This £15 Face Primer Keeps Selling Out at Superdrug

I live for a beauty-insider secret or an under-the-radar product recommendation, so when I heard rumours of a face primer retailers couldn't keep on the shelves, I was intrigued. Finding out that it was just £15 was the icing on the cake. The product in question is the Flower Beauty Supernova Celestial Skin Elixir Primer—a multitasking formula that hydrates, smooths and primes your skin for makeup while imparting a soft glow. Oh, and it's the beauty brainchild of my personal '90s style icon, Drew Barrymore. Keep reading to find out just what makes this sellout product so good and to shop some other amazing face primers without the waiting list.


(Image credit: @DREWBARRYMORE)

Flower Beauty launched in the U.S. back in 2013, but it wasn't until last September that Barrymore decided to expand the colour cosmetics line with the launch of her first skincare product: the sellout primer.

A representative for the brand told us that at launch, a Supernova was sold every hour, with top stores selling out within a month. Obviously this mystical primer has some serious appeal. In fact, since its launch in September, the product has sold out three times and currently has more than 4000 people on the waiting list.

There's a similar story in the UK, too. Exclusively stocked at Superdrug since January 2019, the product has been flying in and out faster than the brand can keep up—making it the best-selling product in the history of Flower Beauty.

But what is a skin elixir primer? I'm glad you asked, as I was equally confused when I first heard about the product. Effectively, it's an oil-based solution that not only preps the skin for makeup but also hydrates and boosts radiance. You can apply it to clean skin as a brightening primer, mix a few drops with your foundation for a dewier base or apply it over your makeup to add glow exactly where you want it.

Barrymore mixes it in with her foundation and loves the dewy glow that it provides. "I'm absolutely addicted to our latest launch, the Supernova Celestial Skin Elixir," Barrymore said. "It's like nothing I've ever tried. It's already sold out in the U.S., so this is one I can't wait for women across the UK to have a chance to try."


(Image credit: @FLOWERBEAUTY)

Luckily, there are plenty of other amazing skin-brightening primers on the market right now if you're struggling to get your hands on this one. (Seriously, if you spot it in a Superdrug near you then grab it.)

Here are a few of my favourite radiance-boosting formulas to shop now…

Related: Jennifer Aniston, French Girls and Our Editors Use This Product for Glowing Skin

Next up, so many British celebs rely on this £20 oil for amazing skin.

Mica Ricketts