As the Scandinavian epicentre of fashion, it only feels right to curate a Copenhagen summer capsule wardrobe, particularly if you'll be visiting this August for fashion week. But even if you simply just adore the Danes' sense of style, this compilation has everything needed for dressing like the most fashionable women in this city. Like any summer-in-the-city capsule wardrobe, you'll notice that Scandinavian summer style has its own distinct aesthetic, too. In Denmark's capital, it's a divine mix of minimalism and playful hues. You'll spot simple silhouettes and luxe-looking colour palettes in a rainbow of neutrals, but the fashion set in Copenhagen has no trouble experimenting with chartreuse, aquamarine or a bold stripe pattern.

So when flocks of fashionable people descend upon the city, what do they wear? And what's part of a Copenhagen summer capsule for the everyday? You'll get a good idea from this list, in which I've distilled eight specific pieces that have earned the approval of it girls in this city. It makes for an ultra-chic packing list if you're on your way to an exhibit at the Louisiana Museum of Modern Art or stopping for brunch at Atelier September. (Both of which just so happen to be some of Dua Lipa's favourite destinations in the city.) Not to mention, all of these items work well together and within various combinations.

As far as tops go, you'll see this year's beloved peasant top trend in droves, as well as striped T-shirts and windbreakers-as-tops. Bottoms include relaxed jeans, Bermuda shorts and lace-trim slip skirts. As for shoes, Copenhagen women rotate between ballet flats, heeled sandals and loafers. Add a sweet lace bandana or a suede baguette bag, and you'll blend into the fashion crowd exceptionally well.

So if your Euro summer travel plans involve Copenhagen, this capsule wardrobe will provide everything you need for visiting the city and feeling as well dressed as its residents.

9 Pieces Made for a Copenhagen Summer Capsule Wardrobe in 2026

1. Minimal Maxi Dress

Style Notes: If there is one thing that Scandinavian fashion is known for, it's minimalism. Of course, when you're creating a Copenhagen summer capsule wardrobe, a maxi dress is certainly part of it—but more specifically one that speaks to the tenets of minimalism. Long, flowing lines, simple shapes and chic necklines are all worth looking out for.

Shop the Look:

2. Striped T-Shirt

Style Notes: Prints are having a moment. You may have wrapped yourself in polkadots this summer or have started to embrace the check trend, but if you're looking for even more unique patterns to incorporate into your wardrobe, I'll point you toward the Scandi-girl-approved striped top trend. There's a reason this look rarely ever fully disappears from classic capsule wardrobes. It adds vibrancy to your go-to tee without verging on overt maximalism, which is exactly what a style-forward person in Copenhagen would wear.

Shop the Look:

3. Bermuda Shorts

Style Notes: The length and tailored cut of Bermuda shorts give them a little more sophistication than other shorts out there, making them the perfect addition for your Copenhagen capsule. As far as making your long shorts outfits feel a little more Scandi, I'd suggest a long-sleeved button-down top and heeled sandals for a sophisticated look that's cool but has enough coverage if the temperature drops after you attend a fashion show or meet friends for dinner. Don't forget accessories like a silver bangle or statement bag, too!

Shop the Look:

4. Light Windbreaker

Style Notes: In Copenhagen, summers can come with cooler temperatures and the occasional rain shower, so a light windbreaker or shower-resistant jacket in a chic silhouette is a staple for your packing list. One with balloon sleeves or a funnel neck comes across as chicer than your average athletic jacket, and you can tuck it into a lace-trim skirt or pair of Bermuda shorts, allowing for it to double as a top. It's functional fashion at its finest.

Shop the Look:

5. Ballet Flats

Style Notes: As a wonderfully walkable city, Copenhagen requires you to have suitable shoes for racking up steps. Ballet flats are the perfect happy medium, as they're chic, comfortable and approved by Scandi, French and London women alike. They're also versatile enough to work with a wide range of tops and bottoms, which is always a must when considering what shoes make the cut when you're packing.

Shop the Look:

6. Peasant Blouse

Style Notes: This summer can be partially characterised by the return of romantic styles, and there is no shortage of frilly, embroidered peasant blouses to choose from. These elegant tops are a pretty option to wear with jeans, Bermuda shorts and slip skirts (all featured within this capsule). They're classic but have just enough detail to feel more special than a T-shirt. A puff-sleeved option or one made of crochet-style stitching is very relevant for dressing in summer 2026.

Shop the Look:

7. Relaxed Jeans

Style Notes: Scandi women know the power of a good pair of relaxed jeans. They offer the perfect amount of slouch, which brings a laidback ease to any outfit—even if you wear them with kitten heels or a blazer. There are dozens of styles that sit under the category of relaxed jeans, too, whether you like a more structured silhouette or something with extra volume. You'll also be perfectly ready for an impromptu bike ride around the city.

Shop the Look:

8. Lace-Trim Skirt

Style Notes: This summer, the lace trend has taken over the most fashionable cities. From scarves to these lace-trim skirts, tastemakers have been finding endless ways to bring this delicate needlework into their daily rotations. Slip skirts are one of the easiest ideas, as they instantly elevate your outfit. You can wear one with an extra-long T-shirt and sandals or pair it with a matching silk top for the perfect dinner look when you're sampling dishes at Copenhagen's best restaurants.

Shop the Look:

From sun-soaked getaways in France to city breaks around Sweden, I’m officially having a Euro summer this year. And with my many trips around the continent booked for the upcoming months, I’ve started to think about the outfits I’ll be wearing in each country.

My first port of call? Instagram, of course, and I’ve spent the last few months collating elegant summer outfits from chic European fashion people so that I can be well prepared for all of my upcoming holidays. Now, as someone who very much considers themselves a minimalist, I’m not looking for any outfits that feel too out of my comfort zone. However, this doesn’t mean that the European looks I’ll be copying this summer will be in any way boring. In fact, every outfit in my edit below focuses on using elevated but polished staples that feel fresh for 2026, while still remaining classic enough to stand the test of time.

From breezy basics that will see me through the Parisian heatwave to easy but elegant ensembles perfect for strolling around Stockholm, keep scrolling to see the five easy but chic European outfits I’ll be copying this summer.

Euro It Girls Are Wearing These 5 Outfits On Repeat This Summer

1. Stockholm, Sweden

Maxi Dress + Mules + Handbag

Style Notes: There's nothing that makes me feel put-together quite like a maxi dress, and this summer I'll be taking a cue from the Scandi girls and styling a sleek black iteration with polished accessories.

Shop the Look:

2. Paris, France

Relaxed Shirt + Bermuda Shorts + Heeled Sandals

Style Notes: It should come as no surprise that the French fashion set has mastered the art of chic, off-duty dressing, This relaxed shirt, Bermuda shorts and heeled sandals ensemble is one I'll be copying well into autumn.

Shop the Look:

3. London, England

3. T-Shirt + Tailored Trousers + Flip-Flops

Style Notes: A look that can taken from the office to dinner with ease, this t-shirt and tailored trousers combo paired with easy summer accessories is calling to me. And when the temperatures drop later in the year, simply swap out the flip-flops for loafers and raffia tote for a leather woven bag.

Shop the Look:

4. Oslo, Norway

Top + Balloon Pants + Ballet Flats

Style Notes: Linen and cotton are synonymous with the summer season, and there's no easier way to make them look polished than opting for monochrome tones like Nnenna has above.

Shop the Look:

5. Milan, Italy

Blouse + Midi Skirt + Accessories

Style Notes: A breezy linen co-ord will serve you well all season. However, instead of a classic shirt-and-shorts combo, elegant Italians are opting for pretty blouse and midi skirt ensembles that feel dressy enough for more formal occasions.

Shop the Look:

As the temperature seems to rise with each passing day, it's clear that high summer is officially in full swing. In desperate need of a few easy yet chic outfits to add to my warm-weather wardrobe, I decided to turn to the sleekest dressers I know for some inspiration. Personally, I don't think anyone does it better than Scandinavian women. Rooted in minimalist basics and simple cuts, they blend sculptural silhouettes with modernist prints and bold colours to create looks that not only feel timeless but also undeniably current.

And in a region where even the warmest of summers can have a fresh (read, chilly) undercurrent, their outfits need to be built for purpose as well as style. So, as a fashion editor who hates being cold and gravitates towards classic yet playful pieces, I’m a magpie for any trend that makes it into their summer wardrobes.

Now, if you’re a follower of fashion, you’ll know that Scandi girls are the modern-day trendsetters. After all, we have them to thank for Ganni and Cecilie Bahnsen, as well as many other brilliant Scandi brands, and many of the styles shaping our wardrobes of late were probably spotted at Copenhagen Fashion Week over the past few seasons (or, better yet, on the street-style set outside the shows).

As we continue to decide between clean minimalism and buzzy maximalism in summer 2026, there has never been a better time to bring the Scandi approach to your own seasonal wardrobe. Be it über-cool balloon pants, animal print, stripes galore or '60s-inspired vintage prints, trust me: there's a Scandi-inspired trend in this list for you. Scroll to discover my seven favourites.

7 Trends Defining Scandi Summer Style in 2026

1. Minidresses

Style Notes: We know Scandi girls love to layer, be it turtlenecks under shirts or stacking multiple tees. But in summer 2026, it's all about layering minidresses. Wear one over lightweight harem pants like Nnenna Echem (pictured above) or over a long-sleeved top, or choose a babydoll shape in a soft colour for breezy functionality and styling fluidity this summer, as championed by poster girl Elsa Hosk.

Shop Minidresses:

2. Sculptural Heels

Style Notes: Never boring, Scandi fashion people typically lean towards unique shapes and silhouettes that elevate their looks with points of interest. The rise of the sculptural heel is a perfect example. Basically wearable pieces of art, they instantly up the cool factor of even the simplest outfits, making them look far more avant-garde than a regular court shoe.

Shop Sculptural Heels:

3. Vintage Prints

Style Notes: It's no secret that many of the world's best vintage shops are in Scandinavia, so naturally, these prints appear regularly year-round. Kitsch, eclectic and often rare treasures, they’re an easy way to inject a little personality into your outfit without feeling overdone. Take a look at Marie Jedig's summer ensemble (above), for example. Sure, her outfit would look just as chic with a pretty blouse, but her harlequin-print Saint Laurent peplum top (from the 1994 runway) adds a uniqueness that can't be replicated.

Shop Vintage Prints:

4. Chic Co-Ords

Style Notes: Stylist and Rotate founder Jeanette Madsen (above) gives a masterclass in how to wear a co-ord here. Her blush-pink jacket and miniskirt look occasion-ready thanks to the voluminous cocoon sleeves and structured shape, and she adds a playful twist through her animal-print wedge thong sandals. It’s one to save for later if you're looking for a refined way to play with colour and texture.

Shop Co-Ords:

5. Animal Prints

Style Notes: If you ever needed proof that animal print is never "out", look to Scandi style. Unconcerned with leopard jeans and tiger skirts, instead, the style set uses scarves and shoes to prove that a hint of print is the chicest way to wear the trend in 2026. My current inpso? Maren Schia'sdressy weekend look. Sure, it would still be chic with flip-flops or a ballet flat, but the zebra-print mules add a fresh energy that is oh-so Scandi.

Shop Animal Print:

7. Capris

Style Notes: It goes without saying that capris are the item of the summer (for the second year running), and a Scandi capsule is almost incomplete without them. Adding a sporty, model-off-duty finish to any look, this once-"dated" style is being worn with pretty white blouses or layered under draped dresses, as Hanna Stefansson demonstrates above.

Shop Capri Leggings:

Summer is fast approaching here in the UK. But to be honest, it didn’t really hit me until this week, when the temperature really started to rise, that we’re well into the warm-weather season. Whilst I’m sure to get my wear out of forever staples, think classic linen button-ups and timeless midi skirts, I’ve also officially started my hunt for the elevated yet elegant trends to add to my summer capsule wardrobe. And although the street style here in London provides me with plenty of inspiration, I’ll also be looking to other well-known fashion destinations for guidance this season.

Now, as a self-proclaimed minimalist, I’m not looking for anything that feels too out there or that’s unlikely to stand the test of time in my wardrobe. But instead, I went on the hunt for 5 summer trends from 5 different fashion capitals, all of which feel just as fresh for 2026 as they are classic, timeless, and, most importantly, wearable.

From elevated takes on the classic raffia tote to the standout trouser silhouette that's making a comeback in 2026, keep scrolling to discover which summer trend is set to dominate in each fashion capital of the world this season.

5 Chic Summer Fashion Trends I'll Be Copying From Each City

1. Paris, France

Two-Tone Midi Dresses

Style Notes: If you’re more of a pared-back dresser like me and therefore unlikely to branch out from your neutral palette, then the Parisian girls have the perfect trend to try this summer. Enter the two-tone midi dress. This trend feels more elevated than your typical one-coloured midi style, but remains neutral enough to be versatile, timeless and easy to style. Not to mention, it will look expensive and intentional at any price point you opt for. Très chic!

Shop the Trend:

2. London, England

Red & Black Flip-Flops

Style Notes: If you’re a regular reader of Who What Wear, you’ll know just how much we swear by a flip-flop in summer. But for 2026, London fashion people are giving this classic sandal a cool update in the form of red and black iterations. Starting back in 2025 with the viral pair of two-toned Dune flip-flops from The Row, the trend took off almost immediately. In true Mary-Kate and Ashley Olsen-nature, these are, of course, impossible to find these days; but other luxury and high-street brands have taken a cue from the stylish pair and created their own iterations that can be shopped below.

Shop the Trend:

3. New York, New York

Drummer Tops

Style Notes: Dressy enough to add a sense of polish to casual denim but with just the right amount of relaxed edge to feel effortless, stylish New Yorkers are using drummer tops as a trusty staple that will see them through from now until early autumn. This versatile top style can also be worn as a jacket on chillier summer days, but looks undeniably elegant when worn on its own with jeans, trousers and skirts alike. Me personally? I’ll be opting for a darker colour, such as black or chocolate brown, that I can reach for no matter the season.

Shop the Trend:

4. Oslo, Norway

Linen Balloon Trousers

Style Notes: If you prefer to stick to the minimal side of dressing, then the phrase "balloon trousers" might seem rather daunting. However, trust me when I say that the styles taking off in summer 2026 are anything but. Adopted by the forever elegant Scandi fashion set, the balloon pants dominating the trouser market this year are all focused on romantically soft and billowing linen silhouettes in pared-back colours as opposed to the neon, overly dramatic styles that dominated the 1980s.

Shop the Trend:

5. Copenhagen, Denmark

Raffia Fringe Bags

Style Notes: From Paris to London, we Euro girls adore our raffia bags in summer. But for 2026, I noticed that the Copenhagen fashion set has its eyes on a much more elevated take on the style. Enter the fringe raffia tote. This eye-catching summer handbag trend is an easy way to add texture to an outfit, not to mention it's a fail-proof way to earn compliments this season. Of course, there are plenty of luxury styles that you can invest in, but the high street has a selection that, to me, looks just as expensive.

Shop the Trend:

Stockholm in January feels like stepping into a snow globe: quiet, bright and properly cold in a way we rarely experience at home in the UK. I flew out for 48 hours with Volvo for the reveal of its newest electric model, the EX60, and whilst cars aren't usually part of my daily fashion-editor schedule, I was curious to see how it would all unfold in a city so closely tied to design. For two days, Villa Dagmar was home. It's one of those hotels that makes you feel put-together just by way of staying there, even when you're running on very little sleep and a carry-on wardrobe.

I remember unpacking and immediately thinking I should have brought more tailoring (don't I always?). Still, with limited space, I stuck to pieces I knew I'd rely on: strong outerwear, easy layers and a couple of items that could shift into evening without much effort. It ended up being one of those trips where I wore everything I packed, and I actually felt good in all of it.

I'll be honest: snow always feels a bit novel to me, so waking up to Stockholm covered in it was a highlight before I'd even had coffee. With Volvo, I spent the morning exploring the city at a slower pace, taking in the streets, which felt slightly quieter and softer under the snowfall. A long faux-fur coat became my default. I threw it over everything: knits, denim and even the most basic outfits, and it instantly made me feel like I'd tried (even when I hadn't). Underneath, it was all about practicality: a really good jumper, straight-leg jeans and boots that could handle slippery pavements without looking too heavy. I definitely underestimated how icy it would be at times, so that was a lesson learned.

Most of the day was spent wandering with no strict plan, just walking through side streets, popping into shops and, slightly randomly, trying to track down Swedish Fish (a very specific mission to set myself, but I stand by it). There's an ease to style in Stockholm that I kept noticing; nothing feels forced, but everything looks thought-out. It made me rethink how much I usually overcomplicate daily dressing.

Shop Similar Pieces:

Dinner at Villa Dagmar felt like the moment to switch things up slightly, especially as Volvo had planned the evening for us, which made it feel that bit more special. After a full day wrapped up in layers, I wanted something that felt a bit sharper, but still comfortable enough to sit in for hours (because that's exactly what we did). I went for a black trouser suit, which is one of my go-tos when I don't have the energy to think too much about an outfit. It always works. I added a pair of sheer tulle gloves; a small detail, but one which made the whole look a little more dressed-up. It's the kind of thing I don't wear enough at home but always wish I did.

Dinner itself was exactly what you want from a hotel restaurant when you're away; good enough that you don't feel the need to go anywhere else. I devoured the truffle pasta without hesitation (some decisions don't need thinking about) and then the chocolate orange mousse, which I'd been told about earlier in the day and couldn't not try. It fully lived up to expectations.

Shop Similar Pieces:

The next morning started with a very cold (thankfully short) walk to a nearby gallery space for a behind-the-scenes session with Volvo's design team. I kept things quite simple, outfit-wise: a white shirt layered over thermals (necessary) and ankle-length jeans. It was one of those outfits that doesn't look like much on paper but works when you're actually wearing it.

The session itself was surprisingly interesting from a fashion point of view; there was a lot of talk about materials, colour palettes and how Scandinavian design continues to influence everything Volvo does. Acne Studios came up as a reference, which made sense, given the focus on texture, tone and pieces that feel current but not trend-led. It didn't feel like a stretch to draw parallels between how we think about clothes and how Volvo approaches interiors.

Then we were introduced to the EX60. It's Volvo's new all-electric mid-size SUV, designed to fit into everyday life without feeling like a compromise on style. What stood out most to me was how much thought has gone into making electric driving feel easy, something that, if I'm honest, has always felt slightly intimidating to me. The range goes up to 810 km on a single charge, and it can bank a significant amount of charge in the time it takes to stop for a coffee, which makes the idea of longer journeys feel a lot more realistic.

Inside, it's calm and considered. There's a focus on natural materials, space and details that actually make a difference; there's more legroom, clever storage and an audio system that feels genuinely immersive. The tech is there, but it doesn't dominate. The car is designed to feel intuitive, including a new AI system that responds more like a conversation than a command, which I appreciated.

Shop Similar Pieces:

What I kept thinking about was how similar the EX60 felt to my approach to getting dressed for a trip like this. You don't need excess—you need the right things, done well, and ideally, something that makes the whole experience feel a bit more enjoyable. Two days in Stockholm went quickly, but it was enough to remind me that packing well really does make a difference. And that often, the pieces you come to rely on the most are the ones you throw in your suitcase first.

It’s still very much the middle of winter here in the UK, but I’m already dreaming of the sunnier spring days to come. And this, of course, involves researching the trends set to dominate the season in order to stay ahead of the curve. My first port of call? My favourite European fashion influencers, of course.

Whether they’re wandering around cobbled streets and finding a chic Parisian cafe for a long lunch, or heading out for a late dinner with an Aperol Spritz in hand in Rome, European women just always get it right. And while their approach to autumn and winter dressing never misses, it is in spring and summer where they really shine. Even now, in mid-January, the most stylish women across the continent are already setting the tone for spring 2026, acting as early adopters of what will become the season’s biggest trends.

What are these trends I hear you ask? Well, after hours of scrolling on Instagram, I’ve narrowed my attention down to seven key trends to incorporate into my wardrobe. From elevated jewellery to pretty blouse styles, these are the stylish spring 2026 trends Europe's best-dressed are already wearing.

7 European Fashion Trends to Copy in Spring 2026

1. London, England - Bloomers

Style Notes: When the sunnier spring days arrive, you’ll be grateful for the lightweight bloomer styles that London fashion people are currently in love with. It's the perfect alt to jeans or tailored trousers and I’ve already started to spot this Victorian-esque trousers style on my commute to work, and I’ve quickly been inspired to invest in my own pair in time for spring.

Shop the Trend:

2. Stockholm, Sweden - Lace-Trim Separates

Style Notes: It’s clear to anyone who follows trends that there’s been a vintage revival as of late, from pirate blouses spotted in Paris to bloomer pants dominating the London scene. The Scandi girls? They’re focusing on lace-trim separates reminiscent of the Edwardian period this spring. Whether layered over a t-shirt, trousers, or jumper, it’s an easy way to make your spring outfits look that much cooler.

Shop the Trend:

3. Paris, France - Pirate Blouses

Style Notes: After spotting the pirate-core aesthetic on the spring/summer 2026 runways, it should be no surprise that buccaneer-inspired blouses are taking over Europe this summer. And of course, it’s the French girls who are leading the pack on chic ways to wear them. Hint: This romantic top style does the work for itself, so pair it with sleek basics like a black A-line skirt, as pictured above.

Shop the Trend:

4. Barcelona, Spain - Baroque Pearls

Style Notes: I’m always partial to a pearl necklace, but they sometimes feel a little too formal. For a much cooler take on the gem, Spanish fashion people are turning to unique, uneven baroque pearls that feel a bit more wearable for everyday but no less elegant when you want to dress them up. Me personally? I’ll be investing in a pendant to add to my cord necklace, like the Monica Vinader iteration below:

Shop the Trend:

5. Milan, Italy - Sheer Polka Dots

Style Notes: Polka dot blouses are set to be everywhere yet again next season, but the Milan fashion girls have an even cooler take on the trend for spring 2026. Enter sheer polka-dot separates. An easy way to elevate even your most basic of outfits, sheer polka dots in the form of dresses, tops, and skirts alike feel equal parts fresh and classic.

Shop the Trend:

6. Olso, Norway - Funnel-Neck Trenches

Style Notes: Funnel-neck wool coats were huge among stylish dressers in winter, and for spring 2026, fashion people in Oslo are leading the charge with lightweight trench iterations in this elegant style. Whether you opt for a cropped version like Nnenna has or prefer a classic midi style, this trend is sure to make your spring outfits look put-together and intentional.

Shop the Trend:

7. Copenhagen, Denmark - Ballet Trainers

Style Notes: Ballet flats are timeless, but trust the Copenhagen fashion girls to find a flat shoe that's even cooler for spring 2026. Comfy. stylish and just as versatile as classic pumps, ballet trainers can be dressed down with jeans and a tee or up with a mini dress and a basket bag for spring evenings.

Shop the Trend:

It's common knowledge that Scandi women have incredible style. It sometimes feels like they don't even try; they just woke up looking elegant as heck. While I'm sure they do put lots of thought into their outfits, I've found some examples that are so incredibly easy to re-create that I won't need to put any effort into them, which is just how I like it.

Let me take you on a little fashion journey through Stockholm, Sweden, and Oslo, Norway. Beyond Scandinavia, we'll embark on a detour to Amsterdam, the Netherlands, where my favourite Dutch influencer always looks cool. I think you'll love these high-impact, low-effort looks and the pieces I've picked to re-create them.

1. Stockholm

Style Notes: Wearing a wrap as a jacket? Now that's chic. I'm loving the drapey, feminine lines here in classic black and white, with a designer bag and sunglasses to add an edge.

Shop the Look:

2. Oslo

Style Notes: I'm sure you won't be surprised to hear that it gets super freezing in Norway, which is why bundling up is de rigueur. A classic wool coat with a faux-fur scarf will bring you adequate warmth while also being very fun. Thanks for the inspo, Nnenna.

Shop the Look:

3. Amsterdam

Style Notes: This leather-heavy look says "don't mess with me," but you still get to wear comfy pants that look elevated thanks to the satin texture. It's an all-around win. Here's the exact jacket from this look in case you're interested.

Shop the Look:

If it feels like the weather has snapped from mild to Baltic overnight, you’re not alone. My once-reliable wool coat and light cardigans suddenly aren’t standing a chance, and I’ve found myself in urgent need of cold-weather outfits that deliver both warmth and polish. And when it comes to dressing well in sub-zero temperatures, one style set consistently gets it right: the Scandi women.

Scandinavians don’t just dress for winter, they master it. Their formula is unmistakable: a calm, tonal palette of creams, taupes and deep chocolates; clever layering with wool base pieces and oversized scarves, and silhouettes that lean relaxed while still feeling sophisticated. Their staples—floor-skimming coats, sculptural turtlenecks, cashmere hoods and crisp indigo denim—come together to form that signature Scandi blend of practicality and understated luxury. The effect is always the same: warm, refined, and effortlessly composed.

The high-street brands channelling this aesthetic better than anyone right now? Zara and COS. With elevated outerwear, beautifully cut knitwear and quietly luxe accessories, these are the pieces I’m convinced a chic Scandi woman would gravitate towards if she walked into Zara or COS today.

Shop The Best Zara and COS Scandi Pieces

Much like the French have their beauty hallmarks (for example, French perfume and pharmacy skincare), Scandinavian countries also have their distinctive style when it comes to Scandi beauty. From Scandi skincare and Scandi nail trends to Scandi haircuts, the Scandi woman's way of approaching beauty is instantly recognisable. More often than not, it's rooted in chic design and concepts that mirror a minimalistic approach to life in all areas, and the same goes for Scandi perfumes.

Rather than heady floral scents or gourmand excess, these scents capture the purity of pine forests, the sharpness of sea air and the calm clarity of fresh snow. Which, in turn, makes the the ultimate palette cleanser in a world of "beast mode" perfumes that overwhelm the senses. Many Scandi scents are designed to be worn daily without overpowering—they sit close to the skin for you to enjoy for yourself.

In fact, many Scandi fragrance houses were some of the first to champion not just the notion of genderless scent, but also sustainable fragrance production and packaging, as well as the pared-back designs that have now become commonplace in the olfactory world. Scroll on the best Scandi perfumes you'll want to add to your dressing table next.

The Best Scandi Perfumes

1. Byredo

Perhaps the chicest and most-loved of all the Scandi perfume brands is Byredo. Founded in Stockholm in 2006 by Ben Gorham, its fragrances evoke universal emotions and memories (think Bibliotheque, which captures the sweet smell of old books in a library) while drawing upon the sleek minimalism of Scandinavian design—the monochrome, dome-topped bottles are inherently something you want on your dressing table. I have to admit, I've not met a Byredo fragrance that I didn't like, but I have a soft spot for Mojave Ghost, a sultry woody-musk that gets me endless compliments, and Vanille Antique, a glowing resinous take on vanilla that is utterly addictive.

2. & Other Stories

If you want a Scandi fragrance that won't make your bank account cry, then don't sleep on & Other Stories perfumes. Leave it to Sweden’s most stylish high-street export to bring chic yet affordable perfumes into our everyday routines. & Other Stories’ fragrance collection is built around a sense of playfulness, but they don't smell like your typical high street perfumes—they smell luxurious. Some of the noses behind & Other Stories perfumes are also behind fragrances from Byredo and Victoria Beckham Beauty. The uncomplicated blends nod to notes from nature, while the packaging mirrors the brand’s effortless aesthetic.

3. Maya Njie

Although based in London, Maya Njie’s Swedish and Gambian roots shine through her eponymous perfume house. Her scents combine a love of family heritage and memories in tandem with a Scandi appreciation for raw materials that evoke a sense of shared nostalgia. Take Nordic Cedar, which captures a family photo of Nije's family at a cabin near Swedish woodlands with its woodsy, aromatic notes that are grounding and invigorating as a walk in the forest.

4. COS

Much to the delight of our Who What Wear UK beauty editors, Cos extended its minimalist design language into fragrance this year, and some of the scents have become some of my new favourites—they could easily pass for four times the price. Cos perfumes channel the same ethos of simplicity and timelessness of its clothing with an understated Scandi sophistication, and they're very long-lasting, too. Auburn speaks to me the most from the collection and especially at this time of the year—it's the most perfect autumn perfume that makes you feel like you're sitting by a roaring fire with a warm, spiced beverage.

5. Bibbi

Founded by creative designer Bibbi Sæmundsen, this niche fragrance brand embraces storytelling through her vivid moments during meditation. With her magic, she's bottled the feeling of a masked ball, swimming naked in a pool and the feeling of love at first sight. Think hypnotic woods, inky teas and powdery florals that exude a cool Scandi aesthetic and conjure a dream-like world. Housed in bright blue accents and fluted glass bottles, they're just as much a treat for the eyes as they are for the nose.

6. Björk & Berries

Born out of a small family farm in northern Sweden, Björk & Berries is rooted in nature and sustainability. Its fragrances capture the Swedish landscapes, with wild forests and crisp air, all bottled with eco-conscious consideration for the environment. "A classic in Swedish fragrance—Bjork & Berries is known for its cult, clean and 'ecoluxury' scents with natural healing properties," says acting deputy editor, Rebecca Rhys-Evans. "But I mainly love it for its incredibly well-designed bottles. I only have one, White Forest, but it's so fresh and clean that I've used almost all of it in just six months."

It’s still very much the middle of winter here in the UK. But to be honest, it didn’t really hit me until last week, when the temperature really dropped, that we’re well into the cold-weather season. This, of course, meant that I finally took the time to make room for all of my jeans. Let’s be honest, jeans are in no way a seasonal item, but I tend to only keep 1 or 2 pairs out throughout the warmer months for those occasional chilly summer days. Now I’ve finally unpacked my collection of different denim washes, cuts, and lengths, ready to style up for the rest of this chilly spell and well into this spring.

My first point of inspiration? My favourite European fashion influencers, of course. I’m a firm believer that no one can style denim like a Euro girl. From the daring silhouettes I see on my commute to work in London to sleeker styles found on the more minimalist Scandi fashion set, I found a number of effortlessly chic outfits that I saved to my Instagram folder to copy.

If you, too, are in need of some fresh denim inspiration, keep scrolling for seven jeans outfits from seven different Euro destinations to copy this season.

Stockholm, Sweden

Relaxed Blazer + Wide-Leg Jeans + Slingbacks

Style Notes: If you’re looking for an outfit, sleek, elegant, and minimal, there’s no better place to look than the Scandi fashion girls. Hanna (pictured above) makes her simple black blazer and white tee look chic by pairing them with grey wide-leg jeans and chic burgundy mules.

Shop the Look:

Paris, France

Leather Jacket + Flared Jeans + Suede Boots

Style Notes: French and flared jeans go hand in hand at this point, and I love the contrast of the deep blue denim and buttery soft chocolate leather in this outfit. It perfectly balances classic and modern appeal.

Shop the Look:

London, England

Wool Coat + Barrel-Leg Jeans + Chelsea Boots

Style Notes: I spot barrel jeans at least once a day on my commute to and from work, so it’s only fitting that London fashion influencers are embracing this more dramatic silhouette as well. To make the style feel less out there, pair it with a classic wool coat, top, and Chelsea boots.

Shop the Look:

Milan, Italy

Trench Coat + Baggy Jeans + Leather Boots

Style Notes: Known for their easy elegance, it should come as no surprise that the Italian girls are styling their jeans in a way that looks intentional but requires minimal effort. There’s just something so chic about a black trench, and I love this timeless item being paired with the more modern washed-out denim.

Shop the Look:

Oslo, Norway

Cropped Trench + Straight-Leg Jeans + Ballet Flats

Style Notes: A trench coat is a classic London-girl style, so of course, the Oslo girls had to make it even cooler by opting for cropped iterations that feel a lot less formal than their longer counterparts. Between that and the zebra-print ballet flats, this is an outfit that is equal parts timeless as it is fresh.

Shop the Look:

Copenhagen, Denmark

Striped Shirt + Light-Wash Jeans + Loafers

Style Notes: Copenhagen fashion people always manage to make jeans feel like a statement, and Anne’s above pairing of light-wash barrel style with a fun striped shirt is the perfect inspiration for those looking to combine form and function. The structured blazer and chunky loafers make this perfect for the office as well.

Shop the Look:

Barcelona, Spain

Denim Jacket + Cuff-Hem Jeans + Trainers

Style Notes: It may be called the ‘Canadian Tuxedo’, but I had no desire to try out this outfit formula for myself until I spotted it on Spanish influencer Kristen (pictured above). The denim jacket in the above bomber silhouette as well as the cuff-hem on the jeans just make it feel a lot cooler than your typical double-denim outfit.

Shop the Look:

Copenhagen girls… They’re not like us.

Jeans aren’t their everyday uniform, but when they do wear denim, it always feels like a statement. Their approach to denim is refreshingly different—never obvious, never formulaic, and always styled with a head-turning twist. Instead of defaulting to trainers and a white T-shirt, they are quite good at creating a look that feels artful and unique—with interesting footwear being the foundation of their experimental way of getting dressed.

With fall having kicked off, I took some time to scroll through my favourite Copenhagen fashion people's Instagrams, and what really stood out to me the most was the shoes they styled their jeans with. Rather than sticking with the expected, fashion people in Copenhagen are embracing shoes that make an impact—boat shoes that lean effortlessly preppy, ballet flats that nod to nostalgia, and even thong sandals that make denim feel unfussy and effortless. These aren’t the pairings you’d typically expect, but that’s exactly the point. It’s less about following a rule book and more about showing how one unexpected shoe choice can completely transform a look. And honestly? It’s the inspiration I didn’t know I needed to start rethinking my own jeans rotation.

Shop The 5 Shoes Scandi Girls Are Wearing With Jeans:

1. Boat Shoes

Style Notes: Boat shoes started off as a controversial trend, yet slowly they have taken over among the fashion crowd, and the naysayers are next to be seen in this comfortable and cool shoe that Miu Miu put back on the map. I love the way they give a classic outfit an offbeat, menswear-inspired twist. Leave it to Scandinavian women to show off this shoe style first.

Shop Boat Shoes:

Shop the Jean:

2. Statement Socks and Loafers

Style Notes: Fashion people in Copenhagen know that socks aren’t just practical—they’re the whole point. Layering colourful or patterned socks under sleek loafers adds a playful dimension to a simple denim look. It’s one of those small styling tricks that look intentional but never try-hard.

Shop Statement Socks and Loafers:

Shop the Jean:

3. Ballet Flats

Style Notes: The return of ballet flats has been unstoppable, and the Copenhagen set has fully embraced styling them with denim. The sweetness of the shoe balanced with the laid-back ease of jeans will never not be perfect. This is a look that instantly feels French-girl adjacent but with a Scandinavian twist.

Shop Ballet Flats:

Shop the Jean:

4. Pointed-Toe Boots

Style Notes: Sharp, pointed boots instantly elevate denim, transforming even the most casual pair of jeans into something chic. Copenhagen girls are leaning into everything from sleek black styles to bold animal-print versions, proving that this shoe shape is more versatile than it looks. The key is letting the pointed toe peek out just so from under the hem of jeans, my personal favourite way to style them.

Shop Pointed-Toe Boots:

Shop the Jean:

5. Thong Sandals

Style Notes: Thong sandals are usually reserved for summer dresses, but in Copenhagen, styling them with jeans is an everyday occurrence for an unexpected pairing. The combination brings a relaxed, minimalist vibe that feels polished enough for the city but still casual. It’s the kind of styling move that looks like it wasn’t overthought, which makes it all the more appealing.

Shop Thong Sandals:

Shop the Jean:

A little further north of the classic fashion capitals lies a region equally worthy of praise and recognition—Scandinavia. Referring to the peninsula home to Sweden, Denmark and Norway, this corner of the globe is internationally revered for the way its inhabitants approach dressing with an unabashed sense of optimism.

Always laden with an abundance of colour—perhaps as a way to ward off seasonal affective disorder, as some studies suggest—practical in nature and pieced together with such skill that endless dialogues have been dedicated to deciphering what makes this style so distinctive, the clothing worn by locals is unlike anything you’ll see anywhere else.

Who to attribute this individuality to, then? Well, it’s the abundance of Scandi fashion brands that are living and operating in this part of the world, of course.

These designers intimately know the context and climate of what these Nordic natives want in their wardrobes—utility, whimsy, flair and comfort.

If you look at how someone living in Stockholm, Copenhagen or Oslo spends their days, you’ll realise why these elements are crucial influences for the way they approach compiling a look. Activities like bike riding, cold plunges, sauna sessions and pastry runs are inextricably linked to the doings of these city dwellers, so ensembles will always balance utility with playfulness. In this way, the best Scandi fashion brands are the ones that always strike a harmony between these discords. It’s expressive and minimal, sporty yet soft, flouncy shapes underpinned with structure.

Still, there are minor differences between each of these settings, and the Scandi fashion brands that hail from each respective country excel in different areas. For instance, Danish designers are regarded for how they couple romance with verve, Norwegian labels prioritise natural fibres and traditional craftsmanship—something I saw for myself during a recent visit there—while Swedish brands thrive in sleek minimalism.

“Norwegian brands are quieter [compared to their neighbours], but it still speaks volumes,” says Elin O. Carlsen, CEO of Oslo Runway. “We are really good at having versatile wardrobes, styling things up and down. The coolest girls in Oslo will wear their wool sweaters overtop of their swimming costumes, for instance, so it’s a different kind of styling.” Still, you only need to look at the street style of Copenhagen Fashion Week or the number of brands that call Stockholm home to notice that Scandi brands are really deserving of their spotlight.

With individuality in spades and a focus on sustainability, there are many Scandi fashion brands that are worthy of a place in your repetoire. From the sculptural feminine designs of Cecilie Bahnsen to the fearlessly mood-boosting styles of Ganni, the luxurious cuts and fabric of Toteme and even the expensive-looking high-street staple of Arket, uncover the best Scandi fashion brands to shop below.

The Best Scandi Fashion Brands, Hands Down

1. Ganni

Style Notes: As the brand that is chiefly responsible for overhauling the image of Scandi fashion from being a paragon of pared-back dressing to the spirited and exhilarating aesthetic it’s revered as now, it’s only fitting that Ganni earn first spot in this edit. Founded by husband-and-wife duo Nicolaj and Ditte Reffstrup, the couple transformed Ganni from a slightly sedentary cashmere brand to the delightfully eccentric staple it’s known as now. Consider this the antidote to wardrobe staples, with everything from cowboy boots to tie-up blouses oozing with personality.

Shop the Brand:

2. Cecilie Bahnsen

Style Notes: After cutting her teeth as a mentee of Erdem Moralıoğlu and John Galliano, Cecillie Bahnsen founded her eponymous label in 2015 as a study of the haute couture discipline through a uniquely Danish lens. The result is beautiful, hand-designed garments that glorify girlhood. Gowns are made of billowing tulle, tops with laser-cut floral motifs are as thin as fairy wings, while lightweight trousers take inspiration from the outdoors, despite being ideal for layering under dresses.

Shop the Brand:

3. Toteme

Style Notes: The interplay between fabric and form is what makes Toteme one of the most coveted designers of the contemporary age, let alone one of the most established Scandi fashion brands. Based in Stockholm, this brand condenses the very essence of Swedish interiors and architecture into a wearable form. Every element of these pieces is considered and meticulously poured over, from the trim of the brand’s iconic scarf jacket to the gilded fixture on their t-lock bag.

Shop the Brand:

4. Acne Studios

Style Notes: The testament of a good brand is its ability to transcend the arena in which it originated. Acne Studios is one such label. Nascent luxury shoppers would be completely unaware that the brand began in 1996 as part of a Stockholm-based creative collective before launching into ready-to-wear with a limited run of raw jeans stitched with red thread. There were only 100 pairs made, but the frenzy that surrounded these items prompted the brand’s founder, Jonny Johansson, to expand into more categories. Now, Acne Studios encompasses everything from distressed denim, bomber jackets, off-kilter prints and that recognisable check scarf—all encased in the instantly identifiable millennial pink packaging.

Shop the Brand:

5. Aks

Style Notes: For the modern woman who carries herself with a sense of regard and ease, Aks is the brand that’s clothing her. The Norwegian brand’s strength lies in the way it transforms natural fibres like wool and cotton into decadent trench coats, blouses, scarves and dresses, just to name a few, that act almost like armour. Underneath the softness of these layers, there’s a strength and invincibility that comes with wearing these sophisticated and thoughtful silhouettes.

Shop the Brand:

6. Envelope 1976

Style Notes: Another Oslo favourite, Envelope 1976, outshines its contemporaries when it comes to elegant outerwear. If you’re going to brace yourself for the elements, do so in one of its sumptuous coats—which range from the plush shearling Iceland jacket featuring oblong toggle buttons and a tessellating textured diamond pattern—to comfy jumpers—including the aptly titled Cloud knit, a style of pull-over woven made with opulent cashmere.

Shop the Brand:

7. Arket

Style Notes: While Arket officially launched in 2017, the origins of the brand were laid down in the early 20th Century by the following Nordic adage: “More beautiful everyday goods”. This thesis statement, originally spoken by Swedish art historian Gregor Paulsson in 1919, set the foundation for the brand’s ethos nearly a century ago. Now, every high street across Europe is stocked with clothing items that adhere to this premise at that all-important affordable price point.

Shop the Brand:

8. Rotate

Style Notes: Where other Scandi fashion brands are firm in their resolve to a minimalistic aesthetic, Rotate revels at the other end of the spectrum. Chintzy, bold and often quite glamorous, the brand makes clothes that would feel right at home on a dance floor or at the centre of everyone’s attention. These are pieces worth going out in.

Shop the Brand:

9. Baum und Pferdgarten

Style Notes: Baum und Pferdgarten is a lesson in contrasts. Tailoring juxtaposes with sportswear and lurid staples, like the combination of pleated knee-grazing shorts with an oversized varsity-inspired t-shirt or the pairing of a polished button-down shirt with a sheer midi skirt.

Shop the Brand:

French women may be famous for a 'quality over quantity' approach to skincare and Korean women have their 12-step routines down to a T, but Scandi and Nordic women's take on skincare is all about minimalism, prioritising a holistic, wellness-based approach to skincare, using fewer, high-quality products.

There's something about Scandi skincare that massively appeals to me—after all, when it comes to skincare, I'm a big believer that less is more. Rather than buying into short-lived trends and being dictated by the latest launches, Scandi skincare focuses on the essential steps—cleansing, hydrating, and protecting the skin—it's a classic approach, but still feels cool and modern. Similarly to the French skincare approach, the goal of Scandi skincare is to achieve a natural, healthy glow rather than relying on makeup to mask skin.

What's more, the Scandi approach to skincare extends beyond just topical products, additionally encompassing a focus on general wellbeing, hydration, healthy eating, good sleep hygiene and stress management.

When it comes to products, Scandi skincare heavily draws inspiration from the natural landscapes of Scandinavia, often incorporating natural and locally-sourced ingredients like cloudberry and glacier water. There's also an impressive focus on transparency and sustainability from Scandi skincare brands.

What is Scandi skincare?

"Scandi skincare is minimalist innovation inspired by nature. It’s about simplicity that delivers—products that fit into real lives and truly work," says Josefin Landgard, co-founder of Swedish skincare brand Mantle.

According to Landgard, Scandi and Nordic skincare is all about efficacy and quality. "It reflects generations of adaptation and resilience in the north. Here, quality isn’t optional, but essential. With up to 70% of people experiencing dry or sensitive skin, every formula must be effective, nourishing, and smart. At Mantle, we merge Scandinavian minimalism with skincare innovation. Every product is developed and tested in our Northern Swedish lab and designed to perform in extreme climates."

"Scandinavia is the most equal region in the world. Scandinavian women have a long history of purposeful lives close to nature, where work, family, and passions coexist." she adds. This is the foundation of Mantle's brand philosophy: Life first, skin second. "Yes, we want (or more so: need!) high-performing formulas to shield and strengthen our skin from freezing winters and intense midnight sun, but don’t spend hours in front of the mirror," she adds. "Instead, we want a minimalist routine that does the work so we can go out into the world, confident and comfortable. Life first, skin second."

What ingredients are used in Scandi skincare?

"Scandi beauty is all about maximum efficiency with minimal effort—think sustainably sourced, biomimetic ingredients that nourish, strengthen, and protect," says Landgard. "We use skin-strengthening essentials like ceramides, oat oil, and shea butter, paired with modern actives like pre- and postbiotics, centella, and lactobionic acid. One standout is jellyfish mucin—historically valued for its wound-healing properties and now shown to hydrate skin up to three times more efficiently than hyaluronic acid. It’s a great example of turning an ecological challenge (jellyfish overpopulation due to rising ocean temps) into natural skincare innovation."

How to carry out a Scandi skincare routine

1. Cleanser

Instead of using harsh cleansers and relying upon multiple cleansing steps, the Scandi and Nordic approach to cleansing is very simple. Scandi cleansers are typically cream or milky formulas which remove makeup and impurities without drying out or irritating skin.

2. Serum

Rather than layering multiple serums, the minimalistic Scandi and Nordic approach means that skincare routines rarely feature more than one. Instead, Scandi women must choose carefully, selecting serums that prioritise their main skincare concerns or have multitasking benefits in order to address more than one.

3. Moisturiser

"With skin constantly exposed to our extreme climate with harsh winds and freezing winters, there’s a deep focus on strengthening and balancing the skin barrier," says Landgard. "A compromised skin barrier or imbalanced skin will never tolerate actives and, more importantly, it won’t feel good or look great."

Since Scandi skin is often up against some harsh climates, moisturiser is a key product in any Scandi or Nordic skincare routine. Formulas are simple but effective, and focus on hydrating and nourishing the skin by strengthening the skin barrier.

4. Sunscreen

Scandi women know that sunscreen is the most essential step in any skincare routine, no matter where you are in the world. SPF protects skin from UV exposure which causes irreparable damage including sunburn, premature skin ageing and an increased risk of skin cancer. No routine is complete without it.

I tentatively admit, that even as a seasoned fashion editor, it look me a long time to get into jeans. It's not that I don't like denim, and I've always loved it on everyone else, but when it came to finding styles and shapes that flattered my figure, shopping for jeans became such a slog that I ended relying on dresses and tailored trousers instead. Now, a decade deep into my career, I've tried on so many jeans that it was inevitable I would find "the one", and once I got into brand thats worked for me (namely AGOLDE and Citizens of Humanity), you can now find me completing most of my everyday outfits with a wash of denim.

With the goal of looking elegant, effortless and of course, chic, I have turned my newfound love of denim to finding jeans outfit inspo that meets the brief, and one area that always delivers is Scandinavia. With a proven track record of mastering basics, pops of colour and of course, practicality, the Scandi wardrobe manages to stay ahead of the curve while still being fuss-free and easy-to-replicate. A Nordic nonchalance if you will.

As easy as I find it to pull on a pair of jeans and the same crew neck jumper, I'm always on the lookout for new ways to wear my now favourite garment—particularly at the turn of the season, and the Scandi set are delivering in spades. So whether dressing-up dark denim in Oslo, or keeping baggy jeans casual in Copenhagen, read on to discover every jeans outfit I screenshotted to reference later. It's all the inspo you need.

7 Easy, Cool-Girl Outfits With Jeans that Scandi Women are Currently Wearing On Repeat

1. Denim Jacket + Loose Jeans + Sandals

Style Notes: Yes, double denim is still a favourite among the regions best dressed! It's just about choosing the right pieces. I'm currently obsessed with denim jackets that go outside of the classic, biker shape—think blazers, bombers, and belted jackets—they pair so well with relaxed jeans and smart shoes to channel effortless sophistication.

Shop the Look:

2. Blazer + Oversized Shirt + Wide Jeans + Boots

Style Notes: It's clear from scrolling through socials that Scandi women love the blazer + jeans combination as much as we do. Similarly, they bank on one of the best ways to wear the combo is by pairing an boxy blazer (naturally), with an oversized size and equally baggy jeans to give the proportions a masculine edge.

Shop the Look:

3. Aviator Jacket + Jeans + Leopard Print Accessories

Style Notes: The aviator jacket is another outerwear hero that crosses over between Scandi and British style, reaffirming that is a piece worth investing in for chilly spells. Keeping it clean and effortless (the Scandi way) means no bells and whistles, but simply pairing yours with black cashmere, true blue denim, and a point of interest in the form of leopard accessories.

Shop the Look:

4. Baggy Jumper + Black Jeans + Scarf

Style Notes: Over the past few months, we've spotted so many Londoners wearing red knits, but the Scandis have known their way around knitwear trends for years and years. Wearing yours with simple black jeans and a matching scarf creates an unmissable look that is the perfect balance between low-maintenance hibernating, and polished and put-together—the look we've all been striving for this season.

Shop the Look:

5. Cropped Jacket + Turtleneck + White Jeans

Style Notes: I love absolutely everything about this look, not just the fact that it's made up of pieces I already own, but how it proves that white and off-white denim are not just the preserve of summer, you can make them work for the transitional seasons too with the right the layers.

Shop the Look:

6. Canvas Jacket + Jeans + Dad Sneakers

Style Notes: I've had my eye on jacket style for the last few months, and it would appear that I'm not alone in focusing my attention solely on the barn coat. These contrast collar jackets are perfect for spring, and as soon as the sun makes an appearance I'll be recreating this retro "dad" fit with straight-leg jeans and sporty trainers.

Shop the Look:

7. Maxi Coat + White Tee + Jeans + Ankle Boots

Style Notes: A cosy, cold-weather look with a sophisticated Scandi slant—what's not to love? This outfit is the easiest way to style up your long coat with jeans in a way that still feels polished, but does the job in terms of keeping you warm too. Until it's warm enough to revert back to ballet pumps, we're still obsessed with ankle boots, and this shade of cream feels more spring-ready than classic black.

Shop the Look:

From the chic scarf coats I'm currently living in (thank you, Toteme!), to the boxy tailoring I can't seem to get enough of, there’s so much I have to thank the Scandi fashion set for. There's just something about Nordic style that manages to stay interesting without ever feeling too trend-led, with knitwear playing a central role.

Akin to Scottish Fair Isle weave motifs (so much so, the two are often mixed up), some of the most recognisable knitwear from this northern European region also features patterns—think repeated diamond shapes, crosses, and even snowflake designs that loan themselves especially well to this moment in the year. Indeed, this style of knit is something we see a lot of here in the UK, too, in the form of jumpers, cardigans and knitted accessories. However, after a quick scroll on my Instagram feed, I've been inspired by celebs and influencers alike to extend the life of my Nordic-inspired knitwear beyond the festive period.

Fashion people all across Europe have proven that there are plenty of ways to style Nordic knitwear into the new year, and once I spotted Jennifer Lopez wearing the trend I was well and truly convinced that, yes, I want a Nordic knit of my own. Pairing just as well with jeans as it will leggings, and with the ability to be dressed up with a skirt of your choosing for winter evenings out, I'm already dreaming up a handful of ways to wear one.

So, if you're looking for a way to look chic and keep cosy from now until spring, you've come to the right place. Keep scrolling for inspiration on how to style your Nordic knits for the new year and then browse the Nordic-inspired knitwear I currently have on my radar.

How to Style Nordic Knitwear for Winter 2025:

Style Notes: I'll be taking a cue from Jennifer Lopez this winter and pairing my Nordic knit with slouchy jeans and my platform Ugg boots. It's the perfect look for those casual days when you still want to look stylish.

Style Notes: Hedvig has majorly inspired me to take my Nordic knits beyond your usual jumpers and cardigans. Her hand-knitted balaclava looks so cosy and not to mention is seriously on trend for 2025.

Style Notes: Another Nordic knit + jeans outfit, however, Lorna's combo paired with a classic suede loafer is much more suited for a dressier occasion. This is a look you could take from the office to a winter dinner with friends.

Style Notes: Matching your jumper to your gloves will earn you serious style points this winter. It's such an easy way to look put together.

Style Notes: Chrissy shows you how to style your Nordic cardigans for days at home as well. Equally comfortable as well as appropriate for Zoom meetings, this is a style I can see myself cosying up in on work-from-home days.

Shop the Best Nordic-Inspired Knitwear:

It's enough of a full time job figuring out fresh outfit inspiration on a daily basis, but as soon as winter rolls around, finding looks that are both fashionable and functional feels that little bit harder. Good thing then that we have some particularly chic neighbours who are well prepared for the cold, and who better to look to for winter outfit inspo than the Scandi style set who have been dressing for freezing temperatures for generations? In all of my years writing about trends I've noticed that it's the Scandis who often get it right first; choosing to compliment a wardrobe of minimalist essentials with standout accessories—the perfect combination for the cold-weather season.

Scroll through socials and street style and you'll notice the Scandi wardrobe is all about comfort and character, and luckily for us, replicating their signature look doesn't require too much effort either. Wondering how to update your wardrobe with just a few key items? Keep scrolling to see nine Scandi outfits that stopped me in my tracks this week, from elegant maxi coats to cosy knits.

Scandi Women Always Look Chic in Winter Thanks to These 9 Easy Outfits:

1. Maxi Coat + Wool Skirt + Loafers

Style Notes: The temperatures have dropped but that doesn't mean bye bye for the trusted mini skirt. Take tips from Jeanette's short skirt + long combo [pictured above] for an easy look that works for the office, the weekend and beyond.

Shop the Look:

2. Tailored Coat + Ecru Denim + Western Boots

Style Notes: Proof that you can wear your cream and white denim long after summer, layer up a monochrome 'fit by stacking cosy grey, white and black and adding a statement bag to really get the compliments rolling in.

Shop the Look:

3. Chunky Turtleneck + Wide Leg Trousers + Leather Gloves

Style Notes: No coat? No problem! Anissa's outfit makes the chunky knit the hero, and nothing suits an oversized knit better than an equally voluminous pair of trousers. If you are feeling the cold though, a pair of leather gloves are one of the most elegant options, and bonus points of you manage to colour block in this seasons hottest colour trend—chocolate brown.

Shop the Look:

4. Faux Fur Coat + Tailored Trousers + Ankle Boots

Style Notes: Leopard is the one print we all agree we can't get enough of, and a good leopard coat will serve you for years to come. With such fierce spots as the main component of your outfit, there's no need to overdo the rest of your ensemble, and sticking to all black is a timeless formula that always works.

Shop the Look:

5. Cashmere Hood + Crew Neck + Jeans

Style Notes: An easy way to weatherproof your wardrobe is by investing in a wool hood that you can tuck into any outfit. You'll find Scandis wearing these in spades alongside their usual scarfs and gloves, and it only helps that they come in strokeably-soft cashmere too. There can your chances of getting caught out in the cold.

Shop the Look:

6. Suede Coat + Oxford Shirt + Jeans

Style Notes: If the resounding success of The Row's Margaux bag taught us anything, it's that the reign of rich, brown suede is just beginning. Good news then that you don't have to get your hands on the most elusive bag on the market to get the look, a sleek trench will do the job too, especially smartened up with a crisp Oxford shirt.

Shop the Look:

7. Leather Jacket + Tailored Trousers + Scarf

Style Notes: Another simple but foolproof ensemble that is a masterclass in minimalism—all-black always looks chic when you mix warm textures like leather, wool and corduroy. I'll be copying Ingrid [pictured above] and swapping heels for comfortable flats just in case of frost.

Shop the Look:

8. Longline Coat + Matching Trousers

Style Notes: Hanna's all-grey get-up is a reminder that head-to-toe colour-blocking works for every season. It's the easiest way to make an outfit look expensive (and I can't help but fall in love with the addition of the cute silver ballet flats too).

Shop the Look:

9. Cable Knit + Pencil Skirt

Style Notes: Scandi girls always manage to find the perfect balance between cosy and chic, and Lydia's pairing of a snug cable knit and tailored pencil skirt is the best demonstration of this. Add court heels for more formal occasions, but the truth is that this stylish combo will go well with any footwear you choose.

Shop the Look:

As fashion editors we're often asked where we look to for outfit inspiration, and while the starting place will often be the runway, street style has become just as influential for the individual, and I always seem to find myself screenshotting outfits from the same two places—France and Scandinavia. Of course, there are cool girls in every postcode, but if like me you find yourself caught between classic and romantic styles (something French woman have effortlessly mastered), and fresh, modern minimalism (a Scandi staple) it's inevitable you will find something you love in outfit signatures of each city.

Now that the weather has shifted and winter is coming into full effect, my own wardrobe is predominately based around knitwear, and although there is nothing easier or more comforting than pulling on a thick knit with a pair of jeans, my ensembles have started to feel a little samey as of late. Don't get me wrong, my cute cardigans from Sézane, and cool crew necks from ARKET still very much serve their purpose, but I've been on the hunt for new ways to make old knitwear feel new again.

While Londoners are committing to fleeces and New Yorkers are experimenting with knit tanks, I decided to search through Instagram to find out which winter knitwear trends are cropping up in Sweden, Denmark, Paris and Marseille to help you stay one step ahead. Will you be polished and pretty team France or casual-cool team Scandi? Keep scrolling to find out.

SCANDI TRENDS

1. Bell Sleeves

Style Notes: Take the humble crew neck, turn up the volume, and what do you get? The sleek and slouchy bell-sleeved jumper of course—and designers have been subtly weaving this detail into jumpers for the last couple of years without us even knowing. Longer, wider, finger-tip skimming cuffs make a jumper feel cosier and somehow more premium, and you won't find Scandis rolling up their sleeves when you can be comfortable in a warm knit like this.

Shop Bell Sleeve Jumpers:

2. Chocolate Brown

Style Notes: It's been the breakaway colour trend of 2024, so it makes perfect sense that deep cocoa browns would appear somewhere on this list. Rich, luxurious and inviting, dark brown has universally flattering appeal and feels warmer than tried and tested black. On the days that you don't know what to wear, mixing dark brown with shades of caramel and cream a la Annabel Rosendahl [pictured above] is always a winning formula that looks undeniably expensive.

Shop Brown Jumpers:

3. Fair Isle

Style Notes: Although the Fair Isle jumper's roots began in Scotland, they have become almost as synonymous with Scandi winters as fir trees and the Northern Lights. Fishermen in Northern Europe may have been wearing this knit for centuries, but the street style set have been working it into their own wardrobes after a luxurious update from the likes of Khaite and Loro Piana made traditional knits feel runway-ready. Our tip? Pair with dark wash jeans and patent boots to make it feel particularly polished.

Shop Fair Isle Knits:

FRENCH TRENDS

4. Knit Co-Ords

Style Notes: French women are known for their ability to make any ensemble feel effortless, and what could be more simple (yet more effective), than throwing on an outfit that takes less than 5 to put together? Matchy-matchy co-ords + ladylike shoes = the perfect off-duty outfit, especially in soft lambswool or cashmere. And if you don't have plans this weekend, they're equally set for a laidback couple of days spent lounging. Treat yourself!

Shop Knit Co-Ords:

5. Collared Cardigan

Style Notes: Think of the basics of a French uniform and it's likely that in amongst the bouclé jackets, skinny jeans, and ballet pumps you'll have a cardigan or two in the mix. Well, in 2024 Parisians seem to be moving away from the classic cardi and investing in a collared version that feels a little cooler. Wear the lapels open over your blazer like Anne Laure Mais [pictured above] and you have a new cold-weather look thats perfect for the office.

Shop Collared Knits:

6. Zip Up Jumper

Style Notes: Now to a trend I'm sure we can all agree on, zip-up jumpers are the go-to for fashion insiders in just about every country for their easy throw-on-and-go appeal. Before you relegate them to your post-gym cover-up though, chunkier, premium quality knits deserve their moment in the spotlight as they pair so well with just about everything from leggings to slip dresses, and I'm convinced that these thick jumpers will be your best defence against the cold when the temperature really drops.

Shop Zip Up Jumpers:

Euro summer might be drawing to a close, but Euro autumn is just beginning. However sad you are to say goodbye to barbecues and beach days, there's plenty to look forward to—sartorially and otherwise.

Autumn in Europe offers a different kind of charm. Imagine strolling cobbled streets lined with golden leaves, ducking into warm coffee shops for a hot cinnamon bun or browsing old bookshops to escape the chill. It's all very romantic.

And then there's the fashion. This autumn, expect the classics—longline coats, leather Chelsea boots, tonal browns and cashmere layers. But fresh trends are already appearing from Paris to Copenhagen, promising a stylish season ahead. Many of the looks we highlighted in our bumper AW24 trend report have started filtering into street style, from playful bubble hems to double-dose denim. Others have been simmering under the surface, ready to become the next ballet flat or waistcoat (i.e. a big deal).

Without further ado, scroll on to see the seven trends set to dominate Europe this autumn.

7 EUROPEAN AUTUMN TRENDS TO TAKE NOTE OF:

1. Bubble Hems

Style Notes: The 1980s continues to have a huge influence on modern fashion. The latest revival? Love it or hate it, the bubble skirt (also known as the balloon skirt) is back in a major way. Look to the Scandi style set for fun ways to wear this playful silhouette.

Shop the Trend:

2. Supersized Bags

Style Notes: While the mini bag trend was cute, most of us need more space for our on-the-go essentials—and a few extras. Enter the XXL tote, set to be tucked under the arms of the chicest influencers this season.

Shop the Trend:

3. Leopard Print Anything

Style Notes: Leopard print is the trend that keeps on giving. This truly timeless motif pops up in some form every season, but for AW24, anything goes. That being said, we're particularly eager to recreate Anne-Laure's trousers look...

Shop the Trend:

4. Column Silhouettes

Style Notes: Sophisticated column-like cuts have been growing in popularity over the past few seasons, but they're about to peak in popularity. There's something seriously refined about this not-too-tight, not-too-loose shape.

Shop the Trend:

5. Olive Outerwear

Style Notes: Earthy green shades—think olive and khaki—will be trending across the board, but Parisians are already incorporating this timeless hue into their outerwear collections. It's basically a neutral, meaning it will go with everything you already own.

Shop the Trend:

6. Denim on Denim

Style Notes: Double denim is often worn with two different washes, but we're seeing a shift toward matching looks. Choose a coordinating set or two almost identical blues to give the Canadian tuxedo a 2024 update.

Shop the Trend:

7. Hats, Glorious Hats

Style Notes: The AW24 catwalks have spoken, and they're united on one unexpected thing: hats are in. A beret is a fail-safe starting point, but don't be afraid to branch out into caps and bucket hats in autumn-friendly fabrications.

Shop the Trend:

It might not be quite as flashy as some of the more high-profile fashion weeks, but Oslo Fashion Week is one of my favourites for its Scandinavian charm and fuss-free energy. Beyond the mesmerising runway shows, the Scandi street style crowd gives me reason enough to get excited. Bringing new-season trends to the Norwegian capital whilst digging up some Scandi favourites, Oslo's stylish dressers know how to woo a fashion editor.

I’ve curated a selection of the most striking street style looks I spotted during this Oslo Fashion Week, so keep reading to discover the standout styles that should be on your radar right now.

1. LEOPARD PRINT

Style Notes: Leopard print is back as the season's most in-demand print, and fashion people can't get enough. Before winter takes the helm and you pull out your leopard-print coat, shop a less-committed item to dip your toe into the trend.

SHOP LEOPARD-PRINT:

2. LONG SHORTS

Style Notes: Early autumn calls for tactical styling, and long shorts are one of my favourite ways to tackle the change of season. For added warmth, style them with knee-high socks or pair them with tall biker boots if the weather really starts to dip.

SHOP LONG SHORTS:

3. KITTEN-HEEL MULES

Style Notes: Both poised and practical, kitten-heel mules were a favourite amongst showgoers in Oslo. Far more comfortable than traditional heels, they give a super-chic finish to so many looks with a fraction of the discomfort.

SHOP KITTEN-HEEL MULES:

4. SUEDE TRENCH COAT

Style Notes: Suede jackets are back in a major way for autumn 2024, and suede trench coats are shaping up to be the season's favourite buy. Take your inspo from the Scandi style set and pair it with a miniskirt and white tee, or wear with baggy jeans for a low-key look.

SHOP SUEDE TRENCH COATS:

5. CAPE LAYERS

Style Notes: Cape layers have been cropping up in fashion circles for a few seasons now, but this time around, the trend is set to seep into the mainstream. Shop a coat that doubles as a dramatic cape, or opt for a draped top to create the effect.

SHOP CAPE LAYERS:

6. BUBBLE SKIRTS

Style Notes: Ask any fashion person about their favourite recent buy and they'll likely tell you about a voluminous bubble skirt. A summer success, this season we expect to see the trend continue to grow, worn layered up with wool jackets and styled with knee-high boots.

SHOP BUBBLE SKIRTS:

Try as I might to mix things up, I have come to accept that there's one shoe I'll always wear more than the rest: trainers. Living in London, spending a lot of time on your feet commuting from place to place is a given and, thankfully, these days, trainers are suitable for almost any scenario, from the office to the date-night drinks. It all comes down to how you style them. But a consequence of their universality is that trainer-based outfits can start to feel a bit... dull. I know I've maxed out the ways in which to wear mine!

Now, with autumn on the horizon, I'm determined to seek out fresh inspiration. And where better to look than to the Scandi fashion set and their irresistibly chic trainer outfits?

From my research, the Scandi lot fall into two camps when it comes to styling trainers for autumn. The first is sleek minimalism, where trainers are given an effortless, "I-just-threw-this-on" vibe to balance out the more polished aesthetic of contemporary tailoring and sleek separates. The second is more irreverent, where fashionable faces, such as content creator Amaka Hamelijnck, pair trainers with a more playful mix of pieces: Think double denim coupled with brightly-coloured kicks.

However you define your personal style, you're sure to find a Scandi look that inspires you. Here, see my pick of six trainer outfits curated by our favourite Scandi tastemakers that I'll be copying this autumn.

7 Scandi-Girl Trainer Outfits to Recreate This Autumn

1. Jeans + Leather Trench + Sambas

Style Notes: This is the kind of effortlessly chic look I could only hope to aspire to re-create. The best part is, it's made up of so many wardrobe staples that you can mix and match throughout the season to create a plethora of looks.

Shop the look:

2. Double Denim + Colourful Trainers

Style Notes: This outfit is a brilliant way to inject a little colour into autumn dressing without going full maximalist. Double denim is a look that will never go out of style, and I love how Hamelijnck breaks up the blue with her vibrant green trainers.

Shop the look:

3. Striped Top + Tailored Trousers + Trench + Running Shoes

Style Notes: Proving that trainers can be a part of a more polished ensemble, Nnenna's look is a brilliant example of how to wear trainers for a more professional scenario. The chunky running shoe silhouette is a great way to make these tailored styles feel more contemporary.

Shop the look: