Street style star Gilda Ambrosio is known for her brave styling choices, and even though her more-is-more fashion week outfits may seem a world away from our own wardrobes, she was the first to wear a lot of the trends we now see in Zara. Take the kimono—Gilda was one of the first to wear silky robes and wrap dresses over jeans, sparking one of the biggest trends of 2017. The Italian It girl founded the brand Attico in 2016 with fellow street style star Giorgia Tordini, but a handful of seasons later, they are already power players in the industry, hugely influencing how we dress. This season, you'll see drawstring pouch handbags, an Attico signature, all over the high street, and we have lost count of the number of Attico-style kimonos we've seen in Zara. Keep scrolling to see Gilda Ambrosio's best looks and to shop her key accessories.

Style Notes: Gilda is one of the people making anklets the new chokers, as she wore her beach-ready shell styles stacked up throughout fashion month.

Style Notes: At Milan Fashion Week this September, Gilda wore pink from head to toe without looking like a Barbie.

Style Notes: We told you Gilda always tries the most daring new trends first—here she wears black stirrup suit trousers looped over white Balenciaga boots.

Style Notes: Gilda was one of the first to wear a silky wrap dress with jeans, and these robes are one of Attico's hero pieces season after season.

Style Notes: Checks are the big print this season, and Gilda shows that you can mix contrasting plaids with a bomber and skirt in different prints. Oh, and the shoes are Prada because we know you're wondering.

Style Notes: Gilda wore a trench coat as a dress, pairing her oversized trench with white Converse hi-tops. 

Style Notes: Attico's security tag–esque anklets might have confused a lot of people, but thanks to Gilda, they became a street style staple.

Style Notes: Gilda was one of the first to wear a silky, kimono-style robe as a jacket with jeans—an outfit you'll now see all over Instagram (and the Zara website).

Style Notes: Here Gilda shows that the classics can look seriously cool, wearing straight-leg blue jeans, a white T-shirt and a Chanel tweed jacket. Her anklets and oversized sunglasses give the look more personality.

Style Notes: This outfit proves that Gilda is one of the bravest dressers in fashion land, as at Paris Fashion Week, she wore a Quality Street purple silky jumpsuit tucked into red suede boots.

Shop Gilda's Essential Accessories:

In truth, fashion influencers never take a day off from being accidentally stylish or from cutting fresh interpretations on current trends. As Friday afternoon switches the collective mood from professional to push-back time, wardrobes in London don't lose steam on style; rather they get all the cooler for it.

The hoodie may have found its way underneath Gucci suit jackets, and denim may be acceptable in the boardroom, but the blurred lines between at-work and at-play fashion need sharpening ever still in a world where the premium fashion houses lead catwalk collections with bombers and bikers. Especially if you work in an office with a laid-back dress code, you need to distinguish your Monday to Friday look from the weekend. Here's how.

Scroll down to see 16 fresh off-duty outfit ideas that will keep your Saturday/Sunday wardrobe elevated but on the down low.

On Margaret Zhang: Saint Laurent Leather-Trimmed Bomber Jacket (£1435); and Tibi skirt.

Style Notes: With the simple additional layering of a bomber jacket, your trench and suede skirt combo will look suitably chilled for Saturday morning gallery visits or Sunday afternoon trips to the flower market.

On Gilda Ambrosio: Vetements sweatshirt; and Kenzo trousers.

Style Notes: Swap your smart, work trousers for a pair of silk cargos, and layer your versatile, roomy knit over the top for a look that says "I'm not taking calls today, thanks."

On Chiara Capitani: Loewe Logo Clutch (£425) available in metallic silver.

Style Notes: Nothing dials down a suit jacket quite like the hoodie (the urban staple that has fallen surprisingly into favour with the world's leading fash editors). Dig out your favourite now, but do wear it with luxury accessories to maintain a polished balance.

Related: The Freshest Street Style Looks Anyone Can Pull Off

On Lucy Williams: Topshop Boutique Suede Harrington Jacket (£195) and Marbles Patent Boots (£85).

Style Notes: Breton stripes teamed with a suede boyfriend jacket instantly spell out-of-hours fun. Add feminine touches with a round-handle bag and patent ankle boots.

On Diletta Bonaiuti: Costume National trousers; Loewe T Pouch With Red Pin Clutch Bag (£550).

Style Notes: A baseball tee (partially tucked-in) will add a playful edge to crisp, wide-legged trousers. Try this formula for lunch dates between weekend hours.

On Camille Charrière: Joy the Store coat; and Rag & Bone Alexis Cashmere Sweater (£295).

Style Notes: Clash hot oranges and cherry reds underneath an oversize coat to take a style vacation from corporate black.

On Miroslava Duma: Truffleshuffle Coca Cola T-Shirt (£20); Vetements Straight-Leg Jeans (£880); Gabriela Hearst bag; Gucci Quilted Leather Mules (£380).

Style Notes: A slogan tee tucked into a pair of high-octane jeans will immediately lend chill factor to your trench coat and mules.

Read about the £185 Vetements T-shirt that caused a royal stir in the fash world!

On Model: Céline tunic; and Vetements Wide-Legged Trousers (£685).

Style Notes: Stripes, beiges and khakis are the go-to pieces for early spring garden parties and staycations. Keep the look relaxed but elevated with wide-leg trousers and deftly tailored tunics.

On Pernille Teisbaek: Gucci Silk-Trimmed Wool Blazer (£1200); Vetements Hoodie (£475), and Cotton-Blend Track Pants (£325).

Style Notes: A smart suit jacket lends a slick edge to tracksuits and makes up the perfect outfit for those weekend dashes to get all life-jobs completed before Monday morning. The finishing touch? Amplified sunglasses and barely there makeup.

Related: 10 Outfit Ideas That Come With a Leading Style Blogger's Approval

On Rebecca Murray: Ray-Ban Wayfarer Sunglasses (£125); Chloé Jane Shoulder Bag (£665) available in tan; Aquazzura Karlie Pumps (£440) available in patent black.

Style Notes: If you've got a social diary of smart engagements all weekend long but want to stay on the relaxed side of chic, shoulder robe your coat, wear your bag across your body and add a jersey turtleneck. Balance achieved!

On Natasha Goldenberg: Vetements Floral Dress (£1140); Loewe Large Puzzle Bag (£1795) available in grey; Gucci Jordaan Horsebit Loafers (£490).

Style Notes: A biker jacket, a beanie and some natty loafers will relax any number of silk dresses for Saturday window-shopping strolls. Get on it.

On Roberta Bentela: Saint Laurent jacket; J.W.Anderson Floral Sweater (£635); Simon Miller Bonsai Bag (£280 +shipping).

Style Notes: Swap out tailored trousers for burgundy jeans and an army green bomber to blend with the Primrose Hill off-duty vibe.

Style Notes: Climb down from those high mules, slip on a pair of brogues (worn with statement socks on display, of course) and walk everywhere.

On Olivia Palermo: Christian Dior Sideral Sunglasses (£271); Topshop Bomber Jacket (£85); Tibi top; Rag & Bone leather trousers (shop similar style); Christian Louboutin Toerless Muse Suede Shoes (£625).

Style Notes: Your favourite leather trousers and heels can be toned down with a messy updo and a slick bomber jacket for weekend struts across the urban jungle.

On Donna Wallace: Louis Vuitton Twist MM Bag (£2300).

Style Notes: A bright colour palette will place your mindset in Saturday mode, so go for bright blues and soft buttery tones.

Related: 11 Easy Style Blogger Outfit Ideas for When You're in a Rut

On Sofia Grau: Zara cardigan; Chloé Faye Suede Bag (£575); Aquazzura boots.

Style Notes: A long cardigan belted over a midi dress is a sure-fire way to stamp "out-of-office" on your wardrobe. Apply at 5.30 p.m. on Friday.

Which off-duty outfit is your favourite? Let us know in the comment box below.

Is it really as simple as being in the right place at the right time? From style stalking Candela Novembre and the Italian It girls who never get an outfit wrong, it's clear that it takes a whole lot more than picking up a Chanel handbag and hitting the fashion week circuit. We've researched what makes the perfect chemistry between girl, outfit and photographer by studying the most celebrated bloggers. 

Scroll down to decode what they do to get noticed time and again!

The formula for a winning street style shot is a concoction of elements including the person oozing their best self + an inspirational outfit + a striking background + the hot-ticket event + an excellent photographer to capture the moment in high-res, premium quality.

Sounds overwhelming? It needn't be. Take the scenic route back from the show space and flash a smile for those long lenses. Note: This is not about staging the photo, it needs to keep that spontaneous vibe! Case in point? Patricia Manfield is the utter pro at finding the perfect scene for her look.

One of the key ways to look good in photographs is to relax. If you're worrying about where to put your arm or whether should you smile with your teeth, the vibe has most likely plummeted. Caroline de Maigret is so well-versed in striking poses that suit her, she immediately falls into the perfect stance and gaze. Read five ways to look sexy by the French icon.

Hey, it rains in Paris; winter is a cruel mistress in New York; London is famed for its grey rain showers (don't we know it); and Milan, well, Milan is more often than not a tonic of sunshine.

No matter what the forecast is says, be prepared with clever layers that demonstrate how well you can style a functional look. It's real life not the runway, and that's what makes the whole affair of street style so attractive.

On Olivia Palermo: Westward Leaning x Olivia Palermo sunglasses.

They don't call it power couple for nothing. Bring your dapper beau or BF to fashion's front line, because two awesome people make for an even better photo op. Good company always makes for better smiles too!

Whilst staying true to your own personal style agenda, it's always cool to incorporate the current season's (or, even better, the next season's) most desired accessory. From Chanel's latest bag or sunglasses to Loewe's It bag du jour, get on it because photographers are like magnets for such pieces. 

On Helena Bordon: Chanel sunglasses and bag.

There's nothing worse than watching a woman tumbling over towering heels or balancing on cobbles (remember the Somerset House courtyard, aka the heel trap?). Even though it's a photo rather than a video, you need to be able to strut, stride and glide across the urban landscape in those premium shoes. Not only will you be way more comfortable, your posture will be elevated.

Oh, the fine line between knowing what suits you and playing it too safe. Susie Lau is the queen of mixing it up and keeping those around her guessing what she'll wear next. She single-handedly livens up the colour quota on the photo wires. Do dabble in a splash of adventure when you've established a foothold with street paps.

On Susie Lau: Loewe Elephant Shoulder Bag (£750) available in tan.

Before leaving the house/flat/hotel (delete where appropriate) don't just check your look from the front, check that your look is balanced all around. Some of the best street style snaps are of women walking away from the camera to showcase an unexpected detail or fashion flourish that makes the heart flutter. 

The Céline tie-back dress was last season's key look that made it across all street style blogs worth their salt. As seen on Pernille Teisbaek, Man Repeller and Yasmin Sewell, to name but a few.

On Pernille Teisbaek: Céline dress; Loewe bag.

Fashion outsiders tend not to fully understand that being papped on the street circuit is actually part of your PR and marketing strategy. It matters, but if it weighs heavy on you, you'll loose that vital joie de vivre that makes a woman so photogenic.

Stay playful with your outfits, and, most vitally, have fun flirting with those flash bulbs! Model Soo Joo Park is the perfect example of a professional woman raising her profile by having an enormous amount of fun in front of the cameras. Copy that.

Shop Our Look-At-Me Fashion Edit:

Related: Hey, Payday! We Are Using You for These…

Do you have any additional tips? Comment below or take it to Twitter @WhoWhatWearUK!

Some say that you shouldn't wear white in winter, but we've never been one to obey rules, especially when it comes to getting dressed! We've clocked the world's best dressed women wearing paper white tops, crisp trousers in pristine vanilla hues, and fluffy coats in snowy soft shades. It's made us want to wrap up in fashion's most high-maintenance colour until spring sets in.

Scroll down for a 101 on how to wear white now!

Style Notes: Monochrome looks best when topped off with a slick of red lipstick. Word.

Style Notes: Head-to-toe white actually can work if you choose premium pieces that flatter your figure to perfection. She who dares…

Style Notes: Keep it simple with a statement white coat, sunglasses and black flared trousers. It's 100% easy glamour.

Related: 101 Workwear Essentials for Chic Career Women

Style Notes: Take a cue from your shearling lining, and take the crisp white colour to your trousers and top. A dose of khaki will keep your outfit in the urbane category.

Style Notes: Punctuate a white ribbed top and trousers with an aubergine suede jacket.

Style Notes: A white cover-up is the perfect blank canvas for juicy reds and bold colours. Get creative.

Related: Why It's Okay to Look Pretty This Year

Style Notes: A shearling will add winter practicality to your favourite spring dress. Add stomping black leather boots and hey, presto, you're ready for the cold.

Style Notes: If you're wanting to dip your toe in the water when it comes to wearing winter whites, then wear a shirt dress with black staples and a navy blue coat. Safe but so chic.

Style Notes: The easiest way to get it totally spot on? Wear your trusty furry coat with aviators and your LBD, it's a surefire way to look achingly cool.

Related: New Year, New Kicks: 15 Trainers to Lust After

Style Notes: Make all white work in your workwear wardrobe (pardon the accidental alliteration here!) by teaming smart trousers with a longline jacket.

Will you be experimenting with an all-white outfit? If you're feeling inspired, shop key white new season pieces. Comment below!