Why This Cool-Girl Brand Is About to Blow Up

Erin Fitzpatrick

Big money: Get ready to see lots more of AYR in the near future. As WWD reports, the brand just raised a whopping $5.5 million in funding, and the investor is none other than Dutch Fashion LLC, which owns major brands like Joie, Equipment, and Current/Elliott. "We wanted to grow quickly and well and, to do so, we wanted AYR to have its own dedicated resources and financing," AYR co-founder and CEO Maggie Winter told WWD. Love the brand? Shop AYR for yourself! [WWD]

For a good cause: This weekend, Perverse Sunglasses hosted an event in Los Angeles honoring Special Olympics spokesperson—and gold medalist!—Lucy Meyer. The brand collaborated with Meyer on a pair of limited-edition shades that are available beginning today. The best part? The full proceeds from the sunnies will be donated to a charity of Meyer's choice. Talk about a win-win! Shop a pair for yourself! [Instagram]

Just in: AG has just launched a new capsule collection, dubbed Indigo Knit. Consisting of sweatshirts, dresses, pants, and more, the knit pieces are ultra-comfy while never sacrificing on style. Shop the capsule collection now! [AG Jeans]

Beauty haul: Kylie Jenner just debuted a score of new products for her makeup line in honor of her birthday. There's eyeliner, mini matte lipsticks, and more. Head over to Byrdie to take a peek. [Byrdie]

Explore: AYR

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