How One Denim Brand Promises to Make Jeans Bearable in the Heat

Anybody who lives in their jeans knows that summer can pose quite the wardrobe dilemma. With temperatures rising into the 80s and 90s, rocking your favourite denim becomes decidedly less pleasant. But there may finally be a solution to this long-standing problem, thanks to Lee Jeans’ genius new idea to weave crushed jade stones into its pants to help ward off the heat. According to company vice president Stephen Dull, “The jade fabric rapidly pulls sweat away from the body and quickly dries, creating a cooling sensation.” Although he also joked that it wasn’t magic, it sounds pretty magical to us. Sadly these special jeans will only be available in China for now, but we’re hoping that enough U.S.-based love and attention will get the message across that we’d like a little “denim refreshment” too!
Shop a selection of our favourite jeans.
Read the full article over Bloomberg, and let us know your thoughts on these innovative new jeans in the comments!
-
The "Dated" Denim Trend That All the Cool Europeans Never Gave Up On
And now we're ready to bring it back.
By Michelle Scanga
-
Madewell's Insiders Event Sale Is So Good—27 Picks Chic People Will Be Adding to Their Carts
Get 25% off just about everything.
By Jennifer Camp Forbes
-
These Are the 7 Stylish Shoe Trends Fashion People Will Be Wearing With Jeans This Spring
I see chic denim outfits in your future.
By Jennifer Camp Forbes
-
If You Have Great Taste, You Don't Want to Miss These 30 Chic J.Crew and Madewell Sale Picks
So many gems. So little time.
By Jennifer Camp Forbes
-
Gigi Hadid Just Made Mom Jeans Look Brand-New Again in Paris
If anyone can, she can.
By Allyson Payer
-
The Chicest European Women Have Convinced Me to Try This Effortless Accessory
Simple yet so elevated.
By Jennifer Camp Forbes
-
Anine Bing Designs Jeans Fashion People Love—and Yes, These Spring Styles Get an A+
Chic silhouettes.
By Bobby Schuessler
-
This French Style Muse Just Effortlessly Pulled Off 4 of the Season's Biggest Trends in One Look
Cool-girl vibes.
By Jennifer Camp Forbes