz on the Blonde Guard Hydrating Wonder Shield Leave-In Spray ($50) to protect from heat, UV damage, chlorine, and salt water," Emma says. "It's the ultimate all-in-one product you can spritz on for extra protection after your shower, before you heat-style your hair, or before heading to the beach or pool."
Low-Level Maintenance
Getting started with Blond Absolu is as simple as switching out your shampoo and conditioner. Your current picks may do a fine job of cleaning and moisturizing, but there's no way they're fortifying your strands and boosting your color as well as Blond Absolu will. "The Blond Absolu Bain Lumiere Shampoo ($46) and Blond Absolu Cicaflash Conditioner ($50) will level up your wash days," Emma exclaims. "They feel luxurious, look beautiful in your shower, and help you maintain vibrant, hydrated blonde locks."
