Where Who What Wear Editors Actually Shop Online

Ever wonder where fashion editors actually shop? Today’s your lucky day. We’re sharing our favourite online shopping sites where we shop all the time. From everyone’s favourite fast-fashion brand to unique online boutiques, keep reading to bookmark and check out each editor-approved site!

Scroll down to find out where we shop! 

“This Etsy store is my go-to for unique, vintage finds, and you can always find a good locket. There's something at every price point!”

Shop Kat's pick: LUXXORVintage Antique Gold Filled Etruscan Hinged Bracelet ($248)

“Vintage shoes that still feel current are the trickiest type of vintage item to find, in my opinion. This store has a really cool selection from brands like Robert Clergerie, Prada, and Issey Miyake. I recommend following the store's Instagram to stay up on the latest stock, because they sell out very quickly!"

Shop Kat's pick: Robert Clergerie Raffia Platforms ($165)

Need Supply has a very specific aesthetic—think minimalist, cool, artsy—and I love how they curate only a few pieces from each brand to make their store stand out.”

Shop Kat's pick: C/MEO Collective New Love Top ($130)

"The Canadian-based site has a great selection of quality basics, stylish athletic wear, and the best day-to-night pieces. Every season there's always one or two items I wear nonstop from Aritzia. Check it out if you haven't already; I promise you'll find your next go-to summer dress."

Shop Michelle's pick: Wilfred for Aritzia Cigaliere Skirt ($47)

"Whether I'm looking for a quick outfit idea or a cute new top (see above), Mango never lets me down. Plus, the prices are too good!"

Shop Michelle's pick: Mango Premium Cropped Linen Top ($25)

"It doesn't get much better than the Barneys shoe selection."

Shop Michelle's pick: Aquazzura French Lover Sandals ($795)

“I'm pretty much addicted to their dresses this summer. I should just start signing my paychecks over to them.”

Shop Allyson’s pick: Reformation Canopy Dress ($198)

“They have a wide assortment of price points and such a cool selection—everything from jeans to jewellery to candles. Really good customer service, too!”

Shop Allyson’s pick: Farrow Jane Top ($48)

“One word: shoes.”

Shop Allyson’s pick: Tibi Neil Flats ($445)

“I look to Net-a-Porter when I want the best version of a new trend or if I'm looking to splurge on a classic piece. They have the perfect combination of trend-driven pieces and staples, all from the best selection of brands. I also love discovering new designers through their Finds section!”

Shop Nicole's pick: Gianvito Rossi Velvet Sandals ($790)

“I love Shopbop because they have such a wide range of brands (at all different price points), and if you're looking for a specific type of item, they always have a huge selection. They also have super-fast and easy shipping and returns!”

Shop Nicole's pick: Ulla Johnson Bazaar Dress ($414)

“I always shop on Zara because they're constantly updating their site with new styles. Also, when something you like is sold out, you can enter your email and get notified the minute it's back in stock!”

Shop Nicole's pick: Zara Draped Studio Tunic ($99)

COS is 100% my new Zara. The current offering is forward, without trying too hard—making it perfect for my everyday life. While the site stocks a lot of basics, each features unique details and accents that set them apart from the rest.”

Shop Bobby's pick: COS Suede Paneled Sneakers ($110)

“I hit up Farfetch for its range of the best designer merchandise out there—whether that's from the big-name guys (think Saint Laurent) or smaller, independent labels. Only issue? You can easily get lost in the site for a few hours because of the massive amount of inventory—but, hey, what's wrong with that?”

Shop Bobby's pick: Marni Striped Panel Shirt ($282)

“This designer mecca is one of my go-tos because it literally stocks all of my favourite contemporary labels—3.1 Phillip Lim, The Kooples, Carven, and more. I'm literally ordering a Carven shirt as we speak!”

Shop Bobby's pick: 3.1 Phillip Lim Judo Jacket ($397)

"This website is equal parts who I am [style-wise] and who I'm constantly trying to be, what more could you want?"

Shop Jessica's pick: Farrow Dove Top ($56)

"Their website is basically Net-a-Porter for the New York girl, i.e., me. 'Nuff said."

Shop Jessica’s pick: Balenciaga Pierced Ankle Boots ($1255)

"Total shocker, right? I just can't resist their on-trend and well-priced offerings."

Shop Jessica’s pick: Zara Long Studio Skirt With Splits ($129)

"A well-curated selection of all the things I love—what more could I ask for?"

Shop Nicole's pick: Maryam Nassir Zadeh Sophie Slide Plaforms ($360)


"I go here to find fun designer splurges that'll enhance my wardrobe. Plus, their Style Report is awesome."

Shop Nicole's pick: Marni Floral-Jacquard Pencil Skirt ($494)

"It has all the appeal of a high-end brand at a monumentally smaller fraction of the cost. Yes, please!"

Shop Nicole's pick: COS Raw-Cut Draped Skirt ($135)

“I LOVE Need Supply; it's my favourite affordable fashion site at the moment. They carry a hefty stable of cool brands that won't break your wallet—and lesser-known labels that you otherwise wouldn't have access to.”

Shop Meghan's pick: Farrow Blue Ridge Dress ($58)

“Yes, it's true—I, too, am on the Zara bandwagon with all the other editors. The fast-fashion site has truly perfected the art of making affordable pieces look high-end, and as long as they keep it up, I'll keep shopping.”

Shop Meghan's pick: Zara Kimono Sleeve Belted Coat ($80)

“Maybe I'm just old-fashioned, but there's something about shopping at a trusted department store that I just love. If I'm ever in the market for a new pair of designer shoes, Nordstrom is where I turn—they have everything from Chloé to Céline, and their return policy is the stuff of legend.”

Shop Meghan's pick: Chloé Becky Pumps ($825)

Which sites from our list are your favourites? We want to know in the comments below!