9 Beauty Products I Always Repeat Purchase

EDITOR REPEAT BEAUTY BUYS — (Image credit: Future)

Those who know me know that when I say I’m fussy, I mean it. Nowhere is that more true than with beauty products. I don’t buy into hype, and I rarely repurchase on a whim, so when I do go back for something, it’s because it has genuinely impressed me. Below are my holy-grail products: the ones I repurchase without hesitation, cut open to use every last drop, and rely on because they consistently deliver.

If you’ve yet to try any of them, take my word for it—they’re worth every penny. And if you already use and love them too, consider it proof that you have excellent taste.

Poppy joined the Who What Wear UK team as managing editor in 2022. After graduating from university with a degree in English literature, she worked for several publications, including Women's Health, The Times and Marie Claire.

As WWW UK’s managing editor, Poppy looks after the content calendar and all output across the brand, in addition to working with contributors and supporting with social media planning, branded content, marketing and brand strategy. A keen eye for detail means Poppy oversees the production of tentpole moments such as special issues, events, gift guides and more. You won’t find many articles by Poppy on site, but when you do there’s no doubt they will either be focused on dresses, handbags or classic high-street buys she shares with her mum. Or better yet, all three!