There's a back-to-school mood in the air as we move ever closer to September. A reset is ahead, with many consolidating their wardrobes ahead of the new season, and just in time, H&M has launched its latest collaboration. Now, a refined edit has launched, one that draws upon core wardrobe staples with contemporary edges. Sharp shoulders, sculptural silhouettes and clean lines define the H&M and WARDROBE.NYC collaboration, and already we've picked out the exact pieces that will sell out first.

H&M’s collaborations are renowned in fashion circles. Countdowns are set for each new launch as the high street powerhouse pairs up with a distinctive designer, this time, luxury essentials label WARDROBE.NYC. Founded in 2017 by editor and stylist Christine Centenera and designer Josh Goot, the designs are focused on elevated wardrobe essentials, curated with premium fabrics and with contemporary accents that set them apart whilst building the foundations of a well-edited wardrobe.

“We don’t really follow the trends; we design into archetypes of modern dress, and we refine our own standards over time. We think about what’s essential for a season or a lifestyle, and we build that into the wardrobe,” shares Goot. The edit is a perfect reflection of this, focusing on foundations of denim, tailoring and jersey to curate a series of cohesive pieces that feel exceedingly versatile and contemporary in equal measure.

Centenera adds that the collection is designed for “a busy woman with a demanding day who is discerning and wants to feel confident and assured by her wardrobe.” In trying the collection on, this is exactly how we felt. Fellow editor Imani and I had the chance to try on the pieces, get a feel for the materials, and play around with styling and restyling the collection as we went.

Whilst we were both impressed by the silhouettes, bold structures and more classic pieces, we found a series of standouts. For me, the denim jacket edited to have an hourglass silhouette immediately caught my eye, and soon followed the double-breasted coat featuring sharp shoulders, an oversized silhouette and a sculptural form. For Imani, the layering possibilities with shoulder-pad body suits and soft-cotton long-sleeve tops felt enduring and versatile. As Ann-Sofie Johansson, Creative Advisor and Head of Design, Womenswear at H&M, states, "This is an ideal wardrobe—it's timeless but sensual, and it still has a lot of character. The sculpturality, the way every shape is so well considered — and then everything goes back with everything else. I think it's very modern." Together with the contrast of smart tailoring and soft jersey, the balanced collection offers endless styling possibilities, with foundation styles that will hold their own in our wardrobes for many years to come.

As the best H&M pieces tend to move fast, scroll on to explore the H&M X WARDROBE.NYC collaboration.

Shop the H&M X WARDROBE.NYC COLLAB Buys That Will Sell Out First

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It’s officially August, which means autumn is finally on the horizon. Okay, I’m getting ahead of myself, but between the lingering grey skies and the occasional drizzle, there’s already a hint of the new season in the air. While most people cling to the last days of summer, as a shopping editor, I can’t help but feel excited for the transitional period. Just at the cusp of where my favourite fashion season begins—lightweight knits, great jackets and fresh denim all start making their return, and I finally feel like myself again.

Thankfully, H&M’s latest new-in drop is very much on the same page. Linen separates are slowly giving way to transitional layers, light-wash denim is making room for richer indigo hues, and accessories are taking on a more elevated feel with suede-effect finishes. Even the dresses are shifting—think sleek satin styles in chocolate brown and olive green, alongside chic denim silhouettes that feel perfect for the months ahead.

Needless to say, H&M’s pre-autumn collection has me genuinely excited for the season ahead. Keep scrolling to see the elegant, expensive-looking pieces that caught my eye.

Shop H&M's Pre-Autumn Edit 2026

If there’s one thing I love about summer, it’s the ease of getting dressed. In the heat, the last thing I want to be doing is endlessly changing to find an outfit that looks chic and will keep me cool at the same time, so the joy of being able to throw on a dress, some sleek sandals, a pair of sunglasses and head out the door in under 20 minutes is truly unmatched.

As we continue to experience spells of warm weather and linen fabrics —whether in the form of shirts, trousers, or skirts—line my wardrobe, I came to the realisation recently that my collection is lacking a great linen dress. As I embarked on my the hunt for most expensive-looking linen dresses without a hefty price tag, I headed straight to my top three high-street brands: Zara, H&M and COS.

From soft beige hues to intricate embroidered detailing, structured silhouettes to oversized floaty styles, mini or maxi, I’ve scoured the high street and curated an edit of their best 19 linen dresses available from Zara, H&M and COS–keep scrolling to discover your favourite.

Shop the Best Linen Dresses from Zara, H&M and COS:

With another heatwave just around the corner, our wardrobes have been working hard to keep up. Light linens hang on rails that were once reserved for heavy knits, smocked dresses provide an instant put-together look and beaded sandals are the unexpected go-to shoe of the season.

As the weather shows no signs of cooling down anytime soon and with a holiday on the horizon, I suddenly felt the urge to add some newness to my summer wardrobe rotation without spending a small fortune. Naturally, I headed straight to H&M’s new-in section to find expensive-looking elegant styles at an affordable price.

The new-in section is glittered with an array of elegant chiffon fabrics and soft silhouettes, intricate detailings of broderie anglaise and romantic lace, as well as neutral colour palettes that enable pieces to easily slot into your existing wardrobe. Keep scrolling to discover the pieces that went straight into my basket.

17 New-in Elegant Summer Buys from H&M

Every summer, there's one dress trend that quietly takes over before you suddenly realise half the people you follow on Instagram are wearing it. This year, it's broderie anglaise. To be honest, it never really went anywhere; it's earned its place as one of those rare summer staples that comes back year after year without ever feeling tired.

But recently, I've noticed it everywhere. From creators whose wardrobes I save for outfit inspiration to a surprising number of editors turning up to the office in embroidered cotton dresses, it's officially reached that point where I can't scroll (or leave the house) without seeing one. Naturally, that sent me straight to H&M, a place that always gets summer dresses right, and after one browse through the new-in section, I realised the brand has quietly produced one of its strongest dress collections in years.

The appeal is pretty obvious once you start paying attention. Broderie anglaise has a way of making even the simplest dress interesting without relying on loud prints or loads of accessories. The embroidered cutwork gives the fabric texture, whilst the lightweight cotton keeps everything breathable on genuinely hot days. It's the kind of dress you throw on with leather sandals and a basket bag and somehow still get asked where it's from.

This season, H&M hasn't stuck to just one version either. There are easy minidresses for weekends, elegant midis you'll wear on repeat, sweeping maxis that look far more expensive than they are, halterneck styles that feel particularly current and simple sleeveless silhouettes you'll reach for long after summer holidays are over. Whether you always buy white dresses or you're tempted by butter yellow, bright green or classic black, you're sure to find something that feels premium across the collection.

I'm trying very hard not to order them all, but a few have already made their way into my saved items, and I know exactly which one I'd buy first if my size starts disappearing. If you've also noticed broderie anglaise slowly taking over your feed, consider this your sign to lean into the trend. Below, I've rounded up the H&M pieces I've already bookmarked. Happy shopping.

Shop Our Favourite H&M Broderie Anglaise Dresses:

Perhaps the most underrated part of my job as a shopping editor is looking beyond the new-in pages and delving into the numbers. While most my days are spent tracking emerging trends and scrolling the latest arrivals, it's diving into the actual best-sellers that intrigues me most. And, this summer, H&M’s best-performing pieces have one thing in common: they’re understated staples that quietly become the backbone of a great wardrobe.

Every season, a handful of H&M pieces rise above the rest, and this summer the results reveal a wardrobe that’s refreshingly timeless. Rather than fleeting trends, shoppers are investing in elevated essentials they’ll wear on repeat—think beautifully cut Bermuda shorts, breezy linen trousers, romantic broderie dresses and the kind of pretty blouses that instantly make denim and simple skirts feel more polished.

There are, of course, a few familiar favourites making a return. H&M’s linen trousers continue to earn their cult status, whilst the brand’s ribbed tank tops remain one of the hardest-working basics you can own. Elsewhere, dresses with delicate embroidery and sweet detailing are proving especially popular, and tailored Bermuda shorts have firmly established themselves as this summer’s chicest silhouette.

If you’re wondering which H&M pieces are genuinely worth adding to your basket, these are the five categories shoppers, and fashion people, can’t seem to get enough of right now.

Shop The Most-Wanted Summer H&M Items

1. Bermuda Shorts

2. Broderie Anglaise Dresses

3. Pretty Blouses

4. Linen Trousers

5. Vest Tops

The summer season has settled into a bright, warm rhythm, and in response, my calendar is filling up fast. Plans of picnics in the park, al fresco dinners and weekend getaways are lighting up my group chat, along with the age-old question of what we're going to wear. As a shopping editor, my friends know that I spend hours scrolling through the new-in sections, so I have a good idea of where to find the best pieces at all times. So when my best friend asked for an affordable update to her summer wardrobe that focused on timeless pieces that looked triple their actual price, I sent these Zara, COS and H&M buys straight back.

The British high street has come a long way in recent years. Now, any time I need a refined update at an affordable price, I know that with a little searching, there's something special to be found. And most of the time, I start my search at Zara, COS, and H&M. This trio of brands has a way of leaning into current trends with an enduring edge, ensuring these pieces will earn their keep in our wardrobes.

For summer 2026, these brands have once again proven their design prowess and contemporary accolades, with classic trousers and jeans taking on a fresh barrel-leg silhouette, simple tank tops renewed with accents of lace and Broderie anglaise for a dainty edge and throw-on dresses cut in elegant silhouettes that can move from day to night dressing with the swap of a shoe. Whether you're bolstering your summer capsule wardrobe or looking for a standout piece to freshen up your most worn summer outfit, these three brands have restocked their summer collections just in time. Now, I've rounded up the very best summer buys from Zara, COS and H&M that look seriously expensive and will immediately work hard in any great summer wardrobe.

Shop the Zara, COS and H&M Summer Buys That Will Sell Out First

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Between overly sweaty commutes to the office and sizzling evenings out with friends, it feels like we’re in a never-ending heatwave here in the UK. And with this, my wardrobe has really been put to the test this summer. Searching for warm-weather staples that both keep me cool and look polished can be a challenge, so I set myself a goal of finding some more anti-trend staples that will instantly join my warm-weather outfit rotations and last me for many years to come.

Luckily for me, I didn't have to look very far, as H&M has just dropped another easy, elegant summer edit filled to the brim with capsule wardrobe staples that will help to bolster up my hot-weather outfit formulas. Using timeless hues and exaggerated silhouettes that will stand the test of time in my wardrobe, each item can be mixed and matched into a myriad of different outfits that are sure to save me from that daily “what do I wear!?” panic in the mornings.

Although the entire edit has seriously impressed me, in lieu of breaking the bank, I’ve decided to focus my attention on just nine of the most elegant anti-trend staples that have made their way into my basket this season. And trust me when I say that they won't stay in stock for very long.

Keep scrolling to discover the nine best items to shop in H&M’s anti-trend summer collection.

9 Anti-Trend Buys From H&M That Will Be Sold Out By August

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It's safe to say that, long before the title shopping editor even existed, I was already honing the skills of one without even realising it. From a young age, friends would regularly stop me to ask where I'd found a particular top, pair of shorts or handbag. More often than not, the answer was Zara or H&M; "You just have to know what you're looking for" I'd tell them.

Years later, very little has changed. Whilst the sheer volume of new arrivals can feel overwhelming, I've learned that the pieces which look the most luxurious are rarely the trendiest pieces on the rack. Instead, it's the impeccably cut linen dress, the beautifully embroidered blouse, the perfectly tailored Bermuda shorts or the minimalist leather sandals that quietly elevate an entire wardrobe. They're the kinds of finds people always assume cost far more than they actually do.

If the recent spell of sunshine has you contemplating a complete summer wardrobe refresh, the good news is you don't need a luxury budget to achieve it. Season after season, Zara and H&M quietly produce some of the most elegant, expensive-looking pieces on the high street. From breezy linen separates and polished dresses to chic accessories that could easily pass for designer, these are the standout buys I'd add to basket before everyone else catches on.

Shop The Most Expensive-Looking H&M and Zara Buys

The high summer temperatures are putting our summer wardrobes to the test right now, and if you're wondering how to stay chic in the heat, I'm here to help. For some, the prospect of a new season means a complete overhaul of their wardrobes, and whilst I agree that there is a shift between the seasons, this doesn't need to be an annual reset. Instead, a well-edited summer wardrobe that can outlast the trends and bring a polished feel to summer dressing every single year is the smarter option. And if you're wondering where to start, I've curated a refined edit of anti-trend summer staples from H&M that will ensure you look exceedingly chic on the hottest days on a budget.

The secret to looking put together throughout the summer months is to rely on great staples. Whilst they might not be the most invigorating buys, they are the most worthwhile. Sleek linen trousers can be mixed and matched with pretty blouses, elegant dresses thrown on with sandals and a basket bag, and if you're looking to take your outfits up a notch, you can play around with accessories. But having solid foundations will ensure you never wonder what to wear in the heat.

Over my many years working in fashion, I've found that 7 summer basics come back every single year, and are able to hold their elegant credentials regardless of the moving trends. And if you want to create a chic summer wardrobe on a budget, H&M's expensive-looking styles always come through. With the help of considered silhouettes, linen blends and intricate detailing, the brand's pieces can often be mistaken for expensive buys, and all come with a dose of timelessness to ensure that your 2026 purchases hold their place in your wardrobe for many years to come. With the mercury high, it's time to add a touch of polish to our outfits. Now, scroll on to shop the 7 anti-trend summer staples H&M has perfected this year.

Shop the Best Anti-Trend Summer Buys from H&M

1. Light Trousers

2. Elegant Dresses

3. Chic Shorts

4. Pretty Tops

5. Oversized Shirts

6. Loose Skirts

7. Summery Accessories

The summer solstice marked the arrival of the new season, and in response, the temperatures are about to skyrocket. Right now, many of us are booking rooftop restaurants for the weekend, planning picnics in the park and adding fans to our Amazon basket (with a discount thanks to the Amazon Prime Day sale). Now, it's time to figure out what we're going to wear for the scorching hot days. Personally, I'm looking to Zara, H&M and COS to bring their innate elegance to warm-weather dressing, and make the stifling days exceedingly chic.

This year, my goal is to take on the heat with a serious dose of sophistication. Of course, I have a few trusted outfits I go to, but this year I want to take them to a whole new level. Whilst a tank top and cut-off shorts can do the trick, there are plenty of elegant outfits that are just as breezy, but feel much more put-together. And that's where great summer staples come in.

Looking to our trust high street heroes, Zara, H&M, and COS have bolstered their summer offerings with a series of refined summer staples which make elegant dressing so easy, even on the hottest days. Light fabrics of cotton and linen bring an airy edge to all aspects of our wardrobes, allowing us to play with silhouette and proportion to make the hottest days both breezy and polished. The best thing about stocking up on summer staples is that they can be depended upon every single year. The airy linen trousers you buy for 2026 will hold their place for many years to come, just like the pretty dress you pair with simple sandals and a basket bag. As high temperatures are rare in this country, we all want to make the most of them, so forget scrolling for hours through the new-in sections. Instead, I've curated a refined edit of mix-and-match summer staples from Zara, H&M and COS that stylish people rely on every year to take on the heat. Now, scroll on to shop, and enjoy the sunshine!

Shop the 9 Chicest Zara, H&M and COS Summer Staples

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This summer, I want to redefine the notion of a summer basic, because basics do not have to be boring. Taking a look at what stylists and trendy tastemakers are wearing, I curated a list of pieces that are simple yet striking, ensuring that you’ll never reach for a simple white t-shirt or settle for an average pair of jeans again.

My findings? A simple browse through Zara, M&S and H&M will arm you with the best summer basics, without having to spend a fortune on elevated staples whilst still ensuring you look and feel incredibly stylish.

You see, when I'm in a rush, I’ll always reach for summer basics, making me somewhat of an expert in shopping this category. My formula is quick and simple: flip-flop kitten heels (or ballet flats), baggy pants and a tank top or button-down. Easy and effortless, especially when paired with sunglasses. You'll definitely look like you took longer than ten minutes to get ready for the day. So, when it came to updating these trusted favourites, these were the exact pieces I looked to refresh first.

Flip-flops are everywhere and in all shapes and sizes. I am personally ecstatic about this because they are low effort and a great way to show off a fresh pedicure. Go bold next time you're at the nail salon and slip on some fun flip-flops, whether they are platform, kitten-heeled, or flat; the possibilities are endless.

Barrel-leg jeans are another favourite of mine. They give that expensive, designer-looking structure without the crazy price point. I was suspicious when this trend first emerged a few years ago, but I have become quite smitten with them.

The best part about these pieces is their versatility. They can be mixed, matched, dressed up, or dressed down, depending on your plans. I want to feel excited to get dressed this summer, and I think this list will allow for that.

So, whether you’re ready to update your own wardrobe or are just curious about the high-street staples I stocked up on this season, scroll through for the best summer basics from Zara, H&M and M&S.

The Best High-Street Summer Basics from Zara, M&S and H&M

The Best High-Street Summer Basics from Zara

The Best High-Street Summer Basics H&M

The Best High-Street Summer Basics M&S

With summer on the horizon, the new collections have officially landed, and one in particular is all I can think about. This summer, H&M is leaning into what it does best, blending trending items with timeless accents, updating our classics and bolstering our capsule wardrobes with a series dose of sophistication at a fraction of the price. With so many sleek pieces in the new arrivals section, I decided to take a break from the sunshine and spend a few hours putting these expensive-looking items to the test. Now, I’ve curated a refined summer edit entirely of H&M new-in buys.

My personal style is based on high-low dressing, which means I like to mix my high-street buys with a few luxury accents. Of all the affordable pieces I own, I get the most compliments on my H&M treasures. From elegant dresses to sleek linen sets, so many of my friends and colleagues have been convinced that I’ve spent a fortune updating my summer wardrobe, when in fact a few affordable additions from H&M have done the heavy lifting for me.

Whilst many wouldn’t want to escape the sunshine for a changing room, H&M’s new collection made it worthwhile. What makes this collection feel particularly elevated are the colourways, proportions and fabrics. Longline lengths add a grown-up edge to shorts, flowing maxi dresses are designed to float through the hot summer days, and cool wrap details are applied to shirts to freshen them up as we head into the new season. In my selection, a healthy dose of cotton and linen has been applied for a breezy edge, from the best-selling linen to the airy blouses. Alongside, you'll notice a touch of polish from intricate details of embroidery and Broderie anglaise, making our sweet tops and relaxed shorts feel a little more considered this season. Now, let's dive straight into the most expensive-looking buys that are sure to sell out first, and more elegant H&M buys that I spotted along the way.

Shop the Rich-Looking H&M That Will Sell Out First

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We're currently in the midst of our second heatwave, which means I've reached the point in summer where I want exactly one thing from my wardrobe: an easy dress. The kind that looks polished with minimal effort, feels comfortable in soaring temperatures and requires little more than a pair of sandals and a great bag. This year, the dress trend ticking every box? Embroidered dresses—and Zara and H&M are leading the charge.

There's something about embroidery that instantly elevates a dress. Whether it's delicate eyelet detailing, intricate cutwork or broderie anglaise panels, these subtle details bring texture, interest and a touch of romance to even the simplest silhouette. They feel feminine without being overly sweet and add that expensive-looking quality fashion people are always searching for in summer.

The beauty of the trend lies in its versatility. This season, embroidered details can be found on everything from breezy minis and easy daytime midis to dramatic floor-skimming maxis. Whilst white remains the perennial favourite, I'm also seeing beautiful navy, butter yellow, soft pink and rich red iterations that feel equally timeless. Effortless, elegant and surprisingly practical in hot weather, embroidered dresses are quickly becoming the chic woman's answer to summer dressing.

Keep scrolling to shop the best embroidered dresses from Zara and H&M.

Shop the Best Embroidered Dresses From Zara and H&M:

With the high temperatures set to return, my calendar is steadily filling up with a series of al fresco plans. Park picnics are set for the weekend, spontaneous rooftop dinners are being squeezed into evenings, and now I'm readying my wardrobe to take on the heat in style. Looking expensive and staying cool this season are my main priorities, and my wardrobe is calling out for a few new additions to bring that final touch of polish to my summer looks. With £100 to spend, I turned to the brands that do expensive-looking high street buys so well: Zara, COS and H&M.

When putting together our summer wardrobes, it can be easy to think that you have to spend a serious amount of cash to embody an elegant summer mood. Actually, if you know where to look, there are plenty of high-end passing pieces that could convince any onlooker that you've invested a lot in your summer wardrobe. My first port of call is Zara, COS and H&M, each with its own specific way of creating expensive-looking pieces at a fraction of the price. Zara excels in intricate throw-on dresses and sweet blouses, whilst COS brings a luxurious edge through quality linen and cottons throughout. H&M's tailoring comes into its own in the warmer months, making it the place to go for smart trousers, longline Bermuda shorts and summer-ready denim.

Whilst the three have particular strengths, they all excel in various categories, and if you have the time to scroll through, there are a series of refined buys at affordable prices waiting to be discovered. If you don't have the hours to spend searching, I've done the hard part for you. From throw-on dresses to loose summer trousers, elevated accessories to classic shirts, scroll on to explore the expensive-looking Zara, COS and H&M buys that no one will believe cost under £100.

Shop the Best Under £100 Buys at Zara, COS and H&M

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A H&M box big enough to fit myself inside it arrived on my doorstep the other day. Like a summer fever dream, it was full to the brim with linen. Linen dresses, linen trousers, linen shorts—you name it, I ordered it. All in the name of research—obviously—because this week I was tasked by Who What Wear to report on the best H&M linen buys to invest in for summer 2026, and I don't do things by halves. So, the entire H&M linen collection went in my basket for me to put to the test, and report back on the pieces that are actually worth your money.

I'm not just talking, "Oh yeah, this shirt's nice enough"—you can be certain I've only included picks below that I genuinely believe your summer wardrobe can really benefit from. Pieces that will elevate it, and make it look expensive (without you actually having to spend loads). I'm picky when it comes to high street buys, because I'm usually in the camp of 'spend a bit more on a lot less' to ensure your wardrobe stands up for years, not just seasons. But I'll admit, I've been shopping H&M linen for years and I do back the quality after pulling my favourites out year after year and putting them through their paces myself—especially when you invest a bit more in their premium selection linen which I highly recommend.

So, without further ado, keep scrolling to see the best H&M linen buys I tried on for summer 2026. I've added in styling and sizing tips but, for reference, I'm 5'2" and a size 10 in most retailers. My picks below are the most versatile pieces that looked and felt expensive, fit well and were easy to throw on and style whether for the beach or the city.

See and Shop My H&M Linen Try On:

1. Oversized Linen Shirt & Wide-Leg Trouser Co-Ord

Style Notes: From H&M's Premium Selection edit, this co-ord is a bestseller that comes back year after year, and I can see why. It's so versatile—because it's a two-piece it feels really polished with heels and jewellery for evening, or throw a swimsuit underneath to pad out to the pool on a beach holiday. Of course, both the shirt and the trousers are great worn individually as well. It's a linen blend with viscose, so it's breathable and light but with an expensive-looking silky drape to the fabric which doesn't crease as easily as 100% linen. There's currently four colours available—white, black, brown and beige, although they're all selling out quickly.

Size Notes: The set has a very oversized fit. I'm wearing a small in the top and trousers and they were still very loose on my petite (5'2") frame. However, I do think high street pieces look more editorial and expensive when they're oversized, hence why this made my edit. Scroll on to see my try the beige version as well...

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I don't know if there's a world in which a beige linen shirt and trousers co-rd isn't chic.

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2. Brown Linen Halterneck Dress

Style Notes: Let me tell you, this Premium Selection dress is truly gorgeous—and I'm not a dress person at all. The 100% linen fabric feels thick, sturdy and subsequently it looks very expensive IRL. Perfect for summer weddings—especially for the minimalists among us. It's effortless with a heeled sandal but it equally pairs well with a flat like I've tried here, ideal for that relaxed holiday vibe.

Size Notes: I'm wearing a medium here, although since I don't have a big chest I could probably have gone for the small. It's nice that the halterneck (which has thick straps) allows for some level of support and adaptability as well.

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3. Linen Shirt & Shorts Co-Ord

Style Notes: While a linen co-ord is a pretty timeless buy, I was conscious that a short set might be feeling a little overdone by now. There are so many iterations around, that it can easily look quite cheap. However, I immediately took all of my doubts back after slipping on this thoughtfully designed, 100% linen two piece. The shirt quality is impressive (the set is part of the brand's Premium Selection). It's got such a fresh-feeling boxy fit, with vents on the sides of the hem and a beautifully wide camp collar that could easily pass for a much more expensive Faithfull, or perhaps With Nothing Underneath design. The shorts fit perfectly, too, and most importantly it was effortless to throw on, heatwave-proof and felt really polished worn together.

Size Notes: I'm wearing a size medium in the top and bottoms, so the pieces are true to size or you could size up for that more expensive boxy feel.

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4. Linen Beach Dress

Style Notes: I think I just hit the jackpot with this perfect beach dress. In fact, it's so good I packed it straight into my suitcase for a trip I'm taking next week. It's exactly what you want this kind of dress to be—especially when beating the heat is the incentive. Light and airy with a beautiful waft to it—the maxi length is elegant, yet the low back still manages to make it feels sexy. It's ideal for throwing over a swimsuit or dressing up for dinner on holiday. Just add a great tan, your favourite sandals and a basket bag.

Size Notes: I'm wearing a medium here, but I could have sized down to a small since it has a loose, oversized fit.

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5. Linen Suit

Style Notes: Not only does this suit look really expensive, it felt it too. With a nice crisp linen finish it's breezy enough to keep you cool in the office, but it still has enough weight to it so it doesn't crease easily or feel flimsy. Design details on the blazer like the curved lapel and belt all add to the polished effect. The trousers impressed me less so, because while the pleat-front design and linen fabric felt elevated, the fit and the tailoring has clearly been a little overlooked. However, as part of the set they do the job very well and I couldn't think of a better summer power outfit for work.

Size Notes: I'm wearing a medium blazer and a 10 in the trousers, with both feeling just oversized enough to look more expensive.

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6. Oversized Linen Shirt & Linen Bermuda Shorts

Style Notes: Both of these pieces caught my eye when scrolling through H&M's new linen collection, and I wasn't disappointed when I eventually tried them on. The bermuda style makes for an elevated take on shorts, perfect for summer workwear. These are lightweight but still smart, with well tailored pleat-fronts, pockets and expensive-looking buttons. Personally, I'd always pair with a heel, even a low one like these kitten heels to balance out the boyishness and proportions given my 5'2" height.

The Premium Selection shirt isn't just any old high street linen shirt either, with it's slightly cropped sleeves, wide cuffs, and slouchy oversized shape—not to mention that expensive shade of olive green.

Size Notes: The shorts I'm wearing are a 10, although I've had to pin them at the back so I'd suggest sizing down as they fasten high on the smaller part of the waist. The shirt is an XS, so take into consideration it's quite roomy.

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7. White Linen Shirt & Linen Wide-Leg Trousers

Style Notes: I love a classic neutral palette as much as the next person, but in summer a pop of red really lifts fresh white. This Premium shirt has a unique, almost pointelle, finish which sets it apart from the more basic styles on the market. And the trousers are H&M's bestselling style, back in stock for another year in this gorgeous red (although there's 11 other colours on offer too). They're ridiculously comfy, with an adjustable drawstring waist, but being made from a linen viscose mix, they fall with a smart, silky weight to them.

Size Notes: As you can see the white shirt is loose and fits big but, again, I personally think the slouchiness elevates it. Size down once or twice if you prefer a classic fit though, or I'd suggest considering the more traditional shirt below in the white version. For the trousers, I'd size up for that relaxed feel and to allow for any shrinkage which can offer occur with linen.

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8. Striped Linen Shirt & Tailored Linen Trousers

Style Notes: If you're looking for the ultimate linen shirt for an affordable price, you're in luck. This one is 100% linen, part of H&M's Premium Selection (meaning better quality and therefore better longevity) and it has a really classic fit—not too slim, not too oversized—making it perfect for tucking in and not feeling too bulky. It also comes in six timeless colours no less.

The trousers are another great tailored option, with a crisp and clean finish (although again, the finish on the tailoring is obviously not as premium as, say, COS).

Size Notes: I'm wearing a 10 in the trousers which fit well, and the shirt is a small which gives a classic fit. I'd suggest sizing up in the shirt if you're after more of a beach throw-on vibe, though.

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9. Drawstring Linen Trousers

Style Notes: Chocolate brown makes for a really polished alternative to black or white linen trousers, while still remaining classic. And I love the drawstring details on the sides which just set these trousers apart from the rest of the standard front-tie pairs on the market. Importantly, they don't seem to crease very easily from a brief stint of testing, and they come in a gorgeous butter yellow too.

Size Notes: I'm wearing a size small here, and they fit nicely true to size. If you want a more relaxed look on the leg then you could size up and still be able to adjust the waist with the drawstring.

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10. Puff-Sleeve Linen Blouse

Style Notes: How cute is this pretty white linen top? Another hero from the Premium Selection range, and I couldn't not include it. I just know I will wear this on repeat this summer. It's giving Dôen vibes for such an affordable price!

Size Notes: I'm wearing a Small and it fits true to size.

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If there’s one antidote to the unpredictability of British summertime, it’s the promise that the grey clouds will always eventually clear, making way for blue skies and warm weather, despite how long it takes for these bluebell days to arrive. As such, it’s always important to arm yourself with a balmy summer dress that can see you through. This season, the options worth your investment are insurmountable, meaning that there are countless new-in styles all vying for a spot in your wardrobe.

Across London, you’ll find ethereal prints and slinky silhouettes inside Réalisation Par’s new Mount Street flagship, gorgeous floaty floral midis at Rixo’s iconic King Road boutique and the full spectrum of occasionwear dressing at Reformation’s Covent Garden store. There are also establishments like Selfridge’s, which serve as a dress emporium and service every occasion and style under the sun, from the effortlessly contemporary cuts of brands like DISSH to the more architectural and minimal silhouettes of St. Agni.

Lest we understate the offerings across the high street, too. At Zara, trending prints like polka dots and classic motifs like crochet and lace are on full display. Meanwhile, at Mango, a recent co-sign from Hailey Bieber has further cemented the retailer as the master of blending effortlessly cool silhouettes with contemporary trends. Of course, we need to acknowledge the offering at H&M, too. At an affordable price point, the brand makes elegance accessible with graceful lace-trims, delicate broderie anglaise details and satin slips.

Still, we’d be remiss if we excluded mentioning the paragon of summer dresses. Dôen continues to dominate this category with romantic minis that feel right at home inside a 17th-century French château or the sun-kissed coastline of California. Faithfull the Label continues to inspire our Euro Summer wardrobes with a collection of dresses inspired by the shades and styles of Spain’s rugged Costa Brava. Chloé brings a nostalgic bohemian sensibility to summer dressing with ethereal minis and vintage botanical illustrations.

Suffice to say, there are plenty of new-in summer dresses to marvel at. So, whether you’re daydreaming about the next time you get to wear one or are very much manifesting sunshine by picking one up now, continue scrolling through for our meticulously curated edit of the finest new-in summer dress styles to covet.

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As a shopping editor with years of experience hunting down the most expensive-looking pieces on the high street, my friends often call on me for fashion advice. Whilst the weather takes a quick interlude from the high temperatures, I found myself daydreaming of warm days in the South of France, and evidently, I'm not alone. My best friend texted me to ask for help building her summer wardrobe, but with one precise demand: to create a French Riviera-worthy wardrobe on a budget. Luckily for her, I'd already found a series of refined pieces at Zara and H&M.

When Zara and H&M launched their summer collections, I was immediately transported to the Côte D'Azur. The languid silhouettes, breezy textures, and refined details all embody the relaxed attitude of French dressers in the summer. At Who What Wear UK, we often look to our French friends for style inspiration due to their innate way of looking polished whilst relying on staple summer buys which can be restyled for endless outfits. Trust me, I've lived in the South of France and spent countless summers studying their effortless ease, and now I've curated a sophisticated edit which will exude French refinement whether you're jetsetting this summer or simply strolling through the city.

The best part about embracing French style is that it depends on simple pieces that can hold their place in your wardrobe for years. Think a breezy linen shirt, wide-leg trousers and timeless basket bags that will outlast moving trends, but also feel incredibly considered. Silhouette sets the great pieces apart from the good, with long-line shorts over mini cut-offs, sweeping maxi and midi dresses, and of course, relaxed fits for added comfort on the warmest days. Below, you'll find 12 pieces I sent directly to my best friend, as well as a few extras that will complement any refined French wardrobe.

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For most of us, the goal on the hottest days is to look chic, feel good and get into the sunshine as soon as we can. For me, that doesn't mean standing in front of my wardrobe trying to figure out what to wear. Instead, I call upon my summer capsule wardrobe to do the heavy lifting for me. This edit of great basics ensures that every time I open my wardrobe, easy outfit combinations are ready to go, be it a pair of linen trousers and a pretty blouse, or a floaty dress that requires sandals to complete the look. For some, building a capsule wardrobe means investing in high-end pieces, but if you're working with a budget, H&M's new collection reads like an expensive-looking summer capsule wardrobe.

Over the years, I've decided that some summer basics are more essential than others. Yes, a great pair of denim shorts will come in handy, but a pair of tailored linen shorts has much more versatility. The same goes for a simple tank top. I find myself wearing them often for off-duty looks, but my pretty blouses are able to move seamlessly between workwear, coffee dates and al fresco dinners with ease. Having tried and tested so many great summer basics over the years, I know which ones are the most versatile. So, I've put together a reliable summer capsule wardrobe below, and every single piece is an affordable buy from H&M, whether you'd know it or not.

First on my list is always linen. The fabric is innately breezy, whether you prefer a linen pair of trousers or a throw-on dress. Next, reliable separates of shorts and skirts can be restyled with bolder blouses or simple T-shirts as you need. Finally, a selection of summer accessories ties it all together, and I've hand-selected the pieces that have timelessness at their core, so you know you can depend on them every single year. The best part is that all of these pieces are ready to be mixed and matched with each other and more. So if you find yourself seeking something a little more fashion-forward, you can restyle your shirts and blouses with capri pants, or wear your timeless dresses with trending beaded sandals. As the sun is already shining, let's get straight into it. Scroll on to shop the most refined summer capsule wardrobe, courtesy of H&M.

1. The Pretty Blouse

Style Notes: Romantic, intricate and always sweet, a great blouse will work hard in your summer wardrobe. From classic linen trousers to trending silk shorts, we've already spotted a plethora of stylish people reaching for their blouses to bring a pretty edge to summer dressing.

2. The Linen Trousers

Style Notes: My favourite denim is taking a break for the moment as airy linen trousers step into their place. From more tailored styles to relaxed drawstring designs, these light trousers are as hard-working as they come through the warmer days. And so many of H&M's best-selling styles have returned for summer 2026.

3. The Chic Dress

Style Notes: If your summer wardrobe is all about ease, then look to a one-and-done dress to do the heavy lifting. The best pieces look refined even when slipped on in a moment, simply requiring summer footwear and a great bag to look instantly polished. Save these for the days when you have 5 minutes to get ready.

4. The Floaty Skirt

Style Notes: For most of the year you can find me in trousers, but when I find myself wanting an instant switch up, skirts are always my first port of call. Breezy, comfortable and elegant, this selection of H&M skirts is one of the best we've seen in years.

5. The Relaxed Shirt

Style Notes: If there's one capsule buy that I rely on most, it's the relaxed shirt. Throughout the year I call upon classic button downs when getting dressed, but even more so when the sun finally arrives. Whether paired with loose trousers, thrown over swimwear at the beach, or simply tied around your waist for an extra layer on cool evenings, a relaxed shirt is sure to work hard in any wardrobe, and H&M has plenty of shades and fabrics to choose from.

6. The Linen Shorts

Style Notes: Whilst I won't be abandoning my denim cut-offs any time soon, a pair of polished shorts is undeniably versatile. Worn simple with tank tops, elevated with shirts or accompanying dainty blouses, these shorts bring a touch of refinement to all occasions.

7. The Summer Accessories

Style Notes: To really mark the arrival of summer, call upon trusted accessories. From great sandals to timeless basket bags, these accessories will instantly shift your wardrobe into the summer mood, whether the weather is on board or not. Look out for timeless, pared-back designs to ensure that these pieces feel current in your wardrobe year after year.

June has finally arrived, and already the bright summer mood is upon us. If you're anything like me, your calendar has slowly filled up with BBQ's, coffee dates and a few trips abroad over the coming months. Before I launch into the busy days, the heatwave has offered a glimpse at the incoming warm weather, and now I've noticed a few gaps in my summer capsule wardrobe that are ready to be filled. To prepare my wardrobe for all that summer has to offer, I'm looking for pieces that are easy to style, instantly polished, and look much more expensive than they actually are. Just in time, H&M has launched its new collection, and my wish list is officially full.

On the warmest days, I like to waste no time. A few minutes can be spared consulting the summer outfits I've saved for this very season, but aside from that, I don't want to spend a lot of time or energy thinking about what to wear. The ease of the season is replicated in what I wear, from simple throw-on dresses to put-together linen sets. My goal is to get dressed quickly, allowing for more time in the sunshine, and the curated H&M edit I've made below will make that a breeze.

Creating a uniform is something I do at the start of every season. Throughout the summer months, my outfits can be refreshed by swapping certain accessories, but the foundations remain the same. Breezy dresses are thrown on for weekends and work, loose linen trousers rise to the challenge no matter the temperatures, and pretty blouses feel put-together whether you're strolling through the city or at the seaside. Now, H&M is leaning into classic palettes with refined details, ensuring that this capsule can be mixed and matched throughout the warmer months for instantly elegant looks that can be relied upon over and over again. As the best H&M pieces tend to move fast, let's get straight into it.

Shop the Chic New-In H&M Buys for June 2026

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With summer fast approaching, my hunt for the chicest wardrobe staples has officially begun. It’s all well and good to follow the latest fad or trend, but in my opinion, looking polished and put-together will always be difficult if you don't have the basics in place. And as someone with high-end taste on a very high-street budget, H&M is my first port of call for expensive-looking pieces season after season. Perfectly balancing on-trend appeal with an equally timeless aesthetic, I consistently come back to this high-street hero for elegant staples that will stand the test of time in my capsule wardrobe.

So, of course, when I found out that H&M launched its new summer 2026 edit, I knew I had to browse online to find the new pieces I’d be adding into my warm-weather outfit rotations. Almost immediately, my basket was filled with a myriad of H&M buys that are stylish, easy to style and most importantly, look way more expensive than their affordable price tags. Luckily for you, I’ve rounded up the very best from the edit right here.

From elegant midi dresses to summer-appropriate shell jewellery, keep scrolling to shop the 18 best items from H&M’s 2026 summer collection.

The 18 Most Expensive-Looking Buys from H&M's Summer Collection

We’re firmly in summer mode now. Holidays booked, out-of-office replies drafted and that long-imagined Greek escape finally within reach, which means there’s only one thing left to consider: packing a holiday wardrobe that feels as good as the destination itself.

Luckily, the high street has never looked better. The new-in sections at Zara and H&M are currently brimming with pieces that could easily pass for designer resort-wear, without the price tag to match. Think beautifully cut linen trousers and matching sets, airy cotton dresses, intricately embroidered blouses and those minimal, expensive-looking sandals that pull everything together.

It’s the kind of offering that makes warm-weather dressing feel effortless, and far more elevated than you’d expect. Keep scrolling to shop the best Zara and H&M pieces now.

Shop The Best Zara and H&M Resortwear 2026