<![CDATA[ Latest from Who What Wear UK in Mascara ]]> https://www.whowhatwear.com/uk/tag/mascara Wed, 22 Apr 2026 06:00:00 +0000 en <![CDATA[ Watery Eyes Ruining Your Makeup? An Ophthalmologist Just Told Me How to Stop It ]]> https://www.whowhatwear.com/beauty/makeup/how-to-stop-watery-eyes-ruining-makeup s2wSNCsJZFyaLTMKzagsYP Wed, 22 Apr 2026 06:00:00 +0000 Fri, 24 Apr 2026 11:49:15 +0000 <![CDATA[ Nothing Lifts My Stubbornly Straight Eyelashes Except for These 11 Mascaras ]]> https://www.whowhatwear.com/beauty/makeup/best-lifting-mascaras zFMbZv6yPHihX6jqVaVUgc Sat, 28 Mar 2026 07:00:00 +0000 Thu, 02 Apr 2026 12:08:32 +0000 <![CDATA[ This Mascara Is Like a Lash Lift and Lash Extensions Rolled Into One ]]> https://www.whowhatwear.com/beauty/makeup/ilia-limitless-mascara-review 3dY623SNSFDVvPkQpA6smA Wed, 18 Mar 2026 07:00:00 +0000 Thu, 19 Mar 2026 11:37:52 +0000 <![CDATA[ This French Brand Produces the Rolls-Royce of Mascaras—6 Unmatched Formulas ]]> https://www.whowhatwear.com/beauty/makeup/best-lancome-mascaras-uk S67EhamPzjSVowpgRQSwWo Sun, 08 Mar 2026 07:00:00 +0000 Mon, 09 Mar 2026 18:29:26 +0000 <![CDATA[ My Lashes Would Never Hold a Curl, But This French Mascara Changed All That ]]> https://www.whowhatwear.com/beauty/makeup/lancome-lash-idole-curl-goddess-mascara-review 2NoNHev87MYEdEzcapPvn4 Tue, 10 Feb 2026 07:00:00 +0000 Tue, 10 Feb 2026 16:01:52 +0000 <![CDATA[ Forget Flowers—These Are the Valentine's Beauty Products Tastemakers Are Wishing For ]]> https://www.whowhatwear.com/beauty/skin/valentines-day-beauty-products ZngxZZpx8rmB5UbDS2ui7U Thu, 05 Feb 2026 07:00:00 +0000 Thu, 05 Feb 2026 13:47:09 +0000 <![CDATA[ Not All Waterproof Mascaras Are Created Equal, But These 11 Passed Our Test ]]> https://www.whowhatwear.com/beauty/makeup/best-waterproof-mascara 5o62KobMEJTDKD9Cs6rhun Mon, 26 Jan 2026 07:00:00 +0000 Mon, 26 Jan 2026 18:39:30 +0000 <![CDATA[ No Joke, This "Invisible" Mascara Has Replaced My Lash-Lift Appointments ]]> https://www.whowhatwear.com/beauty/makeup/the-ordinary-lash-curl-finisher 9BedTPU2uYa2mY4iehL2eX Fri, 16 Jan 2026 07:00:00 +0000 Fri, 23 Jan 2026 12:36:24 +0000 <![CDATA[ This Underrated Product Is About to Elevate Your "No-Makeup Makeup" Look ]]> https://www.whowhatwear.com/beauty/makeup/best-clear-mascaras uAv55K7pKgPWSCqaTjAMHS Wed, 14 Jan 2026 07:00:00 +0000 Wed, 14 Jan 2026 14:49:17 +0000 <![CDATA[ I Tried Kendall Jenner's Favourite Mascara—It's £14, and It Gave My Lashes Fluttery, Extension-Level Length ]]> https://www.whowhatwear.com/beauty/makeup/loreal-extensionist-mascara-review-uk AjG8Ysm7nWzJVX4zFUtVj8 Sun, 11 Jan 2026 07:00:00 +0000 Mon, 12 Jan 2026 13:23:45 +0000 <![CDATA[ I Tested the Best "No-Makeup Makeup" Products—These Are the Only Ones Worth Wearing ]]> https://www.whowhatwear.com/beauty/makeup/best-natural-looking-makeup-products 8L9fJFtXiWLYauAmiGcu4B Tue, 30 Dec 2025 07:00:00 +0000 Tue, 06 Jan 2026 12:27:36 +0000 <![CDATA[ It's True: This Lash-Growth Mascara Is Set to Replace My Lash Extensions Entirely ]]> https://www.whowhatwear.com/beauty/makeup/kosas-soulgazer-mascara-review xpqfpzTECxGoeWp87U7LPY Wed, 17 Sep 2025 06:00:00 +0000 Thu, 18 Sep 2025 10:38:24 +0000 <![CDATA[ Autumn Makeup Is Unmatched—5 Trends Already Dominating Selfies and Beauty Counters ]]> https://www.whowhatwear.com/beauty/makeup/autumn-makeup-trends-2025 2dQhU74MuSQw426jkxowyH Fri, 22 Aug 2025 06:00:00 +0000 <![CDATA[ I've Been Wearing This French Mascara Forever—It's the Only Volumising Formula That Doesn't Clump ]]> https://www.whowhatwear.com/beauty/makeup/lancome-hypnose-mascara-review sQNhWLCdUrf2um9TAHHAZj Fri, 15 Aug 2025 06:00:00 +0000 Fri, 15 Aug 2025 09:54:51 +0000 <![CDATA[ Nothing Irks Me More Than a Mascara That Smudges, so I Found 7 That Never Budge ]]> https://www.whowhatwear.com/beauty/makeup/best-smudge-proof-mascara m3cettg2rx6GiDNtJySTRJ Sun, 03 Aug 2025 06:00:00 +0000 Mon, 04 Aug 2025 10:29:48 +0000 <![CDATA[ Trust Me—This £12 Mascara Is the Next Best Thing to a Lash Lift ]]> https://www.whowhatwear.com/beauty/makeup/rimmel-wonderbond-lash-filler-hyaluronic-mascara-review zPoFqsJzuaKuxhfUpHt8rC Sat, 26 Jul 2025 06:00:00 +0000 Tue, 29 Jul 2025 20:22:59 +0000 <![CDATA[ This Mascara Has Been Tricking My Friends Into Thinking I Wear Lash Extensions Since 2022 ]]> https://www.whowhatwear.com/beauty/makeup/mac-macstack-mascara-review gVxstPycq477oDd6UF3bs9 Fri, 18 Jul 2025 06:00:00 +0000 <![CDATA[ I Just Learned How to Stop My Mascara from Smudging, and Things Will Never Be the Same Again ]]> https://www.whowhatwear.com/beauty/makeup/how-to-stop-mascara-smudging YyX6HHLQWASAFHCaJunPpF Fri, 30 May 2025 06:00:10 +0000 <![CDATA[ Everyone Says These Are the Best Mascaras Ever Made, So I Just Put Them to the Test ]]> https://www.whowhatwear.com/beauty/makeup/best-benefit-mascaras 7kea7Uz82GqFVSQ27AsSpM Wed, 30 Apr 2025 06:00:10 +0000 Fri, 02 May 2025 11:45:25 +0000 <![CDATA[ I Just Tried a Full Face of Lisa Eldridge Makeup—These Are the Best Products I'd Actually Buy ]]> https://www.whowhatwear.com/beauty/makeup/best-lisa-eldridge-products 4nEC9Ve9CUDathh7WTSybm Tue, 15 Apr 2025 06:00:00 +0000 Tue, 22 Apr 2025 16:25:30 +0000 <![CDATA[ I Hate Full-Coverage Makeup—If You're With Me, You Need to Know About This Brand ]]> https://www.whowhatwear.com/beauty/makeup/best-saie-beauty-products vQMcNGWocKLopmrFSiCqiB Sat, 12 Apr 2025 06:00:10 +0000 Wed, 16 Apr 2025 14:43:27 +0000 <![CDATA[ I’ll Never Splurge On Mascara Ever Again—This £15 Formula Is My New Ride or Die ]]> https://www.whowhatwear.com/beauty/makeup/max-factor-false-lash-effect-supreme-recharge-mascara-review iUSxHop7j5AXzeLq9LRdK Fri, 28 Mar 2025 07:00:00 +0000 <![CDATA[ Trust Us: These Volumising Mascaras Give False Lashes a Run for Their Money ]]> https://www.whowhatwear.com/beauty/makeup/best-volumising-mascaras wmATy9frscQ7Ajn5kxSQJi Sat, 08 Mar 2025 07:00:00 +0000 Wed, 26 Mar 2025 18:11:27 +0000 <![CDATA[ This £15 Mascara Has Earned Me More Compliments in One Week Than I've Received in My Whole Life ]]> https://www.whowhatwear.com/beauty/makeup/no7-pro-artist-thats-a-wrap-mascara moeDmPYqgrPPjtDCoJMEkh Thu, 20 Feb 2025 07:00:00 +0000 Thu, 20 Feb 2025 11:28:12 +0000 <![CDATA[ I Just Tested the Trending Natural-Looking Alternative to Black Mascara, and I'm Never Going Back ]]> https://www.whowhatwear.com/beauty/makeup/best-burgundy-mascaras tge4UWgivkDts6mZLtxBcj Wed, 29 Jan 2025 07:00:20 +0000 Sat, 21 Feb 2026 10:19:25 +0000 <![CDATA[ This £13 Mascara Has All My Friends Asking If I'm Wearing Lash Extensions ]]> https://www.whowhatwear.com/beauty/makeup/loreal-paris-big-deal-mascara-review HbgfogtU7gBVBMaxwwdB3P Fri, 03 Jan 2025 14:17:16 +0000 Fri, 27 Jun 2025 11:25:00 +0000 <![CDATA[ I Have Very Sensitive Eyes—These Are the Only Mascaras I’ll Let Near My Lashes ]]> https://www.whowhatwear.com/beauty/makeup/best-mascaras-for-sensitive-eyes TwS8GkjtHh4codYwTpua5c Wed, 27 Nov 2024 07:02:00 +0000 Mon, 09 Mar 2026 12:01:56 +0000 <![CDATA[ I Just Tried All of L'Oréal's Best-Selling Mascaras—These Are the Ones I Would Actually Buy ]]> https://www.whowhatwear.com/beauty/makeup/best-loreal-mascaras-UK vHWaNfcBLZbk5xn73yEzaN Fri, 15 Nov 2024 07:01:40 +0000 Fri, 27 Mar 2026 15:50:10 +0000 <![CDATA[ An Ophthalmologist and a Makeup Artist Just ID'd the 11 Best Mascaras for Ageing Lashes ]]> https://www.whowhatwear.com/beauty/makeup/best-mascaras-for-older-women-uk Wh4ofQbRuoVpWzcj2g4TrJ Fri, 08 Nov 2024 07:00:40 +0000 Thu, 19 Mar 2026 11:32:54 +0000 <![CDATA[ Next in Beauty Awards 2024: The Winning Makeup Products ]]> https://www.whowhatwear.com/beauty/makeup/best-makeup-products-2024 JB2aq4AFJnWEydYekSezmE Wed, 16 Oct 2024 07:02:20 +0000 Wed, 16 Oct 2024 10:22:29 +0000 <![CDATA[ The TikTok Crowd Is Swapping Black Mascara for This Cool Colour—I Cosign the Trend ]]> https://www.whowhatwear.com/beauty/makeup/the-tiktok-crowd-is-swapping-black-mascara-for-this-cool-girl-color-i-cosign-the-trend-uk tTWyZkCwrqsYUa2KGVNsCg Sat, 20 Jul 2024 06:45:00 +0000 Tue, 28 Jan 2025 10:22:10 +0000 <![CDATA[ The Best Tubing Mascaras That Won't Flake or Smudge, as Tested by Our Discerning Editors ]]> https://www.whowhatwear.com/beauty/makeup/best-tubing-mascaras 728DjkzDTwgfgLHEqrCzAS Sat, 29 Jun 2024 06:00:00 +0000 Tue, 24 Mar 2026 17:38:14 +0000 <![CDATA[ A Dior Makeup Artist Just Shared the Simplest Trick to Make Brown Eyes Pop ]]> https://www.whowhatwear.com/beauty/makeup/blue-mascara-for-brown-eyes FhebhVKSCTNSaHRAY4oRBT Fri, 21 Jun 2024 06:00:00 +0000 Fri, 21 Jun 2024 08:31:50 +0000 <![CDATA[ I'm a Mascara Snob, But This £13 One Has Become My New Favourite ]]> https://www.whowhatwear.com/beauty/makeup/loreal-paris-panorama-mascara-review 4DVPfttLYqgdkVFsEh9xHb Sun, 26 May 2024 06:00:30 +0000 Mon, 28 Jul 2025 15:29:42 +0000 <![CDATA[ I'm a Beauty Editor—These Are the Swaps I'm Making to My Makeup Bag for Spring ]]> https://www.whowhatwear.com/beauty/makeup/spring-makeup-swaps jhxGbLZr4uySW9P94SqSjH Mon, 01 Apr 2024 06:45:00 +0000 Tue, 02 Apr 2024 16:51:45 +0000 <![CDATA[ Every Editor I Know Raves About This Brand's Range of Under-£15 Mascaras, so I Put Them to the Test ]]> https://www.whowhatwear.com/beauty/makeup/best-maybelline-mascaras LR9CRNLES34ye2bUfAnwQB Wed, 27 Mar 2024 06:40:10 +0000 Fri, 12 Sep 2025 09:59:12 +0000 <![CDATA[ Next in Beauty Awards 2023: The Winning Makeup Products ]]> https://www.whowhatwear.com/best-makeup-products-2023 idvdztzE3kN2EKKuH8nvPV Mon, 16 Oct 2023 13:33:13 +0000 Tue, 11 Jun 2024 02:19:37 +0000 <![CDATA[ Beauty Insiders Can't Stop Talking About Benefit's New Mascara ]]> https://www.whowhatwear.com/benefit-fan-fest-mascara djuyTyrkkVSpdmsoGQMrNE Fri, 04 Aug 2023 10:01:22 +0000 Fri, 02 Feb 2024 15:26:34 +0000 <![CDATA[ Everyone Is Searching for This Exact Makeup Look Right Now, and It's So Timeless ]]> https://www.whowhatwear.com/natural-smokey-eye-makeup wanvuErHXjVxQeDzrWqzN6 Thu, 29 Jun 2023 09:18:47 +0000 Fri, 02 Feb 2024 14:26:14 +0000 <![CDATA[ I Just Tried a Full Face of Zara Beauty—Here Are My Honest Thoughts ]]> https://www.whowhatwear.com/best-zara-beauty-products gk97qRTZAtYgKPhxwG2Q7x Thu, 20 Apr 2023 10:12:54 +0000 Fri, 02 Feb 2024 13:48:10 +0000 <![CDATA[ This TikTok-Approved Mascara Trend Is Perfect for Lazy Girls—After Testing It, Here's Our Verdict ]]> https://www.whowhatwear.com/best-brown-mascaras-uk wfyx81N5NgZw35XdxSJLhs Tue, 11 Apr 2023 11:39:42 +0000 Mon, 23 Mar 2026 18:13:32 +0000 <![CDATA[ I Just Tried a Full Face of Charlotte Tilbury—These Products Are Worth Buying ]]> https://www.whowhatwear.com/best-charlotte-tilbury-makeup ouTcHZpyGqUHCngmqpvpvp Wed, 01 Mar 2023 15:10:37 +0000 Wed, 27 Nov 2024 12:55:37 +0000 <![CDATA[ 10 Affordable Makeup Brands That Are as Good as Their Expensive Counterparts ]]> https://www.whowhatwear.com/best-affordable-makeup-brands fVPvw8jirzvijdPwPenhyi Fri, 10 Feb 2023 11:16:28 +0000 Mon, 26 Feb 2024 17:02:53 +0000 <![CDATA[ 5 Makeup Tips to Know If You're Trying to Disguise Tired Eyes ]]> https://www.whowhatwear.com/makeup-for-tired-eyes-uk s5vQktE7GxQkuZyZdzgDzF Sun, 23 Oct 2022 14:38:58 +0000 Fri, 02 Feb 2024 13:17:34 +0000 <![CDATA[ I've Been Waiting Years for This Mascara—It's Best for Natural-Looking Lashes ]]> https://www.whowhatwear.com/chanel-noir-allure-mascara 7e9zpxgABQWwstM7bq3PEH Mon, 19 Sep 2022 09:08:52 +0000 Fri, 02 Feb 2024 13:13:21 +0000 <![CDATA[ If It's Full Lashes You're After, These 11 Mascaras Are Worth Your Attention ]]> https://www.whowhatwear.com/best-volumising-mascaras 4yZqv15HzuxsVXhBenATag Thu, 09 Jun 2022 12:25:27 +0000 Fri, 26 Apr 2024 05:07:23 +0000 <![CDATA[ I've Tested Hundreds of Mascaras—These 11 Are All Under £15 and Genuinely Amazing ]]> https://www.whowhatwear.com/best-high-street-mascara naCy2zjGcGF6ms4xweXa7K Fri, 11 Feb 2022 12:38:19 +0000 Mon, 04 May 2026 06:00:00 +0000 <![CDATA[ 12 Super-Effective Curling Mascaras If Your Lashes Are Stick-Straight ]]> https://www.whowhatwear.com/best-curling-mascaras-uk jYT8NFUz6a2YhpcKKuKvxy Mon, 24 Jan 2022 16:47:41 +0000 Wed, 15 Oct 2025 16:23:50 +0000 <![CDATA[ I've Used the Same Mascara for 10 Years—Could This New Formula Tempt Me Away? ]]> https://www.whowhatwear.com/rapidglam-lash-enhancing-mascserum qB5Tt4X1m9Crp12jZ1fAvd Sun, 29 Aug 2021 19:35:21 +0000 Fri, 02 Feb 2024 14:43:38 +0000 <![CDATA[ These 11 Mascaras Actually Make Short Lashes Look Longer ]]> https://www.whowhatwear.com/best-lengthening-mascaras-uk xcJCvyaryoRzsiFxQ1vNB2 Thu, 19 Aug 2021 14:54:21 +0000 Mon, 04 Aug 2025 21:46:41 +0000