If you've found yourself gravitating toward Urban Outfitters more often than usual lately, you're not alone. Following a sales slump in recent years, the retailer has seen a significant increase this year and is outpacing its competitors, according to Fashionista. The retailer attributes its newfound success to nostalgia. Specifically, its focus on exclusive '70s- and '90s-inspired partnerships with classic brands like Adidas, Wrangler, Calvin Klein, and Tommy Hilfiger. According to Urban Outfitters Group CEO Trish Donelly, "The response has been tremendous." The strategy is a smart one, given that these decades have been dominating the fashion landscape in recent seasons.
Even celebrities like Selena Gomez are on board with the retailer's throwback offerings, having recently donned a pair of exclusive Wrangler jeans. It's also an excellent source for the Adidas sneakers that It girls like Gigi Hadid and Kendall Jenner are so loyal to.
Keep scrolling to shop our picks from some of Urban Outfitters' nostalgic collaborations!