It started quickly, almost overnight, and gained traction at lightning speed. One minute royal purple was a fashion no-go; the next it was the summer's smash hit. For a handful of people, wearing bright purple was business as usual, but for the rest of us, we would need a little more convincing; after all, we couldn't see past the Cadbury connotations. A couple of months later, and purple is as ubiquitous as camel on the runways, a stark reminder that few colour trends feel quite as luxurious as rich jewel tones.

But what do the emerald greens, deep sapphire blues, striking coppers and vibrant ruby reds all have in common? Yes, they are making a compelling case for embracing colour this season, bringing a sense of depth and sophistication to even the simplest outfits. But when fashioned in sumptuous silk, lace and head-turning lamé, you can't help but feel like a kid in a candy shop. Understated neutrals will always have their place in a well-curated wardrobe, but if you're ready to lean into a maximalist autumn, these gemstone-inspired, sweet wrapper hues are perfect for the grey days that need a little extra colour.

Whether you fell for Valentino's supersized bows and raspberry silk gloves or preferred Loewe's Flake-reminiscent yellow-and-purple looks, you don’t need to commit to a head-to-toe look to make the trend work. A jewel-toned handbag here, a pair of statement shoes there—these punchy shades can breathe new life into your existing wardrobe by proximity alone. But if you do want to dive headfirst into a more adventurous approach, experimenting with colour combinations can also be part of the appeal. Think ruby red alongside soft pink (strawberry crème) or emerald green paired with classic black for a look that feels both modern and timeless (and very After Eight).

Whether you’re looking to inject a little colour into your everyday wardrobe or searching for a standout piece that will work well beyond this season, jewel tones are a trend worth paying attention to. Keep scrolling to see the shades worth knowing now, and of course some easy ways to wear them. Who knows; you might just find a combination tasty enough to convince you to embrace a little more colour.

1. The Big Purple One

Style Notes: Starting strong with the colour that kickstarted the trend, rich, royal purple is continuing its reign as the It hue of the season. Dipped in Dairy Milk deliciousness, this statement colour swept the autumn/winter runways at Loewe, Fendi, Kent & Curwen and Balenciaga, but it was also the highlight of Issey Miyake's spring/summer 2027 collection too, suggesting designers are backing it well into the new year. Such a vibrant shade might not be best worn head-to-toe, but the high street has made a strong case for knits and tees in striking violet to help dress up casual denim and easy flats.

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2. Whisper Gold

Style Notes: In case you missed it, you're going to want to Google the Saint Laurent S/S 27 show. And I mean immediately. Set against the sparkling backdrop of the Trocadéro and facing the illuminated Eiffel Tower, the high-octane show was an ode to the glamour of gold. Out of 59 looks, 49 were dedicated to full looks of co-ords, dresses, cropped jackets and trousers, all rendered in shining gold (or at the very least, copper).

Look back to this season's runways, and you'll see the same: Shushu Tong, Margiela, Christian Dior and Zimmermann are all banking heavily on the value of gold ahead of party season. Could this be the luxe trend we needed to replace sequins and feathers? Potentially. But if you want to look less like an Academy Award and more runway-inspired, dresses were undoubtedly the hero piece to come out of the trend. They're easy to wear with just about any shoe or bag colour, but creams, nudes and neutrals allow the style to truly shine.

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3. After Eight

Style Notes: If you think of mint and chocolate and your mind goes to ice cream, think again. This season is all about strong mint-leaf shade teamed with black and bitter chocolate for a decadent take on how to wear green. Emerald often pops up in the jewel-tone conversation, but usually in the form of jewellery, so imagine our surprise to see green silk, leather and lace taking centre stage in the Akris, Shiatzy Chen and Balenciaga collections.

The styling advice is clear: ground this commanding colour with deep neutrals for an easy way to make it feel daytime-ready. Taking your look into evening too? Swap your heavy black boots for a sharp court shoe to show you really mean business.

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4. Strawberry Crème

Style Notes: Fiery chilli red was big news last winter, and pops of scarlet rolled into spring/summer this year too, cementing red as one to watch this autumn and beyond. Interestingly, it does feel a lot sweeter (and more approachable) when teamed with blush pink to give strawberry crème energy. 16 Arlington, Robert Wun and Hèrmes continue to champion bold red, whilst Chanel and Balenciaga haute couture kept things cutesy with pink-and-red pairings more pretty than overpowering.

For a masterclass in how to make this duo feel fashion-forward, though, see Sarah Burton's S/2 27 collection for Givenchy, where a red leather shirt was shown tucked into a merlot skirt and finished with a candy-pink handbag. Who needs fifty shades of grey when you can play with a red and pink palette?

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5. Chocolate Orange

Style Notes: Look away now, wallflowers (if you hadn't already). Perhaps one of the most daring, statement colours on the list is a punchy orange—not brooding rust, not toasty paprika; this fresh, zingy orange isn't exactly a jewel tone, but a confectioner's dream. Just as minimalists were about to relax into a winter of black, white and grey, orange has come along to shake things up, brightening everything from handbags at Bulgari to lace dresses at Saint Laurent. The easiest way to wear orange now? Well, it works exceptionally well with chocolate brown (for obvious reasons), but it's also surprisingly good with blue denim. So, before you reach for yet another grey jumper, orange could be a-peeling. I'll see myself out.

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I can’t be the only one who’s actually looking forward to the temperature dropping here in the UK. I’ve just always found that colder weather lends itself to a sleeker, more polished style of dressing. So, with autumn officially here and winter not far behind, I’ve decided that my first purchase of the season will be a new jacket.

You see, as someone who sticks to the more minimalist side of dressing, I like to use my outerwear as my designated “trend” pieces that can act as the point of interest in my otherwise pared-back outfits. And with this, I decided that before making any sudden purchases, I’d take a browse at the autumn/winter 2026 runway shows to find out which jacket trends are set to dominate the upcoming season.

And after hours spent scouring the lookbooks of my favourite luxury fashion houses, believe me when I say that winter’s hottest outerwear styles did not disappoint. Each trend strikes the perfect balance between looking elevated, feeling wearable and remaining classic enough to last in my winter capsule wardrobe for many years to come.

So, if you're also looking for some outerwear inspiration to help you decide what to invest in for the new season, keep scrolling below; I’ve rounded up the seven elevated but elegant jacket trends I’ll be buying into for winter 2026 (and beyond, of course).

7 Jacket Trends Set to Dominate Winter 2026

1. Funnel-Neck

Style Notes: If you want your outfits to look thought-out and intentional, look no further than a funnel-neck jacket. This outerwear style will do all of the talking for you, meaning you can keep the rest of your clothes and accessories super simple, not to mention that there’s just something about a high-neck silhouette that looks extremely polished, even when worn with more casual basics such as jeans and a classic tee. But don’t just take it from me; designers such as Victoria Beckham, Isabel Marant and Ujoh are all championing this sophisticated coat style for winter 2026.

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2. Check Prints

Style Notes: If you’ve already started your new-season shopping, you’ve likely noticed checks are everywhere at the moment, from edgy plaid skirts to preppy argyle knits. But the “dark academia”-inspired outerwear in the print spotted on the likes of Burberry, Chanel and Emporio Armani is by far the most compelling to me. An eye-catching pattern in neutral hues that still feels wearable to a classic dresser like me; I’ll be using this jacket trend as an easy way to add interest to my jeans, skirts and trousers this season.

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3. Faux-Fur Collars

Style Notes: I’m well aware that faux-fur jackets are in no way a new trend. But if full-on furry coats feel a bit too out-there for you, you’ll be pleased to know the A/W 26 runways were filled with faux-fur collars that still incorporate an expensive-looking feel without the full-on drama. Houses such as Gabriela Hearst, Ferragamo and Balmain showcased trim collars on a mix of leather, suede and even velvet jackets, proving that this style is a great choice for those looking for a more subtle take on the faux-fur trend.

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4. Midnight Blue

Style Notes: The runways have spoken (more specifically, the Gucci, Giorgio Armani and Hermès runways): midnight blue is one of the biggest colour trends set to dominate winter 2026. Arguably the closest shade to the black I practically live in between autumn and early spring each year, these beautifully deep blue jackets dominated the collections.

Effortlessly elegant and expensive-looking at any price point, navy jackets are the perfect choice for those of us who own far too many black coats already and want to freshen up our wardrobes, but also don’t want to venture too far out of our comfort zones. Not to mention that this sophisticated hue is as good as any neutral, pairing well with both classic and bold colours alike.

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5. "Lived-In" Leather

Style Notes: To me, nothing's more versatile than a leather jacket, but it really comes into its own as the years go on and the leather starts to soften and develop. For winter 2026, names such as Miu Miu, Private Policy and Ottolinger showcased several “lived-in” styles that already look like they've been worn for years. Of course, the easiest way to get this look is to simply buy a pre-loved leather jacket; however, the market is currently filled with a number of buttery-soft, distressed iterations that are brand new but will give you that vintage look you’re after.

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6. Cinched Waists

Style Notes: Waisted silhouettes have been huge in the past few years, and they’re going nowhere for winter 2026. Shown by Elisabetta Franci, Max Mara and Lanvin, cinched-in outerwear adorned the runways in the form of blazers, wool jackets and patent finishes. An instant outfit elevator, a jacket with a cinched-in waist is not only flattering, but the waistline provides a polished finish that will dress up any jeans, skirts, or tailored trousers this season. And the best part? This elegant outerwear style will look expensive regardless of price point.

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7. Velvet

Style Notes: Texture arguably plays the biggest role when it comes to winter dressing, and this year, sumptuous velvet is taking centre stage in the world of trending jackets. Of course, you’ll have to reserve this expensive-looking fabric for days when it isn’t raining, but the dimension it adds to an outfit is undeniable. I must admit, this is a fabric I’d usually refrain from pulling out until the festive party season; however, Ralph Lauren, Elie Saab and Casa Preti have convinced me to wear it starting now, throughout winter and well into early spring.

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And just like that, another fashion month draws to a close, ending with the appropriate level of couture-meets-casual that only Paris could deliver. Whilst New York, London and Milan experiment with eccentric maximalism and tried-and-tested minimalism, Paris sits confidently in the middle, knowing exactly how the French want to dress, and updating it slightly with each season to keep it feeling fresh.

Take, for example, Givenchy, Tom Ford, Balenciaga and newcomer Julie Kegels, where crisp shirts and jeans ruled supreme; or Lanvin, Carven and Gabriela Hearst, where whisper-light dresses swept down the runway. Remember the boxy, green utility jacket? Well, it's had a high-fashion makeover at the hands of Victoria Beckham, Hermès, Loewe and Isabel Marant, who all cropped the length and gave it pillowy volume, and then there was, of course, Chanel.

One of the closing shows of the season with a showcase at the Grand Palais, Blazy's star-studded event was full of the classic twin sets, knee skirts, and flap bags that make a collection immediately recognisable as Chanel, but the tutus? The "animal" tweed? The coat that can be folded back into a dress? Innovation is back in Paris, and we couldn't be more excited.

Wondering which styles the French fashion houses are into for next spring and summer? Keep scrolling to see the Paris runway trends worth having on your radar to get ahead of the crowd.

6 Trends from Paris Fashion Week Set to Define Spring/Summer 2027

1. Rococo-a-Go-Go

Style Notes: If you were to show 18th-century art references anywhere during fashion month, it had to be Paris, and right now we're at the beginning of a Rococo renaissance that France knows all too well. Leaning into the era’s love of excess, cinched waists, ruffles, lace, and watercolour florals were teamed with velvet, pearls and brocade—proof that for Acne Studios, Schiaparelli, Valentino and Vivienne Westwood at least, minimalism is taking a back seat to something far more playful.

Rather than feeling like a costume, though, this season’s version is all about styling decadent details with contemporary pieces to create a pretty-but-not-too-precious balance. (See Acne's military jacket and floral jeans as the perfect example). This is Marie Antoinette energy, but with a 2026 attitude.

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2. Tutti-Frutti Pairings

Style Notes: A splash of lime here, a dose of grape there; pastels might be lovely for spring, but when it comes to the colour trends really getting people excited this fashion month, the heroes are fruity brights that are best worn stacked on top of each other. Across the runways, designers swapped "safe", tonal hues for bold combinations of lemon yellow, cobalt blue, tomato red and punchy pinks, proving that clashing shades can feel surprisingly polished when in the right hands (that means you, Sarah Burton, and that perfect baby-pink-and-magenta look at Givenchy).

The trick is to embrace the contrast rather than overthink it—try a bright blue shirt with a yellow pair of trousers, or a vivid red knit paired with an equally saturated skirt. After seasons of quiet luxury and beige, this joyful approach to dressing feels like the exact reset we needed.

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3. Wedge of Glory

Style Notes: Shuffle over, slingbacks; there's a new kid on the block. Though, instead of "new", perhaps it's more the return of an old favourite. Chemena Kamali's tenure at Chloé has given us a lot of things, but quite notably the reinvention of the wedge from "dated" holiday sandal to luxurious, covetable accessory, and after her smash-hit shoe, designers are enthusiastically following suit.

Spotted in sleek, sculptural shapes at Casablanca, Elie Saab and Victoria Beckham, and in classic leather and wood at Vivienne Westwood (and of course, Chloé), the modern wedge feels surprisingly polished, and we're happy to see any shoe that gives you the height of a heel without sacrificing comfort. Whether you wear them with floaty blouses and jeans in spring, or airy minidresses next summer, the return of the wedge proves that practical doesn't have to mean predictable.

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4. Glamour Goth

Style Notes: I know what you're thinking, and no, you haven't accidentally stumbled across an autumn/winter trend recap; dark, gothic glamour really can work for the sunnier months too. Taking a more romantic turn at Paris Fashion Week, witchy, all-black looks were less "punk" and more of an exploration of the tension between pretty and powerful. At Ann Demeulemeester, outfits layered with black lace, sheer fabrics and leather seemed to appear in the dark after 18 looks of head-to-toe white opened the show.

Over at Dior and Balmain, shredded hems and ruffles shifted between ethereal and distinctly rebellious, while see-through, lingerie-inspired boudoir black emerged as the easiest way to tap into the trend at Ester Manas. The key to making gothic feel fresh for 2027? Pretty things up. Leave the chunky boots and big coats to autumn/winter. For spring and summer, pair a romantic black dress with a sexy heel, dramatic jewellery and plenty of black eyeliner. Essentially, if it's arresting enough to cause a stir on a night out, you've nailed the brief.

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5. Get Shirty

Style Notes: Sometimes you don't have to rewrite the rule book to get a seasonal piece that just works. The humble pinstripe shirt might not feel like something to write home about, but after appearing in just about every major show this season, its staying power is worth studying. With Paris Fashion Week proving classic shirts are anything but boring, from Dior's pinstripes with asymmetric collars tucked into tiered floral skirts to Tom Ford's contrast blazer styling, the runways offered a fresh spin on the preppy staple.

To keep stripes from drifting into nautical territory, try pairing them with bold colour à la Acne, or swapping out serious blues for something more unexpected like pink or brown. Easy, versatile and instantly elegant, the striped shirt might just be the fashion insider-approved basic worth investing in this season.

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6. Buckle Up

Style Notes: There it was, and only six looks in: the Celine show had opened to a relatively pared-back start, focusing on long black dresses and minimalist suits until a giant waist belt with a buckle the size of a dinner plate suddenly amped up the tone. We already knew that belts were having a major fashion moment (and once again Celine were the ones to kick-start the trend), but PFW took things one step further, making the real hero the buckle rather than the belt.

On shoes at Lanvin, bag straps at Acne, and open and loose at Courreges, oversized buckles brought a touch of Western-inspired attitude to otherwise polished looks, cinching everything from crisp shirting and relaxed denim to feminine minis. Not sold on the chunky hardware? You're going to want to Google Givenchy's compact powder belt; I'm convinced that even the biggest buckle sceptic will be charmed by such a playful approach to dressing up this season.

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In 2026, does any form of cultural cachet come close to that of being deemed a Chanel girl? For his fifth runway show at the helm of Chanel, Matthieu Blazy’s imagining of the modern Chanel girl feels as aspirational and energetic as his very first.

Untethered from any one moment in time, Blazy’s collection speaks to the successive chapters of Gabrielle Chanel’s story, allowing them to coexist with equal importance. The opening look brought us “Gabrielle before Chanel”, as a model emerged onto the bird-adorned runway in a pared-back, corsetry-inspired ensemble. A frosty silk slip dress was complete with a camellia and accessorised with Gabrielle Chanel’s own 2.55 bag from the Patrimoine archives.

Skirts remain one of the season’s defining silhouettes, and here the knee-length pencil skirt became something of a blank canvas. Blazy rendered it in gauzy silks and hardy tweeds, illuminated it with metallic threads and intricate beading, then pushed the silhouette to the other extreme with high-volume tulle skirts that brought a buoyant joie de vivre to the house’s codes. Dresses, too, swanned down the runway in shades of icy blue, pink and rich burgundy.

The collection indulged in eccentricity without ever getting lost in it. Printed shoes in unexpected shades of forest green bookended looks, whilst tummy-grazing necklaces were layered with intricate beading that formed tiny scenes. Pop-art playfulness sat comfortably alongside Chanel’s more demure signatures—most notably the enduring tweed skirt suit.

Because the Chanel girl has always existed somewhere between fashion and pop culture: tweed-clad, polished and elegant, but never entirely serious. Blazy’s version feels like a natural evolution of that archetype—more playful, more buoyant, and brimming with charm.

Naturally, a seat to witness the spectacle was one of Paris’s most covetable tickets, placing guests among a particularly impressive roster of Chanel girls, from Dua Lipa and Ayo Edebiri to Nicole Kidman, alongside Pedro Pascal.

Matthieu Blazy's Chanel world is expansive, energetic and full of possibility—and, as such, one that everyone wants to be part of.

Discover the Chanel Spring/Summer 2027 Collection:

Discover the Chanel Front Row

Parading down the runway over tulip-shaped fluid trousers at Kallmeyer’s recent New York Fashion Week presentation or sauntering through the streets of Paris over languid shirts, welcome to the invasion of the waist-snatchers. Indeed, cummerbunds, an almost alien concept for those unfamiliar with black-tie dressing or traditional formal menswear attire, are cropping up everywhere.

At Alessandro Michele’s autumn/winter 2026 collection for Valentino, they were rendered in candy-coloured ruched satin and adorned with ornate collarless jackets. For Conner Ives’ spring/summer 2027 show, the Bedford-born, London-based designer continued his obsession with upper-crust socialites by dressing models in the cummerbunds their husbands would’ve taken them to dinner in. Elsewhere in Manhattan, at Heirlome’s debut on-schedule show, they were rendered in lightweight silk and made quite the compelling case for adding a swash of fabric around your waist.

Of course, if you’ve been following the fluctuating trend cycle closely, you’ll notice this practice of tying something around your torso to create visual intrigue is by no means new. (A quiet rebellion against Coco Chanel’s most famous styling principle, “Before you leave the house, look in the mirror and take one thing off,” if you will.

First, it was longline scarves à la Alexa Chung and her horsebit Gucci style. Then it was slimline tasselled options that evoked an image of Kate Moss in the early 2000s with her useless skinny scarves. Now, the most tasteful dressers are pining for something that your Year 12 prom date might’ve worn at the behest of whatever store they rented their oversized suit from.

For the uninitiated, cummerbunds are a swath of pleated fabric that conventionally sits under prim dinner jackets. Despite originating in the Middle East and South Asia, in the West, the style has become associated with the uniforms of slick, cocktail-sipping spies like James Bond.

Fast forward half a century, and they’ve become a subversive nod to tailoring and an indisputable part of the modern dandy’s uniform, especially as this takes a more urban preppy tone. This was especially apparent at the recent men’s shows back in July, with Michael Rider at Celine the biggest proponent for the comeback. The creative director's first non-co-ed show for the French maison utilised colour to spruce up this forgotten, albeit superfluous, accessory: vibrant purple bands juxtaposed against red sweaters, fuchsia pink styles bumped up against beige jumpers.

Naturally, this "borrowed from the boys" styling inclination has trickled over into womenswear, with countless members of the style set finding innovative ways to incorporate it into their wardrobes. There are brocade options from Dries Van Noten that add an ornate finish to a classic black blazer, whilst Le Sundial’s corded iteration pairs seamlessly over a fluid maxi dress. Though originally intended to neaten up any tucking at the waistband, cummerbunds have become so much more than a functional accessory.

You could even take a shortcut by investing in something like Harris Tapper’s cummerbund skirt, which is a route similar to both Lorde and Olivia Dean, who attended the Met Gala and CFDA Awards in varying interpretations of Thom Browne cummerbund dresses, respectively. Either way, all that’s required to further elevate this humble sash is to emulate its cocktail-attire origins and team it with a shaken dirty martini. Let’s get waisted.

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"It's raining, it's pouring", goes the nursery rhyme. Quite literally, at the Chloé spring/summer 27 show in Paris this week. Not only did the heavens open on what had been a relatively warm week in the capital, but Chemena Kamali was already prepared, making a case for spring-shower dressing in her fifth mainline collection for the house.

Thanks to Kamali, we now have a clear idea of what it means to be a Chloé girl in every season. Summer is punchy, retro florals with high-waisted capris, autumn is high necks and checks atop gauzy, ruffled skirts and dresses; and winter is a thigh-high boot teamed with shaggy shearling. But what of spring? Well, as the lights and soundtrack lifted in the venue, you may not have been expecting such a sleek, pared-back take on Chloé's bohemian spirit.

Still undoubtedly French, feminine and always one of the most arrestingly romantic brands to show during fashion month, this season, it has been suggested by some that Kamali's ode to the history of the house is a swan song (whether the rumours of her exit are greatly exaggerated remains to be seen), but what is clear is that this is another collection designed by a woman with other women in mind.

Chloé Spring/Summer 2027 Review

The first look to open any show always sets the tone for what to expect ahead, and a bright white, tasselled sweetheart top and matching miniskirt told us two things: one, do not expect any more florals, and two, prepare for a very restrained colour palette. Across 54 looks, 33 were dedicated to black or white colour-blocking, and the colours that would be introduced later in the run would be muted pink, butter yellow, rusty orange and mustard. After a year of heady maximalism, this was Kamali's version of a palette cleanser. (Before you chalk this up to "pastels for spring", there was a slick, fire-engine-red waterproof and hat to break up the relative sweetness, but more on that later).

Continuing to play on this seasonal dichotomy, the tassel tops, minis and shorts began to give way to big broderie anglaise dresses reminiscent of sunny days in the South of France before the trenches began to appear. And if Kamali's debut will be forever remembered as the reintroduction of the wooden wedge, S/S 27 will be the reinvention of the trench coat. Cape trenches, scoop-neck trenches, cropped trenches, leather and vinyl trenches… It's high time one of the hardest-working pieces in the professional woman's wardrobe had some new life breathed into it, and here we have it in spades and shades, spanning the gamut from camel classic to pretty pink mini.

Teamed with these practical coats? A ludicrously impractical hat of course, and floppy sun hats are traded in for waist-grazing rain hats, folded up at the brim and asymmetrically balanced. Do we predict that they will be all the rage on the high street? Probably not, but an interesting approach to a season so often expectant of non-stop sunshine.

What to wear underneath your waterproof is equally compelling, and the suggestion here is cropped, lace-up blouses, long skirts and babydoll dresses. Sheer lace and broderie feature again, decorating co-ords and pretty separates, and with the reintroduction of black and white, we enter into an evening-focused selection of slimline suiting and lingerie detailing, culminating in the most exciting silhouettes of the collection: tiered, balloon-skirt dresses with barely there bralette tops.

Refreshingly, this doesn't feel like a collection geared towards red-carpet appearances; instead it focuses on building an aspirational wardrobe for the dreamers and dedicated Francophiles. With a little bit of something for everyone in the mix, minimalists will love the sharp blazers, maximalists will be drawn to the textured dresses, romantics can still buy classic, beautiful blouses, and the more experimental among us will have a field day with those glossy macs. Kamali has proven once again why Chloé never feels too samey and often ends up on every editor's "one to watch" list.

1. The Runway

2. The Accessories

3. The Front Row

Sure, there are always plenty of notable trends and viral moments, but the real highlights of fashion month don't just happen on the runway; they can be found in street style, too. Whilst I, like any other editor at Who What Wear UK, would have loved to shop Demna's reimagined Gucci clothing-store runway, or taken a trip through the hallowed halls of Chelsea College of Arts courtesy of Burberry's most recent presentation, it was what the guests were wearing outside the shows that had us truly captivated. After all, every attendee is someone within fashion's inner circle.

From editors to tastemakers, buyers to rarely spotted celebs, the street-style set live and breathe fashion, and over these four weeks, they offer something invaluable: looks that not only inspire but are also easily achievable. Because, let's be honest, when you’re bopping from show to show and weaving throughout the city, your outfit needs to work just as hard as you do. So naturally, figuring out which pieces the It crowd are relying on now makes sense.

As the month is drawing to a close (and there's only Paris Fashion Week left), there's enough real-life fodder to dissect what exactly the fashion set is buying this autumn. Think statement-making jackets that command attention, or one-and-done dresses that will take you from brunch to late-night dinner. Fashion's best-dressed consistently pull out all the stops, but this doesn't mean that their wardrobes are built on fleeting, trend-led buys. In fact, when looking at this edit, you'll notice quite the opposite.

Scroll to shop the eight cult buys that the fashion set can't live without now. These pieces will work overtime, season after season.

8 Cult Buys Everywhere This Fashion Month

1. Ralph Lauren Alira Wool-Blend Donegal Tweed Jacket

Style Notes: You can never go wrong with a cropped jacket in autumn. But if you’re after a style that feels fresher and infinitely cooler, Ralph Lauren’s Alira Wool-Blend Donegal Tweed Jacket is the one to see. Pairing just as well with jeans and a maxi skirt as it does with leggings and riding boots, this quietly luxurious, throw-on-and-go style has been everywhere this month.

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2. Prada Bonnie Bag

Style Notes: There's not much Gen Z It girl Olivia Neill can’t convince me of, but her penchant for the Prada Bonnie bag certainly has me paying attention. With its sleek east/west silhouette and perfectly distressed leather finish, the bag feels equal parts nostalgic and current. Plus, it looks especially fun when styled with a crop top and smart midi skirt.

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3. Zara Linen Blend Fringed Jacket

Style Notes: The definition of low-effort, high-impact, Zara's Linen Blend Fringed Jacket is one of this season’s best-selling high-street buys. If you haven't seen it on socials, it may well have passed you on the street, and I particularly adore how it looks styled with tan trousers and a snake-print bag.

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4. Miu Miu Embroidered Knee-High Boots

Style Notes: Probably my favourite fashion week, Milan is a treasure trove of fantastic cult buys. And in fashion's most formidable location, it was only a matter of time before this pair of Miu Miu boots made the rounds. Simple in design yet striking in impact, they lent an effortless finish to this show-goer’s look (see above), quietly elevating her playful minidress, grey cardigan and loose black blazer.

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5. Saint Laurent Technical Jacket

Style Notes: From the new face of Rhode, Alexandra LeClerc, to fashion girl and podcast host Paige Desorbo, Saint Laurent’s zip-up jacket is a big hit. Tapping into the technical-jacket trend whilst still managing to feel timeless, this piece strikes the rare balance between fashion-forward and functional. For a more grounded take, swap out heels for ballet flats. Trust me: you’ll look just as chic.

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6. Tory Burch Romy Suede Tote

Style Notes: Sometimes a supersized bag is necessary, especially when you’re on the go and need a change of shoes. And in the city that never sleeps, the Tory Burch Romy Suede Tote was a clear favourite. Minimalist in design but extensive in space, the suede finish and soft slouch are a timeless combo. It happens to pair particularly well with an all-white look and brown Mary Jane ballet flats—a super easy early-autumn look.

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7. Zara Striped Shirt With Frog Fastening

Style Notes: This year, fashion's best-dressed have cottoned on to not one, but two affordable Zara gems. Finished with the currently trending frog fastening, this simple blouse feels anything but basic. Instantly elevating justt about any bottoms you pair with, it proves that great style isn’t only about big-ticket buys.

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8. Proenza Schouler Naia Maxi Dress

Style Notes: This season has been awash with dopamine-inducing shades, but vibrant orange has quickly emerged as a favourite autumn-wardrobe colour. Channelling the balmy, sun-soaked vibe we're already missing from summer, this Proenza Schouler Naia Maxi Dress speaks volumes without actually doing much. Bold yet effortless, it's the kind of piece that turns heads whilst still feeling entirely wearable.

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Jonathan Anderson is in a sentimental mood. Since his appointment, the Northern Irish designer has made it clear that, much like his predecessor, he is a designer who creates beautiful pieces for beautiful people. As Christian Dior said, albeit apocryphally, "My dream? To make women happier and more beautiful."

Under his helm, Dior has returned to a more enchanting and feminine sensibility. Shows are now staged "en plein air" at the Le Bassin Octogonal in the Jardin des Tuileries; campaigns are shot in verdant parklands; collections are underpinned by a fascination with the natural world, resulting in darling lily pad heels and charming frog minaudières.

For spring/summer 2027, this green thumb grows more potent as a cluster of camphor trees, enveloped in mist, sets the scene for a collection that reimagines Dior’s archives through an idealised, organic lens. This process began with Anderson stumbling across the traditional Chinese practice of rolling wénwán walnuts, explaining that it "reminded me of how we can find knowledge and preciousness in nature."

Dior Spring/Summer 2027 Review

Over 65 looks, the concept of the sublime was mined through two distinct outlooks: a reverence for Dior’s signature motifs that were planted almost 80 years ago, and an homage to the Romantic art movement from the late 18th to early 19th centuries, which saw emotion and bucolic landscapes prevail. "The inherent nature of pieces from the archive is articulated in new ways," Anderson adds in the show notes.

Opening the show, which is already a standout of the Paris Fashion Week schedule, was a slew of pieces as diaphanous as the haze that cloaked the pond-like runway. These silhouettes also closed the show, nodding to the ouroboros-like quality of the wildlife that Anderson finds so inspiring. Pieces in pinstripe, tartan and Prince of Wales checks were rendered as light as air. Breathless in their disposition, like Botticelli’s personification of Zephyrus (the personification of the west wind in Greek mythology) from his masterpiece "Primavera", they exhaled life and movement into these styles.

Elsewhere, hand-cut, featherweight petals adorned cropped jackets and miniskirts, evocative in shape of the frou-frou sets seen in his debut collection. Strings that resembled leis hung as earrings from a single ear, continuing this styling note seen in almost all of Anderson’s shows.

Accessories were particularly prominent throughout, especially as one of the most subversive details came through the fine body chains that dangled down torsos like wired headphones. In the back half of the show, bags were fixed with four-leaf clover motifs or presented as a swan-shaped vanity case. Eagle-eyed fans will also spot the return of the saddle bag on the runway.

The most remarkable elements, however, were the looks that directly unravelled the past. Several pieces riffed upon Dior’s famous La Cigale dress from 1952. Deriving its name from a cicada, the piece features soft lines that protrude from the hips at a convex slant. Staying true to its cocktail origins, Anderson’s iteration is made from fairy floss-pink pleated tulle and boasts a strapless neckline.

Additionally, houndstooth, which first appeared in Dior design lexicon when designing the "English petticoat" in 1938, appeared in wispy dusters and cropped jackets. You can already see the front row, including Rihanna, Jennifer Lawrence, Anya Taylor-Joy, Greta Lee, Rosalía and Inde Navarrette, clamouring to get their hands on these vintage-inspired shapes for their next red-carpet appearance.

This act of transparency almost felt like a quiet rebellion, because in these precarious times, clarity isn't the ultimate antithesis. The show notes summarised this best, declaring, "Shifting into a summer sensibility, the collection anticipates a warm breeze: with lightness comes movement."

1. The Runway

2. The Front Row

3. The Accessories

4. The Setting

In case you were unsure about whether fashion is still undecided between pared-back minimalism and all-out maximalism, Milan’s runways are making one thing abundantly clear: subtle dressing is taking a back seat for spring/summer 2027. Across Milan Fashion Week, designers have embraced printed skirts, exposed lingerie, playful proportions, clashing colours and a very deliberately undone approach to getting dressed (I'm looking at you, Moschino). Whilst Prada went all-in on the statement skirt, Fendi and Marni gave exposed bras a starring role; all signalling a broader shift towards expressive clothes that feel imperfect, thrown on and, quite frankly, more fun. And if you saw that clip of Anok Yai walking down the Gucci runway nonchalantly shrugging on a fur over a mini, you'll know exactly the energy that I'm talking about.

As is so often the case, Milan could be thought of as one of the most trend-defining stops of the S/S 27 season. Whilst the Scandis settled into the slow life during Copenhagen, and Londoners are returning to their rock and roll roots, the Italians are shaking things up for spring, and experimenting with sheer layers, unexpected colour combinations and an altogether new approach to polished dressing (avert your eyes, conservative nonnas). Curious to see the styles set to make an appearance again next spring/summer? Keep scrolling to see the surprising Milan runway trends we’ll still be thinking about long after fashion month is over.

1. An Extra Scoop

Style Notes: After the past year of funnel jackets stubbornly zipped up to the chin, the scoop neck is quietly emerging as one of Milan’s prettiest S/S 27 trends, with designers favouring wide, curved necklines that show just enough skin without feeling overly revealing. At Alberta Ferretti, scoop-neck tank tops were tucked into long skirts; meanwhile, the Ferragamo collection leaned into sheer, chest-exposing layering that affirmed the décolletage as the season's most important erogenous zone. It isn't a trend that is going to appeal to everyone, but there is beauty in its simplicity, and making this small adjustment to your neckline is exactly the kind of trend that can instantly make a simple vest, knit, or dress feel that bit more considered. Expect to see it everywhere come spring.

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2. Gloss Over It

Style Notes: Looking for a trend that packs a punch for spring/summer? Forget rose-tinted glasses; the Milanese runways were all about shiny, happy pieces, giving glossy vinyl and translucent PVC a much more elevated spin. Swapping the usual futuristic connotations for sharp tailoring and sleek, body-skimming silhouettes, Ferragamo made a particularly strong case for the trend, showing translucent rubber dresses and high-shine vinyl trenches in an otherwise grounded collection. And over at Anteprima, lacquered skirts styled up white shirts and glossy camisoles brightened up basics. The trick for wearing it next season? Think less fetish costume and more glossy statement piece—a vinyl jacket, pencil skirt or sheer coat layered over a monochrome 'fit.

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3. Get Waisted

Style Notes: Millennials, assemble: the waist belt is officially back, but for 2027, it’s anything but an afterthought. Across Milan, designers used belts to cinch languid silhouettes at the waist, to add structure to softer pieces and, in some cases, become the main event. At Ferragamo, belts were styled as decorative, waist-defining accessories, with some looks even stacking two together, whilst Ferretti took the trend in a much bolder direction with wider, chunkier styles similar to Obi belts worn atop sweeping skirts. The result feels less about simply holding your outfit together (quite literally) and more about giving your silhouette some shape, so if you’ve got a belt languishing at the back of your wardrobe, now might be the time to dig it out and wrap it around the waist of your high-rise skirts.

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4. Blue Shirt Supremacy

Style Notes: No, it might not be reinventing the wheel, but if the Oxford shirt isn't broke, don't fix it—especially in a professional shade of powder blue. Milan is making a convincing case for moving beyond the classic white button-down, with smart shirts appearing in plenty of new-season guises, with MSGM styling blue shirting with everything from tailored trousers to sheer skirts, and MM6 quite literally hanging one from a model's front in the form of a makeshift dress. The best part? It’s an incredibly easy trend to bring into your existing wardrobe; Just swap your usual white shirt for a hit of blue and suddenly even the simplest jeans-and-shirt combination feels a little more considered.

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5. Delicate Denim

Style Notes: Whether skinny or stovepipe, barrel or baggy, the only thing just as important as the shape of your jeans next spring is how they are finished. With designers playing with everything from unexpected colours to embellished details, a simple blue jean simply isn't enough for the Milanese fashion set, and delicate details are reigning supreme. At Dolce and Gabbana, red lace climbed up seams, whilst Ermanno Scervino and Genny denim sported floral motifs perfect for the sunnier seasons. Florals for spring might not be groundbreaking, but they do make denim feel less like an everyday basic and more like the starting point for your entire look.

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6. Pretty in Pink

Style Notes: A calming palette cleanser after chilli red, pretty pastel pink is shaping up to be one of S/S 27’s most prolific colour trends, bringing a softer touch to Milan’s bold brand of dressing. At Marni, the delicate shade appeared alongside burgundy reds, orange and moss green, creating an unexpected contrast between sweetness and something more polished; elsewhere, MM6 used pale pink satin to create a fluid, softly romantic silhouette. The key to wearing it next season? Think less sugary and more sophisticated:| washed-out pinks, silky textures and grown-up tailoring make the colour feel surprisingly chic, whether you opt for a head-to-toe look or simply add a pastel-pink knit or shirt to your usual wardrobe.

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It’s official, London Fashion Week has come to an end, the spring/summer 2027 shows have been presented, and I haven’t stopped thinking about them since. While Laura Weir lures the heavyweights of British fashion back to home turf as a part of the British Fashion Council’s greater plan to restore London Fashion Week as a must-attend affair, something else has been bubbling under the surface. This season boasted a sea of debuts, and emerging talents finding their feet and getting people talking. London has always been an incubator for out-of-the-box designers; we have some of the most famed fashion schools in the world with graduate shows that capture the attention of the industry. Between London’s taste for disruption and support such as Fashion East and NEWGEN, it’s no surprise that the smaller designers on schedule are able to pull big crowds. We don’t underestimate younger brands here, we embrace them. Here are some brands to pay attention to for SS/27.

6 Emerging Designers From London Fashion Week SS/27 You Need to Know

Agro Studio

Last season was my first Agro Studio show and their first in the official schedule. The collection was moody: a throw together of Leather Daddies, Wuthering Heights, shiny tracksuits, heritage outerwear and the perfect party girl gowns. This season they leaned into couture techniques for a collection titled ‘Glass Body’ which was a study on glass—not just as a material—but as a vessel for light refractions and transparency. Purple acted as a throughline and not just because it’s an ‘It-colour’, but because purple is actually a trick of the light. Outside of violet, purple only exists because of our brains bending the linear light spectrum between red and blue. Backstage the Agro boys described their chosen aesthetic this season as ‘soft club’, which explains the finale soundtrack where Kylie’s Slow was blasted into the Collins Music Hall as the looks received rapturous applause.

Goyagoma

Traiceline Pratt is a name that’s been gaining traction since last season. Pratt is the mind behind Fashion East brand, Goyagoma, which is quickly becoming known for its luxuriously cool outerwear. Even for SS/27 Pratt bestowed one fab coat on us for the final look: A plush, long sheepskin with a voluminous, A-line skirt. Other standout moments from the collection full of elevated, every day pieces were floor length, easy gowns adorned with long, beaded belts. One in green, one in white and quite frankly if you’re reading this as a bride it’s a dress you should consider.

Giu Rosa

If Conner Ives' offering in NY was the Prada, Giu Rosa would be the rebellious little Miu Miu sister. Those same acidic, spring brights took centre stage but the flirty dresses accommodate bare-midriffs and the same peaches and yellows also made an appearance on hair that belonged to last night. The V-neck knits paired with eccentric skirts was a great prequel for the happenings in Milan. Giu Rosa’s ‘Hi, Society’ mantra evokes a gauche perspective on the lavish lifestyles of the privileged few. The looks dismantle expectation and capture that adolescent attraction to anarchy that we often lose along the way. I want to be a Giu Rosa girl!

Liza Keane

I walked into Liza Keane with zero expectations. It was Keane’s debut and I went in blind. Post-show I only had two words: Brutalist Baptism. The show began with men in their drawers painted grey, climbing onto cement blocks and becoming human-scaffolding to hold up lighting and what would become a structure containing water that models passed under and emerged from drenched. The looks were apocalyptic battle dress. Moulded black leather, clear and abstracted latex and all-consuming hoods. For accessories we saw deep bags for carrying arrows and matte motorbike helmets. Imagine if the rapture began during a weekend at Berghain.

Sol Hansdottir

I got to visit Sol’s studio a few days before her on-schedule presentation and she explained that whilst she loved complex pattern-making she was very aware that her clothes had been mostly used for performances, red carpets and editorials. For SS/27 Hansdottir’s driving force was to make ‘clothes to wear to Tesco’. The collection had these open-backed skirts that revealed capris which became a motif. Models dressed themselves as they walked, adding little tops that tied at the back over their baggy tees. Hansdottir's efforts to show an effortless look came through with that live demonstration. Things to throw on as you walk out the door, without sacrificing her creativity.

Francesca Lake

Francesca Lake held a presentation that was a depiction of Jamaican culture that felt like the most clear cut exploration I’ve seen in a while. To be clear, I am not Jamaican, but I am Nevisian and the references to the Bull used in Mas (rooted in Nevisian folklore) were not lost on me. The collection, named ‘Wake The Town’ leans into the idea of procession, masquerade and wake to show a nuance of Black pride and audactity. The looks themselves fused the old with the new creating its own identity. The shoes were Manolo, the poetry was Patois and the collection was a success.

FYI, three wardrobe heroes just got a new season makeover. At Gucci’s Spring/Summer 2027 show in Milan, Demna put a new-season spin on leggings, knits and shirts, imbuing these wardrobe staples with the house’s signature mix of excess, glamour and party-girl energy.

From the coolest way to wear leggings right now to the shirt-styling trick that makes an outfit feel much more considered, here are the three Gucci-approved formulas to borrow this season.

1) Jodhpurs Tucked Into Boots

Style Notes: At Gucci, Demna swapped sporty lycra leggings for jodhpur-inspired styles, tucking them into tall riding boots to create a sleek, elongated silhouette with a notably equestrian energy.

To get the look, trade your usual shiny suspects for a more structured pair, add tall leather boots and suddenly the humble legging feels its most pulled together. Fancy a gallop around the park, anyone?

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2. Preppy Polos

Style Notes: At Gucci, Demna gave the humble polo knit a sharper attitude, plucking it away from its usual denim pairing and introducing it to some far more elevated combinations. Worn with leather and layered with jewels, the ubiquitous staple takes on a cooler energy, bringing a little tension to polished outfits and making the familiar feel fresh again.

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3. Layered Shirts

Style Notes: Demna’s Gucci knows that more is more, and that philosophy extends to even the most straightforward wardrobe staples. Case in point: the humble white shirt, which is layered up rather than worn alone. The extra layer adds structure and interest to make an otherwise basic outfit feel much more intentional.

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Max Hurd is a Who What Wear UK editor-in-residence and London-based art director, tastemaker, interior stylist and creative consultant. A collaborator and advisor to leading luxury brands including Manolo Blahnik, Farfetch, Asprey, Cartier, H&M and Patrón Tequila, his exuberant aesthetic—which he describes as "Oscar Wilde meets Marie-Antoinette by way of a Brazilian bordello"—enables him to curate, write and create across interiors and culture.

I am an avid believer that colour is good for you. I don’t mean in an "eat the rainbow" kind of way (Although, yes, that kind is also good for you), but rather that being surrounded by colour has a positive effect on not only your mood, but your entire outlook on life. I have built a career in interior design with this way of thinking, and I strongly believe that the same rules should apply to your wardrobe.

I often find that when I am out and about, I am completely disoriented by the monotony of other people's outfits. It seems like I am constantly faced with an ever-expanding army of muted greys, browns, blacks and navy. As I am faced with this sea of mundane choices, I often wonder why. Why choose to dress like everybody else? Why dress the same every single day? Surely you didn't reach for that grey hoodie this morning and think, "Yes, this is exactly the image I want to project out into the world today", did you?

The earliest record of clothes being dyed is from 34,000 BC. Even our prehistoric ancestors knew that colour was the way forward! Fast forward to 2026 and we are seeing fun little snippets of colour popping up in surprisingly unexpected places. Celine, for example, showed ludicrously soft-looking gloves in reds and lilacs, and the up-and-coming darling of the London fashion scene, Geordie Campbell, had his male models parading down the runway in colourful cobalt blue tights, which speaks to me for reasons of a doublet-and-hose nature!

Now, whilst I might advise against turning up to work in tights and Y-fronts, inserting a dash of colour somewhere unexpected on your person is a very good idea indeed. If our prehistoric parents can do it, so can you! And if you're nervous to inject some colour into your bore-drobe, here are my top tips.

5 Ways to Embrace Menswear's Colourful Clothing Trend

1. Not Your Grandpa’s Jumper

Style Notes: Over the past few years, we have seen a huge rise in what I have termed (clears throat), the "fashionisalisation" of knitwear. It started with a rise in the oh-so-cosy classic Aran fisherman's jumper, then Alexa Chung did a range of perfect knitwear under her eponymous ALEXACHUNG label (which was beyond good—just ask my moths!). Today we also have the legendary S.S Daley animal jumpers. I am the proud owner of his now-iconic green lambs jumper, and I can guarantee that nothing brings a smile to my face like my woven flock.

Colourful knitwear is elegant yet remains playful in a way that colourful sweatshirts are not. For the uninitiated, sweatshirts become sportswear very quickly, and in my opinion, sportswear is never refined—I don’t care how many zeros are on the price tag. Colourful cashmere, whilst being fabulous, may tap-dance slightly too close to "feminine" for the average man, who may favour a chunky knit with a dash of colour, à la Horatio jumpers. But for women, anything goes.

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2. Brighten Up

Style Notes: The neck is the scaffolding of the face, both anatomically and where accessorising is concerned, and as the winter months drag endlessly on, our faces take a hit. Our skin gets drier, paler and more washed out, so it needs a lift, and I don’t mean à la Kris Jenner. We don't all possess the makeup skills (or desire) to attempt anything with cosmetics, so use a dash of colour around the neck to bounce some life back into your face.

Red is my favourite colour, and in the winter you will rarely see me without a strip of red fabric around my neck in the form of a neckerchief, scarf or even a miscellaneous fabric cut-off. Not only is it a great way to brighten up the face, but your entire outfit can quite literally be tied up in that nice little bow around your neck.

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3. Put a Sock in It

Style Notes: At the other end of the scale, there's socks. I would almost argue that the moment a boy is thrilled to receive socks as a gift is the moment he becomes a man. And personally, I love a jazzy sock. Whilst there is a time and place for a comical novelty sock (perhaps on days you choose to wear boots), a well-timed, well-executed sock in a dazzling colour can, much in the same way as a neckerchief, tie together a whole outfit. What I love about a pop o' sock is that they can often provide an element of surprise. A soberly dressed gentleman just has to cross his legs on the tube to reveal a yellow sock, and it's like a ray of sunshine peeking out from behind a dark cloud.

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4. Pick a Pocket or Two

Style Notes: Now, hear me out: I know the very mention of a pocket scarf conjures images of Poirot, Mr Bean and maybe your grandfather; however, when utilised correctly, it can add a certain je ne sais quoi to an outfit. The key to weaponising this piece of kit to the fullest effect is not to be overly prissy about its placement. Nothing screams "senior prom" more than a crisply ironed, neatly tucked pocket square in a breast pocket.

I encourage you to be fast and loose with whatever length of fabric you decide to go with. Tuck it in with the insouciance of a New Romantic! I personally love to leave mine trailing down the front of my blazer.

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5. The Not-So-Humble Cummerbund

Style Notes: Much like Michael Rider showcased in the Celine spring/summer 2026 menswear show, I think it is high time to bring back the use of colour through the cummerbund, and let's do it with a bit of pizzazz. They are immensely flattering pieces of kit and particularly useful around festive season. I’d even argue that, more than any other item in the formal rail of a man's wardrobe, they can take a good evening outfit and make it a great one. For too long, black and white have dominated this particular space, but personally, I love a softer colour like pistachio or candy-floss pink. Think pastel, perhaps paired with a white blazer and black trousers. Divine!

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So, as winter approaches, remember: the sky may be grey, but our wardrobes don't have to be—that much is clear in the menswear collections. And with that in mind, as we head into autumn and then winter, I demand that, rather than feeling the seasonal blues, you wear them instead!

And just like that, London Fashion Week spring/summer 2027 draws to a close. And what a season it was! From the highly anticipated return of two major British houses, McQueen and Mulberry, to the inclusion of some high street greats like M&S and H&M, as well as the continuing plethora of emerging designers such as Ahluwalia, Chopova Lowena and those represented by Fashion East, it was no shortage of fun, frivolity and genuine innovation.

Starting strong with the bigger names, SS/27 had something to prove in London. Under Laura Weir's leadership at the British Fashion Council—where she has made a major impact in what feels like no—this season welcomed Mulberry and McQueen back on the London schedule. Whilst McQueen had been showing in Paris (under creative direction from Seán McGirr), Mulberry hadn't shown at all since 2020, taking a six-year hiatus from ready-to-wear. Where Christopher Kane's first Mulberry collection showcased pieces cleverly representing the shape of the iconic flap of the brand's signature Bayswater bag, the McQueen show was all about the duality of opposing forces: the historical and the modern, the sacred and the subcultural and dark gothicism alongside sultry and soft textures.

Of course we can't mention London and not speak about Burberry, who as always, closed London Fashion Week on Monday evening. Noted by critics as being one of, if not the, best collections by creative director Daniel Lee, it offered everything one wants for spring; light pastels with pretty, feminine flourishes such as sequin and embroidery, as well as a whole new look for the house's iconic trench coat. For example, my personal favourite was one in a light blue organza sheer fabric (one of the most dominant trends of I spotted on the runways), that was covered in embellished beading to look like wisteria.

The organza trench coat wasn't the only outerwear trend noticed. Raincoats—an item often overlooked as one to only be worn for practicality in mind—were everywhere in different shapes, sizes and patterns. Stripes at Roksanda, checks at Mulberry and Burberry, plastic at Natasha Zinko... Who knew this staple could be so chic? Possibly my favourite observation of the week was the popularity of big knickers. They came embellished at Erdem, in leather and silk with appliqué roses at Simone Rocha. Similarly, exposed bras—a trend I predicted would dominate last spring—are still having a moment, which was confirmed by the Prada show in Milan. This falls into our 'Boudoir Dressing' trend, which encapsulates the romance, femininity and nostalgia for the lace lingerie, silky slip dresses and feathered gowns that one might find in a ladies boudoirs in the Golden Age. On the contrary, this trend sits alongside some shows that made a strong case for the return of 2000s rock, indie and emo subcultures, but more on that below...

5 Trends From London Fashion Week Spring/Summer 2027

1. Boudoir Dressing

2026 has been said to be the year of whimsy, it's also the first time we've seen a strong resurgence of 1920s style since Karl Lagerfeld introduced it again the 2000s at Chanel. And what is more whimsical, more Golden Age-coded, than dressing like one is sat lounging in a plush boudoir. Lace camisole dresses were spotted at Coquette-favourites ssuch as Yuhan Wang, Ashley Williams and Simone Rocha, where as feather boas and opera coats that slung casually off the shoulders were seen at Erdem. Adding to this were exposed lace bras at Chopova Lowena, McQueen and Susan Fang. So if you happen to sleep in something this pretty and fabulous, perhaps you needn't get dressed in the mornings come spring at all.

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2. Big Knicker Engery

There's nothing I love more than when fashion is a little provocative, or better yet, silly. The presence, or lack thereof, of clothing on the bottom half, showing off some fabulous pants, was without doubt my favourite trend on the London runways. Where Erdem embroidered their big knicker-shorts with beading and sequin, Simone Rocha offered pairs in leather and silk. Yuhan Wang went filly and checked, and styled at times with two layered together. Natasha Zinko's on the other hand—subversive as ever—came teeny tiny and adorned with a slogan on the front. The memo was clear: put your panties on display, please!

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3. Rock Chic 2.0

It's no secret that we've been anticipating the return of Indie Sleaze for some time. Whilst London, in fact all of the UK, was integral to this movement in 2011, I want to make a case for a more specific rock-coded subculture. Welcome, Camdencore (OK, perhaps I've just coined this, but hear me out...)
Indie sleaze might have given us Napoleon jackets and American Apparel, but for SS/27, the rock influences get a little heavier. And it's more than wearing black, leather and skinny jeans. John Richmond showcased punky leather jackets, studded belts and spiked chokers. Richmond also offered slouchy peep toe ankle boots, fascinators and pop-punk pink—very emo-coded. So perhaps we're due a rock revival? Get ready to enter your Avril Lavigne, Ashley Simpson era.

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4. Rad Raincoats

Spring may come with the promise of better weather, but we should also know to expect some April showers. As such, the runways delivered something quite practical: raincoats. You might be thinking, "But wait? Raincoats aren't new?" Wait until you see them! These rad raincoat styles are rebranding what you knew about such a functional staple. Embellished at Burberry, checked at Mulberry and plastic at Toga and Keburia, there's protection against the elements no matter what your style. Just be warned, we can't guarantee their waterproofness.

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5. Orgasmic Organza

The use of organza was hard to miss, but what I found most compelling was the varying interpretations and uses. Organza's delicate softness most often lends well to ultra feminine creations—see them here put alongside florals and lace at Toga and Simone Rocha—but there were so many other placements that felt genuinely fresh and different. At Mulberry, Kane layered golden and iridescent organza patches one on top of the other to create textured shift dresses. At Ahluwalia, it sat next to fringe, silks and sportswear. Roksanda, Agro Studio and Pauline Dujancourt used organza to create structure, lending a sense of modernity and the avant-garde. But at McQueen, employed organza to give volume to the shoulders, ruffles to the jackets, which when styled with sheer black trousers and a knee-length skirt, felt cool, dark and irreverent. Just like Lee McQueen himself.

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Lightness prevailed over the final day of London Fashion Week, with an unceremoniously British blue sky looming above as Daniel Lee unveiled his spring/summer 2027 collection for Burberry. The English designer, back on home soil for a few seasons now, has made it a part of his design methodology to toy with the elements, be it the earthy setting of summer festivals like Glastonbury, the lanolin-coated interiors of greasy spoons or the misty and moody banks of the Thames after dark.

Burberry Spring/Summer 2027 Review:

This time around, he took a more sprightly note with an uplifting palette and optimistic embellishments that proved, when the sun is high and the air is still, the United Kingdom is an especially superb place to be. This notion of serenity was woven throughout the entire collection, from embroidery that mimicked the native wildflowers that grow in abundance in country meadows, to verdant tennis lawn greens that garner international attention and even the strawberries and cream that become a staple cuisine this time of year.

As Lee himself claimed, this collection was Burberry at its most soulful. Over 61 looks, including one modelled by rapper Central Cee, Lee looked to the fundamentals of British dress, something the house has been setting a precedent for since 1856. “There’s an intentional imperfection: the idea of owning a piece, living in it.” Lee continues, acknowledging that these silhouettes were a return to “something instinctive… something felt…something true.’

The beauty of British dressing lies in its rebellion. Though the pieces felt quite put together, there was a relaxed undertone permeating each ensemble. Instead of structured trench coats, energetic anoraks with parachute-like volume added bounce and dimension to pastel dresses. Slip dresses were ornamented with sequins in sweet-shop tones, borrowing from the playbooks of Dries Van Noten and Miuccia Prada, albeit rendered in a way that felt completely British as they rivalled Mimosa buds and lavender fields.

There was an adjunct note of heritage too, especially through the tailoring and sportswear that was on display. If anything, it felt more youthquake-inspired, with pieces intended to look like they had been borrowed from a grandparent’s wardrobe with baggy fits and vintage cuts. This latter note underpinned the entire collection, with Lee looking to Burberry’s archives. Indeed, running across it all is Celia Birtwell, the British textile artist whose prints defined the look of the 1960s and 1970s.

A pioneer of print and best friends with David Hockney, her own visual language became a reference point for Lee to mine the signature Nova Check. Here, this print becomes distilled into clean lines and geometric space, like the seats guests sat on that evoked the animation style of Disney’s London in this era, as seen in films like 101 Dalmatians. The soundtrack reinforced this notion of nostalgia crashing with modernity, as David Bowie’s atmospheric and all-encompassing quality backdropped it all. Slightly hedonistic, entirely individualistic, these pieces evoked a bygone era of Mary Quant, King’s Road and Biba fashion boutique.

1. The Collection

2. The Front Row

3. The Accessories

Fashion week may be known and loved for its stand-out looks and ostentatious styling choices, but somewhere between the clashing colours and unexpected textures there's a secret world of expertly-curated, minimalist moments that can all too often be overlooked. Less attention-grabbing, less headline-worthy, less clickbait-y, and for those of us with an undeniable affinity for minimalism, a whole lot more tempting.

Of course, we'd never suggest that designers should ditch the drama. Quite the opposite, in fact. After over a decade of attending some of the biggest fashion shows all over the world, big runway moments full of eye-catching pieces and unexpected sartorial details are usually what make me and my fellow editors, stylists and high fashion fans discover and fall in love with new labels. But when it comes to actually wearing the clothes and considering which I'd like to find in my own wardrobe, it's usually the more timeless looks, the ones that don't make the headlines, that I'm adding to my mood board.

But which brands showcased the very best pared-back wardrobe inspiration for autumn 2026? Keep scrolling to see our pick of the 8 runway looks that could've come straight off our '90s minimalism mood boards, and our pick of the products we're buying to replicate each one right now.

8 Runway-Approved Minimalist Looks for Autumn

1. Slimline Sets at Alaïa

Style notes: The first time I saw this Alaïa look on the runway back in March, where Pieter Mulier was showcasing his final collection for the fashion house before taking over at Versace, I was torn. On the one hand, wow. On the other, I have a two-year-old who is remarkably consistent when it comes to covering me in whatever he's eating. Mulier's Alaïa swan song was surprisingly understated. No dramatics. No accessories. No noise. Instead, he perfected the art of minimalism, serving up the sort of clothes every woman I know wants to wear. I'll just have to wear mine with an apron.

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2. Square-Neck Simplicity at Calvin Klein

Style Notes: There are some brands you can really rely on when it comes to sartorial minimalism, and Calvin Klein is one of them. This square-neck column dress was one of our favourite looks in the whole autumn collection, and it was also one of the most understated. A perfectly '90s-inspired look that we can only imagine would've made Rachel Green's heart sing, we particularly love the simplicity of the styling. Paired with a square-toe flat and black clutch bag, it's a powerfully low-key look that's infinitely chic.

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3. Androgynous Suiting at Givenchy

Style notes: As tailoring gets more popular, brands are coming up with more and more ways to make it feel fresh. From Bermuda shorts to cropped jackets, embellished details and bold prints, there are seemingly endless ways to zhuzh up a suit. But if you're anything like us, sometimes you'll want to cut through the noise for classic, relaxed tailoring with minimal fuss. Going for an oversized fit and fluid shape is a great way of keeping the look timeless, and accessorising with a pastel shirt, a classic loafer and a black belt will never miss the mark.

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4. Strapless Dresses at Courrèges

Style notes: A white dress (particularly a strapless one), is the ultimate power player in minimalist dressing. Offering impact without craving attention, it screams elegance and luxury while, actually, not screaming at all. This Courrèges iteration was one of our favourites of the season, and we love the addition of a white neck tie to dial things up without adding too much fuss.

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5. Fuss-Free Denim at Toteme

Style notes: For something that the majority of us wear most weeks, jeans are a surprisingly uncommon feature on the runway. Of course, when they do make it, they tend to be pretty good. And none more so than this indigo straight-leg pair by Toteme, who know a thing or two about nailing minimalism. I particularly love the very subtle injection of colour via the cherry red pumps, while the accent necklace elevates the look without taking away from its effortlessness.

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6. Monochrome Moments at Michael Kors

Style notes: We must all remember that despite the word 'monochrome' often being used to refer to black and white, it actually simply means one colour. Any colour. But that one colour alone. And it's a great styling technique to use if you're a lover of sartorial minimalism but are feeling uninspired by a wardrobe bursting full of neutrals. Instead, inject head-to-toe colour into your looks by using this monochrome method. You'll still feel true to your pared-back aesthetic while introducing a little more personality into your outfits.

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7. Outerwear Outfits at Cos

Style notes: You know the days where even the idea of putting an outfit together feels like too much hassle? Those are the days you can be thankful that it's autumn, because right now there are few looks chicer than an outerwear outfit. Showcased perfectly at COS, this is where the coat is the outfit. Maxi length, high-necked, and potentially hiding your pyjamas beneath (they'll never know!), it needn't be bursting with print or colour to stand out. Clever styling details, like this robe-tied waist belt and elegant funnel collar, strike that premium-yet-understated sweet spot.

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8. Sheer Swathes at Joseph

Style notes: A minimalist sense of style doesn't necessarily mean an aversion to all drama, right? Because party season is coming up, and a sparkling column dress that drops from my collarbone to my toes has just shot to the top of my wish list. Perhaps not as low-key or understated as the rest of this minimalist's wardrobe, but it's the perfect 'party wear' for someone who doesn't like a lot of fuss. Simple in silhouette, comfortable, timeless and undeniably elegant, there are few party pieces that hit the spot quite like this one.

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After nearly a decade off the London Fashion Week schedule, Mulberry made its runway return this afternoon under the new leadership of industry veteran Christopher Kane.

For many in fashion today, a first taste of fashion joy may well have come in the form of a Mulberry Bayswater bag. As synonymous with the 2010s as the ankle boots and skinny jeans worn alongside it, the British label has long held a particularly soft spot in the hearts of those who grew up with it. Its return to the LFW schedule was therefore always going to draw a crowd, bringing together some of the industry's biggest names for Kane's much-anticipated debut.

The collection was tempered and assured, honing in on a fabrication that has long been central to the house: leather. It appeared everywhere, from dresses, coats and skirts to trousers, lapels, bags and shoes, cut into structured silhouettes that echoed the precision of Mulberry's accessories. Bayswater-inspired cut-outs framed dresses and jackets, while a subdued palette of black, brown, cream and grey kept things refined against clean lines and decisive draping.

Far from frothy, the collection's pared-back palette and structured shapes gave it a distinctly practical sensibility, reflected in the leather goods that helped build Mulberry's reputation. XXL bags brought both humour and functionality, while vinyl trench coats and exaggerated, puffed-up hoods added a playful edge to the otherwise considered collection.

There was room for a little after-dark glamour, too, though strictly no glitter. Instead, iridescent dresses were sliced into clever layers, offering a more grown-up take on disco dressing that caught the light with every movement.

A confident return to the Mulberry spirit: distinctly British, deeply rooted in craft, and grounded in the pieces that made the house a fashion fixture in the first place. Under Kane, Mulberry is rediscovering what made it so beloved—and giving those signatures a sharper, more contemporary edge.

There's a balance to be struck when creating to the theme of romance. Where passion and agony meet yearning, limerence and lust, Simone Rocha takes a tender approach, allowing the many faces of love—of devastation and elation—to permeate her collection with precision and poise.

"I'm trying to love you" topped the notes for her spring/summer 2027 collection, which explored the nature of love and beauty. The starting point was Caravaggio's masterpiece The Taking of Christ, a painting famously rediscovered in Dublin after around 200 years, having long been considered a copy of the lost original. Simone Rocha drew from its rich history and the idea of finding "the most beautiful thing in an unexpected place".

Set at London's Old Bailey, the show's setting reinforced Simone's concept, whilst the building's sinuous arches echoed the fluid fabrics and sculptural cuts that followed, as a procession of romantic looks swept through the room. Roses are undoubtedly back, appearing in thick strokes across necklines and climbing towards the head to form rosette-embellished hoods, whilst rose embroidery crept across sheer tulle dresses. Drop-waist hems drew on Rocha's enduring ballerina influence, whilst kitten Perspex heels and PVC wedges stood along ballet flats—Cinderella gone bad.

Clutching shawls, bags and jackets, models physically embodied the act of clinging and yearning. With Sense and Sensibility soon to grace screens, period drama-worthy gowns felt particularly timely.

Naturally, wardrobe staples received the Simone Rocha treatment, too, with bomber jackets styled with tailored Bermuda shorts. A delicate palette of lilac, black, cream and pink softened the collection, whilst the drama extended to beauty: embellished eyebrows framed flushed faces and velvet lips painted deep pouts. Hair was either gracefully draped or swept back with precision, echoing the artwork that inspired the collection.

Finding beauty in the unexpected, Rocha's latest collection delivered the bubble hems, ruffle finishes, powdery palette and intensely feminine styling we've come to adore from her. As ever, her vision of femininity remained remarkably strong.

Ask any far-flung Brit who's spent time on distant shores what British delights they're most eager to return to, and some sweet or salty M&S treat is almost certain to be mentioned. So embedded in British culture, the behemoth brand's place amongst London's most impactful designers at London Fashion Week feels like a given. Yet this week's runway show marked the label's first official encounter with LFW. Overdue, or perfectly timed? Its inclusion in the schedule coincides with Marks & Spencer's 100th year of fashion—a fitting moment to make its debut.

The milestone was met with all the glamour you'd expect. Hosted at Kensington High Street's London Design Museum, the multi-floor experience showcased 59 ready-to-shop designs across womenswear and menswear.

And ready-to-wear they certainly were. Standout looks ranged from evening-ready staples to seductive, subdued lingerie-inspired pieces, styled to peek out just so beneath sharp tailoring in a way that felt genuinely suited to the capital the brand has long served. Elsewhere, gowns caught the light as a procession of genuine stars took to the runway. Oasis fans will have clocked Lennon Gallagher's telltale bushy brows as the young singer modelled a grey suit styled with a tonal knit, whilst Lara Stone, Erin O'Connor, Jodie Kidd and Karen Elson appeared throughout. Celebrity spilt over into the front row, too, where Joan Collins, Jessie Ware, Pixie Geldof and Anaïs Gallagher were among the guests.

Setting the tone for the trends Londoners will genuinely be wearing this season, boho-inspired silhouettes were woven throughout the collection, while Americana-inspired tailoring nodded towards denim and suede as two of the season's defining fabrications.

So few institutions feel as entrenched in the fabric of British culture as Marks & Spencer, making its arrival at London Fashion Week feel like an overdue acknowledgement of its place within British fashion. A century into its fashion story, Marks & Spencer is ready to write its next chapter—with London standing behind it.

There are few brands that cater to the demands of the modern wardrobe like H&M, which makes the brand’s place in the London Fashion Week calendar feel particularly apt. Its collections are among those the city’s fashion set will genuinely be reaching for over the coming months—and, as this season proved, H&M certainly knows how to put on a show.

Unveiled in three parts, H&M’s Autumn 2026 collection brought together pieces from the H&M Studio and H&M Atelier lines. Setting the tone, Brazilian ballerina Ingrid Silva cast a romantic light across the runway before Alex Consani appeared in a sheer lace blouse, slim white trousers and cream jacquard heels.

Part ballet, part play—entirely theatrical, the show retained a sense of yearning romance that thrummed throughout. The collection carried its own romantic, whimsical edge, calling on natural references through draped florals and spiderweb-like sheerness, creating a ground, distinctly gothic-romantic mood. Ruffles tapped into the wider Victorian influence resonating across the season, whilst the shoes brought a softer, more polished finish to the looks, with richer fabrications, including leathers and denims grounding the collection’s more ethereal elements.

"This show is a celebration of creativity, and of human relationships. I wanted to create something that felt romantic, emotional, human and painterly, all while experimenting with new technologies. My mission throughout my career has been to push the boundaries of fashion and stay curious about the next thing. I’m excited that H&M shares that vision.” Spoke Nick Knight, Founder and Director, SHOWstudio, who was brought in as Creative Director of the show.

As technology’s influence on fashion continues to deepen, H&M merged the physical and digital worlds to generate fashion films in real time. The resulting interplay between physical and digital, past and future, made for an immersive experience that felt both rooted in the romance of fashion and distinctly otherworldly—a fitting backdrop for a collection that looked straight towards what we’ll be wearing next.

The first drop of H&M’s Autumn 26 womenswear collection, as well as the H&M Atelier menswear collection, were made available to See Now, Buy Now on 17 September across H&M’s online channels.

Any fashion fan knows that little else can get the heart racing quite like tracking down a rare, pre-loved piece. Between the hunting, the bidding and the winning, few thrills come close. Translating this intimate moment, so often confined to shopper and screen, eBay’s Endless Runway brought the scroll to the streets, showcasing an edit of archival pieces plucked straight from the wardrobes of some of fashion’s most influential dressers.

Back for its third year, eBay’s live shoppable runway arrived at London Fashion Week with a cast of fashion and cultural creatives, each drawing from their own wardrobes and creative worlds to respond to this year’s theme, ‘Forever’. The question was simple: what deserves to live forever? The answers came in the form of pre-loved pieces with stories, history and plenty of mileage still left in them.

If anyone can get a party started, it’s Raven Smith, who took to the microphone to host the live, shoppable show. Contributing a pair of Auralee Leather Trousers (£200) himself, costume designer Sandy Powell CBE offered up a vintage nightgown once worn by Scarlett Johansson in The Other Boleyn Girl. Elsewhere, Daisy Edgar-Jones put an Acne Studios Red Crochet Dress (£120) up for grabs, while Harry Lambert contributed a Prada S/S 12 shirt and Jean Paul Gaultier’s Mona Lisa mesh top.

Model wears a vintage nightgown once worn by Scarlett Johansson in The Other Boleyn Girl.

Styled by eBay’s Pre-Loved Styling Team, archival finds were paired with contemporary pieces, shattering conceptions that pre-loved pieces ought to be treated as museum artefacts. Powder pink, one of the season’s key colour trends, appeared throughout; meanwhile, Chanel tweed floated down the runway alongside denim.

Model wears an Acne Studios Crochet Dress, contributed by Daisy Edgar-Jones.

Tapping into the thrill of the find, eBay skirted the usual months and months of waiting for these looks to reach stores, allowing viewers to shop each look in real time through eBay Live as it appeared on the catwalk.

In a fashion landscape obsessed with what’s next, eBay continues to look at what’s already out there: pieces that have survived seasons, wardrobes and trends, only to feel exciting all over again.

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