When it comes to my personal style, minimalism, timeless design and high-quality fabrics are always at the forefront of my purchases. Of course, I still indulge in a high street buy with an expensive look when it catches my eye, but when my budget allows, the hardest-working pieces in my wardrobe are those that I invest in. As Black Friday has officially arrived, I've spent the morning sifting through thousands of deals to find the most worthwhile designer buys to invest in this Black Friday. I don't mean to brag, but I've outdone myself this year.

For the past week, our expert editors have been hunting through the deals to find the very best buys to share with you. And, over the Black Friday weekend, we'll continue to share these insights with our readers. If sumptuous cashmere is what you seek, we've got it covered. For those looking to tick off their Christmas gifting ahead of time, I've got the edit for you. Ready to restock your beauty cabinet? Throughout today, our team of beauty editors will be sharing their favourite beauty deals live, from skincare to beauty tools, to help guide you through shopping the Black Friday sales. As for me, right now I'm focused on timeless luxury buys.

If you like a little discount with your luxury buys, you'll want to scroll on. I've sourced a The Row bag at 50% off, scrutinised cashmere buys to find the most high-quality, sumptuous buys that will go the distance in your wardrobe. There's also a series of jewellery and accessories to be found in the sale. You know, those little accents that make all the difference when putting together an outfit. Always dreamed of owning that Toteme coat? I've found it for £300 less. Longstanding It items and clever investment purchases are exactly what I've focused on. So whether you're ready to spend a little more or simply want to see the designer buys on sale, keep scrolling now.

Shop the Best Designer Black Friday Sales:

What is Black Friday?

Black Friday weekend is an annual sale shopping event that originated in the US. It marks the end of Thanksgiving and the start of the festive shopping season, resulting in the majority of well-known—and even, in recent years, smaller—brands and retailers heading into a period sale for a full four days.

When Is Black Friday 2025?

Black Friday will fall on Friday 28 November 2025, and you can expect deals across the whole weekend and into Cyber Monday, which falls on Monday 1 December 2025. Our editors will be busy compiling the best of the Black Friday savings, whether it be clothing deals or beauty tools deals for you.

What Should I Buy in the Black Friday Designer Sales?

Smart shopping is key when shopping the sales, especially when it comes to investment buys. Look to staple pieces that will work hard in your wardrobe, handbags that will be treasured for years to come, and high-quality cashmere that often costs more.

When does Black Friday 2025 end?

Black Friday sales tend to run over the weekend and end on Cyber Monday, which will fall on Monday 1 December 2025.

What is Cyber Monday?

Cyber Monday is the final day of sales of the Black Friday sales period. In 2025 it will be Monday 1 December, and is typically the last chance to snap up savings.

Every year, Cyber Monday rolls around and, despite spending the entire month curating edit after edit of unmissable deals, I still find myself hesitating when it comes to what I should actually buy for myself. As a shopping editor, my wardrobe is… well, extensive. So when sale season begins, I try to be intentional. What do I genuinely need? What will I truly wear? And what am I only tempted by because it’s shiny, discounted and calling my name?

To help answer those questions, I turned to the people whose taste I trust implicitly: my chicest colleagues. Unsurprisingly, their answers read like a masterclass in elevated, timeless Parisian chic shopping. Shopping Editor Florrie Alexander is gravitating towards COS’s immaculate basics and its excellent denim offering, alongside Reformation’s beautifully soft cashmere knits. My own attention, meanwhile, is firmly set on DeMellier’s rare 20% off, which makes its structured, designer-passing bags even more irresistible, as well as COS’s faultless tailored trousers that anchor any winter wardrobe. Fashion Editor Sophie is planning to invest in Rise & Fall’s brilliant cashmere—pieces that are both luxurious and responsibly made—while Ava from our fashion team has her eye on Rixo’s best-selling leopard-print coat, a perennial favourite that instantly elevates even the simplest outfit.

Meanwhile on the beauty desk, Beauty Director Shannon is rebuying her beloved Merit blush, Editor Eleanor is eyeing the internet-famous Shark LED Mask, and Junior Beauty Editor Grace is taking this opportunity to try the viral Dyson Airstrait.

What emerged from our collective Cyber Monday wish lists wasn’t panic-buying or impulse-driven spending, but a considered edit of pieces that feel timeless, versatile and truly worth it. Below, you’ll find the exact items sitting in our baskets this year—the Cyber Monday buys that fashion editors genuinely believe in, and that will carry you well beyond the season.

Our Top Cyber Monday Deals from 2025

• Reformation: 25% off everything
• COS: up to 50% off selected pieces
• MyTheresa: up to 50% off selected designer buys
• Rise & Fall: 20% off everything
• Demellier: 20% off with BF20
• Mulberry: up to 30% off
• Amazon: up to 75% off

Shop The Best Editor-Approved Cyber Monday Picks

Florrie Alexander, Shopping Editor

Shop Florrie's Black Friday Wish List:

Marina Avraam, Senior Shopping Editor

Shop Marina's Black Friday Wish List:

Rebecca Rhys Evans, Acting Deputy Editor

Shop Rebecca's Black Friday Wish List:

Shannon Lawlor, Beauty Director

Shop Shannon's Black Friday Wish List:

Sophie Watson, Acting Fashion Editor

Shop Shannon's Black Friday Wish List:

Natalie Munro, News Writer

Shop Natalie's Black Friday Wish List:

Ava Gilchrist, SEO Writer

Shop Ava's Black Friday Wish List:

Eleanor Vousden, Beauty Editor

Shop Eleanor's Black Friday Wish List:

Imani-Nia Francis-Tsolaki, Junior Fashion Editor

Shop Imani's Black Friday Wish List:

Grace Lindsay, Junior Beauty Editor

Shop Grace's Black Friday Wish List:

Poppy Nash, Managing Editor

Shop Poppy's Black Friday Wish List:

What is Black Friday?

Black Friday weekend is an annual sale shopping event that originated in the US. It marks the end of Thanksgiving and the start of the festive shopping season, resulting in the majority of well-known—and even, in recent years, smaller—brands and retailers heading into a period sale for a full four days.

When Is Black Friday 2025?

Black Friday is on Friday 28 November 2025, and you can expect deals across the whole weekend and into Cyber Monday, which falls on Monday 1 December 2025. Our editors will be busy compiling the best of the Black Friday savings, whether it be clothing deals or beauty tools deals for you.

When does Black Friday 2025 end?

Black Friday sales tend to run over the weekend and end on Cyber Monday, which will fall on Monday 1 December 2025.

What is Cyber Monday?

Cyber Monday is the final day of sales of the Black Friday sales period. In 2025 it will be Monday 1 December, and is typically the last chance to snap up savings. Most brands continue their Black Friday discounts into Cyber Monday, but some have special offers on Cyber Monday to celebrate the last day of the sales. There's no difference between Black Friday and Cyber Monday really, with plenty of retailers offering the same deals across the entire weekend, although stock levels might change!

When is Cyber Monday?

In 2025, Cyber Monday lands on Monday 1 December, and we expect this to be the final day of sales for the Black Friday Weekend.

When Does Cyber Monday 2025 End?

Cyber Monday 2025 ends on 1st December at midnight.

Just like that, another Black Friday has come and gone. But thanks to the gravitas of the sale weekend, most retailers and brands are offering discounts all the way into next week, with the most mammoth deals taking place on Cyber Monday.

Cyber Monday is the perfect opportunity for those who mightn't have had a shop till now or have been waiting patiently to see if their favourite item joins the sale. And trust me, as a beauty director who advises people on how to shop for a living, I know just how overwhelming it can feel—particularly when it comes to shopping for Black Friday and Cyber Monday beauty deals. We all know that the beauty market is saturated, and it's hard enough to make the right buying decision at the best of times, let alone when enticing discounts get thrown into the mix.

But before you start flapping about having to tick off any beauty shopping, remember: it's not that deep. Given that we're at the tail end of the sales weekend, we've already done most of the hard work of scouring the internet for the very best deals and discounts. So, whether you're looking to shop the best beauty tools deals (Dyson is the strongest I've ever seen by the way) or the best perfume deals (I've got my eye on Merit Retrospect), if you want to avoid wasting money, it's important that you stay calm and stay on track. So, to ensure you don't make a wrong turn (because, trust me, I know just how many beauty products out there will inevitably let you down), I enlisted the help of team Who What Wear UK to bring you the Cyber Monday beauty deals worth knowing about in real time.

From Beauty Pie Black Friday offers and Victoria Beckham Beauty deals to the best Cult Beauty and Space NK Black Friday deals, we documented every second of our scrolling so that we could fill you in, live and direct, on the only deals we think are actually worth knowing about. We spent the past 72 hours absorbed in Cyber Monday beauty deals, and, genuinely, this year the deals seem next-level good.

Throughout the entire Cyber Weekend, team Who What Wear UK is here for you, because after all, with collective decades of testing beauty products, we're the undisputed champions of beauty shopping.

So, behold for the very last time, the very best Cyber Monday beauty deals brought to you by team Who What Wear in real time. Prepare yourself—things got crazy...

Best Cyber Monday 2025 Beauty Deals

• Best Black Friday Beauty Deal Overall: Dyson Airwrap i.d, was £479.99, now £399.99
• Editor's Favourite Pick: Aesop Reverence Hand Soap, was £33, now £23
• Best Black Friday Cult-Product Deal: Merit Flush Balm, was £26, now £21
• Best Black Friday Skincare Deal: Medik8 Crystal Retinal, was £69, now £52
• Best Black Friday Beauty Tool Deal: Shark FacialPro Glow Glow-Boosting At-Home Facial System, was £300, now £250
• Best Black Friday Perfume Deal: Miu Miu Miutine Eau de Parfum, was £145, now £116)
• Best Black Friday Makeup Deal: Victoria Beckham Satin Kajal Liner, was £32, now £24 (and a free gift when you spend £100)
• Best Black Friday LED Deal: Lyma Laser Starter Kit, was £2,000, now £1,500
• Best Black Friday Expert-Approved Deal: SkinCeuticals C E Ferulic, was £165, now £145
• Best Black Friday Beauty Advent Calendar: SpaceNK 12 Days of Fragrance Advent Calendar, was £160, now £136
• Best Black Friday Beauty Gift Set: Westman Atelier Petite Baby Cheeks Blush Stick Trio, was £55, now £41

What Is Black Friday?

Black Friday weekend is an annual sale shopping event that originated in the US. It marks the end of Thanksgiving and the start of the festive shopping season, resulting in the majority of well-known—and even, in recent years, smaller—brands and retailers heading into a period sale for a full four days.

When Is Black Friday 2025?

Black Friday will fall on Friday 28 November 2025, and you can expect deals across the whole weekend and into Cyber Monday, which falls on Monday 1 December 2025. Our editors will be busy compiling the best of the Black Friday savings, whether it be clothing deals or beauty tools deals for you.

When Does Black Friday 2025 End?

Black Friday sales tend to run over the weekend and end on Cyber Monday, which will fall on Monday 1 December 2025.

What Is Cyber Monday?

Cyber Monday is the final day of sales of the Black Friday sales period. In 2025 it will be Monday 1 December, and is typically the last chance to snap up savings.

Live Black Friday Beauty Deals 2025

Aesop Reverence Aromatique Hand Wash (was £33, now £23)

Okay, I'm going to kick things off with somewhat of a bang. Already, three friends have messaged me to ask what I recommend in the Black Friday and Cyber Monday sales (it's only 8am), and this hand soap is something I will recommend every single year, without fail. And actually, this year the discounts are next-level impressive. For just £23, this exfoliating hand wash feels like a mini spa treatment every time you wash your hands. Plus, I just know someone is chic if they have an Aesop hand wash gracing their sink side. Once it's done, repurchase or fill it up with something cheaper—your secret is safe with me.

Merit Flush Balm (was £26, now £21)

A world without Merit Flush Blush is a world I would struggle to get by in. You see, this small but mighty cream blusher really did change my life when it launched. If you hate applying makeup and just want a natural-looking, healthy-looking, glowing flush of colour in the morning, this is the product for you. Seriously, stop putting it off—Merit only discounts once a year, and today is the day.

Parfums de Marly Valaya Exclusif (was £310, now £264)

I must apologise in advance for the RRP of this perfume, as it's not a cheap one. However, this beautiful scent has basically become 2025's version of Maison Francis Baccarat Rouge 540 amongst cool girls, so the fact it's currently 15% off at Harvey Nichols is quite a big deal. It smells like a delicate bouquet of florals dripping in the creamiest, richest almond milk you've ever encountered. Every time I smell Valaya Exclusif, I go weak at the knees.

SkinCeuticals C E Ferulic (was £165, now £145)

I'm sorry, it's another pricey one, but seriously, finding SkinCeuticals' cult C E Ferulic serum on discount just doesn't happen, but after some digging, I found it on sale at Face the Future. In my expert opinion, the glow-boosting, skin-health-delivering abilities of this serum justify the £165 price tag year-round, but with £20 off it's a no brainer.

Summer Fridays Lip Butter Balm (was £23, now £16)

PSA: Summer Fridays Lip Butter Balm is only £16 today over on Space NK! For anyone who knows anything about beauty, this is very big news. I'm stocking up on my favourites, Vanilla Beige and Iced Coffee—the perfect muted nudes. Seriously, if you haven't used this tinted lip butter before, what have you been doing? Its nourishing benefits and subtly hued sheen make for the ultimate everyday lip. Oh, and if you're gift shopping today, you can't go wrong with this a tube of this stuff.

Dyson Supersonic™ Hair Dryer Straight+Wavy (was £330, now £200)

Look, as someone with very long, very fine, very straight hair that doesn't hold any sort of a curl, I'm not prepared to sit here and tell you to buy the currently discounted original Dyson Airwrap—it just doesn't perform in the way the newer models do. But this Dyson deal is not to be sniffed at. The Supersonic is, hands down, the best hair dryer money can buy. It's quiet, it's lightweight and it blasts my whole head dry in approximately two minutes. Today, for Cyber Monday, it's only £200 (that's £130 off), and the discount is so good I'm genuinely contemplating buying a spare just in case.

Elemis Pro-Collagen Cleansing Balm (was £52, now £36)

In my 12 years of covering Black Friday and Cyber Monday beauty deals, I don't think I've ever seen a discount on Elemis Pro-Collagen Cleaning Balm this impressive. With £16 off, stocking up on this cult product feels like a total no-brainer. Personally, it's the original spa-like scent that has my heart, but I'm also a sucker for all things fig, so I've added a replenishment of both to my basket. For those who like to use cleansing balm on their eyes, the naked version is fragrance-free and removes makeup with unparalleled ease. This isn't just the best cleansing balm of all time, it might just be one of the best skincare products of all time, in my opinion. If you want to treat yourself to a bit of skincare indulgence, you can't go wrong here.

Victoria Beckham Satin Kajal Liner (was £32, now £24)

Victoria Beckham Beauty's cult Satin Kajal Liners are a staple in my makeup bag, and I can attest that they are truly the best eyeliners out there. I wear the shade Cocoa, a rich matte brown (which is also a favourite of VB herself) that is endlessly versatile. I use it to add subtle definition for the daytime, but it effortlessly blends for a smouldering smoky eye, too. Victoria Beckham Beauty has 25% off for Cyber Monday, but if you need to stock up your makeup bag, you can also receive a complimentary eyeshadow stick if you spend £100 or more.

Beauty of Joseon Relief Sun Aqua-Fresh Rice + B5 SPF50+ (was £16, now £11)

I usually take advantage of sales like Cyber Monday to stock up on the things I use daily, and this SPF is my favourite that I've discovered this year. It's by far the lightest SPF I've ever tried (which my oily-prone skin much appreciates) with its gel-cream consistency that melts undetectably into the skin and works so well underneath makeup. It's already an affordable SPF, but the extra discount is even better.

GHD Chronos Curve Max Wand (was £189, now £139)

Trust me, this is the curling wand you're missing if you want effortless waves or loose curls. This is GHD's latest model, which has the largest curling barrel yet, delivering a soft curl that's perfect if you like perfectly undone hairstyles. The large wand is ideal if you have long or thick hair (I can style my long lengths in less than 15 minutes), and it's the first time I've seen it on sale since it launched, so you can get a great saving on it too.

Westman Atelier Baby Cheeks Blush Stick (was £44, now £35)

The Westman Atelier Baby Cheeks Blush Stick is a firm favourite on the team. With its creamy formula, it blends into a buttery soft finish that leaves the prettiest flush on your cheeks (and the chic packaging? It's to die for). I rarely see Westman Atelier on sale, so I'm taking the opportunity to add a couple more shades to my makeup bag.

Shark CryoGlow Under-Eye Cooling LED Mask (was £300, now £250)

I've had friends and colleagues messaging me to ask what LED mask is worth the investment, and I've been pointing them in the direction of the Shark CryoGlow LED Mask, which I've now tested for over six months. It's transformative for the skin, helping to encourage collagen production with red and near-infrared light, as well as helping to reduce breakouts with the blue light treatment. But best of all, you're also getting the cooling undereye masks that are built into the mask, helping to cool and depuff the eye area. My skin has never looked better. It's so good, in fact, that my boyfriend has stolen it from me!

Before I hand over to my colleagues for one final Cyber Monday sweep, I'm frantically typing up these incredible Byredo deals that are too good to miss. I never see Byredo discounted, and there are so many great discounts on SpaceNK today that I had to highlight a couple.

Byredo Les Minatures (was £145, now £123)

Firstly, can we talk about how cute these mini Byredo perfumes are? They're the perfect gift for the Byredo lover in your life (I won't judge if you're thinking of buying these for yourself) to discover their new signature scent. Or, you could split them among your gift recipients as a little luxury.

Byredo La Selection Florale (was £119, now £101)

These 12ml travel vials are the perfect size for slipping into your bag for on-the-go perfume top-ups, and the selection in this gift set is brilliant, with three of Byredo's bestselling fragrances. Blanche smells like clean, fresh linen, La Tulipe is like burying your nose into a bouquet of expensive flowers, and Rose of No Man's Land is a hypnotic, moody rose that gets me endless compliments.

Byredo Bibliotheque Mini Candle (was £35, now £28)

If you're stuck for a gift for your secret Santa, may I suggest this (on sale) Byredo candle? It's the perfect little luxury for the person who has everything, and Bibliotheque is the perfect winter scent, which is inspired by old-world libraries to make you feel cosy whenever you burn it.

Dr. Dennis Gross DRx SpectraLite™ Faceware Pro, (was £465, now £349)

I practically screamed when I saw my favourite LED mask of all time, the Dr. Dennis Gross DRx SpectraLite™ Faceware Pro, in the Space NK Cyber Monday sale. I honestly can't recommend this mask enough. It's comfortable to wear, has a super short treatment time of just three minutes, and combines red and blue light therapy to tackle a wide range of skincare concerns. In my opinion, this is the gold standard of LED technology.

Hourglass Ambient Lighting Edit Unlocked Deer, (was £92, now £74)

The Hourglass Ambient Lighting Palette includes a finishing powder, blush, bronzer and highlighter, which all work together to create a soft, glowy finish to the skin. It's one of my go-to makeup products, so when I saw this stunning new packaging for the festive season, I couldn't believe that it was on sale with 20% off. I'll be treating my best friend to this one for Christmas.

Drunk Elephant D-Bronzi™ Bronzing Drops, (was £34, now £24)

I was really hoping that these bestselling Drunk Elephant bronzing drops would be on sale during Cyber Monday, as it's safe to say that my complexion is in desperate need of a boost. With £10 off, I'm stocking up immediately.

K18 Leave-in Molecular Repair Hair Mask, (was £70, now £53)

My hair is feeling particularly dry at the moment, so another beauty product I plan on adding to my basket is the K18 hair mask. This single-handedly saved my hair when I overdid it with the bleach last summer, and I always recommend it to everyone I know.

Tatcha The Dewy Skin Cream, (was £67, now £50)

Whenever my skin is feeling dry or lacklustre, I apply this luxurious moisturiser from Tatcha, and my complexion is immediately brought back to life. I'm treating my mum to a pot of this stuff while it's 25% off.

Miu Miu Miutine Eau de Parfum, (was £145, now £116)

I've written all about my love for Miu Miu Miutine, the latest scent from the designer brand. If you've been thinking about treating yourself to a luxury fragrance or are looking for a special Christmas gift for a loved one, I could not recommend this enough. Notes of wild strawberry and brown sugar add a sweet, gourmand touch, while undertones of patchouli add a sophisticated edge. Oh, and can we take a moment for the bottle? So chic. I can't believe this is included in the Cyber Monday sales, and I just know it will sell out in no time.

SpaceNK 12 Days of Fragrance Advent Calendar (was £160, now £136)

This deal is so impressive that I just had to hop back on here to share it. SpaceNK's 12 Days of Fragrance Advent Calendar is probably the best perfume advent calendar I've spotted in the Cyber Monday sales. I don't want to spoil too many surprises, but you can expect over £500 of fragrance surprises, including a Diptyque candle and the likes of Byredo and Glossier perfumes. I'm very tempted to get it for myself.

Hello! Who What Wear UK SEO writer Ava Gilchrist reporting live from my laptop and bringing you the best Cyber Monday deals that have piqued my interest. My general shopping philosophy is to buy well and with intention, so while there were many specials singing out to me, I’ve stuck to my pre-written wish-list and only invested in the pieces I know I truly love, so you will too.

Westman Atelier Face Trace Contour Stick (was £44, now £35)

It’s no secret that I adore the Westman Atelier Complexion Drops, but for days when I want to feel slightly more sculpted, the iconic Face Trace Contour Stick is my go-to. With a true cool undertone and deliciously creamy formula, this product glides over the hollows of my cheeks and bridge of my nose like a dream and buffs out into a very neutral taupe that adds an extra element of chisel to my makeup routine.

Saie Glowy Super Gel (was £24, now £18)

On the other end of the spectrum, the Saie Glowy Super Gel is what I reach for on days where I want to go sans makeup, but still love the ritual and application of putting on a ‘face’. As someone who was born in Sydney but now lives in London, you might be shocked to hear how much SPF is part of my personality. This is a product I’ll either mix into my moisturiser or dilute with a touch of sunscreen—only after I’ve applied a base layer because I don’t want to destabilise the formula, of course—to gently wake up and illuminate my complexion. Truly the definition of your skin but better.

Mirror Water Soak Bath Salts (was £38, now £29)

Again, as a newfound Brit, I’ve taken the ritual of an evening bath incredibly seriously. These bath salts are something I’ve been eyeing off for a while now after being put onto them by my colleagues, including Junior Beauty Editor Grace Lindsay. As the weather continues to cool and the skies gradually get darker earlier, this is something I know will boost serotonin after a long day and serve as a ‘sweet treat’ for my body.

Salt & Stone Santal & Vetiver Body Wash (was £36, now £28)

Continuing in this category, the Salt & Stone Santal & Vetiver Body Wash is also calling for me to add it to my cart. Not only does the richly foaming product feature two of my favourite scent profiles, but it acts as an everyday indulgence that feels so luxurious throughout wintertime. My shower routine is something I’ve been finessing for years now, considering everything from temperature (scolding) to pressure (high) and ambience (lights dimly lit and a Mazzy Star playlist playing in the background). This body wash is truly just the cherry on top.

Charlotte Tilbury Airbrush Flawless Finish (was £39, now £33)

Cyber Monday serves as an opportunity to stock up on classics, which is why Charlotte Tilbury’s Airbrush Flawless Finish has ended up in my basket. Beloved by It girls, including Devon Lee Carlson and Kate Moss, the pressed powder is one of the most effective at mitigating shine and offering a slightly blurred effect. It’s a best-seller for a reason, and with 15% shaved off the price tag, I'll gladly be shopping again and again.

Glossier You (was £112, now £78)

Of course, I couldn't leave you without alerting you to my holy grail item in all of the sales: Glossier You. I vividly remember smelling this fragrance for the first time as someone in my early 20s who was visiting New York, and the visceral memory of the gritty urban landscape contrasted against the sweet notes has always stuck with me. This contrast is what makes it such a cult fragrance, as it almost feels like a reprieve from the tough, harsh cityscape, courtesy of its clean and fresh profile. The perfume also smells different on each person, making it one of the most individualistic and unique on the market. And considering it's under a £100, I can't think of a better time to buy it.

Lyma Laser Starter Kit, was £2,000, now £1,500

Whilst I was ready to pack it up after finalising all my Black Friday and Cyber Monday shopping, Beauty Director Shannon Lawlor mentioned that now is as good a time as any to consider investing in expensive beauty tools you might've been lusting after for a year now. So, I had to jump back on and let you know that the incredibly coveted Lyma Laser kit is nearly £500 off its original RRP. Savings like this don't come around very often, especially ones that can deliver near-infrared light in a flash, target wrinkles and boost cellular activity.

Hiya Who What Wear UK! It's Imani, junior fashion editor at your service, and I’ll be taking over the live hub for the foreseeable! I've been loving the Black Friday and Cyber Monday sales so far (and may have even nabbed a Shark CryoGlow in the chaos!). I'll be chit-chatting about all the products I'm re-ordering this weekend, with a special focus on the best buys for my adult-acne-girls. If you're loving my tips, follow me on Insta @Imani_athina x

Augustinus Bader The Rich Cream,(was £150, now £112.50)

There are so many things I could say about Augustinus Bader’s The Rich Cream, but I’ll keep it brief. When I first started getting adult acne, I found that moisturiser would consistently flare up my skin. But not this one. When I stumbled on the miracle that is The Rich Cream, I was beyond pleasantly surprised. Lightweight yet nourishing, the luxurious formulation soothed my active pimples and began healing my skin. Hyperpigmentation, begone! Since then (and this was a fair few years ago, mind you), I’m never too far away from a bottle, and I borderline refuse to use anything else.

llia Super Skin Serum (was £42, now £31.50)

With acne-prone skin and one too many mince pies incoming, it would be impossible to get through the festive season without Ilia’s Super Skin Serum. A skincare-makeup hybrid, its lightweight formulation has a soothing, smoothing effect which plays well with oily skin. The dewy finish gives a summery glow, and you’re left with “your face but better”, and who doesn’t want that?

Saltair Santal Bloom Body Oil Shimmer (was £28, now £21)

I love to glow year-round, and with Saltair’s body oil, I know I’ll achieve just that. Super lightweight, it glides onto the skin, lasts all night long (hello, festive parties), has a gorgeous vanilla scent and mixes well with my go-go body moisturiser.

PATRICK TA Major Headlines Double-Take Cream and Powder Blush Duo (was £34, now £27.20)

TikTok originally filled me in on Patrick Ta’s Double-Take blush, and I haven’t looked back since. A duo palette, it includes both a cream and a powder, and they work perfectly in tandem.

Benefit Precisely, My Brow Pencil 1.5mm Tip Ultra-Fine Eyebrow Pencil (was £26, now £19.50)

When it comes to brows, Benefit is the OG. I’ve probably been using the Precisely, My Brow Pencil since I was 14 (over a decade), and it still holds up. With razor-sharp precision, you can fill in your brows in an instant, or create any shape you desire.

Right, I'm back—it's beauty director Shannon Lawlor reporting for duty once more. I promise we had a full running order today, but I have insisted on butting in once again, because I don't feel like I gave the Dyson Supersonic deal enough time earlier, and it's been weighing on me. So, let's try round two...

When I say the Supersonic is the best hair dryer you will ever use, I mean it. This thing will literally change your hair forever. The low heat means less damage, but the power this thing kicks out is totally unmatched. I've tried hundreds of hair dryers over the years and the Supersonic is lightyears ahead of the rest. I'm sort of flabbergasted that it's that much more affordable . I keep thinking Dyson are going to realise they've made a mistake and the price will be reverted, but I think it's actually intentional?

And I've just found it for £100 off?! What is this madness?!

Another quick one from me, that I've just been thinking about. Earlier, beauty editor Eleanor Vousden spoke about the Victoria Beckham Beauty Black Friday sale with the Satin Kajal Liner (Cocoa is literally the best brown eyeliner money can buy, by the way). And I know it's all a bit fiddly because you have to spend £100 to get the 25% off, but I've just realised that this setup means you get 25% off the foundation of the year—Victoria Beckham Beauty The Foundation Drops.

If I had a pound for every time someone had DMd me this year to ask if this foundation is worth its money, I'd be able to buy myself a lifetime supply. And my answer? With watery eyes and a heavy heart, I'm sad to say that yes, it is worth its £104 price tag. But if you order it today, it's £78, and you get a free EyeWear in Caramel or Oyster. This is not a drill, people! If you are one of the people who has messaged me about The Foundation Drops, this is your sign!

I promise, I'm stepping back now and letting everyone else have a go. I'll be back later!

Hi! Who What Wear’s News Writer, Natalie Munro taking over and sharing an edit of the on-sale Cyber Monday products that have genuinely changed the game for me. I shop sparingly and thoughtfully, and I always reinvest when I find something that truly works. These formulas are my holy grails, as someone who has dealt with acne for as long as I can remember, they’re the few products that have worked the hardest to keep my complexion at its smoothest.

I’m also eager to share a couple of haircare heroes that actually tame my frizz-prone strands, plus a few makeup favourites I reach for time and time again.

Paula’s Choice BHA Exfoliating Toner, was £35, now £24.50

If I were rebuilding my skincare collection from scratch, Paula’s Choice BHA Exfoliating Toner would be the very first thing in my basket. It works miracles on my clog-prone skin, keeping my texture smooth and refined while stopping new breakouts in their tracks. With Black Friday’s latest deals, I can’t resist topping up the larger 118 ml bottle, usually £35 but currently £24, but I've also spotted that the smaller 30 ml size has dropped from £13 to £9 today.

Sunday Riley Good Genes Glycolic Acid Treatment 30ml, (was £70, now £56)

Back with another acne-prone skin hero: Sunday Riley’s Good Genes Glycolic Acid keeps my complexion as happy as it can possibly be. It gently exfoliates my congestion-prone skin, and by the morning after application, I wake up to a more even tone and a genuine lit-from-within glow. It’s a pricey product, so I don’t always have it in my rotation, but with such a significant discount this Black Friday, I’m absolutely using the moment to stock up.

Anua Rice 70 Glow Collagen Mask (was £16, now £12)

As well as being acne-prone, my skin also seems to be in a constant state of dehydration—a frustrating truth for someone like me, who is practically inseparable from my water bottle. Topical hydration is a must, and a weekly evening session with Anua’s Glow Collagen Mask helps top up my skin’s water levels. Each pack includes four sheet masks, so I usually stock up month by month, but I’m using the Black Friday sales to get ahead.

Hourglass Veil Translucent Setting Powder, (was £50, now £40)

I had never met a setting powder I actually got on with—until I tried Hourglass’ Veil Powder. Its ultra-fine texture creates an airbrushed finish that keeps my makeup in place while somehow enhancing my glow. As the final step in my routine, I don’t feel fully ready for the day without it. While I’m definitely stocking up on the larger size, I also highly recommend the travel-size version, which lasts surprisingly long despite its smaller pot.

Susanne Kaufmann Body Oil, (was £35, now £26)

I’m religious about post-shower body hydration, and after trying every oil, cream, and serum I could get my hands on, I’ve settled on Susanne Kaufmann’s Body Oil as my all-time favourite. It absorbs instantly, a must for someone with zero patience to wait before getting dressed, leaving my skin soft, comfortable, and feeling utterly luxurious to apply.

I’m not usually much of a Black Friday sale shopper, but I’m genuinely shocked to see that literally all of my beauty essentials have dropped in price. I thought I’d stick to a couple of careful top-ups, but now I feel that it would be remiss not to expand my basket to include a few beauty heroes I thought I’d only ever covet, given that Cyber Monday is my last chance to do so!

Davines OI Shampoo and Conditioner Duo, (was £52, now £39)

To set the scene: my hair is naturally curly on a good day and a bundle of frizz on a bad one. Perpetually dry and unruly, I long considered my hair “difficult” and leaned heavily on hair straighteners to add some order. It wasn’t until my hairdresser stressed the importance of a high-quality shampoo and conditioner that I realised there was actually something I could do about it. Following their advice, I invested in Davines OI Shampoo and Conditioner, and I’ve never looked back. Like a mini trip to the salon, this duo makes my hair softer, more manageable, and honestly better than I ever thought possible. It’s the first recommendation I share whenever anyone comes to me with frizz-induced woes.

Hello! Happy CM, campers! Acting Deputy Editor, Rebecca Rhys-Evans, here to divulge which products I have in my basket. Some of you may have seen this earlier, but when too many editors contribute to a story, a technical error or two is bound to happen. So here we are posting again!

I’m a sucker for a Black Friday and Cyber Monday beauty deals, as I tend to use them as an opportunity to stock up on old favourites, try new cult items, as well as get some Christmas shopping done. These are things I have my eyes on…

NARS Concealer (was £29.50, now £20.65)

We know you guys love a concealer, and the NARS Radiant Creamy Concealer is, IMHO, the best on the market. As the name suggests, it has a creamy formula that is easy to blend and has high coverage. Like most concealers, it’s a great size for your handbag, which is great for those that don’t like to carry a foundation (me). Also great for a stocking filler, especially with 30% off.

Morphe Portrait Mode 5-Piece Face Brush Set (was £30, now £22.50)

I often find myself recommending a good makeup brush set to anyone who doesn’t know what to buy a beauty lover. What I love about Morphe’s, aside from the fact that it’s very budget-friendly at just £22.50 (but is worth £73), is that it has a good selection of brush types. Usually, brush sets give you one larger style, say for foundation, then multiple smaller ones for eyeshadow and lips and the like. This set however, will cover foundation, powder, bronzer and more, and this mushroom colour palette? Chic, chic, chic!

Discothèque Call for a Good Time (was £120, now £96)

ICMYI, all the coolest people in London are wearing and raving about the new fragrance brand Discothèque. I’ve heard people online describe the fragrance to smell like sex and partying, but its Call for a Good Time scent is actually a sweet and sultry combination of powdery violet, ylang-ylang and yuzu, with subtle notes of jasmine flowers. Bringing the energy and euphoria of one of the best nights out of your life in one bottle, this is a great perfume for any hedonist.

Olaplex No.7 Hair Oil (was £28, now £18.52)

As a blonde who bleaches her hair regularly, I’ve long used Olaplex products to help save my hair. The No.7 Bonding Frizz Reduction and Heat Protection Hair Oil is an essential part of my hair routine, as it smoothes out my wispy ends and gives it a shine like no other oil I’ve tried. It also acts as a heat protector, which is great for anyone who, like me, abuses the hair tools far too much. It’s also perfectly stocking filler sized, and with 34% off, now is the time to try it or stock up if you’re already a fan.

Hi all, Managing Editor Poppy here reporting for duty! If you know me, you’ll know I look forward to Black Friday and Cyber Monday each year—not because I’m stocking up on loads of products, but because I like to make a few thoughtful, well-timed purchases. And if there’s a discount involved? Even better.

This weekend, I sifted through hundreds of beauty deals and, like my colleagues before me, narrowed things down to a handful of true favourites. I’ve already placed my order, so it only feels fair to share my top picks with you, too. Happy browsing!

Escentric Molecules Molecules 01 Eau de Toilette (was £115, now £92)

I’m not exaggerating when I say I’ve worn this perfume, and only this perfume, for over ten years. If you’re a regular reader, you already know the lore: my mum was one of the first to wear it when it launched decades ago, and when I turned 18, it became my signature scent, too. So you can imagine our joint delight when we spotted it on sale this Cyber Monday. It’s classed as a skin scent, meaning it smells slightly different on everyone as it adapts to your skin’s chemistry, but the overall vibe is clean, fresh, and subtly woody. Perfect, no?

And as if the discount weren’t tempting enough, I’ve just realised it also comes in a 200ml bottle! Win!

Even if you’re not a big beauty lover (like me), there are so many fantastic deals this year that it’s worth checking whether your hero products are on sale. I’m currently putting together a list of my absolute ride-or-die favourites that are discounted today—and honestly, if you’re going to buy them anyway, you might as well get them for less, right?! List coming shortly...

Here we go, a definite list of some of my favourite beauty products, reduced for Cyber Monday!
Hourglass Vanish Flash Highlighting Stick (was £45, now £36)

I use this highlighter every single day. It has just the right amount of shimmer—but is never glittery—and gives my skin a subtle yet noticeable glow. I’m literally about to run out of the one I bought last year, so it went straight into my basket earlier!

NARS Blush (was £35, now £25)

After SPF, blush would be my desert-island beauty pick, and this NARS one is an OG favourite of mine. I used to opt for the iconic Orgasm shade, but these days I prefer Orgasm Edge, a newer iteration that’s a little more matte and more pigmented than its sister shade. It’s the perfect coral hue in my opinion.

Ouai Detox Shampoo (was £36, now £25)

Oh Ouai, how I love thee! Every single product from this brand gets my seal of approval, but if I could only use one for the rest of my life, it would be the Detox Shampoo. I use it once a week to give my thin, often oily hair a fresh lease of life, and honestly, it’s game-changing.

Laura Mercier Tinted Moisturiser (was £39, now £27)

Another makeup-bag essential for me is the Laura Mercier tinted moisturiser. If you haven’t tried it, consider this your sign. It hits the sweet spot for me: hydrating and glow-giving, with enough coverage and staying power that I can apply it before work and still look fresh-faced when I get home late after an event. Plus, it has SPF included!

Summer Fridays Lip Butter Balm (was £23, now £17)

Finally, a product I own multiples of and would love to see in my stocking this year (if you’re reading this, Santa!). Every Who What Wear UK editor agrees with me: this lip balm is perfection. Next on my list to try is, of course, the shade Poppy! Shocking I don't already own this to be honest...

Hello! Editorial Assistant, Brittany here. As someone who writes beauty content on a weekly basis, I’ve tested out hundreds of products this year. And for Black Friday/Cyber Monday 2025, I’ll be bringing you the few that have impressed me so much, they’ve made their way back into my basket again.

I have eczema and very dry skin, so I’m all about the skincare and makeup products that will give me that natural glow, without, of course, causing irritation. The bargain beauty buys I’m about to share come tried, tested, and sensitive skin-approved.

Nars Light Reflecting Primer (Was £39, Now £27)

I had been recommended this primer by my mum, aunts, and a professional makeup artist before I tried it, and now I cannot do my makeup without it. Infused with 93% skincare ingredients, including double hyaluronic acid, squalane, and peptides, this hydrating primer provides me with a smooth, even, and dewy base for my foundation to last all day.

Refy Tinted Lip Gloss (Was £16, Now £12)
In my opinion, nothing beats a nude lip gloss, and Refy’s tinted lip gloss is by far the shiniest formula I’ve ever tried. There are 15 different shades to choose from, so there’s something to suit everyone. I already own four of the nude shades, but at 25% off, I couldn’t help but add another 2 more to my basket.

La Roche-Posay B5 Multi-Purpose Repairing Balm (Was £20, Now £15)

As someone with eczema and who also suffers from constant flare-ups, any cream that has fragrance or harsh ingredients gets an automatic no from me. I’ve been using La Roche-Posay’s B5 Repairing Balm since I picked it up in a Parisian pharmacy at the end of 2023. It’s gentle, hydrating and doesn’t irritate my skin when I have open cuts from a flare-up. Plus, French products are a bit more expensive here in the UK, so Black Friday is a great opportunity to get them at a lower price!

Chanel Les Beiges Healthy Glow Foundation (Was £52, Now £42)

I love Chanel’s Les Beiges Healthy Glow Foundation because of how lightweight and hydrating it is. Usually, I’d have to do a number of steps of skin prep to make a foundation work for me, but with this formula, I only need my La Roche-Posay moisturiser (and, of course, my SPF!) underneath, and the foundation leaves my skin looking healthy and glowy for the entire day.

I’m about to share my all-time favourite winter fragrance that I’ve been repurchasing for years. It’s elegant, sophisticated and has, by far, earned me the most compliments of any of the perfumes I own....Happy shopping!

Narciso Rodriguez Poudrée Eau de Parfum (Was £105, Now £74)

Any perfume that’s elegant, powdery, and can make me smell like an expensive French woman gets a yes from me. With notes of musk, orange blossom, and Bulgarian rose, this scent is literally like wrapping a warm cashmere blanket around you. I get so many compliments when I wear it, with people even mistaking it for a chocolate-based perfume. So naturally, I’ve restocked this long-lasting EdP in the largest size whilst it's on special to see me through the upcoming party season.

Medik8 Crystal Retinal 3 (was £69, now £51.75)

Me again! I’ve just got back online after a long day on the tools and noticed the Medik8 Crystal Retinal range is also in the Cyber Monday offer. As someone who has had acne their entire adult life, I can attest to Medki8 being one of the all-time best skincare brands for acne-prone skin. Of course, retinal products are great for a multitude of things, back have really improved my skin from being prone to breakouts. Medki8's retinal products are cleverly numbered as they go up in strength. I'm currently on number 6, which is also included in the 25% off deal. Score!

I'm back! It's Shannon again, getting ready to sign off from our Cyber Beauty deals. We've been scrolling for over 3 days now, and feel pretty confident we've scoured every corner of the internet. Before we dart, I just wanted to say thank you so much for joining us on this little Black Friday/Cyber Monday adventure—we've had a blast!

My parting gift to you is one final deal that I can't believe I missed earlier on Sephora. You're welcome!

Dior Addict Lip Glow Butter in Black Cherry (was £33, now £26)

This nourishing lip butter from Dior is probably my most-used lip product of 2025. If you like to wear a little bit of colour on your lips but hate the drying effects of lipstick, this nourishing butter balm is for you. It's available in five shades, but the most winter-coded one, Black Cherry, is the hue I'm most obsessed with thanks to its deep, brown-toned finish.

Westman Atelier Petite Baby Cheeks Blush Stick Trio (was £55, now £41)

Morning! Beauty editor Eleanor here, and I'm back again to scroll through today's best Cyber Monday weekend deals. I already shared my love for the Westman Atelier Baby Cheeks Blush Stick yesterday; however, I couldn't pass up the opportunity to share this gift set with three mini blushes. It includes the best-selling (and often sold-out) shade, Petal, a pretty classic pink, alongside Couchette, a more neutral peachy tone. The third, Jam, is a brand-new shade in a vibrant berry tone, which I'm dying to wear on my cheeks and on my lips through the festive season.

L'Occitane Almond Shower Oil, was £40, now £30)

Hello! Junior beauty editor Grace Lindsay here, jumping in as I've found another incredible deal this morning. My favourite shower oil from L'Occitane is currently 25% off this Cyber Monday. This is the 500ml bottle that I know will last me throughout the whole of winter. Trust me, if you suffer from dry skin, you will love this stuff. Plus, the subtle almond scent is so delicious.

When Black Friday rolls around, you'll usually find me shopping for the best beauty deals, the best beauty tools, or even treating myself to a beauty advent calendar before December arrives. But Cyber Monday? That's the last chance for me to stock up on the essentials, like perfume. One thing I normally don't shop for is fragrances. That's not because I don't want to get my hands on one of the best perfumes on the market, it's simply because, if I'm being honest, the Black Friday perfume deals usually aren't worth it. However, it seems that 2025 is different, especially this Cyber Monday.

After scrolling through the likes of the Space NK Black Friday offering and Cult Beauty discounts, I was shocked to see so many luxury fragrances on sale. With brands like Le Labo, Byredo and Tom Ford all offering impressive discounts on some of their most popular scents, now is definitely the time to get some Christmas shopping done or treat yourself to a new perfume as we head into party season.

Below, I've compiled a concise edit of what I believe to be the very best Cyber Monday perfume deals of 2025. As a beauty editor, I've tried hundreds of coveted fragrances over the years, and trust me when I say that these are the ones truly worth your time. So, what are you waiting for? Shop the discounts before it's too late!

The Best Cyber Monday Perfume Deals 2025

• Merit Retrospect, was £79, now £63
• Glossier You Doux, was £70, now £49
• Le Labo Santal 33, was £170, now £15
• Byredo Gypsy Water, was £150, now £120
• Beauty Pie Le Smash Santal, was £35, now £28
• Escentric Molecules Molecule 01, was £115, now £92
• Yves Saint Laurent Libre, was £105, now £74
• Miu Miu Miutine, was £145, now £116
• SpaceNK 12 Days of Fragrance Advent Calendar, was £160, now £136
• Sephora Fragrance Discovery Set, was £79, now £67

1. Merit Retrospect

2. Glossier You Doux

3. Le Labo Santal 33

4. Byredo Gypsy Water

5. Beauty Pie Le Smash Santal

6. Escentric Molecules Molecule 01

7. Yves Saint Laurent Libre

8. Miu Miu Miutine

9. Acne Studios par Frédéric Malle

10. Phlur Vanilla Skin

11. Burberry Goddess

12. Tom Ford Eau de Soleil Blanc

13. Maison Margiela Jazz Club

14. Parfums De Marly Valaya

15. Guerlain Aqua Allegoria Florabloom Forte

16. SpaceNK 12 Days of Fragrance Advent Calendar

17. Sephora Fragrance Discovery Set

What Is Black Friday?

Black Friday weekend is an annual sale shopping event that originated in the US. It marks the end of Thanksgiving and the start of the festive shopping season, resulting in the majority of well-known—and even, in recent years, smaller—brands and retailers heading into a period sale for a full four days.

When Is Black Friday 2025?

Black Friday will fall on Friday 28 November 2025, and you can expect deals across the whole weekend and into Cyber Monday, which falls on Monday 1 December 2025. Our editors will be busy compiling the best of the Black Friday savings, whether it be clothing deals or beauty tools deals for you.

When Does Black Friday 2025 End?

Black Friday sales tend to run over the weekend and end on Cyber Monday, which will fall on Monday 1 December 2025.

What Is Cyber Monday?

Cyber Monday is the final day of sales of the Black Friday sales period. In 2025 it will be Monday 1 December, and is typically the last chance to snap up savings.

When Does Cyber Monday 2025 End?

As one final hurrah for the sales period, Cyber Monday typically ends today December 1st, but some generous retailers are offering discounts until December 3rd, making it your last chance to purchase at a reduced rate.

Black Friday might be over, but the Cyber Monday beauty deals are in full swing, and as a beauty editor who has covered the sale shopping period for years, trust me when I say that there is no better time to shop for the best Black Friday beauty tools.

From hair multi-stylers to LED masks (yes, even the Shark LED mask has gone on sale), now is the perfect time to invest in that beauty tech you've had your eyes on for months. In fact, beauty tools are pretty much one of the only things I shop for during this period, thanks to the impressive savings, and this year, there's one brand that's doing it better than anyone else. Of course, I'm talking about Dyson.

Dyson hair tools rarely go on sale, so when I saw this year's Black Friday and Cyber Monday discounts, I practically screamed with excitement. Not only is Dyson itself offering incredible deals, but many of my favourite Dyson hair tools have also been included in the Space NK Black Friday sale. Oh, and if you spend over £100 on Space NK this Cyber Monday, you can use the code CYBER2025 for an extra 10% off. Anyone who knows me will know that my favourite hair tool of all time is the Dyson Airstrait, and you can currently save £150 on the tool.

I use my Dyson Airstrait all the time.

There are also amazing savings on the Dyson Airwrap, the Supersonic Hair Dryer and the Corrale, so keep on scrolling to shop my top picks. I've tried all of these tools myself and can confirm that they are totally worth the hype.

The Best Dyson Cyber Monday Deals 2025

• Best Dyson Airstrait deal: Dyson Airstrait™ (Nickel/Copper), was £450, now £300
• Best Dyson Airwrap deal: Dyson Airwrap i.d.™ Patina Topaz, was £480, now £400
• Best Dyson Supersonic deal: Dyson Supersonic Prussian Blue, was £330, now £200
• Best Dyson Corrale deal: Dyson Corrale™ Straightener (Copper/Nickel), was £400, now £280

Best Dyson Airstrait Deals

My hair after using the Dyson Airstrait.

Best Dyson Airwrap Deals

Beauty editor Eleanor Vousden is a huge fan of the Dyson Airwrap.

Best Dyson Supersonic Deals

We've tested the Dyson hair dryer and can confirm it's every bit as good as you'd imagine.

Best Dyson Corrale Deals

The Dyson Corrale™ Straightener looks so chic.

What Is Black Friday?

Black Friday weekend is an annual sale shopping event that originated in the US. It marks the end of Thanksgiving and the start of the festive shopping season, resulting in the majority of well-known—and even, in recent years, smaller—brands and retailers heading into a period sale for a full four days.

When Is Black Friday 2025?

Black Friday will fall on Friday 28 November 2025, and you can expect deals across the whole weekend and into Cyber Monday, which falls on Monday 1 December 2025. Our editors will be busy compiling the best of the Black Friday savings, whether it be clothing deals or beauty tools deals for you.

When Does Black Friday 2025 End?

Black Friday sales tend to run over the weekend and end on Cyber Monday, which will fall on Monday 1 December 2025.

What Is Cyber Monday?

Cyber Monday is the final day of sales of the Black Friday sales period. In 2025, it will be Monday 1 December, and it is typically the last chance to snap up savings. Some brands offer even deeper discounts on Cyber Monday, so it's the perfect time to shop for those products you've been thinking about all weekend.

Last Updated: Saturday 29th November at 14:34.

Alongside identifying the next It item, a key part of my role as shopping editor is to dig into the data to discover the items that our readers actually adore. Last year, one particular pair of jeans outpaced the rest, and from the first spike in sales, the justified popularity hasn't ceased. Now, as part of Black Friday, the beloved COS Arch jeans are 20% off in the COS Black Friday Sale.

As soon as I saw the interest in these jeans beginning to grow, I headed out to see if they lived up to the hype. In short, they did. COS has long been a brand that fashion people and our own editors turn to for excellent denim, alongside the series of standout cashmere and accessories it offers. The cut of these jeans is what propels them into the best-seller category. True to form, COS brings a contemporary edge to a classic with a subtle barrel-leg silhouette that feels fresh without straying from our elegant wardrobes.

Bridging the gap between straight-leg cuts and bold horseshoe shapes, the Arch jeans are the perfect midpoint. The cut is spot on, the sizing is true, and the relaxed nature of the jeans ensures that they'll be a pair you dress up and down with ease. Alongside my treasured straight-leg jeans (which are also on sale this Black Friday) and playful wide-leg silhouettes, when I want something a little different, it's the COS Arch jeans that I turn to.

As I've worked on the Black Friday sales for years now, I know just how fast the COS Black Friday deals move. So, scroll on to shop the Arch jeans before they inevitably sell out, and shop more excellent denim deals below!

Shop the COS Arch Jeans With 20% Off

Shop More Black Friday Jeans Deals

What is Black Friday?

Black Friday weekend is an annual sale shopping event that originated in the US. It marks the end of Thanksgiving and the start of the festive shopping season, resulting in the majority of well-known—and even, in recent years, smaller—brands and retailers heading into a period sale for a full four days.

When Is Black Friday 2025?

Black Friday will fall on Friday 28 November 2025, and you can expect deals across the whole weekend and into Cyber Monday, which falls on Monday 1 December 2025. Our editors will be busy compiling the best of the Black Friday savings, whether it be clothing deals or beauty tools deals for you.

When does Black Friday 2025 end?

Black Friday sales tend to run over the weekend and end on Cyber Monday, which will fall on Monday 1 December 2025.

What is Cyber Monday?

Cyber Monday is the final day of sales of the Black Friday sales period. In 2025 it will be Monday 1 December, and is typically the last chance to snap up savings.

Ask any of my fellow editors, and they'll tell you that I'm quite the denim snob. It's not that I only shop for designer jeans, or am dedicated to a single cut, but that I'm focused on great jeans, and anything that doesn't reach my high standards won't make the cut. In my rotation, I have a few wide-leg silhouettes, subtle and more dramatic barrel-leg cuts, but recently I've found myself turning more and more to classic straight-leg styles. Recently, my Abercrombie & Fitch High Rise 90's Relaxed Jeans have been working overtime, and with my secret Black Friday code, our readers can snap them up with a 45% discount.

Many of the Black Friday sales have arrived early, and already our editors have been busy calling out the jewellery deals, beauty tools and cashmere offerings that are truly worth your time. As soon as I found out that Abercrombie's 30% off Black Friday sale had arrived, I searched to find if my favourite jeans were included, and luckily for us, they are. On top of the 30% off general sale, our readers can use code AFWHOWHATWEAR to get an extra 15% off right now!

Abercrombie & Fitch has long been a brand I, and many other editors, turn to for excellent denim. The 90's High Rise Relaxed Jeans are as classic as they come, with a straight-leg silhouette that has a slightly relaxed edge to lean into the throw-back mood. Compared to more rigid styles, this pair has a touch of comfort thanks to the 1% elastane. The rise hits high around the waist, and the fit hugs the body before easing into a relaxed shape throughout the leg.

What's more, Abercrombie also offers Curve Love styles, which have additional room through the hips and thighs, as well as an array of lengths to find the perfect fit. Here, I'm wearing the Short length as I like my jeans a little longer, but at 5'2" I'd recommend the Extra Short length if you prefer an ankle-grazing length. For me, there's no time like Black Friday to stock up on hard-working jeans. So, if you're interested, make sure you use the code AFWHOWHATWEAR in promotions at checkout to snap up an extra 15% off the 30% off Black Friday sale.

Keep scrolling to shop the Abercrombie & Fitch High Rise 90's Relaxed Jeans and shop more Black Friday buys currently sitting on my wish list.

Shop the 90's High Rise Relaxed Jeans

Shop More Abercrombie Black Friday Deals

When the cold snap arrives, the first thing I do is unpack my cashmere. This intrinsically cosy fabric has become a staple of my winter wardrobe, but my secret is that I only invest in cashmere when the sales are on.

Last year, I snapped up another shade of the beloved Reformation Clara Crew Cashmere Cardigan in the Black Friday sales, and during the Boxing Day sales, I managed to get my hands on a pair of seriously soft cashmere trousers. This year, my sights are set on bolstering my knitwear collection, from gloves to socks. Trust me, cashmere socks are a game-changer (and make for a great gift!)

This Black Friday, we're here every day sharing the best beauty deals around, expert shopping advice on the clothing deals worth your time, and calling out specific deals that all our editors are adding to their baskets right now. Already, a series of designer-looking handbags has been reduced, timeless tailoring is now discounted, and beloved outerwear has been marked down.

Now, the Black Friday sales are coming to a close, so to save last-minute scrolling, I've hand-selected the best Black Friday cashmere deals to snap up before the sales end.

Where to Find the Best Black Friday 2025 Cashmere Deals

There are a few brands that I can personally vouch for. Reformation is known for its excellent cashmere, and not only have I recently tried on the best Reformation cashmere buys, but the Jadey and Clara Cashmere Crew Cardigan both feature in my personal wardrobe. Rise & Fall knows all about excellent cashmere, and I wrap up in on of its cashmere bandanas every winter. This year, I'm looking to their cashmere trousers to take my loungewear to a whole new level. If you're interested in affordable cashmere buys, this Black Friday Whistles, & Other Stories and Abercrombie & Fitch have outdone themselves with classic pieces that will last in any timeless wardrobe.

First up, we're exploring the best cashmere jumpers on sale right now, including a series of Reformation buys that I have personally tried and tested ahead of time. Alongside, there are more affordable high street finds, covering cosy knits as well as sumptuously soft cashmere trousers that will seriously elevate your loungewear. An infusion of cashmere into accessories like hats and gloves will take winter dressing to a whole new level, and I've already bookmarked a few that I'll be gifting this festive season. As such a luxurious fabric, these pieces all tend to come in at a slightly higher price point, but there's added savings in the Black Friday sales.

Scroll on to explore the best Black Friday cashmere deals.

The Best Cashmere Jumper Deals

The Best Cashmere Accessory Deals

The Best Cashmere Trouser Deals

The Best Cashmere Outerwear Deals

What is Black Friday?

Black Friday weekend is an annual sale shopping event that originated in the US. It marks the end of Thanksgiving and the start of the festive shopping season, resulting in the majority of well-known—and even, in recent years, smaller—brands and retailers heading into a period sale for a full four days.

When Is Black Friday 2025?

Black Friday will fall on Friday 28 November 2025, and you can expect deals across the whole weekend and into Cyber Monday, which falls on Monday 1 December 2025. Our editors will be busy compiling the best of the Black Friday savings, whether it be clothing deals or beauty tools deals for you.

When does Black Friday 2025 end?

Black Friday sales tend to run over the weekend and end on Cyber Monday, which will fall on Monday 1 December 2025.

What is Cyber Monday?

Cyber Monday is the final day of sales of the Black Friday sales period. In 2025 it will be Monday 1 December, and is typically the last chance to snap up savings.

With winter in full effect, a new handbag that’s elegant, timeless, and easy to style is at the top of my seasonal wishlist. Naturally, the high street has been my first port of call, but as someone with a luxury taste on a very non-luxury budget, I’ve always been extremely picky with the high-street bags that I invest in. Finding an expensive-looking handbag can be tricky. The craftsmanship and quality of a designer bag are undeniable; however, every so often, a high-street find comes along that looks expensive, stylish and, most importantly, doesn't require me breaking the bank. And luckily for me (and now you), the bag I've had my eye on for years is currently in the Black Friday sale. Enter Anthropologie’s Melie Bianco woven faux-leather bag.

Currently 25% off in the brand’s Black Friday 2025 sale, I’ve had my eye on this designer-passing bag after spotting it on all of my chicest colleagues over the past few years, and I'm certain it's a style that will easily slot into my capsule wardrobe. Crafted from premium vegan leather, with a unique but timeless silhouette, it’s the type of bag that will add an instant sense of polish to any winter outfit. In fact, it looks so expensive that I often mistook it for a similar designer bag when I spotted it on my fellow editors in the office.

Available in three different sizes and a myriad of different colourways, there’s something to suit every personal taste. With prices originally starting at £88, this was already a bag that felt well worth the investment to me. However, now at £64 in Anthropologie’s Black Friday Sale, I’ve finally decided to add the luxury-looking style to my basket.

Keep scrolling to shop Anthropologie’s Melie Bianco woven faux-leather bag in the Black Friday Sale.

Shop Melie Bianco's Woven Faux-Leather Bag

What is Black Friday?

Black Friday weekend is an annual sale shopping event that originated in the US. It marks the end of Thanksgiving and the start of the festive shopping season, resulting in the majority of well-known—and even, in recent years, smaller—brands and retailers heading into a period sale for a full four days.

When Is Black Friday 2025?

Black Friday will fall on Friday 28 November 2025, and you can expect deals across the whole weekend and into Cyber Monday, which falls on Monday 1 December 2025. Our editors will be busy compiling the best of the Black Friday savings, whether it be clothing deals or beauty tools deals for you.

When Does Black Friday 2025 End?

Black Friday sales tend to run over the weekend and end on Cyber Monday, which will fall on Monday 1 December 2025.

What is Cyber Monday?

Cyber Monday is the final day of sales of the Black Friday sales period. In 2025 it will be Monday 1 December, and is typically the last chance to snap up savings.

Working alongside a team of stylish editors, there's no lack of style inspiration in our offices. Almost every day, we find ourselves sharing our new purchases and thrifting successes, often with a try-on included. Way back last year, managing director Hannah Almassi arrived at the office in a longline Leopard print coat that truly stopped all of us in our tracks. The silhouette? Classic. The pattern? Enduring. The result? It's been on my wish list ever since. And now, I've just found Rixo's beloved Milly Leopard Coat in the Black Friday sale with 25% off!

Black Friday arrived on Friday 28th of November, and now a host of excellent deals have arrived, including so many at Rixo. Until Cyber Monday comes to a close on the 1st of December, Rixo is offering 25% off everything on site, including best-selling styles like the Matilde skirt, Maribelle top and the Milly Leopard coat.

It isn't just my team that is infatuated by Rixo's playful coat. Stylish dressers across London have been spotted pairing this coat with neutral layers, contrasting prints and bold colours ever since it was released last year. As the weather dropped earlier this month, those who added this coat to their winter wardrobes last year reached for it once again, proving its longevity in any great wardrobe. Whilst I tend to lean towards minimalist dressing, I'm drawn to this joyful printed style thanks to its tonal colourway, which pairs seamlessly with my treasured neutrals. Alongside, the longline shape and structured form bring a polished edge, along with the brushed felt finish that sets this coat apart from the rest.

Currently, the coat is in stock for sizes 6 to 26, but I know this won't be the case for long. So if you're interested in shopping the Milly coat, or want to peruse a host of standout buys in the Rixo sale, scroll on.

Shop the Rixo Milly Leopard Coat

Shop More Rixo Black Friday Sale

What is Black Friday?

Black Friday weekend is an annual sale shopping event that originated in the US. It marks the end of Thanksgiving and the start of the festive shopping season, resulting in the majority of well-known—and even, in recent years, smaller—brands and retailers heading into a period sale for a full four days.

When Is Black Friday 2025?

Black Friday will fall on Friday 28 November 2025, and you can expect deals across the whole weekend and into Cyber Monday, which falls on Monday 1 December 2025. Our editors will be busy compiling the best of the Black Friday savings, whether it be clothing deals or beauty tools deals for you.

When does Black Friday 2025 end?

Black Friday sales tend to run over the weekend and end on Cyber Monday, which will fall on Monday 1 December 2025.

What is Cyber Monday?

Cyber Monday is the final day of sales of the Black Friday sales period. In 2025 it will be Monday 1 December, and is typically the last chance to snap up savings.

If a French woman shopped Cyber Monday, what would she buy? It’s a question I’ve found myself returning to year after year amid the biggest sale event of the calendar. Thankfully, having the chicest French best friend makes solving this puzzle a whole lot easier. Of course, I've already discussed with my fellow Who What Wear UK editors about the deals they're shopping, but there really isn't anything like a Parisienne's taste level and eye to convince me to buy that gorgeous cashmere jumper or pair of straight-leg jeans. With discounts rolling in thick and fast, it’s easy to lose focus and end up impulse-buying instead of investing. But the French approach—curated, considered, and rooted in timelessness—is exactly the mindset worth adopting right now.

French style is built on pieces that never feel trend-led: straight-leg jeans in a deep indigo wash, cashmere turtlenecks that skim the body just so, and outerwear that leans more tailored than technical thanks to its clean lines and muted palette. Accessories follow the same philosophy. Think simple black leather handbags, elegant shoulder bags and spacious totes that carry you through winter with ease. The goal? To cut through the noise of countless Cyber Monday offers and focus on building a wardrobe of enduring staples.

And while Black Friday is now technically over, Cyber Monday is here, meaning there are still plenty of deals to be had, even if you are shopping today and today only! From DeMellier’s generous reductions to Rise & Fall’s suede trenches and ultra-soft knitwear and considered accessories, the chic, French-inspired buys have begun. To make things even better, Reformation's Cyber Monday sale continues to gain momentum, filled with effortless, chic staples like the Mason Pants and Clara Cardigan that you'll love forever.

Keep scrolling to shop the best pieces my French best friend would add to her wardrobe—at Cyber Monday prices.

Shop the Best French-Woman Inspired Cyber Monday Deals

What is Black Friday?

Black Friday weekend is an annual sale shopping event that originated in the US. It marks the end of Thanksgiving and the start of the festive shopping season, resulting in the majority of well-known—and even, in recent years, smaller—brands and retailers heading into a period sale for a full four days.

When Is Black Friday 2025?

Black Friday will fall on Friday 28 November 2025, and you can expect deals across the whole weekend and into Cyber Monday, which falls on Monday 1 December 2025. Our editors will be busy compiling the best of the Black Friday savings, whether it be clothing deals or beauty tools deals for you.

When does Black Friday 2025 end?

Black Friday sales tend to run over the weekend and end on Cyber Monday, which will fall on Monday 1 December 2025.

What is Cyber Monday?

Cyber Monday is the final day of sales of the Black Friday sales period. In 2025 it will be Monday 1 December, and is typically the last chance to snap up savings. Most brands continue their Black Friday discounts into Cyber Monday, but some have special offers on Cyber Monday to celebrate the last day of the sales. There's no difference between Black Friday and Cyber Monday really, with plenty of retailers offering the same deals across the entire weekend, although stock levels might change!

When is Cyber Monday?

In 2025, Cyber Monday lands on Monday 1 December, and we expect this to be the final day of sales for the Black Friday Weekend.

When Does Cyber Monday 2025 End?

Cyber Monday 2025 ends on 1st December at midnight.

As Who What Wear UK's beauty editor, I've been scrolling through all the best Black Friday beauty deals this weekend to bring you the very best sale finds. From Black Friday beauty tools discounts to advent calendars sales, and Beauty Pie's Black Friday deals to Black Friday perfume deals, I've spent hours collating the very best finds, especially now that Cyber Monday is officially here and it's your final chance to shop!

Cult Beauty's highly anticipated Cyber Monday sale is offering up to 30% off almost everything across the site. Having scrolled through the discounts this weekend, there are some amazing brands that you rarely see discounted, such as the likes of luxury makeup brands like Hourglass and even luxury skincare, such as Augustinus Bader (both of which I rarely see discounted). It's the perfect time to save on your festive gifting, or even just a good excuse to treat yourself to something you've had your eye on.

Without any further ado, scroll ahead to shop my list of the best Cult Beauty Black Friday and Cyber Mondaydeals that I've spotted to save you scrolling. Happy shopping!

Cult Beauty Cyber Monday Deals 2025

• Byredo Summer Rain Candle, was £70, now £60
• Augustinus Bader The Cream, was £240, now £204
• Le Labo Santal 33 Home and Away Duo, was £244, now £207
• Summer Fridays Lip Butter Balm, was £23, now £16
• Color Wow Dream Coat, was £27, now £20

What Is Black Friday?

Black Friday weekend is an annual sale shopping event that originated in the US. It marks the end of Thanksgiving and the start of the festive shopping season, resulting in the majority of well-known—and even, in recent years, smaller—brands and retailers heading into a period sale for a full four days.

When Is Black Friday 2025?

Black Friday will fall on Friday 28 November 2025, and you can expect deals across the whole weekend and into Cyber Monday, which falls on Monday 1 December 2025. Our editors will be busy compiling the best of the Black Friday savings.

When Does Black Friday 2025 End?

Black Friday sales tend to run over the weekend and end on Cyber Monday, which will fall on Monday 1 December 2025.

What Is Cyber Monday?

Cyber Monday is the final day of sales of the Black Friday sales period. In 2025 it will be Monday 1 December, and is typically the last chance to snap up savings.

When Is Cyber Monday?

In 2025, Cyber Monday lands on Monday 1 December, and we expect this to be the final day of sales for the Black Friday Weekend.

As a seasoned shopper, navigating the Black Friday sales has become a serious skill of mine. Snapping up something at a reduced price always comes with a certain thrill, but it means we have to be extra vigilant when differentiating between great savings and great wardrobe additions. Over the years, I've learnt that preparation is key, so over the past few weeks I've been building wish lists at my favourite brands to ensure that I don't get swept away by savings, and instead snap up the pieces I adored at full price. This morning, high street hero H&M launched its Black Friday sales, and every single one of my wish list pieces is now 20% off.

Even though Black Friday hasn't yet arrived, our editors have been busy hunting down the best deals around, the beauty tools to snap up now for less, and the standout deals that will truly benefit your wardrobe. Within the best deals, you'll find H&M's sale!

This Black Friday, H&M has launched a members' sale offering 20% off to those who have signed up to be a member. It's free, quick, and you earn points for discounts on future purchases. If you frequently find yourself on the H&M website, I'd recommend signing up now.

To make the most of the H&M sale, I'm focused on a few key categories. From sightings of stylish people to recommendations from my fellow editors, cashmere is at the top of my wish list. From sleek polo necks to chunky jumpers, I'm bolstering my winter wardrobe with this sumptuous fabric. Next up are a few wardrobe staples to refresh my capsule wardrobe, including H&M's best-selling jeans and smart tailored trousers. Finally, I've spotted a few accessories recently that have all the makings of a designer buy, without the accompanying price tag.

If you're looking for the most expensive-looking pieces in the H&M Black Friday sale, scroll on!

Shop the 9 Best Buys in the H&M Black Friday Sale

Shop More Elegant Buys in the H&M Black Friday Sale

What is Black Friday?

Black Friday weekend is an annual sale shopping event that originated in the US. It marks the end of Thanksgiving and the start of the festive shopping season, resulting in the majority of well-known—and even, in recent years, smaller—brands and retailers heading into a period sale for a full four days.

When Is Black Friday 2025?

Black Friday will fall on Friday 28 November 2025, and you can expect deals across the whole weekend and into Cyber Monday, which falls on Monday 1 December 2025. Our editors will be busy compiling the best of the Black Friday savings, whether it be clothing deals or beauty tools deals for you.

When does Black Friday 2025 end?

Black Friday sales tend to run over the weekend and end on Cyber Monday, which will fall on Monday 1 December 2025.

What is Cyber Monday?

Cyber Monday is the final day of sales of the Black Friday sales period. In 2025 it will be Monday 1 December, and is typically the last chance to snap up savings.

Smartly navigating Black Friday and Cyber Monday is not only a key part of my job as a shopping editor, but also a personal mission of mine. By now, my inbox is full of tempting deals, and every other advert declares the discounts have arrived. Truthfully, I've fallen for slashed prices and glossy discounts before, just to find myself donating the pieces months later as they sit and gather dust. In the years since, I've reset my approach to Black Friday and this year I'm bringing my almost ten years of expertise in the fashion industry to guide you through the biggest sales moment of the year.

Black Friday is now over, but fear not, as the Black Friday and Cyber Monday deals continue today! And this Cyber Monday, I'll be here throughout the entire day alongside my fellow editors, sharing the worthwhile purchases, the clever investments and the pieces that will actually serve your wardrobe. We're bringing our expert advice to finding the best deals on beauty tools, hunting down the cosiest cashmere sales, deciphering which investment bags are worth your money and ticking off your gifting list ahead of the festive season.

Now that all the best sales have launched, we've found so many best-selling styles in the sales, from that Reformation cardigan, to celebrity-approved handbags and even a selection of jewellery buys that will sit pride of place in your jewellery box for years. Right up until Cyber Monday comes to a close, which is midnight on December 1st, hunting down these truly special finds will be my full-time job, and you can find me here, sharing the best clothing, accessories and homeware deals with you as soon as they arrive. Forget opening a thousand tabs and hunting through thousands of deals; simply keep this guide of the best deals to hand.

From clothing to handbags, keep scrolling to shop the best clothing deals for Cyber Monday 2025.

Best Cyber Monday Sales

• Reformation: So many best-sellers have landed in Reformation's 25% off Cyber Monday sale.
• DeMellier: From new arrivals to hero bags, get 20% off all items right now.
• COS: This Cyber Monday, get up to 50% off selected pieces, including best-sellers.
• Rixo: Find 25% off every joyful wonder on the Rixo site right now.
• Monica Vinader: Until the 3rd of December, get up to 50% off a selection of treasured jewellery buys.
• Rise & Fall: Snap up cashmere buys, refined outerwear and chic accessories at 20% off right now.
• Abercrombie & Fitch: Find 30% off everything on site, plus save an extra 15% with our code AFWHOWHATWEAR.
• Mulberry: The seasonal reductions have coincided with Cyber Monday, and now you can find 30% off iconic bags and accessories.
• Whistles: Find 25% off everything this Cyber Monday, including the editor-approved Clean Bonded Leather Jacket.

Best Cyber Monday Clothing, Handbag and Jewellery Deals

Reformation

From treasured knitwear to head-turning dresses, Reformation's entire elevated collection is now 25% off this Cyber Monday! Trust me, the best bits will move fast.

Shop the Reformation Black Friday Sale:

COS

Cyber Monday has arrived at COS with up to 50% off selected items. Find a series of best-sellers reduced, including the scarf coat, minimal trainers and cosy knitwear buys.

Shop the COS Black Friday Sale:

DeMellier

If, like us, you've been coveting one of DeMellier's premium-looking handbags, find 20% off this Cyber Monday with code BF20. The discounts cover all styles, including rarely discounted hero pieces!

Shop the DeMellier Black Friday Sale:

Rise & Fall

Rise & Fall is offering 20% off everything this Cyber Monday! From the most sumptuous cashmere, to trending trench coats and even bedding, there's a host of smart savings to be found right now.

Shop the Rise & Fall Black Friday Sale:

MyTheresa

The designer multi-retailer has launched a sale with up to 50% off luxury buys! I've hunted down the very best, from The Row bags to Lisa Yang cashmere—fashion people will be adding these to basket now.

Shop the MyTheresa Sale:

Monica Vinader

Monica Vinader's Cyber Monday sale is running until the 3rd of December with up to 50% off most items!

Shop the Monica Vinader Black Friday Sale:

Mulberry

Mulberry's seasonal discounts are live now, and whilst it isn't a Cyber Monday sale, it's worth calling out the 30% off iconic It bags right now!

Shop the Mulberry Sale:

Selfridges

So many of my wish list items are now reduced in the Selfridges seasonal sales. Explore my favourite picks below.

Shop the Selfridges Sale:

Astrid & Miyu

Looking to bolster your jewellery box this season? Astrid & Miyu's Cyber Monday sale is offering 20% off almost everything on site, including everyday necklaces, standout earrings and easy-to-stack bracelets. Plus, you can get double loyalty points.

Shop the Astrid & Miyu Black Friday Sale:

Whistles

This Cyber Monday, Whistles is offering 25% off everything on site, including best-sellers such as the Clean Bonded Leather Jacket that so many of our editors own. Alongside, find crisp tailoring, sleek footwear and a series of cosy knits.

Shop the Whistles Black Friday Sale

Abercrombie & Fitch

Time to bolster your capsule wardrobe with Abercrombie & Fitch's Cyber Monday sale. Save 30% on everything on site this sales period. Plus, our readers get an exclusive extra 15% off everything with code AFWHOWHATWEAR.

Shop the Abercrombie & Fitch Black Friday Sale:

Rixo

If joyful prints, pretty lace detailing and best-selling outerwear is what you seek, head over to Rixo's Cyber Monday sale where you'll find 25% off everything right now!

Shop the Rixo Black Friday Sale:

Anthropologie

With a wide range of offerings from capsule wardrobe heroes to interior delights, there's plenty of great pieces to be found at Anthropologie. This Cyber Monday, shop 25% off everything, plus an extra 30% off sale items now.

Shop the Anthrologie Black Friday Sale:

Smythson

From sleek notebooks to refined bags, this Cyber Monday, Smythson is offering 30% off leather style and 20% off notebooks with code 'BLACKFRIDAY'.

Shop the Smythson Black Friday sale:

Elleme

Elleme's biggest sale of the year has arrived with 15% off all items this Cyber Monday. You can find added savings for multiple buys, with an extra 5% off for two items and an extra 10% off for three or more items. Tick off your wish list and gift list below.

Shop the Elleme Black Friday Sale:

Nobody's Child

With a selection of outerwear, cosy knits and pretty dresses, we've been counting down to the arrival of Nobody's Child's Cyber Monday sale. Use code BF25 to save 25% on Nobody's Child's entire collection right now.

Shop the Nobody's Child Black Friday Sale:

Aspinal of London

Whether you're looking to tick off your gifting list (or adding to your own collection) Aspinal of London is offering up to 50% off its full collection this Cyber Monday. Find elegant handbags, sleek leather goods and a selection of elegant accessories on sale right now.

Shop the Aspinal of London Black Friday Sale:

Heaven Mayhem

Until December 2nd, you'll find 30% off site-wide at Heaven Mayhem, covering jewellery, sunglasses and more!

Shop the Heaven Mayhem Black Friday Sale:

Charles & Keith

Focused on elevated handbags and footwear, there are so many elevated accessories to be found in Charles & Keith's Cyber Monday sale. Find 20% off applied at checkout.

Shop the Charles & Keith Black Friday Sale:

Eberjey

Eberjey's pyjamas are some of the softest I've ever owned. This Cyber Monday, you'll find 25% off everything, from cosy two-piece sets to comfy loungewear. Discounts are applied at checkout.

Shop the Eberjey Black Friday Sale:

Alo

This Cyber Monday, you can find 30% off sitewide at Alo! From best-selling leggings to easy lounge sets, explore the sale here.

Shop the Alo Black Friday Sale:

Mint Velvet

Use code BF20 to get 20% off everything at Mint Velvet this Cyber Monday.

Shop the Mint Velvet Black Friday Sale:

Verafied NY

The newest handbag brand on my radar is Verafied. Seamlessly blending style and function, the Club Bag with a hidden waterproof compartment was the first style to convince me this will be the next big bag brand. This Cyber Monday, sign up to emails to access 15% off sitewide, discount applied at checkout.

Shop the Verafied Black Friday sale:

Sweaty Betty

From yoga to running to comfortable lounging, sportswear has become a staple feature in many wardrobes around. This Cyber Monday, Sweaty Betty is offering 50% off selected styles and up to 30% off everything.

Shop the Sweaty Betty Black Friday Sale:

Boux Avenue

From sweet nightwear sets to staple lingerie, find 20% off everything at Boux Avenue this Cyber Monday.

Shop the Boux Avenue Black Friday Sale:

Le Monde Beryl

This Cyber Monday you can get up up to 40% off certain styles at Le Monde Beryl, plus free shipping on orders over £250.

What is Black Friday?

Black Friday weekend is an annual sale shopping event that originated in the US. It marks the end of Thanksgiving and the start of the festive shopping season, resulting in the majority of well-known—and even, in recent years, smaller—brands and retailers heading into a period sale for a full four days.

When Is Black Friday 2025?

Black Friday will fall on Friday 28 November 2025, and you can expect deals across the whole weekend and into Cyber Monday, which falls on Monday 1 December 2025. Our editors will be busy compiling the best of the Black Friday savings, whether it be clothing deals or beauty tools deals for you.

When does Black Friday 2025 end?

Black Friday sales tend to run over the weekend and end on Cyber Monday, which will fall on Monday 1 December 2025.

What is Cyber Monday?

Cyber Monday is the final day of sales of the Black Friday sales period. In 2025 it will be Monday 1 December, and is typically the last chance to snap up savings. Most brands continue their Black Friday discounts into Cyber Monday, but some have special offers on Cyber Monday to celebrate the last day of the sales. There's no difference between Black Friday and Cyber Monday really, with plenty of retailers offering the same deals across the entire weekend, although stock levels might change!

When Does Cyber Monday 2025 End?

Cyber Monday 2025 ends on 1st December at midnight.

As a beauty editor who tests hundreds of new beauty products every week, I can safely say that nothing makes my beauty-obsessed heart race more than when a Victoria Beckham Beauty drop lands on my beauty desk. Its chic packaging and unmatched formulas make it one of the best makeup brands, and a firm favourite amongst our beauty team. So when I heard that VBB was partaking in the annual Black Friday beauty sales, I had to share the news.

While actual Black Friday is over, this Cyber Monday, you can enjoy an incredible 25% off your favourite products, and the discount is automatically applied at checkout. This deal is for one day only, so if you've had your eyes on some of Victoria Beckham Beauty's products, now is the time to stock up your makeup bag with your favourites, including the renowned Satin Kajal Liners and viral The Foundation Drops.

But if you need a helping hand in discovering what's worthy of a spot on your dressing table, allow me to introduce you to some of my favourite Victoria Beckham Beauty products, which are in the Black Friday and Cyber Monday sale for the next few hours.

What I'm Shopping From the Victoria Beckham Beauty Sale

1. Satin Kajal Liner

2. Satin Kajal Liner: VB’s Greatest Hits

3. The Foundation Drops with TFC8

4. Colour Wash Blush Water Tint

5. Contour Stylus

6. Reflect Highlighter Stick

7. Matte Bronzing Brick

8. Lid Lustre

9. Vast Lash Mascara

10. The Cell Rejuvenating Illuminator

11. Bitten Lip Tint

What Is Black Friday?

Black Friday weekend is an annual sale shopping event that originated in the US. It marks the end of Thanksgiving and the start of the festive shopping season, resulting in the majority of well-known—and even, in recent years, smaller—brands and retailers heading into a period sale for a full four days.

When Is Black Friday 2025?

Black Friday will fall on Friday 28 November 2025, and you can expect deals across the whole weekend and into Cyber Monday, which falls on Monday 1 December 2025. Our editors will be busy compiling the best of the Black Friday savings, whether it be clothing deals or beauty tools deals for you.

When Does Black Friday 2025 End?

Black Friday sales tend to run over the weekend and end on Cyber Monday, which will fall on Monday 1 December 2025.

What is Cyber Monday?

Cyber Monday is the final day of sales of the Black Friday sales period. In 2025, it will be Monday 1 December, and it is typically the last chance to snap up savings. Some brands offer even deeper discounts on Cyber Monday, so it's the perfect time to shop for those products you've been thinking about all weekend.

The weather is officially freezing, and it's time to bundle up. Our warmest accessories of scarves, hats and gloves have returned to our daily rotations, and personally, I've been looking out for some cold-weather outfit inspiration. On my search, I kept coming across one pairing that is ready to bring a considered edge to winter layering—a matching knit and scarf. Currently, the combination taking over my feed right now is the Cecily cardigan and scarf from Damson Madder, and I've just found it in the Black Friday sale!

Since September, patterned knits have quietly regained their spot in stylish wardrobes everywhere. Starting with the light jacquard cardigans that saw us through autumn, the cooler days have welcomed back a variety of fair isle and alpine patterns alongside, and now, Damson Madder is leaning in. The Cecily cardigan feels like a sweet, nostalgic piece, patterned with a bunny outline on the back with diamond and zig-zag motifs accenting both sides. The focus on small details regularly denotes that a piece is from Damson Madder, from the scarf ties on a trench coat to sweet ruffles on a slip skirt. For this knit, it's the Peter Pan collar that brings the touch of whimsy we've come to know and love.

On its own, the sweet cardi is primed to bring a playful joy to cold-weather dressing, and that's before the matching scarf has been layered in. Over the past few years, scarf jumpers with integrated scarves have been on the rise, offering a fresh way to wear knitwear. The brilliance of Damson Madder's style is that the two can be worn together and separately, for multiple styling options. The scarf itself is a sumptuous, oversized style, ready to take on the coolest winter days as both pieces are crafted from 100% Responsible Lambswool. Right now, you can snap up this cold-weather pairing for less in the Black Friday sale!

Keep scrolling to shop the Damson Madder cardigan and scarf, and shop more patterned knits we adore!

Shop the Damson Madder Cecily Cardigan and Scarf

Shop More Patterned Knits

As a seasoned fashion editor, I get to try on a lot of incredible new clothes, shoes and accessories, almost daily. Some pieces excite me, sure, but others fully stop me in my tracks. This is precisely what happened after seeing the Whistles Clean Bonded Leather Jacket on a number of influencers over the years. This season, it was high time to invest in one myself, as I just knew it would slip into my curated wardrobe with ease, and bring an expensive edge to any look. But here's the thing—right now, you can get it for 25% off. Thank you, Black Friday!

Built with clean lines in mind and made of luxurious, smooth leather, the Whistles Clean Bonded Leather Jacket evokes a timeless, pared-back and minimalist feel, and drapes over jumpers, t-shirts and, yes, even dresses, so fluidly. When first worn, it can feel a little stiff, but with a few gentle wears, the leather softens and moulds to your arms, shoulders and silhouette. My colleagues unanimously agree.

Two of my chicest co-workers have since invested in this same piece, in the black and khaki colour-ways, respectively, and both find themselves reaching for this jacket week in, week out. I opted for the chocolate brown hue, as not only is this my favourite colour, but I find it a little easier to wear all year round, and it teams so well with taupe, green and grey outfits. Without any heavy designer logos or distinctive features, it's clear to see why this jacket is favoured by those in the know and has become a cool-girl cult staple in London and beyond.

Shopping Editor Florrie Alexander is a big fan, wearing it on weekly rotation in autumn/winter. She says, "In terms of sizing, this jacket does come up oversized, so I would recommend sizing down. I would tend to wear a medium in a jacket for a comfortable fit, but chose the size small in the petite."

Sure enough, Black Friday and Cyber Monday deals can feel a little overwhelming and sometimes difficult to shop. But here at Who What Wear UK, we are taking the curated approach to all the discounts on offer, only selecting and sharing the very best deals and sales from our favourite brands or the key pieces we know are utterly unmissable. This here, is one of them.

Keep scrolling to shop Whistles' most sought-after leather jacket of all time, and now, finally, at a great discount. Happy shopping!

Shop the Whistles Clean Bonded Leather Jacket:

Shop More Whistles Leather Jackets

Last Updated: Friday 21 November 13:42

As a shopping editor, I've been counting down to the Black Friday sales for the past few months. Securing insights into when the sales launch, the products on sale that are truly worth your time and the discounts offered has taken up a significant amount of my time. Whilst there's still some time before Black Friday officially launches on the 28th of November, a host of deals have arrived early, and I've spent hours sifting through every single item to curate a concise edit of the early Black Friday deals just for you.

Whether investing in a luxury buy or shopping the sales, any new addition to my wardrobe gets the same kind of consideration. Every piece in my wardrobe is carefully handpicked for its timeless appeal, longevity in my collection and the various ways I'll wear it throughout the year. When it comes to sales, it can be easy to write off the discounts as leftover pieces, but in fact, so many of our favourite brands are offering reduced prices on their best-sellers, most beloved styles and hard-working pieces that I'd happily pay full price for. All that to say, you might just find a treasured buy in the edit below.

For me, this Black Friday is about bolstering my current wardrobe, securing clever staple buys and a few standout pieces that will take my looks to a whole new level. Alongside, there's a chance to snap up gifts ahead of the festive period with an added discount for good measure. Whether you're in search of a great winter coat now that the temperatures have dropped, or are missing a pair of great jeans in your capsule wardrobe, scroll on to explore my editor-approved early Black Friday deals below.

Shop the Best Early Black Friday Deals, According to an Editor

As a beauty editor, I've spent years testing some of the best beauty advent calendars and perfume advent calendars on the market, so I know what makes a great deal when it comes to shopping for your December countdown. One thing that many people don't seem to know is that you can actually shop for some of the best beauty advent calendars in the Black Friday beauty sales. That's right, alongside discounts on LED masks and multi-hair stylers, you can also get incredible discounts on beauty advent calendars.

In my opinion, this is the perfect time to snap one up, just before we head into the festive season. That said, I know that shopping for a beauty advent calendar can be a bit of a minefield. There are numerous options available these days, and it can be hard to know which one is worth the investment. That's why I thought I'd put my expertise to good use and round up the best beauty advent calendar Black Friday deals for 2025, to make your shopping experience a little bit easier.

Now, Black Friday has well and truly come and gone, but there are still plenty of savings to be had in today's Cyber Monday sales, so I've made sure to include only the best deals that you'll want to be aware of. (Because a tighter edit means less time wasted on sourcing them yourself and more bang for your buck.) We all know just how quickly beauty advent calendars sell out, so I suggest you keep on scrolling and add your favourite to your basket ASAP.

The Best Beauty Advent Calendar 2025 Cyber Monday Deals

• Best Luxury Advent Calendar: Augustinus Bader The 12 Days of Bader 2025, was £525, now £394
• Best Perfume Advent Calendar: SpaceNK 12 Days of Fragrance Advent Calendar, was £160, now £136
• Best Makeup Advent Calendar: Charlotte Tilbury Beauty Treasure Chest, was £175, now £140
• Best Skincare Advent Calendar: Biossance Advent Calendar 2025, was £76, now £57
• Best Value Advent Calendar: Boots 24 Day Premium Beauty Advent Calendar, was £150, now £128

1. Augustinus Bader The 12 Days of Bader 2025

2. SpaceNK 12 Days of Fragrance Advent Calendar

3. Biossance Beauty Advent Calendar

4. Charlotte Tilbury Beauty Advent Calendar

6. Clarins Beauty Advent Calendar

7. Sisley Beauty Advent Calendar 2025

8. Boots Showstopper Beauty Box

9. Molton Brown Advent Calendar

9. Nuxe Beauty Advent Calendar

What Is Black Friday?

Black Friday weekend is an annual sale shopping event that originated in the US. It marks the end of Thanksgiving and the start of the festive shopping season, resulting in the majority of well-known—and even, in recent years, smaller—brands and retailers heading into a period sale for a full four days.

When Is Black Friday 2025?

Black Friday will fall on Friday 28 November 2025, and you can expect deals across the whole weekend and into Cyber Monday, which falls on Monday 1 December 2025. Our editors will be busy compiling the best of the Black Friday savings, whether it be clothing deals or beauty tools deals for you.

When Does Black Friday 2025 End?

Black Friday sales tend to run over the weekend and end on Cyber Monday, which will fall on Monday 1 December 2025.

What Is Cyber Monday?

Cyber Monday is the final day of sales of the Black Friday sales period. In 2025 it will be Monday 1 December, and is typically the last chance to snap up savings.

I have to admit that Cyber Monday sales don’t usually grab my attention. If I didn't want to buy something at full price, why would I buy it on sale?

However, this year feels different—I’m finding them surprisingly hard to resist. Why? Because so many of my favourite French brands are joining in on the discounts. I’ve always been captivated by the effortless elegance and je ne sais quoi of French design, and right now, many of the labels I adore are offering some incredible Cyber Monday discounts. So naturally, I couldn’t resist browsing through their newly-stocked sale sections to see what treasures might be waiting.

Annemiek Kessels wears an outfit from The Frankie Shop.

From timeless tailoring to chic accessories, the range of elegant pieces that have been discounted this weekend is too good to pass up. If, like me, you’re tempted to indulge in some Parisian-inspired wardrobe updates, keep scrolling to discover the best Cyber Monday finds from my favourite French brands, including The Frankie Shop, Lemaire, Le Monde Béryl, Maje and Isabel Marant, before the curtains close on Cyber Monday.

5 French Brands I'm Shopping This Cyber Monday:

1. The Frankie Shop

2. Lemaire

3. Le Monde Béryl

4. Maje

5. ISABEL MARANT