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This Emerging Brand Has All the Makings of an It-Girl FavoriteHurry—some are already wearing it.
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If You Want to Feel Good From the Inside Out, a Little Golde Is All You NeedNot your mom's granola wellness brand and not the fancy stuff, either.
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Want to Dress Like a Confident L.A. Girl? This Womenswear Brand Can HelpLocal European is all about luxury athleisure, and that includes chic swimwear.
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A Glimpse Into the Blooming World of Maurice HarrisBeyoncé is a fan.
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These 2 Celebrity Stylists Want to Simplify How You Get DressedKit Undergarments saves the day.
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This Swimwear Brand Is Taking the Anxiety Out of Swimsuit ShoppingKitty and Vibe makes bikinis and one-pieces for every body.
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This Former Fashion Editor Wants to Bring Luxury Style to All Body TypesMeet Henning, our latest obsession.
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This Entrepreneur Is Bringing Some of Africa's Best Designer Brands to the U.S.Meet The Folklore, one of the coolest concept stores out there.
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This Ethical Jewelry Brand Creates Chic Pieces With Fair-Trade African MetalsOmi Woods pays homage to Africa and the diaspora through contemporary heirlooms.
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This Platform Is Dedicated to Amplifying Black and Brown Women in FashionEveryStylishGirl highlights fashion and media's marginalized voices.
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This L.A. Fashion Brand Creates Clothes for a Modern Fantasy WorldChelsea Mak marries '80s nightclub scenes and Chinatown in its new collection.
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This Basics Brand Is More Revolutionary Than It LooksX Karla created celeb-favorite tees and then gave back to impactful causes.
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This Luxury Handbag Brand Combines Sculpture and Knitwear to Make Wearable ArtPetit Kouraj creates specialty handbags with sustainable practices.
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It's Decided: This Is the Coolest Online Store, PeriodYep, it's basically a treasure trove.
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This Cool Startup Wants to Transform Your Hair Over TimeMeet your new ritual.
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Who What Wear Spotlight: Our New Program Designed to Support Small BusinessesWe're taking applications now!
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On the Hunt—My Top Picks for Matching Sweats, Sustainable Jewelry, and MoreYou asked. I answered.
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