Monica Ainley is a Who What Wear UK Editor in Residence and a Paris-based fashion and culture writer and broadcaster. She is the co-creator of the influential Fashion: No Filter podcast and the culture podcast Fanfare. Monica also authors Mon Review, a weekly dispatch on aesthetics, literature and contemporary rituals.

I spent years looking for the perfect bikini. And once, as a tween, I found it. Somehow, on a family holiday, I left the bottom half on Prince Edward Island, never to be seen again. I can still picture it: a tiny coral floral print, perfectly cut. To this day, I regret not going back for it; I curse my parents for forcing me to abandon the lost bottom somewhere in those red sands at sunset. The itsy-bitsy teenie-weenies of my twenties still occupy a sentimental corner of my underwear drawer; a tangled nest of strings, bright colours and tiny triangles. They quietly keep each other company now, because these days, I’m a one-piece evangelist.

Why? For starters, it's simply less faff. You buy one size; the one that fits you. None of the endless mix-and-match sizing to accommodate your uniquely specific chest situation, which rarely bears any relation to your hips. No acrobatic strap adjustments. No underwires. No deciphering a web of criss-cross ties whilst your friends are already in the water. When I arrive at a lake, pool or beach, I’m usually desperate to dive straight in, so the last thing I want is to spend precious minutes negotiating my swimwear. The one-piece, by comparison, is blissfully uncomplicated.

It also stays put. There are few things less glamorous than emerging from a wave only to discover you’ve become the afternoon’s entertainment. A good one-piece allows you to swim properly; to dive under waves, race a friend to the buoy, launch yourself off a dock or paddle blissfully for hours, without once worrying that half of your swimwear is about to float off on its own. Which is fitting, really, for swimming is one of life’s greatest pleasures precisely because it exists between leisure and sport. It is at once deliciously languid and quietly athletic: equal parts relief, freedom and movement. A one-piece honours both sides of that equation. It lets you show off your style if you wish, but it also, crucially, lets you actually swim.

I've always associated the one-piece with a certain athletic glamour. I still think about Patrick Demarchelier’s A Swimmer’s Body editorial for Harper’s Bazaar in the late '90s, styled by Tonne Goodman, where the swimsuit felt less like beachwear than a uniform for an impossibly elegant athletic life. Here, sport met seduction in the most desirable way possible. Perhaps that’s why it also makes me think of my grandmother, queen of no-nonsense elegance. She appreciated a garment that was both practical and impossibly chic. I never saw her bathe in the lake in anything other than a simple black one-piece, cut just so to her figure, as she lowered herself in on the ladder before splashing backwards and declaring, "Isn’t it delicious!"

Plus, somehow—and I cannot explain this scientifically—I also think the one-piece suits my very short hair far better, particularly once it’s wet and slicked back after a swim. Another reason I’ve become such an evangelist is that it solves the perennial beach-day wardrobe dilemma. A one-piece isn’t just swimwear; it’s half an outfit already. Where a bikini often calls for a proper cover-up before lunch or cocktails (unless you’re in Rio de Janeiro, where I was delighted to discover women happily stroll around in bikini tops all day—and quite right too), a one-piece slips effortlessly into the rest of your wardrobe. I simply throw on a silky sarong, a pair of fisherman sandals, relaxed black trousers or white cotton shorts and I’m done. No outfit change required.

That’s because the best one-pieces don’t really behave like swimwear at all, but rather an excellent bodysuit. A minimalist black style disappears under linen trousers as elegantly as any tank top. A sporty racerback looks entirely at home with Bermuda shorts, trainers and socks on a day spent chasing children. A plunging halterneck becomes eveningwear with a silk skirt and gold jewellery. The swimsuit doesn’t dictate the mood; it simply adapts to it. Perhaps that’s why I think of a really good one-piece as an investment rather than a holiday purchase. It’s a swimsuit, yes, but it’s also a top, one that happens to survive salt water. Granted, gynaecologists would probably advise against spending an entire day in a wet swimsuit, and that’s why I pack two.

I counted recently and realised I own more than 30 one-pieces. Some are minimalist and architectural, others channel surfer-girl nostalgia in bold colours and a few feature plunging necklines worthy of a Slim Aarons poolside photograph. I love every one of them, and after every swim I dutifully rinse them in fresh water and lay them flat to dry, hoping to extend their lives for another season. Fortunately, many of my favourite swimwear labels reissue their signature one-pieces year after year. The classics, it seems, endure.

My favourites include Matteau, Lido, Lido X Soeur, Banana Moon, Talia Collins and, of course, Eres. And whilst I've accepted that I'll never recover that long-lost floral bikini from Prince Edward Island, I’ve stopped searching for the perfect swimsuit. I found it—it just turned out to only have one piece.

Shop the Best One-Piece Swimsuits

Despite being made of a minimal amount of fabric, investing in swimwear can sometimes feel like one of the most difficult decisions one can make during summer. However, as the chicest dressers galavanting around balmy European destinations like Sicily, Ibiza and Marseille can attest, opting for one of these key bikini colour trends will ensure you always look polished, even if your plans involve languid dips in turquoise waters and soaking up every ounce of Vitamin D imaginable.

Speaking to Maria Sinkovskiy, the founder and designer of French swimwear brand Du Ciel, she explains that “swimwear is something people wait for”, proving how entrenched the bikini you invest in is to your overall summer mood. “You wear it on holidays, long summer days, special trips and it becomes part of your memories,” she notes before adding that “swimwear awakens emotions.” “It smells and tastes of vacation, which is something you remember forever.”

Though you may not recall the name of that particular restaurant you went to on the final night of your trip or the beach club you spent hours at during a blistering afternoon, you’ll always remember the swimsuit you wore to see it through, making the piece you choose far more sentimental than you’d expect.

“Swimwear has always felt incredibly personal to us because it reflects the way we actually live and dress,” echo Sami Lorking-Tanner and Evangeline Titilas, the co-founders of resortwear brand With Jéan. “For us, swimwear isn't separate from fashion. We love designing bikinis that can be styled beyond the beach, making them feel like true wardrobe pieces rather than something you only wear on holiday,” they add.

“Styling a bikini with a matching sheer skirt, like we've done this season, captures that perfectly. It's feminine, versatile and embodies the relaxed pace of summer, taking you seamlessly from the beach to drinks without ever feeling like you've had to change outfits.”

That’s the energy that these bikini colour trends encapsulate. Sensual and sophisticated, they will make you look and feel considered, even when you’re wearing something itty bitty. To see you through aperitivo hours at sunset to early morning dips and beyond, uncover the leading bikini colour trends to wear this summer, ahead.

The 5 Key Bikini Colour Trends for Summer 2026

1. Chocolate Brown

Style Notes: Cappuccino colourways have been one of the most commanding colour trends of late, and it’s showing no signs of slowing down. After Hailey Bieber wore a chocolate brown bikini to launch Rhode’s latest summer collection—which included the sought-after bronzers and glowing highlighter milk—the shade was officially cemented in the canon of covetable bikini trends. Now, every swimwear expert and authority is co-signing the trend. “You can never go wrong with brown!” explains Sinkovskiy. “2026 sees a shift towards more neutral and monochromatic colour palettes, with fudge tones taking centre stage,” the founder of Fella, Christine Tang-Corte, acknowledges.

Shop the Trend:

2. Deep Black

Style Notes: “If a shade feels beautiful and timeless, we'll continue to revisit it,” says Sinkovskiy, which feels like a perfect description for why black bikinis prevail as one of the biggest bikini colour trends, season after season. Timeless to a fault, this is a colour that will never fade. “You can never understate the importance of a black bikini,” Lorking-Tanner and Titilas explain. However, if you’re looking for an elevated option to see you through the scorching weekends ahead, why not opt for something a little more contemporary with beaded fixtures? “Delicate embellishments like beads, buttons, contrast binding and vintage-inspired hardware are really coming through, adding detail without making the pieces feel overdesigned,” they add.

Shop the Trend:

3. Butter Yellow

Style Notes: Still, having spoken to key opinion leaders in the category, it’s clear that the most resounding and sought-after bikini colour this season is none other than butter yellow. The proof? “For us this year it’s butter yellow,” Sinkovskiy says of the sun-kissed hue. “Pops of yellow and subtle colours that complement a tan [are a big theme]”, notes Lorking-Tanner and Titilas. “Buttery yellows are also making a comeback, a trend [we] expect to continue through into 2027,” adds Tang-Corte.

Shop the Trend:

4. Bright White

Style Notes: Similar to how a little black dress is a true wardrobe ally, a bright, white bikini will always serve to make you look a little more thoughtful when lounging along coastlines. Opt for a shade as vibrant as Santorini architecture or the beaches of Bora Bora for the most captivating silhouette. As Tang-Corte acknowledge, “swimwear is becoming more considered and investment-led, with versatile, timeless palettes that feel elegant both on the beach and styled as part of everyday dressing.”

Shop the Trend:

5. Powder Pink

Style Notes: Tang-Corte add that we’re seeing a shift away from “ultra-neon shades, especially bright pink”. But does that mean this just-bitten shade is twice shy? The opposite is true, in fact, with blush hues coming to the forefront in more understated ways. Instead of dressing like a walking Cosmopolitan cocktail, reach for something a little more romantic, like the colour of a Peony, for a more graceful take on swimwear.

Shop the Trend:

If I was asked the dreaded "what are your favourite hobbies?" question during a job interview, "travelling" would be my top answer. I don't know about you, but having fun adventures to look forward to is key. Be it the Caribbean (the dream), a European adventure or a trip to explore the UK coast, I'm happiest by the sea. So of course my favourite season, and outfits, are all things summer adjacent. Over the years I've gone from being a serial over-packer, to someone who has a small edit of pieces that always come on a hot-weather trip, and a refined edit of swimwear always goes in to my suitcase first.

While team Who What Wear UK has already crowned the best bikini brands this summer, I want to show you the one pieces that never fail to make me feel my most confident. And of course, some of them are tapping into key swimwear trends already dominating the season. Whether it's Zimmermann's bow-detail styles, unlikely colour combinations at & Other Stories or the collaboration on every fashion person's radar (hello, Hunza G x Burberry) these are the 8 swimsuit brands that I, a holiday-obsessed fashion editor, doesn't go on a trip without.

The 9 Best Swimsuit Brands I Always Rate

1. Away That Day

Style Notes: I own the exact Away That Day swimsuit that Anisha is wearing, and for the last two years, it has been the one I wear every time I want to feel my absolute best. Made by women, for women, the London-label never fails to deliver on cinching silhouettes and smooth lines across its swim and resortwear offering.

Shop Away that Day:

2. Monday Swimwear

Style Notes: I've only recently tried Monday Swimwear, and at once, I was hooked. Once you figure out the sizing (it measures by letters, luckily there's a handy size guide online) you'll be able to find the dream fit. I love that each texture or print created by the Aussie label comes in a whole range of different swim silhouettes, colours and co-ordinating pieces.

Shop Monday:

3. & Other Stories

Style Notes: When it comes to high street swimsuits there's few that I, and most other fashion people, rate more than & Other Stories. It's the attention-to-detail, prints and statement-making necklines that always get my attention. This summer, I'll be going for brown and blue colour pairings or sunshine gingham. The only downside? They have a habit of selling out faster than most brands.

Shop & Other Stories:

4. Hunza G

Style Notes: Pretty sure I don't need to tell anyone about the joys of Hunza G. If you've tried the 'one size fits all' shirred swim then you'll know how 1) comfy they are, and 2) how they never fail to make you look and feel effortlessly put together. Something that not all swimwear brands have managed to do. If it isn't the Burberry collaboration you'll want this summer, it's the new beaded iterations.

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5. Eres

Style Notes: Founded in the '60s, French fashion label Eres has had a good few decades to secure themselves as one of the chicest swimwear brands of all time. And for 2026, this still stands. With the premium quality you would expect from a Parisian designer, there's no expense spared when it comes to styles you'll wear on heavy rotation for years to come, and I would add any of these ones below to my forever one piece edit.

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6. Youswim

Style Notes: Youswim creates fuss-free minimalist swimsuits that'll go the distance; you know, the suits you'll pack for every destination and the one you'll want to buy in multiple colours. Luckily, each one of its 11 designs is made in around 12 colours, in two sizes, designed to be stretchy and suit UK sizes 6-16 and 18-28.

Shop the Brand:

7. M&S

Style Notes: I tried the M&S chocolate cookie cup this week and can confirm it's 10/10. But we're not here to talk about the picky bits, all eyes are on the new swimwear drop. The high street brand always manages to get the technical elements right, as well as the aesthetic, of course. From cup size one pieces (up to GG) to tummy control, the designs just always hit different.

Shop the Brand:

8. Zimmermann

Style Notes: Sometimes the best swimsuits are the ones that have the power to command attention. From playful floral prints to bow details and cut-outs that add instant interest, Australian label Zimmermann never misses with its swimwear collection—or clothes, bags and shoes, for that matter.

Shop the Look:

Summer, we've missed you. And as much as we may complain when temperatures have been reaching a less-than-gentle 35 degrees in the UK, as soon as the sun hits, you'll find us flocking to the nearest open spaces for alfresco dining, plenty of sunbathing, and, if you're lucky enough to find yourself in proximity to a pool, plenty of swimming. (Or at the very least, looking good on a sun lounger).

What we wear during summer has to tick a lot of boxes. Fashionable and functional, keeping cool is as necessary as looking cool, and so we often fall back on the same staples: linen, cotton, shorts and sandals to get us through the warmer months. Whilst the runways work through the same cycles of sheer separates and light dresses, one area that is often overlooked (but is just as important) is swimwear. What we end up wearing in and out of the pool has to contend with the very best of the season's ready-to-wear: enter the swimwear trends of summer 2026.

"[Swimwear] used to feel like an afterthought, something you grabbed before a holiday. Now, it's one of the most considered purchases a woman makes," notes Candice Swanepoel, model, founder and creative director of swimwear brand Tropic of C. "Part of that is travel; people are going further, staying longer and documenting more. When you're in Miami, the Maldives or Ibiza, your swim look matters just as much as anything else in your suitcase.

"Beyond travel, I think the design conversation has genuinely evolved. We're seeing real craft in this space now [through] thoughtful construction and beautiful fabrics that last. There's also a lot more comfort intelligence; cuts that actually work for different bodies rather than just one very narrow ideal. That excites me enormously. Women are demanding more, and the industry is finally delivering."

With more options and better fits than ever before, next on the agenda is deciding which style to go for. Simple classics? Experimental shapes? Brights and prints, or monochrome minimalism? To help you sort through the saturated market, we've compiled the swimwear report 2026; a comprehensive guide to the trends you really need to know now, and it just so happens that they come editor (and supermodel)-approved.

"Because [swimwear] is the most exposed you'll ever be in what you're wearing, literally and figuratively. There's nowhere to hide. A great swimsuit has to do everything a great piece of ready-to-wear does: it has to fit perfectly, make you feel beautiful, hold its shape and reflect who you are," adds Swanepoel. "And that actually takes more engineering, not less." So, expect no flimsy strings, sheer fabric, lacklustre support or uncomfortable briefs here; we've thought about everything you need for swimwear trends you can wear poolside—or even in the park—for many more summers to come.

So, if you're packing for a far-flung trip or just a visit to the local lido, these are the swimwear trends getting our attention in 2026. Oh, and remember, "How you feel at the beach or by the pool sets the tone for your entire trip, and your entire day. If you feel confident and comfortable, you carry that energy everywhere. So for me, swimwear is never a secondary category." Well, if it's good enough for Candice...

1. Prairie Girl

Style Notes: Often the biggest fashion trends are echoed across swimwear too, and after we've spent the last few months channelling French summer romance (think bandanas, Broderie anglaise blouses, and basket bags), the same countryside aesthetic is showing up in swimwear too. Expect plenty of ruffles, ruching, capped sleeves and ditsy florals thanks to this romantic trend that prioritises comfort thanks to the soft cups and high-waisted briefs.

Shop the Prairie-Girl Trend:

2. Psychedelic Prints

Style Notes: What happens if you take one part festival season, one part boho and add a little "Pucci summer"? A deep appreciation for psychedelic prints, of course, and should the soft romance of prairie girl not speak to your personal style, maybe a kaleidoscope of colour will instead. From Missoni-esque zig-zags to trippy tie-dye, these statement brights will instantly brighten your mood just by looking at them, and far from scaling back to let the prints do the talking, fashion insiders are wearing bold bikinis with matching (or clashing) accessories to maximise the impact.

Shop the Psychedelic-Print Trend:

3. Yacht Couture

Style Notes: Clean, crisp, minimal. These monochrome pieces wouldn't look out of place on a yacht, and although the rest of fashion is moving into maximalist territory, these lean into the old money aesthetic that is just as opulent as it is restrained. "I'm really drawn to the return of elegant minimalism: clean lines, sculptural cuts, nothing extraneous," adds Swanepoel. "There is something so refreshing about a perfectly cut one-piece or a simple triangle top in a beautiful colour. It feels quietly luxurious."

Shop the Monochrome Swimwear Trend:

4. Blue Crush

Style Notes: Rash suits at the ready! In 2026, you don't have to be a pro surfer to lean into the sportier side of swimwear. If you're looking for beachwear that goes seamlessly from sea to street, the board shorts, cropped tees and sporty shades that the fashion crowd have been wearing this summer are going to come into their own when paired with zip-up suits and swim shoes. For a less literal take on the trend, try the choker necklaces, pool slides and mismatched tops and bottoms we saw in 2002's Blue Crush.

Shop the Surfer Trend:

5. Earth Girl

Style Notes: It wouldn't be a swimwear report without at least one hero colour that would set the tone for the rest of the year, and despite the bold prints and sports energy, 2026 is grounded in warm, earthy shades. "I love how earthy, sun-baked tones are having a moment: terracotta, warm sand, deep bronze," notes Swanepoel. "They feel so right against sun-kissed skin." Whether you opt for embellished bikini tops or elegant one-pieces, these earth tones tap into the bohemian trend that is accessorised perfectly with sarongs, headscarves and plenty of beaded and shell jewellery.

Shop the Earth-Tone Trend:

I was recently interviewed by Amanda Wakeley for her podcast Style DNA, and it made me realise something: I have stayed true to my style preferences throughout almost two decades in the industry. I may report on trends and love seeking them out, but my look has (bar a weird choice here and there) remained relatively steady for a long, long time. Whether it’s cool or chic, I have no idea, but it’s me and mine, and I’m good with that. So, this month’s newsletter is an ode to the summer items and shopping hacks that have never failed me. From the designer swimsuit that is genuinely worth the investment to my high-street shoe hack, I hope these recommendations help guide you through a season that can be chock-full of throwaway, crappy buys that only last one holiday or heatwave!

Remember, you can ask me anything about style, and I’ll answer as many questions as I can through this newsletter. Simply submit one through Instagram at @whowhatwear.uk or contact me at @hannahalmassi.

Here's What I'm Obsessed With in July

1. I WON’T SHUT UP ABOUT: My Shoe-Shopping Trick

Style Notes: One thing I’ve always done and continue to do is buy items I rate in multiple colours (if they are available), and the most successful category to do this with, in my humble opinion, is shoes. I wouldn’t say this about anything else, but one can never have enough shoes. I’ve followed this tactic at every price point, from designer options (like some over-the-knee boots I have in brown and beige suede from French brand L’Autre Chose, both worn goodness knows how many times), through to countless high-street options from Zara, M&S, Boden and more. This month, I discovered the most elegant little pair of leather kitten-heel sandals from & Other Stories. They were on sale, so I took a punt and bought all three colourways of butter yellow, pale pink and burgundy. As it turns out, they’re well-made, incredibly comfortable and super easy to wear all day at work. So, if there’s any advice I can give you (especially if you, like me, have fussy feet), it’s to buy the damn shoes you enjoy wearing in as many colours as you can—you won’t regret it!

Shop My Favourite Shoes:

2. UNDER THE RADAR: Karla Colletto Swimwear

Style Notes: It’s deeply embarrassing to share a picture of myself in a swimsuit, but this is important, and this newsletter means I shouldn’t gatekeep. A decade ago, I took the sage advice of Marie Claire’s fashion director and longtime swimwear expert, Lily Russo, and tried out a swimsuit from Karla Colletto. She recommended it to me as a classic style that has all of the clever underpinnings (like layered mesh and underwires) to keep my boobs in check and make the most of the hourglass figure I have—something which can make shopping for swimwear at a cheaper price point quite a depressing process. I’ve never looked back. I chose a ruched red swimsuit from the US brand, and it has more stamina than a Duracell bunny; my figure and weight have fluctuated since I bought it, and this one-piece has continued to serve me well. You can see me in the swimsuit in 2016 and as recently as last year; it hasn’t bobbled, stretched out, lost its elastic or faded in colour. I’d rather spend this amount on one swimsuit and have it last for over 10 years than repeatedly buy cheap and cheerful bikinis that disintegrate after one getaway and don’t do anything for my body anyway. There are quite a few styles on sale at MyTheresa right now, so make the most of it if you want a Coletto. I’ve also found some other ruched one-piece alternatives for your perusal.

Shop Karla Colletto Swimwear:

Shop More Ruched Swimsuits I Love:

3. ASK HANNAH ANYTHING (about style)

“I’m looking for white skirts that aren’t see-through (but also not £££). Help!"

Hannah says, "It’s tricky to know when you’re shopping online whether a white fabric is see-through or not; however, I have one workaround to give you a good start: look for a style that has a lined layer. I have two white skirts from last summer that are good examples: one is a cotton, full-skirted midi from Aligne that uses the same fabric for the top and under layers, and the other is a slip skirt from Mint Velvet that uses a finer lining to ensure a smooth and non-see-through finish. If you can’t get a double layer, look for a thicker fabric, and (as boring as this is) read the reviews!"

Shop My Favourite White Skirts:

Swimwear is always a focal point of any summer wardrobe, however in the spring/summer 2025 collections swimming costumes weren't just for the beach and lidos, but were also styled for chlorine-free city days. At Miu Miu brightly coloured swimsuits with cut-outs were worn like bodysuits with pleated midis and patent leather pencil skirts, while at Tory Burch black streamlined swimsuits you’d typically see in London’s Aquatic centre were worn with tailored trousers instead of swimming caps and nose plugs. This unlocked the styling potential of the humble swimsuit, proving they should be given more attention than being a pre-flight “this will do” purchase.

A black swimsuit will always be a stylish, classic purchase, however if you are looking to dive into new territory, there are a number of swimwear trends causing a splash this summer. After years of minimalist suits, five-star resorts are about to be inundated with designer swimwear with a more-is-more White Lotus energy, that couldn’t possibly be mistaken for a H&M lunchtime purchase. The Burberry checked bikini has had a significant marketing push for 2025, with Rosie Huntington-Whiteley diving off a yacht in her plaid, stringy set in the high summer campaign. Missoni zig zags, Chanel hardware, Pucci swirls and Gucci heritage prints are also riding the wave of this post-quiet luxury approach to beachwear.

Miu Miu has also had a significant influence over summer 2025 swimwear trends with sporty bikini tops and briefs that have a contrast piping trim. It’s a subtle detailing that you’ll see across new-in sections, from monochrome suits to more punchy colour combinations. Decorated swimwear is also making its way to a sun lounger near you, as simple swimsuits are adorned with corsages and metal hardware.

Whether you’re heading to Ibiza or your local lido, ahead find 8 swimwear trends that are making ripples this summer.

2025'S BIGGEST SWIM TRENDS:

1. Designer Logo Swim

Style Notes: Resortwear has been steadily rebelling against the quiet luxury movement, with looks that are as flamboyant and colourful as a cruise cocktail menu. Luxury brands such as Burberry, Pucci and Gucci are leaning into their heritage prints, with swimwear inspired by the archives. Forget subtlety, this is all about dressing like you are Kris Jenner spending your summer yachting your way around the Med. Don’t limit the logo-dropping to just the swimsuit, Jaclyn in White Lotus season 3 is another muse, with her opulent kaftans and logo-splattered Gucci hat. Ravello is ready for you.

Shop the Look:

2. String Bikinis

Style Notes: Barely-there string bikinis have been a dominant silhouette for several summers, but this Copacabana look is sticking around for another year. A black or white triangle bikini is a trusted base to many-a beachwear looks, however for those looking for something a little extra there are plenty of styles with extra embellishment, from beading to chain detailing. The stand-out piece from Frankies Bikinis’ collaboration with Realisation Par is undoubtedly the triangle bikini with cherry crochet detailing on the trims.

Shop the Look:

3. Floral Touches

Style Notes: Swimwear this year is all about the finer details, and the wider trend for corsage detailing is making its way into your suitcase. Brands such as Maygel Coronel, Marlies Grace and Magda Butrym are leading this look, with swimsuits and bikinis adorned with floral embellishments. Floral appliqué might have once been tarnished by synchronized swimmers’ caps, however in 2025 this is a romantic way to bring something extra to classic suits, without making it look like you’re about to launch into a choreographed routine. But note this is swimwear that is best for lounging, rather than laps.

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4. Sporty Trims

Style Notes: This is perhaps the most dominant swimwear trend for 2025, as when compiling the shopping for this feature I noticed that almost every brand has embraced the sporty trim. While premium swimwear brands like Hunza G, Toteme and Gucci are leaning into this varsity aesthetic, it’s also seen across the high street – M&S’s lime green iteration is particularly strong. Miu Miu notes that its technical knit swimsuits are inspired by styles from the 1920s, made from a technical yarn, but can also be worn away from the pool as a bodysuit.

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5. Hardware

Style Notes: The Kardashian-Jenners are responsible for many-a swimwear trend, and this summer Kylie had a studded moment in Gimaguas’s gunmetal grey triangle top and shorts covered in silver stud detailing. Dial up the attitude with metallic hardware, from chain straps to stud trims to silver rings, which brings a toughness to otherwise simple suits.

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6. Earthy Tones

Style Notes: When it comes to colour trends, earthy browns, khakis and rust shades are dominating for summer 2025, and this also applies to swimwear. Hunza G has been a big instigator of this look, with its crinkled suits in neutral shades, while chocolate brown is an elegant alternative to black that looks beautiful with natural fabrics, such as linen sets.

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7. Nostalgic Print One Pieces

Style Notes: All ‘90s kids will undoubtedly have family albums filled with pictures of them in printed one pieces, and this year there is an abundance of swimsuits that have this nostalgic sensibility. From Miami-worthy designs covered in vibrant postcard prints to blue and white retro florals, there is something wholesome and spirited about this look. Pair with denim shorts and flip-flops, and your swimsuit can double as a playful holiday top.

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8. Polka Dots

Style Notes: Another trend endorsed by Kylie Jenner on her Italian jaunt this year, polka dots are having a moment for summer 2025. There is something very La Dolce Vita about a spotted bikini, and many styles embrace a timeless, retro silhouette, with under-wiring or halterneck straps. Dua Lipa has also had a polka dot moment this summer, wearing a With Jéan spotty string bikini with a lace trim, no doubt further fuelling the trend.

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It's that time of year when the allure of a European summer becomes simply irresistible and vacationers begin flocking to dreamy coastlines. While a last-minute, all-expenses-paid escape to Greece or the Amalfi Coast isn't currently on my calendar (I'm manifesting, though), a girl can dream. After all, these Mediterranean gems aren't just on every traveler's bucket list for their crystal-clear waters, beach clubs, and endless Aperol spritzes. They're also the ultimate backdrop for flawless, effortless vacation dressing.

Whether you have a European trip already planned or, like me, are dreaming of one to Greece, the Amalfi Coast, or both, I've scoured Instagram for eight of the most elegant outfit ideas. These looks are not only stylish but also easy to replicate or serve as inspiration when assembling outfits from your wardrobe.

The Ultimate Summer Packing List for Greece or the Amalfi Coast

Greece

1. For a Day at the Beach Club

No trip to Greece is complete without spending some time at a beach club. Whether you're headed to the exclusive Krabo in Athens, the iconic Scorpios in Mykonos, or any other sun-drenched hot spot, you'll want an outfit that perfectly captures those laid-back, cool vibes. Take style cues from Jen Azoulay and build your look around printed pants—silk is a bonus. Pair them with a chic bralette or bikini top, and since you'll probably be there for many hours, throw on a lightweight, cropped topper, like a short-sleeve button-down, for when the evening breeze rolls in. Complete your ensemble with a designer raffia bag and footwear that's both cute and sand-friendly.

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2. For Exploring

The ancient Greek era dates back to 776 BC, offering a rich history waiting to be explored. Whether you're marveling at the Acropolis or wandering through charming towns to admire the architecture, you'll want an outfit that combines comfort for long walks in the sun with style for all the photos you'll likely take and share. A knit minidress cinched at the waist with a belt is an ideal choice—effortlessly chic and easy to move in. Pair it with flip-flops, statement earrings, and a silk scarf or hat to protect yourself from the sun.

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3. For a Morning Beach Session

There's something truly special about slow mornings on vacation, whether you're lounging in bed until your first adventure, fitting in a workout, or indulging in a good book while soaking up the sun. For me, the perfect lazy morning looks like this: finding a cozy spot by the pool or beach and basking in the warmth with an iced coffee in hand. To achieve this look, start with your favorite bikini paired with a breezy sarong that can be easily tossed on. Add a wide-brimmed or Western-inspired straw hat to keep your face shaded, and grab a basket bag to stash all your essentials. Slide into comfortable sandals and slip on some retro sunnies—you're set for the ultimate sun-soaked relaxation. Oh, and don't forget to layer on that sunscreen.

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4. For Dinner Followed by a Club

Nightlife is an essential part of Greece's vibrant culture, especially in hot spots like Mykonos, Athens, and the many stunning islands. There's something for every type of night owl, from party restaurants and bars to nightclubs, beach parties, and traditional tavernas. No matter where the evening takes you, an elegant dress or skirt is sure to be your go-to choice. For a glamorous look, take inspiration from Emna Sellimi and opt for a crochet or knit maxi dress paired with strappy heels and a mini bag.

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Amalfi Coast

1. For a Boat Day

While I have yet to experience it firsthand, the Amalfi Coast looks nothing short of magical from the photos I've seen. The ultimate highlight? Taking a boat ride to spots like Capri and Positano, and, of course, the famous Blue Grotto—a famous sea cave. Given how picture-perfect the day will be, you'll want an outfit that's just as stunning. Think sleek, minimalist elegance with a monochromatic white ensemble: a one-piece swimsuit, a sarong, and oversize sunglasses. It's the perfect look to capture those unforgettable moments in style.

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2. For Exploring Charming Towns and Historic Sites

Not into boats? No problem—explore the Amalfi Coast on foot. Wander through charming hidden alleys, picturesque piazzas, and scenic paths that truly capture the essence of the area. For a stylish yet practical look, choose a miniskirt, comfy flats, a light top, and a woven straw bag. It's the perfect outfit to appreciate the beauty of the coast while staying cool and looking like a fashion person.

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3. For Grabbing a Spritz at the Hotel Bar

As mentioned earlier, if you're heading to the Amalfi Coast, you'll likely find yourself sipping on endless Aperol spritzes—especially if you want to blend in with the locals. It's the quintessential predinner drink, deeply ingrained in the Italian tradition of aperitivo. When you make your way to the hotel bar before heading to your room to get ready for the evening, you'll want a cute outfit. Think chic separates, like the lace-trim blouse and skirt seen on Azoulay. It's a look that's delicate and romantic and taps into the boho-chic revival we're seeing everywhere.

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4. For a Nice Dinner

While the Amalfi Coast might not be all about the late-night partying, it's definitely home to unforgettable seaside dinners. Be sure to pack an ethereal look, like a silk open-back minidress that beautifully highlights your sun-kissed glow. It's the perfect blend of effortless elegance and vacation glamour—ideal for those romantic sunset dinners by the water.

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Don’t get me wrong, black bikinis will always have a spot in my summer packing list. They’re a classic for a reason. But this season, I’ve found myself making space for a new neutral that feels so right for 2025.

Just this week, I spotted Dakota Johnson and Kate Hudson on the Ibizan seafront together, both wearing brown bikinis—and suddenly, black didn’t seem quite so essential. Skipping the typical darker shade, they each chose a rich chocolate brown instead. Johnson styled hers under a crochet cover-up, layered with multiple necklaces and oversized sunglasses. Meanwhile, Hudson went for a tonal look, wearing a deep espresso set complete with light contrasting trim that felt easy and chic.

What I love about this trend is how it manages to feel fresh and current without being loud about it. Tapping into the colour trend that's been everywhere this season (and set to stick around for autumn/winter 2025 too), brown bikinis look great against all skin tones and will make your beach rotation feel very fresh.

Modern, yes, but also timeless, I have a feeling this one’s going to stick around. Keep scrolling to see the best brown bikinis I’ve found this season below.

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Not since Karl Lagerfeld presented his first collection of swimwear for Chanel during the ‘90s have bikinis been so widely discussed. Be it the fact that this year is the first time in a while that England has delivered consistently warm days without rain in a while, or our collective lust for the parasole-lined water’s edge of the Mediterranean—Mallorca, Maiori, Mykonos, oh my!—but every conversation of late is hooked on one central topic: the biggest bikini trends of 2025.

In group chats, runs to Gail’s with your girlfriends to grab an iced latte, and within the Who What Wear UK office, especially, it seems all we can discuss is what two-piece we’ll be wearing the next time the sun’s out. Will you follow Laura Harrier’s lead and slip into something similar to the sultry leopard print bikini she wore while in Greece? Or, lean into the print du jour and replicate Lila Moss’s polka-dot bikini from her recent trip to Ibiza?

Perhaps even eschew the seaside altogether and channel the styling of Miu Miu’s spring/summer 2025 collection. Presented in Paris, the luxuriate paired bold neoprene cutout bodysuits were rendered to look like a monokini with grey pleated skirts, navy polos and crisp white cotton poplin skirts. Who said you couldn’t have the city and the coast at once?

Yes, when it comes to swimwear, the world is truly your oyster. Speaking of the latter, another specific trend that’s emerging this year is the rise of fish-core. Consider it method dressing for the seaside. Aquatic fever is reaching well, fever pitch, with maritime motifs like gilded shell clasps and sardine illustrations cropping up across independent swimwear labels, including nounou swim and Fruity Booty. These are styles that will not only incite a sense of languidness, purely because of their association with the beach, but help transport you to balmy shorelines when you may just be paddling about in your local lido.

What Bikinis Are Trending In 2025?

But like Lagerfeld and Prada have showcased, bikinis aren’t mutually exclusive with a body of water. Sure, tranquil waves are made to be splashed in wearing one of Hunza G’s crinkled cossies or Peony’s floral tie-up shapes, but as many brands are proving nowadays, swimsuits are more versatile than you may initially think. “Swimwear is being styled like ready-to-wear now,” explains Bianca Bennetts, the co-founder and CEO of Australian swimwear brand FAE. Of course, if we’re talking about transitional pieces that suit both the street and the sand, it would be remiss of us not to mention the most in-demand bikinis of the season: Rèalisation Par’s collaboration with Frankie’s Bikinis.

Indeed, from Malibu to Mayfair, the results of this synergetic collaboration can be seen peaking out from the brand’s cheeky cover-ups or sensually blissful dresses; an itty bitty polka-dot balconette bikini, crochet cherries hanging from underneath a python print slip dress or daring stripes that whisk you away to iconic holiday locales like the Caribbean cabaret bar, Le Ti St Barth.

“Holiday dressing is something we’ve always felt confident in—it’s where Réal really comes to life,” explains Realisation Par’s co-founders Teale Talbolt and Alexander Spencer. Speaking to Who What Wear exclusively about the collection, Talbot, CEO and design director, and Spencer, creative director, added, “swimwear was the natural next step. It made perfect sense to add another element to the way a Dreamgirl could pack for summer. Now, it’s not just the dress you throw on after the beach—it’s the bikini you wear to it.”

When I asked about what it is about the brand that suits so many different cities and tastes as an Australian brand with Los Angeles roots and a large following in London, they had this to say: “Each design pieces that tap into a universal desire, which is to look and feel like the best version of yourself. There’s an effortlessness to our dresses that fits seamlessly into city life, summer holidays, and everything in between. We also consciously design with a wide range of women in mind—across ages, body types, and style preferences. We want everyone to feel like there’s a Réal piece for them. That inclusivity has helped us resonate with women in different cities and cultures. We’re a small, female-led team, and our internal lens naturally reflects our customer: international, diverse, and confident in their own style.”

And there lies the real bikini trend of 2025. This season isn’t about following someone else's lead, but paving your own. Like leaving behind footsteps in wet sand, these main styles are about pieces you can create memories in and can become imbued with a sense of wistful longing for bygone summers. This is something that Helena Ammitzboell, founder and creative director of Asta Resort, echoes, too.

“My head is always buried in old books and fashion, art, and architectural archives. This is where I dig for dial-up, vintage-inspired femininity that turns heads,” she explains. “Looking to today, I have noticed that women, especially when going out, want to feel a freedom of movement and expect their silhouettes to look gilded over their skin,” she adds.

“I remember wearing a '50s-esque bikini that I wore every summer as a kid. It was so well-loved that it eventually started to sag. [These memories remind me that] I have always been drawn to vintage dressing and feel as though each piece I design carries some sort of nostalgia.”

Ready to take the plunge? Dive into the styles of note and shop the pieces we’ll be wearing on repeat, ahead.

The 7 Top Bikini Trends of 2025 to Slip Into This Summer

1. Polka Dots

Style Notes: Once synonymous with old Hollywood glamour as seen on 1950s pin-up film starlets like Ava Gardner and Marilyn Monroe, polka-dot bikinis have shedded their “archival” connotations and become a youthful print that signals classic style. Talbot and Spencer acknowledge this current mode of twisting timeless styles in their designs, explaining that rendering these elements through a modern prism is “such a fresh take on classic swim—chic and unexpected”.

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2. Textured Fabrics

Style Notes: Another way that designers are playing with classic styles is through texture. “Think: Seek silhouettes with textured fabrics, and a bit of nostalgia,” Bennetts says. From terry towelling to ruched fabrics and sequin embroidery, adding dimension to your look through tactile elements is one of the most subtle ways you can embrace leading bikini trends. Of course, iconic bikini brand Hunza G will always be the pioneer of this trend through their distinct one-size-fits-all stretch fabric. Still, there's more ways than one to embrace this look. “Texture is definitely one of the biggest bikini trends of 2025,” says With Jéan co-founders and designers Sami Lorking-Tanner and Evangeline Titilas. “Playing with fabrics and materials, is something we’ve been seeing so much already. Swimwear is definitely turning away from the norm and becoming more of a statement.”

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3. Charming Add-Ons

Style Notes: There’s a reason why classics endure, and it’s because the elements are so ageless that they’re unable to be dated to a specific time period. Opting for a timeless piece will save you from future bikini-related regret, but don’t for a second think that these eternal cuts and colours are boring when compared to ritzy prints or novel shapes. This season, swimwear designers are introducing charming add-ons to lasting trends like the black triangle bikini (a design that is arguably the LBD of the swim world). This movement of adding unexpected hardware detail or sleek embellishments can be attributed to the Australian king of skin, Christopher Esber, who first introduced this look through the addition of stones and crystal to his cut-out designs. For 2025, this is coming to the forefront with the inclusion of ornaments that hang from your bikini strap like a beach-approved bag charm. “I have always loved collecting trinkets,” explains Ammitzboell. “These little hidden treasures or knick-knacks inspired our charms on our swimwear.”

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4. Studs

Style Notes: From Valentino’s rivet-flecked Nellcote embellished suede tote to Gimaguas’s pierced flip-flop collaboration with Havaianas, one of the major trends for this season is studded accessories. As it is with fashion, it was only a matter of time before this motif was applied to a new style, so it should come as no surprise to see metallic grommets and eyelets appear on chic bikinis. The tension between the softness of the neoprene fabric and structured hardware makes this trend the most edgy and industrial on the market right now. Kylie Jenner has already co-signed the movement—wearing Y2K-esque hotpants, no less—but I’d contend it’s the perfect trend for the release of Lorde’s hotly anticipated fourth album. It’s something you’d wear when blasting the record’s singles while dancing unabashedly through the city. Let’s hear it for the trend of the year…

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5. Tankini Cuts

Style Notes: If the rise of Pucci, Burberry, Gucci and Missoma prints is any indication, it's that the early 2000s are surely back. Thankfully, we've left the gaudy kaftans and gladiator sandals in the past. Instead, flirtier styles like tankini cuts have been given a renaissance. Offering fuller coverage thanks to their longer silhouette, tankini styles bridge sun safety with style while providing a bit more modesty compared to other shapes. I'm the proud owner of a tankini myself and love that it gives me the ability to just slip on some bottoms and head to a post-swim catch-up with ease, given it doubles as a chic top once dry.

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6. Metallic Shades

Style Notes: Gold, silver, bronze and copper tones might have peaked last year in line with the Paris Olympics, but like any fashion trend that emerges from the French capital, it was bound to stick around. This season, these glistening metallic shades pack a punch with more vibrancy, saturation and glimmer than ever. Stylish and head-turning? Yes. But on a more practical front, they help draw attention to you in the waves thanks to the reflective quality. How’s that for catching the attention of the cute lifeguard lingering around the beach club? As Bennetts says: “It’s all about refined sensuality”.

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7. Leopard Print

Style Notes: French-Tunisian designer Azzedine Alaïa might’ve pioneered the rise of leopard print bikinis in the mid-’90s, but it's the next generation of the celebrity style set that’s helped them return to fashion darling status. Thanks to fictional icons like The Nanny’s Fran Fine and The Sopranos’ Adriana La Cerva and early A-lister adopters including Sofia Richie Grainge and Sabrina Carpenter, animal patterns are a trend you can invest in without feeling like it will easily age. It’s this reason that Réalisation Par and Frankie’s Bikinis chose to feature it in their exclusive capsule. “These prints are part of our DNA. They have become iconic for us—they’re playful and timeless,” explain Talbot and Spencer. “We wanted the swim collection to feel instantly recognisable, and these prints translated seamlessly into that world. They’re quintessential Réal.”

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Why Trust Us?

At Who What Wear UK, fashion is our speciality. Our editors have years of industry experience, from reporting on seasonal fashion trends seen at international fashion weeks to working with some of the most recognisable names in fashion. Every item we recommend is carefully selected based on current trends, quality and real-world wearability.

We regularly try pieces ourselves, everything from bestselling jeans to designer shoes, speak to external experts and fashion insiders and stay closely connected to what our readers are searching for. Our advice is grounded in expertise and has to pass our exceptional taste levels—so you can feel confident in every recommendation.

If you're thinking about refreshing your swimwear rotation, then I have only one recommendation for you. Stopping me mid-scroll, I'm taking my seaside style cues straight from the celebrity set and shopping the playful bikini trend I've been seeing on repeat this summer.

Having made its way into the suitcases of two of my favourite style icons, Sofia Richie-Grainge and Laura Harrier, I'm finally convinced that my swimwear rotation should start and end with a leopard-print bikini.

An itsy-bitsy bikini splattered with one of the season's favourite motifs, it's no surprise the style set are invigorating their swimwear collections with this enduring trend right now. Riffing off the wider leopard print movement that's seen pretty minidresses and chic denim adorned with the animal print come to the fore over the past 12 months, this summer-ready evolution feels perfectly in tune with the new-season mood.

Taking hers all the way to the French coast, Richie-Grainge styled a leopard print bikini sans accessories to sit by the sea. Following suit, I also spotted Harrier style the breakthrough trend for her coastal trip this week.

Already incorporating an eye-catching print, there's no need to accessorise this emerging swimwear trend; however, a chocolate brown sarong or a neutral throw-over shirt with style harmoniously if you're looking to layer.

Inspired by the single swimwear trend that has the celebrity style set in agreement, read on to discover my edit of the best leopard-print bikinis below.

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I firmly believe that nothing is as magical as a seaside escape. From the languid, sun-drenched afternoons to the carefree coastal energy and ultra-relaxed summer styling, I savour every element.

Naturally, I like to make the most of every beach day with a wardrobe that helps me feel at my most relaxed whilst still looking chic. Swimwear trends don't shift with the same speed as the broader fashion cycle, but they do evolve, and this season, there's one elegant swimsuit silhouette that's earned its place at the top of my packing list.

Echoing the neckline I’ve been favouring across dresses and tops lately, halterneck swimsuits are the style I’m gravitating towards the most. With a subtle nod to 1950s glamour, the halterneck offers a refined, retro edge that feels undeniably chic. Paired with a silk headscarf knotted at the neck and oversized sunglasses, it transforms a beach-day look into something entirely elevated and explicitly cool.

Of course, I’ll be packing a few bikinis too, but for effortless elegance and all-day comfort, I have a feeling the halterneck one-piece will be my go-to throughout the season.

Keep scrolling to discover my edit of the best halterneck swimsuits to shop now.

SHOP HALTERNECK SWIMSUITS:

Dear reader, it's true! Summer is officially here (well, it truly will be when the solstice takes place on 21 June, the longest day of the year), and I for one am so ready to get dressed accordingly. The weather is heating up, the sun is almost at its highest, and a sizzling holiday, or even a relaxing staycation, is high on the agenda.

Everywhere I look in London, be it on my commute, in the office or grabbing a coffee before a weekend walk in my local park, I can see that everyone else is on the same wavelength as me. The sunglasses and sandals are on, and light, breezy linen pieces are being chosen instead of spring's transitional layers. So, having seen some key trends bubbling up on the streets, on social media and emerging from our favourite brands, I've been taking notes.

On my hunt for the ultimate summer-season investments, I’ve been bookmarking the finest on offer from the high street, luxury brands and emerging labels, and compiling my findings in this comprehensive shopping guide. Perfect dresses that'll work for formal events and holidays alike? I’ve got you. Pretty blouses? The search is over. Light but luxe linens? Look no further. I've also sought out easy summer denim options (always good to have a few), essential but fun swimwear, and the finishing touches and accessories to take your look up a few notches.

In my list of the 100 best products for summer, there's something for everyone, from the minimalists to the maximalists and everyone in between. Ahead, you'll find bright colours, natural textures, classic essentials and bold but beautiful additions to bring your summer capsule wardrobe into the now. So what are you waiting for? Scroll on to peruse my editor-approved summer items. Happy shopping!

1. Perfect Dresses

Nothing beats the feeling of slipping on the perfect summer dress. The sheer ease of wearing it and the beauty of its one-and-done appeal are why we think of it as the ultimate summer piece, instantly making you feel put-together and sophisticated. Whether you're looking for dresses to take you from weekdays to al fresco dinners in the city, for weekends packed full of plans in the sunshine or for sipping sun-downer cocktails at a hotel bar abroad, I've picked the very best dresses to wear now, which will carry you through to the end of the season and be ready to slip on again next summer. From fan-favourite brands including Nobody’s Child, Farm Rio and Dôen to more showstopping numbers from Alémais, Rat & Boa and Free People, consider all bases covered.

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2. Light Linens

There’s no denying it: linen is the ultimate fabric choice for summer. Providing a breathable and light touch to the skin yet still allowing you to be somewhat covered up, it's no wonder it's a summer capsule wardrobe hero, gracing everything from shirts to shorts, dresses and skirts. It’s a summer trend which has stood the test of time, and when styled right, it can work so well for the city, on holiday and for almost every occasion in between. Best in neutrals or block tones such as white, black or brights (I don’t mind the odd stripe or artful floral), you can come back to your linen pieces time and time again, all summer long.

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3. Pretty Blouses

Whether paired with classic jeans, tailored or denim shorts, skirts or perhaps matching co-ords, there's nothing that a pretty blouse can't be partnered with or give an artful and sweet flourish to. Broderie anglaise, shirred, gingham, lace and chiffon styles are all coming to the fore this summer, in block pastel tones, classic black, white and navy or fresh floral prints. In my opinion, high-street heroes Mango, Free People and Anthropologie have the best variety on the market right now, with Ganni, Damson Madder and Zimmermann offering beautifully detailed premium styles. Go sparingly with the rest of your look and let the blouse do the talking.

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4. Summer Denim

Forget what you thought, because denim is, in fact, an all-year-round staple which can form the base of many a summer outfit. Opt for light blue, ecru, white and stone-wash hues to tune into the summer season. Denim jackets, dresses, skirts, shorts and of course, jeans, are still very much here to stay, and will form an essential part of your high-summer rotation. I’m going for big and baggy blue jeans, and pairing them with white tank tops and flip-flops for '90s-cool-girl vibes. There’s nothing better! 7 For All Mankind, Mother Denim and Citizens of Humanity are contemporary denim experts, whilst Sézane, Dôen and Reformation offer graceful styles with a Parisienne appeal.

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5. Swimwear

Swimwear is a great opportunity to be playful with print, pattern, colour and texture, so take a leaf out of the latest season of The White Lotus, and be loud and proud by the pool or beach this summer. Hunza G's crinkle bikinis and swimsuits will always be coveted (if you don't already own one, use this summer as an excuse), and come in one-size-fits-all thanks to the stretchy fabric. I'm pairing mine with a chic mix of a semi-sheer sarong, statement towel and gold jewellery. If you're a minimalist, now is the time to browse black swimsuits, which are not only infinitely chic, but practical too (no need to worry about SPF stains). Ôsalé, & Other Stories and H&M have great monochromatic styles as well as trend-forward options.

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6. Finishing Touches

Now, this is where I like to have the most fun with my summer styling, and I think many a fashion editor would agree. The finishing touches to your look, be that your shoes, bag, jewellery, sunglasses or perhaps a whimsical silk scarf, can add serious kudos to any outfit. Jelly sandals lend a splash of unexpected colour to your look (give head-to-toe linen a go here), whilst an XXL raffia tote can transform from work to beach bag in an instant. Chunky bangles, beads, pearls and shells are the style set’s selection of choice in terms of jewellery this season. Dragon Diffusion bags are notably the arm-candy du jour, whilst A. Emery or Ancient Greek Sandals are undeniably the shoe brands of summer 2025.

SHOP SUMMER ACCESSORIES:

We've finally reached the point of the year when the summer holiday countdown is underway, meaning the following things are imminent: sandy toes, basket bags and an excellent holiday capsule wardrobe. And second to deciphering how to condense your favourite summer holiday outfits into flight-approved luggage comes the complex question of swimwear.

Between impenetrable size guidelines, bust support levels and fabric options, there's much to decipher when it comes to swimwear. Amongst the most frequent questions I get asked as a fashion editor are where to buy the best bikinis and swimsuits, which shapes suit which body types (the ones that make you feel the best) and the justification for the price disparity between what's on the market.

Above all things, I advise thinking small. Shopping small, that is. The past few years have graced us with myriad swimwear brands that focus on sustainability, from eco-conscious materials to slow and thoughtful releases; it's the very antithesis of fast fashion.

Since 2021, we've witnessed a rising interest in high-end, high-quality swimwear, spearheaded by brands like Hunza G. The brand's fuss-free crinkle swimwear set the benchmark for elevated styles that are often synonymous with sustainability. The customer mindset is shifting; people are investing more heavily in budget and brands, and are eager to learn about textiles and innovation within the industry.

So, what makes a swimwear brand sustainable? If you regularly read my content on Who What Wear UK, you may be aware of my love for independent brands and natural materials, but these fabrics have limitations. Swimwear fabrics are akin to those of most high-performance clothing: water-resistant, elasticated, fast-drying and functional, and there are a handful of fibres and resins that fit the criteria. More often than not, sustainable swimwear is made from one of three: Econyl (regenerated nylon, typically sourced from landfills and oceans), Repreve (a durable fibre made from recycled plastic bottles) or recycled synthetics, such as post-consumer recycled polyester.

On occasion, recycled materials may be melded with virgin textiles to maintain integrity and ensure durability. Particularly scrupulous brands will ensure the continuation of the sustainable process across manufacturing, with considered dyes, attachments and fastenings; and some have attained Recycled Claim Standard (RCS) and Global Recycled Standard (GRS) accreditations.

Investing in premium-quality brands which uphold values and work with transparent production is a refreshing approach to sustainable shopping that I favour. Shopping for sustainable swimwear often equates to condensed and limited stocks, which is another powerful tool when tackling overconsumption in the fashion industry.

If you're keen to refresh your arsenal with a sustainable swimwear pick, you won't be disappointed with what you find. In my experience, they're made to withstand plenty of wear and fleeting trends alike. Continue reading to discover 16 of my favourite sustainable swimwear brands. Each makes considered, contemporary pieces fashioned with forever in mind.

Shop the Best Sustainable Swimwear Brands:

1. Maygel Coronel

Style Notes: Maygel Coronel's designs are locally made in Colombia. The brand merges Latin American influences with a contemporary essence denoted through adorable adornments, frilled detailing and ruched sleeves. What results is a sumptuous aesthetic made for tropical climates.

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2. Tona

Style Notes: Championing the female body in all its glorious forms, Tona is charged with empowerment, unapologetically. This inclusive swimwear brand doesn't scrimp on its sustainability efforts, either; all pieces predominantly comprise Econyl or organic cotton (see its towelling designs). From the high-leg bikini bottoms to the low-slung balconette, the collection is one part spirited and the other classic. Choose between inspired tie-dye prints and monochromatic textures.

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3. Cooke Swim

Style Notes: Over the past decade, I've learnt that Australians are experts in swimwear. They are ocean-bound, after all. Tastemaker Olive Cooke hones in on thoughtful designs inspired by the female figures in her life, aka her muses. Whilst you're browsing this Australian swimwear brand, you'd be remiss not to check out her wider fashion collections, spanning barely-there slip dresses to pareos.

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4. Away That Day

Style Notes: Established in 2019, Away That Day was founded with a focus on crafting stylish, high-quality and eco-friendly swimwear and apparel. The brand's mission to prove that joyous styles can exist on the sustainable market is an evident success.

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5. Vanessa Sposi

Style Notes: Designed in Paris, weft in Italy and crafted in Portugal, Vanessa Sposi is a proudly European brand playing with vintage-inspired silhouettes awash with an intentionally modern colour palette spanning jewelled emerald and peppery red to versatile neutrals. I love the Non Padded Cup Top. This shrunken top has barely-there straps and a striking underwired design.

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6. Borneo Paris

Style Notes: Inspired by the minimalist and functional lifestyle of sailors, Borneo Paris hones in on timeless and easy-to-wear swimsuits and bikinis. The brand prides itself on its many sustainable practices, including (but not limited to) limited production runs and an OEKO-TEX Standard 100 certification.

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7. Ysé Paris

Style Notes: B-corp brand Ysé is beloved in France. It was conceived with emboldened lingerie styles and naturally expanded to include swim and resortwear. Expect to find puckered textiles and ditsy florals.

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8. Matteau

Style Notes: Matteau is renowned for its refined offerings. Another sustainable swimwear brand hailing from Australia, the brand knows exactly what makes the perfect swimwear. Years on, the formula is undefeatable. It has mastered the design, so what follows are rousing colourways and prints. Like its apparel, the brand produces a swimwear capsule of classic silhouettes made with forever in mind.

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9. Jade Swim

Style Notes: Jade Swim is fully committed to sustainable practices and values bold and fashionable designs in equal measure. It's the place to find youthful designs in abundance, from peek-a-boo perforations and ruching to asymmetry.

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10. Youswim

Style Notes: Dubbed as creating one of the most comfortable swimsuits on the market, Youswim has a stellar reputation amongst the fashion set for its take on swimwear. The brand boasts a unique approach to sizing, with just two sizes to eliminate the complexities. Size I fits UK sizes 6-16, whilst Size II fits UK sizes 18-28. Reserve your energy for choosing between the myriad styles on offer.

Shop You Swim:

11. Form and Fold

Style Notes: Exclusively designed in Australia for bigger busts, Form and Fold is a brand to know for those who are a size DD+ or above. Unfortunately, there's a real lack of trendy swimwear for fuller busts, but Form and Fold more than makes up for this gap in the market with its sophisticated styles.

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12. Dora Larsen

Style Notes: Lovers of Dora Larsen's candy-hued lingerie will be pleased to know that since spring/summer 2024, the independent brand has offered a concise swimwear edit too. You'll find the same spirited colourways from lilac to powder blue, which is part of the brand's DNA.

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13. Faithfull

Style Notes: Look to resortwear brands like Faithfull for swimwear that aligns with current trends, but in a considered, ethically made way. For spring/summer 2025, the brand has leaned into the romanticism trend, spearheaded by Chloé, which is evident in the below pieces.

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14. St. Agni

Style Notes: Yet another Aussie swimwear brand (there's a theme here), St. Agni explores contemporary style made for warmer climates. Granted, the extended collection is swoon-worthy, but its swimwear is also worthy of praise. With a less-is-more philosophy, this is the brand to make a beeline for if you're a minimalist hankering for clean lines.

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15. Marysia

Style Notes: With a background in sports and performance, Founder Maria Dobrzanska Reeves sought to amalgamate her love for Italian-inspired scalloped edging with functional swimwear. Many pieces comprise Q-NOVA stretch-polyamide, a regenerated fibre that reduces CO2 emissions and water consumption.

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16. This Belongs To

Style Notes: Lovers of Y2K, look no further than This Belongs To for unique and convertible swimwear designs handmade in London. Between buckle bustiers, cut-out swimsuits and bold splashes of animal print, it lends itself to noughties styles of the past.

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It's official: the countdown to holidays is on. With a few European trips and long weekends along the British coastline in my calendar, my attention is completely set on summer dressing. Most of my wardrobe has already come together, with an array of linen pieces and floaty dresses to see me through, and now to track down the final piece of the puzzle: a selection of great swimwear.

This year, I'm taking an affordable approach to rejuvenating my swimwear collection, and after a few hours exploring the new-in sections, I can confirm that the high street has chic swimwear covered. Whether you're a dedicated one-piece wearer or love the mix-and-match appeal of a bikini, this edit brings together the very best high-street swimwear all in one place. As a bonus, I've included a selection of joyful cover-ups that can be thrown on top of your cossie when heading from room to pool, or beach to lunch spot.

Both minimalists and maximalists will appreciate the high-street swimwear offerings this year. A slew of muted colours is broken up with pops of red and prints, including trending gingham. For those who love the classics, simple triangle bikinis and crinkle fabrics remain the timeless styles to rely upon, whilst those looking for a swimwear update might consider playful beading accents and floral motifs. All the key silhouettes are covered too, from tie-back to tie-front and one-shoulder to strapless, and a few have multi-wear options with detachable straps to keep tan lines at bay.

Keep scrolling to explore the best high-street swimwear.

Explore the Best High Street Swimwear

Shop the Best High-Street Swimsuits:

Shop the Best High-Street Bikinis:

Shop the Best High-Street Cover-Ups:

If someone were to ask me what my happy place is, this is what it would look like: I'm on a beach, I've had a whole day of being on a lounger in the sun, and I'm about to watch the sunset with a cocktail.

As cliché as it may sound, holiday me is the happiest me. Which is why I'll always take any opportunity to get on a flight to, well, basically anywhere that's hot. Preferring summer over winter is, of course, a tricky one when you live in the UK, but the first sign of sunshine and you bet my linen shorts and sandals are on.

With two hen dos and a wedding abroad this year, as well as a few work trips, I'm going to be planning a lot of warm-weather outfits over the next few months, which is why I wanted to find out all the key spring/summer 2025 beachwear trends. And I did so with the help of a swimwear expert. I asked Ingemae Kotze, founder of Away That Day (one of my all-time favourite swimwear brands), what we can all expect to see on the beaches this summer.

She told me, "Our polka-dot print swimwear has really stood out and been a best-seller since its launch. Apart from the wonderful nostalgia it brings from the '60s, I think it’s making such a strong comeback because it strikes that perfect balance between being classic black, yet playful and fun." And when it comes to how to style the print this season, she added, "I love pairing this nostalgic print with modern swimwear silhouettes to keep it feeling fresh."

Aside from key swimwear styles, we're also going to be seeing a lot of sheer fabrics including crochet, and there are so many chic cover-ups coming through from the London label, "crochet is another trend our customers are loving—it’s such a chic way to cover up on holiday, instantly making you feel put-together with minimal effort as they're so versatile. Light-weight and breathable, it's perfect to slip on during the day, but can also transition to evening wear."

I also studied the spring/summer runways to see what other trends (hello, nautical) will be dominating the sandy shores this year, and I've concluded that these are the nine beachwear trends you'll see fashion people wearing all summer.

1. Crochet

Style Notes: Whether you take style tips from April and go for a maxi dress or look to the catwalks where the likes of Acne Studios and Elie Saab had matchy-matchy sets, there's one thing you need to keep consistent: crochet. The texture is the key to that laidback summer beach vibe and I can't get enough of it.

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2. Zesty Swim

Style Notes: We've all fallen hard for butter yellow and pastel blue, but for summer, it's time to go for fruit salad shades of vibrant orange, zesty lemon and zingy lime green. Here to complement all skin tones, it's the swimwear I'll be relying on throughout the entire holiday.

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3. Fisherman Aesthetic

Style Notes: Whether it's a boat shoe or a Breton stripe, the catwalks have firmly backed all things nautical for S/S 25. Unlike previous years when it's felt a bit gimmicky, this time round the fisherman aesthetic feels a lot more laidback and chic thanks to the likes of Prada and Proenza—think stripes, linen seperates, seashell accessories and textured footwear.

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4. Polka Dots

Style Notes: Spotted (excuse the pun) at the likes of Carolina Herrera and Dolce & Gabbana, the polka dot is back. I love how Susie has styled her dotty bikini with matching capri pants—this feels very 2025 but still with a retro edge. Whether you go minimalist or maximalist, spots and dots of all kinds are going to be heading to the beach this summer.

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5. XL Accessories

Style Notes: Keeping with the more is more theme, when it comes to accessories, it's less micro bags and subtle hoops and more "look at me" mega hats, statement heels and earrings you would usually save for after-dark. Stylist Hannah Lewis shows how to wear them all at once, while still looking polished—a true skill!

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6. Wild Prints

Style Notes: If polka dots aren't your style, you'll be pleased to know animal prints of all varieties are sticking around. Marina goes for a leopard-print swimsuit, but it can be as bold as cow-print shorts or as subtle as snake-print sandals.

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7. Shell Jewels

Style Notes: With both my home and my jewellery box being littered with shell-themed pieces, of course, I'm a fan of this one. Whilst mini sea-inspired jewellery is still pretty, this year, it's all about huge seashell jewels that'll steal all attention from your outfit, just like Renia with her matchy-matchy seashell earrings and necklace.

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8. Sheer Layers

Style Notes: Sheer fabrics have been key for quite some time now—party season was all about the pant-flashing skirt—and summer is no different. I've already told you about crochet, but any sheer material, including mesh, broderie anglaise or even lace, goes for beachwear this summer. I love how Amaka lets her zesty yellow bikini poke out of her sheer two-piece.

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9. Knitted Cover-Up

Style Notes: Lately, I've seen a lot of cool girls—including Dawn Tan, Lucy Williams and Jessica Skye—wearing knitwear at the beach. A 'just in case' sweater or cardigan is such a good alternative to a kaftan or sarong as a beach cover-up. Tied around your waist or over your shoulders, I appreciate how it looks, but also how handy it'll be for sundowners once the weather dips.

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With summer soon approaching, I’ve been thinking about my warm-weather plans, and to be specific, holidays. The thing I love most about holiday planning is creating my outfits, and where better to start than swimwear?

Let’s be honest: swimwear always steals the spotlight when it comes to holiday packing, and whether you're lucky enough to be jetting off abroad or are planning on hitting more local beaches, a good swimsuit or two-piece is a summer staple. We all have our classics, of course; a black bikini you’ve owned for years and bring out every summer, or a sarong that has faded slightly but you just refuse to get rid of. But there’s something to be said for freshening up your swimwear repertoire, too. Every year, I love having a scroll to see what’s trending in the swimwear world and adding a few fresh styles into my own mix. So, with my mind firmly on planning my summer getaway, I decided to do just that, and as I took a deep dive into what’s on offer this year, a few key trends stood out.

If you’re into maximalist colours, bold shapes and standout styles, you’ll love the “jewellification” of the simple strap. Twists, beads and metallic hardware are transforming even the most basic swimsuits into wearable pieces of art perfect for styling with your everyday wardrobe. More of a ’90s or vintage fan? Think bold prints, funky florals, colourful stripes and playful gingham, all with coverage, comfort and a healthy dose of nostalgia.

And the floral trend doesn’t stop there—flower appliqués are having a serious moment too, in true Carrie Bradshaw fashion. These amped-up rosettes are blooming along waistlines and necklines, proving that even the smallest detail can make a major impact on your favourite silhouettes. Meanwhile, for the minimalists, classic ruched styles in block colours are cropping up all over my feed, especially in one trending shade: chocolate brown. And for good measure, there’s an emerging beachwear trend that will pair perfectly with your favourite monochrome bikini or one-piece. So rest assured, it’s not all about bold prints and brights this year.

That being said, I know that for some (myself included), swimwear shopping can feel daunting. If the often minimal and form-fitting designs aren’t enough to send you running home in a panic, finding pieces that actually make you feel comfortable can be a real challenge. With this in mind, I have two key tips for you.

1. Buy online and try on at home. When you remove the time pressure, the dodgy, overexposed lighting and the endless angled mirrors usually found in fitting rooms, you can take your time to decide whether the swimwear is right for you, and you can also bring out your summer clothes to ress the item up or down and style it the way you would on holiday. By doing this, you’ll quickly figure out whether it’s the swimsuit or just the stress of the setting making you feel unsure.

2. Don’t be afraid to keep to your classics. If you know a certain fit looks and feels good, stick with it! Maybe switch up the colour, but you don’t have to follow any trend, especially if doing so chips away at your sense of comfort. If you love it, wear it. Trend be damned.

Regardless of your style, there are plenty of chic and wearable 2025 swimwear trends that are available both on the high street and from luxury brands waiting to be added to your rotation. All that’s left now is to book the holiday itself. Shop 2025’s biggest swimwear trends below.

8 Swimwear Trends to Have on Your Radar for 2025

1. Vintagecore

Style Notes: In 2025, vintage swimwear shapes are making a major comeback. Seen on style icons like Kendall Jenner and Hailey Bieber, these styles offer comfort, striking print combinations and a unique flair. The best bit? You can easily layer them with white linen trousers and oversized sunglasses for a full-on '90s-inspired look that will take you from the beach to the bar.

2. Embellished Straps

Style Notes: Twisted, beaded or chain-adorned straps are giving swimwear a serious upgrade this year. Think of them as shoulder bling that takes your look from basic beach attire to poolside chic. You can also mirror the sparkling detail in your footwear by opting for metallic heels, beaded sandals or more twisted straps.

3. Ruched Details

Style Notes: Ruching isn’t strictly a trend, but it is a detail set to be seen more than ever this year. Adding visual interest to even the most basic bikini, what makes ruched bikinis so popular is their ability to flatter a range of body types. The ruching creates a subtle shaping effect, enhancing curves and offering a smooth, sculpted look. Plus, it adds texture and movement, making even the simplest designs feel more dynamic and fun.

4. One-shoulder One Pieces

Style Notes: A timeless classic with a modern twist, the one-shoulder swimsuit is making waves this season. It offers all the comfort and practicality of your go-to swimsuit but with an added dose of style. The asymmetric neckline gives instant elegance, making it a flattering option for everything from poolside lounging to beach-bar hopping. Whether in a bold block colour or a subtle neutral, it’s a versatile piece that effortlessly blends fashion and function.

5. 3D Florals

Style Notes: A trend popularised by Magda Butrym and Prada, 3D florals have now taken over every facet of fashion and made their way onto swimwear. Adorning waists, necklines and straps at your favourite brands, these floral details add a playful, almost nostalgic charm to your more simple silhouettes. To style this trend, keep things simple with neutral accessories, such as a classic straw hat and oversized sunglasses, and then pair with high-waisted shorts or a breezy sarong for a chic beach look.

6. Tropical-Print Sets

Style Notes: Tropical prints,especially when worn as a matching set, are what we’d call truly classic in the world of swimwear. Whether it’s a sarong, oversized shirt or breezy shorts, these vibrant pops of colour can instantly elevate even the simplest black bikini, bringing your whole look to life. With these bold prints, you can add metallic details or go monochromatic, depending on how you feel.

7. Sun-Baked Brown

Style Notes: Brown has been the colour choice for fashion people for a while now, and it’s not going anywhere anytime soon. From soft mocha to deep chocolate, these rich, earthy tones are effortlessly wearable and lend themselves perfectly to a sense of understated elegance. They radiate quiet luxury- with their subtly put-together aesthetic that doesn’t need to shout to stand out.

In swimsuit form, brown becomes something truly special. It flatters a wide range of skin tones, feels elevated without being too flashy and brings a modern edge to classic cuts. Whether you’re after a sleek one-piece or a minimalist bikini, you’ll reach for brown again and again—it’s timeless, versatile and chic. If you’re looking to invest in swimwear that feels current but won’t date quickly, a rich brown number just might be the perfect addition to your collection.

8. Beading

Style Notes: Beaded details on swimwear are the epitome of boho chic. The intricate beadwork adds a tactile dimension to your bikini, making it not just a swimwear piece but a statement accessory. These bikinis often carry a playful, almost childlike charm, drawing inspiration from whimsical designs that look so at home beachside.Perfect for those who love a laid-back but opulent vibe, beaded swimwear invites you to embrace texture and fun.

With my own holiday still weeks away, I've been living out my European summer dreams vicariously via my favourite celebrities' Instagram feeds. Having jetted off across the continent, the A-list style set is enjoying the warm summer months in all their glory, with well-packed suitcases brimming with fashionable items in tow.

I've noticed that a classic yet playful swimwear trend has made its way into the holiday capsules of both Sabrina Carpenter and Kendall Jenner this summer. It seems that to them and many other stylish women, red swimsuits and bikinis are the only ones that matter.

Whilst Jenner selected a bright red bikini which she paired with a tonal baseball cap and pretty gold hoops, Carpenter opted for a classic red one-piece instead. Channelling Pamela Anderson's C.J. Parker from Baywatch, the singer wore her vibrant swimsuit with black sunglasses and natural waves.

The easiest way to make a statement this summer, red swimwear is naturally eye-catching, so you don't need to fuss with accessories when you'd rather be relaxing in comfort. Riffing off the red colour trend that's been huge since last autumn, the red swimwear trend delivers a vivid, summer-ready vibe that fashion people can't resist.

Beyond the wardrobes of celebrities, I've also seen the trend worn by some of my favourite French influencers, some of which are choosing minimal swimsuits whilst others are going for new-season bikinis.

Right on cue, brands across the board have stocked up on red swimwear. From H&M's one-shoulder style to Oceanus' beaded bikini, read on to discover the red swimwear pieces we're loving for summer 2024.

SHOP OUR EDIT OF THE BEST RED SWIMWEAR:

I would be lying if I was to say I haven't thought about being on a beach every day (read: hour) for the past three months. As a summer person, this mood swing weather just isn't doing it for me. So naturally I've added Skyscanner to my list of apps to check regularly, along with Instagram, TikTok and Net-a-Porter, of course. Because while on the hunt for a hot destination, I've also been on the lookout for new feel-good swimwear to help speed up the packing process when said holiday is finally booked.

While on the search, I've noticed that so many of the swimsuits and bikinis have one thing in common: a '90s twist. Whether it's sleek monochrome sets, high-cut silhouettes or pops of leopard print, it's a vibe. And with it being one of the most memorable decades in terms of fashion, I'm not mad about any of the retro looks. Instead, I've taken it upon myself to share the love and make swimwear shopping easier for all. So without further ado, here's the 5 '90s-style swimwear trends everyone has already been wearing this summer.

'90s Swimwear Trends:

1. Bright and Bold

Style Notes: 'Go bold, or go home' is Aliyah's motto, and we're for it. When better to wear colourful, uplifting colours than on holiday in the sunshine? While we can leave neon in the '80s, fun shades of orange, green, pink and blue will deliver the '90s vibe I've seen everywhere right now.

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2. Underwired

Style Notes: Equal parts practical and stylish, underwired iterations are literally everywhere. Very Cindy Crawford circa 1995, the visible cup bikinis and swimsuits work for all cup sizes. If you want to stay classic, opt for a monochromatic style like Olivia.

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3. Leopard Print

Style Notes: With leopard print being absolutely everywhere right now, of course it has filtered into swimwear, too. Make like Lena and go for a simple one-piece (that could also be styled as a top on holiday), or opt for a fun mix and match bikini.

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4. Monochrome

Style Notes: Anna shows how monochrome never fails to impress. Luckily, it's easy to get the look as I've spotted so many expensive-looking variations at the likes of Reformation and Oséree to H&M.

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5. High-cut

Style Notes: Like having a thong on display was a thing in the '90s, so was thigh-exposing swimwear. Pull up your favourite strappy style (as seen on Chey) or opt for a super high-cut swimsuit.

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It seems like every summer, my Instagram feed becomes flooded with pictures of people soaking up the sun, enjoying exotic holidays and diving into lush pools. And so the envy builds. And at the top of my reasons-for-envy list is all the gorgeous swimwear.

The issue with swimwear, in my mind, is that unless you're living the absolute dream life, which involves spending significant portions of your year on the beaches of hotter countries, you're not getting much wear out of your swimsuits. This, in turn, makes me nervous about splurging on bikinis or one-pieces, which can end up costing hundreds. This makes sense if you're investing in classic styles that you will happily turn to year after year, but many of us love the excuse to indulge in a new style to celebrate our travels. Enter: the wonderful world of high street swimwear.

Opting for one of these high street brands' swimwear is anything but a compromise. In fact, I think these affordable styles are giving the designer labels a run for their money. These clever brands are ahead of the curve when it comes to swimwear trends, meaning you're sure to find influencer-approved looks, as well as minimalist dream styles of sleek black swimsuits and beautifully cut bikinis.

To help get you started on your swimwear journey, I've narrowed down the list of the affordable brands who are delivering the very best styles. Now you just need to book that holiday...

SHOP THE BEST AFFORDABLE SWIMWEAR BRANDS:

1. COS

2. Marks & Spencer

3. Understatement

4. H&M

5. New Look

6. Free People