Latest from Who What Wear UK in Loft

5 Ways to Make Your Casual Summer Outfits More Polished

Meghan Blalock — Sun, 28 Jun 2015 01:17:27 +0000

Straight from our resident styling expert, Marissa Webb!

Your Complete Style Guide to Après Ski

nkliest@gmail.com (Nicole Kliest) — Thu, 22 Jan 2015 17:35:27 +0000

Cosy, sexy, cool!

8 Brands With a Great Petite Selection

mmscanga@gmail.com (Michelle Scanga) — Tue, 06 Jan 2015 21:39:28 +0000

Our short-but-sweet shopping list.

Under $100: 11 Perfect Button-Down Shirts

mmscanga@gmail.com (Michelle Scanga) — Tue, 12 Aug 2014 22:27:46 +0000

Now is the time to update your closet’s MVP!

21 Work Appropriate Shoes for Summer

mmscanga@gmail.com (Michelle Scanga) — Thu, 15 May 2014 22:46:24 +0000

Say hello to the working girl’s go-to summer shoes.

23 Standout Spring Skirts Under $50

Michelle Scanga — Mon, 21 Apr 2014 13:10:26 +0000

Shop the affordable skirts that will add charm to your spring wardrobe.

Shop The Under $100 Pieces Rosie Huntington-Whiteley & More Are Wearing Now

Kat Collings — Fri, 06 Sep 2013 15:30:43 +0000

Confession: after feeling inspired by our Fall Trend Guide, we may have started seasonal shopping with a little too much gusto—in other words, our purse strings are feeling the pain. And since we still need to get our shopping thrills, we thought it would be the perfect time to focus our penchant for purchasing on the under $100 variety.

Olivia Palermo

Nicole Kliest — Wed, 14 Aug 2013 20:26:11 +0000

Olivia Palermo

Cat Fancy

Kat Collings — Wed, 07 Aug 2013 17:12:18 +0000

Cat Fancy

Why Orange Really Is The New Black

Jessica Baker — Mon, 22 Jul 2013 18:30:48 +0000

Nextflix was definitely onto something when they named their newest hit series, Orange is the New Black. Sure, the title is in reference to prison jumpsuits, but the colour is actually having a moment in fashion too, as illustrated by today’s roundup.

Shop Summer's Best Online Sales Before It's Too Late

Jessica Baker — Thu, 11 Jul 2013 15:52:11 +0000

A good markdown is like fresh-squeezed lemonade on a hot summer day—nothing makes us happier. Lucky for you, there are a ton of great seasonal essentials on sale right now and we’ve got the scoop on all of the thrifty thrills.

See How Three Style Influencers Live Love Summer With LOFT

Tiffany Tse — Wed, 19 Jun 2013 15:32:32 +0000

What do a baseball game, an iced latte, and a wonderfully versatile striped cover-up have in common with one another? They’re all things that our three style influencers—Who What Wear’s Market Editor Neelo Noory, Le Fashion’s Jenn Camp, and Coco+Kelley’s Cassandra LaValle—love this summer.

Colourful Lace That Packs A Punch

Jessica Baker — Tue, 09 Apr 2013 13:55:51 +0000

Spanning the colours of the rainbow, bright lace offers a fresh way to punch up your warm weather wardrobe.

Katrina Bowden

Jessica Baker — Wed, 13 Mar 2013 20:14:24 +0000

Katrina Bowden