What It's Like to Work as Creative Director at One of Australia's Biggest Brands

Have you always dreamed of working in fashion but not exactly sure in what area you'd be keen to pursue a career? We spoke to Tigerlily's creative director, Amelia Mather, to find out more about her role and her day-to-day responsibilities.

Since its launch in 2000, Tigerlily has positioned itself as one of Australia's go-to brands for women who chase an endless summer. Whether it's holidays at home, or travels abroad, Tigerlily will always have a swimsuit or resort wear that will suit. 

This year, the label will take part in Who What Wear's VAMFF runway presentation on International Women's Day (March 8, 2019). If you're yet to grab a ticket, now's your chance before they're all sold out.

Read on to discover what it's like to work as creative director at one of Australia's biggest fashion brands.