This Runway Show Will Be Huge in 2017


As you guys are intimately aware, Who What Wear has been bringing you seasonal daily (!) trend reports from the runway to the most stylish corners of the earth. You’ve come to rely on us to cut through the clutter and report on just the pieces we’re most excited about, how to style them, and—best of all—where to shop them.

It’s only fitting that we decided to go full 360 and take our curated trends to the stage. Presenting: Who What Wear Runway, the first-ever consumer fashion show on February 8, expertly curated and styled by our editorsin partnership with Secret Deodorant.

Like Secret, we want women to feel confident and free to wear the trends and outfits they love. To wit, our show will feature of-the-moment trends that you can shop and wear right now, giving you the tips and necessary accessories to pull it off flawlessly. Fashion accessories like the right heels, chokers, and of course Secret Clinical Strength Deodorant, which has two times the sweat protection, ensuring you —  and your clothes — are protected.

And, unlike many other shows at New York Fashion Week, ours is open to all and available to stream and shop straight from the stageAfter all, we’re all about instant gratification here. But that’s not the only reason to get excited… We’ll also be giving a few lucky readers the chance to attend the stylish event and sit front row.

To find out more details on how to attend, sign up here for the exclusive deets: