As a born and raised Londoner, I’m not ashamed to admit that I turn to the French fashion girls for style advice more than anyone else. I mean, let’s be real, they have a way of making even the plainest of basics look chic. And as we enter spring, and I start to swap out my heavy cashmere jumpers for lighter cardigans, I’ll be looking to the Gallic girls for inspiration on the cardigan trends I should invest in for 2026.

Don’t get me wrong, as a minimalist, I love my plain black cardigan. However, I must admit that it runs the risk of looking frumpy at the best of times. I’m therefore on the hunt for those slightly trendier cardigan styles to wear with my classic jeans, skirts and dresses this spring. And if you’re more of a pared-back dresser like myself, rest assured that, in true French girl fashion, the cardigan trends set to dominate 2026 perfectly strike the balance between looking fresh and trending and feeling wearable and easy to style.

So if you, too, are looking for some ways to freshen up your knitwear selection, below, I’ve rounded up the cardigan trends that the Parisiennes are backing this year. From elegant cinched-in silhouettes to cool-girl polka-dot styles, keep scrolling to discover seven French girl-approved cardigan trends to copy in 2026.

7 Chic Cardigan Trends French Girls Are Wearing in 2026:

1. Waisted Cardigans

Style Notes: If a bold print or pattern feels out of your comfort zone, take a cue from the Gallic girls and focus on the silhouette of your cardigan to give it a fresh twist. You’ve probably already seen the hype around waisted clothing, from blazers to button-down shirts, and cardigans in this shape look just as elegant. A waisted cardigan instantly adds polish to even the most casual of jeans, making it a fail-proof way to dress up an outfit in 2026.

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2. Collared Cardigans

Style Notes: I’ve been spotting collared cardigans on my commute to and from the office for a while, but it now officially has the Parisian stamp of approval. It looks put-together, has ways to layer, and most importantly, won’t ever date in your wardrobes. I already own a long-sleeved version, so for spring 2026, I’m on the hunt for a shirt-sleeved iteration that I can wear over my tank tops.

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3. Short-Sleeved Cardigans

Style Notes: As we (finally!) move into the warmer months, I’ll be shedding my long sleeves for shorter styles. And this extends to my knitwear as well. The French girls have been backing short-sleeve cardigans for a while now, as a comfortable, practical, and, might I add, effortlessly chic alternative to the longer styles they wear when it’s chillier outside.

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4. Polka-Dot Cardigans

Style Notes: The French girls have spoken: the polka dot hype that dominated last year is back for 2026. And although this vintage-inspired print evokes an elegant feel when in the form of skirts, dresses and blouses, there’s just something about polka-dot knitwear that feels slightly less frilly and a lot cooler. Especially when it's in non-monochrome colours like the yellow pictured above.

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5. Cable-Knit Cardigans

Style Notes: If you think cable knitwear is dated, think again, because the Gallic girls are backing cardigans in this vintage style for 2026. An easy way to add texture to your outfit, cable knit cardigans manage to perfectly balance feeling both effortless and intentional at the same time.

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6. Breton Cardigans

Style Notes: The French girls and Breton stripes go hand in hand, so it should come as no surprise that they’re championing cardigans in this nautically inspired print for 2026. It’s easy to dress up or down, timeless and the neutral hues will lend themselves to pairing well with both muted and bold colours alike.

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7. Cropped Cardigans

Style Notes: If you love high-waisted jeans as much as I do, you’ve probably struggled to style cardigans with them without bulky waistlines peeking through. Luckily for us, the French fashion set has us covered, as cropped cardigans are on the rise for 2026. These pair well with skirts, dresses, and jeans that have a higher waistline, making the style feel more like a chic jacket than a frumpy knit. Personally, I’ll be layering mine over high-waisted stovepipe jeans and a tank top.

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You'll probably be glad to hear that the cardigan renaissance of the last few years is continuing into 2026, but this season in particular it feels decidedly polished. No longer just a cosy, practical throw-on, now the cardigan is taking centre stage and being styled as a sleek hero piece—worn buttoned-up as a top, layered over slip dresses or paired with tailored trousers for that effortless high-low balance.

What’s great about this versatile knitwear trend is that it's not only wearable, you don't need to break the bank to find a really good one. In fact, the high street are stepping up their cardigan game right now, and it seems that every time I compliment one of my most stylish friends in the fashion industry on their cardigan, they tell me it’s from Zara, COS or H&M—a true insider stamp of approval.

So, in my quest to find the perfect style for myself, I've pulled together an edit below of the best new-in H&M, Zara and COS cardigans for 2026. H&M is delivering soft, wearable classics in versatile neutral shades, perfect for everyday layering. Zara, as always, brings a directional twist, from cropped silhouettes to sculptural knits that feel instantly statement-making. Meanwhile, COS offers refined, minimalist options with clean lines and elevated finishes that could easily pass for contemporary designer buys.

Comfortable, chic and easy to style, the cardigan has become spring’s most reliable wardrobe update. Keep scrolling to see the 21 best styles from Zara, H&M and COS to shop now.

The Best COS Cardigans

The Best H&M Cardigans

The Best Zara Cardigans

In my opinion, the humble cardigan never really left. However, mock-neck jumpers and pull-over knits certainly stole the attention over the last couple of years. I had an inkling that cardigans were on their way back when waisted cardigans populated my Instagram feed, and this spring they're chicer and more modernised than ever. Cardigans have a transitional nature about them, which gives them an advantage over your thick, fluffy winter knitwear. The cardigan is primed for spring and a layering piece that knows no bounds.

Cardigans, the magical layering pieces that they are, shapeshift flawlessly throughout the seasons. They work as a standalone top, an essential knitwear layer, or as outerwear when it's much warmer. You can layer them together, with your favourite jackets, and tie them around your waist or shoulders. It's hard to name a top that works harder. Gracing our presence this year is a nice mix of knitwear trends, and several that fit neatly in the cardigan category. There are vivid colours and patterns, such as verdant green and classic argyle. The silhouette and closures of cardigans have also received updates. This year, we've spotted more cropped cuts, zip-pull closures and various collar shapes. All this to say, it won't be difficult working them into your existing outfit rotation. Scroll for the proof.

Cardigan Trends 2026:

1. Verdant Green Cardigans

Style Notes: Spring may be full of florals and pastels, but no hue encapsulates this season quite like a vibrant, verdant green. A green cardigan, such as Julie's, is not only a celebration of the new season, but it serves as a quasi-neutral of sorts. It has more pigment than a beige or brown, but it is nearly as versatile, working with black, navy, grey, burgundy, and a multitude of other colours.

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2. Zip Cardigans

Style Notes: The classic button closures are still circulating, but I've noticed some of the most stylish people are wearing cardigans with zip closures. Zippers add a sleek, metallic touch to soft knits and offer plenty of variety. The pulls are also becoming more creative— just look at the statement pull on Karina's pretty red cardigan.

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3. Matching Sets

Style Notes: Matching sets make outfit styling effortless. And recently, there has been an influx of chic options that feel more elevated than choices from a few decades ago. As Jessica shows, it's a clever way of incorporating more colour and pattern into your looks, especially during the warmer seasons that call for this.

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4. Cropped Cardigans

Style Notes: I'm indebted to the fluffy, relaxed knits that keep us warm through winter, but as the weather changes, lighter materials and shorter cuts feel apt. Hence why the cropped cardigan is trending this year. Even if spring turns cold for a temporary stint, copy Liv's look and add your wool coat and boots back into your rotation.

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5. Argyle Cardigans

Style Notes: This year is welcoming argyle back in with open arms. The iconic pattern was created in Scotland in the 17th century, and it's now having a renaissance in 2026. I see exactly why—the diamond shapes are clean but playful, giving your knitwear a little more interest than a bright colour or fun buttons alone. I love Emmanuelle's take on it, combining her argyle cardigan with a matching skirt and heels.

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6. Powder Pink Cardigans

Style Notes: Pastel hues on garments are about as obvious a sign of spring as budding flowers for editors. The best part is, so many colours look great with pale pink. As other trending spring hues emerge (see: ice blue, olive green, etc.), the palest renditions of pink are also appearing. As a cardigan, it makes for the perfect pop of soft colour, as Jessica proves.

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It’s mid-January, and the urge to cocoon myself in something soft and sumptuous has never been stronger. Somewhat inconveniently, this peak craving for comfort has coincided with a mild spell, meaning my thickest cashmere knits are staying folded away for now. Instead, I’ve been reaching for a lighter—but no less comforting—alternative: the wrap cardigan.

Draping the body in a generous sweep of fabric, the wrap cardigan has all the makings of a perfect January purchase. It’s little wonder that so many of the chicest people I follow are currently backing the trend.

With its wrap silhouette long associated with ballet uniforms, the style subtly channels the poised elegance of a ballerina, as such, lending an effortless grace to its outfit pairings. Compared to classic button-up cardigans—which, while timeless, can occasionally feel a touch dowdy—these wrap designs feel decidedly sleeker and at once more modern.

This revival hasn’t come out of nowhere. For several seasons now, runways have been nodding to the wrap cardigan, drawing on its dancewear roots to deliver looks imbued with softness, fluidity and elegance.

Model walks the Ferragamo spring/summer 2025 runway wearing a warp cardigan with a leotard and tights.

Now filtering into the wardrobes of celebrities and fashion people in Paris and New York, the trend is making waves both on and off the high street. From elegant takes at Reformation and H&M to luxurious iterations by Soft Goat and Almada Label, there’s no shortage of compelling options to choose from.

Read on to discover my edit of the best wrap cardigans to invest in now.

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As the winter chill continues to linger in the air, my hunt to uncover cosy pieces that are both insulating and elegant continues. Alongside the arrival of 2026 comes a series of new-in buys, and already the standout styles are emerging. Just the other day, I spotted my friend wearing a seriously refined cream knit that has all the hallmarks of a premium piece. From the 100% wool composition, you might just believe it costs hundreds of pounds, but this is actually another example of H&M's expertise in expensive-looking knitwear. Naturally, I had to get my hands on it too.

When it comes to my personal style, I tend to lean towards the minimalist end of dressing. Whilst a bold shade or playful pattern may feature within my outfits, I can't help but be drawn to the finer details of texture, silhouette and shade. To me, these features often make an affordable piece look like a considered high-end buy, and this H&M knit is a prime example of that.

Leaning into the versatility of classic designs, H&M's knit is a timeless crew neck style, accented with bold ribbed detailing on the neckline, cuffs and hem. These little moments of attention to detail instantly elevate the understated style, and when married with the 100% RWS wool and the heaviness of the fabric, it's easy to forget that this is a high street find. Currently offered in the light cream I'm wearing above and a simple black, both are primed to complement a variety of looks, from relaxed denim to smart tailoring and even slinky satin skirts.

Keep scrolling to shop the H&M wool jumper, and shop more elegant high street knitwear.

Shop the H&M Wool Jumper

Shop More Elegant High Street Knits

Let it be known, quarter-zip knits officially have the fashion world in a chokehold for 2026. If there was ever any doubt, Matthieu Blazy settled it at Chanel’s latest Métiers d’Art show, when he sent the first look—a beige quarter-zip jumper with a crisp white T-shirt underneath and perfectly loose jeans—down that NYC subway platform. So simple, yet so utterly cool.

For years, knitwear has revolved around roll necks, crew necks and even V-necks. The quarter zip is like their fresher younger sibling. So, it’s no surprise this silhouette is already on track to become one of the most coveted knitwear pieces of the season, across both high end and high street collections.

What makes the quarter zip so compelling is its balance of opposites that gives a laid-back yet polished vibe. The zip itself feels sporty, practical and relaxed, but a fine or cable-knit fabrication and some smart styling can instantly elevate it. Recently I've seen so many of my fashion friends sporting the look, paired with maybe a wool coat and tailored trousers for the office, or jeans at the weekend. It's such a subtle but effective way to update last year's layers.

Considering we all want to be dressing comfort-first at the tail end of winter, while still feeling like we're one step ahead for the new year, a quarter-zip knit couldn't be a more perfect January investment. Especially with so many chic styles available on the more affordable end of the scale right now, giving that premium designer look for less. It'll also hold up come spring when we can ditch the coats and just this light layer will do.

Keep scrolling to see 15 of the best quarter-zip knits on the high street right now.

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We don't want to brag, but when it comes to decoding French style, Who What Wear UK has it down. Years of obsessive street-style scrolling, Paris Fashion Week people-watching, and a borderline unhealthy fixation on how French women make the basics look intentional, have trained our eyes well. We know the formulas they rely on, we know their version of effortlessness is anything but accidental, and we definitely know their cardigan habits. For a long time, that meant the red cardigan. Worn buttoned-up with jeans, slung over shoulders, or layered under a coat like it had always been there. But lately, our feeds have been nudging us in a new direction. The familiar pop of red has quietly stepped aside, making room for something a little more low-key.

Over the past few months, I've noticed Parisian women leaning into a softer, quieter knit instead—grey. In different shades, different textures, worn in that unmistakably unfussy way. It's not that colour has disappeared altogether, but there's a clear shift towards pieces that feel easier to live in day after day. Grey just happens to tick every box. It works with denim, tailoring and trainers without changing the mood of an outfit, and it never feels like the point of the look. If anything, it's the piece that lets everything else shine, which is probably why it's suddenly everywhere.

It's also worth noting that there's no single grey cardigan style dominating right now. I'm seeing oversized knits worn like outerwear, neat buttoned-up styles styled as tops, cropped versions with high-waisted jeans, and classic V-necks layered under coats. Below are the 13 grey cardigans I've already saved, screenshotted, or sent to the group chat—the ones that feel especially right if you're channelling that French approach to getting dressed.

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The winter chill has set in, and knitwear has claimed its staple status in our wardrobes once more. For the foreseeable months, cosy layers will continue to be a key part of everyday dressing, and with that in mind, I headed over to one brand that always gets it right: Reformation. From classic silhouettes to more contemporary designs, the sustainable brand has become a well-known favourite amongst stylish people and celebrities alike, and right now, so many of its best-selling styles are included in the winter 50% off sale!

As such a hero of our wardrobes, a timeless edge is key when investing in knitwear, whether high street or high end. And Reformation consistently offers up classic designs and modern accents that will hold their place in our wardrobes for years to come. With a focus on quality compositions, this concise list of standout sale knitwear all have a luxury infusion, whether that's cashmere, wool or alpaca, bringing a naturally cosy edge to cold-weather dressing.

Whether you're searching for an easy cardigan that will be your reliable layering piece through winter, spring, and beyond, or need an oversized crew neck to bundle up in, Reformation's 50% off winter sale has you covered. Personally, I've already added the Karina wool cardigan to my basket, with a fitted silhouette and elegant scoop neckline that brings together style and substance. Also high on my list is the Remi Cashmere V Neck in a soft blue shade that is going to be a key colour for 2026.

As Reformation's sale buys tend to move fast, let's get straight to the good bits. Scroll on to explore the best knitwear in the Reformation 50% off winter sale.

Shop 50% Off Reformation Knitwear Right Now

If there's one wardrobe item I've learned not to underestimate, it's a red cardigan. I'm not usually one for policing personal style—if anything, I'm very much in the "wear what you love, ignore the noise" camp—but even I, a committed neutral dresser who lives in black, grey, white and the occasional navy, have quietly succumbed to the pull of a scarlet knit. It crept in slowly at first, spotted on French women who were tying one over their shoulders, then again on the runways, then suddenly in my own wardrobe, worn far more often than I ever expected. And judging by how often I see them on my feed, I know I'm not alone.

There's something about a red cardigan that feels both familiar and exciting. It's not a trending piece in the throwaway sense, but it does have the power to completely alter an outfit. I think that's why red-cardigan outfits have become such a reliable fashion editor shortcut; they add interest without requiring a full rethink of your wardrobe. Throw one over pieces you already own, whether jeans, skirts or tailoring, and suddenly everything looks chicer.

I'd go as far as to say the ongoing obsession with the French-girl aesthetic has played a major role here. For years now, we've been collectively trying to crack that elusive formula of looking put-together without appearing overdone, and the red cardigan has long been part of that visual language. Worn buttoned-up as a top, slung over the shoulders or layered under a coat, it's a staple that Parisian women seem to instinctively understand. It's not loud, but it's not shy either, and that confidence is exactly what makes red-cardigan outfits so appealing.

Practicality helps, too. At this time of year, especially, when the calendar fills up with festive dinners, parties and everything in between, a crimson knit just makes sense. It's red—so it already does half the work for you. All it needs is the right supporting cast: a good shoe, a strong accessory, perhaps a contrasting texture. I can think of so many occasions where a ruby-toned cardigan feels just right, from evening plans to casual weekends, without tipping into try-hard territory.

The runways certainly backed this up. At the autumn/winter 2025 shows, designers leaned into knitwear as a styling tool rather than an afterthought. We saw richly coloured cardigans at brands like Miu Miu and Prada, often worn buttoned-up with sleek skirts or layered under sharp outerwear, whilst more relaxed iterations appeared at the likes of Loewe, styled with denim and flats in a way that felt very now. What I liked most was how wearable it all felt—proof that red-cardigan outfits aren't just a street-style phenomenon but something designers are actively investing in.

Below, I've broken down four red-cardigan outfits I keep coming back to, along with the pieces I'd actually shop to re-create them. Enjoy!

4 Chic Red-Cardigan Outfits to Re-Create:

1. Red Cardigan + Silk Skirt + Gold Jewellery

Style Notes: This is one of those red-cardigan outfits that feels deceptively simple but always gets compliments. The softness of a silk skirt offsets the structure of a fine-knit cardigan, whilst gold jewellery adds warmth without overpowering the look. I love how Julie Sergent Ferreri has worn her cardigan half-buttoned up (pictured above). Just add some heels, and you're good for any festive party.

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2. Red Cardigan + White Trousers + Animal-Print Heels

Style Notes: If you want a red-cardigan outfit to feel fresh rather than classic, this is the route I'd suggest. Crisp white trousers give the colour space to shine, whilst animal-print heels add personality without turning the look into a novelty.

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3. Red Cardigan + Leather Blazer + Black Jeans + Loafers

Style Notes: This is one of the more directional red-cardigan outfits, and one I've also been dipping my toes into a lot recently (I'm still trying to shake my all black-and-white outfit personality). I love how the leather blazer adds weight and texture, making the cardigan feel sharper rather than sweet.

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4. Red Cardigan + Red Dress + Slingbacks

Style Notes: Doubling up on red might sound intimidating, but it's one of the most impactful looks when done right. Keep the tones close and the silhouette simple, and let the colour do the work. Play with fabrics and texture to create some contrast, or opt for a two-piece set if you like the matchy-matchy vibe. Though this may seem like an obvious party look, with the right shoes and accessories it work just as well for the day too.

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Winter has settled into some semblance of a rhythm, and our knitwear is officially back as a staple in everyday dressing. After a few months of wear already, this point in the season is the perfect time to consider the pieces that have brought elegance and warmth in equal measure, as well as identifying any gaps that could benefit from a cosy infusion. As an editor at Who What Wear UK, I'm surrounded by a team of highly chic people, all with expert insights into great knitwear. So, I’ve consulted my fellow editors to find the knitwear buys they’ve been wearing on repeat this season, and will continue to rely upon until spring officially breaks through.

As such a prominent staple in our wardrobes, knitwear has to be just right. The perfect silhouette, a great composition, and of course, incredibly wearable. That’s why I wanted to bring you pieces from our wardrobes that we’ve already put to the test. In this knitwear edit, you’ll find well-known styles that return every single year to give our wardrobes a healthy dose of warmth.

From soft cashmere buys with thick ribbing and brushed finishes, to soft alpaca wool that will bring be the warm layer you reach for all year round, there's a variety of standouts in this edit. Naturally, we've included consistent favourites from COS, a selection of Reformation's best cashmere, as well as brands dedicated to excellent knitwear.

If you're ready to take your knitwear collection to a whole new level, scroll on to explore the 7 editor-approved styles we're wearing on repeat this winter.

Shop the 7 Knitwear Buys Our Editors Are Wearing On Repeat

1. COS Chunky Cashmere Crew-Neck Jumper

2. Reformation Jadey Cashmere Oversized V-Neck Sweater

3. Rise & Fall Cashmere Merino V Neck Jumper

4. Sézane Gaspard Cardigan

5. Soft Goat Brushed V-Neck

6. With Nothing Underneath Cornwall Jumper

7. Reformation Clara Cashmere Crew Cardigan

As we move ever closer to the end of the year, all I want to do is cosy up in a soft knit and play Christmas films on repeat. Truthfully, I’ve already put some time aside to do exactly that. But alongside there are are carol converts, festive drinks and all kinds of end-of-year activities that are yet to come, so finding the perfect balance of style and warmth is of the utmost importance right now. Over the past few months, knitwear has returned to its place as a daily essential, and our editors have dug into a selection of brilliant knitwear pieces from breakout cashmere jumpers to trending funnel-neck styles. Today, I’m looking at some smaller brands that come into their own when the winter chill arrives.

Below you’ll find a concise list of knitwear brands doing it really well. Most specialise in knitwear, from locally-sourced wool brands to experts in all things cashmere. If elevated Scandinavian designs are your calling, Lisa Yang’s soft cashmere wares will definitely pique your interest, whilst the more maximalists amongst you will enjoy TBCo’s joyful shades and playful stripes. A selection of the brands are recommendations from fellow editors, like Rise & Fall’s illustrious cashmere merino jumpers and Jenni Kayne’s refined silhouettes. For our craftier readers, there’s also a chance to put your knitting or crocheting expertise to work with craft projects from Wool and the Gang.

Naturally, jumpers are a key focus right now. Still, if you’re looking for a total cosy infusion, you’ll find soft knit tops, chic winter hats and cosy scarves to take on the drop in temperatures with ease. Now, it's time to cosy up in one of these small knitwear brands' creations.

1. Rise & Fall

Whilst the brand also produces sleek homeware and bedding buys, it's the knitwear that our editors always come back to. By partnering directly with manufacturers and producing in small runs, Rise & Fall is able to keep its luxurious cashmere and merino pieces at lower prices than its competitors. Keep an eye out for the best-selling knits below as well as the sleek accessories like the knitted bandanas!

2. Sheep Inc.

If you like your knitwear traceable and carbon negative, then you'll want to know all about Sheep Inc. The focus is on timeless pieces that are fully traceable, fibre-focused, and with a hefty dose of style too. Each item can be traced back to the farm, the sheep and even the grass the sheep have fed on, with every piece sharing information from the fabric weight to the CO2 impact. Plus, if you find you've snagged your favourite jumper, you can send it to the knit clinic to be restored (for life!).

3. Soft Goat

Soft Goat is committed to excellent cashmere, from the nomadic farmers they work with who are focused on animal welfare, to the end product which has enduring style to ensure it retains its place in your wardrobe. The understated designs let the fabric be the main event, with a refined selection of knitwear from easy layering cardigans to bold collared tops. I've been up close and personal with some of the brand's signature styles, and can confirm they are divinely soft.

4. &Daughter

As the name suggests, the brand thinks about the things we pass on to the next generation, and keeps this idea at its core. Whether its the sharing of our clothing or the sharing of knitting expertise passed through generations, these ideas of longevity are paramount for &Daughter. The knitwear fabrics are locally sourced and used to create classic styles that will bolster capsule wardrobes for years to come.

5. Lisa Yang

The Stockholm-based label brings together the traditional artisanal craft from Inner Mongolia and the understated designs of Scandinavia. Every step of the production process is meticulous, focused on the intricate artisanry behind creating high-end cashmere garments. The brand even shows the various knitting techniques it uses to create its beloved pieces, from intricate cable knit to brushed cashmere.

6. Herd

Herd works directly with farmers and producers for all its pieces, including knitwear. The brand works to ensure that the natural materials for its classic wares support local production with fleece sourced directly from trusted breeders in local areas such as Lancashire, Yorkshire and Cumbria. The designs themselves are enduringly chic, with bold pops of colours as well as softer neutrals for the minimalists amongst us.

7. Loop Cashmere

For those looking to build a long-lasting wardrobe, Loop Cashmere's anti-trend styles are ones you can depend upon. The brand is committed to creating beautiful cashmere pieces that focus on high-quality craftspersonship, ethical practices and pieces that will go the distance in our wardrobes. From reliable V-necks to layering tank tops and even soft accessories, you'll find a series of beautifully crafted cashmere buys below.

8. Kiltane

Edinburgh-based brand, Kiltane, brings time-honoured techniques and heritage designs to the fore with every collection. Its knitwear is crafted from 100% cashmere, with a luxurious edge that is still incredibly wearable. Each piece leans into classic designs, ensuring its space in capsule wardrobes for years to come. But alongside the neutral palettes are accents of bold shades and playful stripes for those who prefer a pop of colour.

9. Jenni Kayne

Completely timeless and exceedingly chic, Jenni Kayne's knitwear is a masterclass in minimalist design. The palettes and creations are pared-back classics, with a focus on silhouette that brings a distinct contemporary edge. From the silhouette-skimming Cooper cardigan to the sumptuously slouchy Amelia jumper, it's easy to fall for these refined designs.

10. TBCo

If your wardrobe is calling out for a joyful injection, look to TBCo's playful pieces. The B Corp-certified brand brings together responsible creation and sustainable materials to create its fun knitwear pieces, from cosy scarves to sleek dressing gowns!

11. Wool and the Gang

For your crafty friend, or simply someone looking to try something new, Wool and the Gang offers the chance to knit or crochet your own knitwear! The kits come with everything you'll need to make your creation, including step-by-step instructions and washing guidelines to care for your piece. There are easy, intermediate and advanced kit options, and you can personalise the palette by choosing which colours you want to work with.

My knitwear collection is one of the most treasured parts of my wardrobe. Whilst some dread the incoming drop in temperatures, I find myself secretly excited to be reunited with my cosiest wares. The dedicated drawers of knitwear have been considerately assembled, with no fast-fleeting trends in sight, just hard-working styles that have served my winter wardrobe well for years. As a shopping editor, I’ve tried on hundreds of jumpers (literally) and, having put these pieces to the test, I can confidently say that three stores that consistently impress me are Reformation, Sézane and COS.

What sets great knitwear apart from the good is a combination of composition, cut and colourway. These three details will ensure that the piece will last in your wardrobe, withstand moving trends, and always be a reliable companion when the cooler days arrive. That’s not to say that only plain neutrals are invited in. There’s plenty of room for playful patterns and vibrant shades, so long as they suit your personal aesthetic. As a self-proclaimed minimalist, you’ll find red accents and playful stripes mainstays in my winter capsule.

This trio of knitwear brands has all carved out their own distinct aesthetic when it comes to knitwear designs, but are bound by a focus on high-quality fabrics and fresh takes on classic silhouettes. The attention to detail has ensured that each one has a series of best-sellers that are brought back every single year, thanks to their enduring appeal and continued popularity. Today, I’ll be celebrating the 9 best knitwear buys from Reformation, Sézane and COS.

Shop the Best Reformation, Sézane and COS Jumpers

1. Reformation Jadey Sweater

2. COS Chunky Cashmere Crew Jumper

3. Sézane Gaspard Cardigan

4. Reformation Cove Cashmere Oversized Sweater

5. COS Cashmere Funnel-Neck Jumper

6. Sézane Amiel Jumper

7. Reformation Cashmere Boyfriend Sweater

8. COS Brushed-Cashmere Crew-Neck Jumper

9. Sézane Jason Jumper

Shop More Reformation, Sézane and COS Jumpers

We're at that point in the year where almost every outfit requires a jumper. Whether you're creating a polished look for the office, a relaxed off-duty outfit for a coffee stroll, or simply cosying up on the sofa for another Christmas film re-run, knitwear has returned as a constant feature in our daily lives. Already this season, we've shared a series of sumptuous cashmere buys, highlighted the standout styles on the high street, and now I'm taking a little time to celebrate a brand that all our editors have been raving about recently: Rise & Fall.

I first came across Rise & Fall last year when a series of stylish Londoners were spotted wearing the exact same cashmere merino v-neck sweater that had all the hallmarks of a designer buy. The cut was exquisite, the colourways incredibly refined, and soon I discovered that the composition too was high-end. But this brand doesn't come with a four-figure price tag. Actually, transparency in pricing and creation is a key part of the brand's mission. Take another hero buy, the cashmere merino saddle sleeve jumper, which clearly compares the composition, B Corp certification, and even shipping of other high-end brands.

The brand is multi-dimensional, covering homeware and bedding too, but naturally, it's the clothing that has my personal focus right now. A few weeks ago, a flurry of stylish people all stepped out in the suede trench coat that set our editor's Slack channel alight, and induced a series of exclamations about the brilliant knitwear, too.

The brand's considered eye for design and composition makes every timeless piece look so expensive. Classic necklines, sleek silhouettes and attention to detail on thick ribbing and fabric weight propel these jumpers into best-seller territory. Exploring the site is a great way to spend time, but if you're wondering which of its beloved jumpers you should see first, I've curated a refined edit of the best Rise & Fall jumpers below, as well as calling out a few other pieces that have recently caught my eye.

Shop the Best Rise & Fall Jumpers

Shop More Rise & Fall Buys We Adore

If you want to look truly refined this winter, I have but one recommendation. After observing the wardrobes of the classiest dressers I know, and perusing through the Instagram feeds of the most stylish women on my FYP, I've noticed a clear pattern emerging. Rather than defaulting to the usual deep winter hues, the chicest dressers are elevating their outfits with one hero piece: the cream jumper.

Unlike darker shades, a cream knit brings a fresh brightness to any outfit, energising your look without the need for bold colours or statement prints. The soft, light-reflecting tone does all the heavy lifting, offering easy elegance with minimal styling required.

Whilst cream jumpers naturally pair well with jeans and tailored trousers, I’ve been pleasantly surprised by how polished they look with skirts, too. Meanwhile, they lighten up heavier winter palettes and blend beautifully with softer neutrals, making this one of the most versatile buys you can make this season.

Of course, the chicness of a cream jumper relies partly on your ability to keep it pristine. Knitwear can be tricky to wash, so always follow the care instructions on the label—and perhaps avoid wearing it to any occasion where spaghetti might be involved.

Read on to discover the most elegant cream jumpers to shop right now.

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V-neck jumpers sit neatly within a category of what I call "the classics". These are the timeless pieces that, regardless of what trends are currently dominating the fashion scene, help you build the foundations of a mindful capsule wardrobe. Whilst they may not have the excitement of a statement jumper with embellishments, bell sleeves or bold asymmetric cuts, the best V-neck jumpers are quiet, reliable workhorses that humbly pull outfits together in seconds. Regardless of the trousers, coats or winter shoes you have already on hand, these knits will work seamlessly with any of them.

I personally often find myself wearing turtlenecks, mock-necks and high-cut crew-neck jumpers, but this year I've been attuned to just how easy it is to replace any of these knits with a V-neck. Not only this, but they're oftentimes much less itchy and overwhelming than their high-neck counterparts. V-necks also prove their versatility in how simple they are to dress up or down—you can just as easily wear them with leggings or jeans as you can with a sleek skirt. There has also been a penchant for wearing them layered over top of a T-shirt this season, which offers more colour and extra dimension to an outfit (plus a little extra warmth).

Learn from my mistake of sleeping on V-neck jumpers for far too long. When it comes to the best jumpers you'll want to wear this winter, this specific neckline deserves a spot in your wardrobe. Scroll on for the best V-neck sweaters, cardigans and polos that will complete your knitwear collection.

The Best V-Neck Jumpers to Add to Your Wardrobe This Winter:

• Best Wool V-Neck Jumper: COS Draped Merino Wool V-Neck Jumper
• Best Relaxed V-Neck Jumper: M&S Cloud-Yarn Ribbed V-Neck Jumper
• Best Designer V-Neck Jumper: Khaite Wolfe Cashmere Sweater
• Best Curve V-Neck Jumper: Mango V-Neck Knit Sweater
• Best Cashmere V-Neck Jumper: Loulou De Saison Anzor Cashmere Sweater
• Best V-Neck Cardigan: Sézane Barry Cardigan

The Best Wool V-Neck Jumper:

The Best Relaxed V-Neck Jumper:

The Best Designer V-Neck Jumper:

Best Camel V-Neck Jumper:

The Best Cashmere V-Neck Jumper:

The Best V-Neck Cardigan:

Shop More V-Neck Jumpers I Love:

The Best V-Neck Jumpers Under £50:

The Best V-Neck Jumpers Under £150:

The Best V-Neck Jumpers Under £400:

The Best V-Neck Jumpers Over £500:

Whilst every item in my wardrobe has been carefully selected, I'll admit, I have a few favourites. There's the pair of tailored trousers I reach for whenever I need to add a little polish to my look, the coat that pulls my outfits together every single winter, and then there's the cardigan I turn to constantly for a touch of warmth and refinement. Truly, it's one of the hardest-working pieces in my wardrobe. And now, you can snap up my treasured Reformation Clara Cardigan for 25% less in the Black Friday sale.

Last November, I snapped up this cardigan during the Black Friday sale, and truthfully, I haven't looked back. It became such a feature of my wardrobe that the vibrant cherry quickly joined my cocoa shade. And yes, I also tried on the black version recently when passing by the store. Clearly, my fellow editors also adore the style, as you can see above.

With plenty of wear and an array of different outfit combinations, I can vouch for the worthwhile nature of this cardigan. Crafted from 95% recycled cashmere and 5% cashmere, this cardigan is as luxurious in form as they come. As such a premium fabric, it does come with a higher price point, but you can now get 25% in the Reformation Black Friday sale.

What I adore about this cardigan is the timeless appeal. The classic crew neckline and silhouette will ensure this knit holds its place in your wardrobe for years. Naturally, this knit has come into its own now that the temperatures have dropped, but it also features heavily in my spring and autumn lineups, layered over a tank top or thrown over my shoulders to add a pop of colour over an all black dress. In terms of fit, this cardigan fits true to size and has held its shape through plenty of washes (I do a cold wash and dry it flat).

Even after countless wears, I've had little to no pilling, and haven't had to call upon my fabric shaver yet. What's more, so many shades are included in Reformation's Black Friday sale, as well as a series of other elevated cashmere buys that have also made their way into the sales (I just snapped up the navy Cove jumper—size down if you're interested!) As I expect this best-seller knit won't stick around, scroll on to shop the Reformation Clara Cardigan now.

Shop the Reformation Clara Cardigan

What is Black Friday?

Black Friday weekend is an annual sale shopping event that originated in the US. It marks the end of Thanksgiving and the start of the festive shopping season, resulting in the majority of well-known—and even, in recent years, smaller—brands and retailers heading into a period sale for a full four days.

When Is Black Friday 2025?

Black Friday will fall on Friday 28 November 2025, and you can expect deals across the whole weekend and into Cyber Monday, which falls on Monday 1 December 2025. Our editors will be busy compiling the best of the Black Friday savings, whether it be clothing deals or beauty tools deals for you.

When does Black Friday 2025 end?

Black Friday sales tend to run over the weekend and end on Cyber Monday, which will fall on Monday 1 December 2025.

What is Cyber Monday?

Cyber Monday is the final day of sales of the Black Friday sales period. In 2025 it will be Monday 1 December, and is typically the last chance to snap up savings.

The weather is officially freezing, and it's time to bundle up. Our warmest accessories of scarves, hats and gloves have returned to our daily rotations, and personally, I've been looking out for some cold-weather outfit inspiration. On my search, I kept coming across one pairing that is ready to bring a considered edge to winter layering—a matching knit and scarf. Currently, the combination taking over my feed right now is the Cecily cardigan and scarf from Damson Madder, and I've just found it in the Black Friday sale!

Since September, patterned knits have quietly regained their spot in stylish wardrobes everywhere. Starting with the light jacquard cardigans that saw us through autumn, the cooler days have welcomed back a variety of fair isle and alpine patterns alongside, and now, Damson Madder is leaning in. The Cecily cardigan feels like a sweet, nostalgic piece, patterned with a bunny outline on the back with diamond and zig-zag motifs accenting both sides. The focus on small details regularly denotes that a piece is from Damson Madder, from the scarf ties on a trench coat to sweet ruffles on a slip skirt. For this knit, it's the Peter Pan collar that brings the touch of whimsy we've come to know and love.

On its own, the sweet cardi is primed to bring a playful joy to cold-weather dressing, and that's before the matching scarf has been layered in. Over the past few years, scarf jumpers with integrated scarves have been on the rise, offering a fresh way to wear knitwear. The brilliance of Damson Madder's style is that the two can be worn together and separately, for multiple styling options. The scarf itself is a sumptuous, oversized style, ready to take on the coolest winter days as both pieces are crafted from 100% Responsible Lambswool. Right now, you can snap up this cold-weather pairing for less in the Black Friday sale!

Keep scrolling to shop the Damson Madder cardigan and scarf, and shop more patterned knits we adore!

Shop the Damson Madder Cecily Cardigan and Scarf

Shop More Patterned Knits

Stepping out in winter and being confronted with blisteringly cold weather and darkened skies can only mean one thing—it’s time to invest in one of the best wool jumpers.

These are pieces made of sumptuous yarn that wrap around you like a warm hug and envelop you in dollops of softness. For the uninitiated, a wool jumper is a specific garment style that refers to a piece that’s made from natural fibres derived mainly from sheep. The most luxurious type of wool is merino, a fine and soft variant that’s both moisture-wicking and thermal-regulating. While cashmere, angora and mohair are other types of notable knitwear, they’re technically not wool, though they are commonly woven together to create a blend.

Where wool jumpers excel is in their ability to provide a layer of elegance tailored to the tastes of anyone who wears one. Incredibly versatile and premium in appearance, these are styles that can be slipped on over a sleek satin blouse as easily as they’re thrown on over a lace-trimmed camisole, making them a true workhorse in any well-edited wardrobe.

This season, wool jumpers have once again reclaimed their rightful spot as a high-rotation item. Paired solo with black pleated trousers or teamed with straight-leg jeans and a boxy blazer, these are styles that not only shield you from the harsh elements but also elevate any ensemble thanks to their buttery fabric and cosy exterior. As this piece is a true staple in the cooler months, it also means that both high-street brands and designer boutiques are inundated with wool jumpers vying for your attention. That being said, you shouldn’t be expected to be a walking Rolodex of knowledge about which exact wool jumper is the best.

In fact, that’s where we come in. In an effort to ensure you’re as well-versed in the latest products of notes and launches worth adding to your closet as our shopping experts, Who What Wear UK fashion editors flocked to stores and raided their own jumper arsenal to determine which styles were really worth it. From modern classics like COS’s funnel-neck style to new favourites including With Nothing Underneath’s beloved and snug Cornwall jumper, keep scrolling through for the very best wool jumpers to shop now and love forever.

The 8 Best Wool Jumpers to Shop

• The Overall Best Wool Jumper: COS Chunky Funnel-Neck Wool Jumper, £95
• The Best Designer Wool Jumper: The Row Ophelia Oversized Wool and Cashmere Sweater, £1440
• The Best High-Street Wool Jumper: H&M Cashmere-Blend Jumper, £130
• The Best Wool Jumper for Petites: Reformation March Regenerative Wool Cropped Turtleneck, £198
• The Best Oversized Wool Jumper: & Other Stories Oversized Turtleneck Wool Jumper, £97

1. Reformation March Regenerative Wool Cropped Turtleneck

Style Notes: As a brand that’s beloved by It girls the world over, it should come as no surprise that Reformation’s knitwear has garnered a legion of followers for its cool cuts and sleek colours. Whilst there are many styles to choose from, I was drawn towards this delicately cropped turtleneck as a solution for days when I’m seeking an anything-but-boring basic. With slightly billowing sleeves and drop shoulders that sit right on the bicep, this style ever so gently grazes the hip bones, which will serve both petite and taller frames, and rides up just underneath the chin.

As someone who is truly of average height, I didn’t find the cropped element of the jumper a hindering factor, as it didn’t really seem clipped short on my torso. Because of this, I really enjoyed how easy it was to tuck into the top of my trousers, as I sometimes find other lengths too bulky to style in this manner. My favourite thing about the style, however, was the fact that it is made from 100% traceable and regenerative wool that’s ethically grown at certified farms. Striking a balance between style and sustainability has never been more achievable.

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2. COS Chunky Funnel-Neck Wool Jumper

Style Notes: After being put onto the COS Chunky Funnel-Neck Wool Jumper by so many of my chic colleagues, I was immediately drawn to the style, thinking it would become a cornerstone of my winter wardrobe. How right they were, as the moment this oversized piece slid over my figure, I instantly felt the need to have it as part of my collection. I’m wearing a large here, which is bigger than what I’d usually reach for, but I felt the baggy shape really exuded a cooler and comfortable take on wool jumpers compared to other styles that I own.

Whilst a little more figure-hugging, this roomy piece not only allows for a more strategic approach to layering, but also carries a luxurious air as it reminds me of styles you’d find stocked at The Row and Toteme. (Albeit at a fraction of the price.) It’s also effortlessly elegant, meaning that I can style up with polished razor-sharp pants or dress down with a dainty skirt and not worry about having to adjust any other element of my look to compensate. The fabric doesn’t drown me, but it is still a considerable quality that brings a soft structure to any outfit. The durability and heavyweight quality make this a style I know I’ll reach for year after year.

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3. With Nothing Underneath Cornwall Jumper

Style Notes: For Who What Wear UK's news writer, Natalie Munro, no better style merits the title of best wool jumper than With Nothing Underneath's Cornwall jumper. As fluid and comforting as the coastal town it derives its name from, she tells me that the style has "very quickly become one of my most-reached-for knits." As she continues, "Between the chunky design, the longline cut and the slouchy fit, it’s one of the most comfortable pieces I own, whilst the striking shade lends it an elevated energy that sees it style well with my wider winter wardrobe."

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4. Mango V-Neck Wool Sweater

Style Notes: To me, there’s nothing more subtly sensual than a V-neck. As writer Liana Satenstein pointed out in her fashion substack Neverworns, "It’s the most vulnerable, nasty of cuts!" Regardless of your own opinion on the shape, it’s hard to disagree that the plunging neckline leaves quite a bit of valuable real estate that’s always so essential during wintertime.

This is a period where thermals and base layers are a prerequisite, so why not embrace showing them off ever-so gently through this tapered neckline? This Mango option proves that point entirely, with the chunky fabric offset by the revealed décolletage that opens up so many possibilities. Do you layer a humble white crew-neck T-shirt underneath? Or add a beaded necklace to further accentuate this area? Either way, it’s a style that can really do so much to transform your look.

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5. & Other Stories Cropped Turtleneck Jumper

Style Notes: As both Cameron Diaz in The Holiday and Billy Crystal from When Harry Met Sally prove, a white, woollen winter jumper is such a staple. This piece from & Other Stories is actually part wool, part cotton, which gives the shape a really slouchy feel but makes the fabric super soft and breathable. It didn’t feel too hefty when I was wearing it, but the rounded sleeves and plump silhouette did make my shape look slightly voluminous. This might not be a concern for everyone, but I did want to note it, as I felt it would be a challenge to wear under trench coats or bigger jackets without feeling like I was Matt LeBlanc in that one episode from Friends where he wears all of Matthew Perry’s clothes.

In a way, this did make it slightly more transitional than other styles. I do think a wool jumper should be more streamlined, but it didn’t totally dissuade me from picking it up. To me, this is the perfect errands jumper that can be worn with low-slung jeans and loafers when running to grab a morning coffee or a style I’d layer when running to the movie theatres. For the price point, I do think you can get quite a lot of mileage out of it; I just want to caution that in person, the piece can feel quite spacious.

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6. Rise & Fall Cashmere Merino V-Neck Jumper

Style Notes: When it comes to having an impressive hoard of jumpers, Who What Wear UK acting fashion editor Sophie Robyn Watson fits that bill completely. "Since this Rise & Fall jumper fell into my lap, I haven't stopped wearing it," she says. "It works perfectly for office looks, teamed with classic black trousers, loafers or ballet flats. Off-duty and at home, it drapes over my favourite joggers and shearling slippers with ease. Composed of a merino and cashmere mix, it's gentle on the skin and acts like a big, soft, warm hug.

"The medium-grey tone is super easy to style with my existing capsule wardrobe. I sized up to a Large (I go between a UK 10 and 12), as I wanted a relaxed fit. The high V-neck is a chic touch, and still allows for your favourite white tee to peek through. It comes in seven other colours, too! It's a real staple, and something I can't gatekeep any longer."

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7. & Other Stories Oversized Turtleneck Wool Jumper

Style Notes: The beauty of wool jumpers is that they cloak the torso in a sheath of opulent material. Like how satin can make you appear more put-together and sophisticated purely because of the richness of the fabric, this & Other Stories jumper has precisely the same effect. It will tug at the heartstrings of anyone who prefers their garments to be generously sized but still feel like the majority of their body is cloaked in something really rich and refined. Because of the classy essence of the piece, it requires very little thought when styling. From the slit in the back of the neck to the ample length that gathers around the top of the thigh, this really is the quintessential wool jumper.

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8. H&M Cashmere-Blend Jumper

Style Notes: As Who What Wear UK senior shopping editor Marina Avraam puts it, this H&M jumper is a great alternative for those who adore The Row's Ophelia jumper, but find the price outside of their reach. "This is a best-selling style for a reason," she tells me. "Despite being labelled as cashmere, the style is actually 90% wool, which means it certainly qualifies for the title of best wool jumper, even with the slightly misleading name," she adds.

"I could honestly wear this for days. Wool certainly is a fabric that is naturally deodorising, so this very well could be a possibility. I mean this to say that the comfort level and chic nature of this style make it one of the most reached-for pieces in my wardrobe. Styling it with everything from pinstripe trousers and kitten-heel boots to slouchier wide-leg trousers and trainers, you need not ever worry about how classy you look, because this jumper does a lot of the heavy lifting for you."

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How We Tested

As fashion editors who regularly purvey the market, we tested and tried the best wool jumpers by scouring new season launches, revisiting old favourites and re-wearing trusty styles that have already made their way into our own wardrobes to crown what we wholeheartedly believe to be the best wool jumpers. Factoring these pieces on price, breathability, comfort, warmth-level and weight, these are the recommendations we entirely endorse and would repurchase again.

Why Trust Us

At Who What Wear UK, fashion is our speciality. Our editors have years of industry experience, from reporting on seasonal fashion trends seen at international fashion weeks to working with some of the most recognisable names in fashion. Every item we recommend is carefully selected based on current trends, quality and real-world wearability.

We regularly try on pieces ourselves—everything from best-selling jeans to designer shoes—and speak to external experts and fashion insiders, staying closely connected to what our readers are searching for. Our advice is grounded in expertise, and each and every buy we feature has to meet our exceptional taste standards—so you can feel confident in every recommendation.

As autumn tumbles into winter, the desire to cocoon in comforting layers only strengthens. In my ongoing pursuit of staying as warm and comfortable as possible, I’ve been paying close attention to the knitwear trends that promise both style and substance this season. It didn’t take long for brushed knits to fall on my radar.

Much like your favourite wool or cashmere jumper, brushed knits deliver the cosy thickness and insulation the coldest months demand. What sets them apart, however, is their distinctive fuzzy finish. During production, the yarn—often a blend of wool, cashmere, mohair or alpaca—is lightly brushed to raise the fibres, creating a soft, cloud-like texture.

Adding texture and dimension to cold-weather outfits, brushed knits lend even the most minimal silhouette a sense of richness and softness. An ideal counterpoint to sleek leather, crisp denim, or tailored wool trousers, brushed knits bring an ease to structured looks.

Who What Wear Shopping Editor Florrie Alexander wears the COS Brushed-Cashmere Crew-Neck Cardigan (£189).

I'm not the only one with a newfound appreciation for the trend. COS’s brushed-cashmere crew-neck cardigan has become one of the brand’s most sought-after staples, while H&M’s brushed cashmere and & Other Stories Mohair knit each boast that signature fluffy texture, and have caught my attention this season. From short-sleeve crewnecks to oversized pullovers, the options are both plentiful and irresistibly cosy.

The chicest way to stay cosy this winter, read on to discover the brushed knit trend and shop my edit of the best pieces to buy now.

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Now that the coldest season has taken hold, I’ve been keeping a close eye on the knitwear trends emerging across London. As I’ve been scouting out the city dwellers' wardrobes, one thing keeps catching my eye: the chicest Londoners are all gravitating towards the same navy jumper, and it’s not the one you might expect.

Rather than reaching for the classic crew-neck—forever reliable but a touch predictable—the style set has collectively shifted toward a navy V-neck silhouette. With its clean, plunging line, the V-neck flashes just a hint of décolletage, giving this knit a refined, elevated feel without losing any of its effortlessness.

Rendered in rich, timeless navy (a shade already dominating the season), this jumper naturally pairs with everything from slouchy jeans to sharp tailoring. It’s versatile, polished and naturally cool—no wonder it’s become the knit Londoners can’t stop wearing.

And while the city’s fashion crowd got there first, retailers are quickly catching on. From Reformation’s much-loved Jadey jumper to Uniqlo’s sleek merino version, there are already plenty of covetable options hitting the shelves.

Read on to discover the chicest navy V-neck jumpers worth adding to your winter wardrobe.

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The chill is here, bringing with it the need to embrace the reality of a near-daily dependence on our old friend, knitwear. Personally, I'm thrilled at the chance to wrap up in cosy wool or cashmere, and knitwear makes daily dressing so blissfully simple—just throw over denim or trousers, or layer over a summer dress to make it cold-weather ready. But with months of grey days ahead of us (sorry, you know it's true), we have to keep our jumper assortment interesting. That's where colour comes in, and this year, there are some top hitters that are set to dominate.

As so often tends to be the case, classic colours are coming back into rotation. Crisp white and navy are the sophisticated minimalist's must-haves, and this season brown is really coming into its own, whether you're planning a monochromatic ensemble like @juliesfi or using it to warm up white denim. For those looking to their knitwear to brighten up a wardrobe of winter neutrals, fear not, there are some strong contenders for jumpers that will give you a dopamine hit, too.

Here, discover my edit of the top trending jumper colours, and the styles for every budget to nail the trend.

5 Jumper Colour Trends to Take Note of This Winter:

1. Brown

Style Notes: It's the colour that's dominating across the board this season, and that includes knitwear. Light or dark, brown is the essential colour of the season, and works particularly well in soft knitwear. Follow the elegant French tip and pair yours with crisp white jeans or trousers.

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2. Cherry Red

Style Notes: If last year was all about burgundy, this season is all about bright pops of cherry red. Something about this colour strikes the perfect balance between timeless and fresh, instantly livening up a winter outfit, even on the greyest day.

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3. Navy

Style Notes: Take a break from your black knitwear and swap in navy, which always looks so effortlessly sophisticated. Wear yours with cream jeans or trousers for a perfect winter ensemble.

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4. White

Style Notes: The term quiet luxury may be outdated, but the aesthetic is far from gone, and nothing is more essential to this sophisticated, minimalist wardrobe like a white jumper. Follow Anouk's example and go all-out with a monochromatic look, or balance yours with blue, black or neutral tones..

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5. Butter Yellow

Style Notes: Looking to brighten up your winter wardrobe? Inject some sunniness on dreary days with a butter yellow knit. I love Aimee's trick of styling hers over the shoulders of a shirt in a matching hue. Deliciously good.

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With cold air sweeping through London (sending me headfirst into my heated blanket and eye mask by 7 pm), it’s clear that winter is officially here. Having safely packed away my strappy sandals and swing dresses for another year, I’m turning my attention to cosy staples and classic fashion pieces that will work as the temperature drops further. In particular, I’m thinking about winter 2025 knitwear trends.

Now, whether you’re an avid Who What Wear UK reader or just here to learn about the knits ruling this season, one thing is for certain: we editors are unabashedly knitwear-obsessed. From plush COS cashmere to playful pops of pink, the moment a slight chill sets in, we’re quick to switch out our blouses and tees for tried-and-true investment knitwear in every shape, shade and stitch imaginable.

With knitwear trends moving far slower than the rest of fashion’s continuous flow, it's safe to say a few of these trends are more than likely already in your winter capsule rotation. That said, a few styles cropped up all over the autumn/winter 2025 runways, which you may have overlooked until now. From the golfcore argyle styles seen at H&M to the multicoloured stripes at Paul Smith, chic knits were in abundance. So, whether your winter plans consist of cheerful pub lunches or tackling your ever-growing list of pre-Christmas errands, these knitwear trends have you covered, helping to keep your looks elevated and polished whilst feeling far more now, a touch cooler and undeniably chicer than those of yesteryear.

Having dived into my social feeds, I’ve found the seven knitwear trends you need to know about in winter 2025. Scroll to discover which ones made the cut.

The 7 Knitwear Trends You Need to Know About in Winter 2025

1. Waisted Cardigans

Style Notes: A quick shift back from fashion's burgeoning love affair with maximalism, waisted cardigans are the quietly powerful knitwear trend set to define your winter capsule wardrobe in 2025. Cinched neatly at the waist and often finished with a subtly flared long hem, these cardis cast a powerful silhouette, making your jeans, leggings and miniskirts work harder when the chill sets in.

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2. Funnel-Neck Jumpers

Style Notes: Funnel necks came through as the silhouette of the season this autumn, but it’ll be winter 2025 when this practical neckline truly shines. The high-neck design feels elevated whilst leaning into the laid-back polish which has captured the hearts and minds of the fashion lately. Making a statement on their own, these will play well with all your favourite winter bottoms; you just need to decide which style is worth the investment!

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3. Zip-Up Cardigans

Style Notes: Zip-up cardigans aren’t new per se, but there's something irresistibly nostalgic about this knitwear trend in winter 2025. Leaning into its gawky, old-school essence, the intricate patterns and cosy appeal feel oh-so wholesome, like a warm coffee on a frosty morning, but slightly fresher than the styles buried in the back of your grandparents' wardrobe. Perfect for layering and multifunctional, wear yours open or zipped to the top for a different finish each time.

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4. Knitted T-Shirts

Style Notes: Don't panic, minimalists; it isn't all bright colours and prints. On the days it's too chilly for your usual white tee, simply swap the cotton for cashmere for an equally understated finish, but with added laidback luxe. Not only do you already know a knitted tee will go with everything in your wardrobe, but they’re also a great layering piece when the temperature drops again at the end of the year.

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5. Bright Stripes

Style Notes: Through the drab days of winter, dopamine dressing will become your best friend, and what's happier than a bashfully bright striped jumper when the skies are grey? Working for both the maximalists and minimalists amongst us, with this knitwear trend, you can be as whacky or as pared-back as you please. Adding instant visual interest, striped jumpers make a statement all on their own, offsetting your jeans, leggings and checked maxis with ease.

6. Argyle Jumpers

Style Notes: Now, argyle jumpers are as tried-and-true as florals in spring, but the print, which once felt a touch dated, is back with a vibrant diamond touch this winter. When it comes to argyle, the preppier the better. It may sound silly, but my advice is to lean into golfcore at its finest.

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7. Chunky Cable-Knit Jumpers

Style Notes: The ultimate practical purchase, there has yet to be a winter when I haven't pulled out a chunky cable-knit jumper. Offering hand-spun, artisanal appeal, it's one of the easiest ways to add texture and visual interest to your outfit in winter 2025.

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Why Trust Us

At Who What Wear UK, fashion is our speciality. Our editors have years of industry experience, from reporting on seasonal fashion trends seen at international fashion weeks to working with some of the most recognisable names in fashion. Every item we recommend is carefully selected based on current trends, quality and real-world wearability.

We regularly try pieces ourselves, everything from bestselling jeans to designer shoes, speak to external experts and fashion insiders and stay closely connected to what our readers are searching for. Our advice is grounded in expertise and has to pass our exceptional taste levels—so you can feel confident in every recommendation.

As winter descends upon us, I think it's safe to say that knitwear season is well and truly here. The temperature has dropped and practicality has taken over, with layering up becoming a priority when it comes to getting dressed every morning. In winter, I often find It’s easy to become stuck in a rut of rotating the same outfits, purely for comfort and ease, but this season I’m trying to get one step ahead and build up an array of go-to pieces that keep me warm and look chic at the same time.

A fair isle knit is one of such piece. Once considered 'dated', recently fair isle knits have been spotted on the autumn/winter 2025 runways (see Altuzarra and Khaite) as well as plenty of stylish European women, proving it’s had a contemporary, very chic, upgrade. In 2025, a fair isle knit feels both nostalgic and refined, and is an easy way to look stylish and put-together without much effort. Whether you wear it with jeans and boots, tucked into a satin slip skirt, or layered over a dress, the fair isle knit is a failsafe option on those days when comfort is key.

With my newfound love of fair isle knits front of mind, I decided to round up the best fair isle pieces available right now. I'll certainly be investing in one or two (or three…) myself. Keep cosy out there!

Shop the Best Fair Isle Knits for Winter 2025:

• The Best High-Street Fair Isle Knit: Fair Isle Wool Cashmere Jumper, £139, COS
• The Best Mid-Range Fair Isle Knit: Chamonix Jumper, £250, With Nothing Underneath
• The Best Designer Fair Isle Knit: Clarke Fair Isle Cardigan, £430, DÔEN

The Best Fair Isle Knits Under £150:

The Best Fair Isle Knits Under £300:

The Best Fair Isle Knits Under £600:

A crisp chill has returned to the air, and once again we're turning back to the key cornerstones of our winter wardrobes. Coats have taken pride of place over lighter jackets, insulating accessories like scarves and gloves primed for a return to the everyday, and now, no outfit is complete without a great jumper in tow. Layering up is the mood of the moment, and after hours of scrolling, I found that three reliable high street stores are doing jumpers better than anywhere else right now. Now, I'm here to share the best jumpers at Zara, COS and H&M this winter.

Layered over satin skirts, tucked into tailoring or bundled up with reliable denim, so many reliable winter outfits include a cosy jumper. For winter 2025, it's the finer details that are setting these three brands apart from the rest. This winter, Zara is focused on the classics to bring an expensive-looking element to its insulating pieces, with classic crew necks in a host of timeless shades and sophisticated designs. Keep an eye out for cosy wool compositions and enduring palettes that blend easily with the rest of our wardrobes.

True to form, COS is playing with composition, leaning into its quality fabrications of cashmere, merino and mohair-wool to make its winter wares look three times their actual price. The brand's elevated appeal comes from its precise way of playing with relaxed fits and oversized silhouettes, which have been perfectly applied to the knitwear offerings this winter. Alongside, you'll find H&M is playing with texture and form, from raglan sleeves to tactile mohair finishes, with playful scarves and turtlenecks accenting its knitwear necklines.

Keep scrolling to shop the best jumpers at Zara, COS and H&M before they're gone.

Shop the Best Jumpers at Zara, COS and H&M

Shop More Zara, COS and H&M Jumpers We Adore

If your goal this winter is to look expensive, there are a few key areas I recommend you start with. First, secure a sleek pair of black leather boots—few looks that don’t appear chicer when grounded with this timeless staple. Next up: invest in an elegant coat. I personally find that longline and slightly oversized silhouettes are best at lending a relaxed, effortless finish. Finally, make a beeline for the knitwear department and dig around until you find an argyle cardigan.

A piece so synonymous with the preppy aesthetic, this humble knit carries an inherently expensive-looking energy that will permeate the rest of an outfit. Long associated with golfing afternoons and campus gatherings, the heritage pattern has drifted in and out of mainstream fashion over the decades—but it’s never lost its timeless, collegiate appeal. Best rendered in soft knitwear, the argyle knitwear trend has been slowly resurfacing over the past few seasons, as designer labels including Miu Miu and Celine have revisited the print. Now, as we settle into winter 2025, the traditional pattern is making its mark once again—this time in the form of the season’s most sought-after knit: the cardigan.

Once a quiet classic, the argyle cardigan has become a fashion person’s new favourite. Over the past few weeks, I’ve spotted this underrated knit styled over and over. Worn over neat white tees for a neat, polished effect, or buttoned up solo for a more relaxed finish, the look works just as well with jeans for everyday ease as it does with pleated skirts to double down on that preppy charm.

Quickly earning its place as a winter non-negotiable, the argyle cardigan has inspired plenty of labels to experiment with the trend this season. From H&M’s cosy iterations to &Daughter’s beautifully made staples, read on to discover and shop the best argyle cardigans to invest in now.

Shop Argyle Cardigans:

I have a bad habit of slipping into a state of slouchiness the moment the cold sets in. Perpetually afraid of being cold, I pile on as many layers as I can manage, and somewhere between the thermals and oversized jumpers, my interest in styling tends to fade. This year, however, I’m determined to approach winter dressing with a little more polish. In my search for a sleeker seasonal wardrobe, I stumbled upon a knitwear trend that feels truly special.

Building on last winter’s scarf knit moment, the chicest dressers I know are now embracing an even more refined evolution: the cape knit.

Defined by its draped silhouette, the cape knit hangs from the shoulders, creating a soft, cascading effect that moves beautifully with the body. Whilst some styles resemble ponchos, other versions feature generous panels of fabric that wrap elegantly around the neck before falling behind the back.

There’s something inherently luxurious about the way this style falls—the fluid movement of the knit and the ease of the shape bring an understated glamour to a look. Whether layered over tailored trousers and heels for a polished finish, draped over a dress for evening, or thrown casually atop jeans and boots, the cape knit always adds an element of refinement.

Quietly but quickly becoming the knitwear trend sophisticated dressers are choosing over jumpers and cardigans, tread on to discover my edit of the best cape knits to invest in now.

Shop Cape Knits: