Vanity sizing has been a thing for a while now, and it's not really a big secret. Once J.Crew started offering size triple-zero, the jig is kind of up—after all, is there really a need for a size that is not only twice as small as a zero, but three times as small?
While vanity sizing isn't exactly a secret, per se, it is still a bit mysterious. Why is it that a size six at one store can be vastly different from a size six elsewhere? The editors over at Racked really wanted to know, so they teamed up with social shopping network Fitbay to figure it out. Fitbay shared the data they gathered from their 100,000 users, which reflects which popular brands size up—and which ones size down.
"People have a tendency to think of themselves as a smaller size than they are in reality, and there are certain brands that tend to increase the size of clothing so that people fit into a smaller size," Fitbay's CEO Christian Wylonis told Racked. Translation: Smart retailers know that people want to feel smaller than they actually are, so they alter their sizes accordingly.
The results of the study, needless to say, are very interesting. Check out the infographic below to find out which retailers you should buy smaller (and larger) sizes at, based on your true size.
So, what do you think? Which brands do you shop that have wildly different sizing? Tell us in the comments below!