Instagram's influence in the fashion industry is undeniable, so when a trend or collection blows up on the social media platform, it doesn't surprise us—but once in a while comes an unexpected brand that changes that game. Meet LuLaRoe, a four-year-old clothing line that you can only buy via Facebook and is blowing up on Instagram. The brand sells its colorful dresses, leggings, and tops through independent consultants who have used social media as a way to get customers, which has helped to popularize the brand practically overnight.
According to Racked, leggings are the LuLaRoe customer favorite that pretty much made the brand. "LuLaRoe’s success is due in large part to their leggings," notes Racked. "Frequently described as "buttery," brand enthusiasts contend that LuLaRoe’s leggings are the best in the world. They’re soft, durable, and thick enough to be worn as pants.’’ The price for the athleisure staple is also right—at $25 they're reasonably priced for the average consumer. In addition, the spandex-polyester blend leggings are also available in a wide range of sizes, including plus-size options. With an estimated 12,000 to 13,000 consultants selling LuLaRoe, we can only imagine this brand is about to seriously blow up.
Feeling like adding some leggings to your collection? Shop our picks below.
What brand makes your favorite leggings? Tell us in the comments!