21 H&M Impulse Buys You Won't Regret

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(Image credit: H&M)

I have been spending an embarrassing number of hours on H&M’s website lately. Why, you ask? A) It’s still dreary outside, and I’m craving a midwinter pick-me-up. B) My credit card is still recovering from hyperactivity on a recent shopping spree in London, so it can legitimately only handle single and double digits right now. C) The H&M site happens to be brimming with some seriously chic new pieces that are perfect for wearing now, later, and during that transitional season in between. And let’s be honest: What a difference a small self-indulgent impulse buy can make in our workweek! From pastel blazers to statement earrings and bold sweaters, we’ve compiled a first-rate list of 21 impulse buys that won’t hurt your wallet.

Judith Jones
Senior Fashion Market Editor

Judith is the senior fashion market editor at Who What Wear and has worked in fashion for nearly a decade. Judith started on the Shop Who What Wear team, creating content and managing a team of merchandisers for the Who What Wear shopping app. She later crossed over to the editorial team, where she shares the coolest, most desirable fashion market finds and brands in her shopping-focused stories and social takeovers. She has become one of the top affiliate earners during her six plus years at Who What Wear. Before working in fashion, Judith was a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) and shared her passion for travel and food. She studied at the prestigious London Academy of Dramatic Arts as well as Stella Adler Studio of Acting in New York. She later studied fashion merchandising and design, which laid the foundation for her career in fashion.


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