This Is Why Zara Is Making More Money Than Ever

Zara’s popularity officially shows no signs of slowing down. According to Business of Fashion, Zara’s parent company, Inditex, just reported some seriously impressive sales figures.

For its financial year ending on January 31, Inditex saw a net income rise of 15%, to $3.2 billion—its fastest profit increase in the past three years. Business of Fashion credits the uptick to an “aggressive expansion” of stores: Since 2001, Inditex has opened roughly 400 new stores per year and has also focused on expanding online sales. However, more recently Zara has shifted its strategy, instead opening fewer but much larger stores—and clearly it’s working.

In other words, Zara will continue to take huge chunks of your paycheck for the foreseeable future.

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