Felicia Pennant

Felicia Pennant has been telling powerful stories spanning fashion, beauty, football, and lifestyle authentically for over 10 years. The London-based journalist and Central Saint Martins graduate’s editorial experience includes editor roles at ASOS Magazine, Dazed Beauty, and MATCHESFASHION, bylines in Vogue.co.uk, i-D, and Sunday Times Style, and consultancy projects with Nike and ALIGNE. She founded the trailblazing fashion and football media platform SEASON zine in 2016 to counter what she describes as “the male, pale, and sometimes stale state of modern football culture” and champion marginalised communities. Named one of the UK’s Best Independent Football Magazines by Hypebeast in 2019 and in a question on American game show Jeopardy! the same year, SEASON zine has launched 11 print issues, two digital covers, brand partnerships with the likes of Puma, Levi’s, EE, and more.

Felicia wrote Who What Wear UK’s SS24 cover interview with Olivia Dean and has interviewed the likes of Jodie-Turner Smith, Héctor Bellerín and Lucy Bronze. Having appeared in Chelsea FC, England, Stance, and Sky Sports campaigns as talent, she has hosted or appeared on panels and podcasts for FootLocker, UEFA We Play Strong, and Highsnobiety. She won the 2019 PPA New Talent 30 under 30 Award and was listed on The Football Black List 2019. In her role as Who What Wear UK’s Acting Senior Fashion & Beauty Editor, Branded Content, Felicia is most excited to deliver forward-thinking projects that are as inclusive as possible and resonate on mutiple levels.