7 "Outdated" Beauty Products That Are Officially Making a Comeback in 2024

One of the most interesting things about having worked in the beauty industry for over 10 years has been bearing witness to the evolution of the beauty landscape. In the space of a decade, makeup looks have evolved from the full glam of the 2010s—think contoured cheekbones, matte skin, and defined brows—through to the current trend for fresh-faced and glowy clean girl makeup looks. In the same space of time, we've seen ingredient-led products take over our skincare shelves (in 2011, no one had heard of niacinamide or ceramides), and we've witnessed the rise and fall of chemical exfoliation—now replaced with a fitting trend for skin barrier–repairing products.

DATED BEAUTY PRODUCTS 2024

(Image credit: @JORDANRISA)

When it comes to beauty products that go viral outside of wider trend movements, I've noticed an interesting cycle whereby the old becomes the new again. We're so used to perceiving new trends as newness that it's easy to forget that some products have been around for years and have been through previous phases of virality and success.

If, like me, your first introduction to the online beauty community was pre-TikTok and even pre-Instagram—back in the day when you had to read a blog post or watch a YouTube video to follow a makeup tutorial or skincare routine—then you've probably noticed some familiar faces popping up on your TikTok FYP. In recent years, as a new generation of beauty lovers have begun to swatch and share, iconic products have started to resurface, proving just how well they stand the test of time.

From Embryolisse's Lait-Crème Concentré to Clarins's Lip Comfort Oils and Caudalie's Instant Detox Mask, you'll find some of the most coveted products of the moment on this list (many of which you will recognize from the past), and if you're browsing this list for inspiration, you'll also want to check out my predictions for products that could make a comeback in 2024.

The beauty products that have made a comeback in 2024:

1. Caudalie Detox Mask

2. Embryolisse Lait-Crème Concentré

3. Clinique Almost Lipstick in Black Honey

4. Urban Decay 24/7 Moondust Eyeshadow in Space Cowboy

5. Olaplex No.3 Hair Perfector

6. Clarins Lip Comfort Oil

7. La Roche-Posay Cicaplast Baume B5

The beauty products we predict will make a comeback in 2024:

1. Aesop Parsley Seed Cleansing Masque

2. La Roche-Posay Serozinc

3. Antipodes Aura Manuka Honey Mask

4. Eve Lom Cleanser

5. Clarins Beauty Flash Balm

6. Nars Sheer Glow Foundation

7. Dior Addict Lip Glow

8. Origins Drink Up Intensive Overnight Mask

9. Kevyn Aucoin Sculpting Powder

10. Oskia Renaissance Cleansing Gel

11. Missha M Perfect Cover BB Cream

This post originally appeared on Who What Wear UK.

Freelance Beauty Editor

Grace Day is a beauty editor and content creator. She has over 10 years of beauty-industry experience, spanning editorial, retail, and e-commerce, which gives her a unique understanding into how people shop for their beauty routines.

While studying for a history degree (specialising in the history of beauty) and working as a beauty adviser in department stores, Grace started writing her own beauty blog in order to share the products she discovered while dealing with acne. After graduating, she moved to Beauty Bay as beauty editor and content manager. Grace is currently a beauty contributor to Who What Wear. She has also written for Hypebae and PopSugar and works as a brand consultant and copywriter.