If I’m honest, I own far too many pairs of shoes. Sumptuous suede loafers sit beside scuffed biker boots; delicate flats line up neatly next to sensible, seen-it-all-trainers. It sounds excessive, but when it comes down to it, choosing what to put on your feet is actually a pretty big deal, especially when you want your outfit to look as good as your feet are comfortable.

And more often than not, I’ve found that it's a pair of on-trend trainers that answers both calls without hesitation. Comfortable, functional and crucially—stylish—trainers have far transcended their purely practical roots, but not all trainer brands are created equal. With Salomon's gorpcore styles flocking the street-style scene, to retro, slimline designs from Nike x Jacquemus and Miu Miu x New Balance, some are far more in demand than others. So when we talk about investing in trainers that say "I'm in the know", you might want to know which brands to turn to first.

And with this, I offer you a helping hand. Having sifted through the ever-changing trainer landscape, I’ve uncovered the 11 brands everyone will be wearing in 2026. So, whether you’re partial to an edgy sneakerina or a chunky "dad" trainer, I’ve got you covered. Scroll down to discover the 11 trending trainer brands of 2026.

1. Adidas

Style Notes: Let's start nice and easy, shall we? When you think of top trainer brands, Adidas is one of the biggest out there. From the minimalist-favourite Samba to slightly more fashion-forward shapes like the SL 72 and the Tokyo, Adidas sits miles ahead of the competition when it comes to on-trend, crowd-pleasing trainers. And the best part? The collaborations. Teaming up with some of fashion's coolest brands (Wales Bonner, anyone?) over the years, its trainers consistently balance a streetwear vibe with wearability.

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2. Puma

Style Notes: We loved the Palermo, admired the Speedcat, and might have been slightly too afraid to try the ballet sneaker, but Puma has always been in the mix when it comes to trending trainers. With a high-performance motorsport mood running throughout, Puma styles have been the go-to choice of some of fashion's most stylish dressers for a while now. From Dua Lipa to Emily Ratajkowski and Jennifer Lawrence, they're also celeb-approved.

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3. Nike

Style Notes: With many Nike styles having a major revival recently, it would be remiss not to include the brand in this roundup. Jordan 1 took the streetwear game by storm a few years back, but in 2026, it's the retro styles that are popular now. With Gwenyth Paltrow and Dakota Johnson both picking up the "dated" Cortez, it's clear Nike is where chic dressers turn when in need of a trending trainer hit.

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4. On

Style Notes: Designed as the new generation of running shoes, On trainers have really taken off since the brand launched in 2010. The patented "cloud technology" (the unique holes running through the soles) creates a unique point of difference beloved by those who crave a functional shoe with a stylish twist. A staple in Jennifer Lopez’s everyday rotation, you’re in great company with these.

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5. New Balance

Style Notes: By no means a new trainer brand (it was founded in 1906, after all), New Balance continues to dominate the trainer space, with its covetable styles consistently selling out. After reviving iconic retro silhouettes like the 530 and the 327, the brand has successfully cemented itself as comfortable and cool. And, in 2026, you’d be hard-pressed to find a fashion editor without at least one of these super-comfortable styles in their rotation.

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6. Dries Van Noten

Style Notes: Dries Van Noten trainers perfectly encapsulate everything the luxury fashion brand stands for. Playful, slightly avant-garde and undoubtedly chic, these minimal, low-profile trainers have become unexpected cult buys.

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7. Miu Miu

Style Notes: The crème de la crème of high-end sneakers, Miu Miu gets trainers right every time. Narrow, low-profile and retro in shape, every style becomes a cult favourite, and I’ve been desperately wanting to add them to my own wardrobe for some time. With an IYKYK polish, the coveted New Balance collaboration is consistently seen on the feet of the sleekest dressers around.

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8. Isabel Marant

Style Notes: With fashion leaning into a playfully nostalgic mood this season, this list would be incomplete without a truly special addition: Isabel Marant. Known for the Beckett (a part-trainer-part-wedge-heel hybrid), this revived icon has become Gen Z’s latest fixation. Edgy, divisive and undeniably (or deniably, depending on where you land) cool, fashion’s most creative are picking this statement sneaker to add an unexpected twist to their looks.

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9. Salomon

Style Notes: A direct rejection of the slightly beige, clean-girl era of recent years, gorpcore-coded Salomon trainers are as comfy as they are cool. Finding firm fans in It girls from East London to L.A., these functional hiking trainers work with leggings and summer dressers alike.

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10. Asics

Style Notes: 2026’s answer to the chunky trainer? It has to be Asics. Blending comfort, support and statement style, Asics marathon-running styles have stepped firmly into everyday-wear territory. So whether you’re a Pilates princess or an actual runner, the brand has you covered.

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11. Veja

Style Notes: Classic, consciously crafted and French, Veja quickly became one of the most popular non-sports-related trainer brands in the UK. With a royal seal of approval (Catherine, Princess of Wales and Meghan Markle are fans), the pared-back styles have become modern classics. With a commitment to sustainable manufacturing, they're a solid choice for the eco-conscious amongst us. Plus, with on-trend colourways and modern shapes in the mix, there are fresh options for 2026.

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If there's one thing that you can rely on in the world of fashion, it's that, like it or not, a trend, style, or aesthetic will always come back around. And one trend that has seen a huge resurgence over the past few years is boho dressing. Characterised by buttery-soft suede, sheer lace fabrications and flowy silhouettes, this artistic aesthetic, which originally made its comeback in the 1970s and then again in the early 2000s, is everywhere at the moment.

And don’t just take it from me. With the aesthetic originating in 18th-century France, the Gallic girls have been championing this free-spirited style of dressing long before the rest of us caught on to its revival. And naturally, they lead the charge of the boho-chic brands that have defined the style over the past few years. And one luxury brand that I keep spotting on my favourite French influencers is Isabel Marant. Founded in 1995, the eponymous brand has been a staple in the wardrobes of the chicest fashion people since its first boutique opened in Paris.

@camillecharriere wearing Isabel Marant.

Known for its intentionally chic and equally 'off-duty' boho approach to dressing, Isabel Marant focuses on easy-to-wear pieces that feel both fresh and able to stand the test of time in your wardrobe. And for autumn 2025 in particular, the brand has a number of both new-in and staple items that will easily slot in your capsule wardrobes, whether you identify as a minimalist or a maximalist.

From classic trench coats to bolder skirt styles, keep scrolling to see my official guide to the best fashion items to invest in from Isabel Marant.

The Best Fashion Items to Buy from Isabel Marant

1. Outerwear

2. Tops

3. Bottoms

4. Shoes

5. Bags

6. Dresses

7. Accessories

When I think back to the early 2000s, boho fashion reigned supreme. Vanessa Hudgens was the poster child of Disney's cool-teen brigade, and her Coachella flower crowns were soon seen adorning the heads of fashion girls everywhere. In the magazines, Sienna Miller and Kate Moss dominated. Every celeb title featured them in looks with trailing handkerchief hemlines, low-slung belts and slouchy suede boots, and we were all hooked.

Then, as quickly as it came, boho seemed to disappear, and instead, other trends and hero pieces were embraced. Such is the fashion cycle. But, if there’s one thing I know when it comes to style, it’s that what goes around, comes around. And now, somewhat unexpectedly, I need only glance at TikTok or out and about on the streets of London to see it: boho is back again.

Indeed, boho, with all its pretty charm, seems determined to keep us under its spell. Over the past few years, the bohemian spirit has crept quietly back into the industry’s consciousness, re-emerging not just on pavements and at festivals, but on the runways themselves. When I saw Dior’s Cruise collection back in 2021, the bohemian influence was unmistakable: delicate lace maxi dresses, slouchy, buckled boots and artfully tied headscarves captured a wanderlust-fuelled aesthetic.

But most recently, it was Chloé’s spring/summer 2025 show that truly cemented boho’s comeback. Chemena Kamali’s second collection was a sweeping ode to the brand’s heritage. A show filled with the now-iconic wooden clogs (seen on Miller herself), flowy silhouettes, earthy tones and effortless layering, it was a true bohemian renaissance, but one that felt truly modern. It’s no wonder it was one of the season's most talked-about shows.

Alongside big runway names, there are plenty of more accessible brands that have boho running through their DNA. From Dôen’s whimsical dresses and Free People’s breezy bloomers to Rixo’s archival-worthy prints, modern bohemia has made its way into pretty collections everywhere (and my wish list is officially out of control as a result!).

With so many brands embracing the aesthetic, I’ve done the research, narrowed it down and compiled a list of the 13 best boho fashion brands to invest in. Scroll on to find your perfect match.

13 Boho Fashion Brands You Need to Know About

1. Dôen

Style Notes: If you're a regular reader of Who What Wear UK, you’ll know that Dôen is one of our all-time favourite dress brands. Hailing from California, Dôen captures the essence of coastal boho with a laid-back vibe that’s uniquely elegant. Best known for its flowing, floral-print dresses, it also serves up breezy blouses, beautifully crafted skirts and lightweight jackets that are just as good as its frocks.

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2. Massimo Dutti

Style Notes: Massimo Dutti takes a relaxed, refined approach to modern-day boho, proving you don’t need a designer budget to dress like you do. The brand’s collections offer everything from crocheted cropped jackets to asymmetric linen halters, each piece blending timeless design with high-quality fabrics and thoughtful functionality, making it easy to curate a boho capsule wardrobe that feels elevated.

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3. Rixo

Style Notes: Born from a love of vintage, Rixo has defined London’s modern bohemian scene, blending hand-painted prints with vintage-inspired silhouettes. Renowned for its meticulous attention to detail, every collection features unexpected colour combinations, elevated finishes and premium materials. The result? Pieces that feel one-of-a-kind, as if you picked them up at a vintage flea market as opposed to the brand’s chic boutique on King’s Road.

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4. Free People

Style Notes: It would be remiss of me not to mention Free People in any boho-fashion discussion. Known for its slouchy cuts and laid-back silhouettes, the brand has delivered a string of viral hits; think the Forever Young bloomer or the Lowen midi skirt. With its carefree energy and playful on-site styling, Free People has become synonymous with effortless style, which gives it that boho clout.

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5. Anthroplogie

Style Notes: Anthropologie is bringing boho to the masses. The brand has become synonymous with floaty dresses, embroidered blouses and an eclectic aesthetic that extends far beyond the wardrobe. From fashion to homeware, Anthropologie has carved out a world where the bohemia is more than a look—it’s a way of life.

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6. Farm Rio

Style Notes: Hailing from Brazil, Farm Rio presents us with an exotic take on boho dressing. Its pieces feel both playful and sophisticated thanks to details like scalloped helms, floral embroidery and an inspiring use of colour. This season, Farm Rio’s solid-colour midis have been a firm favourite among the fashion set, and it’s not hard to see why.

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7. Isabel Marant

Style Notes: Could I really talk about the best boho brands without mentioning Isabel Marant? Founded in Paris in 1995, the label has become synonymous with Parisian boho-chic. From flowy blouses and tailored jackets to slouchy boots, Isabel Marant pieces are equal parts strong and laid-back. Case in point: the Bekett hidden wedge high-top sneakers (the very same ones Beyoncé wore in her "Love On Top" music video), which recently ranked as the eighth hottest product in the world on the LYST Index Q2 2025 report.

Every design carries that unmistakable Parisian je ne sais quoi, making Isabel Marant a fantastic option if you're in the market for a timeless, French-inspired take on modern boho.

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8. Zimmerman

Style Notes: For decades, Zimmermann has been rewriting the rules of elegant dressing with its dreamy, vintage-inspired aesthetic. Think romantic silhouettes, delicate fabrics and intricate details that feel utterly unique. For me, Zimmermann is where holiday meets sophistication. Its ruffled prints and flared jeans have become signatures of the brand, adding a whimsical edge to its more refined pieces. It's perfect for those looking to add a touch of playful charm to their wardrobe.

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9. For Love & Lemons

Style Notes: For Love & Lemons has become a go-to for ultra-romantic dressers. Founded by lifelong best friends Laura Hall and Gillian Rose Kern, the label is adored for its fitted silhouettes, which feel like wearable pieces of art. Having risen to popularity through collaborations with Victoria's Secret, the brand is renowned for its whimsical lingerie and one-of-a-kind floaty dresses.

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10. Alémais

Style Notes: Founded in 2020, Australian fashion brand Alémais blends staple silhouettes with vibrant prints to create pieces that feel carefree yet sophisticated. With a contemporary take on bohemianism, the brand leans into artisanal details and places a strong emphasis on sustainable practices like using eco-friendly materials and an ethical production line. Expect prints galore, as they feature across everything from cosy jumpers to floaty maxis; perfect for those who are as bold in their style as they are mindful in their choices. This is a must-know brand for the modern, eco-conscious lover of bohemian fashion.

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11. Chloé

Style Notes: Of course, we have to dedicate some space to Chloé. The brand has long mastered the art of blending relaxed silhouettes with luxurious details and playful elements, creating collections that feel both timeless and contemporary. Drawing heavily from ’70s fashion, Chloé consistently incorporates typically boho elements like flowing shapes and tactile finishes that ooze sensuality and freedom. It’s the perfect brand for those looking to invest in the high-fashion roots of modern bohemia.

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12. Siedrés

Style Notes: Founded in 2020 in Istanbul, Siedrés has quickly become synonymous with playful graphics, unique prints and rich textures. The brand aims to capture that laid-back Mediterranean essence whilst creating wearable pieces with a little edge. Finding fame with its Mango collaboration, its most popular pieces feature floaty shapes and delicate ruffles, whilst the versatile separates are both polished yet coastal-cool. If you want to dive into that beachy vibe that defines modern bohemia, Siedrés is the brand for you.

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13. Gimaguas

Style Notes: Born in Barcelona in 2018, Gimaguas has quickly become a defining brand for modern boho fashion, especially amongst Gen Z. With a slew of viral pieces under its belt, the brand has built a cult-like following. First came the Été: a blue-and-yellow-striped knitted halterneck minidress that took over Instagram in 2020. Then, the Franca: a studded leather bag that’s been seen on the arms of countless fashion people this year. Gimaguas is fast becoming a brand to name-drop.

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I have an admission, I'm now the proud owner of a cap. Hardly a groundbreaking statement, I know, but long-term readers may know my penchant for overdressing for the simplest of venues. You might be wondering what that has to do with trainers but you could say I've (somewhat) succumbed to the appeal of practicality at the ripe age of thirty-two and I think that my two-piece trainer collection may just follow suit. Despite French women's style being synonymous with dressing up and uniforms comprising jeans, wrap dresses and heels, it also centres on a practical approach to style.

Contrary to popular belief, the Parisian women I see day-to-day aren't always clad in the fanciest pieces, especially not when tending to errands—like frequenting markets or making a beeline for the morning's takeaway espresso. Instead, they often wear practical, easy-to-replicate outfits and trainers are a huge part of the uniform. Biking is a common mode of transport here and many French women I know cycle to and from the office in trainers. Their suave wardrobes encompass trainer outfits, and they are able to incorporate them into classic looks with little to no effort.

The popular trainer choices are streamlined and classic - Adidas Sambas and Gazelles, Vans, Converse and Veja being another well-loved European brand. Colour pallets usually lean towards neutral tones—spanning ecru to grey and plenty of black and white, of course. For ways to wear trainers with ease and sophistication this autumn, continue reading for six ways to elevate trainers.

See My Favourite French Women Trainer Outfits:

1. Baseball Cap + Navy Blazer + Straight-Leg Jeans

Style Notes: Trust French women to make a simple jeans and sweatshirt look chic. To get the look, simple add sunnies and a blazer, and opt for a dark wash denim as opposed to lighter hues.

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2. Red Jumper + Blazer + Leggings

Style Notes: Many of us assume French women's style is synonymous with muted colourways but I've noticed first-hand how much they appreciate pops of colour. I love the juxtaposition of cherry hues with ecru trainers. The addition of socks loans a sports luxe feel.

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3. Navy Jumper + Black Jeans + Vans

Style Notes: This gorgeous look is incredibly refined and oozes the simplicity that French style is most commonly associated with. You'll likely find these individual components in your wardrobe and to elevate dark tones add an accessory in a saturated hue. For outerwear, I'd recommend a camel trench.

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4. Knitted Dress + Monochrome Trainers

Style Notes: A knitted maxi dress paired with trainers is a fail-safe outfit combo come early autumn. Perfect for the weekend, work or a lunch date, it is equal parts comfortable and chic.

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5. Wide-Leg Trousers + Cropped Jacket + Tee

Style Notes: It's not just jeans French women pair their favourite trainers with, wide-leg trousers are also a solid option.

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6. Blazer + Shorts + New Balances

Style Notes: The striped shorts trends took over summer 2024. For those early autumn days when its not too chilly, simply throw on an oversized blazer and pair with your comfy new balance trainers for a chic 'off-duty model' look.

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Winter and luxury are two words that just go hand in hand in the world of fashion. After all, it is the season of over-indulgence, so why not extend the sentiment to our wardrobes too? We've already nailed our layering choices throughout autumn, and now we're looking for pieces that can cater to our consistent need for cold-weather style. The importance of finding those hero pieces that can stand up for winters to come is a responsibility that I personally think lies in the territory of investment buys.

I can attest for myself and say that my favourite items in my winter wardrobe are the classics that have seen me through year after year and which I still get unashamedly excited to dust off as soon as winter rolls around. These are the pieces that we can rely on, the ones that never fail to get us compliments and can withstand any trend cycle. But if you're struggling to think of a few items you already own that are worthy of a place on your forever list, then read on, as I've narrowed down five key pieces that are well worth the investment. 

1. Wool Coat

Style Notes: I'm not shy about my love for a chic long, wool coat. This kind of coat is simply a no-brainer during a cold winter—it boasts practicality by guaranteeing warmth, yet is so effortlessly stylish and easy to wear. Although some can come with a bold price tag, I still strongly believe that it's best to have one in your wardrobe for this time of year. After all, something this classic will last you for years and years. On those wintery nights out, pair with a sleek ribbed dress and boots, then dress down with a pair of straight-leg jeans and a fine merino knit.

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2. Leather Jacket 

Style Notes: The iconic leather jacket is an item that can carry you through all seasons. Easy to layer, this classic piece adds an element of cool to any winter outfit. It's a classic for a reason, and in my opinion, is superior to every other jacket trend. I love Anouk Yve's bomber style (pictured above), which is effortlessly balanced with slim-fit jeans and loafers. There are countless ways to incorporate a leather jacket, whether that be a biker, blazer or trench. Style with statement accessories like a bright beanie or beret. 

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3. Sleek, Chunky Scarf

Style Notes: Winter accessories are hands down my favourite part of chilly-season fashion. You're given the chance to add a whole new dimension to outfits that you've had on rotation for a good few days or weeks, not to mention the extra layers of warmth that a scarf, hat and gloves bring. In particular, the statement chunky scarf knows exactly how to put in the work for your wintery outfit. Whether it's a pop of colour, a contrast in texture or just a switch up in silhouette, a good scarf can do it all. 

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4. Knee-High Boots

Style Notes: When the cold creeps in, classic knee-high boots make their way to the front of the shoe rack. They mean business and are an easy way to elevate your winter ensembles. With so many variations to choose from and so much styling potential, there's truly a boot for everyone. This is an investment buy you won't regret. 

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5. Bold Knit

Style Notes: A statement knit is that one item you look forward to styling every winter. It's your favourite of the bunch—the one that washes well, maintains its vibrancy and above all, keeps you cosy. You needn't worry about what the rest of your outfit is doing when you have this to bring it all together. A stellar knit should be versatile enough to wear throughout party season as well as on errand-running days, and I love Laura Klein's vibrant argyle jumper (pictured above) for this reason. Paired with straight-leg jeans, it's a look to rotate all winter long. 

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Next Up: I'm An Editor - 9 New-In Buys I Just Added To My Winter Wish List 

Given the perplexing forecast this summer, we're already hot on the heels of autumn at Who What Wear UK. The change in seasons is afoot and autumnal dress trends have begun to dominate prematurely. An influx of our favourite ready-to-wear pieces from February's runways have been landing on luxury retailer sites and have inspired the high street alike. Like the micro mini was to S/S 22, dresses spearheaded 2023’s autumn/winter shows. As a dedicated lover of frocks, it’s cause for celebration and an invitation to bring forth my favourite styles, give or take some seasonal adjustments.

Dress offerings for the coming season are nothing short of inspirational. They're unapologetically baroque, and a variety of styles were forecast at the shows. Designs showcased comprised jewel tones, feather adornments and gauzy fabrics in excess, to name but a few of the flourishes designers blessed us with. Styles from Christopher Kane to Chanel took to the runway in elongated proportions, sheer fabrics and partywear-inspired looks to bookmark for (dare I say it) end-of-year celebrations.

Channelling the "more is more" sentiment and bulbous corsage detailing of this summer, autumn dress trends have transitioned to styles of a similar ilk but with darker hues and autumn-appropriate textures. "Main-character" dressing has inspired an influx of avant-garde and wonderfully lurid styles. Adornments have become the protagonist of dressing, and an appreciation of flowers (we mustn’t forget Loewe or Ludovic de Saint Sernin's anthurium tributes in the spring) has preserved and paved the way for myriad adornments. Florals have been joined by '20s-style feather gowns, ruffles, peplum shapes and frothy tulle, courtesy of Zimmerman and Paul & Joe, to name but a few.

Designers continued to revert to throwback heroes like the ‘90s slip dress, proving the longstanding appeal of Y2K-inspired fashion, though this year it boasts a mature and refined feel that lovers of classic styles can appreciate.

I’ve assessed the autumn 2023 dress trends to bring you nine styles that are guaranteed to inspire this autumn. Keep reading to discover the dress trends that will be dominating fashion in the upcoming season.

1. Swathed in Silk

It's no secret that luxury designers favour lustrous fibres. An adoration for silk, satin and sumptuously soft fabrics has infiltrated the whole fashion year, and autumn 2023 has inspired a wave of cocooned and swathed iterations of bias cuts. The more fabric, the better.

Style Notes: Silk silhouettes have been lauded for many seasons, and as we edge closer to autumn, they become even more prominent. I'll be styling svelte silhouettes with ballerina shoes. 

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2. Moody Florals

Who What Wear UK's managing editor Poppy Nash is a lifelong-lover of floral dresses, so she, for one, is all over moody florals for autumn. "I've always been a floral-dress girl, but traditionally the print is—at least in my wardrobe—reserved for summer. This season however, I'll be introducing grungy, moodier iterations of my favourite pattern into my cold-weather repertoire, whether that's via a midi dress paired with black, knee-high boots and leather details or a mini worn with barely-there heels. Some of the standout moments for the trend on the A/W 23 runways included modest, roll-neck dresses in New York courtesy of Veronica Beard; and free-flowing gowns in London from Paul & Joe," says Poppy. 

Style Notes: One thing is guaranteed in the cyclical world of fashion, and it's that moody florals will make an appearance come autumn. Lean into the unpolished look with a boxy leather jacket over your dresses. 

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3. Ruched Elements

Make way for Grecian-inspired wrap designs and cocoon shapes. Bandeau necklines were a hit this summer, and continue to be seen throughout autumnal dress offerings, complete with longer sleeves and generous swathes of fabric.

"Ruching is the Y2K trend I never thought I'd see again, but lo and behold, it's suddenly everywhere once more… and I kind of love it," says Who What Wear UK's affiliate editor, Emily Dawes. "On dresses, it feels like a natural progression from the second-skin column dresses we saw everywhere last year, thanks to Loewe. The addition of draped details this year feels much more flattering and, to be honest, interesting. I love how designers (and high street brands) are getting imaginative with their ruched designs for autumn 2023, and I certainly plan on investing in this trend that feels both modern and classic."

Style Notes: Mix and match textures when cooler seasons arrive. Why not pair bustier styles with an organza top underneath?

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4. Exuberant Adornments

Cold weather calls for design features that veer towards the exuberance of party season. Feather trims, corsages, sequins and taffeta are some of the details highlighted by designers, which all come under the umbrella of adornments. Chanel, Zimmerman and Burberry showcased these styles, and we mustn't forget Noir Kei Ninomiya's offerings, which wholly evoke "more is more".

Style Notes: This style calls for streamlined accessories, muted tones and pared-back beauty looks.

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5. Lingerie on Show

Designers agree that lingerie is far too precious to be hidden, transforming it into floor-length gowns with the most delicate appliqué threadwork. Armani, Alexander Wang and Bally are a few of many that backed this trend.

Style Notes: This season, many styles are exuberant enough that they don't require much fuss. With lingerie dresses, nipple covers will be your best friend.

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6. Sheer on Show

The season for organza, tulle and netted overlays is fast approaching, and for autumn 2023, designers including Miu Miu, Gucci and Christian Siriano embraced sheer elements. 

"Okay, it might not be for everyone, but there's something about the risqué allure of a sheer dress that has been shaking up the runways for the last couple of years, and I'm wholeheartedly on board," says Remy Farrell, Who What Wear UK's shopping editor. "Granted, it isn't a dress for running errands, but you can't beat the head-turning prowess of the barely-there evening dress, and everyone from brides to influencers are turning to see-through styles for a look that stands out from the crowd. Whether you step into Nensi Dojaka-esque slips or pile on frothy layers of tulle à la Molly Goddard, the sheer dress is an expression of self-love and unashamed confidence. And who doesn't want to subscribe to that?"

Style Notes: At first glance this trend may seem hard to wear, but it's a style to be embraced as one that celebrates the body (if that's something you're into). Granted, it's daring, but for autumn and winter, you can pair transparent dresses with full-coverage underwear or a slip underlay.

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7. Va-Va Volume

The '50s babydoll dress has been thrust into the limelight, this time with a modern update. It's now a reimagined style with a "grown-up" appeal—part whimsical aesthetic, part formal. We owe this to longline bustiers with drop-waist features. It's a ballerina frock for the modern woman that oozes joie de vivre and boasts a nostalgic appeal.

Hannah Almassi, Who What Wear UK's editor-in -chief, is extra pleased to see the return of the babydoll. "Ever since I invested in a full-skirted dress from Esse Studios last year, I haven't wanted to wear anything but this silhouette! It works for my hourglass figure to have something that fits at the waist and is swishy around the hips and thighs. It's romantic, but you can keep things minimal and chic by opting for block colours, elevated fabrics and styles with very few frills or adornments," she says. 

Style Notes: Complement full-volume skirting with a sleek hairstyle and streamlined footwear. The skirt's wide circumference does all the talking, so you needn't work too hard on the rest.

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8. Flesh Tones

Camel shades are often associated with functionality (overcoats and knitwear, for example) but a number of 2023's iterations boast an elevated and directional appeal—from peek-a-boo gapes to thigh-high splits, the A/W 23 shows demonstrated the myriad ways to elevate sepia-toned knits.

Style Notes: Pair caramel-hued frocks with brownish accessories for a contemporary, tonal look.

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Next Up: Experts Agree: These Autumn/Winter 2023 Fashion Trends Really Count

By now, everybody knows that jeans—especially rigid, non-stretch ones—are best kept in your carry-on when travelling as opposed to on your person. After all, sitting in tight jeans can be difficult enough without adding in a long plane ride. And yet, that didn't stop Anne Hathaway from hopping on a flight to LAX last week in perhaps the stiffest possible style: long cargo jeans that puddle around the ankle.

For her trip back to Los Angeles, the Devil Wears Prada star (with the help of her stylist, Erin Walsh) paired a super-light-wash pair of cargo jeans from Isabel Marant with a lightweight pink knit, a red Veronica Beard blazer, and a patterned, silk scarf tied around her neck. With it, she added even more accessories that airport security no doubt made her take off, including black Bulgari sunglasses, a Gucci's Attaché crossbody bag, and most impractical of all for a security line, a pair of white, knee-high boots. How '90s of her. 

Though ultimately a bit illogical for air travel, there's no denying that Hathaway's airport look was an even 10, no deductions. Shop it and more rigid jeans below. 

On Anne Hathaway: Veronica Beard Miller Dickey Jacket (£798); Isabel Marant Vayoneo Cargo Jeans (£606) and boots; Gucci Attaché Large Shoulder Bag (£2420); Bulgari B.Zero1 Sunglasses (£300)

Shop rigid jeans:

Next Up: Amal Clooney Just Wore the #1 Dress-and-Boot Pairing for Autumn

This post originally appeared on Who What Wear US. 

When you really fall in love with a brand, you fall hard. Well, at least I know I do. I've been a fan of the Isabel Marant's casual but undeniably French creations for as long as I can remember. While I don't have the finances to own everything from the label, I do own a red and black checked jacket (quite the trademark), a blazer and a slinky black satin top. Almost everything else I own in my wardrobe is a high-street copy of the designer's classic pieces—high-waisted jeans with barrel legs, knitwear with exaggerated shoulders, and a classic black belt to wrap around my oversize jumpers. 

Just last week, Marant showed her spring/summer 2021 collection. It was full of her signature styles: oversize shoulders, slouchy boots, flashes of bold prints and silver accessories. On Instagram, people who attended were quick to point out that this was one of her best-ever shows. Some even got emotional. 

While many hailed it as one of her best shows yet, the truth is that Marant hasn't wavered from her designs. She has such a distinct style that it's easy to spot them and perhaps it's this that attracts me to her creations. For me, it's a perfect mix of sassiness and rock 'n' roll with gentle tailoring. There are jumpsuits as well as mini skirts. Coats and jackets are always oversize but belted. Sequin trousers are paired with T-shirts. Knitwear is as chic as tailoring. Ultimately, there's a clear understanding of what women want: comfort, fun and style. Keep scrolling for a look at her most recent show, some of my favourite looks from previous runways, and then shop my edit of the current collection. 

Isabel Marant, spring/summer 2021, Paris Fashion Week

Isabel Marant, spring/summer 2021, Paris Fashion Week

Isabel Marant, spring/summer 2021, Paris Fashion Week 

Isabel Marant, spring/summer 2021, Paris Fashion Week

Isabel Marant, fall/winter 2020, Paris Fashion Week 

Isabel Marant, fall/winter 2014, Paris Fashion Week

Isabel Marant, fall/winter 2014, Paris Fashion Week

Isabel Marant, fall/winter 2020/2021, Paris Fashion Week

Isabel Marant, fall/winter 2019/2020, Paris Fashion Week

Isabel Marant, fall/winter 2015, Paris Fashion Week

Shop Isabel Marant:

Autumn is typically when we retire our colourful summer tops and dresses and trade them out for more muted shades like tawny brown, pumpkin and khaki. This season, though, it’s all about bold hues. Red was the standout colour on the runways, and we’ve already been seeing a lot of it paired with pieces of the season like cool vinyl skirts, shiny ankle boots and bustier-style tops. But with the arrival of fashion month, we’ve also been noticing other colours pop on the street style scene.

Vibrant yellow is an unexpected shade for fall, but take a styling tip from fashion girl Camille Charrière and pair an oversized marigold sweater with a miniskirt for a cool transitional look. Or try fuchsia pink, another huge colour this season. Our suggestion for a fashion-forward way to wear it? In a head-to-toe pantsuit paired with sneakers. 

Keep reading to see and shop the top A/W 17 colours to wear this season.

YELLOW

BURGUNDY

PINK

RED

GREEN

Next up, the 11 A/W 17 looks everyone needs to see.

The international Net-a-Porter.com sale is officially on. The red ribbon has been cut and the virtual shop doors are open for savvy style aficionados to begin the quick-click sweep. There’s up to 50% off on brands such as Isabel Marant, Acne Studios, The Row, Aquazzura, Jimmy Choo, and more. New lines will be added throughout the entirety of the sale period, so if your dream It bag hasn’t had its price sliced just yet, keep a keen eye out. Now, shop nicely. This is for style as well as sport.

Scroll down to see some of our favourite picks from the first day of the Net-a-Porter.com sale.

The dream dress you wanted all spring is waiting impatiently for you.

Because every girl needs some Prada in her life.

This tote is perfect for work, play and date nights. Clever.

Wear this on balmy evening over jeans and a silk cami for zero-effort cool.

Related: This Is How Fashion Editors Always Find the Best of the Sales

This tote is perfectly tongue-in-chic. Invest pronto!

Promote your work wardrobe with this chichi addition.

Whatever the season or weather, this micro mini is your new go-to staple.

The personality-packed shoes that'll do all the talking for your wardrobe.

Which designers are you hoping to snag in the sale? Comment below!

As with relationships, your wardrobe doesn't have to be complicated. So while we're all about picking and choosing the season's biggest trends to try, it's the basics that should take priority. These 14 pieces are the summer essentials you should keep in your rotation all the way through September (or even years to come), no matter which of-the-moment pieces you choose to style them with. Read on for a breakdown of the summer basics you should add to your wardrobe ASAP.

Related: These 6 Outfits Will Earn You Best Dressed Guest Status at Every Wedding

Related: 16 Summer-Ready Miniskirts to Show Off Your Legs

Related: Are Leggings as Trousers Ever Okay? An A-List Stylist Settles the Debate

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Related: 21 Sunglasses Trends: From Classic to Controversial

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So you've got the basics, what's next? Check out these 21 sunglasses trends, from classic to controversial.

Opening Image: Vanessa Jackman

As if we needed another reason to get excited for summer—ice cream and park days are enough all on their own—stores are finally stocking this season’s high summer trends, and the shopping is really, really good. Temperatures are finally creeping upwards too, which means you can wear your new goodies straight out of the box—win!

Feeling inspired to embrace the best warm-weather looks? We've rounded up the trends worth trying, from head (flat sunglasses) to toe (hello, mules). So get to shopping!

Read on to check out every trend.

Related: Alert: This Is the Denim Trend You're About to See Everywhere

Related: 7 Summer Color Combos You've Never Thought of Before

Related: 15 Flats That Prove Powerful Women Don't Always Need Heels

Hi, Who What Wear UK readers! The new season has now officially kicked into action, but with some daring new trends translating from the runways and onto store rails, it's made me think about not only what I'll invest in but how I can wear key items differently depending on whether I'm in the Los Angeles heat or the slightly less predictable UK climate. So here's how some of S/S 16's most important pieces can work intercontinentally!

Alexander Wang S/S 16

Key Buy:

Isabel Marant S/S 16

Key Buy:

Gucci S/S 16

Key Buy:

Rag & Bone S/S 16

Key Buy:

Proenza Schouler S/S 16

Key Buy:

Topshop Unique S/S 16

Key Buy:

Do you know which way you'll approach the season? Let us know in the comments box below—and check back every month for Ashley's next column!

Be sure to stay up to date with Ashley via her blog, Ring My Bell, as well as on Twitter and Instagram.

Newly engaged It girl Rosie Huntington-Whiteley was recently spotted out for a date night in New York City with fiancé Jason Statham and her en pointe styling caught our attention. If you live in black on black, take notes on the simple way RHW elevates the idea.

For starters, the supermodel mixes textures to make the look more visually interesting. Her faux-leather leggings, suede boots, and satin-lapel tuxedo-coat work to give the look a luxe and refined feel.

To complete the outfit, Huntington-Whiteley illustrates the power of accessories. A fashion-forward ribbon choker and cool studded shoulder bag work to bring it all together.

Keep scrolling to shop her look…

On Huntington-Whiteley: Saint Laurent Chesterfield Military Coat (£2280); Rick Owens Cotton-Jersey Top (£175); Paige Denim Paloma Faux Leather-Paneled Leggings (£148/£89); Tomasini Paris ET23 Suede Shoulder Bag (£965); Saint Laurent Cat 90 Boots (£930).

Related: Red Leather: A Microtend Gaining Major Ground

Check out the other London-girl outfits with a constant seal of approval here!

When London's gentlemen are in the spotlight, it's only fair that us ladies play a supporting role style-wise, right? Ha. Au contraire! The capital's coolest street style women came out in full force at London Collections Men A/W 2016. We saw sequin roll-necks aplenty, the slickest cosy coats to rival David Gandy's three-piece suits and super cool leather jackets that play androgyny to perfection… When it comes to upstaging the boys, these girls have got their wardrobes prepped and are ready to go.

Scroll down to see some of our favourite women's outfits from the LCM street chic reels… 

WHO: Edie Campbell

WHAT: London Collections Men A/W 2016

WEAR: Coach jacket and skirt.

WHO: Susie Bubble

WHAT: London Collections Men A/W 2016

WEAR: Louis Vuitton bag; Dorateymur boots.

WHO: Caroline Issa

WHAT: London Collections Men A/W 2016.

Related: 47 Outfit Ideas for When You're in a Fashion Rut

WHO: Phoebe Arnold

WHAT: London Collections Men A/W 2016

WEAR: Miu Miu coat (available in red) and shoes. 

WHO: Josephine de la Baume and Mark Ronson

WHAT: London Collections Men A/W 2016

WEAR: Burberry Prorsum.

WHO: Caroline Issa

What: London Collections Men A/W 2016

WEAR: Current Elliott Denim Button Jacket (£363); Ralph Lauren boots.

Related: Meet Fashion’s New Kids on the Block

WHAT: London Collections Men A/W 2016.

WHO: Portia Freeman

WHAT: London Collections Men A/W 2016

WEAR: Isabel Marant Arnie Boots (£755).

WHO: Amber Anderson

WHAT: London Collections Men A/W 2016

WEAR: Burberry Prorsum.

What do you wear when you want to get noticed? Comment below!

Join us in denial that there's still a few months of winter left and jumpstart your new look now. Combat the hail, winds, storms, and rain simply by adding merino wool tights to minis, turtlenecks to dresses, and cashmere layers to silken camis. It's fashion versus the weather, and we know who wins. Let the battle commence!

Scroll down to bring spring to your wardrobe with these 21 achingly cool key pieces!

Related: The Game-Changing Top Every Fashion Girl Needs

 Opening Image: A Love Is Blind

What are you on the lookout for at the moment, shopping-wise? Let us know in the comments below, and we could write a shopping feature to answer your consumer cry!

Model favourite Natasha Poly stars in the latest Isabel Marant ad campaign. From the cool oversized outerwear to the sexy heeled boots, we can't help but covet every piece featured from the brand's F/W 2015 collection!

Scroll through to see the shots, plus some of our top Isabel Marant picks that are currently on sale...

Summer style is all about being light, airy, and unburdened by the layers (literal and metaphysical) that typically accompany fall fashion. As lovely as that is, it can still be a challenge to strike the balance of being just the right amount of casual while still remaining stylish.

We touched base with our resident stylist extraordinaire, Banana Republic's Marissa Webb, who shared her top picks to try this summer, no matter what your personal style is. Keep scrolling to see her picks for the five items every stylish girl will be wearing this summer, and to shop them now!

Fringe, fringe, fringe. Pull out your favourite fringe pieces in anything. Accessories, skirts, tops… Fringe is everywhere right now, and you can probably find some great pieces hidden in your mother's, father's, or grandparents' closet.

The gladiator sandal is an ongoing trend that has longevity. The best part is that depending on your style, there's an option for everyone—from classic to full-force fashion-forward.

The maxi skirt is back, and it's great for the weekend or week. Plus, it's easy to style!

We are back to beautiful, flowy wide-leg pants in all different patterns and colours. I also love them in the midi length.

Flare-leg denim is in. Try the high-waisted version to really get into the '70s trend.

There's a misconception that sometimes makes the rounds this time of year, one that supposes boots are something you should only wear during the colder months of the year. But it's not true! Boots are great staples year-round—it's all in how you style them.

If this winter would ever end, you'd find that your favourite ankle boots can come in quite handy during the warmer months. From pairing them with cute dresses during the day, to finishing off your going-out looks, the shoe style is actually very versatile.

Keep scrolling to see our visual guide to wearing the staples once it warms up, and to shop some of our favourite boots now!

Keep scrolling to shop some of our favourite ankle boots this spring!

In our book, nothing says "Happy Holidays!" like an insanely ginormous, unbelievably good, straight-up dreamy designer sale. And the Christmas seasons has officially begun folks, because Barneys has declared it so.

Barneys New York is currently hosting a crazy holiday sale that sees pieces from designer labels like Chloé, Givenchy, Phillip Lim, Kenzo, Proenza Schouler, Rag & Bone, and a ton more at crazy discounts. The price cuts go up to 40 pecent off the original tag, and here's the best part: The sale is running now through Christmas Day. That's way longer than any other holiday sale we've heard of, and it also means you can shop for gifts until the last minute.

Keep scrolling to shop our favourite picks from the Barneys New York holiday sale! And be quick about it, because stuff is going to sell out.

 As we’ve told you time and again, there are few things in the world that get us as excited as a really good sale. In order to pay homage to the great love of our life, and to help spread the joy that is a good designer sale, we’re starting a new weekly series called Can’t Say No, a shopping story geared toward that experience we all hold so near and dear: finding the perfect sale.

Whether your jam is a pair of Isabel Marant pumps for a modest $400 or a Chloé skirt for a remarkably “cheap” $500, there are a number of solid finds in this week’s edition. And if you don’t get a thrill from spending less than what you normally would on designer wares, then just give it a try—you might find that you’ve been a closeted discount addict this whole time.

Keep scrolling to shop 18 amazing sale pieces now! Trust us, you won’t be able to say no.

We already knew Olivia Palermo's claim that she never leaves the house without a silk camisole close at hand, and now the street style star has spoken out about the fashion accessory she's obsessed with.

"I have endless skinny belts," Palermo told Net-a-Porter for their latest issue of The Edit. For fans and avid followers of the style maven, this will come as no surprise, since she's often spotted wearing dainty belts around her waist.

In the spirit of continuing to pursue Palermo's impeccable style, we've rounded up a collection of skinny belts we think Palermo herself would be proud to wear. Keep scrolling to shop 13 chic skinny belts right now!

Call us crazy, but we list dressing like Mary-Kate and Ashley as a life goal up there with getting in shape and travelling the world. Accordingly, we were delighted when we came across a blogger whose oversized, lived-in outfits inspired the same sort of admiration usually reserved for a standout Olsen ensemble.

Scroll down to check out the striking outfits of Maja Wyh, and shop her devastatingly cool looks.

All you need to dress up your basic blouse is a faux fur collar.

When in doubt, wear all black.

The Olsens are never afraid of oversized looks, and Wyh isn’t either.

We’re constantly impressed by Wyh’s scarf-draping skills.

Note to self: A tunic-like top + leather skinny pants + boots = killer fall outfit.

Showing décolletage doesn’t feel overly sexy when executed with menswear staples.

Related: Find Out Which Fashion Bloggers Are Making Millions

Untucked is the new tucked.