Eye cream is one of the things I'm asked about most often as an esthetician, and the questions tend to fall into three camps: do you actually need it, does it really work, and do you need to spend a lot of money on it? The short answer is that it depends on your skin and what you're hoping to achieve, but I certainly don't think you need to spend a fortune to find a good one.

My advice when it comes to eye creams and eye serums is to avoid formulas that promise to do absolutely everything. Brighten dark circles, depuff, smooth fine lines, boost firmness, tackle pigmentation… whilst it's tempting to want all of these benefits from a single product, I'd much rather see people choose a formula with a clear primary focus. Think of it in the same way you would the rest of your skincare routine—you identify your main concern, then you look for ingredients that are best suited to addressing it.

Of course, that doesn't mean you need a separate eye cream for every concern, or that an eye cream is an essential step for everyone. A well-formulated moisturiser may provide sufficient hydration for some people, whilst others might prefer a dedicated eye product because of its texture, formulation, or targeted ingredients. The important thing is understanding what you're buying and having realistic expectations about what it can achieve.

And when it comes to price, there's good news. Some of the ingredients that can make a meaningful difference to the skin around your eyes are readily available in affordable formulas, so you don't necessarily need a luxury product to get results. To help make sense of it all, I spoke to dermatologist Sonia Khorana about what makes an effective eye cream, which ingredients are worth looking for, and where your money is best spent.

What Makes an Affordable Eye Cream Good?

"An affordable eye cream can be every bit as effective as a luxury one," says Khorana. "I'd focus less on the price tag and more on the formulation." At its most basic, a good eye cream should provide hydration and support the skin barrier. Beyond that, she recommends looking for evidence-backed ingredients that target your specific concerns, whether that's fine lines or pigmentation.

What Ingredients Are Best to Look for in Eye Creams?

"It depends on what you're trying to address," says Khorana. "For dehydration and fine lines, look for humectants such as glycerin and hyaluronic acid, alongside barrier-supporting ingredients like ceramides and squalane. Peptides can be a useful addition if firmness and fine lines are a concern." For pigmentation, she recommends vitamin C or niacinamide, whilst caffeine "can temporarily improve the appearance of puffiness". Retinoids are also worth considering if fine lines are your main concern, although she notes that "they need to be introduced carefully and slowly".

Where Is Best to Save and Where to Spend With an Eye Cream?

"I'd save on the eye cream itself rather than assuming you need to spend a lot for results," says Khorana. "There are excellent affordable formulations on the market, and the ingredients that make a difference—such as glycerin, niacinamide, peptides and ceramides—aren't exclusive to expensive products." If you do want to spend more, she recommends putting that money towards "a well-formulated targeted treatment, such as a retinoid, rather than simply choosing an eye cream because it has a luxury price tag". In other words, it's the formulation that counts, not the label on the jar.

The Best Affordable Eye Creams

1. Best Overall: Naturium Multi-Peptide Eye Cream, £18
2. Best for Tired Eyes: Byoma Depuff + Brighten Eye Gel, £13
3. Best for Puffiness: The Ordinary Caffeine 3% + Escin 1% Serum, £8
4. Best for Dryness: Curél Moisture Repair Eye Cream, £25
5. Best for Dark Circles: RoC Derm Correction Eye Repair Cream, £35

1. Naturium Multi-Peptide Eye Cream

2. Byoma De-Puff and Brighten Eye Gel

3. The Ordinary Caffeine 3% + Escin 1% Serum

4. Curél Moisture Repair Eye Cream

5. RoC Derm Correxion Eye Repair Cream

6. Vichy Minéral 89 Eyes, Hydrating Eye Serum

7. The Inkey List Bio-Active Ceramide Eye Cream

8. La Roche-Posay Hyalu B5 Eye Serum

9. Hada Labo Tokyo Smoothing Anti Fatigue Eye Cream

10. CeraVe Skin Renewing Eye Cream

11. Haruharu Wonder Black Rice Bakuchiol Eye Cream

How We Tested

To find the best affordable eye creams, I focused on formulas that offer genuine value for money, looking closely at their ingredient lists, intended benefits, and suitability for different skin types. As an esthetician, I always look for products that have a clear purpose, whether that's supporting the skin barrier, improving hydration or targeting the appearance of fine lines and dark circles. I also considered texture and how comfortably each formula might fit into an everyday skincare routine, particularly when layered with other products or worn under makeup. The aim was to identify eye creams that justify their place on your bathroom shelf without requiring a significant investment.

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

There are few skincare steps more important than cleansing, but as our skin changes with age, the cleanser we reach for probably should, too. If your once-reliable face wash has suddenly started leaving your skin feeling tight, dry, or a little uncomfortable, it may not be your imagination. Mature skin can become drier and more delicate over time, meaning that a cleanser that once worked perfectly may no longer be the best fit.

The good news? Finding the best cleanser for mature skin doesn't mean you need to overhaul your entire routine. In fact, the best formulas tend to be surprisingly simple, focusing on gently removing makeup, SPF, excess oil and daily grime without disrupting the skin barrier. Creams, balms, milks and gentle gels can all have a place, depending on your skin type and personal preference.

And whilst we're often tempted by cleansers promising exfoliation, brightening, or a whole host of active ingredients, cleansing is one step where less can often be more. "The priority should be effective cleansing without compromising the skin barrier," says dermatologist Sonia Khorana.

With that in mind, I've asked Khorana exactly what to look for when shopping for the best cleansers for mature skin, from the ingredients worth seeking out to the formulas and cleansing habits that could be doing more harm than good. Plus, my edit of the best cleansers for mature skin, no matter what your skin concern.

What Types of Cleansers Are Best for Mature Skin?

"As skin matures, it can become drier, more delicate and less resilient, so I generally recommend a gentle, hydrating cleanser that supports rather than strips the skin barrier," says Khorana. Cream, milk, balm and gentle gel cleansers can all be good options, depending on your skin type and how dry or sensitive it is. The key is how your skin feels afterwards: "Your skin should feel clean and comfortable, not tight, squeaky or dry," she adds. If you're prone to dryness, a richer cream or balm cleanser may feel particularly comfortable, whilst a gentle gel can work well if you prefer something lighter or have combination skin.

What Cleanser Ingredients Are Best for Mature Skin?

When choosing a cleanser for mature skin, Khorana recommends looking for ingredients that help maintain hydration and support the skin barrier. "Look for ingredients that help hydrate and support the skin barrier, such as glycerin, ceramides, squalane, panthenol and hyaluronic acid," she says. There's also no need to seek out a cleanser packed with every skincare active under the sun. "I'm less concerned with having lots of 'active' ingredients in a cleanser—the priority should be effective cleansing without compromising the skin barrier." Given that cleanser is typically only on your skin for a short time, I'd agree—prioritise comfort and barrier support over an impressive-sounding ingredient list.

The Best Cleansers for Mature Skin

1. Best Overall: Romilly Wilde Balm-to-Milk Cleanser, £60
2. Best Cleansing Balm: Alpha-H Melting Moment Cleansing Balm, £40
3. Best Luxury Cleanser: Neal's Yard Frankincense Intense Cleansing Melt, £46
4. Best Exfoliating Cleanser: Tatcha The Rice Wash, £41
5. Best Gel Cleanser: Medik8 Total Moisture Daily Cleanser, £29

1. Romilly Wilde Balm-to-Milk Cleanser

2. Alpha-H Melting Moment Cleansing Balm

3. Neal's Yard Frankincense Intense Cleansing Melt

4. Tatcha The Rice Wash

5. Medik8 Total Moisture Daily Cleanser

6. Prequel Gleanser

7. Zelens Glacier Foam Renewing Cleanser

8. Sachi Skin Saffron Luminous Cleanser

9. Cerave Hydrating Micellar Water

What Cleansers Should Be Avoided?

Rather than ruling out an entire category of cleanser, Khorana says to pay attention to how a formula leaves your skin feeling. "I'd be cautious with anything that leaves the skin feeling stripped or tight," she says. That includes very foaming cleansers, harsh surfactants, abrasive scrubs and heavily fragranced formulas, particularly if your skin is already dry or sensitive. And don't be fooled by that satisfying squeaky-clean feeling. "That sensation can actually be a sign that you've removed too much of the skin's natural oils," she explains. If your face feels tight immediately after cleansing, it's probably a sign to switch to something gentler.

How to Cleanse Mature Skin

When it comes to cleansing mature skin, technique matters just as much as the formula. "Keep it simple and gentle," advises Khorana. Use lukewarm rather than hot water, massage your cleanser over your skin using your fingertips, and avoid aggressive rubbing or scrubbing. In the evening, double cleansing can be useful if you're wearing makeup or SPF—start with an oil or balm cleanser before following with a gentle second cleanse. And don't assume you need a full cleanse every morning. "In the morning, you may not need a full cleanse if your skin is very dry—a gentle rinse with lukewarm water can be enough."

How We Tested

I’ve personally used and assessed these cleansers, considering their textures, how effectively they remove makeup and SPF, how easily they rinse away, and how skin feels afterwards. As I don’t have mature skin myself, I assessed their suitability for mature complexions alongside dermatologist Sonia Khorana’s advice, especially regarding hydration, barrier support, and potentially irritating ingredients. I also considered each product’s claims, key ingredients, skin type suitability, value, and overall user experience.

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

2026 has been a huge year for Who What Wear UK. We launched our new vodcast, Hot Topics, welcomed new Editors in Residence to the team and kept bringing you the latest beauty trends and honest first-person reviews of the industry's buzziest products. And on Wednesday night, we hosted our fourth annual Next in Beauty awards at none other than the Barbican Conservatory.

The event was held at the stunning Barbican Conservatory.

The night was filled with cocktails, canapés and, of course, our iconic gifting suite filled with all of our Next in Beauty winners. Alongside our editors, we welcomed brand founders, industry professionals and our incredible expert judges, without whom none of this would be possible.

Jane McFarland, Eleanor Vousden, Grace Lindsay and Shannon Lawlor co-hosted the event.

Ahead of the event, we were lucky enough to get our hair done at one of our favourite salons, Hershesons, before having a full makeover courtesy of Dior Beauty. Then, it was time to hit the stage and bestow our Best in Class winners with their trophies.

We handed out trophies to all of our Best in Class winners.

Once the speeches were over, it was time to head over to the dessert table (for the best mille-feuille we have ever tasted) and take part in our iconic beauty tombola, where guests could win incredible beauty tech, from LED masks to hair straighteners and more.

The dessert table was the star of the show.

The gifting suite was a huge hit, filled with amazing products from Parfums de Marly, Rocco, Escentric Molecules, No7 and more. It's needless to say that it was a great night all round, so keep on scrolling to see just a small selection of highlights. Now, time to start planning next year's event...

See Photos from Who What Wear UK's Next in Beauty Awards

Welcome to Who What Wear UK's Next in Beauty Awards 2026. Here, we are crowning and celebrating the very best in beauty, from game-changing industry innovators to the tried-and-tested classics that remain mainstays in our bathroom cabinets and makeup bags. To help us find the worthy winners, we called upon our esteemed panel of industry experts, hard-to-please editors and in-the-know influencers, who put each and every product to the test. We enlisted our judges to document and share their testing for every product they tried, so you can see all the winners in action—as well as those very important before-and-after results.

After much testing, swatching and reviewing, we've handpicked the very best products across our skin, hair, makeup, body and nail and fragrance categories, as well as some other special accolades. These are the crème de la crème from each category that have been awarded our prestigious Best in Class status. Ahead, you'll find the top nine beauty products pioneering efficacy, innovation and real results. Join us in applauding our Best in Class winners of 2026.

Who What Wear UK Next in Beauty Awards 2026: Best in Class

Best in Class: Skin

When it comes to skincare, we're always looking for brands that combine efficacy with cutting-edge innovation. For us, that brand is SkinCeuticals, and P-Tiox Cream is a stellar example. This powerhouse moisturiser contains a patent-pending formula packed with peptides, niacinamide and lipo-hydroxy acid, and works to plump, smooth and hydrate the skin. No wonder our judges couldn't get enough.

"I was blown away by just how much difference this made to my skin," said Eleanor Hartley, medical director at Hart Medical. "[I saw] impressively visible improvements in skin quality, texture, pores and visible lines after only a week of use. My skin was fresh and hydrated without feeling heavy; the cream turns into a watery gel and feels lightweight and invisible with no residue. The INCI list is seriously strong, with some major clinical evidence behind the individual ingredients and the formulation as a whole. It is glass skin in a jar."

Shop the Winner:

Best in Class: Makeup

There are so many makeup categories that choosing a Best in Class winner can be difficult. But this year, Chanel made it easy with its Les Beiges Serum Concealer. A true skincare/makeup hybrid packed with hyaluronic acid and white camellia extract, this serum-like formula becomes one with your complexion for radiant results.

"If, like me, you adore a no-makeup makeup look, then this is the concealer you absolutely must have on your radar," says Who What Wear UK beauty director Shannon Lawlor. "It leaves skin looking healthy and glowing, and delivers just enough lightweight coverage to make you look and feel alive. I never want to be without it."

Shop the Winner:

Best in Class: Hair

We all have different hair types, so finding a product everyone loves is no mean feat. However, I haven't met anyone who hasn't fallen in love with Hersheson's Almost Everything Cream. Designed for wet or dry hair, it can condition, define curls, boost shine, smooth and more.

"Ever since this product launched, I have refused to be without it," says Shannon. "It is the single most impressive multi-tasker around—whether I want a slicked-back look, air-dried coolness, glossy curls or lived-in texture, this cream does it all."

Shop the Winner:

Best in Class: Fragrance

Fragrance is subjective; what smells good to one person might not smell good to another. But if there's one thing our expert judges agreed on, it was that Parfums de Marly Athénaïs smells amazing. It's no surprise, really, with a blend of bergamot, orange flower, jasmine sambac, vanilla and amber.

"As a fan of Parfums de Marly and the iconic Valaya fragrance, I had high hopes for this," says Who What Wear UK beauty editor Eleanor Vousden. "It's a spring-like scent and conjures the very colour of the bottle. It's bright, juicy and citrusy with an ambery-floral trail."

Shop the Winner:

Best in Class: Nails

This year, we've noticed an increased demand for at-home nail products that deliver a professional finish, and when it comes to nail tools, you can't go wrong with Navy Professional. If you're going to invest in one thing from the brand, make it the Doris Curved Manicure Pusher.

"I know several manicurists who swear by Navy Professional, and this dual-ended tool makes tidying your cuticles effortless thanks to the curved edge that gently lifts away dead skin from the nail plate, making whatever nail colour you're using apply more seamlessly and last longer," says Vousden. "Most nail tools are an eyesore, but this is a beautiful thing to have in your manicure kit, and is a delight to use."

Shop the Winner:

Best in Class: Body

2026 was definitely the year body products got a glow-up. Shower gels, lotions, deodorants... our entire bodycare routines have been elevated. The product that stood out the most? Dove's Raspberry & Rose Whole Body Deodorant Spray. Designed to be used wherever you need it (not just underarms), it smells incredible and is suitable for all skin types, even sensitive.

"Not only does this smell great, but it also performs better than most other deodorants I've ever tried," says Lawlor. "I'm a naturally sweaty person, and this stuff has held my hand through one of the hottest summers on record."

Shop the Winner:

Innovation of the Year

Our Next in Beauty Awards champion innovation, and if there's one brand that blew our judges away in that arena, it's clinic-born Japanese brand Takami. More specifically, Takami's Daily Renewing Soft Peel.

"Exfoliation can be tricky for sensitive skin, but this gentle formulation means that anyone can use it," says Who What Wear UK beauty contributor Perdita Nouril. "I was super impressed with how it dialled up my skin’s brightness and worked to minimise the look of pores, all whilst keeping my skin barrier happy and hydrated."

Shop the Winner:

Breakout Brand

Speaking of exciting and innovative brands, our Breakout Brand award goes to Rocco.

Founded by broadcaster and creative director Laura Jackson, this brand is all about skincare that does good, but more importantly, feels good. Rooted in the connection between your skincare and your mood, Jackson has created a simple line of products which all feature Rocco's mood-boosting scent, FaceFeels. The aim? To make skincare fun again.

Shop the Winner:

Social Media Sensation

There's no denying the influence social media can have on trending beauty products, and this year, our Social Media Sensation award goes to Trinny London's Naked Ambition Azelaic Exosome + Vitamin C Serum. This innovative formula combines slow-release vitamin C with azelaic acid exosomes for glowing results.

"This product definitely helps brighten the skin, even skin tone and is an easy addition to your routine," says Who What Wear UK editor-in-chief, Jane McFarland. "I have been using various products from Trinny's range and thoroughly recommend this one."

Shop the Winner:

Industry Icon

Luke Hersheson has dedicated his career to redefining what great hair looks like. His distinctive vision and creativity have informed every Who What Wear UK trend report of the past decade, and from his work behind the chair to his influence on fashion, beauty and celebrity culture, his impact goes far beyond the salon. That being said, his impact on the salon world has also changed the game—introducing us to the concept of the super salon, he has created beauty utopias around London. He’s built a career on challenging conventions whilst making great hair feel accessible for all with his blowdry bars and lazy-girl-approved cuts, which is why he is a worthy winner of our Next in Beauty 2026 Industry Icon award.

Welcome to Who What Wear UK's Next in Beauty Awards 2026. Here, we are crowning and celebrating the very best in beauty, from game-changing industry innovators to the tried-and-tested classics that remain mainstays in our bathroom cabinets and makeup bags. To help us find the worthy winners, we called upon our esteemed panel of industry experts, hard-to-please editors and in-the-know influencers, who put each and every product to the test. We enlisted our judges to document and share their testing for every product they tried, so you can see all the winners in action—as well as those very important before-and-after results. After comprehensive testing and monitoring the effect these products had on our skin, the results are in. Join us in celebrating the best skincare products of 2026.

Who What Wear UK Next in Beauty Awards 2026: Best in Skin

Best Luxe Moisturiser

When it comes to luxurious moisturisers, Chanel's Sublimage La Crème Texture Universelle remains unmatched thanks to its intensely hydrating and luxurious texture. "Despite the price, this face cream is hands down my favourite in existence. It feels every bit as luxurious to apply and use as the price tag would suggest, and the unctuous formula leaves my skin looking and feeling the happiest it possibly can," says Who What Wear UK beauty director Shannon Lawlor.

Shop the Winner

Best Skin Tool

Out of all the skin tools our judges tested, there was one that stood head and shoulders above the rest. "The Dr. Levy Switzerland The ThermoGlow Pro really stood out in its category for the fact that it's not simply a 'sculpting microcurrent' device, but actually works on the skin, improving product absorption and supporting the lymphatic system," says facialist and Who What Wear UK beauty contributor Grace Day.

"I genuinely look forward to using it and see results immediately afterwards, particularly for unwanted morning puffiness. Both the cold and warm functions feel really luxurious and indulgent," she adds.

Shop the Winner

Best Facial SPF

Finding a good facial SPF is notoriously tricky, but Mecca Cosmetica To Save Face SPF50+ Superscreen impressed every one of our judges with its crowd-pleasing formula. "This is, without question, the most impressive daily SPF formula I have ever used," says Shannon. "It's not too lightweight, not too rich. Not too hydrating, not too skin-like. Not too glowy, not too matte. It is a Goldilocks formula, and I challenge anyone to try it once and not buy it again," she says.

Shop the Winner

Best Light Therapy Device

If you're looking to invest in a good LED mask, then Silk'n's LED Face Mask Pro comes highly recommended by Who What Wear UK editor-in-chief, Jane McFarland. "Thanks to the flexible silicone material, it's more lightweight and comfortable than other rigid LED masks that I've tried, which definitely adds to the relaxation and soothing aspect," she says. "I like that there are multiple modes that target different skin concerns, as you can adapt the programme depending on what you want to improve. It's set on 10-minute cycles, too, so it's relatively easy to build it into your routine and helps with winding down before bed."

Shop the Winner

Best Moisturiser for Sensitive Skin

Those with sensitive complexions require extra attention in their skincare, and Clinique has catered to the most sensitive of skins with its Daily Calm range, of which the Soothing Repair Cream is a standout. "This is a brilliant moisturiser for skin that experiences dryness alongside irritation," says Grace. "It's a rich formula thanks to the shea butter, but I find this made a big difference to softening and smoothing rough patches," she adds.

Shop the Winner

Best Vitamin C Serum

A good vitamin C serum is a staple in many of our skincare routines, but Trinny London's Naked Ambition Azelaic Exosome and Vitamin C Serum impressed our judges the most with its ability to even the complexion, reduce redness and boost radiance in just a few weeks. The combination of slow-release vitamin C, exosomes and azelaic acid helps target a whole range of skin concerns in one step. "This definitely helps to even the skin tone and is an easy addition to your skincare routine—I have been using various products from Trinny's range and thoroughly recommend this one," says Jane.

Shop the Winner

Best Moisturiser

Hundreds of moisturisers passed the beauty desk this year, but we crowned SkinCeuticals P-Tiox Anti-Wrinkle Cream as the very deserving winner of our Best Moisturiser category. "I was blown away by just how much difference this made in my skin. I saw impressively visible improvements in skin quality, texture, pores and visible lines after only a week of use. I used it right under my eyes as an eye cream, and it literally got rid of any tiny fine lines after just a few days," says founder and director of Hart Medical, Eleanor Hartley.

"My skin was fresh and hydrated without feeling heavy; the cream turns to a watery gel on the skin and feels lightweight and invisible with no residue and no pilling under makeup or on top of other products. The INCI list is seriously strong, with some major clinical evidence behind the individual ingredients and the formulation as a whole. Glass skin in a jar," she says.

Shop the Winner

Best Luxe Serum

It doesn't get much more luxurious than Sisley skincare, and its famed Black Rose collection is a favourite amongst beauty editors. In particular, we're all about the Black Rose Concentrate Serum. It works to hydrate, gently exfoliate and boost collagen production, and has the iconic rose scent that makes applying these products feel like a moment of luxury. "Overall, this serum is great for hydration and quickly sinks into the skin, leaving a gorgeous glow on my face," says Who What Wear UK junior writer Brittany Davy,

Shop the Winner

Best Personalised Skin Treatment

There's a lot to love about Renew and Me's Nightly-Active-Treatment, which is a prescription-strength formula delivered directly to your door at the correct dose for your skin. Whether you want to address fine lines and wrinkles or acne or pigmentation, this smart treatment streamlines your skincare routine and delivers real results, without the need to visit a dermatologist. "I'm a big fan of this brand; the buying process is seamless, the formulas are efficacious and the price point makes it great value," says Who What Wear UK beauty contributor Perdita Nouril.

Shop the Winner

Best Skin Supplement

Collagen supplements can be hit and miss, but our judges applaud Vida Glow's Collagen Liquid Advance formula, which not only delivers visible results in the skin but is by far the best-tasting collagen supplement around. "I take these collagen supplements every single day and have done so for over a year," says Shannon. "They are the easiest way to work collagen supplementation into a busy schedule, and they taste delicious. I will truly never be without them, and neither will my glowing skin."

Shop the Winner

Best SPF Mist

"Whilst SPFs have really innovated in recent years, I do think that spray formulas have lagged, often leaving skin feeling dry, sticky or sensitised. So this one really stands apart from others in its category," says Grace, who tested our winner: Naked Sundays Hydrating Glow Face Mist Top Up SPF50+. "It's lightweight and feels incredibly hydrating, like you've just sprayed on a moisture mist, rather than the kind of product that leaves a layer of residue on your skin. What's more, the ultra-fine spray ensures you can get a really close and even application for optimal protection," she says.

Shop the Winner

Best Face Mask

The L’Oréal Paris Revitalift Glass Skin Hydrogel Glow Masks impressed our editors so much that they've become mainstays in our skincare routines. "These sheet masks are designed to be worn for 90 minutes, during which they turn clear. I know it sounds gimmicky, but after testing them out, my skin was brimming with hydration and possessed a healthy glow that I wouldn’t ordinarily be able to achieve without having a facial," says Who What Wear UK beauty editor Eleanor Vousden. They're perfect for special occasions and travel when I want my skin to look its best," she says.

Shop the Winner

Best Skin Booster

When our complexion needs a boost, we call upon Dermalogica Futurecode Booster Damage-Correcting Longevity Serum, which received glowing reviews from consultant dermatologist Dr Mary Sommerlad. "Longevity is having a real moment in dermatology, so this product is exciting in terms of introducing quite novel concepts such as NAD+ to accessible skincare rather than clinic-only brands," she says.

"For me, the most exciting ingredient is the omni antioxidant blend, because antioxidants have been incredibly well studied and are known to contribute to skin damage, including inflammation. The skin-firming ingredients made my skin feel tighter temporarily, which was noticeable. It's a fantastic option for someone who does not want injectables but would like the temporary appearance of tighter-looking skin."

Shop the Winner

Best Toner

Those with blemish-prone or sensitive skin will love Mediheal Madecassoside Blemish Pads, which help to soothe irritation and clear blemishes and dark spots simultaneously, making them a hard-working product to have in your skincare arsenal. They can be used post-cleansing or applied as a targeted sheet mask wherever required. "This is a really great product. I love the packaging and smell; it felt just the right side of medical and dried any spots out," says Sharmadean Reid, founder of 39BC.

Shop the Winner

Best Hydrating Serum

Every skin type can benefit from a hydrating serum, and Sunday Riley's Tidal Deep Hydration and Plumping Serum quenched even the very dryest of complexions, leaving skin plumped and glowing thanks to its ability to work both on the surface and deeper levels of the skin. "This serum is a nice hydrating boost to use in the mornings, and it sits well under my SPF and makeup base products," says Brittany.

Shop the Winner

Best Lip Treatment

Not all lip balms are created equal, and this formula really impressed our judging panel. Within the formula, you'll find a whole range of ingredients that work to hydrate, plump and soothe dry lips, including rose PDRN, peptides, shea butter and ceramides. "This really lives up to the hype," says Perdita. "I used it continuously on holiday, and it kept my lips in beautiful condition and felt lovely to wear," she says.

Shop the Winner

Best Eye Cream

Infused with shea butter, marine algae extracts and hydrating glycerin, Elemis Future Restore Eye Serum delivers a welcome dose of moisture to the delicate eye area, leaving skin soft, smooth and beautifully nourished. "I'm really into this product—I love the Elemis Pro-Collagen collection," says Shannon. "I find some eye creams too rich, so I really appreciate this more lightweight serum formula."

Shop the Winner

Best Skin-Renewing Product

Daily Renewing Soft Peel has become Takami's most iconic product, and this exfoliating treatment is in a league of its own for its ability to gently rejuvenate even delicate complexions. "Exfoliation can be tricky for sensitive skin, but this gentle formulation means that anyone can use it," says Perdita. "I was super impressed with how it dialled up my skin’s brightness and worked to minimise the look of pores, all whilst keeping my skin barrier happy and hydrated," she says.

Shop the Winner

Best Exfoliating Product

Even though it originally launched in 2009, Sunday Riley's Good Genes maintains its status as one of the very best exfoliating treatments around. It's a firm favourite amongst beauty editors and skincare experts alike, thanks to its ability to deliver glowing results almost instantaneously. Bravo, Sunday Riley. "This is a classic that still works well. When I put this on at night, my skin always looks refreshed the next day," says Sharmadean.

Shop the Winner

Best Cleanser

Rocco may have only launched this year, but it quickly made a glowing impression on our judges, who loved the gentle Soft Reset Foaming Cleanser, which effectively cleanses the day away and uplifts the spirits with its mood-boosting scents. Coupled with the colourful packaging, it became a total joy to use in our skincare routines. "The smell is so good, and this cleanser has a lovely foam. It effectively cleansed my full face of makeup," says Sharmadean.

Shop the Winner

Best Facial Tan

Bare by Vogue has a loyal following amongst our judges, but it was the Overnight Tan Mask that stood out for achieving the most effortless facial tan. "This is a great product for a lazy-girl tan," says Who What Wear UK graphic designer Emily Post. "The product feels like a nourishing moisturiser, and I woke up with a natural-looking, glowing tan. The bonus is that there’s no need to rinse it off, and no fake tan residue left on the pillow," she says.

Shop the Winner

Best Serum

We tested hundreds of serums, but when it came to both results-driven effects and innovation, Medik8 Exo-PDRN Prismatic+ was the best. "Medik8 continues to impress me as one of the most innovative brands out there," says Grace. "This serum is a perfect example of that commitment to innovation: a formula that isn't just about the ingredients on the INCI list, but has been cleverly formulated to ensure that those ingredients actually get to where they need to be," she says.

Shop the Winner

Best Night Product

Tatcha is famed for its sensorial textures and luxurious formulas, and Indigo Overnight Repair has earned a permanent spot as part of our nighttime skincare routines. "As an existing fan of Tatcha's Water Cream, I was excited to try a new moisturiser, and it didn't disappoint," says Who What Wear UK fashion editor Remy Farrell. "Thicker than the Water Cream and with a cooling and soothing feel, I woke up with my skin feeling more hydrated and softer than on previous days," she says.

Shop the Winner

Best Targeted Skin Treatment

Another classic that we still rely upon is Mario Badescu Drying Lotion, which remains the best we've tried for speeding up the lifecycle of a stubborn spot. "This cult-classic spot treatment has never failed me—even when it comes to treating really stubborn cystic spots," says Grace. "As its name suggests, it works by drying out the spot, and whilst this means it isn't the gentlest of treatments, it works fast and well."

Shop the Winner

Best Balm Cleanser

No matter how stubborn the makeup, it's no match for The Inkey List's Oat Cleansing Balm. With its sumptuous yet gentle texture, it effortlessly melts away makeup and leaves skin gently cleansed and comfortable. It's an iconic product for a reason. "This has a lovely texture, and the packaging is ideal for this type of product. It really impressed me," says fashion and beauty content creator and founder of Byfrow, Victoria Magrath.

Shop the Winner

Best Advanced Facial

The Keren Bartov Method is one of London's most acclaimed results-driven facials, which can be personalised to address a whole range of skin concerns. "This facial was incredible. The stunning clinic has so many machines with cutting-edge technology to help with a range of skincare concerns," says Who What Wear UK deputy beauty editor, Grace Lindsay.

"After my consultation, my skin was cleansed and prepped with a facial massage before photos were taken to track progress. Then five different machines were used, including laser, radiofrequency, ultrasound and more. If you have skincare concerns such as acne or pigmentation, I can see this facial making a huge difference, and I am yet to try anything like it," she says.

I forgive friends and family when they ask me to recommend "a good collagen eye cream". We're often told that collagen is the structure that keeps our skin looking plump and firm, and it is. But applying collagen topically in your skincare routine isn't actually the right way to replace or maintain collagen, especially if you want to address wrinkles, under-eye hollowing or any concern around the eye area.

Do Collagen Eye Creams Work?

"Collagen in skincare is a bit of a tricky subject, because collagen itself is a huge molecule and carries a large molecular weight; therefore, it won’t penetrate the upper layer of the skin (the stratum corneum) to any meaningful or functional depth, so it won’t affect stimulation of collagen," says Dr Elizabeth Hawkes, consultant ophthalmic and oculoplastic surgeon. "It can condition the surface, however, as it works as a humectant to attract and trap moisture, so will make skin feel smoother, but it won’t actually replace dermal collagen just by putting it on the surface," she says.

What to Look For

Instead, you want to look for skincare ingredients that stimulate collagen. "If you really want to improve firmness, elasticity and smooth fine lines, look for collagen-boosting ingredients like peptides. Other great ingredients include gentle retinoids (vitamin A), vitamin C and E," says Dr Hawkes. "Vitamin C encourages collagen production but also works to protect against environmental damage and can improve pigmentation caused by sun exposure. These ingredients actively stimulate your skin to produce its own collagen, which is what makes a real difference over time," she says.

"Peptides are the gold standard to look for in your eye creams—they are signalling molecules, so essentially they signal to the fibroblasts (the cells that make structural proteins) to synthesise new collagen and elastin," adds Dr Hawkes. "There are over 300 types of peptides used in skincare, but ingredients like Matrixyl 3000 remain the gold standard because they’re well researched and consistently deliver results."

Scroll on for our edit of the best eye creams and eye serums that harness these ingredients to encourage collagen production, including recommendations from Dr Hawkes.

Best Eye Creams for Collagen Production

• Best Overall: Medik8 Crystal Retinal Ceramide Eye, £42
• Best Peptide Eye Cream: Marks & Spencer Formula Ultra Peptide Eye Cream, £20
• Best Vitamin C Eye Cream: Tatcha The Brightening Eye Cream, £64
• Best Retinal Eye Cream: Beauty of Joseon Revive Eye Serum Ginseng + Retinal, £15

1. Medik8 Crystal Retinal Ceramide Eye

Retinoids (such as tretinoin, retinol or retinal) are one of the few proven ways to stimulate collagen production. So looking for eye creams such as this one makes for a sensible investment in your eye care. It contains retinaldehyde (which works 11 times faster than retinol) to stimulate collagen production, and it also contains peptides, which help to plump the eye contour. It's a great one to use alongside Medik8's Crystal Retinol serum, and the eye cream version also comes in varying strengths as your skin adjusts, so the results compound over time. I have sensitive skin, but even I've not experienced any irritation with this eye serum.

2. Marks and Spencer Formula Ultra Peptide Eye Cream

When I asked Dr Hawkes to recommend a good peptide eye cream, this eye cream was at the top of the list and comes in at just £20. Clinical trials showed that it reduced fine lines and wrinkles in just four weeks, and it harnesses the plumping effects of peptides, which work in tandem with caffeine, bakuchiol and niacinamide to address dark circles and puffiness. It's a great all-rounder to add to your routine and won't make your bank account cry like other expensive eye creams.

3. Tatcha The Brightening Eye Cream

This luxurious eye cream from Tatcha is one of my favourites. It contains slow-release vitamin C, which helps to encourage collagen production, but also has a skin-brightening effect that can be useful for brightening dark circles. The silky texture never fails to ensure my makeup glides on like butter, so I always recommend it as a good daytime eye cream that will make your concealer sit beautifully throughout the day, too.

4. Beauty of Joseon Revive Eye Serum Ginseng + Retinal

This is another of Dr Hawkes' favourites that also happens to come in at under £20. It features 2% retinal liposome to help plump fine lines, whilst ginseng root extract, niacinamide and glycerin work in tandem to hydrate and brighten the eye area. It's a great eye cream to try if you're new to retinal, as it's gentle on sensitive skin and delivers brilliant results with consistent use.

5. Dermalogica Smart Eye Density Redensifying Undereye Serum

Under-eye hollowing can be caused by the loss of collagen in the skin, but it can be very difficult to treat outside of in-clinic treatments; however, since adding this eye cream into my routine, I've noticed a softening in its appearance. The growth factors work to stimulate collagen fibroblasts, helping to plump the delicate, thin skin around the eye area. It has a silky, serum-like texture that makes great prep for makeup application, too.

6. Estée Lauder Advanced Night Repair Eye Lift + Sculpt Eye Cream

7. La Prairie Skin Caviar Luxe Eye Cream

How We Tested

Each of the eye creams have been tested first-hand by our beauty editorial team, or come at the recommendation of an eye surgeon. We tested the eye creams that contain proven ingredient that help to stimulate collagen production, such as retinoids, vitamin C and peptides, and listed the ones that really work across different budgets to help you find the best collagen-producing eye cream for you.

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

If there is one serum I've recommended more than any other, it's undoubtedly Medik8 Crystal Retinal. I've put friends onto it, and they've told me that their skin has never looked better, and it's the top of my list when people come to me about investing in their skincare routine with a retinol serum. You see, this cult Medik8 serum has become a modern beauty icon, and for good reason. And right now, it's 20% off, making it one of the best Amazon Prime Day beauty deals I've seen.

Medik8 Crystal Retinal

What Makes Medik8 Crystal Retinal an Iconic Product?

Unlike other retinol serums, this formula uses retinaldehyde, a form of retinoid that works up to 11 times faster than retinol. The reason I recommend it so much is twofold: it delivers results, and it works for a whole range of skincare concerns. Whether you're wanting to treat acne, fade acne scarring, plump fine lines and wrinkles, smooth uneven skin texture or fade pigmentation, it does it all. I've seen a huge difference in my acne and uneven skin texture since adding it into my routine, and it's gentle enough for my sensitive skin too.

The formula is available in increasing strengths, so whether you're new to using a retinoid or are used to stronger formulas, there's one for everyone, and you can build on your results as your skin adjusts. I worked my way up from strength one to six, but all of the Medik8 Crystal Retinal formulas are on sale right now with a generous 20% off, making it a great time to try this iconic serum, top up on your current strength, or invest in the next step up from your usual formula. Scroll on for my before-and-after results after using the serums consistently.

My Results

Before

After

My Verdict

I’ve been using Medik8 Crystal Retinal for years now (in tandem with the Medik8 Crystal Retinal Eye Cream for my eye area), and it's amongst one of the most results-driven formulas I've tried. I have sensitive skin, but I've never experienced any irritation issues since working up from formula one to six. Whether you’re an experienced retinal user or trying it for the very first time, there are different strengths available to suit your skin. Then, as your complexion gradually adapts to the formula, you can move up to the next level, and the results compound.

Since using it, I’ve noticed my rough skin texture from acne scarring around my chin has become far smoother, and my fine lines have softened. I often recommend it to my acne-prone friends too, because it has really helped to reduce my breakouts, and the serum itself is lightweight and non-sticky.

I'm planning on topping up on my current formula and also stepping up to the next strength whilst it's on sale with a generous discount. Scroll on to shop each of the strengths.

Shop Medik8 Crystal Retinal:

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

It's that time again! Amazon Prime Day is officially here. Now that autumn has started, I've been in the mood to refresh my wardrobe, my home and my beauty routine, so I've been patiently waiting for the sale to arrive so I can grab a discount on the products I've been eyeing. Luckily, some of my favourite hair tools, cleansers, OPI nail polishes and more have been reduced, along with some seriously good beauty tech that, honestly, I cannot believe is included in the Prime Day sale. I'm talking state-of-the-art LED masks, toothbrushes, IPL devices—you name it.

I know Amazon can be overwhelming. I mean, let's face it: there are so many products. So, I've done the hard work for you and created the ultimate edit of Prime Day beauty deals, approved by yours truly. As a beauty editor, I've spent years writing about Prime Day sales, and I know what's worth shopping (and what's not), so keep scrolling for the best discounts this October.

The Best Amazon Prime Day Beauty Deals 2026

• Best Beauty Tech Deal: Shark CryoGlow LED Face Mask, was £300, now £250
• Best Haircare Deal: GHD Rise Volumising Hot Brush, was £179, now £125
• Best Skincare Deal: Elemis Pro-Collagen Black Cherry Cleansing Balm, was £52, now £37
• Best Bodycare Deal: Braun IPL Hair Removal Device, was £610, now £300
• Best Nail Deal: OPI Funny Bunny, was £13, now £11

1. Shark CryoGlow LED Face Mask

2. Suri Pro Sonic Electric Toothbrush

3. GHD Rise Volumising Hot Brush

4. Elemis Pro-Collagen Black Cherry Cleansing Balm

5. Olaplex N°.5 Bond Maintenance Strengthening Conditioner

6. Braun IPL Hair Removal Device

7. Estée Lauder Advanced Night Repair Moisturising Overnight Treatment

8. Color Wow Extra Strength Dream Coat

9. OPI Nail Lacquer in Funny Bunny

10. Medik8 Crystal Retinal

11. BaByliss Style Secret Air Hair Curler

12. AKT The Deodorant Balm

When Is Amazon Prime Day 2026?

Amazon Prime Big Deal Days 2026 runs from 6 –7 October, with two days of deals available to Amazon Prime members.

What Beauty Products Are Usually Discounted During Amazon Prime Day?

Amazon’s Prime sales typically include discounts across skincare, makeup, haircare, beauty tools and wellness products. Previous events have featured savings on everything from LED masks and hair tools to bestselling serums, cleansers and SPF formulas.

Is Amazon Prime Day a Good Time to Buy Beauty Products and Tools?

Yes. Prime Big Deal Days can be a particularly useful time to look for savings on higher-priced beauty tools and products that don’t regularly go on sale. It’s also an opportunity to stock up on everyday beauty essentials.

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

I understand that it might sound obnoxious of me to say that I have no time for mediocre beauty products, but it's the hard truth. After over 12 years of working as a beauty journalist, it's safe to say my standards have become sky-high. With hundreds, if not thousands, of new beauty products landing on my desk every year, actually finishing one has become my highest form of praise.

And over the past month, there were a whopping seven products that met my high standards so expertly that I finished every last drop. Over the transitional weeks between summer and autumn, my beauty routine has been a little chaotic. I've finished bath soaks that warm my bones on cold autumnal evenings, deodorants that tackle the warm daytime sun and body creams to treat my post-summer limbs—all in the same four weeks. And whilst they might not all be the most glamorous products, I can promise you one thing: they're worth every penny of their price tag.

The Empties Edit: September 2026

1. Ouai Bond Repair Balm

2. Wildsmith Bath Salts

3. Dove Refillable Anti-Perspirant

4. Sulwhasoo First Care Activating Serum VI

5. Aesop Geranium Leaf Body Balm

6. Simple Rich Moisture Sheet Mask

7. Phlur Vanilla Skin Deodorant

I have always been a little lazy when it comes to using eye cream. Admittedly, this is slightly ridiculous coming from a beauty editor with a pretty strict morning and evening skincare routine, yet eye cream has somehow remained the one step I’ve never been good at sticking to. Several minutes spent layering up serums, moisturisers and spot treatments? Absolutely. But when it comes to applying skincare specifically around my eyes, I’ve historically been much more of a “when I remember” kind of person.

That’s not to say I haven’t tried, of course. In my twenties, I’d keep cooling, metal-tipped eye creams in the fridge to de-puff tired eyes after regular late nights and early commutes into the office with a hangover. Then, in my early thirties, motherhood hit and with it a period of rather relentless sleep deprivation. I very quickly turned my journalistic efforts towards finding the best brightening formulas, or anything that vaguely promised to make my look slightly less exhausted. Now that I’m 37, though, I’m finding that what I want from an eye cream has changed again.

These days I’m not particularly bothered about erasing every trace of a late night. (Most likely because they’re few and far between.) Instead, I’ve started noticing those first little signs of ageing around my eyes. I don’t have lots of obvious fine lines yet, but there’s definitely a scattering of them, and the skin itself looks and feels thinner and less plump than it did a few years ago. It’s subtle, but when you spend a lot of your working life looking at your own face in the mirror, you do notice these things.

So when The Ordinary Lacto-PDRN 4% + B9 Eye Cream started appearing all over my social feeds with rave reviews about its smoothing and tightening benefits , I was intrigued—especially considering the £8.70 price tag. Would this finally be the eye cream that got me to commit?

The Ordinary Lacto-PDRN 4% + B9 Eye Cream, Reviewed

The Formula

When reading through the list of claims that The Ordinary Lacto-PDRN 4% + B9 Eye Cream makes, I was immediately struck by how suited it felt to the stage of life I'm currently in. Rather than focusing on de-puffing or brightening, this eye cream has the improvement of skin texture at its core. Now that I'm in my late 30s, I'm absolutely more interested in keeping the skin around my eyes looking smooth and hydrated, and this cream aims to tighten, firm and visibly lift both the under-eyes and eyelids.

The headline ingredient is Lacto-PDRN, a biotech-derived, vegan alternative to salmon-derived PDRN, which The Ordinary says helps support the skin’s natural repair processes and improve the appearance of fine lines, firmness and elasticity over time. It's paired with folic acid (vitamin B9) to support hydration and skin texture, and film-forming technology, which is the magic that gives that immediate smoothing and tightening effect.

It's this unique combination that feels quite exciting to me right now. Whilst I’m not dealing with deeply etched wrinkles yet, I am starting to notice that my under-eye skin looks thinner, less plump and a little more crepey than it used to. The changing texture is particularly noticeable when I'm wearing concealer or powders, as they can start to cling beneath my eyes, so I was particularly keen to see how this eye cream would perform under makeup.

The Application

I’ve tested the eye cream morning and evening, applying a small amount around my under-eye area and over my eyelids after cleansing and before the rest of my moisturiser. The Ordinary recommends a pea-sized amount for the entire eye area, which I think is about right.

The texture is a lightweight gel-cream that feels nourishing without being especially rich or greasy, which matters to me because I often end up with milia beneath my eyes when using heavy eye creams. It spreads effortlessly and, crucially, layers beautifully beneath any concealer or powder I put on top. The brand says its formula is designed to be worn under makeup without pilling, and I’ve definitely found that to be the case.

The first thing I noticed, though, was actually the smoothing effect, which happens almost immediately. Within mere seconds, my under-eye area looked fresher and slightly more plump, and the more uneven texture seemed less noticeable once the cream had settled. There’s a subtle tightening effect too, which I think is that film-forming technology doing its thing—and I noticed it most prominently on my eyelids, which are quite hooded and can look slightly droopy. As of right now, the longer-term results are more difficult to judge, but after a couple of weeks of use, my eye area definitely feels softer and more hydrated.

Plus, for any other sensitive-eyed people, I also really appreciate that it hasn’t irritated my eyes at all—especially as someone prone to watery, irritable eyes when testing new products.

Before and After

Before

After

The Verdict

Has The Ordinary Lacto-PDRN 4% + B9 Eye Cream suddenly turned me into someone who is religious about eye cream? Whilst I think I'll always be a commitment-phobe when it comes to adding extra steps to my routine, I can absolutely see this eye cream becoming a staple in my morning routine. For evenings, I can see myself still skipping it, but the fact that this has such immediate results in terms of smoothing, firming and lifting means it almost becomes a makeup priming step for me.

What I like most is that it's perfect for where my skin is right now. I don’t need an aggressively de-puffing formula in the way I did in my twenties, and whilst I still appreciate a brightening product, my priorities have very much shifted towards hydration, firmness and keeping those early fine lines looking as soft as possible. Of course, I’m realistic that no eye cream is going to reverse ageing, but this one is perfect for offering a subtle improvement to the texture under and around my eyes.

Plus, bonus points must be given for the price. At £8.70, it's a really low-commitment way to invest in an eye cream and try the rather buzzy PDRN category without spending a fortune. I’m still not going to pretend that I find applying an eye cream every day particularly exciting, but this has definitely convinced me why people bother.

Shop The Ordinary Lacto-PDRN 4% + B9 Eye Cream

How We Tested

Having worked as a beauty editor for over a decade, I have tested hundreds of eye creams—despite rarely adding one to my regular rotation. I have been testing The Ordinary Lacto-PDRN 4% + B9 Eye Cream for around a month to see how well it smooths, hydrates and firms both the under-eyes and the overall eye area, immediately and over time.

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

If you're into skincare, you'll know nothing beats a professional LED treatment during your favourite facial. Don't get me wrong, I love an at-home LED mask as much as the next person, and although I've tried so many different models, I've been loyal to my Dr Dennis Gross LED mask for years now. However, LED devices used in professional skincare treatments are often much more powerful than at-home devices because they deliver higher light intensity.

A leader in professional LED treatments is Dermalux, and you'll often spot the brand's high-tech machines in top skincare clinics. (We're big fans of the Dermalux Flex MD.) So, when I heard Dermalux had launched an at-home mask designed to deliver the same clinically proven technology behind the brand's professional devices, I knew I had to try it right away.

Dermalux LED Face Mask, Reviewed

The Technology

These days, so many LED masks are available—so when a new one launches, I want to know what sets it apart. In my opinion, it's the tech that makes this Dermalux mask top-tier. The mask features the brand's Off-the-Skin Technology, which ensures the mask delivers even light coverage at the optimum distance, unlike other masks that sit directly on the skin, allowing more efficient light delivery. Combine this with the red, near-infrared and deep-infrared wavelengths, and this easy-to-use device delivers the ideal ten-minute treatment to help activate the skin's natural repair and renewal process. The flexible design covers the entire face, and with consistent use, the device can smooth, firm and revive the complexion, evening out your skin tone and supporting healthy microcirculation.

How to Use

As a beauty editor, you might think I'm partial to a ten-step skincare routine, but in reality, I'm as lazy as it gets. I want products that are quick, efficient and easy to use, which is why, if I'm being honest, I don't often reach for high-tech skin tools. I mean, who can be bothered to set them all up? Luckily, the Dermalux mask couldn't be simpler. Once the device is fully charged, all you have to do is slot the strap into place, adjust the mask to fit your face and press the button on the remote control. Then, sit back, relax and let it do its thing. The device automatically turns off after the ten-minute treatment, so you don't even have to set a timer.

The Verdict

Truth be told, I've only good things to say about this LED mask. Of course, with any LED device, it takes time (and consistency) to see results, so whilst I can't yet comment on any major differences in my skin, what I can say is that if you want a high-quality, easy-to-use, comfortable, powerful LED treatment in the comfort of your own home, Dermalux would be my first choice.

Whilst the technology truly sets it apart from other models, the lightweight, flexible design and silicone cushioning around the eyes really stood out to me, as it meant the mask was comfortable to wear, so I found myself reaching for it more frequently. As I've learnt over the years, to get the best results from an LED mask, it's important to find one you actually want to use.

If I had to find a downside (and this is really me nitpicking), I found that the mask was ever so slightly loose on my chin; however, thanks to the Off-the-Skin Technology, I trust that the treatment is reaching my skin safely and effectively.

Of course, if blemishes are your main concern, you may benefit from an LED mask which offers blue light therapy, but if your focus is skin rejuvenation, this mask is an excellent choice. Yes, it's an investment, but compared to an in-clinic treatment, the cost per wear speaks for itself.

Shop the Dermalux LED Mask

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, makeup artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

I’ve had acne for most of my life. It first developed when I was a teenager and, despite trying seemingly endless products and routines throughout my twenties, it persisted well into adulthood. It’s only in my thirties that I’ve finally managed to get my acne under control (although I still deal with hormonal breakouts), and those years of trial and error have taught me a lot about what my skin does and doesn’t respond to.

If there’s one thing living with acne has taught me, it’s that treating it isn’t about finding one miracle product and expecting it to solve everything. Acne is rarely as straightforward as spot appears, apply spot treatment, spot disappears.” Different types of breakouts need different approaches, and even the same spot can respond differently depending on where it is in its lifecycle. What might help calm a new, inflamed blemish isn’t necessarily what I’d reach for when a whitehead has come to a head, or when a spot is sore, swollen and stubbornly sitting beneath the skin.

That’s why, rather than searching for one hero product, I’ve come to think of treating spots as assembling a team. Some ingredients are brilliant at reducing inflammation, others help clear congestion, whilst others can support the skin’s barrier when you’ve inevitably gone a little too hard trying to make a breakout disappear overnight. And sometimes, the best treatment is knowing when to leave a spot alone.

In this edit, I’ve rounded up the spot treatments I actually think are worth knowing about, looking at what each one is designed to do and, importantly, when to reach for it. Because when it comes to acne, the goal isn’t to throw the strongest possible product at every blemish—it’s to understand what your skin is doing and give it the right treatment at the right time.

The Best Spot Treatments for Acne

1. Best Overall: Dr. Sam's Neutralising Gel, £30
2. Best Spot Patches: The Inkey List Hydrocolloid Invisible Pimple Patches, £9
3. Best Spot Treatment Device: ZIIP Dot, £170
4. Best Overnight Spot Treatment: Cosmetic Consult Miracle Skin Transformatio, £40
5. Best Benzoyl Peroxide Spot Treatment: Acnecide Face Gel 5%, £9

1. Dr. Sam's Neutralising Gel

2. The Inkey List Hydrocolloid Invisible Pimple Patches

3. ZIIP Dot

4. Cosmetic Consult Miracle Skin Transformation

5. Acnecide Face Gel 5%

6. The Ordinary Sulfur 10% Powder-To-Cream Concentrate

7. Fenty Skin Blemish Defeat'r BHA Spot Targeting Gel

8. Lion Pair Acne Cream

9. The Breakout Hack Spot Cream

How We Tested

Having dealt with acne since my teens, I’ve tested more spot treatments than I can count, both personally and professionally as an esthetician. For this edit, I considered how each formula performs on different types of breakouts, from early-stage congestion and inflamed spots to whiteheads that have come to a head. I also looked at the ingredients, texture, application and how each treatment fits into a wider skincare routine.

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

As a beauty editor of over a decade, I have learned a lot about skincare from some of the world's most knowledgeable experts. After 12 years of absorbing every morsel of expertise, I have learned one very important lesson: the best skincare product doesn't miraculously transform your face. In fact, I'd argue that the best serums of all time are not the strongest, most potent formulas, but rather scientifically advanced formulas that focus predominantly on hydration and overall skin health.

It is for this reason that I have grown to understand the single best compliment you can receive on your skin is as simple as "you look great" or "you look well". And this, as it happens, is something I have been hearing a lot of recently—most specifically since I've been using Dermalogica Futurecode Booster.

I'd like to caveat here that it is incredibly rare for one skincare product to earn me compliments like this. People might compliment my facial tan or my glow, but a general compliment on looking "well" is something that doesn't come around all too often. You see, these sorts of compliments tend to encompass different elements—they suggest my complexion is clear, radiant, plump and generally embodying signs of health. And a complexion like that requires one very impressive, does-it-all serum.

Dermalogica Futurecode Booster, Reviewed

The Formula

Let me start by explaining why this new serum from Dermalogica is, in my opinion, such an unsung hero. The formula does not focus on any one thing—it simply puts longevity and the appearance of healthy-looking skin first. This means it tackles an array of things (and is largely tolerated across all skin types and tones).

The basis of the formula is what Dermalogica calls its Renew Complex, a concoction of ingredients that support NAD+ levels in the skin. What is NAD+, I hear you ask? Essentially, it is a coenzyme that exists in our cells and supports cellular repair, as well as collagen proteins. In layman's terms, this complex works to smooth, firm and even out skin tone after any DNA damage that naturally occurs as a result of ageing, UV exposure, stress and other environmental aggressors. Together with an impressive antioxidant blend to defend skin against further damage and a myriad of skin-barrier-supporting ingredients like hyaluronic acid and lipids, the overall result of Futurecode Booster is a healthy-looking, glowing, plump, generally revitalised complexion.

The Application

It's worth noting here that this serum is marketed as a "booster"—something I don't particularly love. In my opinion, a face serum is a face serum, and I want a brand to tell the consumer the best way to use it. Instead, Dermalogica says that a single dose can be either smoothed over skin morning and night or mixed in with another skincare product (like a moisturiser). I personally, have no patience for confusion or faff, so committed to using it alone on freshly cleansed skin morning and night, before applying my moisturiser.

The texture is lotion-like and creamy, feeling deeply hydrating and generally pleasant to use. My biggest and only gripe with the actual use of Futurecode Booster, however, is the dispenser. It has been specially designed to protect the product and measure out the perfect dose. However, it requires a five-second "drawing up" process, which for my impatient ways, proves fiddly and unreliable. That being said, the results have been so good that I've finished the entire bottle—so I can't have found it that annoying in the grand scheme of things.

The Results

I don't say this lightly, but I have truly never had as many compliments on my skin as I have over the past couple of months since using this serum. I have refrained from jumping the gun and writing this review too quickly. Instead, I patiently waited to finish the entire bottle and sat on my thoughts for a further two weeks. Since I've stopped using this serum, I have noticed that my skin appears to be missing it. The plump glow that I have worn so proudly over the past eight weeks seems to be diminishing, and you better believe I'm about to restock so that I can get it back.

Shop Dermalogica Futurecode Booster

When it comes to skincare, "mature skin" can be a slightly unhelpful term. Skin doesn’t suddenly become mature on a particular birthday, and there’s no single set of products that everyone needs once they reach a certain age. Instead, the way our skin looks and behaves changes gradually over time, with everything from genetics and hormones to sun exposure, lifestyle and the products we use playing a part.

My mum is 59 and has previously taken a very minimal approach to skincare, but at her request, I recently put together a skincare routine for her, based on what I know about her skin, the concerns she wants to address and what I’ve learned from years of working in beauty. The result isn’t a strict 10-step routine or an attempt to make her skin look younger; it’s a curated selection of products designed to support her skin as it is now.

If you're in your fifties or above, then like my mum, you might have recently noticed that your skin feels drier than it used to, that fine lines are becoming more visible, or that your complexion looks less even and luminous. Perhaps it doesn’t bounce back quite as quickly after a late night, or your makeup no longer sits as seamlessly as it once did. These changes are totally normal, but they can mean that your skincare needs to evolve, too.

"Mature skin can simultaneously feel drier, thinner, less supple and slower to recover," explains Jennifer Cookson, microbiologist and material scientist and scientific advisor for Romilly Wilde. Much of the conversation around mature skin centres on the idea of reduced collagen production. But whilst collagen is undoubtedly important, there’s a more interesting—and increasingly advanced—way to think about what happens to our skin as we age.

"Collagen is incredibly important, but mature skin isn’t simply skin that has lost collagen," explains Cookson. "As skin ages, its ability to respond to environmental stress, maintain its barrier, regulate inflammation, repair damage and maintain the proteins that give skin its structure and resilience can become less efficient." This shift in thinking is particularly relevant when choosing products. Rather than looking for a single miracle ingredient that promises to tackle wrinkles, the more useful question is whether a formulation can support several of these processes at once.

Whilst ingredients such as retinoids, peptides and antioxidants still have an important role to play, recent launches have also shown a growing focus on longevity and supporting the skin more holistically, including its barrier, hydration, ability to defend itself against environmental stress and the processes that help it repair and remain resilient.

That’s basically the thinking behind the routine I’ve built for my mum. Rather than looking for a single "anti-ageing" ingredient, I’ve chosen products that support different aspects of healthy skin, from cleansing and hydration to exfoliation, retinal, peptides, SPF and technologies such as LED. I've included products that I regularly recommend to clients, alongside a few I chose specifically because I know what my mum likes and, importantly, what she’ll actually use.

But first, Cookson explains what’s really happening to our skin as we age, what skincare can (and can’t) do and the ingredients and technologies worth knowing about.

What Are the Signs of Mature Skin?

The most common signs include fine lines and wrinkles, dryness, uneven tone and texture and a gradual loss of firmness and elasticity. However, Cookson stresses that these shouldn’t be viewed as completely separate concerns. "They’re visible signs that several parts of the skin are changing simultaneously," she explains. As well as the surface barrier becoming less efficient, changes occur within the skin’s structural network of collagen, elastin and other molecules, which can leave it feeling drier, thinner, less supple and slower to recover.

What Causes Skin Ageing?

Skin ageing is the result of both intrinsic ageing—the natural changes that occur within our skin over time—and external factors. As cell renewal slows, the way skin produces and organises lipids changes, whilst the structural matrix beneath the surface also alters. We produce less new collagen, alongside changes to elastin, hyaluronic acid, and other components involved in hydration and resilience. "UV exposure, pollution and other environmental stresses can generate oxidative stress that accelerates these changes," adds Cookson.

How Can You Address Signs of Mature Skin with Skincare?

Think beyond simply treating individual wrinkles. "The most interesting formulations support how skin functions and responds to stress over time," says Cookson. She describes this as an evolution from targeting a single visible sign of ageing towards supporting "the skin’s ability to function, adapt and remain resilient over time." In practice, that means a well-rounded routine rather than relying on one hero ingredient. Look for products that combine hydration and barrier support with ingredients that help protect against environmental stress and support the skin’s repair processes and structural matrix.

What Should You Look for in Products for Mature Skin?

Cookson recommends looking for "a well-designed formulation that addresses several aspects of ageing" rather than chasing a single miracle ingredient. Proven ingredients such as ceramides and lipids can support the barrier, glycerin and hyaluronic acid hydrate, and antioxidants help defend against environmental stress. Peptides and biotechnology-derived ingredients can also be worthwhile where there’s good clinical evidence behind them. "It’s not about having the most fashionable ingredient on the label," she says. "It’s about whether the complete formulation produces a meaningful biological and visible benefit."

The Best Products for Mature Skin

1. The Best Cleanser for Mature Skin: Bioeffect Facial Cleanser, £55
2. The Best Serum for Mature Skin: Romilly Wilde Peptide Longevity Serum, £120
3. The Best Moisturiser for Mature Skin: Augustinus Bader The Overnight Restorative Cream, £290
4. The Best Eye Cream for Mature Skin: Alpha-H Midnight Retinal Eye Cream, £70
5. The Best Face Mask for Mature Skin: Dr. Barbara Sturm Super Anti-Aging Face Mask Rich, £170

The Best Cleansers for Mature Skin

The Best Toners for Mature Skin

The Best Serums for Mature Skin

The Best Moisturisers for Mature Skin

The Best Eye Creams for Mature Skin

The Best Sunscreens for Mature Skin