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                            <title><![CDATA[ Latest from Who What Wear UK in Merit ]]></title>
                <link>https://www.whowhatwear.com/uk/tag/merit</link>
        <description><![CDATA[ All the latest merit content from the Who What Wear  UK team ]]></description>
                                    <lastBuildDate>Fri, 06 Mar 2026 07:00:00 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Hailey Bieber's Rose-Brown Lip Combo Is So French-Girl Coded—I Wore It in Paris and Got Instant Compliments ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/hailey-bieber-rose-brown-lip-combo-uk</link>
                                                                            <description>
                            <![CDATA[ No, it's not just Rhode. ]]>
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                                                                        <pubDate>Fri, 06 Mar 2026 07:00:00 +0000</pubDate>                                                                                                                                <updated>Fri, 06 Mar 2026 09:12:24 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jamie Schneider ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/VBXdCuK8bAzUZfUwSCnP3U-1280-80.jpg">
                                                            <media:credit><![CDATA[@haileybieber]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[selfie of Hailey Bieber]]></media:description>                                                            <media:text><![CDATA[selfie of Hailey Bieber]]></media:text>
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                                                            <title><![CDATA[ Merit's New Product Is So Good, We Asked Them to Launch It Early—They Obliged ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/merit-signature-lip-blush</link>
                                                                            <description>
                            <![CDATA[ We've got the link for early access. ]]>
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                                                                        <pubDate>Sun, 01 Feb 2026 07:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 02 Feb 2026 11:43:12 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Vousden ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CM4sWHkxVJyRrsyFk4bntR-1280-80.jpg">
                                                            <media:credit><![CDATA[@eleanorvousden]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Eleanor Vousden wearing Merit lip blush]]></media:description>                                                            <media:text><![CDATA[Eleanor Vousden wearing Merit lip blush]]></media:text>
                                <media:title type="plain"><![CDATA[Eleanor Vousden wearing Merit lip blush]]></media:title>
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                                                            <title><![CDATA[ I've Been Waiting All Year for This New Perfume Launch—The Day Has Finally Come ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/merit-retrospect-60ml-launch</link>
                                                                            <description>
                            <![CDATA[ A long time coming. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 04 Dec 2025 08:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 04 Dec 2025 10:19:54 +0000</updated>
                                                                                                                                            <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/QkL2Lhv67GL4Sqz9ARMPGj-1280-80.jpg">
                                                            <media:credit><![CDATA[@monikh]]></media:credit>
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                                                            <title><![CDATA[ My Friends Always Comment on How Expensive I Smell—This On-Sale Perfume Is the Reason ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/merit-retrospect-black-friday-deals</link>
                                                                            <description>
                            <![CDATA[ It's only £63. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 26 Nov 2025 07:00:00 +0000</pubDate>                                                                                                                                <updated>Fri, 28 Nov 2025 09:36:16 +0000</updated>
                                                                                                                                            <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/8ZFRhztjWMGYEpUYtbtdVC-1280-80.jpg">
                                                            <media:credit><![CDATA[@gracelindsay__ for Who What Wear UK]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Junior beauty editor Grace Lindsay is holding the Merit Retrospect perfume]]></media:description>                                                            <media:text><![CDATA[Junior beauty editor Grace Lindsay is holding the Merit Retrospect perfume]]></media:text>
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                                                            <title><![CDATA[ I've Been Secretly Testing Merit's New Cleanser for 6 Weeks—Here's What I Want You to Know ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/skin/merit-great-skin-double-cleanse-review</link>
                                                                            <description>
                            <![CDATA[ It's a lazy girl's dream. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 12 Aug 2025 12:30:51 +0000</pubDate>                                                                                                                                <updated>Tue, 12 Aug 2025 12:42:36 +0000</updated>
                                                                                                                                            <category><![CDATA[Skin]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Shannon Lawlor ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/8meithCK34awQJHg5JKbCV-1280-80.jpg">
                                                            <media:credit><![CDATA[@shannonlawlor]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Shannon Lawlor after using Merit Great Skin Double Cleanse]]></media:description>                                                            <media:text><![CDATA[Shannon Lawlor after using Merit Great Skin Double Cleanse]]></media:text>
                                <media:title type="plain"><![CDATA[Shannon Lawlor after using Merit Great Skin Double Cleanse]]></media:title>
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                                                            <title><![CDATA[ This Is Not a Drill: Merit Just Launched a New Hybrid Product and I've Been Secretly Wearing It for Weeks ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/skin/merit-the-uniform-tinted-spf-50</link>
                                                                            <description>
                            <![CDATA[ It's finally shoppable! ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 22 May 2025 06:00:10 +0000</pubDate>                                                                                                                                <updated>Thu, 22 May 2025 13:55:14 +0000</updated>
                                                                                                                                            <category><![CDATA[Skin]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/UL5mehf6eczxKGHHDMkkjU-1280-80.jpg">
                                                            <media:credit><![CDATA[@gracelindsay__ for Who What Wear UK]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Junior beauty editor Grace Lindsay testing the Merit The Uniform Tinted SPF 50]]></media:description>                                                            <media:text><![CDATA[Junior beauty editor Grace Lindsay testing the Merit The Uniform Tinted SPF 50]]></media:text>
                                <media:title type="plain"><![CDATA[Junior beauty editor Grace Lindsay testing the Merit The Uniform Tinted SPF 50]]></media:title>
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                                                            <title><![CDATA[ My Friends Keep Asking If I've Had Filler, But It's Actually This Lip Liner That I've Been Gatekeeping  ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/merit-signature-lip-sheer-lip-liner-review</link>
                                                                            <description>
                            <![CDATA[ The liner for makeup minimalists. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 20 Mar 2025 06:56:00 +0000</pubDate>                                                                                                                                <updated>Tue, 24 Mar 2026 14:35:32 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Shannon Lawlor ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CAJaCkrFpiVF5WtkZDp4MK-1280-80.jpg">
                                                            <media:credit><![CDATA[@shannonlawlor]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Beauty director Shannon Lawlor testing the Merit lip liner]]></media:description>                                                            <media:text><![CDATA[Beauty director Shannon Lawlor testing the Merit lip liner]]></media:text>
                                <media:title type="plain"><![CDATA[Beauty director Shannon Lawlor testing the Merit lip liner]]></media:title>
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                                                            <title><![CDATA[ I'm a Fragrance Expert—These 11 Perfumes Have Been on Everyone's Necks This Year ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/popular-perfumes-2025</link>
                                                                            <description>
                            <![CDATA[ I've analysed the data. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 27 Jan 2025 07:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 20 Nov 2025 15:46:44 +0000</updated>
                                                                                                                                            <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Shannon Lawlor ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/oirGWhjq6W4ACQH2e3oivL-1280-80.jpg">
                                                            <media:credit><![CDATA[@monikh]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[An image of Merit Retrospect, one of the most popular perfumes 2025, on a bathroom cabinet shelf]]></media:description>                                                            <media:text><![CDATA[An image of Merit Retrospect, one of the most popular perfumes 2025, on a bathroom cabinet shelf]]></media:text>
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                                                            <title><![CDATA[ I've Never Received More "You Smell Amazing" Compliments Than When I Started Wearing This New Perfume ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/merit-retrospect-perfume-review</link>
                                                                            <description>
                            <![CDATA[ The hottest fragrance accessory. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 24 Oct 2024 06:06:20 +0000</pubDate>                                                                                                                                <updated>Sat, 25 Oct 2025 06:00:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/RjoV3BfxQmhkPWoqd3Z5VH-1280-80.jpg">
                                                            <media:credit><![CDATA[@gracelindsay__ for Who What Wear UK]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Merit Perfume]]></media:description>                                                            <media:text><![CDATA[Merit Perfume]]></media:text>
                                <media:title type="plain"><![CDATA[Merit Perfume]]></media:title>
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                                                            <title><![CDATA[ The Whole Team Agrees: This Just Might Be the Most Versatile Makeup Product Ever Made ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/merit-flush-balm-blusher-review</link>
                                                                            <description>
                            <![CDATA[ I won't leave the house without it. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 27 Aug 2024 11:33:20 +0000</pubDate>                                                                                                                                <updated>Mon, 05 Jan 2026 10:21:03 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/k2Max9ubETE3V2tPjuxvtA-1280-80.jpg">
                                                            <media:credit><![CDATA[Who What Wear UK]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Team Who What Wear UK testing the Merit Flush Balm]]></media:description>                                                            <media:text><![CDATA[Team Who What Wear UK testing the Merit Flush Balm]]></media:text>
                                <media:title type="plain"><![CDATA[Team Who What Wear UK testing the Merit Flush Balm]]></media:title>
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                                                            <title><![CDATA[ The Secret to Hailey Bieber's Rosy Glow? A Cult Blush Editors Swear By ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/merit-blush-new-shades-uk</link>
                                                                            <description>
                            <![CDATA[ There are four new shades. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 07 Feb 2023 11:37:36 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 12:58:26 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                <author><![CDATA[ katie.berohn@futurenet.com (Katie Berohn) ]]></author>                    <dc:creator><![CDATA[ Katie Berohn ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/305152/merit-blush-new-shades-305152-1674587072228-square-1280-80.jpg">
                                                            <media:credit><![CDATA[@haileybieber ]]></media:credit>
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                                                            <title><![CDATA[ I'm Obsessed With Merit Beauty—Here Are My Honest Thoughts on Every Product ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/best-merit-beauty-products</link>
                                                                            <description>
                            <![CDATA[ Unfiltered reviews, this way. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Sun, 23 Oct 2022 12:40:45 +0000</pubDate>                                                                                                                                <updated>Mon, 20 Apr 2026 10:59:52 +0000</updated>
                                                                                                                                            <category><![CDATA[Skin]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Shannon Lawlor ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/303203/best-merit-beauty-products-303203-1666529554609-square-1280-80.jpg">
                                                            <media:credit><![CDATA[@eleanorvousden, @shannonlawlor]]></media:credit>
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