Sponsored by Kérastase
Bleach and Healthy Hair Can Go Hand in Hand—But Only If You Stock Up on These 6 Kérastase Products First
When you think of the best products for hair health, your mind probably doesn't go to bleach. The lightening agent is highly effective at stripping color and revealing a brighter, blonder hue—but it can also leave hair feeling weak, frizzy, and fried. That doesn't mean you need to choose between sublime color and strong strands; you just need to be a bit smarter about your aftercare. The simplest way to prioritize your hair health is to stock up on these Kérastase Blond Absolu products. Here's why.
Reveals Salon-Like Results for Up to Two Months
Bleach is tough on hair, so it's best to extend the time between your salon trips as much as possible. Kérastase's Blond Absolu products allow you to do just that, revealing brighter hair between appointments. The secret is the brass-eliminating formulas and the hydrating, strengthening ingredients that ensure your bleached locks stay radiant without the need for constant touch-ups.
Strengthens Strands With Skincare-Like Ingredients
To keep your dyed locks looking and feeling their best, grab Kérastase's Blond Absolu Cicaflash Conditioner ($50) and Blond Absolu Masque Ultra Violet Purple Hair Mask ($68). Both products are formulated with editor-loved hyaluronic acid to bring softness and strength back to your strands while also protecting against future damage.
Protects Against Blonde Aggressors
You probably know to shield your hair with a heat protectant spray when using hot tools, but did you know that's not the only stressor that can create lackluster color and brittle ends? The Blond Absolu line protects the hair against all the external aggressors you may not have thought of, like heat, sun damage, UV rays, chlorine, and saltwater. The Blond Absolu Blonde Guard Hydrating Wonder Shield Leave-in Spray ($50), in particular, is a good product to pack in your beach or pool bag before you head out into the sun.
Stephanie is a director on the branded content team, heading up strategy for beauty, homes, and lifestyle clients. When she's not brainstorming creative ideas for WhoWhatWear, Marie Claire, and Homes & Gardens, she's scouring NYC for the best vintage finds — always with an iced coffee in hand.
