If you happened to attend Splendour In The Grass this year (or any other music festival), you would’ve noticed girls getting around with gold and silver temporary shiny tattoos made to look like jewellery (if you haven’t, take a look at North West getting in on it).
Racked have taken a look back to figure out where this trend even came from. With Beyoncé and Rihanna each launching their own ranges and the White House even giving them away as party gifts at their annual Easter Egg hunt this year—it’s time to figure it out.
The birth of flash tattoos was tracked back to Tina Roth Eisenberg, CEO of Tattly, who was sick of her young daughter coming home from birthday parties with big, unsightly cartoon tattoos. She commissioned a few artists to create some delicate designs and then uploaded them to a website. Within days, she was inundated with requests. A year later a competitor, Flash Tattoos was on the scene and the rest is history.