It’s not every day that you come across a genuinely stylish brand that’s also affordable; there’s usually a catch, right? Either the website seems fishy or the pieces aren’t actually made well. Such is not the case when it comes to the spotlight of today’s post: Ventrone Chronicles. We were recently introduced to this Los Angeles–based label that’s run by two sisters (Daniella and Sophia Ventrone), and immediately after glancing at their site, we were hooked.
As you’ll see below, the site is chock-full of affordable gold jewelry (primarily chokers) that feels like a chic combination of vintage baubles and contemporary, minimalist pieces you can wear with virtually everything in your closet—second skin, if you will. Even better, everything is around $30 to $50. Score!
To get the inside scoop about this up-and-coming brand, we tapped Daniella and Sophia to learn everything from how they actually started Ventrone Chronicles to what we can expect from their upcoming clothing collection. Scroll down to read the interview, and shop your favorite items along the way.
WHO WHAT WEAR: Why’d you start Ventrone Chronicles?
Sophia Ventrone: Ventrone Chronicles started in a suite in the Waldorf Astoria years ago unexpectedly during a trip to New York during Fashion Week. Daniella and I had been hungry to work on a creative endeavor together, with our eyes set on the two of us designing clothing. We both share the same vision and have experienced so many beautiful parts of life together, so it is extremely humbling to create pieces of art under the same dreaminess of our conjoined souls’ nostalgia.
Daniella Ventrone: Yes, VC started as a creative endeavor just over two years ago. It was simply a blog. We both held super-corporate fashion jobs which were great learning experiences, but we both couldn’t see ourselves chained to a desk for the rest of our professional lives. So, to make a long story short, we both quit. One thing led to another, and we decided to really make something out of VC. Chokers became a thing quickly—we both had a hard time finding simple, chic, and demi-fine chokers. We decided to create our own destiny and go for it under the name of Ventrone Chronicles. Business really took off running. VC is now our full-time job, and we couldn’t be more grateful for that.
WWW: Where is the jewelry made, and what type of pieces can we expect to shop?
SV: All of our jewelry is handcrafted in where we call home, Los Angeles. Every woman can expect to find pieces of minimalistic jewelry that remains reminiscent of the past; we both love vintage jewelry, so every piece we wear is super inspiring to us. We only make things we believe in wearing. Every piece is a token to our true aesthetic.
DV: We’re true believers in less is more. We have a hard time finding the simplest of things, such as our new gold hoop earrings. All of our jewelry is yellow gold—that’s all we personally wear—which is what inspires our styles. We cover the basis of simple, unique, and affordable jewelry pieces: chokers, chains, earrings, anklets. We have just dabbled in fine jewelry, starting with solid gold custom nameplates and genuine diamond and gold hoop huggie earrings for our Holiday '16 Collection.
WWW: What’s it like working together as sisters and also business partners?
SV: It is so fabulous, and we work so fluidly together. I really believe we have the same brain, but we are also so different at the same time. I think Daniella and I are like the yin and yang; we balance each other out, and we are able to utilize our input and creativity to conceptualize our ideas in ways we couldn't do on our own. Basically, it's like together, we are one super human.
DV: Like any sisters, we fight hard and love hard. Everyone told us we were crazy to be getting into business together. I’m so proud of how we work together. What I lack, she makes up for and vice versa. Like she said above, we’re always thinking the same exact thing. What’s better than working with your first and best friend ever?!
WWW: When will you be expanding to clothing, and what will that aesthetic be like?
SV: We hope to be serving all of your wardrobes sooner than you’d expect. I’m not sure how much I really want to talk about what we have in store for everybody garment-wise until everything has moved a little farther along, but we will still keep sticking to the truth of our vision. We really are focusing on the fit of our garments. We want everybody to adore our clothes on themselves, even more than they love the pieces on hangers. We are really into making minimal pieces that can be dressed up or down for casual or formal wear. Everything that we’re making now is actually inspired by clothes we remember our mom wearing growing up—just with a little bit more of a cleaner, younger edge. She is so chic.
WWW: Tell us about 73!
SV: 73—7, Daniella’s favorite number and 3, mine—is our inspiration and mood board on VC. It was actually all our original site entailed before we started to design. The posts are like visual poems; we are such visual beings. Everything we subject ourselves to looking at or being around has such an effect on us. 73 is basically what the world inside our heads looks like. We love texture, Tracey Emin’s beautiful poetry, the muted hues of Cy Twombly’s art, the sharpness and fluidity both found in Matisse paintings, Paris, and things that remind us of everything we are. We would live in museums if we could.
DV: Well first off, if we haven’t already hinted, Sophia and I are so extremely environment sensitive. We take in everything around us, good or bad. If we’re in a place with bad or no energy, we won’t be able to work. Our office is a very soft and airy place, so we work best there. We lived in Paris for awhile, which was the most beautiful experience we have lived. Our time there has provided us with a lifetime of inspiration. The set of three titled photos posted in 73 is a visual way to reveal moods that we are experiencing at the moment or want to feel!
WWW: Anything else on the horizon?
SV: I strongly believe that the creative energy and emotion we feel can be put into more than one outlet. I am confident when I say I am passionate about every creative thing I do. I am constantly expressing myself and find liberation in that. I studied acting for over five years and would love to do more work in that field as well as directing short films. I am always writing and drawing. I have sketchbooks and sketchbooks full of my poetry and artwork I would love to publish one day in an ode to Ventrone Chronicles. I really hope to start doing that sooner or later. It will most definitely be a deeper look into myself and mind, but I feel as if it's my duty to relate to people through my own vulnerability—that’s all art is about, right?!
DV: For right now, clothing is the next big thing VC is focusing on. We both have such vision for everything in our lives, whether that be clothing, handbags, shoes, jewelry, home, beauty, etc. We would love to eventually touch on all of those things in one way or another. There are some items and brands that are simply classic and iconic. I know we wouldn’t want to try and recreate this. For example, a pair of Gucci loafers is a pair of Gucci loafers. Our quest is to translate what we are thinking, feeling, and seeing by creating in any form it may be.
Head over to Ventrone Chronicles to shop all of their stylishly affordable pieces.