Cookies & Data

What are cookies?

Cookies are text tiny files that are stored in your browser and used to improve your user experience. This page describes our use of cookies and the information we use them to gather.

How We Use Cookies

We use cookies to collect data about on-site browsing behavior to enhance the user experience, improve performance of our website, and provide the best the ad experience possible. 

How Our Partners Use Cookies

We analyze data and optimize your experience in partnership with the following vendors. You can find information about the partners we work with and how they use data below. 

Google Analytics - We use Google Analytics to evaluate and optimize site performance. Please see Google's Policies on Cookies and Data Use for more information.

DoubleClick for Publishers - We use DoubleClick for Publishers to serve relevant ads for the best user experience. Please see Google's Policies on Cookies and Data Use or How Doubleclick Uses Cookies for more information.

Sailthru - We use Sailthru to deliver and manage our email campaigns. Please see Sailthru's Terms & Conditions for more information.

Rakuten - We use Rakuten to facilitate e-commerce transactions with our affiliates. For more information, please see Rakuten's Services Privacy Policy.

comScore - We use comScore to track the number of visitors to our site and page views. For more information, please see comScore's Data Policy.

Managing Cookies & Data

You can request a copy of your data or opt out of our data use on the Manage My Data page.

Editor in Chief

Kat Collings has over 15 years of experience in the editorial fashion space, largely in digital publishing. She currently leads the vision for editorial content at as the site's editor in chief, having risen through the editorial ranks after joining the company in 2012. Collings is a Digiday Future Leader Awards nominee, was named Buzzfeed's best fashion Instagram accounts of the year, and is a member of the CFDA Awards Fashion Guild. Prior to Who What Wear, Collings worked on styling projects for brands such as Vogue, Teen Vogue, Lucky, and Oliver Peoples. She graduated from UCLA with a BA in communications and calls Los Angeles home.