ASOS Now Shows the Same Clothes on Models of Different Sizes

Everyone has been there: You want to buy something online but the model looks nothing like you, so you can't really get a sense of how the piece will really look on your body. So what do you do? Cross your fingers, add it to cart, and hope for the best. But now ASOS is trying to make the process a bit more inclusive. 

As InStyle reports, ASOS has started showing the same clothes on different-sized models using Augmented Reality technology. "Keep your eyes peeled as this rolls out across our app," the brand tweeted. ASOS also issued a statement to InStyle: "We’re always testing new technology that can make our customers’ experience even better. In this case, we’re experimenting with AR to show product on different size models, so customers can get a better sense of how something might fit their body shape."

For now, only select items are shown on different-sized models, but we'll be anxiously awaiting even more options soon. 

Associate Director, Fashion News

Erin got her start as a Who What Wear intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.