Blondes often deal with unwanted yellow tones between salon visits, but brunettes can struggle with orange brassy tinges. My naturally brunette hair colour has often been prone to lifting in the sun anyway. Still, after having some permanent colour to cover greys a while ago, I'm now contending with the colour lifting into a brassier hue than I'd like, and my balayage has a warmth to it that I'd like to cool down.

There are lots of products catering to blondes, such as purple shampoos; however, there are now more options than ever for brunette hair too. Of course, many of the options that help to counter yellow in blonde also help to cancel out orange in brunette hair.

I've spent the past year trying to grow out the unwanted warmth in my hair, and so I've been trying a lot of hair products—from shampoos and conditioners to hair masks and treatments—to find out what really works. Whilst they might not be miracle workers, they definitely help. If you also want to remove brassy tones from your dark hair, then scroll on for my tried-and-tested products that really work. Whether you have brown hair with blonde highlights or want to add coolness to your current brunette tone, scroll on.

Best Products for Brassy Brunette Hair

• Best Shampoo: K18 Hair Triplebright Oxidation Defense Purple Shampoo, £39
• Best Conditioner: Kérastase Blond Absolu Nourishing Conditioner, £37
• Best Colour-Depositing Mask: Wella Professionals Color Fresh Semi-Permanent Colour Mask, £14
• Best Hair Gloss: Glaze Supergloss Color Conditioning Gloss, £16
• Best Shower Filter: Hello Klean Shower Head+, £120

1. K18 Hair Triplebright Oxidation Defense Purple Shampoo

2. Kérastase Blond Absolu Nourishing Conditioner

I've always loved Kérastase's shampoos and conditioners, but I particularly love its Blond Absolu conditioner to neutralise the unwanted warmth from my lengths. After blow-drying my hair, my balayage is noticeably brighter and more radiant after using it, and it never fails to leave my hair feeling silky and smooth to the touch. I also love the shampoo, hair serum and hair masque in this range as a whole routine to keep my hair colour looking salon-fresh.

3. Wella Professionals Color Fresh Semi-Permanent Colour Mask

If you're in need of a quick fix, then a good colour-depositing hair mask like this should be at the top of your list. Applied all over, this hair mask deposits pigment into the hair that lasts for a couple of weeks and gradually washes out. There are a few shades to choose from, but the Cool Espresso shade is my favourite when I want to achieve a totally cool-toned shade all over. A word of warning: if you're a very light brunette, or have highlights or blonde balayage, then avoid this shade, as it may turn them green and cling more in these areas. But if you have an all-over colour that you want to tone from warm to cool, then this is a great choice, and it even disguises greys, too. Make sure to wear gloves and wash away any residue from your bathroom, as the pigment is strong.

4. Olaplex No.3 Plus Ultimate Repair Treatment

I'm always amazed at how effective a good hair bond-repairing treatment can be to revive my hair colour, even if it's been months since my last salon visit. When our hair is damaged, the hair shaft is often overexposed, which can mean our hair colour can look brassy or fade more quickly. Olaplex's iconic formula repairs hair on a molecular level, restoring strength and shine to your hair, and simultaneously makes your hair colour look much fresher and more vibrant.

5. John Frieda Back to Brunette Grey Defying Foam

If you're in the vicious cycle of constantly getting permanent colour to cover grey, only for it to lift and go warm after a few months, this is a good alternative; plus, it also disguises grey regrowth. This tinted foam deposits colour into the hair, helping to disguise grey on both natural and colour-treated hair. You need to wear gloves to apply it (otherwise it'll stain your hands), and you leave it on for 10-20 minutes prior to shampooing, depending on the depth of colour you prefer. Think of it as a tinted moisturiser for your hair rather than a full-coverage foundation. It won't make all the grey disappear, but it'll blend it in more seamlessly. I find it also helps to tone down the unwanted warmth in my hair.

6. Glaze Supergloss Color Conditioning Gloss

Don't be put off by the dark-blue shade of this hair gloss. In colour theory, blue is opposite orange on the colour wheel, so a blue hair treatment can help cancel out unwanted orange tones in your hair. Although it's designed for blondes, as a brunette, I approve of this toning hair gloss, especially if you have lighter highlights or balayage that requires toning between salon visits. The results are subtle, so don't expect a dramatic transformation, but it's ideal for maintenance to keep your colour looking its best. If you don't have highlights and want to revive your brunette, then the Sleek Espresso or Blazing Brown shades are good choices.

7. Hello Klean Shower Head+

How We Tested

With over a decade of experience working in beauty, I've tried countless products to help neutralise the brassy tones in my hair. I've had my hair coloured with permanent hair colour that has left me with brassiness, so I've been testing the best products to counteract these unwanted orange tones in my hair. I tried numerous products across the category over several months, from shampoos and conditioners to shower filters and colour-depositing masks, to find the ones that really work.

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

I hate to break it to you, but you probably don't know your hair as well as you think you do. Sure, you've sussed out the best conditioner or leave-in mask, but did you know your scalp has a skin barrier that's just as delicate as the one on your face?

Whilst haircare often focuses on the strands, we should really be getting to the root of things for 360-degree health, and the long, luscious locks that come with it. For context, your scalp is home to bacteria, fungi and yeasts that help regulate oil production, protect against environmental factors and retain hydration. If this delicate ecosystem is out of balance, you can experience everything from excess oil production and dandruff to increased shedding. That's why it's great to incorporate a scalp serum into your routine to ensure the barrier is well looked after.

Luckily, in 2026, hair products have never been so advanced. There's now a plethora of clever scalp serums boasting next-gen technology and ingredients that deliver real results. I have to say, ever since I started using them, my hair has never looked fuller or grown quicker.

Ahead, my seven favourite scalp serums for every possible concern, and insights from top trichologists, so you're clued up, too.

What Are Scalp Serums?

Dr Aamna Adel, consultant dermatologist and the founder of Rhute, one of the buzziest scalp care brands to hit the market in recent years, explains that, unlike traditional hair serums, scalp serums are lightweight, leave-on treatments directly applied to the scalp and around the follicles, rather than the hair. "They're designed to deliver active ingredients where they matter most. Because they're left on, they can work over a sustained period, which is what makes them effective. They're really the scalp equivalent of a facial serum, bringing targeted skincare thinking to the scalp."

What Are the Benefits of Scalp Serums?

Depending on the formula, a scalp serum can help calm and support the scalp barrier, reduce shedding, support density and keep the area around the follicles healthy. In terms of what ingredients you should look out for, Dr Adel highlights that niacinamide and panthenol soothe and support the scalp, whilst actives such as caffeine and peptides help support the follicle and the hair's growth phase. Remember: "Healthy hair grows from a healthy scalp."

How Do You Apply Scalp Serum?

It couldn't be easier. Apply the serum directly to your scalp, parting the hair in sections so it reaches the skin rather than just sitting on the lengths. Then massage in gently with your fingertips; this action also helps with blood flow. Trichologist Dr Sharon Wong notes that it's important to leave a scalp serum on to let it penetrate and really get to work, so use it in the evening, or at least leave it on for 20 to 30 minutes before styling.

"Consistency is what counts, so using it regularly as directed is far more important than how much you apply in one go," adds Dr Adel.

The Best Scalp Serums 2026

• Best overall scalp serum: The Ordinary Multi-Peptide Serum for Hair Density and Scalp Support, £14
• Best scalp serum for growth: Typebea G•1 Overnight Boosting Peptide Hair Growth Serum, £43
• Best scalp serum for greying: K18 Biomimetic Hairscience FutureIQ Biomimetic Hair Longevity Serum, £110
• Best scalp serum for shedding: Kérastase Genesis Anti-Hair Fall Nourishing & Fortifying Hair Serum, £19
• Best scalp serum for density: Nioxin Night Density Rescue Serum Thickening Serum for Optimised Hair Growth, £51

1. The Ordinary Multi-Peptide Serum for Hair Density and Scalp Support

The Ordinary's scalp serum is my top pick on a budget. With a blend of peptides, olive tree extract to visibly strengthen hair, vitamin-rich red clover, three botanical actives for fuller-looking strands, and nourishing pea sprout, it really boasts a powerhouse of ingredients. In just two weeks, I noticed that my hair looked fuller, and that the overall quality of my strands and shine had improved. It's a great addition to any diligent haircare routine, and for the price, you can't go wrong.

2. Typebea G1 Overnight Boosting Peptide Hair Growth Serum

This is often out of stock and for good reason; I've used this scalp serum on and off for over a year now, and I've noticed the most incredible growth. It's lightweight, non-sticky and designed to work hard whilst you sleep. Powered by clinically tested Baicapil, its actives penetrate into the scalp to increase thickness by preventing hair loss by up to 60%. There are added peptides to fortify and rejuvenate, so you can expect stronger strands too. I can attest to its claims: I really notice when I'm not using this product.

3. K18 Biomimetic Hairscience FutureIQ Biomimetic Hair Longevity Serum

I've been a die-hard fan of K18's cutting-edge products for years, so I was very excited by the launch of their new scalp serum, which claims to dial back hair ageing, including premature greying. As someone who suffers from the latter, I was sold. Two bottles in, I've noticed excellent results: my hair looks thicker, particularly around the temples, and whilst I have seen a small impact on my greys, the brand advises that it takes three months to see full results. So, it's a commitment, especially at £110 a bottle. I’ll persevere, however, as I’ve already been so impressed in such a short amount of time.

4. Kérastase Genesis Anti-Hair Fall Nourishing & Fortifying Hair Serum

Shedding is always a concern, but particularly in autumn, when the seasonal shift can trigger a little extra hair fall. It's completely normal and should pass, but if you want to support your hair during this period, look to Kérastase's dedicated scalp serum. It contains 1.5% aminexil, an anti-hair-loss molecule that helps secure the hair bulb within the scalp by preventing the collagen sheath around the follicle from hardening. There's also ginger root extract to protect against daily aggressors, alongside a powerful antioxidant to help preserve collagen. I noticed a marked reduction in hair fall whilst using this, and I'll be relying on it during the autumn months going forward.

5. Nioxin Night Density Rescue Serum Thickening Serum for Optimised Hair Growth

This best-selling serum is clinically tested to boost hair density in eight weeks, and I concur: after two months of daily overnight use, my hair did indeed look thicker and fuller, especially around the roots. This is thanks to a powerful (and dermatologically tested) blend of panthenol, which helps reduce breakage, ginger root extract to promote scalp stimulation and growth, and lauric acid for nourishment. It's also a no-rinse, non-greasy formula, so you'll wake up with fresh-feeling hair, too.

6. Rhute Density + Repair Hair Growth Scalp Serum

If you want a thorough approach to scalp health, with all the benefits of increased density and reduced shedding, look no further than Rhute's award-winning, biologically targeted scalp serum. Designed by dermatologist and hair expert Dr Aamna Adel, the serum was blended to target each stage of the hair cycle, with ingredients including caffeine, bioactive peptides, stem cell extracts and niacinamide. I noticed a difference in hair density within days, and a reduction in hair fall within two weeks.

7. Living Proof Scalp Care Density Serum

Designed for thinning hair, Living Proof’s Scalp Care Density Serum helps reduce visible hair fall whilst minimising the appearance of greys, with results after 90 days of daily use. Formulated with amino acids, antioxidants and the brand’s own density-boosting technology, its clinical results are impressive: 100% of participants noticed a less visible scalp, whilst 76% saw a decrease in new grey hair growth. Personally, I noticed a marked reduction in shedding and, although I’m only 60 days into using it, I haven’t spotted any new greys either, which is a win in my book.

Do I Need a Scalp Serum?

If you're concerned about shedding, density, or general hair health, then a scalp serum is a good shout. Dr Adel adds: "Even without a specific concern, a daily serum can be a sensible preventative step, since looking after the scalp supports the hair you'll have in the months ahead."

Can a Scalp Serum Help Hair Growth?

Whilst a well-formulated scalp serum can support the conditions for healthy hair growth, Dr Adel stresses that it's important to be realistic about what topical measures can achieve.

"By supporting the scalp barrier, calming the environment, and using actives that help keep hair in its growth phase, a serum helps create the best possible environment for the follicles," she explains. "What a serum won't do on its own is reverse genetic hair loss, so for significant thinning, it's best used alongside evidence-based treatments and after understanding the underlying cause. Supporting the scalp is the foundation, not a standalone cure."

How We Tested

Both the wider Who What Wear UK team and our beauty team have tested dozens of scalp serums between us, and we're well versed in the science behind scalp barrier care. For this feature, I consulted dermatologists and trichologists to determine which ingredients and formulations make for the most efficacious, fast-acting products, then tested each for two months to assess the results.

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

As much as we love the bright blondes and honey hues that tend to dominate in summer, there’s something delightful about darker hair colours coming out to play once autumn hits. Rich brunettes, glossy espresso shades and bitter chocolate tones always feel right at home alongside a cosier wardrobe and deeper colour palette. But if you’re worried that going dark might leave your hair looking flat or one-dimensional, then adding some highlights might just be the key to achieving the perfect autumn look.

"Summer tends to be about brighter sun-kissed pieces, but coming into autumn it’s nice to keep some of that lightness while melting it back into richer brunette tones," says Jade Proctor, colour specialist and owner of Scullion & Scot. “You’re not undoing everything you’ve done through summer, just making it feel deeper, glossier and richer."

Yes, whether you have naturally dark brown hair or have recently gone deeper with your colour, adding a few lighter pieces can make all the difference to how your hair looks and feels for autumn. Think warm caramel ribbons, honey-toned balayage or subtle chestnut highlights that catch the light when you move. Rather than taking your brunette base several shades lighter, strategically placed highlights can add just enough contrast to give your hair more depth, dimension and brightness without losing those rich, dark undertones.

What Sort of Highlights Look Best with Dark Hair?

Brunette hair with highlights is incredibly versatile, whether you prefer barely there ribbons of colour or a more noticeable contrast. From soft, expensive-looking brunettes to bolder caramel blends, there are plenty of ways to make the look your own with some help from your colourist.

"Dakota Johnson and Amal Clooney are probably my two favourite references for brunette colour with highlights right now," says Proctor. "Dakota has moved away from those warmer spring tones into a deeper, cooler espresso where there’s still movement in the colour, but it’s really subtle with lots of colour melting and shifts in tonality." In contrast, Proctor points out that Amal’s highlights have "more of a pop" as her thicker, naturally wavy hair can take more prominent pieces of light.

"For me, that’s the biggest thing with highlighting dark hair: you need to think about texture, density, natural depth and how you actually want to wear your hair rather than how light you can go," says Proctor.

How to Maintain Highlights on Dark Hair

Typically speaking, with any highlighted style, you’ll probably have to revisit the salon every two to three months for a refresh. However, Proctor points out that with dark hair with highlights, the upkeep really comes down to the level of contrast you’ve opted for. "The closer you stay to the natural brunette and the softer the blend, the longer you can leave it," she explains. "Often using a gloss between appointments is enough to bring that richness and shine back."

Ideas for Dark Highlighted Hair

Alessandra Ambrosio's combination of honey-blonde highlights and beachy waves is a great style for easing into autumn without fully waving goodbye to summer's brighter tones.

Best for: Transitioning into autumn.

The iconic Cindy Crawford shows off an expensive-looking cocoa-hued blowout with the most subtly shimmering caramel highlights.

Best for: Adding shine to dull hair.

Whilst Allison Williams' dark roots scream autumn, there's plenty of brightness to this style with its buttery-blonde ribbons and light ends.

Best for: Long lengths.

Golden-brown highlights add so much warmth and dimension to Tamara Smart's one-length curly cut.

Best for: Textured hair.

So many cool Y2K hair trends have made a comeback this year, and Ciara's high-contrast platinum highlights have so much throwback appeal.

Best for: Making a statement.

J.Lo is the queen of honey highlights, and her face-framing blonde streaks with a teddy-bear brunette base are a timeless choice.

Best for: Classic highlights that won't date.

Adding glow and dimension rather than really obvious colour, Mia Goth's babylights are concentrated at the ends of her hair rather than the roots—a great low-maintenance option.

Best for: Extending the time between your salon appointments.

Penelope Cruz's "lazy weekend" bob has to be one of the best celebrity haircuts of 2026, and the chunky '90s-style blonde highlights only add to its appeal.

Best for: Laid-back bobs and lobs.

Toasted coppers and deep reds are going to be everywhere for autumn 2026, and Daisy Edgar-Jones is at the top of the inspiration list with her auburn-hued highlights.

Best for: Those who want a warm alternative to classic brunette shades.

Brown hair with blonde highlights always looks amazing, and Jordyn Woods' glossy updo is incredible.

Best for: Adding shine to dark hair.

Red-toned highlights work so well with dark hair and add so much definition to Whitney Peak's natural curls.

Best for: Adding warmth to textured hair.

Hailey Bieber often goes darker in the autumn and winter months, and this classic bronde look is one of her go-to transitional styles.

Best for: In-between seasons.

Mika Abdalla's combination of brushed-out curls and cashmere-coloured highlights is seriously pretty.

Best for: Adding definition to textured hair.

Pixie cuts have been enjoying a moment this year, and Keke Palmer's looks so cool with vibrant red highlights.

Best for: Adding a pop of colour to shorter styles.

Highlights can seem high-maintenance, but opting for a scattering through the mid-lengths and ends, like Emmy Rossum, adds subtle luminosity.

Best for: Adding colour without the upkeep.

Amal Clooney's hair always looks so expensive thanks to the way her cashmere-blonde highlights frame her chocolate-brown lengths.

Best for: Polished, expensive-looking strands.

Is there anything more autumnal than Bella Maclean's chunky auburn highlights?

Best for: The perfect autumn/winter colour.

Best Products for Dark Hair with Highlights

Welcome to Who What Wear UK's Next in Beauty Awards 2026. Here, we are crowning and celebrating the very best in beauty, from game-changing industry innovators to the tried-and-tested classics that remain mainstays in our bathroom cabinets and makeup bags. To help us find the worthy winners, we called upon our esteemed panel of industry experts, hard-to-please editors and in-the-know influencers, who put each and every product to the test. We enlisted our judges to document and share their testing for every product they tried, so you can see all the winners in action—as well as those very important before-and-after results.

After much testing, swatching and reviewing, we've handpicked the very best products across our skin, hair, makeup, body and nail and fragrance categories, as well as some other special accolades. These are the crème de la crème from each category that have been awarded our prestigious Best in Class status. Ahead, you'll find the top nine beauty products pioneering efficacy, innovation and real results. Join us in applauding our Best in Class winners of 2026.

Who What Wear UK Next in Beauty Awards 2026: Best in Class

Best in Class: Skin

When it comes to skincare, we're always looking for brands that combine efficacy with cutting-edge innovation. For us, that brand is SkinCeuticals, and P-Tiox Cream is a stellar example. This powerhouse moisturiser contains a patent-pending formula packed with peptides, niacinamide and lipo-hydroxy acid, and works to plump, smooth and hydrate the skin. No wonder our judges couldn't get enough.

"I was blown away by just how much difference this made to my skin," said Eleanor Hartley, medical director at Hart Medical. "[I saw] impressively visible improvements in skin quality, texture, pores and visible lines after only a week of use. My skin was fresh and hydrated without feeling heavy; the cream turns into a watery gel and feels lightweight and invisible with no residue. The INCI list is seriously strong, with some major clinical evidence behind the individual ingredients and the formulation as a whole. It is glass skin in a jar."

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Best in Class: Makeup

There are so many makeup categories that choosing a Best in Class winner can be difficult. But this year, Chanel made it easy with its Les Beiges Serum Concealer. A true skincare/makeup hybrid packed with hyaluronic acid and white camellia extract, this serum-like formula becomes one with your complexion for radiant results.

"If, like me, you adore a no-makeup makeup look, then this is the concealer you absolutely must have on your radar," says Who What Wear UK beauty director Shannon Lawlor. "It leaves skin looking healthy and glowing, and delivers just enough lightweight coverage to make you look and feel alive. I never want to be without it."

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Best in Class: Hair

We all have different hair types, so finding a product everyone loves is no mean feat. However, I haven't met anyone who hasn't fallen in love with Hersheson's Almost Everything Cream. Designed for wet or dry hair, it can condition, define curls, boost shine, smooth and more.

"Ever since this product launched, I have refused to be without it," says Shannon. "It is the single most impressive multi-tasker around—whether I want a slicked-back look, air-dried coolness, glossy curls or lived-in texture, this cream does it all."

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Best in Class: Fragrance

Fragrance is subjective; what smells good to one person might not smell good to another. But if there's one thing our expert judges agreed on, it was that Parfums de Marly Athénaïs smells amazing. It's no surprise, really, with a blend of bergamot, orange flower, jasmine sambac, vanilla and amber.

"As a fan of Parfums de Marly and the iconic Valaya fragrance, I had high hopes for this," says Who What Wear UK beauty editor Eleanor Vousden. "It's a spring-like scent and conjures the very colour of the bottle. It's bright, juicy and citrusy with an ambery-floral trail."

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Best in Class: Nails

This year, we've noticed an increased demand for at-home nail products that deliver a professional finish, and when it comes to nail tools, you can't go wrong with Navy Professional. If you're going to invest in one thing from the brand, make it the Doris Curved Manicure Pusher.

"I know several manicurists who swear by Navy Professional, and this dual-ended tool makes tidying your cuticles effortless thanks to the curved edge that gently lifts away dead skin from the nail plate, making whatever nail colour you're using apply more seamlessly and last longer," says Vousden. "Most nail tools are an eyesore, but this is a beautiful thing to have in your manicure kit, and is a delight to use."

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Best in Class: Body

2026 was definitely the year body products got a glow-up. Shower gels, lotions, deodorants... our entire bodycare routines have been elevated. The product that stood out the most? Dove's Raspberry & Rose Whole Body Deodorant Spray. Designed to be used wherever you need it (not just underarms), it smells incredible and is suitable for all skin types, even sensitive.

"Not only does this smell great, but it also performs better than most other deodorants I've ever tried," says Lawlor. "I'm a naturally sweaty person, and this stuff has held my hand through one of the hottest summers on record."

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Innovation of the Year

Our Next in Beauty Awards champion innovation, and if there's one brand that blew our judges away in that arena, it's clinic-born Japanese brand Takami. More specifically, Takami's Daily Renewing Soft Peel.

"Exfoliation can be tricky for sensitive skin, but this gentle formulation means that anyone can use it," says Who What Wear UK beauty contributor Perdita Nouril. "I was super impressed with how it dialled up my skin’s brightness and worked to minimise the look of pores, all whilst keeping my skin barrier happy and hydrated."

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Breakout Brand

Speaking of exciting and innovative brands, our Breakout Brand award goes to Rocco.

Founded by broadcaster and creative director Laura Jackson, this brand is all about skincare that does good, but more importantly, feels good. Rooted in the connection between your skincare and your mood, Jackson has created a simple line of products which all feature Rocco's mood-boosting scent, FaceFeels. The aim? To make skincare fun again.

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Social Media Sensation

There's no denying the influence social media can have on trending beauty products, and this year, our Social Media Sensation award goes to Trinny London's Naked Ambition Azelaic Exosome + Vitamin C Serum. This innovative formula combines slow-release vitamin C with azelaic acid exosomes for glowing results.

"This product definitely helps brighten the skin, even skin tone and is an easy addition to your routine," says Who What Wear UK editor-in-chief, Jane McFarland. "I have been using various products from Trinny's range and thoroughly recommend this one."

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Industry Icon

Luke Hersheson has dedicated his career to redefining what great hair looks like. His distinctive vision and creativity have informed every Who What Wear UK trend report of the past decade, and from his work behind the chair to his influence on fashion, beauty and celebrity culture, his impact goes far beyond the salon. That being said, his impact on the salon world has also changed the game—introducing us to the concept of the super salon, he has created beauty utopias around London. He’s built a career on challenging conventions whilst making great hair feel accessible for all with his blowdry bars and lazy-girl-approved cuts, which is why he is a worthy winner of our Next in Beauty 2026 Industry Icon award.

Welcome to Who What Wear UK's Next in Beauty Awards 2026. Here, we are crowning and celebrating the very best in beauty, from game-changing industry innovators to the tried-and-tested classics that remain mainstays in our bathroom cabinets and makeup bags. To help us find the worthy winners, we called upon our esteemed panel of industry experts, hard-to-please editors and in-the-know influencers, who put each and every product to the test. We enlisted our judges to document and share their testing for every product they tried, so you can see all the winners in action—as well as those very important before-and-after results. After much washing, styling and reviewing, the results are in. Join us in celebrating the best hair products of 2026.

Who What Wear UK Next in Beauty Awards 2026: Best in Hair

Best Hair Dryer

Not all hair dryers are created equal, and Remington's One Dry & Style Digital Hair Dryer won over our judges with its range of attachments and compact size.

"I loved this mini hair dryer," says Who What Wear UK fashion news editor Natalie Munro. "It's just as effective as any larger one I've used, but the compact size makes it so easy to work with and store. I like all of the additional components and found it dried my thick, curly hair quickly and easily," she says.

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Best Treatment

Olaplex's iconic No.3 treatment was already a modern hair icon, but its newly relaunched formula works even better and faster to repair frazzled hair.

"Bond-repair products didn't exist before Olaplex No.3, and I would argue the original remained the best strengthening hair treatment out there up until this relaunch," says Who What Wear UK beauty director Shannon Lawlor. "No.3 Plus has noticeably reduced my breakage and made my hair feel stronger, look healthier and become more manageable. And all in just three minutes? A feat."

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Best Shampoo

We tested numerous shampoos this year, but our judges wholeheartedly agree: this is one of the very best we've tried for glossy lengths.

"This shampoo has a refreshing scent and leaves my hair glossy and healthy-looking," says Who What Wear UK video editor Natasha Wilson. "It lathers really well, and a little goes a long way. It also helps tame my friziness, leaving my hair looking smoother and more manageable," she says.

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Best Hair Innovation

Our judges were amazed at the difference it made to their hair when they added the Hello Klean Shower Head 2.0 to their hair-wash routine.

"This has instantly upgraded my in-shower experience," says Who What Wear UK fashion writer Ava Gilchrist. "The pressure is firm but gentle, and I know that with each wash, the filter is doing its job in removing any harsh qualities that can damage my hair," she says. "Not only does it look incredibly luxe in my bathroom, but it's made my hair feel softer and look smoother. I've had so many compliments on my locks since switching to it."

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Best Hairbrush

Overachieving in both form and function, La Bonne Brosse won over our judges with its luxuriously crafted, gorgeously designed brushes that elevate any dressing table.

"La Bonne Brosse is like the Rolls-Royce of hairbrushes," says Who What Wear UK editor-in-chief, Jane McFarland. "Not only does it look incredibly chic (the range of colours is utterly divine), but the boar bristles feel gentle for more sensitive scalps, and I've been able to go longer between hair washes—possibly due to better oil distribution."

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Best Dry Shampoo

New dry shampoos may come and go, but Living Proof is, well—living proof that sometimes you just can't beat a classic.

"There are few dry shampoos that rival this cult product," says Who What Wear UK beauty editor Eleanor Vousden. "It really does help make hair look and feel cleaner, and the scent also makes my hair smell refreshed. It gives a nice volume boost to the root and doesn't make your hair feel like it's too full of product, so it's helpful to tide you over for a day or two between washes. As dry shampoos go, this remains one of the best out there," she says.

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Best Wet-Hair Styler

Only the very best hair tools truly earn their place in our judges' haircare routines, and the Shark Silkipro Hair Straightener + Dryer outperformed on all hair types.

"This is game-changing," says Alisha Dobson, managing director at Bleach London. "The direction of airflow and the heat plate make the control and the finish incredible. This really suits all hair types but is an easy sell for curly girls. A lot of tools aren't able to achieve the tension needed for fully styled curly hair from Type 3, but this one really fills that space. I have already had a client buy it after me yapping about it," she says.

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Best Product for Braids

Cécred's innovative Scalp Refreshing Spray has become a mainstay in several of our judges' haircare routines to keep their scalp feeling comfortable and refreshed.

"Whenever I go to the gym, I use Cécred Scalp Refreshing Spray to refresh my scalp and protective hairstyle between washes," says Who What Wear UK senior fashion and beauty branded content editor Felicia Pennant. "It smells spicy—almost minty—and tingles for a little while after application, but I like to think that means it's working. The bottle has great shelf appeal, and the elongated nozzle is a game-changer because you have more control over where you spray the product, and I'm aiming for my partings," she says.

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Best Straightener

GHD has dominated the hair-straightener game for decades, yet it still builds upon its technology to bring us the most effective hair tools around.

Its newest launch, the Sculpt Interactive Hair Straightener, adapts in real time to your hair to deliver the right amount of heat for you, resulting in less damage and perfectly styled hair. "The idea behind this product is genius. As a hair straightening iron, it works well and is lightweight, too," says Alisha.

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Best Serum

Any hair product that promises to maintain the lifespan of a blowdry or style has our attention, and Tresemmé's Thermo Sculpt Memory Hair Serum delivered on its promise amongst our judges.

"I like that this product is best applied to wet hair. This made it a seamless step in my hair-drying routine," says Natalie. "It felt nourishing and hydrating, like it protected my frizzy hair even when using high heat to dry, as well as a hair straightener," she says.

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Best Conditioner

A conditioner can make or break your hair wash, and our judges tested several formulas.

But no other impressed us more than Maria Nila Head & Hair Heal Conditioner, which left our hair soft and silky from root to tip. "It felt amazing in my hair straight away, and it smells really nice. Once dry, my hair remained soft and looked so glossy and healthy," says Who What Wear UK ecom analyst Sophie Cookson.

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Best Hair Oil

Aside from looking beautiful on our dressing table, there's a lot our judges loved about this nourishing hair oil.

It adds just the right amount of hydration without feeling heavy, shields from heat and smells absolutely heavenly. "I love this product. Everything it does is fantastic," says Alisha. "The smell is wonderful; it lasts but is light in the hair. It's beautiful on curls, too, adding hydration, shine and definition."

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Best Styling Product

With hundreds of hair-styling creams to choose from, our judges appreciated this multi-tasking product, which truly does it all.

"Ever since this product launched, I have refused to be without it," says Shannon. "It is the single most impressive multi-tasker around—whether I want a slicked-back look, air-dried coolness, glossy curls or lived-in texture, this cream does it all," she says.

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Best Hair-Growth Product

Our judges are sceptical of "miracle" hair-growth products; however, Rhute's Density + Repair Hair Growth Scalp Serum provided visible results for our panel of experts, noting hair growth and a calmer, healthier scalp.

"This excelled at keeping my scalp feeling and looking healthy, whilst also encouraging new hair growth," says Who What Wear UK beauty contributor Perdita Nouril.

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Best Scalp Product

K18's FutureIQ Biomimetic Hair Longevity Serum is one of the most impressive and innovative scalp products we've seen, helping to address hair greying, shedding and thinning.

"I wish I’d taken before-and-after photos, because the hair regrowth around my temples I’ve had since using this has been insane. Even my hairdresser couldn’t believe it," says Perdita. "I love how easy it is to use, and that the formula doesn’t weigh my hair down or interfere with styling."

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Best Curly-Hair Product

When our judges uncover a great curl product, they stay loyal to it. And Curl Jar Curl Activator does everything it promises, from defining curls and adding root lift to providing hold and shine.

This is a hard-working curl cream that deserves a spot in your routine. "This is a fantastic product. It really does what they set it out to do," says Alisha. "I am an avid daily restyler, and with this, I find the curl shape lasts with little to no frizz. I tried it on multiple curl types and enjoyed similar results," she says.

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Best Hair Supplement

Looking after our hair from the inside out has never tasted better.

The Wellthy by Boots Hair Grow Chewable Hair Formula Gummies contain horsetail and bamboo extracts, biotin, zinc and selenium, which work in tandem to support stronger and healthier hair growth from the root. This is one hair supplement that we really looked forward to taking, thanks to its delicious raspberry flavour.

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Best Eyelash Serum

Our judging panel have tested numerous eyelash serums in the pursuit of longer lashes, but UKLash's Eyelash Serum came out on top with its efficacious formula that grows your lashes to their full potential, leaving them looking stronger, longer and fuller.

"I think this is the best-performing and best value-for-money eyelash serum on the market, and I've tried them all," says Shannon.

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Best Hair-Colour Product

Whether you want to add a healthy gloss to your hair or dip your toe into a new hair colour, Glaze Supergloss treatments are a great way to revive your hair colour without the need to visit the salon.

"I really like these hair glosses," says Eleanor. "They're a great way to experiment with a new hair colour, or just add a healthy shine. I have frizzy and dull hair, and these definitely help make it a little shinier. They leave my hair feeling soft and manageable, too."

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Best Hair Enhancements

The world of hair enhancements and extensions can be tricky to navigate, but our panel of judges rated Remi Cachet's Elegance Injection Tape Hair. And with a whole range of lengths and colours, it's easy to find a perfect match.

"These are great extensions, from the hair quality down to the density," says Alisha. "The tapes are lightweight and flexible, and are a fantastic price."

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Best Professional Scalp Treatment

As we pay more attention to our scalp care, it feels apt to recognise the innovations within the treatment space that are helping us achieve a calmer, healthier scalp, and the HydraScalp with Keravive Peptide Complex treatment does just that.

"The technology used is very interesting and innovative, and a particularly satisfying part of the experience was being able to see the debris that had been removed from the scalp at the end of the treatment," says Natasha. "The treatment was much more relaxing than I initially anticipated; my scalp felt much more hydrated, and my hair felt fresh immediately after the treatment."

Best Professional Hair Service

Last but certainly not least is the professional hair service that blew our editors away. Using the power of cryotherapy, Hair.TOXX Cryotherapy bestows a glossy shine upon your hair whilst boosting its strength.

"This treatment impressed me," says Who What Wear UK deputy beauty editor Grace Lindsay. "The whole salon experience is so informative, and is also quick and easy for a professional treatment. I like that it minimises frizz whilst still keeping your natural hair pattern, unlike treatments like the Brazilian blow-dry. I definitely noticed a difference in the way my hair both looked and felt, and I also like that you get to take products home to help prolong the results," she says.

As someone who works in beauty, it feels like a new product lands on my desk every week. But the number of hair brands that genuinely make their way into my routine is few and far between. You see, as someone who has Afro hair and wears it in many different ways, from blowdries to braids, the number of brands that actually cater to all hair types and conditions is limited. But recently, I’ve been testing one particular collection of haircare products that has firmly solidified its place in my routine. And I can use it no matter what hairstyle I have. Enter Cécred.

The Brand

Founded in 2024, Cécred was created to merge global rituals with modern science. With formulas containing a patent-pending bioactive keratin ferment, which works to repair damaged proteins in the hair, the brand aims to cater to all hair types, including coloured and damaged strands. "It’s been my lifelong dream to create a brand that could work for everybody, whether you're pin-straight, coily, wavy, curly or anything in between," says founder, owner and chairwoman Beyoncé Knowles-Carter on the brand's website.

So it should come as no surprise that the brand was an immediate hit amongst beauty editors, hairstylists and influencers alike. And after two long years of waiting for it to arrive in the UK, it finally launched exclusively at Space NK last month.

I was lucky enough to get an exclusive look at the products and try them out before they officially launched here in the UK. Meeting with CEO Grace Ray, lead global stylist Neal Farinah, trichologist Dr Kari Williams and, of course, vice chairwoman Tina Knowles, I got firsthand insight into how the products work. And trust me when I say that they do not disappoint.

The Packaging

You only have to glance at the products to know that the packaging is a huge selling point. I mean, not only will it look extremely chic on your dressing table or in your bathroom, but each product has unique packaging that has been carefully tailored to its use. For example, the Scalp Refresher Spray features a long custom-targeted nozzle designed to reach between braids, under wigs and around extensions.

Not to mention that a signature scent, Temple Oud, runs throughout, giving your hair a boost of scent featuring oud, Australian sandalwood, warm musk, night-blooming jasmine, Haitian vetiver and violet leaves. It’s genuinely one of the most expensive-smelling hair perfumes I’ve ever smelled.

But don’t let me harping on about the aesthetics and the fragrance fool you. The real gem lies in the effective, hair-loving formulas that literally everyone can use. And luckily for you, I’ve been testing the majority of the products for months now, meaning my recommendations are tried and tested. So without further ado, keep scrolling to discover the nine best Cécred products to consider investing in.

The Best Cécred Products

• Cécred Restoring Hair & Edge Drops, £53
• Cécred Scalp Refreshing Spray, £37
• Cécred Strong Hold Gel, £30
• Cécred Detoxifying Shampoo, £37
• Cécred Nourishing Hair Oil, £42
• Cécred Detangling Spray, £27
• Cécred Wrap & Set Foam, £26
• Cécred Hair & Scalp Balm, £35
• Cécred Thermal Shield Mist, £28

1. Cécred Restoring Hair & Edge Drops

Arguably the most popular product in the entire range, a bottle of the Restoring Hair & Edge Drops is apparently sold every 16 seconds, and after testing it, I can see why. Made with five special peptides known to visibly improve hair density, biotin, rose and ginger to nourish and energise the scalp and patent-pending bioactive keratin ferment to reduce breakage, I’ve genuinely seen a difference in my edges since using this product. Braids can often eat away at edges and cause breakage, especially with high-tension styles, so this product is the perfect antidote. Not to mention that it’s perfect for mature hair—all the women in my family swear by this formula.

2. Cécred Scalp Refreshing Spray

As someone who lives in my braids throughout most of the year, the Scalp Refreshed spray has become a lifesaver in between salon appointments. With a custom-targeted nozzle that allows me to effectively target every point of my scalp and a minty fresh scent that genuinely makes my braids smell freshly washed, I cannot recommend this product enough for those of us who typically wear our hair in protective styles. Not to mention that it works for natural hair, human hair extensions and synthetic hair extensions, so you don’t need to worry about damaging your braids, wigs or weave.

3. Cécred Strong Hold Gel

I’m not lying when I say that I haven’t purchased a single other gel since trying Cécred’s Strong Hold Gel. Not only does it give me the most perfect slicked-back bun when I’m wearing my hair naturally, but this product has also become a lifesaver for my protective styles when they start to look frizzy. I simply use an edge-control brush with the gel to slick down my edges and the top of my hair, add a silk scarf before bed and I wake up with what looks like a fresh set of braids. And you’ll be pleased to know that, unlike other holding gels, there’s no residue, flaking, or white cast, even if you have a heavier hand (like I do). Plus, it’s formulated with StemShield Complex, which protects hair up to 232°C from heat styling, humidity and pollution.

4. Cécred Detoxifying Shampoo

If you prefer a deep-cleansing hair wash that will actually remove oil and build-up, look no further than the brand's Detoxifying Shampoo. Made with PhytoFerment to remove impurities, honey to retain moisture and, of course, the patent-pending Bioactive Keratin Ferment to repair damage, this shampoo gives me the deep, clarifying cleanse I want without feeling too stripping or drying. But the best part? Unlike most shampoos that cause my braids to frizz, this formula allows me to keep my hair fresh between appointments, so I don’t have to deal with itching and buildup that usually come with braids.

5. Cécred Nourishing Hair Oil

So many people underestimate the power of adding a hair oil to their routine, and Cécred’s has quickly replaced my old oil as my go-to. Not only does it smell incredible (I cannot get enough of the Temple Oud scent), but it leaves my hair looking and feeling soft and moisturised. It’s the perfect addition to my braid-refreshing routine, bringing life back to my French curls when they start to feel a bit worn out, but I also find myself reaching for it when I’m wearing my natural hair to give it that extra shine. Not to mention that the ultra-chic packaging looks gorgeous on my vanity. At £42, I’m well aware it sits at a significantly higher price point than other hair oils on the market, but the results make it well worth the extra splurge for me.

6. Cécred Detangling Spray

I cannot believe I used to take my braids out without Cécred’s Detangling Spray, but it’s genuinely changed my life. I simply spray the top of my braids and leave it for 1-2 minutes to work its magic. The result? Extremely soft hair that no longer gets knotted and entangled from the copious amount of gel I apply between salon visits. The hair just untangles seamlessly with the spray, meaning I can safely take out my protective style without fear of breakage or damage.

7. Cécred Wrap & Set Foam

Foaming products that actually set and mould the hair without flaking or leaving a heavy residue are few and far between. So if you've also struggled with this dilemma, look no further than Wrap & Set Foam. This is one of those mousses that feels completely weightless on the hair and scalp, but somehow manages to lock every hairstyle in place. It can be used with or without heat and also works to protect your strands from humidity, pollution and damage. Whether I have braids, a weave or I’m wearing my natural hair, I apply this foam before brushing down my hair and securing it with a silk scarf before bed, leaving me with a sleek hairstyle that doesn’t budge in the mornings.

8. Cécred Moisturizing Deep Conditioner

I don’t think my hair has ever felt softer than after using Cécred’s Moisturizing Deep Conditioner. Infused with hyaluronic acid for hydration, a blend of shea and murumuru butter to deeply replenish, an African oil blend for extra shine and antioxidant-packed hyssop oil, this buttery conditioner is an absolute treat for those of us with dry or damaged hair. If you have finer hair, I would apply this sparingly, as it’s very rich and I can imagine it feeling just a tad too heavy on certain hair types if overdone; however, this is one of those hero products that I’d recommend to literally everyone, regardless of their hair type, density or condition.

9. Cécred Thermal Shield Mist

Whilst a wide number of Cécred’s products are formulated with up to 232°C of protection, you can never go wrong with having a dedicated heat protectant when using a hair dryer or straightener. The Thermal Shield Mist contains an advanced three-part StemShield complex that protects the hair from both artificial and natural heat, as well as a thermal gloss blend that gives the strands a glossy, salon-like finish. It’s been a game-changer when I’m adding heat to my hair at home, leaving it with almost a silk-press sheen that I’m typically only able to achieve at the salon. It’s also incredibly weightless, providing an ultra-fine mist without the crunch or build-up you might expect from a heat protector.

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How I Tested

I’ve been secretly testing the majority of Cécred’s collection for months before it officially launched in the UK. I assessed each product on both my natural hair and my braids to see how easy they are to use and how effective they are compared to their claims.

Why Trust Us?

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friends.

Hair can be tricky, even beyond cut and colour. There are so many factors that influence whether a style suits you, and face shape is one of the most important. With so many autumn hair trends circulating right now, from pixie cuts and long layers to the shag, it's worth getting it right. A new cut or colour is an investment, after all, and no one wants to be stuck waiting for a less-than-flattering chop to grow out.

Of course, hair is deeply personal, and you should always go for the hairstyle you want, regardless of your face shape. But if you have a square face, knowing which cuts might work particularly well can be a helpful starting point. Ahead are my favourite haircuts for square faces, as recommended by London's top hairstylists.

How to Tell If You Have a Square Face?

"A square face typically has a strong, defined jawline with the forehead, cheekbones and jaw sitting at a similar width," explains celebrity hairdresser Melissa Timperley. "However, when I'm consulting with a client, I'm looking at so much more than their face shape. Do they have a high or low forehead? Large or small eyes? High, pronounced cheekbones? What’s their natural hairline like? A great haircut is about understanding the individual and all their features."

What Hair Length Is Best for Square Faces?

While the hairstylists I speak to agree that there’s no one perfect length for a square face, and that the right cut depends on several factors, not least personal preference, Philipp Haug of Haug London Haus explains that bobs, mid-lengths and long hair can all work beautifully here. “What counts is what happens around the face. Shapes that curve around, opening at the cheekbones and then elongating towards the jawline are incredibly flattering. Think face-framing layers and curtain bangs that graze the cheekbones, softening the angles while still embracing the structure.”

13 Best Hairstyles for Square Faces

1. The Broken Bob

Starting strong with a bob, specifically the "broken bob", which Stephen Buller, co-founder of Buller and Rice, explains is a jaw-to-shoulder-length bob with slightly shattered edges and lots of natural movement. "Keeping it a little longer around the front can frame a strong jawline beautifully, while the undone finish stops it feeling too boxy," adds the hairstylist.

2. Curtain Bangs

While fringes get a bad rep for being difficult, curtain bangs are incredibly versatile on all hair lengths and look great on square face shapes. "Parted through the centre and swept outwards, they graze the cheekbones before blending into the surrounding layers, creating softness around the face while embracing its natural structure," notes Haug. "They’re also a lovely way to update your look without committing to a dramatic change in length."

3. Textured Lob

If you want to soften a strong jawline, Timperley explains that a long bob that sits around the collarbone is a great option. "Because the length finishes below the jaw, it draws the eye further down. Adding soft movement creates a more relaxed shape around the face," she says.

4. The New Shag

Per Buller, a softer, longer version of a shag will be huge for AW26: "It works particularly well on square faces because the layers create shape at different points around the face rather than concentrating everything at the jaw."

5. '90s Supermodel Layers

Think of this style as a less polished take on those voluminous '90s supermodel layers, sported by the likes of Cindy Crawford and Bridget Hall. "Keeping the length while introducing soft layers around the cheekbones and jaw opens up the face and gives the hair movement," advises Buller. "It’s a great option for someone who wants a change without sacrificing length."

6. The Rounded Fringe

A rounded fringe is a beautiful alternative to a strong, straight-across shape, Haug recommends. "Curving gently around the forehead and blending into the sides, it creates a softer frame that complements a defined jawline. The idea is to work with the natural structure of a square face, introducing movement and a little delicacy rather than adding another strong, horizontal line."

7. Graduated Bob

Timperley loves a graduated bob as it allows you to really control where the weight sits. Building graduation through the back creates shape and can soften the overall silhouette, she notes. It also keeps a little more length towards the front, which helps balance a stronger jawline.

8. The Side-Swept Fringe

"A longer, sweeping fringe is an easy way to introduce softness to a square face without losing length," says Haug. "It works beautifully with everything from a bob to longer layers, offering a versatile way to refresh the face-framing shape while keeping the overall look fluid and natural."

9. The Mod Crop

For somebody wanting something shorter and a little more directional, Buller loves a mod-inspired crop with texture around the ears and a strong little fringe. "It’s another trend I’ve predicted for AW26, and while it might not traditionally be recommended for square faces, I think that’s exactly why it works. It celebrates stronger features rather than trying to disguise them."

10. The '70s Shag

If you're looking for a more relaxed, textured look for a square face shape, then the '70s-inspired shag is all about layers, movement and a little natural irregularity, advises Timperley. "A loose wave or natural bend brings the cut to life, creating that effortless, touchable texture that works so beautifully with a square face."

11. The Tousled Pixie

People with square faces shouldn't shy away from dramatic cuts like the pixie; strong features should always take centre stage. But the tousled version of a pixie cut helps soften everything up considerably and makes it much more wearable, especially if you have textured hair.

12. The Blunt Bob

"This might surprise people, but I absolutely love a strong, blunt bob on a square face," states Timperley. "Rather than trying to soften the jawline, it celebrates it. A beautifully executed precision bob can look incredibly modern and confident."

13. The Soft Shag

As we've established shags look great on square face shapes, but if you don't want to go for one of the more avant garde styles, then opt for the "soft shag", which gently introduces movement and texture with long layers that help break up stronger lines around the face. It's a great option for naturally wavy or curly hair too.

How to Style Different Textures With a Square Face

When it comes to different textures, Buller says that it's really important to work with your natural texture, rather than fighting it. "For straight hair, I’d introduce a little movement or a soft bend around the face so it doesn’t sit too rigidly against the jaw. With wavy hair, I’d encourage that natural movement, particularly through the cheekbones and ends."

He adds: "Curly and coily hair can look incredible on square faces. I’d focus on creating a balanced shape with volume and layers. It’s about creating a shape that feels right for the individual."

What Bob Is Best for a Square Face?

"As someone who absolutely loves cutting bobs, I wouldn’t say there’s one particular bob that works best for a square face," states Timperley. "It’s all about where the length sits and how the weight is distributed. If someone wants to soften a strong jaw, I might suggest taking the length slightly longer. A bob that’s slightly shorter at the back and longer towards the front can work beautifully too, as the longer front sections help elongate the appearance of the face."

What Fringe Is Best for a Square Face?

Buller is a big fan of softer, slightly grown-out fringes on square faces. "Curtain fringes, wispy fringes and longer sweeping shapes all look brilliant because they introduce movement around the forehead and cheekbones. I also love a really strong, blunt fringe on someone with an angular face. Sometimes working with your features rather than trying to soften them creates a much more interesting look."

The Best Styling Products for Square Faces

Welcome to How to Hair. Think of this series as your go-to guide to achieve your best hair yet. Whether you want to master a certain hair tool, work out how to wear a new hairstyle or if you're just in need of some hair inspiration, our beauty editor Eleanor Vousden is here to talk you through what you need to know, step-by-step, with plenty of insider intel along the way. Allow How to Hair to become your trusted guide on the journey to great hair days—every day.

First came Zendaya's ethereal Athena-coded fishtail braid at The Odyssey premiere. Next came Ella Rubin's Sterling Point French braid. Then, I spotted Gigi Hadid wearing the classic hairstyle. If the premieres, TV shows and the tastemakers on my feeds are anything to go by, then this hairstyle is firmly back as a defining autumn 2026 hair trend.

Despite its name, the French braid doesn't actually originate from France. The earliest depictions of braids have deep roots in North Africa, where ancient stone paintings show braiding techniques dating back thousands of years, used to signify age, identity, social rank, and marital status. The "French braid" is believed to have been popularised within Western media in the 19th century.

The three-stranded hairstyle starts at the crown and weaves down close to the head as hair is gradually added to each section. The French braid involves the plaits crossing over the middle section, alternating from left to right, whereas a Dutch braid involves the sections moving under the middle section, which results in a more voluminous braid, whilst the French braid sits closer to the head.

It might look and sound a bit complicated, but thankfully, this hairstyle is actually quite easy to replicate with a bit of practice (and a bit of an arm workout), and if you can already do a simple plait, a French braid only takes one simple addition to the method. I'm notoriously cack-handed when it comes to styling my hair beyond a simple ponytail or slicked-back bun. So if I can do it, you can do it. Scroll on for the step-by-step guide to a French braid.

How to Do a French Braid

1. Prep Hair

Firstly, I'd recommend doing a French braid on second-day hair, especially if you have straight or slippery hair, as this will help to give your braid more grip. So skip the shampoo. However, you can also mist in some texturising spray to help create better hold, or those with straight hair can use a curling wand to curl the hair, which will create more volume, texture and hold. If you have natural curls or waves, then you may find your hair has enough hold to forgo additional product.

2. Section Hair

Brush through your hair to remove any tangles or knots. Then, to begin your French braid, create a triangle-shaped section at the top of your hair and divide the section into three equal-sized sections.

3. Begin Plaiting

Start plaiting by swapping the left side with the middle section, and then crossing the right section with the middle to start the French braid.

4. Add Hair to Each Section

You want to continue plaiting, but add another piece of hair to each section as you braid, repeating the motion and gradually adding more hair as you go. For a French braid, you want to move the hair over the middle section with each crossover. For a Dutch braid, you can move the sections under the middle section, which results in a more prominent braid that sits outwards from the head. A French braid will sit closer to your head.

5. Keep Braiding

Continue adding more hair into each section as you go, as you reach the nape of your neck, you'll probably have added the remainder of your hair into the braid, and you can continue plaiting the rest of the length as you would with a standard plait. Secure the ends with a hair tie to finish.

6. Pull Out Pieces

You can loosen some face-framing layers and tendrils to make the French braid feel more effortless, and also gently pull at sections to make the braid more voluminous and less "perfect". I like to finish with a light mist of hairspray to help the braid stay secure, but you could also add a hair serum or hair oil to the ends, mist through a texturising spray for a messier and undone finish, or use a curl cream to define any loose curls or waves you've pulled out.

The Result

And there you have your French braid. You can experiment with the amount of hair you add to each section, which will affect the overall appearance of your braid. It's a style that definitely takes a bit of practice initially, but is so easy once you have the hang of the technique.

If you're one of the estimated 8 million women in the UK experiencing some form of hair loss, chances are you've found yourself scrolling through the ever-expanding world of hair-growth treatments in search of something that actually works. From scalp serums and peptide-packed formulas to LED light-therapy devices and supplements promising thicker, fuller strands, the options can feel endless, which makes knowing which are worth the investment another matter entirely.

Whilst hair-growth products have exploded in popularity in recent years, there is one ingredient that trichologists agree is still the most evidence-backed option: minoxidil. But how exactly does it work, and is it suitable for everyone? Can it help with the shedding associated with hormonal changes, stress or rapid weight loss? And what happens when you stop using it?

I spoke to two leading trichologists, Eva Proudman, Absolute Collagen's resident trichologist and Tiffany Hall, trichologist and founder of Trichology, to separate fact from fiction and explore how minoxidil works, whether it's safe to use long-term and what you need to know before incorporating it into your haircare routine.

What Is Minoxidil?

"Minoxidil belongs to a group of medicines called vasodilators, which means that it helps to widen blood vessels to increase blood flow," reveals Proudman. She tells me that back in the 1950s, it was used orally to treat blood pressure but was found to be unstable. However, researchers quickly noticed that patients started to experience improvement in hair growth, and that's how topical minoxidil lotions we see today were developed.

One of the most research-backed treatments for hair loss, there are many clinical studies demonstrating minoxidil's efficacy in promoting hair growth and improving hair density. In the UK, you can buy topical minoxidil from pharmacies without a prescription (although oral minoxidil requires a prescription) or from telehealth services such as Hair+Me.

Why Is Minoxidil Good for Hair Growth?

Minoxidil is a vasodilator, which simply means it widens the blood vessels. This brings more blood, oxygen and nutrients to the hair follicles (the tiny pockets in the skin that each hair grows from). But it also helps in two other ways, says Hall. "Firstly, it lengthens the growth phase. Every hair goes through a cycle of growing, resting and shedding. Minoxidil helps hairs stay in the growing stage for longer."

Secondly, minoxidil works to thicken fine hairs. "In pattern hair loss, follicles gradually shrink and produce thinner, weaker hairs. Minoxidil can help them produce thicker, stronger hair again. It works best for androgenetic alopecia, the medical name for male and female pattern hair loss," explains Hall.

What Are the Drawbacks of Minoxidil for Hair Growth?

The bad news is minoxidil doesn't work the same way for everyone. "To work on the hair follicles, it first has to be 'switched on' by an enzyme, a natural substance in the body that triggers a chemical change," reveals Hall. Some people have more of this enzyme in their scalp than others, which is why one person may see great results whilst another sees very little.

To remove the guesswork and save you washing your money down the drain, Hall recommends taking a TrichoTest. "It is a simple genetic test, usually taken with a quick mouth swab," she says. The test looks at the genes linked to hair loss and to how your body responds to different treatments, including minoxidil. "The results help your trichologist recommend the right type, strength and formula for you, rather than relying on trial and error," adds Hall.

As for side effects, Proudman explains that topical minoxidil is generally well tolerated, but for some people, it may cause scalp irritation, dryness and itching. She adds, "This can be well managed with a good shampoo and conditioner and frequency of washing."

Back in 2024, an unwanted side effect went viral on TikTok. Sharing a video that now has over a million views, TikToker Maria Cribbs says, "Do y'all see the hair growing on my face? I have never had this much hair on my face ever! I don't understand why this [minoxidil]; I put it on my scalp! So I don't understand how it's making hair grow down here [sic]."

Proudman explains that this is uncommon. "I see 250 patients every month, and some find some unwanted facial hair growth and/or an initial increase of hair shedding, but I really do find this to be minimal." She clarifies that oral minoxidil comes with more side effects and can only be tolerated at low doses, adding, "It's why I prefer to work with topical minoxidil."

How to Apply Minoxidil

Proudman advises following these steps when it comes to applying topical minoxidil.

1. Part the hair in the centre and apply the minoxidil to the centre parting, massaging along the parting to the crown and forward to the hairline.

2. Leave a gap of two fingers to each side of the centre and part to the left and right side; apply the minoxidil to the side parting, massaging along the parting and into the temple and hairline on both sides.

I use a metered spray that makes application very quick and easy and avoids coating the hair. You can find various forms of minoxidil, from foams to liquids, all with their own application methods. If you don't want to try minoxidil just yet, we've rounded up six hair-growth alternatives that we rate.

More Products for Hair Growth

1. Champo Growth Serum

2. K18 FutureIQ Biomimetic Hair Longevity Serum

3. Obagi Nu-Cil BioStim Scalp Serum

4. Augustinus Bader The Scalp Treatment

5. UKLash Hair Growth Serum

6. The Ordinary Multi Peptide Serum

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend

If there's one celebrity that everyone is talking about at the moment, it's Daisy Edgar-Jones. The star is currently on the press tour for her latest film, Sense and Sensibility, and her stylist, Dani Michelle, has created some incredible looks, including custom Miu Miu dresses and vintage Armani suits. However, her makeup and hair have truly stolen the show for me, and I've been keeping an eye out for which products she's been using.

As an Estée Lauder global brand ambassador, it's no surprise that her makeup artist, Jo Baker, has been using some of the brand's icons to create her glowing makeup looks. But when it comes to hair, it seems as if Daisy has been using an affordable favourite of mine to get her fringe looking red-carpet-ready.

Daisy Edgar-Jones' hair has been looking amazing on the Sense and Sensibility press tour.

It's no secret that Daisy has some of the best curtain bangs in the business (seriously, she even convinced me to give the popular fringe a go), and her hairstylist Bryce Scarlett just revealed what products he used for her latest red carpet look.

Taking to Instagram to share Daisy's perfectly tousled, voluminous fringe, Scarlett included a picture of Redken products, including the brand's Root Lifter Volumising Mousse Spray (£26).

Designed to add body and lift, it appears that this under-£30 hair mousse is the star's secret to getting her signature voluminous bangs. Whilst Scarlett is yet to share exactly how he used the product, I recommend applying the mousse to towel-dried hair before blow-drying your fringe with a round brush.

For her final press tour appearance, Daisy paired her red-carpet-ready bangs with a lavender smokey eye and a 1999 Chloé by Stella McCartney corset set, and I will be thinking about this look for a long, long time...

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Few celebrities hold quite as much power in defining hair trends as Zendaya. All it takes is for her to step onto a red carpet with a new hair look, and it's almost guaranteed that demand for that haircut in salons will skyrocket. It's lucky for all of us then that she likes to experiment with her styles, never leaving us without inspiration for long.

And once again, she has delivered. At the Louis Vuitton spring/summer 2027 show, she closed Paris Fashion Week out with what is arguably her coolest hairstyle yet. The choppy pixie cut gave her ruffled lace look a tough edge, but maintained a softness that keeps things wearable and undone.

To learn how she achieved such an incredible short hairstyle, I got the details from Zendaya's hairstylist, Coree Moreno. "The intention was to keep the pixie soft, dimensional and beautifully undone—a quiet contrast to all of the romance and exaggerated volume in the wardrobe," he says.

How to Style Zendaya's Pixie Cut

Moreno achieved the look with three seemingly simple steps:

1. Prep

"I began by misting No.98 The Glass // Anti-Frizz Hydration (£30) throughout the hair. I wanted a smooth, humidity-resistant foundation without taking away the hair’s natural movement or softness."

2. Shape and Movement

"Once the hair was dry, I used the Calista 0.75” Perfecter Pro Heated Round Brush Gen 4 to shape the pixie. The smaller barrel was perfect for the short length—it allowed me to work in tiny sections, creating subtle bends, lift and direction, rather than a traditional curl.

"I alternated the direction of individual pieces through the crown and around the hairline, letting some turn up, some fall forwards and others simply live where they wanted. The goal was never uniformity; it was controlled imperfection."

3. Finish

"I emulsified a small amount of No.98 The Gloss // Miracle Oil (£30) between my fingertips and lightly worked it through the ends, giving the hair separation and a subtle sheen whilst keeping the finish airy and touchable. The result was a pixie that felt polished without being precious: soft, mischievous and perfectly imperfect."

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Once again, Amazon Prime Big Deals Day 2026 is here, and I'm often asked by friends what's really worth buying during these sales. Of course, it's a great time to pick up that LED mask that you've had your eye on or a new fragrance. But personally? I think the best deals to be found are in the hair section. It's easy to get swept up in the sheer number of deals right now, but I've combed through the ones that are really deserving of your attention.

One of the most-asked questions I receive about hair care is about how to add volume to fine or thin hair. And it just so happens that tonnes of my favourite root-boosting products and hair tools are on sale right now. From styling products through to hair multistylers, these are the products that deliver big, bouncy hair every time.

1. Ouai Detox Shampoo

2. GHD Rise Volumising Hot Brush

3. L'Oreal Paris Growth Booster Shampoo and Conditioner

4. Living Proof Perfect Hair Day Advanced Clean Dry Shampoo

5. Dyson Airwrap Hair Styler & Hair Dryer

6. Kérastase Genesis Hair Serum

7. Revlon One-Step Hair Dryer and Volumiser

8. Color Wow Xtra Large Bombshell Volumizer

9. Olaplex Wash & Shine Hair Kit

Maybe it's the growing awareness that the end of the year is drawing closer, or perhaps it's that deeply embedded “back to school” feeling kicking in, no matter how old we are—either way, autumn has a way of shifting our beauty routines. As we swap lightweight summer clothes for knitwear and coats, our autumn hair choices often follow suit, with a renewed appetite for cuts that add shape, movement and a little more polish.

This season, there’s no single haircut dominating the conversation. Instead, I've noticed a mix of styles that work across different lengths and textures, from sculpted curly bobs and soft shags to cropped curly pixies and long, face-framing layers. The common thread? These are cuts that put shape and texture front and centre, while still feeling wearable and personal rather than overly trend-led.

And while some of these styles might inspire a dramatic chop, others can be adapted to your existing length or texture. Whether you’re due a haircut or simply like keeping an eye on the styles that are starting to appear everywhere, these are the autumn haircut trends worth knowing about.

Trending Haircuts for Autumn 2026

1. Sculpted Curly Bob

The sculpted curly bob is all about creating a polished, defined shape that makes the most of natural curl. “Always begin on damp hair,” says celebrity hairstylist and Dippity-Do Hair Expert Brendnetta Ashley, who recommends working with a moisturising curl cream before adding a mousse to “define and sculpt your curls”. When diffusing, she advises to “keep manipulation minimal while the curls are setting” and, crucially, “get the hair 100% dry”. A lightweight curl cream and defining mousse will help enhance the shape without compromising movement.

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2. Soft Shag

The soft shag is less about perfectly uniform curls and more about embracing natural movement. “The magic of a curly shag is controlled imperfection,” says Ashley. “You want definition, but you also want movement, air and a little bit of attitude.” Start with a curl-enhancing mousse to establish definition, then, once the hair is completely dry, use a small amount of curl cream to gently separate the curl clumps. If your hair is more wavy than curly, she recommends using less product so you don't weigh down the texture.

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3. Curly Pixie

“A curly pixie is all about definition and hold,” says Ashley, making this one of the more structured curly cuts in the lineup. A light-hold gel applied to clean, damp hair will help define the curls while keeping the shape in place as it dries. She recommends allowing the hair to air-dry, but if it’s cooler outside, you can diffuse instead.

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4. Long Layers

“Long face-framing layers are all about movement,” says Ashley, making this an ideal cut if you want your curls to feel softer and more effortless while retaining plenty of length. The aim is an “effortlessly undone silhouette with a distinctly editorial edge”, rather than a heavily structured style. She recommends starting with a curl cream to define and condition the hair, followed by a lightweight mousse for hold and volume. Together, these help create the “soft, lifted layers” that frame the face while allowing the natural texture to shine through.

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5. Curly Micro Fringe

“A curly micro fringe is all about precision with personality,” says Ashley, and this is certainly a cut for anyone who wants their hair to make a statement. “It's an edgy, fashion-forward statement,” she adds, which draws attention directly to the eyes and brows, proving that “a small change makes a drastic change.” To style, work a light-hold gel through damp hair to enhance definition and give each curl enough control to form its shape. The result should feel polished and textured, rather than overly perfect.

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6. Bixie

“The bixie is [a] great haircut for fall,” says Ashley, making it a particularly good option for anyone ready to transition out of longer summer hair. It offers “a great way to transition from longer summer hair into a lighter, more sculpted fall shape”, while still leaving enough length for natural texture to shine through. “The layered shape can enhance natural texture and create intentional volume rather than fighting it,” she adds. For styling, use a lightweight styling cream or mousse to encourage definition while maintaining the airy, layered shape.

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7. Afro Bob

“An Afro starts with healthy, hydrated texture,” says Ashley, making moisture the foundation of this beautifully sculpted look. Begin with a gentle shampoo, followed by a nourishing conditioner to replenish moisture, soften the hair and make detangling easier. This creates the ideal base for what she describes as “a beautifully shaped, touchable Afro that celebrates natural volume and curl”. Rather than trying to flatten or control the texture, the aim is to support the hair's natural shape, creating a rounded Afro bob that feels full, soft and dimensional.

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Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

When you think of autumn hair colour trends, blonde is probably not the first colour to come to mind. At this time of year, I always see people talking about deep brunette and copper tones, but as someone who has continuously bleached their hair over the years, I'm always looking for autumnal blonde hues that will see me through the cosy season. Luckily, there is actually a range of blonde shades proving popular right now, and I just got the lowdown on every single one from none other than award-winning colourist and founder of Stil Salon, Christel Barron-Hough.

If there's anyone I trust for hair colour recommendations, it's Barron-Hough. An expert in blonde hair in particular, I already knew that I'd want to try every single one of her autumn trend recommendations before even reading them.

If, like me, you went lighter in the summer months and are looking for a way to transition your blonde strands into the new season (without undergoing a full hair transformation), I highly suggest you keep scrolling.

1. Marmalade Blonde

First up, marmalade blonde. "The ultimate autumnal blonde, [this colour] is everywhere in Scandinavia at the moment—from the streets of Stockholm, Oslo and Helsinki through to Copenhagen," says Barron-Hough. "This is a hybrid colour trend containing pure copper hues with a hint of rich golden blonde tones running through it."

"This colour is a popular choice for clients as you can be really playful with the hues, dialling them up for a maximalist expression, or down for more of a minimalist look," Barron-Hough tells me. "It’s also the perfect colour choice when you want to be gentler with the hair, as it can be created without relying on bleaching agents. Instead, we [can] infuse the hair with bright tones and lots of high shine, using a range of techniques from highlights and freehand painting to classic all-over colour, creating a look that is bright, light and playful."

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2. Lagom Blonde

"'Lagom’ in Swedish means 'just right'—not too much and not too little—which is a perfect description for this very understated blonde that’s really growing in popularity at the moment," explains Barron-Hough. "This trend is all about very soft, undone, natural colour with regrowth. It should appear as though the hair was coloured ages ago, or perhaps not at all."

Whether you want to give bright blonde a rest or try subtle blonde highlights, Barron-Hough says this colour will be a huge trend this autumn. "We’ve been seeing Lagom Blonde emerge recently across Stockholm, New York, Berlin and London, and it’s a key look at fashion weeks, as soft, low-maintenance hair colour allows the clothes to take centre stage."

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3. Spun-Sugar Blonde

In contrast, if you want to go bright and bold this season, try the 'spun sugar blonde' trend. "Spun sugar blonde is the new season super bright, white blonde—it’s a very classic Scandinavian-influenced look, which we like to think of as the cousin to Scandi blonde," says Barron-Hough. "This shade of blonde also has a sense of innocence to it, as the tone is pure white and isn't weighted in ash or gold. Instead, it has a clean, iridescent quality that can suit all complexions, and it looks great on all hair lengths, from short to long."

So, what should you ask your hairdresser for? "[This trend] is best achieved by creating seamless highlights with a double-processing technique," Barron-Hough explains. "We prefer to lighten the hair with a lightening product and avoid toning afterwards, as this helps preserve that pure white, pearly finish."

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4. Doré Blonde

Last but not least, say hello to doré blonde. "The blonde palette for autumn is also taking a more buttery direction for fall; so in contrast to Scandi whites, we are also seeing shades which are much warmer," says Barron-Hough. "Doré [blonde] is the ultimate buttery blonde hair colour that’s light, bright and full of golden, gilded hues. This trend is all about expensive-looking blonde hair with a lot of shine."

Even if you're brunette, Barron-Hough tells me that you can layer this shade through the hair using freehand painting techniques and highlights.

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Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

My hair routine has become significantly less complicated since I cut my hair into a bob. Gone are the days of spending ages blow-drying and styling my hair or reaching for my curling wand to add some shape and movement. The beauty of a shorter style is that I can apply a couple of products and leave it to air-dry. However, there is one thing I do still need to do: add texture.

My hair is naturally very straight, and while I love the sleek, blunt look of a freshly cut bob on others, I personally prefer mine to have a little more movement. I don't necessarily want big, bouncy waves or an overly styled finish—I just want that slightly undone texture that stops my hair from looking too flat and, dare I say it, a bit boring.

As a beauty editor, I've tried my fair share of texturising sprays, mousses, and styling creams over the years, but finding something that gives my hair body without making it feel stiff, sticky, or greasy is harder than you might think. This is especially true now that I'm not regularly using heat tools. A lot of volumising products are designed to work alongside a blow-dry, which is great if you have the time and patience, but not so helpful when your entire styling routine consists of roughly two minutes spent in front of the bathroom mirror.

I've been using the new Hair by Sam McKnight Cool Girl Body Plumping & Volumising Cream on my bob since it launched a few weeks ago, and it has quickly become a firm favourite—especially as it makes my hair look like I've put much more effort into styling it than I actually have.

Hair by Sam McKnight Cool Girl Volumising Cream

My Experience

More than just a styling cream, the hybrid formula is designed to plump and fortify each strand for fuller, thicker-looking hair with lasting volume and lift. It also helps to strengthen and protect the hair fibre, whilst offering heat and humidity protection to help keep frizz at bay, so it's a real multitasker. Plus, although it's suitable for all hair types, the formula is particularly beneficial for fine, fragile, colour-treated, or damaged hair.

For me, though, the biggest selling point is just how easy it is to use. After washing my hair, I simply run a small amount through my towel-dried lengths and leave my hair to dry naturally. That's it. There's no blow-drying required, no complicated styling technique and absolutely no need for heat tools.

The cream itself is incredibly lightweight and almost gel-textured, which is important for my hair as anything too rich can quickly make it look flat. Instead of coating my hair or weighing it down, it gives my naturally straight lengths a little more grip and movement. Once dry, my bob looks fuller and more textured, but still feels silky-soft and touchable.

I've also found that it's a great option if, like me, you don't want that obvious feeling of product in your hair. There's no crispiness, stickiness or greasiness, and it doesn't leave my hair looking overly styled. Instead, it gives me the kind of effortless, slightly undone texture that I would usually rely on heat styling (or the skilled hands of a hairstylist) to achieve.

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Shop More Hair Styling Creams:

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

If you're a fine-haired gal like me, you'll know all too well the trials and tribulations of trying to lift your roots and create that bouncy, voluminous, swishy hair we all dream of.

You'll also know that volumising hair products are a must to achieve said va-va-voom. While there are plenty of brilliant volume sprays on the market (Larry King Ride or Die, I'm looking at you), my secret weapon has always been volumising powder. When it comes to serious, XXL volume, nothing quite packs the same punch.

I'll admit, though, when volumising powders first arrived on the scene, they weren't without their issues. Some were tricky to wash out, others felt far too gritty and, worst of all, plenty left behind that tell-tale white, powdery residue reminiscent of dry shampoo.

Thankfully, formulations have come on leaps and bounds since then. I've put more than 17 to the test and whittled them down to the six that really impressed me. From instant root lift to seriously impressive staying power, here's everything you need to know.

The Best Volumising Hair Powders

• Best Overall: Moroccanoil Texture & Volume Powder, £30
• Best for Buildable Grip: Oribe Swept Up Volume Powder Spray, £44
• Best for Sensitive Scalps: Kevin Murphy Powder Puff, £28
• Best for On the Go: Violette Fr Frange Puff, £38
• Best Long-Lasting: Shrine Root Powder, £9.99
• Best for Greasy Hair: Rahua Volumising Dry Shampoo, £30

1. Moroccanoil Texture & Volume Powder

Lightweight, this worked brilliantly at building volume and texture, and I love that I can layer it up without my hair feeling stiff or crunchy. It gave my roots a noticeable boost while the added argan oil helped to nourish strands, alongside a 3D mineral blend that gives real fullness. And, of course, there's that signature Moroccanoil scent, which leaves hair smelling every bit as gorgeous as it looks.

2. Kevin Murphy Powder Puff

If your scalp's microbiome is out of balance, it can lead to sensitivity and dryness, meaning the last thing you want to do is douse it in styling products. Luckily, I found this formula to be super scalp-friendly while still delivering plenty of volume. Best of all, it works beautifully on both damp and dry roots, so you can use it to build volume from the get-go or give your hair a much-needed lift between washes.

3. VioletteFR Frange Puff

If you don't like getting your hands all up in your roots, the powder brush means you don't have to. I love how it instantly refreshes tired, oily strands, stopping them from sticking to my scalp while adding a good dose of volume in the process.

It's been an absolute godsend after the gym when I'm heading straight out, and did me a solid after stepping off a long-haul flight, too. And then there's the scent, which is fresh and addictive.

4. Shrine Root Powder

This works wonders at creating serious volume that lasts for hours and hours. It has a lovely matte quality, too, and while the powder itself feels finely milled, there's enough oomph to add texture as well as lift. I also found it easy to brush out and restyle my hair the following day, without any stubborn powdery residue left behind. For its price point, I was seriously impressed.

5. Rahua Dry Shampoo

I'm a big fan of Rahua in general, not only because they source some of the best botanicals and natural ingredients, but because the brand has a genuinely impressive commitment to the environment. Its founders' work with Indigenous Amazonian communities, which has helped protect more than 3.2 million acres of rainforest, while profits go towards conservation and philanthropy.

As for the product, this won me over for its application alone. It dispenses as an ultra-fine mist of powder that instantly absorbs excess oil and gives roots a serious lift, without that heavy, gritty Its formula is also impressively pared back, containing just five ingredients.

6. Oribe Swept Up Volume Powder Spray

If you're partial to an updo, then look no further. This gives the roots instant lift while adding the kind of texture and grip that makes hair much easier to work with. Rather than silky strands slipping straight out of a ponytail, bun or updo, it gives them a little more hold and traction, helping styles stay put. I also love it for creating that fuller, slightly undone finish. A few spritzes through the roots give my hair enough body to tease and shape, while the powder adds texture without making everything feel stiff or sticky. It's especially handy if, like me, your fine hair tends to fall flat when you're trying to create volume at the crown.

What Is a Volumising Hair Powder?

The clue is the name, but as Andreas Wild, stylist at Larry King Notting Hill, explains in more detail, "Volumising hair powder is a styling product that you apply directly to the roots to give the hair extra lift and texture. It adds a little more grit to the roots, which helps create volume, particularly when the hair is very soft or tends to fall flat."

He also adds that it’s a great way to refresh your hair, "on day two, and can make finer or thinner hair look fuller."

Is Volumising Powder Good for Your Hair?

This is still a myth that tends to permeate, but Wild explains that volumising powder isn’t bad for your hair. However, he adds, "It’s important to wash it out regularly because it adds texture and sits at the roots; using too much or continually layering it onto unwashed hair can lead to product build-up. You may also find the hair becomes difficult to brush through if there’s too much product in it."

Is Volumising Spray or Powder Better?

"I think it really comes down to personal preference and the finish you’re looking for," says Wild. "Powder gives the hair more grit, texture and grip, so it’s particularly good if you want to create lots of lift at the roots or your hair is very soft."

How I Tested

I've used a lot of root powders over the years, so I was pretty ruthless when it came to deciding which ones made the cut. I sought out formulas that offered serious volume without compromising on how my hair and scalp felt, and looked at everything from application and texture to how easily they brushed out and whether the volume actually lasted. The powders that have made the cut deliver on the volume without leaving hair feeling gritty, weighed down or coated in residue. Whether you're after a quick root refresh, XXL volume or extra grip for an up-do, these are the formulas I'd happily reach for again.

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

If there's one hair trend that's not going anywhere this autumn, it's short hair. I'm not just talking about bob hairstyles, either. Yes, the bob is very much here to stay this season, but autumn brings a whole host of short hair trends if you're thinking about getting the chop.

"Long hair will always be in fashion, but we are seeing more clients asking for shorter haircuts, looking for a tailored look that suits their hair texture, highlights their bone structure, but is still versatile and on trend," says Cos Sakkas, three-time British Hairdresser of the Year and Toni&Guy global creative director.

It makes sense, really. A new season always makes me want to try something new with my hair, and after chatting to Sakkas about the biggest autumn short hair trends of 2026, there are plenty of looks to choose from. Intrigued to know which short hairstyles will be most requested in salons this September and beyond? Keep scrolling...

6 Short Hair Trends to Try This Autumn

1. The "Trixie"

First up, the "trixie". A soft take on your classic pixie, Sakkas says this will be one of the biggest short hair trends this season. As Sakkas explains, this style balances precision with soft, airy texture. "This version is a gentle, grown-out take on the timeless crop," he says. "Partner with a velvety, ultra-dark brown [hair colour] designed to elevate your style with richness and dimension."

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2. The Mini Shag

Next up, the mini shag. "[This is] everything we love about the shag hairstyle, sized down with short face-framing texture around the cheekbones, and a heavy fringe that’s mischievous and bold," says Sakkas. "Apply LABEL.M Fashion Edition Styling Cream for hold and definition."

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3. Lots of Layers

Lob hairstyles are still going strong, and according to Hailey Bieber, this season is all about layers. As you can see from the picture above, her layered lob features lots of natural movement, creating that effortless-looking feel that I'm always desperate to recreate.

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4. The Understated Bob

"This bob sits above the shoulders and reinvents the classic cut with an undone, effortless take," Sakkas tells me. "It’s understated, chic and iconic. It feels fresh and fashion-forward but still gives you enough length to wear it tucked behind the ears or pulled back when you want to."

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5. The Precision Crop

If you want something super fashion-forward, why not try this style? "Short, sharp and graphic, this sculptured crop is perfect for those looking for something a bit bolder," says Sakkas. "Pair it with a strong parting and play with the length through the top for a hint of attitude."

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