My first thought when my coworker told me that she was moving to the beach was, "I wonder if she has a guest room." My second thought was a little less selfish:
"How's she going to maintain that enviable blonde hair of hers?" Beach life is a breeze, but unfortunately for blondes, it isn't as easygoing.
In search of answers, I turned to Who What Wear beauty editor Emma Walsh, and without hesitation, she told me to make sure my coworker knows about Kérastase's salon-quality haircare line that's exclusively for blondes. "Along with neutralizing brassy tones and maintaining your brightest blonde, the Blond Absolu collection also helps to hydrate your hair, reduce frizz, and protect from aggressors that can cause damage," Emma said.
Below, see why she recommends Kérastase Blond Absolu and peep the regimen I'm passing along to my coworker ASAP.
Salon-Premium Products
"The Blond Absolu collection stands out from traditional toning products because it contains ingredients like hyaluronic acid and edelweiss flower," Emma explained. "You're already paying a lot for your color, so you also want to invest in the maintenance to extend your results." And trust me, she knows what she's talking about. "I’ve gone up to five months between coloring appointments with my maintenance routine!"
Protects Your Blonde From Summer Agitators
Living by the beach might be good for the soul, but the hair? Not so much. "The sun exposure and salt water can be damaging to bleached, highlighted hair," Emma explained. "It's important to incorporate multitasking products that can hydrate your hair, reduce brassiness, and restore your blonde to its most vibrant state." And with the Blond Absolu collection, you can find all of those products in one place.
Hydrates and Revitalizes
Salt water can dry out blonde hair. Luckily, Blond Absolu is formulated to help prevent it from worsening. "If you look closely, you'll find some of the same ingredients in the Blond Absolu line that are in your skincare products," Emma said. "Antioxidant-rich vitamin C and vitamin E form a hydrating barrier that protects from UV damage and salt water, while hyaluronic acid deeply hydrates and softens the hair."
Shop the Editor-Approved Beach-Blonde Regimen
Here's exactly what Emma instructed my coworker to do: "I'd recommend washing your hair with the Blond Absolu Bain Ultra-Violet Purple Shampoo ($46) and the Blond Absolu Cicaflash Conditioner ($50) every wash day to maintain vibrant, hydrated blonde locks. Then spritz on some Blonde Guard Wonder Shield Hydrating Leave-In Spray ($50) to protect against heat, UV damage, chlorine, and salt water. Lastly, treat your hair to the Blond Absolu Ultra Violet Masque ($68) on a weekly basis."
