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                            <title><![CDATA[ Latest from Who What Wear UK in Drugstore-beauty ]]></title>
                <link>https://www.whowhatwear.com/uk/tag/drugstore-beauty</link>
        <description><![CDATA[ All the latest drugstore-beauty content from the Who What Wear  UK team ]]></description>
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                                                            <title><![CDATA[ I've Been Observing for 8 Weeks—These Are the Beauty Products It Girls Are Secretly Using Right Now  ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/it-girl-beauty-products-uk</link>
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                            <![CDATA[ From Vaseline to luxury French skincare. ]]>
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                                                                        <pubDate>Thu, 21 May 2026 06:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alyssa Brascia ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/UZWi2NZwV3yiHvLid9aRh6.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Alyssa Brascia is an associate beauty editor at Who What Wear specializing in makeup, nail, and fragrance content. As a self-taught makeup artist and perfume savant, Brascia has personally tested more than a thousand beauty products and services—from the hottest new eye shadow palette to the buzzy manicure currently sweeping social media—reporting live from New York Fashion Week or fresh from her latest doomscroll. She is based in New York City and has 3+ years of industry experience, with rivers of content spanning from multigenerational lipstick reviews to celebrity style roundups. Brascia graduated with a BS in apparel, merchandising, and design from Iowa State University and went on to serve as a staff shopping writer at &lt;a href=&quot;http://People.com&quot; target=&quot;_blank&quot;&gt;&lt;u&gt;People.com&lt;/u&gt;&lt;/a&gt; for more than 2.5 years. Her earlier work can be found at InStyle, &lt;em&gt;Travel + Leisure&lt;/em&gt;, &lt;em&gt;Shape&lt;/em&gt;, and more. When Brascia isn’t writing, researching, and testing new beauty products, you can find her watching the latest movie to generate Oscar buzz, taking a workout class with friends, or updating her wardrobe post-shopping spree in her beloved city.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@olandria, @kendalljenner]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A collage of Olandria Carthen and Kendall Jenner.]]></media:description>                                                            <media:text><![CDATA[A collage of Olandria Carthen and Kendall Jenner.]]></media:text>
                                <media:title type="plain"><![CDATA[A collage of Olandria Carthen and Kendall Jenner.]]></media:title>
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                                <p>I have a micro-fascination with playing detective. Maybe it’s the true crime podcasts I listen to while cooking dinner or the CIA-level sleuthing skills women seem to be born with, but I am particularly skilled at ID’ing the beauty products celebrities secretly use. Whether it’s the nondescript bottle left in the frame of a dressing room selfie or the half-concealed, label-free <a href="https://www.whowhatwear.com/uk/fragrance/best-perfumes">perfume</a> hiding in a bathroom shot, I often use my overstuffed beauty brain to identify the skillfully disguised products (labels turned away, bottles half-cropped) from the packaging alone. (Because honestly, it’s usually the stuff celebs don’t push with a brand deal that they use most frequently.)</p><p>You see, celebrities and internet It girls are skilled in the art of disguise, knowing that an accidental snap of the products they keep on hand that <em>aren’t</em> the ones they campaign for can get them in hot water. But some stars don’t care—or maybe they’re just real—and post the occasional unpaid, non-sponsored product pic that reminds us that stars <em>are</em> just like us. Take, for example, the exact shade of Barbie-pink blush that <a href="https://www.whowhatwear.com/beauty/fragrance/olandria-carthen-golden-eve-hair-fragrance" target="_blank">Olandria Carthen</a> used most recently, found only on her makeup artist’s page, and my recent favourite: the Sol de Janeiro <a href="https://www.whowhatwear.com/best-body-creams">body cream</a> stocked in Tyla and <a href="https://www.instagram.com/zaralarsson/" target="_blank">Zara Larsson’s</a> shared sprinter van over Coachella weekend. </p><p>It doesn’t stop there. Keep reading for the fruits of my detective work.</p><h2 class="article-body__section" id="section-8-products-it-girls-have-been-using-for-weeks"><span>8 Products It Girls Have Been Using for Weeks</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:720px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="CRiYKj4iP3z3gpnJsM2sbW" name="670401296_18587577895041834_5429632797104297848_n" alt="An image of Tyla from behind in a van." src="https://cdn.mos.cms.futurecdn.net/CRiYKj4iP3z3gpnJsM2sbW.jpg" mos="" align="middle" fullscreen="" width="720" height="900" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DXSm_0wgX0T/?img_index=1" target="_blank">tyla</a>)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="0f56e5f3-f0e3-4822-9552-6f8b4502d197">            <a href="https://www.boots.com/sol-de-janeiro-rosa-charmosa-dewy-cream-150ml-10373393" data-model-name="Rosa Charmosa Dewy Body Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/rSTtEtxcchmA2GUpCHfsB7.jpg" alt="Rosa Charmosa™ Dewy Body Cream With Rosewater + Crystal Peptides"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sol de Janeiro</div>                                        <div class="featured__title">Rosa Charmosa Dewy Body Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Singers Tyla and Larsson didn't just make headlines for their buzzy Coachella weekend filled with surprise cameos (PinkPantheress brought out Larsson during her weekend two set, who debuted a brand-new version of "Midnight Sun"), but also for their well-documented girls trip showcasing a real-life friendship, which included gems like this shot of Tyla. Once my attention left the singer's bedazzled lower back "tattoo," I quickly spied Sol de Janeiro's gorgeously scented Rosa Charmosa Dewy Body Cream behind her. Because let's face it—the desert is dry! </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.19%;"><img id="mAr6iFoCUSv4BHkWZBmJ3S" name="633756346_18556547794010951_1861" alt="Dree Hemingway wearing Dior eye patches." src="https://cdn.mos.cms.futurecdn.net/mAr6iFoCUSv4BHkWZBmJ3S.jpg" mos="" align="middle" fullscreen="" width="1440" height="1918" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DVEcgl-D_mQ/?img_index=2" target="_blank">dreelouisehemingway</a>)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="e7bc48ea-7a5f-46d5-8afe-cb5b45b24ab2">            <a href="https://fenwick.co.uk/products/dior-dior-eye-patches" data-model-name="The Eye Patches" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/yb4pubVYSyA92fRFhU2QBS.jpg" alt="Dior, The Eye Patches"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior</div>                                        <div class="featured__title">The Eye Patches</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>All eyes were on actress (and yes, the great-granddaughter of Ernest) <a href="https://www.whowhatwear.com/fashion/cover-features/my-world-dree-hemingway">Dree Hemingway</a> as FX's <em>American Love Story</em> began its rollout, but my attention was on the chic fashion-lover's Instagram. She sported a pair of Dior's cooling <a href="https://www.whowhatwear.com/best-under-eye-patches">under-eye patches</a> while getting ready for an event to hydrate and caffeinate the under-eyes. You'll see lots of celebrities wearing eye patches as accessories nowadays, but none look as chic as this designer set.</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:99.93%;"><img id="ahKQMEjrC3fPksm8kF6YYS" name="657727449_18581571145024982_3845080553360749167_n" alt="An image of Zara Larsson laughing on a bed." src="https://cdn.mos.cms.futurecdn.net/ahKQMEjrC3fPksm8kF6YYS.jpg" mos="" align="middle" fullscreen="" width="1440" height="1439" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DWs9phZlaP7/?img_index=1" target="_blank">zaralarsson</a>)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="dee1957b-31bc-4c24-beed-49f3ab50ca96">            <a href="https://www.boots.com/vaseline-cocoa-petroleum-jelly-100ml-10363472" data-model-name="Cocoa Butter Petroleum Jelly" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:99.82%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QNbZ4ydvhEeqbSKFGfotCU.png" alt="Vaseline, Vaseline Petroleum Jelly for Dry Cracked Skin Cocoa Butter, 7.5 Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Vaseline</div>                                        <div class="featured__title">Cocoa Butter Petroleum Jelly</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Larsson is known for many things: her viral bedazzled glam, an ultraviolet tour wardrobe to fit her beach siren aesthetic, and for being candid online. <a href="https://www.instagram.com/p/DWs9phZlaP7/?img_index=12" target="_blank">An Instagram dump</a> from two weeks ago shows a typical look into her busy tour life, from pictures napping to hotel hangouts with friends, but what caught my eye was a shot of Vaseline's Cocoa Butter Petroleum Jelly (after registering the clementine and burning incense stick, of course). It may be a drugstore purchase, but this snap proves that basics work for everyone—even touring celebrities.</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="UKcyXRHFwbQTyjRXTdtasS" name="639829747_18420596254190633_5188222454344975329_n" alt="A selfie of Olandria Carthen." src="https://cdn.mos.cms.futurecdn.net/UKcyXRHFwbQTyjRXTdtasS.jpg" mos="" align="middle" fullscreen="" width="1080" height="1440" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DU__q8bDLjz/?img_index=1" target="_blank">olandria</a>)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="17d12240-e80c-4706-8097-ba5fe07a7f7a">            <a href="https://www.boots.com/anastasia-beverly-hills-magic-touch-blush-trio-10363550" data-model-name="Magic Touch Blush Trio in Pink" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:104.93%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TsEWYccRpJPKtpqpw6yZpY.png" alt="Anastasia Beverly Hills Magic Touch Blush Trio"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Anastasia Beverly Hills</div>                                        <div class="featured__title">Magic Touch Blush Trio in Pink</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you've ever wondered what pink <a href="https://www.whowhatwear.com/best-blushers">blush</a> Carthen uses to achieve her signature bubblegum-pink cheeks… same! That was, until I stumbled across her makeup artist, <a href="https://www.instagram.com/kimoramulan/" target="_blank">Kimora Milan's</a>, post from <a href="https://www.instagram.com/p/DXIUak7D43W/?img_index=1" target="_blank">a recent Barbie activation</a> at Coachella, where she shared via an Instagram caption that the bright pink look was courtesy of Anastasia Beverly Hills' Magic Touch Blush Trio in Pink. These <a href="https://www.whowhatwear.com/best-cream-blushers">cream blushes</a> are supremely easy to blend and build for customizable coverage, making a pigmented look like Carthen's a breeze. </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="SeeC7rJAJ3axpcFnM3pR8a" name="645889187_18559630306010951_6326567092798755195_n" alt="An image of Dree Hemingway with glowing skin in Paris." src="https://cdn.mos.cms.futurecdn.net/SeeC7rJAJ3axpcFnM3pR8a.jpg" mos="" align="middle" fullscreen="" width="1080" height="1440" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DVeUPdHjCW5/?img_index=1" target="_blank">dreelouisehemingway</a>)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="9871c1f7-c2c0-4d9e-8a80-5ca71e34d41d">            <a href="https://www.cultbeauty.co.uk/p/saie-glowy-super-gel-30ml-various-shades/13321953/" data-model-name="Glowy Super Gel" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/JziqzjS8vsUrVGBLjfDgX6.png" alt="Glowy Super Gel"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Saie</div>                                        <div class="featured__title">Glowy Super Gel</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Hemingway is proving herself to be quite the beauty gal thanks to <a href="https://www.instagram.com/reels/DVj2tAmjonh/" target="_blank">an Instagram reel</a> showing off her minimal, yet sophisticated Paris Fashion Week glam routine—accomplished solely with Saie beauty products. Her first move was to layer the viral Glowy Super Gel over clean skin, which not only acts as a refreshing hydrator but also blesses the complexion with glitter-free radiance. You can use it all over the skin like Hemingway or spot-treat for a concentrated glow.</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:75.00%;"><img id="BwLhKEamjVAN5wy9iT7vf" name="631179271_18999972721044931_8236" alt="A selfie of Kendall Jenner in the car." src="https://cdn.mos.cms.futurecdn.net/BwLhKEamjVAN5wy9iT7vf.jpg" mos="" align="middle" fullscreen="" width="1440" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DU3hBaajzCK/?img_index=2" target="_blank">kendalljenner</a>)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="c8c8b392-2c1d-4a18-8e28-0d5b27538a85">            <a href="https://www.spacenk.com/uk/skincare/lipcare/lip-balm/lip-glowy-balm-UK200052376.html" data-model-name="Lip Glowy Balm in Berry" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jCQCNeyJxB2aMDCQgX2Ubh.jpg" alt="Sephora, Lip Glowy Balm – lightweight Hydration Lip Treatment With Shea Butter - Berry"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Laneige</div>                                        <div class="featured__title">Lip Glowy Balm in Berry</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>In a now-deleted post by Jenner, the model snapped a picture of her open handbag with the Laneige Lip Glowy Balm in Berry flipped label-side down. That said, I couldn't miss this bright-pink packaging if I tried. Laneige is beloved by more editors and celebs than I can count, with this glossy <a href="https://www.whowhatwear.com/best-lip-balms">lip balm</a> taking the cake for its portable packaging, supremely hydrating formula, and glassy finish. It's no wonder the star keeps a rosy tube close.</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="vg4eqmnr2g52BA9NyFtdFT" name="643560738_18595737019043196_5358645730723922356_n" alt="Dua Lipa holding two YSL beauty products." src="https://cdn.mos.cms.futurecdn.net/vg4eqmnr2g52BA9NyFtdFT.jpg" mos="" align="middle" fullscreen="" width="1080" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DVYhGWvDKz3/?hl=en&img_index=1" target="_blank">dualipa</a>)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="ad621e19-b98b-4281-9864-71f960865064">            <a href="https://www.lookfantastic.com/p/yves-saint-laurent-candy-glaze-lip-gloss-stick-3.2ml-various-shades/15815363/" data-model-name="Candy Glaze Lip Gloss Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.17%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/DBMErqzUBWJyKVdiV99r7b.png" alt="Sephora, Ysl Candy Glaze Lip Gloss Stick - 04 Nude Pleasure"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>YSL Beauty</div>                                        <div class="featured__title">Candy Glaze Lip Gloss Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Okay, I know <a href="https://www.whowhatwear.com/tag/dua-lipa">Dua Lipa</a> is a YSL Beauty ambassador. But still, does this rosy monochromatic lip and cheek moment on the "Levitating" singer not make you want to be a copycat? Just a few swipes of this slick, nourishing stick offer a wash of buildable colour and noticeable hydration. Complete the look with the matching YSL Beauty blush, which I theorise is the new rosy-brown hue Honeymoon.   </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1320px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="qsc8fF2J9uZTE8kztSZi4F" name="639730935_18420596290190633_2810" alt="A mirror selfie of Olandria Carthen." src="https://cdn.mos.cms.futurecdn.net/qsc8fF2J9uZTE8kztSZi4F.jpg" mos="" align="middle" fullscreen="" width="1320" height="1760" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DU__q8bDLjz/?img_index=6&igsh=ODh5bjgxczg4aXY%3D" target="_blank">olandria</a>)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="7cc38dfd-c49d-4f47-a3a1-4b79764943b8">            <a href="https://www.boots.com/ysl-couture-mini-clutch-eyeshadow-palette-10331584" data-model-name="Couture Mini Clutch Eyeshadow Palette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/r9roHDjw2HRE5AVQsFoo6c.jpg" alt="Sephora, Couture Mini Clutch Eyeshadow Palette - 820 Majestic Riad"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>YSL Beauty</div>                                        <div class="featured__title">Couture Mini Clutch Eyeshadow Palette</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Carthen, too, shared the love for YSL Beauty on her Instagram (and frequently partners with the brand as well), but I was happy to discover the palette responsible for her subtle smoky eyes via <a href="https://www.instagram.com/p/DU__q8bDLjz/?img_index=12" target="_blank">this Instagram dump</a>. The Love Island alum's looks oscillate between charcoal smoky looks and hazy neutral tones, so I'd bet she switches between the evening-ready Over Noir palette and warm Over Brun compact. </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:752px;"><p class="vanilla-image-block" style="padding-top:119.41%;"><img id="NsrRMEGxY65Td5Tsd6a4tB" name="Screenshot 2026-04-22 at 5.12.20 PM" alt="An image of Kendall Jenner applying lip liner." src="https://cdn.mos.cms.futurecdn.net/NsrRMEGxY65Td5Tsd6a4tB.png" mos="" align="middle" fullscreen="" width="752" height="898" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/reels/DWm6nCjD4o7/" target="_blank">kendalljenner</a>)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="825ec2ab-3fd9-4b25-ab56-b76cf1f6705e">            <a href="https://www.boots.com/loreal-paris-blurfiller-blurring-lip-contour-lip-liner-10382226" data-model-name="Blurfiller Blurring Lip Contour" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/aBrpXZpLyKz6hkSXfj49L7.png" alt="Blurfiller Blurring Lip Contour - Nude Espresso"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>L'Oréal Paris</div>                                        <div class="featured__title">Blurfiller Blurring Lip Contour</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Yes, okay, another ambassador! But trust me when I say that Jenner's lip liner of choice, the L'Oréal Blurfiller Blurring Lip Contour, is not one to miss. I've been using this chubby liner to mimic Nina Park's red carpet technique for fuller lips, and it does the job in record time. We wrote out a six-step tutorial for achieving Park's look, but this <a href="https://www.whowhatwear.com/best-lip-liners">lip liner</a> condenses them into one.</p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ I Tried Kendall Jenner's Favourite Mascara—It's £14, and It Gave My Lashes Fluttery, Extension-Level Length ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/loreal-extensionist-mascara-review-uk</link>
                                                                            <description>
                            <![CDATA[ I just found a new favourite. ]]>
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                                                                        <pubDate>Sun, 11 Jan 2026 07:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 12 Jan 2026 13:23:45 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Kaitlyn McLintock ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/pW7dVwYVTXbhFna2FvH29R.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that&#039;s writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she&#039;s not writing, researching, or testing beauty products, she&#039;s working through an ever-growing book collection or swimming in the Great Lakes. &lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@kendalljenner]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Kendall Jenner]]></media:description>                                                            <media:text><![CDATA[Kendall Jenner]]></media:text>
                                <media:title type="plain"><![CDATA[Kendall Jenner]]></media:title>
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                                <p>I've been lucky enough to get my makeup done by professional makeup artists a few times in my life. Whenever they ask if I have an ideal lash look, I practically shout, "Kendall Jenner!" I've always loved how long, fluttery and natural-looking her lashes look, regardless of whether she's snapping a selfie at home or walking a red carpet in full glam.</p><p>In the past, I've toyed with the idea of getting lash extensions to mimic the look, but I prefer a low-maintenance routine with minimal beauty appointments. Plus, I like to champion the no-mascara trend<a href="https://www.whowhatwear.com/beauty/makeup/no-mascara-trend"> </a>from time to time. So I turn to <a href="https://www.whowhatwear.com/uk/best-mascaras">mascara</a>.</p><p>Recently, I tried a new mascara. It's one that Kendall Jenner reportedly uses and loves, and I can see why. Its thin, stiff brush and flexible formula give me long, Jenner-esque lashes. The best part? It's a drugstore product, so it only sets me back £14 per tube. Keep scrolling to learn why it's my new go-to mascara. Plus, see my before-and-after pictures. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="ARzfx7mjEiw4PU8SbNCfNg" name="imgi_45_587833095_18978795202044931_9168728077589417326_n" alt="Kendall Jenner" src="https://cdn.mos.cms.futurecdn.net/ARzfx7mjEiw4PU8SbNCfNg.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DR0e87DD5_4/?img_index=2">@kendalljenner</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-l-oreal-paris-extensionist-mascara"><span>L'Oréal Paris Extensionist Mascara</span></h3>        <div class="featured_product_block featured_block_standard" data-id="bc690827-f092-41ef-8558-492f0f0955c6">            <a href="https://www.lookfantastic.com/p/l-oreal-paris-telescopic-extensionist-lengthening-curling-mascara-black-9.9ml/17623809/" data-model-name="Extensionist Lengthening and Curling Washable Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xbMmqUg5bGDzcM5pm9fWx9.png" alt="Extensionist Lengthening and Curling Washable Mascara - Black"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>L'Oréal Paris</div>                                        <div class="featured__title">Extensionist Lengthening and Curling Washable Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Here it is—L'Oréal's Extensionist Lengthening and Curling Washable Mascara. It's the brand's latest launch, and Jenner fronts the campaign as the L'Oréal Paris global ambassador. It offers lengthening and curling benefits (but more on that in a minute). </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Lengthens, lifts and defines</li><li class='list-item list-item-pros'>Affordable</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Not the most volumising</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="DSe28rcki9ZsQSUKvAYzf7" name="IMG_0584" alt="L'Oréal Extensionist Mascara" src="https://cdn.mos.cms.futurecdn.net/DSe28rcki9ZsQSUKvAYzf7.jpg" mos="" align="middle" fullscreen="" width="1200" height="1500" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @kaitlyn_mclintock)</span></figcaption></figure><p>For context, I've only ever found two mascaras that help me achieve Jenner-esque lashes. The first is <a href="https://www.whowhatwear.com/best-refy-makeup-products">Refy</a>'s <a href="https://www.spacenk.com/uk/makeup/eyes/mascara/lash-sculpt-UK200059459.html" target="_blank">Lash Sculpt Lengthen and Lift Mascara</a> (£22). It's been my go-to off-duty mascara for years thanks to a curved brush that lifts and separates my lashes and a flexible formula that never looks clumpy or obvious. It's the perfect <a href="https://www.whowhatwear.com/beauty/makeup/best-no-makeup-makeup-products">"no-makeup makeup</a>" mascara. </p><p>The second is another drugstore product—<a href="https://www.boots.com/maybelline-lash-sensational-sky-high-mascara-10291592" target="_blank">Maybelline's Lash Sensational Sky High Mascara</a> (£13). Multiple celebrity makeup artists have recommended it to me, including Kelli Anne Sewell and Alexandra French. It's lengthening, lifting and curling, and it doesn't flake or clump, ever. </p><p>When I saw that L'Oréal Paris was launching a new mascara to mimic the look of lash extensions, I was cautiously optimistic. (I've been let down by similar formulas in the past.) However, this one was really something special. Check out my before-and-after pictures for proof. </p><h3 class="article-body__section" id="section-before"><span>Before</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="oC4SVQyBzxTrXvvZ3rVcLR" name="IMG_0691" alt="Beauty editor Kaitlyn McLintock before applying L'Oreal Extensionist Mascara" src="https://cdn.mos.cms.futurecdn.net/oC4SVQyBzxTrXvvZ3rVcLR.jpg" mos="" align="middle" fullscreen="" width="1200" height="1500" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">My lashes are naturally long but sparse and stick-straight. </span><span class="credit" itemprop="copyrightHolder">(Image credit: @kaitlyn_mclintock)</span></figcaption></figure><h3 class="article-body__section" id="section-after"><span>After</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="SXcXAjGVwcKazu9Ui5hY4N" name="IMG_0607" alt="Beauty editor Kaitlyn McLintock after applying L'Oreal Extensionist Mascara" src="https://cdn.mos.cms.futurecdn.net/SXcXAjGVwcKazu9Ui5hY4N.jpg" mos="" align="middle" fullscreen="" width="1200" height="1500" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">This is the effect of one(!) coat of L'Oréal's Extensionist Mascara.  </span><span class="credit" itemprop="copyrightHolder">(Image credit: @kaitlyn_mclintock)</span></figcaption></figure><h3 class="article-body__section" id="section-the-verdict"><span>The Verdict</span></h3><p>Needless to say, I was impressed by this <a href="https://www.whowhatwear.com/uk/beauty/makeup/best-loreal-mascaras">L'Oréal mascara</a>. The formula is thin, buildable, and flexible, so it doesn't clump, flake or get crusty throughout the day (IYKYK). The best part, though, is the brush. It's a short, dense, plastic brush (my favourite kind!). It distributes just the right amount of mascara on my lashes, sweeping up and out for exceptional lift and length. </p><p>The effect lasted all day, through a busy, 14+-hour workday. And when it came time to wash it off, I didn't need a thick, oily makeup remover. The washable formula came right off with my normal cleanser. Easy on, easy off. </p><p>I've worn it nearly every day since I first tested it. Now, I'm happy to announce that I've found my third go-to mascara for achieving Jenner-level lashes. </p><h2 id="shop-now">Shop Now:</h2>        <div class="featured_product_block featured_block_standard" data-id="0a383ba1-a661-468f-ab89-761b678e7abe">            <a href="https://www.lookfantastic.com/p/l-oreal-paris-telescopic-extensionist-lengthening-curling-mascara-black-9.9ml/17623809/" data-model-name="Extensionist Lengthening and Curling Washable Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xbMmqUg5bGDzcM5pm9fWx9.png" alt="Extensionist Lengthening and Curling Washable Mascara - Black"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>L'Oréal Paris</div>                                        <div class="featured__title">Extensionist Lengthening and Curling Washable Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 id="shop-5-more-eye-products-i-love">Shop 5 More Eye Products I Love </h2>        <div class="featured_product_block featured_block_standard" data-id="5e55fdec-f434-4189-9782-2df0a617ee7a">            <a href="https://www.spacenk.com/uk/makeup/eyes/mascara/lash-sculpt-UK200059459.html" data-model-name="Lash Sculpt Lengthen and Lift Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/RHiswkrkiyLwQDbLSowiRC.jpg" alt="Lash Sculpt Lengthen and Lift Mascara - Black"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Refy</div>                                        <div class="featured__title">Lash Sculpt Lengthen and Lift Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Here's the Refy Mascara I mentioned earlier. If natural-looking, fluttery lashes are your thing, you'll love it as much as I do.  </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="05bdbf2f-4164-4d13-917e-919e4d0d69fb">            <a href="https://www.boots.com/maybelline-lash-sensational-sky-high-mascara-10291592" data-model-name="Lash Sensational Sky High Lengthening Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hSp7TCV5SX4nrLdnHmqs8N.jpg" alt="Maybelline Lash Sensational Sky High Lengthening Mascara - 0.24 Fl Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maybelline</div>                                        <div class="featured__title">Lash Sensational Sky High Lengthening Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>And the <a href="https://www.whowhatwear.com/beauty/makeup/best-maybelline-mascaras">Maybelline mascara</a>, too. So many makeup artists swear by this one, and for good reason. It gives lashes the most incredible length and lift. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="a94a6a92-32a8-4191-ab55-25435be8936f">            <a href="https://www.meritbeauty.com/en-uk/products/solo-shadow-eu" data-model-name="Solo Shadow Cream Eyeshadow in Studio" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/UMFrGrwR2m3Aj86bivXaZC.jpg" alt="Solo Shadow Cream Eyeshadow - Iris"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Merit</div>                                        <div class="featured__title">Solo Shadow Cream Eyeshadow in Studio</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Merit's eye shadows are so good. I've been obsessed with this cool taupe shade, called Studio, for subtle, daily makeup looks. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="348c72bc-e62d-4ae4-8445-396d3c97cfa7">            <a href="https://victoriabeckhambeauty.com/en-gb/products/satin-kajal-liner?variant=44475956822050" data-model-name="Satin Kajal Liner in Cocoa Pavé" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Sr7x49MZ5yyfdcPtYEurLC.png" alt="Satin Kajal Liner"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">Satin Kajal Liner in Cocoa Pavé</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><a href="https://www.whowhatwear.com/victoria-beckham-eyeliner-review">Victoria Beckham Beauty's Satin Kajal Liners</a> are my all-time favourite pencil eyeliners. There, I said it. They're creamy, highly pigmented and come in the best assortment of stunning shades. Lately, I've been loving this cool brown shimmer, called Cocoa Pavé.</p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ Trust Me: These Concealers Disguise Dark Circles and Blemishes Just as Well as Their Luxury Counterparts ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/best-drugstore-concealer</link>
                                                                            <description>
                            <![CDATA[ Tried, tested and genuinely impressive. ]]>
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                                                                        <pubDate>Tue, 16 Dec 2025 07:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 17 Dec 2025 11:29:50 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Day ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ &lt;p&gt;Grace Day is a beauty editor and content creator. She has over 10 years of beauty-industry experience, spanning editorial, retail, and e-commerce, which gives her a unique understanding into how people shop for their beauty routines. &lt;/p&gt;&lt;p&gt;While studying for a history degree (specialising in the history of beauty) and working as a beauty adviser in department stores, Grace started writing her own beauty blog in order to share the products she discovered while dealing with acne. After graduating, she moved to Beauty Bay as beauty editor and content manager. Grace is currently a beauty contributor to Who What Wear. She has also written for Hypebae and PopSugar and works as a brand consultant and copywriter. &lt;/p&gt;&lt;p&gt;Grace is a licensed aesthetician and offers virtual skincare consultations for those looking for support in finding a new skincare routine. She also creates daily original content on Instagram and TikTok, where she loves sharing her skincare advice and product recommendations, and regularly works with leading beauty brands. &lt;/p&gt;&lt;p&gt;Grace currently lives in Manchester with her partner and two chihuahuas. When she&#039;s not writing or testing the latest skincare launch, Grace can be found exploring the city&#039;s newest restaurants or reading in a coffee shop.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[best drugstore concealers]]></media:description>                                                            <media:text><![CDATA[best drugstore concealers]]></media:text>
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                                <p>When it comes to makeup, I’m the first to say that some products genuinely are worth the splurge—a luxury foundation with a beautifully matched pigment, a bronzer that blends like butter, or a lipstick formula that lasts for hours every time you apply it. But <a href="https://www.whowhatwear.com/uk/best-concealers">concealers</a> are one category where I truly believe you don’t need to spend more to get incredible results. In fact, the high street is full of formulas that rival (and sometimes outperform) their high-end counterparts. Whether you’re looking for a <a href="https://www.whowhatwear.com/uk/best-under-eye-concealers">concealer for dark circles</a>, covering breakouts, brightening pigmentation or simply evening out your complexion, the drugstore shelves offer textures and finishes that cater to every need and skin type, without the hefty price tag.</p><p>What makes drugstore concealers so impressive today is how far formulations have come. Brands are now incorporating skincare ingredients, long-wear technology and inclusive shade ranges, all while keeping prices accessible. Many have become genuine staples in professional makeup kits, proving that performance doesn’t have to equal premium pricing. And because they’re so <a href="https://www.whowhatwear.com/beauty/best-beauty-products-under-20">affordable</a>, you can experiment more freely—try different undertones, finishes and coverage levels until you find your perfect match. Seriously, there's a great drugstore option for everyone—whether you're looking for a <a href="https://www.whowhatwear.com/uk/best-full-coverage-concealers">full-coverage concealer</a> or a dewy <a href="https://www.whowhatwear.com/uk/best-concealers-for-dry-skin">concealer for dry skin</a>.</p><p>Below, we’ve put the most popular and best-rated drugstore concealers to the test to find the formulas that really stand out. Whatever formula you're looking for, these more affordable favourites show that good makeup doesn’t have to be expensive; it just has to work.</p><h3 class="article-body__section" id="section-what-you-should-look-for"><span>What You Should Look For</span></h3><p>A good drugstore concealer should offer reliable coverage, blend smoothly and stay put throughout the day without creasing or caking. Since affordability is a major advantage, you want a formula that performs consistently and feels comfortable on the skin. Start by considering the level of coverage you need: full coverage for <a href="https://www.whowhatwear.com/uk/best-acne-products">acne</a> or scarring, medium for <a href="https://www.whowhatwear.com/best-dark-circle-treatments">dark circles</a>, or lightweight for brightening and everyday wear. Texture is also important—<a href="https://www.whowhatwear.com/beauty/makeup/best-creamy-concealers">creamy</a> formulas suit dry or <a href="https://www.whowhatwear.com/uk/best-concealers-for-mature-skin">mature skin</a>, while more matte options work well for oilier complexions.</p><p>Shade range matters too. Look for brands that offer multiple undertones, not just light, medium, and dark, so you can find a more accurate match. Added skincare benefits like hyaluronic acid, niacinamide, or calming ingredients can make the formula more versatile and suitable for all-day wear. Finally, consider how it applies: does it blend easily with fingers, brushes or sponges, and does it layer well with your <a href="https://www.whowhatwear.com/uk/best-foundations">foundation</a> or skincare? </p><h3 class="article-body__section" id="section-how-to-shop-for-a-drugstore-concealer"><span>How to Shop for a Drugstore Concealer</span></h3><p>Choosing the right drugstore concealer starts with identifying your main concern. If dark circles are your biggest issue, look for a brightening formula with peach or pink undertones to counteract blue and purple tones. For spots and scarring, you’ll need something more pigmented, matte and long-wearing to stay put throughout the day. Under the eyes, consider a hydrating or satin finish that won’t emphasise fine lines or dryness.</p><p>Next, think about your skin type. Oily skin benefits from long-lasting, self-setting formulas that resist movement, while <a href="https://www.whowhatwear.com/skincare-tips-for-dry-skin">dry skin</a> may prefer something creamier with hydrating ingredients. Those with sensitive or reactive skin should choose fragrance-free options with simpler ingredient lists. Undertone matching is crucial too—warm, cool or neutral shades can dramatically change how natural your concealer looks.</p><p>I also like to consider application style. Wands are great for precision, sticks work for high coverage and serum textures are ideal for light, flexible wear. </p><p>Finally, don't underestimate wear-testing. Try applying in different ways—thinner layers, spot application, or a brush or sponge versus fingertips—to see how the concealer adapts to your routine.  The right one should feel light, match your skin tone, and deliver the exact level of coverage you need.</p><h3 class="article-body__section" id="section-the-best-drugstore-concealers"><span>The Best Drugstore Concealers</span></h3><ol start="1"><li><strong>Best Overall Drugstore Concealer:</strong> <a href="https://www.boots.com/erborian-super-bb-concealer-10ml-10342736" target="_blank">Erborian Super BB Concealer (£27)</a></li><li><strong>Best Drugstore Concealer for Dark Circles: </strong><a href="https://www.boots.com/maybelline-eraser-eye-concealer-10154633-" target="_blank">Maybelline Instant Anti-Age Eraser Concealer (£10)</a></li><li><strong>Best Drugstore Concealer for Breakouts:</strong> <a href="https://www.lookfantastic.com/p/glow-hub-under-cover-high-coverage-zit-zap-concealer-wand-15ml-various-shades/14512661/" target="_blank">Glow Hub Under Cover High Coverage Zit Zap Concealer Wand (£14)</a></li><li><strong>Best Drugstore Concealer for Shade Range:</strong> <a href="https://www.boots.com/elf-16hr-camo-concealer-10337721" target="_blank">e.l.f. Cosmetics 16hr Camo Concealer (£8)</a></li><li><strong>Best Full-Coverage Drugstore Concealer: </strong><a href="https://www.boots.com/revolution-conceal-and-define-concealer-10308895" target="_blank">Makeup Revolution Conceal & Define Concealer (£5)</a></li></ol><h2 id="1-erborian-super-bb-concealer">1. Erborian Super BB Concealer</h2>        <div class="featured_product_block featured_block_standard" data-id="bfecf25e-0928-472e-9c11-343deae3288b">            <a href="https://www.boots.com/erborian-super-bb-concealer-10ml-10342736" data-model-name="Super BB Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/okV6c7n36f9yccezVEEGv7.jpg" alt="Erborian Super Bb Concealer Clair"><span class='featured__label standard__label'>Best overall drugstore concealer</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Erborian</div>                                        <div class="featured__title">Super BB Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Lightweight serum texture</li><li class='list-item list-item-pros'>Doesn’t cake or crease easily</li><li class='list-item list-item-pros'>Contains skincare actives and SPF</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Price is still quite high</li><li class='list-item list-item-cons'>Shade range limited</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:800px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="nP4dks5TQxhCkEgmUFRjrG" name="1" alt="best drugstore concealers" src="https://cdn.mos.cms.futurecdn.net/nP4dks5TQxhCkEgmUFRjrG.jpg" mos="" align="middle" fullscreen="" width="800" height="800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>I am so sorry to kick this off with a semi-expensive product, but I would like to highlight that this concealer <em>is </em>something you can pick up on the high street, despite its slightly higher price tag. This concealer ticks a lot of my boxes—a skincare-makeup hybrid, with a smooth medium coverage and a finish that keeps skin looking like skin. The lightweight texture blends effortlessly, brightens without caking or settling into fine lines and it has the added bonus of <a href="https://www.whowhatwear.com/best-spf-for-face">SPF protection</a> and <a href="https://www.whowhatwear.com/beauty/skin/best-niacinamide-serums">niacinamide</a> to brighten. It’s a reliable, all-round performer that works well for everyday wear and suits a wide range of skin types.</p><h2 id="2-maybelline-instant-anti-age-eraser-concealer">2. Maybelline Instant Anti Age Eraser Concealer</h2>        <div class="featured_product_block featured_block_standard" data-id="2f81ee1c-4d58-49f8-82ee-ebb925a9354f">            <a href="https://www.boots.com/maybelline-eraser-eye-concealer-10154633-" data-model-name="Instant Anti Age Eraser Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/M6tABHT3odxoHoZuB9bRu7.webp" alt="Maybelline Instant Anti Age Eraser Concealer 6.8ml (various Shades)"><span class='featured__label standard__label'>Best drugstore concealer for dark circles</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maybelline</div>                                        <div class="featured__title">Instant Anti Age Eraser Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A cult favourite for tired under-eyes, this concealer brightens impressively well. The formula melts into the skin, muting dark circles with a natural-looking coverage that doesn’t feel heavy. Plus, the sponge applicator makes application easy and mess-free, so it's especially suited to those in need of a quick morning routine. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Easy to use sponge applicator</li><li class='list-item list-item-pros'>Brightening effect under eyes</li><li class='list-item list-item-pros'>Good buildable coverage</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Requires careful blending</li><li class='list-item list-item-cons'>Some find shade match inconsistent</li></ul></div></div>            </div>        </div><h2 id="3-glow-hub-under-cover-high-coverage-zit-zap-concealer-wand">3. Glow Hub Under Cover High Coverage Zit Zap Concealer Wand </h2>        <div class="featured_product_block featured_block_standard" data-id="7610f76d-14ff-4c02-8a1a-19eed1410413">            <a href="https://www.lookfantastic.com/p/glow-hub-under-cover-high-coverage-zit-zap-concealer-wand-15ml-various-shades/14512661/?srsltid=AfmBOorc44kyaOIljTuidPKgtT7m6m1OREua5J0jJFt7it3-nJBwJwxN" data-model-name="Under Cover High Coverage Zit Zap Concealer Wand " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ABHxvHTt9x4kYMUXYbEKiJ.webp" alt="Glow Hub Under Cover High Coverage Zit Zap Concealer Wand 15ml (various Shades)"><span class='featured__label standard__label'>Best drugstore concealer for breakouts</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Glow Hub </div>                                        <div class="featured__title">Under Cover High Coverage Zit Zap Concealer Wand </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Designed for breakout-prone skin, this concealer targets blemishes with high coverage that stays matte and in place. The formula includes spot-friendly ingredients like salicylic acid and tea tree, helping conceal redness while simultaneously treating breakouts. It sets quickly in place, holding up well against oil and texture.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Targeted spot coverage</li><li class='list-item list-item-pros'>Matte finish</li><li class='list-item list-item-pros'>Contains tea tree and salicylic acid</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Dries quickly (requires fast blending)</li><li class='list-item list-item-cons'>Not suited for undereyes</li></ul></div></div>            </div>        </div><h2 id="4-e-l-f-cosmetics-16hr-camo-concealer">4. e.l.f. Cosmetics 16hr Camo Concealer</h2>        <div class="featured_product_block featured_block_standard" data-id="be6a1427-0d00-44e4-90a5-bc026d8c7886">            <a href="https://www.elfcosmetics.co.uk/16hr-camo-concealer/300152.html?srsltid=AfmBOopao6-1Ysol2D_12LCDi4BZzTbq5MMvdkknMKdkwlBqaZOGFlDv" data-model-name="16hr Camo Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KWy6DygVihPNoJTVJ6evjE.png" alt="16hr Camo Concealer"><span class='featured__label standard__label'>Best drugstore concealer for shade range</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>e.l.f. Cosmetics</div>                                        <div class="featured__title">16hr Camo Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Known for its impressive shade and undertone selection, the Camo Concealer makes shade matching accessible and inclusive. The formula delivers intense, long-lasting full coverage that dries down to a matte finish, so it’s excellent for creating a seamless base that withstands long days. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Full-coverage</li><li class='list-item list-item-pros'>Long-wearing</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Can be drying or too matte for very dry or mature skin</li></ul></div></div>            </div>        </div><h2 id="5-makeup-revolution-conceal-define-concealer">5. Makeup Revolution Conceal & Define Concealer </h2>        <div class="featured_product_block featured_block_standard" data-id="3b65a820-b7c7-4d89-8001-b5f85cd742e9">            <a href="https://www.boots.com/revolution-conceal-and-define-concealer-10308895" data-model-name="Conceal & Define Concealer " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/WaJPRa9tkLpH9tqJRxoAYU.webp" alt="Makeup Revolution Conceal & Define Concealer (various Shades)"><span class='featured__label standard__label'>Best full-coverage drugstore concealer</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Makeup Revolution </div>                                        <div class="featured__title">Conceal & Define Concealer </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This concealer offers immediate full coverage that smooths over imperfections with ease and holds up throughout the day. With an extensive shade range and versatile use for highlighting and contouring, it’s a standout makeup-bag staple that rivals high-end formulas at a fraction of the price.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Full coverage</li><li class='list-item list-item-pros'>Large shade range</li><li class='list-item list-item-pros'>Multi-use</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Some users experience dryness on very dry skin</li></ul></div></div>            </div>        </div><h2 id="6-sculpted-by-aimee-brighten-up-concealer">6. Sculpted by Aimee Brighten Up Concealer</h2>        <div class="featured_product_block featured_block_standard" data-id="b50bf7ef-4d64-462b-8560-851d78502673">            <a href="https://www.boots.com/sculpted-by-aimee-connolly-brighten-up-concealer-5ml-10291484" data-model-name="Brighten Up Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:124.98%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/8MLoqesLWdXZDyaVQ7ZpPN.jpg" alt="Brighten Up Concealer"><span class='featured__label standard__label'>Best drugstore concealer for brightening</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sculpted By Aimee </div>                                        <div class="featured__title">Brighten Up Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Brighten Up is designed to lift dullness and dark under-eyes with soft, luminous coverage that looks fresh and natural. The lightweight texture smooths effortlessly, adding radiance without emphasising fine lines. It's ideal for giving a tired complexion an instant, healthy boost.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Lightweight formula doesn't crease</li><li class='list-item list-item-pros'>Blurring and brightening finish designed for under-eye area</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Light-medium rather than full coverage</li></ul></div></div>            </div>        </div><h2 id="7-nyx-professional-makeup-bare-with-me-concealer-serum">7. NYX Professional Makeup Bare With Me Concealer Serum</h2>        <div class="featured_product_block featured_block_standard" data-id="ac98fe47-f8fa-454d-b9b0-386cacccf433">            <a href="https://www.lookfantastic.com/p/nyx-professional-makeup-bare-with-me-concealer-serum-9.6ml-various-shades/13462700" data-model-name="Bare With Me Concealer Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/WJL3wUDgjCycSBKTfs9Uu7.webp" alt="Nyx Professional Makeup Bare With Me Concealer Serum 9.6ml (various Shades)"><span class='featured__label standard__label'>Best lightweight drugstore concealer</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>NYX Professional Makeup </div>                                        <div class="featured__title">Bare With Me Concealer Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This serum-textured concealer melts into the skin with a hydrating, featherlight feel. It's by no means full coverage, but it does suit those who prefer a natural, skin-like finish—it's perfect for everyday wear or <a href="https://www.whowhatwear.com/beauty/makeup/best-no-makeup-makeup-products">no-makeup makeup</a> days. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Hydrating formula</li><li class='list-item list-item-pros'>Very lightweight serum texture</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Not a full-coverage concealer</li></ul></div></div>            </div>        </div><h2 id="8-maybelline-fit-me-concealer">8. Maybelline Fit Me! Concealer</h2>        <div class="featured_product_block featured_block_standard" data-id="cb4da404-540c-49ce-b3bb-107ea5dc9126">            <a href="https://www.lookfantastic.com/p/maybelline-fit-me-concealer-6.8ml-various-shades/11705438" data-model-name="Fit Me! Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/fLoL6c2oRAxcV7WjLoRNu7.webp" alt="Maybelline Fit Me! Concealer 6.8ml (various Shades)"><span class='featured__label standard__label'>Best long-wearing drugstore concealer</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maybelline</div>                                        <div class="featured__title">Fit Me! Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Fit Me! is well known for its natural finish and impressive staying power. The formula is smooth and blendable, offering buildable coverage that never feels heavy or turns cakey. It's a dependable choice when you need all-day reliability without the full-coverage feel.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Natural-looking finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Can require layering for full coverage</li></ul></div></div>            </div>        </div><h2 id="9-rimmel-multitasker-concealer">9. Rimmel Multitasker Concealer</h2>        <div class="featured_product_block featured_block_standard" data-id="bda585a7-08d7-46b4-9231-74b8ebeeeb0a">            <a href="https://www.lookfantastic.com/p/rimmel-london-multitasker-concealer/13082592/?srsltid=AfmBOop207SyrjsFoUHMHTdPSfWdRh_JDGiKuC-gnEnfjoeKtGL2-w3U" data-model-name="Multitasker Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/wmULkUpBoutYKmDdURWNaY.webp" alt="Rimmel London Multitasker Concealer"><span class='featured__label standard__label'>Best multitasking drugstore concealer</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rimmel</div>                                        <div class="featured__title">Multitasker Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>With its oversized applicator and versatile formula, this concealer works beautifully for spot concealing, under-eyes, and even full-face coverage. It offers a smooth, radiant finish that blends easily, making it ideal for quick, multi-use application. A great all-in-one product for streamlined routines.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Blurring and illuminating finish</li><li class='list-item list-item-pros'>Easy-to-use oversized wand applicator </li><li class='list-item list-item-pros'>Transferproof and long-wearing</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>May be patchy on dry skin types</li></ul></div></div>            </div>        </div><h2 id="10-no7-pro-artist-touch-up-concealer">10. No7 Pro Artist Touch Up Concealer</h2>        <div class="featured_product_block featured_block_standard" data-id="8b81a8fb-aec6-4482-be46-a60d871a336f">            <a href="https://www.boots.com/no7-pro-artist-touch-up-concealer-10354590" data-model-name="Pro Artist Touch Up Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:108.70%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SK6PqRhmfvZBr4gsnzxbmN.webp" alt="best drugstore concealers"><span class='featured__label standard__label'>Best drugstore concealer for on the go</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>No7 </div>                                        <div class="featured__title">Pro Artist Touch Up Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Packaged in a sleek click-pen applicator, this <a href="https://www.whowhatwear.com/best-no7-products">No7</a> concealer is perfect for quick touch-ups throughout the day. The creamy formula brightens and smooths without needing much blending, making it practical for travel or handbags. It offers natural, comfortable coverage that refreshes makeup in seconds. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Creamy, hydrating formula</li><li class='list-item list-item-pros'>Click pen is good for quick touchups</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Light coverage</li></ul></div></div>            </div>        </div><h2 id="11-natural-collection-concealer">11. Natural Collection Concealer</h2>        <div class="featured_product_block featured_block_standard" data-id="3e3d9c48-413b-483b-8a9a-4feb078b3025">            <a href="https://www.boots.com/natural-collection-concealer-7ml-10337443" data-model-name="Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:108.70%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/kD5QcEdQ2N54dwRUaLPjmN.webp" alt="best drugstore concealers"><span class='featured__label standard__label'>Best budget-friendly drugstore concealer</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Natural Collection</div>                                        <div class="featured__title">Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This ultra-affordable concealer provides surprisingly smooth, blendable coverage that works well for daily brightening. Its lightweight finish gives a natural look without feeling heavy or chalky, and while coverage is lighter, it performs reliably for quick freshening up—a reliable choice for those wanting quality on a tight budget.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Very affordable price point</li><li class='list-item list-item-pros'>Creamy and easy to blend</li><li class='list-item list-item-pros'>Gives a natural-looking brightening effect</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Light coverage</li></ul></div></div>            </div>        </div><h2 id="12-sephora-collection-best-skin-ever-color-corrector">12. Sephora Collection Best Skin Ever Color Corrector</h2>        <div class="featured_product_block featured_block_standard" data-id="f189d66e-d261-4638-be58-4f344920cbba">            <a href="https://www.sephora.co.uk/p/sephora-collection-best-skin-ever-color-corrector-5ml" data-model-name="Best Skin Ever Color Corrector" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/VAsjXueVyeRLfJSdaVQdv7.jpg" alt="Sephora Collection Best Skin Ever Color Corrector 5ml"><span class='featured__label standard__label'>Best colour-correcting drugstore concealer</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sephora Collection</div>                                        <div class="featured__title">Best Skin Ever Color Corrector</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Depending on the shade you choose, this colour corrector neutralises everything from dark circles and redness to discolouration with a thin, easy-to-blend formula. It melts into the skin instantly, allowing any foundation applied on top to look smoother and more effective. The lightweight texture won’t pill or feel heavy under layers. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Neutralises appearance of discolouration</li><li class='list-item list-item-pros'>Easy to blend</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Some users experience creasing within a few hours</li></ul></div></div>            </div>        </div><h2 id="13-make-up-for-ever-hd-skin-full-cover-concealer">13. Make Up For Ever HD Skin Full Cover Concealer</h2>        <div class="featured_product_block featured_block_standard" data-id="91aa96f6-63be-45f1-bb96-aae7fc5f011d">            <a href="https://www.lookfantastic.com/p/make-up-for-ever-hd-skin-full-cover-concealer-9ml-various-shades/17156210/" data-model-name="HD Skin Full Cover Concealer " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/wQGFHmgNzbGivwZZJoFSu7.webp" alt="Make Up for Ever Hd Skin Full Cover Concealer 9ml (various Shades)"><span class='featured__label standard__label'>Best drugstore concealer for covering scars</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Make Up for Ever </div>                                        <div class="featured__title">HD Skin Full Cover Concealer </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This high-performance concealer offers intense, precise coverage, so it is ideal for camouflaging scars and more stubborn marks. The formula is long-wearing, flexible, and resistant to creasing, making it especially suitable for long days or special occasions. Plus, despite its high coverage, it maintains a skin-like finish without looking heavy. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Very high/full coverage </li><li class='list-item list-item-pros'>Waterproof</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Can settle into fine lines for some users</li><li class='list-item list-item-cons'>Higher price point than other drugstore concealers</li></ul></div></div>            </div>        </div><h3 class="article-body__section" id="section-how-we-tested"><span>How We Tested</span></h3><p>To find the best concealers, we tested each product across a range of skin types, including dry, oily, sensitive, and mature skin. Every concealer was worn for full days to assess coverage, blendability, crease-resistance and longevity. We also compared how well they tackled specific concerns such as dark circles, acne, discolouration and scarring. Shade range, texture and ease of application were considered, alongside value for money and customer reviews.</p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ Bella Hadid Said She Almost Texted Rihanna to Tell Her How Good *This* Beauty Product Is ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/bella-hadid-makeup-routine-uk</link>
                                                                            <description>
                            <![CDATA[ And the £9 moisturiser she buys "like eight times a month." ]]>
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                                                                        <pubDate>Tue, 27 May 2025 06:00:10 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Kaitlyn McLintock ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/pW7dVwYVTXbhFna2FvH29R.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that&#039;s writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she&#039;s not writing, researching, or testing beauty products, she&#039;s working through an ever-growing book collection or swimming in the Great Lakes. &lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@bellahadid]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Bella Hadid]]></media:description>                                                            <media:text><![CDATA[Bella Hadid]]></media:text>
                                <media:title type="plain"><![CDATA[Bella Hadid]]></media:title>
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                                <figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="uwRM5348QvHzqkWgh5jEcM" name="491516172_18542059162004078_6392469660337102516_n" alt="Bella Hadid" src="https://cdn.mos.cms.futurecdn.net/uwRM5348QvHzqkWgh5jEcM.jpg" mos="" align="middle" fullscreen="" width="1440" height="1440" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DI7HE3QylzB/?hl=en&img_index=9">@bellahadid</a>)</span></figcaption></figure><p>There's no doubt that Bella Hadid is one of the internet's biggest beauty muses. From her <a href="https://www.whowhatwear.com/uk/beauty/makeup/bella-hadid-five-minute-makeup-routine">five-minute makeup routine</a> to her new <a href="https://www.whowhatwear.com/beauty/hair/bella-hadid-honey-blonde-hair-colour">French Riviera blonde</a>, she constantly inspires her 61 million (!) followers to try new beauty looks and products. And I, a beauty editor, am among those 61 million followers. </p><p>So, when I found out she was featured in <em>Vogue</em>'s latest Beauty Secrets video, I clicked play faster than you could say supermodel. Throughout the nearly 17-minute-long <a href="https://www.youtube.com/watch?v=539npAj_I0Y">video</a>, Hadid walks through her complete beauty routine, from skin prep to daytime makeup, and finally, a nighttime look. She shares the £9 drugstore moisturiser she buys "like eight times a month," and her all-time favourite Fenty Beauty product. The latter is so good, she reveals it *almost* inspired a text to Rihanna. Keep scrolling to see the standout items from Hadid's routine.  </p>        <div class="featured_product_block featured_block_standard" data-id="0c76dd0c-421a-4aa5-93d2-357bea7c9274">            <a href="https://www.lookfantastic.com/p/fenty-beauty-match-stix-contour-skinstick-7.1g-various-shades/15654350/" data-model-name="Match Stix Matte Contour Skinstick in Suedish " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zukNEKwKjzsL9Qsfbmsp3o.jpg" alt="Match Stix Matte Contour Skinstick"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Fenty Beauty by Rihanna</div>                                        <div class="featured__title">Match Stix Matte Contour Skinstick in Suedish </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>"Rihanna, I love this," Hadid says, as she swipes it on her skin to sculpt and contour her face. "I almost sent her a picture a couple of months ago, but I was like, 'She's busy. I know that she's busy, and the last thing she wants is a text from me telling her how good her beauty stick is, but it's really good. So, Rih, if you're watching this, honey, you did that job." </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="2f4ad5bf-bc73-4f9a-9d69-e000b95d0b2a">            <a href="https://www.boots.com/weleda-skin-food-30ml-10253367" data-model-name="Skin Food Original Moisturiser" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/W44hndmx8js3zMQ8yTJUMK.webp" alt="Weleda, Skin Food Original Ultra-Rich Moisturizer Cream"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Weleda</div>                                        <div class="featured__title">Skin Food Original Moisturiser</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Here's the drugstore moisturiser Hadid says she can't get enough of. <a href="https://www.whowhatwear.com/weleda-skin-food-night-cream">Weleda's Skin Food Cream</a> is an iconic product that's loved by beauty editors and makeup artists alike. "I go through like eight of these a month," Hadid says. "I buy them from CVS, and I'm obsessed with them. I have the little versions and the big versions." </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="9327a2df-8fe3-431c-aebb-c98f9f673340">            <a href="https://www.boots.com/clinique-moisture-surge-sheertint-hydrator-spf-25-40ml-10265149" data-model-name="Moisture Surge Sheertint Hydrator Broad Spectrum SPF 25 Tinted Moisturizer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/T8WEqWBvA5LoT3u45BcuxA.jpg" alt="Moisture Surge™ Sheertint Hydrator Broad Spectrum Spf 25 Tinted Moisturizer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CLINIQUE</div>                                        <div class="featured__title">Moisture Surge Sheertint Hydrator Broad Spectrum SPF 25 Tinted Moisturizer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>When it comes to all-over base makeup, Hadid opts for this natural-looking tinted moisturiser for daytime (I like that it offers SPF 25 for extra sun protection). "This makes me feel like I've just gone to the beach." I think for a natural look, just to have something that's a tinted moisturiser is really nice." </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="401788f9-935d-4fbe-b41e-ff070ffd3c33">            <a href="https://www.boots.com/milani-conceal-perfect-2-in-1-foundation-10270975" data-model-name="Conceal + Perfect 2-In-1 Foundation + Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/HfWjEeHWYEGE5fFWf4xju4.webp" alt="Milani Conceal + Perfect 2-In-1 Foundation + Concealer - 05a Natural Beige - 1 Fl Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Milani</div>                                        <div class="featured__title">Conceal + Perfect 2-In-1 Foundation + Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>For more coverage, namely for her nighttime look, Hadid uses this drugstore foundation-concealer hybrid. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="acf3efa7-4451-4501-ba08-322d2460653a">            <a href="https://www.cultbeauty.co.uk/p/saie-dew-bronze-soft-focus-effortless-liquid-bronzer-12ml-various-shades/15298432/" data-model-name="Dew Bronze Soft-Focus Liquid Bronzer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/utPvgbvCSfL2Jf6fedX2UK.jpg" alt="Dew Bronze Soft-Focus Sculpting Liquid Bronzer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Saie</div>                                        <div class="featured__title">Dew Bronze Soft-Focus Liquid Bronzer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>"I put this right on top of the Clinique," Hadid says, as she blends Saie's Dew Bronze Soft-Focus Liquid Bronzer all over her face for a sunlit glow. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="3ac5adb3-3107-4d2f-aa27-f1f5c7e4737d">            <a href="https://www.boots.com/physicians-formula-murumuru-butter-bronzer-light-bronzer-10269663" data-model-name="Butter Bronzer in Deep" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/JAMkupjogkAcucvYaFgazP.webp" alt="Physician's Formula, Butter Bronzer in Deep"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Physician's Formula</div>                                        <div class="featured__title">Butter Bronzer in Deep</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Another makeup product Hadid buys from CVS is this iconic item is her bronzer. She applies it all over her skin "to make it really look like we went to the beach, even though we didn't." </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="273b10bd-9be6-40ca-861b-457cb8b55732">            <a href="https://www.lookfantastic.com/p/make-up-for-ever-hd-skin-all-in-one-palette-harmony-various-shades/15006725/" data-model-name="HD Skin Face Essentials Longwear Full Face Cream Palette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/bVXq44P9AruyLcdAirxLh8.jpg" alt="Hd Skin Face Essentials – Longwear Full Face Cream Palette"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MAKE UP FOR EVER</div>                                        <div class="featured__title">HD Skin Face Essentials Longwear Full Face Cream Palette</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>For a little extra coverage in the areas she wants it, Hadid uses this multipurpose face palette from Make Up For Ever. It contains highlighter, blush, and contour shades that are designed to be mixed and matched for a customised finish. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="edfae40a-84bc-4fe7-b229-87d1c3fd40b8">            <a href="https://www.lookfantastic.com/p/fenty-beauty-killawatt-freestyle-highlighter-various-shades/15654344/" data-model-name="Killawatt Freestyle Highlighter in Afternoon Snack/mo' Hunny" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/AwoqgEVeY2FuK28S8juGcY.png" alt="Killawatt Freestyle Highlighter - Afternoon Snack/mo' Hunny"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>FENTY BEAUTY by Rihanna</div>                                        <div class="featured__title">Killawatt Freestyle Highlighter in Afternoon Snack/mo' Hunny</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Yet another Fenty Beauty product Hadid swears by. She applies this golden highlighter duo to the high points of her face, including her cheekbones, nose, and eyes. "I mix them both," she says. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="91a90e33-7dd2-482f-8aed-c54125aee3fb">            <a href="https://www.rhodeskin.com/en-gb/products/pocket-blush-toasted-teddy?" data-model-name="Pocket Blush in Toasted Teddy" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Agc87osrgVGPYgzSJWJ4Lf.jpg" alt="Pocket Blush Toasted Teddy — Default Title"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>rhode</div>                                        <div class="featured__title">Pocket Blush in Toasted Teddy</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Hadid's favourite blushes are from <a href="https://www.whowhatwear.com/beauty/makeup/rhode-peptide-lip-treatment-review">Rhode</a>, her friend Hailey Bieber's brand. She loves Sleepy Girl, a soft mauve shade, and Toasted Teddy, a terra-cotta hue she uses to create a sunburnt effect on her cheeks.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="4a835392-c135-4501-b904-9dc20e556f76">            <a href="https://www.lookfantastic.com/p/make-up-for-ever-artist-colour-pencil-eye-lip-and-brow-pencil-1.41g-various-shades/13425900/" data-model-name="Artist Color Pencil Longwear Lip Liner in Anywhere Caffeine" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/keX67zsHkAcr2Hb3xmeiqL.jpg" alt="Artist Color Pencil Longwear Lip Liner"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MAKE UP FOR EVER</div>                                        <div class="featured__title">Artist Color Pencil Longwear Lip Liner in Anywhere Caffeine</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Hadid says this is her favorite lip liner. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="5276e758-44b5-4da9-9016-a1623b442881">            <a href="https://www.cultbeauty.co.uk/p/isamaya-lash-lasso-lash-wrap-mascara-dead-of-night-8.1ml/15321111/" data-model-name="Isamaya Lash Lasso Lash Wrap Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/cPsn5Bdkpg44eqBAhEkmgS.jpg" alt="Isamaya Lash Lasso - Lash Wrap Mascara"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Shopbop</div>                                        <div class="featured__title">Isamaya Lash Lasso Lash Wrap Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Hadid's mascara of choice? This chic, volumizing mascara from the Italian brand Isamaya. Talk about luxe packaging…</p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ I Officially Crown This Unassuming £4 Lip Liner My Holy-Grail Makeup Product ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/rimmel-cappuccino-lip-liner-review</link>
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                            <![CDATA[ It rivals every luxury liner I've tried. ]]>
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                                                                        <pubDate>Sun, 16 Feb 2025 07:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Vousden ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/gAzaoYGTZ8hRaDZiKgz6L6.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;a href=&quot;https://www.eleanorvousden.com/&quot;&gt;&lt;u&gt;Eleanor Vousden &lt;/u&gt;&lt;/a&gt;is the beauty editor for &lt;a href=&quot;https://www.whowhatwear.co.uk/author/eleanor-vousden&quot;&gt;&lt;u&gt;Who What Wear UK&lt;/u&gt;&lt;/a&gt;. She was previously deputy editor at &lt;a href=&quot;https://hji.co.uk/author/eleanor&quot;&gt;&lt;u&gt;Hairdressers Journal&lt;/u&gt;&lt;/a&gt;, health writer at &lt;a href=&quot;https://www.womanandhome.com/author/eleanor-vousden/&quot;&gt;&lt;u&gt;Woman &amp;amp; Home&lt;/u&gt;&lt;/a&gt; and junior beauty editor at beauty website &lt;a href=&quot;https://www.eleanorvousden.com/powder&quot;&gt;&lt;u&gt;Powder. &lt;/u&gt;&lt;/a&gt; She has also contributed to &lt;a href=&quot;https://www.wallpaper.com/author/eleanor-vousden&quot;&gt;&lt;u&gt;Wallpaper &lt;/u&gt;&lt;/a&gt; and &lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Elle &lt;/u&gt;&lt;/a&gt;&lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Collections &lt;/u&gt;&lt;/a&gt; with written and styling work.&lt;br&gt;&lt;br&gt;Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the &lt;a href=&quot;https://www.bsme.com/talent-awards-judge-comments&quot;&gt;&lt;u&gt;BSME Talent Awards &lt;/u&gt;&lt;/a&gt;for her work on Powder and also contributed to the title winning Website of the Year at the &lt;a href=&quot;https://www.inpublishing.co.uk/articles/ppa-digital-awards-2016-the-winners-3808&quot;&gt;&lt;u&gt;PPA Awards&lt;/u&gt;&lt;/a&gt;. &lt;br&gt;&lt;br&gt;Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson. &lt;br&gt;&lt;br&gt;She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle. When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@eleanorvousden for Who What Wear UK]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Eleanor wearing Rimmel cappuccino lip liner]]></media:description>                                                            <media:text><![CDATA[Eleanor wearing Rimmel cappuccino lip liner]]></media:text>
                                <media:title type="plain"><![CDATA[Eleanor wearing Rimmel cappuccino lip liner]]></media:title>
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                                <p>Even as a beauty editor who has tried almost every <a href="https://www.whowhatwear.com/uk/best-lip-liners" target="_blank">lip liner </a>going, many of them have left me pretty disappointed. Some are too dry and drag across my skin, and others are just too creamy to have any real lasting power. I also don't like the idea of paying upwards of £20 on a luxury lip liner. More often than not I end up choosing the wrong shade anyway (I always end up with something way too warm-toned or just too dark).<br><br>So, one day I made my way down to my local shop to find a trusty drugstore lip liner. As I was crawling to my next payday, I challenged myself to find one for under £5 and came across <a href="https://www.boots.com/rimmel-lasting-finish-8hr-lip-liner-10286732" target="_blank">Rimmel Lasting Power Lip Liner in Cappuccino </a>(£4)—the last one on the shelf. Little did I know I'd just found my holy-grail lip liner, and since then I've never looked back.</p><h2 id="rimmel-lasting-power-liner-in-cappucinno">Rimmel Lasting Power Liner in Cappucinno</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="2kXLvwmuDVvBh4EtgMuAyD" name="rimmel cappuccino lip liner review" alt="Rimmel Cappuccino lip liner on marble surface" src="https://cdn.mos.cms.futurecdn.net/2kXLvwmuDVvBh4EtgMuAyD.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/eleanorvousden/?hl=en">@eleanorvousden</a> for Who What Wear UK)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="dd1fa0c0-d31a-41cf-bdfc-8f7522eda304">            <a href="https://www.boots.com/rimmel-lasting-finish-8hr-lip-liner-10286732" data-model-name="Lasting Finish 8hr Lip Liner in Cappuccino" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/XoBjy4EHsmdLKdEwhch4kd.webp" alt="Rimmel Lasting Finish 8hr Lip Liner (various Shades)"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rimmel </div>                                        <div class="featured__title">Lasting Finish 8hr Lip Liner in Cappuccino</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Why I love it:</strong> Aside from being a very affordable lip liner, the texture is perfect. It's not so dry that it tugs on lips but isn't too creamy either, meaning it actually stays put. It glides on and is easily blended if you want a blurred effect, but can also deliver a crisp line. The colour is the perfect cool-toned brown that can lay the foundation for a nude lipstick or for a lip gloss combo.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Affordable</li><li class='list-item list-item-pros'>Long-lasting</li><li class='list-item list-item-pros'>Easy to apply</li><li class='list-item list-item-pros'>Sharpens well</li><li class='list-item list-item-pros'>Equally as good as more expensive lip liners</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>It's often sold out (for good reason), so can be hard to get hold of</li></ul></div></div>            </div>        </div><h2 id="the-shade-and-formula">The Shade and Formula</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="2sruZNybtcvTCjrxDcmCxD" name="rimmel cappuccino lip liner review" alt="Rimmel Cappuccino lip liner swatch" src="https://cdn.mos.cms.futurecdn.net/2sruZNybtcvTCjrxDcmCxD.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/eleanorvousden/?hl=en">@eleanorvousden</a> for Who What Wear UK)</span></figcaption></figure><p>Cappuccino is a true cool-toned brown. I often find most brown lip liners lean too warm or too dark for my complexion, but this one adds the right amount of definition without looking too harsh. As someone with light skin, it's a good neutral brown that would also suit medium and tan complexions. However, if you have a deeper complexion, it may look more natural. If you want something more bold, I've heard the shade <a href="https://www.amazon.co.uk/Rimmel-Lasting-Finish-Liner-Shade/dp/B08CG1G7FV/ref=asc_df_B08CFMTMK6" target="_blank">Brownie Pie</a> (£4) is a good alternative.<br><br>As for the formula, it's really easy to apply. It's creamy and glides effortlessly onto the lips. If you're going for a contoured lip or blurred look, it's easy enough to blur into your lips, but equally, if you're looking for a precise line this lip liner can achieve it as well. It's so fool-proof, in fact, that I carry it as my main lip liner in my handbag as it's so easy to use and I know it pairs well with anything I apply on top—usually a lip gloss or a <a href="https://www.whowhatwear.com/uk/best-lip-oils" target="_blank">lip oil</a>. <br><br>While I'm not someone who typically overlines my lips (mostly because I'm truly awful at it), this shade acts as a good contour if you're wanting to go outside the lines slightly to make your lips look more full and plump. It's also easy to sharpen, so you can always get a precise nib. What's not to love?</p><h2 id="before-applying-rimmel-cappuccino-lip-liner">Before Applying Rimmel Cappuccino Lip Liner</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="ZT4ZXn5WaFGdA6eugN7c6E" name="rimmel cappuccino lip liner review" alt="Before applying Rimmel Cappuccino lip liner" src="https://cdn.mos.cms.futurecdn.net/ZT4ZXn5WaFGdA6eugN7c6E.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/eleanorvousden/?hl=en">@eleanorvousden</a> for Who What Wear UK)</span></figcaption></figure><h2 id="after-applying-rimmel-cappuccino-lip-liner">After Applying Rimmel Cappuccino Lip Liner</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="5AmNuhfvY46aovRuqHc26E" name="rimmel cappuccino lip liner review" alt="After applying Rimmel Cappuccino lip liner" src="https://cdn.mos.cms.futurecdn.net/5AmNuhfvY46aovRuqHc26E.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/eleanorvousden/?hl=en">@eleanorvousden</a> for Who What Wear UK)</span></figcaption></figure><p>I really love the cool-toned shade of this lip liner, which I usually pair with a clear gloss or a tinted lip oil. But what's also great about it is that, lightly applied, it leans more pink, but if you want more intensity it can be layered up for a '90s-inspired brown. Whatever your preference, it applies and blends like a dream, and I like that it gives my lips definition without looking too 'done'.</p><p>As for its longevity, this is a really long-lasting lip liner for the price. Even after eating and hours of wear, it lasts. I'd definitely look at topping up throughout the day, but there is no chance of this disappearing into thin air.</p><h2 id="rimmel-cappuccino-lip-liner-with-gloss">Rimmel Cappuccino Lip Liner With Gloss</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="FMiUxZkfYzDUUUhV73H46E" name="rimmel cappuccino lip liner review" alt="Rimmel Cappuccino lip liner with lip gloss combo" src="https://cdn.mos.cms.futurecdn.net/FMiUxZkfYzDUUUhV73H46E.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/eleanorvousden/?hl=en">@eleanorvousden</a> for Who What Wear UK)</span></figcaption></figure><p>After speaking with the Rimmel team, I found out that the lip combo everyone rates with the Cappuccino lip liner is the <a href="https://www.lookfantastic.com/p/rimmel-london-thrill-seeker-glassy-lip-gloss-10ml-various-shades/14889272/" target="_blank">Rimmel Thrill Seeker Glassy Gloss in Coco Sugar</a> (£9). And I have to agree, I love this clear gloss on top of the liner. It adds a glassy yet non-sticky sheen and deliciously smells like jelly pick 'n' mix sweets.</p><h2 id="the-verdict">The Verdict</h2><p>I can easily say that this lip liner will be a forever staple in my makeup bag, as well as my main bag for on the go touch-ups. Not only is the lasting power incredible, but it actually lasts a lot longer on my lips than some of the more expensive lip liners I've tried. The Cappuccino shade is versatile enough for day-to-day and suits most skin tones too. Overall, if you want a great lip liner I'd highly recommend it. I'd easily pay four times the price for this affordable formula, but the fact it costs less than an actual cappuccino is even better.</p>
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                                                            <title><![CDATA[ These Are the 18 Best Foundations for Dark Skin, According to a Beauty Editor ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/best-foundations-for-dark-skin</link>
                                                                            <description>
                            <![CDATA[ Glowy, gorgeous and melanated. ]]>
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                                                                        <pubDate>Thu, 28 Sep 2023 16:15:38 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 14:17:16 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Ata-Owaji Victor ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                <figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="nHjjH3cYKST2tairvoNhYR" name="" alt="best-foundations-for-dark-skin-309739-1696529068594-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1696529068594-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1696529068594-main.jpg" align="middle" fullscreen="" width="900" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/ataowaji/?hl=en" target="_blank" data-name="credit" data-location="TKTK" data-location-name="photo_credit">@ATAOWAJI</a> FOR WHO WHAT WEAR UK)</span></figcaption></figure><p>There's no denying that <a href="https://www.whowhatwear.com/best-foundations" target="_blank" data-original-url="https://www.whowhatwear.co.uk/best-foundations">foundations</a> formulated for deeper skin tones have come a long way over the past few years. <a href="https://www.whowhatwear.com/best-nude-lip-gloss-for-dark-skin" target="_blank" data-original-url="https://www.whowhatwear.co.uk/best-nude-lip-gloss-for-dark-skin">Expansive, inclusive shade ranges</a> that don’t leave you looking like Casper are no longer few and far between, but even without having to employ hacks like colour mixing, finding the perfect shade and finish can still feel like a minefield.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1125px;"><p class="vanilla-image-block" style="padding-top:177.78%;"><img id="XXuVvNmLe77gRGeZuCMGBV" name="" alt="best-foundations-for-dark-skin-309739-1695967237766-image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1695967237766-image.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1695967237766-image.jpg" align="middle" fullscreen="" width="1125" height="2000" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/ataowaji/?hl=en" target="_blank" data-name="credit" data-location="TKTK" data-location-name="photo_credit">@ATAOWAJI</a> FOR WHO WHAT WEAR UK)</span></figcaption></figure><p><span style="font-weight: 400;">As other Black and darker-skinned women will know all too well, we have to consider more than just finish and wear when it comes to foundation shopping: Can I easily colour-match online with this brand? Does this foundation have multiple undertone options? Will it leave my skin with a grey tinge? </span>In order to help cut through the noise, I've rounded up the very best foundations for darker skin tones, from old favourites to the best of the new launches, to make shopping for foundation for darker skin tones a breeze.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4032px;"><p class="vanilla-image-block" style="padding-top:66.20%;"><img id="nNnrEkL6KHiDGVQoB3RG3D" name="" alt="best-foundations-for-dark-skin-309739-1695973623505-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1695973623505-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1695973623505-main.jpg" align="middle" fullscreen="" width="4032" height="2669" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/ataowaji/?hl=en" target="_blank" data-name="credit" data-location="TKTK" data-location-name="photo_credit">@ATAOWAJI</a> FOR WHO WHAT WEAR UK)</span></figcaption></figure><p>And it make it <em>even</em> easier for you, I’ve broken up this comprehensive list of 18 foundations into three categories—<a href="https://www.whowhatwear.com/best-glowing-foundations" target="_blank" data-original-url="https://www.whowhatwear.co.uk/best-glowing-foundations">dewy</a>, <a href="https://www.whowhatwear.com/best-bb-creams" target="_blank" data-original-url="https://www.whowhatwear.co.uk/best-bb-creams">skin-like</a> and <a href="https://www.whowhatwear.com/best-full-coverage-foundations" target="_blank" data-original-url="https://www.whowhatwear.co.uk/best-full-coverage-foundations">full coverage</a>—in order to hone in on exactly what makes each option worthy of a spot on the list, and so you can find one that suits your needs.</p><p>From new-school Fenty to a skin-caring option from By Terry and <a href="https://www.whowhatwear.com/best-new-beauty-products" target="_blank" data-original-url="https://www.whowhatwear.co.uk/best-new-beauty-products/slide16">Glossier's latest launch</a>, scroll for the 18 best foundations for darker skin tones. </p><h2 id="shop-the-18-best-foundations-for-dark-skin">Shop the 18 Best Foundations for Dark Skin:</h2><h2 id="the-dewy-darlings">THE DEWY DARLINGS </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="8hMuTBp3r9KjH8dPusJN8H" name="" alt="best-foundations-for-dark-skin-309739-1695967243920-image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1695967243920-image.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1695967243920-image.jpg" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/ataowaji/?hl=en" target="_blank" data-name="credit" data-location="TKTK" data-location-name="photo_credit">@ATAOWAJI</a> FOR WHO WHAT WEAR UK)</span></figcaption></figure><p>I love a dewy base, but this means that I'm all too aware of the very thin line between dewy and sweaty when it comes to foundation. Here are my favourite dark-skin-friendly foundations that bring the glow without the grease. </p><h2 id="1-by-terry-hyaluronic-hydra-foundation">1. By Terry Hyaluronic Hydra Foundation </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="NTmng5aecJmrEDfh2GFR4L" name="" alt="best-foundations-for-dark-skin-309739-1696529106331-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1696529106331-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1696529106331-main.jpg" align="middle" fullscreen="" width="900" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/ataowaji/?hl=en" target="_blank" data-name="credit" data-location="TKTK" data-location-name="photo_credit">@ATAOWAJI</a> FOR WHO WHAT WEAR UK)</span></figcaption></figure><p>My new autumn favourite! I'd describe this as a foundation-skincare hybrid option, thanks to the addition of hyaluronic acid. Glossy enough to create a seamless finish that glows with coverage, it makes my skin feel bouncy, and the serum-esque bottle and pipette applicator make the application process feel like an extension of my morning skincare routine. I would like to see a wider undertone option, however. </p><p><span class="Apple-converted-space"><strong><strong>Undertone Variation: </strong>4.5/10</strong></span></p><p><strong>Online Shade Match: 7/10</strong></p>        <div class="featured_product_block featured_block_standard" data-id="0cd09102-18c7-484d-bb1d-b54de07ce800">            <a href="https://www.awin1.com/cread.php?awinmid=22773&awinaffid=250777&ued=https%3A%2F%2Fwww.sephora.co.uk%2Fp%2FBY-TERRY-Hyaluronic-Hydra-Foundation-SPF30-30ml-FR%3Fcurr%3DGBP%26option%3D74474curr%3DGBP%26gclid%3DCjwKCAjwyNSoBhA9EiwA5aYlbyKv1_DfXO4jBMZXbTKTcptHFp89XsY1win2-kIZ8rI4lRfhoP8JmxoCk2wQAvD_BwE%26gclsrc%3Daw.ds" data-model-name="Hyaluronic Hydra Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1695936985971-main.jpg" alt="By Terry + Hyaluronic Hydra Foundation"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>By Terry</div>                                        <div class="featured__title">Hyaluronic Hydra Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong><em><a href="https://www.sephora.co.uk/p/BY-TERRY-Hyaluronic-Hydra-Foundation-SPF30-30ml-FR?curr=GBP&option=74474curr=GBP&gclid=CjwKCAjwyNSoBhA9EiwA5aYlbyKv1_DfXO4jBMZXbTKTcptHFp89XsY1win2-kIZ8rI4lRfhoP8JmxoCk2wQAvD_BwE&gclsrc=aw.ds&utm_source=awin&utm_medium=affiliate&utm_campaign=Clique+Inc&awinid=22773&awc=22773_1696008575_992b7a901a17ecfffb4010a83b1d65da" target="_blank">What other buyers thought:</a> </em></strong><em>"</em><em>I bought this foundation on an impulse buy but I have fallen in love. I've always been a full-coverage type of girl however after a day of heavy makeup I most definitely break out so I wanted to try something a little lighter. By Terry foundation is my new skin secret. I have worn this foundation and had so many compliments about how fresh and glowy my skin looks and after a full day wearing this foundation no spots in sight." [SIC]</em></p>                </div>                            </div>        </div><h2 id="2-westman-atelier-vital-skincare-complexion-drops">2. Westman Atelier Vital Skincare Complexion Drops </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="6LwL4TvptRD67mMHhcQunE" name="" alt="best-foundations-for-dark-skin-309739-1696529132783-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1696529132783-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1696529132783-main.jpg" align="middle" fullscreen="" width="900" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/ataowaji/?hl=en" target="_blank" data-name="credit" data-location="TKTK" data-location-name="photo_credit">@ATAOWAJI</a> FOR WHO WHAT WEAR UK )</span></figcaption></figure><p>It was a great day for this beauty editor when I discovered these drops—a product that feels genuinely innovative. This foundation applies like a light facial oil and yet somehow blends out (preferably using fingers) into a soft-coverage, dewy foundation. The brainchild of celebrity makeup artist Gucci Westman, I found it easy to shade-match, but due to its unusual texture, it's one that I'd advise testing in real life to make sure it's right for you. </p><p><span class="Apple-converted-space"><strong>Undertone Variations: 7/10</strong></span></p><p><strong></strong></p><p>Online Shade Match: 9.5/10</p>        <div class="featured_product_block featured_block_standard" data-id="fadf1069-f161-4f2d-92b4-c83bb80b0b5c">            <a href="https://www.awin1.com/cread.php?awinmid=29063&awinaffid=250777&ued=https%3A%2F%2Fwww.cultbeauty.co.uk%2Fwestman-atelier-vital-skincare-complexion-drops-30ml-various-shades%2F13923804.html%3Faffil%3Dthggpsad%26switchcurrency%3DGBP%26shippingcountry%3DGB%26variation%3D13923809%26gclid%3DCjwKCAjwyNSoBhA9EiwA5aYlb827msnvy0vmAiie2VQl0Y7NEayc0ch6it6L0uHKw3a4C0EexWvrfRoCitEQAvD_BwE%26gclsrc%3Daw.ds" data-model-name="Vital Skincare Complexion Drops" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1695937203573-main.jpg" alt="Westman Atelier + Vital Skincare Complexion Drops"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Westman Atelier</div>                                        <div class="featured__title">Vital Skincare Complexion Drops</div>                                    </div>                <div class="subtitle__description">                                                            <p><a href="https://www.cultbeauty.co.uk/westman-atelier-vital-skincare-complexion-drops-30ml-various-shades/13923804.html?affil=thggpsad&switchcurrency=GBP&shippingcountry=GB&variation=13923809&gclid=CjwKCAjwyNSoBhA9EiwA5aYlb827msnvy0vmAiie2VQl0Y7NEayc0ch6it6L0uHKw3a4C0EexWvrfRoCitEQAvD_BwE&gclsrc=aw.ds&affil=awin&utm_content=http%3A%2F%2Fwww.whowhatwear.co.uk%2F&utm_term=Editorial+Content&utm_source=AWin_250777&utm_medium=affiliate&utm_campaign=AffiliateWin&sv1=affiliate&sv_campaign_id=250777&awc=29063_1696512897_a9d9bc69d0d9968cb25bff007d86f0e7" target="_blank">What other buyers thought:</a> "<em>I’ve used these complexion drops a few times now and absolutely love them. They are very light and moisturising on the skin and give you a really natural coverage. Like my skin but way better." [SIC]</em> </p>                </div>                            </div>        </div><h2 id="3-glossier-stretch-fluid-foundation">3. Glossier Stretch Fluid Foundation </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="tqH3Y5wqVKadNN5EM5zZqP" name="" alt="best-foundations-for-dark-skin-309739-1696529176319-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1696529176319-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1696529176319-main.jpg" align="middle" fullscreen="" width="900" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/ataowaji/?hl=en" target="_blank" data-name="credit" data-location="TKTK" data-location-name="photo_credit">@ATAOWAJI</a> FOR WHO WHAT WEAR UK)</span></figcaption></figure><p>This lightweight, easy-to-build foundation surprised me with its seamless coverage and adaptability. It didn’t dramatically crease and cake in my laughter lines like a lot of other foundations, so it's a new contender for my everyday go-to. It’s also a fantastically breathable option for anyone who doesn't typically like the feel of foundation but also isn't into the full "Glossier" look (skin-first, barely there). One caveat: For full, night-out glam, this gel-cream texture might be a tad too sheer. </p><p><strong>Undertones Variations: 10/10</strong></p><p><span class="Apple-converted-space"><strong>Online Shade Match: 9.5/10</strong></span></p>        <div class="featured_product_block featured_block_standard" data-id="0c53b978-9b24-4ad5-b716-e45ac2dbe54f">            <a href="https://www.awin1.com/cread.php?awinmid=29063&awinaffid=250777&ued=https%3A%2F%2Fwww.sephora.co.uk%2Fp%2FGLOSSIER-Stretch-Fluid-Foundation-30ml%3Fcurr%3DGBP%26option%3D82666curr%3DGBP%26gclid%3DCjwKCAjwyNSoBhA9EiwA5aYlb6FJmTfH2TNz-a8Ga5vRyrdOlq8jyQ5LHQJBn5fRB4Xd-Rb7IwPdzRoCA6oQAvD_BwE%26gclsrc%3Daw.ds" data-model-name="Stretch Fluid Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1695937315010-main.jpg" alt="Glossier + Stretch Fluid Foundation"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Glossier</div>                                        <div class="featured__title">Stretch Fluid Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><em><a href="https://www.sephora.co.uk/p/GLOSSIER-Stretch-Fluid-Foundation-30ml?curr=GBP&option=82666curr=GBP&gclid=CjwKCAjwyNSoBhA9EiwA5aYlb6FJmTfH2TNz-a8Ga5vRyrdOlq8jyQ5LHQJBn5fRB4Xd-Rb7IwPdzRoCA6oQAvD_BwE&gclsrc=aw.ds&affil=awin&utm_content=http%3A%2F%2Fwww.whowhatwear.co.uk%2F&utm_term=Editorial+Content&utm_source=AWin_250777&utm_medium=affiliate&utm_campaign=AffiliateWin&sv1=affiliate&sv_campaign_id=250777&awc=29063_1696513713_95145d3d66f18d1b88814aec4db6241e" target="_blank"><strong>What other buyers thought</strong></a><strong><a href="https://www.sephora.co.uk/p/GLOSSIER-Stretch-Fluid-Foundation-30ml?curr=GBP&option=82666curr=GBP&gclid=CjwKCAjwyNSoBhA9EiwA5aYlb6FJmTfH2TNz-a8Ga5vRyrdOlq8jyQ5LHQJBn5fRB4Xd-Rb7IwPdzRoCA6oQAvD_BwE&gclsrc=aw.ds&affil=awin&utm_content=http%3A%2F%2Fwww.whowhatwear.co.uk%2F&utm_term=Editorial+Content&utm_source=AWin_250777&utm_medium=affiliate&utm_campaign=AffiliateWin&sv1=affiliate&sv_campaign_id=250777&awc=29063_1696513713_95145d3d66f18d1b88814aec4db6241e" target="_blank">:</a> </strong>"I rarely wear foundation but this has become a new staple. It evens my skin tone out perfectly and I can build it from light-medium without it feeling cakey. If you have combo skin I recommend lightly setting it with powder in places you get oily. The undertones of this is amazing it perfectly matches my skin. As an olive-undertone foundations are a hit or miss but this is definitely a hit! Highly Recommend!!" [SIC]</em></p>                </div>                            </div>        </div><h2 id="4-saie-glowy-super-skin-foundation">4. Saie Glowy Super Skin Foundation </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="Kfo6i9foD5kq9pUQGsUmBC" name="" alt="best-foundations-for-dark-skin-309739-1696529207452-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1696529207452-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1696529207452-main.jpg" align="middle" fullscreen="" width="900" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/ataowaji/?hl=en" target="_blank" data-name="credit" data-location="TKTK" data-location-name="photo_credit">@ATAOWAJI</a> FOR WHO WHAT WEAR UK)</span></figcaption></figure><p>I loved this both because of its shade match and its<em> </em>even, medium coverage when applied with my favourite stippling brush. It has a lovely, natural finish, but in terms of staying power, its glowiness makes me lean towards recommending it for shorter periods of wear, making sure to powder any particularly oily areas. </p><p><strong>Undertones Variations: 7/10</strong></p><p><strong>Online Shade Match: 9.5/10</strong></p>        <div class="featured_product_block featured_block_standard" data-id="95b9945e-6555-4115-a65b-6d415efa7340">            <a href="https://www.awin1.com/cread.php?awinmid=29063&awinaffid=250777&ued=https%3A%2F%2Fwww.cultbeauty.co.uk%2Fsaie-glowy-super-skin-foundation-30ml-various-shades%2F14268528.html%3Faffil%3Dthggpsad%26switchcurrency%3DGBP%26shippingcountry%3DGB%26variation%3D14268564%26gclid%3DCjwKCAjwyNSoBhA9EiwA5aYlb3cphSrji-gvmSxHQfOzZ1s5eam0N_yGRne7T2AuRvruku__pbdmzRoCFlEQAvD_BwE%26gclsrc%3Daw.ds" data-model-name="Glowy Super Skin Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1695937388847-main.jpg" alt="Saie + Glowy Super Skin Foundation"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Saie</div>                                        <div class="featured__title">Glowy Super Skin Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><em><strong><a href="https://www.awin1.com/cread.php?awinmid=29063&awinaffid=250777&ued=https%3A%2F%2Fwww.cultbeauty.co.uk%2Fsaie-glowy-super-skin-foundation-30ml-various-shades%2F14268528.html%3Faffil%3Dthggpsad%26switchcurrency%3DGBP%26shippingcountry%3DGB%26variation%3D14268564%26gclid%3DCjwKCAjwyNSoBhA9EiwA5aYlb3cphSrji-gvmSxHQfOzZ1s5eam0N_yGRne7T2AuRvruku__pbdmzRoCFlEQAvD_BwE%26gclsrc%3Daw.ds" target="_blank">What other buyers thought:</a> </strong>This foundation is amazing. It looks natural on my skin, and it’s buildable if you want more full coverage. It does not feel heavy and gives a nice overall look. The foundation held up well throughout the day, even with me experiencing extreme heat and humidity. I’m really happy with this purchase, and I’ve already started recommending it to a few people." [SIC]</em></p>                </div>                            </div>        </div><h2 id="5-dior-forever-skin-glow-foundation-spf-15">5. Dior Forever Skin Glow Foundation SPF 15</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="Y3Dinr7BNh7i5Wq29PgExg" name="" alt="best-foundations-for-dark-skin-309739-1696529358270-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1696529358270-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1696529358270-main.jpg" align="middle" fullscreen="" width="900" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/ataowaji/?hl=en" target="_blank" data-name="credit" data-location="TKTK" data-location-name="photo_credit">@ATAOWAJI</a> FOR WHO WHAT WEAR UK )</span></figcaption></figure><p>The clue as to why this lightweight, easy-to-build foundation is so popular lies in its name. It surprised me with how seamlessly it both blended and stayed in place—this is another one that didn’t slip and settle into my laughter lines. I think it would be a fantastic base option for bridal makeup thanks to its perfect balance between a "your skin but better" glow and undetectable coverage. </p><p><strong>Undertones Variations: 8/10</strong></p><p><strong>Online Shade Match: 9/10</strong></p>        <div class="featured_product_block featured_block_standard" data-id="886137f0-ba1e-4010-9904-1feea07314c4">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=47916&murl=https://www.dior.com/en_gb/beauty/products/dior-forever-skin-glow-foundation-spf-15-Y0996398.htmlhttps://www.dior.com/en_gb/beauty/products/dior-forever-skin-glow-foundation-spf-15-Y0996398.html" data-model-name="Forever Skin Glow Foundation SPF 15" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1695973225899-main.jpg" alt="Dior + Forever Skin Glow Foundation SPF 15"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior</div>                                        <div class="featured__title">Forever Skin Glow Foundation SPF 15</div>                                    </div>                <div class="subtitle__description">                                                            <p><em><a href="https://www.sephora.co.uk/p/DIOR-Forever-Foundation-Glow-30ml?curr=GBP&option=72161curr=GBP&gclid=CjwKCAjw69moBhBgEiwAUFCx2DrvF3Wq-3Q7AN636NvEPjEa-PRePD-x00_Sx8vdUnjxZOxJy8PkzBoC1DAQAvD_BwE&gclsrc=aw.ds" target="_blank"><strong>What other buyers thought:</strong></a> Lovely foundation, gives high coverage and a flawless finish. The scent is pleasant and a little product goes a long way. I like to apply this foundation with a flat foundation brush and a buffer brush for a flawless finish."</em> [SIC]</p>                </div>                            </div>        </div><h2 id="the-skin-like-picks">The Skin-Like Picks</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="uEDjHrwziLgqWtmpTc56WR" name="" alt="best-foundations-for-dark-skin-309739-1695967239625-image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1695967239625-image.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1695967239625-image.jpg" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/ataowaji/?hl=en" target="_blank" data-name="credit" data-location="TKTK" data-location-name="photo_credit">@ATAOWAJI</a> FOR WHO WHAT WEAR UK)</span></figcaption></figure><p>No-makeup makeup more your thing? These foundations are for you. Below are the very best options that will leave dark skin looking like its truest self with just a little bit of coverage. Foundation? Where?</p><h2 id="1-estee-lauder-double-wear-sheer-long-wear-foundation-spf-20">1. Estée Lauder Double Wear Sheer Long-Wear Foundation SPF 20 </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="FB2cdGwFPuh9ebbhBBitCe" name="" alt="best-foundations-for-dark-skin-309739-1695973730957-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1695973730957-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1695973730957-main.jpg" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/ataowaji/?hl=en" target="_blank" data-name="credit" data-location="TKTK" data-location-name="photo_credit">@ATAOWAJI</a> FOR WHO WHAT WEAR UK)</span></figcaption></figure><p>If you love the cult-favourite foundation, then you’ll love its sheer-finish sister even more. The liquid formula is best quickly applied to the skin with fingers or a sponge for a lovely, soft finish. My only note is that I'd like to see this in a bottle about three times the size, but given its ultra-light yet even coverage, I won't protest too much. </p><p><strong>Undertone Variations: 8/10</strong></p><p><span class="Apple-converted-space"><strong>Online Shade Match: 10/10</strong></span></p>        <div class="featured_product_block featured_block_standard" data-id="70550099-b690-427c-9505-39ec7d2458be">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=40572&murl=https://www.esteelauder.co.uk/product/643/91039/product-catalog/makeup/face/foundations/double-wear/sheer-long-wear-foundation-spf-20?gclid=CjwKCAjw69moBhBgEiwAUFCx2ExvVoli2-uibZRoSqmXqqG2L_cNVnf3RF8zTC7r1x1GJuM0bSKpvxoC4VwQAvD_BwE&gclsrc=aw.ds&shade=1C1_Cool_Bone" data-model-name="Double Wear Sheer Long-Wear Foundation SPF 20" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1695937140711-main.jpg" alt="Estée Lauder + Double Wear Sheer Long-Wear Foundation SPF 20"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Estée Lauder</div>                                        <div class="featured__title">Double Wear Sheer Long-Wear Foundation SPF 20</div>                                    </div>                <div class="subtitle__description">                                                            <p><em><a href="https://www.sephora.co.uk/p/Estee-Lauder-Double-Wear-Sheer-Long-Wear-Foundation-SPF20-30ml?curr=GBP&option=71950curr=GBP&gclid=CjwKCAjw69moBhBgEiwAUFCx2I_KcyZrBU59_3biCwdk75A5cyPQufbE9oHk7iXdyF7-82WLqQ1pVRoCKP4QAvD_BwE&gclsrc=aw.ds" target="_blank">What other buyers thought:</a> "I was sent a sample of this foundation to try. If you want a very light coverage that feels natural then this fits the bill. I like a light foundation for going to the gym, general shopping, and around the house and this fits the bill. It is quite liquid rather than cream so took a bit of getting used to—apply more like a tinted moisturiser. It evens out skin tone leaving an almost 'not there' finish. For proper going out when a fuller make up is required I use a different foundation such as the Double Wear stay in place. I always use a transparent powder to finish any foundation." </em>[SIC]</p>                </div>                            </div>        </div><h2 id="2-haus-labs-triclone-skin-tech-medium-coverage-foundation">2. Haus Labs Triclone Skin Tech Medium Coverage Foundation </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="xSbBXGwxvTeFXsbrSSQMDn" name="" alt="best-foundations-for-dark-skin-309739-1696529371790-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1696529371790-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1696529371790-main.jpg" align="middle" fullscreen="" width="900" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/ataowaji/?hl=en" target="_blank" data-name="credit" data-location="TKTK" data-location-name="photo_credit">@ATAOWAJI</a> FOR WHO WHAT WEAR UK)</span></figcaption></figure><p>To say I was wowed by this foundation from Lady Gaga's makeup brand would be the understatement of the year. I had heard great things about its flexible texture and balanced shade, and it not only applied like silk, but is arguably one of the truest colour matches I've found in years. Truly, a wonderful find.</p><p><strong>Undertone Variations: 10/10</strong></p><p><strong>Online Shade Match: 10/10</strong></p>        <div class="featured_product_block featured_block_standard" data-id="e3917fbf-19c5-4d21-b4a4-0c3dbba15b2e">            <a href="https://www.awin1.com/cread.php?awinmid=22773&awinaffid=250777&ued=https%3A%2F%2Fwww.sephora.co.uk%2Fp%2FHAUS-LABS-Triclone-Skin-Tech-Medium-Coverage-Foundation-with-Fermented-Arnica-30ml%3Fq%3Dtric%26q_typ%3Da%26q_cat%3Dproduct%26q_dep%3DMakeup%252CComplexion" data-model-name="Triclone Skin Tech Medium Coverage Foundation with Fermented Arnica" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1695937761056-main.jpg" alt="Haus Labs + Triclone Skin Tech Medium Coverage Foundation with Fermented Arnica"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Haus Labs</div>                                        <div class="featured__title">Triclone Skin Tech Medium Coverage Foundation with Fermented Arnica</div>                                    </div>                <div class="subtitle__description">                                                            <p><em><strong><a href="https://www.sephora.co.uk/p/HAUS-LABS-Triclone-Skin-Tech-Medium-Coverage-Foundation-with-Fermented-Arnica-30ml?curr=GBP&option=81629curr=GBP&gclid=CjwKCAjw69moBhBgEiwAUFCx2GeXImaBbEjYbgFb9YZt_vWDyvtfwYLy9D4v7mblBGpl6tJ9_cB_DxoCeKEQAvD_BwE&gclsrc=aw.ds" target="_blank">What other buyers thought:</a> </strong>"If you’re looking for a lightweight foundation that would always make you look like yourself on a good skin day then this is it. Amazing hydration, medium coverage, buildable and blended beautifully into my skin becoming instantly invisible, and it’s extremely comfortable and feels like I’m wearing nothing at all and has no scent. Hauslabs knocked it out of the park with their foundation and it's my new holy grail. For the fact that I have dry, acne-prone skin and this formula had no issues covering my acne scars, it didn't budge at all throughout the day and found myself admiring my skin in the mirror." </em>[SIC] </p>                </div>                            </div>        </div><h2 id="3-pat-mcgrath-labs-skin-fetish-sublime-perfection-foundation">3. Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="wEfpxHPEDQE6sLncVQn6JK" name="" alt="best-foundations-for-dark-skin-309739-1696529377053-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1696529377053-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1696529377053-main.jpg" align="middle" fullscreen="" width="900" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/ataowaji/?hl=en" target="_blank" data-name="credit" data-location="TKTK" data-location-name="photo_credit">@ATAOWAJI</a> FOR WHO WHAT WEAR UK)</span></figcaption></figure><p>First, a warning: This is a <em>very</em> runny liquid formula, so it's not for the overzealous, messy make-up applier. I'm talking about myself here—even after almost a year of use, I still get it everywhere. However, don’t let the consistency put you off, because this foundation gives a dreamy, thin base that covers all dark marks and acne scars without an orange tinge in sight. I opt for a hybrid fingertip-and-brush approach to application, and this seems to be the best method. The case for this foundation joining my daily makeup rotation was made by my sister, who couldn't stop complimenting my skin the first time I wore it. </p><p><strong>Undertone Variations: 9/10</strong></p><p><strong>Online Shade Match: 9/10</strong></p>        <div class="featured_product_block featured_block_standard" data-id="230fea74-d0d5-491e-b5cf-a8ba768f853c">            <a href="https://www.awin1.com/cread.php?awinmid=15761&awinaffid=250777&ued=https%3A%2F%2Fwww.patmcgrath.com%2Fproducts%2Ffoundation%3Fawc%3D22773_1696010081_dbef9af5ab50e9464fcdf4f4182fb95d%26awinid%3D22773%26utm_campaign%3DClique%2520Inc%26utm_medium%3Daffiliate%26utm_source%3Dawin%26variant%3D29371751727173" data-model-name="Skin Fetish: Sublime Perfection Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1695937801251-main.jpg" alt="Pat McGRATH Labs + Skin Fetish: Sublime Perfection Foundation"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Pat McGRATH Labs</div>                                        <div class="featured__title">Skin Fetish: Sublime Perfection Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><em><strong><a href="https://www.awin1.com/cread.php?awinmid=15761&awinaffid=250777&ued=https%3A%2F%2Fwww.patmcgrath.com%2Fproducts%2Ffoundation%3Fawc%3D22773_1696010081_dbef9af5ab50e9464fcdf4f4182fb95d%26awinid%3D22773%26utm_campaign%3DClique%2520Inc%26utm_medium%3Daffiliate%26utm_source%3Dawin%26variant%3D29371751727173" target="_blank">What other buyers thought:</a> "</strong>The formula of this foundation is amazing, you can't feel you're wearing it, and it's weightless and seamless. My only issue with it could have a little bit of more coverage; other than this, it's PERFECT." </em>[SIC]</p>                </div>                            </div>        </div><h2 id="4-trinny-london-bff-de-stress">4. Trinny London BFF De-Stress</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="Prk9mk3UARPtQzSaZWxc6W" name="" alt="best-foundations-for-dark-skin-309739-1696529382057-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1696529382057-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1696529382057-main.jpg" align="middle" fullscreen="" width="900" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/ataowaji/?hl=en" target="_blank" data-name="credit" data-location="TKTK" data-location-name="photo_credit">@ATAOWAJI</a> FOR WHO WHAT WEAR UK )</span></figcaption></figure><p>This serum foundation is one of the more exciting options for dark skin tones. Best applied with fingers, it leaves skin with unbelievably lightweight coverage and a truly "lit from within" glow. Despite being positioned as a tinted skincare option, I found it to be perfect for creating an even-toned base for the rest of my make-up. Don't let the curated shade range fool you; I was able to find two options that blended undetectably with my skin—something that even some of the bigger brands have yet to master. The only thing to note is that this isn't one I'd reach for when 24-hour coverage is needed. </p><p><strong>Undertone Variations: 9/10</strong></p><p><strong>Online Shade Match: 9/10</strong></p>        <div class="featured_product_block featured_block_standard" data-id="fc2d4111-043f-44ef-97f4-6bb8d1bd5e33">            <a href="https://www.awin1.com/cread.php?awinmid=15761&awinaffid=250777&ued=https%3A%2F%2Ftrinnylondon.com%2Fuk%2Fproducts%2Fbff-de-stress%3Fvariant%3Djael%26category%3Ddeep-" data-model-name="BFF De-Stress" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1695938073396-main.jpg" alt="Trinny London + BFF De-Stress"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Trinny London</div>                                        <div class="featured__title">BFF De-Stress</div>                                    </div>                <div class="subtitle__description">                                                            <p><em><strong><a href="https://www.awin1.com/cread.php?awinmid=15761&awinaffid=250777&ued=https%3A%2F%2Ftrinnylondon.com%2Fuk%2Fproducts%2Fbff-de-stress%3Fvariant%3Djael%26category%3Ddeep-" target="_blank">What other buyers thought:</a> </strong>"I'm new to Trinny's products but I have to say that this is excellent. I have long-term health problems that have aged my face considerably. This BFF serum gives my skin a healthy look and combines really well with the eye serum, which is also excellent. Would definitely recommend it and will be buying it again." </em>[SIC]<br/> </p>                </div>                            </div>        </div><h2 id="5-la-mer-soft-fluid-foundation-long-wear-spf20">5. La Mer Soft Fluid Foundation Long Wear SPF20 </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="4GAStupr3Wkhzj32rr4jac" name="" alt="best-foundations-for-dark-skin-309739-1696529412403-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1696529412403-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1696529412403-main.jpg" align="middle" fullscreen="" width="900" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/ataowaji/?hl=en" target="_blank" data-name="credit" data-location="TKTK" data-location-name="photo_credit">@ATAOWAJI</a> FOR WHO WHAT WEAR UK )</span></figcaption></figure><p>I know, I know—but the hydration and skin finish provided by this foundation more than<span class="Apple-converted-space"> </span>makes up for the price. Granted, this one will be firmly for special-occasion makeup, <span class="Apple-converted-space">but its performance is impressive, and so is the shade range. With the likes of La Mer on board, I can now honestly say that shade-wise, there are options for all, and even less of an excuse for brands that don't meet the mark. </span></p><p><span class="Apple-converted-space"><strong>Undertone Variations: 9/10</strong></span></p><p><strong>Online Shade Match: 8/10</strong></p>        <div class="featured_product_block featured_block_standard" data-id="70febf4c-2811-4ea9-99ed-90e922203322">            <a href="https://www.awin1.com/cread.php?awinmid=15761&awinaffid=250777&ued=https%3A%2F%2Fwww.cultbeauty.co.uk%2Fla-mer-soft-fluid-foundation-long-wear-spf20-various-shades%2F12693318.html%3Faffil%3Dthggpsad%26switchcurrency%3DGBP%26shippingcountry%3DGB%26variation%3D12693342%26gclid%3DCjwKCAjwyNSoBhA9EiwA5aYlbxYr3NNZz_7kKvYUFB8bXuqkZLpLxYPKesjME6_9MJWaVfsSVHL8MRoCVRoQAvD_BwE%26gclsrc%3Daw.ds" data-model-name="Soft Fluid Foundation Long Wear SPF20" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1695938122338-main.jpg" alt="La Mer + Soft Fluid Foundation Long Wear SPF20"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>La Mer</div>                                        <div class="featured__title">Soft Fluid Foundation Long Wear SPF20</div>                                    </div>                <div class="subtitle__description">                                                            <p><em><strong><a href="https://www.awin1.com/cread.php?awinmid=15761&awinaffid=250777&ued=https%3A%2F%2Fwww.cultbeauty.co.uk%2Fla-mer-soft-fluid-foundation-long-wear-spf20-various-shades%2F12693318.html%3Faffil%3Dthggpsad%26switchcurrency%3DGBP%26shippingcountry%3DGB%26variation%3D12693342%26gclid%3DCjwKCAjwyNSoBhA9EiwA5aYlbxYr3NNZz_7kKvYUFB8bXuqkZLpLxYPKesjME6_9MJWaVfsSVHL8MRoCVRoQAvD_BwE%26gclsrc%3Daw.ds" target="_blank">What other buyers thought:</a> </strong>"I really love this foundation. I was hesitant at first in regards to the price point but decided to purchase and it is *definitely* worth it. It isn't super full coverage, but it's perfect for those days when you want your skin to look like your skin, but better. It also doesn't sit in my pores like so many other foundations. Will definitely be re-purchasing!" </em>[SIC]<br/> </p>                </div>                            </div>        </div><h2 id="6-makeup-by-mario-surrealskin-foundation">6. Makeup by Mario Surrealskin Foundation </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="mkP6e3amM6Fe2BpijEJLHG" name="" alt="best-foundations-for-dark-skin-309739-1696529503552-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1696529503552-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1696529503552-main.jpg" align="middle" fullscreen="" width="900" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/ataowaji/?hl=en" target="_blank" data-name="credit" data-location="TKTK" data-location-name="photo_credit">@ATAOWAJI</a> FOR WHO WHAT WEAR UK)</span></figcaption></figure><p>This foundation came on my radar via rave internet reviews. The formula dries down slightly matte with a silky finish, and when I tried it for over a week I was blown away by its weightless feel and neutral undertone. I can't say I was completely surprised though; Makeup By Mario is responsible for my favourite lip products. This is the thickest of the skin-like options though, so be mindful when pumping, because a little goes a very long way.</p><p><strong>Undertone Variations: 9/10</strong></p><p><strong>Online Shade Match: 8.5/10</strong></p>        <div class="featured_product_block featured_block_standard" data-id="d4ae3ac9-55fb-4bdd-ac17-a9ce824267a9">            <a href="https://www.awin1.com/cread.php?awinmid=15761&awinaffid=250777&ued=https%3A%2F%2Fwww.sephora.co.uk%2Fp%2FMAKEUP-BY-MARIO-SurrealSkin-Foundation-30ml%3Fcurr%3DGBP%26option%3D82192curr%3DGBP%26gclid%3DCjwKCAjwyNSoBhA9EiwA5aYlb0Onhlg-ysF9RhS_Hqjfs0La8_m00XAU7h4sgzXX4D1ojrox2V4LlxoCri0QAvD_BwE%26gclsrc%3Daw.ds" data-model-name="Surrealskin Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1695938206286-main.jpg" alt="Makeup by Mario + Surrealskin Foundation"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Makeup by Mario</div>                                        <div class="featured__title">Surrealskin Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><em><strong><a href="https://www.sephora.co.uk/p/MAKEUP-BY-MARIO-SurrealSkin-Foundation-30ml?curr=GBP&option=82192curr=GBP&gclid=CjwKCAjwyNSoBhA9EiwA5aYlb0Onhlg-ysF9RhS_Hqjfs0La8_m00XAU7h4sgzXX4D1ojrox2V4LlxoCri0QAvD_BwE&gclsrc=aw.ds&utm_source=awin&utm_medium=affiliate&utm_campaign=250777&utm_content=Editorial+Content&awc=15761_1696010785_1983f388420090aa6eefbde07705e70a" target="_blank">What other buyers thought:</a></strong> As someone with dry skin, this foundation has become my best friend. My previous prestige foundations have separated and worn off quickly, even with skincare as a base. This one brings glow back to my skin. I will say, it may not be suited for someone with large pores or a lot of texture. But I will definitely be repurchasing!" </em>[SIC]</p>                </div>                            </div>        </div><h2 id="all-out-coverage">ALL-OUT COVERAGE </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="BrMBvoUMU9Mc4eyH8GKbnV" name="" alt="best-foundations-for-dark-skin-309739-1695967249142-image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1695967249142-image.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1695967249142-image.jpg" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/ataowaji/?hl=en" target="_blank" data-name="credit" data-location="TKTK" data-location-name="photo_credit">@ATAOWAJI</a> FOR WHO WHAT WEAR UK)</span></figcaption></figure><p>If you go all in with your makeup, take note; these are the foundations<span class="Apple-converted-space"> that have your back all day (and night) long. All of these medium and high-coverage options have inclusive shade ranges, so you can find the best base for your full-glam looks. </span></p><h2 id="1-givenchy-prisme-libre-foundation-matte">1. Givenchy Prisme Libre Foundation Matte </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="D2C5gBRYcEuqDpjU8Ld4Cb" name="" alt="best-foundations-for-dark-skin-309739-1696529509832-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1696529509832-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1696529509832-main.jpg" align="middle" fullscreen="" width="900" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/ataowaji/?hl=en" target="_blank" data-name="credit" data-location="TKTK" data-location-name="photo_credit">@ATAOWAJI</a> FOR WHO WHAT WEAR UK )</span></figcaption></figure><p>Despite my scepticism over viral foundations, after trying this for a <a href="https://www.tiktok.com/@whowhatwear.uk/video/7208087575959997701" target="_blank">first-impressions review</a> earlier this year over on the Who What Wear UK TikTok, Givenchy's Prisme Libre Foundation has become my go-to for going out-out. Its seamless colour match will be welcomed by dark-skinned foundation wearers, but it's definitely one that you'll need to use both a primer and setting spray with. </p><p><strong>Undertone Variations: 7/10</strong></p><p><strong>Online Shade Match: 9/10</strong></p>        <div class="featured_product_block featured_block_standard" data-id="44dbccff-6859-4c5a-9951-0e3226fafd22">            <a href="https://www.awin1.com/cread.php?awinmid=15761&awinaffid=250777&ued=https%3A%2F%2Fwww.sephora.co.uk%2Fp%2FGIVENCHY-Prisme-Libre-Foundation-Matte-30ml%3Fcurr%3DGBP%26option%3D72317curr%3DGBP%26gclid%3DCjwKCAjwyNSoBhA9EiwA5aYlb07v8pXU0d99i8NSSFu6-MIG8pAlbTmZ9rz6HmYTAlpKv3jzhxRQIxoC_MgQAvD_BwE%26gclsrc%3Daw.ds" data-model-name="Prisme Libre Foundation Matte" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1695938477794-main.jpg" alt="Givenchy + Prisme Libre Foundation Matte"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Givenchy</div>                                        <div class="featured__title">Prisme Libre Foundation Matte</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong><a href="https://www.sephora.co.uk/p/GIVENCHY-Prisme-Libre-Foundation-Matte-30ml?curr=GBP&option=72317curr=GBP&gclid=CjwKCAjwyNSoBhA9EiwA5aYlb07v8pXU0d99i8NSSFu6-MIG8pAlbTmZ9rz6HmYTAlpKv3jzhxRQIxoC_MgQAvD_BwE&gclsrc=aw.ds" target="_blank">What other buyers thought:</a></strong> This foundation lasted through a whole concert plus a 4-hour drive to get there! It was super easy to apply and blend! I was able to build up coverage with layers, and it completely hid my acne scarring. I was a little hesitant about it at first since I have dry skin, and it claimed to be a matte foundation. However, it looked so nice on my skin and gave off a more natural look than I expected! The packaging was perfect - I love the pump feature. I will definitely be using this as my go-to foundation for nights out! Absolutely love this product and would definitely recommend to anyone who wants a foundation that blurs pores and is full coverage!!" [SIC] </p>                </div>                            </div>        </div><h2 id="2-kosas-revealer-skin-improving-foundation-spf-25">2. Kosas Revealer Skin Improving Foundation SPF 25 </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="uaoLMRDMhcuYJZQoY72urE" name="" alt="best-foundations-for-dark-skin-309739-1696529514583-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1696529514583-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1696529514583-main.jpg" align="middle" fullscreen="" width="900" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/ataowaji/?hl=en" target="_blank" data-name="credit" data-location="TKTK" data-location-name="photo_credit">@ATAOWAJI</a> FOR WHO WHAT WEAR UK )</span></figcaption></figure><p>Balmy in texture and with a smooth finish, this is a full-coverage option that still manages to look and feel like skin. My only con is that as with many SPF-infused foundations, a lot of people could be all-too tempted to forgo an actual SPF underneath, which wouldn't leave your skin adequately protected.<span class="Apple-converted-space"> </span></p><p><strong><strong>Undertone Variation:</strong> 7/10</strong></p><p><span class="Apple-converted-space"><strong>Online Shade Match: 9/10</strong></span></p>        <div class="featured_product_block featured_block_standard" data-id="81e5f7c3-d763-458f-ad77-ee8f1eecac10">            <a href="https://www.awin1.com/cread.php?awinmid=22773&awinaffid=250777&ued=https%3A%2F%2Fwww.sephora.co.uk%2Fp%2FKOSAS-Revealer-Skin-Improving-Foundation-SPF25-30ml" data-model-name="Revealer Skin Improving Foundation SPF 25" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1695936915900-main.jpg" alt="Kosas + Revealer Skin Improving Foundation SPF 25"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kosas</div>                                        <div class="featured__title">Revealer Skin Improving Foundation SPF 25</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong><a href="https://www.sephora.co.uk/p/KOSAS-Revealer-Skin-Improving-Foundation-SPF25-30ml" target="_blank">What other buyers thought:</a></strong> <em>"Like all the TikTok influencers said, the consistency is very thick. It could be because there’s SPF 25 in the foundation, a physical SPF perhaps. Great for dry to combination to oily skin, from winter to spring. I didn’t bother to do a colour match so the colour was a bit too pale. I use bronzing powder for adjusting the colour, and it’s great, a lot of blending is required though </em>[SIC]." </p>                </div>                            </div>        </div><h2 id="3-rare-beauty-liquid-touch-weightless-foundation">3. Rare Beauty Liquid Touch Weightless Foundation </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="ZkJXhptpErvAxYwFVh4mua" name="" alt="best-foundations-for-dark-skin-309739-1696529611670-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1696529611670-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1696529611670-main.jpg" align="middle" fullscreen="" width="900" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/ataowaji/?hl=en" target="_blank" data-name="credit" data-location="TKTK" data-location-name="photo_credit">@ATAOWAJI</a> FOR WHO WHAT WEAR UK)</span></figcaption></figure><p>This foundation from Selena Gomez’s beauty brand more than delivers on its promise of major coverage payoff with minimal product. Just a few swipes gives you the kind of soft, matte finish you just have to see to believe, and one that's often hard to find without veering into the dreaded ashy territory. With a good setting powder in hand, this is a great dark-skin option.</p><p><strong></strong></p><p>Undertone Variations: 7/10</p><p><strong>Online Shade Match: 8/10</strong></p>        <div class="featured_product_block featured_block_standard" data-id="f3b5b504-d08b-4281-ba22-f60b4807f18f">            <a href="https://www.awin1.com/cread.php?awinmid=15761&awinaffid=250777&ued=https%3A%2F%2Fwww.sephora.co.uk%2Fp%2FRARE-BEAUTY-Liquid-Touch-Weightless-Foundation%3Fcurr%3DGBP%26option%3D77933%26utm_source%3Dawin%26utm_medium%3Daffiliate%26utm_campaign%3Dadstrong%2BCSS%26awinid%3D22773%26awc%3D22773_1695938516_3749a139dab5c061294a2c9f739b7a15" data-model-name="Liquid Touch Weightless Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1695938564862-main.jpg" alt="Rare Beauty + Liquid Touch Weightless Foundation"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rare Beauty</div>                                        <div class="featured__title">Liquid Touch Weightless Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><em><strong><a href="https://www.sephora.co.uk/p/RARE-BEAUTY-Liquid-Touch-Weightless-Foundation?curr=GBP&option=77933&utm_source=awin&utm_medium=affiliate&utm_campaign=adstrong+CSS&awinid=22773&awc=22773_1695938516_3749a139dab5c061294a2c9f739b7a15" target="_blank">What other buyers thought:</a> </strong>"I'm still in disbelief about how wonderful this foundation is!!! I have never before been able to find a foundation that actually matched my skin!! Tried everything from Fenty, Clinique, Huda Beauty, Laura Mercier, etc - they all were too white or orange/red!! This foundation is so versatile too, the coverage looks perfect when applied lightly or more heavily. I prefer to apply on the lighter side so that my freckles are still visible!! Texture is just heavenly too, doesn't feel heavy or have a cakey look even when applied generously. ALSO my fiance who HATES makeup actually complimented how natural it looked!! LOVE LOVE!!" [SIC]</em></p>                </div>                            </div>        </div><h2 id="4-suqqu-the-cream-foundation">4. Suqqu The Cream Foundation </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="kZoNWFMB2M4iNFrjSsR95U" name="" alt="best-foundations-for-dark-skin-309739-1696529618066-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1696529618066-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1696529618066-main.jpg" align="middle" fullscreen="" width="900" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/ataowaji/?hl=en" target="_blank" data-name="credit" data-location="TKTK" data-location-name="photo_credit">@ATAOWAJI</a> FOR WHO WHAT WEAR UK)</span></figcaption></figure><p>This luxurious foundation from underrated beauty brand Suqqu feels like your favourite night cream—not too sticky and with a big moisture payoff—blended with a full-coverage concealer. My biggest issue is that it comes in a pot with a small applicator, which I ignore in favour of my fingers, making for a messy makeup moment. However, the buildability of this foundation makes it worth having on your radar.</p><p><strong>Undertone Variations: 7/10</strong></p><p><strong>Online Shade Match: 9/10</strong></p>        <div class="featured_product_block featured_block_standard" data-id="bf9fcb57-a1fa-4297-a302-6142a81d90f9">            <a href="https://www.awin1.com/cread.php?awinmid=15761&awinaffid=250777&ued=https%3A%2F%2Fwww.libertylondon.com%2Fuk%2Fthe-cream-foundation-30g-R376169006.html%3Futm_term%3D376169006%26gclid%3DCjwKCAjwyNSoBhA9EiwA5aYlb9xaqD_KOesQrCspix9wmzJoPBJunxouQBoHdogXvBP_ypphJD4WlRoCu70QAvD_BwE" data-model-name="The Cream Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:120.10%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1695938613894-main.jpg" alt="Suqqu + The Cream Foundation"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Suqqu</div>                                        <div class="featured__title">The Cream Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><em><strong><a href="https://www.cultbeauty.co.uk/suqqu-the-cream-foundation/13322542.html?affil=thggpsad&switchcurrency=GBP&shippingcountry=GB&variation=13322548&gclid=CjwKCAjw69moBhBgEiwAUFCx2DAmDLRhaQbayUGHFCxLdhQAsmm9jp0U6lusLGEipOjggv-_oUj7bRoCB98QAvD_BwE&gclsrc=aw.ds" target="_blank">What other buyers thought</a>: "</strong>This foundation is great on the skin and buildable without leaving it looking cakey." [SIC]</em><br/> </p>                </div>                            </div>        </div><h2 id="5-fenty-beauty-eaze-drop-blur-smooth-tint-stick">5. Fenty Beauty Eaze Drop Blur + Smooth Tint Stick </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="dGvp4w5WUrvSmacyXhnn7V" name="" alt="best-foundations-for-dark-skin-309739-1696529624162-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1696529624162-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1696529624162-main.jpg" align="middle" fullscreen="" width="900" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/ataowaji/?hl=en" target="_blank" data-name="credit" data-location="TKTK" data-location-name="photo_credit">@ATAOWAJI</a> FOR WHO WHAT WEAR UK )</span></figcaption></figure><p>Putting aside the now-familiar fanfare over Fenty's extended foundation shade range (even though launching as a new beauty brand with 50 shades is still very impressive, even years later), the brand's newest long-wearing formula is a great example of why people keep returning for more. I love accessible, easy-to-use makeup, and this foundation is definitely one I'll reach for again, especially during my period when my skin is oiler and more textured. </p><p><span class="Apple-converted-space"><strong>Undertone Variations: 9/10</strong></span></p><p><strong>Online Shade Match: 8/10</strong></p>        <div class="featured_product_block featured_block_standard" data-id="867d16d8-465b-4194-9859-15ebe6c11251">            <a href="https://www.awin1.com/cread.php?awinmid=15761&awinaffid=250777&ued=https%3A%2F%2Fwww.sephora.co.uk%2Fp%2FFENTY-BEAUTY-Eaze-Drop-Blur--Smooth-Tint-Stick-9g%3Fcurr%3DGBP%26option%3D83094%26utm_source%3Dawin%26utm_medium%3Daffiliate%26utm_campaign%3DRedbrain%2BLtd%26awinid%3D22773%26awc%3D22773_1695938646_0b2cb30cabff7dc0d2d52962fe48880c" data-model-name="Eaze Drop Blur + Smooth Tint Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1695938704492-main.jpg" alt="Fenty Beauty + Eaze Drop Blur + Smooth Tint Stick"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Fenty Beauty</div>                                        <div class="featured__title">Eaze Drop Blur + Smooth Tint Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p><em><strong><a href="https://www.sephora.co.uk/p/FENTY-BEAUTY-Eaze-Drop-Blur--Smooth-Tint-Stick-9g?curr=GBP&option=83094&utm_source=awin&utm_medium=affiliate&utm_campaign=Redbrain+Ltd&awinid=22773&awc=22773_1695938646_0b2cb30cabff7dc0d2d52962fe48880c&utm_source=awin&utm_medium=affiliate&utm_campaign=250777&utm_content=Editorial+Content&awc=15761_1696011783_1eaec5b3596c010c46381440e279bc88" target="_blank">What other buyers thought:</a></strong> "I love this! It is so so so easy to blend in with your fingers. This is a lazy girl's dream! Not only it is extremely easy to use, but it also looks so good! Makes my skin look so beautiful with just a little product. I would definitely say this is buildable, so it could create nice coverage, but to me, that's not needed. It looks beautiful with one layer." [SIC]</em></p>                </div>                            </div>        </div><h2 id="6-il-makiage-woke-up-like-this-flawless-base-foundation">6. Il Makiage Woke Up Like This Flawless Base Foundation</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="kDpKNuMtTKoKMn7t5zjgDc" name="" alt="best-foundations-for-dark-skin-309739-1696529661813-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1696529661813-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1696529661813-main.jpg" align="middle" fullscreen="" width="900" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/ataowaji/?hl=en" target="_blank" data-name="credit" data-location="TKTK" data-location-name="photo_credit">@ATAOWAJI</a> FOR WHO WHAT WEAR UK )</span></figcaption></figure><p>I've yet to hear anything negative from anyone I've recommend this Il Makiage foundation to. Known for its ingenious AI shade-matching technology which produces seamless results, it gives a truly lit-from-within glow. Since discovering it in 2021, I've found it to be perfect for everyday wear and fully capable of creating an even-toned base for the rest of my makeup routine. Its only downside is its dry-down time—it sets faster than most foundations, so buff first, admire later. </p><p><strong>Undertone Variations: 7/10</strong></p><p><strong>Online Shade Match: 9/10</strong></p>        <div class="featured_product_block featured_block_standard" data-id="8123835b-83a7-4c82-b63c-91e3039ea8cc">            <a href="https://www.ilmakiage.com/uk/im212-600000-woke-up-like-this?irclickid=wbLQxY3pzxyPRBN3ikRjz1fDUkFWe6yPE2lny40&utm_source=ir&utm_medium=Who%20What%20Wear&utm_campaign=Who%20What%20Wear&utm_content=&irgwc=1" data-model-name="Woke Up Like This Flawless Base Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1695938767578-main.jpg" alt="Ilmakiage + Woke Up Like This Flawless Base Foundation"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Ilmakiage</div>                                        <div class="featured__title">Woke Up Like This Flawless Base Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><em><strong><a href="https://www.ilmakiage.com/uk/im212-600000-woke-up-like-this/" target="_blank">What other buyers thought:</a> </strong>"I love it, I used it two years ago and I wanted to take the quiz again to see if the number was going to change, and they matched me with the same number and it’s perfect. I definitely recommend." [SIC]</em></p>                </div>                            </div>        </div><h2 id="7-milk-makeup-flex-foundation-stick">7. Milk Makeup Flex Foundation Stick</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="F9RK4bbGTY65RQVNEoq6H3" name="" alt="best-foundations-for-dark-skin-309739-1696529633987-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1696529633987-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1696529633987-main.jpg" align="middle" fullscreen="" width="900" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/ataowaji/?hl=en" target="_blank" data-name="credit" data-location="TKTK" data-location-name="photo_credit">@ATAOWAJI</a> FOR WHO WHAT WEAR UK )</span></figcaption></figure><p>I'm not usually a huge fan of stick foundations because I like to limit the amount of tugging and pulling I do to my face. However, this creamy formula glides so smoothly and easily that it was enough to make me reconsider. I’ve loved NYC-based brand Milk Makeup for years thanks to its Black-girl-friendly bronzers, glittery shadows and lipglosses, and now I can add this foundation to the list. Four swipes (forehead, chin, both cheeks) is enough to create a medium-to-full-coverage look that doesn’t look too cakey. It's a winner. </p><p><strong>Undertone Variations: 7.5/10</strong></p><p><strong>Online Shade Match: 7.5/10</strong></p>        <div class="featured_product_block featured_block_standard" data-id="6dcab542-fd8e-4490-93e4-acfae8ddf9bb">            <a href="https://www.awin1.com/cread.php?awinmid=29063&awinaffid=250777&ued=https%3A%2F%2Fwww.cultbeauty.co.uk%2Fmilk-makeup-flex-foundation-stick%2F13320307.html" data-model-name="Milk Makeup Flex Foundation Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1695939044618-main.jpg" alt="Milk Makeup + Milk Makeup Flex Foundation Stick"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Milk Makeup</div>                                        <div class="featured__title">Milk Makeup Flex Foundation Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p><em><a href="https://www.cultbeauty.co.uk/milk-makeup-flex-foundation-stick/13320307.html" target="_blank"><strong>What other buyers thought</strong>:</a> "I'm not really one for foundation anymore but I actually really love this product. It's quick and easy to apply and blends really well with a brush. It also has a pretty decent coverage which is buildable without getting too cakey. I'd buy it again!" [SIC]</em><br/><em> </em></p>                </div>                            </div>        </div><h2 id="best-overall-triclone-skin-tech-medium-coverage-foundation">Best Overall: Triclone Skin Tech Medium Coverage Foundation</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="dNETHGBpFF8UqJpTbhCtwT" name="" alt="best-foundations-for-dark-skin-309739-1696012840361-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1696012840361-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1696012840361-main.jpg" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/ataowaji/?hl=en" target="_blank" data-name="credit" data-location="TKTK" data-location-name="photo_credit">@ATAOWAJI</a> FOR WHO WHAT WEAR UK )</span></figcaption></figure><p>Haus Labs won me over with its innovative formulation and skin-defining finish. A flexible foundation with a colour match that eliminates any need for tweaking with other shades, this is a godsend. I'm interested to see how my shade-match fairs in the summer months, but with 51 others on offer, I wont be losing any sleep over it. </p><p><em>Next Up: <a href="https://www.whowhatwear.com/best-new-beauty-products" target="_blank" data-original-url="https://www.whowhatwear.co.uk/best-new-beauty-products">Tonnes of New Products Landed on My Desk This Month, But These 10 Were the Best</a></em></p>
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                                                            <title><![CDATA[ I Work In Beauty, Here Are The 22 Beauty Products I’ll Be Using This Eid ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/eid-beauty</link>
                                                                            <description>
                            <![CDATA[ Get your hands on these for Eid day. ]]>
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                                                                        <pubDate>Fri, 14 Apr 2023 00:31:10 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 12:51:13 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Sidra Imtiaz ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                <p><span style="font-weight: 400;">Since I was young, getting ready on <a href="https://www.whowhatwear.com/best-eid-gifts" target="_blank" data-original-url="https://www.whowhatwear.co.uk/best-eid-gifts">Eid</a> day has been one of my absolute favourite times of the year. Eid-Al-Fitr follows the month of Ramadan, which is a month of worship, self-reflection, community and fasting. Eid is a time to come together with loved ones after thirty days of observing this blessed month.</span></p><p>For me, the morning of Eid is always joyous for many reasons. Firstly, waking up and being able to have a cup of tea after giving up my morning brew for thirty days is absolute bliss. Ramadan gives you an renewed appreciation for the small things, and this is definitely something I miss the most through the month. I’m lucky to have a huge family, and I love waking up to the bustle of the men returning from the mosque, the sound of all my favourite people gathered in one room, and the delicious smells as my mother and sister-in-law cook up the delicious Pakistani traditional Eid feast.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="rnoXwrxTLG92cPXGjHhpHB" name="" alt="eid-beauty-makeup-306722-1681432942267-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/306722/eid-beauty-makeup-306722-1681432942267-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/306722/eid-beauty-makeup-306722-1681432942267-main.jpg" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/CiIWvL8NMfi/" target="_blank">@modestmira_</a>)</span></figcaption></figure><p><span style="font-weight: 400;">Then comes the getting ready… I’m sure my family will read this with rolled eyes as every year without fail I am the last to come downstairs but doing my make-up is more than just a routine, it is a ritual, a time of self-care… or at least a time to go through the make-up bags of my sister and cousins as I test and trial all the new things they’ve bought since I last saw them. </span>This year, I’ve rounded up my favourite products for you to try on Eid day.</p><h2 id="1-best-base-products-for-eid">1. Best Base Products For Eid</h2>        <div class="featured_product_block featured_block_standard" data-id="ea525ae2-79a8-449d-8153-fb11c483222f">            <a href="https://www.awin1.com/cread.php?awinmid=2082&awinaffid=250777&ued=https%3A%2F%2Fwww.lookfantastic.com%2Ftoo-faced-born-this-way-super-coverage-multi-use-concealer-13.5ml-various-shades%2F13456668.html" data-model-name="Born This Way Super Coverage Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/306722/eid-beauty-306722-1681479022055-main.jpg" alt="Too Faced + Born This Way Super Coverage Concealer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Too Faced</div>                                        <div class="featured__title">Born This Way Super Coverage Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p>For full and flawless coverage, that'll last all day.</p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="4c0a77f2-b19a-405f-9a69-1ba313273a85">            <a href="https://www.gopjn.com/t/TUJGR0pNTEJGSEtJRklCR0hFRUVF?url=https%3A%2F%2Fwww.meritbeauty.com%2Fproducts%2Fbrush-no-1" data-model-name="Brush No.1" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.29%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/306722/eid-beauty-306722-1681492564185-main.jpg" alt="Merit Beauty + Brush No.1"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Merit Beauty</div>                                        <div class="featured__title">Brush No.1</div>                                    </div>                <div class="subtitle__description">                                                            <p>The softest brush I've ever used, for a seamless finish.</p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="e2b864ae-d157-401d-a5cd-eed51fae8189">            <a href="https://www.awin1.com/cread.php?awinmid=2082&awinaffid=250777&ued=https%3A%2F%2Fwww.lookfantastic.com%2Ftoo-faced-born-this-way-super-coverage-multi-use-concealer-13.5ml-various-shades%2F13456668.html" data-model-name="Translucent Loose Setting Powder" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/306722/eid-beauty-306722-1681479332561-main.png" alt="Laura Mercier + Translucent Loose Setting Powder"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Laura Mercier</div>                                        <div class="featured__title">Translucent Loose Setting Powder</div>                                    </div>                <div class="subtitle__description">                                                            <p>Set your make-up with this finely-milled powder that feels light and doesn't take away from a dewy glow.</p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="19ef80b9-182a-4828-978e-db555cea9b25">            <div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/306722/eid-beauty-306722-1681479455068-main.jpg" alt="Charlotte Tilbury + Hollywood Flawless Filter - 5 Tan"></p></div>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Charlotte Tilbury</div>                                        <div class="featured__title">Hollywood Flawless Filter - 5 Tan</div>                                    </div>                <div class="subtitle__description">                                                            <p>Blurring, smoothing and illuminating - quite literally bottled glow.</p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="608d8bc4-a136-4e3b-bed9-d7e2603ab43a">            <a href="https://www.awin1.com/cread.php?awinmid=29063&awinaffid=250777&ued=https%3A%2F%2Fwww.cultbeauty.co.uk%2Fmilk-makeup-hydro-grip-primer%2F13320284.html" data-model-name="Hydro Grip Primer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/306722/eid-beauty-306722-1681484179459-main.jpg" alt="Milk Makeup + Hydro Grip Primer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Milk Makeup</div>                                        <div class="featured__title">Hydro Grip Primer</div>                                    </div>                <div class="subtitle__description">                                                            <p>Creates a smooth base and locks in make-up, whilst adding hydration.</p>                </div>                            </div>        </div><h2 id="2-best-brow-products-for-eid">2. Best Brow Products For Eid</h2>        <div class="featured_product_block featured_block_standard" data-id="ae8e4bf9-0a51-4ab3-9630-af4bdc5c30e6">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=24448&murl=https%3A%2F%2Fwww.net-a-porter.com%2Fen-gb%2Fshop%2Fproduct%2Fwestman-atelier%2Fbeauty%2Fbrows%2Fbonne-brow-defining-pencil-bark%2F45666037504704198" data-model-name="Bonne Brow Defining Pencil - Bark" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/306722/eid-beauty-306722-1681483317392-main.jpg" alt="Westman Atelier + Bonne Brow Defining Pencil - Bark"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Westman Atelier</div>                                        <div class="featured__title">Bonne Brow Defining Pencil - Bark</div>                                    </div>                <div class="subtitle__description">                                                            <p>Gucci Westman says she 'feels naked' without her brows, and I definitely agree. I love how easy to use this pencil is for shaping brows.</p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="3642dca4-6cb6-4078-9151-dae6c57fd9b0">            <a href="https://john-lewis-and-partners.pxf.io/74PJ3" data-model-name="Boy Brow" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:94.40%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/306722/eid-beauty-306722-1681483832137-main.jpg" alt="Glossier + Boy Brow"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Glossier</div>                                        <div class="featured__title">Boy Brow</div>                                    </div>                <div class="subtitle__description">                                                            <p>For those that want fuller brows, this work to thicken, shape and groom.</p>                </div>                            </div>        </div><h2 id="3-best-lash-products-for-eid">3. Best Lash Products For Eid</h2>        <div class="featured_product_block featured_block_standard" data-id="7ff621b2-80d5-412d-8057-f6443970157e">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=36362&murl=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fmakeup%2Feyes%2Feye-primer%2Fadvanced-eyelash-conditioner-MUK200036914.html" data-model-name="Advanced Eyelash Conditioner" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/306722/eid-beauty-306722-1681480151407-main.jpg" alt="Revitalash + Advanced Eyelash Conditioner"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Revitalash</div>                                        <div class="featured__title">Advanced Eyelash Conditioner</div>                                    </div>                <div class="subtitle__description">                                                            <p>An investment, but this is the only lash serum I've seen a truly noticeable difference with.</p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="ec367799-1d6e-477b-8004-3aedddff776b">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=39654&murl=https%3A%2F%2Fwww.harveynichols.com%2Fbrand%2Ffenty-beauty%2F951039-hella-thicc-volumizing-mascara%2Fp4513667%2F" data-model-name="Hella Thicc Volumizing Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/306722/eid-beauty-306722-1681480231527-main.jpg" alt="Fenty Beauty + Hella Thicc Volumizing Mascara"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Fenty Beauty</div>                                        <div class="featured__title">Hella Thicc Volumizing Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p>The most recent launch from Rihanna to give you lashes so extra you'll skip the falsies.</p>                </div>                            </div>        </div><h2 id="4-best-eye-makeup-products-for-eid">4. Best Eye Makeup Products For Eid</h2>        <div class="featured_product_block featured_block_standard" data-id="3b6e0f81-0315-4520-8227-5c8dea2962ce">            <a href="https://www.awin1.com/cread.php?awinmid=28661&awinaffid=250777&ued=https%3A%2F%2Fwww.victoriabeckhambeauty.com%2Fproducts%2Flid-lustre%3Fvariant%3Dhoney" data-model-name="Lid Lustre" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/306722/eid-beauty-306722-1681480503904-main.png" alt="Victoria Beckham Beauty + Lid Lustre"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">Lid Lustre</div>                                    </div>                <div class="subtitle__description">                                                            <p>I came for the packaging, I stayed for the formula. These Lid Lustre shadows impart radiance and sparkle in just one easy swipe.</p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="218f11b0-df3f-4374-a827-2e9e6352215a">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=41662&murl=https%3A%2F%2Fwww.libertylondon.com%2Fuk%2Fgel-eyeliner-pencil-000704969.html" data-model-name="Gel Eyeliner Pencil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:120.10%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/306722/eid-beauty-306722-1681480599200-main.jpg" alt="SUQQU + Gel Eyeliner Pencil"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>SUQQU</div>                                        <div class="featured__title">Gel Eyeliner Pencil</div>                                    </div>                <div class="subtitle__description">                                                            <p>For emphasising the lash line and waterline, this is the best eyeliner I've used in a long time.</p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="96c7acc1-457c-4c0e-997a-c90e49b5a658">            <a href="https://www.awin1.com/cread.php?awinmid=32999&awinaffid=250777&ued=https%3A%2F%2Fwww.vieve.co.uk%2Feye-wand-camel" data-model-name="Eye Wand" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/306722/eid-beauty-306722-1681483393085-main.jpg" alt="VIEVE + Eye Wand"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>VIEVE</div>                                        <div class="featured__title">Eye Wand</div>                                    </div>                <div class="subtitle__description">                                                            <p>I love a stick formula, and this one primes and colours the lid without pulling at the skin. The Camel shade is a winner for all skin tones.</p>                </div>                            </div>        </div><h2 id="5-best-cheek-products-for-eid">5. Best Cheek Products For Eid</h2>        <div class="featured_product_block featured_block_standard" data-id="3df18691-425b-4d63-9fac-ecb4bbdaf06a">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=41662&murl=https%3A%2F%2Fwww.libertylondon.com%2Fuk%2FBaby-Cheeks-Blush-Stick-6g-R408448006.html%3Futm_term%3D408448006%26gclid%3DCjwKCAjw8-OhBhB5EiwADyoY1SXNeP7m0IgaCDDaY0-kXmFdHecarz_4jhLqoRC2AZBQEAYBU7oshBoCybkQAvD_BwE" data-model-name="Baby Cheeks" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/306722/eid-beauty-306722-1681481101791-main.png" alt="Westman Atelier + Baby Cheeks"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Westman Atelier</div>                                        <div class="featured__title">Baby Cheeks</div>                                    </div>                <div class="subtitle__description">                                                            <p>There is nothing like a cream blush for a dewy Eid glow, and this one melts onto the cheeks.</p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="dced7dc4-ed78-4fea-ab0c-3c3f7040ef46">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=36362&murl=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fmakeup%2Fcheeks%2Fblusher%2Fsoft-pinch-liquid-blush-MUK200032774.html%3Fcm_mmc%3DAffiliates-_-3254725-_-Space-_-NK%26utm_source%3Dlinkshare%26utm_medium%3Daffiliate%26utm_campaign%3D3254725%26utm_content%3D10%26utm_term%3D3254725%26ranMID%3D36362%26ranEAID%3D2P555SNI1Kc%26ranSiteID%3D2P555SNI1Kc-HHpYbWvSVTx.LWZpbdCp1g" data-model-name="Soft Pinch Liquid Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/306722/eid-beauty-306722-1681493037239-main.jpg" alt="Rare Beauty + Soft Pinch Liquid Blush"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rare Beauty</div>                                        <div class="featured__title">Soft Pinch Liquid Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p>We love this blush for deeper skin tones, as it builds up in intensity for a flush of colour.</p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="648a35cf-6049-4ff5-be7c-def3d5499a89">            <a href="https://www.awin1.com/cread.php?awinmid=2082&awinaffid=250777&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fnars-cosmetics-blush-4.8g-various-shades%2F10449354.html" data-model-name="Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/306722/eid-beauty-306722-1681481317538-main.jpg" alt="NARS + Blush"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>NARS</div>                                        <div class="featured__title">Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p>The Nars blushes need no introduction—buildable, pigmented and with shades to suit all skin tones.</p>                </div>                            </div>        </div><h2 id="6-best-lip-products-for-eid">6. Best Lip Products For Eid</h2>        <div class="featured_product_block featured_block_standard" data-id="052cafea-efa1-4a74-94eb-cacba555d917">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=42082&murl=https%3A%2F%2Fwww.maccosmetics.co.uk%2Fproduct%2F13854%2F110037%2Fproducts%2Fmakeup%2Flips%2Flipstick%2Flocked-kiss-inktm-24hr-lipcolour%3Fshade%3DEmphatic" data-model-name="Locked Kiss Ink™ 24hr Lipcolour" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/306722/eid-beauty-306722-1681481624861-main.png" alt="MAC + Locked Kiss Ink™ 24hr Lipcolour"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MAC</div>                                        <div class="featured__title">Locked Kiss Ink™ 24hr Lipcolour</div>                                    </div>                <div class="subtitle__description">                                                            <p>I'm not normally a matte lipstick kind of girl, but these ones from MAC are weightless - devour your Eid meal without a care in the world.</p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="336c81f9-ace9-4bcb-ad44-a781063c3dfb">            <a href="https://sculptedbyaimee.co.uk/products/lip-duo?variant=42447813607680" data-model-name="Lip Duo" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:124.99%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/306722/eid-beauty-306722-1681481881344-main.jpg" alt="Sculpted by Aimee + Lip Duo"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sculpted by Aimee</div>                                        <div class="featured__title">Lip Duo</div>                                    </div>                <div class="subtitle__description">                                                            <p>This duo liner and lipstick in Bare make for the perfect deep nude on South Asian skin.</p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="3e850009-553a-4eb5-920f-f59f9f5dff81">            <a href="https://www.givenchybeauty.com/gb/p/rose-perfecto-liquid-lip-balm-F20100155.html?dwvar_F20100155_color=PINK-146" data-model-name="Rose Perfecto Liquid Lip Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/306722/eid-beauty-306722-1681483523396-main.jpg" alt="Givenchy Beauty + Rose Perfecto Liquid Lip Balm"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Givenchy Beauty</div>                                        <div class="featured__title">Rose Perfecto Liquid Lip Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p>For a softer look, this marbled balm gives a very sheer wash of colour to accentuate your natural lip shade.</p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="5152b8c8-ba1c-4c55-84e6-fb7ffc2ac064">            <a href="https://www.awin1.com/cread.php?awinmid=22773&awinaffid=250777&ued=https%3A%2F%2Fwww.sephora.co.uk%2Fp%2FTom-Ford-Lip-Color-Matte-3g%3Fcurr%3DGBP%26option%3D58302%26istCompanyId%3D1a627511-1fcb-4ea2-885c-b849e10a8688%26istFeedId%3Dd7a61015-8d11-4b9d-b40c-98ca91094e35%26istItemId%3Dilqrliptt%26istBid%3Dtcurr%3DGBP%26gclid%3DCjwKCAjw8-OhBhB5EiwADyoY1f2WbzRrg7uuo7IhRE5SE9EzmqBZ8QZwtNC5R_Ifqada5UFY4J7EuhoCEZoQAvD_BwE%26gclsrc%3Daw.ds" data-model-name="Lip Color" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/306722/eid-beauty-306722-1681484028627-main.jpg" alt="Tom Ford + Lip Color"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tom Ford</div>                                        <div class="featured__title">Lip Color</div>                                    </div>                <div class="subtitle__description">                                                            <p>For a luxury sophisticated touch to your Eid look, add this Tom Ford lip.</p>                </div>                            </div>        </div><h2 id="7-best-nail-polish-for-eid">7. Best Nail Polish For Eid</h2>        <div class="featured_product_block featured_block_standard" data-id="f5dd7bee-9d3c-4c67-9054-27fc2dbfd8fc">            <a href="https://www.nailberry.co.uk/collections/loxygene-12-free-of-chemicals/products/copy-of-rouge" data-model-name="Rouge" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/306722/eid-beauty-306722-1681484080815-main.jpg" alt="Nailberry + Rouge"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nailberry</div>                                        <div class="featured__title">Rouge</div>                                    </div>                <div class="subtitle__description">                                                            <p>These polishes from Nailberry are oxygenated, cruelty free, halal and vegan. The fact they are water permeable makes them permissible for your daily prayers.</p>                </div>                            </div>        </div><h2 id="8-best-fragrances-for-eid">8. Best Fragrances For Eid</h2>        <div class="featured_product_block featured_block_standard" data-id="9b451217-648c-4cd8-bcb0-00102cf8ebb9">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=39654&murl=https%3A%2F%2Fwww.harveynichols.com%2Fbrand%2Fmaison-francis-kurkdjian%2F2153945-baccarat-rouge-540-eau-de-parfum-70ml%2Fp2674415%2F" data-model-name="Baccarat Rouge 540" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/306722/eid-beauty-306722-1681482773096-main.png" alt="Maison Francis Kurkdjian + Baccarat Rouge 540"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maison Francis Kurkdjian</div>                                        <div class="featured__title">Baccarat Rouge 540</div>                                    </div>                <div class="subtitle__description">                                                            <p>The sweet, heady perfume that took the world by storm and needs no introduction.</p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="dfbda98e-da76-4899-b674-3d2be468e7e5">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=24448&murl=https%3A%2F%2Fwww.net-a-porter.com%2Fen-gb%2Fshop%2Fproduct%2Fle-labo%2Fbeauty%2F30-50ml%2Feau-de-parfum-another-13-50ml%2F4146401443174078%3F%26%26vtp00%3DGOOGLE%26vtp01%3DSEAU%26vtp02%3D14085045978%26vtp03%3D124601698959%26vtp04%3D%26vtp05%3D%26vtp06%3Dpla-1431992561419%26vtp07%3D%26vtp08%3D1006812%26vtp09%3D%26vtp10%3Du%26vtp11%3Dc%26vtp12%3D536560106803%26vtp13%3D%26vtp14%3D%26vtp15%3D129704631%26vtp16%3D3074457345618640143%26vtp17%3DGB%26vtp18%3Den%26vtp19%3D1431992561419%26gclid%3DCjwKCAjw8-OhBhB5EiwADyoY1cLILtaB1rWOEm29f7DAjcsPK-rSEUC2jt7AtU38or0st29WAbF7KhoCqGkQAvD_BwE%26gclsrc%3Daw.ds" data-model-name="Another 13" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:120.10%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/306722/eid-beauty-306722-1681483765192-main.jpg" alt="Le Labo + Another 13"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Le Labo</div>                                        <div class="featured__title">Another 13</div>                                    </div>                <div class="subtitle__description">                                                            <p>Although Santal 33 is the Le Labo scent worn around the world, I prefer this muskier scent from the brand.</p>                </div>                            </div>        </div><p><em>Next Up: <a href="https://www.whowhatwear.com/best-eid-gifts" target="_blank" data-original-url="https://www.whowhatwear.co.uk/best-eid-gifts">25 Eid Gifts That Are Beautiful and Meaningful in Equal Measure</a></em></p>
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                                                            <title><![CDATA[ A Celebrity Hairstylist Walks Into a Drugstore—These Are the Products They'd Buy ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/best-drugstore-hair-products-uk</link>
                                                                            <description>
                            <![CDATA[ Including one they can't believe isn't a professional-only product. ]]>
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                                                                        <pubDate>Tue, 06 Dec 2022 16:53:25 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 12:54:38 +0000</updated>
                                                                                                                                            <category><![CDATA[Hair]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Shawna Hudson ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/1356/Shawna_H_1.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[@itsimaniwilson]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[best-drugstore-hair-products-282815-1669755440955-square]]></media:description>                                                            <media:text><![CDATA[best-drugstore-hair-products-282815-1669755440955-square]]></media:text>
                                <media:title type="plain"><![CDATA[best-drugstore-hair-products-282815-1669755440955-square]]></media:title>
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                                <figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:124.93%;"><img id="pHLNrdSXguVuRcDmZnJX9V" name="" alt="best-drugstore-hair-products-282815-1669755343055-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282815/best-drugstore-hair-products-282815-1669755343055-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282815/best-drugstore-hair-products-282815-1669755343055-main.jpg" align="middle" fullscreen="" width="1440" height="1799" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/CkeHSq2uA1A/" target="_blank">@itsimaniwilson</a>)</span></figcaption></figure><p>Before I became a beauty editor, I exclusively shopped at the <a href="https://www.whowhatwear.com/best-drugstore-night-creams" target="_blank" data-original-url="https://www.whowhatwear.co.uk/best-drugstore-night-creams">drugstore</a> for all my beauty needs. I'll now admit that my job has made me into a bit of a product snob, but I still have some tried and true favourites that I'll always pick up whenever I find myself perusing the aisles of Boots or Superdrug. Although I've used a few great <a href="https://www.whowhatwear.com/best-drugstore-night-creams" target="_blank" data-original-url="https://www.whowhatwear.co.uk/best-drugstore-night-creams">budget-friendly skincare</a> products over the years, I've actually found the most success with drugstore hair products.</p><p>Celebrity stylists are with me on this one. They have a few choice hair products they'll always grab at the drugstore, too. To find out a few of their picks and a few of my favorites for curly hair, keep scrolling!</p><h2 id="best-drugstore-shampoos-amp-conditioners">Best Drugstore Shampoos & Conditioners</h2>        <div class="featured_product_block featured_block_standard" data-id="6672d4ba-cfc6-4a89-b255-fc4ad8c25cd5">            <a href="https://amzn.to/3YxvnV9" data-model-name="Pro-V Repair & Protect Shampoo" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/304297/best-drugstore-hair-products-304297-1671451001830-main.jpg" alt="Pantene + Pro-V Repair & Protect Shampoo"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Pantene</div>                                        <div class="featured__title">Pro-V Repair & Protect Shampoo</div>                                    </div>                <div class="subtitle__description">                                                            <p>"Pantene<strong><span style="font-weight: 400;"> is another long-time drugstore favourite of mine. This shampoo restores the moisture in your hair while removing buildup and primes your hair for optimum hydration. It's also colour safe and will not strip your hair. Hands down my favourite shampoo from a drugstore."—<em><a href="https://www.instagram.com/jenniferkorabhair/" target="_blank">Jennifer Korab</a>, celebrity hairstylist</em></span></strong></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="cb7e89e7-2868-412b-b963-617e28a59129">            <a href="https://amzn.to/3YzZDhZ" data-model-name="Advanced Hair Series Oxygen Moisture Shampoo" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:113.71%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/304297/best-drugstore-hair-products-304297-1671451325745-main.jpg" alt="Dove + Advanced Hair Series Oxygen Moisture Shampoo"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dove</div>                                        <div class="featured__title">Advanced Hair Series Oxygen Moisture Shampoo</div>                                    </div>                <div class="subtitle__description">                                                            <p>Dove's Oxygen Moisture Shampoo and Conditioner work wonders for flat or fine hair with "oxyfusion technology." It detangles while adding extra volume and body to the hair without weighing it down. </p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c73e5670-4d0b-43c5-b694-5f5470767ee0">            <a href="https://amzn.to/3WqJR7t" data-model-name="Coconut & Hibiscus Curl & Shine Shampoo + Conditioner" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282815/best-drugstore-hair-products-282815-1669745810462-main.jpg" alt="SheaMoisture + Coconut & Hibiscus Curl & Shine Shampoo + Conditioner"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>SheaMoisture</div>                                        <div class="featured__title">Coconut & Hibiscus Curl & Shine Shampoo + Conditioner</div>                                    </div>                <div class="subtitle__description">                                                            <p>For curly and coily hair types, SheaMoisture offers this nourishing coconut and hibiscus formula. I have curly hair myself and consider SheaMoisture products some of the best drugstore options. This formula specifically works great for thick, 3A–4C curl types because it adds a lot of hydration, definition, and slip to the hair.</p>                </div>                            </div>        </div><h2 id="best-drugstore-hair-masks">Best Drugstore Hair Masks</h2>        <div class="featured_product_block featured_block_standard" data-id="1bdf65a1-fb57-4437-bbe5-661b2a3cc569">            <a href="https://amzn.to/3hHVN5T" data-model-name="Hair Food Papaya Repair Mask" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:88.10%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282815/best-drugstore-hair-products-282815-1669747689490-main.jpg" alt="Garnier Fructis + Hair Food Papaya Repair Mask"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Garnier Fructis</div>                                        <div class="featured__title">Hair Food Papaya Repair Mask</div>                                    </div>                <div class="subtitle__description">                                                            <p>I'll admit, I don't usually buy many of my hair masks at the drugstore anymore, but this one is particularly impressive. It gives your hair such a silky texture after using it and it helps repair damage with the regenerating power of papaya. The formula is also completely vegan, and silicone- and sulfate-free.</p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="ef4d560f-51ab-48a2-ab3b-af83778566e5">            <a href="https://amzn.to/3BLjAss" data-model-name="Extra Strength Hydrate Repair + Argan Oil Mask" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282815/best-drugstore-hair-products-282815-1669747784841-main.jpg" alt="OGX + Extra Strength Hydrate Repair + Argan Oil Mask"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OGX</div>                                        <div class="featured__title">Extra Strength Hydrate Repair + Argan Oil Mask</div>                                    </div>                <div class="subtitle__description">                                                            <p>Argan oil is a star ingredient for so many hair types. It's light enough to work well on finer hair types but also hydrating enough to be great for curls, too. This hair mask is infused with this healing oil along with silk proteins to boost shine, moisture, and improve strength and elasticity of the hair. Sometimes, I truly can't believe it's less than £5 and available at your local drugstore—it leaves your hair so soft and shiny that you'll look like you just stepped out of the salon.</p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:114.51%;"><img id="7FNG9X8GyeshdF75bbYSFM" name="" alt="best-drugstore-hair-products-282815-1669756138148-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282815/best-drugstore-hair-products-282815-1669756138148-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282815/best-drugstore-hair-products-282815-1669756138148-main.jpg" align="middle" fullscreen="" width="1440" height="1649" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/Cbc79yjumv9/" target="_blank">@itsheymorgan</a>)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="6c4e730e-80d4-4469-94f7-07f172b137b0">            <a href="https://www.awin1.com/cread.php?awinmid=2082&awinaffid=250777&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fmaui-moisture-revive-and-hydrate-shea-butter-hair-mask-340g%2F12608703.html%3Faffil%3Dthggpsad%26switchcurrency%3DGBP%26shippingcountry%3DGB%26thg_ppc_campaign%3D71700000088329927%26adtype%3D%26product_id%3D12608703%26gclid%3DCj0KCQiAtICdBhCLARIsALUBFcGStDE-7x7LwPOc5VYvw5ogNyJ0O26vPMY9QjYJii1gKrLTGE9esiIaAoRZEALw_wcB%26gclsrc%3Daw.ds" data-model-name="Revive and Hydrate+ Shea Butter Hair Mask" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/304297/best-drugstore-hair-products-304297-1671451864535-main.jpg" alt="Maui Moisture + Revive and Hydrate+ Shea Butter Hair Mask"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maui Moisture</div>                                        <div class="featured__title">Revive and Hydrate+ Shea Butter Hair Mask</div>                                    </div>                <div class="subtitle__description">                                                            <p>Maui Moisture is another brand I consider a dark horse at the drugstore. I tried a few items from the brand (including this hair mask) a few years ago and was blown away by the long-term hydration these products delivered to my strands. When you have dry, curly hair like I do, it can be tough to find products that actually <em>keep </em>your hair moisturised for days at a time. When I used this mask, I noticed a difference in the shape of my curls thanks to nourishing ingredients like shea butter, coconut oil and macadamia oil.</p>                </div>                            </div>        </div><h2 id="best-drugstore-styling-sprays">Best Drugstore Styling Sprays</h2>        <div class="featured_product_block featured_block_standard" data-id="982725da-0c1d-4c8f-b547-a6edb258793b">            <a href="https://www.awin1.com/cread.php?awinmid=2082&awinaffid=250777&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fklorane-daily-dry-shampoo-with-oat-milk-for-all-hair-types-150ml%2F12298849.html" data-model-name="Daily Dry Shampoo With Oat Milk for All Hair Types" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/304297/best-drugstore-hair-products-304297-1671453314957-main.jpg" alt="Klorane + Daily Dry Shampoo With Oat Milk for All Hair Types"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Klorane</div>                                        <div class="featured__title">Daily Dry Shampoo With Oat Milk for All Hair Types</div>                                    </div>                <div class="subtitle__description">                                                            <p>If you want to give second-day hair a refresh, then it doesn't get much better than Klorane's dry shampoo, which also happens to be a French favourite. It leaves roots gently cleansed and volumised without leaving any heaviness.</p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="fece1bf1-2d50-4bbd-9324-4b4fc7662c56">            <a href="https://amzn.to/3G3IshS" data-model-name="Elnett Satin Extra Strong Hold Hairspray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282815/best-drugstore-hair-products-282815-1669744880192-main.jpg" alt="L'Oréal Paris + Elnett Satin Extra Strong Hold Hairspray"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>L'Oréal Paris</div>                                        <div class="featured__title">Elnett Satin Extra Strong Hold Hairspray</div>                                    </div>                <div class="subtitle__description">                                                            <p>"This is by far my favourite drugstore hairspray. It has such amazing control and hold without leaving the hair sticky and hard. It also smells great and allows for an unbelievable memory set of your favorite styles! I’m still fascinated that this is not a professionals-only product."—<em><a href="https://www.instagram.com/michelleclevelandhair/" target="_blank">Michelle Cleveland</a>, celebrity hairstylist</em></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="8404ca6c-9c4c-4b02-9d98-b5dcae7b28bc">            <a href="https://www.awin1.com/cread.php?awinmid=2041&awinaffid=250777&ued=https%3A%2F%2Fwww.boots.com%2Fkristin-ess-dry-finish-working-texture-spray-10262632" data-model-name="Dry Finish Working Texture Hair Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282815/best-drugstore-hair-products-282815-1669745161367-main.jpg" alt="Kristin Ess + Dry Finish Working Texture Hair Spray"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kristin Ess</div>                                        <div class="featured__title">Dry Finish Working Texture Hair Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p>"<strong><span style="font-weight: 400;">This is one of my favourite drugstore hair products. It's a lightweight texture spray that will help add volume and won't weigh your hair down. I love to use this product for building texture in the hair. It's great for all hair types, is sulfate- and paraben-free, and also colour-safe."—<em>Korab</em></span></strong></p>                </div>                            </div>        </div><h2 id="best-drugstore-products-for-curly-and-coily-hair">Best Drugstore Products for Curly and Coily Hair</h2>        <div class="featured_product_block featured_block_standard" data-id="22c7568a-a310-49b0-bfb9-28f5f776c620">            <a href="https://www.awin1.com/cread.php?awinmid=2082&awinaffid=250777&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fmielle-organics-honey-ginger-styling-gel%2F12607417.html%3Faffil%3Dthggpsad%26switchcurrency%3DGBP%26shippingcountry%3DGB%26thg_ppc_campaign%3D71700000088329927%26adtype%3D%26product_id%3D12607417%26gclid%3DCj0KCQiAtICdBhCLARIsALUBFcHRhL6V1IdO6nb2iiJ6inh6JQCoYwS8787QNI4Ret55H4-jiHBITM0aAifVEALw_wcB%26gclsrc%3Daw.ds" data-model-name="Styling Gel with Honey & Ginger" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282815/best-drugstore-hair-products-282815-1669748912744-main.jpg" alt="Mielle Organics + Styling Gel with Honey & Ginger"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Mielle Organics</div>                                        <div class="featured__title">Styling Gel with Honey & Ginger</div>                                    </div>                <div class="subtitle__description">                                                            <p>Curly and coily hair needs extra love and attention. I honestly struggled to find products that were right for my hair at the drugstore until I found brands like Maui Moisture, Mielle, and SheaMoisture. This particular styling gel is one of my favorite items at the drugstore. It encourages healthy hair growth with ingredients like honey, ginger, aloe extract, and babassu oil. It nourishes, hydrates, and adds definition without making my thick hair crunchy or causing buildup.</p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:116.32%;"><img id="zEqnWPukMa6TSZDh3ZP5WA" name="" alt="best-drugstore-hair-products-282815-1669756300228-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282815/best-drugstore-hair-products-282815-1669756300228-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282815/best-drugstore-hair-products-282815-1669756300228-main.jpg" align="middle" fullscreen="" width="1440" height="1675" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/Ci0lyAhNNgU/" target="_blank">@tobimakeup</a>)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="104f2c7a-419d-495b-afeb-385ad5bf6661">            <a href="https://amzn.to/3G0EG8K" data-model-name="Curl Jelly" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:113.71%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/304297/best-drugstore-hair-products-304297-1671453978056-main.jpg" alt="Umberto Giannini + Curl Jelly"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Umberto Giannini</div>                                        <div class="featured__title">Curl Jelly</div>                                    </div>                <div class="subtitle__description">                                                            <p>Beauty editor's with curls swear by this affordable curl jelly, which leaves curls perfectly defined, shiny and frizz-free without leaving any crunchiness. Simply scrunch into curls and diffuse-dry or air dry. Or you can twist each curl individually and allow to dry for gloss, bounce and definition.</p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="bd608da4-8821-47f6-9d68-4e0273ba592b">            <a href="https://amzn.to/3uY2O5M" data-model-name="Manuka Honey & Yogurt Hydrate + Repair Protein Treatment" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282815/best-drugstore-hair-products-282815-1669749736601-main.jpg" alt="SheaMoisture + Manuka Honey & Yogurt Hydrate + Repair Protein Treatment"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>SheaMoisture</div>                                        <div class="featured__title">Manuka Honey & Yogurt Hydrate + Repair Protein Treatment</div>                                    </div>                <div class="subtitle__description">                                                            <p>Another great nutrient-rich option for curls that you can snag at the drugstore includes this protein-powered treatment from SheaMoisture. It contains mafura oil, baobab oil, and other reparative proteins and butters that naturally reinforce overprocessed or damaged lengths.</p>                </div>                            </div>        </div><p><em>Up Next, <a href="https://www.whowhatwear.com/how-to-get-shiny-hair" target="_blank" data-original-url="https://www.whowhatwear.co.uk/how-to-get-shiny-hair">I Did the Research—This Is How Kate Middleton Gets Her Hair to Be Shiny</a></em></p>
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                                                            <title><![CDATA[ Call Your Manicurist—These Are the Only Nail Designs That Matter This Summer ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/summer-nail-designs-2022-uk</link>
                                                                            <description>
                            <![CDATA[ There's nothing like a good mani. ]]>
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                                                                        <pubDate>Wed, 29 Jun 2022 15:37:35 +0000</pubDate>                                                                                                                                <updated>Thu, 19 Jun 2025 04:56:18 +0000</updated>
                                                                                                                                            <category><![CDATA[Nails]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Yusra Siddiqui ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ &lt;p&gt;Yusra Siddiqui is an editor who resides in New Jersey but bounces between the suburbs and NYC. (She&#039;s a Jersey girl at heart.) After interning at Who What Wear in 2019, she found her way to the team after graduating from LIM College in 2022 with a fashion media degree. She&#039;s also spent time writing and working for publications such as Fashionista, &lt;a href=&quot;https://coveteur.com/author/yusra-siddiqui/&quot; target=&quot;_blank&quot;&gt;&lt;u&gt;Coveteur&lt;/u&gt;&lt;/a&gt;, and &lt;em&gt;Nylon&lt;/em&gt;, but she always knew that Who What Wear was where she was meant to be. When she&#039;s on the job, she&#039;s perusing runway shows, analyzing the latest thing fellow Gen Zers are up to on the internet, and sharing what she can about the modest-fashion market. You can also catch her dabbling in entertainment, talking about the costume choices of the latest Netflix series or diving deeper into how the plotline affects the viewers in a myriad of ways. Lastly, she likes to create content for Who What Wear&#039;s TikTok. Her personal time is spent doing similar but also different things—deep diving into almost every new TV show (&lt;em&gt;Bridgerton&lt;/em&gt;, &lt;em&gt;Gilmore Girls&lt;/em&gt;, and &lt;em&gt;Stranger Things&lt;/em&gt; are favorites), planning her next local getaway (whenever that may be), and reading the latest Emily Henry or Sally Rooney novel in one sitting.&lt;/p&gt; ]]></dc:description>
                                                                                                        <dc:contributor><![CDATA[ Eleanor Vousden ]]></dc:contributor>
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                                                            <media:credit><![CDATA[@nailartbyqueenie]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[summer-nail-designs-280871-1588279553801-square]]></media:description>                                                            <media:text><![CDATA[summer-nail-designs-280871-1588279553801-square]]></media:text>
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                                <p>I'll be honest: I don't do my <a href="https://www.whowhatwear.com/what-are-shellac-nails" target="_blank">nails</a> often. I usually keep them bare and add <a href="https://www.whowhatwear.com/popular-nail-colors-2022" target="_blank">nail polish</a> here and there, but my nails stay simple for the better part of the year. But when summer rolls around, I'm immediately in the mood to get playful and start to save a plethora of bright and fun <a href="https://www.whowhatwear.com/summer-nail-trends-2022" target="_blank">manicure designs</a>, <a href="https://www.whowhatwear.com/summer-nail-art">summer nail art</a> and <a href="https://www.whowhatwear.com/uk/summer-nail-trends">summer nail trends</a> to my Instagram Saved folder.</p><p>I'm already starting to think about which designs or <a href="https://www.whowhatwear.com/uk/summer-nail-colors">summer nail colours</a> I may want to try out. There are so many options out there—just a scroll on Instagram (and <a href="https://www.whowhatwear.com/popular-tiktok-beauty-products" target="_blank">TikTok</a>, with the nail transition videos) can lead to endless possibilities. For inspiration, I tapped through some of my favourite nail accounts and pinpointed the designs that I think will be perfect for the season ahead. Hint: They're all very fun, so be prepared to smile. Take a look below, and start envisioning these on your nails. You know I've already done it for all of the options.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="bwDeKUPdf7VdEQKny7TdTV" name="" alt="Bright blue French tips nails" src="https://cdn.mos.cms.futurecdn.net/bwDeKUPdf7VdEQKny7TdTV.jpg" mos="" align="middle" fullscreen="" width="1440" height="1440" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/harrietwestmoreland/?hl=en">@harrietwestmoreland</a>)</span></figcaption></figure><p>A <a href="https://www.whowhatwear.com/uk/colorful-french-manicures">colourful French manicure</a> screams summer, and I love this bright blue design.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="Hd2WMx5Qfge5uvd8QEcDAK" name="" alt="Negative space lilac nails with white swirls" src="https://cdn.mos.cms.futurecdn.net/Hd2WMx5Qfge5uvd8QEcDAK.jpg" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/nailartbyqueenie/?hl=en">@nailartbyqueenie</a>)</span></figcaption></figure><p>I love this abstract take on a French manicure with negative space nail art.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:959px;"><p class="vanilla-image-block" style="padding-top:79.56%;"><img id="X3uqovXX7BKjaiyfdjsjd5" name="" alt="summer-nail-designs-280871-1620877324378-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/280871/summer-nail-designs-280871-1620877324378-main.jpg" mos="" align="middle" fullscreen="" width="959" height="763" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @imarninails)</span></figcaption></figure><p>I've seen so much fun YK2 jewellery trending. Why not take the same kitschy designs to your nails? </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:720px;"><p class="vanilla-image-block" style="padding-top:177.78%;"><img id="vWsa64PnGTdDHoJe26QxQb" name="" alt="Multicoloured chrome nails" src="https://cdn.mos.cms.futurecdn.net/vWsa64PnGTdDHoJe26QxQb.jpg" mos="" align="middle" fullscreen="" width="720" height="1280" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/C6L7xkcLct0/">@nailsbyzola</a>)</span></figcaption></figure><p><a href="https://www.whowhatwear.com/chrome-nail-polish-trend">Chrome nails</a> aren't going anywhere this summer, but if you're over the classic glazed pink and white versions, why not try a multicoloured look?</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="RSHRh9cwL56F3Huzin5bjc" name="" alt="summer-nail-designs-280871-1655336565391-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/280871/summer-nail-designs-280871-1655336565391-main.jpg" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @imarninails)</span></figcaption></figure><p>These punchy coloured tips are perfect.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="m472pY7YmqaNbjwZdmsBoL" name="" alt="summer-nail-designs-280871-1620877758103-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/280871/summer-nail-designs-280871-1620877758103-main.jpg" mos="" align="middle" fullscreen="" width="1080" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @evemeetsnails)</span></figcaption></figure><p>Another nail-meets-fashion trend: checkerboard. Opt for the print in black and white for a more versatile look, or feel free to play around with colour. Lilac or green are great options.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1006px;"><p class="vanilla-image-block" style="padding-top:177.14%;"><img id="d3Enp6Q5p4Juvcu4nvctfm" name="" alt="Almond nails with green French tips" src="https://cdn.mos.cms.futurecdn.net/d3Enp6Q5p4Juvcu4nvctfm.jpg" mos="" align="middle" fullscreen="" width="1006" height="1782" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/harrietwestmoreland/?hl=en">@harrietwestmoreland</a>)</span></figcaption></figure><p>There's something about this almond nail shape and matcha <a href="https://www.whowhatwear.com/green-nails">green nail colour</a> combo that feels so chic.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="nPKETjGYCXTD65RKwHJ5XK" name="" alt="summer-nail-designs-280871-1656099505371-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/280871/summer-nail-designs-280871-1656099505371-main.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thehangedit/" target="_blank">@thehangedit</a>)</span></figcaption></figure><p>This floral design is absolutely adorable.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1406px;"><p class="vanilla-image-block" style="padding-top:123.40%;"><img id="TbC7pfnZGam7DhdBYfvJyB" name="" alt="Purple aura nails" src="https://cdn.mos.cms.futurecdn.net/TbC7pfnZGam7DhdBYfvJyB.jpg" mos="" align="middle" fullscreen="" width="1406" height="1735" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/CouFBKItRuQ/?hl=en">@buffcs</a>)</span></figcaption></figure><p>This aura manicure is giving us great vibes for our next salon appointment.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:124.81%;"><img id="WgsnqgGerJoYNrs7eUZdb6" name="" alt="summer-nail-designs-280871-1620877343695-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/280871/summer-nail-designs-280871-1620877343695-main.jpg" mos="" align="middle" fullscreen="" width="1080" height="1348" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @celmatique)</span></figcaption></figure><p>Prints and colours galore! If colourful is your vibe this summer, these are the nails to match. Choose your own colour combos, and save this for your next manicure appointment.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="4okvBewszyejRJuX5AwU8X" name="" alt="Bright green short nails" src="https://cdn.mos.cms.futurecdn.net/4okvBewszyejRJuX5AwU8X.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/paintedbyjools/">@paintedbyjools</a>)</span></figcaption></figure><p>Summer is the season to go bold, like this bright apple green hue.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:114.72%;"><img id="Bg7b4rytXxXRdQ5ru5Jmod" name="" alt="Hot pink French manicure" src="https://cdn.mos.cms.futurecdn.net/Bg7b4rytXxXRdQ5ru5Jmod.jpg" mos="" align="middle" fullscreen="" width="1080" height="1239" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/harrietwestmoreland/?hl=en">@harrietwestmoreland</a>)</span></figcaption></figure><p>Neon tips are so fun for summer.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:124.91%;"><img id="EuHRq4Qp9C9MNvLruUpbRY" name="" alt="summer-nail-designs-280871-1655336796210-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/280871/summer-nail-designs-280871-1655336796210-main.jpg" mos="" align="middle" fullscreen="" width="1080" height="1349" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @thehangedit)</span></figcaption></figure><p>Cobalt blue is a timeless hue for summer.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="8i78R9qWUGybfRvu6Tkvd9" name="" alt="Tiny flower nail art" src="https://cdn.mos.cms.futurecdn.net/8i78R9qWUGybfRvu6Tkvd9.jpg" mos="" align="middle" fullscreen="" width="1440" height="1440" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/amaka.hamelijnck/">@amaka.hamelijnck</a>)</span></figcaption></figure><p>Two words: how cute. Tiny flower nail art will always be winning summer nail design.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="3KUvmGWmEcdnYyX64eKQdJ" name="" alt="Almond nails with pastel yellow French tips" src="https://cdn.mos.cms.futurecdn.net/3KUvmGWmEcdnYyX64eKQdJ.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/iramshelton/?hl=en">@iramshelton</a>)</span></figcaption></figure><p>In case you haven't heard, <a href="https://www.whowhatwear.com/beauty/nails/butter-yellow-nail-trend">butter yellow nails</a> are a huge nail trend right now.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="QMc3UHJahatmWX3pjedyg5" name="" alt="summer-nail-designs-280871-1620877333096-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/280871/summer-nail-designs-280871-1620877333096-main.jpg" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @betina_goldstein)</span></figcaption></figure><p>I don't always want all my nails to be brightly coloured, so this subtle daisy detail on two is perfect if you're in the same boat. Just pick a colour of your choice along with a subtle design on the other nails.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:720px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="H6AF87cpCBfvDzR59XkbQS" name="" alt="Colourful French manicure with daisies" src="https://cdn.mos.cms.futurecdn.net/H6AF87cpCBfvDzR59XkbQS.jpg" mos="" align="middle" fullscreen="" width="720" height="900" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/leatngu/?hl=en-gb">@leatngu</a>)</span></figcaption></figure><p>Daisy nail art pairs so well with colourful French tips, am I right?</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:75.00%;"><img id="2DafYzF9BHDLBcPjybUpXh" name="" alt="Mint green nails" src="https://cdn.mos.cms.futurecdn.net/2DafYzF9BHDLBcPjybUpXh.jpg" mos="" align="middle" fullscreen="" width="1440" height="1080" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/paintedbyjools/?hl=en-gb">@paintedbyjools</a>)</span></figcaption></figure><p>Mint green is back, and it's the perfect hue for summer.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1131px;"><p class="vanilla-image-block" style="padding-top:125.02%;"><img id="ZLRShCV2iZ7aYQ8SWPDoeD" name="" alt="Multicoloured French tips" src="https://cdn.mos.cms.futurecdn.net/ZLRShCV2iZ7aYQ8SWPDoeD.jpg" mos="" align="middle" fullscreen="" width="1131" height="1414" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/raelondonnails/">@raelondonnails</a>)</span></figcaption></figure><p>if you face colour indecisiveness in the salon chair, then why not pick a couple of shades for a multi-coloured French mani?</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:124.63%;"><img id="czZCfsXACiob24vZGRRUt6" name="" alt="summer-nail-designs-280871-1620877372055-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/280871/summer-nail-designs-280871-1620877372055-main.jpg" mos="" align="middle" fullscreen="" width="1080" height="1346" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @nailartbyqueenie)</span></figcaption></figure><p>Even looking at this set reminds me of hitting the beach.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:117.96%;"><img id="pYh9azSxRBXHnWgrsUT84L" name="" alt="summer-nail-designs-280871-1655336937983-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/280871/summer-nail-designs-280871-1655336937983-main.jpg" mos="" align="middle" fullscreen="" width="1080" height="1274" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/imarninails/">imarninails</a>)</span></figcaption></figure><p>The prettiest chrome manicure I've seen.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="MkVJikLLk7MTYpRvSvTbNn" name="" alt="summer-nail-designs-280871-1620877391122-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/280871/summer-nail-designs-280871-1620877391122-main.jpg" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @nails_of_la)</span></figcaption></figure><p>I'm not usually one for French tips, but seeing colourful tips on the rise is making me think otherwise.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:124.93%;"><img id="tGDhM4nnMMGZPfUipfe9sN" name="" alt="White nails" src="https://cdn.mos.cms.futurecdn.net/tGDhM4nnMMGZPfUipfe9sN.jpg" mos="" align="middle" fullscreen="" width="1440" height="1799" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/iramshelton/?hl=en">@iramshelton</a>)</span></figcaption></figure><p>If you consider yourself a bright colour-phobe, then white nails are a great choice for those who are exclusively minimalists. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:124.63%;"><img id="SouakVCxFqhdAt5zn8WXnj" name="" alt="summer-nail-designs-280871-1620877416730-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/280871/summer-nail-designs-280871-1620877416730-main.jpg" mos="" align="middle" fullscreen="" width="1080" height="1346" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @thehangedit)</span></figcaption></figure><p>You'll have seen the Y2K trend of butterflies have making a comeback. f you're not willing to add the fun detail into clothes or accessories, I think it would make a solid addition to your summer manicure.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:124.63%;"><img id="Kpot6ePEqsFiViAGtSMNhc" name="" alt="summer-nail-designs-280871-1620877436814-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/280871/summer-nail-designs-280871-1620877436814-main.jpg" mos="" align="middle" fullscreen="" width="1080" height="1346" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @thehangedit)</span></figcaption></figure><p>Who said pastels had to be for spring only? If muted tones are your vibe, mix and match your favourites on each nail to create a colourful but calming scene.</p><h2 id="can-39-t-make-it-to-the-salon-shop-our-favorite-press-ons">Can't make it to the salon? Shop our favorite press-ons:</h2>        <div class="featured_product_block featured_block_standard" data-id="1d8e17eb-806d-481e-a450-f8df0925e291">            <a href="https://www.asos.com/paint-labs/paintlab-false-nails-green-apple/prd/203713556" data-model-name="False Nails - Green Apple" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:127.63%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/UJT8Czd2dnhpe2dpYP8PRd.jpg" alt="Paintlab False Nails - Green Apple"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Paint Labs</div>                                        <div class="featured__title">False Nails - Green Apple</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>By far the easiest way to achieve the French manicure look if you don't have the steady hand of a nail tech.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="66fa9294-53a5-4dbb-aab4-24b247614c31">            <a href="https://www.opi.com/en-GB/products/xpress-on-press-on-nails/xpresson-iconic-shades-short-throw-me-a-kiss?objectID=44091123433687" data-model-name="Press On Nails in Throw Me a Kiss" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:123.85%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/7ghru4e3AAuh4CqAk8T7bF.jpg" alt="Throw Me a Kiss"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OPI</div>                                        <div class="featured__title">Press On Nails in Throw Me a Kiss</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Chrome effect nails without the salon visit.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="b12fd561-02ef-45e6-af79-74cf3b71106b">            <a href="https://www.beautybay.com/p/paintlab/wild-ones/" data-model-name="Press-On Gel Nail Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:120.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xQExbhy67NVquXqK6pGNnU.jpg" alt="Paintlab + Press-On Gel Nail Set"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Paintlab</div>                                        <div class="featured__title">Press-On Gel Nail Set</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Get intricate nail designs from the comfort of your own home. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="ddf2121e-9de4-4262-bd7d-1f7c5e2c0f01">            <a href="https://www.asos.com/elegant-touch/elegant-touch-false-nails-dopamine-asos-exclusive/prd/204794899" data-model-name="False Nails - Dopamine Queen" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:127.62%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/kwnzcKEWEYJ839TeWyK8bj.jpg" alt="Elegant Touch False Nails - Dopamine (asos Exclusive)"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Elegant Touch</div>                                        <div class="featured__title">False Nails - Dopamine Queen</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>You can't help but smile when wearing these press-ons.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="f582f1b0-c6ac-4169-908e-90cd658e79d4">            <a href="https://www.asos.com/paint-labs/paintlab-false-nails-flutter/prd/203713328" data-model-name="Paintlab False Nails - Flutter" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:127.63%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/JtFzw5Q3hUPuDtbEf2Taa9.jpg" alt="Paintlab False Nails - Flutter"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Paint Labs</div>                                        <div class="featured__title">Paintlab False Nails - Flutter</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I'm obsessed with these butterfly French tips.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="d586b6d6-ece1-4969-a97e-14d7b38dd86d">            <a href="https://www.nailsinc.com/en/gb/Give-Me-A-Swirl-Artificial-Nails/m-3427.aspx" data-model-name="Give Me a Swirl Artificial Nails" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:144.93%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LNnKChAgAc6ZZKaiRFPuLE.jpg" alt="Give Me a Swirl Artificial Nails"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nails Inc</div>                                        <div class="featured__title">Give Me a Swirl Artificial Nails</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Swirly designs are so fun for summer.</p></p>                </div>                            </div>        </div><p><em>This article was published at an earlier date and has been updated.</em></p>
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                                                            <title><![CDATA[ 21 New Makeup Products That Immediately Pep Up Your Zoom Face ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/best-new-makeup-launches-uk</link>
                                                                            <description>
                            <![CDATA[ Let's shake it up, shall we? ]]>
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                                                                        <pubDate>Thu, 13 May 2021 15:28:21 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 14:02:39 +0000</updated>
                                                                                                                                            <category><![CDATA[Basics]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Shopping]]></category>
                                                                                                                    <dc:creator><![CDATA[ Samantha Leal ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                <p><strong><span style="font-weight: 400;">As many of us continue to <a href="https://www.whowhatwear.com/smart-casual-workwear" target="_blank" data-original-url="https://www.whowhatwear.co.uk/smart-casual-workwear">work from home</a>, the reality is we're seeing our own faces <em>a lot</em> more. Even if you're a mostly camera-off kind of queen (I applaud you!), there are still so many instances where showing your face is a must. It's not the worst thing, but when the motivation to <a href="https://www.whowhatwear.com/pretty-makeup-looks" target="_blank" data-original-url="https://www.whowhatwear.co.uk/pretty-makeup-looks">apply makeup</a> is at an all-time low it can feel like a personal attack to have to reveal our dull complexions and <a href="https://www.whowhatwear.com/how-to-get-rid-of-dark-circles-under-eyes" target="_blank" data-original-url="https://www.whowhatwear.co.uk/how-to-get-rid-of-dark-circles-under-eyes">dark circles</a> for all to see.</span></strong></p><p><strong><span style="font-weight: 400;">Well, my friends, this might be a good time to practice a little self-compassion. This year has been insane and the fact that you're still standing is an accomplishment on its own. But if you feel strongly about putting your best face forward, I hear you. These summer makeup launches will put a little pep in your step when it comes to your virtual meetings. Keep scrolling for 21 buzzy, new items to shop along with examples of some gorgeous makeup looks to show you how to see them.</span></strong></p><h2 id="electric-eyes">Electric Eyes</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="7xymgw9Kxztb7tqiR9MvC3" name="" alt="best-new-makeup-launches-292762-1619070367394-image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292762/best-new-makeup-launches-292762-1619070367394-image.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292762/best-new-makeup-launches-292762-1619070367394-image.jpg" align="middle" fullscreen="" width="1200" height="1600" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/flex.mami/" target="_blank">@flex.mami</a>)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="5073cb0e-746f-4d73-911a-7feb04ef550b">            <a href="https://www.awin1.com/cread.php?awinmid=5678&awinaffid=250777&ued=https%3A%2F%2Fwww.asos.com%2Fhuda-beauty%2Fhuda-beauty-matte-metal-melted-shadows-silk-bomber-bubblegum%2Fprd%2F24323222" data-model-name="Matte & Metal Melted Shadows" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:125.59%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/293209/best-new-makeup-launches-293209-1620922688759-main.jpg" alt="Huda Beauty + Matte & Metal Melted Shadows"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Huda Beauty</div>                                        <div class="featured__title">Matte & Metal Melted Shadows</div>                                    </div>                <div class="subtitle__description">                                                            <p>Yes, it's still all about the eyes. New to ASOS, Huda Beauty's double-ended eyeshadows will help you achieve the electric eyes of your dreams with one soft matte shade and one glimmering metallic hue.</p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="3076393e-016b-4bb7-b718-579705aff94f">            <a href="https://www.zara.com/uk/en/eye-shadow-palette---refillable-p24130601.html?v1=89030974&v2=1775268" data-model-name="Eye Shadow Palette in Nostalgic Blues" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/293209/best-new-makeup-launches-293209-1620922598012-main.png" alt="Zara Beauty + Eye Shadow Palette in Nostalgic Blues"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Zara Beauty</div>                                        <div class="featured__title">Eye Shadow Palette in Nostalgic Blues</div>                                    </div>                <div class="subtitle__description">                                                            <p>This pretty palette recently launched by Zara Beauty has all the shades you need.</p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="607a4777-f2af-4a2e-8f15-29a358d95108">            <a href="https://www.ciatelondon.com/collections/edna-collection/products/edna-mode-gel-eyeliner" data-model-name="Edna Mode Gel Eyeliner" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/293209/best-new-makeup-launches-293209-1620922366660-main.jpg" alt="Ciate London + Edna Mode Gel Eyeliner"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Ciate London</div>                                        <div class="featured__title">Edna Mode Gel Eyeliner</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong><span style="font-weight: 400;">This intense aqua-hued eyeliner is a fun way to update your makeup bag with a pop of colour. It glides onto eyes without pulling or tugging and stays put.</span></strong></p>                </div>                            </div>        </div><h2 id="vacation-skin">Vacation Skin</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="Ti7JzEF2krTrPc6xaUPvag" name="" alt="best-new-makeup-launches-292762-1619070372087-image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292762/best-new-makeup-launches-292762-1619070372087-image.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292762/best-new-makeup-launches-292762-1619070372087-image.jpg" align="middle" fullscreen="" width="1200" height="1600" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/lucyraemcfadin/" target="_blank">@lucyraemcfadin</a>)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="ef5af827-3d7e-4168-886b-1d650a41551f">            <a href="https://www.awin1.com/cread.php?awinmid=2041&awinaffid=250777&ued=https%3A%2F%2Fwww.boots.com%2Ffenty-beauty-eaze-drop-blurring-skin-tint-10295102" data-model-name="Eaze Drop Blurring Skin Tint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292762/best-new-makeup-launches-292762-1619065894495-main.jpg" alt="Fenty Beauty + Eaze Drop Blurring Skin Tint"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Fenty Beauty</div>                                        <div class="featured__title">Eaze Drop Blurring Skin Tint</div>                                    </div>                <div class="subtitle__description">                                                            <p>Tropical getaways are still largely moot, but you can fake glowy, vacation skin with barely there tints like this new one from Fenty Beauty. It's like an Instagram filter IRL that blurs imperfections while letting your beautiful skin shine through.</p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0b57b54d-d249-430c-a068-e135a34c088f">            <a href="https://www.revolve.com/tower-28-beachplease-luminous-tinted-balm-in-rush-hour/dp/TOEI-WU23/" data-model-name="Beach Please Lip + Cheek Cream Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292762/best-new-makeup-launches-292762-1619065872511-main.jpg" alt="Tower 28 Beauty + Beach Please Lip + Cheek Cream Blush"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tower 28 Beauty</div>                                        <div class="featured__title">Beach Please Lip + Cheek Cream Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong><span style="font-weight: 400;">This multitasking product will help get you from bed to meeting in seconds and with a natural-looking flush to boot. With three new shades added to its lineup of cream blush options—Rush Hour, Power Hour, and After Hours—you'll definitely be able to find a shade you're in love with.</span></strong></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="b69f899c-dfce-49fd-b3d2-3ebc10ae5ce9">            <a href="https://john-lewis-and-partners.pxf.io/74PJ3" data-model-name="Summer Solstice Cheek Duo" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292762/best-new-makeup-launches-292762-1619065944203-main.jpg" alt="Nars + Summer Solstice Cheek Duo"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nars</div>                                        <div class="featured__title">Summer Solstice Cheek Duo</div>                                    </div>                <div class="subtitle__description">                                                            <p>What's vacation skin without a bronzed glow? This new Nars duo is so dang pretty. You'll look sunkissed even if you haven't spent more than a few minutes outside in months.</p>                </div>                            </div>        </div><h2 id="lash-and-brow-blast">Lash and Brow Blast</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="idSc3Pt26axehpnwYpkAfB" name="" alt="best-new-makeup-launches-292762-1619070373595-image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292762/best-new-makeup-launches-292762-1619070373595-image.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292762/best-new-makeup-launches-292762-1619070373595-image.jpg" align="middle" fullscreen="" width="1200" height="1600" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/joannacoops/" target="_blank">@joannacoops</a>)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="78a33dc2-cb45-44dc-983c-734bd554aa2f">            <a href="https://www.awin1.com/cread.php?awinmid=7225&awinaffid=250777&ued=https%3A%2F%2Fwww.benefitcosmetics.com%2Fen-gb%2Fproduct%2Ftheyre-real-magnet-extreme-lengthening-mascara" data-model-name="They're Real! Magnet Extreme Lengthening Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/293209/best-new-makeup-launches-293209-1620923272144-main.webp" alt="Benefit + They're Real! Magnet Extreme Lengthening Mascara"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Benefit</div>                                        <div class="featured__title">They're Real! Magnet Extreme Lengthening Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong><span style="font-weight: 400;">An easy way to perk up your face in just a couple of swipes? Plumped up lashes. This new launch from Benefit creates a long, faux lash look with mega lift to help you look wide awake in minutes. </span></strong></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="723f8bd0-5859-49d6-b787-2c34f86e5bb1">            <a href="https://www.awin1.com/cread.php?awinmid=3539&awinaffid=250777&ued=https%3A%2F%2Fwww.selfridges.com%2FGB%2Fen%2Fcat%2Fgucci-stylo-contour-des-yeux-kohl-eye-liner-0-3g_R03743419" data-model-name="Stylo Contour Des Yeux Khol Eyeline" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292762/best-new-makeup-launches-292762-1619065860417-main.jpg" alt="Gucci + Stylo Contour Des Yeux Khol Eyeline"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Gucci</div>                                        <div class="featured__title">Stylo Contour Des Yeux Khol Eyeline</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong><span style="font-weight: 400;">Gucci's new lip kohl eyeliners are another must-try. They're super versatile—use them to give yourself a cat eye or tight-line.</span></strong></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="eac218bf-f24d-4e62-9da3-636c2a2b91e6">            <a href="https://www.revolve.com/kosas-air-brow-tinted-volumizing-treatment-gel-in-medium-brown/dp/KOSA-WU111/" data-model-name="Air Brow Tinted Clean Volumizing Eyebrow Gel" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292762/best-new-makeup-launches-292762-1619065902656-main.jpg" alt="Kosas + Air Brow Tinted Clean Volumizing Eyebrow Gel"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kosas</div>                                        <div class="featured__title">Air Brow Tinted Clean Volumizing Eyebrow Gel</div>                                    </div>                <div class="subtitle__description">                                                            <p>Prop up your brow hairs and coat them in pigment with this brand new clean gel. Feathery, bushy brows will be yours in seconds.</p>                </div>                            </div>        </div><h2 id="painted-peepers">Painted Peepers</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="RSgNpgMjYLbTJrtjSHt5Ri" name="" alt="best-new-makeup-launches-292762-1619070370585-image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292762/best-new-makeup-launches-292762-1619070370585-image.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292762/best-new-makeup-launches-292762-1619070370585-image.jpg" align="middle" fullscreen="" width="1200" height="1600" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/emnitta/" target="_blank">@emnitta</a>)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="3b9b5b66-73dc-4312-9044-881d633e6881">            <a href="https://www.awin1.com/cread.php?awinmid=15526&awinaffid=250777&ued=https%3A%2F%2Fwww.beautybay.com%2Fp%2Fuoma-beauty%2Fqueen-to-be-mini-eyeshadow-palette%2F" data-model-name="Queen to Be Mini Eyeshadow Palette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292762/best-new-makeup-launches-292762-1619065688199-main.jpg" alt="Uoma Beauty + Queen to Be Mini Eyeshadow Palette"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Uoma Beauty</div>                                        <div class="featured__title">Queen to Be Mini Eyeshadow Palette</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong><span style="font-weight: 400;">Let your eyelids be your canvas and your eye shadow your paint! If a single splash of colour is too boring for your adventurous spirit, then cover your lids in varying shades to create a work of art your virtual happy hour date will definitely notice. Launched in conjunction with the </span><em><span style="font-weight: 400;">Coming 2 America</span></em><span style="font-weight: 400;"> film release, this limited-edition palette is ready to transform your face with bright colours and metallic finishes.</span></strong></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="131ee432-91c8-4779-b4c0-3aa571d1968f">            <a href="https://www.awin1.com/cread.php?awinmid=2082&awinaffid=250777&ued=https%3A%2F%2Fwww.lookfantastic.com%2Furban-decay-naked-wild-west-eyeshadow-palette-12-x-0.95g%2F12853863.html" data-model-name="Naked Wild West Eyeshadow Palette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292762/best-new-makeup-launches-292762-1619065681616-main.jpg" alt="Urban Decay + Naked Wild West Eyeshadow Palette"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Urban Decay</div>                                        <div class="featured__title">Naked Wild West Eyeshadow Palette</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong><span style="font-weight: 400;">The latest iteration of Urban Decay's Naked palettes features desert-inspired shades like bronze and turquoise. These shades are stunning.</span></strong></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c89d358c-b61f-44d6-801e-0a81bd25b453">            <a href="https://www.awin1.com/cread.php?awinmid=5678&awinaffid=250777&ued=https%3A%2F%2Fwww.asos.com%2Fmorphe%2Fmorphe-x-avani-gregg-for-the-bebs-artistry-palette%2Fprd%2F24011087" data-model-name="x Avani Gregg For The Bebs Artistry Palette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:93.70%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/293209/best-new-makeup-launches-293209-1620923760024-main.jpg" alt="Morphe + x Avani Gregg For The Bebs Artistry Palette"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Morphe</div>                                        <div class="featured__title">x Avani Gregg For The Bebs Artistry Palette</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong><span style="font-weight: 400;">Talk about a colourful collab. This limited-edition eye shadow palette by Morphe features 20 eyeshadows and 10 liner shades to play with, so you can switch it up throughout the month.</span></strong></p>                </div>                            </div>        </div><h2 id="nothing-but-nudes">Nothing but Nudes</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="X5LLyAnRQ5BqcuTBRTAgqi" name="" alt="best-new-makeup-launches-292762-1619070376986-image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292762/best-new-makeup-launches-292762-1619070376986-image.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292762/best-new-makeup-launches-292762-1619070376986-image.jpg" align="middle" fullscreen="" width="1200" height="1600" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/symphanisoto/" target="_blank">@symphanisoto</a>)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="1f42db9d-2e89-4e24-a233-eaf4e7b78058">            <a href="https://www.superdrug.com/Make-Up/Lips/Lip-Gloss/NYX-Professional-Makeup-Milky-Gloss-Lip-Gloss---Milk-%26-Hunny/p/805273" data-model-name="This Is Milky Gloss Lip Gloss" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292762/best-new-makeup-launches-292762-1619065710849-main.jpg" alt="Nyx Professional Makeup + This Is Milky Gloss Lip Gloss"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nyx Professional Makeup</div>                                        <div class="featured__title">This Is Milky Gloss Lip Gloss</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong><span style="font-weight: 400;">If you think a nude colour palette is boring, you're doing it wrong. This glass-like gloss will have you channeling early aughts vibes, and is super hydrating to boot. It's made with a dairy-free milk blend and comes in eight shades that smell like vanilla. Give this nude tone, Cookies & Milk, a whirl.</span></strong></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="32130f35-fb80-4e0f-ae66-b726cb91fb5d">            <a href="https://www.awin1.com/cread.php?awinmid=2041&awinaffid=250777&ued=https%3A%2F%2Fwww.boots.com%2Fkvd-beauty-good-apple-skin-perfecting-foundation-balm-10293347" data-model-name="Good Apple Skin-Perfecting Foundation Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:108.74%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/293209/best-new-makeup-launches-293209-1620924036396-main.png" alt="KVD Beauty + Good Apple Skin-Perfecting Foundation Balm"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>KVD Beauty</div>                                        <div class="featured__title">Good Apple Skin-Perfecting Foundation Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p>The streets are buzzing about this new foundation balm from KVD Beauty. It's a buildable, medium- to full-coverage balm texture with a soft-matte finish that lstays put. You can dish it on with a brush or press it into the skin with a powder puff. Either way it'll impart a buttery soft blur over pores and uneven texture.</p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="f06426d1-29c6-4d06-9fac-1caa65cedf79">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=36362&murl=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fmakeup%2Fcomplexion%2Fsetting-spray%2Fveil-soft-focus-setting-spray-MUK200026876.html" data-model-name="Veil Soft Focus Setting Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292762/best-new-makeup-launches-292762-1619065954137-main.jpg" alt="Hourglass + Veil Soft Focus Setting Spray"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hourglass</div>                                        <div class="featured__title">Veil Soft Focus Setting Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p>There's nothing like a spritz of setting spray to melt makeup into place or refresh your morning makeup for an afternoon meeting.</p>                </div>                            </div>        </div><h2 id="blush-bomb">Blush Bomb</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="pX5NrPzxg7wHgfBQM4uDrb" name="" alt="best-new-makeup-launches-292762-1619070375200-image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292762/best-new-makeup-launches-292762-1619070375200-image.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292762/best-new-makeup-launches-292762-1619070375200-image.jpg" align="middle" fullscreen="" width="1200" height="1600" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/peonylim/?hl=en" target="_blank">@peonylim</a>)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="fd9cdce4-a312-47e1-9970-db4e93dc806a">            <a href="https://www.awin1.com/cread.php?awinmid=3539&awinaffid=250777&ued=https%3A%2F%2Fwww.selfridges.com%2FGB%2Fen%2Fcat%2Fhermes-rose-hermes-silky-blush-6g_R03752945%2F" data-model-name="Rose Hermès Silky Blush Powder" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292762/best-new-makeup-launches-292762-1619065927947-main.jpg" alt="Hermès + Rose Hermès Silky Blush Powder"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hermès</div>                                        <div class="featured__title">Rose Hermès Silky Blush Powder</div>                                    </div>                <div class="subtitle__description">                                                            <p>There's nothing like the trendy monochrome rose aesthetic to bring your Zoom face to like in a new way. This silky new blush from Hermès is gorgeous and you'lll also be proud to display the artful compact on your vanity.</p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="355718b4-cdae-48ef-bf21-c62e4714e51e">            <a href="https://www.awin1.com/cread.php?awinmid=2082&awinaffid=250777&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fbareminerals-gen-nude-blonzer-3.8g-various-shades%2F12956761.html" data-model-name="Gen Nude Blonzer Blush + Bronzer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292762/best-new-makeup-launches-292762-1619065866836-main.jpg" alt="BareMinerals + Gen Nude Blonzer Blush + Bronzer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>BareMinerals</div>                                        <div class="featured__title">Gen Nude Blonzer Blush + Bronzer</div>                                    </div>                <div class="subtitle__description">                                                            <p><span style="font-weight: 400;">This bronzer-blush hybrid is perfect for adding some color to your cheeks and making you look very much alive, even before the cold brew hits. If you're feeling jazzy, swipe the shade over your eyelids and pat it into your lipgloss for a full face of rosy goodness.</span></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="4da0150b-1681-4417-80dc-c52800a93689">            <a href="https://www.awin1.com/cread.php?awinmid=3539&awinaffid=250777&ued=https%3A%2F%2Fwww.selfridges.com%2FGB%2Fen%2Fcat%2Fhermes-rosy-lip-enhancer-6g_R03752946%2F" data-model-name="Rose Hermès Rose Lip Enhancer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292762/best-new-makeup-launches-292762-1619065851842-main.jpg" alt="Hermès + Rose Hermès Rose Lip Enhancer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hermès</div>                                        <div class="featured__title">Rose Hermès Rose Lip Enhancer</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong><span style="font-weight: 400;">You deserve to feel pampered, no? And this Hermes lipstick will do just that. This hydrating, lip-enhancing formula will give you a nice, flushed lip—perfect for pretending you have your life together on-screen.</span></strong></p>                </div>                            </div>        </div><h2 id="soft-focus">Soft Focus</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="9jwr8agsBDTKhxUeGmbfL7" name="" alt="best-new-makeup-launches-292762-1619071170231-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292762/best-new-makeup-launches-292762-1619071170231-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292762/best-new-makeup-launches-292762-1619071170231-main.jpg" align="middle" fullscreen="" width="1200" height="1600" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jeannine.roxas/" target="_blank">@jeannine.roxas</a>)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="82d03be3-3220-4bf9-9edf-d1355f5fb056">            <a href="https://www.awin1.com/cread.php?awinmid=2082&awinaffid=250777&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fmac-studio-face-and-body-radiant-sheer-foundation-50ml-various-shades%2F12899944.html" data-model-name="Studio Radiance Face and Body Radiant Sheer Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292762/best-new-makeup-launches-292762-1619065935925-main.jpg" alt="MAC + Studio Radiance Face and Body Radiant Sheer Foundation"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MAC</div>                                        <div class="featured__title">Studio Radiance Face and Body Radiant Sheer Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p>You don't have to make a bold statement for your makeup to speak volumes on video. A simple look comprised of softly perfected skin and plush lip and cheek colour is all you need. MAC recently reformulated its iconic face and body foundation and added tons of new shades so even more can partake.</p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="006daceb-fcde-4ee7-80f9-4bf91f83e573">            <a href="https://www.awin1.com/cread.php?awinmid=2082&awinaffid=250777&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fciate-london-everyday-vacay-coconut-setting-powder-15g%2F12564770.html" data-model-name="Everyday Vacay Coconut Setting Powder" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/293209/best-new-makeup-launches-293209-1620924431014-main.webp" alt="Ciaté London + Everyday Vacay Coconut Setting Powder"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Ciaté London</div>                                        <div class="featured__title">Everyday Vacay Coconut Setting Powder</div>                                    </div>                <div class="subtitle__description">                                                            <p><span style="font-weight: 400;">Give your face a radiant finish with this setting powder. It'll minimise pores, keep makeup in place and basically creates a filter-like blurring effect on the skin. Oh and it smells of coconut.</span></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="4f40a1ef-4c20-4783-b446-d5c228a2237a">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=44235&murl=https%3A%2F%2Fwww.feelunique.com%2Fp%2FCharlotte-Tilbury-Hyaluronic-Happikiss-24g" data-model-name="Hyaluronic Happikiss" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/293209/best-new-makeup-launches-293209-1620924671826-main.jpg" alt="Charlotte Tilbury + Hyaluronic Happikiss"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Charlotte Tilbury</div>                                        <div class="featured__title">Hyaluronic Happikiss</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong><span style="font-weight: 400;">Charlotte Tilbury's beauty line is jam-packed with winners, but this might be our favourite of all. The lipstick is formulated with hyaluronic acid to deliver the comfort of a balm with the pigment of a lipstick and it really delivers.</span></strong><br/><em><strong><span style="font-weight: 400;">Next: <a href="https://www.whowhatwear.com/elf-cosmetics-review" target="_blank" data-original-url="https://www.whowhatwear.co.uk/elf-cosmetics-review">This Cheap Makeup Brand Is TikTok-Famous, so I Did a Hype Test</a></span></strong></em><br/> </p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ This Affordable Makeup Brand Is Trending Right Now, so I Did a Hype Test ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/elf-cosmetics-review-uk</link>
                                                                            <description>
                            <![CDATA[ Let's see what all the fuss is about. ]]>
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                                                                        <pubDate>Thu, 06 May 2021 15:30:37 +0000</pubDate>                                                                                                                                <updated>Sat, 27 Apr 2024 05:45:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                <author><![CDATA[ chiggs@whowhatwear.com (Courtney Higgs) ]]></author>                    <dc:creator><![CDATA[ Courtney Higgs ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ &lt;p&gt;Courtney Higgs is a Cancer sun, Libra rising beauty enthusiast with about six years of experience in the editorial space. She was previously Who What Wear&#039;s associate beauty editor after spending many years working on the West Coast edit team at &lt;a href=&quot;https://www.instyle.com/author/courtney-higgs&quot;&gt;InStyle Magazine&lt;/a&gt;. She graduated from California State University, Northridge, with a BA in communication studies and pivoted to editorial after spending her college years working in the legal field. Her beauty philosophy is simple: She believes there are no wrong answers and that discovering our favorite beauty products and rituals is a journey, not a sprint. When she&#039;s not geeking out over products, she can be found adventuring around L.A. with her fiancé; watching reality TV with their French bulldog, Bernie Mac; or relating way too hard to astrology memes.&lt;/p&gt; ]]></dc:description>
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                                <p>These days, the mark of a truly iconic beauty brand is some level of <a href="https://www.whowhatwear.com/tiktok-viral-beauty-products" target="_blank">TikTok fame</a>. From <a href="https://www.whowhatwear.com/best-charlotte-tilbury-products" target="_blank">prestige picks</a> to affordable <a href="https://www.whowhatwear.com/best-beauty-dupes" target="_blank">drugstore ones</a>, the makeup community on the popular app wastes no time identifying its favourite products, sharing the good news, and promptly causing said products to sell out—everywhere. We often see this happen with new launches, but even products that have been on the market for a while can potentially get a resurgence in popularity based on positive recommendations from the internet's makeup mavens.</p><p>This has been the case recently for E.l.f. Cosmetics, a certified vegan and cruelty-free makeup-and-skincare brand that's been around for quite some time but still manages to shake the industry with its game-changing formulas. TikTokers and celebrities couldn't get enough of the brand's #eyeslipsface challenge a few years ago, but aside from that, its range of products—from complexion-perfecting foundations and concealers to ultra-pigmented liquid and powder eye shadows to cult-favourite face and eye primers—continually blows up online.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="RUP8e4djnLyM3j5yuUnAMM" name="" alt="elf-cosmetics-review-292780-1618871478584-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292780/elf-cosmetics-review-292780-1618871478584-main.jpg" mos="" align="middle" fullscreen="" width="1200" height="1600" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/court_higgs/" target="_blank">@court_higgs</a>)</span></figcaption></figure><p>So what do we do when the internet hypes up a product or brand so much that you can't scroll for two minutes before seeing it called out? We test it out for ourselves to get to the bottom of the madness, of course! Here, I tried 18 of the very best E.l.f. Cosmetics makeup and skincare picks to see if the brand really lives up to its internet fame. Keep scrolling for my honest reviews and some epic before-and-afters to help you decide which products to buy and skip. And be sure to read all the way to the end for the final verdict on whether or not the brand passed the hype test.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="AK4SzgGzZqTJHc2ZfCotja" name="" alt="elf-cosmetics-review-292780-1619030563031-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292780/elf-cosmetics-review-292780-1619030563031-main.gif" mos="" align="middle" fullscreen="" width="1200" height="1500" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/court_higgs/" target="_blank">@court_higgs</a>)</span></figcaption></figure><h2 id="the-best-e-l-f-cosmetics-products">The Best E.l.f. Cosmetics Products:</h2><h2 id="1-e-l-f-cosmetics-poreless-putty-primer">1. E.l.f. Cosmetics Poreless Putty Primer</h2>        <div class="featured_product_block featured_block_standard" data-id="7947f9ce-38ea-41e6-97bd-7a0a86d83ae7">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=42448&murl=https%3A%2F%2Fwww.elfcosmetics.co.uk%2Fporeless-putty-primer%2F85912.html" data-model-name="Poreless Putty Primer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292780/elf-cosmetics-review-292780-1618866678469-main.jpg" alt="E.l.f. Cosmetics + Poreless Putty Primer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>E.l.f. Cosmetics</div>                                        <div class="featured__title">Poreless Putty Primer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Rating:</strong> 4/5 stars</p><p>Of all the E.l.f. options that have been made harder to get due to the their TikTok fame, this one tops the list. All the brand's Putty Primers are mega popular, actually. I was so excited to give this one a whirl for myself, even though I'm really not committed to primers or even convinced they're necessary for casual, everyday makeup looks. The consistency is nice and glides onto the skin smoothly before disappearing into a translucent, hydrating veil. I layered it underneath a full-coverage complexion product, and while my pores definitely weren't made completely invisible (skin has pores in it, people!), it really did keep my face makeup intact. No greasiness, no product settling into fine lines. </p></p>                </div>                            </div>        </div><h2 id="2-e-l-f-cosmetics-camo-cc-cream">2. E.l.f. Cosmetics Camo CC Cream</h2>        <div class="featured_product_block featured_block_standard" data-id="47379e32-76e9-4075-9c90-bdd6d89717ea">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=42448&murl=https%3A%2F%2Fwww.elfcosmetics.co.uk%2Fcamo-cc-cream%2F300176.html" data-model-name="Camo CC Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292780/elf-cosmetics-review-292780-1618868594140-main.jpg" alt="E.l.f. Cosmetics + Camo CC Cream"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>E.l.f. Cosmetics</div>                                        <div class="featured__title">Camo CC Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Rating:</strong> 4.5/5 stars</p><p>I'm a notoriously harsh critic of BB and CC creams because truth be told, most of them are awful. In my experience, they tend to be overly greasy, ashy, or grey-tinged, and don't even get me started on the widespread lack of shade diversity. For some reason, brands decided early on that three or four generic shades would suffice, and that lack has historically excluded folks with complexions any deeper than olive. All this to say, I was ready to write off this option before trying it but was proven oh so wrong—I actually love it! The coverage is <em>amazing</em>. I layered it on top of spot concealer since I'm currently dealing with some post-inflammatory hyperpigmentation, but in my tests since then, I've learned that spot-concealing is completely unnecessary. It applies just as smoothly when using your fingers as it does when using a brush, and the best part is that it looks and feels like nothing on the skin as soon as it dries down to its pretty, natural finish. Knocking just a half-point off because skipping moisturiser underneath resulted in some tightness in my driest areas (this is supposed to be able to replace moisturiser in addition to foundation and SPF), but still, I'll be using this all summer.</p></p>                </div>                            </div>        </div><h2 id="3-e-l-f-cosmetics-instant-lift-eyebrow-pencil">3. E.l.f. Cosmetics Instant Lift Eyebrow Pencil</h2>        <div class="featured_product_block featured_block_standard" data-id="b31d1fd7-80b4-4f9a-b565-b0dca048291d">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=42448&murl=https%3A%2F%2Fwww.elfcosmetics.co.uk%2Finstant-lift-brow-pencil%2F200078.html" data-model-name="Instant Lift Eyebrow Pencil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292780/elf-cosmetics-review-292780-1618871906552-main.jpg" alt="E.l.f. Cosmetics + Instant Lift Eyebrow Pencil"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>E.l.f. Cosmetics</div>                                        <div class="featured__title">Instant Lift Eyebrow Pencil</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Rating:</strong> 3.5/5 stars</p><p>In a world where basic brow pencils can cost upward of £20, it's refreshing to see a £3 option that holds its own against its pricey counterparts. I love this retractable pencil for filling in sparse areas and defining my arch. The tip is midsize, so it's not great for creating hairlike strokes that make for the feathery brows that are so popular right now, but if you've already got plenty of brow hairs in place and need to fill in certain areas to make them more substantial, this pencil will work.</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="3AGGMeREuwLCUuFjg5yErH" name="" alt="elf-cosmetics-review-292780-1619030591034-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292780/elf-cosmetics-review-292780-1619030591034-main.gif" mos="" align="middle" fullscreen="" width="900" height="1125" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/court_higgs/" target="_blank">@court_higgs</a>)</span></figcaption></figure><h2 id="4-e-l-f-cosmetics-bite-size-eyeshadow-palette">4. E.l.f. Cosmetics Bite Size Eyeshadow Palette</h2>        <div class="featured_product_block featured_block_standard" data-id="97656321-fd8a-4838-afa2-9b69fdc965e8">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=42448&murl=https%3A%2F%2Fwww.elfcosmetics.co.uk%2Fbite-size-eyeshadow%2F300165.html" data-model-name="Bite Size Eyeshadow Palette in Berry Bad" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292780/elf-cosmetics-review-292780-1618872323431-main.jpg" alt="E.l.f. Cosmetics + Bite Size Eyeshadow Palette in Berry Bad"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>E.l.f. Cosmetics</div>                                        <div class="featured__title">Bite Size Eyeshadow Palette in Berry Bad</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Rating:</strong> 5/5 stars</p><p>I love, love, love these little eyeshadow palettes. They're small, which I like because most of the time palettes have too many dang colours in them for anyone who isn't a professional. There, I said it! This selection of rosy shades looks so pretty, and I love that it includes both matte and shimmery finishes so you can get a whole look with just one set of colours.</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="De2xfYHgX8PL3SLm2cR34V" name="" alt="elf-cosmetics-review-292780-1618866204613-image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292780/elf-cosmetics-review-292780-1618866204613-image.jpg" mos="" align="middle" fullscreen="" width="1200" height="1600" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/court_higgs/" target="_blank">@court_higgs</a>)</span></figcaption></figure><h2 id="5-e-l-f-cosmetics-16hr-camo-concealer">5. E.l.f. Cosmetics 16hr Camo Concealer</h2>        <div class="featured_product_block featured_block_standard" data-id="d6a2006c-68a0-4fb6-ab6d-8474bb4e9893">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=42448&murl=https%3A%2F%2Fwww.elfcosmetics.co.uk%2F16hr-camo-concealer%2F300152.html" data-model-name="16hr Camo Concealer in Deep Olive" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292780/elf-cosmetics-review-292780-1618872554451-main.jpg" alt="E.l.f. Cosmetics + 16hr Camo Concealer in Deep Olive"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>E.l.f. Cosmetics</div>                                        <div class="featured__title">16hr Camo Concealer in Deep Olive</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Rating:</strong> 5/5 stars</p><p>Yes, yes, yes, yes, and yes again! Promise me you will buy this concealer. It's <em>so</em> good I'm having a hard time reconciling the fact that I've gone 31 years without it in my life! This concealer has been a mega hit among the internet-beauty community for a while now and consistently in Amazon's weekly top-selling makeup products, so my expectations were high. It didn't disappoint! It's great both as a spot concealer and an under-eye brightener (I snagged two different shades for the respective tasks) and dries down to a satin, near-matte finish that doesn't even need to be set with powder. The packing claims it stays put for 16 hours, and while I didn't test that theory, I have no doubt it would actually hold up that long.</p></p>                </div>                            </div>        </div><h2 id="6-e-l-f-cosmetics-total-face-sponge">6. E.l.f. Cosmetics Total Face Sponge</h2>        <div class="featured_product_block featured_block_standard" data-id="d6607444-f2eb-496b-b1f4-dd402f8b65f7">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=42448&murl=https%3A%2F%2Fwww.elfcosmetics.co.uk%2Ftotal-face-sponge%2F600035.html" data-model-name="Total Face Sponge" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/293089/elf-cosmetics-review-293089-1620316095504-main.jpg" alt="E.l.f. Cosmetics + Total Face Sponge"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>E.l.f. Cosmetics</div>                                        <div class="featured__title">Total Face Sponge</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Rating:</strong> 5/5 stars</p><p>I'm no snob, but I've favoured a certain brand that makes £17 makeup sponges for as long as I can remember. It's now my true belief that this is superior. It doesn't absorb tons of product or pull your complexion products off your face as you bounce it around to blend out harsh lines.</p></p>                </div>                            </div>        </div><h2 id="7-e-l-f-cosmetics-contour-palette-pressed-powder">7. E.l.f. Cosmetics Contour Palette Pressed Powder</h2>        <div class="featured_product_block featured_block_standard" data-id="71f28928-f2a2-4318-b458-4a8d5fa8cb77">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=42448&murl=https%3A%2F%2Fwww.elfcosmetics.co.uk%2Fcontour-palette%2F83320.html" data-model-name="Contour Palette Pressed Powder" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292780/elf-cosmetics-review-292780-1618873256124-main.jpg" alt="E.l.f. Cosmetics + Contour Palette Pressed Powder"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>E.l.f. Cosmetics</div>                                        <div class="featured__title">Contour Palette Pressed Powder</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Rating:</strong> 4/5 stars</p><p>I'm not a master contouring queen, so I often feel a little out of my depths when it comes time to carve out the cheeks and nose. This palette is easy enough to use, but I would imagine the more experience you have the better your results will be. I actually found the deepest shade to be a perfect crease colour, too, so bonus points for functionality!</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="mQL2qU8e9JMrcgzSJ47Lr6" name="" alt="elf-cosmetics-review-292780-1619030613609-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292780/elf-cosmetics-review-292780-1619030613609-main.gif" mos="" align="middle" fullscreen="" width="900" height="1125" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/court_higgs/" target="_blank">@court_higgs</a>)</span></figcaption></figure><h2 id="8-e-l-f-cosmetics-monochromatic-multi-stick">8. E.l.f. Cosmetics Monochromatic Multi Stick</h2>        <div class="featured_product_block featured_block_standard" data-id="f01dfe3c-b133-4685-b784-4c20fd680a5a">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=42448&murl=https%3A%2F%2Fwww.elfcosmetics.co.uk%2Fmonochromatic-multi-stick%2F300142.html" data-model-name="Monochromatic Multi Stick in Luminous Berry" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292780/elf-cosmetics-review-292780-1618873349346-main.jpg" alt="E.l.f. Cosmetics + Monochromatic Multi Stick in Luminous Berry"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>E.l.f. Cosmetics</div>                                        <div class="featured__title">Monochromatic Multi Stick in Luminous Berry</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Rating:</strong> 2/5 stars</p><p>This stick isn't pigmented enough, and the shimmery finish is kind of confusing. I packed on so much product only for it to barely show up on my cheeks, and it looked too glittery on my lips. I had high hopes for this one, but ultimately, I'd skip it. </p></p>                </div>                            </div>        </div><h2 id="9-e-l-f-cosmetics-clear-brow-amp-lash-mascara">9. E.l.f. Cosmetics Clear Brow & Lash Mascara</h2>        <div class="featured_product_block featured_block_standard" data-id="c68ab12f-e09a-43cc-ba7b-2c0abf32471f">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=42448&murl=https%3A%2F%2Fwww.elfcosmetics.co.uk%2Fclear-brow-and-lash-mascara%2F200032.html" data-model-name="Clear Brow & Lash Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/293089/elf-cosmetics-review-293089-1620316309384-main.jpg" alt="E.l.f. Cosmetics + Clear Brow & Lash Mascara"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>E.l.f. Cosmetics</div>                                        <div class="featured__title">Clear Brow & Lash Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Rating:</strong> 2/5 stars</p><p>There are much better eyebrow gels out there. I know it seems silly to split hairs over a £3 product, but the hold is just plain weak. It worked much better when layered on top of a clear brow pomade from another brand meant to give the brows that laminated look, but on its own, it just didn't wow me. I'll admit this product is kind of cool in that it's dual-ended, with one spoolie meant for the brows and the other meant for the lashes, but aside from the novelty, it's nothing special. I'd recommend skipping this one and reallocating that £3 to try one of the brand's more impressive offerings.</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="63Vz32ir4NrThcBcE8CBqC" name="" alt="elf-cosmetics-review-292780-1619030712636-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292780/elf-cosmetics-review-292780-1619030712636-main.gif" mos="" align="middle" fullscreen="" width="1200" height="1500" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/court_higgs/" target="_blank">@court_higgs</a>)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="4HRoN2MnApuMk472XpDivC" name="" alt="elf-cosmetics-review-292780-1618866200137-image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292780/elf-cosmetics-review-292780-1618866200137-image.jpg" mos="" align="middle" fullscreen="" width="1200" height="1600" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/court_higgs/" target="_blank">@court_higgs</a>)</span></figcaption></figure><p>Aside from makeup, E.l.f. also has some popular skincare options that regularly end up on best-of lists. I decided to try out its Holy Hydration! line, which consists of Holy Hydration! Daily Cleanser, Holy Hydration! Makeup Melting Cleansing Balm, Hydrating Booster Drops, Holy Hydration! Face Cream, and Holy Hydration! Eye Cream.</p><h2 id="10-e-l-f-cosmetics-hydrated-ever-after-skincare-mini-kit">10. E.l.f. Cosmetics Hydrated Ever After Skincare Mini Kit</h2>        <div class="featured_product_block featured_block_standard" data-id="c1680fec-1003-44ec-bc94-189e0327b3cf">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=42448&murl=https%3A%2F%2Fwww.elfcosmetics.co.uk%2Fhydrated-ever-after%2F57150.html" data-model-name="Hydrated Ever After Skincare Mini Kit" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:120.48%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292780/elf-cosmetics-review-292780-1619033990081-main.jpg" alt="E.l.f. Cosmetics + Hydrated Ever After Skincare Mini Kit"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>E.l.f. Cosmetics</div>                                        <div class="featured__title">Hydrated Ever After Skincare Mini Kit</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Rating: </strong>5/5 stars</p><p>I would 100% keep a fresh stock of this set on hand for travel. Each of the offerings is packed with hydrating, skin-loving ingredients like hyaluronic acid and ceramides, which leave the skin quenched and smoothed without any excess oil or shine. It's ideal skincare to wear under makeup, and the cleansing balm and foaming cleanser really do remove every stitch of makeup without leaving the skin feeling tight or dry. I imagine these offerings wouldn't do too much for ultra-dry or acne-prone skin types, but if you don't have any active flare-ups or other major concerns, this is a perfectly adequate routine to keep you stable until you have access to your full skincare arsenal again.</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="9VYaZwzhXSvsTNaVfqJCDG" name="" alt="elf-cosmetics-review-292780-1619030734035-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292780/elf-cosmetics-review-292780-1619030734035-main.gif" mos="" align="middle" fullscreen="" width="1200" height="1500" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/court_higgs/" target="_blank">@court_higgs</a>)</span></figcaption></figure><h2 id="11-e-l-f-cosmetics-luminous-putty-primer">11. E.l.f. Cosmetics Luminous Putty Primer</h2>        <div class="featured_product_block featured_block_standard" data-id="4331304f-3913-429b-a715-5e0dc64ed88b">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=42448&murl=https%3A%2F%2Fwww.elfcosmetics.co.uk%2Fluminous-putty-primer%2F85910.html" data-model-name="Luminous Putty Primer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292780/elf-cosmetics-review-292780-1618875435105-main.jpg" alt="E.l.f. Cosmetics + Luminous Putty Primer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>E.l.f. Cosmetics</div>                                        <div class="featured__title">Luminous Putty Primer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Rating:</strong> 4/5 stars</p><p>Another day, another Putty Primer. This luminous version is so pretty. It makes for a translucent, blurring effect over the skin with a super-fine shimmer that allows the skin to glow even before you go in with any foundation. I layered it underneath a lightweight foundation and I did notice makeup settling into the lines around my mouth before I was done with the rest of my face, but I can't be too mad at that because skin moves, and sometimes makeup is just going to move with it. I'm totally satisfied with the glow, though!</p></p>                </div>                            </div>        </div><h2 id="12-e-l-f-cosmetics-flawless-satin-foundation">12. E.l.f. Cosmetics Flawless Satin Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="94039e6e-2223-4b1e-bbe3-3692c549cec1">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=42448&murl=https%3A%2F%2Fwww.elfcosmetics.co.uk%2Fflawless-finish-foundation%2F300061.html" data-model-name="Flawless Satin Foundation in Cinnamon " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292780/elf-cosmetics-review-292780-1618873978146-main.jpg" alt="E.l.f. Cosmetics + Flawless Finish Foundation in Cinammon"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>E.l.f. Cosmetics</div>                                        <div class="featured__title">Flawless Satin Foundation in Cinnamon </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Rating:</strong> 4.5/5 stars</p><p>As someone who doesn't think twice about dropping £40 or £50 on foundation, I never thought I'd be so in love with a £9 one. This pretty, medium-coverage liquid is the ultimate "your skin but better" product. It dries down to a plush, soft, satin finish that's breathable and feels like nothing. It doesn't cover <em>everything </em>(I definitely had to spot-conceal some dark spots), but it's buildable. I like it!</p></p>                </div>                            </div>        </div><h2 id="13-e-l-f-cosmetics-liquid-glitter-eyeshadow">13. E.l.f. Cosmetics Liquid Glitter Eyeshadow</h2>        <div class="featured_product_block featured_block_standard" data-id="20dab3b0-0f1a-4b7e-96ab-7b605cea413a">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=42448&murl=https%3A%2F%2Fwww.elfcosmetics.co.uk%2Fliquid-glitter-eyeshadow%2F300161.html" data-model-name="Liquid Glitter Eyeshadow in Copper Pop" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292780/elf-cosmetics-review-292780-1618874889290-main.jpg" alt="E.l.f. Cosmetics + Liquid Glitter Eyeshadow in Copper Pop"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>E.l.f. Cosmetics</div>                                        <div class="featured__title">Liquid Glitter Eyeshadow in Copper Pop</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Rating:</strong> 4/5 stars</p><p>I'm obsessed with this. I learned early on that using the doe-foot applicator is best, as pressing it in with the fingers sheers it down to nothing but glitter, so if you've struggled to get enough pigment with this stuff, be sure to take your fingers out of the equation.</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="XRFtj95KcbdnxgMZKXSTDf" name="" alt="elf-cosmetics-review-292780-1619030769668-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292780/elf-cosmetics-review-292780-1619030769668-main.gif" mos="" align="middle" fullscreen="" width="900" height="1125" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/court_higgs/" target="_blank">@court_higgs</a>)</span></figcaption></figure><h2 id="14-e-l-f-cosmetics-no-budge-retractable-eyeliner">14. E.l.f. Cosmetics No Budge Retractable Eyeliner</h2>        <div class="featured_product_block featured_block_standard" data-id="60b5c2d8-af03-45ce-b800-6bb862438872">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=42448&murl=https%3A%2F%2Fwww.elfcosmetics.co.uk%2Fno-budge-retractable-eyeliner%2F81330.html" data-model-name="No Budge Retractable Eyeliner in Black" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292780/elf-cosmetics-review-292780-1618874949112-main.jpg" alt="E.l.f. Cosmetics + No Budge Retractable Eyeliner in Black"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>E.l.f. Cosmetics</div>                                        <div class="featured__title">No Budge Retractable Eyeliner in Black</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Rating: </strong>5/5 stars</p><p>Again, a glowing five stars go to this eyeliner. I love it! It's a gel that glides on smoothly and can be smudged to a smoky blur or drawn precisely and to a point for a pretty cat-eye look. I'm adding it to the regular rotation.</p></p>                </div>                            </div>        </div><h2 id="15-e-l-f-cosmetics-hydrating-camo-concealer">15. E.l.f. Cosmetics Hydrating Camo Concealer</h2>        <div class="featured_product_block featured_block_standard" data-id="19507138-63b4-449d-8bc7-a4125ea8f2aa">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=42448&murl=https%3A%2F%2Fwww.elfcosmetics.co.uk%2Fhydrating-camo-concealer%2F300166.html" data-model-name="Hydrating Camo Concealer in Deep Olive" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292780/elf-cosmetics-review-292780-1618874274761-main.jpg" alt="E.l.f. Cosmetics + Hydrating Camo Concealer in Deep Olive"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>E.l.f. Cosmetics</div>                                        <div class="featured__title">Hydrating Camo Concealer in Deep Olive</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Rating:</strong> 4/5 stars</p><p>If you're on the hunt for a dupe for Tarte's famous Shape Tape formula, reviewers say over and over again that this is it. It's insanely good. It dries down a bit softer than the original 16-hour version and can do well with a light set with powder. Another characteristic to note is that the shades appear to be deeper than the 16-hour version. The same exact shades in this formula will be warmer and a bit deeper than they are in the other range, so I'd recommend buying a shade lighter than you might think.</p></p>                </div>                            </div>        </div><h2 id="16-e-l-f-cosmetics-bite-size-face-duo">16. E.l.f. Cosmetics Bite-Size Face Duo</h2>        <div class="featured_product_block featured_block_standard" data-id="a0c88d8c-8cb3-4fe4-bbba-0e024f791fb9">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=42448&murl=https%3A%2F%2Fwww.elfcosmetics.co.uk%2Fbite-size-face-duo%2F300187.html" data-model-name="Bite-Size Face Duo Cosmetic Highlighter in Pomegranate" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292780/elf-cosmetics-review-292780-1618875120419-main.jpg" alt="E.l.f. Cosmetics + Bite-Size Face Duo Cosmetic Highlighter in Pomegranate"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>E.l.f. Cosmetics</div>                                        <div class="featured__title">Bite-Size Face Duo Cosmetic Highlighter in Pomegranate</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Rating: </strong>5/5 stars</p><p>Gorgeous, flawless, beautiful! What else can I say about this perfect blush-highlighter duo? The blush (I snagged shade Pomegranate) is the prettiest dusty mauve with just the right amount of shimmer, and the highlighter literally looks like a high beam hit your cheekbones. I anticipate hitting pan on these pretty quickly, and thankfully, a refill will only cost a few bucks.</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="z7rQi8ifWHFzxVPorNu7pB" name="" alt="elf-cosmetics-review-292780-1619030787810-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292780/elf-cosmetics-review-292780-1619030787810-main.gif" mos="" align="middle" fullscreen="" width="900" height="1125" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/court_higgs/" target="_blank">@court_higgs</a>)</span></figcaption></figure><h2 id="17-e-l-f-cosmetics-lip-lacquer">17. E.l.f. Cosmetics Lip Lacquer </h2>        <div class="featured_product_block featured_block_standard" data-id="a7ed0c80-a5e9-4197-a00a-318c526fa097">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=42448&murl=https%3A%2F%2Fwww.elfcosmetics.co.uk%2Flip-lacquer%2F29961.html" data-model-name="Lip Lacquer in Rose" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292780/elf-cosmetics-review-292780-1618875262983-main.jpg" alt="E.l.f. Cosmetics + Lip Laquer in Rose"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>E.l.f. Cosmetics</div>                                        <div class="featured__title">Lip Lacquer in Rose</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Rating: </strong>10/5 stars</p><p>I'm big into lipgloss and can be a harsh critic, but this stuff right here is magical. I am utterly and completely obsessed with it! Everything about it, from the colour to the opacity and even the texture is right on target. It's not too sticky but still feels nice and plush on the lips so you can apply it to a completely dry pout without it clinging to dead skin. I lined my lips with my favourite soft-brown lip liner in the photos here just to give my lips an extra-polished look, but this gloss is perfect on its own too. I even wore it under a face mask for about 15 minutes, and it didn't transfer. I highly recommend it!</p></p>                </div>                            </div>        </div><h2 id="18-e-l-f-cosmetics-makeup-mist-amp-set">18. E.l.f. Cosmetics Makeup Mist & Set</h2>        <div class="featured_product_block featured_block_standard" data-id="e64de6fb-8ecf-476b-a615-043bbdcbd8fe">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=42448&murl=https%3A%2F%2Fwww.elfcosmetics.co.uk%2Fmakeup-mist-and-set%2F300086.html" data-model-name="Makeup Mist & Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292780/elf-cosmetics-review-292780-1618875574443-main.jpg" alt="E.l.f. Cosmetics + Makeup Mist & Set"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>E.l.f. Cosmetics</div>                                        <div class="featured__title">Makeup Mist & Set</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Rating:</strong> 5/5 stars</p><p>Dupe alert! I'm convinced this is MAC Fix+ by another name. It's a refreshing mist that melts all your creams, liquids, powders, and glitters together to make your face look effortlessly flawless. I love that it doesn't wreak of alcohol, even though that probably means it's not the best for locking makeup into place. I also love that the mist is clear so you don't have to worry about white droplet marks emerging in your hair or on your clothes once it dries.</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="pntnAbe6Z9FjBABJ3VrqcR" name="" alt="elf-cosmetics-review-292780-1619030803926-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292780/elf-cosmetics-review-292780-1619030803926-main.gif" mos="" align="middle" fullscreen="" width="1200" height="1500" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/court_higgs/" target="_blank">@court_higgs</a>)</span></figcaption></figure><h2 id="the-final-verdict">The Final Verdict</h2><p>E.l.f. passes the hype test with flying colours.<strong> </strong>The formulations are cutting edge, the pigments are vibrant and suitable for deep skin tones, and best of all, it's all SO affordable! Definitely spring for the Camo Concealer, the Poreless Putty Primer, the Camo CC cream, and the Lip Lacquer first. In all honestly, you could build an entire makeup routine with this brand exclusively without missing a beat. Your face and wallet will thank you for falling in love with E.l.f.! </p><p><em>This story was published at an earlier time and has since been updated.</em></p>
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                                                            <title><![CDATA[ I'm a Beauty Editor, and I Honestly Do Rate These 15 Maybelline Products ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/best-maybelline-products</link>
                                                                            <description>
                            <![CDATA[ Including some throwback favourites. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 06 Apr 2021 12:56:32 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 15:04:25 +0000</updated>
                                                                                                                                            <category><![CDATA[Basics]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Shopping]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mica Ricketts ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/1207/MicaRicketts_Headshot.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[MICA RICKETTS]]></media:credit>
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                                <p>While my love of luxury skincare knows no bounds (my <a href="https://www.whowhatwear.com/affordable-skincare-routine" target="_blank" data-original-url="https://www.whowhatwear.co.uk/affordable-skincare-routine">current skin routine</a> totals an eye-watering £669), when it comes to makeup, I'm a little more restrained with my product choices. One might say that when your <a href="https://www.whowhatwear.com/basic-makeup-tips" target="_blank" data-original-url="https://www.whowhatwear.co.uk/basic-makeup-tips">makeup application skills</a> are as basic as mine, then it makes no sense to splurge on fancy formulations anyway, but I'd argue that my love of high-street makeup actually comes from the fact that there are so many <a href="https://www.whowhatwear.com/best-beauty-dupes" target="_blank" data-original-url="https://www.whowhatwear.co.uk/best-beauty-dupes">affordable products</a> out there that rival the quality and results of their more expensive counterparts. So why spend more when you really don't have to? </p><p>Case in point: Maybelline. When I was a teenager, it was pretty much a beauty rite of passage to own something from this iconic high-street brand—most notably, of course, its Dream Matte Mousse Foundation, which definitely earns a spot in my <a href="https://www.whowhatwear.com/throwback-beauty-products/" target="_blank" data-original-url="https://www.whowhatwear.co.uk/throwback-beauty-products/">throwback beauty hall of fame</a>. And with over 100 years in the beauty industry under its belt, there's no doubting that Maybelline knows a thing or two about formulating a great beauty product. However, since the brand was so weaved into the fabric of my early beauty experience, it's no surprise that in recent years, I've overlooked it in favour of more exciting <a href="https://www.whowhatwear.com/best-new-beauty-products" target="_blank" data-original-url="https://www.whowhatwear.co.uk/best-new-beauty-products">new launches</a> and buzzy Instagram brands. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="ncSqwoT4YgPmQ9vYvWgxcg" name="" alt="best-maybelline-products-292550-1617714025175-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292550/best-maybelline-products-292550-1617714025175-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292550/best-maybelline-products-292550-1617714025175-main.jpg" align="middle" fullscreen="" width="900" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: MICA RICKETTS)</span></figcaption></figure><p><em>Me wearing a full face of Maybelline makeup products.</em></p><p>Recently though, I've been feeling a little nostalgic and decided to revisit some of my classic favourite beauty products to see which ones still deliver. Honestly, there were so many Maybelline products that I realised I still reach for on a regular basis as well as plenty of others I have rekindled my love for.</p><p>Ahead, keep scrolling for the 15 best Maybelline products that I still rate today. </p><h2 id="shop-the-best-maybelline-products-here">Shop the best Maybelline products here:</h2>        <div class="featured_product_block featured_block_standard" data-id="40984d08-64e8-4546-98f3-ec64f1b17c44">            <a href="https://www.awin1.com/cread.php?awinmid=2082&awinaffid=250777&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fmaybelline-the-falsies-instant-lash-lift-look-lengthening-volumising-mascara-01-black%2F12430107.html" data-model-name="The Falsies Lash Lift Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292550/best-maybelline-products-292550-1617716834649-main.jpg" alt="Maybelline + The Falsies Lash Lift Mascara"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maybelline</div>                                        <div class="featured__title">The Falsies Lash Lift Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p>This is the second-best-selling mascara in the whole UK, and it's the one that I'm wearing in the photo above. This mascara creates that fluttery lash look that I love and the kind of height that's reminiscent of a professional lash-lift.</p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="ff09c43b-fa9c-4eb7-b24a-0e73b11aa39d">            <a href="https://www.awin1.com/cread.php?awinmid=2082&awinaffid=250777&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fmaybelline-lash-sensational-intense-mascara-black%2F11171431.html" data-model-name="Lash Sensational Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292550/best-maybelline-products-292550-1617717019968-main.jpg" alt="Maybelline + Lash Sensational Mascara"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maybelline</div>                                        <div class="featured__title">Lash Sensational Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p>Not content with second place, the brand also holds the spot for Britain's best-selling mascara with its Lash Sensational. It has an innovative brush that uses six different lengths of bristles to coat even the smallest of lashes with pigment for a fanned-out finish.��</p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="d99ab529-18e9-4ba8-9d1a-1a177eab58aa">            <a href="https://www.awin1.com/cread.php?awinmid=2082&awinaffid=250777&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fmaybelline-superstay-matte-ink-crayon-lipstick-32g-various-shades%2F12097296.html" data-model-name="Superstay Matte Ink Crayon Lipstick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292550/best-maybelline-products-292550-1617717671682-main.jpg" alt="Maybelline + Superstay Matte Ink Crayon Lipstick"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maybelline</div>                                        <div class="featured__title">Superstay Matte Ink Crayon Lipstick</div>                                    </div>                <div class="subtitle__description">                                                            <p>I recently tried a whole bunch of <a href="https://www.whowhatwear.com/best-long-lasting-lipsticks" target="_blank" data-original-url="https://www.whowhatwear.co.uk/best-long-lasting-lipsticks">long-lasting lipsticks</a>, and this was one of my favourite affordable options. It provides up to eight hours of smudge-free colour, and I can attest to the fact that it really does stick around.</p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="cd00e257-0e68-414f-bb2d-7293a991802e">            <a href="https://www.awin1.com/cread.php?awinmid=2041&awinaffid=250777&ued=https%3A%2F%2Fwww.boots.com%2Fmaybelline-eraser-eye-concealer-10154633p" data-model-name="Instant Anti Age Eraser Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292550/best-maybelline-products-292550-1617717909339-main.jpg" alt="Maybelline + Instant Anti Age Eraser Concealer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maybelline</div>                                        <div class="featured__title">Instant Anti Age Eraser Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p>Don't be put off by the name: I first tried this concealer in my early 20s, and I loved it just as much then as I do now in my 30s. And I'm not alone. This is the best-selling concealer in 20 countries worldwide, and it has <em>so </em>many five-star reviews. It's creamy and pigmented and genuinely covers up dark circles, but I love using it on blemishes too.</p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="1cf628d2-3335-4a06-9455-05d185cd75ed">            <a href="https://www.lookfantastic.com/maybelline-brow-tattoo-longlasting-tint-4.9ml-various-shades/11705450.html" data-model-name="Brow Tattoo Longlasting Tint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292550/best-maybelline-products-292550-1617718125158-main.jpg" alt="Maybelline + Brow Tattoo Longlasting Tint"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maybelline</div>                                        <div class="featured__title">Brow Tattoo Longlasting Tint</div>                                    </div>                <div class="subtitle__description">                                                            <p>This brow tint has really come into its own this last year when salon visits have basically been off the table. I've always been quite intimidated about at-home brow tints, but this gel formula is easy to apply and peels off to reveal neat, filled-in brows that last for three days. </p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="9d3133e1-6da9-47e9-8d45-fcebae29a412">            <a href="https://www.awin1.com/cread.php?awinmid=2082&awinaffid=250777&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fmaybelline-lash-sensational-sky-high-mascara-01-black-2.2g%2F12765086.html" data-model-name="Lash Sensational Sky High Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292550/best-maybelline-products-292550-1617722510877-main.jpg" alt="Maybelline + Lash Sensational Sky High Mascara"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maybelline</div>                                        <div class="featured__title">Lash Sensational Sky High Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p>It was our beauty contributor Shannon's <a href="https://www.whowhatwear.com/maybelline-lash-sensational-sky-high-mascara-review" target="_blank" data-original-url="https://www.whowhatwear.co.uk/maybelline-lash-sensational-sky-high-mascara-review">review</a> of this new Maybelline launch that got me intrigued after social media hyped it up at the start of this year. I have to say, though, it it's length that you're after, then this mascara really does deliver. I wouldn't be surprised if it knocks one of the other cult mascaras off the top spot soon.</p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="a73e4050-c0c7-4d5f-92e4-800693fb58a1">            <a href="https://www.awin1.com/cread.php?awinmid=2082&awinaffid=250777&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fmaybelline-fit-me-matte-and-poreless-foundation-30ml-various-shades%2F11324284.html" data-model-name="Fit Me! Matte and Poreless Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292550/best-maybelline-products-292550-1617722922970-main.jpg" alt="Maybelline + Fit Me! Matte and Poreless Foundation"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maybelline</div>                                        <div class="featured__title">Fit Me! Matte and Poreless Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p>I'll be honest. I thought that <a href="https://www.awin1.com/cread.php?awinmid=2082&awinaffid=250777&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fmaybelline-new-york-dream-matte-mousse-foundation-various-shades%2F10830482.html" target="_blank">Dream Matte Mousse</a> had put me off matte foundations for life, but then I tried this. Despite its name, I actually don't think it's that matte—more of a velvety, healthy-skin finish with a decent amount of coverage. If you aren't into majorly dewy skin, then I'd really recommend giving this a try, as it's a brilliant affordable formulation. </p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="4b60c291-d02c-4f10-b816-37d43df27fbe">            <a href="https://www.awin1.com/cread.php?awinmid=2082&awinaffid=250777&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fmaybelline-baby-lips-peach-kiss%2F10846610.html" data-model-name="Baby Lips Lip Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292550/best-maybelline-products-292550-1617725350245-main.jpg" alt="Maybelline + Baby Lips Lip Balm"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maybelline</div>                                        <div class="featured__title">Baby Lips Lip Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p>It's been nearly a decade since basically every beauty YouTuber on the planet was praising these unassuming lip balms. In fact, I remember stocking up on them on a trip to New York, as they hadn't made their way onto British shores yet. While I'd pretty much forgotten about them until recently, this is still a very decent lip balm for roughly the cost of a takeaway coffee. This one also contains SPF 20 and has a subtle peachy wash of colour.</p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="d3de64a3-63c6-42e2-b9fe-ffcfdd9f8bd3">            <a href="https://www.awin1.com/cread.php?awinmid=2082&awinaffid=250777&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fmaybelline-color-tattoo-eyeshadow-3.5ml-various-shades%2F12309409.html" data-model-name="Color Tattoo Eyeshadow" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292550/best-maybelline-products-292550-1617725672226-main.jpg" alt="Maybelline + Color Tattoo Eyeshadow"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maybelline</div>                                        <div class="featured__title">Color Tattoo Eyeshadow</div>                                    </div>                <div class="subtitle__description">                                                            <p>Much like the aforementioned lip balm, this was another cult early-noughties product, which I still stand by today. If, like me, you can rarely be fussed to apply eye shadow, then I can't recommend this enough. You just dab your finger into the pot and glide it across your eyelids for a low-maintenance wash of colour. This shade, Socialite, is my favourite for its easy-to-wear sheen, but you can get matte colours too.</p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="2b88e630-7f1c-4464-a034-7c1434e4aac6">            <a href="https://www.awin1.com/cread.php?awinmid=2082&awinaffid=250777&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fmaybelline-total-temptation-eyebrow-definer-120-medium-brown%2F11659690.html" data-model-name="Total Temptation Eyebrow Definer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292550/best-maybelline-products-292550-1617726115644-main.jpg" alt="Maybelline + Total Temptation Eyebrow Definer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maybelline</div>                                        <div class="featured__title">Total Temptation Eyebrow Definer</div>                                    </div>                <div class="subtitle__description">                                                            <p>This brow pencil is so good. The angled tip makes it easy to quickly apply hairlike strokes of colour to any sparse patches, and the rounded spoolie creates that cool, fluffy brow look that's everywhere right now.</p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="86e163e4-99ce-4c99-927f-2cf4ccf7834c">            <a href="https://www.awin1.com/cread.php?awinmid=2082&awinaffid=250777&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fmaybelline-dream-urban-cover-spf50-foundation-121ml-various-shades%2F12097316.html" data-model-name="Dream Urban Cover SPF50 Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292550/best-maybelline-products-292550-1617726254957-main.jpg" alt="Maybelline + Dream Urban Cover SPF50 Foundation"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maybelline</div>                                        <div class="featured__title">Dream Urban Cover SPF50 Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p>I'm often a bit dubious about multipurpose foundations, but despite its multiple claims, this formula from Maybelline delivers on all fronts. It's lightweight in texture yet has decent coverage, it contains SPF 50 so your skin is protected from the sun, and its enriched with antioxidants to protect skin from pollution. If you live in the city and are in the market for a new foundation, then you really can't go wrong.</p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="b0287fd4-8941-4432-ad48-0efe1560a30c">            <a href="https://www.awin1.com/cread.php?awinmid=2082&awinaffid=250777&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fmaybelline-master-prime-illuminating-primer%2F11850170.html" data-model-name="Master Prime Illuminating Primer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292550/best-maybelline-products-292550-1617726555709-main.jpg" alt="Maybelline + Master Prime Illuminating Primer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maybelline</div>                                        <div class="featured__title">Master Prime Illuminating Primer</div>                                    </div>                <div class="subtitle__description">                                                            <p>No matter what base products I apply on top, if I'm wearing a primer, then I'm going to make it a radiance-boosting one. This one is really good and rivals some of my more expensive favourites. It's enriched with pearl powder particles to even skin tone while brightening your complexion to leave skin illuminated without looking shiny. Trust me—it's really very good.</p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="a0121358-2074-453a-8740-ee9f6d4b08bc">            <a href="https://www.awin1.com/cread.php?awinmid=2082&awinaffid=250777&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fmaybelline-colour-strike-eyeshadow-pen-makeup-0.16g-various-shades%2F12765014.html" data-model-name="Colour Strike Eyeshadow Pen Makeup" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292550/best-maybelline-products-292550-1617731734319-main.jpg" alt="Maybelline + Colour Strike Eyeshadow Pen Makeup"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maybelline</div>                                        <div class="featured__title">Colour Strike Eyeshadow Pen Makeup</div>                                    </div>                <div class="subtitle__description">                                                            <p>In case I hadn't already made it obvious, I am incredibly lazy when it comes to applying eye shadow. This, however, makes it easy. So easy in fact that you just need to unscrew it then use the built-in applicator to slick it over your eyelids. It has a cream-to-powder texture that is surprisingly pigmented and doesn't budge.</p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="6c0daf53-dab7-4cae-b41e-1314af374428">            <a href="https://www.awin1.com/cread.php?awinmid=2082&awinaffid=250777&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fmaybelline-colossal-big-shot-mascara-black-9.5ml%2F11705462.html" data-model-name="Colossal Big Shot Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292550/best-maybelline-products-292550-1617732337854-main.jpg" alt="Maybelline + Colossal Big Shot Mascara"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maybelline</div>                                        <div class="featured__title">Colossal Big Shot Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p>To include three mascaras in my Maybelline favourites might seem excessive, but what can I say? This brand knows how to do mascara. This is an update on one of my favourites from my teenage years, and it's still just as good at delivering dramatic, thick lashes.</p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c328d673-3e0d-45e9-9370-62ea60b3146c">            <a href="https://www.awin1.com/cread.php?awinmid=2082&awinaffid=250777&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fmaybelline-master-chrome-extreme-highlighting-powder-8g-various-shades%2F11932650.html" data-model-name="Master Chrome Extreme Highlighting Powder" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292550/best-maybelline-products-292550-1617732524148-main.jpg" alt="Maybelline + Master Chrome Extreme Highlighting Powder"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maybelline</div>                                        <div class="featured__title">Master Chrome Extreme Highlighting Powder</div>                                    </div>                <div class="subtitle__description">                                                            <p>This is a really good dupe for one of my favourite <a href="https://www.whowhatwear.com/becca-shimmering-skin-perfector-pressed-highlighter" target="_blank" data-original-url="https://www.whowhatwear.co.uk/becca-shimmering-skin-perfector-pressed-highlighter">high-end highlighters</a> but at a third of the price. It has the perfect amount of pigment and bucketloads of sheen and just makes my whole complexion look way brighter than before I applied it. <br/><em>Up next, <a href="https://www.whowhatwear.com/makeup-tips-for-women-over-40" target="_blank" data-original-url="https://www.whowhatwear.co.uk/makeup-tips-for-women-over-40">a celeb makeup artist just told us how to avoid these makeup mistakes.</a></em></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ Some Makeup Looks That Are Just a Delight (and Easy to Re-Create) ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/cute-easy-makeup-looks-uk</link>
                                                                            <description>
                            <![CDATA[ Courtesy of 15 fabulous women. ]]>
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                                                                        <pubDate>Thu, 06 Aug 2020 11:57:32 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 17:05:29 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                <author><![CDATA[ jasmine.fox-suliaman@futurenet.com (Jasmine Fox-Suliaman) ]]></author>                    <dc:creator><![CDATA[ Jasmine Fox-Suliaman ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/NynpHsjtzUKhTQqVuDM7v6.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Jasmine Fox-Suliaman is a freelance writer and editor living in New York City. What began as a pastime (blogging on Tumblr) transformed into a lifelong passion for unveiling the connection between fashion and culture on the internet and in real life. Over the last decade, she&#039;s melded her extensive edit and social background to various on-staff positions at &lt;em&gt;Who What Wear, MyDomaine,&lt;/em&gt; and&lt;em&gt; Byrdie. &lt;/em&gt;More recently, she’s become a freelance contributor to other publications including&lt;em&gt; Vogue, Editorialist, and The Cut. &lt;/em&gt;Off the clock, you can find her clutching her cell phone as she&#039;s constantly scrolling through TikTok and The RealReal, in search of the next cool thing. &lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@katiecung]]></media:credit>
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                                <figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:75.00%;"><img id="KNfxFUHzmhDLTgc73hEvGL" name="" alt="cute-easy-makeup-looks-286953-1588039681744-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588039681744-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588039681744-main.jpg" align="middle" fullscreen="" width="1200" height="900" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/B-ai370H_cB/?igshid=13wkq8boj8p2a" target="_blank">@katiecung</a>)</span></figcaption></figure><p><strong><span style="font-weight: 400;">It's official: After a lot of time spent indoors over the last year and a half with no real reason to put on makeup, <a href="https://www.whowhatwear.com/best-eye-shadow-sticks" target="_blank" data-original-url="https://www.whowhatwear.co.uk/best-eye-shadow-sticks">beautiful eyeshadows</a> and <a href="https://www.whowhatwear.com/best-summer-makeup-looks" target="_blank" data-original-url="https://www.whowhatwear.co.uk/best-summer-makeup-looks">vibrant lipsticks</a> are making a comeback. Yes, summer 2021 is uniting both <strong><span style="font-weight: 400;">beauty aficionados and curious novices in a quest to dust off our makeup bags and have fun experimenting. Of course, a return to makeup doesn't</span></strong></span></strong><strong><span style="font-weight: 400;"> need to be about adhering to society's old beauty standards either; rather, it's a time to explore our makeup routines on our own terms in an effort to find the things that bring us joy. After all, who wouldn’t want to learn some new application tips from Alexa Chung's <a href="https://www.whowhatwear.com/no-makeup-makeup" target="_blank" data-original-url="https://www.whowhatwear.co.uk/no-makeup-makeup">makeup artist</a></span><span style="font-weight: 400;"> or try new cult </span><a title="cult products" href="https://www.whowhatwear.com/best-new-beauty-products" target="_blank" data-original-url="https://www.whowhatwear.co.uk/best-new-beauty-products"><span style="font-weight: 400;">products</span></a><span style="font-weight: 400;">? In truth, finding fun yet easy makeup looks during this time can be a simple way to cultivate a little delight in your day. So ahead, we’ve spoken to 15 women about the easy makeup looks that are currently making them smile. And don’t fret—we promise they’ll be as enjoyable to try on yourself.</span></strong></p><h2 id="doin-39-the-bare-minimum">Doin' the Bare Minimum</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:850px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="dcxZZyNQVoPnXGXBMwKdY8" name="" alt="cute-easy-makeup-looks-286953-1588039471940-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588039471940-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588039471940-main.jpg" align="middle" fullscreen="" width="850" height="1275" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/B-0W93nAu6F/?igshid=1v2spmd92q8wy" target="_blank">@sarahkretzu</a>)</span></figcaption></figure><p><span data-preserver-spaces="true">Doing your makeup doesn’t necessarily mean you have to have a full face. As </span><span data-preserver-spaces="true"><a class="_e75a791d-denali-editor-page-rtfLink" href="https://www.instagram.com/sarahkretzu/" target="_blank">Sarah Kretzu</a> </span><span data-preserver-spaces="true">told us, "Glowing skin makes me feel good no matter what!” Investing in a product that leaves your skin dewy is the easiest way to make you look like you’re wearing a full face of makeup without actually doing so."</span></p>        <div class="featured_product_block featured_block_standard" data-id="485866c8-3ff7-4776-9b77-7115fceb1edd">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=35269&murl=https%3A%2F%2Fwww.cultbeauty.co.uk%2Fdrunk-elephant-d-bronzi-antipollution-sunshine-drops.html%3F" data-model-name="D-Bronzi Anti-Pollution Sunshine Drops" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:125.59%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/288524/cute-easy-makeup-looks-288524-1625752098287-main.jpg" alt="Drunk Elephant + D-Bronzi Anti-Pollution Sunshine Drops"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Drunk Elephant</div>                                        <div class="featured__title">D-Bronzi Anti-Pollution Sunshine Drops</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong><span style="font-weight: 400;">Kretzu confessed that her secret to creating this dewy look is "t</span><span style="font-weight: 400;">o mix a skin tint with Drunk Elephant’s D-Bronzi. It gives you a healthy dose of colour and glow without leaving the house!”</span></strong></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:850px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="Dt7bDmqVZV9DLgn4gjs4Md" name="" alt="cute-easy-makeup-looks-286953-1588039430789-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588039430789-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588039430789-main.jpg" align="middle" fullscreen="" width="850" height="1275" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/B-79r5FFoY1/?igshid=1d0m45l9ngc90" target="_blank">@thestylishsoul</a>)</span></figcaption></figure><p><strong><span style="font-weight: 400;">Kretzu isn’t the only one who swears by a natural-inspired makeup look’s ability to boost your mood. As</span> <a href="https://www.instagram.com/thestylishsoul/"><span style="font-weight: 400;">Allison</span></a> <span style="font-weight: 400;">told us, "This</span> <span style="font-weight: 400;">is my favourite at-home makeup look because it’s natural and simple yet makes you feel elevated and put-together.”</span></strong></p>        <div class="featured_product_block featured_block_standard" data-id="1d14850b-5f61-4185-a0b8-4da12803256b">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=43869&murl=https%3A%2F%2Fwww.houseoffraser.co.uk%2Fbrand%2Fcharlotte-tilbury%2Fhollywood-flawless-filter-770796" data-model-name="Hollywood Flawless Filter" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:113.76%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588039413176-main.jpg" alt="Charlotte Tilbury + Hollywood Flawless Filter"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Charlotte Tilbury</div>                                        <div class="featured__title">Hollywood Flawless Filter</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong><span style="font-weight: 400;">So what product does Allison swear by to create this look?</span> <span style="font-weight: 400;">She confessed, "T</span><span style="font-weight: 400;">he product that makes this look so easy and simple is the Hollywood Flawless Filter by Charlotte Tilbury. It’s my favourite product ever—it gives your skin a natural glow with just the right amount of coverage so you don’t feel weighed down, but your skin looks amazing!”</span></strong></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:850px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="mvW6oumvnKMbtAjdZWHDmG" name="" alt="cute-easy-makeup-looks-286953-1588039398337-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588039398337-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588039398337-main.jpg" align="middle" fullscreen="" width="850" height="1275" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/B9UfQO0hmWO/" target="_blank">@linnhniller</a>)</span></figcaption></figure><p><span style="font-weight: 400;">Creating a bare-minimum, dewy look is one of the easiest makeup routines to adopt. As <a href="https://www.instagram.com/linhniller/" target="_blank">Linh Niller</a> told us, "</span><span style="font-weight: 400;">When it comes to easy everyday makeup, I focus on keeping the skin hydrated and glowing by using a facial oil and an SPF moisturiser.”</span></p>        <div class="featured_product_block featured_block_standard" data-id="a62e3eec-ea2a-417d-b22e-65c3981bbf01">            <a href="https://glossier.79ic8e.net/VMYEk" data-model-name="Futuredew" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:113.76%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588039652677-main.jpg" alt="Glossier + Futuredew"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Glossier</div>                                        <div class="featured__title">Futuredew</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong><span style="font-weight: 400;">Niller continued, "I then highlight the cheekbones and brow bone, add a little mascara, brush up my brows, and add a bit of blush and bronzer on the hollows of the cheeks and dab some on my eyelids as well. It instantly makes me feel good and ready for the day!”</span></strong></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:850px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="Sj8SjYQvcmizcd5jzjTpoJ" name="" alt="cute-easy-makeup-looks-286953-1588039353224-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588039353224-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588039353224-main.jpg" align="middle" fullscreen="" width="850" height="1275" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/B9pbnt4J5eg/?igshid=zkbx5j8u25ch" target="_blank">@mercedesmalana</a>)</span></figcaption></figure><p><strong><span style="font-weight: 400;">No matter your makeup routine, it should always bring you joy. <a href="https://www.instagram.com/mercedesmalana/" target="_blank">Mercedes Malana</a> says, "T</span><span style="font-weight: 400;">aking time for myself to put makeup on is a moment of self-care and almost therapy to me.” But she continued, "I love natural, effortless looks because my mum taught me less is more.”</span></strong></p>        <div class="featured_product_block featured_block_standard" data-id="0d568bbb-6ea9-4d15-ab79-1349d1b3191b">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=35269&murl=https%3A%2F%2Fwww.cultbeauty.co.uk%2Fmilk-makeup-highlighter.html" data-model-name="Highlighter" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:120.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/288524/cute-easy-makeup-looks-288524-1596715797232-main.jpg" alt="Milk Makeup + Highlighter"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Milk Makeup</div>                                        <div class="featured__title">Highlighter</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong><span style="font-weight: 400;">For her effortless makeup look, </span><span style="font-weight: 400;">Malana used Laura Mercier </span><span style="font-weight: 400;"><a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=43869&murl=https%3A%2F%2Fwww.houseoffraser.co.uk%2Fbrand%2Flaura-mercier%2Ftinted-moisturiser-773890" target="_blank">Tinted Moisturiser</a> (£54),</span><span style="font-weight: 400;"> followed by Nars </span><span style="font-weight: 400;"><a href="https://www.awin1.com/cread.php?awinmid=5678&awinaffid=250777&clickref=&ued=https%3A%2F%2Fwww.asos.com%2Fnars%2Fnars-radiant-creamy-concealer%2Fprd%2F2933059" target="_blank">Radiant Creamy Concealer</a> (£25)</span><span style="font-weight: 400;">. To highlight her eyes, she swears by Anastasia Beverly Hills </span><span style="font-weight: 400;"><a href="https://www.awin1.com/cread.php?awinmid=2082&awinaffid=250777&clickref=&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fanastasia-beverly-hills-brow-wiz-0.08g-various-shades%2F12275825.html" target="_blank">Brow Wiz</a> (£23) </span><span style="font-weight: 400;">in the shade Medium Brown,</span></strong><span style="font-weight: 400;"> L’Oréal Paris </span><a href="https://www.awin1.com/cread.php?awinmid=2082&awinaffid=250777&clickref=&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fl-oreal-paris-telescopic-carbon-mascara-black%2F11233027.html" target="_blank">Telesc</a><a href="https://www.awin1.com/cread.php?awinmid=2082&awinaffid=250777&clickref=&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fl-oreal-paris-telescopic-carbon-mascara-black%2F11233027.html" target="_blank">opic</a> <a href="https://www.awin1.com/cread.php?awinmid=2082&awinaffid=250777&clickref=&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fl-oreal-paris-telescopic-carbon-mascara-black%2F11233027.html" target="_blank">Mascara</a><strong><span style="font-weight: 400;"> (£11), and Milk Makeup </span></strong><a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=35269&murl=https%3A%2F%2Fwww.cultbeauty.co.uk%2Fmilk-makeup-highlighter.html" target="_blank">Highlighter</a><strong><span style="font-weight: 400;"> (£23) in the shade Lit on her cheekbones.</span> <span style="font-weight: 400;">Malana finished off this look with Laura Mercier </span></strong><a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=35269&murl=https%3A%2F%2Fwww.cultbeauty.co.uk%2Flaura-mercier-translucent-loose-setting-powder.html" target="_blank">Translucent Setting Powder</a><strong><span style="font-weight: 400;"> (£32) and Physicians Formula </span><a href="https://www.awin1.com/cread.php?awinmid=2041&awinaffid=250777&clickref=&ued=https%3A%2F%2Fwww.boots.com%2Fphysicians-formula-murumuru-butter-bronzer-light-bronzer-10269663" target="_blank"><span style="font-weight: 400;">Butter Bronzer</span></a><span style="font-weight: 400;"> (£14) in the shade Deep.</span></strong></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="f516aff0-8a67-41fb-a1f8-971356acc7eb">            <a href="https://www.awin1.com/cread.php?awinmid=2041&awinaffid=250777&clickref=&ued=https%3A%2F%2Fwww.boots.com%2Fphysicians-formula-murumuru-butter-bronzer-light-bronzer-10269663" data-model-name="Butter Bronzer, Deep Bronzer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:113.76%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588039313621-main.jpg" alt="Physicians Formula + Butter Bronzer, Deep Bronzer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Physicians Formula</div>                                        <div class="featured__title">Butter Bronzer, Deep Bronzer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 id="read-my-lips">Read My Lips</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:850px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="khYRsPuEHeXAf9mPswfCAa" name="" alt="cute-easy-makeup-looks-286953-1588039299625-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588039299625-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588039299625-main.jpg" align="middle" fullscreen="" width="850" height="1275" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/B_XuTDCgs-n/?igshid=t4eqilaq9ldq" target="_blank">@anna__laplaca</a>)</span></figcaption></figure><p><strong><span style="font-weight: 400;">If you’re looking for an easy makeup look that’s a little bit bolder, look to our very own editor </span><a href="https://www.instagram.com/anna__laplaca/"><span style="font-weight: 400;">Anna LaPlaca</span></a><span style="font-weight: 400;">. As she told us, "My makeup here is inspired by that quintessential French-girl look, which is effortless and romantic, and surprisingly easy to re-create. It's anchored by bold, fluffy brows, a classic red lip, and a subtle flick of winged eyeliner.”</span></strong></p>        <div class="featured_product_block featured_block_standard" data-id="ae56bd7c-58d4-4789-8c1e-47664f9fa7c9">            <a href="https://www.chanel.com/en_GB/fragrance-beauty/makeup/p/lips/lipsticks/rouge-allure-luminous-intense-lip-colour-p160110.html#skuid-0160186" data-model-name="Rouge Allure Luminous Intense Lip Colour" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:113.76%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588089403460-main.jpg" alt="Chanel + Rouge Allure Luminous Intense Lip Colour"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Rouge Allure Luminous Intense Lip Colour</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong><span style="font-weight: 400;">LaPlaca continued,</span></strong> "<span style="font-weight: 400;">I</span> <strong><span style="font-weight: 400;">like to start with an even, glowy canvas for the skin (Kosas </span><span style="font-weight: 400;"><a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=35269&murl=https%3A%2F%2Fwww.cultbeauty.co.uk%2Fkosas-tinted-face-oil.html" target="_blank">Tinted Face Oil</a>, £40, </span><span style="font-weight: 400;">is a favourite for this), then go in with a brow pen (I've been loving Glossier </span><span style="font-weight: 400;"><a href="https://glossier.79ic8e.net/rAyy5" target="_blank">Brow Flick</a>, £15) </span><span style="font-weight: 400;">and brow brush to amp them up. If I have extra time, I'll add in the eyeliner, but honestly, it's optional. Finally, a swipe of my go-to Chanel lipstick, et voilà!”</span></strong></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:850px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="XGyigMq9ioiLo9wSwnHELb" name="" alt="cute-easy-makeup-looks-286953-1588039284021-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588039284021-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588039284021-main.jpg" align="middle" fullscreen="" width="850" height="1275" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/B_Vd0QTl8UR/?igshid=tw0285kdeita" target="_blank">@itsmekellieb</a>)</span></figcaption></figure><p><strong><span style="font-weight: 400;">Our editors aren’t the only ones who swear by the power and leisure of applying a bold lip.</span> <a href="https://www.instagram.com/itsmekellieb/"><span style="font-weight: 400;">Kellie Brown</span></a><span style="font-weight: 400;"> is also a fan. As she told us, "</span><span style="font-weight: 400;">I love this look because it’s simple and easy to do but impactful. It’s fresh-faced and a bit of pow all at once.”</span></strong></p>        <div class="featured_product_block featured_block_standard" data-id="e2ca4160-06a3-4345-9b18-beed12699e90">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=24448&murl=https%3A%2F%2Fwww.net-a-porter.com%2Fen-gb%2Fshop%2Fproduct%2Fnars%2Flipstick-inappropriate-red%2F1216095" data-model-name="Lipstick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:113.76%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588039261017-main.jpg" alt="Nars + Lipstick"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nars</div>                                        <div class="featured__title">Lipstick</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong><span style="font-weight: 400;">"I’m using mostly Nars here to create this look with a</span> <span style="font-weight: 400;"><a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=24448&murl=https%3A%2F%2Fwww.net-a-porter.com%2Fen-gb%2Fshop%2Fproduct%2Fnars%2Fnatural-radiant-longwear-foundation-manaus-30ml%2F1055901" target="_blank">foundation</a> (£37) </span><span style="font-weight: 400;">and lip,” </span><span style="font-weight: 400;"><a href="https://www.instagram.com/itsmekellieb/">Brown</a> said</span><span style="font-weight: 400;">. </span></strong></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="b902e2af-015d-4054-b010-9f0a9a02b92f">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=24448&murl=https%3A%2F%2Fwww.net-a-porter.com%2Fen-gb%2Fshop%2Fproduct%2Fnars%2Fnatural-radiant-longwear-foundation-manaus-30ml%2F1055901" data-model-name="Natural Radiant Longwear Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:113.76%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588039248528-main.jpg" alt="Nars + Natural Radiant Longwear Foundation"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nars</div>                                        <div class="featured__title">Natural Radiant Longwear Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong><span style="font-weight: 400;">You can wear just a lip for this look, or you can put on a layer of your go-to foundation.</span></strong></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:850px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="qTXJUknV3jo73XWaCdYTaN" name="" alt="cute-easy-makeup-looks-286953-1588039224401-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588039224401-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588039224401-main.jpg" align="middle" fullscreen="" width="850" height="1275" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/B-2VfKeBKBn/?igshid=vlglyv9jeaqb" target="_blank">@tylauren</a>)</span></figcaption></figure><p><strong><span style="font-weight: 400;">You don’t have to opt for a red lip though to pull off this easy makeup look. Look to Tyla-Lauren’s cute nude lip for inspiration. As she told us, "Nude lips are my automatic go-to because they always enhance a natural makeup look.” </span></strong></p>        <div class="featured_product_block featured_block_standard" data-id="a5f2d5ff-9468-4307-8707-489a442fb523">            <a href="https://www.awin1.com/cread.php?awinmid=5678&awinaffid=250777&clickref=&ued=https%3A%2F%2Fwww.asos.com%2Fmac%2Fmac-matte-lipstick-taupe%2Fprd%2F9742860" data-model-name="Matte Lipstick in Taupe" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:113.76%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588039209551-main.jpg" alt="MAC + Matte Lipstick in Taupe"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MAC</div>                                        <div class="featured__title">Matte Lipstick in Taupe</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong><a href="https://www.instagram.com/tylauren/"><span style="font-weight: 400;">Tyla-Lauren</span></a> <span style="font-weight: 400;">shared, "For the perfect nude lip, Taupe from MAC is my favourite because it complements my skin tone perfectly—I honestly think it works on everyone so well! And to finish off the look, I love adding a darker liner</span> <span style="font-weight: 400;">with it."</span></strong></p>                </div>                            </div>        </div><h2 id="crafty-cat-eyes">Crafty Cat Eyes</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:850px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="rGLjeYGS2MfURKge5MdmSe" name="" alt="cute-easy-makeup-looks-286953-1588039192630-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588039192630-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588039192630-main.jpg" align="middle" fullscreen="" width="850" height="1275" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/B-ai370H_cB/?igshid=13wkq8boj8p2a" target="_blank">@katiecung</a>)</span></figcaption></figure><p><strong><span style="font-weight: 400;">Perfecting your cat eye takes practice, but once you become a pro, it’s one of the easiest makeup looks. Don’t believe us? As</span> <a href="https://www.instagram.com/katiecung/"><span style="font-weight: 400;">Katie Cung</span></a> <span style="font-weight: 400;">told us, "This is my go-to flawless look; the crisp cat eye makes me feel super confident and like I can achieve anything!”</span></strong></p>        <div class="featured_product_block featured_block_standard" data-id="532bda90-7e56-4ec0-8734-a2bce2f5976c">            <a href="https://www.awin1.com/cread.php?awinmid=2041&awinaffid=250777&clickref=&ued=https%3A%2F%2Fwww.boots.com%2Fkvd-vegan-beauty-tattoo-liner-10278057" data-model-name="Tattoo Eyeliner" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:113.76%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588039175629-main.jpg" alt="KVD Vegan Beauty + Tattoo Eyeliner"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>KVD Vegan Beauty</div>                                        <div class="featured__title">Tattoo Eyeliner</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong><span style="font-weight: 400;">Cung continued, "I</span> <span style="font-weight: 400;">always use a felt-tip liner to do my cat eye and do the wing part with a pen-style liquid liner.”</span></strong></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:850px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="LFR8K9scmDKZaBin2F4kR3" name="" alt="cute-easy-makeup-looks-286953-1588039151126-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588039151126-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588039151126-main.jpg" align="middle" fullscreen="" width="850" height="1275" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/Bxp96TCBtQc/?igshid=1bxevwbgyxcmd" target="_blank">@erin.kean</a>)</span></figcaption></figure><p><strong><span style="font-weight: 400;">Once you’ve mastered your cat eye and want to have a little fun, we suggest trying <a href="https://www.instagram.com/erin.kean/" target="_blank">Erin Kean</a>’s neon pink cat eye. As she told us, "</span><span style="font-weight: 400;">I find bright colours always elevate my mood, whether it be a neon pink eyeliner or a bold red lip. Something about colour does wonders for your confidence.”</span></strong></p>        <div class="featured_product_block featured_block_standard" data-id="df2254e0-4dc6-452c-8f66-e06062eac60a">            <a href="https://www.awin1.com/cread.php?awinmid=15723&awinaffid=250777&ued=https%3A%2F%2Fwww.urbandecay.co.uk%2Fen_GB%2Feyes%2Feyeliner%2F24-7%2F604214452305.html" data-model-name="24/7 Glide-On Eye Pencil in Woodstock" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:113.76%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588039141744-main.jpg" alt="Urban Decay + 24/7 Glide-On Eye Pencil in Woodstock"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Urban Decay</div>                                        <div class="featured__title">24/7 Glide-On Eye Pencil in Woodstock</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong><span style="font-weight: 400;">Kean suggests that "</span><span style="font-weight: 400;">any pink eyeliner would be perfect for re-creating this look.” And rather than applying the eyeliner to the inner lash line, apply it to your crease, and wing it out for a cute, creative take on your cat-eye look. </span></strong></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:850px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="u8xKa2oSNWzsDE9hsjWNBe" name="" alt="cute-easy-makeup-looks-286953-1588039121818-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588039121818-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588039121818-main.jpg" align="middle" fullscreen="" width="850" height="1275" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/B8U3_BeAm_Z/" target="_blank">@maaaaakyy</a>)</span></figcaption></figure><p><strong><span style="font-weight: 400;">If pink isn’t your colour, maybe this blue cat-eye look from <a href="https://www.instagram.com/maaaaakyy/" target="_blank">Macarena Nieto</a> is more your speed? As she told us, "It’s the simple things that bring joy,” and we couldn’t agree more. </span></strong></p>        <div class="featured_product_block featured_block_standard" data-id="ad2fd805-e294-40aa-93c2-610df76a929b">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=39654&murl=https%3A%2F%2Fwww.harveynichols.com%2Fbrand%2Fmarc-jacobs-beauty%2F707526-fineliner-ultra-skinny-gel-eye-crayon-eyeliner%2Fp3272959%2F" data-model-name="Fineliner Ultra-Skinny Gel Eye Crayon Eyeliner in Code Blue 22" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:140.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/288524/cute-easy-makeup-looks-288524-1625752876934-main.jpg" alt="Marc Jacobs Beauty + Fineliner Ultra-Skinny Gel Eye Crayon Eyeliner in Code Blue 22"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Marc Jacobs Beauty</div>                                        <div class="featured__title">Fineliner Ultra-Skinny Gel Eye Crayon Eyeliner in Code Blue 22</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong><span style="font-weight: 400;">Whether you opt for a deep indigo or a bright pink, this cute cat-eye variation is an easy makeup look to try. All you’ll need is a good eyeliner. </span></strong></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:850px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="x85Zorc89vMvqDPNWGCijV" name="" alt="cute-easy-makeup-looks-286953-1588039096227-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588039096227-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588039096227-main.jpg" align="middle" fullscreen="" width="850" height="1275" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/B_AoLkvIJpu/?igshid=8y85wj1pvma9" target="_blank">@signecatseyes</a>)</span></figcaption></figure><p><span style="font-weight: 400;">If you really love spending time playing with makeup, you’ll want to try this look from</span> <a href="https://www.instagram.com/signecatseyes/"><span style="font-weight: 400;">Anoushka</span></a><span style="font-weight: 400;">. She told us, "</span><span style="font-weight: 400;">Makeup is a way to be creative, especially when you have spare time to do it.” And frankly, it doesn’t get more creative than this filled-in cat eye. </span></p>        <div class="featured_product_block featured_block_standard" data-id="59a25f64-91b6-4d7c-bc22-e70c97c1c072">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=35269&murl=https%3A%2F%2Fwww.cultbeauty.co.uk%2Fmorphe-35-colour-the-jaclyn-hill-eye-shadow-palette.html" data-model-name="The Jaclyn Hill Eyeshadow Palette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:120.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/288524/cute-easy-makeup-looks-288524-1596717113780-main.jpg" alt="Morphe + The Jaclyn Hill Eyeshadow Palette"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Morphe</div>                                        <div class="featured__title">The Jaclyn Hill Eyeshadow Palette</div>                                    </div>                <div class="subtitle__description">                                                            <p><span style="font-weight: 400;">This makeup look is easier to re-create than it looks;</span> <span style="font-weight: 400;">rather than just outlining your lid or your eyeliner, outline the under-eye, top eye, and outer edges. Then, fill in your full lid with an eye shadow of your choice. Anoushka recommends using Fenty Beauty’s </span><a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=39654&murl=https%3A%2F%2Fwww.harveynichols.com%2Fbrand%2Ffenty-beauty%2F793523-precision-blending-brush-230%2Fp3725621%2F" target="_blank">Precision Blending Eyeshadow Brush</a><span style="font-weight: 400;"> (£20) to blend your shadow. </span></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="fed3f0bb-2d35-4dc8-8600-e1f0d92f433c">            <a href="https://glossier.79ic8e.net/QZKex" data-model-name="Lash Slick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:113.76%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588039054715-main.jpg" alt="Glossier + Lash Slick"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Glossier</div>                                        <div class="featured__title">Lash Slick</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong><span style="font-weight: 400;">Finally, to ensure the perfect electrifying eye look, Anoushka swears by putting on Glossier’s Lash Slick mascara to finish it off.</span></strong></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:850px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="p4mQpJs2Wy3aBnYMgHdYCV" name="" alt="cute-easy-makeup-looks-286953-1588089376448-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588089376448-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588089376448-main.jpg" align="middle" fullscreen="" width="850" height="1275" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/B9-QqDjlkbA/?igshid=11hl04ya7da0d" target="_blank">@makeup_and_mimosas</a>)</span></figcaption></figure><p><span style="font-weight: 400;">If you’re still not sold on this makeup look, let </span><a href="https://www.instagram.com/makeup_and_mimosas/"><span style="font-weight: 400;">Fatima</span></a> <span style="font-weight: 400;">inspire you. As she told us, "If you’re looking to elevate your look, it’s always great to start with the eyes! I’ve been using my downtime to challenge myself creatively with what’s in my makeup bag and have been swooning over statement eyes; specifically colour liners.”</span></p>        <div class="featured_product_block featured_block_standard" data-id="638d1790-925c-44a7-9109-8c836e5799fa">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=35269&murl=https%3A%2F%2Fwww.cultbeauty.co.uk%2Fnars-velvet-shadow-stick.html%3Fvariant_id%3D17504" data-model-name="Velvet Shadow Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:125.59%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/288524/cute-easy-makeup-looks-288524-1596717369296-main.jpg" alt="Nars + Velvet Shadow Stick"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nars</div>                                        <div class="featured__title">Velvet Shadow Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong><span style="font-weight: 400;">Fatima recommends creating this look to find your perfect base foundation (hers is Estée Lauder </span><span style="font-weight: 400;"><a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=43869&murl=https%3A%2F%2Fwww.houseoffraser.co.uk%2Fbrand%2Festee-lauder%2Fdouble-wear-stay-in-place-makeup-spf-10-771939%23colcode%3D77193942" target="_blank">Double Wear Makeup in Toasty Toffee</a>, £35</span><span style="font-weight: 400;">) followed by the colour liner of your choice. Ultimately, when it comes to creating cute makeup looks, in the words of Fatima, it’s all about "finding what accentuates your own features.” Be it a cat eye or something else, now’s the time to get creative and find the makeup routine that’s easiest for you.</span></strong></p>                </div>                            </div>        </div><h2 id="a-lil-39-lid-action">A Lil' Lid Action</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:850px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="5G99qTxMVJNixxHGccsPGR" name="" alt="cute-easy-makeup-looks-286953-1588039017116-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588039017116-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588039017116-main.jpg" align="middle" fullscreen="" width="850" height="1275" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/B_FhHxmAWIc/" target="_blank">@himichelleli</a>)</span></figcaption></figure><p><strong><span style="font-weight: 400;">It doesn’t get more delightful or downright easy than applying a little colour to your lids. As <a href="https://www.instagram.com/himichelleli/" target="_blank">Michelle Li</a> agreed, "</span><span style="font-weight: 400;">This is an easy makeup look that packs a big punch.”</span></strong></p>        <div class="featured_product_block featured_block_standard" data-id="f52e0a16-bdb1-45e0-9c5b-ec7f913d7065">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=42448&murl=https%3A%2F%2Fwww.elfcosmetics.co.uk%2Fputty-eye-primer%2F300162.html" data-model-name="Putty Eye Primer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:113.76%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588038998463-main.jpg" alt="E.l.f. Cosmetics + Putty Eye Primer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>E.l.f. Cosmetics</div>                                        <div class="featured__title">Putty Eye Primer</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong><span style="font-weight: 400;">Li continued, "To create this look, I used E.l.f.’s eye primer and just applied some eye shadow with my fingers.” </span></strong></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="8f9a1daf-0b9c-4e70-bdee-f5d451a76611">            <a href="https://www.awin1.com/cread.php?awinmid=15723&awinaffid=250777&ued=https%3A%2F%2Fwww.urbandecay.co.uk%2Fen_GB%2Feyes%2Feyeshadow%2Fwired-palette%2F3605972252241.html" data-model-name="Wired Pressed Pigment Eyeshadow Palette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:113.76%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588038971270-main.jpg" alt="Urban Decay + Wired Pressed Pigment Eyeshadow Palette"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Urban Decay</div>                                        <div class="featured__title">Wired Pressed Pigment Eyeshadow Palette</div>                                    </div>                <div class="subtitle__description">                                                            <p>"To finish off the look, I added color to my lids then accentuated it with another color in the corner of my eyes!” Li explained. Who said makeup had to be hard? </p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:850px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="rwrhwuQkkoGkgqaqVk4bmQ" name="" alt="cute-easy-makeup-looks-286953-1588038958020-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588038958020-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588038958020-main.jpg" align="middle" fullscreen="" width="850" height="1275" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/B8jr29fgopG/" target="_blank">@thatsaleaf</a>)</span></figcaption></figure><p><strong><span style="font-weight: 400;">"When the mood strikes, I love experimenting with colours for my eye makeup,”</span> <span style="font-weight: 400;"><a href="https://www.instagram.com/thatsaleaf/" target="_blank">Elif</a> professed to us, and frankly, we back her on that statement. Experimenting with colourful eye shadow is one of the easiest ways to create a cute makeup look.</span></strong></p>        <div class="featured_product_block featured_block_standard" data-id="a69f1b75-1a1e-46c4-a44c-35562adcb150">            <a href="https://www.awin1.com/cread.php?awinmid=15526&awinaffid=250777&ued=https%3A%2F%2Fwww.beautybay.com%2Fp%2Fnyx-professional-makeup%2Fsweet-cheeks-creamy-powder-blush-glow%2Fsilence-is-golden%2F" data-model-name="Sweet Cheeks Creamy Powder Blush Glow in Silence is Golden" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:120.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/288524/cute-easy-makeup-looks-288524-1625753149793-main.jpg" alt="Nyx Professional Makeup + Sweet Cheeks Creamy Powder Blush Glow in Silence is Golden"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nyx Professional Makeup</div>                                        <div class="featured__title">Sweet Cheeks Creamy Powder Blush Glow in Silence is Golden</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong><span style="font-weight: 400;">You can opt for a fun yellow like Elif did or pick your own statement colour to inject a little delight into your life. </span></strong></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:850px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="WGFQbL2aaS68LWr2M7WSng" name="" alt="cute-easy-makeup-looks-286953-1588038736499-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588038736499-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588038736499-main.jpg" align="middle" fullscreen="" width="850" height="1275" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/B-_PkhWgDF2/?igshid=hmyoa5ygah9h" target="_blank">@_tashbaker</a>)</span></figcaption></figure><p><strong><span style="font-weight: 400;">You don’t have to opt for a bold, bright colour to add some pizzazz to your eyelids. In fact, you can create the same bold makeup look that’s more versatile with a metallic eye shadow, like</span> <span style="font-weight: 400;"><a href="https://www.instagram.com/_tashbaker/">Tash Baker</a></span><span style="font-weight: 400;">. In Baker’s words, "a pop of a metallic colour all over the eyelids is versatile as ever—it can be paired with a monochromatic look or to add a statement to a more neutral look.” </span></strong></p>        <div class="featured_product_block featured_block_standard" data-id="ee66bf5b-8d44-47f7-976e-58921b77d3dd">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=35269&murl=https%3A%2F%2Fwww.cultbeauty.co.uk%2Fkosas-10-second-liquid-eyeshadow.html%3Fvariant_id%3D25154" data-model-name="10-Second Liquid Eyeshadow" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:113.76%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588038720779-main.jpg" alt="Kosas + 10-Second Liquid Eyeshadow"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kosas</div>                                        <div class="featured__title">10-Second Liquid Eyeshadow</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong><span style="font-weight: 400;">For this look, Baker recommends applying Kosas’s</span></strong> Waterfall<strong> <span style="font-weight: 400;">eye shadow all over your lid. She finished off the look with Kosas </span><span style="font-weight: 400;"><a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=35269&murl=https%3A%2F%2Fwww.cultbeauty.co.uk%2Fkosas-wet-lip-oil-gloss.html%3Fvariant_id%3D26875" target="_blank">Wet Lip Oil Gloss in Dip</a> (£25) along with Kosas <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=35269&murl=https%3A%2F%2Fwww.cultbeauty.co.uk%2Fkosas-color-light-creme.html%3Fvariant_id%3D22754" target="_blank">Color & Light Crème in Velvet Melon</a> (£32) on her cheeks. </span></strong></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:850px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="dum8u3jQdGFziV78dNXSzF" name="" alt="cute-easy-makeup-looks-286953-1588038754663-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588038754663-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588038754663-main.jpg" align="middle" fullscreen="" width="850" height="1275" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/B-hSdF2hzxC/?igshid=4uzxvhm6748g" target="_blank">@thestylecat</a>)</span></figcaption></figure><p><strong><span style="font-weight: 400;">Easy makeup inspiration can come from anywhere, and </span><a href="https://www.instagram.com/thestylecat/"><span style="font-weight: 400;">Jess Cheng</span></a> <span style="font-weight: 400;">is proof of that. As she confessed, "</span><span style="font-weight: 400;">This green eye shadow look brings me joy because it is inspired by my favourite meme of Kermit the Frog falling off a building.” Memes inspiring makeup? Here for it. At the end of the day, where you choose to pull inspiration from is part of the fun. </span></strong></p>        <div class="featured_product_block featured_block_standard" data-id="022528de-3c3f-4904-b1d2-420a4ebc6550">            <a href="https://glossier.79ic8e.net/V5AjA" data-model-name="Skywash in Lawn" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:113.76%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588038764476-main.jpg" alt="Glossier + Skywash in Lawn"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Glossier</div>                                        <div class="featured__title">Skywash in Lawn</div>                                    </div>                <div class="subtitle__description">                                                            <p>Falling for Cheng’s look? The eye shadow palette she used is the <a href="https://www.awin1.com/cread.php?awinmid=15526&awinaffid=250777&clickref=&ued=https%3A%2F%2Fwww.beautybay.com%2Fp%2Fmakeup-revolution%2Frevolution-x-patricia-bright-rich-in-colour-palette%2F%3F" target="_blank">Revolution x Patricia Bright Rich in Colour Shadow Palette</a> (£20), or you can get the same effect by sweeping this Glossier shade on your eyelid.</p>                </div>                            </div>        </div><p><em><em>This post was originally published at an earlier time and has since been updated. </em></em></p><p><em>Up next, <a href="https://www.whowhatwear.com/best-colourful-eyeshadows" target="_blank" data-original-url="https://www.whowhatwear.co.uk/best-colourful-eyeshadows">4 joyful eyeshadow looks to try right now</a>.</em></p>
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                                                            <title><![CDATA[ 7 of My Favourite Buzzy Products Just Arrived on Boots ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/huda-beauty-boots</link>
                                                                            <description>
                            <![CDATA[ Alarm clocks at the ready. ]]>
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                                                                        <pubDate>Fri, 24 Jan 2020 17:39:37 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 15:49:51 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Giselle La Pompe-Moore ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/whowhatwear/users/1059/giselle-la-pompe-moore-1059-1515059045-main_image.png ]]></dc:source>
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                                <p>Get your calendar out, set your alarm and clear some space in your makeup bag because <a title="Huda Beauty" href="https://hudabeauty.com" target="_blank">Huda Beauty</a> is finally making its way onto the high street by launching in <a title="Boots" href="https://www.boots.com/huda-beauty" target="_blank">Boots</a>. This is the beauty news that I've been waiting for, as I've been a fan of the brand since 2013. My love affair started all the way in New York City when I came across a pair of the brand's cult-level false eyelashes.</p><p>Since that day, my eyelashes have never worn another brand, and Huda Beauty, founded by <a title="Huda Kattan" href="https://www.instagram.com/huda/?hl=en" target="_blank">Huda Kattan</a>, is now a global brand with a range including everything from eye shadow palettes to foundation. You'll be able to shop the brand online at <a title="Boots" href="https://www.boots.com/huda-beauty" target="_blank">Boots</a> before it launches in select stores.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="JYhCgBoWTjtZLYtk5iHnNf" name="" alt="huda-beauty-boots-285086-1579890405044-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/285086/huda-beauty-boots-285086-1579890405044-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/285086/huda-beauty-boots-285086-1579890405044-main.jpg" align="middle" fullscreen="" width="1000" height="1500" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a title="@BAMBIDOESBEAUTY" href="https://www.instagram.com/bambidoesbeauty/" target="_blank">@BAMBIDOESBEAUTY</a>)</span></figcaption></figure><p>Keep scrolling for the Huda Beauty products I use and swear by. </p>        <div class="featured_product_block featured_block_standard" data-id="27eab72a-503b-4eaf-8f97-dff4306a0e89">            <a href="https://www.boots.com/huda-beauty/huda-beauty-shop-all/huda-beauty-classic-lash-scarlett-08-10277909" data-model-name="Scarlett Lashes #8" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:113.71%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/285086/huda-beauty-boots-285086-1579888378938-main.jpg" alt="Huda Beauty + Scarlett Lashes #8"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Huda Beauty</div>                                        <div class="featured__title">Scarlett Lashes #8</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="e3ca52df-b0ae-41a7-b30d-d848b1380657">            <a href="https://www.boots.com/huda-beauty-nude-obsessions-eyeshadowpalette-medium-10277892" data-model-name="Warm Brown Obsessions Palette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:113.71%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/285086/huda-beauty-boots-285086-1579888580383-main.jpg" alt="Huda Beauty + Warm Brown Obsessions Palette"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Huda Beauty</div>                                        <div class="featured__title">Warm Brown Obsessions Palette</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c84a90f4-1bbc-48b8-8519-d87cb738601f">            <a href="https://www.boots.com/huda-beauty-easy-bake-loose-powder-10277497" data-model-name="Easy Bake Loose Powder" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:113.71%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/285086/huda-beauty-boots-285086-1579888713883-main.jpg" alt="Huda Beauty + Easy Bake Loose Powder"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Huda Beauty</div>                                        <div class="featured__title">Easy Bake Loose Powder</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="6616ffbd-0b1a-4c3a-924d-dd4225647d48">            <a href="https://www.boots.com/huda-beauty-nymph-face-body-highlighter-55ml-10277933" data-model-name="N.Y.M.P.H" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:113.71%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/285086/huda-beauty-boots-285086-1579888821842-main.jpg" alt="Huda Beauty + N.Y.M.P.H"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Huda Beauty</div>                                        <div class="featured__title">N.Y.M.P.H</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="70e6c7b4-17cc-41ec-895d-ddbd994416da">            <a href="https://www.boots.com/huda-beauty-over-achiever-concealer-10277931" data-model-name="Overachiever Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:113.71%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/285086/huda-beauty-boots-285086-1579888944965-main.jpg" alt="Huda Beauty + Overachiever Concealer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Huda Beauty</div>                                        <div class="featured__title">Overachiever Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="cd25138f-43c2-483f-b237-4e61cf4d64a9">            <a href="https://www.boots.com/huda-beauty-tantour-contour-bronzer-10277932" data-model-name="Tantour" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:113.71%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/285086/huda-beauty-boots-285086-1579889103714-main.jpg" alt="Huda Beauty + Tantour"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Huda Beauty</div>                                        <div class="featured__title">Tantour</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="be0c2d77-aa41-4b16-a506-f605b3caf230">            <a href="https://www.boots.com/huda-beauty-power-bullet-matte-lipstick-rose-collection-10277493" data-model-name="Power Bullet Matte Lipstick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:113.71%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/285086/huda-beauty-boots-285086-1579889175833-main.jpg" alt="Huda Beauty + Power Bullet Matte Lipstick"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Huda Beauty</div>                                        <div class="featured__title">Power Bullet Matte Lipstick</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><p><em>Up next, <a title="the 8 brands that french girls swear by for amazing skin" href="https://www.whowhatwear.com/french-skincare" target="_blank" data-original-url="https://www.whowhatwear.co.uk/french-skincare">the eight brands that french girls swear by for amazing skin</a>.</em></p>
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                                                            <title><![CDATA[ I Just Tried All of Rimmel London's Products —These Are The Ones I'd Recommend ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/rimmel-london-try-on</link>
                                                                            <description>
                            <![CDATA[ Everything is under £10. ]]>
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                                                                        <pubDate>Sun, 22 Sep 2019 12:46:56 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 16:17:34 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Giselle La Pompe-Moore ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/whowhatwear/users/1059/giselle-la-pompe-moore-1059-1515059045-main_image.png ]]></dc:source>
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                                <p>There's been countless times in my life where <a title="Rimmel" href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=44235&murl=https%3A%2F%2Fwww.feelunique.com%2Fbrands%2Frimmel%3Fq%3DRIMMEL%26q_typ%3Da%26q_cat%3Dbrand" target="_blank">Rimmel</a> has had my back. It's like that ride-or-die best friend that you can count on in any situation. There's the time when I found myself at Heathrow <a href="https://www.whowhatwear.com/celebrity-airport-beauty" target="_blank" data-original-url="https://www.whowhatwear.co.uk/celebrity-airport-beauty">airport</a>, staring into my clear plastic bag and realising that my <a href="https://www.whowhatwear.com/best-lip-gloss" target="_blank" data-original-url="https://www.whowhatwear.co.uk/best-lip-gloss">lip gloss</a>, <a href="https://www.whowhatwear.com/best-mascaras" target="_blank" data-original-url="https://www.whowhatwear.co.uk/best-mascaras">mascara</a> and <a href="https://www.whowhatwear.com/best-eyeliners-2019" target="_blank" data-original-url="https://www.whowhatwear.co.uk/best-eyeliners-2019">eyeliner</a> didn't make the cut. Who came to my rescue? Rimmel, of course. Then there's the Rimmel lip gloss that's been a staple in my collection for most of my life. It had a rebrand and I remember sobbing between the shampoos and sandwiches in <a href="https://www.whowhatwear.com/best-boots-beauty-products" target="_blank" data-original-url="https://www.whowhatwear.co.uk/best-boots-beauty-products">Boots</a> because I couldn't find my shade. </p><p>But after I got seduced by the brands residing outside of the high street, Rimmel and I had a brief hiatus in our friendship. You know how it is. Well, that was until I picked up some new lipsticks recently and spotted all kinds of glorious new additions from the brand. So I thought it was about time that we re-commit to each other and what better way for me to do that, than to try on all of <a title="Rimmel London's" href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=44235&murl=https%3A%2F%2Fwww.feelunique.com%2Fbrands%2Frimmel%3Fq%3DRIMMEL%26q_typ%3Da%26q_cat%3Dbrand" target="_blank">Rimmel London's</a> products? </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="hNRg2xywfC3DzwRtcVEXHn" name="" alt="rimmel-review-282656-1569241053773-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282656/rimmel-review-282656-1569241053773-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282656/rimmel-review-282656-1569241053773-main.jpg" align="middle" fullscreen="" width="1000" height="1500" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a title="@gisellelpm" href="https://www.instagram.com/gisellelpm/" target="_blank">@gisellelpm</a>)</span></figcaption></figure><p>I decided to put all of the products to the test, including the ones that I've never tried before, such as <a href="https://www.whowhatwear.com/best-foundation-for-dark-skin" target="_blank" data-original-url="https://www.whowhatwear.co.uk/best-foundation-for-dark-skin">foundations</a> and <a href="https://www.whowhatwear.com/best-concealers" target="_blank" data-original-url="https://www.whowhatwear.co.uk/best-concealers">concealers</a>. I was really curious to see how the brand had evolved over the years and if these all-for-under-a-tenner products would make the cut. Here are my findings...</p><h2 id="rimmel-lasting-matte-foundation-in-soft-chocolate">Rimmel Lasting Matte Foundation in Soft Chocolate</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="g8CqZyGE2PT8hJGaPkqnMe" name="" alt="rimmel-review-282656-1569156689070-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282656/rimmel-review-282656-1569156689070-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282656/rimmel-review-282656-1569156689070-main.jpg" align="middle" fullscreen="" width="1000" height="1500" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a title="@gisellelpm" href="https://www.instagram.com/gisellelpm/" target="_blank">@gisellelpm</a>)</span></figcaption></figure><p>Let's not beat around the bush here, I'm a <a href="https://www.whowhatwear.com/best-foundation-for-dark-skin" target="_blank" data-original-url="https://www.whowhatwear.co.uk/best-foundation-for-dark-skin">foundation</a> snob and I'm not afraid to admit it. I honestly can't remember the last time I picked up a foundation for under £10. Believe me I've tried, but the shades (or lack thereof) have been suspect and I just couldn't find the coverage to best suit my needs.</p><p>So, this foundation took me by surprise, so much so that I sent pictures to my group chat to co-sign that it did indeed look as spectacular as I thought. This matte foundation is the <em>truth. </em>It's the first time I've ever worn a foundation without needing to use a setting powder. It stayed in place all day, with its true to life shade and mousse-like formula. I'm obsessed and about to buy at least 5 more.</p>        <div class="featured_product_block featured_block_standard" data-id="ccd4d901-1e93-42c8-b141-c07c8c15c8e2">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=44235&murl=https%3A%2F%2Fwww.feelunique.com%2Fp%2FRimmel-Lasting-Matte-Foundation-30ml%3Foption%3D54078%26curr%3DGBP%26gclsrc%3Daw.ds%26%26gclid%3DEAIaIQobChMI8_HpwbDk5AIVCUTTCh38cgIrEAYYBCABEgIr9_D_BwE" data-model-name="Lasting Matte Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:113.71%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282656/rimmel-review-282656-1569156758650-main.jpg" alt="Rimmel London + Lasting Matte Foundation"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rimmel London</div>                                        <div class="featured__title">Lasting Matte Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong>Rating: 10</strong></p>                </div>                            </div>        </div><h2 id="rimmel-lasting-matte-concealer-in-mocha">Rimmel Lasting Matte Concealer in Mocha</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="p8wc9yJPFp4ThGd5WiHXbZ" name="" alt="rimmel-review-282656-1569157532099-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282656/rimmel-review-282656-1569157532099-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282656/rimmel-review-282656-1569157532099-main.jpg" align="middle" fullscreen="" width="1000" height="1500" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a title="@gisellelpm" href="https://www.instagram.com/gisellelpm/" target="_blank">@gisellelpm</a>)</span></figcaption></figure><p>Go ahead, zoom in on this picture. This is 7 hours after I applied this concealer to my under eyes and there's not a pesky crease, smudge or any fading in sight. I didn't touch up with any powder throughout the day either. The formula is super easy to apply with the wand applicator and works well when blended in with a sponge. But, it's the longevity that's got me hooked as it kept my <a href="https://www.whowhatwear.com/how-to-get-rid-of-dark-circles-under-eyes" target="_blank" data-original-url="https://www.whowhatwear.co.uk/how-to-get-rid-of-dark-circles-under-eyes">under eyes looking bright</a> throughout a day of errands. Consider me hooked. </p>        <div class="featured_product_block featured_block_standard" data-id="ec92312c-582f-48fb-b6a1-878230d3a96e">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=44235&murl=https%3A%2F%2Fwww.feelunique.com%2Fp%2FRimmel-Lasting-Matte-Concealer-7ml" data-model-name="Lasting Matte Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:113.71%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282656/rimmel-review-282656-1569157523920-main.jpg" alt="Rimmel London + Lasting Matte Concealer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rimmel London</div>                                        <div class="featured__title">Lasting Matte Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong>Rating: 9.5</strong></p>                </div>                            </div>        </div><h2 id="rimmel-oh-my-gloss-lip-gloss-in-snog">Rimmel Oh My Gloss! Lip Gloss in Snog</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="gsJsivgbh5xQxL7r3Xhm3n" name="" alt="rimmel-review-282656-1569157909486-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282656/rimmel-review-282656-1569157909486-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282656/rimmel-review-282656-1569157909486-main.jpg" align="middle" fullscreen="" width="1000" height="1500" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a title="@gisellelpm" href="https://www.instagram.com/gisellelpm/" target="_blank">@gisellelpm</a>)</span></figcaption></figure><p>I've been rocking Rimmel's lip glosses for years and they're consistently spot on. When you find a good gloss, it's wise to stick with it. I'm not really into glitter glosses but this one gives the absolute best shine, with enough colour payoff. I wore this all day and topped up a few times and it kept my lips really soft and hydrated, which a lot of lip glosses fail to do. </p>        <div class="featured_product_block featured_block_standard" data-id="5f435250-2e8d-4a8c-b0fe-7ccae2a62ed6">            <a href="https://www.awin1.com/cread.php?awinmid=2041&awinaffid=250777&clickref=&p=%5B%5Bhttps%253A%252F%252Fwww.boots.com%252Frimmel-london-oh-my-gloss-lip-gloss-10193021%5D%5D" data-model-name="Oh My Gloss! Lip Gloss" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:113.71%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282656/rimmel-review-282656-1569158044866-main.jpg" alt="Rimmel London + Oh My Gloss! Lip Gloss"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rimmel London</div>                                        <div class="featured__title">Oh My Gloss! Lip Gloss</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong>Rating: 9.3</strong></p>                </div>                            </div>        </div><h2 id="rimmel-kate-sculpting-palette-in-in-the-buff">Rimmel Kate Sculpting Palette in In The Buff</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="xZLPovQHjzG9uSfUepMcEM" name="" alt="rimmel-review-282656-1569158858507-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282656/rimmel-review-282656-1569158858507-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282656/rimmel-review-282656-1569158858507-main.jpg" align="middle" fullscreen="" width="1000" height="1500" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a title="@gisellelpm" href="https://www.instagram.com/gisellelpm/" target="_blank">@gisellelpm</a>)</span></figcaption></figure><p><a href="https://www.whowhatwear.com/best-blushers" target="_blank" data-original-url="https://www.whowhatwear.co.uk/best-blushers">Blush</a> is one step in my makeup routine that I've never made time for. It's never felt like a necessity and I'd rather spend my time highlighting my cheekbones into the most chiselled specimens around. So, once I tried this palette I just shook my head in the mirror, because it's like my complexion had been screaming out for this much needed dose of colour. The perfect deep berry shade for my skin tone, with just the right amount of highlight in there to keep me happy. Now, I need to try to make space in my makeup bag as this blush is here to stay. </p>        <div class="featured_product_block featured_block_standard" data-id="cc7eb07e-8387-4fb1-b5cc-42d4d46fc823">            <a href="https://www.awin1.com/cread.php?awinmid=2082&awinaffid=250777&clickref=&p=%5B%5Bhttps%253A%252F%252Fwww.lookfantastic.com%252Frimmel-kate-sculpting-palette-in-the-buff-18.5g%252F11514249.html%253Faffil%253Dthggpsad%2526switchcurrency%253DGBP%2526shippingcountry%253DGB%2526shoppingpid%253Dselected_makeup_15_off%2526thg_ppc_campaign%253D71700000047040822%2526adtype%253Dpla%2526product_id%253D11514249%2526gclsrc%253Daw.ds%2526%2526gclid%253DEAIaIQobChMI4-ec1bTk5AIVBUTTCh2imgYZEAQYASABEgKyC_D_BwE%5D%5D" data-model-name="Kate Sculpting Palette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:113.71%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282656/rimmel-review-282656-1569158962860-main.jpg" alt="Rimmel London + Kate Sculpting Palette"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rimmel London</div>                                        <div class="featured__title">Kate Sculpting Palette</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong>Rating: 8.9</strong></p>                </div>                            </div>        </div><h2 id="rimmel-lasting-finish-extreme-lipstick-in-salty">Rimmel Lasting Finish Extreme Lipstick in Salty </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="LtsqdpQ3Nch7eQ5yjRC6eZ" name="" alt="rimmel-review-282656-1569159388113-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282656/rimmel-review-282656-1569159388113-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282656/rimmel-review-282656-1569159388113-main.jpg" align="middle" fullscreen="" width="1000" height="1500" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a title="@gisellelpm" href="https://www.instagram.com/gisellelpm/" target="_blank">@gisellelpm</a>)</span></figcaption></figure><p>How do I know it's autumn? By the crisp chill in the air, the spiced lattes taking over coffee shop menus, the falling burnt orange leaves? Actually, it's the number of <a href="https://www.whowhatwear.com/fall-lip-colors" target="_blank" data-original-url="https://www.whowhatwear.co.uk/fall-lip-colors">plum and berry lipsticks</a> that are re-introduced into my daily lip looks. Tis the season my friends and this creamy, bleed-free formula is just the right vehicle to pull off such an intense shade. Use the narrow end of the tear drop applicator to get the most precise finish, especially for the darker colours.</p>        <div class="featured_product_block featured_block_standard" data-id="a126d156-445b-49dc-b3e8-fefd1d7205b1">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=44235&murl=https%3A%2F%2Fwww.feelunique.com%2Fp%2FRimmel-Lasting-Finish-Extreme-Lipstick-23g%3Foption%3D53485%26curr%3DGBP%26gclid%3DEAIaIQobChMIoMr9_q_k5AIVkEPTCh2BWw1aEAQYBCABEgJ8cfD_BwE%26gclsrc%3Daw.ds" data-model-name="Lasting Finish Extreme Lipstick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:113.71%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282656/rimmel-review-282656-1569159657852-main.jpg" alt="Rimmel London + Lasting Finish Extreme Lipstick"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rimmel London</div>                                        <div class="featured__title">Lasting Finish Extreme Lipstick</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong>Rating: 8</strong></p>                </div>                            </div>        </div><h2 id="rimmel-london-ultimate-kohl-kajal-liner">Rimmel London Ultimate Kohl Kajal Liner</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="oAe9uLxRGPURhUuHBcMLQK" name="" alt="rimmel-review-282656-1569159916980-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282656/rimmel-review-282656-1569159916980-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282656/rimmel-review-282656-1569159916980-main.jpg" align="middle" fullscreen="" width="1000" height="1500" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a title="@gisellelpm" href="https://www.instagram.com/gisellelpm/" target="_blank">@gisellelpm</a>)</span></figcaption></figure><p>Kajal was the very first makeup product I bought, so whenever I use it I get overwhelmed with nostalgia. Of course, I conveniently forget that my first foray into kohl was via a market stall and I subsequently got an eye infection. Alas, we live and we learn. This one has the most wonderful smooth formula and I was very impressed by how precise the line was. I tried both a smudgy, "morning after" look and also tried a more precise flick and it worked a treat with both. If you're not too confident with <a href="https://www.whowhatwear.com/best-eyeliners-2019" target="_blank" data-original-url="https://www.whowhatwear.co.uk/best-eyeliners-2019">liquid eyeliner</a>, this is the way to go. </p>        <div class="featured_product_block featured_block_standard" data-id="b9f45adc-b0d8-4479-868d-a9d44ed74fa6">            <a href="https://www.awin1.com/cread.php?awinmid=2041&awinaffid=250777&clickref=&p=%5B%5Bhttps%253A%252F%252Fwww.boots.com%252Frimmel-ultimate-kohl-kajal-liner-10242413%253Fcm_mmc%253Dbmm-buk-google-ppc-_-PLAs_HeroCompare-_-Rimmel-_-Boots%252BShopping%252B-%252BCategory%252B-%252BBeauty%252B-%252BDesktop%2526gclid%253DEAIaIQobChMI-N_i57Dk5AIVmvdRCh1TbQOwEAQYASABEgJIRfD_BwE%2526gclsrc%253Daw.ds%5D%5D" data-model-name="Ultimate Kohl Kajal Liner" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:113.71%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282656/rimmel-review-282656-1569160010488-main.jpg" alt="Rimmel London + Ultimate Kohl Kajal Liner"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rimmel London</div>                                        <div class="featured__title">Ultimate Kohl Kajal Liner</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong>Rating: 7.8</strong></p>                </div>                            </div>        </div><h2 id="rimmel-brow-pro-micro-ultra-fine-precision-pencil-in-dark-brown">Rimmel Brow Pro Micro Ultra-Fine Precision Pencil in Dark Brown</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="GzF75AgcQkDS9iJa7G5pJ8" name="" alt="rimmel-review-282656-1569160474970-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282656/rimmel-review-282656-1569160474970-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282656/rimmel-review-282656-1569160474970-main.jpg" align="middle" fullscreen="" width="1000" height="1500" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a title="@gisellelpm" href="https://www.instagram.com/gisellelpm/" target="_blank">@gisellelpm</a>)</span></figcaption></figure><p><a href="https://www.whowhatwear.com/how-to-do-eyebrows" target="_blank" data-original-url="https://www.whowhatwear.co.uk/how-to-do-eyebrows">Eyebrows</a> really give me the fear, as I have sparse brows and filling them in feels like such a chore. I learned that pencils are my best bet and oh boy, is this a good one. The pencil is as fine as a needle so you can fill in and recreate every single individual hair. The formula isn't stiff or waxy, as is often the case, so it gets the job done quite quickly. The bonus of the brush on the other side was a great final step to add even more of a natural finish.</p>        <div class="featured_product_block featured_block_standard" data-id="5ebd3614-9083-4553-a0c7-51c348b8c5ef">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=44235&murl=https%3A%2F%2Fwww.feelunique.com%2Fp%2FRimmel-Brow-Pro-Micro-Ultra-Fine-Precision-Pencil-09g%3Fq%3Drimmel%2520brow%2520pro%26q_typ%3Da%26q_cat%3Dproduct%26q_dep%3DMakeup%252CBrows" data-model-name="Brow Pro Micro Ultra-Fine Precision Pencil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:113.71%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282656/rimmel-review-282656-1569160629605-main.jpg" alt="Rimmel London + Brow Pro Micro Ultra-Fine Precision Pencil"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rimmel London</div>                                        <div class="featured__title">Brow Pro Micro Ultra-Fine Precision Pencil</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong>Rating: 9.3</strong></p>                </div>                            </div>        </div><h2 id="rimmel-wonder-39-luxe-mascara">Rimmel Wonder'luxe Mascara</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="X65wzHyk2GSLXAbEpJxYeN" name="" alt="rimmel-review-282656-1569165778787-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282656/rimmel-review-282656-1569165778787-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282656/rimmel-review-282656-1569165778787-main.jpg" align="middle" fullscreen="" width="1000" height="1500" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a title="@gisellelpm" href="https://www.instagram.com/gisellelpm/" target="_blank">@gisellelpm</a>)</span></figcaption></figure><p>Ok, so a quick caveat. I have tiny baby <a href="https://www.whowhatwear.com/lvl-lash-review" target="_blank" data-original-url="https://www.whowhatwear.co.uk/lvl-lash-review">eyelashes</a>, so this picture was never going to look like a mascara ad. But, trust me this mascara is the best I've used in a long time. First of all, I could actually see my lashes once I used it, I got some volume and length on both my upper and lower lashes and the brush was the perfect shape to fully coat and separate the lashes. While I'm not going to put my false lashes to one side, I'll be keeping this mascara to hand for the days when I'm going more low-key #tinylashesmatter. </p>        <div class="featured_product_block featured_block_standard" data-id="90b819e8-59e8-457a-8a1e-24768b6df80d">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=44235&murl=https%3A%2F%2Fwww.feelunique.com%2Fp%2FRimmel-Wonderluxe-Mascara-11ml%3Fq%3Drimmel%2520wonderluxe%26q_typ%3Da%26q_cat%3Dproduct%26q_dep%3DMakeup%252CEyes" data-model-name="Wonder'luxe Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:113.71%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282656/rimmel-review-282656-1569166138900-main.jpg" alt="Rimmel London + Wonder'luxe Mascara"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rimmel London</div>                                        <div class="featured__title">Wonder'luxe Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong>Rating: 7.8</strong></p>                </div>                            </div>        </div><h2 id="rimmel-exaggerate-liquid-eyeliner">Rimmel Exaggerate Liquid Eyeliner</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="ZBRdj5mAGWDouCyMdSP5WY" name="" alt="rimmel-review-282656-1569166646508-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282656/rimmel-review-282656-1569166646508-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282656/rimmel-review-282656-1569166646508-main.jpg" align="middle" fullscreen="" width="1000" height="1500" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a title="@gisellelpm" href="https://www.instagram.com/gisellelpm/" target="_blank">@gisellelpm</a>)</span></figcaption></figure><p>I'm somewhat of an eyeliner expert, I know it's weird to call myself an expert, but I've put the work in to perfect my flick, so I'm going with it. Quite frankly, this is not the kind of applicator that I enjoy, I prefer a pen for its precision, but I went in with an open mind. There's a reason why this eyeliner is a fan favourite and whispered about in online forums. It's seriously good. Granted, I don't think it's for beginners as the nib is very fine and takes some practice to get a seamless line, but it's well worth it as the inky pigment is insane. </p>        <div class="featured_product_block featured_block_standard" data-id="c76c5653-6752-4c0a-aa9a-2c5a3eeab1c9">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=44235&murl=https%3A%2F%2Fwww.feelunique.com%2Fp%2FRimmel-Exaggerate-Liquid-Eyeliner-25ml%3Fq%3Drimmel%2520eyeliner%26q_typ%3Da%26q_cat%3Dproduct%26q_dep%3DMakeup%252CEyes" data-model-name="Exaggerate Liquid Eyeliner" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:113.71%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282656/rimmel-review-282656-1569166683920-main.jpg" alt="Rimmel London + Exaggerate Liquid Eyeliner"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rimmel London</div>                                        <div class="featured__title">Exaggerate Liquid Eyeliner</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong>Rating: 8.8</strong></p>                </div>                            </div>        </div><h2 id="rimmel-jelly-blush-in-melon-madness">Rimmel Jelly Blush in Melon Madness</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="LBqxCkVrfbRnC8QWq8H48N" name="" alt="rimmel-review-282656-1569166979499-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282656/rimmel-review-282656-1569166979499-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282656/rimmel-review-282656-1569166979499-main.jpg" align="middle" fullscreen="" width="1000" height="1500" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a title="@gisellelpm" href="https://www.instagram.com/gisellelpm/" target="_blank">@gisellelpm</a>)</span></figcaption></figure><p>During the course of this review, I've gone from not wearing blusher to now needing two different kinds of blush in my makeup bag. This bouncy formula is just the thing for those days when I want a natural flush as it's so easy to pat into the skin. I wore it over the <a title="Rimmel Lasting Matte Foundation" href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=44235&murl=https%3A%2F%2Fwww.feelunique.com%2Fp%2FRimmel-Lasting-Matte-Foundation-30ml%3Foption%3D54078%26curr%3DGBP%26gclsrc%3Daw.ds%26%26gclid%3DEAIaIQobChMI8_HpwbDk5AIVCUTTCh38cgIrEAYYBCABEgIr9_D_BwE" target="_blank">Rimmel Lasting Matte Foundation</a> and this picture was taken after around 8 hours. As you can see, they blended so well together.</p><p>It can be tricky to blend a cream blush with a matte foundation, but this one does it effortlessly. Plus, the texture reminds me of those fun pots of jelly slime that were always hanging around the school playground. Which is always a good memory. </p>        <div class="featured_product_block featured_block_standard" data-id="f26eeb37-6c02-4214-b4e9-6cc21684f353">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=44235&murl=https%3A%2F%2Fwww.feelunique.com%2Fp%2FRimmel-Blush-Jellies-49ml" data-model-name="Jelly Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:113.71%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282656/rimmel-review-282656-1569167058522-main.jpg" alt="Rimmel London + Jelly Blush"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rimmel London</div>                                        <div class="featured__title">Jelly Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong>Rating: 9</strong></p>                </div>                            </div>        </div><h2 id="rimmel-magnif-39-eyes-nude-edition-palette">Rimmel Magnif'eyes Nude Edition Palette</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="NK2p96rr9DuXq3VjapQx5L" name="" alt="rimmel-review-282656-1569167308577-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282656/rimmel-review-282656-1569167308577-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282656/rimmel-review-282656-1569167308577-main.jpg" align="middle" fullscreen="" width="1000" height="1500" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a title="@gisellelpm" href="https://www.instagram.com/gisellelpm/" target="_blank">@gisellelpm</a>)</span></figcaption></figure><p>I've never strayed from <a href="https://www.whowhatwear.com/urban-decay-naked-palette" target="_blank" data-original-url="https://www.whowhatwear.co.uk/urban-decay-naked-palette">nude eyeshadow palettes</a>, because these are the shades that I surround myself with in life. From my clothes to shoes and actually even food, hello truffles and crème brûlée, I'm all about the nude tones.</p><p>These shadows were really easy to blend in but as you can see, they lacked some definition. The colours needed a hint more pigment to do more complex looks with. However, they're definitely a great buy compared to the price of others on the market. So I'd recommend easing the blending and working with 1-2 shades at a time to get a bolder look. I find myself using this a lot when I want a simple everyday vibe. </p>        <div class="featured_product_block featured_block_standard" data-id="067f82ca-1b42-4e7c-ba1b-2984b4838fe7">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=44235&murl=https%3A%2F%2Fwww.feelunique.com%2Fp%2FRimmel-Magnifeyes-Eye-Contouring-Palette-14g" data-model-name="Magnif'eyes Nude Edition Palette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:113.71%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282656/rimmel-review-282656-1569167362940-main.jpg" alt="Rimmel London + Magnif'eyes Nude Edition Palette"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rimmel London</div>                                        <div class="featured__title">Magnif'eyes Nude Edition Palette</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong>Rating: 7</strong></p>                </div>                            </div>        </div><h2 id="rimmel-radiance-brick-bronzer-in-shade-2">Rimmel Radiance Brick Bronzer in Shade 2</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="hWDTX3RXvwKCTEtCpQe6i7" name="" alt="rimmel-review-282656-1569170278501-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282656/rimmel-review-282656-1569170278501-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282656/rimmel-review-282656-1569170278501-main.jpg" align="middle" fullscreen="" width="1000" height="1500" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a title="@gisellelpm" href="https://www.instagram.com/gisellelpm/" target="_blank">@gisellelpm</a>)</span></figcaption></figure><p>I pretty much brushed this over my entire face and I have zero regrets. There's a very fine line between shimmer and full on glitter ball and this <a href="https://www.whowhatwear.com/best-bronzer" target="_blank" data-original-url="https://www.whowhatwear.co.uk/best-bronzer">bronzer</a> has the perfect amount. As there's multiple tones in the powder, it worked really well with my complexion. One shade darker would have been slightly more flattering but it managed to brighten and add some light to my face, which was most welcome. </p>        <div class="featured_product_block featured_block_standard" data-id="102e142d-039b-4fbd-814d-5473184a2660">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=44235&murl=https%3A%2F%2Fwww.feelunique.com%2Fp%2FRimmel-Radiance-Shimmer-Brick-12g%3Foption%3D35902%26curr%3DGBP%26gclid%3DEAIaIQobChMIvYGdkbDk5AIVWp3VCh11fQs8EAQYBiABEgIvDvD_BwE%26gclsrc%3Daw.ds" data-model-name="Radiance Brick Bronzer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:113.71%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282656/rimmel-review-282656-1569170368836-main.jpg" alt="Rimmel London + Radiance Brick Bronzer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rimmel London</div>                                        <div class="featured__title">Radiance Brick Bronzer</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong>Rating: 7.4</strong></p>                </div>                            </div>        </div><h2 id="rimmel-stay-satin-liquid-lipstick-in-redical">Rimmel Stay Satin Liquid Lipstick in Redical</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="ksb7P9XuQqM2t3QKva2Gd9" name="" alt="rimmel-review-282656-1569170565554-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282656/rimmel-review-282656-1569170565554-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282656/rimmel-review-282656-1569170565554-main.jpg" align="middle" fullscreen="" width="1000" height="1500" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a title="@gisellelpm" href="https://www.instagram.com/gisellelpm/" target="_blank">@gisellelpm</a>)</span></figcaption></figure><p>I have every red out there in my entourage of <a href="https://www.whowhatwear.com/best-lipsticks-for-whiter-teeth" target="_blank" data-original-url="https://www.whowhatwear.co.uk/best-lipsticks-for-whiter-teeth">lipsticks</a>, but I hadn't tried this formulation before. Yet, in the space of 5 minutes, this little tube managed to make its way into my top 3 lipsticks of all time.</p><p>Let's talk colour first, this blue-red is so sublime for darker skin tones. It's got a deepness to it that's incredibly flattering. The gift just keeps on giving with the balm-like texture as it's easy to apply neatly and keeps lips feeling comfortable and nowhere near that awful cracking that matte lipsticks often do. If you see me in the next 365 days, I'll probably be wearing this. </p>        <div class="featured_product_block featured_block_standard" data-id="3514ce66-634a-4f4c-915f-ec6d5f009b94">            <a href="https://www.awin1.com/cread.php?awinmid=2041&awinaffid=250777&clickref=&p=%5B%5Bhttps%253A%252F%252Fwww.boots.com%252Frimmel-stay-satin-liquid-lipstick-10254139%5D%5D" data-model-name="Stay Satin Liquid Lip Colour" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:113.71%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282656/rimmel-review-282656-1569170682273-main.jpg" alt="Rimmel London + Stay Satin Liquid Lip Colour"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rimmel London</div>                                        <div class="featured__title">Stay Satin Liquid Lip Colour</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong>Rating: 10</strong></p>                </div>                            </div>        </div><p>I can't even express how much fun and how eye-opening of an experience this was. There's a constant stream of newness in beauty which makes it difficult to be brand loyal. For so many years, Rimmel was my back-up or reliable beauty option but after this it has made the leap into a destination brand for me. There's so much good stuff and the price does not equate to the quality at all.</p><p>I've tried £90 foundations, yet I've been wearing the <a title="Lasting Matte Foundation" href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=44235&murl=https%3A%2F%2F" target="_blank">Lasting Matte Foundation</a> which comes in at £6 every day since. Sure, the shade ranges aren't where I'd like them to be and I was lucky to find good matches but it's definitely worth your time to try them out. If not the stellar range of lipsticks, blush and brow products will keep you busy. </p><p>I'm now furiously sending all of my friends a list of all of these Rimmel products that they need to grab ASAP. I encourage you to do the same! </p><p><em>Next up, <a href="https://www.whowhatwear.com/best-beauty-dupes" target="_blank" data-original-url="https://www.whowhatwear.co.uk/best-beauty-dupes">16 affordable beauty products that are just as good as expensive ones</a>.</em></p>
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                                                            <title><![CDATA[ A French Girl Walks Into a Drugstore—Here Are the Beauty Products She Buys ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/best-french-drugstore-beauty-products-uk</link>
                                                                            <description>
                            <![CDATA[ Beauté on a budget. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">2fvdVMiLHWUMhixxiyjN3L</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/276785/asdfghjk-276785-1548961917713-square-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 05 Feb 2019 14:32:41 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 16:35:24 +0000</updated>
                                                                                                                                            <category><![CDATA[Basics]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Shopping]]></category>
                                                                                                                    <dc:creator><![CDATA[ Amanda Montell ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/whowhatwear/users/633/amanda-montell-633-1491106637-main_image.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[@frannfyne]]></media:credit>
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                                <figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="yRmBsWwEz6XgL2xyoJUDg3" name="" alt="asdfghjk-276785-1548961948708-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/276785/asdfghjk-276785-1548961948708-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/276785/asdfghjk-276785-1548961948708-main.jpg" align="middle" fullscreen="" width="700" height="700" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/frannfyne/" target="_blank">@frannfyne</a>)</span></figcaption></figure><p>We're all wildly familiar with (and envious of) <a href="https://www.whowhatwear.com/classic-french-fashion-outfits" target="_blank" data-original-url="https://www.whowhatwear.co.uk/classic-french-fashion-outfits">French women's style</a>, which is famed for its timeless, effortless vibes. But French women's beauty routines are worthy of equal attention. Unlike the beauty aisles of Boots or American drugstores, which are fathomless infernos of too many products, <strong>the French <em>pharmacie</em> is a place of modest wonder</strong>—offering just a handful of affordable skincare, makeup and haircare brands that help French women keep their skin clear and their hair healthy without overspending or too much fuss.</p><p>Aspiring to approach drugstore beauty like a French girl, we hit up a handful of our favourite <a href="https://www.whowhatwear.com/french-fashion-influencers" target="_blank" data-original-url="https://www.whowhatwear.co.uk/french-fashion-influencers">French fashion influencers</a> and asked them this: If you were to walk into a pharmacy and buy two or three beauty products, what would they be? Keep scrolling to find their answers.</p><div class="instagram-embed"><blockquote class="instagram-media"  data-instgrm-version="6" style="width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><p><a href="https://www.instagram.com/p/BraAr3zlt4h/" target="_blank"></a></p><p>A photo posted by  on </p></blockquote></div>        <div class="featured_product_block featured_block_standard" data-id="cda88eba-a52a-4fde-92de-8b2c8b7b73f6">            <a href="https://track.webgains.com/click.html?wgcampaignid=54338&wgprogramid=347&wgtarget=https://www.feelunique.com/p/BIODERMA-Sensibio-H2O-Make-up-Removing-Micelle-Solution-250ml" data-model-name="Sensibio H2O" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/276785/asdfghjk-276785-1548961996011-product.jpg" alt="Bioderma + Sensibio H2O"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Bioderma</div>                                        <div class="featured__title">Sensibio H2O</div>                                    </div>                <div class="subtitle__description">                                                            <p>French women like Ellie of <a href="https://www.instagram.com/slipintostyle/?hl=en" target="_blank">@slipintostyle</a> are collectively obsessed with this iconic makeup remover, which has a super-gentle, vitamin E–rich formula—perfect for sensitive skin.</p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="ff4e5152-6576-49f4-bf5c-0f3c7164ad45">            <a href="https://track.webgains.com/click.html?wgcampaignid=54338&wgprogramid=347&wgtarget=https://www.feelunique.com/p/Embryolisse-Lait-Creme-Concentre-75ml" data-model-name="Lait Creme Concentre" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/276785/asdfghjk-276785-1548961995866-product.jpg" alt="Embryolisse + Lait Creme Concentre"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Embryolisse</div>                                        <div class="featured__title">Lait Creme Concentre</div>                                    </div>                <div class="subtitle__description">                                                            <p>Aloe vera and shea butter are a couple of the key ingredients in this impossibly light, milky moisturiser, which protects the skin's moisture barrier without clogging pores.</p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="b7a47308-bb60-4f8d-bb09-2ab0f5d475bf">            <a href="https://www.sanareva.co.uk/product-akilene-cream-nutri-restorative-feet-dry-50ml.html" data-model-name="Nutri-Repair Dry Foot Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/276785/asdfghjk-276785-1548961995620-product.jpg" alt="Akileine + Nutri-Repair Dry Foot Cream"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Akileine</div>                                        <div class="featured__title">Nutri-Repair Dry Foot Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p>This moisturiser for dry feet and cracked heels is an unexpected French-girl staple: The nourishing, anti-inflammatory formula is packed with shea butter, lipo-aminoacids and vitamin A.</p>                </div>                            </div>        </div><p><strong>Related:</strong> <a href="https://www.whowhatwear.com/french-girl-bag" data-original-url="https://www.whowhatwear.co.uk/french-girl-bag">The One Bag French Girls Will Never Buy</a></p><div class="instagram-embed"><blockquote class="instagram-media"  data-instgrm-version="6" style="width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><p><a href="https://www.instagram.com/p/BoKaUl0g_MS/" target="_blank"></a></p><p>A photo posted by  on </p></blockquote></div>        <div class="featured_product_block featured_block_standard" data-id="67abfb2b-d961-464a-8d81-437b0d67a1e7">            <a href="https://www.awin1.com/cread.php?awinmid=2041&awinaffid=250777&clickref=&p=https%3A%2F%2Fwww.boots.com%2Favene-thermal-water-spray-300ml-10139903" data-model-name="Thermal Spring Water Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/276785/asdfghjk-276785-1548961998075-product.jpg" alt="Avene + Thermal Spring Water Spray"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Avene</div>                                        <div class="featured__title">Thermal Spring Water Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p>French women swear by this classic face mist for its soothing, skin-softening action. Spritz this stuff after cleansing (before moisturising) or at any point throughout the day to reap its complexion-calming benefits.</p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="52bd0f96-c9a7-4972-b362-7a7430ecf3a1">            <a href="https://www.amazon.com/Roche-Posay-Toleriane-Double-Repair-Moisturizer/dp/B01N9SPQHQ?th=1" data-model-name="Toleriane Sensitive Rich Moisturiser" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/276971/best-french-drugstore-beauty-products-276971-1549378562685-main.jpg" alt="La Roche-Posay + Toleriane Sensitive Rich Moisturiser"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>La Roche-Posay</div>                                        <div class="featured__title">Toleriane Sensitive Rich Moisturiser</div>                                    </div>                <div class="subtitle__description">                                                            <p>Consistently delivering high-performance formulas, drugstore skincare brand La Roche-Posay has a place in almost every French beauty guru's arsenal. This ultra-moisturising day cream is a staple in Parisian influencer <a href="https://www.instagram.com/barbaramalewicz/?hl=en" target="_blank">Barbara Malewicz</a>'s routine.</p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="72538b5d-c775-4781-9ebe-601614c6b6e7">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=35269&murl=https%3A%2F%2Fwww.cultbeauty.co.uk%2Fnuxe-huile-prodigieuse.html%3Fvariant_id%3D3601" data-model-name="Huile Prodigieuse Multi-Purpose Dry Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:122.25%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/276785/asdfghjk-276785-1548961996218-product.jpg" alt="Nuxe + Huile Prodigieuse Multi-Purpose Dry Oil"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nuxe</div>                                        <div class="featured__title">Huile Prodigieuse Multi-Purpose Dry Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p>This multi-purpose combination of plant oils and vitamin E can be used on the face, body or hair as a nourishing, repairing treatment. Its smell alone is worth the purchase.</p>                </div>                            </div>        </div><div class="instagram-embed"><blockquote class="instagram-media"  data-instgrm-version="6" style="width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><p><a href="https://www.instagram.com/p/Brp5Y-mFD9s/" target="_blank"></a></p><p>A photo posted by  on </p></blockquote></div>        <div class="featured_product_block featured_block_standard" data-id="8a3ed5a3-daf8-4ce0-a305-dfb3ce202352">            <a href="https://www.sanareva.co.uk/klorane-shampoo-with-the-palm-of-the-desert-400ml.html" data-model-name="Shampoo with Desert Date" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/276785/asdfghjk-276785-1548961995412-product.jpg" alt="Klorane + Shampoo with Desert Date"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Klorane</div>                                        <div class="featured__title">Shampoo with Desert Date</div>                                    </div>                <div class="subtitle__description">                                                            <p>Parisian influencer Monica de La Villardière calls this shampoo-conditioner combo "super nutrition for your hair."</p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c6ee0d89-4721-4a39-a06a-32ad8b034a42">            <a href="https://www.sanareva.co.uk/product-klorane-balm-conditioner-to-the-date-palm-desert-150ml.html" data-model-name="Conditioning Balm with Desert Date" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/276785/asdfghjk-276785-1548961995262-product.jpg" alt="Klorane + Conditioning Balm with Desert Date"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Klorane</div>                                        <div class="featured__title">Conditioning Balm with Desert Date</div>                                    </div>                <div class="subtitle__description">                                                            <p>For only £8, this ridiculously rich conditioner repairs dry and damaged hair, leaving it soft and bouncy in that nonchalant French-girl way.</p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="312037c3-bf1d-4c7f-be73-08302cdaa7d4">            <a href="https://track.webgains.com/click.html?wgcampaignid=54338&wgprogramid=347&wgtarget=https://www.feelunique.com/p/La-Roche-Posay-Anthelios-XL-Face-Ultra-Light-Fluid-SPF50-50ml" data-model-name="Anthelios XL Face Ultra-Light Fluid SPF50+" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:99.87%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/276971/best-french-drugstore-beauty-products-276971-1549379185549-main.png" alt="La Roche-Posay + Anthelios XL Face Ultra-Light Fluid SPF50+"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>La Roche-Posay</div>                                        <div class="featured__title">Anthelios XL Face Ultra-Light Fluid SPF50+</div>                                    </div>                <div class="subtitle__description">                                                            <p>It's <em>so</em> hard to find a non-greasy, non-chalky, non-stinky sunscreen at the drugstore—that's why this featherlight, non-comedogenic, fragrance-free formula is such a gem.</p>                </div>                            </div>        </div><div class="instagram-embed"><blockquote class="instagram-media"  data-instgrm-version="6" style="width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><p><a href="https://www.instagram.com/p/BsEG2nQHc9t/" target="_blank"></a></p><p>A photo posted by  on </p></blockquote></div>        <div class="featured_product_block featured_block_standard" data-id="6e676a79-c922-4b48-bec4-160e5bc9412e">            <a href="https://www.awin1.com/cread.php?awinmid=2041&awinaffid=250777&clickref=&p=https%3A%2F%2Fwww.boots.com%2Feucerin-dermo-purifyer-scrub-100ml-10237682" data-model-name="Dermo Purifyer Scrub" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:108.73%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/276971/best-french-drugstore-beauty-products-276971-1549379344999-main.jpg" alt="Eucerin + Dermo Purifyer Scrub"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Eucerin</div>                                        <div class="featured__title">Dermo Purifyer Scrub</div>                                    </div>                <div class="subtitle__description">                                                            <p>No need to spend £50 on a face scrub—this little-known dermatologist-approved formula uses both physical and chemical exfoliation to keep the skin bright and breakout-free. </p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="081bc43a-5e30-44ff-ac88-6f9f9d4d4aeb">            <a href="https://www.awin1.com/cread.php?awinmid=2041&awinaffid=250777&clickref=&p=https%3A%2F%2Fwww.boots.com%2Favene-cicalfate-cream-40ml-10168978" data-model-name="Cicalfate Restorative Skin Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/276785/asdfghjk-276785-1548961994813-product.jpg" alt="Avène + Cicalfate Restorative Skin Cream"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Avène</div>                                        <div class="featured__title">Cicalfate Restorative Skin Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p>This super-healing, balm-like moisturiser for dry and sensitive skin has a permanent place in Paris fashion girl <a href="https://www.instagram.com/frannfyne/" target="_blank">Franny Fyne</a>'s medicine cabinet.</p>                </div>                            </div>        </div><p>Next up, <a href="https://www.whowhatwear.com/parisian-shoe-trends" target="_blank" data-original-url="https://www.whowhatwear.co.uk/parisian-shoe-trends">the 5 shoe trends that define Parisian style</a>.</p>
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                                                            <title><![CDATA[ Packaging Versus Reality: 11 Products That Are Better Than They Look ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty-products-bad-packaging</link>
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                            <![CDATA[ And they’re all under £20. ]]>
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                                                                        <pubDate>Thu, 17 Jan 2019 14:09:05 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 16:29:32 +0000</updated>
                                                                                                                                            <category><![CDATA[Skin]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mica Ricketts ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/1207/MicaRicketts_Headshot.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[@FRESHLENGTHS]]></media:credit>
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                                <figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="Xj2JnsYpdCmPvb7oQXzpQH" name="" alt="beauty-product-packaging-276227-1548252470358-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/276227/beauty-product-packaging-276227-1548252470358-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/276227/beauty-product-packaging-276227-1548252470358-main.jpg" align="middle" fullscreen="" width="1080" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/freshlengths" target="_blank">@FRESHLENGTHS</a>)</span></figcaption></figure><p><strong><span style="font-weight: 400;">Instagram is changing the face of beauty as we know it. Brands like <a href="https://glossier.sjv.io/c/187669/431612/7573?u=https%3A%2F%2Fwww.glossier.com%2F" target="_blank">Glossier</a>, <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=35269&murl=https%3A%2F%2Fwww.cultbeauty.co.uk%2Fsand-sky" target="_blank">Sand & Sky</a> and <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=35269&murl=https%3A%2F%2Fwww.cultbeauty.co.uk%2Fmilk-makeup" target="_blank">Milk Makeup</a> have all enjoyed huge growth by using the social platform as a space to engage a devoted following, but there’s one key factor to having such omnipresence across channels dedicated to everything visual: product packaging. Whilst a few years ago you might have been happy to pick up a new moisturiser based on a recommendation from a friend, now you’re more likely to buy one because you’ve spotted the <a href="https://www.whowhatwear.com/best-pink-clothing" target="_blank" data-original-url="https://www.whowhatwear.co.uk/best-pink-clothing">Millennial Pink</a> packaging or apothecary-inspired dispenser on your feed.</span></strong></p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="gi7ovNM3yGVCi3TpW9NZyP" name="" alt="beauty-product-packaging-276227-1548252547855-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/276227/beauty-product-packaging-276227-1548252547855-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/276227/beauty-product-packaging-276227-1548252547855-main.jpg" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gxiayan" target="_blank">@GXIAYAN</a>)</span></figcaption></figure><p>Although the #shelfie hashtag has been used over 1.3 million times, it’s not just the rise in beauty bloggers sharing the contents of their enviably sized bathroom cabinets that has caused this shift in product perception. Whether it’s a cute tube of lip balm captured artfully tumbling out of your favourite influencer’s It bag or a carefully curated product lineup making an appearance in the backdrop of their #ootd, fashion girls are also keen to share their beauty finds with the most gorgeous packaging.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="7C8EwNTA5TQrPS3gCpuZyk" name="" alt="beauty-product-packaging-276227-1548252388315-main" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/276227/beauty-product-packaging-276227-1548252388315-main.jpg" mos="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/276227/beauty-product-packaging-276227-1548252388315-main.jpg" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/monikh" target="_blank">@MONIKH</a>)</span></figcaption></figure><p>So where does that leave the beauty products that are just as good (if not better) in terms of performance, but are burdened with packaging that isn’t as attractive? I believe there’s a host of skincare, makeup and hair items industry insiders and stylish women use daily but that they’ll never share on Instagram. These are the products that genuinely work, and will be repurchased time and again, but to put it bluntly, just don’t look that great. Scroll down to discover some truly excellent beauty formulas. Just remember the old pre-Instagram adage: Don’t judge a book by its cover.</p>        <div class="featured_product_block featured_block_standard" data-id="aaf59f1c-e285-4345-b100-257b8189b1ae">            <a href="https://www.awin1.com/cread.php?awinmid=2041&awinaffid=250777&clickref=&p=https%3A%2F%2Fwww.boots.com%2Fcetaphil-gentle-skin-cleanser-236ml-10133461" data-model-name="Gentle Skin Cleanser" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/276227/beauty-product-packaging-276227-1547736408420-main.jpg" alt="Cetaphil + Gentle Skin Cleanser"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cetaphil</div>                                        <div class="featured__title">Gentle Skin Cleanser</div>                                    </div>                <div class="subtitle__description">                                                            <p>Think of this as the white tee of your beauty stash; it won’t turn heads, but it’s a product that can be relied upon. Previously a skincare insider secret, purse-friendly pharmacy brand Cetaphil has been consistently recommended by dermatologists and adored by makeup artists for its simple fragrance-free formulas. Now celebs like Charlize Theron swear by this soap-free face-and-body cleanser thanks to the way it gently softens your skin as it cleans to leave you with a fresh-faced glow.</p>                </div>                            </div>        </div><p><strong>Related:</strong> <a href="https://www.whowhatwear.com/best-white-tshirt-brands" data-original-url="https://www.whowhatwear.co.uk/best-white-tshirt-brands--5b60415cd67bc">The 5 Brands We Always Go to For Our Basic White Tees</a></p>        <div class="featured_product_block featured_block_standard" data-id="1b15be86-42ed-4fce-a33b-7467e060b928">            <a href="https://track.webgains.com/click.html?wgcampaignid=54338&wgprogramid=347&wgtarget=https://www.feelunique.com/p/Maybelline-New-York-Great-Lash-Mascara-Blackest-Black-125ml" data-model-name="Great Lash Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.10%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/276227/beauty-products-bad-packaging-276227-1549273401238-main.png" alt="Maybelline + Great Lash Mascara"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maybelline</div>                                        <div class="featured__title">Great Lash Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p>You’ll be hard-pressed to find someone who doesn’t recognise the iconic pink and green packaging of this Maybelline mascara. Garish? Certainly. Dated? Quite possibly. But that doesn’t take away from the fact that this mascara <em>works</em>. Model Pia Miller swears by this lash-conditioning formula that lends lashes a natural-looking fullness on days where you don’t want your makeup to look too done.</p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c0162252-1aeb-4342-8958-f8b26240c128">            <a href="https://www.awin1.com/cread.php?awinmid=2041&awinaffid=250777&clickref=&p=https%3A%2F%2Fwww.boots.com%2Feucerin-dry-skin-intensive-lip-balm-10ml-10184137" data-model-name="Dry Skin Intensive Lip Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/276227/beauty-product-packaging-276227-1547740146038-main.jpg" alt="Eucerin + Dry Skin Intensive Lip Balm"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Eucerin</div>                                        <div class="featured__title">Dry Skin Intensive Lip Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p>When it comes to lip care, we tend to be partial to a pretty pot of something luxurious to display on our bedside table. This one from Eucerin, on the other hand, takes a decidedly medical approach to lip care—it’s a dermatologist-approved, heavy-duty gel that combats even the driest of winter lips. You’ll sometimes spot this in the on-flight wash bags of <a href="https://www.whowhatwear.com/stylish-airport-outfit-ideas" target="_blank" data-original-url="https://www.whowhatwear.co.uk/stylish-airport-outfit-ideas">stylish jet-setters</a>, as the high glycerin content guarantees soft, smooth lips even in the most dehydrating of conditions.</p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="3fc933f6-3979-4dc5-8542-dd74087e8e61">            <a href="https://track.webgains.com/click.html?wgcampaignid=54338&wgprogramid=347&wgtarget=https://www.feelunique.com/p/Weleda-Skin-Food-75ml" data-model-name="Skin Food" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/276227/beauty-products-bad-packaging-276227-1549273616982-main.jpg" alt="Weleda + Skin Food"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Weleda</div>                                        <div class="featured__title">Skin Food</div>                                    </div>                <div class="subtitle__description">                                                            <p>The tube might be basic (although it does benefit from being Instagram’s colour of the moment, <a href="https://www.whowhatwear.com/green-fashion-trend" target="_blank" data-original-url="https://www.whowhatwear.co.uk/green-fashion-trend">green</a>), but inside you’ll find a skin-enriching balm that’s been going strong since 1926. Acquiring a whole host of famous fans along the way, including <a href="https://www.whowhatwear.com/section/alexa-chung" target="_blank" data-original-url="https://www.whowhatwear.co.uk/section/alexa-chung">Alexa Chung</a> and <a href="https://www.whowhatwear.com/section/victoria-beckham" target="_blank" data-original-url="https://www.whowhatwear.co.uk/section/victoria-beckham">Victoria Beckham</a>, it’s a multitasker that can be slathered on to soothe dry patches of skin as well as lightly patted onto cheekbones for a natural, dewy look.</p>                </div>                            </div>        </div><p><strong>Related:</strong> <a href="https://www.whowhatwear.com/green-fashion-trend" data-original-url="https://www.whowhatwear.com/green-fashion-trend--5bcdd69426f70">Trust Me—This Specific Shade of Green Is Going to Be Huge in 2019</a></p>        <div class="featured_product_block featured_block_standard" data-id="1fbfeb9c-98f1-42c6-8330-38c34111a4b7">            <a href="https://www.awin1.com/cread.php?awinmid=2041&awinaffid=250777&clickref=&p=https%3A%2F%2Fwww.boots.com%2Fcerave-moisturising-lotion-236ml-10246703" data-model-name="Moisturising Lotion" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/276227/beauty-product-packaging-276227-1547740381144-main.jpg" alt="CeraVe + Moisturising Lotion"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CeraVe</div>                                        <div class="featured__title">Moisturising Lotion</div>                                    </div>                <div class="subtitle__description">                                                            <p>Giving French pharmacies a run for their money, CeraVe is the U.S. answer to affordable, dermatologist-approved skincare. Agreeably, the packaging definitely isn’t as chic as some of its Parisian counterparts, but with fans like Olivia Wilde swearing by its skin benefits, we can forgive it. The oil-free lotion even rivals even the more high-end moisturisers and uses hyaluronic acid and ceramides to deeply nourish the driest of skin types.</p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="02ffcce5-1a75-4473-bc83-b7a935224cc8">            <a href="https://www.debenhams.com/webapp/wcs/stores/servlet/prod_10701_10001_123016001499_-1" data-model-name="Tatto Liner Liquid Eyeliner" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/276227/beauty-product-packaging-276227-1547737441766-main.jpg" alt="Kat Von D + Tatto Liner Liquid Eyeliner"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kat Von D</div>                                        <div class="featured__title">Tatto Liner Liquid Eyeliner</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong><span style="font-weight: 400;">Ask anyone whose signature look includes a flick of eyeliner and chances are they’ve tried this cult one from Kat Von D. The woman made her name as a tattoo artist before launching her own vegan beauty line back in 2008, so unsurprisingly, the brand aesthetic is heavily ink-inspired. However, if you can look past the grungy rose sketches on the box and the gothic font on the tube, inside, you’ll find a tapered pen-style applicator that makes it easy to apply a sharp, precise line and an inky-black formula that genuinely doesn’t budge.</span></strong></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="ed7917f0-177c-44f1-bceb-557b4c0d862f">            <a href="https://www.awin1.com/cread.php?awinmid=2041&awinaffid=250777&clickref=&p=https%3A%2F%2Fwww.boots.com%2FDermablend-Corrective-fluid-foundation-10237553" data-model-name="Dermablend Fluid Corrective Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/276227/beauty-product-packaging-276227-1547737928053-main.jpg" alt="Vichy + Dermablend Fluid Corrective Foundation"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Vichy</div>                                        <div class="featured__title">Dermablend Fluid Corrective Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong><span style="font-weight: 400;">In a world of <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=39654&murl=https%3A%2F%2Fwww.harveynichols.com%2Fbrand%2Ffenty-beauty%2F" target="_blank">Fenty Beauty</a> and <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=39654&murl=https%3A%2F%2Fwww.harveynichols.com%2Fbrand%2Fmarc-jacobs-beauty%2F" target="_blank">Marc Jacobs</a>, where foundations come nestled inside sleek glass packaging, Vichy’s black plastic tube does little to stand out from the crowd. But this is the ultimate secret weapon in operation skin cover-up. Boasting a 25% pigment concentration (a standard medium coverage foundation has 10% to 15% pigment), this fluid formula can cover everything from acne and dark circles to tattoos and scars. It lasts for up to 16 hours without drying the skin out, so it’s ideal for busy girls.</span></strong></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="a98ecd51-f861-4c4b-9783-e257fca1a383">            <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=24448&murl=https%3A%2F%2Fwww.net-a-porter.com%2Fgb%2Fen%2Fproduct%2F392402" data-model-name="Lait-Crème Concentré" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/276227/beauty-product-packaging-276227-1547738563202-main.jpg" alt="Embryolisse + Lait-Crème Concentré"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Embryolisse</div>                                        <div class="featured__title">Lait-Crème Concentré</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong><span style="font-weight: 400;">Ask any <a href="https://www.whowhatwear.com/secrets-french-girl-style-fashion-winter-2014" target="_blank" data-original-url="https://www.whowhatwear.co.uk/secrets-french-girl-style-fashion-winter-2014">French woman</a> what they use on their skin and chances are that they’ll have a tube of this cult cream on hand. A pharmacy staple, this lotion can be used for a multitude of beauty tasks, from moisturising to removing makeup. It’s a backstage staple, too, thanks to the way it preps and primes skin. Rich in fatty acids, it creates a satin-soft texture and adds a natural brightness to your skin.</span></strong></p>                </div>                            </div>        </div><p><strong>Related:</strong> <a href="https://www.whowhatwear.com/secrets-french-girl-style-fashion-winter-2014" data-original-url="https://www.whowhatwear.co.uk/secrets-french-girl-style-fashion-winter-2014">French Fashion: 10 Secrets to Dressing Like the World's Chicest Women</a></p>        <div class="featured_product_block featured_block_standard" data-id="256c95f5-4bf3-4607-84ca-ba5e7d2dfa2d">            <a href="https://www.awin1.com/cread.php?awinmid=2041&awinaffid=250777&clickref=&p=https%3A%2F%2Fwww.boots.com%2Fbatiste-dry-shampoo-original-clean-and-classic-400ml-10130848" data-model-name="Dry Shampoo Original" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/276227/beauty-product-packaging-276227-1547738977921-main.jpg" alt="Batiste + Dry Shampoo Original"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Batiste</div>                                        <div class="featured__title">Dry Shampoo Original</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong><span style="font-weight: 400;">One of the beauty industry’s fastest-growing product types, dry shampoo is no longer the dirty secret of lazy girls everywhere. <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=24448&murl=https%3A%2F%2Fwww.net-a-porter.com%2Fgb%2Fen%2FShop%2FDesigners%2FOribe" target="_blank">Oribe</a> and <a href="https://click.linksynergy.com/deeplink?id=2P555SNI1Kc&mid=41662&murl=https%3A%2F%2Fwww.libertylondon.com%2Fuk%2Fbrands%2Fh%2Fhair-by-sam-mcknight%2F" target="_blank">Hair by Sam McKnight</a> both offer luxe bottles of oil-absorbing spray, but this original formula from Batiste has been leading the way for over 40 years. Not only does it make your hair feel clean and fresh, but you can also use it to add texture to fine strands for a stylishly dishevelled finish. Just spray it in at your roots and follow with a blast of hot air from your hair dryer for extra volume.</span></strong></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="f236f287-a684-46a4-9cb5-f1227d56cad3">            <a href="https://www.awin1.com/cread.php?awinmid=2041&awinaffid=250777&clickref=&p=https%3A%2F%2Fwww.boots.com%2Fcollection-lasting-perfection-concealer-10196692" data-model-name="Lasting Perfection Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/276227/beauty-product-packaging-276227-1547738295361-main.jpg" alt="Collection + Lasting Perfection Concealer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Collection</div>                                        <div class="featured__title">Lasting Perfection Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong><span style="font-weight: 400;">Beauty influencers have been raving about this concealer for years—and not just because it’s the cost of your morning macchiato. Whilst the packaging is reminiscent of the products that we reached for in our teenage years (and is renowned for the lettering rubbing off after just a few jaunts in your makeup bag), it does make light work of covering up blemishes. Plus, if you can’t be fussed with using multiple base products, you can sheer it out over your moisturiser as a makeshift skin tint.</span></strong></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="1817f7e7-1208-417d-9abe-b24a8ecc1121">            <a href="https://track.webgains.com/click.html?wgcampaignid=54338&wgprogramid=347&wgtarget=https://www.feelunique.com/p/Dr-Bronners-Organic-Lavender-Castile-Liquid-Soap-472ml" data-model-name="Organic Lavender Castile Liquid Soap" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/276227/beauty-products-bad-packaging-276227-1549374722650-main.jpg" alt="Dr. Bronner’s + Organic Lavender Castile Liquid Soap"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dr. Bronner’s</div>                                        <div class="featured__title">Organic Lavender Castile Liquid Soap</div>                                    </div>                <div class="subtitle__description">                                                            <p><strong><span style="font-weight: 400;">To be fair, the packaging of Dr. Bronner’s does-it-all soaps has remained pretty similar to its earliest incarnations in the ’70s, so it definitely boasts some retro appeal. However, unlike every influencer’s favourite Aesop soap, you’re unlikely to spot a bottle of this in any Pinterest-inspired bathroom. But that doesn’t mean it isn’t great. A minimalist’s dream, you can use this to wash your face, body, hair and even home. Gwyneth Paltrow loves the lavender scent for a relaxing bath at the end of the day.</span></strong></p>                </div>                            </div>        </div><p><em>Next up, discover <a href="https://www.whowhatwear.com/influencers-wearing-high-street" target="_blank" data-original-url="https://www.whowhatwear.co.uk/influencers-wearing-high-street">the 10 high-street pieces everyone’s buying, according to Instagram</a>.</em></p>
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