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                            <title><![CDATA[ Latest from Who What Wear UK in Lululemon ]]></title>
                <link>https://www.whowhatwear.com/uk/tag/lululemon</link>
        <description><![CDATA[ All the latest lululemon content from the Who What Wear  UK team ]]></description>
                                    <lastBuildDate>Fri, 24 Mar 2017 17:58:01 +0000</lastBuildDate>
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                                                            <title><![CDATA[ This Is Officially the Most Popular Brand With Millennials ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/most-popular-millennial-brand</link>
                                                                            <description>
                            <![CDATA[ According to data from Poshmark. ]]>
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                                                                        <pubDate>Fri, 24 Mar 2017 17:58:01 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 18:59:27 +0000</updated>
                                                                                                                                            <category><![CDATA[Fashion]]></category>
                                                                                                                    <dc:creator><![CDATA[ Erin Fitzpatrick ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/297/SQUARE.jpg ]]></dc:description>
                                                                                                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/219797/this-is-officially-the-most-popular-brand-with-millennials_2185945-1280-80.jpg">
                                                            <media:credit><![CDATA[Splash News]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[this-is-officially-the-most-popular-brand-with-millennials-2185945]]></media:description>                                                            <media:text><![CDATA[this-is-officially-the-most-popular-brand-with-millennials-2185945]]></media:text>
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                                <figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:800px;"><p class="vanilla-image-block" style="padding-top:75.00%;"><img id="bfvMgRTKixbshGTS49PV78" name="" alt="this-is-officially-the-most-popular-brand-with-millennials-2185945" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/219797/this-is-officially-the-most-popular-brand-with-millennials-2185945.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/219797/this-is-officially-the-most-popular-brand-with-millennials-2185945.jpg" align="middle" fullscreen="" width="800" height="600" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Splash News)</span></figcaption></figure><p>If you could peek inside the virtual shopping baskets of millennials, there's a good chance you'd see one specific brand over and over again. U.S. resale app <a href="https://poshmark.com/">Poshmark</a> analysed millions of its transactions and officially determined that <a href="http://www.anrdoezrs.net/links/2299623/type/dlg/http:/shop.lululemon.com/" data-original-url="http://www.anrdoezrs.net/links/2299623/type/dlg/http://shop.lululemon.com/">Lululemon</a> is the most purchased brand in its system in America right now. (Given its cult status, we can't say we're surprised.) Rounding out the app's top five in-demand labels are <a href="http://www.anrdoezrs.net/links/7903630/type/dlg/http:/www.mytheresa.com/en-gb/designers/gucci.html?OSS=WL-Gucci" data-original-url="http://www.anrdoezrs.net/links/7903630/type/dlg/http://www.mytheresa.com/en-gb/designers/gucci.html?OSS=WL-Gucci">Gucci</a>, <a href="http://www.anrdoezrs.net/links/7903630/type/dlg/http:/www.mytheresa.com/en-gb/catalogsearch/result/?q=Adidas+Originals&mytrs=1&queryFromSuggest=true&userInput=adidas" data-original-url="http://www.anrdoezrs.net/links/7903630/type/dlg/http://www.mytheresa.com/en-gb/catalogsearch/result/?q=Adidas+Originals&mytrs=1&queryFromSuggest=true&userInput=adidas">Adidas</a>, <a href="https://www.freepeople.com/uk/">Free People</a> and <a href="https://www.whowhatwear.com/nike-air-max-thea" data-original-url="http://www.whowhatwear.co.uk/nike-air-max-thea">Madewell</a>.</p><p>Considering that millennials make up the vast majority of its user base, Poshmark is the perfect company to offer insight into the generation's shopping habits. In a press release, the app even broke down spending patterns by city. For example, Chicago millennials are particularly obsessed with <a href="https://click.linksynergy.com/fs-bin/click?id=25ZRSXYPVYg&subid=0&offerid=357384.1&type=10&tmpid=8157&RD_PARM1=http%253A%252F%252Fshop.nordstrom.com%252Fc%252Fall-nike%253Forigin%253DproductBrandLink">Nike sneakers</a> right now, while Los Angeles shoppers are buying tonnes of <a href="http://www.anrdoezrs.net/links/2299623/type/dlg/https:/www.freepeople.com/tops/" data-original-url="http://www.anrdoezrs.net/links/2299623/type/dlg/https://www.freepeople.com/tops/">Free People</a> tops. We don't know about you, but we're fascinated with this insight into the mind (and the shopping bag!) of the millennial.</p><p><strong>Inspired by Poshmark's new data, scroll down to shop our Lululemon picks.</strong></p>        <div class="featured_product_block featured_block_standard" data-id="b29a466a-cecb-4997-b2b7-0f3efa736bb8">            <a href="http://www.lululemon.co.uk/p/women-sports-bras/Free-To-Be-Bra/_/prod130097?Ntt=Free%20To%20Be%20Bra&gender=women&rcnt=0&cnt=138&color=LW2835S_028958" data-model-name="Free to Be Bra" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:120.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/219797/this-is-officially-the-most-popular-brand-with-millennials-2185942.jpeg" alt="Lululemon + Free to Be Bra"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Lululemon</div>                                        <div class="featured__title">Free to Be Bra</div>                                    </div>                <div class="subtitle__description">                                                            <p>For when you're bored of the standard neon pink workout pieces.</p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="b6ae7cc1-b9e5-4c50-9b30-2dcf2aebcc99">            <a href="http://www.lululemon.co.uk/p/women-7-8-pants/Invigorate-78-Tight/_/prod10830164?Ntt=invigorate%207/8&gender=women&rcnt=0&cnt=16&color=LW5AGMS_0001" data-model-name="Invigorate 7/8 Tights" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:120.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/219797/this-is-officially-the-most-popular-brand-with-millennials-2185943.jpeg" alt="Lululemon + Invigorate 7/8 Tights"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Lululemon</div>                                        <div class="featured__title">Invigorate 7/8 Tights</div>                                    </div>                <div class="subtitle__description">                                                            <p>Zip pockets make these leggings extremely functional.</p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="db704f8e-325a-4b93-b132-92c583ba6d73">            <a href="http://www.lululemon.co.uk/p/womens-jackets/Loud-And-Clear-Jacket/_/prod11080216?Ntt=loud%20and%20clear%20jacket&gender=women&rcnt=0&cnt=60&color=LW4ABES_0002" data-model-name="Loud & Clear Jacket" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:120.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/219797/this-is-officially-the-most-popular-brand-with-millennials-2185944.jpeg" alt="Lululemon + Loud & Clear Jacket"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Lululemon</div>                                        <div class="featured__title">Loud & Clear Jacket</div>                                    </div>                <div class="subtitle__description">                                                            <p>This water-resistant jacket is perfect for working out on rainy days.</p>                </div>                            </div>        </div><p><strong>See the <a href="https://www.whowhatwear.com/best-gym-outfits" target="_blank" data-original-url="http://www.whowhatwear.co.uk/best-gym-outfits">best gym outfits</a> that A-listers swear by.</strong></p>
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