September 19, 2012
Go Buy Now
Every fashion show is sponsored by a slew of beauty brands—whether it's Redken or Revlon—and that brand determines the majority of the pots, tubes, and brushes you'll find backstage. There are, however, a stable of universal products that we spotted on every makeup artist's table—no sponsorship necessary. Most of them hailed from French pharmacies, almost all of them had foreign names, and every single one is on our shopping list.
Homeoplasmine is actually medicinal. An antiseptic full of plant extracts, it's supposed to help with everything from burns and scratches to colds, but backstage it's used like a lip balm. There was such a huge demand for natural this season, like at Reed Krakoff, that this was the only thing to touch most models' lips because it offers texture without major shine.
Embryolisse is the beauty world's go-to lotion. At Proenza Schouler, makeup artist Diane Kendal used brown eyeliner and eye shadow on the models' eyelids, only to wipe most of it off and smudge Embryolisse on top of the residue for a slight, almost dirty, glow. In real life, you can use this exceptionally hydrating cream on your face and body.
Because natural was so in for spring, makeup artists spent an unprecedented amount of time prepping the models' skin before applying product. That meant face sprays, moisturizer, and lots of brightening serums (particularly Nars' Brightening Serum ($61). Evian dominated in the spray category. The artists would use it to dampen the models' faces before applying any creams for maximum absorption.
This old-school cream is the key to that runway glossiness. It made its way onto eyes, cheekbones, and lips backstage last week. Use it more conservatively in real life, but don't be afraid to mix it with your favorite eye shadow for that glossy eye we raved about earlier this summer.