Max Mara Just Launched Its First-Ever Fragrance Inspired by Its Iconic Coat—Here's Why We Love It
I'm a fragrance snob. My bathroom cabinet is overflowing with perfumes ranging from fresh florals to velvety sandalwood. I don't feel ready for a night out—or even a WFH day—without a little spritz of an irresistibly good scent. Consequently, my standards are high, yet Max Mara's first-ever fragrance managed to impress me. Ahead, discover why this perfume from the iconic heritage house stood out and why it's worth adding to your collection.
What Is It
Max Mara's debut fragrance is rooted in the brand's iconic heritage, using the 101801 coat from 1981 as its muse. The bottle resembles the architectural silhouette of the timeless top layer, with a knotted lacquered belt, detailed stitching, camel coloring, gold accents, and a button on top of the cap. Every inch of the design is thoughtfully crafted, giving fashion lovers an undeniable connection to the classic style piece and a design worthy of being displayed on a vanity.
How It Smells
The enveloping scent blossoms with notes of sandalwood and cedarwood, delicately wrapped in comforting vanilla and tuberose absolute. Instead of a bold, edgy scent that comes on suddenly, the Max Mara perfume gently unfolds, leaving a lasting trail of warm elegance. Similar to the iconic coat that started it all, the fragrance hugs the body like a second skin, seamlessly becoming a part of the polished Max Mara woman.
Why Max Mara's Fragrance Is Editor Approved
While there are many elements to love about the debut fragrance, my favorite is the quiet confidence it conveys. Similar to Max Mara's ethos, the fragrance captures elegance without spectacle, making it the perfect option for those with taste that's refined and considered. Because of this, the perfume is highly versatile, fit for a morning brunch, a cocktail lounge, and everything in between.
Shop the Max Mara Le Parfum Eau de Parfum
