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                            <title><![CDATA[ Latest from Who What Wear UK in Drugstore-beauty ]]></title>
                <link>https://www.whowhatwear.com/uk/tag/drugstore-beauty</link>
        <description><![CDATA[ All the latest drugstore-beauty content from the Who What Wear  UK team ]]></description>
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                                                            <title><![CDATA[ I Tried Kendall Jenner's Favourite Mascara—It's £14, and It Gave My Lashes Fluttery, Extension-Level Length ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/loreal-extensionist-mascara-review-uk</link>
                                                                            <description>
                            <![CDATA[ I just found a new favourite. ]]>
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                                                                        <pubDate>Sun, 11 Jan 2026 07:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 12 Jan 2026 13:23:45 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Kaitlyn McLintock ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/KDtGbfJp5HAJJ8cRVVWqvi-1280-80.jpg">
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                                                            <title><![CDATA[ Trust Me: These Concealers Disguise Dark Circles and Blemishes Just as Well as Their Luxury Counterparts ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/best-drugstore-concealer</link>
                                                                            <description>
                            <![CDATA[ Tried, tested and genuinely impressive. ]]>
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                                                                        <pubDate>Tue, 16 Dec 2025 07:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 17 Dec 2025 11:29:50 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Day ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/dTpPy8uRhDLJFEKSp5WWW5-1280-80.jpg">
                                                            <media:credit><![CDATA[@tylynn]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[best drugstore concealers]]></media:description>                                                            <media:text><![CDATA[best drugstore concealers]]></media:text>
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                                                            <title><![CDATA[ Bella Hadid Said She Almost Texted Rihanna to Tell Her How Good *This* Beauty Product Is ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/bella-hadid-makeup-routine-uk</link>
                                                                            <description>
                            <![CDATA[ And the £9 moisturiser she buys "like eight times a month." ]]>
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                                                                        <pubDate>Tue, 27 May 2025 06:00:10 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Kaitlyn McLintock ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/AjELyidXuNJfsPx8N669DK-1280-80.jpg">
                                                            <media:credit><![CDATA[@bellahadid]]></media:credit>
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                                                            <title><![CDATA[ I Officially Crown This Unassuming £4 Lip Liner My Holy-Grail Makeup Product ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/rimmel-cappuccino-lip-liner-review</link>
                                                                            <description>
                            <![CDATA[ It rivals every luxury liner I've tried. ]]>
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                                                                        <pubDate>Sun, 16 Feb 2025 07:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Vousden ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Qx4sSew8jAaKYWmg83UohD-1280-80.jpg">
                                                            <media:credit><![CDATA[@eleanorvousden for Who What Wear UK]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Eleanor wearing Rimmel cappuccino lip liner]]></media:description>                                                            <media:text><![CDATA[Eleanor wearing Rimmel cappuccino lip liner]]></media:text>
                                <media:title type="plain"><![CDATA[Eleanor wearing Rimmel cappuccino lip liner]]></media:title>
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                                                            <title><![CDATA[ These Are the 18 Best Foundations for Dark Skin, According to a Beauty Editor ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/best-foundations-for-dark-skin</link>
                                                                            <description>
                            <![CDATA[ Glowy, gorgeous and melanated. ]]>
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                                                                        <pubDate>Thu, 28 Sep 2023 16:15:38 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 14:17:16 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Ata-Owaji Victor ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309739/best-foundations-for-dark-skin-309739-1696529904459-square-1280-80.jpg">
                                                            <media:credit><![CDATA[@ATAOWAJI FOR WHO WHAT WEAR UK]]></media:credit>
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                                                            <title><![CDATA[ I Work In Beauty, Here Are The 22 Beauty Products I’ll Be Using This Eid ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/eid-beauty</link>
                                                                            <description>
                            <![CDATA[ Get your hands on these for Eid day. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 14 Apr 2023 00:31:10 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 12:51:13 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Sidra Imtiaz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/306722/eid-beauty-306722-1681491521157-square-1280-80.jpg">
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                                                            <title><![CDATA[ A Celebrity Hairstylist Walks Into a Drugstore—These Are the Products They'd Buy ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/best-drugstore-hair-products-uk</link>
                                                                            <description>
                            <![CDATA[ Including one they can't believe isn't a professional-only product. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 06 Dec 2022 16:53:25 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 12:54:38 +0000</updated>
                                                                                                                                            <category><![CDATA[Hair]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Shawna Hudson ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282815/best-drugstore-hair-products-282815-1669755440955-square-1280-80.jpg">
                                                            <media:credit><![CDATA[@itsimaniwilson]]></media:credit>
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                                                            <title><![CDATA[ Call Your Manicurist—These Are the Only Nail Designs That Matter This Summer ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/summer-nail-designs-2022-uk</link>
                                                                            <description>
                            <![CDATA[ There's nothing like a good mani. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 29 Jun 2022 15:37:35 +0000</pubDate>                                                                                                                                <updated>Thu, 19 Jun 2025 04:56:18 +0000</updated>
                                                                                                                                            <category><![CDATA[Nails]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Yusra Siddiqui ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/nkGb6LVbhmwLFPXNqoogB7-1280-80.jpg">
                                                            <media:credit><![CDATA[@nailartbyqueenie]]></media:credit>
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                                                            <title><![CDATA[ 21 New Makeup Products That Immediately Pep Up Your Zoom Face ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/best-new-makeup-launches-uk</link>
                                                                            <description>
                            <![CDATA[ Let's shake it up, shall we? ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 13 May 2021 15:28:21 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 14:02:39 +0000</updated>
                                                                                                                                            <category><![CDATA[Basics]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Shopping]]></category>
                                                                                                                    <dc:creator><![CDATA[ Samantha Leal ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292762/best-new-makeup-launches-292762-1619068439960-square-1280-80.jpg">
                                                            <media:credit><![CDATA[@flex.mami]]></media:credit>
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                                                            <title><![CDATA[ This Affordable Makeup Brand Is Trending Right Now, so I Did a Hype Test ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/elf-cosmetics-review-uk</link>
                                                                            <description>
                            <![CDATA[ Let's see what all the fuss is about. ]]>
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                                                                        <pubDate>Thu, 06 May 2021 15:30:37 +0000</pubDate>                                                                                                                                <updated>Sat, 27 Apr 2024 05:45:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                <author><![CDATA[ chiggs@whowhatwear.com (Courtney Higgs) ]]></author>                    <dc:creator><![CDATA[ Courtney Higgs ]]></dc:creator>                                                                                                    <media:content type="image/gif" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292780/elf-cosmetics-review-292780-1619030501956-square-1280-80.gif">
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                                                            <title><![CDATA[ I'm a Beauty Editor, and I Honestly Do Rate These 15 Maybelline Products ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/best-maybelline-products</link>
                                                                            <description>
                            <![CDATA[ Including some throwback favourites. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 06 Apr 2021 12:56:32 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 15:04:25 +0000</updated>
                                                                                                                                            <category><![CDATA[Basics]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Shopping]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mica Ricketts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/292550/best-maybelline-products-292550-1617714006431-square-1280-80.jpg">
                                                            <media:credit><![CDATA[MICA RICKETTS]]></media:credit>
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                                                            <title><![CDATA[ Some Makeup Looks That Are Just a Delight (and Easy to Re-Create) ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/cute-easy-makeup-looks-uk</link>
                                                                            <description>
                            <![CDATA[ Courtesy of 15 fabulous women. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 06 Aug 2020 11:57:32 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 17:05:29 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                <author><![CDATA[ jasmine.fox-suliaman@futurenet.com (Jasmine Fox-Suliaman) ]]></author>                    <dc:creator><![CDATA[ Jasmine Fox-Suliaman ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/286953/cute-easy-makeup-looks-286953-1588039925150-square-1280-80.jpg">
                                                            <media:credit><![CDATA[@katiecung]]></media:credit>
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                                                            <title><![CDATA[ 7 of My Favourite Buzzy Products Just Arrived on Boots ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/huda-beauty-boots</link>
                                                                            <description>
                            <![CDATA[ Alarm clocks at the ready. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 24 Jan 2020 17:39:37 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 15:49:51 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Giselle La Pompe-Moore ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/285086/huda-beauty-boots-285086-1579890374442-square-1280-80.jpg">
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                                                            <title><![CDATA[ I Just Tried All of Rimmel London's Products —These Are The Ones I'd Recommend ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/rimmel-london-try-on</link>
                                                                            <description>
                            <![CDATA[ Everything is under £10. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Sun, 22 Sep 2019 12:46:56 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 16:17:34 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Giselle La Pompe-Moore ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282656/rimmel-review-282656-1569241365375-square-1280-80.jpg">
                                                            <media:credit><![CDATA[@gisellelpm]]></media:credit>
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                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/282656/rimmel-review-282656-1569241365375-square-1280-80.jpg" />
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                                                            <title><![CDATA[ A French Girl Walks Into a Drugstore—Here Are the Beauty Products She Buys ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/best-french-drugstore-beauty-products-uk</link>
                                                                            <description>
                            <![CDATA[ Beauté on a budget. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 05 Feb 2019 14:32:41 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 16:35:24 +0000</updated>
                                                                                                                                            <category><![CDATA[Basics]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Shopping]]></category>
                                                                                                                    <dc:creator><![CDATA[ Amanda Montell ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/276785/asdfghjk-276785-1548961917713-square-1280-80.jpg">
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                                                            <title><![CDATA[ Packaging Versus Reality: 11 Products That Are Better Than They Look ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty-products-bad-packaging</link>
                                                                            <description>
                            <![CDATA[ And they’re all under £20. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 17 Jan 2019 14:09:05 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 16:29:32 +0000</updated>
                                                                                                                                            <category><![CDATA[Skin]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mica Ricketts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/276227/beauty-products-bad-packaging-276227-1548411080256-square-1280-80.jpg">
                                                            <media:credit><![CDATA[@FRESHLENGTHS]]></media:credit>
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