Latest from Who What Wear UK in Puma

Trainers Are Always Trending, But These Specific 11 Brands Are the Ones to Shop in 2026

Imani-Nia Francis-Tsolaki — Tue, 24 Feb 2026 07:45:00 +0000

You can't go wrong with any of these.

Spring Is Officially Upon Us—7 Trainer Trends Set to Define the Season

Ava Gilchrist — Sun, 08 Feb 2026 05:45:00 +0000

Buh-bye, boots!

I Know You’re a Fashion Person If You’re Wearing One of These 7 Trainer Brands

Brittany Davy — Thu, 02 Oct 2025 05:00:00 +0000

Form meets function.

I've Tried on Hundreds of Pairs of Trending Trainers This Year—Only These 5 Are Editor-Approved

Imani-Nia Francis-Tsolaki — Tue, 23 Sep 2025 05:00:00 +0000

A finely tuned list.

Never Mind Sambas—Celebs and Influencers Can't Get Enough of These Motorsport-Inspired Trainers Instead RN

Sophie Robyn Watson — Sat, 28 Jun 2025 06:30:00 +0000

Get a speed on!

Hold the Heels: These It Trainers Dominated Monaco (and Will Rule Summer)

Brittany Davy — Tue, 27 May 2025 11:19:26 +0000

Straight from the French Riviera.

The Unusual Trainer Trend Celebs and Fashion People Are Wearing With Leggings Right Now

Natalie Munro — Tue, 25 Mar 2025 11:53:22 +0000

I'm intrigued.

There’s a Trendy New It Trainer Doing the Rounds, and Celebs Are Already Hooked

Natalie Munro — Tue, 27 Aug 2024 13:59:13 +0000

Sorry, Sambas.

Fashion People in Paris and London Agree That These Will Be 2025's It Trainers

Nikki Chwatt — Thu, 15 Aug 2024 15:30:38 +0000

I'll take one of each, please.

Trust Us—These Trainers Are Destined for Cult Status This Year

Emma Spedding — Tue, 17 May 2022 15:23:19 +0000

It's all about pastels.

The French Sneakers That Look So Good With Skinny Jeans

Aemilia Madden — Tue, 11 Jul 2017 10:17:01 +0000

Simple but effective.

#TuesdayShoesday: These White Sneakers Could Replace Your Stan Smiths

Hannah Almassi — Sat, 14 May 2016 15:38:25 +0000

Because it's always good to have a very cool backup pair of trainers.

While You Were Working: This Week's Important Style News in Brief

Hannah Almassi — Fri, 22 Apr 2016 09:15:29 +0000

Including what went down at Bridal Fashion Week.

So Rihanna's Fur Slides Sold Out in No Time

Hannah Almassi — Tue, 12 Apr 2016 13:09:07 +0000

This trend has genuinely found its feet.

The Dos and Don'ts of Wearing Sneakers

Aemilia Madden — Sun, 10 Apr 2016 20:18:34 +0000

We break it down.

See What 5 Fashion Bloggers Are Wearing to the Gym

Sara Koonar — Tue, 01 Sep 2015 13:02:37 +0000

Stylish workout gear, anyone?

Rihanna's First Puma Ad As Creative Director Is Here

Bobby Schuessler — Wed, 29 Apr 2015 17:58:48 +0000

Athletic gear at its finest!

Solange Knowles Joins The PUMA Family

Evelyn Crowley — Wed, 06 Nov 2013 21:34:37 +0000

The singer art directed this exclusive campaign for the label, tapping her four favourite It girls to model new styles and share their own fashion-savvy insights (see roundtable chat below).