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The fashion crowd's obsession with Vans sneakers is still going strong, and luckily for us, the brand is taking full advantage of its street cred by racking up the collaborations with buzzy streetwear brands. The reason the latest one caught our attention is simple: The brand is one that Kendall Jenner and Bella Hadid have been wearing on repeat as of late: Alyx (remember those tab-fly boyfriend jeans, red shoes, and cool white miniskirt Bella Hadid wore? Both Alyx). So what is Alyx, you ask? It's a New York–based newcomer on the streetwear scene that's the brainchild of California-born Matthew M. Williams, who was inspired by "his California youth and global urban subcultures." The women's collection includes shoes, denim, minidresses, accessories, graphic tees, and more.
What makes these limited-edition sneakers so cool is that Alyx is still under-the-radar (so you'll feel very in-the-know wearing them) and the brand stayed true to Vans's classic designs by just adding unique touches. For example, it switched out the laces for pink-and-metallic ones and added its subtle logo along the laces to one style and for another, the brand emblazoned its logo along the sole, graffiti-style. The unisex shoes are available today on Opening Ceremony as part of an exclusive pre-launch. They're quickly selling out, but they will be available the week of May 22 on Alyx's site and through other retailers.
Ready to shop what might be 2017's coolest fashion sneaker launch? Keep scrolling!