The quickest sneaker sellout in Adidas history occurred yesterday when the brand allowed customers to sign up and “reserve” a pair of Yeezy Boost 750s. The company opened a sneaker reservation app that unlocked at 4 p.m. Wednesday and closed less than a minute (55 seconds, to be exact!) later, at which point the brand tweeted to confirm all pairs had successfully been reserved. According to Footwear News, for the prior two releases—the tan 350s and black 750s—the app was open for around 10 minutes. The official release date for the light-gray Yeezy Boost 750s is this Saturday, June 11, so if you didn’t make the reservation list, you still have a chance to own a pair of the covetable sneakers.
Check out the latest 750s below and then shop our favorite Yeezy-inspired kicks.
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Opening Image: Getty Images