I used to think summer was the best time to be blonde. I'd spray a bit of lemon juice on my strands, lie out in the sun, and watch my highlights go from bright to brighter. Did I consider that the sun and citrus fruit were drying out my hair? Of course not! Did I know that saltwater and chlorine were also damaging my hair and threatening my color? Nope! But now I know better, so I recommend better.
If you're a blonde, you don't need to ditch the beach or pool for the sake of your strands; you just need to stay prepared with Kérastase's Blond Absolu line. Here's why.
Salon-Quality Ingredients
Blonde hair is prone to damage in the summer and beyond, so how you treat your tresses directly affects your color. Kérastase is known for its premium haircare essentials, using salon-quality ingredients and formulas to help you achieve professional-looking hair from the comfort of your home. Its Blond Absolu line contains brightening ingredients like vitamins C and E alongside hydrating and strengthening ingredients like hyaluronic acid to keep hair nourished, shiny, and strong.
Brightening Power
Step away from the lemon juice. Kérastase's Blond Absolu line is designed to help you maintain the vibrancy, brightness, and softness of your lightened or highlighted hair for up to two months between salon appointments. If you're dealing with brassiness or dullness, Kérastase has purple shampoos and conditioning masks to help tone your color back to its intended shade.
Damage Prevention
A variety of factors can contribute to how quickly your blonde hair fades, including heat styling, UV rays, chlorine, and saltwater, to name a few. Kérastase's Blond Absolu line fortifies your hair against external aggressors. The Blond Absolu Blonde Guard Hydrating Wonder Shield Leave-In Spray, in particular, is a smart choice for extra protection before you blow-dry your hair or head to the beach.
