The Beauty Show Is Coming: Here's How You Can Get Into the Who What Wear Trend Salon

If you consider yourself a beauty obsessive like me, you've come to the right place. The Beauty Show is a brand new event being held at the Business Design Centre in London on 20-21 September, 2024 and we couldn't be more excited about it.

The Beauty Show is happening on 21-22 September 2024

(Image credit: Who What Wear UK)

What Is The Beauty Show?

From the producers of Who What Wear UK, woman&home and Marie Claire UK, The Beauty Show is a festival-style event covering all things beauty that will host our editorial team alongside celebrity guests and influencers, all under one roof. Tickets are 15% off when you use the code WWW15, so book your ticket here to secure your place at the event every beauty devotee will want to be at this year—trust us.

What Can I Expect at The Beauty Show?

The Who What Wear Salon
At The Beauty Show, you'll step into the ultimate beauty playground where you'll uncover all the latest in beauty for 2024 and beyond, curated by our beauty editorial team. From the chicest nail colours to trending hair looks, you'll be prepared to update your look for the season ahead. Consider it the place to try the trends first before anyone else.

Hear From The Beauty Experts
At The Beauty Show, you'll have access to the industry's in-the-know experts who will be sharing their knowledge across skincare, makeup and more.

Renowned beauty expert and founder of Skin Rocks, Caroline Hirons, will share her wealth of knowledge in skincare and beauty and you'll be able to hear from Chelseé Lewis who is one of London's go-to top facialists. And if you have questions on tweakments, award-winning beauty journalist Alice Hart-Davis will offer invaluable insights into non-surgical cosmetic procedures and skincare alongside leading physician Dr Dev Patel and consultant dermatologist and nutritionist Dr Thivi Maruthappu.

Want to learn the best kept celebrity makeup tips? Physician, global makeup artist, author and beauty expert Ruby Hammer, founder and CEO of award-winning makeup and skincare brand, Sculpted by Aimee, Aimee Connolly, and Donna May, founder and creative director of Donna May London, will be sharing her insider celebrity makeup tips alongside Aarti P, a top makeup artist, who is renowned her expertise in South-Asian Beauty. Stay tuned for more experts to be announced.

Express Treatment Bars
Around The Beauty Show, you'll also be able to treat yourself to complimentary treatments from leading beauty brands including CellDerma, London Lash Pro, Sculpted by Aimee and MUA Makeup Academy, where you'll be able to try the most innovative products before you buy.

Shopping
The Beauty Show will feature all your favourite brands under one roof—it's a beauty lover's paradise. With over 60 leading beauty brands from established favourites to exciting newcomers, you’ll have the opportunity to explore a diverse range of products and services, from skincare and makeup to haircare and fragrance.

The Beauty Box
You’ll also have the opportunity to pick up a beauty box featuring your favourite brands. The VIP ticket includes a VIP beauty box worth £200, and there's also the option to include a box worth £100 with a standard ticket for just £11.50.

Ridgeview VIP Lounge
After all that shopping, VIP ticket holders can head to the Ridgeview VIP Lounge, where you'll be provided with a luxurious setting to relax in whilst enjoying award-winning English sparkling wines. The VIP Lounge will also be home to complimentary treatments for VIP ticket holders.

The Marie Claire Zone
Join the Marie Claire Zone to experience the latest insights, trends and techniques as you explore the transformative power of beauty.

The woman&home Stage
Here you can find out everything you need to know about beauty in midlife, from the latest tweakments to the best supplements and how to achieve great hair.

Look Good Feel Better Partnership
The Beauty Show’s charity partner, Look Good Feel Better, will be in attendance. Look Good Feel Better offers free workshops virtually and at cancer care centres and hospitals across the UK, providing practical advice and emotional support to people navigating changes to their body confidence during cancer treatment.

How to Book Tickets

You can choose from two ticket types now with 15% off with code WWW15.

Our standard ticket is great value and gives you access to the event on your preferred day. Visit three stages, browse the exhibitors and experience our Express Treatment Bars. Plus, you can shop, discover the latest in beauty and much more. You'll also have the option to add a beauty box with your ticket for just £11.50, worth £100.

Our VIP ticket is perfect if you want that bit extra from your day. Get everything the standard ticket has to offer plus a VIP beauty box worth £200, access to the Ridgeview VIP Lounge where you'll get a glass of Ridgeview sparkling wine with your ticket, plus special beauty treatments.

Find out more at thebeautyshow.co.uk and book your tickets here.

Eleanor Vousden
Beauty Editor, Who What Wear UK

Eleanor Vousden is the beauty editor for Who What Wear UK. She was previously deputy editor at Hairdressers Journal, health writer at Woman & Home and junior beauty editor at beauty website Powder. She has also contributed to Wallpaper and Elle Collections with written and styling work.Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the BSME Talent Awards for her work on Powder and also contributed to the title winning Website of the Year at the PPA Awards.Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Sarah Jessica Parker and Scarlett Johansson. She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle.When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.