We have to admit that as editors, we’re pretty savvy when it comes to finding the best online sites to shop, for both unique, hard-to-find items as well as the best selections of goods all in one place. While Net-a-Porter and Shopbop will always have a special place in our hearts, sometimes you just want something a little off the beaten path. And in the spirit of generosity, we're sharing our go-to sites with you, dear reader. Consider it a holiday gift.
Scroll down to find out what Who What Wear editors’ favorite low-profile sites are, and to shop their picks!
Site: Mercantile Vintage
"Mercantile Vintage is like enlisting the cool kids to curate the best vintage and offer it to you at an affordable price. It's pure gold. Actually, maybe I shouldn't have shared this with you…” — Nicole Kliest
Site: James Rowland Shop
"Vintage shoes are a very tricky category to shop for, because often they're too dated-looking or too worn. That's why James Rowland Shop is such a gem—it has the most interesting selection of vintage and current shoes. If you're looking to nail a '90s vibe, this is your place." — Kat Collings
"This is my go-to for those indie, under-the-radar bag labels like PB 0110 and Lotuff. Only problem? Scroll through the site once and you'll want to add everything to your cart—not that that's a bad thing." — Bobby Schuessler
"Réalisation is an Australian-based brand with the coolest tops and dresses. The quantity of each design is limited, so it makes for a really special addition to your wardrobe. I've never had a bad night out in my Bianca top!" — Michelle Scanga
"This New York– and Seattle-based store's online shop has the best selection of some of my favorite brands (including Acne Studios and Rachel Comey) and a slew of others—both big names and more obscure. To top it off, the shoe selection is incredible, and the site has great sales (e.g., the one they're having right now…)." — Allyson Payer
Site: Lisa Says Gah
"I love Lisa Says Gah for finding fresh, quality pieces. Plus, the site is ethically mindful, which makes every purchase feel special and totally necessary." — Carson Olivares
"I'm constantly refreshing Leif to see what's new. It's a Brooklyn-based site that has fun, colorful home décor, jewelry, accessories, stationery, and more. I have to keep myself from spending too much on the site, but everything is so cool and distinct that it's hard to resist!" — Erin Fitzpatrick