Everyone at This Couture Show Got in With a Fake ID

>Couture Fashion Week was hit with a bit of identity theft today. And (perhaps unsurprisingly) the man behind it all is Demna Gvasalia. We spotted it all go down on Instagram this morning as a slew of international editors were posting pictures of their Vetements invitations, which all seemed to be drivers licenses, passports, etc., from people who were not them.

>“The man I always wanted to be,” said InStyle editor in chief Laura Brown as she posted a photo of her invitation featuring a 20-something-looking brunette male (ie: clearly not a match). Of course, the rest of the fashion community got a kick out of the unexpected and certainly untraditional take on show invites, too. And looking back now, it was an indication of the incredibly diverse cast that would appear on the couture runway later that day.

>Scroll down to see several of the fake IDs that, for today only, served as a totally legit way to attend a fashion week event.


ON #vetements #couturebyheilbrunner ????

A photo posted by Veronika Heilbrunner (@veronikaheilbrunner) on


Identified @gaiarepossi @gvasalia @demnagvasalia @vetements_official

A photo posted by Miroslava Duma (@miraduma) on


The man I've always wanted to be. ???? Merci, @vetements_official

A photo posted by Laura Brown (@laurabrown99) on



A video posted by VETEMENTS (@vetements_official) on


I see the similarities #Vetements #pfw

A photo posted by Paul Rizzo (@comme_des_pr) on


VETEMENTS #Vetements #runway

A photo posted by BOUTIQUE ROMA & ROMA SHOES (@boutiqueroma) on


Two Sirs that became two Madames!!! @vetements_official with @anderschristianmadsen #missswiss #womensworld

A photo posted by Miguel Alberto Enamorado (@menamorado) on

Still not totally familiar with the Vetements brand? Here's what you need to know.

Opening Image: Getty