A Scandi Woman Goes Shopping On the High Street–Here's What She'd Buy

Autumn, we've missed you. Though summer was a pleasant respite after the chilly months of spring, we've now had our fill sweltering days and are ready to bundle up with a crisp chill in the air. It might be that fashion month is upon us and there's about the be an influx of newness, but the seasonal shift encourages us to switch things up, clean out our closets and put together some exciting new outfits to inspire us for the months ahead. So, where do we begin when looking for when looking for fashion inspiration? The runways are a great place to start, but if you're looking for wearable trends that have been tried and tested, there's no better place than street style, and the Scandi set have been quietly changing the way we dress for the last couple of years. 

Parisian women might have mastered polished styling, and New Yorker's know up and coming brands before anyone else, but Scandi women have mastered the secret to looking stylish with minimal effort, and frankly, what more could you need? From oversized tailored to nailing the art of the refined colour palette, we're continuously turning to Scandinavians for style tips, and if you're unsure which pieces are worth the space in your wardrobe, you can bet that there's an editor, influencer, or street style star who's bought it, worn it, and styled it in a way we wouldn't have even thought of, and that's a talent worth screenshotting. 


(Image credit: @iliridakrasniqi)

After scouring through some of Instagram's best dressed, I noticed that Scandi women have a real penchant for shopping our favourite high-street brands, and you won't have to look for long before you spot COS, Arket and H&M cropping up in their feeds. So, if you're in the mood for a new season shake up without having to break the bank, I've rounded up the best new high-street pieces that a stylish Scandi woman would invariably add to her basket. Njut Av (that's "enjoy" in Swedish). 



(Image credit: @monamali_)

Style Notes: It's been a big year for denim, quite literally, and Scandis were the first to lead the charge in baggy jeans, maxi skirts and slouchy denim shirts. Layer up with white tees, black jackets and strappy sandals to do denim the Nordic way. 




(Image credit: @lindatol_)

Style Notes: There's no hardworking wardrobe staple than the jersey basic. Whether it's a cotton tee or a stretchy tank top, you'll wear them as is in spring and summer or layered up underneath blazers, dresses and coats in autumn and winter. The high-street specialise in these simple pieces at affordable prices, so it's worth stocking up in different colours and wearing on rotation. 




(Image credit: @jeanettemadeen )

Style Notes: The flattering knit dress crops up time and again on the Scandi crowd, and it's easy to see why. Simple, chic, and understated, this fit suits every body and makes for a low-maintainance, high-impact outfit that you can throw on and go in just five minutes. 




(Image credit: @anoukvye)

Style Notes: Last summer may have been all about the micro mini, but this year we're back to longer hemlines. For those who haven't been won over by the column maxi skirt, the midi is still a strong contender for best all-rounder. Keep it casual with simple flats or dress it up with heels, but however you wear it, take tips from Anouk and keep it simple a relaxed top and tonal palette.




(Image credit: @emilisindlev)

Style Notes: If anyone knows how to do "borrowed from the boys" tailoring, it's Scandi women. From Munthe to Skall Studio (think The Row, via Copenhagen), the supersized shirt is the shortcut to chic you can wear with jeans, skirts and leggings. The white shirt is a classic, but pinstripes, linen or block colours are the perfect wardrobe update. 




(Image credit: @iliridakrasniqi)

Style Notes: Who likes short shorts? Well, not the Dutch. All year round you're likely to see tailored trousers, and if you thought wide-leg trousers meant heavy, wool iterations, take a look at these light crepe and cotton styles that are sharp enough to meet business.


This story was published at an earlier time and has since been updated.

Up Next, The Autumn/Winter Fashion Trends That Really Count

Remy Farrell
Fashion Editor

Remy Farrell is a London-based shopping editor with nearly 10 years of editorial experience covering fashion, beauty and lifestyle. After graduating with a journalism degree and working on the editorial and fashion teams for titles such as Grazia, Elle, Cosmopolitan and British Vogue, she moved into the luxury e-commerce sector, working as fashion assistant at TheOutnet.com styling for the social media channels and helping to develop the collections for the in-house brand Iris & Ink. After expanding an assisting and styling portfolio that includes shooting talent such as Gigi Hadid, Victoria Beckham and Miquita Oliver, she also branched out into beauty, creating tried-and-tested reviews and diverse beauty content.In her role as shopping editor at Who What Wear, Remy is interested in discovering new and exciting brands to share with the Who What Wear readership and particularly loves uncovering hidden gems at affordable prices to make shopping accessible to everyone.Born and raised in Sheffield, Yorkshire, Remy moved to London in 2014 and lives in the Docklands with her partner and pug Billie.