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                            <title><![CDATA[ Latest from Who What Wear UK in Beauty ]]></title>
                <link>https://www.whowhatwear.com/uk/beauty</link>
        <description><![CDATA[ All the latest beauty content from the Who What Wear  UK team ]]></description>
                                    <lastBuildDate>Thu, 05 Nov 2026 11:49:08 +0000</lastBuildDate>
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                                                            <title><![CDATA[ I’m Sure of It: Minimalists Everywhere Will Be Opting for This Elegant Winter Manicure ]]></title>
                                                                                                <dc:content><![CDATA[ <p>I'll admit, I tend to avoid sparkle wherever I can. Don't get me wrong, I think it looks incredible on other people. Whether it's sparkly fashion choices, eyeshadow, blush or <a href="https://www.whowhatwear.com/beauty/nails/nail-trends-2026">nail trends</a>, I always admire people's looks, but on me? It just doesn't feel right. That's why, when sparkly nail looks inevitably take over during the winter months, I tend to play it safe and stick with a <a href="https://www.whowhatwear.com/beauty/nails/milky-nails-trend">milky manicure</a>. But yesterday, during a late-night Instagram scroll, I came across an elegant take on the winter nail look that stopped me in my tracks—introducing the frosted nail trend.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1165px;"><p class="vanilla-image-block" style="padding-top:124.98%;"><img id="gRskN8PASPDB8vrxL4E7JP" name="@matejanova" alt="A close-up of a neutral frosted nail look" src="https://cdn.mos.cms.futurecdn.net/gRskN8PASPDB8vrxL4E7JP-1920-80.jpg" mos="" align="middle" fullscreen="" width="1165" height="1456" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DfNjy6VjGqK/" target="_blank">@matejanova</a>)</span></figcaption></figure><p>Created by <strong>nail artist </strong><a href="https://www.instagram.com/matejanova/" target="_blank"><strong>Mateja Novakovic</strong></a>, this icy nail look ticks all of my boxes. The <a href="https://www.whowhatwear.com/uk/nude-nail-designs">neutral base</a> keeps things fresh and minimal, while the subtle shimmer adds a hint of frostiness that feels perfectly on-season. I'm convinced minimalists everywhere will be choosing this manicure for winter. </p><p><strong>Novakovic</strong> used the new <a href="https://www.whowhatwear.com/beauty/nails/manucurist-active-shine">Manucurist Active Shine</a> Nail Polish in Icy, which I plan on adding to my basket ASAP. Below, I've rounded up even more stylish ways to wear frosted nails this season, along with the best nail polishes to get the look at home. You are welcome...</p><h3 class="article-body__section" id="section-frosted-nail-trend-inspiration"><span>Frosted Nail Trend Inspiration</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="YW4QX8BweoHLsaDCbrTmoX" name="@themaniclub" alt="A pink manicure with a shimmery finish" src="https://cdn.mos.cms.futurecdn.net/YW4QX8BweoHLsaDCbrTmoX-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1440" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/themaniclub/p/DTqWxnzD0jg/" target="_blank">@themaniclub</a>)</span></figcaption></figure><p>Pair with a soft pink base for a timeless finish. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1320px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="ZLT3N9etdpPjfUT4HCFUXf" name="@nailsbyzola" alt="A frosted French tip manicure" src="https://cdn.mos.cms.futurecdn.net/ZLT3N9etdpPjfUT4HCFUXf-1920-80.jpg" mos="" align="middle" fullscreen="" width="1320" height="1760" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/nailsbyzola/p/DXt27PCG-bs/" target="_blank">@nailsbyzola</a>)</span></figcaption></figure><p>Frosted <a href="https://www.whowhatwear.com/french-tip-nails">French tips</a> might be my new favourite. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="3CYRJQu6BQKQdysAZdsBs" name="@pink_oblivion" alt="A silver manicure with a frosted finish" src="https://cdn.mos.cms.futurecdn.net/3CYRJQu6BQKQdysAZdsBs-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/pink_oblivion/p/DeHfQBkDQS_/" target="_blank">@pink_oblivion</a>)</span></figcaption></figure><p>A silver polish feels particularly festive. </p><div class="instagram-embed"><blockquote class="instagram-media"  data-instgrm-version="6" style="width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><p><a href="https://www.instagram.com/p/DCPA7rStB-o/" target="_blank">A post shared by Georgia Rae (@raelondonnails)</a></p><p>A photo posted by </p></blockquote></div><p>A clear base looks so chic.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="MTJEX2mSSczi9w47rGYVyB" name="@studio.east_" alt="A clear shimmery manicure" src="https://cdn.mos.cms.futurecdn.net/MTJEX2mSSczi9w47rGYVyB-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/studio.east_/p/DC_SRcoosGf/" target="_blank">@studio.east_</a>)</span></figcaption></figure><p>I'll dream about this frosted nail look for weeks to come.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="Wu7XtpwpLccZZS3xVbDGQH" name="@themaniclub" alt="A silver, glittery French tip manicure" src="https://cdn.mos.cms.futurecdn.net/Wu7XtpwpLccZZS3xVbDGQH-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1440" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/themaniclub/p/DI6sNvUJgJE/" target="_blank">@themaniclub</a>)</span></figcaption></figure><p>A dusting of frosted nail polish is always a good idea.</p><h3 class="article-body__section" id="section-the-best-nail-polishes-for-frosted-nails"><span>The Best Nail Polishes for Frosted Nails</span></h3>        <div class="featured_product_block featured_block_standard" data-id="bdda49ca-d909-11f1-890b-9df3ec48584e">            <a href="https://uk.manucurist.com/products/active-shine-icy" data-model-name="Active Shine Icy Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/eHLNRQEuQuwR3sxCvjfgeg.jpg" alt="Active™ Shine Icy - Active Shine Icy" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Active Shine Icy Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This is the exact polish<strong> Novakovic</strong> used for her frosted nail look above.  </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="bdda4a4c-d909-11f1-b7c5-a31793348f2d">            <a href="https://www2.hm.com/en_gb/productpage.1335086002.html" data-model-name="Frosted Shine Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:467,l:0,cw:1707,ch:1707,q:80/AZrN6dRAmNateAaYRRFGTo.jpg" alt="Nail Polish" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>H&amp;M</div>                                        <div class="featured__title">Frosted Shine Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Go all out this winter with H&amp;M's striking silver shade. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="bdda4b14-d909-11f1-b89d-5bbbca64462d">            <a href="https://www2.hm.com/en_gb/productpage.1335086001.html" data-model-name="Ballet Silk Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:440,l:0,cw:1707,ch:1707,q:80/7XJbuUs5zmjGwZTzMtswdA.jpg" alt="Nail Polish" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>H&amp;M</div>                                        <div class="featured__title">Ballet Silk Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you want something more understated, this neutral hue might be for you.  </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="bdda4baa-d909-11f1-8879-6bf5db19db78">            <a href="https://www.lookfantastic.com/p/essie-nail-polish-4-pearly-white-shimmer-13.5ml/12436072/" data-model-name="Pearly White Shimmer Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/HpdnZP8EXtGLm5hGwC8BkT.jpg" alt="essie Nail Polish - 4 Pearly White Shimmer" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Essie</div>                                        <div class="featured__title">Pearly White Shimmer Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This shade will never go out of style.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="bdda4c18-d909-11f1-b375-933da19fe543">            <a href="https://uk.manucurist.com/products/moon-green" data-model-name="Moon Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/5CypTMqmy8uJgoaFemVRgb.jpg" alt="Moon" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Moon Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Another showstopping option from Manucurist that promises up to 10 days of wear. </p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/nails/frosted-nail-trend</link>
                                                                            <description>
                            <![CDATA[ Subtle yet sparkly. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 05 Nov 2026 11:49:08 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Nails]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/mpKK57mDqkbZyyDadeyt5n-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Grace Lindsay is the deputy beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow. &lt;/p&gt;&lt;p&gt;As Who What Wear UK&#039;s deputy beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season. She has a particular love for fragrances, and has built up quite the collection of luxury perfumes and candles over the years. As well as writing beauty articles, Grace loves creating content for WWW UK&#039;s social channels, and is always sharing her latest beauty finds with readers. &lt;/p&gt;&lt;p&gt;When she&#039;s not filming videos, interviewing celebrities or typing away at her laptop, she will most likely be found scrolling on TikTok, doing a face mask or catching up on her never-ending list of books to read.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[A close-up of a clear frosted manicure]]></media:description>                                                            <media:text><![CDATA[A close-up of a clear frosted manicure]]></media:text>
                                <media:title type="plain"><![CDATA[A close-up of a clear frosted manicure]]></media:title>
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                            <![CDATA[
                            <article>
                                <p>I'll admit, I tend to avoid sparkle wherever I can. Don't get me wrong, I think it looks incredible on other people. Whether it's sparkly fashion choices, eyeshadow, blush or <a href="https://www.whowhatwear.com/beauty/nails/nail-trends-2026">nail trends</a>, I always admire people's looks, but on me? It just doesn't feel right. That's why, when sparkly nail looks inevitably take over during the winter months, I tend to play it safe and stick with a <a href="https://www.whowhatwear.com/beauty/nails/milky-nails-trend">milky manicure</a>. But yesterday, during a late-night Instagram scroll, I came across an elegant take on the winter nail look that stopped me in my tracks—introducing the frosted nail trend.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1165px;"><p class="vanilla-image-block" style="padding-top:124.98%;"><img id="gRskN8PASPDB8vrxL4E7JP" name="@matejanova" alt="A close-up of a neutral frosted nail look" src="https://cdn.mos.cms.futurecdn.net/gRskN8PASPDB8vrxL4E7JP-1920-80.jpg" mos="" align="middle" fullscreen="" width="1165" height="1456" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DfNjy6VjGqK/" target="_blank">@matejanova</a>)</span></figcaption></figure><p>Created by <strong>nail artist </strong><a href="https://www.instagram.com/matejanova/" target="_blank"><strong>Mateja Novakovic</strong></a>, this icy nail look ticks all of my boxes. The <a href="https://www.whowhatwear.com/uk/nude-nail-designs">neutral base</a> keeps things fresh and minimal, while the subtle shimmer adds a hint of frostiness that feels perfectly on-season. I'm convinced minimalists everywhere will be choosing this manicure for winter. </p><p><strong>Novakovic</strong> used the new <a href="https://www.whowhatwear.com/beauty/nails/manucurist-active-shine">Manucurist Active Shine</a> Nail Polish in Icy, which I plan on adding to my basket ASAP. Below, I've rounded up even more stylish ways to wear frosted nails this season, along with the best nail polishes to get the look at home. You are welcome...</p><h3 class="article-body__section" id="section-frosted-nail-trend-inspiration"><span>Frosted Nail Trend Inspiration</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="YW4QX8BweoHLsaDCbrTmoX" name="@themaniclub" alt="A pink manicure with a shimmery finish" src="https://cdn.mos.cms.futurecdn.net/YW4QX8BweoHLsaDCbrTmoX-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1440" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/themaniclub/p/DTqWxnzD0jg/" target="_blank">@themaniclub</a>)</span></figcaption></figure><p>Pair with a soft pink base for a timeless finish. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1320px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="ZLT3N9etdpPjfUT4HCFUXf" name="@nailsbyzola" alt="A frosted French tip manicure" src="https://cdn.mos.cms.futurecdn.net/ZLT3N9etdpPjfUT4HCFUXf-1920-80.jpg" mos="" align="middle" fullscreen="" width="1320" height="1760" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/nailsbyzola/p/DXt27PCG-bs/" target="_blank">@nailsbyzola</a>)</span></figcaption></figure><p>Frosted <a href="https://www.whowhatwear.com/french-tip-nails">French tips</a> might be my new favourite. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="3CYRJQu6BQKQdysAZdsBs" name="@pink_oblivion" alt="A silver manicure with a frosted finish" src="https://cdn.mos.cms.futurecdn.net/3CYRJQu6BQKQdysAZdsBs-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/pink_oblivion/p/DeHfQBkDQS_/" target="_blank">@pink_oblivion</a>)</span></figcaption></figure><p>A silver polish feels particularly festive. </p><div class="instagram-embed"><blockquote class="instagram-media"  data-instgrm-version="6" style="width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><p><a href="https://www.instagram.com/p/DCPA7rStB-o/" target="_blank">A post shared by Georgia Rae (@raelondonnails)</a></p><p>A photo posted by </p></blockquote></div><p>A clear base looks so chic.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="MTJEX2mSSczi9w47rGYVyB" name="@studio.east_" alt="A clear shimmery manicure" src="https://cdn.mos.cms.futurecdn.net/MTJEX2mSSczi9w47rGYVyB-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/studio.east_/p/DC_SRcoosGf/" target="_blank">@studio.east_</a>)</span></figcaption></figure><p>I'll dream about this frosted nail look for weeks to come.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="Wu7XtpwpLccZZS3xVbDGQH" name="@themaniclub" alt="A silver, glittery French tip manicure" src="https://cdn.mos.cms.futurecdn.net/Wu7XtpwpLccZZS3xVbDGQH-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1440" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/themaniclub/p/DI6sNvUJgJE/" target="_blank">@themaniclub</a>)</span></figcaption></figure><p>A dusting of frosted nail polish is always a good idea.</p><h3 class="article-body__section" id="section-the-best-nail-polishes-for-frosted-nails"><span>The Best Nail Polishes for Frosted Nails</span></h3>        <div class="featured_product_block featured_block_standard" data-id="bdda49ca-d909-11f1-890b-9df3ec48584e">            <a href="https://uk.manucurist.com/products/active-shine-icy" data-model-name="Active Shine Icy Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/eHLNRQEuQuwR3sxCvjfgeg.jpg" alt="Active™ Shine Icy - Active Shine Icy" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Active Shine Icy Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This is the exact polish<strong> Novakovic</strong> used for her frosted nail look above.  </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="bdda4a4c-d909-11f1-b7c5-a31793348f2d">            <a href="https://www2.hm.com/en_gb/productpage.1335086002.html" data-model-name="Frosted Shine Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:467,l:0,cw:1707,ch:1707,q:80/AZrN6dRAmNateAaYRRFGTo.jpg" alt="Nail Polish" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>H&amp;M</div>                                        <div class="featured__title">Frosted Shine Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Go all out this winter with H&amp;M's striking silver shade. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="bdda4b14-d909-11f1-b89d-5bbbca64462d">            <a href="https://www2.hm.com/en_gb/productpage.1335086001.html" data-model-name="Ballet Silk Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:440,l:0,cw:1707,ch:1707,q:80/7XJbuUs5zmjGwZTzMtswdA.jpg" alt="Nail Polish" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>H&amp;M</div>                                        <div class="featured__title">Ballet Silk Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you want something more understated, this neutral hue might be for you.  </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="bdda4baa-d909-11f1-8879-6bf5db19db78">            <a href="https://www.lookfantastic.com/p/essie-nail-polish-4-pearly-white-shimmer-13.5ml/12436072/" data-model-name="Pearly White Shimmer Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/HpdnZP8EXtGLm5hGwC8BkT.jpg" alt="essie Nail Polish - 4 Pearly White Shimmer" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Essie</div>                                        <div class="featured__title">Pearly White Shimmer Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This shade will never go out of style.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="bdda4c18-d909-11f1-b375-933da19fe543">            <a href="https://uk.manucurist.com/products/moon-green" data-model-name="Moon Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/5CypTMqmy8uJgoaFemVRgb.jpg" alt="Moon" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Moon Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Another showstopping option from Manucurist that promises up to 10 days of wear. </p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ I Have Short Lashes—These 7 Mascaras Give My Falsies a Run for Their Money ]]></title>
                                                                                                <dc:content><![CDATA[ <p>We all probably have a different idea of what constitutes the perfect <a href="https://www.whowhatwear.com/uk/best-mascaras">mascara</a>. But as someone who works in beauty (and who takes their eyelashes <em>very</em> seriously), I’ve tried a lot of mascaras in my time, from <a href="https://www.whowhatwear.com/best-high-street-mascara">high-street</a> buys to luxury splurges. Which means I have a pretty good idea about which products are worth the investment. And trust me when I say that the majority of them do not come short-lashes-approved.<br /><br />You see, as someone who has eyelashes that sit on the shorter side, I'm on a constant quest to make them look longer. And I’ve tried it all, from <a href="https://www.whowhatwear.com/uk/best-eyelash-curlers">eyelash curlers</a> and serums to lash lifts and extensions. But none of these products is as easy as a simple swipe of mascara. Regardless of whether I want a dramatic false-lash effect, a fluttery finish or just a little extra boost, a mascara that will <em>actually</em> lengthen and extend my eyelashes is at the top of my criteria. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="XZe3V6T3tywgTexstG2fQ9" name="best mascaras for short lashes" alt="A collage of junior writer Brittany Davy testing the best mascaras for short lashes" src="https://cdn.mos.cms.futurecdn.net/XZe3V6T3tywgTexstG2fQ9-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/brittanyelizadavy/" target="_blank">@brittanydavy</a>)</span></figcaption></figure><p>So if you also have short lashes or just want yours to be even longer, look no further, because I’ve rounded up the best mascaras to suit every budget, formula and finish preference, all of which have been tested by me to ensure they deliver the lengthening effect we're after. Keep scrolling to shop the seven best mascaras for short lashes.</p><h3 class="article-body__section" id="section-how-to-apply-mascara-on-short-lashes"><span>How to Apply Mascara on Short Lashes</span></h3><p><strong>The team at</strong><a href="https://www.revitalash.co.uk/blogs/routines/the-lash-prep-routine-that-helps-mascara-work-harder" target="_blank"><strong> RevitaLash Cosmetics</strong></a><strong> says</strong>, "The key to making short lashes look longer, fuller and more defined is to prepare them properly before applying mascara. </p><ol start="1"><li><strong>Start with clean lashes:</strong> Remove any leftover mascara, oil, dirt or makeup residue. Product build-up can prevent mascara from adhering evenly.</li><li><strong>Condition your lashes:</strong> Well-conditioned lashes are softer, more flexible and easier to work with, helping reduce stiffness and breakage.</li><li><strong>Apply a mascara primer:</strong> A primer creates a smooth, grippy base that helps enhance volume, definition and the appearance of length.</li><li><strong>Choose a </strong><a href="https://www.whowhatwear.com/best-lengthening-mascaras-uk"><strong>lengthening mascara</strong></a><strong>:</strong> Look for a formula that separates and defines individual lashes rather than simply adding thickness.</li><li><strong>Apply thin, even coats:</strong> Avoid applying too much product, as this can weigh down shorter lashes and lead to clumping.</li><li><strong>Focus on definition:</strong> Aim to coat each lash evenly to create a more elongated, lifted appearance.</li></ol><h3 class="article-body__section" id="section-the-best-mascaras-for-short-lashes-tried-and-tested"><span>The Best Mascaras for Short Lashes, Tried and Tested </span></h3><ul><li><strong>Best Overall Mascara for Short Lashes: </strong><a href="https://refybeauty.com/products/lash-sculpt">REFY Lash Sculpt Mascara, £22</a></li><li><strong>Best Luxury Mascara for Short Lashes: </strong><a href="https://www.boots.com/ysl-lash-clash-extreme-volume-mascara-in-overnoir-black-up-to-24hr-wear-8ml-10313029">YSL Lash Clash Mascara, £33</a></li><li><strong>Best Budget Mascara for Short Lashes: </strong><a href="https://www.boots.com/essence-lash-princess-false-lash-effect-mascara-12ml-10372645?">Essence Lash Princess Mascara, £4</a></li><li><strong>Best Tubing Mascara for Short Lashes: </strong><a href="https://www.beautypie.com/products/tubing-mascara?variant=48479785058487">Beauty Pie Wrap Star Mascara, £10</a></li><li><strong>Best Volumising Mascara for Short Lashes: </strong><a href="https://www.selfridges.com/GB/en/product/marc-jacobs-beauty-flashes-panoramic-volume-mascara-190ml_R04645941/#colour=1%20Onyx">Marc Jacobs Flashes Panoramic Mascara, £28</a></li></ul><h2 id="1-refy-lash-sculpt-mascara">1. REFY Lash Sculpt Mascara</h2>        <div class="featured_product_block featured_block_standard" data-id="f4847658-d738-11f1-b534-1d6b17bdf04c">            <a href="https://refybeauty.com/products/lash-sculpt" data-model-name="Lash Sculpt Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/BA3sZj5eSD4UAYfKfqhU7i.jpg" alt="REFY, Lash Sculpt Mascara" /><span class='featured__label standard__label'>Best Overall Mascara for Short Lashes </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>REFY</div>                                        <div class="featured__title">Lash Sculpt Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Finish: </strong>Lifting and lengthening<br /><br /><strong>Colour(s): </strong>Black and brown<br /><strong></strong><br /><strong>Tubing?: </strong>No</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Extremely lifting and lengthening effect</li><li class='list-item list-item-pros'>Features a unique, curved comb applicator that can reach every lash</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Not waterproof so may transfer if eyes are prone to watering </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="mpZGPs9KFasgX7fQxHF7s5" name="best-mascaras-for-short-lashes" alt="A close-up shot of the REFY Lash Sculpt Mascara" src="https://cdn.mos.cms.futurecdn.net/mpZGPs9KFasgX7fQxHF7s5-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: REFY Lash Sculpt Mascara)</span></figcaption></figure><p>I don’t think I’ve ever fallen in love with a product quite as quickly as <a href="https://www.whowhatwear.com/best-refy-makeup-products">Refy</a>’s Lash Sculpt. I first tried it when it launched back in 2024, and since then I’ve gone through at least four tubes. I use it on its own most of the time, but I’ve even started using it as a primer to lengthen my lashes before I go in with a traditional <a href="https://www.whowhatwear.com/beauty/makeup/best-volumising-mascaras">volumising mascara</a>. It has a uniquely curved wand that can reach even the hard-to-grab lashes and coats each strand without looking or feeling clumpy. It’s one of those products that I recommend to everyone, regardless of the lash look they prefer, because it genuinely caters to a wide range of lash types.</p><h2 id="2-ysl-lash-clash-extreme-volume-mascara">2. YSL Lash Clash Extreme Volume Mascara </h2>        <div class="featured_product_block featured_block_standard" data-id="f48473d8-d738-11f1-b3a8-d7a32bab9ea0">            <a href="https://www.boots.com/ysl-lash-clash-extreme-volume-mascara-in-overnoir-black-up-to-24hr-wear-8ml-10313029" data-model-name="Lash Clash Extreme Volume Mascara " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/EYqBg58z4pXzF8faZr9fDj.jpg" alt="Yves Saint Laurent, Lash Clash Extreme Volume Mascara" /><span class='featured__label standard__label'>Best Luxury Mascara for Short Lashes </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>YSL</div>                                        <div class="featured__title">Lash Clash Extreme Volume Mascara </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Finish: </strong>Extreme volumising and lengthening<br /><br /><strong>Colour(s): </strong>Black, brown, blue and purple<br /><strong></strong><br /><strong>Tubing?: </strong>No</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Long-wearing formula that resists flaking and smudging</li><li class='list-item list-item-pros'>Gives a dramatic, flase-lash effect</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Can feel slightly heavy if too much is applied</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="K3F9kHLs6c6q6St8mWPMN5" name="best-mascaras-for-short-lashes" alt="A close-up shot of the YSL Lash Clash Extreme Volume Mascara" src="https://cdn.mos.cms.futurecdn.net/K3F9kHLs6c6q6St8mWPMN5-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: YSL Lash Clash Extreme Volume Mascara )</span></figcaption></figure><p>With the promise of adding up to 200% of volume to the lashes, YSL Lash Clash mascara is well worth the investment. The large tapered wand can easily reach the span of my lashes, making it an ideal swipe-and-go product that doesn’t require too much precision to look good. It lengthens the lashes to give that false lash effect I love for evenings out, but it also works for an everyday natural look if you use a slightly lighter hand. It can feel heavy if overdone; however, I still find it easy to build up, making it ideal if you want that dramatic effect.</p><h2 id="3-essence-lash-princess-false-lash-effect-mascara">3. Essence Lash Princess False Lash Effect Mascara</h2>        <div class="featured_product_block featured_block_standard" data-id="f484743c-d738-11f1-9d68-69777b0d2e49">            <a href="https://www.boots.com/essence-lash-princess-false-lash-effect-mascara-12ml-10372645" data-model-name="Lash Princess False Lash Effect Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/XuTZpJn5jHxSCCYCkYH2y4.jpg" alt="essence, Lash Princess False Lash Effect Mascara" /><span class='featured__label standard__label'>Best Affordable Mascara for Short Lashes </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>essence</div>                                        <div class="featured__title">Lash Princess False Lash Effect Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Finish: </strong>Lengthening and false-effect<br /><strong></strong><br /><strong>Colour(s): </strong>Black and black-brown<br /><strong></strong><br /><strong>Tubing?: </strong>No</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Delivers length and a false-lash effect on a budget</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Can smudge on eyes prone to watering</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="9ySCdpt8K3hucVjK27fUY5" name="best-mascaras-for-short-lashes" alt="A close-up shot of the  essence Lash Princess False Lash-Effect Mascara" src="https://cdn.mos.cms.futurecdn.net/9ySCdpt8K3hucVjK27fUY5-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: essence Lash Princess False Lash-Effect Mascara)</span></figcaption></figure><p>I can be somewhat of a mascara snob, but Essence’s Lash Princess Mascara is a budget buy that I’ll never shy away from recommending. Not only does it give me the most incredible amount of volume and length, but at just £4, it rivals several mascaras on the high-end market. It has a tapered brush that helps to separate and fan out the lashes without clumping. My only note would be to make sure it dries down properly, as it can smudge easily. However, I simply leave it for a few minutes before going in with a <a href="https://www.whowhatwear.com/uk/best-setting-sprays">setting spray</a>, and it lasts all day without budging.</p><h2 id="4-beauty-pie-wrap-star-tubing-mascara">4. Beauty Pie Wrap Star Tubing Mascara</h2>        <div class="featured_product_block featured_block_standard" data-id="f48474dc-d738-11f1-be11-5f4c2021f6fe">            <a href="https://www.beautypie.com/products/tubing-mascara?" data-model-name="Wrap Star No-Smudge Tubing Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/CxHCphMvaQArNYGYMrAVe8.jpg" alt="Beauty Pie, Wrap Star No-Smudge Tubing Mascara" /><span class='featured__label standard__label'>Best Tubing Mascara for Short Lashes </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Beauty Pie</div>                                        <div class="featured__title">Wrap Star No-Smudge Tubing Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em>Price shown is members' price.</em><br /><br /><strong>Finish: </strong>Fluttery and lengthening<br /><br /><strong>Colour(s): </strong>Black and brown<br /><strong></strong><br /><strong>Tubing?: </strong>Yes</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Lengthens and volumises without smudging</li><li class='list-item list-item-pros'>Tubing formula makes it very easy to remove</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>You need to be a member to access the cheaper price</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="UuQMQgGpxew52WoScL9rb5" name="best-mascaras-for-short-lashes" alt="A close-up shot of the Beauty Pie Wrap Star Tubing Mascara" src="https://cdn.mos.cms.futurecdn.net/UuQMQgGpxew52WoScL9rb5-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Beauty Pie Wrap Star Tubing Mascara)</span></figcaption></figure><p>If <a href="https://www.whowhatwear.com/beauty/makeup/best-smudge-proof-mascara">smudging</a> and flaking are problems that you run into when finding a mascara that works for short lashes, then a <a href="https://www.whowhatwear.com/beauty/makeup/best-tubing-mascaras">tubing mascara</a> is your best bet. And the most lengthening I’ve tried by far is <a href="https://www.whowhatwear.com/best-beauty-pie-products">Beauty Pie</a>’s Wrap Star Mascara. It uses flexible polymers to wrap around each lash strand, meaning it lasts longer without smudging off, but also delivers the length, volume and curl my shorter eyelashes require. </p><p>Not to mention, like all tubing mascaras, it’s incredibly easy to remove in the evenings with a small cotton pad and a dash of warm water. The only setback is that you do need to sign up for Beauty Pie’s membership to shop the product at the discounted price; however, the product is so good that I’d happily pay the £17 non-members pay for it as well. </p><h2 id="5-marc-jacobs-flashes-panoramic-volume-mascara">5. Marc Jacobs Flashes Panoramic Volume Mascara</h2>        <div class="featured_product_block featured_block_standard" data-id="f4847540-d738-11f1-b5e8-217f30373c75">            <a href="https://www.selfridges.com/GB/en/product/marc-jacobs-beauty-flashes-panoramic-volume-mascara-190ml_R04645941/" data-model-name="Flashes Panoramic Volume Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/RpjaQj2WtyU2EWqXh2sGKF.jpg" alt="MARC JACOBS BEAUTY, Flashes Panoramic Volume Mascara" /><span class='featured__label standard__label'>Best Volumising Mascara for Short Lashes </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MARC JACOBS BEAUTY</div>                                        <div class="featured__title">Flashes Panoramic Volume Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Finish: </strong>Volumising and lengthening <br /><strong></strong><br /><strong>Colour(s): </strong>Black, brown and blue<br /><strong></strong><br /><strong>Tubing?: </strong>No</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Catches every lash for a panoramic, wide-eyed look without clumping</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Formula takes a while to dry down completely which can cause it to smudge </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="QK5Wo6uJ4wdPKtL2hem3X5" name="best-mascaras-for-short-lashes" alt="A close-up shot of the Marc Jacobs Flashes Panoramic Volume Mascara" src="https://cdn.mos.cms.futurecdn.net/QK5Wo6uJ4wdPKtL2hem3X5-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Marc Jacobs Flashes Panoramic Volume Mascara)</span></figcaption></figure><p><a href="https://www.whowhatwear.com/beauty/makeup/best-marc-jacobs-beauty-products">Marc Jacobs</a>' Flashes Panoramic Volume Mascara is not advertised as a lengthening mascara; however, it delivers on both length and volume, making me reach for it time and time again. It gives me a flattering fanned-out, widening effect that makes my eyes look larger and earns me compliments each and every time. It’s easy to build up without clumping or feeling heavy, and I can’t not mention just how cute the packaging is. It does take a bit longer to dry down than other products; however, its ability to elongate, volumise and curl my lashes makes it well worth those extra few minutes of waiting.</p><h2 id="6-iconic-london-triple-threat-mascara">6. ICONIC London Triple Threat Mascara</h2>        <div class="featured_product_block featured_block_standard" data-id="f4847374-d738-11f1-b297-a50598420186">            <a href="https://www.boots.com/iconic-london-triple-threat-mascara-black--10280468" data-model-name="Triple Threat Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/bkr7myQVHUacucBLhbsuoH.jpg" alt="Iconic London, Triple Threat Mascara" /><span class='featured__label standard__label'>Best Lifting Mascara for Short Lashes </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Iconic London</div>                                        <div class="featured__title">Triple Threat Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Finish: </strong>Lengthening and lifting<br /><br /><strong>Colour(s): </strong>Black and brown<br /><strong></strong><br /><strong>Tubing?: </strong>No</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Has a thin wand that can easily grab hard-to-reach lashes</li><li class='list-item list-item-pros'>Can be layered without clumping </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Not the best for a volumising look</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="zyGhaANynNRNAsUxWGspe5" name="best-mascaras-for-short-lashes" alt="A close-up shot of the ICONIC London Triple Threat Mascara" src="https://cdn.mos.cms.futurecdn.net/zyGhaANynNRNAsUxWGspe5-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit:  ICONIC London Triple Threat Mascara)</span></figcaption></figure><p>Sometimes when you think you have short lashes, what you actually need is to lift them for them to reach their full potential. And Iconic London’s Triple Threat mascara is a weightless formula that keeps eyelashes lifted and lengthened. It’s extremely natural, so if you’re looking for that false-lash effect, this is not the product for you. However, it’s perfect for that <a href="https://www.whowhatwear.com/beauty/makeup/best-no-makeup-makeup-products">"no makeup" makeup</a> look that I want on most days. </p><h2 id="7-kevyn-aucoin-the-volume-mascara">7. Kevyn Aucoin The Volume Mascara </h2>        <div class="featured_product_block featured_block_standard" data-id="f48475fe-d738-11f1-8c26-8dff6f7c0dad">            <a href="https://www.sephora.co.uk/p/kevyn-aucoin-the-volume-mascara-rich-pitch-black" data-model-name="The Volume Mascara " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/877WzYspCnpXbygHWSVMmK.jpg" alt="Kevyn Aucoin, The Volume Mascara" /><span class='featured__label standard__label'>Best Defining Mascara for Short Lashes </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kevyn Aucoin</div>                                        <div class="featured__title">The Volume Mascara </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Finish: </strong>Defining and lengthening<br /><strong></strong><br /><strong>Colour(s): </strong>Black<br /><br /><strong>Tubing?: </strong>Yes</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>The applicator can reach every lash</li><li class='list-item list-item-pros'>Smudge- and flake-free formula</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Might be too subtle for those that prefer a more dramatic look</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="MjniuVRujgoQuMkpmqaKq5" name="best-mascaras-for-short-lashes" alt="A close-up shot of the Kevyn Aucoin the Volume Mascara" src="https://cdn.mos.cms.futurecdn.net/MjniuVRujgoQuMkpmqaKq5-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Kevyn Aucoin the Volume Mascara)</span></figcaption></figure><p>Most mascaras can't get to the shorter lashes to separate them, so I always turn to Kevyn Aucoin’s Volume Mascara as my first step. Despite the name, it’s <em>not</em> the most volumising one in my collection, but its thin wand and tubing formula means it can get to these hard-to-reach lashes and coat them to separate and lengthen them. It’s extremely natural, having the most subtle effect in this roundup; however, it’s perfect on those days I want a "my lashes but better" look. And on those days when I want a more dramatic, false lash look, it’s a great first-step mascara to get my lashes elongated before I go in with a more volumising formula.</p><h3 class="article-body__section" id="section-are-tubing-mascaras-good-for-short-lashes"><span>Are Tubing Mascaras Good for Short Lashes?</span></h3><p>"Yes! Tubing mascaras can be particularly beneficial for short lashes. Unlike traditional mascaras, which coat lashes with pigment, tubing mascaras wrap each lash in lightweight tubes. This helps create a lengthened, defined appearance whilst delivering a smudge-resistant finish that lasts throughout the day. They're also easy to remove, helping to minimise rubbing and unnecessary stress on the lashes," explains <strong>RevitaLash Cosmetics. </strong></p><h3 class="article-body__section" id="section-how-do-i-stop-short-lashes-from-clumping"><span>How Do I Stop Short Lashes From Clumping?</span></h3><p><strong>RevitaLash Cosmetics says,</strong> "The key to avoiding clumping is to create an even base and apply mascara with a controlled technique. Start with a volumising mascara primer to help separate and define your lashes, and start application at the very base of your lashes, twirling the wand upward and outward to add definition without clumping."</p><h3 class="article-body__section" id="section-how-i-tested"><span>How I Tested</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="Ci5gBWiXaAmmapj5gqWTb9" name="best mascaras for short lashes" alt="A close-up shot of the best mascaras for short lashes" src="https://cdn.mos.cms.futurecdn.net/Ci5gBWiXaAmmapj5gqWTb9-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1500" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/brittanyelizadavy/" target="_blank">@brittanydavy</a>)</span></figcaption></figure><p>As someone with shorter lashes, I’ve tested a wide range of mascaras over the years. To decide which specific products would be classed as the best, I looked at each mascara’s ability to lengthen and volumise my eyelashes without clumping or feeling too heavy, as well as how long they lasted without flaking off. </p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/best-mascaras-for-short-lashes</link>
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                            <![CDATA[ Trust me. ]]>
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                                                                        <pubDate>Wed, 04 Nov 2026 07:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 04 Nov 2026 17:23:49 +0000</updated>
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                                                                                                                    <dc:creator><![CDATA[ Brittany Davy ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/6ktL66hJz4xANXLfUp6fCj-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;As WWW UK’s junior writer, Brittany focuses on creating compelling fashion, shopping and beauty content for site, and works closely with the Managing Editor on recurring columns and franchises. She has a passion for all things fashion, beauty and lifestyle related, but is particularly fond of fragrance, with a personal collection to rival any beauty editor&#039;s!&lt;br&gt;&lt;br&gt;Prior to Who What Wear, Brittany worked as the Shopping Assistant at Reach Plc and across a number of publications, including OK!, Notebook, S Mag and The Mirror. In this role, she was responsible for creating on-site beauty and fashion content, compiling shopping grids and filming and editing weekly video content for the brand’s social media account. &lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[A close-up shot of Brittany Davy wearing Refy&#039;s Lash Sculpt in black]]></media:description>                                                            <media:text><![CDATA[A close-up shot of Brittany Davy wearing Refy&#039;s Lash Sculpt in black]]></media:text>
                                <media:title type="plain"><![CDATA[A close-up shot of Brittany Davy wearing Refy&#039;s Lash Sculpt in black]]></media:title>
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                                <p>We all probably have a different idea of what constitutes the perfect <a href="https://www.whowhatwear.com/uk/best-mascaras">mascara</a>. But as someone who works in beauty (and who takes their eyelashes <em>very</em> seriously), I’ve tried a lot of mascaras in my time, from <a href="https://www.whowhatwear.com/best-high-street-mascara">high-street</a> buys to luxury splurges. Which means I have a pretty good idea about which products are worth the investment. And trust me when I say that the majority of them do not come short-lashes-approved.<br /><br />You see, as someone who has eyelashes that sit on the shorter side, I'm on a constant quest to make them look longer. And I’ve tried it all, from <a href="https://www.whowhatwear.com/uk/best-eyelash-curlers">eyelash curlers</a> and serums to lash lifts and extensions. But none of these products is as easy as a simple swipe of mascara. Regardless of whether I want a dramatic false-lash effect, a fluttery finish or just a little extra boost, a mascara that will <em>actually</em> lengthen and extend my eyelashes is at the top of my criteria. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="XZe3V6T3tywgTexstG2fQ9" name="best mascaras for short lashes" alt="A collage of junior writer Brittany Davy testing the best mascaras for short lashes" src="https://cdn.mos.cms.futurecdn.net/XZe3V6T3tywgTexstG2fQ9-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/brittanyelizadavy/" target="_blank">@brittanydavy</a>)</span></figcaption></figure><p>So if you also have short lashes or just want yours to be even longer, look no further, because I’ve rounded up the best mascaras to suit every budget, formula and finish preference, all of which have been tested by me to ensure they deliver the lengthening effect we're after. Keep scrolling to shop the seven best mascaras for short lashes.</p><h3 class="article-body__section" id="section-how-to-apply-mascara-on-short-lashes"><span>How to Apply Mascara on Short Lashes</span></h3><p><strong>The team at</strong><a href="https://www.revitalash.co.uk/blogs/routines/the-lash-prep-routine-that-helps-mascara-work-harder" target="_blank"><strong> RevitaLash Cosmetics</strong></a><strong> says</strong>, "The key to making short lashes look longer, fuller and more defined is to prepare them properly before applying mascara. </p><ol start="1"><li><strong>Start with clean lashes:</strong> Remove any leftover mascara, oil, dirt or makeup residue. Product build-up can prevent mascara from adhering evenly.</li><li><strong>Condition your lashes:</strong> Well-conditioned lashes are softer, more flexible and easier to work with, helping reduce stiffness and breakage.</li><li><strong>Apply a mascara primer:</strong> A primer creates a smooth, grippy base that helps enhance volume, definition and the appearance of length.</li><li><strong>Choose a </strong><a href="https://www.whowhatwear.com/best-lengthening-mascaras-uk"><strong>lengthening mascara</strong></a><strong>:</strong> Look for a formula that separates and defines individual lashes rather than simply adding thickness.</li><li><strong>Apply thin, even coats:</strong> Avoid applying too much product, as this can weigh down shorter lashes and lead to clumping.</li><li><strong>Focus on definition:</strong> Aim to coat each lash evenly to create a more elongated, lifted appearance.</li></ol><h3 class="article-body__section" id="section-the-best-mascaras-for-short-lashes-tried-and-tested"><span>The Best Mascaras for Short Lashes, Tried and Tested </span></h3><ul><li><strong>Best Overall Mascara for Short Lashes: </strong><a href="https://refybeauty.com/products/lash-sculpt">REFY Lash Sculpt Mascara, £22</a></li><li><strong>Best Luxury Mascara for Short Lashes: </strong><a href="https://www.boots.com/ysl-lash-clash-extreme-volume-mascara-in-overnoir-black-up-to-24hr-wear-8ml-10313029">YSL Lash Clash Mascara, £33</a></li><li><strong>Best Budget Mascara for Short Lashes: </strong><a href="https://www.boots.com/essence-lash-princess-false-lash-effect-mascara-12ml-10372645?">Essence Lash Princess Mascara, £4</a></li><li><strong>Best Tubing Mascara for Short Lashes: </strong><a href="https://www.beautypie.com/products/tubing-mascara?variant=48479785058487">Beauty Pie Wrap Star Mascara, £10</a></li><li><strong>Best Volumising Mascara for Short Lashes: </strong><a href="https://www.selfridges.com/GB/en/product/marc-jacobs-beauty-flashes-panoramic-volume-mascara-190ml_R04645941/#colour=1%20Onyx">Marc Jacobs Flashes Panoramic Mascara, £28</a></li></ul><h2 id="1-refy-lash-sculpt-mascara">1. REFY Lash Sculpt Mascara</h2>        <div class="featured_product_block featured_block_standard" data-id="f4847658-d738-11f1-b534-1d6b17bdf04c">            <a href="https://refybeauty.com/products/lash-sculpt" data-model-name="Lash Sculpt Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/BA3sZj5eSD4UAYfKfqhU7i.jpg" alt="REFY, Lash Sculpt Mascara" /><span class='featured__label standard__label'>Best Overall Mascara for Short Lashes </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>REFY</div>                                        <div class="featured__title">Lash Sculpt Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Finish: </strong>Lifting and lengthening<br /><br /><strong>Colour(s): </strong>Black and brown<br /><strong></strong><br /><strong>Tubing?: </strong>No</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Extremely lifting and lengthening effect</li><li class='list-item list-item-pros'>Features a unique, curved comb applicator that can reach every lash</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Not waterproof so may transfer if eyes are prone to watering </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="mpZGPs9KFasgX7fQxHF7s5" name="best-mascaras-for-short-lashes" alt="A close-up shot of the REFY Lash Sculpt Mascara" src="https://cdn.mos.cms.futurecdn.net/mpZGPs9KFasgX7fQxHF7s5-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: REFY Lash Sculpt Mascara)</span></figcaption></figure><p>I don’t think I’ve ever fallen in love with a product quite as quickly as <a href="https://www.whowhatwear.com/best-refy-makeup-products">Refy</a>’s Lash Sculpt. I first tried it when it launched back in 2024, and since then I’ve gone through at least four tubes. I use it on its own most of the time, but I’ve even started using it as a primer to lengthen my lashes before I go in with a traditional <a href="https://www.whowhatwear.com/beauty/makeup/best-volumising-mascaras">volumising mascara</a>. It has a uniquely curved wand that can reach even the hard-to-grab lashes and coats each strand without looking or feeling clumpy. It’s one of those products that I recommend to everyone, regardless of the lash look they prefer, because it genuinely caters to a wide range of lash types.</p><h2 id="2-ysl-lash-clash-extreme-volume-mascara">2. YSL Lash Clash Extreme Volume Mascara </h2>        <div class="featured_product_block featured_block_standard" data-id="f48473d8-d738-11f1-b3a8-d7a32bab9ea0">            <a href="https://www.boots.com/ysl-lash-clash-extreme-volume-mascara-in-overnoir-black-up-to-24hr-wear-8ml-10313029" data-model-name="Lash Clash Extreme Volume Mascara " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/EYqBg58z4pXzF8faZr9fDj.jpg" alt="Yves Saint Laurent, Lash Clash Extreme Volume Mascara" /><span class='featured__label standard__label'>Best Luxury Mascara for Short Lashes </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>YSL</div>                                        <div class="featured__title">Lash Clash Extreme Volume Mascara </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Finish: </strong>Extreme volumising and lengthening<br /><br /><strong>Colour(s): </strong>Black, brown, blue and purple<br /><strong></strong><br /><strong>Tubing?: </strong>No</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Long-wearing formula that resists flaking and smudging</li><li class='list-item list-item-pros'>Gives a dramatic, flase-lash effect</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Can feel slightly heavy if too much is applied</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="K3F9kHLs6c6q6St8mWPMN5" name="best-mascaras-for-short-lashes" alt="A close-up shot of the YSL Lash Clash Extreme Volume Mascara" src="https://cdn.mos.cms.futurecdn.net/K3F9kHLs6c6q6St8mWPMN5-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: YSL Lash Clash Extreme Volume Mascara )</span></figcaption></figure><p>With the promise of adding up to 200% of volume to the lashes, YSL Lash Clash mascara is well worth the investment. The large tapered wand can easily reach the span of my lashes, making it an ideal swipe-and-go product that doesn’t require too much precision to look good. It lengthens the lashes to give that false lash effect I love for evenings out, but it also works for an everyday natural look if you use a slightly lighter hand. It can feel heavy if overdone; however, I still find it easy to build up, making it ideal if you want that dramatic effect.</p><h2 id="3-essence-lash-princess-false-lash-effect-mascara">3. Essence Lash Princess False Lash Effect Mascara</h2>        <div class="featured_product_block featured_block_standard" data-id="f484743c-d738-11f1-9d68-69777b0d2e49">            <a href="https://www.boots.com/essence-lash-princess-false-lash-effect-mascara-12ml-10372645" data-model-name="Lash Princess False Lash Effect Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/XuTZpJn5jHxSCCYCkYH2y4.jpg" alt="essence, Lash Princess False Lash Effect Mascara" /><span class='featured__label standard__label'>Best Affordable Mascara for Short Lashes </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>essence</div>                                        <div class="featured__title">Lash Princess False Lash Effect Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Finish: </strong>Lengthening and false-effect<br /><strong></strong><br /><strong>Colour(s): </strong>Black and black-brown<br /><strong></strong><br /><strong>Tubing?: </strong>No</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Delivers length and a false-lash effect on a budget</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Can smudge on eyes prone to watering</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="9ySCdpt8K3hucVjK27fUY5" name="best-mascaras-for-short-lashes" alt="A close-up shot of the  essence Lash Princess False Lash-Effect Mascara" src="https://cdn.mos.cms.futurecdn.net/9ySCdpt8K3hucVjK27fUY5-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: essence Lash Princess False Lash-Effect Mascara)</span></figcaption></figure><p>I can be somewhat of a mascara snob, but Essence’s Lash Princess Mascara is a budget buy that I’ll never shy away from recommending. Not only does it give me the most incredible amount of volume and length, but at just £4, it rivals several mascaras on the high-end market. It has a tapered brush that helps to separate and fan out the lashes without clumping. My only note would be to make sure it dries down properly, as it can smudge easily. However, I simply leave it for a few minutes before going in with a <a href="https://www.whowhatwear.com/uk/best-setting-sprays">setting spray</a>, and it lasts all day without budging.</p><h2 id="4-beauty-pie-wrap-star-tubing-mascara">4. Beauty Pie Wrap Star Tubing Mascara</h2>        <div class="featured_product_block featured_block_standard" data-id="f48474dc-d738-11f1-be11-5f4c2021f6fe">            <a href="https://www.beautypie.com/products/tubing-mascara?" data-model-name="Wrap Star No-Smudge Tubing Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/CxHCphMvaQArNYGYMrAVe8.jpg" alt="Beauty Pie, Wrap Star No-Smudge Tubing Mascara" /><span class='featured__label standard__label'>Best Tubing Mascara for Short Lashes </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Beauty Pie</div>                                        <div class="featured__title">Wrap Star No-Smudge Tubing Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em>Price shown is members' price.</em><br /><br /><strong>Finish: </strong>Fluttery and lengthening<br /><br /><strong>Colour(s): </strong>Black and brown<br /><strong></strong><br /><strong>Tubing?: </strong>Yes</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Lengthens and volumises without smudging</li><li class='list-item list-item-pros'>Tubing formula makes it very easy to remove</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>You need to be a member to access the cheaper price</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="UuQMQgGpxew52WoScL9rb5" name="best-mascaras-for-short-lashes" alt="A close-up shot of the Beauty Pie Wrap Star Tubing Mascara" src="https://cdn.mos.cms.futurecdn.net/UuQMQgGpxew52WoScL9rb5-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Beauty Pie Wrap Star Tubing Mascara)</span></figcaption></figure><p>If <a href="https://www.whowhatwear.com/beauty/makeup/best-smudge-proof-mascara">smudging</a> and flaking are problems that you run into when finding a mascara that works for short lashes, then a <a href="https://www.whowhatwear.com/beauty/makeup/best-tubing-mascaras">tubing mascara</a> is your best bet. And the most lengthening I’ve tried by far is <a href="https://www.whowhatwear.com/best-beauty-pie-products">Beauty Pie</a>’s Wrap Star Mascara. It uses flexible polymers to wrap around each lash strand, meaning it lasts longer without smudging off, but also delivers the length, volume and curl my shorter eyelashes require. </p><p>Not to mention, like all tubing mascaras, it’s incredibly easy to remove in the evenings with a small cotton pad and a dash of warm water. The only setback is that you do need to sign up for Beauty Pie’s membership to shop the product at the discounted price; however, the product is so good that I’d happily pay the £17 non-members pay for it as well. </p><h2 id="5-marc-jacobs-flashes-panoramic-volume-mascara">5. Marc Jacobs Flashes Panoramic Volume Mascara</h2>        <div class="featured_product_block featured_block_standard" data-id="f4847540-d738-11f1-b5e8-217f30373c75">            <a href="https://www.selfridges.com/GB/en/product/marc-jacobs-beauty-flashes-panoramic-volume-mascara-190ml_R04645941/" data-model-name="Flashes Panoramic Volume Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/RpjaQj2WtyU2EWqXh2sGKF.jpg" alt="MARC JACOBS BEAUTY, Flashes Panoramic Volume Mascara" /><span class='featured__label standard__label'>Best Volumising Mascara for Short Lashes </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MARC JACOBS BEAUTY</div>                                        <div class="featured__title">Flashes Panoramic Volume Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Finish: </strong>Volumising and lengthening <br /><strong></strong><br /><strong>Colour(s): </strong>Black, brown and blue<br /><strong></strong><br /><strong>Tubing?: </strong>No</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Catches every lash for a panoramic, wide-eyed look without clumping</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Formula takes a while to dry down completely which can cause it to smudge </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="QK5Wo6uJ4wdPKtL2hem3X5" name="best-mascaras-for-short-lashes" alt="A close-up shot of the Marc Jacobs Flashes Panoramic Volume Mascara" src="https://cdn.mos.cms.futurecdn.net/QK5Wo6uJ4wdPKtL2hem3X5-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Marc Jacobs Flashes Panoramic Volume Mascara)</span></figcaption></figure><p><a href="https://www.whowhatwear.com/beauty/makeup/best-marc-jacobs-beauty-products">Marc Jacobs</a>' Flashes Panoramic Volume Mascara is not advertised as a lengthening mascara; however, it delivers on both length and volume, making me reach for it time and time again. It gives me a flattering fanned-out, widening effect that makes my eyes look larger and earns me compliments each and every time. It’s easy to build up without clumping or feeling heavy, and I can’t not mention just how cute the packaging is. It does take a bit longer to dry down than other products; however, its ability to elongate, volumise and curl my lashes makes it well worth those extra few minutes of waiting.</p><h2 id="6-iconic-london-triple-threat-mascara">6. ICONIC London Triple Threat Mascara</h2>        <div class="featured_product_block featured_block_standard" data-id="f4847374-d738-11f1-b297-a50598420186">            <a href="https://www.boots.com/iconic-london-triple-threat-mascara-black--10280468" data-model-name="Triple Threat Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/bkr7myQVHUacucBLhbsuoH.jpg" alt="Iconic London, Triple Threat Mascara" /><span class='featured__label standard__label'>Best Lifting Mascara for Short Lashes </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Iconic London</div>                                        <div class="featured__title">Triple Threat Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Finish: </strong>Lengthening and lifting<br /><br /><strong>Colour(s): </strong>Black and brown<br /><strong></strong><br /><strong>Tubing?: </strong>No</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Has a thin wand that can easily grab hard-to-reach lashes</li><li class='list-item list-item-pros'>Can be layered without clumping </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Not the best for a volumising look</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="zyGhaANynNRNAsUxWGspe5" name="best-mascaras-for-short-lashes" alt="A close-up shot of the ICONIC London Triple Threat Mascara" src="https://cdn.mos.cms.futurecdn.net/zyGhaANynNRNAsUxWGspe5-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit:  ICONIC London Triple Threat Mascara)</span></figcaption></figure><p>Sometimes when you think you have short lashes, what you actually need is to lift them for them to reach their full potential. And Iconic London’s Triple Threat mascara is a weightless formula that keeps eyelashes lifted and lengthened. It’s extremely natural, so if you’re looking for that false-lash effect, this is not the product for you. However, it’s perfect for that <a href="https://www.whowhatwear.com/beauty/makeup/best-no-makeup-makeup-products">"no makeup" makeup</a> look that I want on most days. </p><h2 id="7-kevyn-aucoin-the-volume-mascara">7. Kevyn Aucoin The Volume Mascara </h2>        <div class="featured_product_block featured_block_standard" data-id="f48475fe-d738-11f1-8c26-8dff6f7c0dad">            <a href="https://www.sephora.co.uk/p/kevyn-aucoin-the-volume-mascara-rich-pitch-black" data-model-name="The Volume Mascara " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/877WzYspCnpXbygHWSVMmK.jpg" alt="Kevyn Aucoin, The Volume Mascara" /><span class='featured__label standard__label'>Best Defining Mascara for Short Lashes </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kevyn Aucoin</div>                                        <div class="featured__title">The Volume Mascara </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Finish: </strong>Defining and lengthening<br /><strong></strong><br /><strong>Colour(s): </strong>Black<br /><br /><strong>Tubing?: </strong>Yes</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>The applicator can reach every lash</li><li class='list-item list-item-pros'>Smudge- and flake-free formula</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Might be too subtle for those that prefer a more dramatic look</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="MjniuVRujgoQuMkpmqaKq5" name="best-mascaras-for-short-lashes" alt="A close-up shot of the Kevyn Aucoin the Volume Mascara" src="https://cdn.mos.cms.futurecdn.net/MjniuVRujgoQuMkpmqaKq5-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Kevyn Aucoin the Volume Mascara)</span></figcaption></figure><p>Most mascaras can't get to the shorter lashes to separate them, so I always turn to Kevyn Aucoin’s Volume Mascara as my first step. Despite the name, it’s <em>not</em> the most volumising one in my collection, but its thin wand and tubing formula means it can get to these hard-to-reach lashes and coat them to separate and lengthen them. It’s extremely natural, having the most subtle effect in this roundup; however, it’s perfect on those days I want a "my lashes but better" look. And on those days when I want a more dramatic, false lash look, it’s a great first-step mascara to get my lashes elongated before I go in with a more volumising formula.</p><h3 class="article-body__section" id="section-are-tubing-mascaras-good-for-short-lashes"><span>Are Tubing Mascaras Good for Short Lashes?</span></h3><p>"Yes! Tubing mascaras can be particularly beneficial for short lashes. Unlike traditional mascaras, which coat lashes with pigment, tubing mascaras wrap each lash in lightweight tubes. This helps create a lengthened, defined appearance whilst delivering a smudge-resistant finish that lasts throughout the day. They're also easy to remove, helping to minimise rubbing and unnecessary stress on the lashes," explains <strong>RevitaLash Cosmetics. </strong></p><h3 class="article-body__section" id="section-how-do-i-stop-short-lashes-from-clumping"><span>How Do I Stop Short Lashes From Clumping?</span></h3><p><strong>RevitaLash Cosmetics says,</strong> "The key to avoiding clumping is to create an even base and apply mascara with a controlled technique. Start with a volumising mascara primer to help separate and define your lashes, and start application at the very base of your lashes, twirling the wand upward and outward to add definition without clumping."</p><h3 class="article-body__section" id="section-how-i-tested"><span>How I Tested</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="Ci5gBWiXaAmmapj5gqWTb9" name="best mascaras for short lashes" alt="A close-up shot of the best mascaras for short lashes" src="https://cdn.mos.cms.futurecdn.net/Ci5gBWiXaAmmapj5gqWTb9-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1500" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/brittanyelizadavy/" target="_blank">@brittanydavy</a>)</span></figcaption></figure><p>As someone with shorter lashes, I’ve tested a wide range of mascaras over the years. To decide which specific products would be classed as the best, I looked at each mascara’s ability to lengthen and volumise my eyelashes without clumping or feeling too heavy, as well as how long they lasted without flaking off. </p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ I Light a Candle Every Single Evening—These 7 Winter Scents Feel Like a Cosy Escape ]]></title>
                                                                                                <dc:content><![CDATA[ <p>If there's one thing I love in winter, it's a cosy night in. Whilst I'll happily spend all my summer evenings out with friends, as soon as the weather gets colder, I'm ready to put on my favourite PJs, curl up on the couch under my softest blanket and watch Christmas films on repeat (yes, even in November). Nothing elevates my night more than lighting a luxury <a href="https://www.whowhatwear.com/uk/best-candles">candle</a> to create a little ambience, which is why I've accumulated quite a collection of scents. From <a href="https://www.whowhatwear.com/uk/best-diptyque-perfumes">Diptyque</a> to <a href="https://www.whowhatwear.com/uk/best-jo-malone-perfumes">Jo Malone London</a>, my candle cupboard looks very impressive this winter, and I've found myself lighting one every single evening.  </p><p>However, if you were to ask me about the best winter candles that will make your home smell like a cosy escape this season, there's only a handful I'd actually recommend. As someone who always has a candle burning, I've become quite fussy when it comes to shopping for scents. I want a candle that looks chic, smells incredible, lasts a long time and fills my entire living room with its cosy aroma. Below, you'll find the seven best winter candles that deliver on all fronts.</p><h2 id="the-best-winter-candles-tried-and-tested">The Best Winter Candles, Tried and Tested</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="T42QB8MvUn4AGKrb3DV2XM" name="winter candles 2026" alt="Deputy beauty editor Grace Lindsay testing the best winter candles for 2026" src="https://cdn.mos.cms.futurecdn.net/T42QB8MvUn4AGKrb3DV2XM-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a>)</span></figcaption></figure><ul><li><strong>Best Overall:</strong> <a href="https://www.lookfantastic.com/p/the-white-company-winter-signature-candle-140g/15660462/" target="_blank">The White Company Winter, £25</a></li><li><strong>Best Cosy Scent:</strong> <a href="https://www.spacenk.com/uk/fragrance/home-fragrance/candle/feu-de-bois-classic-candle-190g-MUK200062731.html" target="_blank">Diptyque Feu de Bois, £63</a></li><li><strong>Best Affordable Candle:</strong> <a href="https://www.marksandspencer.com/warmth-3-wick-candle/p/hbp60780852" target="_blank">M&amp;S Apothecary Warmth, £20</a></li><li><strong>Best 3-Wick Candle:</strong> <a href="https://www.boots.com/neom-wellbeing-cosy-nights-3-wick-candle-420g-10396057" target="_blank">Neom Cosy Nights, £58</a></li><li><strong>Best Luxury Candle:</strong> <a href="https://www.lookfantastic.com/p/jo-malone-london-velvet-rose-oud-cologne-intense-classic-candle-200g/14198304/" target="_blank">Jo Malone London Velvet Rose &amp; Oud, £70</a></li></ul><h3 class="article-body__section" id="section-1-the-white-company-winter"><span>1. The White Company Winter</span></h3>        <div class="featured_product_block featured_block_standard" data-id="0e6d903c-d6c5-11f1-9dbb-215024aef33c">            <a href="https://www.lookfantastic.com/p/the-white-company-winter-signature-candle-140g/15660462/" data-model-name="Winter Signature Candle" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/WX87quGfxa79tjgpVtzFhj.webp" alt="The White Company Winter Signature Candle 140g" /><span class='featured__label standard__label'>Best overall</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>The White Company</div>                                        <div class="featured__title">Winter Signature Candle</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Cinnamon, clove, orange</p><p>Let's start with a classic. I bring this candle out every single winter, and the minute I light it, I know the new season has begun. The chic, timeless vessel holds a spicy, rich, fragrant blend of cinnamon, clove and orange that works just as well in the festive season as it does in the other winter months. What I like about this scent is that although it has warm, cosy undertones, hints of orange keep it feeling fresh and light. Even when this candle isn't lit, I can still smell the welcoming aroma filling my home.  </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-2-diptyque-feu-de-bois"><span>2. Diptyque Feu de Bois</span></h3>        <div class="featured_product_block featured_block_standard" data-id="7206b362-d6c5-11f1-8e4f-19c979877458">            <a href="https://www.spacenk.com/uk/fragrance/home-fragrance/candle/feu-de-bois-classic-candle-190g-MUK200062731.html" data-model-name="Feu De Bois Classic Candle" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zoiyWQ6kLPWeWmvBe9482C.jpg" alt="Diptyque Feu De Bois Classic Candle 190g 190g" /><span class='featured__label standard__label'>Best cosy scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Diptyque</div>                                        <div class="featured__title">Feu De Bois Classic Candle</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Woody, smokey notes</p><p>I don't have a fireplace in my living room, but this candle makes me feel like I do. The woody, smokey aroma is so powerful that when I light it, I can almost hear a log fire crackling in the distance. It feels so cosy and makes me nostalgic for cold November evenings spent watching Bonfire Night fireworks displays with my family. It's an incredibly special scent I look forward to burning every winter. </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-3-m-s-apothecary-warmth"><span>3. M&amp;S Apothecary Warmth</span></h3>        <div class="featured_product_block featured_block_standard" data-id="3bbd33fc-d6c6-11f1-8cac-5f4dac13014a">            <a href="https://www.marksandspencer.com/warmth-3-wick-candle/p/hbp60780852" data-model-name="Apothecary Warmth 3 Wick Candle" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:0,l:0,cw:1920,ch:1920,q:80/Vst7PiPVfbAVd746LuT2kd.jpg" alt="Warmth 3 Wick Candle" /><span class='featured__label standard__label'>Best affordable candle</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>M&amp;S</div>                                        <div class="featured__title">Apothecary Warmth 3 Wick Candle</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Cardamom, cinnamon leaf, sandalwood</p><p>This M&amp;S candle is great value for money and smells <em>way</em> more expensive than its £20 price tag. The three-wick design is ideal for displaying on your coffee table, and the elegant brown vessel looks ultra luxe. Of course, the scent itself is the biggest selling point, and if you've already smelt the brand's best-selling Warmth perfume, then you'll love it. It's woody and spicy, with a smooth sandalwood base that envelops the senses.  </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-4-neom-cosy-nights"><span>4. Neom Cosy Nights</span></h3>        <div class="featured_product_block featured_block_standard" data-id="3bbd34ce-d6c6-11f1-93ed-7f1f0cfd9dde">            <a href="https://www.boots.com/neom-wellbeing-cosy-nights-3-wick-candle-420g-10396057" data-model-name="Cosy Nights 3 Wick Candle" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/FDZg2NnFezdVz8PnRteBKn.webp" alt="Neom Wellbeing Cosy Nights 3 Wick Candle 420g" /><span class='featured__label standard__label'>Best 3-wick candle</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Neom</div>                                        <div class="featured__title">Cosy Nights 3 Wick Candle</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Sandalwood, frankincense, nutmeg</p><p>As mentioned, I love a cosy night in, so this candle speaks to me on a spiritual level. It was the unique vessel that first caught my attention, but once I'd smelt it, I was immediately sold. It feels a little festive thanks to hints of frankincense and nutmeg, but overall it feels <a href="https://www.whowhatwear.com/uk/woody-perfumes">woody</a> and warm, like cuddling up with your favourite person for a night in front of the fire.  </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-5-jo-malone-london-velvet-rose-oud"><span>5. Jo Malone London Velvet Rose &amp; Oud</span></h3>        <div class="featured_product_block featured_block_standard" data-id="3bbd3596-d6c6-11f1-b4e8-ed6be2c710f9">            <a href="https://www.lookfantastic.com/p/jo-malone-london-velvet-rose-oud-cologne-intense-classic-candle-200g/14198304/" data-model-name="Velvet Rose &amp; Oud Cologne Intense Classic Candle" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:487,l:0,cw:1500,ch:1500,q:80/yZGMMbe6R9SGBe8XhiyHPA.webp" alt="Jo Malone London Velvet Rose &amp; Oud Cologne Intense Classic Candle 200g" /><span class='featured__label standard__label'>Best luxury candle</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Jo Malone London</div>                                        <div class="featured__title">Velvet Rose &amp; Oud Cologne Intense Classic Candle</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Clove, rose, oud</p><p>If you're after a <a href="https://www.whowhatwear.com/uk/best-luxury-perfumes-for-her">luxury scent</a>, you can't go wrong with Jo Malone London, and my top choice for the autumn <em>and</em> winter months is Velvet Rose &amp; Oud. The sleek, stylish vessel holds an intoxicating <a href="https://www.whowhatwear.com/uk/best-floral-perfumes">floral aroma</a> that fills your entire home with the rich notes of rose and oud. It smells just as opulent as it looks, and I've already gifted it to three other people this season. </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-6-beauty-pie-rose-libertine"><span>6. Beauty Pie Rose Libertine</span></h3>        <div class="featured_product_block featured_block_standard" data-id="b17600f0-d6c7-11f1-83ac-eb66756cfabc">            <a href="https://www.beautypie.com/products/luxury-scented-candle-rose-libertine" data-model-name="Rose Libertine Luxury Scented Candle" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/RrBG2nPSkg4TnaLnfeH6bn.jpg" alt="Beauty Pie Rose Libertine Luxury Scented Candle" /><span class='featured__label standard__label'>Best expensive-smelling scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Beauty Pie</div>                                        <div class="featured__title">Rose Libertine Luxury Scented Candle</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em>Price shown is members' price.</em></p><p><strong>Key notes:</strong> Rose, saffron, patchouli</p><p>Speaking of <a href="https://www.whowhatwear.com/uk/best-rose-perfumes">rose scents</a>, Beauty Pie describes this candle as a "sophisticated take on a winter rose," and I couldn't agree more. The floral aroma is warm and sweet, but it has an earthy, woody edge that reminds me of cosy walks bundled up in my finest winter coat. </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-7-space-nk-winter-pine"><span>7. Space NK Winter Pine</span></h3>        <div class="featured_product_block featured_block_standard" data-id="6533411e-d6cf-11f1-8c92-d72457729f15">            <a href="https://www.spacenk.com/uk/fragrance/home-fragrance/candle/winter-pine-candle-190g-UK200065658.html" data-model-name="Winter Pine Candle" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/UteXSjdPjfdGRNV7cD3MQG.jpg" alt="Space Nk Winter Pine Candle 190g" /><span class='featured__label standard__label'>Best fresh scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Space NK</div>                                        <div class="featured__title">Winter Pine Candle</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Pine, eucalyptus, rosemary, jasmine</p><p>I usually gravitate towards cosy scents at this time of year, but I love lighting this Space NK candle on a Sunday when my flat is fresh and clean for the week ahead. The invigorating aroma of pine and eucalyptus smells like a crisp winter's day when the first dusting of snow has just started to fall. </p></p>                </div>                            </div>        </div><h2 id="why-trust-us">Why Trust Us</h2><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/fragrance/best-winter-candles-2026</link>
                                                                            <description>
                            <![CDATA[ From Diptyque to M&S. ]]>
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                                                                        <pubDate>Tue, 03 Nov 2026 07:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 03 Nov 2026 14:09:38 +0000</updated>
                                                                                                                                            <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/mpKK57mDqkbZyyDadeyt5n-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Grace Lindsay is the deputy beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow. &lt;/p&gt;&lt;p&gt;As Who What Wear UK&#039;s deputy beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season. She has a particular love for fragrances, and has built up quite the collection of luxury perfumes and candles over the years. As well as writing beauty articles, Grace loves creating content for WWW UK&#039;s social channels, and is always sharing her latest beauty finds with readers. &lt;/p&gt;&lt;p&gt;When she&#039;s not filming videos, interviewing celebrities or typing away at her laptop, she will most likely be found scrolling on TikTok, doing a face mask or catching up on her never-ending list of books to read.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Rosie Huntington-Whiteley in a snowy winter cabin]]></media:description>                                                            <media:text><![CDATA[Rosie Huntington-Whiteley in a snowy winter cabin]]></media:text>
                                <media:title type="plain"><![CDATA[Rosie Huntington-Whiteley in a snowy winter cabin]]></media:title>
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                                <p>If there's one thing I love in winter, it's a cosy night in. Whilst I'll happily spend all my summer evenings out with friends, as soon as the weather gets colder, I'm ready to put on my favourite PJs, curl up on the couch under my softest blanket and watch Christmas films on repeat (yes, even in November). Nothing elevates my night more than lighting a luxury <a href="https://www.whowhatwear.com/uk/best-candles">candle</a> to create a little ambience, which is why I've accumulated quite a collection of scents. From <a href="https://www.whowhatwear.com/uk/best-diptyque-perfumes">Diptyque</a> to <a href="https://www.whowhatwear.com/uk/best-jo-malone-perfumes">Jo Malone London</a>, my candle cupboard looks very impressive this winter, and I've found myself lighting one every single evening.  </p><p>However, if you were to ask me about the best winter candles that will make your home smell like a cosy escape this season, there's only a handful I'd actually recommend. As someone who always has a candle burning, I've become quite fussy when it comes to shopping for scents. I want a candle that looks chic, smells incredible, lasts a long time and fills my entire living room with its cosy aroma. Below, you'll find the seven best winter candles that deliver on all fronts.</p><h2 id="the-best-winter-candles-tried-and-tested">The Best Winter Candles, Tried and Tested</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="T42QB8MvUn4AGKrb3DV2XM" name="winter candles 2026" alt="Deputy beauty editor Grace Lindsay testing the best winter candles for 2026" src="https://cdn.mos.cms.futurecdn.net/T42QB8MvUn4AGKrb3DV2XM-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a>)</span></figcaption></figure><ul><li><strong>Best Overall:</strong> <a href="https://www.lookfantastic.com/p/the-white-company-winter-signature-candle-140g/15660462/" target="_blank">The White Company Winter, £25</a></li><li><strong>Best Cosy Scent:</strong> <a href="https://www.spacenk.com/uk/fragrance/home-fragrance/candle/feu-de-bois-classic-candle-190g-MUK200062731.html" target="_blank">Diptyque Feu de Bois, £63</a></li><li><strong>Best Affordable Candle:</strong> <a href="https://www.marksandspencer.com/warmth-3-wick-candle/p/hbp60780852" target="_blank">M&amp;S Apothecary Warmth, £20</a></li><li><strong>Best 3-Wick Candle:</strong> <a href="https://www.boots.com/neom-wellbeing-cosy-nights-3-wick-candle-420g-10396057" target="_blank">Neom Cosy Nights, £58</a></li><li><strong>Best Luxury Candle:</strong> <a href="https://www.lookfantastic.com/p/jo-malone-london-velvet-rose-oud-cologne-intense-classic-candle-200g/14198304/" target="_blank">Jo Malone London Velvet Rose &amp; Oud, £70</a></li></ul><h3 class="article-body__section" id="section-1-the-white-company-winter"><span>1. The White Company Winter</span></h3>        <div class="featured_product_block featured_block_standard" data-id="0e6d903c-d6c5-11f1-9dbb-215024aef33c">            <a href="https://www.lookfantastic.com/p/the-white-company-winter-signature-candle-140g/15660462/" data-model-name="Winter Signature Candle" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/WX87quGfxa79tjgpVtzFhj.webp" alt="The White Company Winter Signature Candle 140g" /><span class='featured__label standard__label'>Best overall</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>The White Company</div>                                        <div class="featured__title">Winter Signature Candle</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Cinnamon, clove, orange</p><p>Let's start with a classic. I bring this candle out every single winter, and the minute I light it, I know the new season has begun. The chic, timeless vessel holds a spicy, rich, fragrant blend of cinnamon, clove and orange that works just as well in the festive season as it does in the other winter months. What I like about this scent is that although it has warm, cosy undertones, hints of orange keep it feeling fresh and light. Even when this candle isn't lit, I can still smell the welcoming aroma filling my home.  </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-2-diptyque-feu-de-bois"><span>2. Diptyque Feu de Bois</span></h3>        <div class="featured_product_block featured_block_standard" data-id="7206b362-d6c5-11f1-8e4f-19c979877458">            <a href="https://www.spacenk.com/uk/fragrance/home-fragrance/candle/feu-de-bois-classic-candle-190g-MUK200062731.html" data-model-name="Feu De Bois Classic Candle" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zoiyWQ6kLPWeWmvBe9482C.jpg" alt="Diptyque Feu De Bois Classic Candle 190g 190g" /><span class='featured__label standard__label'>Best cosy scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Diptyque</div>                                        <div class="featured__title">Feu De Bois Classic Candle</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Woody, smokey notes</p><p>I don't have a fireplace in my living room, but this candle makes me feel like I do. The woody, smokey aroma is so powerful that when I light it, I can almost hear a log fire crackling in the distance. It feels so cosy and makes me nostalgic for cold November evenings spent watching Bonfire Night fireworks displays with my family. It's an incredibly special scent I look forward to burning every winter. </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-3-m-s-apothecary-warmth"><span>3. M&amp;S Apothecary Warmth</span></h3>        <div class="featured_product_block featured_block_standard" data-id="3bbd33fc-d6c6-11f1-8cac-5f4dac13014a">            <a href="https://www.marksandspencer.com/warmth-3-wick-candle/p/hbp60780852" data-model-name="Apothecary Warmth 3 Wick Candle" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:0,l:0,cw:1920,ch:1920,q:80/Vst7PiPVfbAVd746LuT2kd.jpg" alt="Warmth 3 Wick Candle" /><span class='featured__label standard__label'>Best affordable candle</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>M&amp;S</div>                                        <div class="featured__title">Apothecary Warmth 3 Wick Candle</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Cardamom, cinnamon leaf, sandalwood</p><p>This M&amp;S candle is great value for money and smells <em>way</em> more expensive than its £20 price tag. The three-wick design is ideal for displaying on your coffee table, and the elegant brown vessel looks ultra luxe. Of course, the scent itself is the biggest selling point, and if you've already smelt the brand's best-selling Warmth perfume, then you'll love it. It's woody and spicy, with a smooth sandalwood base that envelops the senses.  </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-4-neom-cosy-nights"><span>4. Neom Cosy Nights</span></h3>        <div class="featured_product_block featured_block_standard" data-id="3bbd34ce-d6c6-11f1-93ed-7f1f0cfd9dde">            <a href="https://www.boots.com/neom-wellbeing-cosy-nights-3-wick-candle-420g-10396057" data-model-name="Cosy Nights 3 Wick Candle" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/FDZg2NnFezdVz8PnRteBKn.webp" alt="Neom Wellbeing Cosy Nights 3 Wick Candle 420g" /><span class='featured__label standard__label'>Best 3-wick candle</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Neom</div>                                        <div class="featured__title">Cosy Nights 3 Wick Candle</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Sandalwood, frankincense, nutmeg</p><p>As mentioned, I love a cosy night in, so this candle speaks to me on a spiritual level. It was the unique vessel that first caught my attention, but once I'd smelt it, I was immediately sold. It feels a little festive thanks to hints of frankincense and nutmeg, but overall it feels <a href="https://www.whowhatwear.com/uk/woody-perfumes">woody</a> and warm, like cuddling up with your favourite person for a night in front of the fire.  </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-5-jo-malone-london-velvet-rose-oud"><span>5. Jo Malone London Velvet Rose &amp; Oud</span></h3>        <div class="featured_product_block featured_block_standard" data-id="3bbd3596-d6c6-11f1-b4e8-ed6be2c710f9">            <a href="https://www.lookfantastic.com/p/jo-malone-london-velvet-rose-oud-cologne-intense-classic-candle-200g/14198304/" data-model-name="Velvet Rose &amp; Oud Cologne Intense Classic Candle" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:487,l:0,cw:1500,ch:1500,q:80/yZGMMbe6R9SGBe8XhiyHPA.webp" alt="Jo Malone London Velvet Rose &amp; Oud Cologne Intense Classic Candle 200g" /><span class='featured__label standard__label'>Best luxury candle</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Jo Malone London</div>                                        <div class="featured__title">Velvet Rose &amp; Oud Cologne Intense Classic Candle</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Clove, rose, oud</p><p>If you're after a <a href="https://www.whowhatwear.com/uk/best-luxury-perfumes-for-her">luxury scent</a>, you can't go wrong with Jo Malone London, and my top choice for the autumn <em>and</em> winter months is Velvet Rose &amp; Oud. The sleek, stylish vessel holds an intoxicating <a href="https://www.whowhatwear.com/uk/best-floral-perfumes">floral aroma</a> that fills your entire home with the rich notes of rose and oud. It smells just as opulent as it looks, and I've already gifted it to three other people this season. </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-6-beauty-pie-rose-libertine"><span>6. Beauty Pie Rose Libertine</span></h3>        <div class="featured_product_block featured_block_standard" data-id="b17600f0-d6c7-11f1-83ac-eb66756cfabc">            <a href="https://www.beautypie.com/products/luxury-scented-candle-rose-libertine" data-model-name="Rose Libertine Luxury Scented Candle" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/RrBG2nPSkg4TnaLnfeH6bn.jpg" alt="Beauty Pie Rose Libertine Luxury Scented Candle" /><span class='featured__label standard__label'>Best expensive-smelling scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Beauty Pie</div>                                        <div class="featured__title">Rose Libertine Luxury Scented Candle</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em>Price shown is members' price.</em></p><p><strong>Key notes:</strong> Rose, saffron, patchouli</p><p>Speaking of <a href="https://www.whowhatwear.com/uk/best-rose-perfumes">rose scents</a>, Beauty Pie describes this candle as a "sophisticated take on a winter rose," and I couldn't agree more. The floral aroma is warm and sweet, but it has an earthy, woody edge that reminds me of cosy walks bundled up in my finest winter coat. </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-7-space-nk-winter-pine"><span>7. Space NK Winter Pine</span></h3>        <div class="featured_product_block featured_block_standard" data-id="6533411e-d6cf-11f1-8c92-d72457729f15">            <a href="https://www.spacenk.com/uk/fragrance/home-fragrance/candle/winter-pine-candle-190g-UK200065658.html" data-model-name="Winter Pine Candle" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/UteXSjdPjfdGRNV7cD3MQG.jpg" alt="Space Nk Winter Pine Candle 190g" /><span class='featured__label standard__label'>Best fresh scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Space NK</div>                                        <div class="featured__title">Winter Pine Candle</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Pine, eucalyptus, rosemary, jasmine</p><p>I usually gravitate towards cosy scents at this time of year, but I love lighting this Space NK candle on a Sunday when my flat is fresh and clean for the week ahead. The invigorating aroma of pine and eucalyptus smells like a crisp winter's day when the first dusting of snow has just started to fall. </p></p>                </div>                            </div>        </div><h2 id="why-trust-us">Why Trust Us</h2><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ I Asked a Celebrity Manicurist for November Nail Ideas—6 Colours She Told Me to Try ]]></title>
                                                                                                <dc:content><![CDATA[ <p>I can't believe it's already November. Time is flying by, but here at Who What Wear UK, we are always one step ahead of the trends. As a beauty editor, I'm constantly talking to the latest experts in skin, hair, makeup, and nails, and last week I chatted with <strong>celebrity manicurist </strong><a href="https://www.instagram.com/amistreets/" target="_blank"><strong>Ami Streets</strong></a> about all things November <a href="https://www.whowhatwear.com/beauty/nails/nail-colour-trends-2026">nail colours</a>. </p><p>A new month means there's plenty of new <a href="https://www.whowhatwear.com/beauty/nails/nail-trends-2026">nail trends</a> to discover, from rich, earthy tones to unexpected pops of colour. Below, <strong>Streets</strong> breaks down the most sought-after shades for November, and I have to say, I think they are some of my favourite nail colours of all time. </p><p>Whether you're stuck on what to go for at your next appointment, or want some inspiration before doing an at-home manicure, I highly suggest you keep on scrolling for an expert's take on the biggest November nail shades. </p><h2 id="6-november-nail-colours-recommended-by-an-expert">6 November Nail Colours, Recommended by an Expert</h2><h3 class="article-body__section" id="section-1-deep-olive-green"><span>1. Deep Olive Green</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="mYzqpEkXjKDWjiBJdhwCcC" name="deep olive green nails" alt="A collage featuring an olive green manicure and a woman wearing olive green trousers" src="https://cdn.mos.cms.futurecdn.net/mYzqpEkXjKDWjiBJdhwCcC-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/Cq5AfxnNEsL/" target="_blank">@buffcs</a>, <a href="https://www.instagram.com/annabelrosendahl/p/DezEmyNiEMj/" target="_blank">@annabelrosendahl</a>)</span></figcaption></figure><p>My winter wardrobe is already full of <a href="https://www.whowhatwear.com/olive-green-nail-trend">olive green</a> tones, and now I can't wait to match my outfits to my nails. "Deep olive green is one of those shades that feels effortlessly right for autumn and winter," says <strong>Streets</strong>. "Earthy, muted and beautifully rich, it takes inspiration from the changing landscape without feeling too obvious or predictable. I love how it sits somewhere between a neutral and a statement colour, making it surprisingly easy to wear with your everyday wardrobe. If you want something seasonal that feels a little different from the usual colour options, olive green is such a good choice."</p><h4 class="article-body__section" id="section-get-the-look"><span>Get the Look</span></h4>        <div class="featured_product_block featured_block_hero" data-id="97f2d8da-d3a0-11f1-9b6e-c1853b3d80d5">            <a href="https://uk.manucurist.com/products/green-nail-polish-khaki" data-model-name="Khaki Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/noXc33BNR46BJVmQJW2zzT.jpg" alt="Khaki" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Khaki Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="97f2d95c-d3a0-11f1-8fae-fddccb161fd3">            <a href="https://johnbellcroyden.co.uk/products/kure-bazaar-vert-manoir-nail-polish" data-model-name="Vert Manoir Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Bq4MvptKFDigdFCgMvQNJk.jpg" alt="KURE BAZAAR Vert Manoir Nail Polish" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>KURE BAZAAR</div>                                        <div class="featured__title">Vert Manoir Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="97f2d9ca-d3a0-11f1-9596-4badd9cef1d5">            <a href="https://www.opi.com/en-GB/products/suzi-first-lady-of-nails-nail-lacquer" data-model-name="Suzi First Lady of Nails Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:160,l:0,cw:1200,ch:1200,q:80/nEt8UUdXodXBAosiyxur68.jpg" alt="Suzi First Lady of Nails Nail Lacquer" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OPI</div>                                        <div class="featured__title">Suzi First Lady of Nails Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-2-mid-tone-grey"><span>2. Mid-Tone Grey</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="6mMqi7E2s3WajArMXrVxLK" name="mid-tone grey nails" alt="A collage of a woman wearing a grey blazer and a deep grey manicure" src="https://cdn.mos.cms.futurecdn.net/6mMqi7E2s3WajArMXrVxLK-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DeND6N2milO/" target="_blank">@hoskelsa</a>, <a href="https://www.instagram.com/themaniclub/p/DOzSkx_EgQv/" target="_blank">@themaniclub</a>)</span></figcaption></figure><p>If you want a more winter-coded neutral, then why not try a mid-tone <a href="https://www.whowhatwear.com/beauty/nails/milky-grey-nails">grey manicure</a>? "A mid-tone grey is the perfect option for anyone who loves a neutral manicure but wants something a little more contemporary," <strong>Streets</strong> tells me. "Not quite light enough to feel summery and not as harsh as black, it has that cool, understated quality that works so well during the colder months. I love how chic and modern grey can look; it’s also incredibly versatile, working beautifully alongside black, cream, denim and deeper autumnal tones. If you’re looking for a neutral that feels current without being too trend-led, this is definitely one to try."</p><h4 class="article-body__section" id="section-get-the-look"><span>Get the Look</span></h4>        <div class="featured_product_block featured_block_hero" data-id="23b23436-d3c1-11f1-8ffa-1de23ab585ee">            <a href="https://www2.hm.com/en_gb/productpage.1170174012.html" data-model-name="Into the Night Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:425,l:0,cw:1707,ch:1707,q:80/J5sFc3JYM3mFQeFZ9fed9.jpg" alt="Gel Colour Nail Polish" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>H&amp;M</div>                                        <div class="featured__title">Into the Night Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="23b234b8-d3c1-11f1-ba93-7177427b6aef">            <a href="https://uk.manucurist.com/products/clay-1" data-model-name="Clay Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SxzCBDHwXX3FC29BNwsFS6.jpg" alt="Clay" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Clay Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="23b23526-d3c1-11f1-ac9c-237485da4f90">            <a href="https://www.boots.com/essie-original-nail-polish-chinchilly-granite-grey-nail-varnish-10157067" data-model-name="Chinchilly Nail Varnish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Qn5J3VpMsY64cD3CY5YXVJ.webp" alt="Essie Original Nail Polish, Chinchilly, Granite Grey Nail Varnish" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Essie</div>                                        <div class="featured__title">Chinchilly Nail Varnish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-3-chocolate-brown"><span>3. Chocolate Brown</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="GSPSg7oYwdouYfnNR2N5eS" name="chocolate brown nails" alt="A collage of a chocolate brown manicure and a woman wearing a brown polka dot dress" src="https://cdn.mos.cms.futurecdn.net/GSPSg7oYwdouYfnNR2N5eS-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/raelondonnails/p/DQEyo8DDJKb/" target="_blank">@raelondonails</a>, <a href="https://www.instagram.com/slipintostyle/p/DWEx2NUAiMY/" target="_blank">@slipintostyle</a>)</span></figcaption></figure><p><a href="https://www.whowhatwear.com/beauty/nails/brown-nail-ideas">Brown nails</a> are a classic choice that never goes out of style. "Chocolate brown has been an absolute hit with so many of my clients over the past few weeks, and I really don’t see this one going anywhere just yet," <strong>Street</strong> adds. "Rich, glossy browns feel made for November, bringing warmth and depth to a manicure as the weather gets colder. Whether you prefer a deep espresso shade or something a little more milky and cocoa-toned, brown is such a wearable alternative to black and a beautiful neutral for this time of year. I also think this trend has plenty of staying power and will continue well into next season."</p><h4 class="article-body__section" id="section-get-the-look"><span>Get the Look</span></h4>        <div class="featured_product_block featured_block_hero" data-id="287bbbd6-d452-11f1-b78b-8738101d6cf8">            <a href="https://www.lookfantastic.com/p/essie-gel-couture-gel-like-nail-polish-all-checked-out/15376175/" data-model-name="Sheer Fantasy Gel-Like Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/GVUbAqNNN6bCJE7Nafy2ib.jpg" alt="essie Gel Couture Gel-Like Nail Polish - All Checked Out" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Essie</div>                                        <div class="featured__title">Sheer Fantasy Gel-Like Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="287bbc62-d452-11f1-bcac-bf19ec2fe5cf">            <a href="https://www2.hm.com/en_gb/productpage.1323403018.html" data-model-name="Roasted Cocoa Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:440,l:0,cw:1707,ch:1707,q:80/aeyhr4TX7WmBeatPprLaNM.jpg" alt="Nail Polish" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>H&amp;M</div>                                        <div class="featured__title">Roasted Cocoa Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="287bbcda-d452-11f1-a406-a1e840a19eb2">            <a href="https://uk.manucurist.com/products/green-nail-polish-clove" data-model-name="Clove Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xeQA6st8x9Qsj8b9hwDW7S.jpg" alt="Clove" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Clove Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-4-chartreuse"><span>4. Chartreuse</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="hAm73KpZdb8nDYGTwvZvmZ" name="chartreuse nails" alt="A collage of a woman wearing a chartreuse co-ord and a chartreuse manicure" src="https://cdn.mos.cms.futurecdn.net/hAm73KpZdb8nDYGTwvZvmZ-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/Dagd94hEpbp/" target="_blank">@styledsara</a>, <a href="https://www.instagram.com/p/C9hSH-pIHex/" target="_blank">@studio.east_</a>)</span></figcaption></figure><p>If you're after something a bit brighter, I am loving this chartreuse manicure trend. "For anyone wanting a little pop of colour, chartreuse is such a fun option to consider this November," <strong>Streets</strong> says. "Sitting somewhere between acid yellow and vibrant green, it brings a fresh, unexpected twist to the darker shades we tend to gravitate towards at this time of year. We’ve seen this punchy colour make its mark on the runways and in accessories, and I love how easily that fashion influence can translate into nails. It might not be the most obvious winter shade, but that’s exactly what makes it exciting. Wear it as a glossy full set for maximum impact or try it as a <a href="https://www.whowhatwear.com/french-tip-nails">French tip</a> if you want something a little more playful and understated."</p><h4 class="article-body__section" id="section-get-the-look"><span>Get the Look</span></h4>        <div class="featured_product_block featured_block_hero" data-id="976b3836-d453-11f1-8d81-4fc60bd3a1df">            <a href="https://johnbellcroyden.co.uk/products/kure-bazaar-nail-colour-pistache" data-model-name="Pistache Nail Colour" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/y2CLRgFyN2565288TBQtCH.jpg" alt="KURE BAZAAR Pistache Nail Colour" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>KURE BAZAAR</div>                                        <div class="featured__title">Pistache Nail Colour</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="976b38c2-d453-11f1-ba77-8f4bb2ff35d3">            <a href="https://uk.manucurist.com/products/lime-green" data-model-name="Lime Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/BiHK4vCDzV4RboFrAhS3yK.jpg" alt="Lime" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Lime Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="976b393a-d453-11f1-87dc-bf4b1e966ceb">            <a href="https://www.opi.com/en-GB/products/nature-strong-vegan-nail-lacquer-give-me-some-suga-cane" data-model-name="Give Me Some Suga Cane Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:267,l:0,cw:2000,ch:2000,q:80/E6XsfuiDWSSFyRZ4jnDdHN.jpg" alt="Give Me Some Suga Cane | Green Vegan Nail Polish" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OPI</div>                                        <div class="featured__title">Give Me Some Suga Cane Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-5-burgundy"><span>5. Burgundy</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="MPcy2fyFtFAVZAaLnQhUiC" name="burgundy nails" alt="A collage of a burgundy manicure and a woman wearing a burgundy bomber jacket" src="https://cdn.mos.cms.futurecdn.net/MPcy2fyFtFAVZAaLnQhUiC-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/paintedbyjools/p/DBfzsXGsXbY/" target="_blank">@paintedbyjools</a>, <a href="https://www.instagram.com/rebeccaferrazwyatt/p/DR-Q13fDQ31/" target="_blank">@rebeccaferrazwyatt</a>)</span></figcaption></figure><p>"We couldn’t talk about November nails without a gorgeous deep red," <strong>Streets</strong> tells me, and I wholeheartedly agree. "Dark cherry and burgundy are perennial favourites for the colder months, and I think there’s something undeniably sexy about a rich, vampy <a href="https://www.whowhatwear.com/uk/beauty/nails/best-red-nail-polishes">red manicure</a>. Deep, glossy and full of depth, these shades feel luxurious and look beautiful on both short, natural nails and longer shapes. Whether you lean towards a blackened cherry red or a classic wine-toned burgundy, it’s a winter classic for a reason." </p><h4 class="article-body__section" id="section-get-the-look"><span>Get the Look</span></h4>        <div class="featured_product_block featured_block_hero" data-id="a2bc59c6-d454-11f1-8bbe-5b92dc9fc0f2">            <a href="https://www2.hm.com/en_gb/productpage.1323406016.html" data-model-name="Bordeaux Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:413,l:0,cw:1707,ch:1707,q:80/acEZsfDfmpP4bU6nQYDWgE.jpg" alt="Nail Polish" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>H&amp;M</div>                                        <div class="featured__title">Bordeaux Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="a2bc5a3e-d454-11f1-9f0f-11fca6b34c08">            <a href="https://www.boots.com/essie-original-nail-polish-bordeaux-dark-red-burgundy-nail-varnish-10157024" data-model-name="Bordeaux Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/qhmGpaMHXws6yCwTpu8aMk.webp" alt="Essie Original Nail Polish, Bordeaux, Dark Red Burgundy Nail Varnish" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Essie</div>                                        <div class="featured__title">Bordeaux Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="a2bc5aac-d454-11f1-9396-ab3cb7164083">            <a href="https://www.lookfantastic.com/p/opi-nail-lacquer-dark-red-nail-polish-malaga-wine-15ml/12453087/" data-model-name="Malaga Wine Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hrLzg8nzktX3BsYsY9BaCQ.jpg" alt="OPI Nail Lacquer Dark Red Nail Polish - Malaga Wine" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OPI</div>                                        <div class="featured__title">Malaga Wine Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-6-milky-manicure"><span>6. Milky Manicure</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="sqeQ8uFWKNgrdFBUX7ph4L" name="milky nails" alt="A collage of a woman wearing a silky cream co-ord and a close-up of a milky manicure" src="https://cdn.mos.cms.futurecdn.net/sqeQ8uFWKNgrdFBUX7ph4L-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/sylviemus_/p/DbI1v16DX8E/" target="_blank">@sylviemus_</a>, <a href="https://www.instagram.com/harrietwestmoreland/p/DeWKqo7EUfu/" target="_blank">@harrietwestmoreland</a>)</span></figcaption></figure><p>Lastly, we can't forget the <a href="https://www.whowhatwear.com/beauty/nails/milky-nails-trend">milky mani</a>. "There’s something so beautiful about a milky, sheer white manicure as we move into the colder months," says <strong>Streets</strong>. "Think soft, creamy whites with an almost translucent finish—understated, fresh and a little bit icy."</p><h4 class="article-body__section" id="section-get-the-look"><span>Get the Look</span></h4>        <div class="featured_product_block featured_block_hero" data-id="d551dc58-d454-11f1-a86f-cbd9d45f2d5d">            <a href="https://uk.manucurist.com/products/green-nail-polish-milky-white-1" data-model-name="Milky White Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ijd33YRmsKSM2n8CQAayH4.jpg" alt="Manucurist Milky White" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Milky White Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="d551dce4-d454-11f1-baeb-f3a58ed210d6">            <a href="https://www.boots.com/essie-original-nail-polish-marshmallow-sheer-cloudy-white-nail-varnish-salon-quality-finish-10193899" data-model-name="Marshmallow Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9ZxWFzjLjecBioiWYNSoPN.jpg" alt="Essie Original Nail Polish, Marshmallow, Sheer Cloudy White Nail Varnish, Salon Quality Finish" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Essie</div>                                        <div class="featured__title">Marshmallow Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="d551ddb6-d454-11f1-b605-8d7cfe49446c">            <a href="https://www2.hm.com/en_gb/productpage.1323403002.html" data-model-name="Ice Cold Milk Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:448,l:0,cw:1707,ch:1707,q:80/zvejhAUQvv8vtZKPRXTwRW.jpg" alt="Nail Polish" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>H&amp;M</div>                                        <div class="featured__title">Ice Cold Milk Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/nails/november-nail-colours-2026</link>
                                                                            <description>
                            <![CDATA[ Time for a manicure. ]]>
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                                                                        <pubDate>Mon, 02 Nov 2026 07:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 02 Nov 2026 16:54:08 +0000</updated>
                                                                                                                                            <category><![CDATA[Nails]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/mpKK57mDqkbZyyDadeyt5n-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Grace Lindsay is the deputy beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow. &lt;/p&gt;&lt;p&gt;As Who What Wear UK&#039;s deputy beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season. She has a particular love for fragrances, and has built up quite the collection of luxury perfumes and candles over the years. As well as writing beauty articles, Grace loves creating content for WWW UK&#039;s social channels, and is always sharing her latest beauty finds with readers. &lt;/p&gt;&lt;p&gt;When she&#039;s not filming videos, interviewing celebrities or typing away at her laptop, she will most likely be found scrolling on TikTok, doing a face mask or catching up on her never-ending list of books to read.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[A burgundy manicure]]></media:description>                                                            <media:text><![CDATA[A burgundy manicure]]></media:text>
                                <media:title type="plain"><![CDATA[A burgundy manicure]]></media:title>
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                            <article>
                                <p>I can't believe it's already November. Time is flying by, but here at Who What Wear UK, we are always one step ahead of the trends. As a beauty editor, I'm constantly talking to the latest experts in skin, hair, makeup, and nails, and last week I chatted with <strong>celebrity manicurist </strong><a href="https://www.instagram.com/amistreets/" target="_blank"><strong>Ami Streets</strong></a> about all things November <a href="https://www.whowhatwear.com/beauty/nails/nail-colour-trends-2026">nail colours</a>. </p><p>A new month means there's plenty of new <a href="https://www.whowhatwear.com/beauty/nails/nail-trends-2026">nail trends</a> to discover, from rich, earthy tones to unexpected pops of colour. Below, <strong>Streets</strong> breaks down the most sought-after shades for November, and I have to say, I think they are some of my favourite nail colours of all time. </p><p>Whether you're stuck on what to go for at your next appointment, or want some inspiration before doing an at-home manicure, I highly suggest you keep on scrolling for an expert's take on the biggest November nail shades. </p><h2 id="6-november-nail-colours-recommended-by-an-expert">6 November Nail Colours, Recommended by an Expert</h2><h3 class="article-body__section" id="section-1-deep-olive-green"><span>1. Deep Olive Green</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="mYzqpEkXjKDWjiBJdhwCcC" name="deep olive green nails" alt="A collage featuring an olive green manicure and a woman wearing olive green trousers" src="https://cdn.mos.cms.futurecdn.net/mYzqpEkXjKDWjiBJdhwCcC-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/Cq5AfxnNEsL/" target="_blank">@buffcs</a>, <a href="https://www.instagram.com/annabelrosendahl/p/DezEmyNiEMj/" target="_blank">@annabelrosendahl</a>)</span></figcaption></figure><p>My winter wardrobe is already full of <a href="https://www.whowhatwear.com/olive-green-nail-trend">olive green</a> tones, and now I can't wait to match my outfits to my nails. "Deep olive green is one of those shades that feels effortlessly right for autumn and winter," says <strong>Streets</strong>. "Earthy, muted and beautifully rich, it takes inspiration from the changing landscape without feeling too obvious or predictable. I love how it sits somewhere between a neutral and a statement colour, making it surprisingly easy to wear with your everyday wardrobe. If you want something seasonal that feels a little different from the usual colour options, olive green is such a good choice."</p><h4 class="article-body__section" id="section-get-the-look"><span>Get the Look</span></h4>        <div class="featured_product_block featured_block_hero" data-id="97f2d8da-d3a0-11f1-9b6e-c1853b3d80d5">            <a href="https://uk.manucurist.com/products/green-nail-polish-khaki" data-model-name="Khaki Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/noXc33BNR46BJVmQJW2zzT.jpg" alt="Khaki" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Khaki Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="97f2d95c-d3a0-11f1-8fae-fddccb161fd3">            <a href="https://johnbellcroyden.co.uk/products/kure-bazaar-vert-manoir-nail-polish" data-model-name="Vert Manoir Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Bq4MvptKFDigdFCgMvQNJk.jpg" alt="KURE BAZAAR Vert Manoir Nail Polish" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>KURE BAZAAR</div>                                        <div class="featured__title">Vert Manoir Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="97f2d9ca-d3a0-11f1-9596-4badd9cef1d5">            <a href="https://www.opi.com/en-GB/products/suzi-first-lady-of-nails-nail-lacquer" data-model-name="Suzi First Lady of Nails Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:160,l:0,cw:1200,ch:1200,q:80/nEt8UUdXodXBAosiyxur68.jpg" alt="Suzi First Lady of Nails Nail Lacquer" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OPI</div>                                        <div class="featured__title">Suzi First Lady of Nails Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-2-mid-tone-grey"><span>2. Mid-Tone Grey</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="6mMqi7E2s3WajArMXrVxLK" name="mid-tone grey nails" alt="A collage of a woman wearing a grey blazer and a deep grey manicure" src="https://cdn.mos.cms.futurecdn.net/6mMqi7E2s3WajArMXrVxLK-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DeND6N2milO/" target="_blank">@hoskelsa</a>, <a href="https://www.instagram.com/themaniclub/p/DOzSkx_EgQv/" target="_blank">@themaniclub</a>)</span></figcaption></figure><p>If you want a more winter-coded neutral, then why not try a mid-tone <a href="https://www.whowhatwear.com/beauty/nails/milky-grey-nails">grey manicure</a>? "A mid-tone grey is the perfect option for anyone who loves a neutral manicure but wants something a little more contemporary," <strong>Streets</strong> tells me. "Not quite light enough to feel summery and not as harsh as black, it has that cool, understated quality that works so well during the colder months. I love how chic and modern grey can look; it’s also incredibly versatile, working beautifully alongside black, cream, denim and deeper autumnal tones. If you’re looking for a neutral that feels current without being too trend-led, this is definitely one to try."</p><h4 class="article-body__section" id="section-get-the-look"><span>Get the Look</span></h4>        <div class="featured_product_block featured_block_hero" data-id="23b23436-d3c1-11f1-8ffa-1de23ab585ee">            <a href="https://www2.hm.com/en_gb/productpage.1170174012.html" data-model-name="Into the Night Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:425,l:0,cw:1707,ch:1707,q:80/J5sFc3JYM3mFQeFZ9fed9.jpg" alt="Gel Colour Nail Polish" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>H&amp;M</div>                                        <div class="featured__title">Into the Night Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="23b234b8-d3c1-11f1-ba93-7177427b6aef">            <a href="https://uk.manucurist.com/products/clay-1" data-model-name="Clay Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SxzCBDHwXX3FC29BNwsFS6.jpg" alt="Clay" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Clay Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="23b23526-d3c1-11f1-ac9c-237485da4f90">            <a href="https://www.boots.com/essie-original-nail-polish-chinchilly-granite-grey-nail-varnish-10157067" data-model-name="Chinchilly Nail Varnish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Qn5J3VpMsY64cD3CY5YXVJ.webp" alt="Essie Original Nail Polish, Chinchilly, Granite Grey Nail Varnish" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Essie</div>                                        <div class="featured__title">Chinchilly Nail Varnish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-3-chocolate-brown"><span>3. Chocolate Brown</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="GSPSg7oYwdouYfnNR2N5eS" name="chocolate brown nails" alt="A collage of a chocolate brown manicure and a woman wearing a brown polka dot dress" src="https://cdn.mos.cms.futurecdn.net/GSPSg7oYwdouYfnNR2N5eS-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/raelondonnails/p/DQEyo8DDJKb/" target="_blank">@raelondonails</a>, <a href="https://www.instagram.com/slipintostyle/p/DWEx2NUAiMY/" target="_blank">@slipintostyle</a>)</span></figcaption></figure><p><a href="https://www.whowhatwear.com/beauty/nails/brown-nail-ideas">Brown nails</a> are a classic choice that never goes out of style. "Chocolate brown has been an absolute hit with so many of my clients over the past few weeks, and I really don’t see this one going anywhere just yet," <strong>Street</strong> adds. "Rich, glossy browns feel made for November, bringing warmth and depth to a manicure as the weather gets colder. Whether you prefer a deep espresso shade or something a little more milky and cocoa-toned, brown is such a wearable alternative to black and a beautiful neutral for this time of year. I also think this trend has plenty of staying power and will continue well into next season."</p><h4 class="article-body__section" id="section-get-the-look"><span>Get the Look</span></h4>        <div class="featured_product_block featured_block_hero" data-id="287bbbd6-d452-11f1-b78b-8738101d6cf8">            <a href="https://www.lookfantastic.com/p/essie-gel-couture-gel-like-nail-polish-all-checked-out/15376175/" data-model-name="Sheer Fantasy Gel-Like Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/GVUbAqNNN6bCJE7Nafy2ib.jpg" alt="essie Gel Couture Gel-Like Nail Polish - All Checked Out" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Essie</div>                                        <div class="featured__title">Sheer Fantasy Gel-Like Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="287bbc62-d452-11f1-bcac-bf19ec2fe5cf">            <a href="https://www2.hm.com/en_gb/productpage.1323403018.html" data-model-name="Roasted Cocoa Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:440,l:0,cw:1707,ch:1707,q:80/aeyhr4TX7WmBeatPprLaNM.jpg" alt="Nail Polish" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>H&amp;M</div>                                        <div class="featured__title">Roasted Cocoa Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="287bbcda-d452-11f1-a406-a1e840a19eb2">            <a href="https://uk.manucurist.com/products/green-nail-polish-clove" data-model-name="Clove Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xeQA6st8x9Qsj8b9hwDW7S.jpg" alt="Clove" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Clove Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-4-chartreuse"><span>4. Chartreuse</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="hAm73KpZdb8nDYGTwvZvmZ" name="chartreuse nails" alt="A collage of a woman wearing a chartreuse co-ord and a chartreuse manicure" src="https://cdn.mos.cms.futurecdn.net/hAm73KpZdb8nDYGTwvZvmZ-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/Dagd94hEpbp/" target="_blank">@styledsara</a>, <a href="https://www.instagram.com/p/C9hSH-pIHex/" target="_blank">@studio.east_</a>)</span></figcaption></figure><p>If you're after something a bit brighter, I am loving this chartreuse manicure trend. "For anyone wanting a little pop of colour, chartreuse is such a fun option to consider this November," <strong>Streets</strong> says. "Sitting somewhere between acid yellow and vibrant green, it brings a fresh, unexpected twist to the darker shades we tend to gravitate towards at this time of year. We’ve seen this punchy colour make its mark on the runways and in accessories, and I love how easily that fashion influence can translate into nails. It might not be the most obvious winter shade, but that’s exactly what makes it exciting. Wear it as a glossy full set for maximum impact or try it as a <a href="https://www.whowhatwear.com/french-tip-nails">French tip</a> if you want something a little more playful and understated."</p><h4 class="article-body__section" id="section-get-the-look"><span>Get the Look</span></h4>        <div class="featured_product_block featured_block_hero" data-id="976b3836-d453-11f1-8d81-4fc60bd3a1df">            <a href="https://johnbellcroyden.co.uk/products/kure-bazaar-nail-colour-pistache" data-model-name="Pistache Nail Colour" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/y2CLRgFyN2565288TBQtCH.jpg" alt="KURE BAZAAR Pistache Nail Colour" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>KURE BAZAAR</div>                                        <div class="featured__title">Pistache Nail Colour</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="976b38c2-d453-11f1-ba77-8f4bb2ff35d3">            <a href="https://uk.manucurist.com/products/lime-green" data-model-name="Lime Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/BiHK4vCDzV4RboFrAhS3yK.jpg" alt="Lime" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Lime Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="976b393a-d453-11f1-87dc-bf4b1e966ceb">            <a href="https://www.opi.com/en-GB/products/nature-strong-vegan-nail-lacquer-give-me-some-suga-cane" data-model-name="Give Me Some Suga Cane Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:267,l:0,cw:2000,ch:2000,q:80/E6XsfuiDWSSFyRZ4jnDdHN.jpg" alt="Give Me Some Suga Cane | Green Vegan Nail Polish" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OPI</div>                                        <div class="featured__title">Give Me Some Suga Cane Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-5-burgundy"><span>5. Burgundy</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="MPcy2fyFtFAVZAaLnQhUiC" name="burgundy nails" alt="A collage of a burgundy manicure and a woman wearing a burgundy bomber jacket" src="https://cdn.mos.cms.futurecdn.net/MPcy2fyFtFAVZAaLnQhUiC-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/paintedbyjools/p/DBfzsXGsXbY/" target="_blank">@paintedbyjools</a>, <a href="https://www.instagram.com/rebeccaferrazwyatt/p/DR-Q13fDQ31/" target="_blank">@rebeccaferrazwyatt</a>)</span></figcaption></figure><p>"We couldn’t talk about November nails without a gorgeous deep red," <strong>Streets</strong> tells me, and I wholeheartedly agree. "Dark cherry and burgundy are perennial favourites for the colder months, and I think there’s something undeniably sexy about a rich, vampy <a href="https://www.whowhatwear.com/uk/beauty/nails/best-red-nail-polishes">red manicure</a>. Deep, glossy and full of depth, these shades feel luxurious and look beautiful on both short, natural nails and longer shapes. Whether you lean towards a blackened cherry red or a classic wine-toned burgundy, it’s a winter classic for a reason." </p><h4 class="article-body__section" id="section-get-the-look"><span>Get the Look</span></h4>        <div class="featured_product_block featured_block_hero" data-id="a2bc59c6-d454-11f1-8bbe-5b92dc9fc0f2">            <a href="https://www2.hm.com/en_gb/productpage.1323406016.html" data-model-name="Bordeaux Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:413,l:0,cw:1707,ch:1707,q:80/acEZsfDfmpP4bU6nQYDWgE.jpg" alt="Nail Polish" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>H&amp;M</div>                                        <div class="featured__title">Bordeaux Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="a2bc5a3e-d454-11f1-9f0f-11fca6b34c08">            <a href="https://www.boots.com/essie-original-nail-polish-bordeaux-dark-red-burgundy-nail-varnish-10157024" data-model-name="Bordeaux Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/qhmGpaMHXws6yCwTpu8aMk.webp" alt="Essie Original Nail Polish, Bordeaux, Dark Red Burgundy Nail Varnish" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Essie</div>                                        <div class="featured__title">Bordeaux Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="a2bc5aac-d454-11f1-9396-ab3cb7164083">            <a href="https://www.lookfantastic.com/p/opi-nail-lacquer-dark-red-nail-polish-malaga-wine-15ml/12453087/" data-model-name="Malaga Wine Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hrLzg8nzktX3BsYsY9BaCQ.jpg" alt="OPI Nail Lacquer Dark Red Nail Polish - Malaga Wine" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OPI</div>                                        <div class="featured__title">Malaga Wine Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-6-milky-manicure"><span>6. Milky Manicure</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="sqeQ8uFWKNgrdFBUX7ph4L" name="milky nails" alt="A collage of a woman wearing a silky cream co-ord and a close-up of a milky manicure" src="https://cdn.mos.cms.futurecdn.net/sqeQ8uFWKNgrdFBUX7ph4L-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/sylviemus_/p/DbI1v16DX8E/" target="_blank">@sylviemus_</a>, <a href="https://www.instagram.com/harrietwestmoreland/p/DeWKqo7EUfu/" target="_blank">@harrietwestmoreland</a>)</span></figcaption></figure><p>Lastly, we can't forget the <a href="https://www.whowhatwear.com/beauty/nails/milky-nails-trend">milky mani</a>. "There’s something so beautiful about a milky, sheer white manicure as we move into the colder months," says <strong>Streets</strong>. "Think soft, creamy whites with an almost translucent finish—understated, fresh and a little bit icy."</p><h4 class="article-body__section" id="section-get-the-look"><span>Get the Look</span></h4>        <div class="featured_product_block featured_block_hero" data-id="d551dc58-d454-11f1-a86f-cbd9d45f2d5d">            <a href="https://uk.manucurist.com/products/green-nail-polish-milky-white-1" data-model-name="Milky White Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ijd33YRmsKSM2n8CQAayH4.jpg" alt="Manucurist Milky White" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Milky White Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="d551dce4-d454-11f1-baeb-f3a58ed210d6">            <a href="https://www.boots.com/essie-original-nail-polish-marshmallow-sheer-cloudy-white-nail-varnish-salon-quality-finish-10193899" data-model-name="Marshmallow Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9ZxWFzjLjecBioiWYNSoPN.jpg" alt="Essie Original Nail Polish, Marshmallow, Sheer Cloudy White Nail Varnish, Salon Quality Finish" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Essie</div>                                        <div class="featured__title">Marshmallow Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="d551ddb6-d454-11f1-b605-8d7cfe49446c">            <a href="https://www2.hm.com/en_gb/productpage.1323403002.html" data-model-name="Ice Cold Milk Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:448,l:0,cw:1707,ch:1707,q:80/zvejhAUQvv8vtZKPRXTwRW.jpg" alt="Nail Polish" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>H&amp;M</div>                                        <div class="featured__title">Ice Cold Milk Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ I Test LED Masks for a Living, and This Customisable One Is by Far the Most Impressive I've Tried Yet ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Over my decade as a beauty editor, I've tested <em>many</em> <a href="https://www.whowhatwear.com/beauty/skin/best-skin-tools" target="_blank">skin tools</a>, especially several <a href="https://www.whowhatwear.com/beauty/skin/best-led-face-masks">LED masks</a>. The biggest decision when shopping for one (aside from figuring out which ones actually work) is choosing what type of <a href="https://www.whowhatwear.com/what-is-led-light-therapy">LED light</a> you want from your mask. Many LED masks on the market offer just one wavelength (i.e. just red, or just blue light) as part of the treatment. But if you find a mask that does offer multiple light treatments and you want to treat different concerns at the same time, then you have to do separate consecutive treatments, which isn't the easiest way to streamline your <a href="https://www.whowhatwear.com/perfect-skincare-routine">skincare routine</a>. <br /><br />This is why I was particularly excited to try the new <a href="https://www.currentbody.com/products/currentbody-skin-led-light-therapy-mask" target="_blank">CurrentBody LED Red Light Therapy Face Mask: Series 3</a> (£500). Not only does it boast six different types of wavelengths (including red, near-infrared, deep near-infrared, blue, green and yellow), but it also allows you to fully customise the exact areas you want each light on your skin. I haven't been this excited for an LED mask launch in years, so I got my hands on one to test it out myself.</p><h3 class="article-body__section" id="section-currentbody-led-red-light-therapy-face-mask-series-3"><span>CurrentBody LED Red Light Therapy Face Mask: Series 3</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="BzJRJjkPVVbWMzXodnTmoQ" name="IMG_6779" alt="The Currentbody Series 3 LED mask and controller on a marble table" src="https://cdn.mos.cms.futurecdn.net/BzJRJjkPVVbWMzXodnTmoQ-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="e3a8f766-d3da-11f1-a945-d5f7b1f759b4">            <a href="https://www.currentbody.com/products/currentbody-skin-led-light-therapy-mask" data-model-name="LED Red Light Therapy Face Mask: Series 3" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/x2nG2Fv55rdkDuSBrxHrSa.png" alt="Led Red Light Therapy Face Mask: Series 3" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CurrentBody Skin</div>                                        <div class="featured__title">LED Red Light Therapy Face Mask: Series 3</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Specifications:</strong><br />- 750 bulbs<br />- Customisable treatment<br />- 4 pre-set treatments<br />- Uses red, near-infrared, deep near-infrared, blue, green and yellow wavelengths<br />- Pairs with the CurrentBody app<br />- Touch-screen remote<br />- Veritace ensures clinical quality of each bulb<br />- Includes a dustbag and charger, user manual and Veritace card</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Fully customisable, so you can choose the exact light you want for every area of your face, down to the individual bulbs</li><li class='list-item list-item-pros'>4 pre-set treatments</li><li class='list-item list-item-pros'>6 clinically proven wavelengths, including red, near-infrared, deep near-infrared, blue, green and yellow</li><li class='list-item list-item-pros'>Targets multiple concerns, from wrinkles to acne and pigmentation to redness</li><li class='list-item list-item-pros'>Quick 10 minute treatments</li><li class='list-item list-item-pros'>Flexible, contoured mask is comfortable and secure to wear</li><li class='list-item list-item-pros'>You can save multiple customised treatments to come back to on the CurrentBody app</li><li class='list-item list-item-pros'>Veritace guarantees clinical quality</li><li class='list-item list-item-pros'>The mask has undergone independent clinical trials proving its efficacy</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>At. £500, it's more expensive than most LED masks on the market</li><li class='list-item list-item-cons'>You have to use the CurrentBody app to build customised treatments</li><li class='list-item list-item-cons'>If you just require red or blue light, then you can save money by opting for the Series 2</li></ul></div></div>            </div>        </div><h3 class="article-body__section" id="section-the-pre-set-treatments"><span>The Pre-Set Treatments</span></h3><p>Alongside the customisable treatment (more on that in a moment), there are four pre-set treatments built into the treatment menu, which help to treat a range of concerns.<br /><br /><strong>Advanced Anti-Ageing</strong></p><p>Red (633nm), near-infrared (830nm), deep near-infrared (1072nm)<br /><br />Helps to encourage collagen production, supporting the appearance of fine lines and wrinkles.<br /><br /><strong>Advanced Clearing</strong></p><p>Blue (415nm), red (633nm), near-infrared (830nm)</p><p>Helps calm breakouts, redness and reduce oiliness.<br /><br /><strong>Complexion Corrector</strong></p><p>Yellow (590nm), near-infrared (830nm)<br /><br />Helps to target redness and skin pigmentation.<br /><br /><strong>Balance &amp; Brighten</strong></p><p>Green (532nm), near-infrared (830nm)<br /><br />Helps to promote a more even complexion.</p><h3 class="article-body__section" id="section-the-customisable-treatment"><span>The Customisable Treatment</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="5bRdSeCiBCEpiw6tRB6rtQ" name="IMG_6782" alt="the inside of the Currentbody Series 3 LED mask, showing the customisable treatment with different coloured wavelengths" src="https://cdn.mos.cms.futurecdn.net/5bRdSeCiBCEpiw6tRB6rtQ-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><p>On to the fun bit—this is easily my favourite part of the LED mask—which makes it the most innovative launch I've seen in years. Using the Currentbody app, you can build a customised treatment by drawing on the exact placements you want for each individual bulb on your mask. </p><p>Want to treat breakouts on your chin? Draw on blue light there. Want to encourage collagen production around your eyes? Scribble on some red, near-infrared and deep near-infrared. Redness around your nose? Add some green light. You can even layer up different lights in the same areas if you have an area with multiple concerns that you want to treat simultaneously. You can save the treatment to your remote (so you won't need your phone each time), and it will also create a treatment code that you can share with others to also enjoy the treatment on their device.</p><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/pkJHNVuYB7AiTxj47hoV27/led%20series%203%20.mp4" autoplay="" loop="" muted="" playsinline="" src="https://cdn.mos.cms.futurecdn.net/pkJHNVuYB7AiTxj47hoV27/led%20series%203%20.mp4"></video></div><p>It sounds counterintuitive, but too much light can actually be a hindrance to your skin. So CurrentBody has enlisted MyDose technology, which automatically adjusts the power of each wavelength for optimum absorption, depending on the number of LED colours you're choosing, so you will always get the correct dose for each treatment.</p><h3 class="article-body__section" id="section-the-technology"><span>The Technology</span></h3><p>Below are the exact wavelengths used in the Series 3, which you'll find across the preset treatments and the customisable mode.<br /><br /><strong>Red (633nm): </strong>Helps to boost collagen production to reduce fine lines and wrinkles.</p><p><strong>Near‐Infrared (830nm): </strong>Firms the skin.</p><p><strong>Deep Near‐Infrared (1072nm):</strong> Encourages collagen production in the deeper layers of the skin.</p><p><strong>Blue (415nm):</strong> Helps to calm and clear acne.</p><p><strong>Green (532nm): </strong>Brightens and reduces pigmentation.</p><p><strong>Yellow (590nm):</strong> Calms redness and irritation.<br /><br />CurrentBody also features MyDose and Veritace technology. The former ensures that whichever light combinations you're using, it will automatically adjust the power for optimum skin absorption. The latter ensures the quality of the LED bulbs during the production process. An LED mask is only as good as the quality of its bulbs, and this process ensures that every single one is tested to ensure it emits the exact light that is proven to deliver results.</p><h3 class="article-body__section" id="section-how-to-use-it"><span>How to Use It</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="TQUaYsYZVVFAw2wg7QUd5R" name="IMG_6787" alt="Eleanor holding the currenbody led series 3 mask" src="https://cdn.mos.cms.futurecdn.net/TQUaYsYZVVFAw2wg7QUd5R-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><p>CurrentBody recommends using the mask 3-5 times per week (any more than this won't add any further benefits), and using the mask on clean, dry skin—it's best to leave your <a href="https://www.whowhatwear.com/best-serums">serums</a> and <a href="https://www.whowhatwear.com/best-moisturisers">moisturisers</a> until after your LED treatment. Each treatment takes 10 minutes, and the mask fits on securely thanks to the moulded, flexible design and straps that fit securely around the head. <br /><br />You can choose from the four preset treatments, or use the CurrentBody app to customise your own treatment. You simply choose the type of light you want for specific areas and draw on. You can tailor it bulb by bulb, so you can get very specific about the areas you want to treat. You can then save the treatment to your controller and start the 10-minute treatment from there, and the mask will automatically switch off once it is complete.</p><h3 class="article-body__section" id="section-my-experience"><span>My Experience</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="pYjp8x3zjv7K8zXjbSAuBR" name="IMG_6783" alt="Eleanor wearing the Currentbody Series 3 LED Mask on her face and taking a selfie" src="https://cdn.mos.cms.futurecdn.net/pYjp8x3zjv7K8zXjbSAuBR-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><p>I've only had the Series 3 for a couple of weeks, so it's early days in terms of my results (you'll want to wait 8-12 weeks to see the full benefits with any LED mask), but I'm already so impressed. I'd forgive you for thinking that the customised treatment could be gimmicky, but it's actually genius. <br /><br />Being able to choose the exact wavelengths you want, in the exact areas they're required, is a game-changer for treating multiple skincare concerns in one go. I have sensitive and combination skin, which is prone to both <a href="https://www.whowhatwear.com/beauty/skin/best-spot-treatments-for-acne">acne</a> and <a href="https://www.whowhatwear.com/rosacea-uk">rosacea</a>, and it has totally streamlined my routine. Rather than having to do multiple 10-minute treatments with different lights, I can do it all in one go. It has already saved me a lot of time, and I enjoy using it. I also love the option of having different light treatments to choose from as my skin's needs change, as well as the preset treatments if I want a one-and-done treatment all over.<br /><br />The moulded, contoured mask is flexible, so it's comfortable to wear and sits close to the skin (another important feature to look for in an LED mask, to ensure the light reaches your skin). The straps fit securely enough that I could walk around with it on in theory, so you're not tethered to lying down for fear of it falling off. I mostly used mine as part of my evening routine to wind down.<br /><br />Although it's still early days in terms of seeing full results, I have noticed some initial benefits from testing. The mask landed with me at the optimum time; my skin was stressed, inflamed and spotty after a busy few weeks, a poor diet and a bathroom reno that meant I was <a href="https://www.whowhatwear.com/uk/best-face-washes">cleansing</a> my face in my kitchen sink for a month. I've contended with lots of breakouts, a rosacea flare and <a href="https://www.whowhatwear.com/beauty/skin/best-products-for-hyperpigmentation">hyperpigmentation</a> from <a href="https://www.whowhatwear.com/beauty/skin/best-treatments-for-acne-scarring">acne scarring</a>. On the nights I used a customised treatment, I definitely noticed my skin looking calmer and more glowy by morning, and the lifespan of my breakouts noticeably decreased. I'm excited to see the full results develop over the coming months.</p><h3 class="article-body__section" id="section-is-the-series-3-worth-it"><span>Is the Series 3 Worth It?</span></h3><p>In short, I think this mask is worth the investment. "Investment" is the key word here, as it <em>is</em> £500. If you've already purchased an LED mask, then it's quite a lot to fork out if you've already spent a few hundred pounds on your current model. But if you're yet to purchase one, or you've been wanting to upgrade your current model that only has one or two treatment options, then I'd absolutely recommend going for this. <br /><br />The option to customise your treatment sets it apart from anything else out there, and with CurrentBody's technology, I can confidently recommend it to anyone who is looking to invest in a good LED mask. With so many devices available, this makes for a good investment, especially if you're wanting to target multiple skin concerns in one. It would be remiss of me not to mention that an LED mask can't replace a good skincare routine (that means being consistent and wearing your SPF), and you have to be consistent with your treatments to see results. Whilst some <a href="https://www.whowhatwear.com/beauty/best-new-beauty-devices-2026">beauty tools</a> have gathered dust in my bedside table, this is one I actively look forward to using, and so it's been easy enough to reach for most nights of the week.</p><h3 class="article-body__section" id="section-how-does-the-series-3-compare-to-series-2-and-series-1"><span>How Does the Series 3 Compare to Series 2 and Series 1?</span></h3><p>The original Series 1 featured 132 LED bulbs and two wavelengths (red and near-infrared), whilst <a href="https://www.whowhatwear.com/beauty/skin/currentbody-led-mask-review">Series 2</a> increased the bulb count to 236, introduced a third wavelength (deep near-infrared) and featured a more contoured silicone design with updated straps for a more secure fit. <br /><br />The new Series 3 retains the same shape and design as its predecessor, but increases the number of LED bulbs to 750 and adds three further wavelengths: blue, green and yellow. The controller has also been updated with a touchscreen display, allowing you to navigate the treatment menu and follow your session using a countdown timer.</p><h2 id="shop-now">Shop Now</h2>        <div class="featured_product_block featured_block_standard" data-id="9bdf9ed8-d3e1-11f1-bdca-71553a8a1689">            <a href="https://www.currentbody.com/products/currentbody-skin-led-light-therapy-mask" data-model-name="LED Red Light Therapy Face Mask: Series 3" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/x2nG2Fv55rdkDuSBrxHrSa.png" alt="Led Red Light Therapy Face Mask: Series 3" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CurrentBody Skin</div>                                        <div class="featured__title">LED Red Light Therapy Face Mask: Series 3</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 id="shop-more-currentbody">Shop more CurrentBody:</h2>        <div class="featured_product_block featured_block_standard" data-id="9bdf9faa-d3e1-11f1-8a95-2d3112370225">            <a href="https://www.currentbody.com/products/currentbody-skin-neck-and-dec-perfector" data-model-name="LED Neck &amp; Décolletage Mask: Series 3" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6YyzGEV6K8WqyJeY5qc6WL.png" alt="Led Neck &amp; Décolletage Mask: Series 3" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CurrentBody Skin</div>                                        <div class="featured__title">LED Neck &amp; Décolletage Mask: Series 3</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="9bdfa018-d3e1-11f1-a51c-e9924c16499d">            <a href="https://www.currentbody.com/products/currentbody-skin-complete-led-kit" data-model-name="LED Face &amp; Neck Kit: Series 3" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jvyy4L8ZEqKND8YTTf74XN.png" alt="Led Face &amp; Neck Kit: Series 3" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CurrentBody Skin</div>                                        <div class="featured__title">LED Face &amp; Neck Kit: Series 3</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="9bdfa07c-d3e1-11f1-b77e-c778a5e39b16">            <a href="https://www.currentbody.com/products/currentbody-skin-led-light-therapy-mask-series-2" data-model-name="LED Red Light Therapy Face Mask: Series 2" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jJDFv7jEMZfJkvxtfQ5McU.png" alt="Currentbody Skin Led Red Light Therapy Face Mask: Series 2" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CurrentBody Skin</div>                                        <div class="featured__title">LED Red Light Therapy Face Mask: Series 2</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="9bdfa0ea-d3e1-11f1-b8c0-3fc6812b0438">            <a href="https://www.currentbody.com/products/currentbody-skin-red-and-blue-light-therapy-mask" data-model-name="LED Blue Light Therapy Face Mask" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/BzHSoE52SULi5PpBxLPTWS.png" alt="Currentbody Skin Led Blue Light Therapy Face Mask" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CurrentBody Skin</div>                                        <div class="featured__title">LED Blue Light Therapy Face Mask</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-how-we-tested"><span>How We Tested</span></h3><p>I tested the CurrentBody LED Red Light Therapy Face Mask: Series 3 first-hand over the past few weeks to see how well it performed. I used both the pre-set treatments, as well as the customisable treatments you can design in the app to send to your LED mask. I used the mask 3-5 times per week, which is recommended by the brand, and noted the differences in my skin.</p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/skin/currentbody-series-3-led-mask</link>
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                            <![CDATA[ I've never been more excited. ]]>
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                                                                        <pubDate>Sun, 01 Nov 2026 07:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 02 Nov 2026 11:44:20 +0000</updated>
                                                                                                                                            <category><![CDATA[Skin]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Vousden ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/gAzaoYGTZ8hRaDZiKgz6L6-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;a href=&quot;https://www.eleanorvousden.com/&quot;&gt;&lt;u&gt;Eleanor Vousden &lt;/u&gt;&lt;/a&gt;is the beauty editor for &lt;a href=&quot;https://www.whowhatwear.co.uk/author/eleanor-vousden&quot;&gt;&lt;u&gt;Who What Wear UK&lt;/u&gt;&lt;/a&gt;. She was previously deputy editor at &lt;a href=&quot;https://hji.co.uk/author/eleanor&quot;&gt;&lt;u&gt;Hairdressers Journal&lt;/u&gt;&lt;/a&gt;, health writer at &lt;a href=&quot;https://www.womanandhome.com/author/eleanor-vousden/&quot;&gt;&lt;u&gt;Woman &amp;amp; Home&lt;/u&gt;&lt;/a&gt; and junior beauty editor at beauty website &lt;a href=&quot;https://www.eleanorvousden.com/powder&quot;&gt;&lt;u&gt;Powder. &lt;/u&gt;&lt;/a&gt; She has also contributed to &lt;a href=&quot;https://www.wallpaper.com/author/eleanor-vousden&quot;&gt;&lt;u&gt;Wallpaper &lt;/u&gt;&lt;/a&gt; and &lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Elle &lt;/u&gt;&lt;/a&gt;&lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Collections &lt;/u&gt;&lt;/a&gt; with written and styling work.&lt;br&gt;&lt;br&gt;Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the &lt;a href=&quot;https://www.bsme.com/talent-awards-judge-comments&quot;&gt;&lt;u&gt;BSME Talent Awards &lt;/u&gt;&lt;/a&gt;for her work on Powder and also contributed to the title winning Website of the Year at the &lt;a href=&quot;https://www.inpublishing.co.uk/articles/ppa-digital-awards-2016-the-winners-3808&quot;&gt;&lt;u&gt;PPA Awards&lt;/u&gt;&lt;/a&gt;. &lt;br&gt;&lt;br&gt;Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson. &lt;br&gt;&lt;br&gt;She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle. When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@eleanorvousden]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Eleanor Vousden testing the Currentbody LED series 3 Mask]]></media:description>                                                            <media:text><![CDATA[Eleanor Vousden testing the Currentbody LED series 3 Mask]]></media:text>
                                <media:title type="plain"><![CDATA[Eleanor Vousden testing the Currentbody LED series 3 Mask]]></media:title>
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                                <p>Over my decade as a beauty editor, I've tested <em>many</em> <a href="https://www.whowhatwear.com/beauty/skin/best-skin-tools" target="_blank">skin tools</a>, especially several <a href="https://www.whowhatwear.com/beauty/skin/best-led-face-masks">LED masks</a>. The biggest decision when shopping for one (aside from figuring out which ones actually work) is choosing what type of <a href="https://www.whowhatwear.com/what-is-led-light-therapy">LED light</a> you want from your mask. Many LED masks on the market offer just one wavelength (i.e. just red, or just blue light) as part of the treatment. But if you find a mask that does offer multiple light treatments and you want to treat different concerns at the same time, then you have to do separate consecutive treatments, which isn't the easiest way to streamline your <a href="https://www.whowhatwear.com/perfect-skincare-routine">skincare routine</a>. <br /><br />This is why I was particularly excited to try the new <a href="https://www.currentbody.com/products/currentbody-skin-led-light-therapy-mask" target="_blank">CurrentBody LED Red Light Therapy Face Mask: Series 3</a> (£500). Not only does it boast six different types of wavelengths (including red, near-infrared, deep near-infrared, blue, green and yellow), but it also allows you to fully customise the exact areas you want each light on your skin. I haven't been this excited for an LED mask launch in years, so I got my hands on one to test it out myself.</p><h3 class="article-body__section" id="section-currentbody-led-red-light-therapy-face-mask-series-3"><span>CurrentBody LED Red Light Therapy Face Mask: Series 3</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="BzJRJjkPVVbWMzXodnTmoQ" name="IMG_6779" alt="The Currentbody Series 3 LED mask and controller on a marble table" src="https://cdn.mos.cms.futurecdn.net/BzJRJjkPVVbWMzXodnTmoQ-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="e3a8f766-d3da-11f1-a945-d5f7b1f759b4">            <a href="https://www.currentbody.com/products/currentbody-skin-led-light-therapy-mask" data-model-name="LED Red Light Therapy Face Mask: Series 3" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/x2nG2Fv55rdkDuSBrxHrSa.png" alt="Led Red Light Therapy Face Mask: Series 3" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CurrentBody Skin</div>                                        <div class="featured__title">LED Red Light Therapy Face Mask: Series 3</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Specifications:</strong><br />- 750 bulbs<br />- Customisable treatment<br />- 4 pre-set treatments<br />- Uses red, near-infrared, deep near-infrared, blue, green and yellow wavelengths<br />- Pairs with the CurrentBody app<br />- Touch-screen remote<br />- Veritace ensures clinical quality of each bulb<br />- Includes a dustbag and charger, user manual and Veritace card</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Fully customisable, so you can choose the exact light you want for every area of your face, down to the individual bulbs</li><li class='list-item list-item-pros'>4 pre-set treatments</li><li class='list-item list-item-pros'>6 clinically proven wavelengths, including red, near-infrared, deep near-infrared, blue, green and yellow</li><li class='list-item list-item-pros'>Targets multiple concerns, from wrinkles to acne and pigmentation to redness</li><li class='list-item list-item-pros'>Quick 10 minute treatments</li><li class='list-item list-item-pros'>Flexible, contoured mask is comfortable and secure to wear</li><li class='list-item list-item-pros'>You can save multiple customised treatments to come back to on the CurrentBody app</li><li class='list-item list-item-pros'>Veritace guarantees clinical quality</li><li class='list-item list-item-pros'>The mask has undergone independent clinical trials proving its efficacy</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>At. £500, it's more expensive than most LED masks on the market</li><li class='list-item list-item-cons'>You have to use the CurrentBody app to build customised treatments</li><li class='list-item list-item-cons'>If you just require red or blue light, then you can save money by opting for the Series 2</li></ul></div></div>            </div>        </div><h3 class="article-body__section" id="section-the-pre-set-treatments"><span>The Pre-Set Treatments</span></h3><p>Alongside the customisable treatment (more on that in a moment), there are four pre-set treatments built into the treatment menu, which help to treat a range of concerns.<br /><br /><strong>Advanced Anti-Ageing</strong></p><p>Red (633nm), near-infrared (830nm), deep near-infrared (1072nm)<br /><br />Helps to encourage collagen production, supporting the appearance of fine lines and wrinkles.<br /><br /><strong>Advanced Clearing</strong></p><p>Blue (415nm), red (633nm), near-infrared (830nm)</p><p>Helps calm breakouts, redness and reduce oiliness.<br /><br /><strong>Complexion Corrector</strong></p><p>Yellow (590nm), near-infrared (830nm)<br /><br />Helps to target redness and skin pigmentation.<br /><br /><strong>Balance &amp; Brighten</strong></p><p>Green (532nm), near-infrared (830nm)<br /><br />Helps to promote a more even complexion.</p><h3 class="article-body__section" id="section-the-customisable-treatment"><span>The Customisable Treatment</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="5bRdSeCiBCEpiw6tRB6rtQ" name="IMG_6782" alt="the inside of the Currentbody Series 3 LED mask, showing the customisable treatment with different coloured wavelengths" src="https://cdn.mos.cms.futurecdn.net/5bRdSeCiBCEpiw6tRB6rtQ-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><p>On to the fun bit—this is easily my favourite part of the LED mask—which makes it the most innovative launch I've seen in years. Using the Currentbody app, you can build a customised treatment by drawing on the exact placements you want for each individual bulb on your mask. </p><p>Want to treat breakouts on your chin? Draw on blue light there. Want to encourage collagen production around your eyes? Scribble on some red, near-infrared and deep near-infrared. Redness around your nose? Add some green light. You can even layer up different lights in the same areas if you have an area with multiple concerns that you want to treat simultaneously. You can save the treatment to your remote (so you won't need your phone each time), and it will also create a treatment code that you can share with others to also enjoy the treatment on their device.</p><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/pkJHNVuYB7AiTxj47hoV27/led%20series%203%20.mp4" autoplay="" loop="" muted="" playsinline="" src="https://cdn.mos.cms.futurecdn.net/pkJHNVuYB7AiTxj47hoV27/led%20series%203%20.mp4"></video></div><p>It sounds counterintuitive, but too much light can actually be a hindrance to your skin. So CurrentBody has enlisted MyDose technology, which automatically adjusts the power of each wavelength for optimum absorption, depending on the number of LED colours you're choosing, so you will always get the correct dose for each treatment.</p><h3 class="article-body__section" id="section-the-technology"><span>The Technology</span></h3><p>Below are the exact wavelengths used in the Series 3, which you'll find across the preset treatments and the customisable mode.<br /><br /><strong>Red (633nm): </strong>Helps to boost collagen production to reduce fine lines and wrinkles.</p><p><strong>Near‐Infrared (830nm): </strong>Firms the skin.</p><p><strong>Deep Near‐Infrared (1072nm):</strong> Encourages collagen production in the deeper layers of the skin.</p><p><strong>Blue (415nm):</strong> Helps to calm and clear acne.</p><p><strong>Green (532nm): </strong>Brightens and reduces pigmentation.</p><p><strong>Yellow (590nm):</strong> Calms redness and irritation.<br /><br />CurrentBody also features MyDose and Veritace technology. The former ensures that whichever light combinations you're using, it will automatically adjust the power for optimum skin absorption. The latter ensures the quality of the LED bulbs during the production process. An LED mask is only as good as the quality of its bulbs, and this process ensures that every single one is tested to ensure it emits the exact light that is proven to deliver results.</p><h3 class="article-body__section" id="section-how-to-use-it"><span>How to Use It</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="TQUaYsYZVVFAw2wg7QUd5R" name="IMG_6787" alt="Eleanor holding the currenbody led series 3 mask" src="https://cdn.mos.cms.futurecdn.net/TQUaYsYZVVFAw2wg7QUd5R-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><p>CurrentBody recommends using the mask 3-5 times per week (any more than this won't add any further benefits), and using the mask on clean, dry skin—it's best to leave your <a href="https://www.whowhatwear.com/best-serums">serums</a> and <a href="https://www.whowhatwear.com/best-moisturisers">moisturisers</a> until after your LED treatment. Each treatment takes 10 minutes, and the mask fits on securely thanks to the moulded, flexible design and straps that fit securely around the head. <br /><br />You can choose from the four preset treatments, or use the CurrentBody app to customise your own treatment. You simply choose the type of light you want for specific areas and draw on. You can tailor it bulb by bulb, so you can get very specific about the areas you want to treat. You can then save the treatment to your controller and start the 10-minute treatment from there, and the mask will automatically switch off once it is complete.</p><h3 class="article-body__section" id="section-my-experience"><span>My Experience</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="pYjp8x3zjv7K8zXjbSAuBR" name="IMG_6783" alt="Eleanor wearing the Currentbody Series 3 LED Mask on her face and taking a selfie" src="https://cdn.mos.cms.futurecdn.net/pYjp8x3zjv7K8zXjbSAuBR-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><p>I've only had the Series 3 for a couple of weeks, so it's early days in terms of my results (you'll want to wait 8-12 weeks to see the full benefits with any LED mask), but I'm already so impressed. I'd forgive you for thinking that the customised treatment could be gimmicky, but it's actually genius. <br /><br />Being able to choose the exact wavelengths you want, in the exact areas they're required, is a game-changer for treating multiple skincare concerns in one go. I have sensitive and combination skin, which is prone to both <a href="https://www.whowhatwear.com/beauty/skin/best-spot-treatments-for-acne">acne</a> and <a href="https://www.whowhatwear.com/rosacea-uk">rosacea</a>, and it has totally streamlined my routine. Rather than having to do multiple 10-minute treatments with different lights, I can do it all in one go. It has already saved me a lot of time, and I enjoy using it. I also love the option of having different light treatments to choose from as my skin's needs change, as well as the preset treatments if I want a one-and-done treatment all over.<br /><br />The moulded, contoured mask is flexible, so it's comfortable to wear and sits close to the skin (another important feature to look for in an LED mask, to ensure the light reaches your skin). The straps fit securely enough that I could walk around with it on in theory, so you're not tethered to lying down for fear of it falling off. I mostly used mine as part of my evening routine to wind down.<br /><br />Although it's still early days in terms of seeing full results, I have noticed some initial benefits from testing. The mask landed with me at the optimum time; my skin was stressed, inflamed and spotty after a busy few weeks, a poor diet and a bathroom reno that meant I was <a href="https://www.whowhatwear.com/uk/best-face-washes">cleansing</a> my face in my kitchen sink for a month. I've contended with lots of breakouts, a rosacea flare and <a href="https://www.whowhatwear.com/beauty/skin/best-products-for-hyperpigmentation">hyperpigmentation</a> from <a href="https://www.whowhatwear.com/beauty/skin/best-treatments-for-acne-scarring">acne scarring</a>. On the nights I used a customised treatment, I definitely noticed my skin looking calmer and more glowy by morning, and the lifespan of my breakouts noticeably decreased. I'm excited to see the full results develop over the coming months.</p><h3 class="article-body__section" id="section-is-the-series-3-worth-it"><span>Is the Series 3 Worth It?</span></h3><p>In short, I think this mask is worth the investment. "Investment" is the key word here, as it <em>is</em> £500. If you've already purchased an LED mask, then it's quite a lot to fork out if you've already spent a few hundred pounds on your current model. But if you're yet to purchase one, or you've been wanting to upgrade your current model that only has one or two treatment options, then I'd absolutely recommend going for this. <br /><br />The option to customise your treatment sets it apart from anything else out there, and with CurrentBody's technology, I can confidently recommend it to anyone who is looking to invest in a good LED mask. With so many devices available, this makes for a good investment, especially if you're wanting to target multiple skin concerns in one. It would be remiss of me not to mention that an LED mask can't replace a good skincare routine (that means being consistent and wearing your SPF), and you have to be consistent with your treatments to see results. Whilst some <a href="https://www.whowhatwear.com/beauty/best-new-beauty-devices-2026">beauty tools</a> have gathered dust in my bedside table, this is one I actively look forward to using, and so it's been easy enough to reach for most nights of the week.</p><h3 class="article-body__section" id="section-how-does-the-series-3-compare-to-series-2-and-series-1"><span>How Does the Series 3 Compare to Series 2 and Series 1?</span></h3><p>The original Series 1 featured 132 LED bulbs and two wavelengths (red and near-infrared), whilst <a href="https://www.whowhatwear.com/beauty/skin/currentbody-led-mask-review">Series 2</a> increased the bulb count to 236, introduced a third wavelength (deep near-infrared) and featured a more contoured silicone design with updated straps for a more secure fit. <br /><br />The new Series 3 retains the same shape and design as its predecessor, but increases the number of LED bulbs to 750 and adds three further wavelengths: blue, green and yellow. The controller has also been updated with a touchscreen display, allowing you to navigate the treatment menu and follow your session using a countdown timer.</p><h2 id="shop-now">Shop Now</h2>        <div class="featured_product_block featured_block_standard" data-id="9bdf9ed8-d3e1-11f1-bdca-71553a8a1689">            <a href="https://www.currentbody.com/products/currentbody-skin-led-light-therapy-mask" data-model-name="LED Red Light Therapy Face Mask: Series 3" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/x2nG2Fv55rdkDuSBrxHrSa.png" alt="Led Red Light Therapy Face Mask: Series 3" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CurrentBody Skin</div>                                        <div class="featured__title">LED Red Light Therapy Face Mask: Series 3</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 id="shop-more-currentbody">Shop more CurrentBody:</h2>        <div class="featured_product_block featured_block_standard" data-id="9bdf9faa-d3e1-11f1-8a95-2d3112370225">            <a href="https://www.currentbody.com/products/currentbody-skin-neck-and-dec-perfector" data-model-name="LED Neck &amp; Décolletage Mask: Series 3" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6YyzGEV6K8WqyJeY5qc6WL.png" alt="Led Neck &amp; Décolletage Mask: Series 3" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CurrentBody Skin</div>                                        <div class="featured__title">LED Neck &amp; Décolletage Mask: Series 3</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="9bdfa018-d3e1-11f1-a51c-e9924c16499d">            <a href="https://www.currentbody.com/products/currentbody-skin-complete-led-kit" data-model-name="LED Face &amp; Neck Kit: Series 3" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jvyy4L8ZEqKND8YTTf74XN.png" alt="Led Face &amp; Neck Kit: Series 3" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CurrentBody Skin</div>                                        <div class="featured__title">LED Face &amp; Neck Kit: Series 3</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="9bdfa07c-d3e1-11f1-b77e-c778a5e39b16">            <a href="https://www.currentbody.com/products/currentbody-skin-led-light-therapy-mask-series-2" data-model-name="LED Red Light Therapy Face Mask: Series 2" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jJDFv7jEMZfJkvxtfQ5McU.png" alt="Currentbody Skin Led Red Light Therapy Face Mask: Series 2" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CurrentBody Skin</div>                                        <div class="featured__title">LED Red Light Therapy Face Mask: Series 2</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="9bdfa0ea-d3e1-11f1-b8c0-3fc6812b0438">            <a href="https://www.currentbody.com/products/currentbody-skin-red-and-blue-light-therapy-mask" data-model-name="LED Blue Light Therapy Face Mask" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/BzHSoE52SULi5PpBxLPTWS.png" alt="Currentbody Skin Led Blue Light Therapy Face Mask" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CurrentBody Skin</div>                                        <div class="featured__title">LED Blue Light Therapy Face Mask</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-how-we-tested"><span>How We Tested</span></h3><p>I tested the CurrentBody LED Red Light Therapy Face Mask: Series 3 first-hand over the past few weeks to see how well it performed. I used both the pre-set treatments, as well as the customisable treatments you can design in the app to send to your LED mask. I used the mask 3-5 times per week, which is recommended by the brand, and noted the differences in my skin.</p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ Forget Balayage—"Nude Hair" Is the Low-Key Colour Trend Taking Over This Autumn ]]></title>
                                                                                                <dc:content><![CDATA[ <p>We all know <em>someone</em> with that particular kind of hair colour that always looks expensive, and yet never as though they've spent hours in the salon achieving it. Think beautifully blended tones, soft dimension and a finish that looks so natural you'd almost assume they were born with it. Of course, some (lucky) people are, but this <a href="https://www.whowhatwear.com/beauty/hair/autumn-hair-trends-2026">autumn</a>, we've noticed this "nude" <a href="https://www.whowhatwear.com/beauty/hair/autumn-hair-colour-trends-2026">hair colour trend</a> cropping up everywhere. It's a clear sign that trends are moving away from hair that looks obviously coloured and towards shades that feel more personal, understated, and crucially, a little less <em>done</em>.</p><p>For years, <a href="https://www.whowhatwear.com/beauty/hair/honey-balayage-hair-trend">honeyed balayage</a>, high-contrast <a href="https://www.whowhatwear.com/beauty/hair/brown-hair-with-blonde-highlights-ideas">highlights</a> and carefully placed <a href="https://www.whowhatwear.com/beauty/hair/ribbon-highlights-hair-trend">ribbons</a> of brightness have dominated salon mood boards. But as the "nonchalant girl" aesthetic continues to gain momentum, is there a case for making our hair colour <em>less</em> noticeable? Nude hair isn't about stripping colour back completely or settling for a flat, one-dimensional shade. Instead, it's about working with your natural base, refining the tone and creating such a seamless blend that the colour itself becomes almost undetectable.</p><p><strong>Celebrity hairstylist and Remi Cachet expert </strong><a href="https://www.instagram.com/adamreedhair/" target="_blank"><strong>Adam Reed</strong></a> describes the approach as "taking something familiar and natural and making it feel beautifully elevated". It's a deceptively simple idea, because achieving colour that looks uncoloured often requires a very considered approach to tone, placement and condition. Whether you're blonde, brunette or somewhere in between, here's everything to know about the nude hair colour trend, including what to ask your colourist and how to keep the finish looking its best.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="3dQuAXvZmQ8iYFGE6H96c4" name="brycescarlett_1789426292_3986318327054219105_5216917 (1)" alt="Lily-Rose Depp with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/3dQuAXvZmQ8iYFGE6H96c4-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/brycescarlett/p/DdSQCBEnQvJ/" target="_blank">@brycescarlett</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-what-is-the-nude-hair-colour-trend"><span>What Is the "Nude" Hair-Colour Trend?</span></h3><p>Nude hair is all about creating natural-looking colour with subtle dimension, rather than obvious highlights or dramatic shifts in tone. The aim is to enhance your existing shade, using delicate variations in colour to give the hair depth, movement and light reflection without making the placement of the colour immediately apparent. Think soft champagne blonde, muted honey, neutral brunette and rich espresso, all with a beautifully blended finish.</p><p>"The beauty of nude hair is that there isn't one universal shade," explains <strong>Reed</strong>. "On blonde hair, it might be a beautifully balanced beige, a soft champagne or a muted honey, with very delicate tonal variations. On brunette hair, it might be a soft walnut, a beautiful neutral brown or a deeper espresso with the most subtle movement of colour."</p><p>Unlike traditional balayage, where lighter pieces are often deliberately placed to frame the face or brighten the lengths, nude colour is less about creating contrast and more about achieving harmony. "The important thing is that the colour has dimension without obvious contrast. We still want movement and reflection, but we don't necessarily want to see where one colour begins and another ends," <strong>Reed</strong> adds.</p><p>The result is hair that looks healthy, glossy and effortlessly finished. <strong>Reed</strong> refers to this philosophy as "super naturals", with his clients "taking something familiar and natural and making it feel beautifully elevated". </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="2whxAzSHQfCGBMMyA7Dpe4" name="cervandohair_1789315201_3985016566723170770_629832851" alt="Daisy Edgar Jones with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/2whxAzSHQfCGBMMyA7Dpe4-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/cervandohair/p/DdO8OFElNJa/?hl=en&amp;img_index=2" target="_blank">@cervandohair</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-what-should-you-ask-your-colourist-for"><span>What Should You Ask Your Colourist For?</span></h3><p>If you're keen to try nude hair, the best starting point is a conversation about the finish you want, rather than arriving with a specific shade in mind. Your colourist can then consider your root colour, skin tone, existing colour and hair condition to work out which tonal direction will suit you best.</p><p>"I'd start by asking for a soft, natural-looking colour with very little obvious contrast," says <strong>Reed</strong>. "Explain that you want to enhance your natural base rather than dramatically change it." Depending on your starting point, this might mean adding ultra-fine highlights just a shade or two lighter than your natural colour, or simply refining your existing shade with a gloss. "I love using delicate colour placement, soft root transitions and subtle tonal variations to create that feeling of natural dimension. Babylights are particularly beautiful for this because they create such a fine, diffused blend, rather than obvious streaks of colour," he explains.</p><p>Reference images can be useful, too, but focus on what you like about the colour rather than expecting a replica. As <strong>Reed</strong> advises, "Use references to explain what you love about the softness, tone or finish, and then allow your colourist to interpret that for you. The best colour consultation isn't about asking 'What colour do you want?'. It's about understanding how you want your hair to look and feel."</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1926px;"><p class="vanilla-image-block" style="padding-top:132.92%;"><img id="3WTBgtDZQqyYzdJrZLJEh4" name="cwoodhair_1783381424_3935610873843924885_245377581" alt="Mia Goth with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/3WTBgtDZQqyYzdJrZLJEh4-1920-80.jpg" mos="" align="middle" fullscreen="" width="1926" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/cwoodhair/p/DaeGXT9iPSU/?hl=en" target="_blank">@cwoodhair</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-how-to-look-after-nude-hair-colour"><span>How to Look After Nude Hair Colour</span></h3><p>Because nude hair relies on subtle tonal differences and light reflection, the condition of your hair is particularly important. When you're not relying on bold highlights or high-contrast colour to make an impact, softness, shine and movement do much of the work. Keeping the hair hydrated and minimising damage will help preserve that glossy, expensive-looking finish between salon visits.</p><p>"Condition is absolutely fundamental to this look," says <strong>Reed</strong>. "When colour is so subtle, the health of the hair becomes even more important. You want beautiful light reflection, softness, and movement, because that's what allows those subtle tonal differences to come to life."</p><p>At home, <strong>Reed</strong> recommends "a personalised haircare regime, using the right <a href="https://www.whowhatwear.com/best-shampoo">shampoo </a>and <a href="https://www.whowhatwear.com/beauty/hair/best-conditioner">conditioner</a>, heat protection and regular conditioning treatments". Avoid excessive heat styling where possible, and use products suited to your hair type and colour rather than automatically reaching for the most intensive treatment on the shelf. "A salon gloss can also be a wonderful way of refreshing the tone and bringing luminosity back into the hair without necessarily introducing more highlights," he adds. Your colourist can advise on how frequently to book these, depending on how your tone fades and how quickly your roots grow.</p><p>If you wear extensions to achieve extra length or fullness, aftercare and colour matching matter just as much. <strong>Reed</strong> notes that "a considered colour match and appropriate aftercare are key to ensuring your natural hair and extensions continue to work beautifully together". His advice is to take a preventative approach. "For me, it's always prevention rather than cure. Beautiful colour and healthy hair should work together."</p><h3 class="article-body__section" id="section-nude-hair-inspiration"><span>Nude Hair Inspiration</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="vviZuSFMTUBVkKhXBrNA7h" name="bobbyeliot_1740988226_3579991176650303938_8117415" alt="Jenny Ortega with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/vviZuSFMTUBVkKhXBrNA7h-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/bobbyeliot/p/DGurwHvRinC/?hl=en" target="_blank">@bobbyeliot</a>)</span></figcaption></figure><p>Long, dark layers and a centre-parted fringe give this brunette shade a soft, effortless finish.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="fJXSZGgCiceyq5CDPp9SEh" name="emmanuellek__1588866747_2303903724292001970_244984911" alt="@emanuellek_ with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/fJXSZGgCiceyq5CDPp9SEh-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/B_5HDuFHrcp/" target="_blank">@emanuellek_</a>)</span></figcaption></figure><p>A short, <a href="https://www.whowhatwear.com/beauty/hair/how-to-style-a-curly-bob">curly bob</a> proves that nude colour is just as beautiful with plenty of natural texture.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="cd4rGP7zXSJp9Vzvwsa3" name="cervandohair_1789315201_3985016566773455315_629832851" alt="Daisy Edgar Jones with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/cd4rGP7zXSJp9Vzvwsa3-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/cervandohair/p/DdO8OFElNJa/?hl=en&amp;img_index=3" target="_blank">@cervandohair</a>)</span></figcaption></figure><p>Soft waves bring out the subtle tonal variations in this rich brunette shade.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="VyMh5H8d3tNFVg9cLuBF3" name="cervandohair_1792605602_4012595393620295265_629832851" alt="Carolyn Murphy with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/VyMh5H8d3tNFVg9cLuBF3-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/cervandohair/p/DexAL33GwS6/?hl=en&amp;img_index=2" target="_blank">@cervandohair</a>)</span></figcaption></figure><p>Sleek, glossy waves give this understated blonde colour a beautifully polished finish.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1500px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="DRZV5fJ7xpRw2DS9bDogg4" name="frannfyne_1783861661_3939638119445349087_1935855594" alt="Franny Fyne with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/DRZV5fJ7xpRw2DS9bDogg4-1920-80.jpg" mos="" align="middle" fullscreen="" width="1500" height="2000" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DasaWBuCEz9/?img_index=1" target="_blank">@frannfyne</a>)</span></figcaption></figure><p>Dark, dimensional colour and a full fringe make for a wonderfully understated combination.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="FCpbRFRqPTTegR7g3Fiz" name="cervandohair_1788566372_3979095239172154922_629832851" alt="Virginie Efira with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/FCpbRFRqPTTegR7g3Fiz-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/cervandohair/p/Dc4n3Yuj5Vo/?hl=en&amp;img_index=1" target="_blank">@cervandohair</a>)</span></figcaption></figure><p>These beachy blonde waves have just the right amount of softness and sun-kissed dimension.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="97ZUGEKM4SnqgteXurmNVo" name="cervandohair_1788833391_3981338908612288421_629832851" alt="Jane Clevy with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/97ZUGEKM4SnqgteXurmNVo-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/cervandohair/p/DdAlKbjlKPI/?hl=en&amp;img_index=1" target="_blank">@cervandohair</a>)</span></figcaption></figure><p>A deep auburn shade with a side part is the perfect way to embrace warmth without going too bold.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="ktGBMuLH4Fe3bN9wjseoAh" name="bobbyeliot_1704839421_3276753022071305125_8117415" alt="Claire Foy with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/ktGBMuLH4Fe3bN9wjseoAh-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/bobbyeliot/p/C15XYM5P3Ol/?hl=en" target="_blank">@bobbyeliot</a>)</span></figcaption></figure><p>This straight, shoulder-length brunette is proof that sometimes the simplest colour and style combinations are the chicest.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1737px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="nc5PFbew6e9hTZiWmaaSh4" name="monamali__1782669996_3929643016032436592_275388862" alt="Mona Mali with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/nc5PFbew6e9hTZiWmaaSh4-1920-80.jpg" mos="" align="middle" fullscreen="" width="1737" height="2316" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DaI5a3_jWOr/?img_index=1" target="_blank">@monamali_</a>)</span></figcaption></figure><p>Ultra-long curls finished with delicate placement braids make a case for embracing your natural depth and texture.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:121.74%;"><img id="mUUCnVAoshp8mA3bRcpKHo" name="cervandohair_1775615047_3870462007657640669_629832851" alt="Carey Mulligan with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/mUUCnVAoshp8mA3bRcpKHo-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1753" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/cervandohair/p/DW2pLB7FDLd/?hl=en" target="_blank">@cervandohair</a>)</span></figcaption></figure><p>This sleek blonde <a href="https://www.whowhatwear.com/uk/bob-hairstyles">bob</a> is all about a clean silhouette and beautifully balanced colour.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:116.88%;"><img id="ZGnhLWfwNJsACssfvcVVJh" name="kaiagerber_1586022676_2280045921650358285_266042468" alt="@kaiagerber with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/ZGnhLWfwNJsACssfvcVVJh-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1683" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/B-kWa9_jDgN/" target="_blank">@kaiagerber</a>)</span></figcaption></figure><p>A soft auburn bob brings together muted copper tones and undone, natural-looking waves.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="zxrT8hTHbB3jhGtABNfh8h" name="ninapark_1763443652_3768360943270087005_29177128" alt="Jessie Buckley with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/zxrT8hTHbB3jhGtABNfh8h-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @brycescarlett)</span></figcaption></figure><p>Grown-out<a href="https://www.whowhatwear.com/beauty/hair/long-pixie-haircuts-uk"> pixie</a> layers and warm honey tones make for an effortlessly cool colour combination.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1125px;"><p class="vanilla-image-block" style="padding-top:131.11%;"><img id="AWyDZBqd3kPK3DyRAzpAAo" name="cervandohair_1790352002_3993894988572995550_629832851" alt="Olivia Culpo with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/AWyDZBqd3kPK3DyRAzpAAo-1920-80.jpg" mos="" align="middle" fullscreen="" width="1125" height="1475" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @cervandohair)</span></figcaption></figure><p>There's something undeniably striking about very long, straight dark brown hair with a glossy, tonal finish.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="sTkoEDMQuADavLNuQL6sPh" name="pinkpantheress_1776061504_3874200771453553630_39559476848" alt="@pinkpantheress with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/sTkoEDMQuADavLNuQL6sPh-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DXD8uXYldg4/" target="_blank">@pinkpantheress</a>)</span></figcaption></figure><p>This golden brunette shade strikes the perfect balance between rich warmth and natural-looking light.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="qTNiUfJjCiicWSagotUr8h" name="brycescarlett_1789426646_3986321394667381679_5216917" alt="Lily-Rose Depp with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/qTNiUfJjCiicWSagotUr8h-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/brycescarlett/p/DdSQtU_HYo7/" target="_blank">@brycescarlett</a>)</span></figcaption></figure><p>Warm golden lengths and voluminous, curled ends give this understated shade a glamorous finish.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="sKAke5RJ3hRymwiWacL99h" name="brycescarlett_1789392062_3986031176598187616_5216917" alt="Margaret Qualley with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/sKAke5RJ3hRymwiWacL99h-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/brycescarlett/p/DdROvjrkTKf/?img_index=1" target="_blank">@brycescarlett</a>)</span></figcaption></figure><p>These bouncy, side-swept brunette curls bring movement and dimension to a rich, dark base.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.06%;"><img id="Du6Y7RbSaxh8GxotBLTnN4" name="aidabadji__1766350740_3792747367968188969_5480009328" alt="Aida Badji with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/Du6Y7RbSaxh8GxotBLTnN4-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1916" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DSii6pHCiz-/?img_index=4" target="_blank">@aidabadji_</a>)</span></figcaption></figure><p>Thick, <a href="https://www.whowhatwear.com/beauty/hair/how-to-do-loose-waves">loose waves</a> and a deep brunette shade are a lesson in low-key luxury.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="XSNL8k5SNdcfVRNsBjAy8h" name="brycescarlett_1791653900_4005005352540282337_5216917" alt="Hailey Bieber with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/XSNL8k5SNdcfVRNsBjAy8h-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/brycescarlett/p/DeUo28OnfsG/" target="_blank">@brycescarlett</a>)</span></figcaption></figure><p>A subtle blend of lighter tones gives this dark brown hair depth without obvious contrast.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="tJW5RtyTYk8iMFt7Y83xJe" name="dimitrishair_1787843296_3973039854237375972_10380927" alt="Joey King with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/tJW5RtyTYk8iMFt7Y83xJe-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/dimitrishair/p/DcjEtOfG2wz/" target="_blank">@dimitrishair</a>)</span></figcaption></figure><p>This rich, curly red shade shows how beautifully natural-looking dimension can work with a statement colour.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="BkZkvBGnpMiBpaYayoTVF4" name="rochellehumes_1781852334_3922783521892503033_46730895" alt="Rochelle Humes with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/BkZkvBGnpMiBpaYayoTVF4-1920-80.jpg" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DZwh2yqCj64/?hl=en&amp;img_index=11" target="_blank">@rochellehumes</a>)</span></figcaption></figure><p>A thick, dark ponytail with soft waves proves that understated colour can still make an impact.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:127.85%;"><img id="sHr9dWCRUQZheAoBbtxYFe" name="dimitrishair_1783417152_3935909369426352647_10380927" alt="Gigi Hadid with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/sHr9dWCRUQZheAoBbtxYFe-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1841" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/dimitrishair/p/DafKgZTlvcl/" target="_blank">@dimitrishair</a>)</span></figcaption></figure><p>This cool, ashy blonde is beautifully pared back, with a centre part and sleek lengths letting the tone shine.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.26%;"><img id="AygAmuqYDeyq2xHGkBAisg" name="brycescarlett_1770240659_3825377724165409837_5216917" alt="Margot Robbie with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/AygAmuqYDeyq2xHGkBAisg-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1919" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @brycescarlett)</span></figcaption></figure><p>Delicate copper tones woven through long blonde lengths give this colour a warm, natural-looking finish.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2008px;"><p class="vanilla-image-block" style="padding-top:126.94%;"><img id="sd9kwZeD552QnF3Ygj6Tc" name="cwoodhair_1781028111_3915869986561854328_245377581" alt="Jodie Comer with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/sd9kwZeD552QnF3Ygj6Tc-1920-80.jpg" mos="" align="middle" fullscreen="" width="2008" height="2549" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/cwoodhair/p/DZX9xcjHMHz/?hl=en&amp;img_index=4" target="_blank">@cwoodhair</a>)</span></figcaption></figure><p>This softly blended blonde, with slightly deeper ends, is a masterclass in subtle dimension.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:132.92%;"><img id="WhqEFDxmdo3REhNWW7obZ" name="cwoodhair_1771606771_3836837963255108648_245377581" alt="Sophie Turner with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/WhqEFDxmdo3REhNWW7obZ-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1914" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/cwoodhair/p/DU_L_m3DfPm/?hl=en" target="_blank">@cwoodhair</a>)</span></figcaption></figure><p>Long layers and rich dark brown tones make this an effortlessly chic take on nude hair.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.90%;"><img id="Ef9kY7jwfsMqxhnK6zxVFe" name="dimitrishair_1787332603_3968745494116280634_10380927" alt="Kristen Bell with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/Ef9kY7jwfsMqxhnK6zxVFe-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1813" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/dimitrishair/p/DcT2o0rIN_m/" target="_blank">@dimitrishair</a>)</span></figcaption></figure><p>A little brunette dimension through beachy blonde waves creates that perfectly undone, lived-in effect.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1276px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="FfqVVc9DBQ8fxF9BsMJvV" name="cwoodhair_1770979772_3831577485490628023_245377581" alt="Lily James with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/FfqVVc9DBQ8fxF9BsMJvV-1920-80.jpg" mos="" align="middle" fullscreen="" width="1276" height="1595" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/cwoodhair/p/DUsgFlyDeKs/?hl=en&amp;img_index=1" target="_blank">@cwoodhair</a>)</span></figcaption></figure><p>A seamless transition from deeper roots to lighter golden-brown ends gives this shade that natural, sunkissed finish.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="WjzUAxNUkJkuJtGGmpZzV" name="cwoodhair_1772620509_3845341166091227679_245377581" alt="Rosie Huntington-Whiteley with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/WjzUAxNUkJkuJtGGmpZzV-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/cwoodhair/p/DVdZi4gjZI8/?hl=en&amp;img_index=5" target="_blank">@cwoodhair</a>)</span></figcaption></figure><p>Rosie Huntington-Whiteley is the <em>perfect</em> nude hair inspiration, with her signature honey blonde tones always looking glossy, soft, and expensive.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1702px;"><p class="vanilla-image-block" style="padding-top:132.96%;"><img id="yUBUeRmnw8d7daPBrkRST" name="cwoodhair_1789356694_3985735249736186688_245377581" alt="Sarah Pidgeon with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/yUBUeRmnw8d7daPBrkRST-1920-80.jpg" mos="" align="middle" fullscreen="" width="1702" height="2263" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/cwoodhair/p/DdQLSOjkWFl/?hl=en&amp;img_index=2" target="_blank">@cwoodhair</a>)</span></figcaption></figure><p>Sleek platinum blonde proves nude hair doesn't have to mean warm tones, just beautifully balanced colour and a healthy-looking shine.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1290px;"><p class="vanilla-image-block" style="padding-top:124.96%;"><img id="mwyManZHERqPfK7X9desWh" name="selinergulofficial_1746535707_3626526817072661921_3655593899" alt="@selinergulofficial with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/mwyManZHERqPfK7X9desWh-1920-80.jpg" mos="" align="middle" fullscreen="" width="1290" height="1612" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DJUAvCACDne/?img_index=1" target="_blank">@selinergulofficial</a>)</span></figcaption></figure><p>This warm brown bob is understated, glossy, and effortlessly chic.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="EG2GusZSQUCEqG4GVgZ7L" name="cwoodhair_1775306159_3867869529099803931_245377581" alt="Havana Rose Liu with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/EG2GusZSQUCEqG4GVgZ7L-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/cwoodhair/p/DWtcA-PjYyB/?hl=en&amp;img_index=4" target="_blank">@cwoodhair</a>)</span></figcaption></figure><p>A low, curly ponytail with face-framing strands lets this rich brunette shade take centre stage, with subtle movement adding to the effortless finish.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="knZGjJoGkoKU76iVnHtYEe" name="dimitrishair_1781283680_3918013524503712959_10380927" alt="Amal Clooney with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/knZGjJoGkoKU76iVnHtYEe-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/dimitrishair/p/DZflO3RDv7o/" target="_blank">@dimitrishair</a>)</span></figcaption></figure><p>Subtle lighter tones through sleek, dark hair create dimension without taking away from its rich base.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:124.93%;"><img id="hznabNcDJ7E6BbsYh5fnhg" name="brycescarlett_1741692395_3585898177577438051_5216917" alt="Saorise Ronan with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/hznabNcDJ7E6BbsYh5fnhg-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1799" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/brycescarlett/p/DHDq2b2Oa7b/?img_index=1" target="_blank">@brycescarlett</a>)</span></figcaption></figure><p>This gingery blonde updo captures the beauty of warm, muted tones with a soft, natural-looking finish.</p><h3 class="article-body__section" id="section-best-products-for-nude-hair"><span>Best Products for Nude Hair </span></h3>        <div class="featured_product_block featured_block_standard" data-id="b49812da-d12e-11f1-ae08-1be7421cf98b">            <a href="https://www.remicachet.com/products/18-elegance-injection-tape-hair?variant=64039725564281" data-model-name="Injection Tape Hair" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:127.93%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Rua6evN4wJgFfTQikccWnT.webp" alt="Remi Cachet" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Remi Cachet</div>                                        <div class="featured__title">Injection Tape Hair</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you're looking to add fullness as well as dimension, extensions can also complement the trend. <strong>Reed</strong> highlights Remi Cachet's Injection Tape Babylights collection, which features fine, multi-tonal blends designed for seamless transitions from root to tip. "Shades such as Toasted Almond and Sahara Sands are perfect examples of how subtle variations in tone can add depth and movement while maintaining that soft, understated finish," he explains.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="5c8e24e8-d12f-11f1-84de-999ba06f633e">            <a href="https://www.boots.com/color-wow-color-security-shampoo-250ml-10338505" data-model-name="Color Security Shampoo" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/dqEibzBGia2x4Pk5hYkUVG.webp" alt="Color Wow Color Security Shampoo 250ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Color Wow</div>                                        <div class="featured__title">Color Security Shampoo</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>For nude hair colour to look its best, you want to preserve that glossy, healthy-looking finish without leaving behind product residue. This sulfate-free shampoo gently cleanses the hair and scalp without weighing down your lengths, making it a great staple for keeping natural-looking colour fresh and full of shine.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="5c8e2574-d12f-11f1-bc17-f367a481be3f">            <a href="https://www.spacenk.com/uk/haircare/hair-treatment/hair-mask/honey-gloss-ceramide-therapy-hair-mask-MUK200058452.html" data-model-name="Honey Gloss Ceramide Therapy Hair Mask" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6ZNL7aCknhb7PyaPyM76eG.jpg" alt="Gisou Honey Gloss Ceramide Therapy Hair Mask 75ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Gisou</div>                                        <div class="featured__title">Honey Gloss Ceramide Therapy Hair Mask</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Subtle colour really comes into its own when hair looks soft, smooth and reflective, which is where this nourishing <a href="https://www.whowhatwear.com/beauty/hair/best-hair-masks-uk">hair mask </a>comes in. Formulated with honey and ceramides, it helps condition dry lengths, improve the feel of damaged hair, and will leave your colour looking glossy rather than dull.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="5c8e25f6-d12f-11f1-a2ca-7b89180953cc">            <a href="https://www.spacenk.com/uk/perfect-hair-day-high-shine-gloss-treatment-MUK200051807.html" data-model-name="Perfect Hair Day High-Shine Gloss Treatment" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/CLVwJfkNgyBL9FcS3xhfbL.jpg" alt="Living Proof Perfect Hair Day™ High-Shine Gloss Treatment" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Living Proof</div>                                        <div class="featured__title">Perfect Hair Day High-Shine Gloss Treatment</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you're after that light-reflective finish that makes nude hair so expensive-looking, this at-home <a href="https://www.whowhatwear.com/uk/best-hair-glosses-and-glazes">hair gloss</a> treatment is worth adding to your routine. Designed to boost shine and smooth the hair's surface, it's a great option for enhancing the subtle tonal variations in your colour without needing to add more highlights.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="5c8e266e-d12f-11f1-9f05-6391352dd04d">            <a href="https://www.boots.com/arkive-the-movement-dry-texturising-spray-200ml-10332914" data-model-name="The Movement Dry Texturising Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/MzZhP95U2hdq37FFHZhky4.webp" alt="Arkive the Movement Dry Texturising Spray 200ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Arkive</div>                                        <div class="featured__title">The Movement Dry Texturising Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Of course, nude hair isn't just about the colour; the styling should feel effortless, too. This dry <a href="https://www.whowhatwear.com/beauty/hair/best-texturising-hair-products">texturising spray</a> adds airy volume, grip and movement, helping waves and layers look naturally undone rather than overly polished or styled.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/hair/nude-hair-colour-trend</link>
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                            <![CDATA[ It's so chic. ]]>
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                                                                        <pubDate>Sun, 01 Nov 2026 07:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 02 Nov 2026 12:15:36 +0000</updated>
                                                                                                                                            <category><![CDATA[Hair]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Grace Day ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ &lt;p&gt;Grace Day is a beauty editor and content creator. She has over 10 years of beauty-industry experience, spanning editorial, retail, and e-commerce, which gives her a unique understanding into how people shop for their beauty routines. &lt;/p&gt;&lt;p&gt;While studying for a history degree (specialising in the history of beauty) and working as a beauty adviser in department stores, Grace started writing her own beauty blog in order to share the products she discovered while dealing with acne. After graduating, she moved to Beauty Bay as beauty editor and content manager. Grace is currently a beauty contributor to Who What Wear. She has also written for Hypebae and PopSugar and works as a brand consultant and copywriter. &lt;/p&gt;&lt;p&gt;Grace is a licensed aesthetician and offers virtual skincare consultations for those looking for support in finding a new skincare routine. She also creates daily original content on Instagram and TikTok, where she loves sharing her skincare advice and product recommendations, and regularly works with leading beauty brands. &lt;/p&gt;&lt;p&gt;Grace currently lives in Manchester with her partner and two chihuahuas. When she&#039;s not writing or testing the latest skincare launch, Grace can be found exploring the city&#039;s newest restaurants or reading in a coffee shop.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[nude hair colour trend]]></media:description>                                                            <media:text><![CDATA[nude hair colour trend]]></media:text>
                                <media:title type="plain"><![CDATA[nude hair colour trend]]></media:title>
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                                <p>We all know <em>someone</em> with that particular kind of hair colour that always looks expensive, and yet never as though they've spent hours in the salon achieving it. Think beautifully blended tones, soft dimension and a finish that looks so natural you'd almost assume they were born with it. Of course, some (lucky) people are, but this <a href="https://www.whowhatwear.com/beauty/hair/autumn-hair-trends-2026">autumn</a>, we've noticed this "nude" <a href="https://www.whowhatwear.com/beauty/hair/autumn-hair-colour-trends-2026">hair colour trend</a> cropping up everywhere. It's a clear sign that trends are moving away from hair that looks obviously coloured and towards shades that feel more personal, understated, and crucially, a little less <em>done</em>.</p><p>For years, <a href="https://www.whowhatwear.com/beauty/hair/honey-balayage-hair-trend">honeyed balayage</a>, high-contrast <a href="https://www.whowhatwear.com/beauty/hair/brown-hair-with-blonde-highlights-ideas">highlights</a> and carefully placed <a href="https://www.whowhatwear.com/beauty/hair/ribbon-highlights-hair-trend">ribbons</a> of brightness have dominated salon mood boards. But as the "nonchalant girl" aesthetic continues to gain momentum, is there a case for making our hair colour <em>less</em> noticeable? Nude hair isn't about stripping colour back completely or settling for a flat, one-dimensional shade. Instead, it's about working with your natural base, refining the tone and creating such a seamless blend that the colour itself becomes almost undetectable.</p><p><strong>Celebrity hairstylist and Remi Cachet expert </strong><a href="https://www.instagram.com/adamreedhair/" target="_blank"><strong>Adam Reed</strong></a> describes the approach as "taking something familiar and natural and making it feel beautifully elevated". It's a deceptively simple idea, because achieving colour that looks uncoloured often requires a very considered approach to tone, placement and condition. Whether you're blonde, brunette or somewhere in between, here's everything to know about the nude hair colour trend, including what to ask your colourist and how to keep the finish looking its best.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="3dQuAXvZmQ8iYFGE6H96c4" name="brycescarlett_1789426292_3986318327054219105_5216917 (1)" alt="Lily-Rose Depp with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/3dQuAXvZmQ8iYFGE6H96c4-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/brycescarlett/p/DdSQCBEnQvJ/" target="_blank">@brycescarlett</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-what-is-the-nude-hair-colour-trend"><span>What Is the "Nude" Hair-Colour Trend?</span></h3><p>Nude hair is all about creating natural-looking colour with subtle dimension, rather than obvious highlights or dramatic shifts in tone. The aim is to enhance your existing shade, using delicate variations in colour to give the hair depth, movement and light reflection without making the placement of the colour immediately apparent. Think soft champagne blonde, muted honey, neutral brunette and rich espresso, all with a beautifully blended finish.</p><p>"The beauty of nude hair is that there isn't one universal shade," explains <strong>Reed</strong>. "On blonde hair, it might be a beautifully balanced beige, a soft champagne or a muted honey, with very delicate tonal variations. On brunette hair, it might be a soft walnut, a beautiful neutral brown or a deeper espresso with the most subtle movement of colour."</p><p>Unlike traditional balayage, where lighter pieces are often deliberately placed to frame the face or brighten the lengths, nude colour is less about creating contrast and more about achieving harmony. "The important thing is that the colour has dimension without obvious contrast. We still want movement and reflection, but we don't necessarily want to see where one colour begins and another ends," <strong>Reed</strong> adds.</p><p>The result is hair that looks healthy, glossy and effortlessly finished. <strong>Reed</strong> refers to this philosophy as "super naturals", with his clients "taking something familiar and natural and making it feel beautifully elevated". </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="2whxAzSHQfCGBMMyA7Dpe4" name="cervandohair_1789315201_3985016566723170770_629832851" alt="Daisy Edgar Jones with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/2whxAzSHQfCGBMMyA7Dpe4-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/cervandohair/p/DdO8OFElNJa/?hl=en&amp;img_index=2" target="_blank">@cervandohair</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-what-should-you-ask-your-colourist-for"><span>What Should You Ask Your Colourist For?</span></h3><p>If you're keen to try nude hair, the best starting point is a conversation about the finish you want, rather than arriving with a specific shade in mind. Your colourist can then consider your root colour, skin tone, existing colour and hair condition to work out which tonal direction will suit you best.</p><p>"I'd start by asking for a soft, natural-looking colour with very little obvious contrast," says <strong>Reed</strong>. "Explain that you want to enhance your natural base rather than dramatically change it." Depending on your starting point, this might mean adding ultra-fine highlights just a shade or two lighter than your natural colour, or simply refining your existing shade with a gloss. "I love using delicate colour placement, soft root transitions and subtle tonal variations to create that feeling of natural dimension. Babylights are particularly beautiful for this because they create such a fine, diffused blend, rather than obvious streaks of colour," he explains.</p><p>Reference images can be useful, too, but focus on what you like about the colour rather than expecting a replica. As <strong>Reed</strong> advises, "Use references to explain what you love about the softness, tone or finish, and then allow your colourist to interpret that for you. The best colour consultation isn't about asking 'What colour do you want?'. It's about understanding how you want your hair to look and feel."</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1926px;"><p class="vanilla-image-block" style="padding-top:132.92%;"><img id="3WTBgtDZQqyYzdJrZLJEh4" name="cwoodhair_1783381424_3935610873843924885_245377581" alt="Mia Goth with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/3WTBgtDZQqyYzdJrZLJEh4-1920-80.jpg" mos="" align="middle" fullscreen="" width="1926" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/cwoodhair/p/DaeGXT9iPSU/?hl=en" target="_blank">@cwoodhair</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-how-to-look-after-nude-hair-colour"><span>How to Look After Nude Hair Colour</span></h3><p>Because nude hair relies on subtle tonal differences and light reflection, the condition of your hair is particularly important. When you're not relying on bold highlights or high-contrast colour to make an impact, softness, shine and movement do much of the work. Keeping the hair hydrated and minimising damage will help preserve that glossy, expensive-looking finish between salon visits.</p><p>"Condition is absolutely fundamental to this look," says <strong>Reed</strong>. "When colour is so subtle, the health of the hair becomes even more important. You want beautiful light reflection, softness, and movement, because that's what allows those subtle tonal differences to come to life."</p><p>At home, <strong>Reed</strong> recommends "a personalised haircare regime, using the right <a href="https://www.whowhatwear.com/best-shampoo">shampoo </a>and <a href="https://www.whowhatwear.com/beauty/hair/best-conditioner">conditioner</a>, heat protection and regular conditioning treatments". Avoid excessive heat styling where possible, and use products suited to your hair type and colour rather than automatically reaching for the most intensive treatment on the shelf. "A salon gloss can also be a wonderful way of refreshing the tone and bringing luminosity back into the hair without necessarily introducing more highlights," he adds. Your colourist can advise on how frequently to book these, depending on how your tone fades and how quickly your roots grow.</p><p>If you wear extensions to achieve extra length or fullness, aftercare and colour matching matter just as much. <strong>Reed</strong> notes that "a considered colour match and appropriate aftercare are key to ensuring your natural hair and extensions continue to work beautifully together". His advice is to take a preventative approach. "For me, it's always prevention rather than cure. Beautiful colour and healthy hair should work together."</p><h3 class="article-body__section" id="section-nude-hair-inspiration"><span>Nude Hair Inspiration</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="vviZuSFMTUBVkKhXBrNA7h" name="bobbyeliot_1740988226_3579991176650303938_8117415" alt="Jenny Ortega with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/vviZuSFMTUBVkKhXBrNA7h-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/bobbyeliot/p/DGurwHvRinC/?hl=en" target="_blank">@bobbyeliot</a>)</span></figcaption></figure><p>Long, dark layers and a centre-parted fringe give this brunette shade a soft, effortless finish.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="fJXSZGgCiceyq5CDPp9SEh" name="emmanuellek__1588866747_2303903724292001970_244984911" alt="@emanuellek_ with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/fJXSZGgCiceyq5CDPp9SEh-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/B_5HDuFHrcp/" target="_blank">@emanuellek_</a>)</span></figcaption></figure><p>A short, <a href="https://www.whowhatwear.com/beauty/hair/how-to-style-a-curly-bob">curly bob</a> proves that nude colour is just as beautiful with plenty of natural texture.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="cd4rGP7zXSJp9Vzvwsa3" name="cervandohair_1789315201_3985016566773455315_629832851" alt="Daisy Edgar Jones with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/cd4rGP7zXSJp9Vzvwsa3-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/cervandohair/p/DdO8OFElNJa/?hl=en&amp;img_index=3" target="_blank">@cervandohair</a>)</span></figcaption></figure><p>Soft waves bring out the subtle tonal variations in this rich brunette shade.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="VyMh5H8d3tNFVg9cLuBF3" name="cervandohair_1792605602_4012595393620295265_629832851" alt="Carolyn Murphy with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/VyMh5H8d3tNFVg9cLuBF3-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/cervandohair/p/DexAL33GwS6/?hl=en&amp;img_index=2" target="_blank">@cervandohair</a>)</span></figcaption></figure><p>Sleek, glossy waves give this understated blonde colour a beautifully polished finish.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1500px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="DRZV5fJ7xpRw2DS9bDogg4" name="frannfyne_1783861661_3939638119445349087_1935855594" alt="Franny Fyne with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/DRZV5fJ7xpRw2DS9bDogg4-1920-80.jpg" mos="" align="middle" fullscreen="" width="1500" height="2000" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DasaWBuCEz9/?img_index=1" target="_blank">@frannfyne</a>)</span></figcaption></figure><p>Dark, dimensional colour and a full fringe make for a wonderfully understated combination.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="FCpbRFRqPTTegR7g3Fiz" name="cervandohair_1788566372_3979095239172154922_629832851" alt="Virginie Efira with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/FCpbRFRqPTTegR7g3Fiz-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/cervandohair/p/Dc4n3Yuj5Vo/?hl=en&amp;img_index=1" target="_blank">@cervandohair</a>)</span></figcaption></figure><p>These beachy blonde waves have just the right amount of softness and sun-kissed dimension.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="97ZUGEKM4SnqgteXurmNVo" name="cervandohair_1788833391_3981338908612288421_629832851" alt="Jane Clevy with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/97ZUGEKM4SnqgteXurmNVo-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/cervandohair/p/DdAlKbjlKPI/?hl=en&amp;img_index=1" target="_blank">@cervandohair</a>)</span></figcaption></figure><p>A deep auburn shade with a side part is the perfect way to embrace warmth without going too bold.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="ktGBMuLH4Fe3bN9wjseoAh" name="bobbyeliot_1704839421_3276753022071305125_8117415" alt="Claire Foy with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/ktGBMuLH4Fe3bN9wjseoAh-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/bobbyeliot/p/C15XYM5P3Ol/?hl=en" target="_blank">@bobbyeliot</a>)</span></figcaption></figure><p>This straight, shoulder-length brunette is proof that sometimes the simplest colour and style combinations are the chicest.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1737px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="nc5PFbew6e9hTZiWmaaSh4" name="monamali__1782669996_3929643016032436592_275388862" alt="Mona Mali with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/nc5PFbew6e9hTZiWmaaSh4-1920-80.jpg" mos="" align="middle" fullscreen="" width="1737" height="2316" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DaI5a3_jWOr/?img_index=1" target="_blank">@monamali_</a>)</span></figcaption></figure><p>Ultra-long curls finished with delicate placement braids make a case for embracing your natural depth and texture.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:121.74%;"><img id="mUUCnVAoshp8mA3bRcpKHo" name="cervandohair_1775615047_3870462007657640669_629832851" alt="Carey Mulligan with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/mUUCnVAoshp8mA3bRcpKHo-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1753" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/cervandohair/p/DW2pLB7FDLd/?hl=en" target="_blank">@cervandohair</a>)</span></figcaption></figure><p>This sleek blonde <a href="https://www.whowhatwear.com/uk/bob-hairstyles">bob</a> is all about a clean silhouette and beautifully balanced colour.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:116.88%;"><img id="ZGnhLWfwNJsACssfvcVVJh" name="kaiagerber_1586022676_2280045921650358285_266042468" alt="@kaiagerber with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/ZGnhLWfwNJsACssfvcVVJh-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1683" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/B-kWa9_jDgN/" target="_blank">@kaiagerber</a>)</span></figcaption></figure><p>A soft auburn bob brings together muted copper tones and undone, natural-looking waves.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="zxrT8hTHbB3jhGtABNfh8h" name="ninapark_1763443652_3768360943270087005_29177128" alt="Jessie Buckley with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/zxrT8hTHbB3jhGtABNfh8h-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @brycescarlett)</span></figcaption></figure><p>Grown-out<a href="https://www.whowhatwear.com/beauty/hair/long-pixie-haircuts-uk"> pixie</a> layers and warm honey tones make for an effortlessly cool colour combination.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1125px;"><p class="vanilla-image-block" style="padding-top:131.11%;"><img id="AWyDZBqd3kPK3DyRAzpAAo" name="cervandohair_1790352002_3993894988572995550_629832851" alt="Olivia Culpo with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/AWyDZBqd3kPK3DyRAzpAAo-1920-80.jpg" mos="" align="middle" fullscreen="" width="1125" height="1475" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @cervandohair)</span></figcaption></figure><p>There's something undeniably striking about very long, straight dark brown hair with a glossy, tonal finish.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="sTkoEDMQuADavLNuQL6sPh" name="pinkpantheress_1776061504_3874200771453553630_39559476848" alt="@pinkpantheress with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/sTkoEDMQuADavLNuQL6sPh-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DXD8uXYldg4/" target="_blank">@pinkpantheress</a>)</span></figcaption></figure><p>This golden brunette shade strikes the perfect balance between rich warmth and natural-looking light.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="qTNiUfJjCiicWSagotUr8h" name="brycescarlett_1789426646_3986321394667381679_5216917" alt="Lily-Rose Depp with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/qTNiUfJjCiicWSagotUr8h-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/brycescarlett/p/DdSQtU_HYo7/" target="_blank">@brycescarlett</a>)</span></figcaption></figure><p>Warm golden lengths and voluminous, curled ends give this understated shade a glamorous finish.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="sKAke5RJ3hRymwiWacL99h" name="brycescarlett_1789392062_3986031176598187616_5216917" alt="Margaret Qualley with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/sKAke5RJ3hRymwiWacL99h-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/brycescarlett/p/DdROvjrkTKf/?img_index=1" target="_blank">@brycescarlett</a>)</span></figcaption></figure><p>These bouncy, side-swept brunette curls bring movement and dimension to a rich, dark base.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.06%;"><img id="Du6Y7RbSaxh8GxotBLTnN4" name="aidabadji__1766350740_3792747367968188969_5480009328" alt="Aida Badji with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/Du6Y7RbSaxh8GxotBLTnN4-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1916" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DSii6pHCiz-/?img_index=4" target="_blank">@aidabadji_</a>)</span></figcaption></figure><p>Thick, <a href="https://www.whowhatwear.com/beauty/hair/how-to-do-loose-waves">loose waves</a> and a deep brunette shade are a lesson in low-key luxury.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="XSNL8k5SNdcfVRNsBjAy8h" name="brycescarlett_1791653900_4005005352540282337_5216917" alt="Hailey Bieber with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/XSNL8k5SNdcfVRNsBjAy8h-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/brycescarlett/p/DeUo28OnfsG/" target="_blank">@brycescarlett</a>)</span></figcaption></figure><p>A subtle blend of lighter tones gives this dark brown hair depth without obvious contrast.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="tJW5RtyTYk8iMFt7Y83xJe" name="dimitrishair_1787843296_3973039854237375972_10380927" alt="Joey King with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/tJW5RtyTYk8iMFt7Y83xJe-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/dimitrishair/p/DcjEtOfG2wz/" target="_blank">@dimitrishair</a>)</span></figcaption></figure><p>This rich, curly red shade shows how beautifully natural-looking dimension can work with a statement colour.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="BkZkvBGnpMiBpaYayoTVF4" name="rochellehumes_1781852334_3922783521892503033_46730895" alt="Rochelle Humes with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/BkZkvBGnpMiBpaYayoTVF4-1920-80.jpg" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DZwh2yqCj64/?hl=en&amp;img_index=11" target="_blank">@rochellehumes</a>)</span></figcaption></figure><p>A thick, dark ponytail with soft waves proves that understated colour can still make an impact.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:127.85%;"><img id="sHr9dWCRUQZheAoBbtxYFe" name="dimitrishair_1783417152_3935909369426352647_10380927" alt="Gigi Hadid with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/sHr9dWCRUQZheAoBbtxYFe-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1841" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/dimitrishair/p/DafKgZTlvcl/" target="_blank">@dimitrishair</a>)</span></figcaption></figure><p>This cool, ashy blonde is beautifully pared back, with a centre part and sleek lengths letting the tone shine.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.26%;"><img id="AygAmuqYDeyq2xHGkBAisg" name="brycescarlett_1770240659_3825377724165409837_5216917" alt="Margot Robbie with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/AygAmuqYDeyq2xHGkBAisg-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1919" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @brycescarlett)</span></figcaption></figure><p>Delicate copper tones woven through long blonde lengths give this colour a warm, natural-looking finish.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2008px;"><p class="vanilla-image-block" style="padding-top:126.94%;"><img id="sd9kwZeD552QnF3Ygj6Tc" name="cwoodhair_1781028111_3915869986561854328_245377581" alt="Jodie Comer with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/sd9kwZeD552QnF3Ygj6Tc-1920-80.jpg" mos="" align="middle" fullscreen="" width="2008" height="2549" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/cwoodhair/p/DZX9xcjHMHz/?hl=en&amp;img_index=4" target="_blank">@cwoodhair</a>)</span></figcaption></figure><p>This softly blended blonde, with slightly deeper ends, is a masterclass in subtle dimension.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:132.92%;"><img id="WhqEFDxmdo3REhNWW7obZ" name="cwoodhair_1771606771_3836837963255108648_245377581" alt="Sophie Turner with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/WhqEFDxmdo3REhNWW7obZ-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1914" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/cwoodhair/p/DU_L_m3DfPm/?hl=en" target="_blank">@cwoodhair</a>)</span></figcaption></figure><p>Long layers and rich dark brown tones make this an effortlessly chic take on nude hair.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.90%;"><img id="Ef9kY7jwfsMqxhnK6zxVFe" name="dimitrishair_1787332603_3968745494116280634_10380927" alt="Kristen Bell with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/Ef9kY7jwfsMqxhnK6zxVFe-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1813" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/dimitrishair/p/DcT2o0rIN_m/" target="_blank">@dimitrishair</a>)</span></figcaption></figure><p>A little brunette dimension through beachy blonde waves creates that perfectly undone, lived-in effect.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1276px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="FfqVVc9DBQ8fxF9BsMJvV" name="cwoodhair_1770979772_3831577485490628023_245377581" alt="Lily James with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/FfqVVc9DBQ8fxF9BsMJvV-1920-80.jpg" mos="" align="middle" fullscreen="" width="1276" height="1595" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/cwoodhair/p/DUsgFlyDeKs/?hl=en&amp;img_index=1" target="_blank">@cwoodhair</a>)</span></figcaption></figure><p>A seamless transition from deeper roots to lighter golden-brown ends gives this shade that natural, sunkissed finish.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="WjzUAxNUkJkuJtGGmpZzV" name="cwoodhair_1772620509_3845341166091227679_245377581" alt="Rosie Huntington-Whiteley with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/WjzUAxNUkJkuJtGGmpZzV-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/cwoodhair/p/DVdZi4gjZI8/?hl=en&amp;img_index=5" target="_blank">@cwoodhair</a>)</span></figcaption></figure><p>Rosie Huntington-Whiteley is the <em>perfect</em> nude hair inspiration, with her signature honey blonde tones always looking glossy, soft, and expensive.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1702px;"><p class="vanilla-image-block" style="padding-top:132.96%;"><img id="yUBUeRmnw8d7daPBrkRST" name="cwoodhair_1789356694_3985735249736186688_245377581" alt="Sarah Pidgeon with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/yUBUeRmnw8d7daPBrkRST-1920-80.jpg" mos="" align="middle" fullscreen="" width="1702" height="2263" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/cwoodhair/p/DdQLSOjkWFl/?hl=en&amp;img_index=2" target="_blank">@cwoodhair</a>)</span></figcaption></figure><p>Sleek platinum blonde proves nude hair doesn't have to mean warm tones, just beautifully balanced colour and a healthy-looking shine.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1290px;"><p class="vanilla-image-block" style="padding-top:124.96%;"><img id="mwyManZHERqPfK7X9desWh" name="selinergulofficial_1746535707_3626526817072661921_3655593899" alt="@selinergulofficial with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/mwyManZHERqPfK7X9desWh-1920-80.jpg" mos="" align="middle" fullscreen="" width="1290" height="1612" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DJUAvCACDne/?img_index=1" target="_blank">@selinergulofficial</a>)</span></figcaption></figure><p>This warm brown bob is understated, glossy, and effortlessly chic.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="EG2GusZSQUCEqG4GVgZ7L" name="cwoodhair_1775306159_3867869529099803931_245377581" alt="Havana Rose Liu with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/EG2GusZSQUCEqG4GVgZ7L-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/cwoodhair/p/DWtcA-PjYyB/?hl=en&amp;img_index=4" target="_blank">@cwoodhair</a>)</span></figcaption></figure><p>A low, curly ponytail with face-framing strands lets this rich brunette shade take centre stage, with subtle movement adding to the effortless finish.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="knZGjJoGkoKU76iVnHtYEe" name="dimitrishair_1781283680_3918013524503712959_10380927" alt="Amal Clooney with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/knZGjJoGkoKU76iVnHtYEe-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/dimitrishair/p/DZflO3RDv7o/" target="_blank">@dimitrishair</a>)</span></figcaption></figure><p>Subtle lighter tones through sleek, dark hair create dimension without taking away from its rich base.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:124.93%;"><img id="hznabNcDJ7E6BbsYh5fnhg" name="brycescarlett_1741692395_3585898177577438051_5216917" alt="Saorise Ronan with a nude hair colour." src="https://cdn.mos.cms.futurecdn.net/hznabNcDJ7E6BbsYh5fnhg-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1799" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/brycescarlett/p/DHDq2b2Oa7b/?img_index=1" target="_blank">@brycescarlett</a>)</span></figcaption></figure><p>This gingery blonde updo captures the beauty of warm, muted tones with a soft, natural-looking finish.</p><h3 class="article-body__section" id="section-best-products-for-nude-hair"><span>Best Products for Nude Hair </span></h3>        <div class="featured_product_block featured_block_standard" data-id="b49812da-d12e-11f1-ae08-1be7421cf98b">            <a href="https://www.remicachet.com/products/18-elegance-injection-tape-hair?variant=64039725564281" data-model-name="Injection Tape Hair" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:127.93%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Rua6evN4wJgFfTQikccWnT.webp" alt="Remi Cachet" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Remi Cachet</div>                                        <div class="featured__title">Injection Tape Hair</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you're looking to add fullness as well as dimension, extensions can also complement the trend. <strong>Reed</strong> highlights Remi Cachet's Injection Tape Babylights collection, which features fine, multi-tonal blends designed for seamless transitions from root to tip. "Shades such as Toasted Almond and Sahara Sands are perfect examples of how subtle variations in tone can add depth and movement while maintaining that soft, understated finish," he explains.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="5c8e24e8-d12f-11f1-84de-999ba06f633e">            <a href="https://www.boots.com/color-wow-color-security-shampoo-250ml-10338505" data-model-name="Color Security Shampoo" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/dqEibzBGia2x4Pk5hYkUVG.webp" alt="Color Wow Color Security Shampoo 250ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Color Wow</div>                                        <div class="featured__title">Color Security Shampoo</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>For nude hair colour to look its best, you want to preserve that glossy, healthy-looking finish without leaving behind product residue. This sulfate-free shampoo gently cleanses the hair and scalp without weighing down your lengths, making it a great staple for keeping natural-looking colour fresh and full of shine.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="5c8e2574-d12f-11f1-bc17-f367a481be3f">            <a href="https://www.spacenk.com/uk/haircare/hair-treatment/hair-mask/honey-gloss-ceramide-therapy-hair-mask-MUK200058452.html" data-model-name="Honey Gloss Ceramide Therapy Hair Mask" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6ZNL7aCknhb7PyaPyM76eG.jpg" alt="Gisou Honey Gloss Ceramide Therapy Hair Mask 75ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Gisou</div>                                        <div class="featured__title">Honey Gloss Ceramide Therapy Hair Mask</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Subtle colour really comes into its own when hair looks soft, smooth and reflective, which is where this nourishing <a href="https://www.whowhatwear.com/beauty/hair/best-hair-masks-uk">hair mask </a>comes in. Formulated with honey and ceramides, it helps condition dry lengths, improve the feel of damaged hair, and will leave your colour looking glossy rather than dull.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="5c8e25f6-d12f-11f1-a2ca-7b89180953cc">            <a href="https://www.spacenk.com/uk/perfect-hair-day-high-shine-gloss-treatment-MUK200051807.html" data-model-name="Perfect Hair Day High-Shine Gloss Treatment" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/CLVwJfkNgyBL9FcS3xhfbL.jpg" alt="Living Proof Perfect Hair Day™ High-Shine Gloss Treatment" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Living Proof</div>                                        <div class="featured__title">Perfect Hair Day High-Shine Gloss Treatment</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you're after that light-reflective finish that makes nude hair so expensive-looking, this at-home <a href="https://www.whowhatwear.com/uk/best-hair-glosses-and-glazes">hair gloss</a> treatment is worth adding to your routine. Designed to boost shine and smooth the hair's surface, it's a great option for enhancing the subtle tonal variations in your colour without needing to add more highlights.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="5c8e266e-d12f-11f1-9f05-6391352dd04d">            <a href="https://www.boots.com/arkive-the-movement-dry-texturising-spray-200ml-10332914" data-model-name="The Movement Dry Texturising Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/MzZhP95U2hdq37FFHZhky4.webp" alt="Arkive the Movement Dry Texturising Spray 200ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Arkive</div>                                        <div class="featured__title">The Movement Dry Texturising Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Of course, nude hair isn't just about the colour; the styling should feel effortless, too. This dry <a href="https://www.whowhatwear.com/beauty/hair/best-texturising-hair-products">texturising spray</a> adds airy volume, grip and movement, helping waves and layers look naturally undone rather than overly polished or styled.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ Yes, At-Home Laser Hair Removal Can Be Safe for Dark Skin—If You Follow This Expert Advice ]]></title>
                                                                                                <dc:content><![CDATA[ <p>If you're looking for a good mascara recommendation or want to know what nail colours will be trending before anyone else, I'm the beauty writer for you. However, one topic I have to admit I've never been very well-versed in is <a href="https://www.whowhatwear.com/uk/laser-hair-removal-review">laser hair removal</a>. The topic can feel intimidating enough, but it gets even more complicated when you realise it's far from one-size-fits-all: it all depends on your skin tone and how your hair grows. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="V7PnCpHrfQ63wPqQn3JP5T" name="best-laser-hair-removal-devices-for-dark-skin" alt="@rabia.cissokho wearing a yellow underwear set, @rayan.xasan wearing a white robe, @cherifaakili wearing a black nightdress, @nlmarilyn wearing a white long-sleeve top and shorts" src="https://cdn.mos.cms.futurecdn.net/V7PnCpHrfQ63wPqQn3JP5T-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DJACNMeM9hM/?img_index=1" target="_blank">@rabia.cissokho</a>, <a href="https://www.instagram.com/rayan.xasan/p/Cxa7DestxPx/">@rayan.xasan</a>, <a href="https://www.instagram.com/p/DLMhAVLMPhr/?img_index=7" target="_blank">@cherifaakili</a>, <a href="https://www.instagram.com/p/DdraIX0DTST/?img_index=11">@nlmarilyn</a>)</span></figcaption></figure><p>So, when my sister recently asked me for advice on the best <a href="https://www.whowhatwear.com/beauty/skin/best-at-home-ipl-hair-removal-devices">at-home laser hair removal devices</a> for dark skin, I really couldn't offer her much advice. Instead, I turned to my contact book of aesthetic-treatment experts to answer my (and my sister's) questions.<br /><br /><a href="https://www.instagram.com/doctortego/"><strong>Dr Tego Kirnon-Jackman</strong></a><strong> is a multi-award-winning medical and aesthetic doctor and founder of </strong><a href="https://skin-menu.co.uk/"><strong>SKINMENU</strong></a>. Widely recognised as a leading expert in treating skin of colour and hyperpigmentation, she also recently launched a <a href="https://safelaserchecklist.co.uk/">Safe Laser Checklist </a>to help navigate the world of advanced laser safety. Here's what she wants you to know. </p><h3 class="article-body__section" id="section-is-laser-hair-removal-safe-for-darker-skin"><span>Is Laser Hair Removal Safe for Darker Skin?</span></h3><p>First things first, is laser hair removal safe? "Yes, when the right laser is used by someone who knows what they’re doing," says <strong>Dr Tego</strong>. "Darker skin has more melanin, which competes with the hair for the laser’s energy. If the wavelength or settings are wrong, that energy heats the skin instead of the hair follicle, and that’s when burns and pigment changes happen. The 1064nm Nd: YAG is the gold standard for deeper skin tones because it bypasses surface melanin," <strong>Dr Tego</strong> explains. "Skin assessment, the right settings and technique are non-negotiable."</p><h3 class="article-body__section" id="section-are-at-home-laser-hair-removal-devices-safe-for-dark-skin"><span>Are At-Home Laser Hair Removal Devices Safe for Dark Skin?</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="EgwGyg59tNppbK2APfYob3" name="best-laser-hair-removal-devices-for-dark-skin" alt="@cherifaakili wearing a black night dress, a close-up shot of @aysha.sow, @_livmadeline wearing a white robe, @taffymsipa wearing a white robe" src="https://cdn.mos.cms.futurecdn.net/EgwGyg59tNppbK2APfYob3-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @cherifaakili, @aysha.sow, @_livmadeline, @taffymsipa)</span></figcaption></figure><p>"The vast majority of at-home devices are IPL (intense pulsed light), which were designed for lighter skin with dark hair. This means that many at-home devices are not suitable for deeper skin tones, although a lot of newer at-home IPL devices have sensors to detect skin tone and block treatment in unsuitable skin tones," explains <strong>Dr Tego</strong>. "When looking for an at-home laser hair removal device, it’s crucial that websites clearly state which skin tones are suitable for use. If a device doesn’t clarify that it has been designed and tested for your skin tone, please, <em>please</em> don’t use it. And if you’re unsure, always see a clinician first."</p><h3 class="article-body__section" id="section-which-lasers-are-safe-to-use-on-dark-skin"><span>Which Lasers Are Safe to Use on Dark Skin?</span></h3><p>As explained by <strong>Dr Tego</strong>, "Laser hair removal works by targeting melanin within the hair follicle. The challenge in darker skin is that there is also more melanin within the epidermis, which can absorb some of that laser energy. This increases the potential for burns and post-inflammatory <a href="https://www.whowhatwear.com/beauty/skin/best-products-for-hyperpigmentation">hyperpigmentation</a> if an inappropriate wavelength or treatment parameters are used.</p><p>"When choosing laser hair removal for darker skin, I look less at the brand name and more at the technology inside the device. A long-pulsed 1064-nm Nd: YAG laser remains one of the safest and most established options for laser hair removal in darker skin tones," she says, continuing, "The 1064-nm wavelength penetrates more deeply and is less strongly absorbed by epidermal melanin than shorter hair-removal wavelengths. This allows us to target the hair follicle whilst reducing unwanted interaction with melanin at the skin’s surface."</p><p>But even if an at-home device uses a long-pulsed 1064-nm Nd: YAG wavelength, it still carries risks if it isn't used correctly. "Appropriate pulse duration, fluence [the amount of energy the laser delivers per unit of skin surface area] and effective skin cooling are still extremely important, so having the right device does not automatically make a treatment safe," confirms <strong>Dr Tego. </strong></p><p>So whilst the below at-home laser hair removal devices are suitable for use on dark skin, it's still vital to study the user guide and use the device exactly as the manufacturer indicates. And just a note on making doubly sure that a device is safe for you before you buy it: check that it's cleared for your Fitzpatrick type. The Fitzpatrick scale is widely used in medical settings to categorise skin into six "types" based on melanin content and how the skin responds to UV exposure. If your skin is deeply pigmented, never burns or freckles and tans very easily, only choose a device suitable for Fitzpatrick type 6. </p><p>If you're interested in which at-home laser hair removal devices are suitable for dark skin, scroll to find out more about our picks. </p><h3 class="article-body__section" id="section-the-best-laser-hair-removal-devices-for-dark-skin"><span>The Best Laser Hair Removal Devices for Dark Skin</span></h3><ul><li><a href="https://www.amazon.co.uk/DermRays-1064nm-Diode-Removal-Cooling/dp/B0CXPJ4TT6" target="_blank">Dermrays Diode Laser Hair Removal Device, £419</a></li><li><a href="https://www.boots.com/silkn-7-ipl-hair-removal-device-10345947?" target="_blank">Silk'n 7 Hair Removal Device, £499</a></li><li><a href="https://www.foreo.com/peach-2-pro-max" target="_blank">Foreo Peach 2 Pro Max Hair Removal Device, £699</a></li><li><a href="https://www.boots.com/braun-silk-expert-pro-5-pl5124-ipl-white-gold-10261787" target="_blank">Braun Silk·Expert Pro 5 Device, £600</a></li></ul><h2 id="1-dermrays-v6s-1064nm-diode-laser-hair-removal-device-for-darker-skin-tones">1. Dermrays V6S 1064nm Diode Laser Hair Removal Device for Darker Skin Tones</h2>        <div class="featured_product_block featured_block_standard" data-id="3cfe1a30-d3a9-11f1-acb6-73ed5b55fe66">            <a href="https://www.amazon.co.uk/DermRays-1064nm-Diode-Removal-Cooling/dp/B0CXPJ4TT6" data-model-name="V6S 1064nm Diode Laser Hair Removal Device for Darker Skin Tones" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Yc9LSmr6ynNaFtynEH3Jwf.png" alt="Dermrays, V6s 1064nm Diode Laser Hair Removal Device for Darker Skin Tones" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dermrays</div>                                        <div class="featured__title">V6S 1064nm Diode Laser Hair Removal Device for Darker Skin Tones</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Suitable skin types: </strong>Fitzpatrick types 1, 2, 3, 4, 5 and 6</p><p><strong>Suitable hair colours: </strong>Black, brunette, ginger, dark blonde, light blonde and grey</p><p><strong>Intensity settings:</strong> 3</p><p><strong>Attachments: </strong>1</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Suitable for even the deepest of skin tones </li><li class='list-item list-item-pros'>Features built-in ice cooling to make the process less painful</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Bulkier device head makes it harder for precise application</li></ul></div></div>            </div>        </div><p>Featuring a 1064nm diode laser that delivers the same powerful wavelength as the Nd: YAG lasers trusted by professionals, DermRays V6S 1064nm Diode Laser was specifically created with dark skin in mind. Most at-home lasers work only on Fitzpatrick skin types 1-4, so finding a device that works on even the darkest skin tones is a game changer. The 1064nm laser is able to bypass surface melanin and penetrate deeply to target hair follicles directly, which reduces the risk of burns or scarring, making it one of the few devices that is safe and effective for deeper complexions. Not to mention, it has a built-in cooling system to make the process as pain-free as possible. </p><p><strong>Standout review:</strong> "I’ve been using the DermRays V6S at-home 'laser' hair removal device that’s marketed specifically for deeper skin tones, and my experience so far has honestly been better than I expected, especially in comfort and ease of use. Most at-home hair removal tools are IPL, which can be riskier on deeper skin because IPL light is more readily absorbed by melanin. The setup and use were simple. You plug it in, power on, select your level and treat in sections. </p><p>"The brand includes guidance like shaving first and using a skin tone chart, and the device has a skin tone sensor/alarm intended to prevent use on incompatible tones. What stood out for me is the comfort: it’s been gentle on my skin with no scary 'zaps.' It feels like quick, warm pulses, very manageable, especially compared to harsher devices I’ve tried in the past. (As always, sensitivity depends on the area and your personal tolerance.) If you have deep skin and you’ve been hesitant to try at-home hair removal, this device feels like a thoughtful option: straightforward routine, comfortable feel, and tech that’s better aligned with melanin-rich skin."</p><h2 id="2-silk-39-n-7-hair-removal-device">2. Silk'n 7 Hair Removal Device</h2>        <div class="featured_product_block featured_block_standard" data-id="3cfe1af8-d3a9-11f1-995b-ab0f2c2c9258">            <a href="https://www.boots.com/silkn-7-ipl-hair-removal-device-10345947" data-model-name="7 Hair Removal Device" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/fKcczivHgP3yGHSfFt6Hhc.jpg" alt="Silk'n 7" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Silk'n</div>                                        <div class="featured__title">7 Hair Removal Device</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Suitable skin types: </strong>Fitzpatrick types 1, 2, 3, 4, 5 and 6</p><p><strong>Suitable hair colours: </strong>Black, brunette, ginger, dark blonde and light blonde</p><p><strong>Intensity settings: </strong>5</p><p><strong>Attachments: </strong>1</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Suitable for even the deepest of skin tones</li><li class='list-item list-item-pros'>Includes Silk'n AutoAdapt technology to read your skin tone and adjust the flash energy safely</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Does not have a built-in ice cooling to reduce discomfort</li></ul></div></div>            </div>        </div><p>Built with specialist AutoAdapt technology to read your skin tone before every flash, Silk’n’s 7 Hair Removal Device can be used on the palest to the deepest of complexions. Combining Galvanic and Optical energy to create a patented eHPL technology, the laser temporarily dilates the skin's pores, allowing the optical light energy to travel deeply and directly to the hair follicle, making it safer for those of us with deeper skin tones. With a 360° rotatable head, this device can be used safely on both the face and body and promises to show results after just two weeks of use.</p><p><strong>Standout review: </strong>"Silk’n has been a top brand for at-home IPL hair removal for years, and I highly recommend their Silk’n 7 IPL device. It’s special because it combines IPL with galvanic energy, which helps the light go deeper into the hair follicle for better results. It also has a big treatment area, so you can finish faster, and a rotating head that makes it easier to use. Plus, it has a skin colour sensor for added safety, especially for darker skin tones. I love it and highly recommend it."</p><h2 id="3-foreo-peach-2-pro-max-hair-removal-device">3. Foreo Peach 2 Pro Max Hair Removal Device</h2>        <div class="featured_product_block featured_block_standard" data-id="3cfe1c06-d3a9-11f1-b0fb-79edca961579">            <a href="https://www.foreo.com/peach-2-pro-max" data-model-name="Peach 2" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/UDXqTA9vTvpvCDBFCQfzK9.jpg" alt="FOREO, Peach™ 2 Pro Max" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>FOREO</div>                                        <div class="featured__title">Peach 2 Pro Max Hair Removal Device</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Suitable skin types: </strong>Fitzpatrick types 1, 2, 3, 4 and 5</p><p><strong>Suitable hair colours: </strong>Black, brunette, dark blonde and light blonde</p><p><strong>Intensity settings: </strong>5</p><p><strong>Attachments: </strong>1</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Features built-in ice cooling to make the process less painful</li><li class='list-item list-item-pros'>Very easy to use</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Cannot be used on skin type 6 of the Fitzpatrick scale</li></ul></div></div>            </div>        </div><p>With five intensity settings and two modes, one for larger areas and one for more precise areas on both the body and face, <a href="https://www.whowhatwear.com/best-foreo-products">Foreo</a>’s Peach 2 Pro Max Hair Removal Device is not only extremely cute, but it also effectively removes hair without pain or discomfort. Made with high-quality silicone and a self-adjusting head, it's easy to hold and manoeuvre over the body, and T-Sonic technology helps to massage the skin and temporarily dilate your pores to reach the hair root more efficiently. </p><p>It can be used on a wide range of complexions, including up to type 5 on the Fitzpatrick scale (medium-dark brown to olive tones). However, the downside is that it cannot be used on the deepest skin tones, meaning it’s only suitable for some of us with dark skin.</p><p><strong>Standout review:</strong> "It's nice to have the option of painless hair removal. I used to use epilators, but that's such a chore, so this is a much better option for me. I also love how there's a cooling feature on the device and a much larger treatment window that covers a much larger area than others. I've used it three times so far and have noticed that some of the hair is a lot more sparse than before I started with the Peach 2."</p><h2 id="4-braun-silk-expert-pro-5-device">4. Braun Silk·Expert Pro 5 Device</h2>        <div class="featured_product_block featured_block_standard" data-id="3cfe1d00-d3a9-11f1-a403-53b258401c8f">            <a href="https://www.boots.com/braun-silk-expert-pro-5-pl5124-ipl-white-gold-10261787" data-model-name="Silk·Expert Pro 5 Device" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ngQ4iss2Rsy5ikR5awEsP6.webp" alt="Braun Ipl Silk·expert Pro 5 Pl5124" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Braun</div>                                        <div class="featured__title">Silk·Expert Pro 5 Device</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Suitable skin types: </strong>Fitzpatrick types 1, 2, 3, 4 and 5 <br /><strong></strong><br /><strong>Suitable hair colours: </strong>Black, brunette and dark blonde <br /><br /><strong>Intensity settings: </strong>3<br /><br /><strong>Attachments: </strong>2</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Device continuously reads your skin tone to adjust the flash energy safely</li><li class='list-item list-item-pros'>Comes with smart-flex heads to handle more precise areas</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Cannot be used on skin type 6 of the Fitzpatrick scale</li><li class='list-item list-item-cons'>Has a corded design which can restrict movement</li></ul></div></div>            </div>        </div><p>With different-sized heads and three sensitive modes to work for lots of different areas of the body, Braun’s Silk·Expert Pro 5 Device is built with an automatic SkinPro 2.0 sensing technology that can adjust its intensity based on the user's skin tone. Again, this device can unfortunately only be used on skin types 1 to 5 on the Fitzpatrick scale; however, the fact that it’s quick to use, pain-free and comes with a range of attachments for those harder-to-reach areas makes it well worth the investment for those who can use it. Not to mention, it can still be used on a much wider range of skin tones than a lot of hair removal devices on the market, which is definitely a plus. </p><p><strong>Standout review: </strong>"My first time using the Braun Silk·Expert. I signed up for the app, which was extremely easy and read the instructions, which I recommend. Once the device is powered on, the fan starts, and you are ready to go. The device uses automatic light adaptation so when the skin tone sensors have skin contact, the device will read your skin tone and selects the appropriate light density of your skin for the area of treatment. The Braun Silk·Expert is very lightweight, making it very easy to hold and perfect the art of hair-free skin. I am excited to see the full results and move on to another area of my body."</p><h3 class="article-body__section" id="section-what-are-the-risks-of-using-laser-hair-removal-devices-at-home"><span>What Are the Risks of Using Laser Hair Removal Devices at Home?</span></h3><p>Whilst all these devices sound great, I wanted to discuss any risks with <strong>Dr Tego</strong>. "The main risks are burns and blistering, hyperpigmentation (dark marks), hypopigmentation (lighter patches) and, in more serious cases, scarring. At home, there’s also no one checking your skin type, your settings or your technique. Tanned skin, recent sun exposure and certain medications or skincare actives can all raise the risk further," she explains. As mentioned above, if you’re unsure about whether to use a device, always see a clinician first. </p><h3 class="article-body__section" id="section-what-side-effects-should-people-with-dark-skin-watch-out-for"><span>What Side Effects Should People With Dark Skin Watch Out For?</span></h3><p>"Firstly, know that some redness and mild swelling around the follicles are normal and should settle within a day or so," <strong>Dr Tego</strong> tells me. "What isn’t normal, however, is intense heat or pain during treatment, blistering, crusting, a burning sensation that lingers, as well as marks that darken or lighten in the days after." </p><p>If you are having an in-clinic treatment and it feels extremely hot or painful, <strong>Dr Tego</strong> recommends letting the clinician know and asking for the treatment to stop. "Please don’t accept 'that’s normal, it’ll settle'. Pain is information. Avoid the sun, always use <a href="https://www.whowhatwear.com/best-spf-for-face">SPF</a> afterwards, and see a doctor promptly if anything looks or feels wrong," she says. </p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/skin/best-laser-hair-removal-devices-for-dark-skin</link>
                                                                            <description>
                            <![CDATA[ What an aesthetic doctor wants you to know. ]]>
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                                                                        <pubDate>Sat, 31 Oct 2026 07:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Skin]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Brittany Davy ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/6ktL66hJz4xANXLfUp6fCj-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;As WWW UK’s junior writer, Brittany focuses on creating compelling fashion, shopping and beauty content for site, and works closely with the Managing Editor on recurring columns and franchises. She has a passion for all things fashion, beauty and lifestyle related, but is particularly fond of fragrance, with a personal collection to rival any beauty editor&#039;s!&lt;br&gt;&lt;br&gt;Prior to Who What Wear, Brittany worked as the Shopping Assistant at Reach Plc and across a number of publications, including OK!, Notebook, S Mag and The Mirror. In this role, she was responsible for creating on-site beauty and fashion content, compiling shopping grids and filming and editing weekly video content for the brand’s social media account. &lt;/p&gt; ]]></dc:description>
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                                <p>If you're looking for a good mascara recommendation or want to know what nail colours will be trending before anyone else, I'm the beauty writer for you. However, one topic I have to admit I've never been very well-versed in is <a href="https://www.whowhatwear.com/uk/laser-hair-removal-review">laser hair removal</a>. The topic can feel intimidating enough, but it gets even more complicated when you realise it's far from one-size-fits-all: it all depends on your skin tone and how your hair grows. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="V7PnCpHrfQ63wPqQn3JP5T" name="best-laser-hair-removal-devices-for-dark-skin" alt="@rabia.cissokho wearing a yellow underwear set, @rayan.xasan wearing a white robe, @cherifaakili wearing a black nightdress, @nlmarilyn wearing a white long-sleeve top and shorts" src="https://cdn.mos.cms.futurecdn.net/V7PnCpHrfQ63wPqQn3JP5T-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DJACNMeM9hM/?img_index=1" target="_blank">@rabia.cissokho</a>, <a href="https://www.instagram.com/rayan.xasan/p/Cxa7DestxPx/">@rayan.xasan</a>, <a href="https://www.instagram.com/p/DLMhAVLMPhr/?img_index=7" target="_blank">@cherifaakili</a>, <a href="https://www.instagram.com/p/DdraIX0DTST/?img_index=11">@nlmarilyn</a>)</span></figcaption></figure><p>So, when my sister recently asked me for advice on the best <a href="https://www.whowhatwear.com/beauty/skin/best-at-home-ipl-hair-removal-devices">at-home laser hair removal devices</a> for dark skin, I really couldn't offer her much advice. Instead, I turned to my contact book of aesthetic-treatment experts to answer my (and my sister's) questions.<br /><br /><a href="https://www.instagram.com/doctortego/"><strong>Dr Tego Kirnon-Jackman</strong></a><strong> is a multi-award-winning medical and aesthetic doctor and founder of </strong><a href="https://skin-menu.co.uk/"><strong>SKINMENU</strong></a>. Widely recognised as a leading expert in treating skin of colour and hyperpigmentation, she also recently launched a <a href="https://safelaserchecklist.co.uk/">Safe Laser Checklist </a>to help navigate the world of advanced laser safety. Here's what she wants you to know. </p><h3 class="article-body__section" id="section-is-laser-hair-removal-safe-for-darker-skin"><span>Is Laser Hair Removal Safe for Darker Skin?</span></h3><p>First things first, is laser hair removal safe? "Yes, when the right laser is used by someone who knows what they’re doing," says <strong>Dr Tego</strong>. "Darker skin has more melanin, which competes with the hair for the laser’s energy. If the wavelength or settings are wrong, that energy heats the skin instead of the hair follicle, and that’s when burns and pigment changes happen. The 1064nm Nd: YAG is the gold standard for deeper skin tones because it bypasses surface melanin," <strong>Dr Tego</strong> explains. "Skin assessment, the right settings and technique are non-negotiable."</p><h3 class="article-body__section" id="section-are-at-home-laser-hair-removal-devices-safe-for-dark-skin"><span>Are At-Home Laser Hair Removal Devices Safe for Dark Skin?</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="EgwGyg59tNppbK2APfYob3" name="best-laser-hair-removal-devices-for-dark-skin" alt="@cherifaakili wearing a black night dress, a close-up shot of @aysha.sow, @_livmadeline wearing a white robe, @taffymsipa wearing a white robe" src="https://cdn.mos.cms.futurecdn.net/EgwGyg59tNppbK2APfYob3-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @cherifaakili, @aysha.sow, @_livmadeline, @taffymsipa)</span></figcaption></figure><p>"The vast majority of at-home devices are IPL (intense pulsed light), which were designed for lighter skin with dark hair. This means that many at-home devices are not suitable for deeper skin tones, although a lot of newer at-home IPL devices have sensors to detect skin tone and block treatment in unsuitable skin tones," explains <strong>Dr Tego</strong>. "When looking for an at-home laser hair removal device, it’s crucial that websites clearly state which skin tones are suitable for use. If a device doesn’t clarify that it has been designed and tested for your skin tone, please, <em>please</em> don’t use it. And if you’re unsure, always see a clinician first."</p><h3 class="article-body__section" id="section-which-lasers-are-safe-to-use-on-dark-skin"><span>Which Lasers Are Safe to Use on Dark Skin?</span></h3><p>As explained by <strong>Dr Tego</strong>, "Laser hair removal works by targeting melanin within the hair follicle. The challenge in darker skin is that there is also more melanin within the epidermis, which can absorb some of that laser energy. This increases the potential for burns and post-inflammatory <a href="https://www.whowhatwear.com/beauty/skin/best-products-for-hyperpigmentation">hyperpigmentation</a> if an inappropriate wavelength or treatment parameters are used.</p><p>"When choosing laser hair removal for darker skin, I look less at the brand name and more at the technology inside the device. A long-pulsed 1064-nm Nd: YAG laser remains one of the safest and most established options for laser hair removal in darker skin tones," she says, continuing, "The 1064-nm wavelength penetrates more deeply and is less strongly absorbed by epidermal melanin than shorter hair-removal wavelengths. This allows us to target the hair follicle whilst reducing unwanted interaction with melanin at the skin’s surface."</p><p>But even if an at-home device uses a long-pulsed 1064-nm Nd: YAG wavelength, it still carries risks if it isn't used correctly. "Appropriate pulse duration, fluence [the amount of energy the laser delivers per unit of skin surface area] and effective skin cooling are still extremely important, so having the right device does not automatically make a treatment safe," confirms <strong>Dr Tego. </strong></p><p>So whilst the below at-home laser hair removal devices are suitable for use on dark skin, it's still vital to study the user guide and use the device exactly as the manufacturer indicates. And just a note on making doubly sure that a device is safe for you before you buy it: check that it's cleared for your Fitzpatrick type. The Fitzpatrick scale is widely used in medical settings to categorise skin into six "types" based on melanin content and how the skin responds to UV exposure. If your skin is deeply pigmented, never burns or freckles and tans very easily, only choose a device suitable for Fitzpatrick type 6. </p><p>If you're interested in which at-home laser hair removal devices are suitable for dark skin, scroll to find out more about our picks. </p><h3 class="article-body__section" id="section-the-best-laser-hair-removal-devices-for-dark-skin"><span>The Best Laser Hair Removal Devices for Dark Skin</span></h3><ul><li><a href="https://www.amazon.co.uk/DermRays-1064nm-Diode-Removal-Cooling/dp/B0CXPJ4TT6" target="_blank">Dermrays Diode Laser Hair Removal Device, £419</a></li><li><a href="https://www.boots.com/silkn-7-ipl-hair-removal-device-10345947?" target="_blank">Silk'n 7 Hair Removal Device, £499</a></li><li><a href="https://www.foreo.com/peach-2-pro-max" target="_blank">Foreo Peach 2 Pro Max Hair Removal Device, £699</a></li><li><a href="https://www.boots.com/braun-silk-expert-pro-5-pl5124-ipl-white-gold-10261787" target="_blank">Braun Silk·Expert Pro 5 Device, £600</a></li></ul><h2 id="1-dermrays-v6s-1064nm-diode-laser-hair-removal-device-for-darker-skin-tones">1. Dermrays V6S 1064nm Diode Laser Hair Removal Device for Darker Skin Tones</h2>        <div class="featured_product_block featured_block_standard" data-id="3cfe1a30-d3a9-11f1-acb6-73ed5b55fe66">            <a href="https://www.amazon.co.uk/DermRays-1064nm-Diode-Removal-Cooling/dp/B0CXPJ4TT6" data-model-name="V6S 1064nm Diode Laser Hair Removal Device for Darker Skin Tones" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Yc9LSmr6ynNaFtynEH3Jwf.png" alt="Dermrays, V6s 1064nm Diode Laser Hair Removal Device for Darker Skin Tones" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dermrays</div>                                        <div class="featured__title">V6S 1064nm Diode Laser Hair Removal Device for Darker Skin Tones</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Suitable skin types: </strong>Fitzpatrick types 1, 2, 3, 4, 5 and 6</p><p><strong>Suitable hair colours: </strong>Black, brunette, ginger, dark blonde, light blonde and grey</p><p><strong>Intensity settings:</strong> 3</p><p><strong>Attachments: </strong>1</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Suitable for even the deepest of skin tones </li><li class='list-item list-item-pros'>Features built-in ice cooling to make the process less painful</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Bulkier device head makes it harder for precise application</li></ul></div></div>            </div>        </div><p>Featuring a 1064nm diode laser that delivers the same powerful wavelength as the Nd: YAG lasers trusted by professionals, DermRays V6S 1064nm Diode Laser was specifically created with dark skin in mind. Most at-home lasers work only on Fitzpatrick skin types 1-4, so finding a device that works on even the darkest skin tones is a game changer. The 1064nm laser is able to bypass surface melanin and penetrate deeply to target hair follicles directly, which reduces the risk of burns or scarring, making it one of the few devices that is safe and effective for deeper complexions. Not to mention, it has a built-in cooling system to make the process as pain-free as possible. </p><p><strong>Standout review:</strong> "I’ve been using the DermRays V6S at-home 'laser' hair removal device that’s marketed specifically for deeper skin tones, and my experience so far has honestly been better than I expected, especially in comfort and ease of use. Most at-home hair removal tools are IPL, which can be riskier on deeper skin because IPL light is more readily absorbed by melanin. The setup and use were simple. You plug it in, power on, select your level and treat in sections. </p><p>"The brand includes guidance like shaving first and using a skin tone chart, and the device has a skin tone sensor/alarm intended to prevent use on incompatible tones. What stood out for me is the comfort: it’s been gentle on my skin with no scary 'zaps.' It feels like quick, warm pulses, very manageable, especially compared to harsher devices I’ve tried in the past. (As always, sensitivity depends on the area and your personal tolerance.) If you have deep skin and you’ve been hesitant to try at-home hair removal, this device feels like a thoughtful option: straightforward routine, comfortable feel, and tech that’s better aligned with melanin-rich skin."</p><h2 id="2-silk-39-n-7-hair-removal-device">2. Silk'n 7 Hair Removal Device</h2>        <div class="featured_product_block featured_block_standard" data-id="3cfe1af8-d3a9-11f1-995b-ab0f2c2c9258">            <a href="https://www.boots.com/silkn-7-ipl-hair-removal-device-10345947" data-model-name="7 Hair Removal Device" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/fKcczivHgP3yGHSfFt6Hhc.jpg" alt="Silk'n 7" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Silk'n</div>                                        <div class="featured__title">7 Hair Removal Device</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Suitable skin types: </strong>Fitzpatrick types 1, 2, 3, 4, 5 and 6</p><p><strong>Suitable hair colours: </strong>Black, brunette, ginger, dark blonde and light blonde</p><p><strong>Intensity settings: </strong>5</p><p><strong>Attachments: </strong>1</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Suitable for even the deepest of skin tones</li><li class='list-item list-item-pros'>Includes Silk'n AutoAdapt technology to read your skin tone and adjust the flash energy safely</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Does not have a built-in ice cooling to reduce discomfort</li></ul></div></div>            </div>        </div><p>Built with specialist AutoAdapt technology to read your skin tone before every flash, Silk’n’s 7 Hair Removal Device can be used on the palest to the deepest of complexions. Combining Galvanic and Optical energy to create a patented eHPL technology, the laser temporarily dilates the skin's pores, allowing the optical light energy to travel deeply and directly to the hair follicle, making it safer for those of us with deeper skin tones. With a 360° rotatable head, this device can be used safely on both the face and body and promises to show results after just two weeks of use.</p><p><strong>Standout review: </strong>"Silk’n has been a top brand for at-home IPL hair removal for years, and I highly recommend their Silk’n 7 IPL device. It’s special because it combines IPL with galvanic energy, which helps the light go deeper into the hair follicle for better results. It also has a big treatment area, so you can finish faster, and a rotating head that makes it easier to use. Plus, it has a skin colour sensor for added safety, especially for darker skin tones. I love it and highly recommend it."</p><h2 id="3-foreo-peach-2-pro-max-hair-removal-device">3. Foreo Peach 2 Pro Max Hair Removal Device</h2>        <div class="featured_product_block featured_block_standard" data-id="3cfe1c06-d3a9-11f1-b0fb-79edca961579">            <a href="https://www.foreo.com/peach-2-pro-max" data-model-name="Peach 2" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/UDXqTA9vTvpvCDBFCQfzK9.jpg" alt="FOREO, Peach™ 2 Pro Max" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>FOREO</div>                                        <div class="featured__title">Peach 2 Pro Max Hair Removal Device</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Suitable skin types: </strong>Fitzpatrick types 1, 2, 3, 4 and 5</p><p><strong>Suitable hair colours: </strong>Black, brunette, dark blonde and light blonde</p><p><strong>Intensity settings: </strong>5</p><p><strong>Attachments: </strong>1</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Features built-in ice cooling to make the process less painful</li><li class='list-item list-item-pros'>Very easy to use</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Cannot be used on skin type 6 of the Fitzpatrick scale</li></ul></div></div>            </div>        </div><p>With five intensity settings and two modes, one for larger areas and one for more precise areas on both the body and face, <a href="https://www.whowhatwear.com/best-foreo-products">Foreo</a>’s Peach 2 Pro Max Hair Removal Device is not only extremely cute, but it also effectively removes hair without pain or discomfort. Made with high-quality silicone and a self-adjusting head, it's easy to hold and manoeuvre over the body, and T-Sonic technology helps to massage the skin and temporarily dilate your pores to reach the hair root more efficiently. </p><p>It can be used on a wide range of complexions, including up to type 5 on the Fitzpatrick scale (medium-dark brown to olive tones). However, the downside is that it cannot be used on the deepest skin tones, meaning it’s only suitable for some of us with dark skin.</p><p><strong>Standout review:</strong> "It's nice to have the option of painless hair removal. I used to use epilators, but that's such a chore, so this is a much better option for me. I also love how there's a cooling feature on the device and a much larger treatment window that covers a much larger area than others. I've used it three times so far and have noticed that some of the hair is a lot more sparse than before I started with the Peach 2."</p><h2 id="4-braun-silk-expert-pro-5-device">4. Braun Silk·Expert Pro 5 Device</h2>        <div class="featured_product_block featured_block_standard" data-id="3cfe1d00-d3a9-11f1-a403-53b258401c8f">            <a href="https://www.boots.com/braun-silk-expert-pro-5-pl5124-ipl-white-gold-10261787" data-model-name="Silk·Expert Pro 5 Device" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ngQ4iss2Rsy5ikR5awEsP6.webp" alt="Braun Ipl Silk·expert Pro 5 Pl5124" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Braun</div>                                        <div class="featured__title">Silk·Expert Pro 5 Device</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Suitable skin types: </strong>Fitzpatrick types 1, 2, 3, 4 and 5 <br /><strong></strong><br /><strong>Suitable hair colours: </strong>Black, brunette and dark blonde <br /><br /><strong>Intensity settings: </strong>3<br /><br /><strong>Attachments: </strong>2</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Device continuously reads your skin tone to adjust the flash energy safely</li><li class='list-item list-item-pros'>Comes with smart-flex heads to handle more precise areas</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Cannot be used on skin type 6 of the Fitzpatrick scale</li><li class='list-item list-item-cons'>Has a corded design which can restrict movement</li></ul></div></div>            </div>        </div><p>With different-sized heads and three sensitive modes to work for lots of different areas of the body, Braun’s Silk·Expert Pro 5 Device is built with an automatic SkinPro 2.0 sensing technology that can adjust its intensity based on the user's skin tone. Again, this device can unfortunately only be used on skin types 1 to 5 on the Fitzpatrick scale; however, the fact that it’s quick to use, pain-free and comes with a range of attachments for those harder-to-reach areas makes it well worth the investment for those who can use it. Not to mention, it can still be used on a much wider range of skin tones than a lot of hair removal devices on the market, which is definitely a plus. </p><p><strong>Standout review: </strong>"My first time using the Braun Silk·Expert. I signed up for the app, which was extremely easy and read the instructions, which I recommend. Once the device is powered on, the fan starts, and you are ready to go. The device uses automatic light adaptation so when the skin tone sensors have skin contact, the device will read your skin tone and selects the appropriate light density of your skin for the area of treatment. The Braun Silk·Expert is very lightweight, making it very easy to hold and perfect the art of hair-free skin. I am excited to see the full results and move on to another area of my body."</p><h3 class="article-body__section" id="section-what-are-the-risks-of-using-laser-hair-removal-devices-at-home"><span>What Are the Risks of Using Laser Hair Removal Devices at Home?</span></h3><p>Whilst all these devices sound great, I wanted to discuss any risks with <strong>Dr Tego</strong>. "The main risks are burns and blistering, hyperpigmentation (dark marks), hypopigmentation (lighter patches) and, in more serious cases, scarring. At home, there’s also no one checking your skin type, your settings or your technique. Tanned skin, recent sun exposure and certain medications or skincare actives can all raise the risk further," she explains. As mentioned above, if you’re unsure about whether to use a device, always see a clinician first. </p><h3 class="article-body__section" id="section-what-side-effects-should-people-with-dark-skin-watch-out-for"><span>What Side Effects Should People With Dark Skin Watch Out For?</span></h3><p>"Firstly, know that some redness and mild swelling around the follicles are normal and should settle within a day or so," <strong>Dr Tego</strong> tells me. "What isn’t normal, however, is intense heat or pain during treatment, blistering, crusting, a burning sensation that lingers, as well as marks that darken or lighten in the days after." </p><p>If you are having an in-clinic treatment and it feels extremely hot or painful, <strong>Dr Tego</strong> recommends letting the clinician know and asking for the treatment to stop. "Please don’t accept 'that’s normal, it’ll settle'. Pain is information. Avoid the sun, always use <a href="https://www.whowhatwear.com/best-spf-for-face">SPF</a> afterwards, and see a doctor promptly if anything looks or feels wrong," she says. </p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ According to a Professional Stylist, These Are the 6 Best Hairstyles If You Wear Glasses ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Choosing the best hairstyle or <a href="https://www.whowhatwear.com/beauty/hair/hair-trends-2026">hair trend</a> to suit your face is one thing, but finding one that pairs well with your glasses is an entirely different challenge. But I come bearing good news: no longer just a practical necessity, the most stylish people are now incorporating their frames into their outfits as an accessory. But if you can't figure out how to wear your hair with your glasses to flatter your face, I've got you covered. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="xEpmTALtPcGtuLgRVYr6wb" name="best-hairstyles-for-glasses" alt="@haileybieber, @ingridedvinsen, @alexisforeman and @melissareannejohnson showing hairstyles worn with glasses" src="https://cdn.mos.cms.futurecdn.net/xEpmTALtPcGtuLgRVYr6wb-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DFGutNtSJcu/?img_index=1" target="_blank">@haileybieber</a>, <a href="https://www.instagram.com/p/DI06ORtAtvZ/?img_index=3" target="_blank">@ingridedvinsen</a><a href="https://www.instagram.com/ingridedvinsen?e=07a43606-4d4e-4802-80fb-1f5ee777814d&amp;g=5">,</a> <a href="https://www.instagram.com/p/Dc9JqR9kaFE/?img_index=1" target="_blank">@alexisforeman</a>, <a href="https://www.instagram.com/p/De2EteaDbU0/?img_index=1" target="_blank">@melissareannejohnson</a>)</span></figcaption></figure><p>I decided to make use of my contact book of experts and reach out to a professional hairstylist for advice on the best hairstyles for glasses-wearers to take with you to your next salon visit (or try at home, of course, provided scissors aren't involved), as well as how to choose the perfect cut for your frames. Just keep scrolling.</p><h2 class="article-body__section" id="section-should-i-wear-my-glasses-to-my-hair-appointment"><span>Should I Wear My Glasses to My Hair Appointment?</span></h2><p>“Absolutely. I’d always recommend bringing and wearing the glasses you use most often to your hair appointment, particularly if you wear them every day," says <strong>celebrity and editorial hairstylist </strong><a href="https://www.instagram.com/peteburkill/?hl=en"><strong>Pete Burkill</strong></a>. "They affect how the hair sits around your temples and ears, and they can change the way a <a href="https://www.whowhatwear.com/beauty/hair/fringe-hair-trends-2026">fringe</a> or <a href="https://www.whowhatwear.com/face-framing-haircut">face-framing </a>layers fall. Wearing them during the consultation allows your stylist to see how the haircut and frames work together in real life, rather than relying on guesswork. If you wear contact lenses occasionally but glasses most days, it’s especially important that the cut works with your glasses."</p><h2 class="article-body__section" id="section-what-hairstyles-work-best-with-glasses"><span>What Hairstyles Work Best With Glasses?</span></h2><h2 id="1-curly-afro-hair">1. Curly/Afro Hair</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="zA3SbaZHUESNcLGPBSrh4R" name="best-hairstyles-for-glasses" alt="a close-up shot of an afro hairstyle worn with glasses" src="https://cdn.mos.cms.futurecdn.net/zA3SbaZHUESNcLGPBSrh4R-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1500" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DQwxVdmjOqk/?img_index=1" target="_blank">@emmanuellek_</a>)</span></figcaption></figure><p><strong>Burkill</strong> says, "With <a href="https://www.whowhatwear.com/beauty/hair/curly-hairstyles">curly</a> and <a href="https://www.whowhatwear.com/beauty/hair/best-bobs-for-afro-hair">Afro</a>-textured hair, I’d embrace the natural volume and texture rather than trying to work against it. A rounded shape, a layered curly cut or a beautifully shaped Afro can look incredible with glasses."</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="9RrcaJFzktAfB29FPb737R" name="best-hairstyles-for-glasses" alt="a close-up shot of an afro hairstyle worn with glasses" src="https://cdn.mos.cms.futurecdn.net/9RrcaJFzktAfB29FPb737R-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1500" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DP0URH6Do-d/?img_index=2" target="_blank">@claire_most</a>)</span></figcaption></figure><p>"The key is creating balance between the hair’s silhouette and the frames. If someone wears oversized or bold glasses, a well-defined shape through the curls can help the whole look feel intentional. For finer frames, there’s plenty of room to embrace more volume. The cut should always be tailored to the individual’s curl pattern, density and preferred styling routine."</p><h3 class="article-body__section" id="section-get-the-look"><span>Get the Look:</span></h3>        <div class="featured_product_block featured_block_hero" data-id="0d803e58-d388-11f1-ba01-937398568b46">            <a href="https://www.spacenk.com/uk/haircare/hair-treatment/hair-oils/nourishing-hair-oil-MUK200066923.html" data-model-name="Nourishing Hair Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/YsRxcwUWgySuMcckK3aocU.jpg" alt="Cécred, Nourishing Hair Oil" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Nourishing Hair Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="0d803ebc-d388-11f1-8a3a-e16748a533c3">            <a href="https://www.selfridges.com/GB/en/product/la-bonne-brosse-n04-the-miracle-massaging-detangling-hair-brush_R04392540/#colour=PINK" data-model-name="N.04 Miracle Detangling Brush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/m3D5juzCvB5NbNQ6Ec3y2c.jpg" alt="LA BONNE BROSSE, N.04 the Miracle Massaging Detangling Hair Brush" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>LA BONNE BROSSE</div>                                        <div class="featured__title">N.04 Miracle Detangling Brush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="0d803de0-d388-11f1-88b0-b531bdcfe6af">            <a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hair-cream/fenty-hair-the-homecurl-curl-defining-cream-UK200062346.html" data-model-name="The Homecurl Curl Defining Cream " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hu4KRtrmGFooiuys45ACde.jpg" alt="Fenty Hair, he Homecurl Curl Defining Cream" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Fenty Hair</div>                                        <div class="featured__title">The Homecurl Curl Defining Cream </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 id="2-long-hair">2. Long Hair</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="SwcQ4G2BApduEL6GaN28H9" name="best-hairstyles-for-glasses" alt="a close-up shot of long hair styled with glasses" src="https://cdn.mos.cms.futurecdn.net/SwcQ4G2BApduEL6GaN28H9-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1500" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DCmJclCImcp/?img_index=2" target="_blank">@borislavasekova</a>)</span></figcaption></figure><p>“With<a href="https://www.whowhatwear.com/best-long-hairstyles"> long hair</a>, I love styles that create movement and frame the face without competing with the glasses. Soft layers, long face-framing pieces and a subtle <a href="https://www.whowhatwear.com/curtain-fringe">curtain fringe</a> can all work beautifully. Layers help prevent longer hair from feeling too heavy around the face, whilst adding softness around the frames," explains <strong>Burkill.</strong></p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="mmQKJJh33iaKNNm2Y4W3R9" name="best-hairstyles-for-glasses" alt="a close-up shot of long hair styled with glasses" src="https://cdn.mos.cms.futurecdn.net/mmQKJJh33iaKNNm2Y4W3R9-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1500" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DPCddgaEoqQ/?img_index=5" target="_blank">@dawn.tan</a>)</span></figcaption></figure><p>"A sleek, straight finish can also look fantastic with a bolder, more architectural pair of glasses," <strong>Burkill</strong> adds.</p><h3 class="article-body__section" id="section-get-the-look"><span>Get the Look</span></h3>        <div class="featured_product_block featured_block_hero" data-id="0d803f5c-d388-11f1-91c6-314df0fc7e4c">            <a href="https://www.dyson.co.uk/hair-care/hair-stylers/airwrap-id/straight-wavy-plum-copper" data-model-name="Airwrap Id Multi-Styler and Dryer " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/tHznmQKpx2pgTdVCFp69dT.jpg" alt="Dyson, Airwrap™ Id Multi-Styler and Dryer" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dyson</div>                                        <div class="featured__title">Airwrap Id Multi-Styler and Dryer </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="0d803fca-d388-11f1-b1f3-55106d756a29">            <a href="https://www.spacenk.com/uk/travel-minis/raise-the-root-thicken-lift-spray-UK200037907.html" data-model-name="Raise the Root Thicken + Lift Spray " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/MUjjNarpgLkwCD2o9pj7nV.jpg" alt="Color Wow, Raise the Root Thicken + Lift Spray" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Color Wow</div>                                        <div class="featured__title">Raise the Root Thicken + Lift Spray </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="0d8040ba-d388-11f1-bef0-39078132fedf">            <a href="https://www.hershesons.com/products/almost-everything-cream" data-model-name="Almost Everything Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/3ENg4g45wJk7Tg7rnyGUM5.jpg" alt="Hershesons, Almost Everything Cream" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hershesons</div>                                        <div class="featured__title">Almost Everything Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 id="3-medium-length-hair">3. Medium-Length Hair</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="os8EoaDxvtvpj5PSsscfRb" name="best-hairstyles-for-glasses" alt="a close-up shot of medium-length hair styled with glasses" src="https://cdn.mos.cms.futurecdn.net/os8EoaDxvtvpj5PSsscfRb-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DTyBmvADyrP/?img_index=2" target="_blank">@hoskelsa</a>)</span></figcaption></figure><p>"<a href="https://www.whowhatwear.com/uk/low-maintenance-medium-length-haircuts">Medium-length hair</a> is incredibly versatile with glasses. A shoulder-length cut with soft layers or a textured <a href="https://www.whowhatwear.com/lob-hairstyles">lob</a> is a great option because it creates shape around the face without overwhelming it," says <strong>Burkhill</strong>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="dcB6ANJVrh2KVvc9Pvhhja" name="best-hairstyles-for-glasses" alt="a close-up shot of medium-length hair styled with glasses" src="https://cdn.mos.cms.futurecdn.net/dcB6ANJVrh2KVvc9Pvhhja-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1500" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DTTYHZLgGeS/?img_index=3" target="_blank">@rayan.xasan</a>)</span></figcaption></figure><p>"I’d look at adding movement through the ends and around the cheekbones, particularly if the glasses have a strong frame," recommends <strong>Burkill</strong>. "For a more polished look, a blunt shoulder-length cut paired with fine, lightweight frames can look effortlessly chic."</p><h3 class="article-body__section" id="section-get-the-look"><span>Get the Look</span></h3>        <div class="featured_product_block featured_block_hero" data-id="0d804128-d388-11f1-9bed-9140f9c38464">            <a href="https://www.cultbeauty.co.uk/p/drybar-the-triple-shot-interchangeable-blow-dryer-brush/17411368/" data-model-name="Triple Shot Blow-Dryer Brush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QGGypo26czRy5hKn4j7cY8.webp" alt="Drybar the Triple Shot Interchangeable Blow-Dryer Brush" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Drybar</div>                                        <div class="featured__title">Triple Shot Blow-Dryer Brush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="0d80418c-d388-11f1-8ae5-c9563d383733">            <a href="https://www.lookfantastic.com/p/kerastase-genesis-shampoo-conditioner-and-serum-hair-trio-routine/14566312/" data-model-name="Genesis Trio Routine" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/wJaS9uKR5u63Qqsn7dxgFG.jpg" alt="Kérastase, Genesis Shampoo, Conditioner and Serum Hair Trio Routine" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kérastase</div>                                        <div class="featured__title">Genesis Trio Routine</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="0d80402e-d388-11f1-855d-3773f4d9eb65">            <a href="https://www.lookfantastic.com/p/olaplex-7-bonding-oil-30ml/17924628/" data-model-name="Bonding Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/aVRVAayVkoTNBjyqtb39uY.jpg" alt="Olaplex, Bonding Oil" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Olaplex</div>                                        <div class="featured__title">Bonding Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 id="4-bob-length-hair">4. Bob-Length Hair</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="CGujLYsjx5UzEuDLoNAZT5" name="best-hairstyles-for-glasses" alt="a close-up shot of bob-length hair styled with glasses" src="https://cdn.mos.cms.futurecdn.net/CGujLYsjx5UzEuDLoNAZT5-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1500" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DND0N7vsyxY/?img_index=2" target="_blank">@maryljean</a>)</span></figcaption></figure><p>"A <a href="https://www.whowhatwear.com/beauty/hair/autumn-bob-trends-2026">bob</a> and glasses can be a brilliant combination because both bring structure to the face. A classic jaw-length bob, a French bob or a slightly textured, undone bob can all work well. The important thing is considering where the bob sits in relation to the frames. A cut that finishes around the jaw can highlight the cheekbones, whilst a softer, less structured bob can balance out thicker or more angular glasses," says <strong>Burkill</strong>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="uAcKez2EFvNhEmB2H47pw5" name="best-hairstyles-for-glasses" alt="a close-up shot of bob-length hair styled with glasses" src="https://cdn.mos.cms.futurecdn.net/uAcKez2EFvNhEmB2H47pw5-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DSaO2ghCBrX/" target="_blank">@frannfyne</a>)</span></figcaption></figure><p>"I’d always consider how the hair sits around the ears, too, so the overall shape feels comfortable and intentional," <strong>Burkill</strong> adds.</p><h3 class="article-body__section" id="section-get-the-look"><span>Get the Look</span></h3>        <div class="featured_product_block featured_block_hero" data-id="0d80425e-d388-11f1-8cc4-a1c0ca02c013">            <a href="https://www.cultbeauty.co.uk/p/oribe-supershine-wax-stick-38g/17738341/" data-model-name="Supershine Wax Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zNYkaPfXKRHAv3VDuJJZG5.jpg" alt="Oribe, Supershine Wax Stick" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Oribe</div>                                        <div class="featured__title">Supershine Wax Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="0d8042cc-d388-11f1-8192-a5f4eb47c3c4">            <a href="https://www.lookfantastic.com/p/babyliss-thermo-ceramic-rollers/13480654/" data-model-name="Thermo-Ceramic Rollers" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/G7tNL7jRMQUyjEWbHRuq4D.jpg" alt="Babyliss, Thermo-Ceramic Rollers" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Babyliss</div>                                        <div class="featured__title">Thermo-Ceramic Rollers</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="0d804330-d388-11f1-aa10-73dfe75c9689">            <a href="https://www.lookfantastic.com/p/jvn-complete-air-dry-cream-60ml/15057583/" data-model-name="Complete Air Dry Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PLVPuJAFXZSkft7rPKUJg9.jpg" alt="JVN, Complete Air Dry Cream" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>JVN</div>                                        <div class="featured__title">Complete Air Dry Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 id="5-pixie-length-hair">5. Pixie-Length Hair</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="xXC7YrFHpfHuKXd2XXQ6yN" name="best-hairstyles-for-glasses" alt="a close-up shot of a pixie haircut styled with glasses" src="https://cdn.mos.cms.futurecdn.net/xXC7YrFHpfHuKXd2XXQ6yN-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1500" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/C5qiOzJtuHP/?img_index=1.jpg" target="_blank">@thevisuelofgrace</a>)</span></figcaption></figure><p>"<a href="https://www.whowhatwear.com/uk/beauty/hair/long-pixie-haircuts">Pixie cuts</a> work particularly well with glasses because they leave the face open and allow the frames to become part of the overall look," says <strong>Burkhill</strong>. A textured pixie with a little height through the crown can create lovely balance, especially with larger frames." </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="Tj7sQYuHJRt9xdUuVvDN3P" name="best-hairstyles-for-glasses" alt="a close-up shot of a pixie haircut styled with glasses" src="https://cdn.mos.cms.futurecdn.net/Tj7sQYuHJRt9xdUuVvDN3P-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1500" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DPTnhdhjPoW/?img_index=1" target="_blank">@by.regiina</a>)</span></figcaption></figure><p>"Alternatively, a softer, side-swept pixie can complement rounder glasses and create a more delicate finish. I’d focus on keeping the cut tailored around the ears and temples so it sits comfortably with the arms of the glasses."</p><h3 class="article-body__section" id="section-get-the-look"><span>Get the Look</span></h3>        <div class="featured_product_block featured_block_hero" data-id="0d8043da-d388-11f1-9bf2-8337eb7a2233">            <a href="https://www.lookfantastic.com/p/hair-by-sam-mcknight-cool-girl-barely-there-texture-mist-250ml/13322215/" data-model-name="Cool Girl Barely There Texture Mist " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/DLRYcKwSgqaw5CqPx8NWR8.jpg" alt="Hair by Sam Mcknight , Cool Girl Barely There Texture Mist" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hair by Sam Mcknight </div>                                        <div class="featured__title">Cool Girl Barely There Texture Mist </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="0d804466-d388-11f1-9582-c75a63f45fb0">            <a href="https://www.lookfantastic.com/p/grip-slick-back-hair-brush/17905696/" data-model-name="Grip Slick Back Hair Brush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hTNoCN5V4XRhUxTc6PJaZD.jpg" alt="Grip Hair, Grip Slick Back Hair Brush" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Grip Hair</div>                                        <div class="featured__title">Grip Slick Back Hair Brush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="0d8044ca-d388-11f1-9f60-ab95d8981c36">            <a href="https://www.ghdhair.com/hair-straighteners/ghd-mini-black-styler-p-662" data-model-name="Mini Slim Hair Straightener" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/gfEreKUaArHdxKw4gsZ7B3.jpg" alt="Ghd Mini Slim Hair Straightener (15mm Plate) Black" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Ghd</div>                                        <div class="featured__title">Mini Slim Hair Straightener</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 id="6-fringes-bangs">6. Fringes/Bangs</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="3JuSKdrrF3M5TdEc3EMajf" name="best-hairstyles-for-glasses" alt="a close-up shot of a fringe styled with glasses" src="https://cdn.mos.cms.futurecdn.net/3JuSKdrrF3M5TdEc3EMajf-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1500" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DOS_rl5CJFq/?img_index=1" target="_blank">@juliesfi</a>)</span></figcaption></figure><p>"A fringe can look fantastic with glasses, but the length and weight are important considerations. Curtain bangs are a particularly versatile option because they open up around the eyes and blend into the rest of the haircut," says <strong>Burkhill</strong>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="KF4Job6hqMmCSYaEtahsve" name="best-hairstyles-for-glasses" alt="a close-up shot of a fringe styled with glasses" src="https://cdn.mos.cms.futurecdn.net/KF4Job6hqMmCSYaEtahsve-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1500" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/C_04q0oSFBN/?img_index=3" target="_blank">@lizzyhadfield</a>)</span></figcaption></figure><p>"Wispy or textured fringes can also work beautifully, especially with smaller or lighter frames. If you prefer a full, blunt fringe, I’d pay attention to how it sits against the top of the glasses and make sure it doesn’t feel too heavy across the forehead. The aim is to create a frame around the eyes that complements, rather than competes with, the frames themselves," <strong>Burkill </strong>says. </p><h3 class="article-body__section" id="section-get-the-look"><span>Get the Look</span></h3>        <div class="featured_product_block featured_block_hero" data-id="0d804560-d388-11f1-a6f3-d142e775eaec">            <a href="https://www.lookfantastic.com/p/babyliss-style-secret-air-automatic-rotating-curler-and-waver/15286118/" data-model-name="Style Secret Curler and Waver" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/k4U5pshuwanY7jzEsJYJ2A.jpg" alt="Babyliss, Style Secret Curler and Waver" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Babyliss</div>                                        <div class="featured__title">Style Secret Curler and Waver</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="0d8045f6-d388-11f1-998c-8fd9c199dd8d">            <a href="https://www.spacenk.com/uk/travel-minis/full-texturizing-foam-UK200040149.html" data-model-name="Full Texturizing Foam " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/uYBMb4KLSQTMiHyks5aZ8B.jpg" alt="Living Proof, Full Texturizing Foam" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Living Proof</div>                                        <div class="featured__title">Full Texturizing Foam </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="0d804664-d388-11f1-8dcf-2d6adc0c1cb9">            <a href="https://www.asos.com/kitsch/kitsch-volumizing-roller-clips-2-pack/prd/204531143" data-model-name="Volumizing Roller Clips" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/NeiabvfWCe2Jwhq96yJThC.jpg" alt="Kitsch, Volumizing Roller Clips" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kitsch</div>                                        <div class="featured__title">Volumizing Roller Clips</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-does-hair-colour-affect-how-my-glasses-look"><span>Does Hair Colour Affect How My Glasses Look?</span></h2><p>"Definitely. Hair colour can change the way your glasses stand out against your face, so it’s worth considering the two together," says <strong>Burkill</strong>. </p><p>If you have warm, golden or <a href=" https://www.whowhatwear.com/uk/copper-hair-trend">copper</a> tones in your hair, tortoiseshell, warm brown and gold frames can complement those tones beautifully. Cooler <a href="https://www.whowhatwear.com/beauty/hair/blonde-autumn-hair-colour-trends">blondes</a>, ash browns and silver-toned hair can work particularly well with silver, charcoal or cooler-toned frames. That said, contrast can be just as effective as coordination. <a href="https://www.whowhatwear.com/beauty/hair/dark-hair-with-highlights-ideas">Dark hair </a>paired with light frames, for example, can create a striking look, while bold black frames can add definition to lighter hair. <br /><br />There are no hard rules; it’s about deciding whether you want your glasses to blend harmoniously with your overall look or become a statement feature.</p><h2 class="article-body__section" id="section-how-do-i-stop-my-hair-from-puffing-out-behind-my-glasses"><span>How Do I Stop My Hair From Puffing Out Behind My Glasses?</span></h2><p>"If your hair tends to puff out around the arms of your glasses, it often comes down to a combination of the haircut, the natural texture of your hair and the way the frames sit," explains <strong>Burkill</strong>.<br /><br />"I’d start by asking your stylist to check the shape and weight around the temples and ears, as removing a little bulk in the right place can make a real difference," he says. "Lightweight smoothing products can help manage frizz, whilst curls and waves may benefit from a suitable <a href="https://www.whowhatwear.com/uk/best-leave-in-conditioners">leave-in conditioner</a> or styling cream."<br /><br />"It’s also worth checking that the arms of your glasses fit comfortably and aren’t pushing the hair outward. With textured hair, I’d work with the natural pattern rather than trying to flatten it unnecessarily," <strong>Burkill</strong> adds. </p><h2 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h2><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/best-hairstyles-for-glasses</link>
                                                                            <description>
                            <![CDATA[ There are options for every hair type. ]]>
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                                                                        <pubDate>Fri, 30 Oct 2026 07:00:00 +0000</pubDate>                                                                                                                                <updated>Fri, 30 Oct 2026 15:24:30 +0000</updated>
                                                                                                                                            <category><![CDATA[Hair]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Brittany Davy ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/6ktL66hJz4xANXLfUp6fCj-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;As WWW UK’s junior writer, Brittany focuses on creating compelling fashion, shopping and beauty content for site, and works closely with the Managing Editor on recurring columns and franchises. She has a passion for all things fashion, beauty and lifestyle related, but is particularly fond of fragrance, with a personal collection to rival any beauty editor&#039;s!&lt;br&gt;&lt;br&gt;Prior to Who What Wear, Brittany worked as the Shopping Assistant at Reach Plc and across a number of publications, including OK!, Notebook, S Mag and The Mirror. In this role, she was responsible for creating on-site beauty and fashion content, compiling shopping grids and filming and editing weekly video content for the brand’s social media account. &lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@lauraharrier]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[a close-up shot of Laura Harrier wearing a long hairstyle with glasses]]></media:description>                                                            <media:text><![CDATA[a close-up shot of Laura Harrier wearing a long hairstyle with glasses]]></media:text>
                                <media:title type="plain"><![CDATA[a close-up shot of Laura Harrier wearing a long hairstyle with glasses]]></media:title>
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                            <article>
                                <p>Choosing the best hairstyle or <a href="https://www.whowhatwear.com/beauty/hair/hair-trends-2026">hair trend</a> to suit your face is one thing, but finding one that pairs well with your glasses is an entirely different challenge. But I come bearing good news: no longer just a practical necessity, the most stylish people are now incorporating their frames into their outfits as an accessory. But if you can't figure out how to wear your hair with your glasses to flatter your face, I've got you covered. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="xEpmTALtPcGtuLgRVYr6wb" name="best-hairstyles-for-glasses" alt="@haileybieber, @ingridedvinsen, @alexisforeman and @melissareannejohnson showing hairstyles worn with glasses" src="https://cdn.mos.cms.futurecdn.net/xEpmTALtPcGtuLgRVYr6wb-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DFGutNtSJcu/?img_index=1" target="_blank">@haileybieber</a>, <a href="https://www.instagram.com/p/DI06ORtAtvZ/?img_index=3" target="_blank">@ingridedvinsen</a><a href="https://www.instagram.com/ingridedvinsen?e=07a43606-4d4e-4802-80fb-1f5ee777814d&amp;g=5">,</a> <a href="https://www.instagram.com/p/Dc9JqR9kaFE/?img_index=1" target="_blank">@alexisforeman</a>, <a href="https://www.instagram.com/p/De2EteaDbU0/?img_index=1" target="_blank">@melissareannejohnson</a>)</span></figcaption></figure><p>I decided to make use of my contact book of experts and reach out to a professional hairstylist for advice on the best hairstyles for glasses-wearers to take with you to your next salon visit (or try at home, of course, provided scissors aren't involved), as well as how to choose the perfect cut for your frames. Just keep scrolling.</p><h2 class="article-body__section" id="section-should-i-wear-my-glasses-to-my-hair-appointment"><span>Should I Wear My Glasses to My Hair Appointment?</span></h2><p>“Absolutely. I’d always recommend bringing and wearing the glasses you use most often to your hair appointment, particularly if you wear them every day," says <strong>celebrity and editorial hairstylist </strong><a href="https://www.instagram.com/peteburkill/?hl=en"><strong>Pete Burkill</strong></a>. "They affect how the hair sits around your temples and ears, and they can change the way a <a href="https://www.whowhatwear.com/beauty/hair/fringe-hair-trends-2026">fringe</a> or <a href="https://www.whowhatwear.com/face-framing-haircut">face-framing </a>layers fall. Wearing them during the consultation allows your stylist to see how the haircut and frames work together in real life, rather than relying on guesswork. If you wear contact lenses occasionally but glasses most days, it’s especially important that the cut works with your glasses."</p><h2 class="article-body__section" id="section-what-hairstyles-work-best-with-glasses"><span>What Hairstyles Work Best With Glasses?</span></h2><h2 id="1-curly-afro-hair">1. Curly/Afro Hair</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="zA3SbaZHUESNcLGPBSrh4R" name="best-hairstyles-for-glasses" alt="a close-up shot of an afro hairstyle worn with glasses" src="https://cdn.mos.cms.futurecdn.net/zA3SbaZHUESNcLGPBSrh4R-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1500" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DQwxVdmjOqk/?img_index=1" target="_blank">@emmanuellek_</a>)</span></figcaption></figure><p><strong>Burkill</strong> says, "With <a href="https://www.whowhatwear.com/beauty/hair/curly-hairstyles">curly</a> and <a href="https://www.whowhatwear.com/beauty/hair/best-bobs-for-afro-hair">Afro</a>-textured hair, I’d embrace the natural volume and texture rather than trying to work against it. A rounded shape, a layered curly cut or a beautifully shaped Afro can look incredible with glasses."</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="9RrcaJFzktAfB29FPb737R" name="best-hairstyles-for-glasses" alt="a close-up shot of an afro hairstyle worn with glasses" src="https://cdn.mos.cms.futurecdn.net/9RrcaJFzktAfB29FPb737R-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1500" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DP0URH6Do-d/?img_index=2" target="_blank">@claire_most</a>)</span></figcaption></figure><p>"The key is creating balance between the hair’s silhouette and the frames. If someone wears oversized or bold glasses, a well-defined shape through the curls can help the whole look feel intentional. For finer frames, there’s plenty of room to embrace more volume. The cut should always be tailored to the individual’s curl pattern, density and preferred styling routine."</p><h3 class="article-body__section" id="section-get-the-look"><span>Get the Look:</span></h3>        <div class="featured_product_block featured_block_hero" data-id="0d803e58-d388-11f1-ba01-937398568b46">            <a href="https://www.spacenk.com/uk/haircare/hair-treatment/hair-oils/nourishing-hair-oil-MUK200066923.html" data-model-name="Nourishing Hair Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/YsRxcwUWgySuMcckK3aocU.jpg" alt="Cécred, Nourishing Hair Oil" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Nourishing Hair Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="0d803ebc-d388-11f1-8a3a-e16748a533c3">            <a href="https://www.selfridges.com/GB/en/product/la-bonne-brosse-n04-the-miracle-massaging-detangling-hair-brush_R04392540/#colour=PINK" data-model-name="N.04 Miracle Detangling Brush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/m3D5juzCvB5NbNQ6Ec3y2c.jpg" alt="LA BONNE BROSSE, N.04 the Miracle Massaging Detangling Hair Brush" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>LA BONNE BROSSE</div>                                        <div class="featured__title">N.04 Miracle Detangling Brush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="0d803de0-d388-11f1-88b0-b531bdcfe6af">            <a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hair-cream/fenty-hair-the-homecurl-curl-defining-cream-UK200062346.html" data-model-name="The Homecurl Curl Defining Cream " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hu4KRtrmGFooiuys45ACde.jpg" alt="Fenty Hair, he Homecurl Curl Defining Cream" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Fenty Hair</div>                                        <div class="featured__title">The Homecurl Curl Defining Cream </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 id="2-long-hair">2. Long Hair</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="SwcQ4G2BApduEL6GaN28H9" name="best-hairstyles-for-glasses" alt="a close-up shot of long hair styled with glasses" src="https://cdn.mos.cms.futurecdn.net/SwcQ4G2BApduEL6GaN28H9-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1500" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DCmJclCImcp/?img_index=2" target="_blank">@borislavasekova</a>)</span></figcaption></figure><p>“With<a href="https://www.whowhatwear.com/best-long-hairstyles"> long hair</a>, I love styles that create movement and frame the face without competing with the glasses. Soft layers, long face-framing pieces and a subtle <a href="https://www.whowhatwear.com/curtain-fringe">curtain fringe</a> can all work beautifully. Layers help prevent longer hair from feeling too heavy around the face, whilst adding softness around the frames," explains <strong>Burkill.</strong></p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="mmQKJJh33iaKNNm2Y4W3R9" name="best-hairstyles-for-glasses" alt="a close-up shot of long hair styled with glasses" src="https://cdn.mos.cms.futurecdn.net/mmQKJJh33iaKNNm2Y4W3R9-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1500" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DPCddgaEoqQ/?img_index=5" target="_blank">@dawn.tan</a>)</span></figcaption></figure><p>"A sleek, straight finish can also look fantastic with a bolder, more architectural pair of glasses," <strong>Burkill</strong> adds.</p><h3 class="article-body__section" id="section-get-the-look"><span>Get the Look</span></h3>        <div class="featured_product_block featured_block_hero" data-id="0d803f5c-d388-11f1-91c6-314df0fc7e4c">            <a href="https://www.dyson.co.uk/hair-care/hair-stylers/airwrap-id/straight-wavy-plum-copper" data-model-name="Airwrap Id Multi-Styler and Dryer " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/tHznmQKpx2pgTdVCFp69dT.jpg" alt="Dyson, Airwrap™ Id Multi-Styler and Dryer" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dyson</div>                                        <div class="featured__title">Airwrap Id Multi-Styler and Dryer </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="0d803fca-d388-11f1-b1f3-55106d756a29">            <a href="https://www.spacenk.com/uk/travel-minis/raise-the-root-thicken-lift-spray-UK200037907.html" data-model-name="Raise the Root Thicken + Lift Spray " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/MUjjNarpgLkwCD2o9pj7nV.jpg" alt="Color Wow, Raise the Root Thicken + Lift Spray" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Color Wow</div>                                        <div class="featured__title">Raise the Root Thicken + Lift Spray </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="0d8040ba-d388-11f1-bef0-39078132fedf">            <a href="https://www.hershesons.com/products/almost-everything-cream" data-model-name="Almost Everything Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/3ENg4g45wJk7Tg7rnyGUM5.jpg" alt="Hershesons, Almost Everything Cream" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hershesons</div>                                        <div class="featured__title">Almost Everything Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 id="3-medium-length-hair">3. Medium-Length Hair</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="os8EoaDxvtvpj5PSsscfRb" name="best-hairstyles-for-glasses" alt="a close-up shot of medium-length hair styled with glasses" src="https://cdn.mos.cms.futurecdn.net/os8EoaDxvtvpj5PSsscfRb-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DTyBmvADyrP/?img_index=2" target="_blank">@hoskelsa</a>)</span></figcaption></figure><p>"<a href="https://www.whowhatwear.com/uk/low-maintenance-medium-length-haircuts">Medium-length hair</a> is incredibly versatile with glasses. A shoulder-length cut with soft layers or a textured <a href="https://www.whowhatwear.com/lob-hairstyles">lob</a> is a great option because it creates shape around the face without overwhelming it," says <strong>Burkhill</strong>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="dcB6ANJVrh2KVvc9Pvhhja" name="best-hairstyles-for-glasses" alt="a close-up shot of medium-length hair styled with glasses" src="https://cdn.mos.cms.futurecdn.net/dcB6ANJVrh2KVvc9Pvhhja-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1500" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DTTYHZLgGeS/?img_index=3" target="_blank">@rayan.xasan</a>)</span></figcaption></figure><p>"I’d look at adding movement through the ends and around the cheekbones, particularly if the glasses have a strong frame," recommends <strong>Burkill</strong>. "For a more polished look, a blunt shoulder-length cut paired with fine, lightweight frames can look effortlessly chic."</p><h3 class="article-body__section" id="section-get-the-look"><span>Get the Look</span></h3>        <div class="featured_product_block featured_block_hero" data-id="0d804128-d388-11f1-9bed-9140f9c38464">            <a href="https://www.cultbeauty.co.uk/p/drybar-the-triple-shot-interchangeable-blow-dryer-brush/17411368/" data-model-name="Triple Shot Blow-Dryer Brush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QGGypo26czRy5hKn4j7cY8.webp" alt="Drybar the Triple Shot Interchangeable Blow-Dryer Brush" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Drybar</div>                                        <div class="featured__title">Triple Shot Blow-Dryer Brush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="0d80418c-d388-11f1-8ae5-c9563d383733">            <a href="https://www.lookfantastic.com/p/kerastase-genesis-shampoo-conditioner-and-serum-hair-trio-routine/14566312/" data-model-name="Genesis Trio Routine" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/wJaS9uKR5u63Qqsn7dxgFG.jpg" alt="Kérastase, Genesis Shampoo, Conditioner and Serum Hair Trio Routine" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kérastase</div>                                        <div class="featured__title">Genesis Trio Routine</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="0d80402e-d388-11f1-855d-3773f4d9eb65">            <a href="https://www.lookfantastic.com/p/olaplex-7-bonding-oil-30ml/17924628/" data-model-name="Bonding Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/aVRVAayVkoTNBjyqtb39uY.jpg" alt="Olaplex, Bonding Oil" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Olaplex</div>                                        <div class="featured__title">Bonding Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 id="4-bob-length-hair">4. Bob-Length Hair</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="CGujLYsjx5UzEuDLoNAZT5" name="best-hairstyles-for-glasses" alt="a close-up shot of bob-length hair styled with glasses" src="https://cdn.mos.cms.futurecdn.net/CGujLYsjx5UzEuDLoNAZT5-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1500" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DND0N7vsyxY/?img_index=2" target="_blank">@maryljean</a>)</span></figcaption></figure><p>"A <a href="https://www.whowhatwear.com/beauty/hair/autumn-bob-trends-2026">bob</a> and glasses can be a brilliant combination because both bring structure to the face. A classic jaw-length bob, a French bob or a slightly textured, undone bob can all work well. The important thing is considering where the bob sits in relation to the frames. A cut that finishes around the jaw can highlight the cheekbones, whilst a softer, less structured bob can balance out thicker or more angular glasses," says <strong>Burkill</strong>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="uAcKez2EFvNhEmB2H47pw5" name="best-hairstyles-for-glasses" alt="a close-up shot of bob-length hair styled with glasses" src="https://cdn.mos.cms.futurecdn.net/uAcKez2EFvNhEmB2H47pw5-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DSaO2ghCBrX/" target="_blank">@frannfyne</a>)</span></figcaption></figure><p>"I’d always consider how the hair sits around the ears, too, so the overall shape feels comfortable and intentional," <strong>Burkill</strong> adds.</p><h3 class="article-body__section" id="section-get-the-look"><span>Get the Look</span></h3>        <div class="featured_product_block featured_block_hero" data-id="0d80425e-d388-11f1-8cc4-a1c0ca02c013">            <a href="https://www.cultbeauty.co.uk/p/oribe-supershine-wax-stick-38g/17738341/" data-model-name="Supershine Wax Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zNYkaPfXKRHAv3VDuJJZG5.jpg" alt="Oribe, Supershine Wax Stick" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Oribe</div>                                        <div class="featured__title">Supershine Wax Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="0d8042cc-d388-11f1-8192-a5f4eb47c3c4">            <a href="https://www.lookfantastic.com/p/babyliss-thermo-ceramic-rollers/13480654/" data-model-name="Thermo-Ceramic Rollers" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/G7tNL7jRMQUyjEWbHRuq4D.jpg" alt="Babyliss, Thermo-Ceramic Rollers" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Babyliss</div>                                        <div class="featured__title">Thermo-Ceramic Rollers</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="0d804330-d388-11f1-aa10-73dfe75c9689">            <a href="https://www.lookfantastic.com/p/jvn-complete-air-dry-cream-60ml/15057583/" data-model-name="Complete Air Dry Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PLVPuJAFXZSkft7rPKUJg9.jpg" alt="JVN, Complete Air Dry Cream" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>JVN</div>                                        <div class="featured__title">Complete Air Dry Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 id="5-pixie-length-hair">5. Pixie-Length Hair</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="xXC7YrFHpfHuKXd2XXQ6yN" name="best-hairstyles-for-glasses" alt="a close-up shot of a pixie haircut styled with glasses" src="https://cdn.mos.cms.futurecdn.net/xXC7YrFHpfHuKXd2XXQ6yN-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1500" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/C5qiOzJtuHP/?img_index=1.jpg" target="_blank">@thevisuelofgrace</a>)</span></figcaption></figure><p>"<a href="https://www.whowhatwear.com/uk/beauty/hair/long-pixie-haircuts">Pixie cuts</a> work particularly well with glasses because they leave the face open and allow the frames to become part of the overall look," says <strong>Burkhill</strong>. A textured pixie with a little height through the crown can create lovely balance, especially with larger frames." </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="Tj7sQYuHJRt9xdUuVvDN3P" name="best-hairstyles-for-glasses" alt="a close-up shot of a pixie haircut styled with glasses" src="https://cdn.mos.cms.futurecdn.net/Tj7sQYuHJRt9xdUuVvDN3P-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1500" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DPTnhdhjPoW/?img_index=1" target="_blank">@by.regiina</a>)</span></figcaption></figure><p>"Alternatively, a softer, side-swept pixie can complement rounder glasses and create a more delicate finish. I’d focus on keeping the cut tailored around the ears and temples so it sits comfortably with the arms of the glasses."</p><h3 class="article-body__section" id="section-get-the-look"><span>Get the Look</span></h3>        <div class="featured_product_block featured_block_hero" data-id="0d8043da-d388-11f1-9bf2-8337eb7a2233">            <a href="https://www.lookfantastic.com/p/hair-by-sam-mcknight-cool-girl-barely-there-texture-mist-250ml/13322215/" data-model-name="Cool Girl Barely There Texture Mist " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/DLRYcKwSgqaw5CqPx8NWR8.jpg" alt="Hair by Sam Mcknight , Cool Girl Barely There Texture Mist" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hair by Sam Mcknight </div>                                        <div class="featured__title">Cool Girl Barely There Texture Mist </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="0d804466-d388-11f1-9582-c75a63f45fb0">            <a href="https://www.lookfantastic.com/p/grip-slick-back-hair-brush/17905696/" data-model-name="Grip Slick Back Hair Brush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hTNoCN5V4XRhUxTc6PJaZD.jpg" alt="Grip Hair, Grip Slick Back Hair Brush" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Grip Hair</div>                                        <div class="featured__title">Grip Slick Back Hair Brush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="0d8044ca-d388-11f1-9f60-ab95d8981c36">            <a href="https://www.ghdhair.com/hair-straighteners/ghd-mini-black-styler-p-662" data-model-name="Mini Slim Hair Straightener" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/gfEreKUaArHdxKw4gsZ7B3.jpg" alt="Ghd Mini Slim Hair Straightener (15mm Plate) Black" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Ghd</div>                                        <div class="featured__title">Mini Slim Hair Straightener</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 id="6-fringes-bangs">6. Fringes/Bangs</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="3JuSKdrrF3M5TdEc3EMajf" name="best-hairstyles-for-glasses" alt="a close-up shot of a fringe styled with glasses" src="https://cdn.mos.cms.futurecdn.net/3JuSKdrrF3M5TdEc3EMajf-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1500" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DOS_rl5CJFq/?img_index=1" target="_blank">@juliesfi</a>)</span></figcaption></figure><p>"A fringe can look fantastic with glasses, but the length and weight are important considerations. Curtain bangs are a particularly versatile option because they open up around the eyes and blend into the rest of the haircut," says <strong>Burkhill</strong>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="KF4Job6hqMmCSYaEtahsve" name="best-hairstyles-for-glasses" alt="a close-up shot of a fringe styled with glasses" src="https://cdn.mos.cms.futurecdn.net/KF4Job6hqMmCSYaEtahsve-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1500" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/C_04q0oSFBN/?img_index=3" target="_blank">@lizzyhadfield</a>)</span></figcaption></figure><p>"Wispy or textured fringes can also work beautifully, especially with smaller or lighter frames. If you prefer a full, blunt fringe, I’d pay attention to how it sits against the top of the glasses and make sure it doesn’t feel too heavy across the forehead. The aim is to create a frame around the eyes that complements, rather than competes with, the frames themselves," <strong>Burkill </strong>says. </p><h3 class="article-body__section" id="section-get-the-look"><span>Get the Look</span></h3>        <div class="featured_product_block featured_block_hero" data-id="0d804560-d388-11f1-a6f3-d142e775eaec">            <a href="https://www.lookfantastic.com/p/babyliss-style-secret-air-automatic-rotating-curler-and-waver/15286118/" data-model-name="Style Secret Curler and Waver" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/k4U5pshuwanY7jzEsJYJ2A.jpg" alt="Babyliss, Style Secret Curler and Waver" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Babyliss</div>                                        <div class="featured__title">Style Secret Curler and Waver</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="0d8045f6-d388-11f1-998c-8fd9c199dd8d">            <a href="https://www.spacenk.com/uk/travel-minis/full-texturizing-foam-UK200040149.html" data-model-name="Full Texturizing Foam " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/uYBMb4KLSQTMiHyks5aZ8B.jpg" alt="Living Proof, Full Texturizing Foam" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Living Proof</div>                                        <div class="featured__title">Full Texturizing Foam </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="0d804664-d388-11f1-8dcf-2d6adc0c1cb9">            <a href="https://www.asos.com/kitsch/kitsch-volumizing-roller-clips-2-pack/prd/204531143" data-model-name="Volumizing Roller Clips" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/NeiabvfWCe2Jwhq96yJThC.jpg" alt="Kitsch, Volumizing Roller Clips" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kitsch</div>                                        <div class="featured__title">Volumizing Roller Clips</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-does-hair-colour-affect-how-my-glasses-look"><span>Does Hair Colour Affect How My Glasses Look?</span></h2><p>"Definitely. Hair colour can change the way your glasses stand out against your face, so it’s worth considering the two together," says <strong>Burkill</strong>. </p><p>If you have warm, golden or <a href=" https://www.whowhatwear.com/uk/copper-hair-trend">copper</a> tones in your hair, tortoiseshell, warm brown and gold frames can complement those tones beautifully. Cooler <a href="https://www.whowhatwear.com/beauty/hair/blonde-autumn-hair-colour-trends">blondes</a>, ash browns and silver-toned hair can work particularly well with silver, charcoal or cooler-toned frames. That said, contrast can be just as effective as coordination. <a href="https://www.whowhatwear.com/beauty/hair/dark-hair-with-highlights-ideas">Dark hair </a>paired with light frames, for example, can create a striking look, while bold black frames can add definition to lighter hair. <br /><br />There are no hard rules; it’s about deciding whether you want your glasses to blend harmoniously with your overall look or become a statement feature.</p><h2 class="article-body__section" id="section-how-do-i-stop-my-hair-from-puffing-out-behind-my-glasses"><span>How Do I Stop My Hair From Puffing Out Behind My Glasses?</span></h2><p>"If your hair tends to puff out around the arms of your glasses, it often comes down to a combination of the haircut, the natural texture of your hair and the way the frames sit," explains <strong>Burkill</strong>.<br /><br />"I’d start by asking your stylist to check the shape and weight around the temples and ears, as removing a little bulk in the right place can make a real difference," he says. "Lightweight smoothing products can help manage frizz, whilst curls and waves may benefit from a suitable <a href="https://www.whowhatwear.com/uk/best-leave-in-conditioners">leave-in conditioner</a> or styling cream."<br /><br />"It’s also worth checking that the arms of your glasses fit comfortably and aren’t pushing the hair outward. With textured hair, I’d work with the natural pattern rather than trying to flatten it unnecessarily," <strong>Burkill</strong> adds. </p><h2 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h2><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ This £13 Mascara Swap Is the Secret to Making Your Eye Colour Look Incredible ]]></title>
                                                                                                <dc:content><![CDATA[ <p>As a beauty editor, it's been impossible to ignore the <a href="https://www.whowhatwear.com/beauty/makeup/autumn-makeup-trends-2026">makeup trend</a> shift from black <a href="https://www.whowhatwear.com/uk/best-mascaras">mascara</a> to <a href="https://www.whowhatwear.com/uk/best-brown-mascaras">brown mascara</a>. For a while, both the runways and several of the looks on my feeds were seemingly void of mascara altogether. But brown mascara offers a happy medium; it adds just enough definition, but is softer and less harsh than black mascara for many. My friends with fair lashes tell me that they think it's more flattering, but even for me, as someone with nearly black eyelashes, I too love the overall softer effect it creates for my eye makeup.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="cqAHirWKbT8fBThrXQucbJ" name="IMG_6757" alt="Beauty editor Eleanor Vousden wearing Maybelline Lash Sensational Body Mascara in Mocha" src="https://cdn.mos.cms.futurecdn.net/cqAHirWKbT8fBThrXQucbJ-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/eleanorvousden/?hl=en-gb" target="_blank">@eleanorvousden</a> for Who What Wear UK)</span></figcaption></figure><p>I've always loved <a href="https://www.whowhatwear.com/best-high-street-mascara">drugstore mascaras</a> (IMO, they're often just as good, or sometimes better, than their luxury counterparts), and Maybelline's mascaras are amongst some of my favourites. I've long loved its black mascara formulas (particularly Sky High, which deserves all the hype it receives), but what piqued my interest is that it has launched a whole collection of different brown shades. Whilst most mascaras come just in black or brown options, its new launches come in varying shades of brown. Allow me to tell you why this excites me so much.<br /><br />Not all brown mascaras are created equal. Sometimes it can lean more red, warm brown, or maybe a rich dark brown that's more of a brown/black. They all give a slightly different effect, and what works for one might not suit another. But with the shades below, you can choose the exact kind of brown you're after. Scroll on to find the best one for you.</p><h3 class="article-body__section" id="section-maybelline-brown-mascara-shades"><span>Maybelline Brown Mascara Shades</span></h3><h2 id="1-mocha">1. Mocha</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="MuCVCd6KWVtLX6Lo2qykXJ" name="IMG_6761" alt="The Maybelline Lash Sensational Body Mascara in Mocha brown shade on a marble table, with the wand out" src="https://cdn.mos.cms.futurecdn.net/MuCVCd6KWVtLX6Lo2qykXJ-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/eleanorvousden/?hl=en-gb" target="_blank">@eleanorvousden</a> for Who What Wear UK)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="f7439b24-d384-11f1-bb7d-5b20b8102714">            <a href="https://www.boots.com/maybelline-lash-sensational-body-mascara-volumizing-up-to-24h-lift-10375418" data-model-name="Lash Sensational Body Lash Mascara in Mocha" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/bbHQY3pbCGyykZfH3iCtJo.webp" alt="Maybelline Body Lash Mascara Mocha 9.9ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maybelline</div>                                        <div class="featured__title">Lash Sensational Body Lash Mascara in Mocha</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><p>Mocha is the shade I currently own (and that I'm wearing in the picture above), and it is the perfect chocolate hue for my brown eyes and dark lashes. It's a rich hue that adds enough definition, but isn't as intense as black, and I find it makes my <a href="https://www.whowhatwear.com/beauty/makeup/best-eyeliners-for-brown-eyes">brown eyes</a> look richer. I will usually reach for this as my day-to-day shade. The formula of the mascara is brilliant, too. The flexible hourglass-shaped wand volumises, lengthens and lifts lashes, allowing you to get a natural look or layer up for a bolder effect.</p><h2 id="2-brick-brown">2. Brick Brown</h2>        <div class="featured_product_block featured_block_standard" data-id="4ff61390-d386-11f1-8182-b3ea5c692380">            <a href="https://www.amazon.co.uk/Maybelline-Sensational-Smudge-resistant-Flake-resistant-Clump-resistant/dp/B0GTMZYTXC/ref=asc_df_B0GTMZYTXC" data-model-name="Lash Sensational Body Mascara in Brick Brown" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/E5bVthiAoWLgWqFNr4EgxE.jpg" alt="Maybelline Brown Mascara, Lash Sensational Body Mascara, Brick Brown | Volumizing Up to 24h Lift, Smudge-Resistant, Flake-Resistant, Clump-Resistant, for Sensitive Eyes" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maybelline</div>                                        <div class="featured__title">Lash Sensational Body Mascara in Brick Brown</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Brick Brown is for those who prefer a warmer brown shade on their lashes. Almost like <a href="https://www.whowhatwear.com/beauty/makeup/best-burgundy-mascaras">burgundy mascara</a>, but overall softer, this brick brown shade would look amazing on green or blue eyes in particular. In colour theory, warm tones such as red and orange are complementary to green and blue, respectively, so they'll really make your eye colour stand out with the contrast.</p></p>                </div>                            </div>        </div><h2 id="3-true-brown">3. True Brown</h2>        <div class="featured_product_block featured_block_standard" data-id="4ff61444-d386-11f1-85da-29a99254993b">            <a href="https://www.boots.com/maybelline-new-york-lash-sensational-skyhigh-mascara-brown-10323005" data-model-name="Lash Sensational Sky High Mascara in True Brown" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/YBC2YFbM8eJof9CKsjpUYF.webp" alt="Maybelline Mascara, Lash Sensational Sky High, Lengthening, Shade Brown, 7.2ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maybelline</div>                                        <div class="featured__title">Lash Sensational Sky High Mascara in True Brown</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Sitting in the middle of Brick Brown and Mocha Brown is the True Brown shade. I'd describe this as the most classic brown. It's a medium brown that's lighter than Mocha Brown, but cooler in tone compared to Brick Brown. I'd go for this if you're unsure between the last two, as this shade will suit all eye colours too. It's in the Sky High formula, which is one of my favourite <a href="https://www.whowhatwear.com/best-lengthening-mascaras-uk">lengthening mascaras</a>.</p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/maybelline-lash-sensational-brown-mascaras</link>
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                            <![CDATA[ I'm never looking back. ]]>
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                                                                        <pubDate>Thu, 29 Oct 2026 13:02:44 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Vousden ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/gAzaoYGTZ8hRaDZiKgz6L6-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;a href=&quot;https://www.eleanorvousden.com/&quot;&gt;&lt;u&gt;Eleanor Vousden &lt;/u&gt;&lt;/a&gt;is the beauty editor for &lt;a href=&quot;https://www.whowhatwear.co.uk/author/eleanor-vousden&quot;&gt;&lt;u&gt;Who What Wear UK&lt;/u&gt;&lt;/a&gt;. She was previously deputy editor at &lt;a href=&quot;https://hji.co.uk/author/eleanor&quot;&gt;&lt;u&gt;Hairdressers Journal&lt;/u&gt;&lt;/a&gt;, health writer at &lt;a href=&quot;https://www.womanandhome.com/author/eleanor-vousden/&quot;&gt;&lt;u&gt;Woman &amp;amp; Home&lt;/u&gt;&lt;/a&gt; and junior beauty editor at beauty website &lt;a href=&quot;https://www.eleanorvousden.com/powder&quot;&gt;&lt;u&gt;Powder. &lt;/u&gt;&lt;/a&gt; She has also contributed to &lt;a href=&quot;https://www.wallpaper.com/author/eleanor-vousden&quot;&gt;&lt;u&gt;Wallpaper &lt;/u&gt;&lt;/a&gt; and &lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Elle &lt;/u&gt;&lt;/a&gt;&lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Collections &lt;/u&gt;&lt;/a&gt; with written and styling work.&lt;br&gt;&lt;br&gt;Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the &lt;a href=&quot;https://www.bsme.com/talent-awards-judge-comments&quot;&gt;&lt;u&gt;BSME Talent Awards &lt;/u&gt;&lt;/a&gt;for her work on Powder and also contributed to the title winning Website of the Year at the &lt;a href=&quot;https://www.inpublishing.co.uk/articles/ppa-digital-awards-2016-the-winners-3808&quot;&gt;&lt;u&gt;PPA Awards&lt;/u&gt;&lt;/a&gt;. &lt;br&gt;&lt;br&gt;Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson. &lt;br&gt;&lt;br&gt;She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle. When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.&lt;/p&gt; ]]></dc:description>
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                                <p>As a beauty editor, it's been impossible to ignore the <a href="https://www.whowhatwear.com/beauty/makeup/autumn-makeup-trends-2026">makeup trend</a> shift from black <a href="https://www.whowhatwear.com/uk/best-mascaras">mascara</a> to <a href="https://www.whowhatwear.com/uk/best-brown-mascaras">brown mascara</a>. For a while, both the runways and several of the looks on my feeds were seemingly void of mascara altogether. But brown mascara offers a happy medium; it adds just enough definition, but is softer and less harsh than black mascara for many. My friends with fair lashes tell me that they think it's more flattering, but even for me, as someone with nearly black eyelashes, I too love the overall softer effect it creates for my eye makeup.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="cqAHirWKbT8fBThrXQucbJ" name="IMG_6757" alt="Beauty editor Eleanor Vousden wearing Maybelline Lash Sensational Body Mascara in Mocha" src="https://cdn.mos.cms.futurecdn.net/cqAHirWKbT8fBThrXQucbJ-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/eleanorvousden/?hl=en-gb" target="_blank">@eleanorvousden</a> for Who What Wear UK)</span></figcaption></figure><p>I've always loved <a href="https://www.whowhatwear.com/best-high-street-mascara">drugstore mascaras</a> (IMO, they're often just as good, or sometimes better, than their luxury counterparts), and Maybelline's mascaras are amongst some of my favourites. I've long loved its black mascara formulas (particularly Sky High, which deserves all the hype it receives), but what piqued my interest is that it has launched a whole collection of different brown shades. Whilst most mascaras come just in black or brown options, its new launches come in varying shades of brown. Allow me to tell you why this excites me so much.<br /><br />Not all brown mascaras are created equal. Sometimes it can lean more red, warm brown, or maybe a rich dark brown that's more of a brown/black. They all give a slightly different effect, and what works for one might not suit another. But with the shades below, you can choose the exact kind of brown you're after. Scroll on to find the best one for you.</p><h3 class="article-body__section" id="section-maybelline-brown-mascara-shades"><span>Maybelline Brown Mascara Shades</span></h3><h2 id="1-mocha">1. Mocha</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="MuCVCd6KWVtLX6Lo2qykXJ" name="IMG_6761" alt="The Maybelline Lash Sensational Body Mascara in Mocha brown shade on a marble table, with the wand out" src="https://cdn.mos.cms.futurecdn.net/MuCVCd6KWVtLX6Lo2qykXJ-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/eleanorvousden/?hl=en-gb" target="_blank">@eleanorvousden</a> for Who What Wear UK)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="f7439b24-d384-11f1-bb7d-5b20b8102714">            <a href="https://www.boots.com/maybelline-lash-sensational-body-mascara-volumizing-up-to-24h-lift-10375418" data-model-name="Lash Sensational Body Lash Mascara in Mocha" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/bbHQY3pbCGyykZfH3iCtJo.webp" alt="Maybelline Body Lash Mascara Mocha 9.9ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maybelline</div>                                        <div class="featured__title">Lash Sensational Body Lash Mascara in Mocha</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><p>Mocha is the shade I currently own (and that I'm wearing in the picture above), and it is the perfect chocolate hue for my brown eyes and dark lashes. It's a rich hue that adds enough definition, but isn't as intense as black, and I find it makes my <a href="https://www.whowhatwear.com/beauty/makeup/best-eyeliners-for-brown-eyes">brown eyes</a> look richer. I will usually reach for this as my day-to-day shade. The formula of the mascara is brilliant, too. The flexible hourglass-shaped wand volumises, lengthens and lifts lashes, allowing you to get a natural look or layer up for a bolder effect.</p><h2 id="2-brick-brown">2. Brick Brown</h2>        <div class="featured_product_block featured_block_standard" data-id="4ff61390-d386-11f1-8182-b3ea5c692380">            <a href="https://www.amazon.co.uk/Maybelline-Sensational-Smudge-resistant-Flake-resistant-Clump-resistant/dp/B0GTMZYTXC/ref=asc_df_B0GTMZYTXC" data-model-name="Lash Sensational Body Mascara in Brick Brown" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/E5bVthiAoWLgWqFNr4EgxE.jpg" alt="Maybelline Brown Mascara, Lash Sensational Body Mascara, Brick Brown | Volumizing Up to 24h Lift, Smudge-Resistant, Flake-Resistant, Clump-Resistant, for Sensitive Eyes" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maybelline</div>                                        <div class="featured__title">Lash Sensational Body Mascara in Brick Brown</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Brick Brown is for those who prefer a warmer brown shade on their lashes. Almost like <a href="https://www.whowhatwear.com/beauty/makeup/best-burgundy-mascaras">burgundy mascara</a>, but overall softer, this brick brown shade would look amazing on green or blue eyes in particular. In colour theory, warm tones such as red and orange are complementary to green and blue, respectively, so they'll really make your eye colour stand out with the contrast.</p></p>                </div>                            </div>        </div><h2 id="3-true-brown">3. True Brown</h2>        <div class="featured_product_block featured_block_standard" data-id="4ff61444-d386-11f1-85da-29a99254993b">            <a href="https://www.boots.com/maybelline-new-york-lash-sensational-skyhigh-mascara-brown-10323005" data-model-name="Lash Sensational Sky High Mascara in True Brown" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/YBC2YFbM8eJof9CKsjpUYF.webp" alt="Maybelline Mascara, Lash Sensational Sky High, Lengthening, Shade Brown, 7.2ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maybelline</div>                                        <div class="featured__title">Lash Sensational Sky High Mascara in True Brown</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Sitting in the middle of Brick Brown and Mocha Brown is the True Brown shade. I'd describe this as the most classic brown. It's a medium brown that's lighter than Mocha Brown, but cooler in tone compared to Brick Brown. I'd go for this if you're unsure between the last two, as this shade will suit all eye colours too. It's in the Sky High formula, which is one of my favourite <a href="https://www.whowhatwear.com/best-lengthening-mascaras-uk">lengthening mascaras</a>.</p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ I've Tried Over 20 Hair Tools This Year—4 New Launches That Deliver Volume and Shine ]]></title>
                                                                                                <dc:content><![CDATA[ <p>One thing I've learnt as a beauty editor is that there are <em>always</em> new things to try. Whether it's a new skincare innovation, makeup trend, buzzy treatment... it's never-ending. Over the years, this has made me quite sceptical, and I tend to stick to my old favourites that I know work. The only exception to this rule? <a href="https://www.whowhatwear.com/beauty/hair/best-hair-tools">Hair tools</a>.    </p><p>I've spent the best part of my career testing <a href="https://www.whowhatwear.com/uk/best-hair-dryers">hair dryers</a>, <a href="https://www.whowhatwear.com/uk/best-hair-straighteners">straighteners</a>, <a href="https://www.whowhatwear.com/best-hot-brushes">hot brushes</a> and <a href="https://www.whowhatwear.com/uk/best-hair-multi-styler">multi-stylers</a>, all in a bid to achieve a salon-worthy <a href="https://www.whowhatwear.com/beauty/hair/how-to-do-a-bouncy-blow-dry">bouncy blowdry</a> on my long, thick, wavy strands. It's been a challenge, but 2026 has delivered some of the best hair tools on the market, which have totally transformed my <a href="https://www.whowhatwear.com/beauty/hair/perfect-haircare-routine">haircare routine</a> (and put my 10-year-old straighteners to shame). </p><p>Below, you'll find my tried-and-tested edit of the best new hair tools of 2026 (and trust me, I've tried a lot), but first, I want to talk about <em>why</em> these tools are so good. From AI technology to patented bristles, things have stepped up a notch this year. I reached out to <strong>Katherine Magowan, </strong><a href="https://www.dyson.co.uk/en" target="_blank"><strong>Dyson</strong></a><strong>'s head of beauty</strong>, to understand what's driving these developments and how they can benefit our haircare routines. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="EEQWC8TXuVT59CgPmqbo26" name="@leatngu" alt="Creator @leatngu wearing a winter coat and Dior handbag with long, glossy, wavy hair" src="https://cdn.mos.cms.futurecdn.net/EEQWC8TXuVT59CgPmqbo26-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DTf3yqXDVci/" target="_blank">@leatngu</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-how-has-hair-styling-changed-in-2026"><span>How Has Hair Styling Changed in 2026?</span></h3><p>"One of the biggest breakthroughs [this year] has been the shift towards working with and protecting your natural hair texture, rather than fighting against it during the styling process," <strong>Magowan</strong> tells me. "People want the freedom to transform their hair and experiment, but not at the expense of its natural texture or long-term health. For us, that means thinking carefully about the combination of heat, airflow and mechanical tension used during styling."</p><p>Alongside consumer demand, I was also keen to know whether AI had impacted the hair tool industry. "I think that's where the real opportunity lies," <strong>Magowan</strong> says. "Technology that better understands the individual, their hair and the result they're trying to achieve, then adapts to help deliver a more personalised and consistent experience whilst continuing to protect hair health. AI will undoubtedly elevate this experience in the future, but for us it's really important that every piece of technology in our devices has a clear purpose, making styling easier and more intuitive rather than adding complexity for the sake of it."</p><h3 class="article-body__section" id="section-the-best-hair-tools-of-2026"><span>The Best Hair Tools of 2026</span></h3><ul><li><strong>Best Hot Brush: </strong><a href="https://www.dyson.co.uk/hair-care/hot-brushes/airsmooth/ceramic-pink" target="_blank">Dyson Airsmooth, £200</a></li><li><strong>Best Straightener: </strong><a href="https://www.ghdhair.com/hair-straighteners/ghd-sculpt-hair-styler-black-p-777" target="_blank">GHD Sculpt, £369</a></li><li><strong>Best Multi-Styler: </strong><a href="https://t3micro.co.uk/products/aire-360-2-0" target="_blank">T3 Aire 360 2.0, £300</a></li><li><strong>Best Wet-to-Dry Tool: </strong><a href="https://www.sharkninja.co.uk/shark-silkipro-straight-hair-straightener-dryer-in-one-tool-with-heat-resistant-storage-case-rose-petal-ht401ukpk/HT401UKPK.html" target="_blank">Shark Silkipro, £250</a></li></ul><h2 id="1-dyson-airsmooth">1. Dyson Airsmooth</h2>        <div class="featured_product_block featured_block_standard" data-id="758bdcd4-d165-11f1-84b1-e10600f40a17">            <a href="https://www.dyson.co.uk/hair-care/hot-brushes/airsmooth/ceramic-pink" data-model-name="Airsmooth Styling Brush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:151,l:0,cw:800,ch:800,q:80/mMehJnhvUeFrraiHmfcKVK.jpg" alt="Dyson Airsmooth™ Styling Brush (ceramic Pink/rose Gold)" /><span class='featured__label standard__label'>Best Hot Brush</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dyson</div>                                        <div class="featured__title">Airsmooth Styling Brush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key specifications:</strong> Teardrop-shaped barrel, dual-bristle technology, 4 heat and 3 speed settings</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Teardrop shape makes it easier to style the roots</li><li class='list-item list-item-pros'>Adds volume and bounce</li><li class='list-item list-item-pros'>Style lasts all day</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Needs cleaning regularly, as hair can get tangled around the base of the tool</li></ul></div></div>            </div>        </div><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/wb6twzqf6QZKrgD6TXz7NA/Dyson%20(2).mp4" autoplay="" loop="" muted="" playsinline="" src="https://cdn.mos.cms.futurecdn.net/wb6twzqf6QZKrgD6TXz7NA/Dyson%20(2).mp4"></video></div><p>My favourite hair launch of the entire year (and possibly one of my favourites of all time), this Dyson hot brush is a stellar example of just how far hair tools have come. "We've noticed the continued popularity of hot air brushes, despite the compromises that can come with conventional designs, such as snagging, breakage and scalp discomfort. Rather than simply creating another hot-air brush to add to the market, we set out to re-engineer the <a href="https://www.whowhatwear.com/uk/best-round-brushes">round-brush</a> styling experience as a whole, creating our own patented dual bristle technology to speak to and solve those compromises," says <strong>Magowan</strong>, and I couldn't agree more. It's like Dyson heard everything I disliked about my old hot brush and created a tool to answer all my prayers. </p><p>First up, the teardrop shape. I used to get annoyed with my hot brush, as the bulky design made it hard to style my roots. But this shape lets me get right into the roots for a smoother, sleeker finish. The dual-bristle technology lets the tool glide through my ends without causing lots of breakage, and the controlled airflow creates a polished finish. Trust me, my hair has never looked so bouncy. The best bit? The results last for <em>days</em>.   </p><h2 id="2-ghd-sculpt">2. GHD Sculpt</h2>        <div class="featured_product_block featured_block_standard" data-id="ba2e350c-d2d8-11f1-969c-43d286a2aab3">            <a href="https://www.ghdhair.com/hair-straighteners/ghd-sculpt-hair-styler-black-p-777" data-model-name="Sculpt Interactive Hair Straightener" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/WgSD323s39w3kWfvRhagSP.jpg" alt="New Ghd Sculpt Interactive Hair Straightener (26mm Plate) Black" /><span class='featured__label standard__label'>Best Straightener</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>GHD</div>                                        <div class="featured__title">Sculpt Interactive Hair Straightener</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key specifications:</strong> GHD Heat-Adapt technology, super slim Infinity plate, automatic sleep mode</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Super lightweight design</li><li class='list-item list-item-pros'>Glides through the hair</li><li class='list-item list-item-pros'>Straightens and curls</li><li class='list-item list-item-pros'>Adapts to your hair to minimise damage</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>A lot more expensive than the original GHD straightener, however, the design and technology make it a worthwhile investment</li></ul></div></div>            </div>        </div><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/FuJ9JmT2B8cE9yCekxyyS9/GHD.mp4" autoplay="" loop="" muted="" playsinline="" src="https://cdn.mos.cms.futurecdn.net/FuJ9JmT2B8cE9yCekxyyS9/GHD.mp4"></video></div><p>Next up, GHD's latest hair straightener. At first I thought, another hair straightener? I mean, how different can it be from my old GHD? But after testing it, I realised just how good this tool is. First of all, it's <em>so</em> lightweight, and its sleek design glides through your hair. However, the coolest thing is how this tool utilises AI technology. In short, the straightener adapts to your hair and measures the hair's temperature (rather than the plate temperature) to minimise damage. </p><p>It also senses things such as how much hair is between the plates, how fast you're using the tool and even the angle you are styling your hair to get the best results. I use these to straighten and curl my hair, and the finished look is always 10/10. </p><h2 id="3-t3-aire-360-2-0">3. T3 Aire 360 2.0</h2>        <div class="featured_product_block featured_block_standard" data-id="ccaaae8a-d2d9-11f1-bc12-17e93e3b92af">            <a href="https://t3micro.co.uk/products/aire-360-2-0" data-model-name="Aire 360 2.0" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/YrjgsYzeQRkZx3qzNgbEtP.jpg" alt="Aire 360 2.0 - (new Edition) - Satin Blush" /><span class='featured__label standard__label'>Best Multi-Styler</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>T3</div>                                        <div class="featured__title">Aire 360 2.0</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key specifications:</strong> 4 attachments, carry case, dual voltage, 3 heat and 3 speed settings</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Creates long-lasting bouncy hairstyles</li><li class='list-item list-item-pros'>Comes in a chic carry case</li><li class='list-item list-item-pros'>Dual voltage</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>The hot setting can get very hot!</li></ul></div></div>            </div>        </div><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/yS4YEaWMnPaKrgG5zhWEhC/T3.mp4" autoplay="" loop="" muted="" playsinline="" src="https://cdn.mos.cms.futurecdn.net/yS4YEaWMnPaKrgG5zhWEhC/T3.mp4"></video></div><p>If a bouncy blowdry is your end goal, and you don't want to spend hours on your hair every morning, then this is the tool for you. A new and improved version of T3's Aire 360, this upgraded design comes with four attachments (all stored in a cute pink pouch), including my personal favourite: the ceramic barrels. The tool itself is quick and easy to use. Just clip on your attachment, select from three heat settings and three airflow settings, then get to work. The barrels are coated in a custom-blend ceramic which smooths strands and boosts shine, and I always get compliments whenever I've used them. </p><p>Another big plus is that the new version has dual voltage, so you can take it on your travels and re-create all your favourite styles.   </p><h2 id="4-shark-silkipro">4. Shark Silkipro</h2>        <div class="featured_product_block featured_block_standard" data-id="68de33b4-d166-11f1-b0bc-4389a63388cc">            <a href="https://www.sharkninja.co.uk/shark-silkipro-straight-hair-straightener-dryer-in-one-tool-with-heat-resistant-storage-case-rose-petal-ht401ukpk/HT401UKPK.html" data-model-name="Silkipro Hair Straightener &amp; Dryer With Storage Case" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/g4wzbqugMm6puKE5U9itbC.png" alt="Shark Silkipro Hair Straightener &amp; Dryer With Storage Case - Plum Satin" /><span class='featured__label standard__label'>Best Wet-to-Dry Tool</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Shark</div>                                        <div class="featured__title">Silkipro Hair Straightener &amp; Dryer With Storage Case</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key specifications:</strong> Wet-to-dry styling, 3 interchangeable combs, carry case, 3 heat settings</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Can be used on wet or dry hair</li><li class='list-item list-item-pros'>Comes with different combs for all hair types</li><li class='list-item list-item-pros'>Cuts down styling time</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Might want to go over the hair once dry on the dry hair setting for a super sleek result</li></ul></div></div>            </div>        </div><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/AhHJxesg8k8evU4rhEduqB/shark%20(2).mp4" autoplay="" loop="" muted="" playsinline="" src="https://cdn.mos.cms.futurecdn.net/AhHJxesg8k8evU4rhEduqB/shark%20(2).mp4"></video></div><p>Last but not least, the Shark Silkipro. This tool is for those of you who want a sleek, straight finish. I love it because it offers <a href="https://www.whowhatwear.com/beauty/hair/best-wet-to-dry-hair-straighteners">wet-to-dry styling</a>, meaning getting ready in the morning is so much quicker. It combines ceramic plates with powerful airflow and heat sensors that adjust to your hair to minimise damage. It also comes with three interchangeable combs, including a wide-tooth comb and a precision comb, making it suitable for all hair types.  </p><p>I love that you can use it on dry hair too, so when I'm going away, I don't have to pack a separate straightener.  Honestly, this ticks all the boxes for me. </p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/hair/best-new-hair-tools-2026</link>
                                                                            <description>
                            <![CDATA[ Bouncy hair, this way. ]]>
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                                                                        <pubDate>Thu, 29 Oct 2026 07:00:00 +0000</pubDate>                                                                                                                                <updated>Fri, 30 Oct 2026 12:56:40 +0000</updated>
                                                                                                                                            <category><![CDATA[Hair]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/mpKK57mDqkbZyyDadeyt5n-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Grace Lindsay is the deputy beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow. &lt;/p&gt;&lt;p&gt;As Who What Wear UK&#039;s deputy beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season. She has a particular love for fragrances, and has built up quite the collection of luxury perfumes and candles over the years. As well as writing beauty articles, Grace loves creating content for WWW UK&#039;s social channels, and is always sharing her latest beauty finds with readers. &lt;/p&gt;&lt;p&gt;When she&#039;s not filming videos, interviewing celebrities or typing away at her laptop, she will most likely be found scrolling on TikTok, doing a face mask or catching up on her never-ending list of books to read.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@leatngu]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Creator @leatngu wearing a winter coat and Dior handbag with long, glossy, wavy hair]]></media:description>                                                            <media:text><![CDATA[Creator @leatngu wearing a winter coat and Dior handbag with long, glossy, wavy hair]]></media:text>
                                <media:title type="plain"><![CDATA[Creator @leatngu wearing a winter coat and Dior handbag with long, glossy, wavy hair]]></media:title>
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                                <p>One thing I've learnt as a beauty editor is that there are <em>always</em> new things to try. Whether it's a new skincare innovation, makeup trend, buzzy treatment... it's never-ending. Over the years, this has made me quite sceptical, and I tend to stick to my old favourites that I know work. The only exception to this rule? <a href="https://www.whowhatwear.com/beauty/hair/best-hair-tools">Hair tools</a>.    </p><p>I've spent the best part of my career testing <a href="https://www.whowhatwear.com/uk/best-hair-dryers">hair dryers</a>, <a href="https://www.whowhatwear.com/uk/best-hair-straighteners">straighteners</a>, <a href="https://www.whowhatwear.com/best-hot-brushes">hot brushes</a> and <a href="https://www.whowhatwear.com/uk/best-hair-multi-styler">multi-stylers</a>, all in a bid to achieve a salon-worthy <a href="https://www.whowhatwear.com/beauty/hair/how-to-do-a-bouncy-blow-dry">bouncy blowdry</a> on my long, thick, wavy strands. It's been a challenge, but 2026 has delivered some of the best hair tools on the market, which have totally transformed my <a href="https://www.whowhatwear.com/beauty/hair/perfect-haircare-routine">haircare routine</a> (and put my 10-year-old straighteners to shame). </p><p>Below, you'll find my tried-and-tested edit of the best new hair tools of 2026 (and trust me, I've tried a lot), but first, I want to talk about <em>why</em> these tools are so good. From AI technology to patented bristles, things have stepped up a notch this year. I reached out to <strong>Katherine Magowan, </strong><a href="https://www.dyson.co.uk/en" target="_blank"><strong>Dyson</strong></a><strong>'s head of beauty</strong>, to understand what's driving these developments and how they can benefit our haircare routines. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="EEQWC8TXuVT59CgPmqbo26" name="@leatngu" alt="Creator @leatngu wearing a winter coat and Dior handbag with long, glossy, wavy hair" src="https://cdn.mos.cms.futurecdn.net/EEQWC8TXuVT59CgPmqbo26-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DTf3yqXDVci/" target="_blank">@leatngu</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-how-has-hair-styling-changed-in-2026"><span>How Has Hair Styling Changed in 2026?</span></h3><p>"One of the biggest breakthroughs [this year] has been the shift towards working with and protecting your natural hair texture, rather than fighting against it during the styling process," <strong>Magowan</strong> tells me. "People want the freedom to transform their hair and experiment, but not at the expense of its natural texture or long-term health. For us, that means thinking carefully about the combination of heat, airflow and mechanical tension used during styling."</p><p>Alongside consumer demand, I was also keen to know whether AI had impacted the hair tool industry. "I think that's where the real opportunity lies," <strong>Magowan</strong> says. "Technology that better understands the individual, their hair and the result they're trying to achieve, then adapts to help deliver a more personalised and consistent experience whilst continuing to protect hair health. AI will undoubtedly elevate this experience in the future, but for us it's really important that every piece of technology in our devices has a clear purpose, making styling easier and more intuitive rather than adding complexity for the sake of it."</p><h3 class="article-body__section" id="section-the-best-hair-tools-of-2026"><span>The Best Hair Tools of 2026</span></h3><ul><li><strong>Best Hot Brush: </strong><a href="https://www.dyson.co.uk/hair-care/hot-brushes/airsmooth/ceramic-pink" target="_blank">Dyson Airsmooth, £200</a></li><li><strong>Best Straightener: </strong><a href="https://www.ghdhair.com/hair-straighteners/ghd-sculpt-hair-styler-black-p-777" target="_blank">GHD Sculpt, £369</a></li><li><strong>Best Multi-Styler: </strong><a href="https://t3micro.co.uk/products/aire-360-2-0" target="_blank">T3 Aire 360 2.0, £300</a></li><li><strong>Best Wet-to-Dry Tool: </strong><a href="https://www.sharkninja.co.uk/shark-silkipro-straight-hair-straightener-dryer-in-one-tool-with-heat-resistant-storage-case-rose-petal-ht401ukpk/HT401UKPK.html" target="_blank">Shark Silkipro, £250</a></li></ul><h2 id="1-dyson-airsmooth">1. Dyson Airsmooth</h2>        <div class="featured_product_block featured_block_standard" data-id="758bdcd4-d165-11f1-84b1-e10600f40a17">            <a href="https://www.dyson.co.uk/hair-care/hot-brushes/airsmooth/ceramic-pink" data-model-name="Airsmooth Styling Brush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:151,l:0,cw:800,ch:800,q:80/mMehJnhvUeFrraiHmfcKVK.jpg" alt="Dyson Airsmooth™ Styling Brush (ceramic Pink/rose Gold)" /><span class='featured__label standard__label'>Best Hot Brush</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dyson</div>                                        <div class="featured__title">Airsmooth Styling Brush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key specifications:</strong> Teardrop-shaped barrel, dual-bristle technology, 4 heat and 3 speed settings</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Teardrop shape makes it easier to style the roots</li><li class='list-item list-item-pros'>Adds volume and bounce</li><li class='list-item list-item-pros'>Style lasts all day</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Needs cleaning regularly, as hair can get tangled around the base of the tool</li></ul></div></div>            </div>        </div><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/wb6twzqf6QZKrgD6TXz7NA/Dyson%20(2).mp4" autoplay="" loop="" muted="" playsinline="" src="https://cdn.mos.cms.futurecdn.net/wb6twzqf6QZKrgD6TXz7NA/Dyson%20(2).mp4"></video></div><p>My favourite hair launch of the entire year (and possibly one of my favourites of all time), this Dyson hot brush is a stellar example of just how far hair tools have come. "We've noticed the continued popularity of hot air brushes, despite the compromises that can come with conventional designs, such as snagging, breakage and scalp discomfort. Rather than simply creating another hot-air brush to add to the market, we set out to re-engineer the <a href="https://www.whowhatwear.com/uk/best-round-brushes">round-brush</a> styling experience as a whole, creating our own patented dual bristle technology to speak to and solve those compromises," says <strong>Magowan</strong>, and I couldn't agree more. It's like Dyson heard everything I disliked about my old hot brush and created a tool to answer all my prayers. </p><p>First up, the teardrop shape. I used to get annoyed with my hot brush, as the bulky design made it hard to style my roots. But this shape lets me get right into the roots for a smoother, sleeker finish. The dual-bristle technology lets the tool glide through my ends without causing lots of breakage, and the controlled airflow creates a polished finish. Trust me, my hair has never looked so bouncy. The best bit? The results last for <em>days</em>.   </p><h2 id="2-ghd-sculpt">2. GHD Sculpt</h2>        <div class="featured_product_block featured_block_standard" data-id="ba2e350c-d2d8-11f1-969c-43d286a2aab3">            <a href="https://www.ghdhair.com/hair-straighteners/ghd-sculpt-hair-styler-black-p-777" data-model-name="Sculpt Interactive Hair Straightener" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/WgSD323s39w3kWfvRhagSP.jpg" alt="New Ghd Sculpt Interactive Hair Straightener (26mm Plate) Black" /><span class='featured__label standard__label'>Best Straightener</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>GHD</div>                                        <div class="featured__title">Sculpt Interactive Hair Straightener</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key specifications:</strong> GHD Heat-Adapt technology, super slim Infinity plate, automatic sleep mode</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Super lightweight design</li><li class='list-item list-item-pros'>Glides through the hair</li><li class='list-item list-item-pros'>Straightens and curls</li><li class='list-item list-item-pros'>Adapts to your hair to minimise damage</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>A lot more expensive than the original GHD straightener, however, the design and technology make it a worthwhile investment</li></ul></div></div>            </div>        </div><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/FuJ9JmT2B8cE9yCekxyyS9/GHD.mp4" autoplay="" loop="" muted="" playsinline="" src="https://cdn.mos.cms.futurecdn.net/FuJ9JmT2B8cE9yCekxyyS9/GHD.mp4"></video></div><p>Next up, GHD's latest hair straightener. At first I thought, another hair straightener? I mean, how different can it be from my old GHD? But after testing it, I realised just how good this tool is. First of all, it's <em>so</em> lightweight, and its sleek design glides through your hair. However, the coolest thing is how this tool utilises AI technology. In short, the straightener adapts to your hair and measures the hair's temperature (rather than the plate temperature) to minimise damage. </p><p>It also senses things such as how much hair is between the plates, how fast you're using the tool and even the angle you are styling your hair to get the best results. I use these to straighten and curl my hair, and the finished look is always 10/10. </p><h2 id="3-t3-aire-360-2-0">3. T3 Aire 360 2.0</h2>        <div class="featured_product_block featured_block_standard" data-id="ccaaae8a-d2d9-11f1-bc12-17e93e3b92af">            <a href="https://t3micro.co.uk/products/aire-360-2-0" data-model-name="Aire 360 2.0" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/YrjgsYzeQRkZx3qzNgbEtP.jpg" alt="Aire 360 2.0 - (new Edition) - Satin Blush" /><span class='featured__label standard__label'>Best Multi-Styler</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>T3</div>                                        <div class="featured__title">Aire 360 2.0</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key specifications:</strong> 4 attachments, carry case, dual voltage, 3 heat and 3 speed settings</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Creates long-lasting bouncy hairstyles</li><li class='list-item list-item-pros'>Comes in a chic carry case</li><li class='list-item list-item-pros'>Dual voltage</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>The hot setting can get very hot!</li></ul></div></div>            </div>        </div><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/yS4YEaWMnPaKrgG5zhWEhC/T3.mp4" autoplay="" loop="" muted="" playsinline="" src="https://cdn.mos.cms.futurecdn.net/yS4YEaWMnPaKrgG5zhWEhC/T3.mp4"></video></div><p>If a bouncy blowdry is your end goal, and you don't want to spend hours on your hair every morning, then this is the tool for you. A new and improved version of T3's Aire 360, this upgraded design comes with four attachments (all stored in a cute pink pouch), including my personal favourite: the ceramic barrels. The tool itself is quick and easy to use. Just clip on your attachment, select from three heat settings and three airflow settings, then get to work. The barrels are coated in a custom-blend ceramic which smooths strands and boosts shine, and I always get compliments whenever I've used them. </p><p>Another big plus is that the new version has dual voltage, so you can take it on your travels and re-create all your favourite styles.   </p><h2 id="4-shark-silkipro">4. Shark Silkipro</h2>        <div class="featured_product_block featured_block_standard" data-id="68de33b4-d166-11f1-b0bc-4389a63388cc">            <a href="https://www.sharkninja.co.uk/shark-silkipro-straight-hair-straightener-dryer-in-one-tool-with-heat-resistant-storage-case-rose-petal-ht401ukpk/HT401UKPK.html" data-model-name="Silkipro Hair Straightener &amp; Dryer With Storage Case" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/g4wzbqugMm6puKE5U9itbC.png" alt="Shark Silkipro Hair Straightener &amp; Dryer With Storage Case - Plum Satin" /><span class='featured__label standard__label'>Best Wet-to-Dry Tool</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Shark</div>                                        <div class="featured__title">Silkipro Hair Straightener &amp; Dryer With Storage Case</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key specifications:</strong> Wet-to-dry styling, 3 interchangeable combs, carry case, 3 heat settings</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Can be used on wet or dry hair</li><li class='list-item list-item-pros'>Comes with different combs for all hair types</li><li class='list-item list-item-pros'>Cuts down styling time</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Might want to go over the hair once dry on the dry hair setting for a super sleek result</li></ul></div></div>            </div>        </div><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/AhHJxesg8k8evU4rhEduqB/shark%20(2).mp4" autoplay="" loop="" muted="" playsinline="" src="https://cdn.mos.cms.futurecdn.net/AhHJxesg8k8evU4rhEduqB/shark%20(2).mp4"></video></div><p>Last but not least, the Shark Silkipro. This tool is for those of you who want a sleek, straight finish. I love it because it offers <a href="https://www.whowhatwear.com/beauty/hair/best-wet-to-dry-hair-straighteners">wet-to-dry styling</a>, meaning getting ready in the morning is so much quicker. It combines ceramic plates with powerful airflow and heat sensors that adjust to your hair to minimise damage. It also comes with three interchangeable combs, including a wide-tooth comb and a precision comb, making it suitable for all hair types.  </p><p>I love that you can use it on dry hair too, so when I'm going away, I don't have to pack a separate straightener.  Honestly, this ticks all the boxes for me. </p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ I’ve Found Them: The Exact Nail Polish Shades Kendall and Kylie Can’t Get Enough Of ]]></title>
                                                                                                <dc:content><![CDATA[ <p>I write about <a href="https://www.whowhatwear.com/beauty/nails/nail-trends-2026">nail trends</a> every single day, so I'm often on the lookout for popular nail polishes. Time and time again, I see expert <a href="https://www.whowhatwear.com/beauty/nails/best-nail-artists">nail artists</a> and celebrity manicurists choosing <a href="https://www.whowhatwear.com/beauty/nails/best-opi-nail-colours">OPI nail polish</a> shades, from timeless icons like <a href="https://www.whowhatwear.com/beauty/nails/bubble-bath-nails">Bubble Bath</a> and <a href="https://www.whowhatwear.com/beauty/nails/funny-bunny-nails">Funny Bunny</a> to seasonal shades like <a href="https://www.whowhatwear.com/beauty/nails/opi-malaga-wine">Malaga Wine</a> and <a href="https://www.whowhatwear.com/beauty/nails/opi-black-cherry-chutney">Black Cherry Chutney</a>.</p><p>However, while researching celebrity nail trends, I noticed Kendall and Kylie Jenner are also huge OPI fans, and I spotted them wearing some of the brand's most classic colours. </p><p>Their nail artist, <a href="https://www.instagram.com/nailsbyzola/" target="_blank">Zola Ganzorigt</a> (who is also behind Hailey Bieber's iconic "glazed doughnut" manicure, btw), has shared multiple snaps of the stars wearing OPI's most iconic shades, and now I can't wait to recreate these wintery looks at home this season.   </p><h2 id="kendall-and-kylie-jenner-39-s-favourite-opi-nail-polish-shades">Kendall and Kylie Jenner's Favourite OPI Nail Polish Shades</h2><h3 class="article-body__section" id="section-opi-lincoln-park-after-dark"><span>OPI Lincoln Park After Dark</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1760px;"><p class="vanilla-image-block" style="padding-top:133.35%;"><img id="JdcfvpPeGruf6ehpMhvVpe" name="@nailsbyzola kylie jenner OPI" alt="Kylie Jenner taking a selfie wearing OPI Lincoln Park After Dark nail polish" src="https://cdn.mos.cms.futurecdn.net/JdcfvpPeGruf6ehpMhvVpe-1920-80.jpg" mos="" align="middle" fullscreen="" width="1760" height="2347" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/nailsbyzola/p/DdjmmMvtLs7/" target="_blank">@nailsbyzola</a>)</span></figcaption></figure><p>Just last month, Zola Ganzorigt shared a picture of Kylie Jenner, captioning it "LPAD for fall <a href="https://www.instagram.com/kyliejenner/">@kyliejenner</a>," referencing OPI's popular nail polish shade, <a href="https://www.whowhatwear.com/beauty/nails/opi-lincoln-park-after-dark-nail-polish">Lincoln Park After Dark</a>. This deep black nail polish has purple undertones, making it perfect for this time of year. I happen to think it would make an elegant winter <a href="https://www.whowhatwear.com/beauty/nails/pedicure-colours-2026">pedicure colour</a>, too. </p><h2 id="get-the-look">Get the Look:</h2>        <div class="featured_product_block featured_block_standard" data-id="e7e17f18-d2bf-11f1-bbf7-795bc437011f">            <a href="https://www.boots.com/opi-nail-polish----lincoln-park-after-dark---purple-15ml-10294312" data-model-name="Lincoln Park After Dark Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/c5ZVHHcuB5NYKGwfPgzCWk.webp" alt="Opi Nail Lacquer Purple Black Nail Polish - Lincoln Park After Dark® 15ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OPI</div>                                        <div class="featured__title">Lincoln Park After Dark Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-opi-put-it-in-airplane-mode"><span>OPI Put It in Airplane Mode</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="kL3L8UzbdSA3DD2QwvDWF8" name="@nailsbyzola Kendall Jenner OPI" alt="Kendall Jenner taking a selfie wearing OPI Put It in Airplane Mode" src="https://cdn.mos.cms.futurecdn.net/kL3L8UzbdSA3DD2QwvDWF8-1920-80.jpg" mos="" align="middle" fullscreen="" width="2560" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/nailsbyzola/p/Dc3uzKMG77s/" target="_blank">@nailsbyzola</a>)</span></figcaption></figure><p>In a selfie shared by Zola Ganzorigt, Kendall Jenner could be seen with the chicest <a href="https://www.whowhatwear.com/uk/nude-nail-designs">neutral manicure</a>, created with OPI's Put It in Airplane Mode polish. From the looks of it, Ganzorigt applied a light layer to achieve this sheer, polished, "barely there" finish.    </p><h2 id="get-the-look-2">Get the Look:</h2>        <div class="featured_product_block featured_block_standard" data-id="3d6b5ecc-d2c0-11f1-b893-17ede6ebc719">            <a href="https://www.opi.com/en-GB/products/nail-lacquer-put-it-in-airplane-mode" data-model-name="Put It in Airplane Mode Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:87,l:0,cw:640,ch:640,q:80/A6rudmWG4SmJGjxcwDFMtA.jpg" alt="Put It in Airplane Mode Nail Lacquer" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OPI</div>                                        <div class="featured__title">Put It in Airplane Mode Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-opi-malaga-wine"><span>OPI Malaga Wine</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="jNgRxG6kex9tsSYnVFhJ9U" name="GettyImages-2300750763 Kendall Jenner OPI" alt="Kendall Jenner attends the 6th Annual Academy Museum Gala at Academy Museum of Motion Pictures with a red OPI manicure" src="https://cdn.mos.cms.futurecdn.net/jNgRxG6kex9tsSYnVFhJ9U-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Getty Images Photo by Frazer Harrison/WireImage)</span></figcaption></figure><p>Everyone was talking about Kendall Jenner's outfit at the 6th Annual Academy Museum Gala just a few weeks ago, but I couldn't stop thinking about her deep red manicure. Luckily for me, Ganzorigt shared the exact shade she used on Instagram: OPI Malaga Wine. I come back to this nail polish every winter thanks to its timeless appeal.   </p><h2 id="get-the-look-3">Get the Look:</h2>        <div class="featured_product_block featured_block_standard" data-id="e5f9a2e2-d2c0-11f1-a92e-fb34995a80e2">            <a href="https://www.boots.com/opi-nail-polish----malaga-wine---red-15ml-10294298" data-model-name="Malaga Wine Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KmriAMyVb7K5rhRhWyMjrX.webp" alt="Opi Nail Polish  - Malaga Wine - Nail Lacquer - Red 15ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OPI</div>                                        <div class="featured__title">Malaga Wine Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-opi-big-apple-red"><span>OPI Big Apple Red</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1320px;"><p class="vanilla-image-block" style="padding-top:124.92%;"><img id="Sf7KXxRRyGKi3727nXQgxd" name="@nailsbyzola kylie jenner OPI" alt="Kylie Jenner taking a selfie with a bright red manicure" src="https://cdn.mos.cms.futurecdn.net/Sf7KXxRRyGKi3727nXQgxd-1920-80.jpg" mos="" align="middle" fullscreen="" width="1320" height="1649" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/nailsbyzola/p/DI9TK3dP8OB/" target="_blank">@nailsbyzola</a>)</span></figcaption></figure><p>Although Ganzorigt hasn't yet shared the bright <a href="https://www.whowhatwear.com/uk/beauty/nails/best-red-nail-polishes">red nail polish</a> she used to create Kylie Jenner's eye-catching manicure, in the comments on her post, fans seem to think it's OPI's Big Apple Red. After having a look myself, I'd have to agree...</p><h2 id="get-the-look-4">Get the Look:</h2>        <div class="featured_product_block featured_block_standard" data-id="e5f9a6d4-d2c0-11f1-a977-edcc7d5376c3">            <a href="https://www.boots.com/opi-nail-lacquer--big-apple-red-red-15ml-10294296" data-model-name="Big Apple Red Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ow6EVZWdUUnee7NqEcas8h.webp" alt="Opi Nail Polish - Big Apple Red - Nail Lacquer - 15ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OPI</div>                                        <div class="featured__title">Big Apple Red Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/nails/kendall-kylie-jenner-opi-nail-polish</link>
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                            <![CDATA[ *Adds to basket* ]]>
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                                                                        <pubDate>Wed, 28 Oct 2026 12:02:04 +0000</pubDate>                                                                                                                                <updated>Wed, 28 Oct 2026 16:46:52 +0000</updated>
                                                                                                                                            <category><![CDATA[Nails]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/mpKK57mDqkbZyyDadeyt5n-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Grace Lindsay is the deputy beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow. &lt;/p&gt;&lt;p&gt;As Who What Wear UK&#039;s deputy beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season. She has a particular love for fragrances, and has built up quite the collection of luxury perfumes and candles over the years. As well as writing beauty articles, Grace loves creating content for WWW UK&#039;s social channels, and is always sharing her latest beauty finds with readers. &lt;/p&gt;&lt;p&gt;When she&#039;s not filming videos, interviewing celebrities or typing away at her laptop, she will most likely be found scrolling on TikTok, doing a face mask or catching up on her never-ending list of books to read.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Kendall Jenner taking a selfie with a sheer, nude manicure]]></media:description>                                                            <media:text><![CDATA[Kendall Jenner taking a selfie with a sheer, nude manicure]]></media:text>
                                <media:title type="plain"><![CDATA[Kendall Jenner taking a selfie with a sheer, nude manicure]]></media:title>
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                                <p>I write about <a href="https://www.whowhatwear.com/beauty/nails/nail-trends-2026">nail trends</a> every single day, so I'm often on the lookout for popular nail polishes. Time and time again, I see expert <a href="https://www.whowhatwear.com/beauty/nails/best-nail-artists">nail artists</a> and celebrity manicurists choosing <a href="https://www.whowhatwear.com/beauty/nails/best-opi-nail-colours">OPI nail polish</a> shades, from timeless icons like <a href="https://www.whowhatwear.com/beauty/nails/bubble-bath-nails">Bubble Bath</a> and <a href="https://www.whowhatwear.com/beauty/nails/funny-bunny-nails">Funny Bunny</a> to seasonal shades like <a href="https://www.whowhatwear.com/beauty/nails/opi-malaga-wine">Malaga Wine</a> and <a href="https://www.whowhatwear.com/beauty/nails/opi-black-cherry-chutney">Black Cherry Chutney</a>.</p><p>However, while researching celebrity nail trends, I noticed Kendall and Kylie Jenner are also huge OPI fans, and I spotted them wearing some of the brand's most classic colours. </p><p>Their nail artist, <a href="https://www.instagram.com/nailsbyzola/" target="_blank">Zola Ganzorigt</a> (who is also behind Hailey Bieber's iconic "glazed doughnut" manicure, btw), has shared multiple snaps of the stars wearing OPI's most iconic shades, and now I can't wait to recreate these wintery looks at home this season.   </p><h2 id="kendall-and-kylie-jenner-39-s-favourite-opi-nail-polish-shades">Kendall and Kylie Jenner's Favourite OPI Nail Polish Shades</h2><h3 class="article-body__section" id="section-opi-lincoln-park-after-dark"><span>OPI Lincoln Park After Dark</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1760px;"><p class="vanilla-image-block" style="padding-top:133.35%;"><img id="JdcfvpPeGruf6ehpMhvVpe" name="@nailsbyzola kylie jenner OPI" alt="Kylie Jenner taking a selfie wearing OPI Lincoln Park After Dark nail polish" src="https://cdn.mos.cms.futurecdn.net/JdcfvpPeGruf6ehpMhvVpe-1920-80.jpg" mos="" align="middle" fullscreen="" width="1760" height="2347" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/nailsbyzola/p/DdjmmMvtLs7/" target="_blank">@nailsbyzola</a>)</span></figcaption></figure><p>Just last month, Zola Ganzorigt shared a picture of Kylie Jenner, captioning it "LPAD for fall <a href="https://www.instagram.com/kyliejenner/">@kyliejenner</a>," referencing OPI's popular nail polish shade, <a href="https://www.whowhatwear.com/beauty/nails/opi-lincoln-park-after-dark-nail-polish">Lincoln Park After Dark</a>. This deep black nail polish has purple undertones, making it perfect for this time of year. I happen to think it would make an elegant winter <a href="https://www.whowhatwear.com/beauty/nails/pedicure-colours-2026">pedicure colour</a>, too. </p><h2 id="get-the-look">Get the Look:</h2>        <div class="featured_product_block featured_block_standard" data-id="e7e17f18-d2bf-11f1-bbf7-795bc437011f">            <a href="https://www.boots.com/opi-nail-polish----lincoln-park-after-dark---purple-15ml-10294312" data-model-name="Lincoln Park After Dark Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/c5ZVHHcuB5NYKGwfPgzCWk.webp" alt="Opi Nail Lacquer Purple Black Nail Polish - Lincoln Park After Dark® 15ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OPI</div>                                        <div class="featured__title">Lincoln Park After Dark Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-opi-put-it-in-airplane-mode"><span>OPI Put It in Airplane Mode</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="kL3L8UzbdSA3DD2QwvDWF8" name="@nailsbyzola Kendall Jenner OPI" alt="Kendall Jenner taking a selfie wearing OPI Put It in Airplane Mode" src="https://cdn.mos.cms.futurecdn.net/kL3L8UzbdSA3DD2QwvDWF8-1920-80.jpg" mos="" align="middle" fullscreen="" width="2560" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/nailsbyzola/p/Dc3uzKMG77s/" target="_blank">@nailsbyzola</a>)</span></figcaption></figure><p>In a selfie shared by Zola Ganzorigt, Kendall Jenner could be seen with the chicest <a href="https://www.whowhatwear.com/uk/nude-nail-designs">neutral manicure</a>, created with OPI's Put It in Airplane Mode polish. From the looks of it, Ganzorigt applied a light layer to achieve this sheer, polished, "barely there" finish.    </p><h2 id="get-the-look-2">Get the Look:</h2>        <div class="featured_product_block featured_block_standard" data-id="3d6b5ecc-d2c0-11f1-b893-17ede6ebc719">            <a href="https://www.opi.com/en-GB/products/nail-lacquer-put-it-in-airplane-mode" data-model-name="Put It in Airplane Mode Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:87,l:0,cw:640,ch:640,q:80/A6rudmWG4SmJGjxcwDFMtA.jpg" alt="Put It in Airplane Mode Nail Lacquer" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OPI</div>                                        <div class="featured__title">Put It in Airplane Mode Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-opi-malaga-wine"><span>OPI Malaga Wine</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="jNgRxG6kex9tsSYnVFhJ9U" name="GettyImages-2300750763 Kendall Jenner OPI" alt="Kendall Jenner attends the 6th Annual Academy Museum Gala at Academy Museum of Motion Pictures with a red OPI manicure" src="https://cdn.mos.cms.futurecdn.net/jNgRxG6kex9tsSYnVFhJ9U-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Getty Images Photo by Frazer Harrison/WireImage)</span></figcaption></figure><p>Everyone was talking about Kendall Jenner's outfit at the 6th Annual Academy Museum Gala just a few weeks ago, but I couldn't stop thinking about her deep red manicure. Luckily for me, Ganzorigt shared the exact shade she used on Instagram: OPI Malaga Wine. I come back to this nail polish every winter thanks to its timeless appeal.   </p><h2 id="get-the-look-3">Get the Look:</h2>        <div class="featured_product_block featured_block_standard" data-id="e5f9a2e2-d2c0-11f1-a92e-fb34995a80e2">            <a href="https://www.boots.com/opi-nail-polish----malaga-wine---red-15ml-10294298" data-model-name="Malaga Wine Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KmriAMyVb7K5rhRhWyMjrX.webp" alt="Opi Nail Polish  - Malaga Wine - Nail Lacquer - Red 15ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OPI</div>                                        <div class="featured__title">Malaga Wine Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-opi-big-apple-red"><span>OPI Big Apple Red</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1320px;"><p class="vanilla-image-block" style="padding-top:124.92%;"><img id="Sf7KXxRRyGKi3727nXQgxd" name="@nailsbyzola kylie jenner OPI" alt="Kylie Jenner taking a selfie with a bright red manicure" src="https://cdn.mos.cms.futurecdn.net/Sf7KXxRRyGKi3727nXQgxd-1920-80.jpg" mos="" align="middle" fullscreen="" width="1320" height="1649" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/nailsbyzola/p/DI9TK3dP8OB/" target="_blank">@nailsbyzola</a>)</span></figcaption></figure><p>Although Ganzorigt hasn't yet shared the bright <a href="https://www.whowhatwear.com/uk/beauty/nails/best-red-nail-polishes">red nail polish</a> she used to create Kylie Jenner's eye-catching manicure, in the comments on her post, fans seem to think it's OPI's Big Apple Red. After having a look myself, I'd have to agree...</p><h2 id="get-the-look-4">Get the Look:</h2>        <div class="featured_product_block featured_block_standard" data-id="e5f9a6d4-d2c0-11f1-a977-edcc7d5376c3">            <a href="https://www.boots.com/opi-nail-lacquer--big-apple-red-red-15ml-10294296" data-model-name="Big Apple Red Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ow6EVZWdUUnee7NqEcas8h.webp" alt="Opi Nail Polish - Big Apple Red - Nail Lacquer - 15ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OPI</div>                                        <div class="featured__title">Big Apple Red Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ "The Whole World Wants Me to Go Platinum Again": Dove Cameron on Drugstore Makeup and Dying Her Hair ]]></title>
                                                                                                <dc:content><![CDATA[ <p><em>Welcome to The Glowdown, the series where we dive into the beauty secrets of our favourite celebrities as they get real about their routines and non-negotiables exclusively with us. Join them as they sit in our beauty hot seat, and we fire off a round of quick questions, giving you never-before-shared insight into the products they can't live without, their secrets to getting red carpet–ready, beauty pet peeves and the genius tips they've picked up along the way. This is no-holds-barred beauty at its finest.</em></p><p><em>This month, we sat down with Dove Cameron. The 30-year-old singer and actress is the global ambassador for Diesel's new fragrance, Only Desire. "I got really lucky because I’ve always loved Diesel as a brand," Cameron tells me. "I think they’re really cool and chic. They sent me the fragrance before I signed on, and I got lucky that I loved the scent and wanted to wear it." </em></p><p><em>Below, Dove shares her go-to makeup products, her best beauty advice and why Anya Taylor-Joy is her ultimate hair inspiration...</em></p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="rW2w94Y3QpS9XfJWV2ZaoM" name="Dove Cameron Glowdown 1" alt="Dove Cameron wearing a shirt and suit trousers with a red tie" src="https://cdn.mos.cms.futurecdn.net/rW2w94Y3QpS9XfJWV2ZaoM-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DU3MXClAEj3/" target="_blank">@dovecameron</a>)</span></figcaption></figure><p><strong>1. Which beauty product gives you the biggest mood boost? </strong><br /><a href="https://www.whowhatwear.com/uk/beauty/fragrance/best-perfumes">Perfume</a>. It’s so tied to emotion; there are so many memories. I like to use scents for certain periods of time, or certain roles or music projects, so it feels closely related to that time, and I can always go back there.</p><p><strong>2. You only have one product to use for the rest of your life—what is it? </strong><br />A super, super heavy <a href="https://www.whowhatwear.com/best-moisturisers">moisturiser</a>. I find the thing most necessary to me is one of those creams where everybody is like, "the consistency is horrible!" It needs to feel like cream cheese. I know that if everyone in the reviews says it’s too thick, it’s going to be perfect. I love Weleda. I keep trying to find something different, but it’s the perfect thickness for me. </p><p><strong>3. What’s the best piece of beauty advice you have ever received? </strong><br />I’ve never really sought beauty advice. I feel like beauty is something so personal. Go after what inspires you; dress as the character you feel you are on the inside. I feel like it’s less about what beauty advice I’ve heard and more about what beauty advice I can give: don’t lean into trends, don’t try to make yourself into what everybody else is doing, because it’s never going to feel as magical as becoming the character you feel you are. </p><p>My mum said something to me when we were really young. She’s always dyed her hair this bright fire-engine red, and she is a brunette, but she’s never not been bright red. I asked her once when I was a kid, "Mum, why do you always dye your hair red?" and she said, "Well, because inside I just feel like a redhead, so why would I not? It’s part of my identity."</p><p><strong>4. Strong lip or a strong eye? </strong><br />I think when I’m working, a strong eye is usually my preference because the camera picks up so many things; a strong eye really grounds my facial features. But in my day-to-day life, probably a strong lip because I don’t love to do eye makeup daily. If you throw on nothing but a <a href="https://www.whowhatwear.com/uk/beauty/makeup/best-red-lipsticks">red lip</a>, it's really the full look sometimes, and that's much easier for me. I actually can’t do eyeshadow on myself!  </p><p><strong>5. If you could steal someone else’s makeup bag, whose would it be? </strong><br />Jenna Ortega, because we have a very similar makeup aesthetic. I haven’t done the bleached brow since, like, 2022, but it's one of my favourite things. I also really love any runway look from the '90s: a lot of cool-toned, muted, soft, smokey browns and neutrals—I love all of that.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="ghQocs53N7Lz6LdaSz9s2N" name="Dove Cameron Glowdown 2" alt="A collage of images of Dove Cameron with a quote about why perfume is her favourite beauty product when she needs a mood boost" src="https://cdn.mos.cms.futurecdn.net/ghQocs53N7Lz6LdaSz9s2N-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/dovecameron/" target="_blank">@dovecameron</a>, Diesel)</span></figcaption></figure><p><strong>6. You’ve got a spot. Are you team pop it or team leave it alone? </strong><br />Team pop it! Well, I don’t know; it's 50/50. You have to be like, is this going to be a disaster, or is this necessary? It’s a case-by-case basis. I’m not the kind of person who goes and gets tons of facials; I’m not really a huge believer. I’ll handle it myself! But I am a big [spot] patch girl. I live in a patch if I have a spot.</p><p><strong>7. What's your signature fragrance? </strong><br />Right now it’s Diesel Only Desire. I get compliments on it all the time, and I really like it because it’s very sweet, warm and woody. There’s a spice to it, but a lightness and an airiness [too]; it’s a well-rounded, full fragrance. </p><p><strong>8. You’re having your nails done. What’s your go-to colour? </strong><br />My go-to colour is black. I just don’t like other <a href="https://www.whowhatwear.com/beauty/nails/nail-colour-trends-2026">nail colours</a>! Sometimes I’ll do a red. I started doing red because of my fiancé. It’s very big in Italy to have red nails. Also, my mum has red toenails, so I was like, maybe I <em>love</em> red, but I just don't like it. I really like black. </p><p><strong>9. Name one beauty product that is always in your handbag. </strong><br />I actually keep my full beauty kit on me, which sounds like a lot, but it's not. Just the daily essentials in my handbag because I’m always on planes, in cars; sometimes I'm doing so many things in the day that in the morning it doesn't make sense to have any makeup on, but then I might need to go to a chemistry test or might have to have a meeting, so I keep my <a href="https://www.whowhatwear.com/beauty/makeup/best-lip-stains">lip stain</a>, <a href="https://www.whowhatwear.com/uk/best-lip-liners">lip liner</a>, <a href="https://www.whowhatwear.com/uk/best-mascaras">mascara</a>, <a href="https://www.whowhatwear.com/uk/best-eyelash-curlers">lash curler</a>, <a href="https://www.whowhatwear.com/uk/best-concealers">concealer</a>...</p><p><strong>10. Are you team dewy or matte? </strong><br />It changes. For work, team matte because I hate the upkeep of keeping a dewy look. But day-to-day, I don’t usually wear powder. In my life, dewy; for work, matte. I’m practical!</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="wpZxkT7uake2TKPDU8TytM" name="Dove Cameron Glowdown 3" alt="An image of Dove Cameron in a black sparkly outfit with a quote about why she'd love to steal Anya Taylor-Joy's hair" src="https://cdn.mos.cms.futurecdn.net/wpZxkT7uake2TKPDU8TytM-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DLXrkT-uopq/" target="_blank">@dovecameron</a>)</span></figcaption></figure><p><strong>11. The greatest drugstore product for under £10? </strong><br />I do feel like drugstore <a href="https://www.whowhatwear.com/uk/best-mascaras">mascaras</a> are pretty superior. I don’t really have a favourite brand; I feel like they are all pretty solid. If I were to say a particular product, Aquaphor. It solves everything. </p><p><strong>12. Describe your brows in one word. </strong><br />I would say they are temperamental. </p><p><strong>13. Confession time: how often do you clean your makeup brushes? </strong><br />I would say once every two weeks, but that’s mostly because I don't really use makeup brushes. I tend to use my hands or a Beauty Blender sometimes, but I just change them out because I get paranoid that I'm not cleaning them well enough. </p><p><strong>14. Which celebrity’s hair would you love to steal? </strong><br />Probably Anya Taylor-Joy, because I don’t understand how she keeps that platinum [hair] so healthy! Every time I see her, I keep forgetting to ask. I swear the whole world wants me to go platinum again, and I’m like, I don’t know what to tell you; it’s so hard not to have all your hair fall off.</p><p><strong>15. Which era of beauty inspires you most? </strong><br />Definitely the '90s, but also, there are parts of the '60s that are really interesting.</p><p><strong>16. What do you do in your downtime to relax and reset? </strong><br />The gym is really important to me right now. I find that if I expend physical energy throughout the day, I sleep better; when I sleep better, my brain produces all the chemicals I need for the next day. I’m trying to start journaling again. Honestly, watching a new movie that changes my brain chemistry.</p><h2 id="shop-dove-cameron-39-s-favourite-beauty-products">Shop Dove Cameron's Favourite Beauty Products:</h2>        <div class="featured_product_block featured_block_standard" data-id="a492a838-d21d-11f1-a309-81a90f40c7ed">            <a href="https://www.lookfantastic.com/p/diesel-only-desire-eau-de-parfum-30ml/17811113/" data-model-name="Only Desire Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:390,l:0,cw:1500,ch:1500,q:80/HbYyEWbmQo6tMXdWP7ePvH.webp" alt="Diesel Only Desire Eau De Parfum 30ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Diesel</div>                                        <div class="featured__title">Only Desire Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="a492a932-d21d-11f1-86ca-114acfe4927d">            <a href="https://www.lookfantastic.com/p/weleda-skin-food-75ml/10540680/" data-model-name="Skin Food" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:443,l:0,cw:1500,ch:1500,q:80/3BGL9zcY4tNcp5oDHf4ZLN.webp" alt="Weleda Skin Food 75ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Weleda</div>                                        <div class="featured__title">Skin Food</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="a492aa18-d21d-11f1-b075-49750b0d5a4d">            <a href="https://www.lookfantastic.com/p/beautyblender-nude/13207818/" data-model-name="Nude" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:500,l:0,cw:1500,ch:1500,q:80/fxPyMDEqFWbQnHXQ7sPcQS.webp" alt="Beautyblender - Nude" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Beautyblender</div>                                        <div class="featured__title">Nude</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="a492ab08-d21d-11f1-a72f-2fa88a3102e0">            <a href="https://www.lookfantastic.com/p/eucerin-aquaphor-soothing-skin-balm-45ml/11115983/" data-model-name="Aquaphor Soothing Skin Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:363,l:0,cw:1500,ch:1500,q:80/FrcFrN5ii2HoyAmUspL4mV.webp" alt="Eucerin Aquaphor Soothing Skin Balm 45ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Eucerin</div>                                        <div class="featured__title">Aquaphor Soothing Skin Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/fragrance/dove-cameron-beauty-tips</link>
                                                                            <description>
                            <![CDATA[ The star shares all. ]]>
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                                                                        <pubDate>Wed, 28 Oct 2026 07:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 28 Oct 2026 16:42:30 +0000</updated>
                                                                                                                                            <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/mpKK57mDqkbZyyDadeyt5n-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Grace Lindsay is the deputy beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow. &lt;/p&gt;&lt;p&gt;As Who What Wear UK&#039;s deputy beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season. She has a particular love for fragrances, and has built up quite the collection of luxury perfumes and candles over the years. As well as writing beauty articles, Grace loves creating content for WWW UK&#039;s social channels, and is always sharing her latest beauty finds with readers. &lt;/p&gt;&lt;p&gt;When she&#039;s not filming videos, interviewing celebrities or typing away at her laptop, she will most likely be found scrolling on TikTok, doing a face mask or catching up on her never-ending list of books to read.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Courtesy of Diesel]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Dove Cameron in the Diesel Only Desire campaign]]></media:description>                                                            <media:text><![CDATA[Dove Cameron in the Diesel Only Desire campaign]]></media:text>
                                <media:title type="plain"><![CDATA[Dove Cameron in the Diesel Only Desire campaign]]></media:title>
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                            <![CDATA[
                            <article>
                                <p><em>Welcome to The Glowdown, the series where we dive into the beauty secrets of our favourite celebrities as they get real about their routines and non-negotiables exclusively with us. Join them as they sit in our beauty hot seat, and we fire off a round of quick questions, giving you never-before-shared insight into the products they can't live without, their secrets to getting red carpet–ready, beauty pet peeves and the genius tips they've picked up along the way. This is no-holds-barred beauty at its finest.</em></p><p><em>This month, we sat down with Dove Cameron. The 30-year-old singer and actress is the global ambassador for Diesel's new fragrance, Only Desire. "I got really lucky because I’ve always loved Diesel as a brand," Cameron tells me. "I think they’re really cool and chic. They sent me the fragrance before I signed on, and I got lucky that I loved the scent and wanted to wear it." </em></p><p><em>Below, Dove shares her go-to makeup products, her best beauty advice and why Anya Taylor-Joy is her ultimate hair inspiration...</em></p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="rW2w94Y3QpS9XfJWV2ZaoM" name="Dove Cameron Glowdown 1" alt="Dove Cameron wearing a shirt and suit trousers with a red tie" src="https://cdn.mos.cms.futurecdn.net/rW2w94Y3QpS9XfJWV2ZaoM-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DU3MXClAEj3/" target="_blank">@dovecameron</a>)</span></figcaption></figure><p><strong>1. Which beauty product gives you the biggest mood boost? </strong><br /><a href="https://www.whowhatwear.com/uk/beauty/fragrance/best-perfumes">Perfume</a>. It’s so tied to emotion; there are so many memories. I like to use scents for certain periods of time, or certain roles or music projects, so it feels closely related to that time, and I can always go back there.</p><p><strong>2. You only have one product to use for the rest of your life—what is it? </strong><br />A super, super heavy <a href="https://www.whowhatwear.com/best-moisturisers">moisturiser</a>. I find the thing most necessary to me is one of those creams where everybody is like, "the consistency is horrible!" It needs to feel like cream cheese. I know that if everyone in the reviews says it’s too thick, it’s going to be perfect. I love Weleda. I keep trying to find something different, but it’s the perfect thickness for me. </p><p><strong>3. What’s the best piece of beauty advice you have ever received? </strong><br />I’ve never really sought beauty advice. I feel like beauty is something so personal. Go after what inspires you; dress as the character you feel you are on the inside. I feel like it’s less about what beauty advice I’ve heard and more about what beauty advice I can give: don’t lean into trends, don’t try to make yourself into what everybody else is doing, because it’s never going to feel as magical as becoming the character you feel you are. </p><p>My mum said something to me when we were really young. She’s always dyed her hair this bright fire-engine red, and she is a brunette, but she’s never not been bright red. I asked her once when I was a kid, "Mum, why do you always dye your hair red?" and she said, "Well, because inside I just feel like a redhead, so why would I not? It’s part of my identity."</p><p><strong>4. Strong lip or a strong eye? </strong><br />I think when I’m working, a strong eye is usually my preference because the camera picks up so many things; a strong eye really grounds my facial features. But in my day-to-day life, probably a strong lip because I don’t love to do eye makeup daily. If you throw on nothing but a <a href="https://www.whowhatwear.com/uk/beauty/makeup/best-red-lipsticks">red lip</a>, it's really the full look sometimes, and that's much easier for me. I actually can’t do eyeshadow on myself!  </p><p><strong>5. If you could steal someone else’s makeup bag, whose would it be? </strong><br />Jenna Ortega, because we have a very similar makeup aesthetic. I haven’t done the bleached brow since, like, 2022, but it's one of my favourite things. I also really love any runway look from the '90s: a lot of cool-toned, muted, soft, smokey browns and neutrals—I love all of that.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="ghQocs53N7Lz6LdaSz9s2N" name="Dove Cameron Glowdown 2" alt="A collage of images of Dove Cameron with a quote about why perfume is her favourite beauty product when she needs a mood boost" src="https://cdn.mos.cms.futurecdn.net/ghQocs53N7Lz6LdaSz9s2N-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/dovecameron/" target="_blank">@dovecameron</a>, Diesel)</span></figcaption></figure><p><strong>6. You’ve got a spot. Are you team pop it or team leave it alone? </strong><br />Team pop it! Well, I don’t know; it's 50/50. You have to be like, is this going to be a disaster, or is this necessary? It’s a case-by-case basis. I’m not the kind of person who goes and gets tons of facials; I’m not really a huge believer. I’ll handle it myself! But I am a big [spot] patch girl. I live in a patch if I have a spot.</p><p><strong>7. What's your signature fragrance? </strong><br />Right now it’s Diesel Only Desire. I get compliments on it all the time, and I really like it because it’s very sweet, warm and woody. There’s a spice to it, but a lightness and an airiness [too]; it’s a well-rounded, full fragrance. </p><p><strong>8. You’re having your nails done. What’s your go-to colour? </strong><br />My go-to colour is black. I just don’t like other <a href="https://www.whowhatwear.com/beauty/nails/nail-colour-trends-2026">nail colours</a>! Sometimes I’ll do a red. I started doing red because of my fiancé. It’s very big in Italy to have red nails. Also, my mum has red toenails, so I was like, maybe I <em>love</em> red, but I just don't like it. I really like black. </p><p><strong>9. Name one beauty product that is always in your handbag. </strong><br />I actually keep my full beauty kit on me, which sounds like a lot, but it's not. Just the daily essentials in my handbag because I’m always on planes, in cars; sometimes I'm doing so many things in the day that in the morning it doesn't make sense to have any makeup on, but then I might need to go to a chemistry test or might have to have a meeting, so I keep my <a href="https://www.whowhatwear.com/beauty/makeup/best-lip-stains">lip stain</a>, <a href="https://www.whowhatwear.com/uk/best-lip-liners">lip liner</a>, <a href="https://www.whowhatwear.com/uk/best-mascaras">mascara</a>, <a href="https://www.whowhatwear.com/uk/best-eyelash-curlers">lash curler</a>, <a href="https://www.whowhatwear.com/uk/best-concealers">concealer</a>...</p><p><strong>10. Are you team dewy or matte? </strong><br />It changes. For work, team matte because I hate the upkeep of keeping a dewy look. But day-to-day, I don’t usually wear powder. In my life, dewy; for work, matte. I’m practical!</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="wpZxkT7uake2TKPDU8TytM" name="Dove Cameron Glowdown 3" alt="An image of Dove Cameron in a black sparkly outfit with a quote about why she'd love to steal Anya Taylor-Joy's hair" src="https://cdn.mos.cms.futurecdn.net/wpZxkT7uake2TKPDU8TytM-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DLXrkT-uopq/" target="_blank">@dovecameron</a>)</span></figcaption></figure><p><strong>11. The greatest drugstore product for under £10? </strong><br />I do feel like drugstore <a href="https://www.whowhatwear.com/uk/best-mascaras">mascaras</a> are pretty superior. I don’t really have a favourite brand; I feel like they are all pretty solid. If I were to say a particular product, Aquaphor. It solves everything. </p><p><strong>12. Describe your brows in one word. </strong><br />I would say they are temperamental. </p><p><strong>13. Confession time: how often do you clean your makeup brushes? </strong><br />I would say once every two weeks, but that’s mostly because I don't really use makeup brushes. I tend to use my hands or a Beauty Blender sometimes, but I just change them out because I get paranoid that I'm not cleaning them well enough. </p><p><strong>14. Which celebrity’s hair would you love to steal? </strong><br />Probably Anya Taylor-Joy, because I don’t understand how she keeps that platinum [hair] so healthy! Every time I see her, I keep forgetting to ask. I swear the whole world wants me to go platinum again, and I’m like, I don’t know what to tell you; it’s so hard not to have all your hair fall off.</p><p><strong>15. Which era of beauty inspires you most? </strong><br />Definitely the '90s, but also, there are parts of the '60s that are really interesting.</p><p><strong>16. What do you do in your downtime to relax and reset? </strong><br />The gym is really important to me right now. I find that if I expend physical energy throughout the day, I sleep better; when I sleep better, my brain produces all the chemicals I need for the next day. I’m trying to start journaling again. Honestly, watching a new movie that changes my brain chemistry.</p><h2 id="shop-dove-cameron-39-s-favourite-beauty-products">Shop Dove Cameron's Favourite Beauty Products:</h2>        <div class="featured_product_block featured_block_standard" data-id="a492a838-d21d-11f1-a309-81a90f40c7ed">            <a href="https://www.lookfantastic.com/p/diesel-only-desire-eau-de-parfum-30ml/17811113/" data-model-name="Only Desire Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:390,l:0,cw:1500,ch:1500,q:80/HbYyEWbmQo6tMXdWP7ePvH.webp" alt="Diesel Only Desire Eau De Parfum 30ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Diesel</div>                                        <div class="featured__title">Only Desire Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="a492a932-d21d-11f1-86ca-114acfe4927d">            <a href="https://www.lookfantastic.com/p/weleda-skin-food-75ml/10540680/" data-model-name="Skin Food" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:443,l:0,cw:1500,ch:1500,q:80/3BGL9zcY4tNcp5oDHf4ZLN.webp" alt="Weleda Skin Food 75ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Weleda</div>                                        <div class="featured__title">Skin Food</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="a492aa18-d21d-11f1-b075-49750b0d5a4d">            <a href="https://www.lookfantastic.com/p/beautyblender-nude/13207818/" data-model-name="Nude" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:500,l:0,cw:1500,ch:1500,q:80/fxPyMDEqFWbQnHXQ7sPcQS.webp" alt="Beautyblender - Nude" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Beautyblender</div>                                        <div class="featured__title">Nude</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="a492ab08-d21d-11f1-a72f-2fa88a3102e0">            <a href="https://www.lookfantastic.com/p/eucerin-aquaphor-soothing-skin-balm-45ml/11115983/" data-model-name="Aquaphor Soothing Skin Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:363,l:0,cw:1500,ch:1500,q:80/FrcFrN5ii2HoyAmUspL4mV.webp" alt="Eucerin Aquaphor Soothing Skin Balm 45ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Eucerin</div>                                        <div class="featured__title">Aquaphor Soothing Skin Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ I've Spent Months Battling Brassiness in My Brunette Hair—These 7 Products Really Work ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Blondes often deal with unwanted yellow tones between salon visits, but brunettes can struggle with <em>orange</em> brassy tinges. My naturally brunette <a href="https://www.whowhatwear.com/beauty/hair/autumn-hair-colour-trends-2026">hair colour</a> has often been prone to lifting in the sun anyway. Still, after having some permanent colour to cover greys a while ago, I'm now contending with the colour lifting into a brassier hue than I'd like, and my <a href="https://www.whowhatwear.com/balayage-hair">balayage</a> has a warmth to it that I'd like to cool down.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="YFgcUjKd4zrt5wsiEtihge" name="Eleanor Vousden" alt="A photo of Who What Wear Beauty Editor Eleanor Vousden, with brunette hair and balayage" src="https://cdn.mos.cms.futurecdn.net/YFgcUjKd4zrt5wsiEtihge-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><p>There are lots of products catering to blondes, such as <a href="https://www.whowhatwear.com/beauty/hair/best-purple-shampoo">purple shampoos</a>; however, there are now more options than ever for brunette hair too. Of course, many of the options that help to counter yellow in blonde also help to cancel out orange in brunette hair. <br /><br />I've spent the past year trying to grow out the unwanted warmth in my hair, and so I've been trying a lot of <a href="https://www.whowhatwear.com/beauty/hair/best-hair-products-2026">hair products</a>—from shampoos and conditioners to <a href="https://www.whowhatwear.com/beauty/hair/best-hair-masks-uk">hair masks</a> and treatments—to find out what really works. Whilst they might not be miracle workers, they definitely help. If you also want to remove brassy tones from your dark hair, then scroll on for my tried-and-tested products that really work. Whether you have <a href="https://www.whowhatwear.com/beauty/hair/brown-hair-with-blonde-highlights-ideas">brown hair with blonde highlights </a>or want to add coolness to your current brunette tone, scroll on.</p><h3 class="article-body__section" id="section-best-products-for-brassy-brunette-hair"><span>Best Products for Brassy Brunette Hair</span></h3><ul><li><strong>Best Shampoo: </strong><a href="https://www.spacenk.com/uk/haircare/shampoo/shampoo/triplebright-oxidation-defense-purple-shampoo-UK200060389.html" target="_blank">K18 Hair Triplebright Oxidation Defense Purple Shampoo, £39</a></li><li><strong>Best Conditioner:</strong> <a href="https://www.boots.com/kerastase-blond-absolu-cicaflash-conditioner-250ml-10332468" target="_blank">Kérastase Blond Absolu Nourishing Conditioner, £37</a></li><li><strong>Best Colour-Depositing Mask: </strong><a href="https://www.lookfantastic.com/p/wella-professionals-color-fresh-semi-permanent-colour-mask-cool-espresso-150ml/14023707/" target="_blank">Wella Professionals Color Fresh Semi-Permanent Colour Mask, £14</a></li><li><strong>Best Hair Gloss: </strong><a href="https://www.amazon.co.uk/Conditioning-Treatments-Treatment-Permanent-Colourant/dp/B0F85P6MHX/ref=asc_df_B0BX71G78R" target="_blank">Glaze Supergloss Color Conditioning Gloss, £16</a></li><li><strong>Best Shower Filter: </strong><a href="https://www.cultbeauty.co.uk/p/hello-klean-shower-head-brushed-brass/17882894/" target="_blank">Hello Klean Shower Head+, £120</a></li></ul><h2 id="1-k18-hair-triplebright-oxidation-defense-purple-shampoo">1. K18 Hair Triplebright Oxidation Defense Purple Shampoo</h2>        <div class="featured_product_block featured_block_standard" data-id="54322f52-d14c-11f1-aad5-c1aa7517325b">            <a href="https://www.spacenk.com/uk/haircare/shampoo/shampoo/triplebright-oxidation-defense-purple-shampoo-UK200060389.html" data-model-name="Triplebright Oxidation Defense Purple Shampoo" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/RJgDuN8guuCbjribtysvae.jpg" alt="K18 Hair Triplebright Oxidation Defense Purple Shampoo" /><span class='featured__label standard__label'>Best Shampoo</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>K18 HAIR</div>                                        <div class="featured__title">Triplebright Oxidation Defense Purple Shampoo</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I've tested <em>a lot</em> of <a href="https://www.whowhatwear.com/best-shampoo">shampoos</a> for brassy hair, and this is one of the best. It boasts the best technology for removing brassiness and brightening highlights or balayage on dark hair as well as blonde. It's a shampoo foam with a bright violet hue, but it goes further than your typical purple shampoo. You leave it on for 3 minutes, and it actively removes buildup from the hair that contributes to unwanted brassiness, helping neutralise tones back to their former glory. My ends always look much more refreshed after using this once a week.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Neutralises brassy tones</li><li class='list-item list-item-pros'>Works in three minutes as part of your shampoo routine</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>You may need to follow up with a second shampoo</li></ul></div></div>            </div>        </div><h2 id="2-kerastase-blond-absolu-nourishing-conditioner">2. Kérastase Blond Absolu Nourishing Conditioner</h2>        <div class="featured_product_block featured_block_standard" data-id="dbaba0b2-d14c-11f1-a2bf-2db561ca92d0">            <a href="https://www.boots.com/kerastase-blond-absolu-cicaflash-conditioner-250ml-10332468" data-model-name="Blond Absolu Nourishing Conditioner" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/EMWWJ2aEHR3ibdXymJZcLk.webp" alt="Kérastase Blond Absolu, Nourishing Conditioner, for Lightened and Highlighted Hair, With Hyaluronic Acid, Cicaflash, 250ml" /><span class='featured__label standard__label'>Best Conditioner</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kérastase </div>                                        <div class="featured__title">Blond Absolu Nourishing Conditioner</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Helps to neutralise brassy tones in balayage or highlights</li><li class='list-item list-item-pros'>Leaves colour looking refreshed and glossy</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>On the more expensive side</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="3cTRqB2cHN2rNcDDiLypuX" name="IMG_6693" alt="Eleanor holding a bottle of Kerastase blond absolu conditioner" src="https://cdn.mos.cms.futurecdn.net/3cTRqB2cHN2rNcDDiLypuX-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><p>I've always loved Kérastase's shampoos and <a href="https://www.whowhatwear.com/beauty/hair/best-conditioner">conditioners</a>, but I particularly love its Blond Absolu conditioner to neutralise the unwanted warmth from my lengths. After blow-drying my hair, my balayage is noticeably brighter and more radiant after using it, and it never fails to leave my hair feeling silky and smooth to the touch. I also love the shampoo, hair serum and hair masque in this range as a whole routine to keep my hair colour looking salon-fresh.</p><h2 id="3-wella-professionals-color-fresh-semi-permanent-colour-mask">3. Wella Professionals Color Fresh Semi-Permanent Colour Mask</h2>        <div class="featured_product_block featured_block_standard" data-id="54323038-d14c-11f1-a038-056b55b3c373">            <a href="https://www.lookfantastic.com/p/wella-professionals-color-fresh-semi-permanent-colour-mask-cool-espresso-150ml/14023707/" data-model-name="Color Fresh Semi-Permanent Colour Mask in Cool Espresso" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:213,l:0,cw:1500,ch:1500,q:80/5yUk2voAang5chWMeawvNe.webp" alt="Wella Professionals Color Fresh Semi-Permanent Colour Mask - Cool Espresso 150ml" /><span class='featured__label standard__label'>Best Colour-Depositing Mask</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Wella Professionals </div>                                        <div class="featured__title">Color Fresh Semi-Permanent Colour Mask in Cool Espresso</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Deposits cool-toned colour into the hair</li><li class='list-item list-item-pros'>Lasts through washes and fades gradually</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Not suitable for highlights, balayage or very light brunettes</li><li class='list-item list-item-cons'>Can stain hands, so gloves need to be used</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="faBjXSaPC8CJi3evFRNrwB" name="Editor Template_Story Art (1)" alt="Wella Color Fresh Mask in cool espresso on a marble table" src="https://cdn.mos.cms.futurecdn.net/faBjXSaPC8CJi3evFRNrwB-1920-80.png" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><p>If you're in need of a quick fix, then a <a href="https://www.whowhatwear.com/beauty/hair/best-colour-depositing-hair-masks">good colour-depositing hair mask</a> like this should be at the top of your list. Applied all over, this hair mask deposits pigment into the hair that lasts for a couple of weeks and gradually washes out. There are a few shades to choose from, but the Cool Espresso shade is my favourite when I want to achieve a totally cool-toned shade all over. A word of warning: if you're a very light brunette, or have highlights or blonde balayage, then avoid this shade, as it may turn them green and cling more in these areas. But if you have an all-over colour that you want to tone from warm to cool, then this is a great choice, and it even disguises greys, too. Make sure to wear gloves and wash away any residue from your bathroom, as the pigment is strong.</p><h2 id="4-olaplex-no-3-plus-ultimate-repair-treatment">4. Olaplex No.3 Plus Ultimate Repair Treatment</h2>        <div class="featured_product_block featured_block_standard" data-id="5432310a-d14c-11f1-a602-1729a1a95bcb">            <a href="https://www.boots.com/olaplex-no3-plus-ultimate-repair-treatment-100ml-10401536" data-model-name="No.3 Plus Ultimate Repair Treatment" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QEwEAjx7qxGapox2Dxu4ze.webp" alt="Olaplex No.3 Plus Ultimate Repair Treatment 100ml" /><span class='featured__label standard__label'>Best Hair Treatment</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OLAPLEX</div>                                        <div class="featured__title">No.3 Plus Ultimate Repair Treatment</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Repairs broken bonds in hair (which can often distort hair colour)</li><li class='list-item list-item-pros'>Strengthens and adds a glossy shine</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Small bottle, but a little goes a long way</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="VudJkpQatkYyzo3GFUHAyc" name="Olaplex no3" alt="Eleanor holding a bottle of Olaplex no3 by the sink" src="https://cdn.mos.cms.futurecdn.net/VudJkpQatkYyzo3GFUHAyc-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><p>I'm always amazed at how effective a good <a href="https://www.whowhatwear.com/beauty/hair/best-bonding-hair-products">hair bond-repairing treatment</a> can be to revive my hair colour, even if it's been months since my last salon visit. When our hair is damaged, the hair shaft is often overexposed, which can mean our hair colour can look brassy or fade more quickly. <a href="https://www.whowhatwear.com/beauty/hair/best-olaplex-products">Olaplex</a>'s iconic formula repairs hair on a molecular level, restoring strength and shine to your hair, and simultaneously makes your hair colour look much fresher and more vibrant.</p><h2 id="5-john-frieda-back-to-brunette-grey-defying-foam">5. John Frieda Back to Brunette Grey Defying Foam</h2>        <div class="featured_product_block featured_block_standard" data-id="54322fca-d14c-11f1-8896-c9e253a370c1">            <a href="https://www.boots.com/john-frieda-back-to-brunette-grey-defying-foam-150ml-10394319" data-model-name="Back to Brunette Grey Defying Foam" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:0,l:0,cw:1000,ch:1000,q:80/Wse7U7cAFYcBUbRL2onzS4.webp" alt="John Frieda Back to Brunette Grey Defying Foam 150ml" /><span class='featured__label standard__label'>Best for Greys</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>John Frieda</div>                                        <div class="featured__title">Back to Brunette Grey Defying Foam</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Helps to disguise grey and neutralise warmth</li><li class='list-item list-item-pros'>Affordable option</li><li class='list-item list-item-pros'>Ideal to break the cycle of getting permanent colour</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Better suited to dark brunettes</li><li class='list-item list-item-cons'>You need to wear gloves</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="aQ5YSysr3478LG8TPU88zX" name="IMG_6694" alt="Eleanor holding a bottle of John Frieda Back to Brunette Foam" src="https://cdn.mos.cms.futurecdn.net/aQ5YSysr3478LG8TPU88zX-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><p>If you're in the vicious cycle of constantly getting permanent colour to cover grey, only for it to lift and go warm after a few months, this is a good alternative; plus, it also disguises grey regrowth. This tinted foam deposits colour into the hair, helping to disguise grey on both natural and colour-treated hair. You need to wear gloves to apply it (otherwise it'll stain your hands), and you leave it on for 10-20 minutes prior to shampooing, depending on the depth of colour you prefer. Think of it as a tinted moisturiser for your hair rather than a full-coverage foundation. It won't make all the grey disappear, but it'll blend it in more seamlessly. I find it also helps to tone down the unwanted warmth in my hair.</p><h2 id="6-glaze-supergloss-color-conditioning-gloss">6. Glaze Supergloss Color Conditioning Gloss </h2>        <div class="featured_product_block featured_block_standard" data-id="dbaba13e-d14c-11f1-9501-f7f7a072e159">            <a href="https://www.amazon.co.uk/Conditioning-Treatments-Treatment-Permanent-Colourant/dp/B0F85P6MHX/ref=asc_df_B0BX71G78R" data-model-name="Supergloss Color Conditioning Gloss in Vanilla Lights" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/x2TS2Dr52GU6rhv9HdBGQc.jpg" alt="Glaze Supergloss Color Conditioning Gloss – Vanilla Lights" /><span class='featured__label standard__label'>Best Hair Gloss</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Glaze</div>                                        <div class="featured__title">Supergloss Color Conditioning Gloss in Vanilla Lights</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Neutralises brass and orange tones</li><li class='list-item list-item-pros'>Also comes in colour-depositing shades to cool down warmth</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>You need to wear gloves</li><li class='list-item list-item-cons'>Some shades are not suitable for highlighted hair</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="PbeGXie4AsDi4pDramUTgd" name="Editor Template_Story Art (2)" alt="Glaze Supergloss on a marble table" src="https://cdn.mos.cms.futurecdn.net/PbeGXie4AsDi4pDramUTgd-1920-80.png" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><p>Don't be put off by the dark-blue shade of this hair gloss. In colour theory, blue is opposite orange on the colour wheel, so a blue hair treatment can help cancel out unwanted orange tones in your hair. Although it's designed for blondes, as a brunette, I approve of this toning <a href="https://www.whowhatwear.com/uk/best-hair-glosses-and-glazes">hair gloss</a>, especially if you have lighter highlights or balayage that requires toning between salon visits. The results are subtle, so don't expect a dramatic transformation, but it's ideal for maintenance to keep your colour looking its best. If you don't have highlights and want to revive your brunette, then the <a href="https://www.boots.com/glaze-super-gloss-semi-permanent-conditioning-gloss-seek-espresso-190ml-10350461" target="_blank">Sleek Espresso</a> or <a href="https://www.boots.com/glaze-super-gloss-semi-permanent-conditioning-gloss-blazing-brown-190ml-10350464" target="_blank">Blazing Brown</a> shades are good choices.</p><h2 id="7-hello-klean-shower-head">7. Hello Klean Shower Head+</h2>        <div class="featured_product_block featured_block_standard" data-id="543230a6-d14c-11f1-98b8-595ac6085f30">            <a href="https://www.cultbeauty.co.uk/p/hello-klean-shower-head-brushed-brass/17882894/" data-model-name="Shower Head+" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/3dyFoUKQxzKKR8N7S6LykZ.png" alt="Hello Klean , Shower Head+ - Brushed Brass" /><span class='featured__label standard__label'>Best Shower Filter</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hello Klean </div>                                        <div class="featured__title">Shower Head+</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you live in a hard-water area, then this is a great investment to make. It filters out impurities from water—such as metals and minerals—which can build up on our hair and prematurely cause brassiness and colour fading. After trialling this, I noticed that my freshly done hair colour remained vibrant and non-brassy for longer, as well as benefiting my overall scalp and hair health. It also comes in lots of different fittings and colourways to suit your bathroom fixtures. I've had the Filter previously, but am eyeing up the new Shower Head in this stunning brass finish.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Removes build-up from water that can prematurely distort hair colour</li><li class='list-item list-item-pros'>Boosts scalp and hair health</li><li class='list-item list-item-pros'>Ideal for hard water areas</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>An investment purchase</li></ul></div></div>            </div>        </div><h3 class="article-body__section" id="section-how-we-tested"><span>How We Tested</span></h3><p>With over a decade of experience working in beauty, I've tried countless products to help neutralise the brassy tones in my hair. I've had my hair coloured with permanent hair colour that has left me with brassiness, so I've been testing the best products to counteract these unwanted orange tones in my hair. I tried numerous products across the category over several months, from shampoos and conditioners to shower filters and colour-depositing masks, to find the ones that really work.</p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/hair/best-products-for-brassy-brunette-hair</link>
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                            <![CDATA[ Buh-bye, brassiness. ]]>
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                                                                        <pubDate>Tue, 27 Oct 2026 07:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 27 Oct 2026 11:36:39 +0000</updated>
                                                                                                                                            <category><![CDATA[Hair]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Vousden ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/gAzaoYGTZ8hRaDZiKgz6L6-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;a href=&quot;https://www.eleanorvousden.com/&quot;&gt;&lt;u&gt;Eleanor Vousden &lt;/u&gt;&lt;/a&gt;is the beauty editor for &lt;a href=&quot;https://www.whowhatwear.co.uk/author/eleanor-vousden&quot;&gt;&lt;u&gt;Who What Wear UK&lt;/u&gt;&lt;/a&gt;. She was previously deputy editor at &lt;a href=&quot;https://hji.co.uk/author/eleanor&quot;&gt;&lt;u&gt;Hairdressers Journal&lt;/u&gt;&lt;/a&gt;, health writer at &lt;a href=&quot;https://www.womanandhome.com/author/eleanor-vousden/&quot;&gt;&lt;u&gt;Woman &amp;amp; Home&lt;/u&gt;&lt;/a&gt; and junior beauty editor at beauty website &lt;a href=&quot;https://www.eleanorvousden.com/powder&quot;&gt;&lt;u&gt;Powder. &lt;/u&gt;&lt;/a&gt; She has also contributed to &lt;a href=&quot;https://www.wallpaper.com/author/eleanor-vousden&quot;&gt;&lt;u&gt;Wallpaper &lt;/u&gt;&lt;/a&gt; and &lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Elle &lt;/u&gt;&lt;/a&gt;&lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Collections &lt;/u&gt;&lt;/a&gt; with written and styling work.&lt;br&gt;&lt;br&gt;Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the &lt;a href=&quot;https://www.bsme.com/talent-awards-judge-comments&quot;&gt;&lt;u&gt;BSME Talent Awards &lt;/u&gt;&lt;/a&gt;for her work on Powder and also contributed to the title winning Website of the Year at the &lt;a href=&quot;https://www.inpublishing.co.uk/articles/ppa-digital-awards-2016-the-winners-3808&quot;&gt;&lt;u&gt;PPA Awards&lt;/u&gt;&lt;/a&gt;. &lt;br&gt;&lt;br&gt;Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson. &lt;br&gt;&lt;br&gt;She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle. When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@eleanorvousden]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A selfie of Eleanor Vousden]]></media:description>                                                            <media:text><![CDATA[A selfie of Eleanor Vousden]]></media:text>
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                                <p>Blondes often deal with unwanted yellow tones between salon visits, but brunettes can struggle with <em>orange</em> brassy tinges. My naturally brunette <a href="https://www.whowhatwear.com/beauty/hair/autumn-hair-colour-trends-2026">hair colour</a> has often been prone to lifting in the sun anyway. Still, after having some permanent colour to cover greys a while ago, I'm now contending with the colour lifting into a brassier hue than I'd like, and my <a href="https://www.whowhatwear.com/balayage-hair">balayage</a> has a warmth to it that I'd like to cool down.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="YFgcUjKd4zrt5wsiEtihge" name="Eleanor Vousden" alt="A photo of Who What Wear Beauty Editor Eleanor Vousden, with brunette hair and balayage" src="https://cdn.mos.cms.futurecdn.net/YFgcUjKd4zrt5wsiEtihge-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><p>There are lots of products catering to blondes, such as <a href="https://www.whowhatwear.com/beauty/hair/best-purple-shampoo">purple shampoos</a>; however, there are now more options than ever for brunette hair too. Of course, many of the options that help to counter yellow in blonde also help to cancel out orange in brunette hair. <br /><br />I've spent the past year trying to grow out the unwanted warmth in my hair, and so I've been trying a lot of <a href="https://www.whowhatwear.com/beauty/hair/best-hair-products-2026">hair products</a>—from shampoos and conditioners to <a href="https://www.whowhatwear.com/beauty/hair/best-hair-masks-uk">hair masks</a> and treatments—to find out what really works. Whilst they might not be miracle workers, they definitely help. If you also want to remove brassy tones from your dark hair, then scroll on for my tried-and-tested products that really work. Whether you have <a href="https://www.whowhatwear.com/beauty/hair/brown-hair-with-blonde-highlights-ideas">brown hair with blonde highlights </a>or want to add coolness to your current brunette tone, scroll on.</p><h3 class="article-body__section" id="section-best-products-for-brassy-brunette-hair"><span>Best Products for Brassy Brunette Hair</span></h3><ul><li><strong>Best Shampoo: </strong><a href="https://www.spacenk.com/uk/haircare/shampoo/shampoo/triplebright-oxidation-defense-purple-shampoo-UK200060389.html" target="_blank">K18 Hair Triplebright Oxidation Defense Purple Shampoo, £39</a></li><li><strong>Best Conditioner:</strong> <a href="https://www.boots.com/kerastase-blond-absolu-cicaflash-conditioner-250ml-10332468" target="_blank">Kérastase Blond Absolu Nourishing Conditioner, £37</a></li><li><strong>Best Colour-Depositing Mask: </strong><a href="https://www.lookfantastic.com/p/wella-professionals-color-fresh-semi-permanent-colour-mask-cool-espresso-150ml/14023707/" target="_blank">Wella Professionals Color Fresh Semi-Permanent Colour Mask, £14</a></li><li><strong>Best Hair Gloss: </strong><a href="https://www.amazon.co.uk/Conditioning-Treatments-Treatment-Permanent-Colourant/dp/B0F85P6MHX/ref=asc_df_B0BX71G78R" target="_blank">Glaze Supergloss Color Conditioning Gloss, £16</a></li><li><strong>Best Shower Filter: </strong><a href="https://www.cultbeauty.co.uk/p/hello-klean-shower-head-brushed-brass/17882894/" target="_blank">Hello Klean Shower Head+, £120</a></li></ul><h2 id="1-k18-hair-triplebright-oxidation-defense-purple-shampoo">1. K18 Hair Triplebright Oxidation Defense Purple Shampoo</h2>        <div class="featured_product_block featured_block_standard" data-id="54322f52-d14c-11f1-aad5-c1aa7517325b">            <a href="https://www.spacenk.com/uk/haircare/shampoo/shampoo/triplebright-oxidation-defense-purple-shampoo-UK200060389.html" data-model-name="Triplebright Oxidation Defense Purple Shampoo" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/RJgDuN8guuCbjribtysvae.jpg" alt="K18 Hair Triplebright Oxidation Defense Purple Shampoo" /><span class='featured__label standard__label'>Best Shampoo</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>K18 HAIR</div>                                        <div class="featured__title">Triplebright Oxidation Defense Purple Shampoo</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I've tested <em>a lot</em> of <a href="https://www.whowhatwear.com/best-shampoo">shampoos</a> for brassy hair, and this is one of the best. It boasts the best technology for removing brassiness and brightening highlights or balayage on dark hair as well as blonde. It's a shampoo foam with a bright violet hue, but it goes further than your typical purple shampoo. You leave it on for 3 minutes, and it actively removes buildup from the hair that contributes to unwanted brassiness, helping neutralise tones back to their former glory. My ends always look much more refreshed after using this once a week.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Neutralises brassy tones</li><li class='list-item list-item-pros'>Works in three minutes as part of your shampoo routine</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>You may need to follow up with a second shampoo</li></ul></div></div>            </div>        </div><h2 id="2-kerastase-blond-absolu-nourishing-conditioner">2. Kérastase Blond Absolu Nourishing Conditioner</h2>        <div class="featured_product_block featured_block_standard" data-id="dbaba0b2-d14c-11f1-a2bf-2db561ca92d0">            <a href="https://www.boots.com/kerastase-blond-absolu-cicaflash-conditioner-250ml-10332468" data-model-name="Blond Absolu Nourishing Conditioner" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/EMWWJ2aEHR3ibdXymJZcLk.webp" alt="Kérastase Blond Absolu, Nourishing Conditioner, for Lightened and Highlighted Hair, With Hyaluronic Acid, Cicaflash, 250ml" /><span class='featured__label standard__label'>Best Conditioner</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kérastase </div>                                        <div class="featured__title">Blond Absolu Nourishing Conditioner</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Helps to neutralise brassy tones in balayage or highlights</li><li class='list-item list-item-pros'>Leaves colour looking refreshed and glossy</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>On the more expensive side</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="3cTRqB2cHN2rNcDDiLypuX" name="IMG_6693" alt="Eleanor holding a bottle of Kerastase blond absolu conditioner" src="https://cdn.mos.cms.futurecdn.net/3cTRqB2cHN2rNcDDiLypuX-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><p>I've always loved Kérastase's shampoos and <a href="https://www.whowhatwear.com/beauty/hair/best-conditioner">conditioners</a>, but I particularly love its Blond Absolu conditioner to neutralise the unwanted warmth from my lengths. After blow-drying my hair, my balayage is noticeably brighter and more radiant after using it, and it never fails to leave my hair feeling silky and smooth to the touch. I also love the shampoo, hair serum and hair masque in this range as a whole routine to keep my hair colour looking salon-fresh.</p><h2 id="3-wella-professionals-color-fresh-semi-permanent-colour-mask">3. Wella Professionals Color Fresh Semi-Permanent Colour Mask</h2>        <div class="featured_product_block featured_block_standard" data-id="54323038-d14c-11f1-a038-056b55b3c373">            <a href="https://www.lookfantastic.com/p/wella-professionals-color-fresh-semi-permanent-colour-mask-cool-espresso-150ml/14023707/" data-model-name="Color Fresh Semi-Permanent Colour Mask in Cool Espresso" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:213,l:0,cw:1500,ch:1500,q:80/5yUk2voAang5chWMeawvNe.webp" alt="Wella Professionals Color Fresh Semi-Permanent Colour Mask - Cool Espresso 150ml" /><span class='featured__label standard__label'>Best Colour-Depositing Mask</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Wella Professionals </div>                                        <div class="featured__title">Color Fresh Semi-Permanent Colour Mask in Cool Espresso</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Deposits cool-toned colour into the hair</li><li class='list-item list-item-pros'>Lasts through washes and fades gradually</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Not suitable for highlights, balayage or very light brunettes</li><li class='list-item list-item-cons'>Can stain hands, so gloves need to be used</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="faBjXSaPC8CJi3evFRNrwB" name="Editor Template_Story Art (1)" alt="Wella Color Fresh Mask in cool espresso on a marble table" src="https://cdn.mos.cms.futurecdn.net/faBjXSaPC8CJi3evFRNrwB-1920-80.png" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><p>If you're in need of a quick fix, then a <a href="https://www.whowhatwear.com/beauty/hair/best-colour-depositing-hair-masks">good colour-depositing hair mask</a> like this should be at the top of your list. Applied all over, this hair mask deposits pigment into the hair that lasts for a couple of weeks and gradually washes out. There are a few shades to choose from, but the Cool Espresso shade is my favourite when I want to achieve a totally cool-toned shade all over. A word of warning: if you're a very light brunette, or have highlights or blonde balayage, then avoid this shade, as it may turn them green and cling more in these areas. But if you have an all-over colour that you want to tone from warm to cool, then this is a great choice, and it even disguises greys, too. Make sure to wear gloves and wash away any residue from your bathroom, as the pigment is strong.</p><h2 id="4-olaplex-no-3-plus-ultimate-repair-treatment">4. Olaplex No.3 Plus Ultimate Repair Treatment</h2>        <div class="featured_product_block featured_block_standard" data-id="5432310a-d14c-11f1-a602-1729a1a95bcb">            <a href="https://www.boots.com/olaplex-no3-plus-ultimate-repair-treatment-100ml-10401536" data-model-name="No.3 Plus Ultimate Repair Treatment" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QEwEAjx7qxGapox2Dxu4ze.webp" alt="Olaplex No.3 Plus Ultimate Repair Treatment 100ml" /><span class='featured__label standard__label'>Best Hair Treatment</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OLAPLEX</div>                                        <div class="featured__title">No.3 Plus Ultimate Repair Treatment</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Repairs broken bonds in hair (which can often distort hair colour)</li><li class='list-item list-item-pros'>Strengthens and adds a glossy shine</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Small bottle, but a little goes a long way</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="VudJkpQatkYyzo3GFUHAyc" name="Olaplex no3" alt="Eleanor holding a bottle of Olaplex no3 by the sink" src="https://cdn.mos.cms.futurecdn.net/VudJkpQatkYyzo3GFUHAyc-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><p>I'm always amazed at how effective a good <a href="https://www.whowhatwear.com/beauty/hair/best-bonding-hair-products">hair bond-repairing treatment</a> can be to revive my hair colour, even if it's been months since my last salon visit. When our hair is damaged, the hair shaft is often overexposed, which can mean our hair colour can look brassy or fade more quickly. <a href="https://www.whowhatwear.com/beauty/hair/best-olaplex-products">Olaplex</a>'s iconic formula repairs hair on a molecular level, restoring strength and shine to your hair, and simultaneously makes your hair colour look much fresher and more vibrant.</p><h2 id="5-john-frieda-back-to-brunette-grey-defying-foam">5. John Frieda Back to Brunette Grey Defying Foam</h2>        <div class="featured_product_block featured_block_standard" data-id="54322fca-d14c-11f1-8896-c9e253a370c1">            <a href="https://www.boots.com/john-frieda-back-to-brunette-grey-defying-foam-150ml-10394319" data-model-name="Back to Brunette Grey Defying Foam" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:0,l:0,cw:1000,ch:1000,q:80/Wse7U7cAFYcBUbRL2onzS4.webp" alt="John Frieda Back to Brunette Grey Defying Foam 150ml" /><span class='featured__label standard__label'>Best for Greys</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>John Frieda</div>                                        <div class="featured__title">Back to Brunette Grey Defying Foam</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Helps to disguise grey and neutralise warmth</li><li class='list-item list-item-pros'>Affordable option</li><li class='list-item list-item-pros'>Ideal to break the cycle of getting permanent colour</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Better suited to dark brunettes</li><li class='list-item list-item-cons'>You need to wear gloves</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="aQ5YSysr3478LG8TPU88zX" name="IMG_6694" alt="Eleanor holding a bottle of John Frieda Back to Brunette Foam" src="https://cdn.mos.cms.futurecdn.net/aQ5YSysr3478LG8TPU88zX-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><p>If you're in the vicious cycle of constantly getting permanent colour to cover grey, only for it to lift and go warm after a few months, this is a good alternative; plus, it also disguises grey regrowth. This tinted foam deposits colour into the hair, helping to disguise grey on both natural and colour-treated hair. You need to wear gloves to apply it (otherwise it'll stain your hands), and you leave it on for 10-20 minutes prior to shampooing, depending on the depth of colour you prefer. Think of it as a tinted moisturiser for your hair rather than a full-coverage foundation. It won't make all the grey disappear, but it'll blend it in more seamlessly. I find it also helps to tone down the unwanted warmth in my hair.</p><h2 id="6-glaze-supergloss-color-conditioning-gloss">6. Glaze Supergloss Color Conditioning Gloss </h2>        <div class="featured_product_block featured_block_standard" data-id="dbaba13e-d14c-11f1-9501-f7f7a072e159">            <a href="https://www.amazon.co.uk/Conditioning-Treatments-Treatment-Permanent-Colourant/dp/B0F85P6MHX/ref=asc_df_B0BX71G78R" data-model-name="Supergloss Color Conditioning Gloss in Vanilla Lights" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/x2TS2Dr52GU6rhv9HdBGQc.jpg" alt="Glaze Supergloss Color Conditioning Gloss – Vanilla Lights" /><span class='featured__label standard__label'>Best Hair Gloss</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Glaze</div>                                        <div class="featured__title">Supergloss Color Conditioning Gloss in Vanilla Lights</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Neutralises brass and orange tones</li><li class='list-item list-item-pros'>Also comes in colour-depositing shades to cool down warmth</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>You need to wear gloves</li><li class='list-item list-item-cons'>Some shades are not suitable for highlighted hair</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="PbeGXie4AsDi4pDramUTgd" name="Editor Template_Story Art (2)" alt="Glaze Supergloss on a marble table" src="https://cdn.mos.cms.futurecdn.net/PbeGXie4AsDi4pDramUTgd-1920-80.png" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><p>Don't be put off by the dark-blue shade of this hair gloss. In colour theory, blue is opposite orange on the colour wheel, so a blue hair treatment can help cancel out unwanted orange tones in your hair. Although it's designed for blondes, as a brunette, I approve of this toning <a href="https://www.whowhatwear.com/uk/best-hair-glosses-and-glazes">hair gloss</a>, especially if you have lighter highlights or balayage that requires toning between salon visits. The results are subtle, so don't expect a dramatic transformation, but it's ideal for maintenance to keep your colour looking its best. If you don't have highlights and want to revive your brunette, then the <a href="https://www.boots.com/glaze-super-gloss-semi-permanent-conditioning-gloss-seek-espresso-190ml-10350461" target="_blank">Sleek Espresso</a> or <a href="https://www.boots.com/glaze-super-gloss-semi-permanent-conditioning-gloss-blazing-brown-190ml-10350464" target="_blank">Blazing Brown</a> shades are good choices.</p><h2 id="7-hello-klean-shower-head">7. Hello Klean Shower Head+</h2>        <div class="featured_product_block featured_block_standard" data-id="543230a6-d14c-11f1-98b8-595ac6085f30">            <a href="https://www.cultbeauty.co.uk/p/hello-klean-shower-head-brushed-brass/17882894/" data-model-name="Shower Head+" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/3dyFoUKQxzKKR8N7S6LykZ.png" alt="Hello Klean , Shower Head+ - Brushed Brass" /><span class='featured__label standard__label'>Best Shower Filter</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hello Klean </div>                                        <div class="featured__title">Shower Head+</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you live in a hard-water area, then this is a great investment to make. It filters out impurities from water—such as metals and minerals—which can build up on our hair and prematurely cause brassiness and colour fading. After trialling this, I noticed that my freshly done hair colour remained vibrant and non-brassy for longer, as well as benefiting my overall scalp and hair health. It also comes in lots of different fittings and colourways to suit your bathroom fixtures. I've had the Filter previously, but am eyeing up the new Shower Head in this stunning brass finish.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Removes build-up from water that can prematurely distort hair colour</li><li class='list-item list-item-pros'>Boosts scalp and hair health</li><li class='list-item list-item-pros'>Ideal for hard water areas</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>An investment purchase</li></ul></div></div>            </div>        </div><h3 class="article-body__section" id="section-how-we-tested"><span>How We Tested</span></h3><p>With over a decade of experience working in beauty, I've tried countless products to help neutralise the brassy tones in my hair. I've had my hair coloured with permanent hair colour that has left me with brassiness, so I've been testing the best products to counteract these unwanted orange tones in my hair. I tried numerous products across the category over several months, from shampoos and conditioners to shower filters and colour-depositing masks, to find the ones that really work.</p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ Expensive Eye Cream Isn't Always Better—These 11 Affordable Formulas Prove It ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Eye cream is one of the things I'm asked about most often as an esthetician, and the questions tend to fall into three camps: do you actually need it, does it really work, and do you need to spend a lot of money on it? The short answer is that it depends on your skin and what you're hoping to achieve, but I certainly don't think you need to spend a fortune to find a good one.</p><p>My advice when it comes to <a href="https://www.whowhatwear.com/best-eye-cream">eye creams</a> and <a href="https://www.whowhatwear.com/beauty/skin/best-eye-serums">eye serums</a> is to avoid formulas that promise to do absolutely <em>everything</em>. Brighten <a href="https://www.whowhatwear.com/best-dark-circle-treatments">dark circles</a>, <a href="https://www.whowhatwear.com/uk/best-creams-for-puffy-eyes">depuff</a>, smooth fine lines, boost firmness, tackle pigmentation… whilst it's tempting to want all of these benefits from a single product, I'd much rather see people choose a formula with a clear primary focus. Think of it in the same way you would the rest of your <a href="https://www.whowhatwear.com/perfect-skincare-routine">skincare routine</a>—you identify your main concern, then you look for ingredients that are best suited to addressing it.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="RmxYg9HkhxK4jRJq7DLp2e" name="14" alt="A woman with long hair, wearing a headband and a grey top" src="https://cdn.mos.cms.futurecdn.net/RmxYg9HkhxK4jRJq7DLp2e-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DbBD3ebCFkj/?img_index=1">@vikilfevre</a>)</span></figcaption></figure><p>Of course, that doesn't mean you need a separate eye cream for every concern, or that an eye cream is an essential step for everyone. A well-formulated <a href="https://www.whowhatwear.com/best-moisturisers">moisturiser</a> may provide sufficient hydration for some people, whilst others might prefer a dedicated eye product because of its texture, formulation, or targeted <a href="https://www.whowhatwear.com/best-skincare-ingredients">ingredients</a>. The important thing is understanding what you're buying and having realistic expectations about what it can achieve.</p><p>And when it comes to price, there's good news. Some of the ingredients that can make a meaningful difference to the skin around your eyes are readily available in <a href="https://www.whowhatwear.com/uk/best-affordable-skincare-brands">affordable formulas</a>, so you don't necessarily need a luxury product to get results. To help make sense of it all, I spoke to <strong>dermatologist </strong><a href="https://www.instagram.com/dermgp/" target="_blank"><strong>Sonia Khorana</strong></a> about what makes an effective eye cream, which ingredients are worth looking for, and where your money is best spent. </p><h3 class="article-body__section" id="section-what-makes-an-affordable-eye-cream-good"><span>What Makes an Affordable Eye Cream Good?</span></h3><p>"An affordable eye cream can be every bit as effective as a luxury one," says <strong>Khorana</strong>. "I'd focus less on the price tag and more on the formulation." At its most basic, a good eye cream should provide hydration and support the skin barrier. Beyond that, she recommends looking for evidence-backed ingredients that target your specific concerns, whether that's fine lines or pigmentation. </p><h3 class="article-body__section" id="section-what-ingredients-are-best-to-look-for-in-eye-creams"><span>What Ingredients Are Best to Look for in Eye Creams?</span></h3><p>"It depends on what you're trying to address," says <strong>Khorana</strong>. "For dehydration and fine lines, look for humectants such as glycerin and hyaluronic acid, alongside barrier-supporting ingredients like ceramides and squalane. <a href="https://www.whowhatwear.com/beauty/skin/best-peptide-serums">Peptides</a> can be a useful addition if firmness and fine lines are a concern." For pigmentation, she recommends vitamin C or <a href="https://www.whowhatwear.com/beauty/skin/best-niacinamide-serums">niacinamide</a>, whilst caffeine "can temporarily improve the appearance of puffiness". Retinoids are also worth considering if fine lines are your main concern, although she notes that "they need to be introduced carefully and slowly". </p><h3 class="article-body__section" id="section-where-is-best-to-save-and-where-to-spend-with-an-eye-cream"><span>Where Is Best to Save and Where to Spend With an Eye Cream?</span></h3><p>"I'd save on the eye cream itself rather than assuming you need to spend a lot for results," says <strong>Khorana</strong>. "There are excellent affordable formulations on the market, and the ingredients that make a difference—such as glycerin, niacinamide, peptides and ceramides—aren't exclusive to expensive products." If you do want to spend more, she recommends putting that money towards "a well-formulated targeted treatment, such as a retinoid, rather than simply choosing an eye cream because it has a luxury price tag". In other words, it's the formulation that counts, not the label on the jar.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="FD6Qho5wUmLCwAcRURWv6e" name="12" alt="A selection of affordable eye creams" src="https://cdn.mos.cms.futurecdn.net/FD6Qho5wUmLCwAcRURWv6e-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/">@thatgracegirl</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-the-best-affordable-eye-creams"><span>The Best Affordable Eye Creams</span></h3><ol start="1"><li><strong>Best Overall: </strong><a href="https://www.spacenk.com/uk/skincare/eyecare/eye-treatment/multi-peptide-eye-cream-MUK200036500.html" target="_blank">Naturium Multi-Peptide Eye Cream, £18</a></li><li><strong>Best for Tired Eyes:</strong> <a href="https://www.spacenk.com/uk/skincare/eyecare/eye-treatment/de-puff-and-brighten-eye-gel-MUK200039096.html" target="_blank">Byoma Depuff + Brighten Eye Gel, £13</a></li><li><strong>Best for Puffiness:</strong> <a href="https://www.spacenk.com/uk/skincare/treatment/blemish-acne-treatment/caffeine-3-escin-1-face-serum-MUK200065259.html" target="_blank">The Ordinary Caffeine 3% + Escin 1% Serum, £8</a></li><li><strong>Best for Dryness: </strong><a href="https://www.boots.com/curel-moisture-repair-eye-cream-25g-for-dry-sensitive-skin-10302565" target="_blank">Curél Moisture Repair Eye Cream, £25</a></li><li><strong>Best for Dark Circles:</strong><a href="https://www.boots.com/roc-derm-correxion-eye-repair-cream-for-dark-circles-15ml-10386343" target="_blank"><strong> </strong>RoC Derm Correction Eye Repair Cream, £35</a></li></ol><h2 id="1-naturium-multi-peptide-eye-cream">1. Naturium Multi-Peptide Eye Cream</h2>        <div class="featured_product_block featured_block_standard" data-id="b8db9474-c7cf-11f1-acae-6dceba599629">            <a href="https://www.spacenk.com/uk/skincare/eyecare/eye-treatment/multi-peptide-eye-cream-MUK200036500.html" data-model-name="Multi-Peptide Eye Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/AvAAtk4wRTcSGuuXcrzhNY.jpg" alt="Naturium Multi-Peptide Eye Cream 15ml" /><span class='featured__label standard__label'>Best Overall</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>NATURIUM</div>                                        <div class="featured__title">Multi-Peptide Eye Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients: </strong>Multi-peptide complex, squalane, glycerin, hyaluronic acid, panthenol. </p><p><strong>Why we love it: </strong>If you're looking for an affordable eye cream that does more than simply moisturise, this is a great place to start. Its blend of peptides, including argireline and matrixyl peptides, is designed to soften the appearance of fine lines, whilst squalane, hyaluronic acid, and glycerin help keep the delicate eye area hydrated and comfortable. </p><p><strong>Expert review:</strong> "One of my affordable favourites is the Naturium Multi Peptide Eye Cream," says <strong>Khorana</strong>. "I like it because it’s a really well-rounded formula for the eye area, particularly if your concerns are dehydration, fine lines and loss of firmness. It contains a blend of peptides and hydrating ingredients without needing to spend a huge amount. I also really like the texture."</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Multiple peptides target the appearance of fine lines</li><li class='list-item list-item-pros'>Hydrating ingredients support the skin barrier</li><li class='list-item list-item-pros'>Fragrance-free formula</li><li class='list-item list-item-pros'>Suits morning and evening use</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Results will be gradual</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="rVVWPgCC2gtxT6vBwjJ27e" name="5" alt="Freelance beauty editor Grace Day holding the Naturium eye cream" src="https://cdn.mos.cms.futurecdn.net/rVVWPgCC2gtxT6vBwjJ27e-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/">@thatgracegirl</a>)</span></figcaption></figure><h2 id="2-byoma-de-puff-and-brighten-eye-gel">2. Byoma De-Puff and Brighten Eye Gel</h2>        <div class="featured_product_block featured_block_standard" data-id="b8db95be-c7cf-11f1-8d0e-cb500e815bf0">            <a href="https://www.spacenk.com/uk/skincare/eyecare/eye-treatment/de-puff-and-brighten-eye-gel-MUK200039096.html" data-model-name="De-Puff and Brighten Eye Gel" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/uu4ohWpCtK5TajUHwgKNLV.jpg" alt="Byoma De-Puff and Brighten Eye Gel" /><span class='featured__label standard__label'>Best for Tired Eyes</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>BYOMA</div>                                        <div class="featured__title">De-Puff and Brighten Eye Gel</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Vitamin C, hyaluronic acid, ceramides, cholesterol, fatty acids, glycerin. </p><p><strong>Why we love it: </strong>This cooling gel-serum is a great option if your under-eye area tends to look tired, dull, or dehydrated. The formula combines a vitamin C derivative to help brighten the appearance of the skin with multiple forms of hyaluronic acid to replenish moisture. Its signature Tri-Ceramide Complex also helps support the skin barrier, so you're getting more than just a quick-hit refreshing treatment. </p><p><strong>Editor review: </strong>"The cooling texture makes this one of my faves to reach for in the morning," says <strong>Who What Wear UK beauty contributor </strong><a href="https://www.instagram.com/thatgracegirl/" target="_blank"><strong>Grace Day</strong></a>. "I find it's really quick to help take down any sleep-induced puffiness—although it's worth noting that dark circles caused by genetics or pigmentation are less likely to respond so significantly to topical skincare."</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Combines brightening and hydrating ingredients</li><li class='list-item list-item-pros'>Cooling formula helps refresh tired-looking eyes</li><li class='list-item list-item-pros'>Ceramides support the skin barrier</li><li class='list-item list-item-pros'>Lightweight texture suits morning routine</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Won't address every cause of dark circles</li><li class='list-item list-item-cons'>Those wanting more nourishment may prefer a richer cream</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="hpdZYNFhWC7eHFGHNbdW6e" name="8" alt="Freelance beauty editor Grace Day holding the Byoma eye cream" src="https://cdn.mos.cms.futurecdn.net/hpdZYNFhWC7eHFGHNbdW6e-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/">@thatgracegirl</a>)</span></figcaption></figure><h2 id="3-the-ordinary-caffeine-3-escin-1-serum">3. The Ordinary Caffeine 3% + Escin 1% Serum</h2>        <div class="featured_product_block featured_block_standard" data-id="b8db96ae-c7cf-11f1-ad13-51872df0dbb7">            <a href="https://www.spacenk.com/uk/skincare/treatment/blemish-acne-treatment/caffeine-3-escin-1-face-serum-MUK200065259.html" data-model-name="Caffeine 3% + Escin 1% Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/kCTSW75KUVbEhRUx4fQ3Ua.jpg" alt="The Ordinary Caffeine 3% + Escin 1% Face Serum" /><span class='featured__label standard__label'>Best for Puffiness</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>The Ordinary</div>                                        <div class="featured__title">Caffeine 3% + Escin 1% Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> 3% caffeine, 1% escin, glycerin, bacillus ferment. </p><p><strong>Why we love it:</strong> Caffeine has long been a popular ingredient in products designed to tackle the appearance of under-eye puffiness, and The Ordinary's formula takes a targeted approach with 3% caffeine and 1% escin. The latter is derived from horse chestnut seed and works alongside caffeine to leave skin looking more refreshed and defined. </p><p><strong>Editor review:</strong> "Although it's actually designed to be used all over the face, I find this lightweight serum to be particularly effective for under-eye puffiness," says <strong>Grace</strong>.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Contains a high concentration of caffeine</li><li class='list-item list-item-pros'>Lightweight texture</li><li class='list-item list-item-pros'>Can be used all over the face</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Often sold out</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="rV9JLsbxxtbQteiwcvHZ7e" name="9" alt="Freelance beauty editor Grace Day holding The Ordinary eye cream" src="https://cdn.mos.cms.futurecdn.net/rV9JLsbxxtbQteiwcvHZ7e-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/">@thatgracegirl</a>)</span></figcaption></figure><h2 id="4-curel-moisture-repair-eye-cream">4. Curél Moisture Repair Eye Cream </h2>        <div class="featured_product_block featured_block_standard" data-id="b8db978a-c7cf-11f1-8106-297e63687860">            <a href="https://www.boots.com/curel-moisture-repair-eye-cream-25g-for-dry-sensitive-skin-10302565" data-model-name="Moisture Repair Eye Cream " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ZQrmaWk92mMiA4pBWqFM7c.webp" alt="Curél Moisture Repair Eye Cream 25g for Dry, Sensitive Skin" /><span class='featured__label standard__label'>Best for Dry Skin</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Curél</div>                                        <div class="featured__title">Moisture Repair Eye Cream </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients: </strong>Glycerin, cetyl-PG hydroxyethyl palmitamide, dimethicone, vitamin E, emollients. </p><p><strong>Why we love it:</strong> When the skin around your eyes feels tight, looks crepey or becomes more prone to fine lines when dehydrated, a nourishing moisturiser can make a noticeable difference to its appearance. Curél's Moisture Repair Eye Cream is designed with exactly this in mind, combining glycerin to draw in moisture with emollients and dimethicone to help soften the skin and reduce moisture loss. It also contains a ceramide-like ingredient that supports the skin's natural barrier. </p><p><strong>Editor review: </strong>"I’m a big believer in not overcomplicating your skincare routine, and when it comes to the eye area, I think a good moisturising formula can go a long way," says <strong>Grace</strong>. "This comforting and replenishing formula is a great reminder that you don’t always need a complicated cocktail of actives to get a good eye cream."</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Focuses on hydration and barrier support</li><li class='list-item list-item-pros'>Fragrance-free</li><li class='list-item list-item-pros'>Suitable for dry, sensitive-feeling skin</li><li class='list-item list-item-pros'>Helps soften the appearance of dehydration lines</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Those who prefer a very lightweight gel may find a nourishing cream too rich</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="jzuTHFcrK96ZuxHGmfEt4e" name="7" alt="Freelance beauty editor Grace Day holding the Curel eye cream" src="https://cdn.mos.cms.futurecdn.net/jzuTHFcrK96ZuxHGmfEt4e-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/">@thatgracegirl</a>)</span></figcaption></figure><h2 id="5-roc-derm-correxion-eye-repair-cream">5. RoC Derm Correxion Eye Repair Cream </h2>        <div class="featured_product_block featured_block_standard" data-id="b8dba0ea-c7cf-11f1-9b8c-ff3f6c273945">            <a href="https://www.boots.com/roc-derm-correxion-eye-repair-cream-for-dark-circles-15ml-10386343" data-model-name="Derm Correxion Eye Repair Cream " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/2TLExnBKTitk4N2GdU5S7W.webp" alt="Roc Derm Correxion Eye Repair Cream for Dark Circles 15ml" /><span class='featured__label standard__label'>Best for Dark Circles</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>RoC</div>                                        <div class="featured__title">Derm Correxion Eye Repair Cream </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients: </strong>Retinol, niacinamide, squalane, caffeine, resveratrol, ceramides. </p><p><strong>Why we love it: </strong>Thanks to the inclusion of retinol, RoC's Derm Correxion Eye Repair Dark Circle Cream takes a more active approach to eye care than some of the other formulas on this list to target the appearance of fine lines and uneven tone. More than just a basic hydrating eye cream, this is a good option for anyone wanting a targeted treatment. <a href="https://www.whowhatwear.com/best-retinol-serums-uk">Retinol</a> can be irritating around the eyes, though, so it's important to introduce the product gradually and follow the brand's directions if you experience any irritation.</p><p><strong>Editor review: </strong>"If fine lines and loss of firmness are your main concerns, RoC is a brand worth knowing, particularly for its use of retinol in targeted skincare formulas," says <strong>Grace</strong>. "I like that this eye cream takes a more active approach, combining ingredients designed to improve the appearance of fine lines and uneven tone rather than simply providing hydration."</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Retinol targets the appearance of fine lines and ageing skin</li><li class='list-item list-item-pros'>Squalane and ceramides provide barrier support</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Retinol may cause dryness or irritation, especially when first introduced</li><li class='list-item list-item-cons'>Not suitable during pregnancy</li><li class='list-item list-item-cons'>More expensive than some formulas on this list</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="tH3KyVAr4yZ2wuHHsUnc9e" name="10" alt="Freelance beauty editor Grace Day holding the RoC eye cream" src="https://cdn.mos.cms.futurecdn.net/tH3KyVAr4yZ2wuHHsUnc9e-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/">@thatgracegirl</a>)</span></figcaption></figure><h2 id="6-vichy-mineral-89-eyes-hydrating-eye-serum">6. Vichy Minéral 89 Eyes, Hydrating Eye Serum</h2>        <div class="featured_product_block featured_block_standard" data-id="b8db9870-c7cf-11f1-8b58-173eec3f99ba">            <a href="https://www.boots.com/vichy-mineral-89-eyes-hydrating-eye-serum-with-hyaluronic-acid-and-caffeine-15ml-10265754" data-model-name="Hydrating Eye Serum " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/q4uzZVvrTAJhY3n32JwDVV.webp" alt="Vichy Minéral 89 Eyes, Hydrating Eye Serum With Hyaluronic Acid + Caffeine, 15ml" /><span class='featured__label standard__label'>Best for Sensitive Skin</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Vichy</div>                                        <div class="featured__title">Hydrating Eye Serum </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients: </strong>Hyaluronic acid, glycerin, caffeine, thermal water, shea butter. </p><p><strong>Why we love it:</strong> This minimalist, fragrance-free formula provides a welcome hydration boost without layering on lots of potentially unnecessary actives. Hyaluronic acid and glycerin help attract and retain moisture, whilst caffeine helps with the appearance of puffiness. The formula is fragrance-free, alcohol-free and tested on sensitive skin, so it's a reliable one for anyone prone to skin reactions or irritation. </p><p><strong>Editor review:</strong> "A great option if, like me, you prefer lightweight textures that leave the skin feeling fresh and comfortable without adding too much richness to your routine," says <strong>Grace</strong>. "With hyaluronic acid at the heart of the formula, it’s particularly appealing if dehydration is making your under-eye area look a little less plump."</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Fragrance-free and alcohol-free</li><li class='list-item list-item-pros'>Hydrating formula with hyaluronic acid</li><li class='list-item list-item-pros'>Dermatologically tested on sensitive skin</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>May not be nourishing enough for dry skin</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="wDkHaW7mktBNv4EDv4g9zd" name="3" alt="Freelance beauty editor Grace Day holding the Vichy eye cream" src="https://cdn.mos.cms.futurecdn.net/wDkHaW7mktBNv4EDv4g9zd-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/">@thatgracegirl</a>)</span></figcaption></figure><h2 id="7-the-inkey-list-bio-active-ceramide-eye-cream">7. The Inkey List Bio-Active Ceramide Eye Cream</h2>        <div class="featured_product_block featured_block_standard" data-id="b8db994c-c7cf-11f1-bf3e-d794c71f7a4b">            <a href="https://www.lookfantastic.com/p/the-inkey-list-bio-active-ceramide-eye-cream-18ml/17945184/" data-model-name="Bio-Active Ceramide Eye Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:500,l:0,cw:1500,ch:1500,q:80/7PDiRbF7K79M88sCjsgiqe.webp" alt="The Inkey List Bio-Active Ceramide Eye Cream 18ml" /><span class='featured__label standard__label'>Best for Mature Skin</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>The Inkey List </div>                                        <div class="featured__title">Bio-Active Ceramide Eye Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Ceramides, tetrapeptide complex, glycerin, shea butter, liftilience. </p><p><strong>Why we love it: </strong>Inspired by the brand's bestselling moisturiser, this eye-specific formula combines ceramides to support the skin barrier with a tetrapeptide complex designed to improve the appearance of fine lines and firmness. The texture is dense and nourishing but doesn't feel too thick or heavy around the delicate eye area.</p><p><strong>Editor review:</strong> "For many years, an eye cream simply wasn’t a staple part of my daily skincare. As a confessed lazy beauty editor, I just couldn’t be bothered to add an extra step to my routine and, let’s be honest, eye creams are often incredibly expensive for a tiny pot of product," says<strong> Who What Wear UK beauty contributor </strong><a href="https://www.instagram.com/micaricketts/" target="_blank"><strong>Mica Ricketts</strong></a>. "Since hitting my late 30s, however, I have noticed that the texture around my eyes is changing, and this year particularly I’ve noticed that my under-eyes are so much more dehydrated, which means that any makeup I was applying on top looked rubbish by lunchtime. </p><p>This eye cream from The Inkey List has been a brilliant addition to my morning skincare over the last month or so as it’s packed with ceramides and peptides to lock in moisture, smooth the skin and generally make my eye area look more plump and lifted. Plus, it’s tackling some of that post-summer dryness with ease. Crucially, though, since using it, I’ve noticed that my concealer glides on like an absolute dream and stays in place for hours without ending up clinging to dry patches or settling into laughter lines. And at just £15 a pot, I will happily be repurchasing it when it runs out."</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Combines barrier-supporting ceramides with peptides</li><li class='list-item list-item-pros'>Targets the appearance of fine lines and loss of firmness</li><li class='list-item list-item-pros'>Silky texture designed to layer well under makeup</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Not the most hygienic packaging</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="SWHWbByJDkxLu8TTjNLc8f" name="Untitled design-57" alt="Freelance beauty editor Mica Ricketts holding The Inkey List eye cream" src="https://cdn.mos.cms.futurecdn.net/SWHWbByJDkxLu8TTjNLc8f-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/micaricketts/" target="_blank">@micaricketts</a>)</span></figcaption></figure><h2 id="8-la-roche-posay-hyalu-b5-eye-serum">8. La Roche-Posay Hyalu B5 Eye Serum</h2>        <div class="featured_product_block featured_block_standard" data-id="b8db9e38-c7cf-11f1-8961-6326fc00dea2">            <a href="https://www.lookfantastic.com/p/la-roche-posay-hyalu-b5-eye-serum-for-dehydrated-eyes-showing-signs-of-ageing-15ml/14239223/" data-model-name="Hyalu B5 Eye Serum " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:500,l:0,cw:1500,ch:1500,q:80/GCJBSb5PDkMnGgh7hp2KAV.webp" alt="La Roche-Posay Hyalu B5 Eye Serum for Dehydrated Eyes Showing Signs of Ageing 15ml" /><span class='featured__label standard__label'>Best for Fine Lines</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>La Roche-Posay </div>                                        <div class="featured__title">Hyalu B5 Eye Serum </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients: </strong>Hyaluronic acid, vitamin B5, niacinamide, caffeine, glycerin. </p><p><strong>Why we love it: </strong>Hyaluronic acid helps draw moisture into the skin, giving dehydration lines a temporarily plumper appearance, whilst vitamin B5 supports the skin barrier. The formula also contains 4% niacinamide, which can help improve the appearance of uneven tone, alongside caffeine for a more refreshed-looking eye area. </p><p><strong>Editor review:</strong> "Those who like and need deep hydration but prefer a lighter-textured product will love this cooling serum option," says <strong>Grace</strong>. "I particularly love the integrated stainless-steel applicator, which adds a cooling, massaging element to application and makes application feel particularly refreshing in the morning."</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Multiple ingredients target hydration and the appearance of fine lines</li><li class='list-item list-item-pros'>Niacinamide adds a brightening benefit</li><li class='list-item list-item-pros'>Cooling applicator feels refreshing and soothing</li><li class='list-item list-item-pros'>Fragrance-free</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Slightly more expensive price point</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="DG5XJUjTu3G2cPphzczKRe" name="6" alt="Freelance beauty editor Grace Day holding the La Roche-Posay eye cream" src="https://cdn.mos.cms.futurecdn.net/DG5XJUjTu3G2cPphzczKRe-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/">@thatgracegirl</a>)</span></figcaption></figure><h2 id="9-hada-labo-tokyo-smoothing-anti-fatigue-eye-cream">9. Hada Labo Tokyo Smoothing Anti Fatigue Eye Cream </h2>        <div class="featured_product_block featured_block_standard" data-id="b8db9f28-c7cf-11f1-9c29-6b02c7a5dad5">            <a href="https://www.superdrug.com/skin/face-skin-care/anti-ageing-face-cream/hada-labo-tokyo-smoothing-anti-fatigue-eye-cream-15ml/p/798292" data-model-name="Smoothing Anti Fatigue Eye Cream " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/5qMRJ7Qv7qjau8W9Vtmdq3.jpg" alt="Hada Labo eye cream" /><span class='featured__label standard__label'>Best Eye Cream for Under Makeup</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hada Labo Tokyo</div>                                        <div class="featured__title">Smoothing Anti Fatigue Eye Cream </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients: </strong>Hyaluronic acid, glycerin, caffeine, squalane, glucosyl ceramide, silk tree extract. </p><p><strong>Why we love it: </strong>This hydrating, smoothing formula combines multiple forms of hyaluronic acid with glycerin to help hydrate the skin. Caffeine targets the appearance of tiredness, whilst squalane and glucosyl ceramide help support moisture retention. </p><p><strong>Editor review:</strong> "If you're fed up with your eye cream interfering with your concealer application, a formula like this one will make all the difference," says <strong>Grace</strong>. "Because it's so hydrating and softening, it creates the smoother-feeling base that concealer needs, and it won't pill once you apply makeup on top."</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Multiple forms of hyaluronic acid provide hydration</li><li class='list-item list-item-pros'>Smooths skin for seamless makeup application</li><li class='list-item list-item-pros'>Fragrance-free</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Often sold out</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="yxLQ3bJxDQUEDZsFrmKe9e" name="2" alt="Freelance beauty editor Grace Day holding the Hada Labo eye cream" src="https://cdn.mos.cms.futurecdn.net/yxLQ3bJxDQUEDZsFrmKe9e-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/">@thatgracegirl</a>)</span></figcaption></figure><h2 id="10-cerave-skin-renewing-eye-cream">10. CeraVe Skin Renewing Eye Cream </h2>        <div class="featured_product_block featured_block_standard" data-id="b8dba004-c7cf-11f1-993a-65524f529f56">            <a href="https://www.cultbeauty.co.uk/p/cerave-skin-renewing-eye-cream-with-peptide-complex-caffeine-for-brighter-smoother-eyes-15ml/17733741/" data-model-name="Skin Renewing Eye Cream " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:283,l:0,cw:1500,ch:1500,q:80/VFpAY2aNNszgrGBg26R8NG.jpg" alt="CeraVe eye cream" /><span class='featured__label standard__label'>Best Multitasking Eye Cream</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CeraVe </div>                                        <div class="featured__title">Skin Renewing Eye Cream </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Peptide complex, ceramides, niacinamide, hyaluronic acid, caffeine. </p><p><strong>Why we love it:</strong> This well-rounded eye cream combines peptides, hydration and barrier support in one affordable formula. It's a great option for anyone wanting to target the appearance of fine lines without compromising on hydration <em>or</em> price point.</p><p><strong>Editor review:</strong> "Although I don't typically recommend multitasking formulas when it comes to eye creams, I do actually really rate this particular formula," says <strong>Grace</strong>. "It's one I recommend to people who don't necessarily have a specific eye concern, but simply want to improve and ensure skin health in this area."</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Supports fine lines and dehydration</li><li class='list-item list-item-pros'>Suitable for sensitive skin</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>May not be the most effective treatment for specific eye concerns</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="5RnRdgFajNva83QHrrtK9e" name="11" alt="Freelance beauty editor Grace Day holding the CeraVe eye cream" src="https://cdn.mos.cms.futurecdn.net/5RnRdgFajNva83QHrrtK9e-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/">@thatgracegirl</a>)</span></figcaption></figure><h2 id="11-haruharu-wonder-black-rice-bakuchiol-eye-cream">11. Haruharu Wonder Black Rice Bakuchiol Eye Cream</h2>        <div class="featured_product_block featured_block_standard" data-id="b8dba1c6-c7cf-11f1-a53f-25fe6749a890">            <a href="https://www.lookfantastic.com/p/haruharu-wonder-black-rice-bakuchiol-eye-cream-20ml/16858584/" data-model-name="Black Rice Bakuchiol Eye Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:357,l:0,cw:1500,ch:1500,q:80/8SpmQHv7DCErEHirgPJhAV.webp" alt="Haruharu Wonder Black Rice Bakuchiol Eye Cream 20ml" /><span class='featured__label standard__label'>Best Korean Eye Cream</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Haruharu Wonder </div>                                        <div class="featured__title">Black Rice Bakuchiol Eye Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients: </strong>Bakuchiol, fermented black rice extract, niacinamide, glycerin, hyaluronic acid, madecassoside. </p><p><strong>Why we love it:</strong> Since Korean skincare focuses on hydration and supporting the skin barrier, eye creams are one thing that K-beauty brands do <em>particularly</em> well. In this particular formula, fermented black rice extract provides antioxidant benefits, whilst niacinamide helps improve the appearance of uneven tone, and glycerin and hyaluronic acid deliver hydration, whilst madecassoside helps soothe the skin. Again, this is a great all-rounder option for overall eye area maintenance.</p><p><strong>Editor review:</strong> "<a href="https://www.whowhatwear.com/beauty/skin/beauty-editor-korean-skincare-products">Korean skincare</a> is brilliant when it comes to prioritising hydration and skin comfort, and Haruharu Wonder’s Black Rice Bakuchiol Eye Cream is a great example of that approach," says <strong>Grace</strong>. "I like the combination of bakuchiol, which is often used as a gentler alternative to retinol, and antioxidant-rich black rice extract—it's a lovely one to consider if your eye area needs moisture as well as a little extra attention when it comes to fine lines."</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Bakuchiol offers a retinol-alternative approach to fine lines</li><li class='list-item list-item-pros'>Black rice extract provides antioxidant benefits</li><li class='list-item list-item-pros'>Hydrating ingredients help soften dehydration lines</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>May feel too nourishing for those who prefer very lightweight gels</li><li class='list-item list-item-cons'>Won't address every cause of dark circles or pronounced wrinkles</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="RiUAFYWycz6Qc5D9uE8E9e" name="1" alt="Freelance beauty editor Grace Day holding the Haruharu Wonder eye cream" src="https://cdn.mos.cms.futurecdn.net/RiUAFYWycz6Qc5D9uE8E9e-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/">@thatgracegirl</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-how-we-tested"><span>How We Tested</span></h3><p>To find the best affordable eye creams, I focused on formulas that offer genuine value for money, looking closely at their ingredient lists, intended benefits, and suitability for different skin types. As an esthetician, I always look for products that have a clear purpose, whether that's supporting the skin barrier, improving hydration or targeting the appearance of fine lines and dark circles. I also considered texture and how comfortably each formula might fit into an everyday skincare routine, particularly when layered with other products or worn under makeup. The aim was to identify eye creams that justify their place on your bathroom shelf without requiring a significant investment.</p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/skin/best-affordable-eye-creams</link>
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                            <![CDATA[ All under £35. ]]>
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                                                                        <pubDate>Mon, 26 Oct 2026 07:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 26 Oct 2026 12:23:11 +0000</updated>
                                                                                                                                            <category><![CDATA[Skin]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Day ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ &lt;p&gt;Grace Day is a beauty editor and content creator. She has over 10 years of beauty-industry experience, spanning editorial, retail, and e-commerce, which gives her a unique understanding into how people shop for their beauty routines. &lt;/p&gt;&lt;p&gt;While studying for a history degree (specialising in the history of beauty) and working as a beauty adviser in department stores, Grace started writing her own beauty blog in order to share the products she discovered while dealing with acne. After graduating, she moved to Beauty Bay as beauty editor and content manager. Grace is currently a beauty contributor to Who What Wear. She has also written for Hypebae and PopSugar and works as a brand consultant and copywriter. &lt;/p&gt;&lt;p&gt;Grace is a licensed aesthetician and offers virtual skincare consultations for those looking for support in finding a new skincare routine. She also creates daily original content on Instagram and TikTok, where she loves sharing her skincare advice and product recommendations, and regularly works with leading beauty brands. &lt;/p&gt;&lt;p&gt;Grace currently lives in Manchester with her partner and two chihuahuas. When she&#039;s not writing or testing the latest skincare launch, Grace can be found exploring the city&#039;s newest restaurants or reading in a coffee shop.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[best affordable eye creams]]></media:description>                                                            <media:text><![CDATA[best affordable eye creams]]></media:text>
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                                <p>Eye cream is one of the things I'm asked about most often as an esthetician, and the questions tend to fall into three camps: do you actually need it, does it really work, and do you need to spend a lot of money on it? The short answer is that it depends on your skin and what you're hoping to achieve, but I certainly don't think you need to spend a fortune to find a good one.</p><p>My advice when it comes to <a href="https://www.whowhatwear.com/best-eye-cream">eye creams</a> and <a href="https://www.whowhatwear.com/beauty/skin/best-eye-serums">eye serums</a> is to avoid formulas that promise to do absolutely <em>everything</em>. Brighten <a href="https://www.whowhatwear.com/best-dark-circle-treatments">dark circles</a>, <a href="https://www.whowhatwear.com/uk/best-creams-for-puffy-eyes">depuff</a>, smooth fine lines, boost firmness, tackle pigmentation… whilst it's tempting to want all of these benefits from a single product, I'd much rather see people choose a formula with a clear primary focus. Think of it in the same way you would the rest of your <a href="https://www.whowhatwear.com/perfect-skincare-routine">skincare routine</a>—you identify your main concern, then you look for ingredients that are best suited to addressing it.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="RmxYg9HkhxK4jRJq7DLp2e" name="14" alt="A woman with long hair, wearing a headband and a grey top" src="https://cdn.mos.cms.futurecdn.net/RmxYg9HkhxK4jRJq7DLp2e-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DbBD3ebCFkj/?img_index=1">@vikilfevre</a>)</span></figcaption></figure><p>Of course, that doesn't mean you need a separate eye cream for every concern, or that an eye cream is an essential step for everyone. A well-formulated <a href="https://www.whowhatwear.com/best-moisturisers">moisturiser</a> may provide sufficient hydration for some people, whilst others might prefer a dedicated eye product because of its texture, formulation, or targeted <a href="https://www.whowhatwear.com/best-skincare-ingredients">ingredients</a>. The important thing is understanding what you're buying and having realistic expectations about what it can achieve.</p><p>And when it comes to price, there's good news. Some of the ingredients that can make a meaningful difference to the skin around your eyes are readily available in <a href="https://www.whowhatwear.com/uk/best-affordable-skincare-brands">affordable formulas</a>, so you don't necessarily need a luxury product to get results. To help make sense of it all, I spoke to <strong>dermatologist </strong><a href="https://www.instagram.com/dermgp/" target="_blank"><strong>Sonia Khorana</strong></a> about what makes an effective eye cream, which ingredients are worth looking for, and where your money is best spent. </p><h3 class="article-body__section" id="section-what-makes-an-affordable-eye-cream-good"><span>What Makes an Affordable Eye Cream Good?</span></h3><p>"An affordable eye cream can be every bit as effective as a luxury one," says <strong>Khorana</strong>. "I'd focus less on the price tag and more on the formulation." At its most basic, a good eye cream should provide hydration and support the skin barrier. Beyond that, she recommends looking for evidence-backed ingredients that target your specific concerns, whether that's fine lines or pigmentation. </p><h3 class="article-body__section" id="section-what-ingredients-are-best-to-look-for-in-eye-creams"><span>What Ingredients Are Best to Look for in Eye Creams?</span></h3><p>"It depends on what you're trying to address," says <strong>Khorana</strong>. "For dehydration and fine lines, look for humectants such as glycerin and hyaluronic acid, alongside barrier-supporting ingredients like ceramides and squalane. <a href="https://www.whowhatwear.com/beauty/skin/best-peptide-serums">Peptides</a> can be a useful addition if firmness and fine lines are a concern." For pigmentation, she recommends vitamin C or <a href="https://www.whowhatwear.com/beauty/skin/best-niacinamide-serums">niacinamide</a>, whilst caffeine "can temporarily improve the appearance of puffiness". Retinoids are also worth considering if fine lines are your main concern, although she notes that "they need to be introduced carefully and slowly". </p><h3 class="article-body__section" id="section-where-is-best-to-save-and-where-to-spend-with-an-eye-cream"><span>Where Is Best to Save and Where to Spend With an Eye Cream?</span></h3><p>"I'd save on the eye cream itself rather than assuming you need to spend a lot for results," says <strong>Khorana</strong>. "There are excellent affordable formulations on the market, and the ingredients that make a difference—such as glycerin, niacinamide, peptides and ceramides—aren't exclusive to expensive products." If you do want to spend more, she recommends putting that money towards "a well-formulated targeted treatment, such as a retinoid, rather than simply choosing an eye cream because it has a luxury price tag". In other words, it's the formulation that counts, not the label on the jar.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="FD6Qho5wUmLCwAcRURWv6e" name="12" alt="A selection of affordable eye creams" src="https://cdn.mos.cms.futurecdn.net/FD6Qho5wUmLCwAcRURWv6e-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/">@thatgracegirl</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-the-best-affordable-eye-creams"><span>The Best Affordable Eye Creams</span></h3><ol start="1"><li><strong>Best Overall: </strong><a href="https://www.spacenk.com/uk/skincare/eyecare/eye-treatment/multi-peptide-eye-cream-MUK200036500.html" target="_blank">Naturium Multi-Peptide Eye Cream, £18</a></li><li><strong>Best for Tired Eyes:</strong> <a href="https://www.spacenk.com/uk/skincare/eyecare/eye-treatment/de-puff-and-brighten-eye-gel-MUK200039096.html" target="_blank">Byoma Depuff + Brighten Eye Gel, £13</a></li><li><strong>Best for Puffiness:</strong> <a href="https://www.spacenk.com/uk/skincare/treatment/blemish-acne-treatment/caffeine-3-escin-1-face-serum-MUK200065259.html" target="_blank">The Ordinary Caffeine 3% + Escin 1% Serum, £8</a></li><li><strong>Best for Dryness: </strong><a href="https://www.boots.com/curel-moisture-repair-eye-cream-25g-for-dry-sensitive-skin-10302565" target="_blank">Curél Moisture Repair Eye Cream, £25</a></li><li><strong>Best for Dark Circles:</strong><a href="https://www.boots.com/roc-derm-correxion-eye-repair-cream-for-dark-circles-15ml-10386343" target="_blank"><strong> </strong>RoC Derm Correction Eye Repair Cream, £35</a></li></ol><h2 id="1-naturium-multi-peptide-eye-cream">1. Naturium Multi-Peptide Eye Cream</h2>        <div class="featured_product_block featured_block_standard" data-id="b8db9474-c7cf-11f1-acae-6dceba599629">            <a href="https://www.spacenk.com/uk/skincare/eyecare/eye-treatment/multi-peptide-eye-cream-MUK200036500.html" data-model-name="Multi-Peptide Eye Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/AvAAtk4wRTcSGuuXcrzhNY.jpg" alt="Naturium Multi-Peptide Eye Cream 15ml" /><span class='featured__label standard__label'>Best Overall</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>NATURIUM</div>                                        <div class="featured__title">Multi-Peptide Eye Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients: </strong>Multi-peptide complex, squalane, glycerin, hyaluronic acid, panthenol. </p><p><strong>Why we love it: </strong>If you're looking for an affordable eye cream that does more than simply moisturise, this is a great place to start. Its blend of peptides, including argireline and matrixyl peptides, is designed to soften the appearance of fine lines, whilst squalane, hyaluronic acid, and glycerin help keep the delicate eye area hydrated and comfortable. </p><p><strong>Expert review:</strong> "One of my affordable favourites is the Naturium Multi Peptide Eye Cream," says <strong>Khorana</strong>. "I like it because it’s a really well-rounded formula for the eye area, particularly if your concerns are dehydration, fine lines and loss of firmness. It contains a blend of peptides and hydrating ingredients without needing to spend a huge amount. I also really like the texture."</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Multiple peptides target the appearance of fine lines</li><li class='list-item list-item-pros'>Hydrating ingredients support the skin barrier</li><li class='list-item list-item-pros'>Fragrance-free formula</li><li class='list-item list-item-pros'>Suits morning and evening use</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Results will be gradual</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="rVVWPgCC2gtxT6vBwjJ27e" name="5" alt="Freelance beauty editor Grace Day holding the Naturium eye cream" src="https://cdn.mos.cms.futurecdn.net/rVVWPgCC2gtxT6vBwjJ27e-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/">@thatgracegirl</a>)</span></figcaption></figure><h2 id="2-byoma-de-puff-and-brighten-eye-gel">2. Byoma De-Puff and Brighten Eye Gel</h2>        <div class="featured_product_block featured_block_standard" data-id="b8db95be-c7cf-11f1-8d0e-cb500e815bf0">            <a href="https://www.spacenk.com/uk/skincare/eyecare/eye-treatment/de-puff-and-brighten-eye-gel-MUK200039096.html" data-model-name="De-Puff and Brighten Eye Gel" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/uu4ohWpCtK5TajUHwgKNLV.jpg" alt="Byoma De-Puff and Brighten Eye Gel" /><span class='featured__label standard__label'>Best for Tired Eyes</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>BYOMA</div>                                        <div class="featured__title">De-Puff and Brighten Eye Gel</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Vitamin C, hyaluronic acid, ceramides, cholesterol, fatty acids, glycerin. </p><p><strong>Why we love it: </strong>This cooling gel-serum is a great option if your under-eye area tends to look tired, dull, or dehydrated. The formula combines a vitamin C derivative to help brighten the appearance of the skin with multiple forms of hyaluronic acid to replenish moisture. Its signature Tri-Ceramide Complex also helps support the skin barrier, so you're getting more than just a quick-hit refreshing treatment. </p><p><strong>Editor review: </strong>"The cooling texture makes this one of my faves to reach for in the morning," says <strong>Who What Wear UK beauty contributor </strong><a href="https://www.instagram.com/thatgracegirl/" target="_blank"><strong>Grace Day</strong></a>. "I find it's really quick to help take down any sleep-induced puffiness—although it's worth noting that dark circles caused by genetics or pigmentation are less likely to respond so significantly to topical skincare."</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Combines brightening and hydrating ingredients</li><li class='list-item list-item-pros'>Cooling formula helps refresh tired-looking eyes</li><li class='list-item list-item-pros'>Ceramides support the skin barrier</li><li class='list-item list-item-pros'>Lightweight texture suits morning routine</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Won't address every cause of dark circles</li><li class='list-item list-item-cons'>Those wanting more nourishment may prefer a richer cream</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="hpdZYNFhWC7eHFGHNbdW6e" name="8" alt="Freelance beauty editor Grace Day holding the Byoma eye cream" src="https://cdn.mos.cms.futurecdn.net/hpdZYNFhWC7eHFGHNbdW6e-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/">@thatgracegirl</a>)</span></figcaption></figure><h2 id="3-the-ordinary-caffeine-3-escin-1-serum">3. The Ordinary Caffeine 3% + Escin 1% Serum</h2>        <div class="featured_product_block featured_block_standard" data-id="b8db96ae-c7cf-11f1-ad13-51872df0dbb7">            <a href="https://www.spacenk.com/uk/skincare/treatment/blemish-acne-treatment/caffeine-3-escin-1-face-serum-MUK200065259.html" data-model-name="Caffeine 3% + Escin 1% Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/kCTSW75KUVbEhRUx4fQ3Ua.jpg" alt="The Ordinary Caffeine 3% + Escin 1% Face Serum" /><span class='featured__label standard__label'>Best for Puffiness</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>The Ordinary</div>                                        <div class="featured__title">Caffeine 3% + Escin 1% Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> 3% caffeine, 1% escin, glycerin, bacillus ferment. </p><p><strong>Why we love it:</strong> Caffeine has long been a popular ingredient in products designed to tackle the appearance of under-eye puffiness, and The Ordinary's formula takes a targeted approach with 3% caffeine and 1% escin. The latter is derived from horse chestnut seed and works alongside caffeine to leave skin looking more refreshed and defined. </p><p><strong>Editor review:</strong> "Although it's actually designed to be used all over the face, I find this lightweight serum to be particularly effective for under-eye puffiness," says <strong>Grace</strong>.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Contains a high concentration of caffeine</li><li class='list-item list-item-pros'>Lightweight texture</li><li class='list-item list-item-pros'>Can be used all over the face</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Often sold out</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="rV9JLsbxxtbQteiwcvHZ7e" name="9" alt="Freelance beauty editor Grace Day holding The Ordinary eye cream" src="https://cdn.mos.cms.futurecdn.net/rV9JLsbxxtbQteiwcvHZ7e-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/">@thatgracegirl</a>)</span></figcaption></figure><h2 id="4-curel-moisture-repair-eye-cream">4. Curél Moisture Repair Eye Cream </h2>        <div class="featured_product_block featured_block_standard" data-id="b8db978a-c7cf-11f1-8106-297e63687860">            <a href="https://www.boots.com/curel-moisture-repair-eye-cream-25g-for-dry-sensitive-skin-10302565" data-model-name="Moisture Repair Eye Cream " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ZQrmaWk92mMiA4pBWqFM7c.webp" alt="Curél Moisture Repair Eye Cream 25g for Dry, Sensitive Skin" /><span class='featured__label standard__label'>Best for Dry Skin</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Curél</div>                                        <div class="featured__title">Moisture Repair Eye Cream </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients: </strong>Glycerin, cetyl-PG hydroxyethyl palmitamide, dimethicone, vitamin E, emollients. </p><p><strong>Why we love it:</strong> When the skin around your eyes feels tight, looks crepey or becomes more prone to fine lines when dehydrated, a nourishing moisturiser can make a noticeable difference to its appearance. Curél's Moisture Repair Eye Cream is designed with exactly this in mind, combining glycerin to draw in moisture with emollients and dimethicone to help soften the skin and reduce moisture loss. It also contains a ceramide-like ingredient that supports the skin's natural barrier. </p><p><strong>Editor review: </strong>"I’m a big believer in not overcomplicating your skincare routine, and when it comes to the eye area, I think a good moisturising formula can go a long way," says <strong>Grace</strong>. "This comforting and replenishing formula is a great reminder that you don’t always need a complicated cocktail of actives to get a good eye cream."</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Focuses on hydration and barrier support</li><li class='list-item list-item-pros'>Fragrance-free</li><li class='list-item list-item-pros'>Suitable for dry, sensitive-feeling skin</li><li class='list-item list-item-pros'>Helps soften the appearance of dehydration lines</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Those who prefer a very lightweight gel may find a nourishing cream too rich</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="jzuTHFcrK96ZuxHGmfEt4e" name="7" alt="Freelance beauty editor Grace Day holding the Curel eye cream" src="https://cdn.mos.cms.futurecdn.net/jzuTHFcrK96ZuxHGmfEt4e-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/">@thatgracegirl</a>)</span></figcaption></figure><h2 id="5-roc-derm-correxion-eye-repair-cream">5. RoC Derm Correxion Eye Repair Cream </h2>        <div class="featured_product_block featured_block_standard" data-id="b8dba0ea-c7cf-11f1-9b8c-ff3f6c273945">            <a href="https://www.boots.com/roc-derm-correxion-eye-repair-cream-for-dark-circles-15ml-10386343" data-model-name="Derm Correxion Eye Repair Cream " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/2TLExnBKTitk4N2GdU5S7W.webp" alt="Roc Derm Correxion Eye Repair Cream for Dark Circles 15ml" /><span class='featured__label standard__label'>Best for Dark Circles</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>RoC</div>                                        <div class="featured__title">Derm Correxion Eye Repair Cream </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients: </strong>Retinol, niacinamide, squalane, caffeine, resveratrol, ceramides. </p><p><strong>Why we love it: </strong>Thanks to the inclusion of retinol, RoC's Derm Correxion Eye Repair Dark Circle Cream takes a more active approach to eye care than some of the other formulas on this list to target the appearance of fine lines and uneven tone. More than just a basic hydrating eye cream, this is a good option for anyone wanting a targeted treatment. <a href="https://www.whowhatwear.com/best-retinol-serums-uk">Retinol</a> can be irritating around the eyes, though, so it's important to introduce the product gradually and follow the brand's directions if you experience any irritation.</p><p><strong>Editor review: </strong>"If fine lines and loss of firmness are your main concerns, RoC is a brand worth knowing, particularly for its use of retinol in targeted skincare formulas," says <strong>Grace</strong>. "I like that this eye cream takes a more active approach, combining ingredients designed to improve the appearance of fine lines and uneven tone rather than simply providing hydration."</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Retinol targets the appearance of fine lines and ageing skin</li><li class='list-item list-item-pros'>Squalane and ceramides provide barrier support</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Retinol may cause dryness or irritation, especially when first introduced</li><li class='list-item list-item-cons'>Not suitable during pregnancy</li><li class='list-item list-item-cons'>More expensive than some formulas on this list</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="tH3KyVAr4yZ2wuHHsUnc9e" name="10" alt="Freelance beauty editor Grace Day holding the RoC eye cream" src="https://cdn.mos.cms.futurecdn.net/tH3KyVAr4yZ2wuHHsUnc9e-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/">@thatgracegirl</a>)</span></figcaption></figure><h2 id="6-vichy-mineral-89-eyes-hydrating-eye-serum">6. Vichy Minéral 89 Eyes, Hydrating Eye Serum</h2>        <div class="featured_product_block featured_block_standard" data-id="b8db9870-c7cf-11f1-8b58-173eec3f99ba">            <a href="https://www.boots.com/vichy-mineral-89-eyes-hydrating-eye-serum-with-hyaluronic-acid-and-caffeine-15ml-10265754" data-model-name="Hydrating Eye Serum " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/q4uzZVvrTAJhY3n32JwDVV.webp" alt="Vichy Minéral 89 Eyes, Hydrating Eye Serum With Hyaluronic Acid + Caffeine, 15ml" /><span class='featured__label standard__label'>Best for Sensitive Skin</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Vichy</div>                                        <div class="featured__title">Hydrating Eye Serum </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients: </strong>Hyaluronic acid, glycerin, caffeine, thermal water, shea butter. </p><p><strong>Why we love it:</strong> This minimalist, fragrance-free formula provides a welcome hydration boost without layering on lots of potentially unnecessary actives. Hyaluronic acid and glycerin help attract and retain moisture, whilst caffeine helps with the appearance of puffiness. The formula is fragrance-free, alcohol-free and tested on sensitive skin, so it's a reliable one for anyone prone to skin reactions or irritation. </p><p><strong>Editor review:</strong> "A great option if, like me, you prefer lightweight textures that leave the skin feeling fresh and comfortable without adding too much richness to your routine," says <strong>Grace</strong>. "With hyaluronic acid at the heart of the formula, it’s particularly appealing if dehydration is making your under-eye area look a little less plump."</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Fragrance-free and alcohol-free</li><li class='list-item list-item-pros'>Hydrating formula with hyaluronic acid</li><li class='list-item list-item-pros'>Dermatologically tested on sensitive skin</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>May not be nourishing enough for dry skin</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="wDkHaW7mktBNv4EDv4g9zd" name="3" alt="Freelance beauty editor Grace Day holding the Vichy eye cream" src="https://cdn.mos.cms.futurecdn.net/wDkHaW7mktBNv4EDv4g9zd-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/">@thatgracegirl</a>)</span></figcaption></figure><h2 id="7-the-inkey-list-bio-active-ceramide-eye-cream">7. The Inkey List Bio-Active Ceramide Eye Cream</h2>        <div class="featured_product_block featured_block_standard" data-id="b8db994c-c7cf-11f1-bf3e-d794c71f7a4b">            <a href="https://www.lookfantastic.com/p/the-inkey-list-bio-active-ceramide-eye-cream-18ml/17945184/" data-model-name="Bio-Active Ceramide Eye Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:500,l:0,cw:1500,ch:1500,q:80/7PDiRbF7K79M88sCjsgiqe.webp" alt="The Inkey List Bio-Active Ceramide Eye Cream 18ml" /><span class='featured__label standard__label'>Best for Mature Skin</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>The Inkey List </div>                                        <div class="featured__title">Bio-Active Ceramide Eye Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Ceramides, tetrapeptide complex, glycerin, shea butter, liftilience. </p><p><strong>Why we love it: </strong>Inspired by the brand's bestselling moisturiser, this eye-specific formula combines ceramides to support the skin barrier with a tetrapeptide complex designed to improve the appearance of fine lines and firmness. The texture is dense and nourishing but doesn't feel too thick or heavy around the delicate eye area.</p><p><strong>Editor review:</strong> "For many years, an eye cream simply wasn’t a staple part of my daily skincare. As a confessed lazy beauty editor, I just couldn’t be bothered to add an extra step to my routine and, let’s be honest, eye creams are often incredibly expensive for a tiny pot of product," says<strong> Who What Wear UK beauty contributor </strong><a href="https://www.instagram.com/micaricketts/" target="_blank"><strong>Mica Ricketts</strong></a>. "Since hitting my late 30s, however, I have noticed that the texture around my eyes is changing, and this year particularly I’ve noticed that my under-eyes are so much more dehydrated, which means that any makeup I was applying on top looked rubbish by lunchtime. </p><p>This eye cream from The Inkey List has been a brilliant addition to my morning skincare over the last month or so as it’s packed with ceramides and peptides to lock in moisture, smooth the skin and generally make my eye area look more plump and lifted. Plus, it’s tackling some of that post-summer dryness with ease. Crucially, though, since using it, I’ve noticed that my concealer glides on like an absolute dream and stays in place for hours without ending up clinging to dry patches or settling into laughter lines. And at just £15 a pot, I will happily be repurchasing it when it runs out."</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Combines barrier-supporting ceramides with peptides</li><li class='list-item list-item-pros'>Targets the appearance of fine lines and loss of firmness</li><li class='list-item list-item-pros'>Silky texture designed to layer well under makeup</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Not the most hygienic packaging</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="SWHWbByJDkxLu8TTjNLc8f" name="Untitled design-57" alt="Freelance beauty editor Mica Ricketts holding The Inkey List eye cream" src="https://cdn.mos.cms.futurecdn.net/SWHWbByJDkxLu8TTjNLc8f-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/micaricketts/" target="_blank">@micaricketts</a>)</span></figcaption></figure><h2 id="8-la-roche-posay-hyalu-b5-eye-serum">8. La Roche-Posay Hyalu B5 Eye Serum</h2>        <div class="featured_product_block featured_block_standard" data-id="b8db9e38-c7cf-11f1-8961-6326fc00dea2">            <a href="https://www.lookfantastic.com/p/la-roche-posay-hyalu-b5-eye-serum-for-dehydrated-eyes-showing-signs-of-ageing-15ml/14239223/" data-model-name="Hyalu B5 Eye Serum " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:500,l:0,cw:1500,ch:1500,q:80/GCJBSb5PDkMnGgh7hp2KAV.webp" alt="La Roche-Posay Hyalu B5 Eye Serum for Dehydrated Eyes Showing Signs of Ageing 15ml" /><span class='featured__label standard__label'>Best for Fine Lines</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>La Roche-Posay </div>                                        <div class="featured__title">Hyalu B5 Eye Serum </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients: </strong>Hyaluronic acid, vitamin B5, niacinamide, caffeine, glycerin. </p><p><strong>Why we love it: </strong>Hyaluronic acid helps draw moisture into the skin, giving dehydration lines a temporarily plumper appearance, whilst vitamin B5 supports the skin barrier. The formula also contains 4% niacinamide, which can help improve the appearance of uneven tone, alongside caffeine for a more refreshed-looking eye area. </p><p><strong>Editor review:</strong> "Those who like and need deep hydration but prefer a lighter-textured product will love this cooling serum option," says <strong>Grace</strong>. "I particularly love the integrated stainless-steel applicator, which adds a cooling, massaging element to application and makes application feel particularly refreshing in the morning."</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Multiple ingredients target hydration and the appearance of fine lines</li><li class='list-item list-item-pros'>Niacinamide adds a brightening benefit</li><li class='list-item list-item-pros'>Cooling applicator feels refreshing and soothing</li><li class='list-item list-item-pros'>Fragrance-free</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Slightly more expensive price point</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="DG5XJUjTu3G2cPphzczKRe" name="6" alt="Freelance beauty editor Grace Day holding the La Roche-Posay eye cream" src="https://cdn.mos.cms.futurecdn.net/DG5XJUjTu3G2cPphzczKRe-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/">@thatgracegirl</a>)</span></figcaption></figure><h2 id="9-hada-labo-tokyo-smoothing-anti-fatigue-eye-cream">9. Hada Labo Tokyo Smoothing Anti Fatigue Eye Cream </h2>        <div class="featured_product_block featured_block_standard" data-id="b8db9f28-c7cf-11f1-9c29-6b02c7a5dad5">            <a href="https://www.superdrug.com/skin/face-skin-care/anti-ageing-face-cream/hada-labo-tokyo-smoothing-anti-fatigue-eye-cream-15ml/p/798292" data-model-name="Smoothing Anti Fatigue Eye Cream " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/5qMRJ7Qv7qjau8W9Vtmdq3.jpg" alt="Hada Labo eye cream" /><span class='featured__label standard__label'>Best Eye Cream for Under Makeup</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hada Labo Tokyo</div>                                        <div class="featured__title">Smoothing Anti Fatigue Eye Cream </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients: </strong>Hyaluronic acid, glycerin, caffeine, squalane, glucosyl ceramide, silk tree extract. </p><p><strong>Why we love it: </strong>This hydrating, smoothing formula combines multiple forms of hyaluronic acid with glycerin to help hydrate the skin. Caffeine targets the appearance of tiredness, whilst squalane and glucosyl ceramide help support moisture retention. </p><p><strong>Editor review:</strong> "If you're fed up with your eye cream interfering with your concealer application, a formula like this one will make all the difference," says <strong>Grace</strong>. "Because it's so hydrating and softening, it creates the smoother-feeling base that concealer needs, and it won't pill once you apply makeup on top."</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Multiple forms of hyaluronic acid provide hydration</li><li class='list-item list-item-pros'>Smooths skin for seamless makeup application</li><li class='list-item list-item-pros'>Fragrance-free</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Often sold out</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="yxLQ3bJxDQUEDZsFrmKe9e" name="2" alt="Freelance beauty editor Grace Day holding the Hada Labo eye cream" src="https://cdn.mos.cms.futurecdn.net/yxLQ3bJxDQUEDZsFrmKe9e-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/">@thatgracegirl</a>)</span></figcaption></figure><h2 id="10-cerave-skin-renewing-eye-cream">10. CeraVe Skin Renewing Eye Cream </h2>        <div class="featured_product_block featured_block_standard" data-id="b8dba004-c7cf-11f1-993a-65524f529f56">            <a href="https://www.cultbeauty.co.uk/p/cerave-skin-renewing-eye-cream-with-peptide-complex-caffeine-for-brighter-smoother-eyes-15ml/17733741/" data-model-name="Skin Renewing Eye Cream " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:283,l:0,cw:1500,ch:1500,q:80/VFpAY2aNNszgrGBg26R8NG.jpg" alt="CeraVe eye cream" /><span class='featured__label standard__label'>Best Multitasking Eye Cream</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CeraVe </div>                                        <div class="featured__title">Skin Renewing Eye Cream </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Peptide complex, ceramides, niacinamide, hyaluronic acid, caffeine. </p><p><strong>Why we love it:</strong> This well-rounded eye cream combines peptides, hydration and barrier support in one affordable formula. It's a great option for anyone wanting to target the appearance of fine lines without compromising on hydration <em>or</em> price point.</p><p><strong>Editor review:</strong> "Although I don't typically recommend multitasking formulas when it comes to eye creams, I do actually really rate this particular formula," says <strong>Grace</strong>. "It's one I recommend to people who don't necessarily have a specific eye concern, but simply want to improve and ensure skin health in this area."</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Supports fine lines and dehydration</li><li class='list-item list-item-pros'>Suitable for sensitive skin</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>May not be the most effective treatment for specific eye concerns</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="5RnRdgFajNva83QHrrtK9e" name="11" alt="Freelance beauty editor Grace Day holding the CeraVe eye cream" src="https://cdn.mos.cms.futurecdn.net/5RnRdgFajNva83QHrrtK9e-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/">@thatgracegirl</a>)</span></figcaption></figure><h2 id="11-haruharu-wonder-black-rice-bakuchiol-eye-cream">11. Haruharu Wonder Black Rice Bakuchiol Eye Cream</h2>        <div class="featured_product_block featured_block_standard" data-id="b8dba1c6-c7cf-11f1-a53f-25fe6749a890">            <a href="https://www.lookfantastic.com/p/haruharu-wonder-black-rice-bakuchiol-eye-cream-20ml/16858584/" data-model-name="Black Rice Bakuchiol Eye Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:357,l:0,cw:1500,ch:1500,q:80/8SpmQHv7DCErEHirgPJhAV.webp" alt="Haruharu Wonder Black Rice Bakuchiol Eye Cream 20ml" /><span class='featured__label standard__label'>Best Korean Eye Cream</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Haruharu Wonder </div>                                        <div class="featured__title">Black Rice Bakuchiol Eye Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients: </strong>Bakuchiol, fermented black rice extract, niacinamide, glycerin, hyaluronic acid, madecassoside. </p><p><strong>Why we love it:</strong> Since Korean skincare focuses on hydration and supporting the skin barrier, eye creams are one thing that K-beauty brands do <em>particularly</em> well. In this particular formula, fermented black rice extract provides antioxidant benefits, whilst niacinamide helps improve the appearance of uneven tone, and glycerin and hyaluronic acid deliver hydration, whilst madecassoside helps soothe the skin. Again, this is a great all-rounder option for overall eye area maintenance.</p><p><strong>Editor review:</strong> "<a href="https://www.whowhatwear.com/beauty/skin/beauty-editor-korean-skincare-products">Korean skincare</a> is brilliant when it comes to prioritising hydration and skin comfort, and Haruharu Wonder’s Black Rice Bakuchiol Eye Cream is a great example of that approach," says <strong>Grace</strong>. "I like the combination of bakuchiol, which is often used as a gentler alternative to retinol, and antioxidant-rich black rice extract—it's a lovely one to consider if your eye area needs moisture as well as a little extra attention when it comes to fine lines."</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Bakuchiol offers a retinol-alternative approach to fine lines</li><li class='list-item list-item-pros'>Black rice extract provides antioxidant benefits</li><li class='list-item list-item-pros'>Hydrating ingredients help soften dehydration lines</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>May feel too nourishing for those who prefer very lightweight gels</li><li class='list-item list-item-cons'>Won't address every cause of dark circles or pronounced wrinkles</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="RiUAFYWycz6Qc5D9uE8E9e" name="1" alt="Freelance beauty editor Grace Day holding the Haruharu Wonder eye cream" src="https://cdn.mos.cms.futurecdn.net/RiUAFYWycz6Qc5D9uE8E9e-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/">@thatgracegirl</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-how-we-tested"><span>How We Tested</span></h3><p>To find the best affordable eye creams, I focused on formulas that offer genuine value for money, looking closely at their ingredient lists, intended benefits, and suitability for different skin types. As an esthetician, I always look for products that have a clear purpose, whether that's supporting the skin barrier, improving hydration or targeting the appearance of fine lines and dark circles. I also considered texture and how comfortably each formula might fit into an everyday skincare routine, particularly when layered with other products or worn under makeup. The aim was to identify eye creams that justify their place on your bathroom shelf without requiring a significant investment.</p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ I’ve Tried Dozens of Cleansers—These Are the Only 11 I’d Pick for Mature Skin ]]></title>
                                                                                                <dc:content><![CDATA[ <p>There are few <a href="https://www.whowhatwear.com/uk/beauty/skin">skincare</a> steps more important than <a href="https://www.whowhatwear.com/uk/best-face-washes">cleansing</a>, but as our skin changes with age, the cleanser we reach for probably should, too. If your once-reliable face wash has suddenly started leaving your skin feeling tight, dry, or a little uncomfortable, it may not be your imagination. <a href="https://www.whowhatwear.com/beauty/skin/best-skincare-routine-for-50s">Mature skin</a> can become drier and more delicate over time, meaning that a cleanser that once worked perfectly may no longer be the best fit.<br /><br />The good news? Finding the best cleanser for mature skin doesn't mean you need to overhaul your entire routine. In fact, the best formulas tend to be surprisingly simple, focusing on gently removing <a href="https://www.whowhatwear.com/beauty/makeup/best-makeup-for-mature-skin">makeup</a>, <a href="https://www.whowhatwear.com/beauty/skin/best-spf-for-mature-skin">SPF</a>, excess oil and daily grime without disrupting the skin barrier. Creams, balms, milks and gentle gels can all have a place, depending on your skin type and personal preference.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="kpx8efTnxmKXbTkqAU3Hg9" name="11" alt="@traceellisross wearing a pink dress, with glowing skin" src="https://cdn.mos.cms.futurecdn.net/kpx8efTnxmKXbTkqAU3Hg9-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DbQ3zTtmscH/?img_index=3" target="_blank">@traceellisross</a>)</span></figcaption></figure><p>And whilst we're often tempted by cleansers promising exfoliation, brightening, or a whole host of active <a href="https://www.whowhatwear.com/best-skincare-ingredients">ingredients</a>, cleansing is one step where less can often be more. "The priority should be effective cleansing without compromising the skin barrier," says <strong>dermatologist </strong><a href="https://www.instagram.com/dermgp/" target="_blank"><strong>Sonia Khorana</strong></a>.</p><p>With that in mind, I've asked <strong>Khorana</strong> exactly what to look for when shopping for the best cleansers for mature skin, from the ingredients worth seeking out to the formulas and cleansing habits that could be doing more harm than good. Plus, my edit of the best cleansers for mature skin, no matter what your skin concern.</p><h3 class="article-body__section" id="section-what-types-of-cleansers-are-best-for-mature-skin"><span>What Types of Cleansers Are Best for Mature Skin?</span></h3><p>"As skin matures, it can become drier, more delicate and less resilient, so I generally recommend a gentle, hydrating cleanser that supports rather than strips the skin barrier," says <strong>Khorana</strong>. Cream, milk, balm and gentle gel cleansers can all be good options, depending on your skin type and how dry or sensitive it is. The key is how your skin feels afterwards: "Your skin should feel clean and comfortable, not tight, squeaky or dry," she adds. If you're prone to dryness, a richer cream or balm cleanser may feel particularly comfortable, whilst a gentle gel can work well if you prefer something lighter or have combination skin.</p><h3 class="article-body__section" id="section-what-cleanser-ingredients-are-best-for-mature-skin"><span>What Cleanser Ingredients Are Best for Mature Skin?</span></h3><p>When choosing a cleanser for mature skin, <strong>Khorana</strong> recommends looking for ingredients that help maintain hydration and support the skin barrier. "Look for ingredients that help hydrate and support the skin barrier, such as glycerin, ceramides, squalane, panthenol and <a href="https://www.whowhatwear.com/beauty/skin/best-hyaluronic-acid-serums-uk">hyaluronic acid</a>," she says. There's also no need to seek out a cleanser packed with every skincare active under the sun. "I'm less concerned with having lots of 'active' ingredients in a cleanser—the priority should be effective cleansing without compromising the skin barrier." Given that cleanser is typically only on your skin for a short time, I'd agree—prioritise comfort and barrier support over an impressive-sounding ingredient list.</p><h3 class="article-body__section" id="section-the-best-cleansers-for-mature-skin"><span>The Best Cleansers for Mature Skin</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="5jF4jxtpYmJEDXiPJzFPQD" name="1" alt="A selection of cleansers for mature skin" src="https://cdn.mos.cms.futurecdn.net/5jF4jxtpYmJEDXiPJzFPQD-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><ol start="1"><li><strong>Best Overall:</strong> <a href="https://healf.com/products/romilly-wilde-balm-to-milk-cleanser?variant=50568804270319&amp;selling_plan=9138471151" target="_blank">Romilly Wilde Balm-to-Milk Cleanser, £60</a></li><li><strong>Best Cleansing Balm: </strong><a href="https://www.cultbeauty.co.uk/p/alpha-h-melting-moment-cleansing-balm-90g/13277669/" target="_blank">Alpha-H Melting Moment Cleansing Balm, £40</a></li><li><strong>Best Luxury Cleanser:</strong> <a href="https://www.johnlewis.com/neals-yard-remedies-frankincense-intense-cleansing-melt-100ml/p4891652" target="_blank">Neal's Yard Frankincense Intense Cleansing Melt, £46</a></li><li><strong>Best Exfoliating Cleanser:</strong> <a href="https://www.sephora.co.uk/p/tatcha-the-rice-wash-P1000213726" target="_blank">Tatcha The Rice Wash, £41</a></li><li><strong>Best Gel Cleanser:</strong> <a href="https://www.lookfantastic.com/p/medik8-total-moisture-daily-cleansing-gel-145ml/17899674/" target="_blank">Medik8 Total Moisture Daily Cleanser, £29</a></li></ol><h2 id="1-romilly-wilde-balm-to-milk-cleanser">1. Romilly Wilde Balm-to-Milk Cleanser</h2>        <div class="featured_product_block featured_block_standard" data-id="6f818d76-c327-11f1-953a-cdcc90068e65">            <a href="https://healf.com/products/romilly-wilde-balm-to-milk-cleanser?variant=50568804270319&amp;selling_plan=9138471151" data-model-name="Balm-To-Milk Cleanser" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/yGRTmQFfAd3gD8YvTm5XFQ.png" alt="Balm-To-Milk Cleanser" /><span class='featured__label standard__label'>Best overall</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Romilly Wilde</div>                                        <div class="featured__title">Balm-To-Milk Cleanser</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Squalane, glycerin, ceramides, botanical oils, peptides</p><p><strong>Best for:</strong> Dry, dehydrated skin</p><p><strong>Why we love it:</strong> It's a beautifully nourishing balm-to-milk formula that cleanses without leaving mature skin feeling tight or depleted.</p><p>The newly relaunched Romilly Wilde Balm-to-Milk Cleanser is just the type of product I'd recommend to those whose skin is more on the dry and delicate side. Its rich balm texture melts smoothly over the skin before transforming into a milky emulsion when mixed with water, making it particularly lovely for removing makeup and SPF without any post-cleanse tightness. The formula is designed around Romilly Wilde's new skin-longevity philosophy, with a focus on maintaining healthy, resilient skin rather than simply chasing individual signs of ageing. It's a little more of an investment, but the luxurious texture and comfortable finish make it feel like a genuinely enjoyable part of your routine rather than solely a functional step.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Ideal for dry and delicate skin</li><li class='list-item list-item-pros'>Removes makeup and SPF</li><li class='list-item list-item-pros'>Nourishing, non-stripping formula</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Expensive price point</li><li class='list-item list-item-cons'>Limited retailer availability </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="HwwEp4qxkYSUPWXLfd77x9" name="10" alt="Freelance beauty editor Grace Day holding a bottle of" src="https://cdn.mos.cms.futurecdn.net/HwwEp4qxkYSUPWXLfd77x9-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h2 id="2-alpha-h-melting-moment-cleansing-balm">2. Alpha-H Melting Moment Cleansing Balm</h2>        <div class="featured_product_block featured_block_standard" data-id="6f818e48-c327-11f1-a50e-e1316e162ab5">            <a href="https://www.lookfantastic.com/p/alpha-h-melting-moment-cleansing-balm-90g/13277669/" data-model-name="Melting Moment Cleansing Balm " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9nARTuKCDwXkn76kjYMR4d.webp" alt="Alpha-H Melting Moment Cleansing Balm 90g" /><span class='featured__label standard__label'>Best cleansing balm</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Alpha-H </div>                                        <div class="featured__title">Melting Moment Cleansing Balm </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Grapeseed oil, Australian sandalwood seed oil, wild orange leaf, bisabolol</p><p><strong>Best for:</strong> Dry, normal, and combination skin</p><p><strong>Why we love it:</strong> This silky cleansing balm turns the usually mundane task of removing makeup into a genuinely pampering experience.</p><p>Alpha-H's cult cleansing balm is a brilliant option if you love a traditional balm cleanser but don't want something that leaves a heavy film or gritty particles behind. It melts into the skin beautifully, breaking down makeup, SPF, and the day's accumulated grime before emulsifying with water and rinsing clean. Grapeseed and sandalwood oils give it a nourishing feel, whilst bisabolol means the formula is particularly comforting for skin that can be prone to dryness. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Rich, cushiony texture</li><li class='list-item list-item-pros'>Effectively removes makeup and SPF</li><li class='list-item list-item-pros'>Leaves skin soft rather than squeaky</li><li class='list-item list-item-pros'>Great first cleanse for dry skin</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Fragrance may not suit very sensitive skin</li><li class='list-item list-item-cons'>Can feel too rich for very oily complexions</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="i6RvwUwjuzMXkmjXoeWTo9" name="9" alt="Freelance beauty editor Grace Day holding a tub of alpha H" src="https://cdn.mos.cms.futurecdn.net/i6RvwUwjuzMXkmjXoeWTo9-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h2 id="3-neal-39-s-yard-frankincense-intense-cleansing-melt">3. Neal's Yard Frankincense Intense Cleansing Melt</h2>        <div class="featured_product_block featured_block_standard" data-id="6f818fb0-c327-11f1-9bd1-27d47087973a">            <a href="https://www.johnlewis.com/neals-yard-remedies-frankincense-intense-cleansing-melt-100ml/p4891652" data-model-name="Frankincense Intense Cleansing Melt" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ahA7NfXeMc75486M9PzS87.webp" alt="Neal's Yard Remedies Frankincense Intense™ Cleansing Melt, 100ml" /><span class='featured__label standard__label'>Best luxury cleanser</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Neal's Yard Remedies</div>                                        <div class="featured__title">Frankincense Intense Cleansing Melt</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Frankincense, organic sunflower, sweet almond, refined coconut oils, glycerin</p><p><strong>Best for:</strong> Dry, normal, and mature skin</p><p><strong>Why we love it:</strong> It's a beautifully rich, botanical oil-based cleanser that makes cleansing feel like a small luxury rather than a chore.</p><p>If your ideal cleanser is something that feels nourishing and indulgent, this one is a lovely choice. The rich formula combines frankincense with conditioning oils to leave skin feeling soft, soothed, and comfortable after cleansing. There's also glycerin for a hit of hydration, making it particularly beneficial for mature complexions that are prone to dryness. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Rich, nourishing cream texture</li><li class='list-item list-item-pros'>Contains several emollient and hydrating ingredients</li><li class='list-item list-item-pros'>Certified organic</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Contains essential oils</li><li class='list-item list-item-cons'>May be too rich for oily skin</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="24CJ652MhicxHto5kThB5A" name="3" alt="Freelance beauty editor Grace Day holding a tube of neals yard cleanser" src="https://cdn.mos.cms.futurecdn.net/24CJ652MhicxHto5kThB5A-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h2 id="4-tatcha-the-rice-wash">4. Tatcha The Rice Wash</h2>        <div class="featured_product_block featured_block_standard" data-id="6f819082-c327-11f1-8131-0f110a49bb04">            <a href="https://www.sephora.co.uk/p/tatcha-the-rice-wash-P1000205934" data-model-name="The Rice Wash" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/D4kKeeA6AiJmGLGS34u868.jpg" alt="Tatcha the Rice Wash 120ml" /><span class='featured__label standard__label'>Best exfoliating cleanser</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tatcha</div>                                        <div class="featured__title">The Rice Wash</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Japanese rice powder, hyaluronic acid, red algae, amino acid-based surfactants</p><p><strong>Best for:</strong> Normal, dry, dehydrated, and dull skin</p><p><strong>Why we love it:</strong> This creamy cleanser gives mature, lacklustre skin a subtle smoothing boost without resorting to a harsh scrub.</p><p><a href="https://www.whowhatwear.com/beauty/skin/best-tatcha-products">Tatcha</a>'s The Rice Wash is one of those cleansers that makes your skin feel noticeably softer <em>immediately</em> after rinsing. Japanese rice powder gently smooths the skin's surface, whilst hyaluronic acid and red algae help replenish moisture—ideal if your complexion is looking dull as well as feeling dry. It does foam into a satisfying creamy lather, but its amino-acid-based cleansing system is designed to cleanse without stripping the skin's essential oils, so there's no squeaky-clean tightness.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Gently smooths rough texture</li><li class='list-item list-item-pros'>Hydrating rather than drying</li><li class='list-item list-item-pros'>Leaves skin soft and luminous</li><li class='list-item list-item-pros'>Perfect for dull, dry skin</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Contains fragrance </li><li class='list-item list-item-cons'>Not the best choice for highly reactive skin</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="675DdaHG8KfSVk4KXo6Uw9" name="2" alt="Freelance beauty editor Grace Day holding a tube of" src="https://cdn.mos.cms.futurecdn.net/675DdaHG8KfSVk4KXo6Uw9-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h2 id="5-medik8-total-moisture-daily-cleanser">5. Medik8 Total Moisture Daily Cleanser</h2>        <div class="featured_product_block featured_block_standard" data-id="6f819154-c327-11f1-9f60-f1ba57026a19">            <a href="https://www.lookfantastic.com/p/medik8-total-moisture-daily-cleansing-gel-145ml/17899674/" data-model-name="Total Moisture Daily Cleansing Gel" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/97hb93YiqBTso5Go5pE2NW.webp" alt="Medik8 Total Moisture Daily Cleansing Gel 145ml" /><span class='featured__label standard__label'>Best gel cleanser</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Medik8 </div>                                        <div class="featured__title">Total Moisture Daily Cleansing Gel</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Glycerin, saccharide isomerate, inulin, rice ferment, glycolipids</p><p><strong>Best for:</strong> All skin types</p><p><strong>Why we love it:</strong> It proves that a gel cleanser doesn't have to leave mature skin feeling stripped or tight.</p><p>A great middle ground cleanser if you prefer a fresh gel texture but your skin still needs plenty of hydration. Its gentle cleansing system creates a creamy lather whilst glycerin and saccharide isomerate help attract and retain moisture, so skin feels clean but comfortable afterwards. I particularly like this for mature <em>combination</em> skin, where a rich balm can sometimes feel excessive but a traditional foaming gel can be too drying. It also contains prebiotic inulin—worthwhile if you're concerned about skin barrier support.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Lightweight gel texture</li><li class='list-item list-item-pros'>Gentle, non-stripping cleanse</li><li class='list-item list-item-pros'>Hydrating ingredients help offset dryness</li><li class='list-item list-item-pros'>Good option for combination mature skin</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>May not be rich enough for very dry skin</li><li class='list-item list-item-cons'>Doesn't provide the same makeup-removing power as a balm</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="EX5HLFtr7VVzpDtEjBd5y9" name="5" alt="Freelance beauty editor Grace Day holding a bottle of" src="https://cdn.mos.cms.futurecdn.net/EX5HLFtr7VVzpDtEjBd5y9-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h2 id="6-prequel-gleanser">6. Prequel Gleanser</h2>        <div class="featured_product_block featured_block_standard" data-id="6f8192bc-c327-11f1-aa26-4ff2635ec5ca">            <a href="https://www.spacenk.com/uk/skincare/cleansers/cleanser/gleanser-MUK200065348.html" data-model-name="Gleanser" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LBVmjLRwqYejEiP2GbFJra.jpg" alt="Prequel Gleanser" /><span class='featured__label standard__label'>Best for sensitive skin</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Prequel</div>                                        <div class="featured__title">Gleanser</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> 50% glycerin, inulin, arginine, aloe vera, oat extract</p><p><strong>Best for:</strong> Sensitive, dry, dehydrated, and easily irritated skin</p><p><strong>Why we love it:</strong> It's an impressively simple, hydration-first cleanser for anyone whose skin reacts to almost everything.</p><p>Prequel's Gleanser has earned a cult following for good reason: the formula puts hydration front and centre, with a <em>huge</em> 50% glycerin content alongside inulin, arginine, aloe, and oat extract. It's designed to cleanse without disrupting the skin's natural moisture barrier or pH, whilst its fragrance-free, hypoallergenic and allergy-tested formula makes it reliable for sensitive complexions. Despite being a gel cleanser that creates a fine lather, I find it doesn't leave that squeaky-clean sensation that can be especially uncomfortable on mature skin. At £20 for a supersized 400ml bottle, it's also one of the best-value options on this list.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Extremely hydrating</li><li class='list-item list-item-pros'>Fragrance-free</li><li class='list-item list-item-pros'>Suitable for sensitive and easily sensitised skin</li><li class='list-item list-item-pros'>Reasonable price point for product size</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Less luxurious than some of the other options</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="ajTihL4e7Auwtw2v3ztN3A" name="6" alt="Freelance beauty editor Grace Day holding a bottle of prequel cleanser" src="https://cdn.mos.cms.futurecdn.net/ajTihL4e7Auwtw2v3ztN3A-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h2 id="7-zelens-glacier-foam-renewing-cleanser">7. Zelens Glacier Foam Renewing Cleanser </h2>        <div class="featured_product_block featured_block_standard" data-id="6f81938e-c327-11f1-a17a-37b36afcf340">            <a href="https://www.lookfantastic.com/p/zelens-glacier-foam-renewing-cleanser-150ml/13050648/" data-model-name="Glacier Foam Renewing Cleanser" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Q3KFCpvt4UddwRXh7BYWfa.webp" alt="Zelens Glacier Foam Renewing Cleanser 150ml" /><span class='featured__label standard__label'>Best foaming cleanser</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Zelens</div>                                        <div class="featured__title">Glacier Foam Renewing Cleanser</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Succinic acid, tartaric acid, pumpkin enzymes, aloe vera, fermented botanicals</p><p><strong>Best for:</strong> Normal, combination, oily, and dull mature skin</p><p><strong>Why we love it:</strong> It's a foaming cleanser with enough skin-smoothing action to revive dull mature skin <em>without</em> relying on an overly harsh cleanse.</p><p>Foaming cleansers don't always have the best reputation when it comes to mature skin, but this one is a little different. It combines a cleansing base with succinic acid, fruit-derived AHAs, and pumpkin enzymes to gently exfoliate as it removes excess oil, makeup, and environmental pollutants. This combination makes it particularly suited to mature skin that is also prone to congestion, dullness, or uneven texture (although I'd be more cautious if your skin is very dry or sensitive). If you're someone who enjoys a foaming cleanser, this is a low-risk option that gives you the sensory experience without any unwanted side effects.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Satisfying foaming texture</li><li class='list-item list-item-pros'>Gently exfoliates as it cleanses</li><li class='list-item list-item-pros'>Good for dull or congested skin</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Not the best choice for very dry or sensitive skin</li><li class='list-item list-item-cons'>Contains multiple exfoliating ingredients</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="eGsXZD4bGDPQ5a3xXewFw9" name="4" alt="Freelance beauty editor Grace Day holding a bottle of zelens cleanser" src="https://cdn.mos.cms.futurecdn.net/eGsXZD4bGDPQ5a3xXewFw9-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h2 id="8-sachi-skin-saffron-luminous-cleanser">8. Sachi Skin Saffron Luminous Cleanser </h2>        <div class="featured_product_block featured_block_standard" data-id="6f819460-c327-11f1-bfad-c7dfb0684a91">            <a href="https://sachiskin.com/products/saffron-luminous-cleanser" data-model-name="Saffron Luminous Cleanser" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/MttfqQ3HWkA9HgDsFcBvZa.jpg" alt="Saffron Luminous Cleanser - 120ml" /><span class='featured__label standard__label'>Best brightening cleanser</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sachi Skin</div>                                        <div class="featured__title">Saffron Luminous Cleanser</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Saffron, turmeric, pomegranate, lactic acid, 15% glycerin</p><p><strong>Best for:</strong> Dull, combination, and blemish-prone mature skin</p><p><strong>Why we love it:</strong> This is a clever gel cleanser that combines gentle exfoliation with serious hydration to bring some luminosity back to lacklustre skin.</p><p>Sachi Skin's Saffron Luminous Cleanser is ideal if your definition of mature skin care also includes tackling dullness and uneven texture. The refreshing gel formula contains saffron, turmeric and pomegranate extracts alongside lactic acid for gentle surface exfoliation, whilst an impressive 15% glycerin complex helps keep skin hydrated as you cleanse. The result is a cleanser that feels fresh and clarifying without the stripped sensation you might expect. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Combines hydration and gentle exfoliation</li><li class='list-item list-item-pros'>Helps brighten dull-looking skin</li><li class='list-item list-item-pros'>Good for mature skin prone to congestion</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Contains lactic acid, so may be too active for very sensitive skin</li><li class='list-item list-item-cons'>Not suitable around the eye area</li><li class='list-item list-item-cons'>Only available online</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="NCPULw6Lc38bLU6MRWsj4A" name="8" alt="Freelance beauty editor Grace Day holding a tube of" src="https://cdn.mos.cms.futurecdn.net/NCPULw6Lc38bLU6MRWsj4A-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h2 id="9-cerave-hydrating-micellar-water">9. Cerave Hydrating Micellar Water</h2>        <div class="featured_product_block featured_block_standard" data-id="6f8195c8-c327-11f1-ac05-7d31947d4a4c">            <a href="https://www.boots.com/cerave-hydrating-micellar-water-removes-makeup-with-24h-hydration-with-hyaluronic-acid-400-ml-10385885" data-model-name="Hydrating Micellar Water " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/neAWofjiQyQDGLqUR69Zua.webp" alt="Cerave Hydrating Micellar Water Removes Makeup With 24h Hydration With Hyaluronic Acid 400 Ml" /><span class='featured__label standard__label'>Best makeup remover</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cerave</div>                                        <div class="featured__title">Hydrating Micellar Water </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Ceramides, hyaluronic acid, glycerin, niacinamide</p><p><strong>Best for:</strong> All skin types, particularly dry and sensitive mature skin</p><p><strong>Why we love it:</strong> It's an affordable, barrier-supporting micellar water that makes removing makeup and SPF refreshingly straightforward.</p><p>While I wouldn't rely on it for anything more than makeup removal, this is a particularly useful addition to a mature-skin cleansing routine because it removes makeup without risking any compromise on hydration. The fragrance-free, no-rinse formula contains three essential ceramides alongside hyaluronic acid, glycerin and niacinamide to help support the skin barrier whilst cleansing. Again, I'd follow it up with a thorough double cleanse rather than relying on micellar water alone every evening, particularly if you've worn a full face of makeup or SPF, but it's excellent for loosening everything before you do so. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Fragrance-free</li><li class='list-item list-item-pros'>Contains three essential ceramides</li><li class='list-item list-item-pros'>Removes face and eye makeup</li><li class='list-item list-item-pros'>Affordable and widely available</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Best followed by a double cleanse</li><li class='list-item list-item-cons'>Requires a cotton pad, which some people prefer to avoid</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="5CN2ta2hQEFGzmHjCNFH5A" name="7" alt="Freelance beauty editor Grace Day holding a bottle of" src="https://cdn.mos.cms.futurecdn.net/5CN2ta2hQEFGzmHjCNFH5A-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-what-cleansers-should-be-avoided"><span>What Cleansers Should Be Avoided?</span></h3><p>Rather than ruling out an entire category of cleanser, <strong>Khorana</strong> says to pay attention to how a formula leaves your skin feeling. "I'd be cautious with anything that leaves the skin feeling stripped or tight," she says. That includes very foaming cleansers, harsh surfactants, abrasive scrubs and heavily fragranced formulas, particularly if your skin is already dry or sensitive. And don't be fooled by that satisfying squeaky-clean feeling. "That sensation can actually be a sign that you've removed too much of the skin's natural oils," she explains. If your face feels tight immediately after cleansing, it's probably a sign to switch to something gentler.</p><h3 class="article-body__section" id="section-how-to-cleanse-mature-skin"><span>How to Cleanse Mature Skin</span></h3><p>When it comes to cleansing mature skin, technique matters just as much as the formula. "Keep it simple and gentle," advises <strong>Khorana</strong>. Use lukewarm rather than hot water, massage your cleanser over your skin using your fingertips, and avoid aggressive rubbing or scrubbing. In the evening, double cleansing can be useful if you're wearing makeup or SPF—start with an oil or balm cleanser before following with a gentle second cleanse. And don't assume you need a full cleanse every morning. "In the morning, you may not need a full cleanse if your skin is very dry—a gentle rinse with lukewarm water can be enough."</p><h3 class="article-body__section" id="section-how-we-tested"><span>How We Tested</span></h3><p>I’ve personally used and assessed these cleansers, considering their textures, how effectively they remove makeup and SPF, how easily they rinse away, and how skin feels afterwards. As I don’t have mature skin myself, I assessed their suitability for mature complexions alongside <strong>dermatologist Sonia Khorana’s</strong> advice, especially regarding hydration, barrier support, and potentially irritating ingredients. I also considered each product’s claims, key ingredients, skin type suitability, value, and overall user experience.</p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/skin/best-cleansers-for-mature-skin</link>
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                            <![CDATA[ From £15 to £60. ]]>
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                                                                        <pubDate>Sun, 25 Oct 2026 07:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 26 Oct 2026 11:28:57 +0000</updated>
                                                                                                                                            <category><![CDATA[Skin]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Day ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ &lt;p&gt;Grace Day is a beauty editor and content creator. She has over 10 years of beauty-industry experience, spanning editorial, retail, and e-commerce, which gives her a unique understanding into how people shop for their beauty routines. &lt;/p&gt;&lt;p&gt;While studying for a history degree (specialising in the history of beauty) and working as a beauty adviser in department stores, Grace started writing her own beauty blog in order to share the products she discovered while dealing with acne. After graduating, she moved to Beauty Bay as beauty editor and content manager. Grace is currently a beauty contributor to Who What Wear. She has also written for Hypebae and PopSugar and works as a brand consultant and copywriter. &lt;/p&gt;&lt;p&gt;Grace is a licensed aesthetician and offers virtual skincare consultations for those looking for support in finding a new skincare routine. She also creates daily original content on Instagram and TikTok, where she loves sharing her skincare advice and product recommendations, and regularly works with leading beauty brands. &lt;/p&gt;&lt;p&gt;Grace currently lives in Manchester with her partner and two chihuahuas. When she&#039;s not writing or testing the latest skincare launch, Grace can be found exploring the city&#039;s newest restaurants or reading in a coffee shop.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[the best cleansers for mature skin]]></media:description>                                                            <media:text><![CDATA[the best cleansers for mature skin]]></media:text>
                                <media:title type="plain"><![CDATA[the best cleansers for mature skin]]></media:title>
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                                <p>There are few <a href="https://www.whowhatwear.com/uk/beauty/skin">skincare</a> steps more important than <a href="https://www.whowhatwear.com/uk/best-face-washes">cleansing</a>, but as our skin changes with age, the cleanser we reach for probably should, too. If your once-reliable face wash has suddenly started leaving your skin feeling tight, dry, or a little uncomfortable, it may not be your imagination. <a href="https://www.whowhatwear.com/beauty/skin/best-skincare-routine-for-50s">Mature skin</a> can become drier and more delicate over time, meaning that a cleanser that once worked perfectly may no longer be the best fit.<br /><br />The good news? Finding the best cleanser for mature skin doesn't mean you need to overhaul your entire routine. In fact, the best formulas tend to be surprisingly simple, focusing on gently removing <a href="https://www.whowhatwear.com/beauty/makeup/best-makeup-for-mature-skin">makeup</a>, <a href="https://www.whowhatwear.com/beauty/skin/best-spf-for-mature-skin">SPF</a>, excess oil and daily grime without disrupting the skin barrier. Creams, balms, milks and gentle gels can all have a place, depending on your skin type and personal preference.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="kpx8efTnxmKXbTkqAU3Hg9" name="11" alt="@traceellisross wearing a pink dress, with glowing skin" src="https://cdn.mos.cms.futurecdn.net/kpx8efTnxmKXbTkqAU3Hg9-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DbQ3zTtmscH/?img_index=3" target="_blank">@traceellisross</a>)</span></figcaption></figure><p>And whilst we're often tempted by cleansers promising exfoliation, brightening, or a whole host of active <a href="https://www.whowhatwear.com/best-skincare-ingredients">ingredients</a>, cleansing is one step where less can often be more. "The priority should be effective cleansing without compromising the skin barrier," says <strong>dermatologist </strong><a href="https://www.instagram.com/dermgp/" target="_blank"><strong>Sonia Khorana</strong></a>.</p><p>With that in mind, I've asked <strong>Khorana</strong> exactly what to look for when shopping for the best cleansers for mature skin, from the ingredients worth seeking out to the formulas and cleansing habits that could be doing more harm than good. Plus, my edit of the best cleansers for mature skin, no matter what your skin concern.</p><h3 class="article-body__section" id="section-what-types-of-cleansers-are-best-for-mature-skin"><span>What Types of Cleansers Are Best for Mature Skin?</span></h3><p>"As skin matures, it can become drier, more delicate and less resilient, so I generally recommend a gentle, hydrating cleanser that supports rather than strips the skin barrier," says <strong>Khorana</strong>. Cream, milk, balm and gentle gel cleansers can all be good options, depending on your skin type and how dry or sensitive it is. The key is how your skin feels afterwards: "Your skin should feel clean and comfortable, not tight, squeaky or dry," she adds. If you're prone to dryness, a richer cream or balm cleanser may feel particularly comfortable, whilst a gentle gel can work well if you prefer something lighter or have combination skin.</p><h3 class="article-body__section" id="section-what-cleanser-ingredients-are-best-for-mature-skin"><span>What Cleanser Ingredients Are Best for Mature Skin?</span></h3><p>When choosing a cleanser for mature skin, <strong>Khorana</strong> recommends looking for ingredients that help maintain hydration and support the skin barrier. "Look for ingredients that help hydrate and support the skin barrier, such as glycerin, ceramides, squalane, panthenol and <a href="https://www.whowhatwear.com/beauty/skin/best-hyaluronic-acid-serums-uk">hyaluronic acid</a>," she says. There's also no need to seek out a cleanser packed with every skincare active under the sun. "I'm less concerned with having lots of 'active' ingredients in a cleanser—the priority should be effective cleansing without compromising the skin barrier." Given that cleanser is typically only on your skin for a short time, I'd agree—prioritise comfort and barrier support over an impressive-sounding ingredient list.</p><h3 class="article-body__section" id="section-the-best-cleansers-for-mature-skin"><span>The Best Cleansers for Mature Skin</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="5jF4jxtpYmJEDXiPJzFPQD" name="1" alt="A selection of cleansers for mature skin" src="https://cdn.mos.cms.futurecdn.net/5jF4jxtpYmJEDXiPJzFPQD-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><ol start="1"><li><strong>Best Overall:</strong> <a href="https://healf.com/products/romilly-wilde-balm-to-milk-cleanser?variant=50568804270319&amp;selling_plan=9138471151" target="_blank">Romilly Wilde Balm-to-Milk Cleanser, £60</a></li><li><strong>Best Cleansing Balm: </strong><a href="https://www.cultbeauty.co.uk/p/alpha-h-melting-moment-cleansing-balm-90g/13277669/" target="_blank">Alpha-H Melting Moment Cleansing Balm, £40</a></li><li><strong>Best Luxury Cleanser:</strong> <a href="https://www.johnlewis.com/neals-yard-remedies-frankincense-intense-cleansing-melt-100ml/p4891652" target="_blank">Neal's Yard Frankincense Intense Cleansing Melt, £46</a></li><li><strong>Best Exfoliating Cleanser:</strong> <a href="https://www.sephora.co.uk/p/tatcha-the-rice-wash-P1000213726" target="_blank">Tatcha The Rice Wash, £41</a></li><li><strong>Best Gel Cleanser:</strong> <a href="https://www.lookfantastic.com/p/medik8-total-moisture-daily-cleansing-gel-145ml/17899674/" target="_blank">Medik8 Total Moisture Daily Cleanser, £29</a></li></ol><h2 id="1-romilly-wilde-balm-to-milk-cleanser">1. Romilly Wilde Balm-to-Milk Cleanser</h2>        <div class="featured_product_block featured_block_standard" data-id="6f818d76-c327-11f1-953a-cdcc90068e65">            <a href="https://healf.com/products/romilly-wilde-balm-to-milk-cleanser?variant=50568804270319&amp;selling_plan=9138471151" data-model-name="Balm-To-Milk Cleanser" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/yGRTmQFfAd3gD8YvTm5XFQ.png" alt="Balm-To-Milk Cleanser" /><span class='featured__label standard__label'>Best overall</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Romilly Wilde</div>                                        <div class="featured__title">Balm-To-Milk Cleanser</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Squalane, glycerin, ceramides, botanical oils, peptides</p><p><strong>Best for:</strong> Dry, dehydrated skin</p><p><strong>Why we love it:</strong> It's a beautifully nourishing balm-to-milk formula that cleanses without leaving mature skin feeling tight or depleted.</p><p>The newly relaunched Romilly Wilde Balm-to-Milk Cleanser is just the type of product I'd recommend to those whose skin is more on the dry and delicate side. Its rich balm texture melts smoothly over the skin before transforming into a milky emulsion when mixed with water, making it particularly lovely for removing makeup and SPF without any post-cleanse tightness. The formula is designed around Romilly Wilde's new skin-longevity philosophy, with a focus on maintaining healthy, resilient skin rather than simply chasing individual signs of ageing. It's a little more of an investment, but the luxurious texture and comfortable finish make it feel like a genuinely enjoyable part of your routine rather than solely a functional step.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Ideal for dry and delicate skin</li><li class='list-item list-item-pros'>Removes makeup and SPF</li><li class='list-item list-item-pros'>Nourishing, non-stripping formula</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Expensive price point</li><li class='list-item list-item-cons'>Limited retailer availability </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="HwwEp4qxkYSUPWXLfd77x9" name="10" alt="Freelance beauty editor Grace Day holding a bottle of" src="https://cdn.mos.cms.futurecdn.net/HwwEp4qxkYSUPWXLfd77x9-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h2 id="2-alpha-h-melting-moment-cleansing-balm">2. Alpha-H Melting Moment Cleansing Balm</h2>        <div class="featured_product_block featured_block_standard" data-id="6f818e48-c327-11f1-a50e-e1316e162ab5">            <a href="https://www.lookfantastic.com/p/alpha-h-melting-moment-cleansing-balm-90g/13277669/" data-model-name="Melting Moment Cleansing Balm " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9nARTuKCDwXkn76kjYMR4d.webp" alt="Alpha-H Melting Moment Cleansing Balm 90g" /><span class='featured__label standard__label'>Best cleansing balm</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Alpha-H </div>                                        <div class="featured__title">Melting Moment Cleansing Balm </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Grapeseed oil, Australian sandalwood seed oil, wild orange leaf, bisabolol</p><p><strong>Best for:</strong> Dry, normal, and combination skin</p><p><strong>Why we love it:</strong> This silky cleansing balm turns the usually mundane task of removing makeup into a genuinely pampering experience.</p><p>Alpha-H's cult cleansing balm is a brilliant option if you love a traditional balm cleanser but don't want something that leaves a heavy film or gritty particles behind. It melts into the skin beautifully, breaking down makeup, SPF, and the day's accumulated grime before emulsifying with water and rinsing clean. Grapeseed and sandalwood oils give it a nourishing feel, whilst bisabolol means the formula is particularly comforting for skin that can be prone to dryness. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Rich, cushiony texture</li><li class='list-item list-item-pros'>Effectively removes makeup and SPF</li><li class='list-item list-item-pros'>Leaves skin soft rather than squeaky</li><li class='list-item list-item-pros'>Great first cleanse for dry skin</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Fragrance may not suit very sensitive skin</li><li class='list-item list-item-cons'>Can feel too rich for very oily complexions</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="i6RvwUwjuzMXkmjXoeWTo9" name="9" alt="Freelance beauty editor Grace Day holding a tub of alpha H" src="https://cdn.mos.cms.futurecdn.net/i6RvwUwjuzMXkmjXoeWTo9-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h2 id="3-neal-39-s-yard-frankincense-intense-cleansing-melt">3. Neal's Yard Frankincense Intense Cleansing Melt</h2>        <div class="featured_product_block featured_block_standard" data-id="6f818fb0-c327-11f1-9bd1-27d47087973a">            <a href="https://www.johnlewis.com/neals-yard-remedies-frankincense-intense-cleansing-melt-100ml/p4891652" data-model-name="Frankincense Intense Cleansing Melt" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ahA7NfXeMc75486M9PzS87.webp" alt="Neal's Yard Remedies Frankincense Intense™ Cleansing Melt, 100ml" /><span class='featured__label standard__label'>Best luxury cleanser</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Neal's Yard Remedies</div>                                        <div class="featured__title">Frankincense Intense Cleansing Melt</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Frankincense, organic sunflower, sweet almond, refined coconut oils, glycerin</p><p><strong>Best for:</strong> Dry, normal, and mature skin</p><p><strong>Why we love it:</strong> It's a beautifully rich, botanical oil-based cleanser that makes cleansing feel like a small luxury rather than a chore.</p><p>If your ideal cleanser is something that feels nourishing and indulgent, this one is a lovely choice. The rich formula combines frankincense with conditioning oils to leave skin feeling soft, soothed, and comfortable after cleansing. There's also glycerin for a hit of hydration, making it particularly beneficial for mature complexions that are prone to dryness. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Rich, nourishing cream texture</li><li class='list-item list-item-pros'>Contains several emollient and hydrating ingredients</li><li class='list-item list-item-pros'>Certified organic</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Contains essential oils</li><li class='list-item list-item-cons'>May be too rich for oily skin</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="24CJ652MhicxHto5kThB5A" name="3" alt="Freelance beauty editor Grace Day holding a tube of neals yard cleanser" src="https://cdn.mos.cms.futurecdn.net/24CJ652MhicxHto5kThB5A-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h2 id="4-tatcha-the-rice-wash">4. Tatcha The Rice Wash</h2>        <div class="featured_product_block featured_block_standard" data-id="6f819082-c327-11f1-8131-0f110a49bb04">            <a href="https://www.sephora.co.uk/p/tatcha-the-rice-wash-P1000205934" data-model-name="The Rice Wash" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/D4kKeeA6AiJmGLGS34u868.jpg" alt="Tatcha the Rice Wash 120ml" /><span class='featured__label standard__label'>Best exfoliating cleanser</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tatcha</div>                                        <div class="featured__title">The Rice Wash</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Japanese rice powder, hyaluronic acid, red algae, amino acid-based surfactants</p><p><strong>Best for:</strong> Normal, dry, dehydrated, and dull skin</p><p><strong>Why we love it:</strong> This creamy cleanser gives mature, lacklustre skin a subtle smoothing boost without resorting to a harsh scrub.</p><p><a href="https://www.whowhatwear.com/beauty/skin/best-tatcha-products">Tatcha</a>'s The Rice Wash is one of those cleansers that makes your skin feel noticeably softer <em>immediately</em> after rinsing. Japanese rice powder gently smooths the skin's surface, whilst hyaluronic acid and red algae help replenish moisture—ideal if your complexion is looking dull as well as feeling dry. It does foam into a satisfying creamy lather, but its amino-acid-based cleansing system is designed to cleanse without stripping the skin's essential oils, so there's no squeaky-clean tightness.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Gently smooths rough texture</li><li class='list-item list-item-pros'>Hydrating rather than drying</li><li class='list-item list-item-pros'>Leaves skin soft and luminous</li><li class='list-item list-item-pros'>Perfect for dull, dry skin</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Contains fragrance </li><li class='list-item list-item-cons'>Not the best choice for highly reactive skin</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="675DdaHG8KfSVk4KXo6Uw9" name="2" alt="Freelance beauty editor Grace Day holding a tube of" src="https://cdn.mos.cms.futurecdn.net/675DdaHG8KfSVk4KXo6Uw9-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h2 id="5-medik8-total-moisture-daily-cleanser">5. Medik8 Total Moisture Daily Cleanser</h2>        <div class="featured_product_block featured_block_standard" data-id="6f819154-c327-11f1-9f60-f1ba57026a19">            <a href="https://www.lookfantastic.com/p/medik8-total-moisture-daily-cleansing-gel-145ml/17899674/" data-model-name="Total Moisture Daily Cleansing Gel" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/97hb93YiqBTso5Go5pE2NW.webp" alt="Medik8 Total Moisture Daily Cleansing Gel 145ml" /><span class='featured__label standard__label'>Best gel cleanser</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Medik8 </div>                                        <div class="featured__title">Total Moisture Daily Cleansing Gel</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Glycerin, saccharide isomerate, inulin, rice ferment, glycolipids</p><p><strong>Best for:</strong> All skin types</p><p><strong>Why we love it:</strong> It proves that a gel cleanser doesn't have to leave mature skin feeling stripped or tight.</p><p>A great middle ground cleanser if you prefer a fresh gel texture but your skin still needs plenty of hydration. Its gentle cleansing system creates a creamy lather whilst glycerin and saccharide isomerate help attract and retain moisture, so skin feels clean but comfortable afterwards. I particularly like this for mature <em>combination</em> skin, where a rich balm can sometimes feel excessive but a traditional foaming gel can be too drying. It also contains prebiotic inulin—worthwhile if you're concerned about skin barrier support.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Lightweight gel texture</li><li class='list-item list-item-pros'>Gentle, non-stripping cleanse</li><li class='list-item list-item-pros'>Hydrating ingredients help offset dryness</li><li class='list-item list-item-pros'>Good option for combination mature skin</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>May not be rich enough for very dry skin</li><li class='list-item list-item-cons'>Doesn't provide the same makeup-removing power as a balm</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="EX5HLFtr7VVzpDtEjBd5y9" name="5" alt="Freelance beauty editor Grace Day holding a bottle of" src="https://cdn.mos.cms.futurecdn.net/EX5HLFtr7VVzpDtEjBd5y9-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h2 id="6-prequel-gleanser">6. Prequel Gleanser</h2>        <div class="featured_product_block featured_block_standard" data-id="6f8192bc-c327-11f1-aa26-4ff2635ec5ca">            <a href="https://www.spacenk.com/uk/skincare/cleansers/cleanser/gleanser-MUK200065348.html" data-model-name="Gleanser" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LBVmjLRwqYejEiP2GbFJra.jpg" alt="Prequel Gleanser" /><span class='featured__label standard__label'>Best for sensitive skin</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Prequel</div>                                        <div class="featured__title">Gleanser</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> 50% glycerin, inulin, arginine, aloe vera, oat extract</p><p><strong>Best for:</strong> Sensitive, dry, dehydrated, and easily irritated skin</p><p><strong>Why we love it:</strong> It's an impressively simple, hydration-first cleanser for anyone whose skin reacts to almost everything.</p><p>Prequel's Gleanser has earned a cult following for good reason: the formula puts hydration front and centre, with a <em>huge</em> 50% glycerin content alongside inulin, arginine, aloe, and oat extract. It's designed to cleanse without disrupting the skin's natural moisture barrier or pH, whilst its fragrance-free, hypoallergenic and allergy-tested formula makes it reliable for sensitive complexions. Despite being a gel cleanser that creates a fine lather, I find it doesn't leave that squeaky-clean sensation that can be especially uncomfortable on mature skin. At £20 for a supersized 400ml bottle, it's also one of the best-value options on this list.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Extremely hydrating</li><li class='list-item list-item-pros'>Fragrance-free</li><li class='list-item list-item-pros'>Suitable for sensitive and easily sensitised skin</li><li class='list-item list-item-pros'>Reasonable price point for product size</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Less luxurious than some of the other options</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="ajTihL4e7Auwtw2v3ztN3A" name="6" alt="Freelance beauty editor Grace Day holding a bottle of prequel cleanser" src="https://cdn.mos.cms.futurecdn.net/ajTihL4e7Auwtw2v3ztN3A-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h2 id="7-zelens-glacier-foam-renewing-cleanser">7. Zelens Glacier Foam Renewing Cleanser </h2>        <div class="featured_product_block featured_block_standard" data-id="6f81938e-c327-11f1-a17a-37b36afcf340">            <a href="https://www.lookfantastic.com/p/zelens-glacier-foam-renewing-cleanser-150ml/13050648/" data-model-name="Glacier Foam Renewing Cleanser" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Q3KFCpvt4UddwRXh7BYWfa.webp" alt="Zelens Glacier Foam Renewing Cleanser 150ml" /><span class='featured__label standard__label'>Best foaming cleanser</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Zelens</div>                                        <div class="featured__title">Glacier Foam Renewing Cleanser</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Succinic acid, tartaric acid, pumpkin enzymes, aloe vera, fermented botanicals</p><p><strong>Best for:</strong> Normal, combination, oily, and dull mature skin</p><p><strong>Why we love it:</strong> It's a foaming cleanser with enough skin-smoothing action to revive dull mature skin <em>without</em> relying on an overly harsh cleanse.</p><p>Foaming cleansers don't always have the best reputation when it comes to mature skin, but this one is a little different. It combines a cleansing base with succinic acid, fruit-derived AHAs, and pumpkin enzymes to gently exfoliate as it removes excess oil, makeup, and environmental pollutants. This combination makes it particularly suited to mature skin that is also prone to congestion, dullness, or uneven texture (although I'd be more cautious if your skin is very dry or sensitive). If you're someone who enjoys a foaming cleanser, this is a low-risk option that gives you the sensory experience without any unwanted side effects.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Satisfying foaming texture</li><li class='list-item list-item-pros'>Gently exfoliates as it cleanses</li><li class='list-item list-item-pros'>Good for dull or congested skin</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Not the best choice for very dry or sensitive skin</li><li class='list-item list-item-cons'>Contains multiple exfoliating ingredients</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="eGsXZD4bGDPQ5a3xXewFw9" name="4" alt="Freelance beauty editor Grace Day holding a bottle of zelens cleanser" src="https://cdn.mos.cms.futurecdn.net/eGsXZD4bGDPQ5a3xXewFw9-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h2 id="8-sachi-skin-saffron-luminous-cleanser">8. Sachi Skin Saffron Luminous Cleanser </h2>        <div class="featured_product_block featured_block_standard" data-id="6f819460-c327-11f1-bfad-c7dfb0684a91">            <a href="https://sachiskin.com/products/saffron-luminous-cleanser" data-model-name="Saffron Luminous Cleanser" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/MttfqQ3HWkA9HgDsFcBvZa.jpg" alt="Saffron Luminous Cleanser - 120ml" /><span class='featured__label standard__label'>Best brightening cleanser</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sachi Skin</div>                                        <div class="featured__title">Saffron Luminous Cleanser</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Saffron, turmeric, pomegranate, lactic acid, 15% glycerin</p><p><strong>Best for:</strong> Dull, combination, and blemish-prone mature skin</p><p><strong>Why we love it:</strong> This is a clever gel cleanser that combines gentle exfoliation with serious hydration to bring some luminosity back to lacklustre skin.</p><p>Sachi Skin's Saffron Luminous Cleanser is ideal if your definition of mature skin care also includes tackling dullness and uneven texture. The refreshing gel formula contains saffron, turmeric and pomegranate extracts alongside lactic acid for gentle surface exfoliation, whilst an impressive 15% glycerin complex helps keep skin hydrated as you cleanse. The result is a cleanser that feels fresh and clarifying without the stripped sensation you might expect. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Combines hydration and gentle exfoliation</li><li class='list-item list-item-pros'>Helps brighten dull-looking skin</li><li class='list-item list-item-pros'>Good for mature skin prone to congestion</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Contains lactic acid, so may be too active for very sensitive skin</li><li class='list-item list-item-cons'>Not suitable around the eye area</li><li class='list-item list-item-cons'>Only available online</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="NCPULw6Lc38bLU6MRWsj4A" name="8" alt="Freelance beauty editor Grace Day holding a tube of" src="https://cdn.mos.cms.futurecdn.net/NCPULw6Lc38bLU6MRWsj4A-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h2 id="9-cerave-hydrating-micellar-water">9. Cerave Hydrating Micellar Water</h2>        <div class="featured_product_block featured_block_standard" data-id="6f8195c8-c327-11f1-ac05-7d31947d4a4c">            <a href="https://www.boots.com/cerave-hydrating-micellar-water-removes-makeup-with-24h-hydration-with-hyaluronic-acid-400-ml-10385885" data-model-name="Hydrating Micellar Water " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/neAWofjiQyQDGLqUR69Zua.webp" alt="Cerave Hydrating Micellar Water Removes Makeup With 24h Hydration With Hyaluronic Acid 400 Ml" /><span class='featured__label standard__label'>Best makeup remover</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cerave</div>                                        <div class="featured__title">Hydrating Micellar Water </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Ceramides, hyaluronic acid, glycerin, niacinamide</p><p><strong>Best for:</strong> All skin types, particularly dry and sensitive mature skin</p><p><strong>Why we love it:</strong> It's an affordable, barrier-supporting micellar water that makes removing makeup and SPF refreshingly straightforward.</p><p>While I wouldn't rely on it for anything more than makeup removal, this is a particularly useful addition to a mature-skin cleansing routine because it removes makeup without risking any compromise on hydration. The fragrance-free, no-rinse formula contains three essential ceramides alongside hyaluronic acid, glycerin and niacinamide to help support the skin barrier whilst cleansing. Again, I'd follow it up with a thorough double cleanse rather than relying on micellar water alone every evening, particularly if you've worn a full face of makeup or SPF, but it's excellent for loosening everything before you do so. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Fragrance-free</li><li class='list-item list-item-pros'>Contains three essential ceramides</li><li class='list-item list-item-pros'>Removes face and eye makeup</li><li class='list-item list-item-pros'>Affordable and widely available</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Best followed by a double cleanse</li><li class='list-item list-item-cons'>Requires a cotton pad, which some people prefer to avoid</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="5CN2ta2hQEFGzmHjCNFH5A" name="7" alt="Freelance beauty editor Grace Day holding a bottle of" src="https://cdn.mos.cms.futurecdn.net/5CN2ta2hQEFGzmHjCNFH5A-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-what-cleansers-should-be-avoided"><span>What Cleansers Should Be Avoided?</span></h3><p>Rather than ruling out an entire category of cleanser, <strong>Khorana</strong> says to pay attention to how a formula leaves your skin feeling. "I'd be cautious with anything that leaves the skin feeling stripped or tight," she says. That includes very foaming cleansers, harsh surfactants, abrasive scrubs and heavily fragranced formulas, particularly if your skin is already dry or sensitive. And don't be fooled by that satisfying squeaky-clean feeling. "That sensation can actually be a sign that you've removed too much of the skin's natural oils," she explains. If your face feels tight immediately after cleansing, it's probably a sign to switch to something gentler.</p><h3 class="article-body__section" id="section-how-to-cleanse-mature-skin"><span>How to Cleanse Mature Skin</span></h3><p>When it comes to cleansing mature skin, technique matters just as much as the formula. "Keep it simple and gentle," advises <strong>Khorana</strong>. Use lukewarm rather than hot water, massage your cleanser over your skin using your fingertips, and avoid aggressive rubbing or scrubbing. In the evening, double cleansing can be useful if you're wearing makeup or SPF—start with an oil or balm cleanser before following with a gentle second cleanse. And don't assume you need a full cleanse every morning. "In the morning, you may not need a full cleanse if your skin is very dry—a gentle rinse with lukewarm water can be enough."</p><h3 class="article-body__section" id="section-how-we-tested"><span>How We Tested</span></h3><p>I’ve personally used and assessed these cleansers, considering their textures, how effectively they remove makeup and SPF, how easily they rinse away, and how skin feels afterwards. As I don’t have mature skin myself, I assessed their suitability for mature complexions alongside <strong>dermatologist Sonia Khorana’s</strong> advice, especially regarding hydration, barrier support, and potentially irritating ingredients. I also considered each product’s claims, key ingredients, skin type suitability, value, and overall user experience.</p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ A Makeup Artist Agrees: These Are the 6 Coolest Ways to Wear Blush This Winter ]]></title>
                                                                                                <dc:content><![CDATA[ <p>This summer, <a href="https://www.whowhatwear.com/best-blushers">blush</a> was all the rage. In fact, blush has been one of the biggest <a href="https://www.whowhatwear.com/beauty/makeup/makeup-trends-2026-uk">makeup trends</a> of the year, and many of us have been adopting the "more is more" approach. As a keen blush enthusiast and ever-curious beauty editor, I was intrigued to see whether we'd be reaching for the blusher this winter, too. So I reached out to <a href="https://www.instagram.com/berniciaboateng/" target="_blank"><strong>Bernicia Boateng</strong></a><strong>, leading makeup artist and </strong><a href="https://www.esteelauder.co.uk/" target="_blank"><strong>Estée Lauder</strong></a><strong> partner</strong>, for her expert opinion. </p><p>"I think blush has become such an essential part of everyone's makeup routine that it's no longer just a seasonal trend," <strong>Boateng</strong> tells me. "We've moved away from blush being something that simply adds a little colour to the cheeks. It's now a way to bring dimension, warmth and personality to the entire face."</p><p>Summer was all about vibrant shades, but <strong>Boateng</strong> says winter will look a little different. "I think we'll see people gravitating towards richer, more romantic tones. Think deep berries, plums, warm terracottas and beautiful rosy browns." Below, <strong>Boateng</strong> shares the biggest blush trends to try this winter, and after researching them all, I think I've found a new favourite...</p><h2 id="6-biggest-winter-2026-blush-trends">6 Biggest Winter 2026 Blush Trends</h2><h3 class="article-body__section" id="section-1-blush-draping"><span>1. Blush Draping</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="e8xXe3CBeBM69Cis5mjsKi" name="blush draping" alt="A picture of Mia Goth and creator @tylynn wearing blusher with the text "blush draping" over the top" src="https://cdn.mos.cms.futurecdn.net/e8xXe3CBeBM69Cis5mjsKi-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/ninapark/p/DeoAnx3m-fE/" target="_blank">@ninapark</a>, <a href="https://www.instagram.com/p/Deb-u4dFj_Q/" target="_blank">@tylynn</a>)</span></figcaption></figure><p>First up: what <strong>Boateng</strong> calls "blush draping". "I'm a big fan of using blush to sculpt the face," she tells me. "Rather than concentrating the colour solely on the apples of the cheeks, we'll see more blush swept upwards towards the temples, almost replacing traditional <a href="https://www.whowhatwear.com/beauty/makeup/best-contour-sticks">contour</a>. It's such a beautiful way to lift the face whilst keeping everything soft."</p><h2 id="get-the-look-5">Get the Look:</h2>        <div class="featured_product_block featured_block_hero" data-id="cbedc792-ced4-11f1-8706-f7515f7ff0a2">            <a href="https://www.spacenk.com/uk/makeup/cheeks/blusher/soft-pinch-luminous-powder-blush-UK200048724.html" data-model-name="Soft Pinch Luminous Powder Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/dDMCwRGkXWRVQSefhV87fE.jpg" alt="Rare Beauty Soft Pinch Luminous Powder Blush Hope" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rare Beauty</div>                                        <div class="featured__title">Soft Pinch Luminous Powder Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="cbedc80a-ced4-11f1-bed4-5d0dc83c5bd3">            <a href="https://www.lookfantastic.com/p/estee-lauder-the-sculpting-blush-7g-various-shades/16747095/" data-model-name="The Sculpting Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:500,l:0,cw:1500,ch:1500,q:80/7ESLd543miqknkj3YpvLi8.webp" alt="Estée Lauder the Sculpting Blush Sensuous Rose" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Estée Lauder</div>                                        <div class="featured__title">The Sculpting Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="cbedc896-ced4-11f1-84e8-d5b6cc8f9266">            <a href="https://www.sephora.co.uk/p/saie-supersuede-blush-radiant-talc-free-baked-powder-blush" data-model-name="Supersuede Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/qroJUTG6qLf2j23Hc88gNd.jpg" alt="SAIE SuperSuede™ Blush" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>SAIE</div>                                        <div class="featured__title">Supersuede Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-2-berry-stained-cheeks"><span>2. Berry-Stained Cheeks</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="nsh8q7s6CvKe3ddFu3STx5" name="berry-stained cheeks" alt="A picture of creator @nnennaechem and Hailey Bieber wearing berry blusher with the text "berry-stained cheeks" over the top" src="https://cdn.mos.cms.futurecdn.net/nsh8q7s6CvKe3ddFu3STx5-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DUGm1pWDD9Z/" target="_blank">@nnennaechem</a>, <a href="https://www.instagram.com/p/DepwfA7j0eh/" target="_blank">@haileybieber</a>)</span></figcaption></figure><p>"I think we're going to see a lot of deep berry, wine and plum tones this winter," says <strong>Boateng</strong>. "There's something so beautiful about that naturally flushed, just-stepped-out-into-the-cold look. These shades are particularly gorgeous on deeper skin tones."</p><h2 id="get-the-look-6">Get the Look:</h2>        <div class="featured_product_block featured_block_hero" data-id="e78a43f8-ced5-11f1-b3fb-033a6d35b14a">            <a href="https://www.spacenk.com/uk/makeup/cheeks/blusher/unreal-blush-healthy-glow-stick-UK200056224.html?utm_source=google&amp;utm_medium=ppc&amp;utm_campaign=snk-uk-shopping&amp;utm_term=alwayson-all-mixed&amp;utm_content=charlottetilbury-designer-static&amp;src=ppc&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=21775667194&amp;gbraid=0AAAAAD9ohPrQFW9e9TuslzqA_WzFw-p46&amp;gclid=CjwKCAjwi-zWBhAdEiwAqlRf-GOeOj2Spq4WueV7PBtyWfO--KOfvHI48vlvFBAMW4cWA5GGu2WzDxoChI4QAvD_BwE" data-model-name="Unreal Blush Healthy Glow Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KAzxWDUafGkkgaZY5rN64J.jpg" alt="Charlotte Tilbury Unreal Blush Healthy Glow Stick" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Charlotte Tilbury</div>                                        <div class="featured__title">Unreal Blush Healthy Glow Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="e78a448e-ced5-11f1-8e36-b3ba673c3702">            <a href="https://www.meritbeauty.com/en-uk/products/flush-balm-ukeu" data-model-name="Flush Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Pys5kyCnHPmuwaCtGFXsP6.jpg" alt="Merit Flush Balm" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Merit Beauty</div>                                        <div class="featured__title">Flush Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="e78a4510-ced5-11f1-9b21-576d072cce8d">            <a href="https://www.spacenk.com/uk/campaigns/autumn-beauty-essentials/cream-blush-UK200059467.html" data-model-name="Cream Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/gkuiFJA83hhiCJ83r3jrch.jpg" alt="REFY Cream Blush" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>REFY</div>                                        <div class="featured__title">Cream Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-3-blurred-blush"><span>3. Blurred Blush</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="DUhXvqmRimM5nApEqNaKUK" name="blurred blush" alt="A picture of Kylie Jenner and Charithra Chandran with blurred makeup looks with the text "blurred blush" on top" src="https://cdn.mos.cms.futurecdn.net/DUhXvqmRimM5nApEqNaKUK-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DPY6XVAEahB/" target="_blank">@kyliejenner</a>, <a href="https://www.instagram.com/p/DVazIDxAlBc/" target="_blank">@charithra17</a>)</span></figcaption></figure><p>One of my favourite winter trends is blurred blush. "Whilst I love a <a href="https://www.whowhatwear.com/beauty/makeup/best-dewy-makeup-products">dewy complexion</a>, I think we're going to see a return to beautifully diffused, velvety blush finishes," <strong>Boateng </strong>explains. "Nothing too harsh or overly pigmented, just a soft wash of colour that looks almost airbrushed. It's timeless and incredibly flattering." </p><h2 id="get-the-look-7">Get the Look:</h2>        <div class="featured_product_block featured_block_hero" data-id="f0da409c-ced6-11f1-9b91-d7b1ac4ccd95">            <a href="https://www.spacenk.com/uk/makeup/cheeks/blusher/airbrush-flawless-blush-blur-UK200067381.html" data-model-name="Airbrush Flawless Blush Blur" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/JR7Grf4kELHXudY7YeNpLB.jpg" alt="Charlotte Tilbury Airbrush Flawless Blush Blur Pillow Talk" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Charlotte Tilbury</div>                                        <div class="featured__title">Airbrush Flawless Blush Blur</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="f0da411e-ced6-11f1-b207-6dc962867a17">            <a href="https://www.boots.com/no7-velvet-cloud-cream-to-powder-blush-10391816" data-model-name="Velvet Cloud Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PV9EHq3dJVsWfEMaMSKj6c.webp" alt="No7 Velvet Cloud Cream to Powder Blush New &amp; Improved Formula 4.5g" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>No7</div>                                        <div class="featured__title">Velvet Cloud Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="f0da4024-ced6-11f1-b99d-ffa27c311277">            <a href="https://www.spacenk.com/uk/makeup/cheeks/blusher/soft-focus-blurring-blush-UK200057121.html" data-model-name="Soft Focus Blurring Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/njMBdxRbbJBrLkax8orgV7.jpg" alt="Ilia Beauty Soft Focus Blurring Blush Pulse" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Ilia Beauty</div>                                        <div class="featured__title">Soft Focus Blurring Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-4-monochromatic-makeup"><span>4. Monochromatic Makeup</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="uStYYgjMTCTcrk7sadn2hV" name="monochromatic makeup" alt="A picture of Jodie Comer and Kendall Jenner with the text "monochromatic makeup" over the top" src="https://cdn.mos.cms.futurecdn.net/uStYYgjMTCTcrk7sadn2hV-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/sarahillmakeup/p/Deb6k_DCJ5p/" target="_blank">@sarahillmakeup</a>, <a href="https://www.instagram.com/p/DWEhNeYFPkv/" target="_blank">@kendalljenner</a>)</span></figcaption></figure><p>"I absolutely love a cohesive makeup look," says <strong>Boateng</strong>. "Using similar tones across the cheeks, lips and eyes creates such an expensive, polished finish. For winter, I'm thinking beautiful mauves, warm browns and muted rose shades."</p><h2 id="get-the-look-8">Get the Look:</h2>        <div class="featured_product_block featured_block_hero" data-id="cd1931a2-ced8-11f1-a24f-c7a6d5e4d31a">            <a href="https://www.lookfantastic.com/p/mac-skinfinish-colourstruck-blush-4.5g-various-shades/17765821/?" data-model-name="Skinfinish Colourstruck Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:400,l:0,cw:1500,ch:1500,q:80/oEB5KQeU23h8aDjdbti8H5.webp" alt="Mac Skinfinish Colourstruck Blush 4.5g (various Shades) Gingerly" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Mac</div>                                        <div class="featured__title">Skinfinish Colourstruck Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="cd19321a-ced8-11f1-a4e9-13b2d81feacd">            <a href="https://www.lookfantastic.com/p/estee-lauder-futurist-blushmaker-dewy-cheek-liquid-blush-various-shades/17746803/" data-model-name="Futurist Blushmaker" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/p32LTeHgAd5tyhGKRWYV8F.jpg" alt="Estée Lauder Futurist Blushmaker" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Estée Lauder</div>                                        <div class="featured__title">Futurist Blushmaker</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="cd19327e-ced8-11f1-9e76-2fc205376b3c">            <a href="https://trinnylondon.com/products/flush-blush-katrin" data-model-name="Flush Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:79,l:0,cw:528,ch:528,q:80/pkmWbfP3swexUfcRkBgMPK.png" alt="Flush Blush - Katrin" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Trinny London</div>                                        <div class="featured__title">Flush Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-5-the-winter-flush"><span>5. The Winter Flush</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="UpL6sHtWYhsGcSMCQgjBLg" name="the winter flush" alt="A collage of creators @mimixn and @frannfyne wearing blusher with the text "the winter flush" over the top" src="https://cdn.mos.cms.futurecdn.net/UpL6sHtWYhsGcSMCQgjBLg-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/mimixn/p/DT5VNLTDmxz/" target="_blank">@mimixn</a>, <a href="https://www.instagram.com/p/DGTdqEIIxaX/" target="_blank">@frannfyne</a>)</span></figcaption></figure><p>You know when you've been out in the cold and when you finally come inside, your cheeks have that natural-looking flush? Well, that's what this trend is all about. "[It's] that soft, slightly rosy complexion that makes you look like you've just come in from a winter walk," <strong>Boateng</strong> adds. "I think we'll see a lot of blush applied across the cheeks and subtly over the bridge of the nose to create that fresh, youthful finish."</p><h2 id="get-the-look-9">Get the Look:</h2>        <div class="featured_product_block featured_block_hero" data-id="4c955c76-ced9-11f1-9ed8-83ccf9be5310">            <a href="https://www.dior.com/en_gb/beauty/products/dior-backstage-rosy-glow-E000001909.html" data-model-name="Backstage Rosy Glow" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jJqP3Wtsb5jDLYECpk8Be7.jpg" alt="Dior Beauty Backstage Rosy Glow" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior Beauty</div>                                        <div class="featured__title">Backstage Rosy Glow</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="4c955cf8-ced9-11f1-9461-1f51187516a3">            <a href="https://www.rhodeskin.com/en-gb/products/pocket-blush-teacup" data-model-name="Pocket Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xJp8eJ9ssMzN66BfcLgmaM.png" alt="Pocket Blush Teacup — Default Title" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rhode</div>                                        <div class="featured__title">Pocket Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="4c955d70-ced9-11f1-a6b8-df600111c6af">            <a href="https://www.lookfantastic.com/p/yves-saint-laurent-make-me-blush-5g-various-shades/15815359/" data-model-name="Make Me Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:457,l:0,cw:1500,ch:1500,q:80/7eiUPwr4eacYEpMLxNv5WR.webp" alt="Yves Saint Laurent Make Me Blush Bold Blurring Blush 5g (various Shades) Pink Voltage 87" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Yves Saint Laurent</div>                                        <div class="featured__title">Make Me Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-6-blonzing"><span>6. "Blonzing"</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="55UeXTaSUxvBRzJjshYf7T" name="blonzing" alt="A picture of Elizabeth Debicki and Jasmine Tookes wearing bronzed makeup with the text "blonzing" over the top" src="https://cdn.mos.cms.futurecdn.net/55UeXTaSUxvBRzJjshYf7T-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jastookes/p/DczGn7PjN7U/" target="_blank">@jastookes</a>, <a href="https://www.instagram.com/p/Devh66IFKec/" target="_blank">@ninapark</a>)</span></figcaption></figure><p>It might not be summer anymore, but "<a href="https://www.whowhatwear.com/beauty/makeup/best-blonzers">blonzing"</a> is here to stay. "The combination of blush and <a href="https://www.whowhatwear.com/uk/best-bronzers">bronzer</a> is something I think we'll continue seeing more of," <strong>Boateng</strong> tells me. "It's perfect for anyone who wants to maintain that warmth and glow throughout the colder months. I particularly love warm terracotta and reddish-brown shades for this."</p><h2 id="get-the-look-10">Get the Look:</h2>        <div class="featured_product_block featured_block_hero" data-id="e2b6d720-ced9-11f1-9b6b-03cfab7e4b20">            <a href="https://www.sephora.co.uk/p/benefit-cosmetics-terra-wanderful-world-blush-powder" data-model-name="Terra WANDERful World Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/nxMLjpdhfsGZ7zWZGwzWSA.jpg" alt="Benefit Terra WANDERful World Blush Powder" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Benefit</div>                                        <div class="featured__title">Terra WANDERful World Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="e2b6d7a2-ced9-11f1-ac1e-e13ab3e0919c">            <a href="https://www.violettefr.com/en-gb/products/plume-blush-latte-praline" data-model-name="Plume Blush Latte Praline" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:303,l:0,cw:1920,ch:1920,q:80/5d77MaaBteJc3XvdyXWUWE.jpg" alt="Plume Blush - Latte Praline" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>VIOLETTE_FR</div>                                        <div class="featured__title">Plume Blush Latte Praline</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="e2b6d810-ced9-11f1-9de7-e306c09bf4d8">            <a href="https://www.boots.com/bareminerals-gen-nude-blonzer-10316397p" data-model-name="Gen Nude Blonzer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/X25Bm3gwdqzQBZvrT5BdeM.webp" alt="Bareminerals Gen Nude Blonzer" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Bareminerals</div>                                        <div class="featured__title">Gen Nude Blonzer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/winter-blush-trends-2026</link>
                                                                            <description>
                            <![CDATA[ Straight from an expert. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">HocGc7Yw5EC4WabJzqXFim</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/PLiVG8t4whFRxRwuk6FAJk-1920-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Sun, 25 Oct 2026 07:00:00 +0000</pubDate>                                                                                                                                <updated>Sun, 25 Oct 2026 17:56:28 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/mpKK57mDqkbZyyDadeyt5n-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Grace Lindsay is the deputy beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow. &lt;/p&gt;&lt;p&gt;As Who What Wear UK&#039;s deputy beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season. She has a particular love for fragrances, and has built up quite the collection of luxury perfumes and candles over the years. As well as writing beauty articles, Grace loves creating content for WWW UK&#039;s social channels, and is always sharing her latest beauty finds with readers. &lt;/p&gt;&lt;p&gt;When she&#039;s not filming videos, interviewing celebrities or typing away at her laptop, she will most likely be found scrolling on TikTok, doing a face mask or catching up on her never-ending list of books to read.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Creator @nnennaechem taking a selfie wearing rosy blusher]]></media:description>                                                            <media:text><![CDATA[Creator @nnennaechem taking a selfie wearing rosy blusher]]></media:text>
                                <media:title type="plain"><![CDATA[Creator @nnennaechem taking a selfie wearing rosy blusher]]></media:title>
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                                <p>This summer, <a href="https://www.whowhatwear.com/best-blushers">blush</a> was all the rage. In fact, blush has been one of the biggest <a href="https://www.whowhatwear.com/beauty/makeup/makeup-trends-2026-uk">makeup trends</a> of the year, and many of us have been adopting the "more is more" approach. As a keen blush enthusiast and ever-curious beauty editor, I was intrigued to see whether we'd be reaching for the blusher this winter, too. So I reached out to <a href="https://www.instagram.com/berniciaboateng/" target="_blank"><strong>Bernicia Boateng</strong></a><strong>, leading makeup artist and </strong><a href="https://www.esteelauder.co.uk/" target="_blank"><strong>Estée Lauder</strong></a><strong> partner</strong>, for her expert opinion. </p><p>"I think blush has become such an essential part of everyone's makeup routine that it's no longer just a seasonal trend," <strong>Boateng</strong> tells me. "We've moved away from blush being something that simply adds a little colour to the cheeks. It's now a way to bring dimension, warmth and personality to the entire face."</p><p>Summer was all about vibrant shades, but <strong>Boateng</strong> says winter will look a little different. "I think we'll see people gravitating towards richer, more romantic tones. Think deep berries, plums, warm terracottas and beautiful rosy browns." Below, <strong>Boateng</strong> shares the biggest blush trends to try this winter, and after researching them all, I think I've found a new favourite...</p><h2 id="6-biggest-winter-2026-blush-trends">6 Biggest Winter 2026 Blush Trends</h2><h3 class="article-body__section" id="section-1-blush-draping"><span>1. Blush Draping</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="e8xXe3CBeBM69Cis5mjsKi" name="blush draping" alt="A picture of Mia Goth and creator @tylynn wearing blusher with the text "blush draping" over the top" src="https://cdn.mos.cms.futurecdn.net/e8xXe3CBeBM69Cis5mjsKi-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/ninapark/p/DeoAnx3m-fE/" target="_blank">@ninapark</a>, <a href="https://www.instagram.com/p/Deb-u4dFj_Q/" target="_blank">@tylynn</a>)</span></figcaption></figure><p>First up: what <strong>Boateng</strong> calls "blush draping". "I'm a big fan of using blush to sculpt the face," she tells me. "Rather than concentrating the colour solely on the apples of the cheeks, we'll see more blush swept upwards towards the temples, almost replacing traditional <a href="https://www.whowhatwear.com/beauty/makeup/best-contour-sticks">contour</a>. It's such a beautiful way to lift the face whilst keeping everything soft."</p><h2 id="get-the-look-5">Get the Look:</h2>        <div class="featured_product_block featured_block_hero" data-id="cbedc792-ced4-11f1-8706-f7515f7ff0a2">            <a href="https://www.spacenk.com/uk/makeup/cheeks/blusher/soft-pinch-luminous-powder-blush-UK200048724.html" data-model-name="Soft Pinch Luminous Powder Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/dDMCwRGkXWRVQSefhV87fE.jpg" alt="Rare Beauty Soft Pinch Luminous Powder Blush Hope" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rare Beauty</div>                                        <div class="featured__title">Soft Pinch Luminous Powder Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="cbedc80a-ced4-11f1-bed4-5d0dc83c5bd3">            <a href="https://www.lookfantastic.com/p/estee-lauder-the-sculpting-blush-7g-various-shades/16747095/" data-model-name="The Sculpting Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:500,l:0,cw:1500,ch:1500,q:80/7ESLd543miqknkj3YpvLi8.webp" alt="Estée Lauder the Sculpting Blush Sensuous Rose" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Estée Lauder</div>                                        <div class="featured__title">The Sculpting Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="cbedc896-ced4-11f1-84e8-d5b6cc8f9266">            <a href="https://www.sephora.co.uk/p/saie-supersuede-blush-radiant-talc-free-baked-powder-blush" data-model-name="Supersuede Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/qroJUTG6qLf2j23Hc88gNd.jpg" alt="SAIE SuperSuede™ Blush" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>SAIE</div>                                        <div class="featured__title">Supersuede Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-2-berry-stained-cheeks"><span>2. Berry-Stained Cheeks</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="nsh8q7s6CvKe3ddFu3STx5" name="berry-stained cheeks" alt="A picture of creator @nnennaechem and Hailey Bieber wearing berry blusher with the text "berry-stained cheeks" over the top" src="https://cdn.mos.cms.futurecdn.net/nsh8q7s6CvKe3ddFu3STx5-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DUGm1pWDD9Z/" target="_blank">@nnennaechem</a>, <a href="https://www.instagram.com/p/DepwfA7j0eh/" target="_blank">@haileybieber</a>)</span></figcaption></figure><p>"I think we're going to see a lot of deep berry, wine and plum tones this winter," says <strong>Boateng</strong>. "There's something so beautiful about that naturally flushed, just-stepped-out-into-the-cold look. These shades are particularly gorgeous on deeper skin tones."</p><h2 id="get-the-look-6">Get the Look:</h2>        <div class="featured_product_block featured_block_hero" data-id="e78a43f8-ced5-11f1-b3fb-033a6d35b14a">            <a href="https://www.spacenk.com/uk/makeup/cheeks/blusher/unreal-blush-healthy-glow-stick-UK200056224.html?utm_source=google&amp;utm_medium=ppc&amp;utm_campaign=snk-uk-shopping&amp;utm_term=alwayson-all-mixed&amp;utm_content=charlottetilbury-designer-static&amp;src=ppc&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=21775667194&amp;gbraid=0AAAAAD9ohPrQFW9e9TuslzqA_WzFw-p46&amp;gclid=CjwKCAjwi-zWBhAdEiwAqlRf-GOeOj2Spq4WueV7PBtyWfO--KOfvHI48vlvFBAMW4cWA5GGu2WzDxoChI4QAvD_BwE" data-model-name="Unreal Blush Healthy Glow Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KAzxWDUafGkkgaZY5rN64J.jpg" alt="Charlotte Tilbury Unreal Blush Healthy Glow Stick" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Charlotte Tilbury</div>                                        <div class="featured__title">Unreal Blush Healthy Glow Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="e78a448e-ced5-11f1-8e36-b3ba673c3702">            <a href="https://www.meritbeauty.com/en-uk/products/flush-balm-ukeu" data-model-name="Flush Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Pys5kyCnHPmuwaCtGFXsP6.jpg" alt="Merit Flush Balm" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Merit Beauty</div>                                        <div class="featured__title">Flush Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="e78a4510-ced5-11f1-9b21-576d072cce8d">            <a href="https://www.spacenk.com/uk/campaigns/autumn-beauty-essentials/cream-blush-UK200059467.html" data-model-name="Cream Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/gkuiFJA83hhiCJ83r3jrch.jpg" alt="REFY Cream Blush" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>REFY</div>                                        <div class="featured__title">Cream Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-3-blurred-blush"><span>3. Blurred Blush</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="DUhXvqmRimM5nApEqNaKUK" name="blurred blush" alt="A picture of Kylie Jenner and Charithra Chandran with blurred makeup looks with the text "blurred blush" on top" src="https://cdn.mos.cms.futurecdn.net/DUhXvqmRimM5nApEqNaKUK-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DPY6XVAEahB/" target="_blank">@kyliejenner</a>, <a href="https://www.instagram.com/p/DVazIDxAlBc/" target="_blank">@charithra17</a>)</span></figcaption></figure><p>One of my favourite winter trends is blurred blush. "Whilst I love a <a href="https://www.whowhatwear.com/beauty/makeup/best-dewy-makeup-products">dewy complexion</a>, I think we're going to see a return to beautifully diffused, velvety blush finishes," <strong>Boateng </strong>explains. "Nothing too harsh or overly pigmented, just a soft wash of colour that looks almost airbrushed. It's timeless and incredibly flattering." </p><h2 id="get-the-look-7">Get the Look:</h2>        <div class="featured_product_block featured_block_hero" data-id="f0da409c-ced6-11f1-9b91-d7b1ac4ccd95">            <a href="https://www.spacenk.com/uk/makeup/cheeks/blusher/airbrush-flawless-blush-blur-UK200067381.html" data-model-name="Airbrush Flawless Blush Blur" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/JR7Grf4kELHXudY7YeNpLB.jpg" alt="Charlotte Tilbury Airbrush Flawless Blush Blur Pillow Talk" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Charlotte Tilbury</div>                                        <div class="featured__title">Airbrush Flawless Blush Blur</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="f0da411e-ced6-11f1-b207-6dc962867a17">            <a href="https://www.boots.com/no7-velvet-cloud-cream-to-powder-blush-10391816" data-model-name="Velvet Cloud Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PV9EHq3dJVsWfEMaMSKj6c.webp" alt="No7 Velvet Cloud Cream to Powder Blush New &amp; Improved Formula 4.5g" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>No7</div>                                        <div class="featured__title">Velvet Cloud Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="f0da4024-ced6-11f1-b99d-ffa27c311277">            <a href="https://www.spacenk.com/uk/makeup/cheeks/blusher/soft-focus-blurring-blush-UK200057121.html" data-model-name="Soft Focus Blurring Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/njMBdxRbbJBrLkax8orgV7.jpg" alt="Ilia Beauty Soft Focus Blurring Blush Pulse" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Ilia Beauty</div>                                        <div class="featured__title">Soft Focus Blurring Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-4-monochromatic-makeup"><span>4. Monochromatic Makeup</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="uStYYgjMTCTcrk7sadn2hV" name="monochromatic makeup" alt="A picture of Jodie Comer and Kendall Jenner with the text "monochromatic makeup" over the top" src="https://cdn.mos.cms.futurecdn.net/uStYYgjMTCTcrk7sadn2hV-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/sarahillmakeup/p/Deb6k_DCJ5p/" target="_blank">@sarahillmakeup</a>, <a href="https://www.instagram.com/p/DWEhNeYFPkv/" target="_blank">@kendalljenner</a>)</span></figcaption></figure><p>"I absolutely love a cohesive makeup look," says <strong>Boateng</strong>. "Using similar tones across the cheeks, lips and eyes creates such an expensive, polished finish. For winter, I'm thinking beautiful mauves, warm browns and muted rose shades."</p><h2 id="get-the-look-8">Get the Look:</h2>        <div class="featured_product_block featured_block_hero" data-id="cd1931a2-ced8-11f1-a24f-c7a6d5e4d31a">            <a href="https://www.lookfantastic.com/p/mac-skinfinish-colourstruck-blush-4.5g-various-shades/17765821/?" data-model-name="Skinfinish Colourstruck Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:400,l:0,cw:1500,ch:1500,q:80/oEB5KQeU23h8aDjdbti8H5.webp" alt="Mac Skinfinish Colourstruck Blush 4.5g (various Shades) Gingerly" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Mac</div>                                        <div class="featured__title">Skinfinish Colourstruck Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="cd19321a-ced8-11f1-a4e9-13b2d81feacd">            <a href="https://www.lookfantastic.com/p/estee-lauder-futurist-blushmaker-dewy-cheek-liquid-blush-various-shades/17746803/" data-model-name="Futurist Blushmaker" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/p32LTeHgAd5tyhGKRWYV8F.jpg" alt="Estée Lauder Futurist Blushmaker" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Estée Lauder</div>                                        <div class="featured__title">Futurist Blushmaker</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="cd19327e-ced8-11f1-9e76-2fc205376b3c">            <a href="https://trinnylondon.com/products/flush-blush-katrin" data-model-name="Flush Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:79,l:0,cw:528,ch:528,q:80/pkmWbfP3swexUfcRkBgMPK.png" alt="Flush Blush - Katrin" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Trinny London</div>                                        <div class="featured__title">Flush Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-5-the-winter-flush"><span>5. The Winter Flush</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="UpL6sHtWYhsGcSMCQgjBLg" name="the winter flush" alt="A collage of creators @mimixn and @frannfyne wearing blusher with the text "the winter flush" over the top" src="https://cdn.mos.cms.futurecdn.net/UpL6sHtWYhsGcSMCQgjBLg-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/mimixn/p/DT5VNLTDmxz/" target="_blank">@mimixn</a>, <a href="https://www.instagram.com/p/DGTdqEIIxaX/" target="_blank">@frannfyne</a>)</span></figcaption></figure><p>You know when you've been out in the cold and when you finally come inside, your cheeks have that natural-looking flush? Well, that's what this trend is all about. "[It's] that soft, slightly rosy complexion that makes you look like you've just come in from a winter walk," <strong>Boateng</strong> adds. "I think we'll see a lot of blush applied across the cheeks and subtly over the bridge of the nose to create that fresh, youthful finish."</p><h2 id="get-the-look-9">Get the Look:</h2>        <div class="featured_product_block featured_block_hero" data-id="4c955c76-ced9-11f1-9ed8-83ccf9be5310">            <a href="https://www.dior.com/en_gb/beauty/products/dior-backstage-rosy-glow-E000001909.html" data-model-name="Backstage Rosy Glow" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jJqP3Wtsb5jDLYECpk8Be7.jpg" alt="Dior Beauty Backstage Rosy Glow" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior Beauty</div>                                        <div class="featured__title">Backstage Rosy Glow</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="4c955cf8-ced9-11f1-9461-1f51187516a3">            <a href="https://www.rhodeskin.com/en-gb/products/pocket-blush-teacup" data-model-name="Pocket Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xJp8eJ9ssMzN66BfcLgmaM.png" alt="Pocket Blush Teacup — Default Title" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rhode</div>                                        <div class="featured__title">Pocket Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="4c955d70-ced9-11f1-a6b8-df600111c6af">            <a href="https://www.lookfantastic.com/p/yves-saint-laurent-make-me-blush-5g-various-shades/15815359/" data-model-name="Make Me Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:457,l:0,cw:1500,ch:1500,q:80/7eiUPwr4eacYEpMLxNv5WR.webp" alt="Yves Saint Laurent Make Me Blush Bold Blurring Blush 5g (various Shades) Pink Voltage 87" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Yves Saint Laurent</div>                                        <div class="featured__title">Make Me Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-6-blonzing"><span>6. "Blonzing"</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="55UeXTaSUxvBRzJjshYf7T" name="blonzing" alt="A picture of Elizabeth Debicki and Jasmine Tookes wearing bronzed makeup with the text "blonzing" over the top" src="https://cdn.mos.cms.futurecdn.net/55UeXTaSUxvBRzJjshYf7T-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jastookes/p/DczGn7PjN7U/" target="_blank">@jastookes</a>, <a href="https://www.instagram.com/p/Devh66IFKec/" target="_blank">@ninapark</a>)</span></figcaption></figure><p>It might not be summer anymore, but "<a href="https://www.whowhatwear.com/beauty/makeup/best-blonzers">blonzing"</a> is here to stay. "The combination of blush and <a href="https://www.whowhatwear.com/uk/best-bronzers">bronzer</a> is something I think we'll continue seeing more of," <strong>Boateng</strong> tells me. "It's perfect for anyone who wants to maintain that warmth and glow throughout the colder months. I particularly love warm terracotta and reddish-brown shades for this."</p><h2 id="get-the-look-10">Get the Look:</h2>        <div class="featured_product_block featured_block_hero" data-id="e2b6d720-ced9-11f1-9b6b-03cfab7e4b20">            <a href="https://www.sephora.co.uk/p/benefit-cosmetics-terra-wanderful-world-blush-powder" data-model-name="Terra WANDERful World Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/nxMLjpdhfsGZ7zWZGwzWSA.jpg" alt="Benefit Terra WANDERful World Blush Powder" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Benefit</div>                                        <div class="featured__title">Terra WANDERful World Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="e2b6d7a2-ced9-11f1-ac1e-e13ab3e0919c">            <a href="https://www.violettefr.com/en-gb/products/plume-blush-latte-praline" data-model-name="Plume Blush Latte Praline" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:303,l:0,cw:1920,ch:1920,q:80/5d77MaaBteJc3XvdyXWUWE.jpg" alt="Plume Blush - Latte Praline" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>VIOLETTE_FR</div>                                        <div class="featured__title">Plume Blush Latte Praline</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="e2b6d810-ced9-11f1-9de7-e306c09bf4d8">            <a href="https://www.boots.com/bareminerals-gen-nude-blonzer-10316397p" data-model-name="Gen Nude Blonzer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/X25Bm3gwdqzQBZvrT5BdeM.webp" alt="Bareminerals Gen Nude Blonzer" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Bareminerals</div>                                        <div class="featured__title">Gen Nude Blonzer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ I've Tried Every Luxury Fragrance Launch of the Year—These 7 Consistently Earn Me Compliments ]]></title>
                                                                                                <dc:content><![CDATA[ <p>If you ask me, 2026 has been an exceptional year for <a href="https://www.whowhatwear.com/best-new-perfume">new fragrances</a>. And with so many <a href="https://www.whowhatwear.com/uk/beauty/fragrance/best-perfumes">perfumes</a> passing through the beauty cupboard, I'm up close and personal with the best of the best when it comes to luxury perfumes. I sample launches from luxury fragrance houses months before launch and test the best luxury fragrances all year round—trust me: I've done the boots-on-the-ground (or perfume-on-the-blotter) journalism.<br /><br />Picking the very best luxury perfumes of 2026, however, wasn't an easy task. But after rummaging through my perfume shelves, spritzing this year's launches, studying <a href="https://www.whowhatwear.com/beauty/fragrance/autumn-perfume-trends-2026">perfume trends</a> and charting the number of compliments each one elicited, I've compiled my list of the best luxury fragrances that are truly worth the investment. Whether you're looking for an <a href="https://www.whowhatwear.com/beauty/fragrance/best-autumn-2026-fragrance-launches">autumn perfume</a> to take you through the season or a new scent to get the compliments rolling in, scroll on for the very best luxury perfumes of 2026.</p><h3 class="article-body__section" id="section-best-luxury-perfumes-2026"><span>Best Luxury Perfumes 2026</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="cMMHV8PmyawBf2q6iKwAqA" name="Editor Template_Story Art" alt="A collage with perfume bottles layered over one another" src="https://cdn.mos.cms.futurecdn.net/cMMHV8PmyawBf2q6iKwAqA-1920-80.png" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Images courtesy of brands.)</span></figcaption></figure><ul><li><strong>Best Overall: </strong><a href="https://www.byredo.com/uk_en/p/future-memories-eau-de-parfum?sku=0065240348" target="_blank">Byredo Future Memories, £155</a></li><li><strong>Best Skin Fragrance: </strong><a href="https://www.selfridges.com/GB/en/product/bottega-veneta-beauty-bare-morning-eau-de-parfum-100ml_R04670141/" target="_blank">Bottega Veneta Bare Morning, £230</a></li><li><strong>Best New Fragrance: </strong><a href="https://www.sephora.co.uk/p/chanel-coco-mademoiselle-crush-absolu-eau-de-parfum-limited-edition">Chanel Coco Mademoiselle Crush Absolu</a>, £160</li><li><strong>Best Vanilla Fragrance: </strong><a href="https://www.harrods.com/en-gb/p/parfums-de-marly-althair-exclusif-eau-de-parfum-75ml-000000000000312682" target="_blank">Parfums de Marly Althaïr Exclusif, £285</a></li><li><strong>Best Citrus: </strong><a href="https://www.boots.com/jo-malone-london-sea-salt-and-bergamot-cologne-100ml-10394134" target="_blank">Jo Malone London Sea Salt &amp; Bergamot, £125</a></li></ul><h2 id="1-byredo-future-memories">1. Byredo Future Memories</h2>        <div class="featured_product_block featured_block_standard" data-id="69cb1a9a-cd37-11f1-8a74-8dcfc45e4642">            <a href="https://www.byredo.com/uk_en/p/future-memories-eau-de-parfum?sku=0065240348" data-model-name="Future Memories Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:818,l:449,cw:1589,ch:1589,q:80/UWnZCsxafmeY2F2Ajyxez6.jpg" alt="Future Memories" /><span class='featured__label standard__label'>Best Overall</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Byredo</div>                                        <div class="featured__title">Future Memories Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Blackcurrant, aldehydes, galbanum, labdanum, iris butter, orange blossom, vanilla, musks, vanilla liquor accord, ambrofix<br /><br /><a href="https://www.whowhatwear.com/uk/byredo-perfume">Byredo’s</a> latest launch had me captivated from the very first spritz. Created by perfumer Quenton Bisch, one of my all-time favourites, it draws inspiration from the suspension of time between the present and the future, creating a scent that feels nostalgic and comforting yet modern. It opens with a beautiful green bitterness before slowly unfurling into a smooth, creamy yet charred vanilla with subtle smokiness that makes it feel all the more intriguing. It lingers on my skin for hours whenever I wear it, and the compliments have been endless. If you're looking for a <a href="https://www.whowhatwear.com/best-new-perfume">new fragrance</a> to see you through the autumn and winter months, this is one I'd wholeheartedly recommend.</p></p>                </div>                            </div>        </div><h2 id="2-bottega-veneta-beauty-bare-morning">2. Bottega Veneta Beauty Bare Morning</h2>        <div class="featured_product_block featured_block_standard" data-id="69cb1a2c-cd37-11f1-9a11-9919d10d3a68">            <a href="https://www.selfridges.com/GB/en/product/bottega-veneta-beauty-bare-morning-eau-de-parfum-100ml_R04670141/" data-model-name="Bare Morning Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:80,l:0,cw:952,ch:952,q:80/YbCPzJn5yq89po8N7cuQs6.webp" alt="Bare Morning Eau De Parfum 100ml" /><span class='featured__label standard__label'>Best Skin Fragrance</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>BOTTEGA VENETA BEAUTY</div>                                        <div class="featured__title">Bare Morning Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Pink pepper, apricot seed, Borotalco accord, freesia, sandalwood, musks, cashmeran<br /><br />Bottega Veneta launched its new line of fragrances, <a href="https://www.whowhatwear.com/beauty/fragrance/bottega-veneta-alta-perfumes">Alta</a>, this year, and each is as stunning as the next. They're all inspired by scents and ingredients across Italy, but this one is my pick, which has garnered me compliments whenever I've worn it. This powdery <a href="https://www.whowhatwear.com/best-skin-scents">skin scent</a> draws inspiration from Borotalco, an Italian personal care brand known for its talcum powder and vintage, powdery scent. It feels like you've stepped out of the shower and dusted your skin with the Italian powder prior to slipping on and slipping on a silk slip. You'll love this too if you love a <a href="https://www.whowhatwear.com/uk/best-clean-smelling-perfume">clean-smelling perfume</a> or a creamy or powdery fragrance.</p></p>                </div>                            </div>        </div><h2 id="3-chanel-coco-mademoiselle-crush-absolu">3. Chanel Coco Mademoiselle Crush Absolu</h2>        <div class="featured_product_block featured_block_standard" data-id="69cb1b58-cd37-11f1-9204-7fded9114519">            <a href="https://www.sephora.co.uk/p/chanel-coco-mademoiselle-crush-absolu-eau-de-parfum-limited-edition" data-model-name="Coco Mademoiselle Crush Absolu Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QcsbDEdBnjHK4puX4ahLhD.jpg" alt="Chanel Coco Mademoiselle Crush Absolu Eau De Parfum" /><span class='featured__label standard__label'>Best New Fragrance</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Coco Mademoiselle Crush Absolu Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Vetiver, vanilla, grapefruit, lychee, rose, jasmine, patchouli<br /><br />Possibly the most exciting luxury perfume launch of the year, Chanel <a href="https://www.whowhatwear.com/beauty/fragrance/chanel-coco-mademoiselle-crush-absolu">Coco Mademoiselle Crush Absolu</a> is already as iconic as the original Coco Mademoiselle. It has all the amber-floral notes of the original that we know and adore, but with a juicy, mouthwatering burst of lychee on the opening before settling into a deeper, resinous amber that feels like it was made for mischievous soirees. Mark my words: it'll garner compliments galore.</p></p>                </div>                            </div>        </div><h2 id="4-parfums-de-marly-althair-exclusif">4. Parfums de Marly Althaïr Exclusif</h2>        <div class="featured_product_block featured_block_standard" data-id="69cb1af4-cd37-11f1-bef3-e7657987728d">            <a href="https://www.harrods.com/en-gb/p/parfums-de-marly-althair-exclusif-eau-de-parfum-75ml-000000000000312682" data-model-name="Althaïr Exclusif Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:113.73%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9raquK2tPus3zM574Z3c49.jpg" alt="Parfums De Marly Althaïr Exclusif Eau De Parfum (75ml)" /><span class='featured__label standard__label'>Best Vanilla Fragrance</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Parfums de Marly</div>                                        <div class="featured__title">Althaïr Exclusif Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Cinnamon, orange blossom, cardamom, praline, bourbon vanilla, guaicwood, ambrox<br /><br />The original <a href="https://www.whowhatwear.com/best-parfums-de-marly-scents?utm_source=chatgpt.com">Parfums de Marly</a> Althaïr is one of my all-time favourite <a href="https://www.whowhatwear.com/best-vanilla-perfumes">vanilla fragrances</a>, and one I eagerly bring back into my rotation every autumn. So, when I heard an "exclusif" version was on the way, you can imagine my excitement. It takes everything I adore about the original's deep, decadent vanilla and elevates it with a warming hit of flame-lit amaretto that smoulders beautifully on the skin, whilst the addition of orange blossom lends a creamy, almost mouth-watering smoothness. It's the kind of fragrance that feels like wrapping yourself in your favourite cashmere jumper, made for crisp autumn walks and cosy evenings spent by the fireside.</p></p>                </div>                            </div>        </div><h2 id="5-dries-van-noten-velvet-violet">5. Dries Van Noten Velvet Violet</h2>        <div class="featured_product_block featured_block_standard" data-id="2a623b16-cee7-11f1-94c4-614a51e80331">            <a href="https://www.harrods.com/en-gb/p/dries-van-noten-velvet-violet-eau-de-parfum-100ml-000000000000300651" data-model-name="Velvet Violet Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:43,l:0,cw:2251,ch:2251,q:80/c6LdPuaC6cVjFWMtG3Vhn5.jpg" alt="Dries Van Noten Velvet Violet Eau De Parfum (100ml)" /><span class='featured__label standard__label'>Best Powdery Fragrance</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>DRIES VAN NOTEN</div>                                        <div class="featured__title">Velvet Violet Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Pink pepper, violet leaf, clary sage essence, toasted sesame absolute, roasted barley, grilled tonka beans, benzoin resinoide, vetiver essence<br /><br />Velvet Violet deserves a spot on your radar if you're searching for an autumn fragrance that effortlessly takes you from day to night. One spritz unveils a cloud of powdery Parma Violets, beautifully balanced by roasted sesame seed, adding a moreish nuttiness that melts seamlessly into a creamy tonka bean base. It's the kind of scent that feels impossibly chic, making it the perfect finishing touch for any autumn occasion. And can we just appreciate the bottle for a moment? An absolute work of art for your dressing table.</p></p>                </div>                            </div>        </div><h2 id="6-maison-crivelli-musc-nurasana">6. Maison Crivelli Musc Nurasana </h2>        <div class="featured_product_block featured_block_standard" data-id="7391b69a-cd61-11f1-8ebd-5b7258186703">            <a href="https://www.harrods.com/en-gb/p/maison-crivelli-musc-nurasana-extrait-de-parfum-100ml-000000000000177691" data-model-name="Musc Nurasana Extrait de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:101,l:0,cw:2251,ch:2251,q:80/BCHB7HVH5GXDe4kbHwUE4H.jpg" alt="Maison Crivelli Musc Nurasana Extrait De Parfum (100ml)" /><span class='featured__label standard__label'>Best Musk Fragrance</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maison Crivelli</div>                                        <div class="featured__title">Musc Nurasana Extrait de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Bergamot, olibanum incense, rose damascena, musks, tonka bean<br /><br /><a href="https://www.whowhatwear.com/beauty/fragrance/best-maison-crivelli-perfumes">Maison Crivelli's fragrances</a> are amongst some of my all-time favourite perfumes, and after receiving a lab sample earlier this year, I could not wait for this to launch. This new addition takes the powerful sillage and signature long-lasting power of Crivelli's creations and pairs it with creamy, floaty musks. It's soapy and musky, and it lingers all day long and won't disappear into thin air as a lot of light and fresh scents do. It lasts so well throughout the day, and I can even smell it on a tester blotter two weeks after spritzing.</p></p>                </div>                            </div>        </div><h2 id="7-jo-malone-london-sea-salt-amp-bergamot">7. Jo Malone London Sea Salt &amp; Bergamot</h2>        <div class="featured_product_block featured_block_standard" data-id="7391b622-cd61-11f1-a7a8-e3157def4e09">            <a href="https://www.boots.com/jo-malone-london-sea-salt-and-bergamot-cologne-100ml-10394134" data-model-name="Sea Salt &amp; Bergamot Cologne" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SiHogWYf5ZoyZj5imU6m9.webp" alt="Jo Malone London Sea Salt &amp; Bergamot Cologne 100ml" /><span class='featured__label standard__label'>Best Citrus Fragrance</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Jo Malone London</div>                                        <div class="featured__title">Sea Salt &amp; Bergamot Cologne</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Bergamot, sea salt, driftwood<br /><br />Wood Sage &amp; Sea Salt is one of my favourite <a href="https://www.whowhatwear.com/best-jo-malone-perfumes-uk">Jo Malone London perfumes</a>, but the newest iteration of the scent, Bergamot &amp; Sea Salt, might just top it. Inspired by the crunchy sea salt and mineral air of a windswept English coastline, the sage is traded out for a sparkling citrus in the form of bergamot, which gives it all the feeling of a refreshing and invigorating breeze as you behold the glittering horizon. I've been loving wearing this uplifting scent as the darker days of autumn roll in.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/fragrance/best-luxury-perfumes-2026</link>
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                            <![CDATA[ From Byredo to Bottega. ]]>
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                                                                        <pubDate>Sat, 24 Oct 2026 06:00:00 +0000</pubDate>                                                                                                                                <updated>Sun, 25 Oct 2026 17:15:07 +0000</updated>
                                                                                                                                            <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Vousden ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/gAzaoYGTZ8hRaDZiKgz6L6-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;a href=&quot;https://www.eleanorvousden.com/&quot;&gt;&lt;u&gt;Eleanor Vousden &lt;/u&gt;&lt;/a&gt;is the beauty editor for &lt;a href=&quot;https://www.whowhatwear.co.uk/author/eleanor-vousden&quot;&gt;&lt;u&gt;Who What Wear UK&lt;/u&gt;&lt;/a&gt;. She was previously deputy editor at &lt;a href=&quot;https://hji.co.uk/author/eleanor&quot;&gt;&lt;u&gt;Hairdressers Journal&lt;/u&gt;&lt;/a&gt;, health writer at &lt;a href=&quot;https://www.womanandhome.com/author/eleanor-vousden/&quot;&gt;&lt;u&gt;Woman &amp;amp; Home&lt;/u&gt;&lt;/a&gt; and junior beauty editor at beauty website &lt;a href=&quot;https://www.eleanorvousden.com/powder&quot;&gt;&lt;u&gt;Powder. &lt;/u&gt;&lt;/a&gt; She has also contributed to &lt;a href=&quot;https://www.wallpaper.com/author/eleanor-vousden&quot;&gt;&lt;u&gt;Wallpaper &lt;/u&gt;&lt;/a&gt; and &lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Elle &lt;/u&gt;&lt;/a&gt;&lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Collections &lt;/u&gt;&lt;/a&gt; with written and styling work.&lt;br&gt;&lt;br&gt;Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the &lt;a href=&quot;https://www.bsme.com/talent-awards-judge-comments&quot;&gt;&lt;u&gt;BSME Talent Awards &lt;/u&gt;&lt;/a&gt;for her work on Powder and also contributed to the title winning Website of the Year at the &lt;a href=&quot;https://www.inpublishing.co.uk/articles/ppa-digital-awards-2016-the-winners-3808&quot;&gt;&lt;u&gt;PPA Awards&lt;/u&gt;&lt;/a&gt;. &lt;br&gt;&lt;br&gt;Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson. &lt;br&gt;&lt;br&gt;She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle. When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[A collage of perfumes]]></media:description>                                                            <media:text><![CDATA[A collage of perfumes]]></media:text>
                                <media:title type="plain"><![CDATA[A collage of perfumes]]></media:title>
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                                <p>If you ask me, 2026 has been an exceptional year for <a href="https://www.whowhatwear.com/best-new-perfume">new fragrances</a>. And with so many <a href="https://www.whowhatwear.com/uk/beauty/fragrance/best-perfumes">perfumes</a> passing through the beauty cupboard, I'm up close and personal with the best of the best when it comes to luxury perfumes. I sample launches from luxury fragrance houses months before launch and test the best luxury fragrances all year round—trust me: I've done the boots-on-the-ground (or perfume-on-the-blotter) journalism.<br /><br />Picking the very best luxury perfumes of 2026, however, wasn't an easy task. But after rummaging through my perfume shelves, spritzing this year's launches, studying <a href="https://www.whowhatwear.com/beauty/fragrance/autumn-perfume-trends-2026">perfume trends</a> and charting the number of compliments each one elicited, I've compiled my list of the best luxury fragrances that are truly worth the investment. Whether you're looking for an <a href="https://www.whowhatwear.com/beauty/fragrance/best-autumn-2026-fragrance-launches">autumn perfume</a> to take you through the season or a new scent to get the compliments rolling in, scroll on for the very best luxury perfumes of 2026.</p><h3 class="article-body__section" id="section-best-luxury-perfumes-2026"><span>Best Luxury Perfumes 2026</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="cMMHV8PmyawBf2q6iKwAqA" name="Editor Template_Story Art" alt="A collage with perfume bottles layered over one another" src="https://cdn.mos.cms.futurecdn.net/cMMHV8PmyawBf2q6iKwAqA-1920-80.png" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Images courtesy of brands.)</span></figcaption></figure><ul><li><strong>Best Overall: </strong><a href="https://www.byredo.com/uk_en/p/future-memories-eau-de-parfum?sku=0065240348" target="_blank">Byredo Future Memories, £155</a></li><li><strong>Best Skin Fragrance: </strong><a href="https://www.selfridges.com/GB/en/product/bottega-veneta-beauty-bare-morning-eau-de-parfum-100ml_R04670141/" target="_blank">Bottega Veneta Bare Morning, £230</a></li><li><strong>Best New Fragrance: </strong><a href="https://www.sephora.co.uk/p/chanel-coco-mademoiselle-crush-absolu-eau-de-parfum-limited-edition">Chanel Coco Mademoiselle Crush Absolu</a>, £160</li><li><strong>Best Vanilla Fragrance: </strong><a href="https://www.harrods.com/en-gb/p/parfums-de-marly-althair-exclusif-eau-de-parfum-75ml-000000000000312682" target="_blank">Parfums de Marly Althaïr Exclusif, £285</a></li><li><strong>Best Citrus: </strong><a href="https://www.boots.com/jo-malone-london-sea-salt-and-bergamot-cologne-100ml-10394134" target="_blank">Jo Malone London Sea Salt &amp; Bergamot, £125</a></li></ul><h2 id="1-byredo-future-memories">1. Byredo Future Memories</h2>        <div class="featured_product_block featured_block_standard" data-id="69cb1a9a-cd37-11f1-8a74-8dcfc45e4642">            <a href="https://www.byredo.com/uk_en/p/future-memories-eau-de-parfum?sku=0065240348" data-model-name="Future Memories Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:818,l:449,cw:1589,ch:1589,q:80/UWnZCsxafmeY2F2Ajyxez6.jpg" alt="Future Memories" /><span class='featured__label standard__label'>Best Overall</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Byredo</div>                                        <div class="featured__title">Future Memories Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Blackcurrant, aldehydes, galbanum, labdanum, iris butter, orange blossom, vanilla, musks, vanilla liquor accord, ambrofix<br /><br /><a href="https://www.whowhatwear.com/uk/byredo-perfume">Byredo’s</a> latest launch had me captivated from the very first spritz. Created by perfumer Quenton Bisch, one of my all-time favourites, it draws inspiration from the suspension of time between the present and the future, creating a scent that feels nostalgic and comforting yet modern. It opens with a beautiful green bitterness before slowly unfurling into a smooth, creamy yet charred vanilla with subtle smokiness that makes it feel all the more intriguing. It lingers on my skin for hours whenever I wear it, and the compliments have been endless. If you're looking for a <a href="https://www.whowhatwear.com/best-new-perfume">new fragrance</a> to see you through the autumn and winter months, this is one I'd wholeheartedly recommend.</p></p>                </div>                            </div>        </div><h2 id="2-bottega-veneta-beauty-bare-morning">2. Bottega Veneta Beauty Bare Morning</h2>        <div class="featured_product_block featured_block_standard" data-id="69cb1a2c-cd37-11f1-9a11-9919d10d3a68">            <a href="https://www.selfridges.com/GB/en/product/bottega-veneta-beauty-bare-morning-eau-de-parfum-100ml_R04670141/" data-model-name="Bare Morning Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:80,l:0,cw:952,ch:952,q:80/YbCPzJn5yq89po8N7cuQs6.webp" alt="Bare Morning Eau De Parfum 100ml" /><span class='featured__label standard__label'>Best Skin Fragrance</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>BOTTEGA VENETA BEAUTY</div>                                        <div class="featured__title">Bare Morning Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Pink pepper, apricot seed, Borotalco accord, freesia, sandalwood, musks, cashmeran<br /><br />Bottega Veneta launched its new line of fragrances, <a href="https://www.whowhatwear.com/beauty/fragrance/bottega-veneta-alta-perfumes">Alta</a>, this year, and each is as stunning as the next. They're all inspired by scents and ingredients across Italy, but this one is my pick, which has garnered me compliments whenever I've worn it. This powdery <a href="https://www.whowhatwear.com/best-skin-scents">skin scent</a> draws inspiration from Borotalco, an Italian personal care brand known for its talcum powder and vintage, powdery scent. It feels like you've stepped out of the shower and dusted your skin with the Italian powder prior to slipping on and slipping on a silk slip. You'll love this too if you love a <a href="https://www.whowhatwear.com/uk/best-clean-smelling-perfume">clean-smelling perfume</a> or a creamy or powdery fragrance.</p></p>                </div>                            </div>        </div><h2 id="3-chanel-coco-mademoiselle-crush-absolu">3. Chanel Coco Mademoiselle Crush Absolu</h2>        <div class="featured_product_block featured_block_standard" data-id="69cb1b58-cd37-11f1-9204-7fded9114519">            <a href="https://www.sephora.co.uk/p/chanel-coco-mademoiselle-crush-absolu-eau-de-parfum-limited-edition" data-model-name="Coco Mademoiselle Crush Absolu Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QcsbDEdBnjHK4puX4ahLhD.jpg" alt="Chanel Coco Mademoiselle Crush Absolu Eau De Parfum" /><span class='featured__label standard__label'>Best New Fragrance</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Coco Mademoiselle Crush Absolu Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Vetiver, vanilla, grapefruit, lychee, rose, jasmine, patchouli<br /><br />Possibly the most exciting luxury perfume launch of the year, Chanel <a href="https://www.whowhatwear.com/beauty/fragrance/chanel-coco-mademoiselle-crush-absolu">Coco Mademoiselle Crush Absolu</a> is already as iconic as the original Coco Mademoiselle. It has all the amber-floral notes of the original that we know and adore, but with a juicy, mouthwatering burst of lychee on the opening before settling into a deeper, resinous amber that feels like it was made for mischievous soirees. Mark my words: it'll garner compliments galore.</p></p>                </div>                            </div>        </div><h2 id="4-parfums-de-marly-althair-exclusif">4. Parfums de Marly Althaïr Exclusif</h2>        <div class="featured_product_block featured_block_standard" data-id="69cb1af4-cd37-11f1-bef3-e7657987728d">            <a href="https://www.harrods.com/en-gb/p/parfums-de-marly-althair-exclusif-eau-de-parfum-75ml-000000000000312682" data-model-name="Althaïr Exclusif Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:113.73%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9raquK2tPus3zM574Z3c49.jpg" alt="Parfums De Marly Althaïr Exclusif Eau De Parfum (75ml)" /><span class='featured__label standard__label'>Best Vanilla Fragrance</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Parfums de Marly</div>                                        <div class="featured__title">Althaïr Exclusif Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Cinnamon, orange blossom, cardamom, praline, bourbon vanilla, guaicwood, ambrox<br /><br />The original <a href="https://www.whowhatwear.com/best-parfums-de-marly-scents?utm_source=chatgpt.com">Parfums de Marly</a> Althaïr is one of my all-time favourite <a href="https://www.whowhatwear.com/best-vanilla-perfumes">vanilla fragrances</a>, and one I eagerly bring back into my rotation every autumn. So, when I heard an "exclusif" version was on the way, you can imagine my excitement. It takes everything I adore about the original's deep, decadent vanilla and elevates it with a warming hit of flame-lit amaretto that smoulders beautifully on the skin, whilst the addition of orange blossom lends a creamy, almost mouth-watering smoothness. It's the kind of fragrance that feels like wrapping yourself in your favourite cashmere jumper, made for crisp autumn walks and cosy evenings spent by the fireside.</p></p>                </div>                            </div>        </div><h2 id="5-dries-van-noten-velvet-violet">5. Dries Van Noten Velvet Violet</h2>        <div class="featured_product_block featured_block_standard" data-id="2a623b16-cee7-11f1-94c4-614a51e80331">            <a href="https://www.harrods.com/en-gb/p/dries-van-noten-velvet-violet-eau-de-parfum-100ml-000000000000300651" data-model-name="Velvet Violet Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:43,l:0,cw:2251,ch:2251,q:80/c6LdPuaC6cVjFWMtG3Vhn5.jpg" alt="Dries Van Noten Velvet Violet Eau De Parfum (100ml)" /><span class='featured__label standard__label'>Best Powdery Fragrance</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>DRIES VAN NOTEN</div>                                        <div class="featured__title">Velvet Violet Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Pink pepper, violet leaf, clary sage essence, toasted sesame absolute, roasted barley, grilled tonka beans, benzoin resinoide, vetiver essence<br /><br />Velvet Violet deserves a spot on your radar if you're searching for an autumn fragrance that effortlessly takes you from day to night. One spritz unveils a cloud of powdery Parma Violets, beautifully balanced by roasted sesame seed, adding a moreish nuttiness that melts seamlessly into a creamy tonka bean base. It's the kind of scent that feels impossibly chic, making it the perfect finishing touch for any autumn occasion. And can we just appreciate the bottle for a moment? An absolute work of art for your dressing table.</p></p>                </div>                            </div>        </div><h2 id="6-maison-crivelli-musc-nurasana">6. Maison Crivelli Musc Nurasana </h2>        <div class="featured_product_block featured_block_standard" data-id="7391b69a-cd61-11f1-8ebd-5b7258186703">            <a href="https://www.harrods.com/en-gb/p/maison-crivelli-musc-nurasana-extrait-de-parfum-100ml-000000000000177691" data-model-name="Musc Nurasana Extrait de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:101,l:0,cw:2251,ch:2251,q:80/BCHB7HVH5GXDe4kbHwUE4H.jpg" alt="Maison Crivelli Musc Nurasana Extrait De Parfum (100ml)" /><span class='featured__label standard__label'>Best Musk Fragrance</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maison Crivelli</div>                                        <div class="featured__title">Musc Nurasana Extrait de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Bergamot, olibanum incense, rose damascena, musks, tonka bean<br /><br /><a href="https://www.whowhatwear.com/beauty/fragrance/best-maison-crivelli-perfumes">Maison Crivelli's fragrances</a> are amongst some of my all-time favourite perfumes, and after receiving a lab sample earlier this year, I could not wait for this to launch. This new addition takes the powerful sillage and signature long-lasting power of Crivelli's creations and pairs it with creamy, floaty musks. It's soapy and musky, and it lingers all day long and won't disappear into thin air as a lot of light and fresh scents do. It lasts so well throughout the day, and I can even smell it on a tester blotter two weeks after spritzing.</p></p>                </div>                            </div>        </div><h2 id="7-jo-malone-london-sea-salt-amp-bergamot">7. Jo Malone London Sea Salt &amp; Bergamot</h2>        <div class="featured_product_block featured_block_standard" data-id="7391b622-cd61-11f1-a7a8-e3157def4e09">            <a href="https://www.boots.com/jo-malone-london-sea-salt-and-bergamot-cologne-100ml-10394134" data-model-name="Sea Salt &amp; Bergamot Cologne" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SiHogWYf5ZoyZj5imU6m9.webp" alt="Jo Malone London Sea Salt &amp; Bergamot Cologne 100ml" /><span class='featured__label standard__label'>Best Citrus Fragrance</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Jo Malone London</div>                                        <div class="featured__title">Sea Salt &amp; Bergamot Cologne</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Bergamot, sea salt, driftwood<br /><br />Wood Sage &amp; Sea Salt is one of my favourite <a href="https://www.whowhatwear.com/best-jo-malone-perfumes-uk">Jo Malone London perfumes</a>, but the newest iteration of the scent, Bergamot &amp; Sea Salt, might just top it. Inspired by the crunchy sea salt and mineral air of a windswept English coastline, the sage is traded out for a sparkling citrus in the form of bergamot, which gives it all the feeling of a refreshing and invigorating breeze as you behold the glittering horizon. I've been loving wearing this uplifting scent as the darker days of autumn roll in.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ Reduce Shedding and Boost Growth: The 7 Most Advanced Scalp Serums for the Healthiest Hair ]]></title>
                                                                                                <dc:content><![CDATA[ <p>I hate to break it to you, but you probably don't know your <a href="https://www.whowhatwear.com/beauty/hair/best-hair-products-2026" target="_blank">hair</a> as well as you think you do. Sure, you've sussed out the <a href="https://www.whowhatwear.com/beauty/hair/best-conditioner" target="_blank">best conditioner</a> or leave-in <a href="https://www.whowhatwear.com/beauty/hair/best-hair-masks-uk" target="_blank">mask</a>, but did you know your scalp has a skin barrier that's just as delicate as the one on your face? </p><p>Whilst haircare often focuses on the strands, we should really be getting to the root of things for 360-degree health, and the long, luscious locks that come with it. For context, your <a href="https://www.whowhatwear.com/beauty/hair/best-shampoos-for-dry-scalp" target="_blank">scalp</a> is home to bacteria, fungi and yeasts that help regulate oil production, protect against environmental factors and retain hydration. If this delicate ecosystem is out of balance, you can experience everything from excess oil production and dandruff to increased shedding. That's why it's great to incorporate a scalp serum into your routine to ensure the barrier is well looked after.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:120.00%;"><img id="yFmdbShDA3NofzgKLhjZEi" name="@peonylim" alt="hair" src="https://cdn.mos.cms.futurecdn.net/yFmdbShDA3NofzgKLhjZEi-1920-80.png" mos="" align="middle" fullscreen="" width="1000" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DZ1t7BMDe9v/?hl=en&amp;img_index=9" target="_blank">@peonylim</a>)</span></figcaption></figure><p>Luckily, in 2026, hair products have never been so advanced. There's now a plethora of clever scalp serums boasting next-gen technology and ingredients that deliver real results. I have to say, ever since I started using them, my hair has never looked fuller or grown quicker. </p><p>Ahead, my seven favourite scalp serums for every possible concern, and insights from top trichologists, so you're clued up, too. </p><h3 class="article-body__section" id="section-what-are-scalp-serums"><span>What Are Scalp Serums?</span></h3><p><a href="https://www.152harleystreet.com/specialists/aamna-adel/" target="_blank"><strong>Dr Aamna Adel</strong></a><strong>, consultant dermatologist and the founder of Rhute</strong>, one of the buzziest scalp care brands to hit the market in recent years, explains that, unlike traditional <a href="https://www.whowhatwear.com/beauty/hair/best-hair-serums" target="_blank">hair serums</a>, scalp serums are lightweight, leave-on treatments directly applied to the scalp and around the follicles, rather than the hair. "They're designed to deliver active ingredients where they matter most. Because they're left on, they can work over a sustained period, which is what makes them effective. They're really the scalp equivalent of a facial serum, bringing targeted skincare thinking to the scalp."</p><h3 class="article-body__section" id="section-what-are-the-benefits-of-scalp-serums"><span>What Are the Benefits of Scalp Serums?</span></h3><p>Depending on the formula, a scalp serum can help calm and support the scalp barrier, reduce shedding, support density and keep the area around the follicles healthy. In terms of what ingredients you should look out for, <strong>Dr Adel </strong>highlights that <a href="https://www.whowhatwear.com/beauty/skin/best-niacinamide-serums">niacinamide</a> and panthenol soothe and support the scalp, whilst actives such as caffeine and <a href="https://www.whowhatwear.com/beauty/skin/best-peptide-serums">peptides</a> help support the follicle and the hair's growth phase. Remember: "Healthy hair grows from a healthy scalp." </p><h3 class="article-body__section" id="section-how-do-you-apply-scalp-serum"><span>How Do You Apply Scalp Serum?</span></h3><p>It couldn't be easier. Apply the serum directly to your scalp, parting the hair in sections so it reaches the skin rather than just sitting on the lengths. Then massage in gently with your fingertips; this action also helps with blood flow. Consultant Dermatologist and President of the Institute of Tricologists,<strong> </strong><a href="https://www.drsharonwong.com/" target="_blank"><strong>Dr Sharon Wong </strong></a>notes that it's important to leave a scalp serum on to let it penetrate and really get to work, so use it in the evening, or at least leave it on for 20 to 30 minutes before styling. </p><p>"Consistency is what counts, so using it regularly as directed is far more important than how much you apply in one go," adds <strong>Dr Adel. </strong></p><h2 class="article-body__section" id="section-the-best-scalp-serums-2026"><span>The Best Scalp Serums 2026 </span></h2><ul><li><strong>Best overall scalp serum: </strong><a href="https://www.lookfantastic.com/p/the-ordinary-s-multi-peptide-serum-for-hair-density-and-scalp-support-30ml/14988646/" target="_blank">The Ordinary Multi-Peptide Serum for Hair Density and Scalp Support, £14</a></li><li><strong>Best scalp serum for growth: </strong><a href="https://www.boots.com/typebea-g1-overnight-boosting-peptide-serum-10349777" target="_blank">Typebea G•1 Overnight Boosting Peptide Hair Growth Serum, £43</a></li><li><strong>Best scalp serum for greying: </strong><a href="https://www.cultbeauty.co.uk/p/k18-biomimetic-hairscience-futureiq-biomimetic-hair-longevity-serum-90ml/17826251/" target="_blank">K18 Biomimetic Hairscience FutureIQ Biomimetic Hair Longevity Serum, £110</a></li><li><strong>Best scalp serum for shedding: </strong><a href="https://www.lookfantastic.com/p/kerastase-genesis-anti-hair-fall-nourishing-fortifying-hair-serum-for-weakened-hair-30ml/16674884/?" target="_blank">Kérastase Genesis Anti-Hair Fall Nourishing &amp; Fortifying Hair Serum, £19</a></li><li><strong>Best scalp serum for density: </strong><a href="https://www.lookfantastic.com/p/nioxin-night-density-rescue-serum-thickening-serum-for-optimised-hair-growth-70ml/15458907/" target="_blank">Nioxin Night Density Rescue Serum Thickening Serum for Optimised Hair Growth, £51 </a></li></ul><h2 id="1-the-ordinary-multi-peptide-serum-for-hair-density-and-scalp-support">1. The Ordinary Multi-Peptide Serum for Hair Density and Scalp Support </h2>        <div class="featured_product_block featured_block_standard" data-id="5b7031dc-cd65-11f1-996c-f3130a4e73bd">            <a href="https://www.lookfantastic.com/p/the-ordinary-s-multi-peptide-serum-for-hair-density-and-scalp-support-30ml/14988646/" data-model-name="Multi-Peptide Serum for Hair Density and Scalp Support" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/fiVCSrhKxgDPn4tyxPQMzb.png" alt="The Ordinary's Multi-Peptide Serum for Hair Density and Scalp Support 30ml" /><span class='featured__label standard__label'>Best overall scalp serum </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>The Ordinary</div>                                        <div class="featured__title">Multi-Peptide Serum for Hair Density and Scalp Support</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>What we love: </strong>Top-tier ingredients at an accessible price point </p><p><strong>Key ingredients:</strong> Peptide blend, plant extracts, caffeine </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Excellent price point </li><li class='list-item list-item-pros'>Suitable for all hair types </li><li class='list-item list-item-pros'>Easy pipette dispenser </li><li class='list-item list-item-pros'>Impressive use of peptides </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Runs out quickly if you're using the recommended amount </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="9R3n9PyiPtJ4bDVcKUeDvM" name="The Ordinary" alt="hair" src="https://cdn.mos.cms.futurecdn.net/9R3n9PyiPtJ4bDVcKUeDvM-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>The Ordinary's scalp serum is my top pick on a budget. With a blend of peptides, olive tree extract to visibly strengthen hair, vitamin-rich red clover, three botanical actives for fuller-looking strands, and nourishing pea sprout, it really boasts a powerhouse of ingredients. In just two weeks, I noticed that my hair looked fuller, and that the overall quality of my strands and shine had improved. It's a great addition to any diligent <a href="https://www.whowhatwear.com/beauty/hair/perfect-haircare-routine">haircare routine</a>, and for the price, you can't go wrong. </p><h2 id="2-typebea-g1-overnight-boosting-peptide-hair-growth-serum">2. Typebea G1 Overnight Boosting Peptide Hair Growth Serum</h2>        <div class="featured_product_block featured_block_standard" data-id="da1d21ec-ce0b-11f1-836a-99f9ce214845">            <a href="https://www.boots.com/typebea-g1-overnight-boosting-peptide-serum-10349777" data-model-name="G1 Overnight Boosting Peptide Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/mTvbDfTgkdnPtShqYspP3Z.webp" alt="Typebea G1 Overnight Boosting Peptide Serum" /><span class='featured__label standard__label'>Best for hair growth </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Typebea</div>                                        <div class="featured__title">G1 Overnight Boosting Peptide Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>What we love: </strong>Visible hair growth and decreased shedding </p><p><strong>Key ingredients:</strong>  Baicapil, peptide blend, antioxidants, lactic acid, PHA</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Incredible hair growth and decreased shedding</li><li class='list-item list-item-pros'>Bottle lasts a good amount of time  </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>On the pricier end </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="nJ4NpNARG9m5z7Z5XDP7EU" name="Typebea" alt="Typebea" src="https://cdn.mos.cms.futurecdn.net/nJ4NpNARG9m5z7Z5XDP7EU-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>This is often out of stock and for good reason; I've used this scalp serum on and off for over a year now, and I've noticed the most incredible growth. It's lightweight, non-sticky and designed to work hard whilst you sleep. Powered by clinically tested Baicapil, its actives penetrate into the scalp to increase thickness by preventing hair loss by up to 60%. There are added peptides to fortify and rejuvenate, so you can expect stronger strands too. I can attest to its claims: I <em>really</em> notice when I'm not using this product. </p><h2 id="3-k18-biomimetic-hairscience-futureiq-biomimetic-hair-longevity-serum">3. K18 Biomimetic Hairscience FutureIQ Biomimetic Hair Longevity Serum</h2>        <div class="featured_product_block featured_block_standard" data-id="632303c6-ce0c-11f1-a2fd-4da044ec9000">            <a href="https://www.cultbeauty.co.uk/p/k18-biomimetic-hairscience-futureiq-biomimetic-hair-longevity-serum-90ml/17826251/" data-model-name="Biomimetic Hairscience Future IQ Biomimetic Hair Longevity Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/YrVq6BpjnBc2BrPC9VJgCi.png" alt="K18, Biomimetic Hairscience Futureiq Biomimetic Hair Longevity Serum" /><span class='featured__label standard__label'>Best for greying </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>K18</div>                                        <div class="featured__title">Biomimetic Hairscience Future IQ Biomimetic Hair Longevity Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>What we love: </strong>Cutting-edge technology and clinically proven results </p><p><strong>Key ingredients:</strong>  Patent-pending blend of biomimetic peptides, root-anchoring complexes, antioxidants, niacinamide, zinc sulfate </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>The most advanced scalp serum on the market </li><li class='list-item list-item-pros'>Impressive research</li><li class='list-item list-item-pros'>Excellent results after three months </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Incredibly pricy </li><li class='list-item list-item-cons'>Best results after three months of use </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="mvCLjbB5XRjXmdSeipRVZb" name="K18" alt="K18" src="https://cdn.mos.cms.futurecdn.net/mvCLjbB5XRjXmdSeipRVZb-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>I've been a die-hard fan of <a href="https://www.whowhatwear.com/beauty/hair/best-k18-hair-products">K18</a>'s cutting-edge products for years, so I was very excited by the launch of their new scalp serum, which claims to dial back hair ageing, including premature greying. As someone who suffers from the latter, I was sold. Two bottles in, I've noticed excellent results: my hair looks thicker, particularly around the temples, and whilst I have seen a small impact on my greys, the brand advises that it takes three months to see full results. So, it's a commitment, especially at £110 a bottle. I’ll persevere, however, as I’ve already been so impressed in such a short amount of time.</p><h2 id="4-kerastase-genesis-anti-hair-fall-nourishing-amp-fortifying-hair-serum">4. Kérastase Genesis Anti-Hair Fall Nourishing &amp; Fortifying Hair Serum</h2>        <div class="featured_product_block featured_block_standard" data-id="2ca307e4-ce19-11f1-8afc-d325d6e1b62c">            <a href="https://www.lookfantastic.com/p/kerastase-genesis-anti-hair-fall-nourishing-fortifying-hair-serum-for-weakened-hair-30ml/16674884/?" data-model-name="Genesis Fortifying Hair Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/FKUzFs4WQpQ9gzPFHvAon.png" alt="Kérastase, Genesis Anti-Hair Fall Nourishing &amp; Fortifying Hair Serum for Weakened Hair" /><span class='featured__label standard__label'>Best for shedding </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kérastase</div>                                        <div class="featured__title">Genesis Fortifying Hair Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>What we love: </strong>A targeted approach to reducing hair shedding </p><p><strong>Key ingredients:</strong>  1.5% aminexil (anti-hair loss molecule), ginger root extract, edelweiss native cells (antioxidant)</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Impressive, clinically backed ingredients</li><li class='list-item list-item-pros'>Marked reduction in shedding in just one week </li><li class='list-item list-item-pros'>Available in an array of sizes, so you can test without committing </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>On the pricier end </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="aKC5xREU7ZSErDAwLhRfMi" name="Kerastase" alt="Kerastase" src="https://cdn.mos.cms.futurecdn.net/aKC5xREU7ZSErDAwLhRfMi-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>Shedding is always a concern, but particularly in autumn, when the seasonal shift can trigger a little extra hair fall. It's completely normal and should pass, but if you want to support your hair during this period, look to Kérastase's dedicated scalp serum. It contains 1.5% aminexil, an anti-hair-loss molecule that helps secure the hair bulb within the scalp by preventing the collagen sheath around the follicle from hardening. There's also ginger root extract to protect against daily aggressors, alongside a powerful antioxidant to help preserve collagen. I noticed a marked reduction in hair fall whilst using this, and I'll be relying on it during the autumn months going forward.</p><h2 id="5-nioxin-night-density-rescue-serum-thickening-serum-for-optimised-hair-growth">5. Nioxin Night Density Rescue Serum Thickening Serum for Optimised Hair Growth</h2>        <div class="featured_product_block featured_block_standard" data-id="24767864-cec1-11f1-8825-cde012ba500b">            <a href="https://www.lookfantastic.com/p/nioxin-night-density-rescue-serum-thickening-serum-for-optimised-hair-growth-70ml/15458907/" data-model-name="Night Density Rescue Serum Thickening Serum for Optimised Hair Growth" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Up7Jf4EcG8NUJSqLjdSsN8.png" alt="Nioxin, Night Density Rescue Serum Thickening Serum for Optimised Hair Growth" /><span class='featured__label standard__label'>Best for density </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nioxin</div>                                        <div class="featured__title">Night Density Rescue Serum Thickening Serum for Optimised Hair Growth</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>What we love: </strong>Clinically tested to boost density in just eight weeks </p><p><strong>Key ingredients:</strong>  Panthenol (B5), ginger root extract, lauric acid </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Backed by clinical studies and derms</li><li class='list-item list-item-pros'>Excellent blend of advanced ingredients </li><li class='list-item list-item-pros'>Non-greasy overnight formula </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>On the pricier end</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="MQDDPCeZh7yY9ccWMrUeg4" name="Nioxin" alt="Nioxin" src="https://cdn.mos.cms.futurecdn.net/MQDDPCeZh7yY9ccWMrUeg4-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>This best-selling serum is clinically tested to boost hair density in eight weeks, and I concur: after two months of daily overnight use, my hair did indeed look thicker and fuller, especially around the roots. This is thanks to a powerful (and dermatologically tested) blend of panthenol, which helps reduce breakage, ginger root extract to promote scalp stimulation and growth, and lauric acid for nourishment. It's also a no-rinse, non-greasy formula, so you'll wake up with fresh-feeling hair, too. </p><h2 id="6-rhute-density-repair-hair-growth-scalp-serum">6. Rhute Density + Repair Hair Growth Scalp Serum</h2>        <div class="featured_product_block featured_block_standard" data-id="64c9f394-cec3-11f1-8539-259af30163bd">            <a href="https://rhutehair.com/products/serum" data-model-name="Density + Repair Hair Growth Scalp Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ZZydYzT9RAqwA8rPc4gy8m.png" alt="rhute, Density + Repair Hair Growth Scalp Serum" /><span class='featured__label standard__label'>Best for repair </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>rhute</div>                                        <div class="featured__title">Density + Repair Hair Growth Scalp Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>What we love: </strong>A 360-degree approach to scalp health  </p><p><strong>Key ingredients:</strong> Panthenol (B5), ginger root extract, lauric acid </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Quick results, with noticeable changes in density within days</li><li class='list-item list-item-pros'>Dermatologist-backed</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Dispensing system can be fiddly </li><li class='list-item list-item-cons'>Runs out very quick</li><li class='list-item list-item-cons'>On the pricer end</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="VypZ7aQWiysBvqPm7BJ23N" name="Rhute" alt="Rhute" src="https://cdn.mos.cms.futurecdn.net/VypZ7aQWiysBvqPm7BJ23N-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>If you want a thorough approach to scalp health, with all the benefits of increased density and reduced shedding, look no further than Rhute's award-winning, biologically targeted scalp serum. Designed by dermatologist and hair expert Dr Aamna Adel, the serum was blended to target each stage of the hair cycle, with ingredients including caffeine, bioactive peptides, stem cell extracts and niacinamide. I noticed a difference in hair density within days, and a reduction in hair fall within two weeks. </p><h2 id="7-living-proof-scalp-care-density-serum">7. Living Proof Scalp Care Density Serum</h2>        <div class="featured_product_block featured_block_standard" data-id="01c5a514-cec7-11f1-8264-09c43cb56c84">            <a href="https://www.lookfantastic.com/p/living-proof-scalp-care-density-serum-50ml/15323112/" data-model-name="Scalp Care Density Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/wNB2rr5uaHp33LepbCYfqT.png" alt="Living Proof Scalp Care Density Serum 50ml" /><span class='featured__label standard__label'>Best for thinning hair types</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Living Proof</div>                                        <div class="featured__title">Scalp Care Density Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>What we love:  </strong>An impressive clinically backed formula for thinning hair </p><p><strong>Key ingredients:</strong>  Amino acids, antioxidants, pea sprout extract, amaranth peptides</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Impressive clinical testing </li><li class='list-item list-item-pros'>Advanced blend of ingredients</li><li class='list-item list-item-pros'>Helps with thickness and the appearance of greys </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>On the pricier end </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="yLB4hEhudzTy8dr9AoUviV" name="Living Proof" alt="Living Proof" src="https://cdn.mos.cms.futurecdn.net/yLB4hEhudzTy8dr9AoUviV-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>Designed for thinning hair, Living Proof’s Scalp Care Density Serum helps reduce visible hair fall whilst minimising the appearance of greys, with results after 90 days of daily use. Formulated with amino acids, antioxidants and the brand’s own density-boosting technology, its clinical results are impressive: 100% of participants noticed a less visible scalp, whilst 76% saw a decrease in new grey hair growth. Personally, I noticed a marked reduction in shedding and, although I’m only 60 days into using it, I haven’t spotted any new greys either, which is a win in my book.</p><h3 class="article-body__section" id="section-do-i-need-a-scalp-serum"><span>Do I Need a Scalp Serum?</span></h3><p>If you're concerned about shedding, density, or general hair health, then a scalp serum is a good shout. <strong>Dr Adel </strong>adds: "Even without a specific concern, a daily serum can be a sensible preventative step, since looking after the scalp supports the hair you'll have in the months ahead."</p><h3 class="article-body__section" id="section-can-a-scalp-serum-help-hair-growth"><span>Can a Scalp Serum Help Hair Growth?</span></h3><p>Whilst a well-formulated scalp serum can support the conditions for healthy hair growth, <strong>Dr Adel </strong>stresses that it's important to be realistic about what topical measures can achieve. </p><p>"By supporting the scalp barrier, calming the environment, and using actives that help keep hair in its growth phase, a serum helps create the best possible environment for the follicles," she explains. "What a serum won't do on its own is reverse genetic hair loss, so for significant thinning, it's best used alongside evidence-based treatments and after understanding the underlying cause. Supporting the scalp is the foundation, not a standalone cure."</p><h4 class="article-body__section" id="section-how-we-tested"><span>How We Tested</span></h4><p>Both the wider Who What Wear UK team and our beauty team have tested dozens of scalp serums between us, and we're well versed in the science behind scalp barrier care. For this feature, I consulted dermatologists and trichologists to determine which ingredients and formulations make for the most efficacious, fast-acting products, then tested each for two months to assess the results.</p><h4 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us </span></h4><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/hair/best-scalp-serums</link>
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                            <![CDATA[ Shop the next-gen of scalp serums. ]]>
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                                                                        <pubDate>Sat, 24 Oct 2026 06:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 03 Nov 2026 09:47:50 +0000</updated>
                                                                                                                                            <category><![CDATA[Hair]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Nessa Humayun ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/qBL9xURQxxVyinjQmj6BCG-320-70.png ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Nessa Humayun is a freelance beauty journalist and the former Beauty Editor of Marie Claire UK. With a decade of editorial experience across beauty, fashion and lifestyle, Nessa has written for publications including British Vogue, The Times, Cosmopolitan, Stylist, Dazed, The Independent and The London Standard.&lt;br&gt;&lt;br&gt;Obsessed with beauty since she was tall enough to raid her mum’s vanity, Nessa covers everything from product must-haves to long-form features exploring the forces shaping the beauty landscape. She is committed to unpacking what’s really worth it, separating science from hype, and figuring out which trends and treatments are actually worth your time (and money).&lt;/p&gt; ]]></dc:description>
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                                <p>I hate to break it to you, but you probably don't know your <a href="https://www.whowhatwear.com/beauty/hair/best-hair-products-2026" target="_blank">hair</a> as well as you think you do. Sure, you've sussed out the <a href="https://www.whowhatwear.com/beauty/hair/best-conditioner" target="_blank">best conditioner</a> or leave-in <a href="https://www.whowhatwear.com/beauty/hair/best-hair-masks-uk" target="_blank">mask</a>, but did you know your scalp has a skin barrier that's just as delicate as the one on your face? </p><p>Whilst haircare often focuses on the strands, we should really be getting to the root of things for 360-degree health, and the long, luscious locks that come with it. For context, your <a href="https://www.whowhatwear.com/beauty/hair/best-shampoos-for-dry-scalp" target="_blank">scalp</a> is home to bacteria, fungi and yeasts that help regulate oil production, protect against environmental factors and retain hydration. If this delicate ecosystem is out of balance, you can experience everything from excess oil production and dandruff to increased shedding. That's why it's great to incorporate a scalp serum into your routine to ensure the barrier is well looked after.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:120.00%;"><img id="yFmdbShDA3NofzgKLhjZEi" name="@peonylim" alt="hair" src="https://cdn.mos.cms.futurecdn.net/yFmdbShDA3NofzgKLhjZEi-1920-80.png" mos="" align="middle" fullscreen="" width="1000" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DZ1t7BMDe9v/?hl=en&amp;img_index=9" target="_blank">@peonylim</a>)</span></figcaption></figure><p>Luckily, in 2026, hair products have never been so advanced. There's now a plethora of clever scalp serums boasting next-gen technology and ingredients that deliver real results. I have to say, ever since I started using them, my hair has never looked fuller or grown quicker. </p><p>Ahead, my seven favourite scalp serums for every possible concern, and insights from top trichologists, so you're clued up, too. </p><h3 class="article-body__section" id="section-what-are-scalp-serums"><span>What Are Scalp Serums?</span></h3><p><a href="https://www.152harleystreet.com/specialists/aamna-adel/" target="_blank"><strong>Dr Aamna Adel</strong></a><strong>, consultant dermatologist and the founder of Rhute</strong>, one of the buzziest scalp care brands to hit the market in recent years, explains that, unlike traditional <a href="https://www.whowhatwear.com/beauty/hair/best-hair-serums" target="_blank">hair serums</a>, scalp serums are lightweight, leave-on treatments directly applied to the scalp and around the follicles, rather than the hair. "They're designed to deliver active ingredients where they matter most. Because they're left on, they can work over a sustained period, which is what makes them effective. They're really the scalp equivalent of a facial serum, bringing targeted skincare thinking to the scalp."</p><h3 class="article-body__section" id="section-what-are-the-benefits-of-scalp-serums"><span>What Are the Benefits of Scalp Serums?</span></h3><p>Depending on the formula, a scalp serum can help calm and support the scalp barrier, reduce shedding, support density and keep the area around the follicles healthy. In terms of what ingredients you should look out for, <strong>Dr Adel </strong>highlights that <a href="https://www.whowhatwear.com/beauty/skin/best-niacinamide-serums">niacinamide</a> and panthenol soothe and support the scalp, whilst actives such as caffeine and <a href="https://www.whowhatwear.com/beauty/skin/best-peptide-serums">peptides</a> help support the follicle and the hair's growth phase. Remember: "Healthy hair grows from a healthy scalp." </p><h3 class="article-body__section" id="section-how-do-you-apply-scalp-serum"><span>How Do You Apply Scalp Serum?</span></h3><p>It couldn't be easier. Apply the serum directly to your scalp, parting the hair in sections so it reaches the skin rather than just sitting on the lengths. Then massage in gently with your fingertips; this action also helps with blood flow. Consultant Dermatologist and President of the Institute of Tricologists,<strong> </strong><a href="https://www.drsharonwong.com/" target="_blank"><strong>Dr Sharon Wong </strong></a>notes that it's important to leave a scalp serum on to let it penetrate and really get to work, so use it in the evening, or at least leave it on for 20 to 30 minutes before styling. </p><p>"Consistency is what counts, so using it regularly as directed is far more important than how much you apply in one go," adds <strong>Dr Adel. </strong></p><h2 class="article-body__section" id="section-the-best-scalp-serums-2026"><span>The Best Scalp Serums 2026 </span></h2><ul><li><strong>Best overall scalp serum: </strong><a href="https://www.lookfantastic.com/p/the-ordinary-s-multi-peptide-serum-for-hair-density-and-scalp-support-30ml/14988646/" target="_blank">The Ordinary Multi-Peptide Serum for Hair Density and Scalp Support, £14</a></li><li><strong>Best scalp serum for growth: </strong><a href="https://www.boots.com/typebea-g1-overnight-boosting-peptide-serum-10349777" target="_blank">Typebea G•1 Overnight Boosting Peptide Hair Growth Serum, £43</a></li><li><strong>Best scalp serum for greying: </strong><a href="https://www.cultbeauty.co.uk/p/k18-biomimetic-hairscience-futureiq-biomimetic-hair-longevity-serum-90ml/17826251/" target="_blank">K18 Biomimetic Hairscience FutureIQ Biomimetic Hair Longevity Serum, £110</a></li><li><strong>Best scalp serum for shedding: </strong><a href="https://www.lookfantastic.com/p/kerastase-genesis-anti-hair-fall-nourishing-fortifying-hair-serum-for-weakened-hair-30ml/16674884/?" target="_blank">Kérastase Genesis Anti-Hair Fall Nourishing &amp; Fortifying Hair Serum, £19</a></li><li><strong>Best scalp serum for density: </strong><a href="https://www.lookfantastic.com/p/nioxin-night-density-rescue-serum-thickening-serum-for-optimised-hair-growth-70ml/15458907/" target="_blank">Nioxin Night Density Rescue Serum Thickening Serum for Optimised Hair Growth, £51 </a></li></ul><h2 id="1-the-ordinary-multi-peptide-serum-for-hair-density-and-scalp-support">1. The Ordinary Multi-Peptide Serum for Hair Density and Scalp Support </h2>        <div class="featured_product_block featured_block_standard" data-id="5b7031dc-cd65-11f1-996c-f3130a4e73bd">            <a href="https://www.lookfantastic.com/p/the-ordinary-s-multi-peptide-serum-for-hair-density-and-scalp-support-30ml/14988646/" data-model-name="Multi-Peptide Serum for Hair Density and Scalp Support" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/fiVCSrhKxgDPn4tyxPQMzb.png" alt="The Ordinary's Multi-Peptide Serum for Hair Density and Scalp Support 30ml" /><span class='featured__label standard__label'>Best overall scalp serum </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>The Ordinary</div>                                        <div class="featured__title">Multi-Peptide Serum for Hair Density and Scalp Support</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>What we love: </strong>Top-tier ingredients at an accessible price point </p><p><strong>Key ingredients:</strong> Peptide blend, plant extracts, caffeine </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Excellent price point </li><li class='list-item list-item-pros'>Suitable for all hair types </li><li class='list-item list-item-pros'>Easy pipette dispenser </li><li class='list-item list-item-pros'>Impressive use of peptides </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Runs out quickly if you're using the recommended amount </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="9R3n9PyiPtJ4bDVcKUeDvM" name="The Ordinary" alt="hair" src="https://cdn.mos.cms.futurecdn.net/9R3n9PyiPtJ4bDVcKUeDvM-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>The Ordinary's scalp serum is my top pick on a budget. With a blend of peptides, olive tree extract to visibly strengthen hair, vitamin-rich red clover, three botanical actives for fuller-looking strands, and nourishing pea sprout, it really boasts a powerhouse of ingredients. In just two weeks, I noticed that my hair looked fuller, and that the overall quality of my strands and shine had improved. It's a great addition to any diligent <a href="https://www.whowhatwear.com/beauty/hair/perfect-haircare-routine">haircare routine</a>, and for the price, you can't go wrong. </p><h2 id="2-typebea-g1-overnight-boosting-peptide-hair-growth-serum">2. Typebea G1 Overnight Boosting Peptide Hair Growth Serum</h2>        <div class="featured_product_block featured_block_standard" data-id="da1d21ec-ce0b-11f1-836a-99f9ce214845">            <a href="https://www.boots.com/typebea-g1-overnight-boosting-peptide-serum-10349777" data-model-name="G1 Overnight Boosting Peptide Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/mTvbDfTgkdnPtShqYspP3Z.webp" alt="Typebea G1 Overnight Boosting Peptide Serum" /><span class='featured__label standard__label'>Best for hair growth </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Typebea</div>                                        <div class="featured__title">G1 Overnight Boosting Peptide Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>What we love: </strong>Visible hair growth and decreased shedding </p><p><strong>Key ingredients:</strong>  Baicapil, peptide blend, antioxidants, lactic acid, PHA</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Incredible hair growth and decreased shedding</li><li class='list-item list-item-pros'>Bottle lasts a good amount of time  </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>On the pricier end </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="nJ4NpNARG9m5z7Z5XDP7EU" name="Typebea" alt="Typebea" src="https://cdn.mos.cms.futurecdn.net/nJ4NpNARG9m5z7Z5XDP7EU-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>This is often out of stock and for good reason; I've used this scalp serum on and off for over a year now, and I've noticed the most incredible growth. It's lightweight, non-sticky and designed to work hard whilst you sleep. Powered by clinically tested Baicapil, its actives penetrate into the scalp to increase thickness by preventing hair loss by up to 60%. There are added peptides to fortify and rejuvenate, so you can expect stronger strands too. I can attest to its claims: I <em>really</em> notice when I'm not using this product. </p><h2 id="3-k18-biomimetic-hairscience-futureiq-biomimetic-hair-longevity-serum">3. K18 Biomimetic Hairscience FutureIQ Biomimetic Hair Longevity Serum</h2>        <div class="featured_product_block featured_block_standard" data-id="632303c6-ce0c-11f1-a2fd-4da044ec9000">            <a href="https://www.cultbeauty.co.uk/p/k18-biomimetic-hairscience-futureiq-biomimetic-hair-longevity-serum-90ml/17826251/" data-model-name="Biomimetic Hairscience Future IQ Biomimetic Hair Longevity Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/YrVq6BpjnBc2BrPC9VJgCi.png" alt="K18, Biomimetic Hairscience Futureiq Biomimetic Hair Longevity Serum" /><span class='featured__label standard__label'>Best for greying </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>K18</div>                                        <div class="featured__title">Biomimetic Hairscience Future IQ Biomimetic Hair Longevity Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>What we love: </strong>Cutting-edge technology and clinically proven results </p><p><strong>Key ingredients:</strong>  Patent-pending blend of biomimetic peptides, root-anchoring complexes, antioxidants, niacinamide, zinc sulfate </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>The most advanced scalp serum on the market </li><li class='list-item list-item-pros'>Impressive research</li><li class='list-item list-item-pros'>Excellent results after three months </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Incredibly pricy </li><li class='list-item list-item-cons'>Best results after three months of use </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="mvCLjbB5XRjXmdSeipRVZb" name="K18" alt="K18" src="https://cdn.mos.cms.futurecdn.net/mvCLjbB5XRjXmdSeipRVZb-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>I've been a die-hard fan of <a href="https://www.whowhatwear.com/beauty/hair/best-k18-hair-products">K18</a>'s cutting-edge products for years, so I was very excited by the launch of their new scalp serum, which claims to dial back hair ageing, including premature greying. As someone who suffers from the latter, I was sold. Two bottles in, I've noticed excellent results: my hair looks thicker, particularly around the temples, and whilst I have seen a small impact on my greys, the brand advises that it takes three months to see full results. So, it's a commitment, especially at £110 a bottle. I’ll persevere, however, as I’ve already been so impressed in such a short amount of time.</p><h2 id="4-kerastase-genesis-anti-hair-fall-nourishing-amp-fortifying-hair-serum">4. Kérastase Genesis Anti-Hair Fall Nourishing &amp; Fortifying Hair Serum</h2>        <div class="featured_product_block featured_block_standard" data-id="2ca307e4-ce19-11f1-8afc-d325d6e1b62c">            <a href="https://www.lookfantastic.com/p/kerastase-genesis-anti-hair-fall-nourishing-fortifying-hair-serum-for-weakened-hair-30ml/16674884/?" data-model-name="Genesis Fortifying Hair Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/FKUzFs4WQpQ9gzPFHvAon.png" alt="Kérastase, Genesis Anti-Hair Fall Nourishing &amp; Fortifying Hair Serum for Weakened Hair" /><span class='featured__label standard__label'>Best for shedding </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kérastase</div>                                        <div class="featured__title">Genesis Fortifying Hair Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>What we love: </strong>A targeted approach to reducing hair shedding </p><p><strong>Key ingredients:</strong>  1.5% aminexil (anti-hair loss molecule), ginger root extract, edelweiss native cells (antioxidant)</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Impressive, clinically backed ingredients</li><li class='list-item list-item-pros'>Marked reduction in shedding in just one week </li><li class='list-item list-item-pros'>Available in an array of sizes, so you can test without committing </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>On the pricier end </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="aKC5xREU7ZSErDAwLhRfMi" name="Kerastase" alt="Kerastase" src="https://cdn.mos.cms.futurecdn.net/aKC5xREU7ZSErDAwLhRfMi-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>Shedding is always a concern, but particularly in autumn, when the seasonal shift can trigger a little extra hair fall. It's completely normal and should pass, but if you want to support your hair during this period, look to Kérastase's dedicated scalp serum. It contains 1.5% aminexil, an anti-hair-loss molecule that helps secure the hair bulb within the scalp by preventing the collagen sheath around the follicle from hardening. There's also ginger root extract to protect against daily aggressors, alongside a powerful antioxidant to help preserve collagen. I noticed a marked reduction in hair fall whilst using this, and I'll be relying on it during the autumn months going forward.</p><h2 id="5-nioxin-night-density-rescue-serum-thickening-serum-for-optimised-hair-growth">5. Nioxin Night Density Rescue Serum Thickening Serum for Optimised Hair Growth</h2>        <div class="featured_product_block featured_block_standard" data-id="24767864-cec1-11f1-8825-cde012ba500b">            <a href="https://www.lookfantastic.com/p/nioxin-night-density-rescue-serum-thickening-serum-for-optimised-hair-growth-70ml/15458907/" data-model-name="Night Density Rescue Serum Thickening Serum for Optimised Hair Growth" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Up7Jf4EcG8NUJSqLjdSsN8.png" alt="Nioxin, Night Density Rescue Serum Thickening Serum for Optimised Hair Growth" /><span class='featured__label standard__label'>Best for density </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nioxin</div>                                        <div class="featured__title">Night Density Rescue Serum Thickening Serum for Optimised Hair Growth</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>What we love: </strong>Clinically tested to boost density in just eight weeks </p><p><strong>Key ingredients:</strong>  Panthenol (B5), ginger root extract, lauric acid </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Backed by clinical studies and derms</li><li class='list-item list-item-pros'>Excellent blend of advanced ingredients </li><li class='list-item list-item-pros'>Non-greasy overnight formula </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>On the pricier end</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="MQDDPCeZh7yY9ccWMrUeg4" name="Nioxin" alt="Nioxin" src="https://cdn.mos.cms.futurecdn.net/MQDDPCeZh7yY9ccWMrUeg4-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>This best-selling serum is clinically tested to boost hair density in eight weeks, and I concur: after two months of daily overnight use, my hair did indeed look thicker and fuller, especially around the roots. This is thanks to a powerful (and dermatologically tested) blend of panthenol, which helps reduce breakage, ginger root extract to promote scalp stimulation and growth, and lauric acid for nourishment. It's also a no-rinse, non-greasy formula, so you'll wake up with fresh-feeling hair, too. </p><h2 id="6-rhute-density-repair-hair-growth-scalp-serum">6. Rhute Density + Repair Hair Growth Scalp Serum</h2>        <div class="featured_product_block featured_block_standard" data-id="64c9f394-cec3-11f1-8539-259af30163bd">            <a href="https://rhutehair.com/products/serum" data-model-name="Density + Repair Hair Growth Scalp Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ZZydYzT9RAqwA8rPc4gy8m.png" alt="rhute, Density + Repair Hair Growth Scalp Serum" /><span class='featured__label standard__label'>Best for repair </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>rhute</div>                                        <div class="featured__title">Density + Repair Hair Growth Scalp Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>What we love: </strong>A 360-degree approach to scalp health  </p><p><strong>Key ingredients:</strong> Panthenol (B5), ginger root extract, lauric acid </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Quick results, with noticeable changes in density within days</li><li class='list-item list-item-pros'>Dermatologist-backed</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Dispensing system can be fiddly </li><li class='list-item list-item-cons'>Runs out very quick</li><li class='list-item list-item-cons'>On the pricer end</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="VypZ7aQWiysBvqPm7BJ23N" name="Rhute" alt="Rhute" src="https://cdn.mos.cms.futurecdn.net/VypZ7aQWiysBvqPm7BJ23N-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>If you want a thorough approach to scalp health, with all the benefits of increased density and reduced shedding, look no further than Rhute's award-winning, biologically targeted scalp serum. Designed by dermatologist and hair expert Dr Aamna Adel, the serum was blended to target each stage of the hair cycle, with ingredients including caffeine, bioactive peptides, stem cell extracts and niacinamide. I noticed a difference in hair density within days, and a reduction in hair fall within two weeks. </p><h2 id="7-living-proof-scalp-care-density-serum">7. Living Proof Scalp Care Density Serum</h2>        <div class="featured_product_block featured_block_standard" data-id="01c5a514-cec7-11f1-8264-09c43cb56c84">            <a href="https://www.lookfantastic.com/p/living-proof-scalp-care-density-serum-50ml/15323112/" data-model-name="Scalp Care Density Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/wNB2rr5uaHp33LepbCYfqT.png" alt="Living Proof Scalp Care Density Serum 50ml" /><span class='featured__label standard__label'>Best for thinning hair types</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Living Proof</div>                                        <div class="featured__title">Scalp Care Density Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>What we love:  </strong>An impressive clinically backed formula for thinning hair </p><p><strong>Key ingredients:</strong>  Amino acids, antioxidants, pea sprout extract, amaranth peptides</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Impressive clinical testing </li><li class='list-item list-item-pros'>Advanced blend of ingredients</li><li class='list-item list-item-pros'>Helps with thickness and the appearance of greys </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>On the pricier end </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="yLB4hEhudzTy8dr9AoUviV" name="Living Proof" alt="Living Proof" src="https://cdn.mos.cms.futurecdn.net/yLB4hEhudzTy8dr9AoUviV-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>Designed for thinning hair, Living Proof’s Scalp Care Density Serum helps reduce visible hair fall whilst minimising the appearance of greys, with results after 90 days of daily use. Formulated with amino acids, antioxidants and the brand’s own density-boosting technology, its clinical results are impressive: 100% of participants noticed a less visible scalp, whilst 76% saw a decrease in new grey hair growth. Personally, I noticed a marked reduction in shedding and, although I’m only 60 days into using it, I haven’t spotted any new greys either, which is a win in my book.</p><h3 class="article-body__section" id="section-do-i-need-a-scalp-serum"><span>Do I Need a Scalp Serum?</span></h3><p>If you're concerned about shedding, density, or general hair health, then a scalp serum is a good shout. <strong>Dr Adel </strong>adds: "Even without a specific concern, a daily serum can be a sensible preventative step, since looking after the scalp supports the hair you'll have in the months ahead."</p><h3 class="article-body__section" id="section-can-a-scalp-serum-help-hair-growth"><span>Can a Scalp Serum Help Hair Growth?</span></h3><p>Whilst a well-formulated scalp serum can support the conditions for healthy hair growth, <strong>Dr Adel </strong>stresses that it's important to be realistic about what topical measures can achieve. </p><p>"By supporting the scalp barrier, calming the environment, and using actives that help keep hair in its growth phase, a serum helps create the best possible environment for the follicles," she explains. "What a serum won't do on its own is reverse genetic hair loss, so for significant thinning, it's best used alongside evidence-based treatments and after understanding the underlying cause. Supporting the scalp is the foundation, not a standalone cure."</p><h4 class="article-body__section" id="section-how-we-tested"><span>How We Tested</span></h4><p>Both the wider Who What Wear UK team and our beauty team have tested dozens of scalp serums between us, and we're well versed in the science behind scalp barrier care. For this feature, I consulted dermatologists and trichologists to determine which ingredients and formulations make for the most efficacious, fast-acting products, then tested each for two months to assess the results.</p><h4 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us </span></h4><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ Hundreds of Advent Calendars Pass Our Beauty Desk, But This One Impressed Me the Most This Year ]]></title>
                                                                                                <dc:content><![CDATA[ <p>There are more <a href="https://www.whowhatwear.com/beauty-advent-calendar">beauty advent calendars</a> to choose from than ever before. From <a href="https://www.whowhatwear.com/beauty/fragrance/perfume-advent-calendars">perfume advent calendars</a> to makeup, there's truly something for every beauty lover to choose from now (personally, I'd rather discover a <a href="https://www.whowhatwear.com/best-new-beauty-products-uk">new beauty product</a> in the countdown to Christmas than uncover stale chocolate in my advent calendar). And for the <a href="https://www.whowhatwear.com/beauty/nails/autumn-nail-trends-2026">nail</a>-obsessed amongst us, there's one advent calendar that needs to be on your radar, from one of my favourite nail polish brands, <a href="https://www.whowhatwear.com/beauty/nails/best-manucurist-nail-colours">Manucurist</a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:115.56%;"><img id="d3aSuEgmvV8jd2LYWtk4Wi" name="@matejanova 1" alt="A hand holding a Manucurist green flash polish bottle with pink nails" src="https://cdn.mos.cms.futurecdn.net/d3aSuEgmvV8jd2LYWtk4Wi-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1664" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/matejanova/?hl=en" target="_blank">@matejanova</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-manucurist-advent-calendars"><span>Manucurist Advent Calendars</span></h3><p>Manucurist's Green Flash and Green Polishes are a favourite amongst beauty editors, nail techs and tastemakers alike. The brand makes some of the coolest, trend-led and classic nail colours you actually<em> </em>want<em> </em>to wear. The brand has two different formulas: Green Flash, a gel-nail alternative that cures under Manucurist's LED lamp for a longer-lasting mani; and Green Polish, which has more of a traditional nail polish formula. Having tried both, I can confirm they're brilliant, and you can choose between them in Manucurist's advent calendars.</p><h3 class="article-body__section" id="section-time-to-flash-advent-calendar"><span>Time to Flash! Advent Calendar</span></h3>        <div class="featured_product_block featured_block_standard" data-id="e8b7e332-cd60-11f1-a92c-f1e5e8f78ab9">            <a href="https://uk.manucurist.com/products/greenflash-advent-calendar-time-to-flash" data-model-name="Time to Flash! Advent Calendar" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/bCNs3n9Uhxhjk9fzKLfVcn.jpg" alt="Manucurist, Time to Flash! Advent Calendar" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Time to Flash! Advent Calendar</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This one contains the incredible Green Flash formula, which looks and feels very similar to gel polish on the nails, with up to 14 days of wear (or 21 if you're using the <a href="https://www.whowhatwear.com/beauty/nails/manucurist-xtrem-flash-top-coat">Xtrem Flash Top Coat</a>). It needs to be cured with <a href="https://www.whowhatwear.com/beauty/nails/manucurist-green-flash-nail-led-kit">Manucurist's LED lamp </a>(below), and I find this formula is brilliant for when I want a longer-lasting manicure. Inside are 24 full-sized products, including some of Manucurist's most popular shades, as well as nailcare and tools to help you get a perfect mani. My nails have been so strong since using some of Manucurist's nail-health products, so this is a great all-rounder to keep your nails looking great over the party season.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="72af54ae-ce23-11f1-add7-abc02d1d3d64">            <a href="https://uk.manucurist.com/products/lamp-pro-36w" data-model-name="Premium Lamp" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/iNQCiCDSdHvKBBjyWFgmDW.jpg" alt="Manucurist, Premium Lamp" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Premium Lamp</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-time-to-shine-advent-calendar"><span>Time to Shine! Advent Calendar</span></h3>        <div class="featured_product_block featured_block_standard" data-id="e8b7e2b0-cd60-11f1-9e18-3d59ad83ac7a">            <a href="https://uk.manucurist.com/products/green-advent-calendar-time-to-shine" data-model-name="Time to Shine! Advent Calendar" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jTbTncb77ZB7pXKqq23Y7e.jpg" alt="Manucurist, Time to Shine! Advent Calendar" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Time to Shine! Advent Calendar</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This one is all about the Green Flash formula. This is more like a traditional <a href="https://www.whowhatwear.com/uk/best-nail-polish-brands">nail polish</a>, so it won't be quite as long-lasting as Green Flash, but it's a great choice if you like to switch up your nail colour often or don't want to use an LED lamp. The calendar has 24 full-sized products and also contains tools, nail care products and some of my favourites from the <a href="https://www.whowhatwear.com/beauty/nails/manucurist-active-glow-nail-polish">Manucurist Active</a> collection, which are like tinted moisturisers and liquid blush for your nails, infused with strengthening nailcare ingredients.</p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-shop-my-favourite-manucurist-nail-colours"><span>Shop My Favourite Manucurist Nail Colours</span></h2>        <div class="featured_product_block featured_block_standard" data-id="3ff37a2e-ce2b-11f1-b4be-ed8139f3246c">            <a href="https://uk.manucurist.com/products/green-flash-gel-polish-hollyhock" data-model-name="Hollyhock" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/4dHttpJJHX9U5NzBgsd65X.jpg" alt="Hollyhock" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Hollyhock</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="3ff37af6-ce2b-11f1-9007-c9bc12dcbb39">            <a href="https://uk.manucurist.com/products/mocha-green" data-model-name="Mocha" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/d9Kqe8bmfNDArF4QWStTEX.jpg" alt="Mocha" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Mocha</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="3ff37baa-ce2b-11f1-a6da-0f3ebd324b83">            <a href="https://uk.manucurist.com/products/green-flash-gel-polish-hortencia" data-model-name="Hortencia" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/mWpbe4D6ZtuUwtuBCo65n7.jpg" alt="Hortencia" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Hortencia</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="3ff37c4a-ce2b-11f1-bbaa-a92133be7f06">            <a href="https://uk.manucurist.com/products/green-nail-polish-milky-white-1" data-model-name="Milky White" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/apPHGHGd5hUQV3ZkTLQDyb.jpg" alt="Milky White" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Milky White</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="3ff37cc2-ce2b-11f1-bb99-27f8f10ef502">            <a href="https://uk.manucurist.com/products/active-glow-blueberry" data-model-name="Active Glow Blueberry" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/kCSHjngNQcQ6K4MH85Y46P.jpg" alt="Active Glow Blueberry" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Active Glow Blueberry</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/nails/manucurist-advent-calendars-2026</link>
                                                                            <description>
                            <![CDATA[ Perfect manicures await. ]]>
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                                                                        <pubDate>Fri, 23 Oct 2026 06:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Nails]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Vousden ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/gAzaoYGTZ8hRaDZiKgz6L6-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;a href=&quot;https://www.eleanorvousden.com/&quot;&gt;&lt;u&gt;Eleanor Vousden &lt;/u&gt;&lt;/a&gt;is the beauty editor for &lt;a href=&quot;https://www.whowhatwear.co.uk/author/eleanor-vousden&quot;&gt;&lt;u&gt;Who What Wear UK&lt;/u&gt;&lt;/a&gt;. She was previously deputy editor at &lt;a href=&quot;https://hji.co.uk/author/eleanor&quot;&gt;&lt;u&gt;Hairdressers Journal&lt;/u&gt;&lt;/a&gt;, health writer at &lt;a href=&quot;https://www.womanandhome.com/author/eleanor-vousden/&quot;&gt;&lt;u&gt;Woman &amp;amp; Home&lt;/u&gt;&lt;/a&gt; and junior beauty editor at beauty website &lt;a href=&quot;https://www.eleanorvousden.com/powder&quot;&gt;&lt;u&gt;Powder. &lt;/u&gt;&lt;/a&gt; She has also contributed to &lt;a href=&quot;https://www.wallpaper.com/author/eleanor-vousden&quot;&gt;&lt;u&gt;Wallpaper &lt;/u&gt;&lt;/a&gt; and &lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Elle &lt;/u&gt;&lt;/a&gt;&lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Collections &lt;/u&gt;&lt;/a&gt; with written and styling work.&lt;br&gt;&lt;br&gt;Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the &lt;a href=&quot;https://www.bsme.com/talent-awards-judge-comments&quot;&gt;&lt;u&gt;BSME Talent Awards &lt;/u&gt;&lt;/a&gt;for her work on Powder and also contributed to the title winning Website of the Year at the &lt;a href=&quot;https://www.inpublishing.co.uk/articles/ppa-digital-awards-2016-the-winners-3808&quot;&gt;&lt;u&gt;PPA Awards&lt;/u&gt;&lt;/a&gt;. &lt;br&gt;&lt;br&gt;Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson. &lt;br&gt;&lt;br&gt;She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle. When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@matejanova]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A dark red manicure by @matejanova]]></media:description>                                                            <media:text><![CDATA[A dark red manicure by @matejanova]]></media:text>
                                <media:title type="plain"><![CDATA[A dark red manicure by @matejanova]]></media:title>
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                                <p>There are more <a href="https://www.whowhatwear.com/beauty-advent-calendar">beauty advent calendars</a> to choose from than ever before. From <a href="https://www.whowhatwear.com/beauty/fragrance/perfume-advent-calendars">perfume advent calendars</a> to makeup, there's truly something for every beauty lover to choose from now (personally, I'd rather discover a <a href="https://www.whowhatwear.com/best-new-beauty-products-uk">new beauty product</a> in the countdown to Christmas than uncover stale chocolate in my advent calendar). And for the <a href="https://www.whowhatwear.com/beauty/nails/autumn-nail-trends-2026">nail</a>-obsessed amongst us, there's one advent calendar that needs to be on your radar, from one of my favourite nail polish brands, <a href="https://www.whowhatwear.com/beauty/nails/best-manucurist-nail-colours">Manucurist</a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:115.56%;"><img id="d3aSuEgmvV8jd2LYWtk4Wi" name="@matejanova 1" alt="A hand holding a Manucurist green flash polish bottle with pink nails" src="https://cdn.mos.cms.futurecdn.net/d3aSuEgmvV8jd2LYWtk4Wi-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1664" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/matejanova/?hl=en" target="_blank">@matejanova</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-manucurist-advent-calendars"><span>Manucurist Advent Calendars</span></h3><p>Manucurist's Green Flash and Green Polishes are a favourite amongst beauty editors, nail techs and tastemakers alike. The brand makes some of the coolest, trend-led and classic nail colours you actually<em> </em>want<em> </em>to wear. The brand has two different formulas: Green Flash, a gel-nail alternative that cures under Manucurist's LED lamp for a longer-lasting mani; and Green Polish, which has more of a traditional nail polish formula. Having tried both, I can confirm they're brilliant, and you can choose between them in Manucurist's advent calendars.</p><h3 class="article-body__section" id="section-time-to-flash-advent-calendar"><span>Time to Flash! Advent Calendar</span></h3>        <div class="featured_product_block featured_block_standard" data-id="e8b7e332-cd60-11f1-a92c-f1e5e8f78ab9">            <a href="https://uk.manucurist.com/products/greenflash-advent-calendar-time-to-flash" data-model-name="Time to Flash! Advent Calendar" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/bCNs3n9Uhxhjk9fzKLfVcn.jpg" alt="Manucurist, Time to Flash! Advent Calendar" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Time to Flash! Advent Calendar</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This one contains the incredible Green Flash formula, which looks and feels very similar to gel polish on the nails, with up to 14 days of wear (or 21 if you're using the <a href="https://www.whowhatwear.com/beauty/nails/manucurist-xtrem-flash-top-coat">Xtrem Flash Top Coat</a>). It needs to be cured with <a href="https://www.whowhatwear.com/beauty/nails/manucurist-green-flash-nail-led-kit">Manucurist's LED lamp </a>(below), and I find this formula is brilliant for when I want a longer-lasting manicure. Inside are 24 full-sized products, including some of Manucurist's most popular shades, as well as nailcare and tools to help you get a perfect mani. My nails have been so strong since using some of Manucurist's nail-health products, so this is a great all-rounder to keep your nails looking great over the party season.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="72af54ae-ce23-11f1-add7-abc02d1d3d64">            <a href="https://uk.manucurist.com/products/lamp-pro-36w" data-model-name="Premium Lamp" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/iNQCiCDSdHvKBBjyWFgmDW.jpg" alt="Manucurist, Premium Lamp" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Premium Lamp</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-time-to-shine-advent-calendar"><span>Time to Shine! Advent Calendar</span></h3>        <div class="featured_product_block featured_block_standard" data-id="e8b7e2b0-cd60-11f1-9e18-3d59ad83ac7a">            <a href="https://uk.manucurist.com/products/green-advent-calendar-time-to-shine" data-model-name="Time to Shine! Advent Calendar" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jTbTncb77ZB7pXKqq23Y7e.jpg" alt="Manucurist, Time to Shine! Advent Calendar" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Time to Shine! Advent Calendar</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This one is all about the Green Flash formula. This is more like a traditional <a href="https://www.whowhatwear.com/uk/best-nail-polish-brands">nail polish</a>, so it won't be quite as long-lasting as Green Flash, but it's a great choice if you like to switch up your nail colour often or don't want to use an LED lamp. The calendar has 24 full-sized products and also contains tools, nail care products and some of my favourites from the <a href="https://www.whowhatwear.com/beauty/nails/manucurist-active-glow-nail-polish">Manucurist Active</a> collection, which are like tinted moisturisers and liquid blush for your nails, infused with strengthening nailcare ingredients.</p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-shop-my-favourite-manucurist-nail-colours"><span>Shop My Favourite Manucurist Nail Colours</span></h2>        <div class="featured_product_block featured_block_standard" data-id="3ff37a2e-ce2b-11f1-b4be-ed8139f3246c">            <a href="https://uk.manucurist.com/products/green-flash-gel-polish-hollyhock" data-model-name="Hollyhock" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/4dHttpJJHX9U5NzBgsd65X.jpg" alt="Hollyhock" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Hollyhock</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="3ff37af6-ce2b-11f1-9007-c9bc12dcbb39">            <a href="https://uk.manucurist.com/products/mocha-green" data-model-name="Mocha" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/d9Kqe8bmfNDArF4QWStTEX.jpg" alt="Mocha" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Mocha</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="3ff37baa-ce2b-11f1-a6da-0f3ebd324b83">            <a href="https://uk.manucurist.com/products/green-flash-gel-polish-hortencia" data-model-name="Hortencia" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/mWpbe4D6ZtuUwtuBCo65n7.jpg" alt="Hortencia" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Hortencia</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="3ff37c4a-ce2b-11f1-bbaa-a92133be7f06">            <a href="https://uk.manucurist.com/products/green-nail-polish-milky-white-1" data-model-name="Milky White" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/apPHGHGd5hUQV3ZkTLQDyb.jpg" alt="Milky White" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Milky White</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="3ff37cc2-ce2b-11f1-bb99-27f8f10ef502">            <a href="https://uk.manucurist.com/products/active-glow-blueberry" data-model-name="Active Glow Blueberry" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/kCSHjngNQcQ6K4MH85Y46P.jpg" alt="Active Glow Blueberry" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Active Glow Blueberry</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>
                                                            </article>
                            ]]>
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                                                            <title><![CDATA[ Tombolas, Trophies and a Stellar Dessert Table: Inside Our 2026 Next in Beauty Awards ]]></title>
                                                                                                <dc:content><![CDATA[ <p>2026 has been a huge year for Who What Wear UK. We launched our new vodcast, Hot Topics, welcomed new <a href="https://www.whowhatwear.com/uk/editors-in-residence-uk">Editors in Residence</a> to the team and kept bringing you the latest beauty trends and honest first-person reviews of the industry's buzziest products. And on Wednesday night, we hosted our fourth annual Next in Beauty awards at none other than the <a href="https://www.barbican.org.uk/" target="_blank">Barbican Conservatory</a>.  </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="eUcudhEfZ23k3yty3CdMNk" name="who what wear next in beauty awards" alt="A picture of the Who What Wear UK Next in Beauty Awards at the Barbican Conservatory" src="https://cdn.mos.cms.futurecdn.net/eUcudhEfZ23k3yty3CdMNk-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/clairemenary/" target="_blank">@clairemenary</a>)</span></figcaption></figure><p><em>The event was held at the stunning Barbican Conservatory.</em></p><p>The night was filled with cocktails, canapés and, of course, our iconic gifting suite filled with all of our <a href="https://www.whowhatwear.com/beauty/next-in-beauty-awards-2026">Next in Beauty winners</a>. Alongside our editors, we welcomed brand founders, industry professionals and our incredible expert judges, without whom none of this would be possible. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="q9C2u4x82goBkPisrmEnfj" name="who what wear next in beauty awards" alt="Jane McFarland, Eleanor Vousden, Grace Lindsay and Shannon Lawlor on the Who What Wear UK Next in Beauty awards stage" src="https://cdn.mos.cms.futurecdn.net/q9C2u4x82goBkPisrmEnfj-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/clairemenary/" target="_blank">@clairemenary</a>)</span></figcaption></figure><p><em>Jane McFarland, Eleanor Vousden, Grace Lindsay and Shannon Lawlor co-hosted the event.</em></p><p>Ahead of the event, we were lucky enough to get our hair done at one of our favourite salons, <a href="https://www.hershesons.com/" target="_blank">Hershesons</a>, before having a full makeover courtesy of <a href="https://www.dior.com/en_gb/beauty" target="_blank">Dior Beauty</a>. Then, it was time to hit the stage and bestow our <a href="https://www.whowhatwear.com/beauty/next-in-beauty-2026-best-in-class-judges-testing">Best in Class winners</a> with their trophies. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="raEWuzJtWCAxNxsbYCwV8k" name="who what wear next in beauty awards" alt="Beauty editor Eleanor Vousden presenting at the Who What Wear UK Next in Beauty Awards" src="https://cdn.mos.cms.futurecdn.net/raEWuzJtWCAxNxsbYCwV8k-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/clairemenary/" target="_blank">@clairemenary</a>)</span></figcaption></figure><p><em>We handed out trophies to all of our Best in Class winners.</em></p><p>Once the speeches were over, it was time to head over to the dessert table (for the best mille-feuille we have ever tasted) and take part in our iconic beauty tombola, where guests could win incredible beauty tech, from LED masks to hair straighteners and more.   </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="tste8f6F2Qo86QaYQwPrBk" name="who what wear next in beauty awards" alt="A picture of the dessert at the Who What Wear UK Next in Beauty awards" src="https://cdn.mos.cms.futurecdn.net/tste8f6F2Qo86QaYQwPrBk-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/clairemenary/" target="_blank">@clairemenary</a>)</span></figcaption></figure><p><em>The dessert table was the star of the show.</em></p><p>The gifting suite was a huge hit, filled with amazing products from Parfums de Marly, Rocco, Escentric Molecules, No7 and more. It's needless to say that it was a great night all round, so keep on scrolling to see just a small selection of highlights. Now, time to start planning next year's event...</p><h2 id="see-photos-from-who-what-wear-uk-39-s-next-in-beauty-awards">See Photos from Who What Wear UK's Next in Beauty Awards</h2><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/hoBq5GUwjJqN6YuuEUxLW8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/thDU3hXqc5Wc3QHFxJjKU8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/pnEmgASuJj5YdZJah8oqe8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/GM3wT85J68VgBvSEgemRS7-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/PMytYdBsvCE9rohFqfZuV8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/t7QndxK4pZB88dh4DX5YU8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/84b32NJJmCuacbrnJVy8V8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/ebycV6Uc6eqBhRFb6PTZT8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/FaxN4UCz7XfNwBMXa2kiT8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/bwom3yTmBqu4DqxHenmLC8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/saiQhNNY3dtHcTW38GzsG8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/Ao5bW8K7pgCtHSc6Z7bVv7-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/wPJiwKV7Fw9ApKqdDiBap7-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/9WSdyxqErJirmXwpXsKtX7-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/7C9YecPWUYGNxo574hi8S8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/ySGztB83tpC8H3oRxYQCK7-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/9c2LXACzDAT59fbKJNxGU8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/kBxbMHWBcKpFPGWTdPZdH7-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure></figure> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/skin/next-in-beauty-awards-2026-event</link>
                                                                            <description>
                            <![CDATA[ A night to remember. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 22 Oct 2026 13:05:50 +0000</pubDate>                                                                                                                                <updated>Fri, 23 Oct 2026 10:21:34 +0000</updated>
                                                                                                                                            <category><![CDATA[Skin]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Who What Wear ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[@clairemenary]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A collage of images from the Who What Wear UK Next in Beauty awards]]></media:description>                                                            <media:text><![CDATA[A collage of images from the Who What Wear UK Next in Beauty awards]]></media:text>
                                <media:title type="plain"><![CDATA[A collage of images from the Who What Wear UK Next in Beauty awards]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/LCshr3eVKC7FUagQBTwE6R-1920-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p>2026 has been a huge year for Who What Wear UK. We launched our new vodcast, Hot Topics, welcomed new <a href="https://www.whowhatwear.com/uk/editors-in-residence-uk">Editors in Residence</a> to the team and kept bringing you the latest beauty trends and honest first-person reviews of the industry's buzziest products. And on Wednesday night, we hosted our fourth annual Next in Beauty awards at none other than the <a href="https://www.barbican.org.uk/" target="_blank">Barbican Conservatory</a>.  </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="eUcudhEfZ23k3yty3CdMNk" name="who what wear next in beauty awards" alt="A picture of the Who What Wear UK Next in Beauty Awards at the Barbican Conservatory" src="https://cdn.mos.cms.futurecdn.net/eUcudhEfZ23k3yty3CdMNk-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/clairemenary/" target="_blank">@clairemenary</a>)</span></figcaption></figure><p><em>The event was held at the stunning Barbican Conservatory.</em></p><p>The night was filled with cocktails, canapés and, of course, our iconic gifting suite filled with all of our <a href="https://www.whowhatwear.com/beauty/next-in-beauty-awards-2026">Next in Beauty winners</a>. Alongside our editors, we welcomed brand founders, industry professionals and our incredible expert judges, without whom none of this would be possible. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="q9C2u4x82goBkPisrmEnfj" name="who what wear next in beauty awards" alt="Jane McFarland, Eleanor Vousden, Grace Lindsay and Shannon Lawlor on the Who What Wear UK Next in Beauty awards stage" src="https://cdn.mos.cms.futurecdn.net/q9C2u4x82goBkPisrmEnfj-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/clairemenary/" target="_blank">@clairemenary</a>)</span></figcaption></figure><p><em>Jane McFarland, Eleanor Vousden, Grace Lindsay and Shannon Lawlor co-hosted the event.</em></p><p>Ahead of the event, we were lucky enough to get our hair done at one of our favourite salons, <a href="https://www.hershesons.com/" target="_blank">Hershesons</a>, before having a full makeover courtesy of <a href="https://www.dior.com/en_gb/beauty" target="_blank">Dior Beauty</a>. Then, it was time to hit the stage and bestow our <a href="https://www.whowhatwear.com/beauty/next-in-beauty-2026-best-in-class-judges-testing">Best in Class winners</a> with their trophies. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="raEWuzJtWCAxNxsbYCwV8k" name="who what wear next in beauty awards" alt="Beauty editor Eleanor Vousden presenting at the Who What Wear UK Next in Beauty Awards" src="https://cdn.mos.cms.futurecdn.net/raEWuzJtWCAxNxsbYCwV8k-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/clairemenary/" target="_blank">@clairemenary</a>)</span></figcaption></figure><p><em>We handed out trophies to all of our Best in Class winners.</em></p><p>Once the speeches were over, it was time to head over to the dessert table (for the best mille-feuille we have ever tasted) and take part in our iconic beauty tombola, where guests could win incredible beauty tech, from LED masks to hair straighteners and more.   </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="tste8f6F2Qo86QaYQwPrBk" name="who what wear next in beauty awards" alt="A picture of the dessert at the Who What Wear UK Next in Beauty awards" src="https://cdn.mos.cms.futurecdn.net/tste8f6F2Qo86QaYQwPrBk-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/clairemenary/" target="_blank">@clairemenary</a>)</span></figcaption></figure><p><em>The dessert table was the star of the show.</em></p><p>The gifting suite was a huge hit, filled with amazing products from Parfums de Marly, Rocco, Escentric Molecules, No7 and more. It's needless to say that it was a great night all round, so keep on scrolling to see just a small selection of highlights. Now, time to start planning next year's event...</p><h2 id="see-photos-from-who-what-wear-uk-39-s-next-in-beauty-awards">See Photos from Who What Wear UK's Next in Beauty Awards</h2><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/hoBq5GUwjJqN6YuuEUxLW8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/thDU3hXqc5Wc3QHFxJjKU8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/pnEmgASuJj5YdZJah8oqe8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/GM3wT85J68VgBvSEgemRS7-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/PMytYdBsvCE9rohFqfZuV8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/t7QndxK4pZB88dh4DX5YU8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/84b32NJJmCuacbrnJVy8V8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/ebycV6Uc6eqBhRFb6PTZT8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/FaxN4UCz7XfNwBMXa2kiT8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/bwom3yTmBqu4DqxHenmLC8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/saiQhNNY3dtHcTW38GzsG8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/Ao5bW8K7pgCtHSc6Z7bVv7-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/wPJiwKV7Fw9ApKqdDiBap7-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/9WSdyxqErJirmXwpXsKtX7-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/7C9YecPWUYGNxo574hi8S8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/ySGztB83tpC8H3oRxYQCK7-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/9c2LXACzDAT59fbKJNxGU8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/kBxbMHWBcKpFPGWTdPZdH7-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure></figure>
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                                                            <title><![CDATA[ These Autumn Highlights Make Dark Hair Look Richer, Shinier and More Expensive ]]></title>
                                                                                                <dc:content><![CDATA[ <p>As much as we love the <a href="https://www.whowhatwear.com/beauty/hair/blonde-autumn-hair-colour-trends">bright blondes</a> and <a href="https://www.whowhatwear.com/beauty/hair/honey-balayage-hair-trend">honey hues</a> that tend to dominate in summer, there’s something delightful about darker hair colours coming out to play once autumn hits. Rich brunettes, glossy espresso shades and bitter chocolate tones always feel right at home alongside a cosier wardrobe and deeper colour palette. But if you’re worried that going dark might leave your hair looking flat or one-dimensional, then adding some highlights might just be the key to achieving the perfect autumn look.</p><p>"Summer tends to be about brighter sun-kissed pieces, but coming into autumn it’s nice to keep some of that lightness while melting it back into richer brunette tones," says <a href="https://www.instagram.com/jade_scullionandscot/" target="_blank"><strong>Jade Proctor</strong></a><strong>, colour specialist and owner of </strong><a href="https://www.scullionandscot.co.uk/" target="_blank"><strong>Scullion &amp; Scot</strong></a>. “You’re not undoing everything you’ve done through summer, just making it feel deeper, glossier and richer."</p><p>Yes, whether you have naturally dark brown hair or have recently gone deeper with your colour, adding a few lighter pieces can make all the difference to how your hair looks and feels for autumn. Think warm caramel ribbons, honey-toned balayage or subtle chestnut highlights that catch the light when you move. Rather than taking your brunette base several shades lighter, strategically placed highlights can add just enough contrast to give your hair more depth, dimension and brightness without losing those rich, dark undertones.</p><h3 class="article-body__section" id="section-what-sort-of-highlights-look-best-with-dark-hair"><span>What Sort of Highlights Look Best with Dark Hair?</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1001px;"><p class="vanilla-image-block" style="padding-top:133.27%;"><img id="ui4gPBWWiDVFJoAtPncZhN" name="coree.moreno" alt="Zendaya with a pixie haircut and soft highlights in her brunette hair" src="https://cdn.mos.cms.futurecdn.net/ui4gPBWWiDVFJoAtPncZhN-1920-80.jpg" mos="" align="middle" fullscreen="" width="1001" height="1334" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DdMfDKoFs8J/?hl=en&amp;img_index=2" target="_blank">@coree.moreno</a>)</span></figcaption></figure><p>Brunette hair with highlights is incredibly versatile, whether you prefer barely there <a href="https://www.whowhatwear.com/beauty/hair/ribbon-highlights-hair-trend">ribbons of colour</a> or a more noticeable contrast. From soft, expensive-looking brunettes to bolder caramel blends, there are plenty of ways to make the look your own with some help from your colourist. </p><p>"Dakota Johnson and Amal Clooney are probably my two favourite references for brunette colour with highlights right now," says <strong>Proctor</strong>. "Dakota has moved away from those warmer spring tones into a deeper, cooler espresso where there’s still movement in the colour, but it’s really subtle with lots of colour melting and shifts in tonality." In contrast, <strong>Proctor </strong>points out that Amal’s highlights have "more of a pop" as her thicker, naturally wavy hair can take more prominent pieces of light.</p><p>"For me, that’s the biggest thing with highlighting dark hair: you need to think about texture, density, natural depth and how you actually want to wear your hair rather than how light you can go," says <strong>Proctor</strong>. </p><h3 class="article-body__section" id="section-how-to-maintain-highlights-on-dark-hair"><span>How to Maintain Highlights on Dark Hair</span></h3><p>Typically speaking, with any highlighted style, you’ll probably have to revisit the salon every two to three months for a refresh. However, <strong>Proctor </strong>points out that with dark hair with highlights, the upkeep really comes down to the level of contrast you’ve opted for. "The closer you stay to the natural brunette and the softer the blend, the longer you can leave it," she explains. "Often using a gloss between appointments is enough to bring that richness and shine back."</p><h3 class="article-body__section" id="section-ideas-for-dark-highlighted-hair"><span>Ideas for Dark Highlighted Hair </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="gjLQ44nNHwg944ZRDngPwF" name="dimitrishair_1760917329_3747168610360517171_10380927" alt="Alessandra Ambrosio with dark hair and blonde highlights" src="https://cdn.mos.cms.futurecdn.net/gjLQ44nNHwg944ZRDngPwF-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DQAngK8COWR/" target="_blank" rel="nofollow">@dimitrishair</a>)</span></figcaption></figure><p>Alessandra Ambrosio's combination of honey-blonde highlights and beachy waves is a great style for easing into autumn without fully waving goodbye to summer's brighter tones.</p><p><strong>Best for:</strong> Transitioning into autumn.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="2uaagVkqAZu29XJo99cD7c" name="dimitrishair_1775978901_3873514230779881892_10380927" alt="Cindy Crawford with dark hair and subtle ribbon highlights" src="https://cdn.mos.cms.futurecdn.net/2uaagVkqAZu29XJo99cD7c-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DXBfK8DDpsP/?img_index=1" target="_blank" rel="nofollow">@dimitrishair</a>)</span></figcaption></figure><p>The iconic Cindy Crawford shows off an expensive-looking cocoa-hued blowout with the most subtly shimmering caramel highlights.</p><p><strong>Best for: </strong>Adding shine to dull hair.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2048px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="E2aNsAGybbDe6rNQfk2Ddb" name="aw_1791584653_4004424631120845724_1442786618" alt="Allison Wiliams with dark hair with highlights" src="https://cdn.mos.cms.futurecdn.net/E2aNsAGybbDe6rNQfk2Ddb-1920-80.jpg" mos="" align="middle" fullscreen="" width="2048" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DeSkx1gkud3/?img_index=5" target="_blank" rel="nofollow">@aw</a>)</span></figcaption></figure><p>Whilst Allison Williams' dark roots scream autumn, there's plenty of brightness to this style with its buttery-blonde ribbons and light ends.</p><p><strong>Best for: </strong>Long lengths.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1206px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="WRB4YucDJZMrgkPHYLhkLK" name="tamaravaleriesmart_1785191583_3950794414024380044_3969184319" alt="Tamara Smart with curly dark hair and highlights" src="https://cdn.mos.cms.futurecdn.net/WRB4YucDJZMrgkPHYLhkLK-1920-80.jpg" mos="" align="middle" fullscreen="" width="1206" height="1608" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DbUC-XZASPf/" target="_blank" rel="nofollow">@tamaravaleriesmart</a>)</span></figcaption></figure><p>Golden-brown highlights add so much warmth and dimension to Tamara Smart's one-length curly cut.</p><p><strong>Best for: </strong>Textured hair.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="nMfFfxHtXMaYA4ibpfeW85" name="ciara_1768007239_3806643086995320565_27914637 (1)" alt="Ciara with dark hair with platinum blonde highlights" src="https://cdn.mos.cms.futurecdn.net/nMfFfxHtXMaYA4ibpfeW85-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DTT6bvvDZlk/" target="_blank" rel="nofollow">@ciara</a>)</span></figcaption></figure><p>So many cool <a href="https://www.whowhatwear.com/beauty/hair/y2k-hair-colours">Y2K hair trends</a> have made a comeback this year, and Ciara's high-contrast platinum highlights have so much throwback appeal.</p><p><strong>Best for: </strong>Making a statement.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="9yxSPJs4mqJieLR4vikEn6" name="justinemarjan_1780010716_3907334233965508664_16321310" alt="Jennifer Lopez with dark hair with highlights" src="https://cdn.mos.cms.futurecdn.net/9yxSPJs4mqJieLR4vikEn6-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DY5pP01D9Ph/" target="_blank" rel="nofollow">@justinemarjan</a>)</span></figcaption></figure><p>J.Lo is the queen of honey highlights, and her face-framing blonde streaks with a teddy-bear brunette base are a timeless choice.</p><p><strong>Best for: </strong>Classic highlights that won't date.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="QD94MXfju94QdPYdyps4jj" name="ninapark_1756478731_3709934947047111159_29177128" alt="Mia Goth with dark hair and subtle highlights" src="https://cdn.mos.cms.futurecdn.net/QD94MXfju94QdPYdyps4jj-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DN8Vi95DAa_/" target="_blank" rel="nofollow">@ninapark</a>)</span></figcaption></figure><p>Adding glow and dimension rather than really obvious colour, Mia Goth's babylights are concentrated at the ends of her hair rather than the roots—a great low-maintenance option.</p><p><strong>Best for: </strong>Extending the time between your salon appointments.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="z3rhR667kw4GST9YZLSHNf" name="dimitrishair_1782624264_3929253818923690507_10380927 (2)" alt="Penelope Cruz with dark hair and highlights bob" src="https://cdn.mos.cms.futurecdn.net/z3rhR667kw4GST9YZLSHNf-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DaHg4e9SyoL/" target="_blank" rel="nofollow">@dimitrishair</a>)</span></figcaption></figure><p>Penelope Cruz's "<a href="https://www.whowhatwear.com/beauty/hair/lazy-bob-hair-trend">lazy weekend" bob</a> has to be one of the best celebrity haircuts of 2026, and the chunky '90s-style blonde highlights only add to its appeal.</p><p><strong>Best for: </strong>Laid-back bobs and lobs.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="yJvkBMcokxEkiywgBWYrDP" name="brycescarlett_1790963087_3999210042043777627_5216917" alt="Daisy Edgar-Jones with dark wavy hair and auburn highlights" src="https://cdn.mos.cms.futurecdn.net/yJvkBMcokxEkiywgBWYrDP-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DeADPHrHTIP/" target="_blank" rel="nofollow">@brycescarlett</a>)</span></figcaption></figure><p>Toasted coppers and deep reds are going to be everywhere for <a href="https://www.whowhatwear.com/beauty/hair/autumn-hair-colour-trends-2026">autumn 2026,</a> and Daisy Edgar-Jones is at the top of the inspiration list with her auburn-hued highlights.</p><p><strong>Best for: </strong>Those who want a warm alternative to classic brunette shades.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1919px;"><p class="vanilla-image-block" style="padding-top:133.40%;"><img id="X4SNGRUD9bBeB8HWoYiPu3" name="jordynwoods_1791472267_4003481564161852613_7519772" alt="Jordyn Woods with dark hair and highlights" src="https://cdn.mos.cms.futurecdn.net/X4SNGRUD9bBeB8HWoYiPu3-1920-80.jpg" mos="" align="middle" fullscreen="" width="1919" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DePObR5FW-C/" target="_blank" rel="nofollow">@jordynwoods</a>)</span></figcaption></figure><p><strong></strong><a href="https://www.whowhatwear.com/beauty/hair/brown-hair-with-blonde-highlights-ideas">Brown hair with blonde highlights</a> always looks amazing, and Jordyn Woods' glossy updo is incredible.</p><p><strong>Best for: </strong>Adding shine to dark hair.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1921px;"><p class="vanilla-image-block" style="padding-top:133.26%;"><img id="cxeHeoUPbWHqiLxUV5MmV" name="marciahamiltonhair_1789153962_3984033223398473825_38084280" alt="Whitney Peak with dark hair and highlights" src="https://cdn.mos.cms.futurecdn.net/cxeHeoUPbWHqiLxUV5MmV-1920-80.jpg" mos="" align="middle" fullscreen="" width="1921" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DdKImvrgREu" target="_blank" rel="nofollow">@marciahamiltonhair</a>)</span></figcaption></figure><p>Red-toned highlights work so well with dark hair and add so much definition to Whitney Peak's natural curls.</p><p><strong>Best for: </strong>Adding warmth to textured hair.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="kUC9nzoPNeNETa4kJs4bp7" name="haileybieber_1757113027_3715255807530339069_7141291 (1)" alt="Hailey Bieber with dark hair with highlights" src="https://cdn.mos.cms.futurecdn.net/kUC9nzoPNeNETa4kJs4bp7-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DOPPXwkDQVk/?img_index=1" target="_blank" rel="nofollow">@haileybieber</a>)</span></figcaption></figure><p>Hailey Bieber often goes darker in the autumn and winter months, and this classic bronde look is one of her go-to transitional styles.</p><p><strong>Best for: </strong>In-between seasons.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1600px;"><p class="vanilla-image-block" style="padding-top:133.31%;"><img id="5epHaWbWjywewTbucJdrtU" name="emilychengmakeup_1782660465_3929561587802837616_253881534" alt="Mika Abdalla with dark hair and highlights" src="https://cdn.mos.cms.futurecdn.net/5epHaWbWjywewTbucJdrtU-1920-80.jpg" mos="" align="middle" fullscreen="" width="1600" height="2133" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DaInPekFJmS/?img_index=2" target="_blank" rel="nofollow">@emilychengmakeup</a>)</span></figcaption></figure><p>Mika Abdalla's combination of <a href="https://www.whowhatwear.com/beauty/hair/brushed-out-curls-hair-trend">brushed-out curls</a> and cashmere-coloured highlights is seriously pretty.</p><p><strong>Best for: </strong>Adding definition to textured hair.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="FAZFWYn88ekCucNng9sB4A" name="keke_1777573159_3886887209336921372_1141197" alt="Keke Palmer with dark hair with red highlights" src="https://cdn.mos.cms.futurecdn.net/FAZFWYn88ekCucNng9sB4A-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DXw_-jhiTJb" target="_blank" rel="nofollow">@keke</a>)</span></figcaption></figure><p><strong></strong><a href="https://www.whowhatwear.com/pixie-cut">Pixie cuts</a> have been enjoying a moment this year, and Keke Palmer's looks so cool with vibrant red highlights.</p><p><strong>Best for: </strong>Adding a pop of colour to shorter styles.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:118.55%;"><img id="zY7Zbp6L9yJkc3jAmgsZM6" name="emmy_1791062009_4000040042717601124_43867292" alt="Emmy Rossum with dark hair with highlights" src="https://cdn.mos.cms.futurecdn.net/zY7Zbp6L9yJkc3jAmgsZM6-1920-80.jpg" mos="" align="middle" fullscreen="" width="1536" height="1821" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DeC_6kcmLht/?img_index=1" target="_blank" rel="nofollow">@emmy</a>)</span></figcaption></figure><p>Highlights can seem high-maintenance, but opting for a scattering through the mid-lengths and ends, like Emmy Rossum, adds subtle luminosity.</p><p><strong>Best for: </strong>Adding colour without the upkeep.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:129.51%;"><img id="jgaDn5hTkaWT5bTC7sF8yb" name="dimitrishair_1775097249_3866118396055791403_10380927" alt="Amal Clooney with dark hair and highlights" src="https://cdn.mos.cms.futurecdn.net/jgaDn5hTkaWT5bTC7sF8yb-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1865" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DWnNjiYgjar/?img_index=3" target="_blank" rel="nofollow">@dimitrishair</a>)</span></figcaption></figure><p>Amal Clooney's hair always looks so expensive thanks to the way her cashmere-blonde highlights frame her chocolate-brown lengths.</p><p><strong>Best for: </strong>Polished, expensive-looking strands.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2234px;"><p class="vanilla-image-block" style="padding-top:114.59%;"><img id="faLudfNbZuECdVssE5CaJh" name="chadmaxwellhair_1791394146_4002824694209879599_26017064" alt="Bella Maclean with dark hair and highlights" src="https://cdn.mos.cms.futurecdn.net/faLudfNbZuECdVssE5CaJh-1920-80.jpg" mos="" align="middle" fullscreen="" width="2234" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DeM5atSgos6" target="_blank" rel="nofollow">@chadmaxwellhair</a>)</span></figcaption></figure><p>Is there anything more autumnal than Bella Maclean's chunky auburn highlights?</p><p><strong>Best for: </strong>The perfect autumn/winter colour.</p><h3 class="article-body__section" id="section-best-products-for-dark-hair-with-highlights"><span>Best Products for Dark Hair with Highlights</span></h3>        <div class="featured_product_block featured_block_standard" data-id="c658641a-cbb7-11f1-891f-45bfa67589bf">            <a href="https://www.boots.com/amika-the-protector-color-protect-and-strengthen-shampoo-275ml-10392058" data-model-name="The Protector Color Protect + Strengthen Shampoo " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/DGMdo6k7B6mv65RLN7bgDX.webp" alt="Amika the Protector Color Protect + Strengthen Shampoo 275ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Amika</div>                                        <div class="featured__title">The Protector Color Protect + Strengthen Shampoo </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This colour-protecting shampoo will keep highlights looking vibrant for up to 40 washes.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c658647e-cbb7-11f1-a646-5b05f8d7ba08">            <a href="https://www.boots.com/loreal-professionnel-vitamino-color-spectrum-conditioner-for-coloured-hair-and-ultra-shine-200ml-10353144" data-model-name="Vitamino Color Spectrum Conditioner" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pAxf4PJNazRXJATNsZSTXk.webp" alt="L'oréal Professionnel Vitamino Color Spectrum Conditioner for Coloured Hair &amp; Ultra Shine 200ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>L'Oreal Professionnel</div>                                        <div class="featured__title">Vitamino Color Spectrum Conditioner</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Formulated with ferulic and citric acids, this conditioner will keep highlights and coloured hair looking seriously shiny.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c6586546-cbb7-11f1-a4de-8dc9569d4d13">            <a href="https://www.boots.com/olaplex-7-bonding-oil-30ml-10401518" data-model-name="N°7 Bonding Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:398,l:0,cw:1500,ch:1500,q:80/F6xgiZipx4Qen7vAsgBKoK.webp" alt="Olaplex °7 Bonding Oil 30ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Olaplex</div>                                        <div class="featured__title">N°7 Bonding Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Adding a <a href="https://www.whowhatwear.com/best-hair-oils-uk">hair oil</a> to your routine, especially during the colder months, will add hydration and leave highlights glistening.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c65864e2-cbb7-11f1-baec-d7989c8ee7c1">            <a href="https://www.lookfantastic.com/p/wella-professionals-ultimate-color-leave-in-mask-95ml/17512303" data-model-name="Ultimate Color Miracle Leave-In Mask for All Coloured Hair" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:302,l:0,cw:1500,ch:1500,q:80/6HQKLYFJUdjhfRsrMSfah9.webp" alt="Wella Professionals Ultimate Color Miracle Leave-In Mask for All Coloured Hair 95ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Wella Professionals </div>                                        <div class="featured__title">Ultimate Color Miracle Leave-In Mask for All Coloured Hair</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Apply this nourishing mask to damp hair to protect it from breakage and UV rays whilst detangling, softening and adding shine.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c65865aa-cbb7-11f1-ae5b-e110fe836468">            <a href="https://www.sephora.co.uk/p/maria-nila-colour-refresh-cacao-intense" data-model-name="Colour Refresh Cacao Intense" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/2rweeuRipqfNgpwv28RuZW.jpg" alt="Maria Nila Colour Refresh Cacao Intense 300ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maria Nila</div>                                        <div class="featured__title">Colour Refresh Cacao Intense</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A nourishing, non-permanent <a href="https://www.whowhatwear.com/beauty/hair/best-colour-depositing-hair-masks">colour refresh mask</a> that will add vibrancy to deep brunettes between salon appointments.</p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/hair/dark-hair-with-highlights-ideas</link>
                                                                            <description>
                            <![CDATA[ Seriously glossy. ]]>
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                                                                        <pubDate>Thu, 22 Oct 2026 06:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 22 Oct 2026 13:36:50 +0000</updated>
                                                                                                                                            <category><![CDATA[Hair]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mica Ricketts ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/1207/MicaRicketts_Headshot-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Mica Ricketts is a freelance beauty editor, copywriter and regular contributor to Who What Wear UK. She also writes for titles including Marie Claire UK, Refinery 29 and Cosmopolitan, and previously worked at Who What Wear UK as Beauty Editor from 2019 to 2021. With experience in both editorial and content management, she also works with beauty brands and small businesses on brand messaging and content strategy. As a busy mum of two, she is passionate about finding efficacious beauty products that can disguise all signs of tiredness with minimal effort. &lt;/p&gt;&lt;p&gt;Mica often contributes to Who What Wear UK&#039;s Next in Beauty awards as part of our expert judging panel, testing countless products over a period of a few months to help whittle down to the very best in class. &lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@coree.moreno]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Zendaya with dark hair and highlights]]></media:description>                                                            <media:text><![CDATA[Zendaya with dark hair and highlights]]></media:text>
                                <media:title type="plain"><![CDATA[Zendaya with dark hair and highlights]]></media:title>
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                            <![CDATA[
                            <article>
                                <p>As much as we love the <a href="https://www.whowhatwear.com/beauty/hair/blonde-autumn-hair-colour-trends">bright blondes</a> and <a href="https://www.whowhatwear.com/beauty/hair/honey-balayage-hair-trend">honey hues</a> that tend to dominate in summer, there’s something delightful about darker hair colours coming out to play once autumn hits. Rich brunettes, glossy espresso shades and bitter chocolate tones always feel right at home alongside a cosier wardrobe and deeper colour palette. But if you’re worried that going dark might leave your hair looking flat or one-dimensional, then adding some highlights might just be the key to achieving the perfect autumn look.</p><p>"Summer tends to be about brighter sun-kissed pieces, but coming into autumn it’s nice to keep some of that lightness while melting it back into richer brunette tones," says <a href="https://www.instagram.com/jade_scullionandscot/" target="_blank"><strong>Jade Proctor</strong></a><strong>, colour specialist and owner of </strong><a href="https://www.scullionandscot.co.uk/" target="_blank"><strong>Scullion &amp; Scot</strong></a>. “You’re not undoing everything you’ve done through summer, just making it feel deeper, glossier and richer."</p><p>Yes, whether you have naturally dark brown hair or have recently gone deeper with your colour, adding a few lighter pieces can make all the difference to how your hair looks and feels for autumn. Think warm caramel ribbons, honey-toned balayage or subtle chestnut highlights that catch the light when you move. Rather than taking your brunette base several shades lighter, strategically placed highlights can add just enough contrast to give your hair more depth, dimension and brightness without losing those rich, dark undertones.</p><h3 class="article-body__section" id="section-what-sort-of-highlights-look-best-with-dark-hair"><span>What Sort of Highlights Look Best with Dark Hair?</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1001px;"><p class="vanilla-image-block" style="padding-top:133.27%;"><img id="ui4gPBWWiDVFJoAtPncZhN" name="coree.moreno" alt="Zendaya with a pixie haircut and soft highlights in her brunette hair" src="https://cdn.mos.cms.futurecdn.net/ui4gPBWWiDVFJoAtPncZhN-1920-80.jpg" mos="" align="middle" fullscreen="" width="1001" height="1334" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DdMfDKoFs8J/?hl=en&amp;img_index=2" target="_blank">@coree.moreno</a>)</span></figcaption></figure><p>Brunette hair with highlights is incredibly versatile, whether you prefer barely there <a href="https://www.whowhatwear.com/beauty/hair/ribbon-highlights-hair-trend">ribbons of colour</a> or a more noticeable contrast. From soft, expensive-looking brunettes to bolder caramel blends, there are plenty of ways to make the look your own with some help from your colourist. </p><p>"Dakota Johnson and Amal Clooney are probably my two favourite references for brunette colour with highlights right now," says <strong>Proctor</strong>. "Dakota has moved away from those warmer spring tones into a deeper, cooler espresso where there’s still movement in the colour, but it’s really subtle with lots of colour melting and shifts in tonality." In contrast, <strong>Proctor </strong>points out that Amal’s highlights have "more of a pop" as her thicker, naturally wavy hair can take more prominent pieces of light.</p><p>"For me, that’s the biggest thing with highlighting dark hair: you need to think about texture, density, natural depth and how you actually want to wear your hair rather than how light you can go," says <strong>Proctor</strong>. </p><h3 class="article-body__section" id="section-how-to-maintain-highlights-on-dark-hair"><span>How to Maintain Highlights on Dark Hair</span></h3><p>Typically speaking, with any highlighted style, you’ll probably have to revisit the salon every two to three months for a refresh. However, <strong>Proctor </strong>points out that with dark hair with highlights, the upkeep really comes down to the level of contrast you’ve opted for. "The closer you stay to the natural brunette and the softer the blend, the longer you can leave it," she explains. "Often using a gloss between appointments is enough to bring that richness and shine back."</p><h3 class="article-body__section" id="section-ideas-for-dark-highlighted-hair"><span>Ideas for Dark Highlighted Hair </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="gjLQ44nNHwg944ZRDngPwF" name="dimitrishair_1760917329_3747168610360517171_10380927" alt="Alessandra Ambrosio with dark hair and blonde highlights" src="https://cdn.mos.cms.futurecdn.net/gjLQ44nNHwg944ZRDngPwF-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DQAngK8COWR/" target="_blank" rel="nofollow">@dimitrishair</a>)</span></figcaption></figure><p>Alessandra Ambrosio's combination of honey-blonde highlights and beachy waves is a great style for easing into autumn without fully waving goodbye to summer's brighter tones.</p><p><strong>Best for:</strong> Transitioning into autumn.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="2uaagVkqAZu29XJo99cD7c" name="dimitrishair_1775978901_3873514230779881892_10380927" alt="Cindy Crawford with dark hair and subtle ribbon highlights" src="https://cdn.mos.cms.futurecdn.net/2uaagVkqAZu29XJo99cD7c-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DXBfK8DDpsP/?img_index=1" target="_blank" rel="nofollow">@dimitrishair</a>)</span></figcaption></figure><p>The iconic Cindy Crawford shows off an expensive-looking cocoa-hued blowout with the most subtly shimmering caramel highlights.</p><p><strong>Best for: </strong>Adding shine to dull hair.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2048px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="E2aNsAGybbDe6rNQfk2Ddb" name="aw_1791584653_4004424631120845724_1442786618" alt="Allison Wiliams with dark hair with highlights" src="https://cdn.mos.cms.futurecdn.net/E2aNsAGybbDe6rNQfk2Ddb-1920-80.jpg" mos="" align="middle" fullscreen="" width="2048" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DeSkx1gkud3/?img_index=5" target="_blank" rel="nofollow">@aw</a>)</span></figcaption></figure><p>Whilst Allison Williams' dark roots scream autumn, there's plenty of brightness to this style with its buttery-blonde ribbons and light ends.</p><p><strong>Best for: </strong>Long lengths.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1206px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="WRB4YucDJZMrgkPHYLhkLK" name="tamaravaleriesmart_1785191583_3950794414024380044_3969184319" alt="Tamara Smart with curly dark hair and highlights" src="https://cdn.mos.cms.futurecdn.net/WRB4YucDJZMrgkPHYLhkLK-1920-80.jpg" mos="" align="middle" fullscreen="" width="1206" height="1608" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DbUC-XZASPf/" target="_blank" rel="nofollow">@tamaravaleriesmart</a>)</span></figcaption></figure><p>Golden-brown highlights add so much warmth and dimension to Tamara Smart's one-length curly cut.</p><p><strong>Best for: </strong>Textured hair.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="nMfFfxHtXMaYA4ibpfeW85" name="ciara_1768007239_3806643086995320565_27914637 (1)" alt="Ciara with dark hair with platinum blonde highlights" src="https://cdn.mos.cms.futurecdn.net/nMfFfxHtXMaYA4ibpfeW85-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DTT6bvvDZlk/" target="_blank" rel="nofollow">@ciara</a>)</span></figcaption></figure><p>So many cool <a href="https://www.whowhatwear.com/beauty/hair/y2k-hair-colours">Y2K hair trends</a> have made a comeback this year, and Ciara's high-contrast platinum highlights have so much throwback appeal.</p><p><strong>Best for: </strong>Making a statement.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="9yxSPJs4mqJieLR4vikEn6" name="justinemarjan_1780010716_3907334233965508664_16321310" alt="Jennifer Lopez with dark hair with highlights" src="https://cdn.mos.cms.futurecdn.net/9yxSPJs4mqJieLR4vikEn6-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DY5pP01D9Ph/" target="_blank" rel="nofollow">@justinemarjan</a>)</span></figcaption></figure><p>J.Lo is the queen of honey highlights, and her face-framing blonde streaks with a teddy-bear brunette base are a timeless choice.</p><p><strong>Best for: </strong>Classic highlights that won't date.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="QD94MXfju94QdPYdyps4jj" name="ninapark_1756478731_3709934947047111159_29177128" alt="Mia Goth with dark hair and subtle highlights" src="https://cdn.mos.cms.futurecdn.net/QD94MXfju94QdPYdyps4jj-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DN8Vi95DAa_/" target="_blank" rel="nofollow">@ninapark</a>)</span></figcaption></figure><p>Adding glow and dimension rather than really obvious colour, Mia Goth's babylights are concentrated at the ends of her hair rather than the roots—a great low-maintenance option.</p><p><strong>Best for: </strong>Extending the time between your salon appointments.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="z3rhR667kw4GST9YZLSHNf" name="dimitrishair_1782624264_3929253818923690507_10380927 (2)" alt="Penelope Cruz with dark hair and highlights bob" src="https://cdn.mos.cms.futurecdn.net/z3rhR667kw4GST9YZLSHNf-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DaHg4e9SyoL/" target="_blank" rel="nofollow">@dimitrishair</a>)</span></figcaption></figure><p>Penelope Cruz's "<a href="https://www.whowhatwear.com/beauty/hair/lazy-bob-hair-trend">lazy weekend" bob</a> has to be one of the best celebrity haircuts of 2026, and the chunky '90s-style blonde highlights only add to its appeal.</p><p><strong>Best for: </strong>Laid-back bobs and lobs.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="yJvkBMcokxEkiywgBWYrDP" name="brycescarlett_1790963087_3999210042043777627_5216917" alt="Daisy Edgar-Jones with dark wavy hair and auburn highlights" src="https://cdn.mos.cms.futurecdn.net/yJvkBMcokxEkiywgBWYrDP-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DeADPHrHTIP/" target="_blank" rel="nofollow">@brycescarlett</a>)</span></figcaption></figure><p>Toasted coppers and deep reds are going to be everywhere for <a href="https://www.whowhatwear.com/beauty/hair/autumn-hair-colour-trends-2026">autumn 2026,</a> and Daisy Edgar-Jones is at the top of the inspiration list with her auburn-hued highlights.</p><p><strong>Best for: </strong>Those who want a warm alternative to classic brunette shades.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1919px;"><p class="vanilla-image-block" style="padding-top:133.40%;"><img id="X4SNGRUD9bBeB8HWoYiPu3" name="jordynwoods_1791472267_4003481564161852613_7519772" alt="Jordyn Woods with dark hair and highlights" src="https://cdn.mos.cms.futurecdn.net/X4SNGRUD9bBeB8HWoYiPu3-1920-80.jpg" mos="" align="middle" fullscreen="" width="1919" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DePObR5FW-C/" target="_blank" rel="nofollow">@jordynwoods</a>)</span></figcaption></figure><p><strong></strong><a href="https://www.whowhatwear.com/beauty/hair/brown-hair-with-blonde-highlights-ideas">Brown hair with blonde highlights</a> always looks amazing, and Jordyn Woods' glossy updo is incredible.</p><p><strong>Best for: </strong>Adding shine to dark hair.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1921px;"><p class="vanilla-image-block" style="padding-top:133.26%;"><img id="cxeHeoUPbWHqiLxUV5MmV" name="marciahamiltonhair_1789153962_3984033223398473825_38084280" alt="Whitney Peak with dark hair and highlights" src="https://cdn.mos.cms.futurecdn.net/cxeHeoUPbWHqiLxUV5MmV-1920-80.jpg" mos="" align="middle" fullscreen="" width="1921" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DdKImvrgREu" target="_blank" rel="nofollow">@marciahamiltonhair</a>)</span></figcaption></figure><p>Red-toned highlights work so well with dark hair and add so much definition to Whitney Peak's natural curls.</p><p><strong>Best for: </strong>Adding warmth to textured hair.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="kUC9nzoPNeNETa4kJs4bp7" name="haileybieber_1757113027_3715255807530339069_7141291 (1)" alt="Hailey Bieber with dark hair with highlights" src="https://cdn.mos.cms.futurecdn.net/kUC9nzoPNeNETa4kJs4bp7-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DOPPXwkDQVk/?img_index=1" target="_blank" rel="nofollow">@haileybieber</a>)</span></figcaption></figure><p>Hailey Bieber often goes darker in the autumn and winter months, and this classic bronde look is one of her go-to transitional styles.</p><p><strong>Best for: </strong>In-between seasons.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1600px;"><p class="vanilla-image-block" style="padding-top:133.31%;"><img id="5epHaWbWjywewTbucJdrtU" name="emilychengmakeup_1782660465_3929561587802837616_253881534" alt="Mika Abdalla with dark hair and highlights" src="https://cdn.mos.cms.futurecdn.net/5epHaWbWjywewTbucJdrtU-1920-80.jpg" mos="" align="middle" fullscreen="" width="1600" height="2133" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DaInPekFJmS/?img_index=2" target="_blank" rel="nofollow">@emilychengmakeup</a>)</span></figcaption></figure><p>Mika Abdalla's combination of <a href="https://www.whowhatwear.com/beauty/hair/brushed-out-curls-hair-trend">brushed-out curls</a> and cashmere-coloured highlights is seriously pretty.</p><p><strong>Best for: </strong>Adding definition to textured hair.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="FAZFWYn88ekCucNng9sB4A" name="keke_1777573159_3886887209336921372_1141197" alt="Keke Palmer with dark hair with red highlights" src="https://cdn.mos.cms.futurecdn.net/FAZFWYn88ekCucNng9sB4A-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DXw_-jhiTJb" target="_blank" rel="nofollow">@keke</a>)</span></figcaption></figure><p><strong></strong><a href="https://www.whowhatwear.com/pixie-cut">Pixie cuts</a> have been enjoying a moment this year, and Keke Palmer's looks so cool with vibrant red highlights.</p><p><strong>Best for: </strong>Adding a pop of colour to shorter styles.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:118.55%;"><img id="zY7Zbp6L9yJkc3jAmgsZM6" name="emmy_1791062009_4000040042717601124_43867292" alt="Emmy Rossum with dark hair with highlights" src="https://cdn.mos.cms.futurecdn.net/zY7Zbp6L9yJkc3jAmgsZM6-1920-80.jpg" mos="" align="middle" fullscreen="" width="1536" height="1821" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DeC_6kcmLht/?img_index=1" target="_blank" rel="nofollow">@emmy</a>)</span></figcaption></figure><p>Highlights can seem high-maintenance, but opting for a scattering through the mid-lengths and ends, like Emmy Rossum, adds subtle luminosity.</p><p><strong>Best for: </strong>Adding colour without the upkeep.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:129.51%;"><img id="jgaDn5hTkaWT5bTC7sF8yb" name="dimitrishair_1775097249_3866118396055791403_10380927" alt="Amal Clooney with dark hair and highlights" src="https://cdn.mos.cms.futurecdn.net/jgaDn5hTkaWT5bTC7sF8yb-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1865" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DWnNjiYgjar/?img_index=3" target="_blank" rel="nofollow">@dimitrishair</a>)</span></figcaption></figure><p>Amal Clooney's hair always looks so expensive thanks to the way her cashmere-blonde highlights frame her chocolate-brown lengths.</p><p><strong>Best for: </strong>Polished, expensive-looking strands.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2234px;"><p class="vanilla-image-block" style="padding-top:114.59%;"><img id="faLudfNbZuECdVssE5CaJh" name="chadmaxwellhair_1791394146_4002824694209879599_26017064" alt="Bella Maclean with dark hair and highlights" src="https://cdn.mos.cms.futurecdn.net/faLudfNbZuECdVssE5CaJh-1920-80.jpg" mos="" align="middle" fullscreen="" width="2234" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DeM5atSgos6" target="_blank" rel="nofollow">@chadmaxwellhair</a>)</span></figcaption></figure><p>Is there anything more autumnal than Bella Maclean's chunky auburn highlights?</p><p><strong>Best for: </strong>The perfect autumn/winter colour.</p><h3 class="article-body__section" id="section-best-products-for-dark-hair-with-highlights"><span>Best Products for Dark Hair with Highlights</span></h3>        <div class="featured_product_block featured_block_standard" data-id="c658641a-cbb7-11f1-891f-45bfa67589bf">            <a href="https://www.boots.com/amika-the-protector-color-protect-and-strengthen-shampoo-275ml-10392058" data-model-name="The Protector Color Protect + Strengthen Shampoo " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/DGMdo6k7B6mv65RLN7bgDX.webp" alt="Amika the Protector Color Protect + Strengthen Shampoo 275ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Amika</div>                                        <div class="featured__title">The Protector Color Protect + Strengthen Shampoo </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This colour-protecting shampoo will keep highlights looking vibrant for up to 40 washes.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c658647e-cbb7-11f1-a646-5b05f8d7ba08">            <a href="https://www.boots.com/loreal-professionnel-vitamino-color-spectrum-conditioner-for-coloured-hair-and-ultra-shine-200ml-10353144" data-model-name="Vitamino Color Spectrum Conditioner" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pAxf4PJNazRXJATNsZSTXk.webp" alt="L'oréal Professionnel Vitamino Color Spectrum Conditioner for Coloured Hair &amp; Ultra Shine 200ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>L'Oreal Professionnel</div>                                        <div class="featured__title">Vitamino Color Spectrum Conditioner</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Formulated with ferulic and citric acids, this conditioner will keep highlights and coloured hair looking seriously shiny.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c6586546-cbb7-11f1-a4de-8dc9569d4d13">            <a href="https://www.boots.com/olaplex-7-bonding-oil-30ml-10401518" data-model-name="N°7 Bonding Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:398,l:0,cw:1500,ch:1500,q:80/F6xgiZipx4Qen7vAsgBKoK.webp" alt="Olaplex °7 Bonding Oil 30ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Olaplex</div>                                        <div class="featured__title">N°7 Bonding Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Adding a <a href="https://www.whowhatwear.com/best-hair-oils-uk">hair oil</a> to your routine, especially during the colder months, will add hydration and leave highlights glistening.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c65864e2-cbb7-11f1-baec-d7989c8ee7c1">            <a href="https://www.lookfantastic.com/p/wella-professionals-ultimate-color-leave-in-mask-95ml/17512303" data-model-name="Ultimate Color Miracle Leave-In Mask for All Coloured Hair" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:302,l:0,cw:1500,ch:1500,q:80/6HQKLYFJUdjhfRsrMSfah9.webp" alt="Wella Professionals Ultimate Color Miracle Leave-In Mask for All Coloured Hair 95ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Wella Professionals </div>                                        <div class="featured__title">Ultimate Color Miracle Leave-In Mask for All Coloured Hair</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Apply this nourishing mask to damp hair to protect it from breakage and UV rays whilst detangling, softening and adding shine.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c65865aa-cbb7-11f1-ae5b-e110fe836468">            <a href="https://www.sephora.co.uk/p/maria-nila-colour-refresh-cacao-intense" data-model-name="Colour Refresh Cacao Intense" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/2rweeuRipqfNgpwv28RuZW.jpg" alt="Maria Nila Colour Refresh Cacao Intense 300ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maria Nila</div>                                        <div class="featured__title">Colour Refresh Cacao Intense</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A nourishing, non-permanent <a href="https://www.whowhatwear.com/beauty/hair/best-colour-depositing-hair-masks">colour refresh mask</a> that will add vibrancy to deep brunettes between salon appointments.</p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ Introducing the Fragrance Winners of the Who What Wear UK Next in Beauty Awards 2026 ]]></title>
                                                                                                <dc:content><![CDATA[ <div class="ceros-embed-wrapper">        <div style="position: relative;width: auto;padding: 0 0 345.78% ;height: 0;top: 0;left: 0;bottom: 0;right: 0;margin: 0;border: 0 none"        id="experience-a5a1680d5987" data-aspectratio="0.28920018" data-mobile-aspectratio="0.09478673">        <iframe        allowfullscreen=""        src="https://view.ceros.com/dennis/untitled-b866d268-4a01c936-0cd9dbce-bc1dbb8f-5fa69d00?heightOverride=4426&amp;mobileHeightOverride=8440"        style="position: absolute;top: 0;left: 0;bottom: 0;right: 0;margin: 0;padding: 0;border: 0 none;height: 1px;width: 1px;min-height: 100%;min-width: 100%"        frameborder="0" class="ceros-experience" title="Category Page_FRAGRANCE"        scrolling="no"></iframe>    </div>    <script type="text/javascript" src="https://view.ceros.com/scroll-proxy.min.js" data-ceros-origin-domains="view.ceros.com"></script></div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/fragrance/next-in-beauty-2026-fragrance-judges-testing</link>
                                                                            <description>
                            <![CDATA[ The best fragrance products in the world. ]]>
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                                                                        <pubDate>Wed, 21 Oct 2026 18:45:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Shannon Lawlor ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/cRS5PRNHZUNk8VbBpwWCQT-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Shannon Lawlor is the beauty director at Who What Wear UK. With over a decade of experience working for some of the beauty industry’s most esteemed titles, including Marie Claire, Glamour UK, Stylist, Refinery29 and Fabulous, Shannon’s aim is to make the conversation around beauty as open, relatable and honest as possible.&lt;/p&gt;&lt;p&gt;Having also worked behind the scenes with some of the industry’s biggest brands and retailers, Shannon has a unique insight into what people really want from their beauty routines and has made it her mission to demystify the intimidating world of beauty. Whether she is filling people in on her specialist subject (fragrance) or writing about the best dark circle treatments, you can always expect her approach to be no-frills and totally candid.&lt;/p&gt;&lt;p&gt;While Shannon is the first to admit she doesn’t personally hold the answers to every beauty question out there, she&#039;ll regularly turn to her little black book of qualified experts for help. As a self-proclaimed lazy girl, Shannon has an affinity for long-lasting perfumes, fool-proof makeup products and does-it-all skincare.&lt;/p&gt;&lt;p&gt;When she’s not working, you’ll likely find Shannon in the bath (not a day goes by without an hour-long soak), dusting her immense perfume collection or giving no-holds-barred beauty reviews on social media from her bathroom floor. &lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Victoria Magrath testing the best fragrance products for the Next in Beauty 2026 awards]]></media:description>                                                            <media:text><![CDATA[Victoria Magrath testing the best fragrance products for the Next in Beauty 2026 awards]]></media:text>
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                                                            <title><![CDATA[ Introducing the Best in Class Winners of the Who What Wear UK Next in Beauty Awards 2026 ]]></title>
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                            <![CDATA[ The results are in. ]]>
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                                                                        <pubDate>Wed, 21 Oct 2026 18:45:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Skin]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Shannon Lawlor ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/cRS5PRNHZUNk8VbBpwWCQT-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Shannon Lawlor is the beauty director at Who What Wear UK. With over a decade of experience working for some of the beauty industry’s most esteemed titles, including Marie Claire, Glamour UK, Stylist, Refinery29 and Fabulous, Shannon’s aim is to make the conversation around beauty as open, relatable and honest as possible.&lt;/p&gt;&lt;p&gt;Having also worked behind the scenes with some of the industry’s biggest brands and retailers, Shannon has a unique insight into what people really want from their beauty routines and has made it her mission to demystify the intimidating world of beauty. Whether she is filling people in on her specialist subject (fragrance) or writing about the best dark circle treatments, you can always expect her approach to be no-frills and totally candid.&lt;/p&gt;&lt;p&gt;While Shannon is the first to admit she doesn’t personally hold the answers to every beauty question out there, she&#039;ll regularly turn to her little black book of qualified experts for help. As a self-proclaimed lazy girl, Shannon has an affinity for long-lasting perfumes, fool-proof makeup products and does-it-all skincare.&lt;/p&gt;&lt;p&gt;When she’s not working, you’ll likely find Shannon in the bath (not a day goes by without an hour-long soak), dusting her immense perfume collection or giving no-holds-barred beauty reviews on social media from her bathroom floor. &lt;/p&gt; ]]></dc:description>
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                                                            <title><![CDATA[ Introducing the Skincare Winners of the Who What Wear UK Next in Beauty Awards 2026 ]]></title>
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                                                                                                                                            <link>https://www.whowhatwear.com/beauty/skin/next-in-beauty-2026-skincare-judges-testing</link>
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                            <![CDATA[ The best skincare products in the world. ]]>
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                                                                        <pubDate>Wed, 21 Oct 2026 18:45:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Skin]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Shannon Lawlor ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/cRS5PRNHZUNk8VbBpwWCQT-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Shannon Lawlor is the beauty director at Who What Wear UK. With over a decade of experience working for some of the beauty industry’s most esteemed titles, including Marie Claire, Glamour UK, Stylist, Refinery29 and Fabulous, Shannon’s aim is to make the conversation around beauty as open, relatable and honest as possible.&lt;/p&gt;&lt;p&gt;Having also worked behind the scenes with some of the industry’s biggest brands and retailers, Shannon has a unique insight into what people really want from their beauty routines and has made it her mission to demystify the intimidating world of beauty. Whether she is filling people in on her specialist subject (fragrance) or writing about the best dark circle treatments, you can always expect her approach to be no-frills and totally candid.&lt;/p&gt;&lt;p&gt;While Shannon is the first to admit she doesn’t personally hold the answers to every beauty question out there, she&#039;ll regularly turn to her little black book of qualified experts for help. As a self-proclaimed lazy girl, Shannon has an affinity for long-lasting perfumes, fool-proof makeup products and does-it-all skincare.&lt;/p&gt;&lt;p&gt;When she’s not working, you’ll likely find Shannon in the bath (not a day goes by without an hour-long soak), dusting her immense perfume collection or giving no-holds-barred beauty reviews on social media from her bathroom floor. &lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Grace Lindsay testing the Next in Beauty awards skin winners]]></media:description>                                                            <media:text><![CDATA[Grace Lindsay testing the Next in Beauty awards skin winners]]></media:text>
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                                                            <title><![CDATA[ Introducing the Hair Winners of the Who What Wear UK Next in Beauty Awards 2026 ]]></title>
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                                                                                                                                            <link>https://www.whowhatwear.com/beauty/hair/next-in-beauty-2026-hair-judges-testing</link>
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                            <![CDATA[ The best hair products in the world. ]]>
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                                                                        <pubDate>Wed, 21 Oct 2026 18:45:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Hair]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Shannon Lawlor ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/cRS5PRNHZUNk8VbBpwWCQT-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Shannon Lawlor is the beauty director at Who What Wear UK. With over a decade of experience working for some of the beauty industry’s most esteemed titles, including Marie Claire, Glamour UK, Stylist, Refinery29 and Fabulous, Shannon’s aim is to make the conversation around beauty as open, relatable and honest as possible.&lt;/p&gt;&lt;p&gt;Having also worked behind the scenes with some of the industry’s biggest brands and retailers, Shannon has a unique insight into what people really want from their beauty routines and has made it her mission to demystify the intimidating world of beauty. Whether she is filling people in on her specialist subject (fragrance) or writing about the best dark circle treatments, you can always expect her approach to be no-frills and totally candid.&lt;/p&gt;&lt;p&gt;While Shannon is the first to admit she doesn’t personally hold the answers to every beauty question out there, she&#039;ll regularly turn to her little black book of qualified experts for help. As a self-proclaimed lazy girl, Shannon has an affinity for long-lasting perfumes, fool-proof makeup products and does-it-all skincare.&lt;/p&gt;&lt;p&gt;When she’s not working, you’ll likely find Shannon in the bath (not a day goes by without an hour-long soak), dusting her immense perfume collection or giving no-holds-barred beauty reviews on social media from her bathroom floor. &lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Eleanor Vousden testing the Next in Beauty 2026 Awards hair winners]]></media:description>                                                            <media:text><![CDATA[Eleanor Vousden testing the Next in Beauty 2026 Awards hair winners]]></media:text>
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                                                            <title><![CDATA[ Introducing the Body & Nails Winners of the Who What Wear UK Next in Beauty Awards 2026 ]]></title>
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                            <![CDATA[ The best body and nails products in the world. ]]>
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                                                                        <pubDate>Wed, 21 Oct 2026 18:45:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Nails]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Shannon Lawlor ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/cRS5PRNHZUNk8VbBpwWCQT-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Shannon Lawlor is the beauty director at Who What Wear UK. With over a decade of experience working for some of the beauty industry’s most esteemed titles, including Marie Claire, Glamour UK, Stylist, Refinery29 and Fabulous, Shannon’s aim is to make the conversation around beauty as open, relatable and honest as possible.&lt;/p&gt;&lt;p&gt;Having also worked behind the scenes with some of the industry’s biggest brands and retailers, Shannon has a unique insight into what people really want from their beauty routines and has made it her mission to demystify the intimidating world of beauty. Whether she is filling people in on her specialist subject (fragrance) or writing about the best dark circle treatments, you can always expect her approach to be no-frills and totally candid.&lt;/p&gt;&lt;p&gt;While Shannon is the first to admit she doesn’t personally hold the answers to every beauty question out there, she&#039;ll regularly turn to her little black book of qualified experts for help. As a self-proclaimed lazy girl, Shannon has an affinity for long-lasting perfumes, fool-proof makeup products and does-it-all skincare.&lt;/p&gt;&lt;p&gt;When she’s not working, you’ll likely find Shannon in the bath (not a day goes by without an hour-long soak), dusting her immense perfume collection or giving no-holds-barred beauty reviews on social media from her bathroom floor. &lt;/p&gt; ]]></dc:description>
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                                                            <title><![CDATA[ The Winners of the Who What Wear UK Next in Beauty Awards 2026 Have Been Crowned ]]></title>
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                                                                                                                                            <link>https://www.whowhatwear.com/beauty/next-in-beauty-awards-2026</link>
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                            <![CDATA[ The results are in. ]]>
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                                                                        <pubDate>Wed, 21 Oct 2026 18:45:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Skin]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Shannon Lawlor ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/cRS5PRNHZUNk8VbBpwWCQT-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Shannon Lawlor is the beauty director at Who What Wear UK. With over a decade of experience working for some of the beauty industry’s most esteemed titles, including Marie Claire, Glamour UK, Stylist, Refinery29 and Fabulous, Shannon’s aim is to make the conversation around beauty as open, relatable and honest as possible.&lt;/p&gt;&lt;p&gt;Having also worked behind the scenes with some of the industry’s biggest brands and retailers, Shannon has a unique insight into what people really want from their beauty routines and has made it her mission to demystify the intimidating world of beauty. Whether she is filling people in on her specialist subject (fragrance) or writing about the best dark circle treatments, you can always expect her approach to be no-frills and totally candid.&lt;/p&gt;&lt;p&gt;While Shannon is the first to admit she doesn’t personally hold the answers to every beauty question out there, she&#039;ll regularly turn to her little black book of qualified experts for help. As a self-proclaimed lazy girl, Shannon has an affinity for long-lasting perfumes, fool-proof makeup products and does-it-all skincare.&lt;/p&gt;&lt;p&gt;When she’s not working, you’ll likely find Shannon in the bath (not a day goes by without an hour-long soak), dusting her immense perfume collection or giving no-holds-barred beauty reviews on social media from her bathroom floor. &lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Brittany Davy using Rocco face wash]]></media:description>                                                            <media:text><![CDATA[Brittany Davy using Rocco face wash]]></media:text>
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                                                            <title><![CDATA[ Introducing the Makeup Winners of the Who What Wear UK Next in Beauty Awards 2026 ]]></title>
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                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/next-in-beauty-2026-makeup-judges-testing</link>
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                            <![CDATA[ The best makeup products in the world. ]]>
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                                                                        <pubDate>Wed, 21 Oct 2026 18:45:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Shannon Lawlor ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/cRS5PRNHZUNk8VbBpwWCQT-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Shannon Lawlor is the beauty director at Who What Wear UK. With over a decade of experience working for some of the beauty industry’s most esteemed titles, including Marie Claire, Glamour UK, Stylist, Refinery29 and Fabulous, Shannon’s aim is to make the conversation around beauty as open, relatable and honest as possible.&lt;/p&gt;&lt;p&gt;Having also worked behind the scenes with some of the industry’s biggest brands and retailers, Shannon has a unique insight into what people really want from their beauty routines and has made it her mission to demystify the intimidating world of beauty. Whether she is filling people in on her specialist subject (fragrance) or writing about the best dark circle treatments, you can always expect her approach to be no-frills and totally candid.&lt;/p&gt;&lt;p&gt;While Shannon is the first to admit she doesn’t personally hold the answers to every beauty question out there, she&#039;ll regularly turn to her little black book of qualified experts for help. As a self-proclaimed lazy girl, Shannon has an affinity for long-lasting perfumes, fool-proof makeup products and does-it-all skincare.&lt;/p&gt;&lt;p&gt;When she’s not working, you’ll likely find Shannon in the bath (not a day goes by without an hour-long soak), dusting her immense perfume collection or giving no-holds-barred beauty reviews on social media from her bathroom floor. &lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Rebecca Munroe]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Victoria Magrath testing the best makeup products for the Next in Beauty 2026 Awards]]></media:description>                                                            <media:text><![CDATA[Victoria Magrath testing the best makeup products for the Next in Beauty 2026 Awards]]></media:text>
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                                                            <title><![CDATA[ We've Swatched, Swiped and Stippled—These Are the 18 Best Makeup Products Around ]]></title>
                                                                                                <dc:content><![CDATA[ <p><em>Welcome to Who What Wear UK's Next in Beauty Awards 2026. Here, we are crowning and celebrating the very best in beauty, from game-changing industry innovators to the tried-and-tested classics that remain mainstays in our bathroom cabinets and makeup bags. To help us find the worthy winners, we called upon our esteemed panel of industry experts, hard-to-please editors and in-the-know influencers, who put each and every product to the test. We enlisted our judges to document and share their testing for every product they tried, so you can see all the winners in action—as well as those very important before-and-after results. After much testing, swatching and reviewing, the results are in. Join us in celebrating the best makeup products of 2026.</em></p><h2 id="who-what-wear-uk-next-in-beauty-awards-2026-best-in-makeup">Who What Wear UK Next in Beauty Awards 2026: Best in Makeup</h2><h3 class="article-body__section" id="section-best-makeup-skincare-hybrid-product"><span>Best Makeup/Skincare Hybrid Product</span></h3><p>If there's one product we love, it's a makeup/skincare hybrid. The very best? By Terry Tea To Tan Golden Glow, a water-based serum that adds instant radiance. </p><p>"This product gives a powerful and immediate glow," says <strong>Who What Wear UK graphic designer Emily Post</strong>. "The result? A long-lasting glow that washes off easily with cleanser. When wearing it, I received multiple comments on how bronzed and glowing my skin looked—what more could you want?"</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="3a8294c4-c8a1-11f1-9aef-8327ef903125">            <a href="https://www.lookfantastic.com/p/by-terry-tea-to-tan-golden-glow-30ml/17752535/" data-model-name="Tea to Tan Golden Glow" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/iDhGesc7hnxBCAMAxUvoHA.jpg" alt="By Terry Tea To Tan Golden Glow on an orange background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>By Terry</div>                                        <div class="featured__title">Tea to Tan Golden Glow</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-concealer"><span>Best Concealer</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="fWWWrv4pryJHPSqfJYAW2P" name="next in beauty Chanel testing picture" alt="Who What Wear UK beauty director Shannon Lawlor testing the Chanel serum concealer" src="https://cdn.mos.cms.futurecdn.net/fWWWrv4pryJHPSqfJYAW2P-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/shannonlawlor/" target="_blank">@shannonlawlor</a>, Rebecca Munroe)</span></figcaption></figure><p>We all know Chanel Beauty creates top-tier products, but this concealer is honestly one of the best launches we've tried all year.  </p><p>"If, like me, you adore a no-makeup makeup look, then this is the concealer you absolutely must have on your radar," says <strong>Who What Wear UK beauty director </strong><a href="https://www.instagram.com/shannonlawlor/" target="_blank"><strong>Shannon Lawlor</strong></a>. "It leaves skin looking healthy and glowing, and delivers just enough lightweight coverage to make you look and feel alive. I never want to be without it."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="82cb927e-c8a8-11f1-b5b4-17cd38697cc3">            <a href="https://www.sephora.co.uk/p/chanel-les-beiges-serum-concealer" data-model-name="Les Beiges Serum Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/42dpBjMgbdLBVFUqBptdBQ.jpg" alt="Chanel Les Beiges Serum Concealer on a grey background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Les Beiges Serum Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-base"><span>Best Base</span></h3><p>I know we've spoken a little about base products already, but we have to discuss Sculpted By Aimee's Cream Cushion Foundation. We crowned this our best base product overall, and for good reason. </p><p>"A gorgeous product," says <strong>fashion and beauty blogger and founder of Byfrow, </strong><a href="https://go.redirectingat.com/?id=92X1711942&amp;xcust=whowhatwear_gb_7542962320731188800&amp;xs=1&amp;url=https%3A%2F%2Fwww.instagram.com%2Fvictoria%2F&amp;sref=https%3A%2F%2Fwww.whowhatwear.com" target="_blank"><strong>Victoria Magrath</strong></a>. "It made my skin look really beautiful. It offers gorgeous coverage but with a blurred, glowy finish."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="dce9dd9e-c8a6-11f1-ab82-0ba4c78e9bcd">            <a href="https://www.boots.com/sculpted-by-aimee-cream-cushion-foundation-10368789" data-model-name="Cream Cushion Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pqZAMV5zRD6pRaQYgur3Pg.jpg" alt="Sculpted By Aimee Cream Cushion Foundation on a grey background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sculpted by Aimee</div>                                        <div class="featured__title">Cream Cushion Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-multi-use-product"><span>Best Multi-Use Product</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="m87ipiGMgoTsrCfYrCtSrY" name="next in beauty byfrow testing picture" alt="Who What Wear UK beauty editor Eleanor Vousden applying the byfrow Pigment Pencil" src="https://cdn.mos.cms.futurecdn.net/m87ipiGMgoTsrCfYrCtSrY-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/eleanorvousden/" target="_blank">@eleanorvousden</a>, Rebecca Munroe)</span></figcaption></figure><p>Who doesn't love a multi-use makeup product? It not only makes your makeup routine much quicker, but it also means you don't have to carry a million products in your bag. Our favourite? Byfrow's Pigment Pencil.</p><p>"I was initially sceptical about the idea of using a pencil for the lips, eyes <em>and</em> cheeks, but I've been pleasantly surprised," says <strong>Who What Wear UK beauty editor </strong><a href="https://www.instagram.com/eleanorvousden/" target="_blank"><strong>Eleanor Vousden</strong></a>. "These pencils are creamy and versatile, allowing you to line the lips, eyes or even add blush, bronzer or freckles depending on the shades. The formulas blend really well, but have impressive staying power, too. I love the idea that you can throw a couple of these in your bag and create a full face of makeup; such a great time- and space-saver."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="00b188fc-cafb-11f1-84d1-1f8c64321864">            <a href="https://www.byfrow.com/product/pigment-pencil/" data-model-name="Pigment Pencil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/vddtgTuuhC4WjhgAH8y3pQ.jpg" alt="Byfrow Pigment Pencil on a grey background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>byfrow</div>                                        <div class="featured__title">Pigment Pencil</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-skin-tint"><span>Best Skin Tint</span></h3><p>No skin tint impressed our judges quite like the Kylie Cosmetics Skin Tint Blurring Elixir Foundation: a lightweight, light-to-medium-coverage, "your skin but better" formula. </p><p>"I loved this skin tint. It really impressed me, said <strong>Victoria</strong>. "It has a gorgeous texture: light, glowy and blurring. Really lovely overall!"</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="3154c22e-c8a5-11f1-b928-8dd43578c262">            <a href="https://www.lookfantastic.com/p/kylie-cosmetics-skin-tint-blurring-elixir-foundation-30ml-various-shades/15395632/" data-model-name="Skin Tint Blurring Elixir Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pwMZYjHB6qCMotFxUEgcSn.jpg" alt="Kylie Cosmetics Skin Tint Blurring Elixir Foundation on an orange background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kylie Cosmetics</div>                                        <div class="featured__title">Skin Tint Blurring Elixir Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-bronzer"><span>Best Bronzer</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="6epwt4mF5X8YrXqRSt4fqY" name="next in beauty Victoria Beckham Beauty testing picture" alt="Victoria Magrath sitting on a sink applying the Victoria Beckham Beauty Colour Wash Bronze Water Tint" src="https://cdn.mos.cms.futurecdn.net/6epwt4mF5X8YrXqRSt4fqY-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/victoria/" target="_blank">@victoria</a>, Rebecca Munroe)</span></figcaption></figure><p>I never thought a bronzer could be so impressive until I discovered Victoria Beckham Beauty's Colour Wash Bronze Water Tint, which imparts a sheer, sun-kissed glow to the skin. It seems our judges were equally blown away. </p><p>"Beautifully packaged, a gorgeous product with a beautiful finish. It's really special," says <strong>Victoria</strong>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="6e8ca5ec-c8ca-11f1-ba39-4d2af699a405">            <a href="https://victoriabeckhambeauty.com/en-gb/products/colour-wash" data-model-name="Colour Wash Bronze Water Tint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/J2tmiYU38cYAWf36VXJBoL.jpg" alt="Victoria Beckham Beauty Colour Wash Bronze Water Tint on an orange background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">Colour Wash Bronze Water Tint</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-blush"><span>Best Blush</span></h3><p>This year, it seems more is more when it comes to blush, and I'm certainly not complaining. If you're looking for a new one to add to your basket, our judges recommend Wonderskin's Wonder Blading All-Day Blush Stain.</p><p>"This product is highly pigmented yet surprisingly blendable," says <strong>Who What Wear UK senior shopping editor </strong><a href="https://go.redirectingat.com/?id=92X1711942&amp;xcust=whowhatwear_gb_1430934437729593329&amp;xs=1&amp;url=https%3A%2F%2Fwww.instagram.com%2Fmarinaavraam%2F&amp;sref=https%3A%2F%2Fwww.whowhatwear.com" target="_blank"><strong>Marina Avraam</strong></a>. "It melts into the skin before setting to a weightless, radiant stain with genuinely impressive staying power."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="c43af492-cafc-11f1-83f6-c90bebf75338">            <a href="https://eu.wonderskin.com/products/wonder-blading-all-day-blush-stain" data-model-name="Wonder Blading All-Day Blush Stain" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KcRiK3HgaSYT8GdeX2ncLa.jpg" alt="Wonderskin Wonder Blading All-Day Blush Stain on a blue background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Wonderskin</div>                                        <div class="featured__title">Wonder Blading All-Day Blush Stain</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-eye-product"><span>Best Eye Product</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="UdQPGFQKDvxLmEv4Mtgh3P" name="next in beauty Charlotte Tilbury testing picture" alt="Ruby Hammer MBE testing the Charlotte Tilbury Exagger-Eyes Easy Eyeshadow Stick" src="https://cdn.mos.cms.futurecdn.net/UdQPGFQKDvxLmEv4Mtgh3P-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/rubyhammer/" target="_blank">@rubyhammer</a>, Rebecca Munroe)</span></figcaption></figure><p>We love eyeshadow sticks for their quick and easy application, but it's no secret that they don't always deliver on pigment and staying power. However, Charlotte Tilbury's Exagger-Eyes Easy Eyeshadow Stick ticked all the boxes for our judges.</p><p>"This is a nice take on the classic cream eyeshadow stick. The shades are great," says <strong>global makeup artist and brand founder </strong><a href="https://go.redirectingat.com/?id=92X1711942&amp;xcust=whowhatwear_gb_7028146960469429305&amp;xs=1&amp;url=https%3A%2F%2Fwww.instagram.com%2Frubyhammer%2F&amp;sref=https%3A%2F%2Fwww.whowhatwear.com" target="_blank"><strong>Ruby Hammer MBE</strong></a>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="8446dd36-c8c9-11f1-b0d8-f5a12f64dcac">            <a href="https://www.spacenk.com/uk/makeup/eyes/eyeshadow/exagger-eyes-easy-eyeshadow-sticks-UK200063986.html" data-model-name="Exagger-Eyes Easy Eyeshadow Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/uX5Cy4afNadZ8GYkT2dqLQ.jpg" alt="Charlotte Tilbury Exagger-Eyes Easy Eyeshadow Stick on a grey background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Charlotte Tilbury</div>                                        <div class="featured__title">Exagger-Eyes Easy Eyeshadow Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-lash-enhancement"><span>Best Lash Enhancement</span></h3><p>Lash enhancements can be hard to get right, but Eyelure's Fluffy Underlash Pre-Glued Clusters delivered on every single level.</p><p>"These certainly take a bit of practice to apply, but once you’ve mastered it, you’re good to go," says <strong>Who What Wear UK beauty contributor </strong><a href="https://www.instagram.com/perditanouril/" target="_blank"><strong>Perdita Nouril</strong></a>. "Considering they’re worn under your lash line, they’re surprisingly comfortable, but best of all, they look just like your natural lashes."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="6e4d021c-c8ab-11f1-8230-3d577359bc05">            <a href="https://www.boots.com/eylure-pre-glued-underlash-clusters-full-and-fluffy-10389005" data-model-name="Pre-Glued Underlash Clusters Fluffy" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/mwfxdiMPnWLt6NJ9qDfjPK.jpg" alt="Eylure London Underlash Pre-Glued Clusters Fluffy on a blue background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Eylure</div>                                        <div class="featured__title">Pre-Glued Underlash Clusters Fluffy</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-eyeliner"><span>Best Eyeliner</span></h3><p>When you find an eyeliner you love, you keep hold of it forever. And when <strong>Ruby Hammer MBE</strong> says she's found an eyeliner she loves, you add it to your basket straight away.</p><p>"This is a great eyeliner that does exactly what you expect," <strong>Ruby</strong> says. "Just a great product. The dry-down is relatively quick, and once it sets, it stays put. I would be happy to have it in both my personal and professional kits."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="84c11082-c8ac-11f1-a5ca-176291df296f">            <a href="https://inglotcosmetics.com/en/eyeliners/99-939-amc-eyeliner-gel" data-model-name="AMC Eyeliner Gel" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/VvvovcMVjnbG5PqnsHmsVg.jpg" alt="Inglot AMC Eyeliner Gel – 77" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Inglot</div>                                        <div class="featured__title">AMC Eyeliner Gel – 77</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-mascara"><span>Best Mascara</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="S7BDqEggjeufa87jntwJwN" name="next in beauty Merit testing picture" alt="Who What Wear UK junior branded content editor Humaa Hussain testing a Merit mascara" src="https://cdn.mos.cms.futurecdn.net/S7BDqEggjeufa87jntwJwN-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/humaa.hussain/" target="_blank">@humaahussain</a>, Rebecca Munroe)</span></figcaption></figure><p>There are so many incredible mascaras out there, but it was Merit's Clean Volume Volumizing Tubing Mascara that really impressed our judges.</p><p>"This is a great addition to the Merit brand," says <strong>Ruby</strong>. "I like the little brush, and I love that [the formula] is tubing. It gave me better results than others [I have] tested."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="f3ce4cf4-caf7-11f1-810e-39a2c9691292">            <a href="https://www.meritbeauty.com/en-uk/products/clean-volume-ukeu" data-model-name="Clean Volume Volumizing Tubing Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KPXJarkv2Ngx6dhGk7uyoj.jpg" alt="The Merit Clean Volume Volumizing Tubing Mascara on a blue background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MERIT Beauty</div>                                        <div class="featured__title">Clean Volume Volumizing Tubing Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-palette"><span>Best Palette</span></h3><p>If there's one eyeshadow palette we can't get enough of this year, it's Makeup by Mario's Ethereal Eyes Eyeshadow Palette. Filled with 12 wearable shades and a mix of matte, metallic and shimmering finishes, you can create so many showstopping looks.</p><p>"A brilliant palette which I would happily recommend to others and have already bought for myself and my kit," says <strong>Ruby</strong>. "The formulas are fantastic."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="ef4ddf7c-caf8-11f1-8a36-6d789ab43400">            <a href="https://www.sephora.co.uk/p/makeup-by-mario-ethereal-eyes-eyeshadow-palette" data-model-name="Ethereal Eyes Eyeshadow Palette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/z8PLhyEFdZywvBS7tepuTi.jpg" alt="Makeup by Mario's Ethereal Eyes Eyeshadow Palette on an orange background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Makeup by Mario</div>                                        <div class="featured__title">Ethereal Eyes Eyeshadow Palette</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-lip-liner"><span>Best Lip Liner</span></h3><p>Never underestimate the power of a good lip liner. Especially Sacheu's DoubleDown Lip Definer, a two-in-one liner and balm. </p><p>"Why has no one thought of this before?" says <strong>entrepreneur and author </strong><a href="https://www.instagram.com/sharmadeanreid/" target="_blank"><strong>Sharmadean Reid MBE</strong></a>. "It's so good for someone who wants a less-than-perfect liner look."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="b2f23768-c8a9-11f1-a088-1fd234bf37c8">            <a href="https://www.boots.com/sacheu-doubledown-lip-definer-1-3g-10390250" data-model-name="DoubleDown Lip Definer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TAL8duLRFpP4Bymm2R4LCZ.jpg" alt="Sacheu DoubleDown Lip Definer on a blue background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sacheu</div>                                        <div class="featured__title">DoubleDown Lip Definer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-lip-colour-product"><span>Best Lip-Colour Product</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="ffAQzgAayQjtkNEukwtXWY" name="next in beauty Hourglass testing picture" alt="Ruby Hammer MBE applying the Hourglass Phantom Blur Balm on her lips whilst looking into a compact mirror" src="https://cdn.mos.cms.futurecdn.net/ffAQzgAayQjtkNEukwtXWY-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/rubyhammer/" target="_blank">@rubyhammer</a>, Rebecca Munroe)</span></figcaption></figure><p>If there's one brand that knows how to make an outstanding lip product, it's Hourglass, and Phantom Blur Balm is no exception.</p><p>A hybrid blurring lipstick and nourishing balm, it delivers a silky-smooth, soft-matte finish. "It's a really lovely product that I would happily use," says <strong>Ruby</strong>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="72a8a286-cafd-11f1-95d9-2fc175a6d2ee">            <a href="https://www.spacenk.com/uk/makeup/lips/lip-gloss/phantom-blur-balm-UK200066317.html" data-model-name="Phantom Blur Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/mjbhgpAaDVV3CW2VeRRMHK.jpg" alt="Hourglass Phantom Blur Balm on an orange background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hourglass</div>                                        <div class="featured__title">Phantom Blur Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-brush-for-makeup-application"><span>Best Brush for Makeup Application</span></h3><p>Sometimes, the tools you use are just as important as the products themselves. Our favourite makeup brush? The Domed Buffer Foundation Brush from Caia Cosmetics. </p><p>"This brush applies and diffuses your product evenly; it feels soft without loose bristles and picks up the product really well," says <strong>Marina</strong>. "The shape allows for good blush placement, too."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="f3ce4b6e-caf7-11f1-81ab-c7684d605f30">            <a href="https://caiacosmetics.co.uk/uk/brushes-tools/brushes/makeup-brushes/domed-buffer-foundation-brush-13" data-model-name="Domed Buffer Foundation Brush F13" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Gi9n4s88yRjqheukrxx2WF.jpg" alt="The Domed Buffer Foundation Brush from Caia Cosmetics on an orange background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CAIA Cosmetics</div>                                        <div class="featured__title">Domed Buffer Foundation Brush F13</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-finishing-product"><span>Best Finishing Product</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="xsBkXi5pt695ckToNn6D3P" name="next in beauty Dior testing picture" alt="Who What Wear UK junior writer Brittany Davy testing the Dior Backstage Airflash Mist" src="https://cdn.mos.cms.futurecdn.net/xsBkXi5pt695ckToNn6D3P-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/brittanyelizadavy/" target="_blank">@brittanyelizadavy</a>, Rebecca Munroe)</span></figcaption></figure><p>When you've spent time creating the perfect makeup look, you want to make sure you're using the best product to set it in place. Our judges couldn't get enough of Dior Beauty's Backstage Airflash Mist.</p><p>"I love that this product combines makeup-setting performance and hydration in one very fine, lightweight mist," says <strong>Marina</strong>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="9cf1bc5c-caf9-11f1-87f0-9f252b5026f5">            <a href="https://www.dior.com/en_gb/beauty/products/dior-backstage-airflash-mist-E000001560.html" data-model-name="Backstage Airflash Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/wnbzHVkSnQYwcXtXptccJT.jpg" alt="Dior Beauty Backstage Airflash Mist on a blue background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior Beauty</div>                                        <div class="featured__title">Backstage Airflash Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-brow-product"><span>Best Brow Product</span></h3><p>We couldn't test the best makeup products without talking about brows. Possibly one of the hardest products to get right, our judges were blown away by the Brow Tamer from Shavata Singh. </p><p>"This is one of the best brow gels I've tried in a long time," says <strong>Eleanor</strong>. "The clear gel provides lasting hold that keeps brows in place, but they still feel flexible to the touch without that stiff feeling you get with some brow gels. It's easily layered and doesn't go flaky. I'm really pleased I discovered this product."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="02cb9a62-cafe-11f1-bfe6-858847df10b4">            <a href="https://shavata.co.uk/products/brow-tamer" data-model-name="Brow Tamer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/aEaKyJG8PCkw42rprHYC2o.jpg" alt="Shavata Singh Brow Tamer on an orange background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Shavata Singh</div>                                        <div class="featured__title">Brow Tamer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-reformulation"><span>Best Reformulation</span></h3><p>It was big news in the beauty industry when Esteé Lauder decided to reformulate its iconic Double Wear foundation. We didn't think it could get any better, but the new formula has proved us wrong.</p><p>"A great shade range with full coverage," says <strong>Ruby</strong>. "It goes on heavily, but can be sheered out. It's great for people who require more depth of coverage."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="23f5f2fa-c8a6-11f1-a663-970186221413">            <a href="https://www.lookfantastic.com/p/estee-lauder-double-wear-longwear-matte-foundation-spf-10-30ml-various-shades/17622271/" data-model-name="Double Wear Stay-in-Place Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/oGSDR2zf4HL6f4SKgQCBc7.jpg" alt="Esteé Lauder Double Wear Stay-in-Place Foundation on a blue background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Estée Lauder</div>                                        <div class="featured__title">Double Wear Stay-in-Place Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/best-makeup-products-2026</link>
                                                                            <description>
                            <![CDATA[ Trust us: we've tried the lot. ]]>
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                                                                        <pubDate>Wed, 21 Oct 2026 18:40:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/mpKK57mDqkbZyyDadeyt5n-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Grace Lindsay is the deputy beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow. &lt;/p&gt;&lt;p&gt;As Who What Wear UK&#039;s deputy beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season. She has a particular love for fragrances, and has built up quite the collection of luxury perfumes and candles over the years. As well as writing beauty articles, Grace loves creating content for WWW UK&#039;s social channels, and is always sharing her latest beauty finds with readers. &lt;/p&gt;&lt;p&gt;When she&#039;s not filming videos, interviewing celebrities or typing away at her laptop, she will most likely be found scrolling on TikTok, doing a face mask or catching up on her never-ending list of books to read.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Victoria Magrath holding the Victoria Beckham Beauty Colour Wash Bronze Water Tint]]></media:description>                                                            <media:text><![CDATA[Victoria Magrath holding the Victoria Beckham Beauty Colour Wash Bronze Water Tint]]></media:text>
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                                <p><em>Welcome to Who What Wear UK's Next in Beauty Awards 2026. Here, we are crowning and celebrating the very best in beauty, from game-changing industry innovators to the tried-and-tested classics that remain mainstays in our bathroom cabinets and makeup bags. To help us find the worthy winners, we called upon our esteemed panel of industry experts, hard-to-please editors and in-the-know influencers, who put each and every product to the test. We enlisted our judges to document and share their testing for every product they tried, so you can see all the winners in action—as well as those very important before-and-after results. After much testing, swatching and reviewing, the results are in. Join us in celebrating the best makeup products of 2026.</em></p><h2 id="who-what-wear-uk-next-in-beauty-awards-2026-best-in-makeup">Who What Wear UK Next in Beauty Awards 2026: Best in Makeup</h2><h3 class="article-body__section" id="section-best-makeup-skincare-hybrid-product"><span>Best Makeup/Skincare Hybrid Product</span></h3><p>If there's one product we love, it's a makeup/skincare hybrid. The very best? By Terry Tea To Tan Golden Glow, a water-based serum that adds instant radiance. </p><p>"This product gives a powerful and immediate glow," says <strong>Who What Wear UK graphic designer Emily Post</strong>. "The result? A long-lasting glow that washes off easily with cleanser. When wearing it, I received multiple comments on how bronzed and glowing my skin looked—what more could you want?"</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="3a8294c4-c8a1-11f1-9aef-8327ef903125">            <a href="https://www.lookfantastic.com/p/by-terry-tea-to-tan-golden-glow-30ml/17752535/" data-model-name="Tea to Tan Golden Glow" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/iDhGesc7hnxBCAMAxUvoHA.jpg" alt="By Terry Tea To Tan Golden Glow on an orange background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>By Terry</div>                                        <div class="featured__title">Tea to Tan Golden Glow</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-concealer"><span>Best Concealer</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="fWWWrv4pryJHPSqfJYAW2P" name="next in beauty Chanel testing picture" alt="Who What Wear UK beauty director Shannon Lawlor testing the Chanel serum concealer" src="https://cdn.mos.cms.futurecdn.net/fWWWrv4pryJHPSqfJYAW2P-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/shannonlawlor/" target="_blank">@shannonlawlor</a>, Rebecca Munroe)</span></figcaption></figure><p>We all know Chanel Beauty creates top-tier products, but this concealer is honestly one of the best launches we've tried all year.  </p><p>"If, like me, you adore a no-makeup makeup look, then this is the concealer you absolutely must have on your radar," says <strong>Who What Wear UK beauty director </strong><a href="https://www.instagram.com/shannonlawlor/" target="_blank"><strong>Shannon Lawlor</strong></a>. "It leaves skin looking healthy and glowing, and delivers just enough lightweight coverage to make you look and feel alive. I never want to be without it."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="82cb927e-c8a8-11f1-b5b4-17cd38697cc3">            <a href="https://www.sephora.co.uk/p/chanel-les-beiges-serum-concealer" data-model-name="Les Beiges Serum Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/42dpBjMgbdLBVFUqBptdBQ.jpg" alt="Chanel Les Beiges Serum Concealer on a grey background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Les Beiges Serum Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-base"><span>Best Base</span></h3><p>I know we've spoken a little about base products already, but we have to discuss Sculpted By Aimee's Cream Cushion Foundation. We crowned this our best base product overall, and for good reason. </p><p>"A gorgeous product," says <strong>fashion and beauty blogger and founder of Byfrow, </strong><a href="https://go.redirectingat.com/?id=92X1711942&amp;xcust=whowhatwear_gb_7542962320731188800&amp;xs=1&amp;url=https%3A%2F%2Fwww.instagram.com%2Fvictoria%2F&amp;sref=https%3A%2F%2Fwww.whowhatwear.com" target="_blank"><strong>Victoria Magrath</strong></a>. "It made my skin look really beautiful. It offers gorgeous coverage but with a blurred, glowy finish."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="dce9dd9e-c8a6-11f1-ab82-0ba4c78e9bcd">            <a href="https://www.boots.com/sculpted-by-aimee-cream-cushion-foundation-10368789" data-model-name="Cream Cushion Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pqZAMV5zRD6pRaQYgur3Pg.jpg" alt="Sculpted By Aimee Cream Cushion Foundation on a grey background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sculpted by Aimee</div>                                        <div class="featured__title">Cream Cushion Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-multi-use-product"><span>Best Multi-Use Product</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="m87ipiGMgoTsrCfYrCtSrY" name="next in beauty byfrow testing picture" alt="Who What Wear UK beauty editor Eleanor Vousden applying the byfrow Pigment Pencil" src="https://cdn.mos.cms.futurecdn.net/m87ipiGMgoTsrCfYrCtSrY-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/eleanorvousden/" target="_blank">@eleanorvousden</a>, Rebecca Munroe)</span></figcaption></figure><p>Who doesn't love a multi-use makeup product? It not only makes your makeup routine much quicker, but it also means you don't have to carry a million products in your bag. Our favourite? Byfrow's Pigment Pencil.</p><p>"I was initially sceptical about the idea of using a pencil for the lips, eyes <em>and</em> cheeks, but I've been pleasantly surprised," says <strong>Who What Wear UK beauty editor </strong><a href="https://www.instagram.com/eleanorvousden/" target="_blank"><strong>Eleanor Vousden</strong></a>. "These pencils are creamy and versatile, allowing you to line the lips, eyes or even add blush, bronzer or freckles depending on the shades. The formulas blend really well, but have impressive staying power, too. I love the idea that you can throw a couple of these in your bag and create a full face of makeup; such a great time- and space-saver."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="00b188fc-cafb-11f1-84d1-1f8c64321864">            <a href="https://www.byfrow.com/product/pigment-pencil/" data-model-name="Pigment Pencil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/vddtgTuuhC4WjhgAH8y3pQ.jpg" alt="Byfrow Pigment Pencil on a grey background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>byfrow</div>                                        <div class="featured__title">Pigment Pencil</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-skin-tint"><span>Best Skin Tint</span></h3><p>No skin tint impressed our judges quite like the Kylie Cosmetics Skin Tint Blurring Elixir Foundation: a lightweight, light-to-medium-coverage, "your skin but better" formula. </p><p>"I loved this skin tint. It really impressed me, said <strong>Victoria</strong>. "It has a gorgeous texture: light, glowy and blurring. Really lovely overall!"</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="3154c22e-c8a5-11f1-b928-8dd43578c262">            <a href="https://www.lookfantastic.com/p/kylie-cosmetics-skin-tint-blurring-elixir-foundation-30ml-various-shades/15395632/" data-model-name="Skin Tint Blurring Elixir Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pwMZYjHB6qCMotFxUEgcSn.jpg" alt="Kylie Cosmetics Skin Tint Blurring Elixir Foundation on an orange background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kylie Cosmetics</div>                                        <div class="featured__title">Skin Tint Blurring Elixir Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-bronzer"><span>Best Bronzer</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="6epwt4mF5X8YrXqRSt4fqY" name="next in beauty Victoria Beckham Beauty testing picture" alt="Victoria Magrath sitting on a sink applying the Victoria Beckham Beauty Colour Wash Bronze Water Tint" src="https://cdn.mos.cms.futurecdn.net/6epwt4mF5X8YrXqRSt4fqY-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/victoria/" target="_blank">@victoria</a>, Rebecca Munroe)</span></figcaption></figure><p>I never thought a bronzer could be so impressive until I discovered Victoria Beckham Beauty's Colour Wash Bronze Water Tint, which imparts a sheer, sun-kissed glow to the skin. It seems our judges were equally blown away. </p><p>"Beautifully packaged, a gorgeous product with a beautiful finish. It's really special," says <strong>Victoria</strong>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="6e8ca5ec-c8ca-11f1-ba39-4d2af699a405">            <a href="https://victoriabeckhambeauty.com/en-gb/products/colour-wash" data-model-name="Colour Wash Bronze Water Tint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/J2tmiYU38cYAWf36VXJBoL.jpg" alt="Victoria Beckham Beauty Colour Wash Bronze Water Tint on an orange background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">Colour Wash Bronze Water Tint</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-blush"><span>Best Blush</span></h3><p>This year, it seems more is more when it comes to blush, and I'm certainly not complaining. If you're looking for a new one to add to your basket, our judges recommend Wonderskin's Wonder Blading All-Day Blush Stain.</p><p>"This product is highly pigmented yet surprisingly blendable," says <strong>Who What Wear UK senior shopping editor </strong><a href="https://go.redirectingat.com/?id=92X1711942&amp;xcust=whowhatwear_gb_1430934437729593329&amp;xs=1&amp;url=https%3A%2F%2Fwww.instagram.com%2Fmarinaavraam%2F&amp;sref=https%3A%2F%2Fwww.whowhatwear.com" target="_blank"><strong>Marina Avraam</strong></a>. "It melts into the skin before setting to a weightless, radiant stain with genuinely impressive staying power."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="c43af492-cafc-11f1-83f6-c90bebf75338">            <a href="https://eu.wonderskin.com/products/wonder-blading-all-day-blush-stain" data-model-name="Wonder Blading All-Day Blush Stain" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KcRiK3HgaSYT8GdeX2ncLa.jpg" alt="Wonderskin Wonder Blading All-Day Blush Stain on a blue background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Wonderskin</div>                                        <div class="featured__title">Wonder Blading All-Day Blush Stain</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-eye-product"><span>Best Eye Product</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="UdQPGFQKDvxLmEv4Mtgh3P" name="next in beauty Charlotte Tilbury testing picture" alt="Ruby Hammer MBE testing the Charlotte Tilbury Exagger-Eyes Easy Eyeshadow Stick" src="https://cdn.mos.cms.futurecdn.net/UdQPGFQKDvxLmEv4Mtgh3P-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/rubyhammer/" target="_blank">@rubyhammer</a>, Rebecca Munroe)</span></figcaption></figure><p>We love eyeshadow sticks for their quick and easy application, but it's no secret that they don't always deliver on pigment and staying power. However, Charlotte Tilbury's Exagger-Eyes Easy Eyeshadow Stick ticked all the boxes for our judges.</p><p>"This is a nice take on the classic cream eyeshadow stick. The shades are great," says <strong>global makeup artist and brand founder </strong><a href="https://go.redirectingat.com/?id=92X1711942&amp;xcust=whowhatwear_gb_7028146960469429305&amp;xs=1&amp;url=https%3A%2F%2Fwww.instagram.com%2Frubyhammer%2F&amp;sref=https%3A%2F%2Fwww.whowhatwear.com" target="_blank"><strong>Ruby Hammer MBE</strong></a>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="8446dd36-c8c9-11f1-b0d8-f5a12f64dcac">            <a href="https://www.spacenk.com/uk/makeup/eyes/eyeshadow/exagger-eyes-easy-eyeshadow-sticks-UK200063986.html" data-model-name="Exagger-Eyes Easy Eyeshadow Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/uX5Cy4afNadZ8GYkT2dqLQ.jpg" alt="Charlotte Tilbury Exagger-Eyes Easy Eyeshadow Stick on a grey background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Charlotte Tilbury</div>                                        <div class="featured__title">Exagger-Eyes Easy Eyeshadow Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-lash-enhancement"><span>Best Lash Enhancement</span></h3><p>Lash enhancements can be hard to get right, but Eyelure's Fluffy Underlash Pre-Glued Clusters delivered on every single level.</p><p>"These certainly take a bit of practice to apply, but once you’ve mastered it, you’re good to go," says <strong>Who What Wear UK beauty contributor </strong><a href="https://www.instagram.com/perditanouril/" target="_blank"><strong>Perdita Nouril</strong></a>. "Considering they’re worn under your lash line, they’re surprisingly comfortable, but best of all, they look just like your natural lashes."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="6e4d021c-c8ab-11f1-8230-3d577359bc05">            <a href="https://www.boots.com/eylure-pre-glued-underlash-clusters-full-and-fluffy-10389005" data-model-name="Pre-Glued Underlash Clusters Fluffy" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/mwfxdiMPnWLt6NJ9qDfjPK.jpg" alt="Eylure London Underlash Pre-Glued Clusters Fluffy on a blue background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Eylure</div>                                        <div class="featured__title">Pre-Glued Underlash Clusters Fluffy</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-eyeliner"><span>Best Eyeliner</span></h3><p>When you find an eyeliner you love, you keep hold of it forever. And when <strong>Ruby Hammer MBE</strong> says she's found an eyeliner she loves, you add it to your basket straight away.</p><p>"This is a great eyeliner that does exactly what you expect," <strong>Ruby</strong> says. "Just a great product. The dry-down is relatively quick, and once it sets, it stays put. I would be happy to have it in both my personal and professional kits."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="84c11082-c8ac-11f1-a5ca-176291df296f">            <a href="https://inglotcosmetics.com/en/eyeliners/99-939-amc-eyeliner-gel" data-model-name="AMC Eyeliner Gel" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/VvvovcMVjnbG5PqnsHmsVg.jpg" alt="Inglot AMC Eyeliner Gel – 77" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Inglot</div>                                        <div class="featured__title">AMC Eyeliner Gel – 77</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-mascara"><span>Best Mascara</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="S7BDqEggjeufa87jntwJwN" name="next in beauty Merit testing picture" alt="Who What Wear UK junior branded content editor Humaa Hussain testing a Merit mascara" src="https://cdn.mos.cms.futurecdn.net/S7BDqEggjeufa87jntwJwN-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/humaa.hussain/" target="_blank">@humaahussain</a>, Rebecca Munroe)</span></figcaption></figure><p>There are so many incredible mascaras out there, but it was Merit's Clean Volume Volumizing Tubing Mascara that really impressed our judges.</p><p>"This is a great addition to the Merit brand," says <strong>Ruby</strong>. "I like the little brush, and I love that [the formula] is tubing. It gave me better results than others [I have] tested."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="f3ce4cf4-caf7-11f1-810e-39a2c9691292">            <a href="https://www.meritbeauty.com/en-uk/products/clean-volume-ukeu" data-model-name="Clean Volume Volumizing Tubing Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KPXJarkv2Ngx6dhGk7uyoj.jpg" alt="The Merit Clean Volume Volumizing Tubing Mascara on a blue background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MERIT Beauty</div>                                        <div class="featured__title">Clean Volume Volumizing Tubing Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-palette"><span>Best Palette</span></h3><p>If there's one eyeshadow palette we can't get enough of this year, it's Makeup by Mario's Ethereal Eyes Eyeshadow Palette. Filled with 12 wearable shades and a mix of matte, metallic and shimmering finishes, you can create so many showstopping looks.</p><p>"A brilliant palette which I would happily recommend to others and have already bought for myself and my kit," says <strong>Ruby</strong>. "The formulas are fantastic."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="ef4ddf7c-caf8-11f1-8a36-6d789ab43400">            <a href="https://www.sephora.co.uk/p/makeup-by-mario-ethereal-eyes-eyeshadow-palette" data-model-name="Ethereal Eyes Eyeshadow Palette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/z8PLhyEFdZywvBS7tepuTi.jpg" alt="Makeup by Mario's Ethereal Eyes Eyeshadow Palette on an orange background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Makeup by Mario</div>                                        <div class="featured__title">Ethereal Eyes Eyeshadow Palette</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-lip-liner"><span>Best Lip Liner</span></h3><p>Never underestimate the power of a good lip liner. Especially Sacheu's DoubleDown Lip Definer, a two-in-one liner and balm. </p><p>"Why has no one thought of this before?" says <strong>entrepreneur and author </strong><a href="https://www.instagram.com/sharmadeanreid/" target="_blank"><strong>Sharmadean Reid MBE</strong></a>. "It's so good for someone who wants a less-than-perfect liner look."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="b2f23768-c8a9-11f1-a088-1fd234bf37c8">            <a href="https://www.boots.com/sacheu-doubledown-lip-definer-1-3g-10390250" data-model-name="DoubleDown Lip Definer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TAL8duLRFpP4Bymm2R4LCZ.jpg" alt="Sacheu DoubleDown Lip Definer on a blue background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sacheu</div>                                        <div class="featured__title">DoubleDown Lip Definer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-lip-colour-product"><span>Best Lip-Colour Product</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="ffAQzgAayQjtkNEukwtXWY" name="next in beauty Hourglass testing picture" alt="Ruby Hammer MBE applying the Hourglass Phantom Blur Balm on her lips whilst looking into a compact mirror" src="https://cdn.mos.cms.futurecdn.net/ffAQzgAayQjtkNEukwtXWY-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/rubyhammer/" target="_blank">@rubyhammer</a>, Rebecca Munroe)</span></figcaption></figure><p>If there's one brand that knows how to make an outstanding lip product, it's Hourglass, and Phantom Blur Balm is no exception.</p><p>A hybrid blurring lipstick and nourishing balm, it delivers a silky-smooth, soft-matte finish. "It's a really lovely product that I would happily use," says <strong>Ruby</strong>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="72a8a286-cafd-11f1-95d9-2fc175a6d2ee">            <a href="https://www.spacenk.com/uk/makeup/lips/lip-gloss/phantom-blur-balm-UK200066317.html" data-model-name="Phantom Blur Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/mjbhgpAaDVV3CW2VeRRMHK.jpg" alt="Hourglass Phantom Blur Balm on an orange background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hourglass</div>                                        <div class="featured__title">Phantom Blur Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-brush-for-makeup-application"><span>Best Brush for Makeup Application</span></h3><p>Sometimes, the tools you use are just as important as the products themselves. Our favourite makeup brush? The Domed Buffer Foundation Brush from Caia Cosmetics. </p><p>"This brush applies and diffuses your product evenly; it feels soft without loose bristles and picks up the product really well," says <strong>Marina</strong>. "The shape allows for good blush placement, too."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="f3ce4b6e-caf7-11f1-81ab-c7684d605f30">            <a href="https://caiacosmetics.co.uk/uk/brushes-tools/brushes/makeup-brushes/domed-buffer-foundation-brush-13" data-model-name="Domed Buffer Foundation Brush F13" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Gi9n4s88yRjqheukrxx2WF.jpg" alt="The Domed Buffer Foundation Brush from Caia Cosmetics on an orange background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CAIA Cosmetics</div>                                        <div class="featured__title">Domed Buffer Foundation Brush F13</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-finishing-product"><span>Best Finishing Product</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="xsBkXi5pt695ckToNn6D3P" name="next in beauty Dior testing picture" alt="Who What Wear UK junior writer Brittany Davy testing the Dior Backstage Airflash Mist" src="https://cdn.mos.cms.futurecdn.net/xsBkXi5pt695ckToNn6D3P-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/brittanyelizadavy/" target="_blank">@brittanyelizadavy</a>, Rebecca Munroe)</span></figcaption></figure><p>When you've spent time creating the perfect makeup look, you want to make sure you're using the best product to set it in place. Our judges couldn't get enough of Dior Beauty's Backstage Airflash Mist.</p><p>"I love that this product combines makeup-setting performance and hydration in one very fine, lightweight mist," says <strong>Marina</strong>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="9cf1bc5c-caf9-11f1-87f0-9f252b5026f5">            <a href="https://www.dior.com/en_gb/beauty/products/dior-backstage-airflash-mist-E000001560.html" data-model-name="Backstage Airflash Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/wnbzHVkSnQYwcXtXptccJT.jpg" alt="Dior Beauty Backstage Airflash Mist on a blue background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior Beauty</div>                                        <div class="featured__title">Backstage Airflash Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-brow-product"><span>Best Brow Product</span></h3><p>We couldn't test the best makeup products without talking about brows. Possibly one of the hardest products to get right, our judges were blown away by the Brow Tamer from Shavata Singh. </p><p>"This is one of the best brow gels I've tried in a long time," says <strong>Eleanor</strong>. "The clear gel provides lasting hold that keeps brows in place, but they still feel flexible to the touch without that stiff feeling you get with some brow gels. It's easily layered and doesn't go flaky. I'm really pleased I discovered this product."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="02cb9a62-cafe-11f1-bfe6-858847df10b4">            <a href="https://shavata.co.uk/products/brow-tamer" data-model-name="Brow Tamer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/aEaKyJG8PCkw42rprHYC2o.jpg" alt="Shavata Singh Brow Tamer on an orange background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Shavata Singh</div>                                        <div class="featured__title">Brow Tamer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-reformulation"><span>Best Reformulation</span></h3><p>It was big news in the beauty industry when Esteé Lauder decided to reformulate its iconic Double Wear foundation. We didn't think it could get any better, but the new formula has proved us wrong.</p><p>"A great shade range with full coverage," says <strong>Ruby</strong>. "It goes on heavily, but can be sheered out. It's great for people who require more depth of coverage."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="23f5f2fa-c8a6-11f1-a663-970186221413">            <a href="https://www.lookfantastic.com/p/estee-lauder-double-wear-longwear-matte-foundation-spf-10-30ml-various-shades/17622271/" data-model-name="Double Wear Stay-in-Place Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/oGSDR2zf4HL6f4SKgQCBc7.jpg" alt="Esteé Lauder Double Wear Stay-in-Place Foundation on a blue background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Estée Lauder</div>                                        <div class="featured__title">Double Wear Stay-in-Place Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ Our Expert Panel Has Tested Hundreds of Entries—These Are Officially the 9 Best Beauty Products Money Can Buy ]]></title>
                                                                                                <dc:content><![CDATA[ <p><em>Welcome to Who What Wear UK's Next in Beauty Awards 2026. Here, we are crowning and celebrating the very best in beauty, from game-changing industry innovators to the tried-and-tested classics that remain mainstays in our bathroom cabinets and makeup bags. To help us find the worthy winners, we called upon our esteemed panel of industry experts, hard-to-please editors and in-the-know influencers, who put each and every product to the test. We enlisted our judges to document and share their testing for every product they tried, so you can see all the winners in action—as well as those very important before-and-after results.</em></p><p><em>After much testing, swatching and reviewing, we've handpicked the very best products across our skin, hair, makeup, body and nail and fragrance categories, as well as some other special accolades. These are the crème de la crème from each category that have been awarded our prestigious Best in Class status. Ahead, you'll find the top nine beauty products pioneering efficacy, innovation and real results. Join us in applauding our Best in Class winners of 2026.</em></p><h2 id="who-what-wear-uk-next-in-beauty-awards-2026-best-in-class">Who What Wear UK Next in Beauty Awards 2026: Best in Class</h2><h3 class="article-body__section" id="section-best-in-class-skin"><span>Best in Class: Skin</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="yxJXeqFMe7JL7TzxkJjSuJ" name="next in beauty best in class skin testing image" alt="Eleanor Hartley applying a SkinCeuticals cream in the mirror" src="https://cdn.mos.cms.futurecdn.net/yxJXeqFMe7JL7TzxkJjSuJ-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/hart.medical/" target="_blank">@hart.medical</a>, Rebecca Munroe)</span></figcaption></figure><p>When it comes to skincare, we're always looking for brands that combine efficacy with cutting-edge innovation. For us, that brand is SkinCeuticals, and P-Tiox Cream is a stellar example. This powerhouse moisturiser contains a patent-pending formula packed with peptides, niacinamide and lipo-hydroxy acid, and works to plump, smooth and hydrate the skin. No wonder our judges couldn't get enough.</p><p>"I was blown away by just how much difference this made to my skin," said <a href="https://www.instagram.com/hart.medical/" target="_blank"><strong>Eleanor Hartley</strong></a><strong>, medical director at Hart Medical</strong>. "[I saw] impressively visible improvements in skin quality, texture, pores and visible lines after only a week of use. My skin was fresh and hydrated without feeling heavy; the cream turns into a watery gel and feels lightweight and invisible with no residue. The INCI list is seriously strong, with some major clinical evidence behind the individual ingredients and the formulation as a whole. It is glass skin in a jar."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="cbc41554-cbe2-11f1-848b-8d8cd7b83306">            <a href="https://www.lookfantastic.com/p/skinceuticals-p-tiox-anti-wrinkle-cream-48ml/17886921/" data-model-name="P-Tiox Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SNDTZ5v37C9VMwdBRBxVXd.jpg" alt="SkinCeuticals P-Tiox Cream on a grey background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Skinceuticals</div>                                        <div class="featured__title">P-Tiox Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-in-class-makeup"><span>Best in Class: Makeup</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="bQcupVhhnKyC2mZitBDVFY" name="next in beauty best in class makeup testing image" alt="Who What Wear UK beauty director Shannon Lawlor applying a Chanel concealer" src="https://cdn.mos.cms.futurecdn.net/bQcupVhhnKyC2mZitBDVFY-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/shannonlawlor/" target="_blank">@shannonlawlor</a>, Rebecca Munroe)</span></figcaption></figure><p>There are so many makeup categories that choosing a Best in Class winner can be difficult. But this year, Chanel made it easy with its Les Beiges Serum Concealer. A true skincare/makeup hybrid packed with hyaluronic acid and white camellia extract, this serum-like formula becomes one with your complexion for radiant results.</p><p>"If, like me, you adore a no-makeup makeup look, then this is the concealer you absolutely must have on your radar," says <strong>Who What Wear UK beauty director </strong><a href="https://www.instagram.com/shannonlawlor/" target="_blank"><strong>Shannon Lawlor</strong></a>. "It leaves skin looking healthy and glowing, and delivers just enough lightweight coverage to make you look and feel alive. I never want to be without it."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="1a02c800-cbe3-11f1-b21a-5b553f16d6d0">            <a href="https://www.sephora.co.uk/p/chanel-les-beiges-serum-concealer" data-model-name="Les Beiges Serum Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9G9wzZX75w2sUef4Lu8Cf4.jpg" alt="Chanel Les Beiges Serum Concealer on a grey background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Les Beiges Serum Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-in-class-hair"><span>Best in Class: Hair</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="GnCWECtszgNavK6QbTaB4i" name="next in beauty best in class hair testing image" alt="Grace Day using the Hershesons Almost Everything Cream" src="https://cdn.mos.cms.futurecdn.net/GnCWECtszgNavK6QbTaB4i-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>, Rebecca Munroe)</span></figcaption></figure><p>We all have different hair types, so finding a product everyone loves is no mean feat. However, I haven't met anyone who hasn't fallen in love with Hersheson's Almost Everything Cream. Designed for wet or dry hair, it can condition, define curls, boost shine, smooth and more.  </p><p>"Ever since this product launched, I have refused to be without it," says <strong>Shannon</strong>. "It is the single most impressive multi-tasker around—whether I want a slicked-back look, air-dried coolness, glossy curls or lived-in texture, this cream does it all."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="5b95f300-cbe3-11f1-ad33-01e3e749e764">            <a href="https://www.hershesons.com/products/almost-everything-cream" data-model-name="Almost Everything Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/YzQKvvudccYhBqk6D6nNWG.jpg" alt="Hershesons Almost Everything Cream on a grey background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hershesons</div>                                        <div class="featured__title">Almost Everything Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-in-class-fragrance"><span>Best in Class: Fragrance</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="rA5Te4NMwdTJY44ZXgimN6" name="next in beauty best in class fragrance testing image" alt="Who What Wear UK junior branded content editor Humaa Hussain spraying a Parfums de Marly perfume" src="https://cdn.mos.cms.futurecdn.net/rA5Te4NMwdTJY44ZXgimN6-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/humaa.hussain/" target="_blank">@humaa.hussain</a>, Rebecca Munroe)</span></figcaption></figure><p>Fragrance is subjective; what smells good to one person might not smell good to another. But if there's one thing our expert judges agreed on, it was that Parfums de Marly Athénaïs smells <em>amazing</em>. It's no surprise, really, with a blend of bergamot, orange flower, jasmine sambac, vanilla and amber.</p><p>"As a fan of Parfums de Marly and the iconic Valaya fragrance, I had high hopes for this," says <strong>Who What Wear UK beauty editor </strong><a href="https://go.redirectingat.com/?id=92X1711942&amp;xcust=whowhatwear_gb_4566597468492544948&amp;xs=1&amp;url=https%3A%2F%2Fwww.instagram.com%2Feleanorvousden%2F&amp;sref=https%3A%2F%2Fwww.whowhatwear.com" target="_blank"><strong>Eleanor Vousden</strong></a>. "It's a spring-like scent and conjures the very colour of the bottle. It's bright, juicy and citrusy with an ambery-floral trail."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="938f6af2-cbe3-11f1-8891-991a12c5b843">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/athenais-UK200062520.html" data-model-name="Athénaïs" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/qmCrz9bZV9W6YPPR9uofgT.jpg" alt="Parfums de Marly Athénaïs on a grey background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Parfums de Marly</div>                                        <div class="featured__title">Athénaïs</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-in-class-nails"><span>Best in Class: Nails</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="gajNXUdoLgxQ9QeEgR4LAH" name="next in beauty best in class nails testing image" alt="A close-up picture of the Navy Professional Doris Curved Manicure Pusher in action" src="https://cdn.mos.cms.futurecdn.net/gajNXUdoLgxQ9QeEgR4LAH-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Rebecca Munroe)</span></figcaption></figure><p>This year, we've noticed an increased demand for at-home nail products that deliver a professional finish, and when it comes to nail tools, you can't go wrong with Navy Professional. If you're going to invest in one thing from the brand, make it the Doris Curved Manicure Pusher. </p><p>"I know several manicurists who swear by Navy Professional, and this dual-ended tool makes tidying your cuticles effortless thanks to the curved edge that gently lifts away dead skin from the nail plate, making whatever nail colour you're using apply more seamlessly and last longer," says <strong>Vousden</strong>. "Most nail tools are an eyesore, but this is a beautiful thing to have in your manicure kit, and is a delight to use."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="ce7315ce-cbe3-11f1-ad4c-e942502a8b7d">            <a href="https://www.spacenk.com/uk/doris---curved-manicure-tool-UK200058534.html" data-model-name="Doris Curved Manicure Pusher" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/WyAZpJXAq84U8NKY5c6JMd.jpg" alt="Navy Professional Doris Curved Manicure Pusher on a grey background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Navy Professional</div>                                        <div class="featured__title">Doris Curved Manicure Pusher</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-in-class-body"><span>Best in Class: Body</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="RLBPUBwRR5Nm9tciFijYtd" name="next in beauty best in class body testing image" alt="Who What Wear UK branded content editor Felicia Pennant putting a Dove deodorant into her handbag" src="https://cdn.mos.cms.futurecdn.net/RLBPUBwRR5Nm9tciFijYtd-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/feliciapennant/" target="_blank">@feliciapennant</a>, Rebecca Munroe)</span></figcaption></figure><p>2026 was definitely the year body products got a glow-up. Shower gels, lotions, deodorants... our entire bodycare routines have been elevated. The product that stood out the most? Dove's Raspberry &amp; Rose Whole Body Deodorant Spray. Designed to be used wherever you need it (not just underarms), it smells incredible and is suitable for all skin types, even sensitive. </p><p>"Not only does this smell great, but it also performs better than most other deodorants I've ever tried," says <strong>Lawlor</strong>. "I'm a naturally sweaty person, and this stuff has held my hand through one of the hottest summers on record."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="1569bfdc-cbe4-11f1-a5e7-15240b8598a2">            <a href="https://www.boots.com/dove-raspberry-and-rose-whole-body-deodorant-spray-150ml-10376341" data-model-name="Raspberry &amp; Rose Whole Body Deodorant Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/F3K2hQ5NLjYA3D3WDqd9Q4.jpg" alt="Dove Raspberry &amp; Rose Whole Body Deodorant Spray on a grey background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dove</div>                                        <div class="featured__title">Raspberry &amp; Rose Whole Body Deodorant Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-innovation-of-the-year"><span>Innovation of the Year</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="hiow4f7b3De7nKz7Emk9D4" name="next in beauty best in class innovation of the year" alt="Who What Wear UK deputy beauty editor Grace Lindsay holding a serum from Takami" src="https://cdn.mos.cms.futurecdn.net/hiow4f7b3De7nKz7Emk9D4-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a>, Rebecca Munroe)</span></figcaption></figure><p>Our Next in Beauty Awards champion innovation, and if there's one brand that blew our judges away in that arena, it's clinic-born Japanese brand Takami. More specifically, Takami's Daily Renewing Soft Peel.  </p><p>"Exfoliation can be tricky for sensitive skin, but this gentle formulation means that anyone can use it," says <strong>Who What Wear UK beauty contributor </strong><a href="https://www.instagram.com/perditanouril/" target="_blank"><strong>Perdita Nouril</strong></a>. "I was super impressed with how it dialled up my skin’s brightness and worked to minimise the look of pores, all whilst keeping my skin barrier happy and hydrated."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="61b43b6a-cbe4-11f1-94d3-55c2a29ea85c">            <a href="https://www.spacenk.com/uk/skincare/treatment/peels/daily-renewing-soft-peel-UK200064988.html" data-model-name="Daily Renewing Soft Peel" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/qFiBjakKBMQEcneRtfpTfH.jpg" alt="TAKAMIDaily Renewing Soft Peel on a blue background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>TAKAMI</div>                                        <div class="featured__title">Daily Renewing Soft Peel</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-breakout-brand"><span>Breakout Brand</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="apVfcuSRsZFd7VRaHXxWAE" name="next in beauty best in class breakout brand" alt="An image of a Rocco beauty product being used in a marble bathroom" src="https://cdn.mos.cms.futurecdn.net/apVfcuSRsZFd7VRaHXxWAE-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Rebecca Munroe)</span></figcaption></figure><p>Speaking of exciting and innovative brands, our Breakout Brand award goes to Rocco. </p><p>Founded by broadcaster and creative director Laura Jackson, this brand is all about skincare that does good, but more importantly, <em>feels</em> good. Rooted in the connection between your skincare and your mood, Jackson has created a simple line of products which all feature Rocco's mood-boosting scent, FaceFeels. The aim? To make skincare <em>fun</em> again. </p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="182fab04-cbe5-11f1-9f52-dd382aa8cc8f">            <a href="https://www.boots.com/rocco-beauty-soft-reset-foaming-cleanser-120ml-4-05fl-oz-10394083" data-model-name="Soft Reset Foaming Cleanser" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/RDgfHRKXCFQ6n6MxAwXiad.jpg" alt="ROCCO Beauty Soft Reset Foaming Cleanser on a blue background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ROCCO Beauty</div>                                        <div class="featured__title">Soft Reset Foaming Cleanser</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-social-media-sensation"><span>Social Media Sensation</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="PkwEfzK9G8MCBDdJJ6EijN" name="next in beauty best in class social media sensation" alt="Who What Wear UK editor-in-chief Jane McFarland using a product from Trinny London" src="https://cdn.mos.cms.futurecdn.net/PkwEfzK9G8MCBDdJJ6EijN-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jane_mcfarland/" target="_blank">@jane_mcfarland</a>, Rebecca Munroe)</span></figcaption></figure><p>There's no denying the influence social media can have on trending beauty products, and this year, our Social Media Sensation award goes to Trinny London's Naked Ambition Azelaic Exosome + Vitamin C Serum. This innovative formula combines slow-release vitamin C with azelaic acid exosomes for glowing results. </p><p>"This product definitely helps brighten the skin, even skin tone and is an easy addition to your routine," says <strong>Who What Wear UK editor-in-chief, </strong><a href="https://www.instagram.com/jane_mcfarland/" target="_blank"><strong>Jane McFarland</strong></a><strong>.</strong> "I have been using various products from Trinny's range and thoroughly recommend this one."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="182fab9a-cbe5-11f1-8552-599b5ed05da4">            <a href="https://trinnylondon.com/products/naked-ambition" data-model-name="Naked Ambition Azelaic Exosome + Vitamin C Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9jP8bKC4BN4vM5e26EQS8.jpg" alt="Trinny London Naked Ambition AZELAIC EXOSOME + VITAMIN C SERUM on an orange background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Trinny London</div>                                        <div class="featured__title">Naked Ambition Azelaic Exosome + Vitamin C Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-industry-icon"><span>Industry Icon</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="Ncga3nYtoXbKeg8r8k5ZF3" name="who what wear next in beauty industry icon" alt="A headshot of Luke Hersheson" src="https://cdn.mos.cms.futurecdn.net/Ncga3nYtoXbKeg8r8k5ZF3-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Hershesons)</span></figcaption></figure><p>Luke Hersheson has dedicated his career to redefining what great hair looks like. His distinctive vision and creativity have informed every Who What Wear UK trend report of the past decade, and from his work behind the chair to his influence on fashion, beauty and celebrity culture, his impact goes far beyond the salon. That being said, his impact on the salon world has also changed the game—introducing us to the concept of the super salon, he has created beauty utopias around London. He’s built a career on challenging conventions whilst making great hair feel accessible for all with his blowdry bars and lazy-girl-approved cuts, which is why he is a worthy winner of our Next in Beauty 2026 Industry Icon award. </p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/skin/next-in-beauty-best-in-class-2026</link>
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                            <![CDATA[ Top-tier beauty. ]]>
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                                                                        <pubDate>Wed, 21 Oct 2026 18:40:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Skin]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/mpKK57mDqkbZyyDadeyt5n-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Grace Lindsay is the deputy beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow. &lt;/p&gt;&lt;p&gt;As Who What Wear UK&#039;s deputy beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season. She has a particular love for fragrances, and has built up quite the collection of luxury perfumes and candles over the years. As well as writing beauty articles, Grace loves creating content for WWW UK&#039;s social channels, and is always sharing her latest beauty finds with readers. &lt;/p&gt;&lt;p&gt;When she&#039;s not filming videos, interviewing celebrities or typing away at her laptop, she will most likely be found scrolling on TikTok, doing a face mask or catching up on her never-ending list of books to read.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@brittanydavy, Rebecca Munroe]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Who What Wear UK junior writer Brittany Davy testing a Rocco face cleanser]]></media:description>                                                            <media:text><![CDATA[Who What Wear UK junior writer Brittany Davy testing a Rocco face cleanser]]></media:text>
                                <media:title type="plain"><![CDATA[Who What Wear UK junior writer Brittany Davy testing a Rocco face cleanser]]></media:title>
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                            <![CDATA[
                            <article>
                                <p><em>Welcome to Who What Wear UK's Next in Beauty Awards 2026. Here, we are crowning and celebrating the very best in beauty, from game-changing industry innovators to the tried-and-tested classics that remain mainstays in our bathroom cabinets and makeup bags. To help us find the worthy winners, we called upon our esteemed panel of industry experts, hard-to-please editors and in-the-know influencers, who put each and every product to the test. We enlisted our judges to document and share their testing for every product they tried, so you can see all the winners in action—as well as those very important before-and-after results.</em></p><p><em>After much testing, swatching and reviewing, we've handpicked the very best products across our skin, hair, makeup, body and nail and fragrance categories, as well as some other special accolades. These are the crème de la crème from each category that have been awarded our prestigious Best in Class status. Ahead, you'll find the top nine beauty products pioneering efficacy, innovation and real results. Join us in applauding our Best in Class winners of 2026.</em></p><h2 id="who-what-wear-uk-next-in-beauty-awards-2026-best-in-class">Who What Wear UK Next in Beauty Awards 2026: Best in Class</h2><h3 class="article-body__section" id="section-best-in-class-skin"><span>Best in Class: Skin</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="yxJXeqFMe7JL7TzxkJjSuJ" name="next in beauty best in class skin testing image" alt="Eleanor Hartley applying a SkinCeuticals cream in the mirror" src="https://cdn.mos.cms.futurecdn.net/yxJXeqFMe7JL7TzxkJjSuJ-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/hart.medical/" target="_blank">@hart.medical</a>, Rebecca Munroe)</span></figcaption></figure><p>When it comes to skincare, we're always looking for brands that combine efficacy with cutting-edge innovation. For us, that brand is SkinCeuticals, and P-Tiox Cream is a stellar example. This powerhouse moisturiser contains a patent-pending formula packed with peptides, niacinamide and lipo-hydroxy acid, and works to plump, smooth and hydrate the skin. No wonder our judges couldn't get enough.</p><p>"I was blown away by just how much difference this made to my skin," said <a href="https://www.instagram.com/hart.medical/" target="_blank"><strong>Eleanor Hartley</strong></a><strong>, medical director at Hart Medical</strong>. "[I saw] impressively visible improvements in skin quality, texture, pores and visible lines after only a week of use. My skin was fresh and hydrated without feeling heavy; the cream turns into a watery gel and feels lightweight and invisible with no residue. The INCI list is seriously strong, with some major clinical evidence behind the individual ingredients and the formulation as a whole. It is glass skin in a jar."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="cbc41554-cbe2-11f1-848b-8d8cd7b83306">            <a href="https://www.lookfantastic.com/p/skinceuticals-p-tiox-anti-wrinkle-cream-48ml/17886921/" data-model-name="P-Tiox Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SNDTZ5v37C9VMwdBRBxVXd.jpg" alt="SkinCeuticals P-Tiox Cream on a grey background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Skinceuticals</div>                                        <div class="featured__title">P-Tiox Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-in-class-makeup"><span>Best in Class: Makeup</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="bQcupVhhnKyC2mZitBDVFY" name="next in beauty best in class makeup testing image" alt="Who What Wear UK beauty director Shannon Lawlor applying a Chanel concealer" src="https://cdn.mos.cms.futurecdn.net/bQcupVhhnKyC2mZitBDVFY-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/shannonlawlor/" target="_blank">@shannonlawlor</a>, Rebecca Munroe)</span></figcaption></figure><p>There are so many makeup categories that choosing a Best in Class winner can be difficult. But this year, Chanel made it easy with its Les Beiges Serum Concealer. A true skincare/makeup hybrid packed with hyaluronic acid and white camellia extract, this serum-like formula becomes one with your complexion for radiant results.</p><p>"If, like me, you adore a no-makeup makeup look, then this is the concealer you absolutely must have on your radar," says <strong>Who What Wear UK beauty director </strong><a href="https://www.instagram.com/shannonlawlor/" target="_blank"><strong>Shannon Lawlor</strong></a>. "It leaves skin looking healthy and glowing, and delivers just enough lightweight coverage to make you look and feel alive. I never want to be without it."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="1a02c800-cbe3-11f1-b21a-5b553f16d6d0">            <a href="https://www.sephora.co.uk/p/chanel-les-beiges-serum-concealer" data-model-name="Les Beiges Serum Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9G9wzZX75w2sUef4Lu8Cf4.jpg" alt="Chanel Les Beiges Serum Concealer on a grey background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Les Beiges Serum Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-in-class-hair"><span>Best in Class: Hair</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="GnCWECtszgNavK6QbTaB4i" name="next in beauty best in class hair testing image" alt="Grace Day using the Hershesons Almost Everything Cream" src="https://cdn.mos.cms.futurecdn.net/GnCWECtszgNavK6QbTaB4i-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>, Rebecca Munroe)</span></figcaption></figure><p>We all have different hair types, so finding a product everyone loves is no mean feat. However, I haven't met anyone who hasn't fallen in love with Hersheson's Almost Everything Cream. Designed for wet or dry hair, it can condition, define curls, boost shine, smooth and more.  </p><p>"Ever since this product launched, I have refused to be without it," says <strong>Shannon</strong>. "It is the single most impressive multi-tasker around—whether I want a slicked-back look, air-dried coolness, glossy curls or lived-in texture, this cream does it all."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="5b95f300-cbe3-11f1-ad33-01e3e749e764">            <a href="https://www.hershesons.com/products/almost-everything-cream" data-model-name="Almost Everything Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/YzQKvvudccYhBqk6D6nNWG.jpg" alt="Hershesons Almost Everything Cream on a grey background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hershesons</div>                                        <div class="featured__title">Almost Everything Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-in-class-fragrance"><span>Best in Class: Fragrance</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="rA5Te4NMwdTJY44ZXgimN6" name="next in beauty best in class fragrance testing image" alt="Who What Wear UK junior branded content editor Humaa Hussain spraying a Parfums de Marly perfume" src="https://cdn.mos.cms.futurecdn.net/rA5Te4NMwdTJY44ZXgimN6-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/humaa.hussain/" target="_blank">@humaa.hussain</a>, Rebecca Munroe)</span></figcaption></figure><p>Fragrance is subjective; what smells good to one person might not smell good to another. But if there's one thing our expert judges agreed on, it was that Parfums de Marly Athénaïs smells <em>amazing</em>. It's no surprise, really, with a blend of bergamot, orange flower, jasmine sambac, vanilla and amber.</p><p>"As a fan of Parfums de Marly and the iconic Valaya fragrance, I had high hopes for this," says <strong>Who What Wear UK beauty editor </strong><a href="https://go.redirectingat.com/?id=92X1711942&amp;xcust=whowhatwear_gb_4566597468492544948&amp;xs=1&amp;url=https%3A%2F%2Fwww.instagram.com%2Feleanorvousden%2F&amp;sref=https%3A%2F%2Fwww.whowhatwear.com" target="_blank"><strong>Eleanor Vousden</strong></a>. "It's a spring-like scent and conjures the very colour of the bottle. It's bright, juicy and citrusy with an ambery-floral trail."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="938f6af2-cbe3-11f1-8891-991a12c5b843">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/athenais-UK200062520.html" data-model-name="Athénaïs" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/qmCrz9bZV9W6YPPR9uofgT.jpg" alt="Parfums de Marly Athénaïs on a grey background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Parfums de Marly</div>                                        <div class="featured__title">Athénaïs</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-in-class-nails"><span>Best in Class: Nails</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="gajNXUdoLgxQ9QeEgR4LAH" name="next in beauty best in class nails testing image" alt="A close-up picture of the Navy Professional Doris Curved Manicure Pusher in action" src="https://cdn.mos.cms.futurecdn.net/gajNXUdoLgxQ9QeEgR4LAH-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Rebecca Munroe)</span></figcaption></figure><p>This year, we've noticed an increased demand for at-home nail products that deliver a professional finish, and when it comes to nail tools, you can't go wrong with Navy Professional. If you're going to invest in one thing from the brand, make it the Doris Curved Manicure Pusher. </p><p>"I know several manicurists who swear by Navy Professional, and this dual-ended tool makes tidying your cuticles effortless thanks to the curved edge that gently lifts away dead skin from the nail plate, making whatever nail colour you're using apply more seamlessly and last longer," says <strong>Vousden</strong>. "Most nail tools are an eyesore, but this is a beautiful thing to have in your manicure kit, and is a delight to use."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="ce7315ce-cbe3-11f1-ad4c-e942502a8b7d">            <a href="https://www.spacenk.com/uk/doris---curved-manicure-tool-UK200058534.html" data-model-name="Doris Curved Manicure Pusher" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/WyAZpJXAq84U8NKY5c6JMd.jpg" alt="Navy Professional Doris Curved Manicure Pusher on a grey background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Navy Professional</div>                                        <div class="featured__title">Doris Curved Manicure Pusher</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-in-class-body"><span>Best in Class: Body</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="RLBPUBwRR5Nm9tciFijYtd" name="next in beauty best in class body testing image" alt="Who What Wear UK branded content editor Felicia Pennant putting a Dove deodorant into her handbag" src="https://cdn.mos.cms.futurecdn.net/RLBPUBwRR5Nm9tciFijYtd-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/feliciapennant/" target="_blank">@feliciapennant</a>, Rebecca Munroe)</span></figcaption></figure><p>2026 was definitely the year body products got a glow-up. Shower gels, lotions, deodorants... our entire bodycare routines have been elevated. The product that stood out the most? Dove's Raspberry &amp; Rose Whole Body Deodorant Spray. Designed to be used wherever you need it (not just underarms), it smells incredible and is suitable for all skin types, even sensitive. </p><p>"Not only does this smell great, but it also performs better than most other deodorants I've ever tried," says <strong>Lawlor</strong>. "I'm a naturally sweaty person, and this stuff has held my hand through one of the hottest summers on record."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="1569bfdc-cbe4-11f1-a5e7-15240b8598a2">            <a href="https://www.boots.com/dove-raspberry-and-rose-whole-body-deodorant-spray-150ml-10376341" data-model-name="Raspberry &amp; Rose Whole Body Deodorant Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/F3K2hQ5NLjYA3D3WDqd9Q4.jpg" alt="Dove Raspberry &amp; Rose Whole Body Deodorant Spray on a grey background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dove</div>                                        <div class="featured__title">Raspberry &amp; Rose Whole Body Deodorant Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-innovation-of-the-year"><span>Innovation of the Year</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="hiow4f7b3De7nKz7Emk9D4" name="next in beauty best in class innovation of the year" alt="Who What Wear UK deputy beauty editor Grace Lindsay holding a serum from Takami" src="https://cdn.mos.cms.futurecdn.net/hiow4f7b3De7nKz7Emk9D4-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a>, Rebecca Munroe)</span></figcaption></figure><p>Our Next in Beauty Awards champion innovation, and if there's one brand that blew our judges away in that arena, it's clinic-born Japanese brand Takami. More specifically, Takami's Daily Renewing Soft Peel.  </p><p>"Exfoliation can be tricky for sensitive skin, but this gentle formulation means that anyone can use it," says <strong>Who What Wear UK beauty contributor </strong><a href="https://www.instagram.com/perditanouril/" target="_blank"><strong>Perdita Nouril</strong></a>. "I was super impressed with how it dialled up my skin’s brightness and worked to minimise the look of pores, all whilst keeping my skin barrier happy and hydrated."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="61b43b6a-cbe4-11f1-94d3-55c2a29ea85c">            <a href="https://www.spacenk.com/uk/skincare/treatment/peels/daily-renewing-soft-peel-UK200064988.html" data-model-name="Daily Renewing Soft Peel" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/qFiBjakKBMQEcneRtfpTfH.jpg" alt="TAKAMIDaily Renewing Soft Peel on a blue background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>TAKAMI</div>                                        <div class="featured__title">Daily Renewing Soft Peel</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-breakout-brand"><span>Breakout Brand</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="apVfcuSRsZFd7VRaHXxWAE" name="next in beauty best in class breakout brand" alt="An image of a Rocco beauty product being used in a marble bathroom" src="https://cdn.mos.cms.futurecdn.net/apVfcuSRsZFd7VRaHXxWAE-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Rebecca Munroe)</span></figcaption></figure><p>Speaking of exciting and innovative brands, our Breakout Brand award goes to Rocco. </p><p>Founded by broadcaster and creative director Laura Jackson, this brand is all about skincare that does good, but more importantly, <em>feels</em> good. Rooted in the connection between your skincare and your mood, Jackson has created a simple line of products which all feature Rocco's mood-boosting scent, FaceFeels. The aim? To make skincare <em>fun</em> again. </p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="182fab04-cbe5-11f1-9f52-dd382aa8cc8f">            <a href="https://www.boots.com/rocco-beauty-soft-reset-foaming-cleanser-120ml-4-05fl-oz-10394083" data-model-name="Soft Reset Foaming Cleanser" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/RDgfHRKXCFQ6n6MxAwXiad.jpg" alt="ROCCO Beauty Soft Reset Foaming Cleanser on a blue background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ROCCO Beauty</div>                                        <div class="featured__title">Soft Reset Foaming Cleanser</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-social-media-sensation"><span>Social Media Sensation</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="PkwEfzK9G8MCBDdJJ6EijN" name="next in beauty best in class social media sensation" alt="Who What Wear UK editor-in-chief Jane McFarland using a product from Trinny London" src="https://cdn.mos.cms.futurecdn.net/PkwEfzK9G8MCBDdJJ6EijN-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jane_mcfarland/" target="_blank">@jane_mcfarland</a>, Rebecca Munroe)</span></figcaption></figure><p>There's no denying the influence social media can have on trending beauty products, and this year, our Social Media Sensation award goes to Trinny London's Naked Ambition Azelaic Exosome + Vitamin C Serum. This innovative formula combines slow-release vitamin C with azelaic acid exosomes for glowing results. </p><p>"This product definitely helps brighten the skin, even skin tone and is an easy addition to your routine," says <strong>Who What Wear UK editor-in-chief, </strong><a href="https://www.instagram.com/jane_mcfarland/" target="_blank"><strong>Jane McFarland</strong></a><strong>.</strong> "I have been using various products from Trinny's range and thoroughly recommend this one."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="182fab9a-cbe5-11f1-8552-599b5ed05da4">            <a href="https://trinnylondon.com/products/naked-ambition" data-model-name="Naked Ambition Azelaic Exosome + Vitamin C Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9jP8bKC4BN4vM5e26EQS8.jpg" alt="Trinny London Naked Ambition AZELAIC EXOSOME + VITAMIN C SERUM on an orange background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Trinny London</div>                                        <div class="featured__title">Naked Ambition Azelaic Exosome + Vitamin C Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-industry-icon"><span>Industry Icon</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="Ncga3nYtoXbKeg8r8k5ZF3" name="who what wear next in beauty industry icon" alt="A headshot of Luke Hersheson" src="https://cdn.mos.cms.futurecdn.net/Ncga3nYtoXbKeg8r8k5ZF3-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Hershesons)</span></figcaption></figure><p>Luke Hersheson has dedicated his career to redefining what great hair looks like. His distinctive vision and creativity have informed every Who What Wear UK trend report of the past decade, and from his work behind the chair to his influence on fashion, beauty and celebrity culture, his impact goes far beyond the salon. That being said, his impact on the salon world has also changed the game—introducing us to the concept of the super salon, he has created beauty utopias around London. He’s built a career on challenging conventions whilst making great hair feel accessible for all with his blowdry bars and lazy-girl-approved cuts, which is why he is a worthy winner of our Next in Beauty 2026 Industry Icon award. </p>
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                                                            <title><![CDATA[ It's Unanimous: After Spritzing Hundreds, These Are the 11 Best Fragrances of the Year ]]></title>
                                                                                                <dc:content><![CDATA[ <p><em>Welcome to Who What Wear UK's Next in Beauty Awards 2026. Here, we are crowning and celebrating the very best in beauty, from game-changing industry innovators to the tried-and-tested classics that remain mainstays in our bathroom cabinets and makeup bags. To help us find the worthy winners, we called upon our esteemed panel of industry experts, hard-to-please editors and in-the-know influencers, who put each and every product to the test. We enlisted our judges to document and share their testing for every product they tried, so you can see all the winners in action—as well as those very important before-and-after results. After much testing, spritzing and reviewing, the results are in. Join us in celebrating the best fragrances of 2026.</em></p><h2 id="who-what-wear-uk-next-in-beauty-awards-2026-best-in-fragrance">Who What Wear UK Next in Beauty Awards 2026: Best in Fragrance</h2><h3 class="article-body__section" id="section-best-new-fragrance"><span>Best New Fragrance</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="TsPwt2iMEmu5RvMgYwhZKn" name="next in beauty Parfums de Marly testing picture" alt="Who What Wear UK junior branded content editor Humaa Hussain holding a bottle of Parfums de Marly Athénaïs" src="https://cdn.mos.cms.futurecdn.net/TsPwt2iMEmu5RvMgYwhZKn-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/humaa.hussain/" target="_blank">@humaahussain</a>, Rebecca Munroe)</span></figcaption></figure><p>First up, let's talk about the best new fragrance. There have been some incredible perfume launches this year, but according to our judges, Parfums de Marly Athénaïs stole the show.</p><p>"As a fan of Parfums de Marly and the iconic Valaya fragrance, I had high hopes for this," says <strong>Who What Wear UK beauty editor </strong><a href="https://www.instagram.com/eleanorvousden/" target="_blank"><strong>Eleanor Vousden</strong></a>. "It's a spring-like scent and conjures the very colour of the bottle. It's bright, juicy and citrusy with an ambery-floral trail."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="b6c10348-c7e0-11f1-a774-939e4ac8ba97">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/athenais-UK200062520.html" data-model-name="Athénaïs" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KCKoh4iYnqjxpCKbBnL49P.jpg" alt="Parfums de Marly Athénaïs on a grey background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Parfums de Marly</div>                                        <div class="featured__title">Athénaïs</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-cult-fragrance"><span>Best Cult Fragrance</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="fK84WNsExmabT6by79d7TX" name="next in beauty Escentric Molecules testing picture" alt="Eleanor Hartley holding Escentric Molecules Molecule 01" src="https://cdn.mos.cms.futurecdn.net/fK84WNsExmabT6by79d7TX-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/hart.medical/" target="_blank">@hart.medical</a>, Rebecca Munroe)</span></figcaption></figure><p>When it comes to cult fragrances, nothing can beat Escentric Molecules Molecule 01. This unique scent consists of a single note, Iso E Super, which adapts to the wearer to create your very own skin scent. </p><p>"10/10 across the board—the absolute best fragrance," says <strong>Who What Wear UK associate business director </strong><a href="https://www.instagram.com/poppynash/" target="_blank"><strong>Poppy Nash</strong></a>. In fact, the entire Who What Wear UK team counts themselves as this fragrance's biggest fans. </p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="17fe0ba6-c7e6-11f1-b7f3-772bfc44fa9d">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/molecule-01-eau-de-toilette-UK200032920.html" data-model-name="Molecule 01 Eau de Toilette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LTvLEDm9ACg2faWo87vri.jpg" alt="Escentric Molecules Molecule 01 on a blue background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Escentric Molecules</div>                                        <div class="featured__title">Molecule 01 Eau de Toilette</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-scent-innovation"><span>Best Scent Innovation</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="PQLZvvapdzhjzR6JCiLhER" name="next in beauty Amouage testing picture" alt="Who What Wear UK beauty editor Eleanor Vousden spraying a bottle of Amouage Sequence" src="https://cdn.mos.cms.futurecdn.net/PQLZvvapdzhjzR6JCiLhER-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/eleanorvousden/" target="_blank">@eleanorvousden</a>, Rebecca Munroe)</span></figcaption></figure><p>Here at Who What Wear UK, we champion innovation, and our expert judges were so impressed by Amouage's Sequence. The scent is created using a clever double-infusion process with sandalwood and artisanal oakwood barrels and contains 30% pure perfume oils, creating an unforgettable olfactory experience. </p><p>"Artisanal perfumery doesn't get much better than this," says <strong>Who What Wear UK beauty director </strong><a href="https://www.instagram.com/shannonlawlor/" target="_blank"><strong>Shannon Lawlor</strong></a>. "The truly innovative infusion of sandalwood makes this classic leather scent profile feel creamy, comforting and deliciously wearable."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="b5567012-c7e8-11f1-a319-d9ea0a374c14">            <a href="https://fenwick.co.uk/products/amouage-sequence-essence-de-parfum-100ml" data-model-name="Sequence Essence de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PHcyRP92xDuKvaM4auTEWW.jpg" alt="Amouage Sequence on a grey background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Amouage</div>                                        <div class="featured__title">Sequence Essence de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-creative-blend"><span>Best Creative Blend</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="cGta4SZGXVUTx4AnEgw45R" name="next in beauty Chloé testing picture" alt="Victoria Magrath spraying a bottle of Chloé Atelier des Fleurs Sous les Pins" src="https://cdn.mos.cms.futurecdn.net/cGta4SZGXVUTx4AnEgw45R-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/victoria/" target="_blank">@victoria</a>, Rebecca Munroe)</span></figcaption></figure><p>We love it when brands get creative with their scents. Case in point: Chloé Atelier Des Fleurs Sous Les Pins. I was lucky enough to judge this one, and I fell in love with the captivating scent. </p><p>It smells like walking through a forest on your way to a hidden five-star retreat, with notes of pine needle absolute, bergamot and eucalyptus. It's unlike anything else I've come across, and I know I will wear it for years to come. </p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="e42c190e-c7e9-11f1-8cd6-9d72a5c4b411">            <a href="https://www.cultbeauty.co.uk/p/chloe-atelier-des-fleurs-sous-les-pins-eau-de-parfum-50ml/17662913/" data-model-name="Atelier Des Fleurs Sous Les Pins Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/VgRvZDjwdQkAUtXLwkWQse.jpg" alt="Chloé Atelier Des Fleurs Sous Les Pins on an orange background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chloé</div>                                        <div class="featured__title">Atelier Des Fleurs Sous Les Pins Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-classic-perfume"><span>Best Classic Perfume</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="fmDkKjQDKjaTXxcq8ZuQnQ" name="next in beauty Givenchy testing picture" alt="Branded content editor Felicia Pennant spraying a bottle of Givenchy L'Interdit" src="https://cdn.mos.cms.futurecdn.net/fmDkKjQDKjaTXxcq8ZuQnQ-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/feliciapennant/" target="_blank">@feliciapennant</a>, Rebecca Munroe)</span></figcaption></figure><p>Sometimes, all you want is a classic perfume that you know you can rely on all year round. According to our judges, that's exactly what Givenchy L'Interdit delivers. </p><p>"I am infatuated with the constant reinvention of L'Interdit and how it has evolved over the years, but the explosion of white florals that is the original eau de parfum is still one of the most magnetising perfumes around, even in 2026," says <strong>Shannon</strong>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="5518a8da-c7ea-11f1-932f-57bf07bd67c5">            <a href="https://www.lookfantastic.com/p/givenchy-l-interdit-eau-de-parfum-50ml/13716350/" data-model-name="L'Interdit Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ecD4TcxntLnXfsLqefZMoE.jpg" alt="Givenchy L'Interdit on a blue background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Givenchy</div>                                        <div class="featured__title">L'Interdit Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-fragrance-reinvention"><span>Best Fragrance Reinvention</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="MMrMuLBxMzUWtuEkRYNrsQ" name="next in beauty Tom Ford testing picture" alt="Who What Wear UK junior writer Brittany Davy spraying a bottle of Tom Ford Soleil Neige" src="https://cdn.mos.cms.futurecdn.net/MMrMuLBxMzUWtuEkRYNrsQ-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/brittanyelizadavy/" target="_blank">@brittanydavy</a>, Rebecca Munroe)</span></figcaption></figure><p>Speaking of scents that reinvent themselves, we have to mention Tom Ford's Soleil Neige. Reformulated in 2025, this perfume is not to be missed. </p><p>"I've fallen for this fragrance," says <strong>Eleanor</strong>. "It really captures that feeling of brisk, snowy mountain air contrasted with the warmth and cosiness of a luxurious chalet—it's very Tom-Ford-winter-coded. It has made its way into my permanent rotation of fragrances, which says a lot. It's unlike anything else I've smelled, and I adore the warming dry-down that has me repetitively sniffing my wrists throughout the day. It also has incredible lasting power; I can still smell it on my skin even eight hours later. I know I'll be repurchasing this when I inevitably use up my bottle."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="390d6576-c7eb-11f1-a927-1925a1e3cb10">            <a href="https://www.lookfantastic.com/p/tom-ford-soleil-neige-eau-de-parfum-50ml/17631907/" data-model-name="Soleil Neige Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6P92z8kUXyuogzdNuRtQRB.jpg" alt="Tom Ford Soleil Neige on a grey background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tom Ford</div>                                        <div class="featured__title">Soleil Neige Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-fragrance-development"><span>Best Fragrance Development</span></h3><p>A similarly striking scent, our judges couldn't get enough of Angels' Share on the Rocks by Kilian Paris.</p><p>"I absolutely adore this scent, and it has become one of my most-worn perfumes of the summer," says <strong>Shannon</strong>. "It smells bright and cooling, drenched in summer sun, but also warm, spicy and deep with the core cognac DNA. It is sweet and has an addictively moreish quality that has to be smelled to be believed."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="e8a495ea-c7eb-11f1-9a6e-57533c03612b">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/angels-share-on-the-rocks-eau-de-parfum-MUK200057841.html" data-model-name="Angels' Share on the Rocks Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/quNekGULSSCJx5LWbbsvVi.jpg" alt="Kilian Paris Angels' Share on the Rocks on an orange background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kilian Paris</div>                                        <div class="featured__title">Angels' Share on the Rocks Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-niche-fragrance"><span>Best Niche Fragrance</span></h3><p>These days, no one wants to smell like everyone else, which is why we're always on the lookout for the best niche fragrances. This year, our judges were blown away by The Merchant of Venice Rococò 26. </p><p>A blend of saffron, clove, caramel accord and jasmine, the fragrance feels as lavish as the bottle itself. <strong>Who What Wear UK editor-in-chief </strong><a href="https://www.instagram.com/jane_mcfarland/" target="_blank"><strong>Jane McFarland</strong></a> was particularly impressed by how long-lasting it is. </p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="02349b22-c7e7-11f1-8ed1-33833541bd1b">            <a href="https://www.harrods.com/en-gb/p/the-merchant-of-venice-murano-exclusive-rococo-26-eau-de-parfum-concentree-100ml-000000000000122515" data-model-name="Rococò 26 Eau de Parfum Concentrée" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/kB5RaAkeRd4gAGSju2hxGo.jpg" alt="The Merchant of Venice Rococò 26 on an orange background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>The Merchant Of Venice</div>                                        <div class="featured__title">Rococò 26 Eau de Parfum Concentrée</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-body-spray"><span>Best Body Spray</span></h3><p>Body sprays have come a long way in recent years. Gone are the days of spritzing myself with sickly sweet body mists at school; now there's a range of sophisticated options available. Our top choice? Space NK's Paros Tides Hair &amp; Body Mist.</p><p>"This is more expensive than other body mists I've tried, but in my opinion, it's so much nicer," says <strong>Who What Wear UK branded content editor </strong><a href="https://www.instagram.com/rebeccarhysevans/" target="_blank"><strong>Rebecca Rhys-Evans</strong></a>. "The crisp, refreshing scent is subtle, but it lasts so well."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="e328892c-c7ec-11f1-9861-0db1f3e291f8">            <a href="https://www.spacenk.com/uk/brands/s/space-nk/paros-tides-hair-and-body-mist-UK200060123.html" data-model-name="Paros Tides Hair &amp; Body Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/sip7c8rXESSqUaAiMUxVAg.jpg" alt="Space NK Paros Tides Hair &amp; Body Mist on a blue background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Space NK</div>                                        <div class="featured__title">Paros Tides Hair &amp; Body Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-hair-perfume"><span>Best Hair Perfume</span></h3><p>A hair perfume is my trick to smelling good all day long. In fact, it's often the thing that earns me the most compliments. When testing, our judges loved the Balenciaga 100% Hair Mist, praising its luxurious, floral-focused scent.</p><p>"This mist is long-lasting and feels lightweight on my hair," says <strong>Who What Wear UK junior writer </strong><a href="https://www.instagram.com/brittanyelizadavy/" target="_blank"><strong>Brittany Davy</strong></a>. "In true Balenciaga fashion, it smells extremely expensive."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="999af6a4-c7ed-11f1-9018-81cf045aca19">            <a href="https://www.cultbeauty.co.uk/p/balenciaga-100-hair-mist-50ml/17884839/" data-model-name="100% Hair Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/bVhrUb5tJTimNre4NariTQ.jpg" alt="Balenciaga 100% Hair Mist on an orange background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Balenciaga</div>                                        <div class="featured__title">100% Hair Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-home-fragrance"><span>Best Home Fragrance</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="dk4L9RBMUBFkKwuoa73KbX" name="next in beauty Diptyque testing picture" alt="Who What Wear UK editor-in-chief Jane McFarland testing the Diptyque rhubarb candle" src="https://cdn.mos.cms.futurecdn.net/dk4L9RBMUBFkKwuoa73KbX-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jane_mcfarland/" target="_blank">@jane_mcfarland</a>, Rebecca Munroe)</span></figcaption></figure><p>You didn't think we'd leave out home fragrance, did you? You probably know by now that we're huge fans of Diptyque's candles, but it's the Rhubarbe scent that received top marks from our expert judges. </p><p>"This is a mouthwatering aroma of rich berries with a hint of peppercorns, and it feels perfectly autumnal," says <strong>Jane</strong>. </p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="8c2df3e4-c7ee-11f1-80aa-111218b62552">            <a href="https://uk.diptyqueparis.com/en-uk/products/classic-candle-rhubarbe-rhubarb-rhuba190" data-model-name="Rhubarbe Classic Candle" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xuWWah4NK8vjA9frGUcxAS.jpg" alt="Diptyque Rhubarbe Classic Candle" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Diptyque</div>                                        <div class="featured__title">Rhubarbe Classic Candle</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/fragrance/best-fragrances-2026</link>
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                            <![CDATA[ Just so good. ]]>
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                                                                        <pubDate>Wed, 21 Oct 2026 18:40:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/mpKK57mDqkbZyyDadeyt5n-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Grace Lindsay is the deputy beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow. &lt;/p&gt;&lt;p&gt;As Who What Wear UK&#039;s deputy beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season. She has a particular love for fragrances, and has built up quite the collection of luxury perfumes and candles over the years. As well as writing beauty articles, Grace loves creating content for WWW UK&#039;s social channels, and is always sharing her latest beauty finds with readers. &lt;/p&gt;&lt;p&gt;When she&#039;s not filming videos, interviewing celebrities or typing away at her laptop, she will most likely be found scrolling on TikTok, doing a face mask or catching up on her never-ending list of books to read.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Rebecca Munroe]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A Who What Wear UK Next in Beauty judge pulling a Chloé perfume out of a black handbag]]></media:description>                                                            <media:text><![CDATA[A Who What Wear UK Next in Beauty judge pulling a Chloé perfume out of a black handbag]]></media:text>
                                <media:title type="plain"><![CDATA[A Who What Wear UK Next in Beauty judge pulling a Chloé perfume out of a black handbag]]></media:title>
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                                <p><em>Welcome to Who What Wear UK's Next in Beauty Awards 2026. Here, we are crowning and celebrating the very best in beauty, from game-changing industry innovators to the tried-and-tested classics that remain mainstays in our bathroom cabinets and makeup bags. To help us find the worthy winners, we called upon our esteemed panel of industry experts, hard-to-please editors and in-the-know influencers, who put each and every product to the test. We enlisted our judges to document and share their testing for every product they tried, so you can see all the winners in action—as well as those very important before-and-after results. After much testing, spritzing and reviewing, the results are in. Join us in celebrating the best fragrances of 2026.</em></p><h2 id="who-what-wear-uk-next-in-beauty-awards-2026-best-in-fragrance">Who What Wear UK Next in Beauty Awards 2026: Best in Fragrance</h2><h3 class="article-body__section" id="section-best-new-fragrance"><span>Best New Fragrance</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="TsPwt2iMEmu5RvMgYwhZKn" name="next in beauty Parfums de Marly testing picture" alt="Who What Wear UK junior branded content editor Humaa Hussain holding a bottle of Parfums de Marly Athénaïs" src="https://cdn.mos.cms.futurecdn.net/TsPwt2iMEmu5RvMgYwhZKn-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/humaa.hussain/" target="_blank">@humaahussain</a>, Rebecca Munroe)</span></figcaption></figure><p>First up, let's talk about the best new fragrance. There have been some incredible perfume launches this year, but according to our judges, Parfums de Marly Athénaïs stole the show.</p><p>"As a fan of Parfums de Marly and the iconic Valaya fragrance, I had high hopes for this," says <strong>Who What Wear UK beauty editor </strong><a href="https://www.instagram.com/eleanorvousden/" target="_blank"><strong>Eleanor Vousden</strong></a>. "It's a spring-like scent and conjures the very colour of the bottle. It's bright, juicy and citrusy with an ambery-floral trail."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="b6c10348-c7e0-11f1-a774-939e4ac8ba97">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/athenais-UK200062520.html" data-model-name="Athénaïs" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KCKoh4iYnqjxpCKbBnL49P.jpg" alt="Parfums de Marly Athénaïs on a grey background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Parfums de Marly</div>                                        <div class="featured__title">Athénaïs</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-cult-fragrance"><span>Best Cult Fragrance</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="fK84WNsExmabT6by79d7TX" name="next in beauty Escentric Molecules testing picture" alt="Eleanor Hartley holding Escentric Molecules Molecule 01" src="https://cdn.mos.cms.futurecdn.net/fK84WNsExmabT6by79d7TX-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/hart.medical/" target="_blank">@hart.medical</a>, Rebecca Munroe)</span></figcaption></figure><p>When it comes to cult fragrances, nothing can beat Escentric Molecules Molecule 01. This unique scent consists of a single note, Iso E Super, which adapts to the wearer to create your very own skin scent. </p><p>"10/10 across the board—the absolute best fragrance," says <strong>Who What Wear UK associate business director </strong><a href="https://www.instagram.com/poppynash/" target="_blank"><strong>Poppy Nash</strong></a>. In fact, the entire Who What Wear UK team counts themselves as this fragrance's biggest fans. </p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="17fe0ba6-c7e6-11f1-b7f3-772bfc44fa9d">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/molecule-01-eau-de-toilette-UK200032920.html" data-model-name="Molecule 01 Eau de Toilette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LTvLEDm9ACg2faWo87vri.jpg" alt="Escentric Molecules Molecule 01 on a blue background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Escentric Molecules</div>                                        <div class="featured__title">Molecule 01 Eau de Toilette</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-scent-innovation"><span>Best Scent Innovation</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="PQLZvvapdzhjzR6JCiLhER" name="next in beauty Amouage testing picture" alt="Who What Wear UK beauty editor Eleanor Vousden spraying a bottle of Amouage Sequence" src="https://cdn.mos.cms.futurecdn.net/PQLZvvapdzhjzR6JCiLhER-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/eleanorvousden/" target="_blank">@eleanorvousden</a>, Rebecca Munroe)</span></figcaption></figure><p>Here at Who What Wear UK, we champion innovation, and our expert judges were so impressed by Amouage's Sequence. The scent is created using a clever double-infusion process with sandalwood and artisanal oakwood barrels and contains 30% pure perfume oils, creating an unforgettable olfactory experience. </p><p>"Artisanal perfumery doesn't get much better than this," says <strong>Who What Wear UK beauty director </strong><a href="https://www.instagram.com/shannonlawlor/" target="_blank"><strong>Shannon Lawlor</strong></a>. "The truly innovative infusion of sandalwood makes this classic leather scent profile feel creamy, comforting and deliciously wearable."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="b5567012-c7e8-11f1-a319-d9ea0a374c14">            <a href="https://fenwick.co.uk/products/amouage-sequence-essence-de-parfum-100ml" data-model-name="Sequence Essence de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PHcyRP92xDuKvaM4auTEWW.jpg" alt="Amouage Sequence on a grey background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Amouage</div>                                        <div class="featured__title">Sequence Essence de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-creative-blend"><span>Best Creative Blend</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="cGta4SZGXVUTx4AnEgw45R" name="next in beauty Chloé testing picture" alt="Victoria Magrath spraying a bottle of Chloé Atelier des Fleurs Sous les Pins" src="https://cdn.mos.cms.futurecdn.net/cGta4SZGXVUTx4AnEgw45R-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/victoria/" target="_blank">@victoria</a>, Rebecca Munroe)</span></figcaption></figure><p>We love it when brands get creative with their scents. Case in point: Chloé Atelier Des Fleurs Sous Les Pins. I was lucky enough to judge this one, and I fell in love with the captivating scent. </p><p>It smells like walking through a forest on your way to a hidden five-star retreat, with notes of pine needle absolute, bergamot and eucalyptus. It's unlike anything else I've come across, and I know I will wear it for years to come. </p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="e42c190e-c7e9-11f1-8cd6-9d72a5c4b411">            <a href="https://www.cultbeauty.co.uk/p/chloe-atelier-des-fleurs-sous-les-pins-eau-de-parfum-50ml/17662913/" data-model-name="Atelier Des Fleurs Sous Les Pins Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/VgRvZDjwdQkAUtXLwkWQse.jpg" alt="Chloé Atelier Des Fleurs Sous Les Pins on an orange background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chloé</div>                                        <div class="featured__title">Atelier Des Fleurs Sous Les Pins Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-classic-perfume"><span>Best Classic Perfume</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="fmDkKjQDKjaTXxcq8ZuQnQ" name="next in beauty Givenchy testing picture" alt="Branded content editor Felicia Pennant spraying a bottle of Givenchy L'Interdit" src="https://cdn.mos.cms.futurecdn.net/fmDkKjQDKjaTXxcq8ZuQnQ-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/feliciapennant/" target="_blank">@feliciapennant</a>, Rebecca Munroe)</span></figcaption></figure><p>Sometimes, all you want is a classic perfume that you know you can rely on all year round. According to our judges, that's exactly what Givenchy L'Interdit delivers. </p><p>"I am infatuated with the constant reinvention of L'Interdit and how it has evolved over the years, but the explosion of white florals that is the original eau de parfum is still one of the most magnetising perfumes around, even in 2026," says <strong>Shannon</strong>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="5518a8da-c7ea-11f1-932f-57bf07bd67c5">            <a href="https://www.lookfantastic.com/p/givenchy-l-interdit-eau-de-parfum-50ml/13716350/" data-model-name="L'Interdit Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ecD4TcxntLnXfsLqefZMoE.jpg" alt="Givenchy L'Interdit on a blue background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Givenchy</div>                                        <div class="featured__title">L'Interdit Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-fragrance-reinvention"><span>Best Fragrance Reinvention</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="MMrMuLBxMzUWtuEkRYNrsQ" name="next in beauty Tom Ford testing picture" alt="Who What Wear UK junior writer Brittany Davy spraying a bottle of Tom Ford Soleil Neige" src="https://cdn.mos.cms.futurecdn.net/MMrMuLBxMzUWtuEkRYNrsQ-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/brittanyelizadavy/" target="_blank">@brittanydavy</a>, Rebecca Munroe)</span></figcaption></figure><p>Speaking of scents that reinvent themselves, we have to mention Tom Ford's Soleil Neige. Reformulated in 2025, this perfume is not to be missed. </p><p>"I've fallen for this fragrance," says <strong>Eleanor</strong>. "It really captures that feeling of brisk, snowy mountain air contrasted with the warmth and cosiness of a luxurious chalet—it's very Tom-Ford-winter-coded. It has made its way into my permanent rotation of fragrances, which says a lot. It's unlike anything else I've smelled, and I adore the warming dry-down that has me repetitively sniffing my wrists throughout the day. It also has incredible lasting power; I can still smell it on my skin even eight hours later. I know I'll be repurchasing this when I inevitably use up my bottle."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="390d6576-c7eb-11f1-a927-1925a1e3cb10">            <a href="https://www.lookfantastic.com/p/tom-ford-soleil-neige-eau-de-parfum-50ml/17631907/" data-model-name="Soleil Neige Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6P92z8kUXyuogzdNuRtQRB.jpg" alt="Tom Ford Soleil Neige on a grey background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tom Ford</div>                                        <div class="featured__title">Soleil Neige Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-fragrance-development"><span>Best Fragrance Development</span></h3><p>A similarly striking scent, our judges couldn't get enough of Angels' Share on the Rocks by Kilian Paris.</p><p>"I absolutely adore this scent, and it has become one of my most-worn perfumes of the summer," says <strong>Shannon</strong>. "It smells bright and cooling, drenched in summer sun, but also warm, spicy and deep with the core cognac DNA. It is sweet and has an addictively moreish quality that has to be smelled to be believed."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="e8a495ea-c7eb-11f1-9a6e-57533c03612b">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/angels-share-on-the-rocks-eau-de-parfum-MUK200057841.html" data-model-name="Angels' Share on the Rocks Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/quNekGULSSCJx5LWbbsvVi.jpg" alt="Kilian Paris Angels' Share on the Rocks on an orange background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kilian Paris</div>                                        <div class="featured__title">Angels' Share on the Rocks Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-niche-fragrance"><span>Best Niche Fragrance</span></h3><p>These days, no one wants to smell like everyone else, which is why we're always on the lookout for the best niche fragrances. This year, our judges were blown away by The Merchant of Venice Rococò 26. </p><p>A blend of saffron, clove, caramel accord and jasmine, the fragrance feels as lavish as the bottle itself. <strong>Who What Wear UK editor-in-chief </strong><a href="https://www.instagram.com/jane_mcfarland/" target="_blank"><strong>Jane McFarland</strong></a> was particularly impressed by how long-lasting it is. </p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="02349b22-c7e7-11f1-8ed1-33833541bd1b">            <a href="https://www.harrods.com/en-gb/p/the-merchant-of-venice-murano-exclusive-rococo-26-eau-de-parfum-concentree-100ml-000000000000122515" data-model-name="Rococò 26 Eau de Parfum Concentrée" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/kB5RaAkeRd4gAGSju2hxGo.jpg" alt="The Merchant of Venice Rococò 26 on an orange background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>The Merchant Of Venice</div>                                        <div class="featured__title">Rococò 26 Eau de Parfum Concentrée</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-body-spray"><span>Best Body Spray</span></h3><p>Body sprays have come a long way in recent years. Gone are the days of spritzing myself with sickly sweet body mists at school; now there's a range of sophisticated options available. Our top choice? Space NK's Paros Tides Hair &amp; Body Mist.</p><p>"This is more expensive than other body mists I've tried, but in my opinion, it's so much nicer," says <strong>Who What Wear UK branded content editor </strong><a href="https://www.instagram.com/rebeccarhysevans/" target="_blank"><strong>Rebecca Rhys-Evans</strong></a>. "The crisp, refreshing scent is subtle, but it lasts so well."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="e328892c-c7ec-11f1-9861-0db1f3e291f8">            <a href="https://www.spacenk.com/uk/brands/s/space-nk/paros-tides-hair-and-body-mist-UK200060123.html" data-model-name="Paros Tides Hair &amp; Body Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/sip7c8rXESSqUaAiMUxVAg.jpg" alt="Space NK Paros Tides Hair &amp; Body Mist on a blue background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Space NK</div>                                        <div class="featured__title">Paros Tides Hair &amp; Body Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-hair-perfume"><span>Best Hair Perfume</span></h3><p>A hair perfume is my trick to smelling good all day long. In fact, it's often the thing that earns me the most compliments. When testing, our judges loved the Balenciaga 100% Hair Mist, praising its luxurious, floral-focused scent.</p><p>"This mist is long-lasting and feels lightweight on my hair," says <strong>Who What Wear UK junior writer </strong><a href="https://www.instagram.com/brittanyelizadavy/" target="_blank"><strong>Brittany Davy</strong></a>. "In true Balenciaga fashion, it smells extremely expensive."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="999af6a4-c7ed-11f1-9018-81cf045aca19">            <a href="https://www.cultbeauty.co.uk/p/balenciaga-100-hair-mist-50ml/17884839/" data-model-name="100% Hair Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/bVhrUb5tJTimNre4NariTQ.jpg" alt="Balenciaga 100% Hair Mist on an orange background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Balenciaga</div>                                        <div class="featured__title">100% Hair Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-home-fragrance"><span>Best Home Fragrance</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="dk4L9RBMUBFkKwuoa73KbX" name="next in beauty Diptyque testing picture" alt="Who What Wear UK editor-in-chief Jane McFarland testing the Diptyque rhubarb candle" src="https://cdn.mos.cms.futurecdn.net/dk4L9RBMUBFkKwuoa73KbX-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jane_mcfarland/" target="_blank">@jane_mcfarland</a>, Rebecca Munroe)</span></figcaption></figure><p>You didn't think we'd leave out home fragrance, did you? You probably know by now that we're huge fans of Diptyque's candles, but it's the Rhubarbe scent that received top marks from our expert judges. </p><p>"This is a mouthwatering aroma of rich berries with a hint of peppercorns, and it feels perfectly autumnal," says <strong>Jane</strong>. </p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="8c2df3e4-c7ee-11f1-80aa-111218b62552">            <a href="https://uk.diptyqueparis.com/en-uk/products/classic-candle-rhubarbe-rhubarb-rhuba190" data-model-name="Rhubarbe Classic Candle" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xuWWah4NK8vjA9frGUcxAS.jpg" alt="Diptyque Rhubarbe Classic Candle" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Diptyque</div>                                        <div class="featured__title">Rhubarbe Classic Candle</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ The 14 Nail and Bodycare Products Our Expert Beauty Judges Can't Be Without ]]></title>
                                                                                                <dc:content><![CDATA[ <p><em>Welcome to Who What Wear UK's Next in Beauty Awards 2026. Here, we are crowning and celebrating the very best in beauty, from game-changing industry innovators to the tried-and-tested classics that remain mainstays in our bathroom cabinets and makeup bags. To help us find the worthy winners, we called upon our esteemed panel of industry experts, hard-to-please editors and in-the-know influencers, who put each and every product to the test. We enlisted our judges to document and share their testing for every product they tried, so you can see all the winners in action—as well as those very important before-and-after results. After much testing and reviewing, the results are in. Join us in celebrating the best body and nail products of 2026.</em></p><h2 id="who-what-wear-uk-next-in-beauty-awards-2026-best-in-nails-amp-body">Who What Wear UK Next in Beauty Awards 2026: Best in Nails &amp; Body</h2><h3 class="article-body__section" id="section-best-nail-tool"><span>Best Nail Tool</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="EKhDnuWt7MsZtL66WSMkhB" name="Editor Template_Story Art (2)" alt="Hands using the navy cuticle pusher tool" src="https://cdn.mos.cms.futurecdn.net/EKhDnuWt7MsZtL66WSMkhB-1920-80.png" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>Achieving a professional-grade manicure requires the best tools, and none performs as well (or looks quite as chic) as Navy Professional's Doris Curved Manicure Tool. </p><p>"I know several manicurists who swear by Navy Professional, and this dual-ended tool makes tidying your cuticles effortless thanks to the curved edge that gently lifts away dead skin from the nail plate, so that whatever nail colour you're using applies more seamlessly and lasts longer", says <strong>Who What Wear UK beauty editor </strong><a href="https://www.instagram.com/eleanorvousden/?hl=en" target="_blank"><strong>Eleanor Vousden</strong></a>. "Most nail tools can be an eyesore, but this is a beautiful tool to have in your manicure kit, and is a delight to use," she adds.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="7d54304c-cb2f-11f1-96bb-6d6975c6b1b8">            <a href="https://www.spacenk.com/uk/doris---curved-manicure-tool-UK200058534.html" data-model-name="Doris Curved Manicure Tool" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/YUMMb36bTZtBMZteJM8PXE.jpg" alt="Navy, Navy Doris - Curved Manicure Tool" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Navy</div>                                        <div class="featured__title">Doris Curved Manicure Tool</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-nail-polish-product"><span>Best Nail Polish Product</span></h3><p>Achieving a long-lasting DIY manicure at home is almost unheard of, but the 14 Day Manicure The Complete Nail Gloss System impressed our judges with its hard-wearing formulas that remain chip-free for days on end. </p><p>"This set was really gorgeous to use. Not only is the packaging chic, but the polishes also feel high-quality and look really glossy on the nail," says <strong>Who What Wear UK deputy beauty editor </strong><a href="https://www.instagram.com/gracelindsay__/?hl=en" target="_blank"><strong>Grace Lindsay</strong></a>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="7d542f02-cb2f-11f1-af14-25749bbfbac3">            <a href="https://14daymanicure.com/products/nail-gloss-build-your-own" data-model-name="The Complete Nail Gloss System" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/VnsMwZSa3ZRamNKGTd3w7X.jpg" alt="14 Day Manicure, The Complete Nail Gloss System" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>14 Day Manicure</div>                                        <div class="featured__title">The Complete Nail Gloss System</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-for-nail-health"><span>Best for Nail Health</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="dXsR9ApjXf8GCT7DBGtd24" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _2263" alt="Shannon Lawlor applying the Sally Hansen cuticle oil to her nails" src="https://cdn.mos.cms.futurecdn.net/dXsR9ApjXf8GCT7DBGtd24-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>Our judges have tried hundreds of nail-health products, but Sally Hansen's Vitamin E Nail &amp; Cuticle Oil Nail Treatment left their nails feeling notably stronger and longer in just a few weeks. </p><p>"My nails are prone to breakage and are also bendy and thin, and my cuticles have seen better days after cutting them," says <strong>Eleanor</strong>. "Since using this, I've seen a visible difference in my nail health. My nails are stronger, less bendy and less prone to snapping. My cuticles look much healthier and less dry, too," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="7d542fde-cb2f-11f1-bd6c-c70d95197c79">            <a href="https://www.boots.com/sally-hansen-vitamin-e-and-cuticle-oil-10155963" data-model-name="Vitamin E Nail &amp; Cuticle Oil Nail Treatment" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/s42TRUsMKbmPWWoeWjdi2Q.jpg" alt="Sally Hansen, Sally Hansen Nail Care Vitamin E Nail &amp; Cuticle Oil Nail Treatment" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sally Hansen</div>                                        <div class="featured__title">Vitamin E Nail &amp; Cuticle Oil Nail Treatment</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-nail-enhancement"><span>Best Nail Enhancement</span></h3><p>Whilst we'll always favour an in-salon manicure, for those doing their nails at home, this builder gel is a high performer to have in your manicure kit. </p><p>From sculpting nails and fixing breakages to encapsulating nail art, its uses are endless. Mylee's Super Pigment Builder Gel Nail Polish formula also comes in a range of wearable, neutral shades and provides the perfect manicure with just two coats.</p><h3 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h3>        <div class="featured_product_block featured_block_standard" data-id="7d542f7a-cb2f-11f1-ac19-d93900026552">            <a href="https://www.boots.com/mylee-super-pigment-builder-gel-nail-polish-rose-petal-13ml-10380669" data-model-name="Super Pigment Builder Gel Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/y3Nnepwm77XSriiwqZS3xi.jpg" alt="Mylee, Mylee Super Pigment Builder Gel Nail Polish Rose Petal 13ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Mylee</div>                                        <div class="featured__title">Super Pigment Builder Gel Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-bath-shower-product"><span>Best Bath/Shower Product</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="ziBqFHCDZGXgAgP29Fcay3" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _2408" alt="39BC bath oil in a bubble bath" src="https://cdn.mos.cms.futurecdn.net/ziBqFHCDZGXgAgP29Fcay3-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>39BC has brought the historic ritual of bathing back into the modern day, and its Bath and Shower Oils are just as sensorial as they are beautiful in your bathroom. </p><p>"I wanted to try this as soon as it launched, and I was curious to see if the product lives up to the hype and beautiful packaging. It looks and feels like a treat; it really elevated my everyday shower," says <strong>senior branded content editor </strong><a href="https://www.instagram.com/feliciapennant/?hl=en" target="_blank"><strong>Felicia Pennant</strong></a>. "It's so indulgent, and I'm excited to try the other fragrances, as the Fig Milk is divine."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="42ab2316-cb2e-11f1-8544-1b5a939164db">            <a href="https://www.libertylondon.com/uk/fig-milk-bath-and-shower-oil-280ml-R767486006.html" data-model-name="Fig Milk Bath and Shower Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/beDmdWsQJXKoiT7SzM9SuP.jpg" alt="39BC, Fig Milk Bath and Shower Oil" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>39BC</div>                                        <div class="featured__title">Fig Milk Bath and Shower Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-body-exfoliator"><span>Best Body Exfoliator</span></h3><p>The Ameliorate Transforming Body Exfoliant is more than just a body exfoliator. From smoothing bumps on the backs of the arms to turning dry shins satiny soft, it's a game-changer for making your skin soft and silky.</p><p> Combining AHAs with bamboo granules, it works to slough away dead skin whilst the brand's LaH6 skin hydration complex and a cocktail of shea butter, coconut oil and cocoa butter leave your skin silky from top to toe. It's become a mainstay in our judges' bodycare routines.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="42ab2384-cb2e-11f1-a1bd-917c52572803">            <a href="https://www.boots.com/ameliorate-transforming-body-exfoliant-300ml-10377123" data-model-name="Transforming Body Exfoliant" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ShHp4nxrouQ6iY8cHqMK5d.jpg" alt="Ameliorate, Transforming Body Exfoliant" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Ameliorate</div>                                        <div class="featured__title">Transforming Body Exfoliant</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-body-spf"><span>Best Body SPF</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="e2Prdx8TgVncfcqXMTvpLX" name="Editor Template_Story Art (3)" alt="Sharmadean Reid applying the Augustinus Bader the solar shield spf" src="https://cdn.mos.cms.futurecdn.net/e2Prdx8TgVncfcqXMTvpLX-1920-80.png" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>Finding a good body SPF can be tricky; however, Augustinus Bader's The Solar Shield impressed our judges so much. </p><p>Not only does it offer broad-spectrum sun protection in a luxuriously nourishing texture, but it also contains the signature TFC8 complex found in all of the brand's products, which delivers notable results with regular use. "I began regularly using this on my whole body as a moisturiser, and wow: my skin improved massively in just a few days," says<strong> </strong><a href="https://www.instagram.com/sharmadeanreid/?hl=en" target="_blank"><strong>Sharmadean</strong></a>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="42ab23f2-cb2e-11f1-af2a-25498debd7b6">            <a href="https://www.spacenk.com/uk/sun-tan/suncare/body-spf/the-solar-shield-UK200063936.html" data-model-name="The Solar Shield" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/MAUurke3nUQfqpApN6M5j6.jpg" alt="Augustinus Bader, Augustinus Bader the Solar Shield" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Augustinus Bader</div>                                        <div class="featured__title">The Solar Shield</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-body-tool"><span>Best Body Tool</span></h3><p>Stylpro's Red Light Full Body Panel impressed our judges for its ability to adapt to different areas of the body, allowing you to enjoy the benefits of LED all over.</p><p>"I think this LED device is great value for the price, especially considering that most LED masks cost upwards of £300 alone, and this panel can be used on the face and elsewhere on the body," says <strong>Eleanor</strong>. "The flexible material makes it easy to use on the chest, limbs or anywhere else you want to reap the benefits. I've loved adding this into my routine, and find the red light provides a great boost to my mood, which is a welcome bonus heading into the winter season."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="7d5430e2-cb2f-11f1-80fa-ad1d77dd5618">            <a href="https://www.boots.com/stylpro-red-light-full-body-panel-10392535" data-model-name="Red Light Full Body Panel" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/rnbs7sAqgY5tschmJhV3JB.jpg" alt="Stylpro, Red Light Full Body Panel" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Stylpro</div>                                        <div class="featured__title">Red Light Full Body Panel</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-hand-product"><span>Best Hand Product</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="SnFrDGkakNU7dCsg97spV8" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _1304" alt="Humaa Hussain applying the No7 hand cream" src="https://cdn.mos.cms.futurecdn.net/SnFrDGkakNU7dCsg97spV8-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>From the hydrating yet lightweight formula to the impossibly cute pebble packaging, this hand cream is a must for any handbag or desk. It leaves hands moisturised and soft without feeling sticky, and has an uplifting scent that boosts your mood every time you reach for it. "This little pocket-friendly hand cream is so useful, and it leaves my hands feeling softer," says <strong>junior branded content editor </strong><a href="https://www.instagram.com/humaa.hussain/?hl=en" target="_blank"><strong>Humaa Hussain</strong></a>. It's the perfect hand cream to keep in your bag," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="42ab2528-cb2e-11f1-9ea2-4f885a7000bc">            <a href="https://www.boots.com/no7-good-intent-pocket-pebble-nourishing-hand-cream-50ml-10388655" data-model-name="Good Intent ​Pocket Pebble Nourishing Hand Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KMZpRw8ypVUF89DZjZWsHD.jpg" alt="No7, Good Intent ​Pocket Pebble Nourishing Hand Cream" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>No7</div>                                        <div class="featured__title">Good Intent ​Pocket Pebble Nourishing Hand Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-gradual-tanner"><span>Best Gradual Tanner</span></h3><p>Gatineau's Golden Glow Gradual Tan Cream already has a loyal following amongst the Who What Wear UK team, and it impressed our judging panel with its easy-to-use formula that leaves a natural-looking glow without a hint of streaking or patchiness. </p><p>"I now understand why people rave about this product: it's easy to apply, smells lovely, isn't sticky and gives a beautiful, even glow that builds into a radiant tan with no streaks or patchiness in sight," says <strong>Who What Wear UK copy editor </strong><a href="https://www.instagram.com/georgeseago/" target="_blank"><strong>Georgia Seago</strong></a>. "I'd buy it again because it's so good," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="42ab24ba-cb2e-11f1-8b74-57a6acca1644">            <a href="https://www.lookfantastic.com/p/gatineau-golden-glow-gradual-tan-cream-75ml/12098134/" data-model-name="Golden Glow Gradual Tan Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/RkGAhSmcvJWspnbcsxhDXG.jpg" alt="Gatineau Golden Glow Gradual Tan Cream 75ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Gatineau </div>                                        <div class="featured__title">Golden Glow Gradual Tan Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-body-tanner"><span>Best Body Tanner</span></h3><p>Good self-tanners can be hard to come by. Few deliver express results, an even tan <em>and</em> a long-lasting finish, but St. Tropez's iconic formula ticks all the boxes and more, maintaining its status as one of the very best tanning formulas around. "This is the most efficacious at-home tan formula around," says <strong>Who What Wear UK beauty director </strong><a href="https://www.instagram.com/shannonlawlor/?hl=en" target="_blank"><strong>Shannon Lawlor</strong></a>. "The whipped mousse texture makes application foolproof; the fragrance is incredible and the tan itself is a 10/10," she adds.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="42ab258c-cb2e-11f1-8af7-7f2454292b1a">            <a href="https://www.lookfantastic.com/p/st.-tropez-express-dark-whipped-mousse-200ml/17694131/" data-model-name="Express Dark Whipped Mousse" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xAqsGbEg8i4YuA7CRqXXsJ.jpg" alt="St. Tropez Express Dark Whipped Mousse 200ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>St. Tropez </div>                                        <div class="featured__title">Express Dark Whipped Mousse</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-deodorant"><span>Best Deodorant</span></h3><p>A good deodorant is arguably the hardest-working product in any bodycare routine, and Dove's Whole Body Deodorant Spray has become our judges' most trusted choice to keep them feeling fresh throughout the day. </p><p>"Not only does this smell great, but it also performs better than most other deodorants I've ever tried," says <strong>Shannon</strong>. "I'm a naturally sweaty person, and this stuff has held my hand through one of the hottest summers on record," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="42ab2456-cb2e-11f1-8c3c-d31baed932e4">            <a href="https://www.boots.com/dove-raspberry-and-rose-whole-body-deodorant-spray-150ml-10376341" data-model-name="Raspberry &amp; Rose Whole Body Deodorant Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LYCNKLnfF5pPNBU5eHpeTR.jpg" alt="Dove, Raspberry &amp; Rose Whole Body Deodorant Spray" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dove</div>                                        <div class="featured__title">Raspberry &amp; Rose Whole Body Deodorant Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-body-hydration"><span>Best Body Hydration</span></h3><p>This may be our beauty team's favourite body lotion of the entire year, and our judges rated it for its intensely hydrating formula that sinks in quickly.</p><p>"I'm obsessed with the serum-like texture of this body lotion, which feels soothing and hydrating on the skin, whilst sinking in within 20 seconds," says <strong>Eleanor</strong>. "I love how it leaves my skin with a healthy glow, and it has encouraged me to moisturise the skin on my body more regularly because it's such a joy to use," she says.</p><h3 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h3>        <div class="featured_product_block featured_block_standard" data-id="7d543146-cb2f-11f1-a7b2-33e2a6b21417">            <a href="https://www.boots.com/vaseline-gluta-hya-dewy-radiance-serum-burst-lotion-200-ml-10363605" data-model-name="Gluta-Hya Dewy Radiance Serum Burst Lotion" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TRDBntQVKtACZUzra7RfeV.jpg" alt="Vaseline, Gluta-Hya Dewy Radiance Serum Burst Lotion" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Vaseline</div>                                        <div class="featured__title">Gluta-Hya Dewy Radiance Serum Burst Lotion</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-supplement"><span>Best Supplement</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="nRZMoTMpm5oCvvZEKGYMs3" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _880" alt="Dr Mary Sommerlad drinking the We Are Regular supplement from a glass" src="https://cdn.mos.cms.futurecdn.net/nRZMoTMpm5oCvvZEKGYMs3-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>There are hundreds upon hundreds of supplements on the market, but We Are. Regular.'s 01. Bowel + Bloat Relief made us sit up and take notice thanks to its gut-health benefits. </p><p>It is formulated to help support bowel regularity, which in turn can help to support the skin from the inside out. "Destigmatising constipation is important, and this product does it very well," says <strong>consultant dermatologist </strong><a href="https://www.instagram.com/drmarysommerlad/?hl=en" target="_blank"><strong>Dr Mary Sommerlad</strong></a>. "Magnesium citrate and vitamin C are well-known gentle laxatives, so they offer an alternative to more aggressive osmotic laxatives."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="7d5431b4-cb2f-11f1-ba9b-8d5c26a8193d">            <a href="https://www.boots.com/we-are-regular-01-bowel-plus-bloat-relief-your-daily-digestion-method-252g-10392691" data-model-name="01 Bowel + Bloat Relief " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/XBuYWUfjbghdXLJgiNNpJY.jpg" alt="We Are Regular, 01 Bowel + Bloat Relief Your Daily Digestion Method" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>We Are. Regular.</div>                                        <div class="featured__title">01 Bowel + Bloat Relief </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/nails/best-nails-and-body-products-2026</link>
                                                                            <description>
                            <![CDATA[ Award-winners from top to toe. ]]>
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                                                                        <pubDate>Wed, 21 Oct 2026 18:40:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Nails]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Vousden ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/gAzaoYGTZ8hRaDZiKgz6L6-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;a href=&quot;https://www.eleanorvousden.com/&quot;&gt;&lt;u&gt;Eleanor Vousden &lt;/u&gt;&lt;/a&gt;is the beauty editor for &lt;a href=&quot;https://www.whowhatwear.co.uk/author/eleanor-vousden&quot;&gt;&lt;u&gt;Who What Wear UK&lt;/u&gt;&lt;/a&gt;. She was previously deputy editor at &lt;a href=&quot;https://hji.co.uk/author/eleanor&quot;&gt;&lt;u&gt;Hairdressers Journal&lt;/u&gt;&lt;/a&gt;, health writer at &lt;a href=&quot;https://www.womanandhome.com/author/eleanor-vousden/&quot;&gt;&lt;u&gt;Woman &amp;amp; Home&lt;/u&gt;&lt;/a&gt; and junior beauty editor at beauty website &lt;a href=&quot;https://www.eleanorvousden.com/powder&quot;&gt;&lt;u&gt;Powder. &lt;/u&gt;&lt;/a&gt; She has also contributed to &lt;a href=&quot;https://www.wallpaper.com/author/eleanor-vousden&quot;&gt;&lt;u&gt;Wallpaper &lt;/u&gt;&lt;/a&gt; and &lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Elle &lt;/u&gt;&lt;/a&gt;&lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Collections &lt;/u&gt;&lt;/a&gt; with written and styling work.&lt;br&gt;&lt;br&gt;Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the &lt;a href=&quot;https://www.bsme.com/talent-awards-judge-comments&quot;&gt;&lt;u&gt;BSME Talent Awards &lt;/u&gt;&lt;/a&gt;for her work on Powder and also contributed to the title winning Website of the Year at the &lt;a href=&quot;https://www.inpublishing.co.uk/articles/ppa-digital-awards-2016-the-winners-3808&quot;&gt;&lt;u&gt;PPA Awards&lt;/u&gt;&lt;/a&gt;. &lt;br&gt;&lt;br&gt;Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson. &lt;br&gt;&lt;br&gt;She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle. When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Rebecca Munroe]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Hands using a cuticle pusher nail tool on their nails]]></media:description>                                                            <media:text><![CDATA[Hands using a cuticle pusher nail tool on their nails]]></media:text>
                                <media:title type="plain"><![CDATA[Hands using a cuticle pusher nail tool on their nails]]></media:title>
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                                <p><em>Welcome to Who What Wear UK's Next in Beauty Awards 2026. Here, we are crowning and celebrating the very best in beauty, from game-changing industry innovators to the tried-and-tested classics that remain mainstays in our bathroom cabinets and makeup bags. To help us find the worthy winners, we called upon our esteemed panel of industry experts, hard-to-please editors and in-the-know influencers, who put each and every product to the test. We enlisted our judges to document and share their testing for every product they tried, so you can see all the winners in action—as well as those very important before-and-after results. After much testing and reviewing, the results are in. Join us in celebrating the best body and nail products of 2026.</em></p><h2 id="who-what-wear-uk-next-in-beauty-awards-2026-best-in-nails-amp-body">Who What Wear UK Next in Beauty Awards 2026: Best in Nails &amp; Body</h2><h3 class="article-body__section" id="section-best-nail-tool"><span>Best Nail Tool</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="EKhDnuWt7MsZtL66WSMkhB" name="Editor Template_Story Art (2)" alt="Hands using the navy cuticle pusher tool" src="https://cdn.mos.cms.futurecdn.net/EKhDnuWt7MsZtL66WSMkhB-1920-80.png" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>Achieving a professional-grade manicure requires the best tools, and none performs as well (or looks quite as chic) as Navy Professional's Doris Curved Manicure Tool. </p><p>"I know several manicurists who swear by Navy Professional, and this dual-ended tool makes tidying your cuticles effortless thanks to the curved edge that gently lifts away dead skin from the nail plate, so that whatever nail colour you're using applies more seamlessly and lasts longer", says <strong>Who What Wear UK beauty editor </strong><a href="https://www.instagram.com/eleanorvousden/?hl=en" target="_blank"><strong>Eleanor Vousden</strong></a>. "Most nail tools can be an eyesore, but this is a beautiful tool to have in your manicure kit, and is a delight to use," she adds.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="7d54304c-cb2f-11f1-96bb-6d6975c6b1b8">            <a href="https://www.spacenk.com/uk/doris---curved-manicure-tool-UK200058534.html" data-model-name="Doris Curved Manicure Tool" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/YUMMb36bTZtBMZteJM8PXE.jpg" alt="Navy, Navy Doris - Curved Manicure Tool" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Navy</div>                                        <div class="featured__title">Doris Curved Manicure Tool</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-nail-polish-product"><span>Best Nail Polish Product</span></h3><p>Achieving a long-lasting DIY manicure at home is almost unheard of, but the 14 Day Manicure The Complete Nail Gloss System impressed our judges with its hard-wearing formulas that remain chip-free for days on end. </p><p>"This set was really gorgeous to use. Not only is the packaging chic, but the polishes also feel high-quality and look really glossy on the nail," says <strong>Who What Wear UK deputy beauty editor </strong><a href="https://www.instagram.com/gracelindsay__/?hl=en" target="_blank"><strong>Grace Lindsay</strong></a>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="7d542f02-cb2f-11f1-af14-25749bbfbac3">            <a href="https://14daymanicure.com/products/nail-gloss-build-your-own" data-model-name="The Complete Nail Gloss System" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/VnsMwZSa3ZRamNKGTd3w7X.jpg" alt="14 Day Manicure, The Complete Nail Gloss System" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>14 Day Manicure</div>                                        <div class="featured__title">The Complete Nail Gloss System</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-for-nail-health"><span>Best for Nail Health</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="dXsR9ApjXf8GCT7DBGtd24" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _2263" alt="Shannon Lawlor applying the Sally Hansen cuticle oil to her nails" src="https://cdn.mos.cms.futurecdn.net/dXsR9ApjXf8GCT7DBGtd24-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>Our judges have tried hundreds of nail-health products, but Sally Hansen's Vitamin E Nail &amp; Cuticle Oil Nail Treatment left their nails feeling notably stronger and longer in just a few weeks. </p><p>"My nails are prone to breakage and are also bendy and thin, and my cuticles have seen better days after cutting them," says <strong>Eleanor</strong>. "Since using this, I've seen a visible difference in my nail health. My nails are stronger, less bendy and less prone to snapping. My cuticles look much healthier and less dry, too," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="7d542fde-cb2f-11f1-bd6c-c70d95197c79">            <a href="https://www.boots.com/sally-hansen-vitamin-e-and-cuticle-oil-10155963" data-model-name="Vitamin E Nail &amp; Cuticle Oil Nail Treatment" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/s42TRUsMKbmPWWoeWjdi2Q.jpg" alt="Sally Hansen, Sally Hansen Nail Care Vitamin E Nail &amp; Cuticle Oil Nail Treatment" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sally Hansen</div>                                        <div class="featured__title">Vitamin E Nail &amp; Cuticle Oil Nail Treatment</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-nail-enhancement"><span>Best Nail Enhancement</span></h3><p>Whilst we'll always favour an in-salon manicure, for those doing their nails at home, this builder gel is a high performer to have in your manicure kit. </p><p>From sculpting nails and fixing breakages to encapsulating nail art, its uses are endless. Mylee's Super Pigment Builder Gel Nail Polish formula also comes in a range of wearable, neutral shades and provides the perfect manicure with just two coats.</p><h3 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h3>        <div class="featured_product_block featured_block_standard" data-id="7d542f7a-cb2f-11f1-ac19-d93900026552">            <a href="https://www.boots.com/mylee-super-pigment-builder-gel-nail-polish-rose-petal-13ml-10380669" data-model-name="Super Pigment Builder Gel Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/y3Nnepwm77XSriiwqZS3xi.jpg" alt="Mylee, Mylee Super Pigment Builder Gel Nail Polish Rose Petal 13ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Mylee</div>                                        <div class="featured__title">Super Pigment Builder Gel Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-bath-shower-product"><span>Best Bath/Shower Product</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="ziBqFHCDZGXgAgP29Fcay3" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _2408" alt="39BC bath oil in a bubble bath" src="https://cdn.mos.cms.futurecdn.net/ziBqFHCDZGXgAgP29Fcay3-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>39BC has brought the historic ritual of bathing back into the modern day, and its Bath and Shower Oils are just as sensorial as they are beautiful in your bathroom. </p><p>"I wanted to try this as soon as it launched, and I was curious to see if the product lives up to the hype and beautiful packaging. It looks and feels like a treat; it really elevated my everyday shower," says <strong>senior branded content editor </strong><a href="https://www.instagram.com/feliciapennant/?hl=en" target="_blank"><strong>Felicia Pennant</strong></a>. "It's so indulgent, and I'm excited to try the other fragrances, as the Fig Milk is divine."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="42ab2316-cb2e-11f1-8544-1b5a939164db">            <a href="https://www.libertylondon.com/uk/fig-milk-bath-and-shower-oil-280ml-R767486006.html" data-model-name="Fig Milk Bath and Shower Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/beDmdWsQJXKoiT7SzM9SuP.jpg" alt="39BC, Fig Milk Bath and Shower Oil" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>39BC</div>                                        <div class="featured__title">Fig Milk Bath and Shower Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-body-exfoliator"><span>Best Body Exfoliator</span></h3><p>The Ameliorate Transforming Body Exfoliant is more than just a body exfoliator. From smoothing bumps on the backs of the arms to turning dry shins satiny soft, it's a game-changer for making your skin soft and silky.</p><p> Combining AHAs with bamboo granules, it works to slough away dead skin whilst the brand's LaH6 skin hydration complex and a cocktail of shea butter, coconut oil and cocoa butter leave your skin silky from top to toe. It's become a mainstay in our judges' bodycare routines.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="42ab2384-cb2e-11f1-a1bd-917c52572803">            <a href="https://www.boots.com/ameliorate-transforming-body-exfoliant-300ml-10377123" data-model-name="Transforming Body Exfoliant" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ShHp4nxrouQ6iY8cHqMK5d.jpg" alt="Ameliorate, Transforming Body Exfoliant" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Ameliorate</div>                                        <div class="featured__title">Transforming Body Exfoliant</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-body-spf"><span>Best Body SPF</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="e2Prdx8TgVncfcqXMTvpLX" name="Editor Template_Story Art (3)" alt="Sharmadean Reid applying the Augustinus Bader the solar shield spf" src="https://cdn.mos.cms.futurecdn.net/e2Prdx8TgVncfcqXMTvpLX-1920-80.png" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>Finding a good body SPF can be tricky; however, Augustinus Bader's The Solar Shield impressed our judges so much. </p><p>Not only does it offer broad-spectrum sun protection in a luxuriously nourishing texture, but it also contains the signature TFC8 complex found in all of the brand's products, which delivers notable results with regular use. "I began regularly using this on my whole body as a moisturiser, and wow: my skin improved massively in just a few days," says<strong> </strong><a href="https://www.instagram.com/sharmadeanreid/?hl=en" target="_blank"><strong>Sharmadean</strong></a>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="42ab23f2-cb2e-11f1-af2a-25498debd7b6">            <a href="https://www.spacenk.com/uk/sun-tan/suncare/body-spf/the-solar-shield-UK200063936.html" data-model-name="The Solar Shield" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/MAUurke3nUQfqpApN6M5j6.jpg" alt="Augustinus Bader, Augustinus Bader the Solar Shield" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Augustinus Bader</div>                                        <div class="featured__title">The Solar Shield</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-body-tool"><span>Best Body Tool</span></h3><p>Stylpro's Red Light Full Body Panel impressed our judges for its ability to adapt to different areas of the body, allowing you to enjoy the benefits of LED all over.</p><p>"I think this LED device is great value for the price, especially considering that most LED masks cost upwards of £300 alone, and this panel can be used on the face and elsewhere on the body," says <strong>Eleanor</strong>. "The flexible material makes it easy to use on the chest, limbs or anywhere else you want to reap the benefits. I've loved adding this into my routine, and find the red light provides a great boost to my mood, which is a welcome bonus heading into the winter season."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="7d5430e2-cb2f-11f1-80fa-ad1d77dd5618">            <a href="https://www.boots.com/stylpro-red-light-full-body-panel-10392535" data-model-name="Red Light Full Body Panel" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/rnbs7sAqgY5tschmJhV3JB.jpg" alt="Stylpro, Red Light Full Body Panel" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Stylpro</div>                                        <div class="featured__title">Red Light Full Body Panel</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-hand-product"><span>Best Hand Product</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="SnFrDGkakNU7dCsg97spV8" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _1304" alt="Humaa Hussain applying the No7 hand cream" src="https://cdn.mos.cms.futurecdn.net/SnFrDGkakNU7dCsg97spV8-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>From the hydrating yet lightweight formula to the impossibly cute pebble packaging, this hand cream is a must for any handbag or desk. It leaves hands moisturised and soft without feeling sticky, and has an uplifting scent that boosts your mood every time you reach for it. "This little pocket-friendly hand cream is so useful, and it leaves my hands feeling softer," says <strong>junior branded content editor </strong><a href="https://www.instagram.com/humaa.hussain/?hl=en" target="_blank"><strong>Humaa Hussain</strong></a>. It's the perfect hand cream to keep in your bag," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="42ab2528-cb2e-11f1-9ea2-4f885a7000bc">            <a href="https://www.boots.com/no7-good-intent-pocket-pebble-nourishing-hand-cream-50ml-10388655" data-model-name="Good Intent ​Pocket Pebble Nourishing Hand Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KMZpRw8ypVUF89DZjZWsHD.jpg" alt="No7, Good Intent ​Pocket Pebble Nourishing Hand Cream" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>No7</div>                                        <div class="featured__title">Good Intent ​Pocket Pebble Nourishing Hand Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-gradual-tanner"><span>Best Gradual Tanner</span></h3><p>Gatineau's Golden Glow Gradual Tan Cream already has a loyal following amongst the Who What Wear UK team, and it impressed our judging panel with its easy-to-use formula that leaves a natural-looking glow without a hint of streaking or patchiness. </p><p>"I now understand why people rave about this product: it's easy to apply, smells lovely, isn't sticky and gives a beautiful, even glow that builds into a radiant tan with no streaks or patchiness in sight," says <strong>Who What Wear UK copy editor </strong><a href="https://www.instagram.com/georgeseago/" target="_blank"><strong>Georgia Seago</strong></a>. "I'd buy it again because it's so good," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="42ab24ba-cb2e-11f1-8b74-57a6acca1644">            <a href="https://www.lookfantastic.com/p/gatineau-golden-glow-gradual-tan-cream-75ml/12098134/" data-model-name="Golden Glow Gradual Tan Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/RkGAhSmcvJWspnbcsxhDXG.jpg" alt="Gatineau Golden Glow Gradual Tan Cream 75ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Gatineau </div>                                        <div class="featured__title">Golden Glow Gradual Tan Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-body-tanner"><span>Best Body Tanner</span></h3><p>Good self-tanners can be hard to come by. Few deliver express results, an even tan <em>and</em> a long-lasting finish, but St. Tropez's iconic formula ticks all the boxes and more, maintaining its status as one of the very best tanning formulas around. "This is the most efficacious at-home tan formula around," says <strong>Who What Wear UK beauty director </strong><a href="https://www.instagram.com/shannonlawlor/?hl=en" target="_blank"><strong>Shannon Lawlor</strong></a>. "The whipped mousse texture makes application foolproof; the fragrance is incredible and the tan itself is a 10/10," she adds.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="42ab258c-cb2e-11f1-8af7-7f2454292b1a">            <a href="https://www.lookfantastic.com/p/st.-tropez-express-dark-whipped-mousse-200ml/17694131/" data-model-name="Express Dark Whipped Mousse" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xAqsGbEg8i4YuA7CRqXXsJ.jpg" alt="St. Tropez Express Dark Whipped Mousse 200ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>St. Tropez </div>                                        <div class="featured__title">Express Dark Whipped Mousse</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-deodorant"><span>Best Deodorant</span></h3><p>A good deodorant is arguably the hardest-working product in any bodycare routine, and Dove's Whole Body Deodorant Spray has become our judges' most trusted choice to keep them feeling fresh throughout the day. </p><p>"Not only does this smell great, but it also performs better than most other deodorants I've ever tried," says <strong>Shannon</strong>. "I'm a naturally sweaty person, and this stuff has held my hand through one of the hottest summers on record," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="42ab2456-cb2e-11f1-8c3c-d31baed932e4">            <a href="https://www.boots.com/dove-raspberry-and-rose-whole-body-deodorant-spray-150ml-10376341" data-model-name="Raspberry &amp; Rose Whole Body Deodorant Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LYCNKLnfF5pPNBU5eHpeTR.jpg" alt="Dove, Raspberry &amp; Rose Whole Body Deodorant Spray" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dove</div>                                        <div class="featured__title">Raspberry &amp; Rose Whole Body Deodorant Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-body-hydration"><span>Best Body Hydration</span></h3><p>This may be our beauty team's favourite body lotion of the entire year, and our judges rated it for its intensely hydrating formula that sinks in quickly.</p><p>"I'm obsessed with the serum-like texture of this body lotion, which feels soothing and hydrating on the skin, whilst sinking in within 20 seconds," says <strong>Eleanor</strong>. "I love how it leaves my skin with a healthy glow, and it has encouraged me to moisturise the skin on my body more regularly because it's such a joy to use," she says.</p><h3 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h3>        <div class="featured_product_block featured_block_standard" data-id="7d543146-cb2f-11f1-a7b2-33e2a6b21417">            <a href="https://www.boots.com/vaseline-gluta-hya-dewy-radiance-serum-burst-lotion-200-ml-10363605" data-model-name="Gluta-Hya Dewy Radiance Serum Burst Lotion" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TRDBntQVKtACZUzra7RfeV.jpg" alt="Vaseline, Gluta-Hya Dewy Radiance Serum Burst Lotion" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Vaseline</div>                                        <div class="featured__title">Gluta-Hya Dewy Radiance Serum Burst Lotion</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-supplement"><span>Best Supplement</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="nRZMoTMpm5oCvvZEKGYMs3" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _880" alt="Dr Mary Sommerlad drinking the We Are Regular supplement from a glass" src="https://cdn.mos.cms.futurecdn.net/nRZMoTMpm5oCvvZEKGYMs3-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>There are hundreds upon hundreds of supplements on the market, but We Are. Regular.'s 01. Bowel + Bloat Relief made us sit up and take notice thanks to its gut-health benefits. </p><p>It is formulated to help support bowel regularity, which in turn can help to support the skin from the inside out. "Destigmatising constipation is important, and this product does it very well," says <strong>consultant dermatologist </strong><a href="https://www.instagram.com/drmarysommerlad/?hl=en" target="_blank"><strong>Dr Mary Sommerlad</strong></a>. "Magnesium citrate and vitamin C are well-known gentle laxatives, so they offer an alternative to more aggressive osmotic laxatives."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="7d5431b4-cb2f-11f1-ba9b-8d5c26a8193d">            <a href="https://www.boots.com/we-are-regular-01-bowel-plus-bloat-relief-your-daily-digestion-method-252g-10392691" data-model-name="01 Bowel + Bloat Relief " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/XBuYWUfjbghdXLJgiNNpJY.jpg" alt="We Are Regular, 01 Bowel + Bloat Relief Your Daily Digestion Method" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>We Are. Regular.</div>                                        <div class="featured__title">01 Bowel + Bloat Relief </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ Confirmed: These 28 Award-Winning Skincare Products Are in a League of Their Own ]]></title>
                                                                                                <dc:content><![CDATA[ <p><em>Welcome to Who What Wear UK's Next in Beauty Awards 2026. Here, we are crowning and celebrating the very best in beauty, from game-changing industry innovators to the tried-and-tested classics that remain mainstays in our bathroom cabinets and makeup bags. To help us find the worthy winners, we called upon our esteemed panel of industry experts, hard-to-please editors and in-the-know influencers, who put each and every product to the test. We enlisted our judges to document and share their testing for every product they tried, so you can see all the winners in action—as well as those very important before-and-after results. After comprehensive testing and monitoring the effect these products had on our skin, the results are in. Join us in celebrating the best skincare products of 2026.</em></p><h2 id="who-what-wear-uk-next-in-beauty-awards-2026-best-in-skin">Who What Wear UK Next in Beauty Awards 2026: Best in Skin</h2><h3 class="article-body__section" id="section-best-luxe-moisturiser"><span>Best Luxe Moisturiser</span></h3><p>When it comes to luxurious moisturisers, Chanel's Sublimage La Crème Texture Universelle remains unmatched thanks to its intensely hydrating and luxurious texture. "Despite the price, this face cream is hands down my favourite in existence. It feels every bit as luxurious to apply and use as the price tag would suggest, and the unctuous formula leaves my skin looking and feeling the happiest it possibly can," says <strong>Who What Wear UK beauty director </strong><a href="https://www.instagram.com/shannonlawlor/?hl=en" target="_blank"><strong>Shannon Lawlor</strong></a>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffc6c4-c881-11f1-8e2a-9143c4127890">            <a href="https://www.harrods.com/en-gb/p/chanel-sublimage-la-creme-texture-universelle-50g-000000000007325672" data-model-name="Sublimage La Crème Texture Universelle" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ixPAiGUUBGptwjHeQb9DeQ.jpg" alt="CHANEL, Chanel Sublimage La Crème Texture Universelle" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Sublimage La Crème Texture Universelle</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-skin-tool"><span>Best Skin Tool</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="eFrNpTKkuYDz4NbBhTJ6BL" name="_WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _683" alt="Grace Day using the Dr Levy skincare tool in a bathroom" src="https://cdn.mos.cms.futurecdn.net/eFrNpTKkuYDz4NbBhTJ6BL-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/?hl=en" target="_blank">@thatgracegirl</a> Photo: Rebecca Munroe)</span></figcaption></figure><p>Out of all the skin tools our judges tested, there was one that stood head and shoulders above the rest. "The Dr. Levy Switzerland The ThermoGlow Pro really stood out in its category for the fact that it's not simply a 'sculpting microcurrent' device, but actually works on the skin, improving product absorption and supporting the lymphatic system," says <strong>facialist and Who What Wear UK beauty contributor </strong><a href="https://www.instagram.com/thatgracegirl/?hl=en" target="_blank"><strong>Grace Day</strong></a>. </p><p>"I genuinely look forward to using it and see results immediately afterwards, particularly for unwanted morning puffiness. Both the cold and warm functions feel really luxurious and indulgent," she adds.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffca3e-c881-11f1-bb37-b958113e471e">            <a href="https://www.facethefuture.co.uk/products/dr-levy-switzerland-the-thermoglow-pro" data-model-name="The ThermoGlow Pro " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/S9HfmeUNYzUrVzW2nHt3Li.jpg" alt="Dr Levy Switzerland, The Thermoglow Pro" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dr. Levy Switzerland</div>                                        <div class="featured__title">The ThermoGlow Pro </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-facial-spf"><span>Best Facial SPF</span></h3><p>Finding a good facial SPF is notoriously tricky, but Mecca Cosmetica To Save Face SPF50+ Superscreen impressed every one of our judges with its crowd-pleasing formula. "This is, without question, the most impressive daily SPF formula I have ever used," says <strong>Shannon</strong>. "It's not too lightweight, not too rich. Not too hydrating, not too skin-like. Not too glowy, not too matte. It is a Goldilocks formula, and I challenge anyone to try it once and not buy it again," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffccf0-c881-11f1-9abc-e97bbdd33d20">            <a href="https://meccacosmetica.com/products/to-save-face-spf50-superscreen" data-model-name="To Save Face SPF50+ Superscreen" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/fWu6D3C3cUrAAvdSxvSZLZ.jpg" alt="Mecca Cosmetica, To Save Face Spf50+ Superscreen" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Mecca Cosmetica</div>                                        <div class="featured__title">To Save Face SPF50+ Superscreen</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-light-therapy-device"><span>Best Light Therapy Device</span></h3><p>If you're looking to invest in a good LED mask, then Silk'n's LED Face Mask Pro comes highly recommended by <strong>Who What Wear UK editor-in-chief, </strong><a href="https://www.instagram.com/jane_mcfarland/?hl=en" target="_blank"><strong>Jane McFarland</strong></a><strong>.</strong> "Thanks to the flexible silicone material, it's more lightweight and comfortable than other rigid LED masks that I've tried, which definitely adds to the relaxation and soothing aspect," she says. "I like that there are multiple modes that target different skin concerns, as you can adapt the programme depending on what you want to improve. It's set on 10-minute cycles, too, so it's relatively easy to build it into your routine and helps with winding down before bed."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffc7b4-c881-11f1-a6ef-431a87385e3d">            <a href="https://www.boots.com/silk-n-led-face-mask-pro-advanced-led-technology-for-lasting-skin-results-10383496" data-model-name="LED Face Mask Pro" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/RHMQcuu57G2Z4kaz4fkbGh.jpg" alt="Silk'n, Silk’n Led Face Mask Pro" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Silk'n</div>                                        <div class="featured__title">LED Face Mask Pro</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-moisturiser-for-sensitive-skin"><span>Best Moisturiser for Sensitive Skin</span></h3><p>Those with sensitive complexions require extra attention in their skincare, and Clinique has catered to the most sensitive of skins with its Daily Calm range, of which the Soothing Repair Cream is a standout. "This is a brilliant moisturiser for skin that experiences dryness alongside irritation," says <strong>Grace</strong>. "It's a rich formula thanks to the shea butter, but I find this made a big difference to softening and smoothing rough patches," she adds.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffd0ce-c881-11f1-b355-25761ec17557">            <a href="https://www.lookfantastic.com/p/clinique-daily-calm-soothing-repair-cream-50ml/17822033/" data-model-name="Daily Calm Soothing Repair Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/WgLzfrzYpEZ7bsdpqkhyaA.jpg" alt="Clinique , Daily Calm™ Soothing Repair Cream" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Clinique </div>                                        <div class="featured__title">Daily Calm Soothing Repair Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-vitamin-c-serum"><span>Best Vitamin C Serum</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="YShJqHwt4yt92cYk8EoQn9" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _352" alt="Trinny London Naked Ambition vitamin C and azelaic serum on a bed sheet" src="https://cdn.mos.cms.futurecdn.net/YShJqHwt4yt92cYk8EoQn9-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>A good vitamin C serum is a staple in many of our skincare routines, but Trinny London's Naked Ambition Azelaic Exosome and Vitamin C Serum impressed our judges the most with its ability to even the complexion, reduce redness and boost radiance in just a few weeks. The combination of slow-release vitamin C, exosomes and azelaic acid helps target a whole range of skin concerns in one step. "This definitely helps to even the skin tone and is an easy addition to your skincare routine—I have been using various products from Trinny's range and thoroughly recommend this one," says <strong>Jane</strong>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffd29a-c881-11f1-a99a-23f75a1e514a">            <a href="https://www.libertylondon.com/uk/naked-ambition-azelaic-exosome-and-vitamin-c-serum-30ml-R704108006.html" data-model-name="Naked Ambition Azelaic Exosome and Vitamin C Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/7fAznVBa2X95mxCAzkbZ7C.jpg" alt="Trinny London, Naked Ambition Azelaic Exosome and Vitamin C Serum 30ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Trinny London</div>                                        <div class="featured__title">Naked Ambition Azelaic Exosome and Vitamin C Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-moisturiser"><span>Best Moisturiser</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="97ios35YACmaVQHKFsuAE3" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _1488" alt="Eleanor Hartley applying Skinceuticals PTiox Cream" src="https://cdn.mos.cms.futurecdn.net/97ios35YACmaVQHKFsuAE3-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>Hundreds of moisturisers passed the beauty desk this year, but we crowned SkinCeuticals P-Tiox Anti-Wrinkle Cream as the very deserving winner of our Best Moisturiser category. "I was blown away by just how much difference this made in my skin. I saw impressively visible improvements in skin quality, texture, pores and visible lines after only a week of use. I used it right under my eyes as an eye cream, and it literally got rid of any tiny fine lines after just a few days," says <strong>founder and director of Hart Medical, </strong><a href="https://www.instagram.com/hart.medical/?hl=en" target="_blank"><strong>Eleanor Hartley</strong></a>. </p><p>"My skin was fresh and hydrated without feeling heavy; the cream turns to a watery gel on the skin and feels lightweight and invisible with no residue and no pilling under makeup or on top of other products. The INCI list is seriously strong, with some major clinical evidence behind the individual ingredients and the formulation as a whole. Glass skin in a jar," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffc8e0-c881-11f1-b0a1-577ca3de3ada">            <a href="https://www.lookfantastic.com/p/skinceuticals-p-tiox-anti-wrinkle-cream-48ml/17886921/" data-model-name="P-Tiox Anti-Wrinkle Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/m2QMd5FwhQmniVHXmw2JLX.jpg" alt="SkinCeuticals , P-Tiox Anti-Wrinkle Cream" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>SkinCeuticals </div>                                        <div class="featured__title">P-Tiox Anti-Wrinkle Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-luxe-serum"><span>Best Luxe Serum</span></h3><p>It doesn't get much more luxurious than Sisley skincare, and its famed Black Rose collection is a favourite amongst beauty editors. In particular, we're all about the Black Rose Concentrate Serum. It works to hydrate, gently exfoliate and boost collagen production, and has the iconic rose scent that makes applying these products feel like a moment of luxury. "Overall, this serum is great for hydration and quickly sinks into the skin, leaving a gorgeous glow on my face," says <strong>Who What Wear UK junior writer </strong><a href="https://www.instagram.com/brittanyelizadavy/?hl=en" target="_blank"><strong>Brittany Davy</strong></a>,</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffd1aa-c881-11f1-88af-d57196d0bbde">            <a href="https://www.spacenk.com/uk/skincare/moisturisers/day-moisturiser/black-rose-concentrate-serum-UK200062072.html" data-model-name="Black Rose Concentrate Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/UkQoVxvgGiif8wpNUhsfFe.jpg" alt="Sisley-Paris, Sisley-Paris Black Rose Concentrate Serum" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sisley-Paris</div>                                        <div class="featured__title">Black Rose Concentrate Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-personalised-skin-treatment"><span>Best Personalised Skin Treatment</span></h3><p>There's a lot to love about Renew and Me's Nightly-Active-Treatment, which is a prescription-strength formula delivered directly to your door at the correct dose for your skin. Whether you want to address fine lines and wrinkles or acne or pigmentation, this smart treatment streamlines your skincare routine and delivers real results, without the need to visit a dermatologist. "I'm a big fan of this brand; the buying process is seamless, the formulas are efficacious and the price point makes it great value," says <strong>Who What Wear UK beauty contributor </strong><a href="https://www.instagram.com/perditanouril/?hl=en" target="_blank"><strong>Perdita Nouril</strong></a>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffcb92-c881-11f1-8ec7-e76bab299f2d">            <a href="https://www.renewandme.com/product/nightly-active-treatment" data-model-name="Nightly-Active-Treatment" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/K7QfdJy6YbKVxBtiah2Vb3.jpg" alt="renew and me nightly active treatment" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Renew and Me</div>                                        <div class="featured__title">Nightly-Active-Treatment</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-skin-supplement"><span>Best Skin Supplement</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="pbgPquRKvA3ky6WRhcSdcX" name="Editor Template_Story Art" alt="Beauty director Shannon Lawlor holding a Vida Glow Collagen sachet" src="https://cdn.mos.cms.futurecdn.net/pbgPquRKvA3ky6WRhcSdcX-1920-80.png" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munrow)</span></figcaption></figure><p>Collagen supplements can be hit and miss, but our judges applaud Vida Glow's Collagen Liquid Advance formula, which not only delivers visible results in the skin but is by far the best-tasting collagen supplement around. "I take these collagen supplements every single day and have done so for over a year," says <strong>Shannon</strong>. "They are the easiest way to work collagen supplementation into a busy schedule, and they taste delicious. I will truly never be without them, and neither will my glowing skin."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffdaf6-c881-11f1-a758-fd0bfe1cf01b">            <a href="https://www.boots.com/vida-glow-liquid-collagen-skin-health-15-x-12-4ml-liquid-sachets-10381809" data-model-name="Collagen Liquid Advance" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zdULcMZKw7pHnXDFrcYyy8.jpg" alt="Vida Glow, Vida Glow Liquid Collagen Skin Health 15 X 12.4ml Liquid Sachets" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Vida Glow</div>                                        <div class="featured__title">Collagen Liquid Advance</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-spf-mist"><span>Best SPF Mist</span></h3><p>"Whilst SPFs have really innovated in recent years, I do think that spray formulas have lagged, often leaving skin feeling dry, sticky or sensitised. So this one really stands apart from others in its category," says <strong>Grace</strong>, who tested our winner: Naked Sundays Hydrating Glow Face Mist Top Up SPF50+. "It's lightweight and feels incredibly hydrating, like you've just sprayed on a moisture mist, rather than the kind of product that leaves a layer of residue on your skin. What's more, the ultra-fine spray ensures you can get a really close and even application for optimal protection," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffce44-c881-11f1-8a47-6d01ee8a0958">            <a href="https://www.boots.com/naked-sundays-hydrating-glow-face-mist-top-up-spf50and-75ml-10356891" data-model-name="Hydrating Glow Face Mist Top Up SPF50+" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/o4JtP4Nk7edpqEQ4ZxHGWb.jpg" alt="Naked Sundays, Naked Sundays Hydrating Glow Face Mist Top Up Spf50+ 75ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Naked Sundays</div>                                        <div class="featured__title">Hydrating Glow Face Mist Top Up SPF50+</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-face-mask"><span>Best Face Mask</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="Pfsudy8vdhxEDv62QjQCwK" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _1164" alt="Beauty editor Eleanor Vousden wearing a sheet mask, dressing gown and towel on her head" src="https://cdn.mos.cms.futurecdn.net/Pfsudy8vdhxEDv62QjQCwK-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: <a href="https://www.instagram.com/eleanorvousden/?hl=en" target="_blank">Rebecca Munroe</a>)</span></figcaption></figure><p>The L’Oréal Paris Revitalift Glass Skin Hydrogel Glow Masks impressed our editors so much that they've become mainstays in our skincare routines. "These sheet masks are designed to be worn for 90 minutes, during which they turn clear. I know it sounds gimmicky, but after testing them out, my skin was brimming with hydration and possessed a healthy glow that I wouldn’t ordinarily be able to achieve without having a facial," says <strong>Who What Wear UK beauty editor </strong><a href="https://www.instagram.com/eleanorvousden/?hl=en" target="_blank"><strong>Eleanor Vousden</strong></a>. They're perfect for special occasions and travel when I want my skin to look its best," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffda7e-c881-11f1-87b3-01ca1afee7c4">            <a href="https://www.boots.com/loreal-paris-revitalift-filler-glass-skin-hydrogel-glow-mask-korean-skincare-inspired-masks-1pc-10375957" data-model-name="Revitalift Glass Skin Hydrogel Glow Mask" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6Cm9BxYknqTur6t8UJ9aAG.jpg" alt="L'Oréal Paris, Revitalift Glass Skin Hydrogel Glow Mask" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>L'Oréal Paris</div>                                        <div class="featured__title">Revitalift Glass Skin Hydrogel Glow Mask</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-skin-booster"><span>Best Skin Booster</span></h3><p>When our complexion needs a boost, we call upon Dermalogica Futurecode Booster Damage-Correcting Longevity Serum, which received glowing reviews from <strong>consultant dermatologist </strong><a href="https://www.instagram.com/drmarysommerlad/?hl=en" target="_blank"><strong>Dr Mary Sommerlad</strong></a>. "Longevity is having a real moment in dermatology, so this product is exciting in terms of introducing quite novel concepts such as NAD+ to accessible skincare rather than clinic-only brands," she says. </p><p>"For me, the most exciting ingredient is the omni antioxidant blend, because antioxidants have been incredibly well studied and are known to contribute to skin damage, including inflammation. The skin-firming ingredients made my skin feel tighter temporarily, which was noticeable. It's a fantastic option for someone who does not want injectables but would like the temporary appearance of tighter-looking skin."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffcf8e-c881-11f1-a3f4-9b9cd73176ea">            <a href="https://www.lookfantastic.com/p/dermalogica-futurecode-booster-damage-correcting-longevity-serum-30ml/17792048/" data-model-name="Futurecode Booster Damage-Correcting Longevity Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/EiPR6f6svPQydycMH33fV7.jpg" alt="Dermalogica , Futurecode Booster Damage-Correcting Longevity Serum" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dermalogica </div>                                        <div class="featured__title">Futurecode Booster Damage-Correcting Longevity Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-toner"><span>Best Toner</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="KUjgzkFiG8ffmjbqJweLU7" name="Editor Template_Story Art (1)" alt="Sharmadean Reid using the Mediheal toning pad" src="https://cdn.mos.cms.futurecdn.net/KUjgzkFiG8ffmjbqJweLU7-1920-80.png" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>Those with blemish-prone or sensitive skin will love Mediheal Madecassoside Blemish Pads, which help to soothe irritation and clear blemishes and dark spots simultaneously, making them a hard-working product to have in your skincare arsenal. They can be used post-cleansing or applied as a targeted sheet mask wherever required. "This is a really great product. I love the packaging and smell; it felt just the right side of medical and dried any spots out," says<strong> </strong><a href="https://www.instagram.com/sharmadeanreid/?hl=en" target="_blank"><strong>Sharmadean Reid</strong></a>, <strong>founder of 39BC.</strong></p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffd38a-c881-11f1-8bf6-f57fa1b83084">            <a href="https://www.boots.com/mediheal-madecassoside-blemish-pad-100-pads-10373582" data-model-name="Madecassoside Blemish Pad" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LPNWNoyq6YZaHtMBZVQHS5.jpg" alt="Mediheal, Madecassoside Blemish Pad" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Mediheal</div>                                        <div class="featured__title">Madecassoside Blemish Pad</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-hydrating-serum"><span>Best Hydrating Serum</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="UMwUQXKnDoWAjz3Jvqt7yb" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _816" alt="Mary Sommerlad applying the Sunday Riley Tidal Serum while looking in a mirror" src="https://cdn.mos.cms.futurecdn.net/UMwUQXKnDoWAjz3Jvqt7yb-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>Every skin type can benefit from a hydrating serum, and Sunday Riley's Tidal Deep Hydration and Plumping Serum quenched even the very dryest of complexions, leaving skin plumped and glowing thanks to its ability to work both on the surface and deeper levels of the skin. "This serum is a nice hydrating boost to use in the mornings, and it sits well under my SPF and makeup base products," says <strong>Brittany</strong>. </p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffd222-c881-11f1-b887-675e471d8416">            <a href="https://www.spacenk.com/uk/skincare/treatment/serums/tidal-deep-hydration-and-plumping-serum-UK200062841.html" data-model-name="Tidal Deep Hydration and Plumping Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/BLh7tgessNDpLoDHeTZNE3.jpg" alt="Sunday Riley, Sunday Riley Tidal Deep Hydration and Plumping Serum" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sunday Riley</div>                                        <div class="featured__title">Tidal Deep Hydration and Plumping Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-lip-treatment"><span>Best Lip Treatment</span></h3><p>Not all lip balms are created equal, and this formula really impressed our judging panel. Within the formula, you'll find a whole range of ingredients that work to hydrate, plump and soothe dry lips, including rose PDRN, peptides, shea butter and ceramides. "This really lives up to the hype," says <strong>Perdita</strong>. "I used it continuously on holiday, and it kept my lips in beautiful condition and felt lovely to wear," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffdb6e-c881-11f1-9b43-8b449a3b8c1e">            <a href="https://www.boots.com/haruharu-wonder-rose-pdrn-glowly-balm-10ml-10386950" data-model-name="Rose PDRN Peptide Glowy Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ooXfuCyjCsmtbXfnEBAZ5D.jpg" alt="HaruHaru, Haruharu Wonder Rose Pdrn Peptide Glowy Balm 10ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>HaruHaru Wonder</div>                                        <div class="featured__title">Rose PDRN Peptide Glowy Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-eye-cream"><span>Best Eye Cream</span></h3><p>Infused with shea butter, marine algae extracts and hydrating glycerin, Elemis Future Restore Eye Serum delivers a welcome dose of moisture to the delicate eye area, leaving skin soft, smooth and beautifully nourished. "I'm really into this product—I love the Elemis Pro-Collagen collection," says <strong>Shannon</strong>. "I find some eye creams too rich, so I really appreciate this more lightweight serum formula."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffd312-c881-11f1-8fe6-15b4fa049c4e">            <a href="https://www.lookfantastic.com/p/elemis-future-restore-eye-serum-15ml/17966442/" data-model-name="Future Restore Eye Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/3R8bBdMxMqS22keWSH68dd.jpg" alt="Elemis , Future Restore Eye Serum" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Elemis </div>                                        <div class="featured__title">Future Restore Eye Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-skin-renewing-product"><span>Best Skin-Renewing Product</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="vf3gnMhbA3GaZRJMrTGRui" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _1838" alt="Grace Lindsay applying the Takami product to her skin" src="https://cdn.mos.cms.futurecdn.net/vf3gnMhbA3GaZRJMrTGRui-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>Daily Renewing Soft Peel has become Takami's most iconic product, and this exfoliating treatment is in a league of its own for its ability to gently rejuvenate even delicate complexions. "Exfoliation can be tricky for sensitive skin, but this gentle formulation means that anyone can use it," says <strong>Perdita</strong>. "I was super impressed with how it dialled up my skin’s brightness and worked to minimise the look of pores, all whilst keeping my skin barrier happy and hydrated," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffd402-c881-11f1-babb-877a5a333bdf">            <a href="https://www.spacenk.com/uk/skincare/treatment/peels/daily-renewing-soft-peel-UK200064988.html" data-model-name="Daily Renewing Soft Peel" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/YeuCq9wauHtYJE33ayFtbC.jpg" alt="TAKAMI, Daily Renewing Soft Peel" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>TAKAMI</div>                                        <div class="featured__title">Daily Renewing Soft Peel</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-exfoliating-product"><span>Best Exfoliating Product</span></h3><p>Even though it originally launched in 2009, Sunday Riley's Good Genes maintains its status as one of the very best exfoliating treatments around. It's a firm favourite amongst beauty editors and skincare experts alike, thanks to its ability to deliver glowing results almost instantaneously. Bravo, Sunday Riley. "This is a classic that still works well. When I put this on at night, my skin always looks refreshed the next day," says <strong>Sharmadean</strong>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffd5f6-c881-11f1-96eb-d35c2e811d55">            <a href="https://www.spacenk.com/uk/skincare/treatment/serums/good-genes-lactic-acid-treatment-UK200055225.html" data-model-name="Good Genes Lactic Acid Treatment" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/qdrsnqN4A2SMKTHqKBjEgH.jpg" alt="Sunday Riley, Sunday Riley Good Genes Lactic Acid Treatment 50ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sunday Riley</div>                                        <div class="featured__title">Good Genes Lactic Acid Treatment</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-cleanser"><span>Best Cleanser</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="tfsbYDYMBVSBmu29LQmTDL" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _2179" alt="Brittant Davy applying the Rocco cleanser to her skin" src="https://cdn.mos.cms.futurecdn.net/tfsbYDYMBVSBmu29LQmTDL-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>Rocco may have only launched this year, but it quickly made a glowing impression on our judges, who loved the gentle Soft Reset Foaming Cleanser, which effectively cleanses the day away and uplifts the spirits with its mood-boosting scents. Coupled with the colourful packaging, it became a total joy to use in our skincare routines. "The smell is so good, and this cleanser has a lovely foam. It effectively cleansed my full face of makeup," says <strong>Sharmadean</strong>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffd678-c881-11f1-bf6c-27d2807e81fa">            <a href="https://www.boots.com/rocco-beauty-soft-reset-foaming-cleanser-120ml-4-05fl-oz-10394083" data-model-name="Soft Reset Foaming Cleanser" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TCdNDjXRb3VKjg799Kc9wA.jpg" alt="ROCCO Beauty, Soft Reset Foaming Cleanser" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ROCCO Beauty</div>                                        <div class="featured__title">Soft Reset Foaming Cleanser</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-facial-tan"><span>Best Facial Tan</span></h3><p>Bare by Vogue has a loyal following amongst our judges, but it was the Overnight Tan Mask that stood out for achieving the most effortless facial tan. "This is a great product for a lazy-girl tan," says <strong>Who What Wear UK graphic designer Emily Post</strong>. "The product feels like a nourishing moisturiser, and I woke up with a natural-looking, glowing tan. The bonus is that there’s no need to rinse it off, and no fake tan residue left on the pillow," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffd952-c881-11f1-844d-292a32e575a6">            <a href="https://www.boots.com/bare-by-vogue-overnight-tan-mask-50ml-10381298" data-model-name="Overnight Tan Mask" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Z659wdMxZfkChXBbKs45pc.jpg" alt="Bare by Vogue, Bare by Vogue Overnight Tan Mask 50ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Bare by Vogue</div>                                        <div class="featured__title">Overnight Tan Mask</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-serum"><span>Best Serum</span></h3><p>We tested hundreds of serums, but when it came to both results-driven effects <em>and</em> innovation, Medik8 Exo-PDRN Prismatic+ was the best. "Medik8 continues to impress me as one of the most innovative brands out there," says <strong>Grace</strong>. "This serum is a perfect example of that commitment to innovation: a formula that isn't just about the ingredients on the INCI list, but has been cleverly formulated to ensure that those ingredients actually get to where they need to be," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffdbe6-c881-11f1-8119-c5144940f03d">            <a href="https://www.spacenk.com/uk/skincare/treatment/serums/exo-pdrn-prismatic-UK200064210.html" data-model-name="Exo-PDRN Prismatic+" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9ku5Ke24tQpuS8oqd6BnCF.jpg" alt="Medik8, Medik8 Exo-Pdrn Prismatic+" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Medik8</div>                                        <div class="featured__title">Exo-PDRN Prismatic+</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-night-product"><span>Best Night Product</span></h3><p>Tatcha is famed for its sensorial textures and luxurious formulas, and Indigo Overnight Repair has earned a permanent spot as part of our nighttime skincare routines. "As an existing fan of Tatcha's Water Cream, I was excited to try a new moisturiser, and it didn't disappoint," says <strong>Who What Wear UK fashion editor </strong><a href="https://www.instagram.com/remyfarrell/?hl=en" target="_blank"><strong>Remy Farrell</strong></a>. "Thicker than the Water Cream and with a cooling and soothing feel, I woke up with my skin feeling more hydrated and softer than on previous days," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffdc86-c881-11f1-bf6a-2d53886d6809">            <a href="https://www.spacenk.com/uk/skincare/moisturisers/night-moisturiser/indigo-overnight-repair-UK200048877.html" data-model-name="Indigo Overnight Repair" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/th4NrePFBZ22KSxkvx2AGP.jpg" alt="Tatcha, Indigo Overnight Repair" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tatcha</div>                                        <div class="featured__title">Indigo Overnight Repair</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-targeted-skin-treatment"><span>Best Targeted Skin Treatment</span></h3><p>Another classic that we still rely upon is Mario Badescu Drying Lotion, which remains the best we've tried for speeding up the lifecycle of a stubborn spot. "This cult-classic spot treatment has never failed me—even when it comes to treating really stubborn cystic spots," says <strong>Grace</strong>. "As its name suggests, it works by drying out the spot, and whilst this means it isn't the gentlest of treatments, it works fast and well."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffdeac-c881-11f1-9f12-91db2865d255">            <a href="https://www.boots.com/mario-badescu-drying-lotion-29ml-10353719" data-model-name="Drying Lotion" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Husbwo2Sp6eUR9NyLPWTxf.jpg" alt="Mario Badescu, Drying Lotion" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Mario Badescu</div>                                        <div class="featured__title">Drying Lotion</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-balm-cleanser"><span>Best Balm Cleanser</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="sBFbnjhaPvkZg3FobQDgRd" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _2019" alt="Grace Lindsay applying The Inkey List Oat Balm Cleanser next to a marble sink" src="https://cdn.mos.cms.futurecdn.net/sBFbnjhaPvkZg3FobQDgRd-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>No matter how stubborn the makeup, it's no match for The Inkey List's Oat Cleansing Balm. With its sumptuous yet gentle texture, it effortlessly melts away makeup and leaves skin gently cleansed and comfortable. It's an iconic product for a reason. "This has a lovely texture, and the packaging is ideal for this type of product. It really impressed me," says <strong>fashion and beauty content creator and founder of Byfrow, </strong><a href="https://www.instagram.com/victoria/?hl=en" target="_blank"><strong>Victoria Magrath</strong></a>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffdd9e-c881-11f1-b832-89fb04537a39">            <a href="https://www.lookfantastic.com/p/the-inkey-list-oat-balm-cleanser-150ml/17748683/" data-model-name="List Oat Balm Cleanser" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/WGADLUNYu8H7faHywfhX5V.jpg" alt="The Inkey List Oat Balm Cleanser 150ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>The Inkey List</div>                                        <div class="featured__title">List Oat Balm Cleanser</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-advanced-facial"><span>Best Advanced Facial</span></h3><p>The Keren Bartov Method is one of London's most acclaimed results-driven facials, which can be personalised to address a whole range of skin concerns. "This facial was incredible. The stunning clinic has so many machines with cutting-edge technology to help with a range of skincare concerns," says <strong>Who What Wear UK deputy beauty editor, </strong><a href="https://www.instagram.com/gracelindsay__/?hl=en" target="_blank"><strong>Grace Lindsay</strong></a>. </p><p>"After my consultation, my skin was cleansed and prepped with a facial massage before photos were taken to track progress. Then five different machines were used, including laser, radiofrequency, ultrasound and more.  If you have skincare concerns such as acne or pigmentation, I can see this facial making a huge difference, and I am yet to try anything like it," she says.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/skin/best-skincare-products-2026</link>
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                            <![CDATA[ Glowing results. ]]>
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                                                                        <pubDate>Wed, 21 Oct 2026 18:40:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Skin]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Vousden ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/gAzaoYGTZ8hRaDZiKgz6L6-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;a href=&quot;https://www.eleanorvousden.com/&quot;&gt;&lt;u&gt;Eleanor Vousden &lt;/u&gt;&lt;/a&gt;is the beauty editor for &lt;a href=&quot;https://www.whowhatwear.co.uk/author/eleanor-vousden&quot;&gt;&lt;u&gt;Who What Wear UK&lt;/u&gt;&lt;/a&gt;. She was previously deputy editor at &lt;a href=&quot;https://hji.co.uk/author/eleanor&quot;&gt;&lt;u&gt;Hairdressers Journal&lt;/u&gt;&lt;/a&gt;, health writer at &lt;a href=&quot;https://www.womanandhome.com/author/eleanor-vousden/&quot;&gt;&lt;u&gt;Woman &amp;amp; Home&lt;/u&gt;&lt;/a&gt; and junior beauty editor at beauty website &lt;a href=&quot;https://www.eleanorvousden.com/powder&quot;&gt;&lt;u&gt;Powder. &lt;/u&gt;&lt;/a&gt; She has also contributed to &lt;a href=&quot;https://www.wallpaper.com/author/eleanor-vousden&quot;&gt;&lt;u&gt;Wallpaper &lt;/u&gt;&lt;/a&gt; and &lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Elle &lt;/u&gt;&lt;/a&gt;&lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Collections &lt;/u&gt;&lt;/a&gt; with written and styling work.&lt;br&gt;&lt;br&gt;Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the &lt;a href=&quot;https://www.bsme.com/talent-awards-judge-comments&quot;&gt;&lt;u&gt;BSME Talent Awards &lt;/u&gt;&lt;/a&gt;for her work on Powder and also contributed to the title winning Website of the Year at the &lt;a href=&quot;https://www.inpublishing.co.uk/articles/ppa-digital-awards-2016-the-winners-3808&quot;&gt;&lt;u&gt;PPA Awards&lt;/u&gt;&lt;/a&gt;. &lt;br&gt;&lt;br&gt;Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson. &lt;br&gt;&lt;br&gt;She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle. When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Photo: Rebecca Munroe]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Deputy beauty editor Grace Lindsay applying skincare]]></media:description>                                                            <media:text><![CDATA[Deputy beauty editor Grace Lindsay applying skincare]]></media:text>
                                <media:title type="plain"><![CDATA[Deputy beauty editor Grace Lindsay applying skincare]]></media:title>
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                                <p><em>Welcome to Who What Wear UK's Next in Beauty Awards 2026. Here, we are crowning and celebrating the very best in beauty, from game-changing industry innovators to the tried-and-tested classics that remain mainstays in our bathroom cabinets and makeup bags. To help us find the worthy winners, we called upon our esteemed panel of industry experts, hard-to-please editors and in-the-know influencers, who put each and every product to the test. We enlisted our judges to document and share their testing for every product they tried, so you can see all the winners in action—as well as those very important before-and-after results. After comprehensive testing and monitoring the effect these products had on our skin, the results are in. Join us in celebrating the best skincare products of 2026.</em></p><h2 id="who-what-wear-uk-next-in-beauty-awards-2026-best-in-skin">Who What Wear UK Next in Beauty Awards 2026: Best in Skin</h2><h3 class="article-body__section" id="section-best-luxe-moisturiser"><span>Best Luxe Moisturiser</span></h3><p>When it comes to luxurious moisturisers, Chanel's Sublimage La Crème Texture Universelle remains unmatched thanks to its intensely hydrating and luxurious texture. "Despite the price, this face cream is hands down my favourite in existence. It feels every bit as luxurious to apply and use as the price tag would suggest, and the unctuous formula leaves my skin looking and feeling the happiest it possibly can," says <strong>Who What Wear UK beauty director </strong><a href="https://www.instagram.com/shannonlawlor/?hl=en" target="_blank"><strong>Shannon Lawlor</strong></a>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffc6c4-c881-11f1-8e2a-9143c4127890">            <a href="https://www.harrods.com/en-gb/p/chanel-sublimage-la-creme-texture-universelle-50g-000000000007325672" data-model-name="Sublimage La Crème Texture Universelle" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ixPAiGUUBGptwjHeQb9DeQ.jpg" alt="CHANEL, Chanel Sublimage La Crème Texture Universelle" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Sublimage La Crème Texture Universelle</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-skin-tool"><span>Best Skin Tool</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="eFrNpTKkuYDz4NbBhTJ6BL" name="_WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _683" alt="Grace Day using the Dr Levy skincare tool in a bathroom" src="https://cdn.mos.cms.futurecdn.net/eFrNpTKkuYDz4NbBhTJ6BL-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/?hl=en" target="_blank">@thatgracegirl</a> Photo: Rebecca Munroe)</span></figcaption></figure><p>Out of all the skin tools our judges tested, there was one that stood head and shoulders above the rest. "The Dr. Levy Switzerland The ThermoGlow Pro really stood out in its category for the fact that it's not simply a 'sculpting microcurrent' device, but actually works on the skin, improving product absorption and supporting the lymphatic system," says <strong>facialist and Who What Wear UK beauty contributor </strong><a href="https://www.instagram.com/thatgracegirl/?hl=en" target="_blank"><strong>Grace Day</strong></a>. </p><p>"I genuinely look forward to using it and see results immediately afterwards, particularly for unwanted morning puffiness. Both the cold and warm functions feel really luxurious and indulgent," she adds.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffca3e-c881-11f1-bb37-b958113e471e">            <a href="https://www.facethefuture.co.uk/products/dr-levy-switzerland-the-thermoglow-pro" data-model-name="The ThermoGlow Pro " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/S9HfmeUNYzUrVzW2nHt3Li.jpg" alt="Dr Levy Switzerland, The Thermoglow Pro" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dr. Levy Switzerland</div>                                        <div class="featured__title">The ThermoGlow Pro </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-facial-spf"><span>Best Facial SPF</span></h3><p>Finding a good facial SPF is notoriously tricky, but Mecca Cosmetica To Save Face SPF50+ Superscreen impressed every one of our judges with its crowd-pleasing formula. "This is, without question, the most impressive daily SPF formula I have ever used," says <strong>Shannon</strong>. "It's not too lightweight, not too rich. Not too hydrating, not too skin-like. Not too glowy, not too matte. It is a Goldilocks formula, and I challenge anyone to try it once and not buy it again," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffccf0-c881-11f1-9abc-e97bbdd33d20">            <a href="https://meccacosmetica.com/products/to-save-face-spf50-superscreen" data-model-name="To Save Face SPF50+ Superscreen" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/fWu6D3C3cUrAAvdSxvSZLZ.jpg" alt="Mecca Cosmetica, To Save Face Spf50+ Superscreen" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Mecca Cosmetica</div>                                        <div class="featured__title">To Save Face SPF50+ Superscreen</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-light-therapy-device"><span>Best Light Therapy Device</span></h3><p>If you're looking to invest in a good LED mask, then Silk'n's LED Face Mask Pro comes highly recommended by <strong>Who What Wear UK editor-in-chief, </strong><a href="https://www.instagram.com/jane_mcfarland/?hl=en" target="_blank"><strong>Jane McFarland</strong></a><strong>.</strong> "Thanks to the flexible silicone material, it's more lightweight and comfortable than other rigid LED masks that I've tried, which definitely adds to the relaxation and soothing aspect," she says. "I like that there are multiple modes that target different skin concerns, as you can adapt the programme depending on what you want to improve. It's set on 10-minute cycles, too, so it's relatively easy to build it into your routine and helps with winding down before bed."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffc7b4-c881-11f1-a6ef-431a87385e3d">            <a href="https://www.boots.com/silk-n-led-face-mask-pro-advanced-led-technology-for-lasting-skin-results-10383496" data-model-name="LED Face Mask Pro" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/RHMQcuu57G2Z4kaz4fkbGh.jpg" alt="Silk'n, Silk’n Led Face Mask Pro" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Silk'n</div>                                        <div class="featured__title">LED Face Mask Pro</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-moisturiser-for-sensitive-skin"><span>Best Moisturiser for Sensitive Skin</span></h3><p>Those with sensitive complexions require extra attention in their skincare, and Clinique has catered to the most sensitive of skins with its Daily Calm range, of which the Soothing Repair Cream is a standout. "This is a brilliant moisturiser for skin that experiences dryness alongside irritation," says <strong>Grace</strong>. "It's a rich formula thanks to the shea butter, but I find this made a big difference to softening and smoothing rough patches," she adds.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffd0ce-c881-11f1-b355-25761ec17557">            <a href="https://www.lookfantastic.com/p/clinique-daily-calm-soothing-repair-cream-50ml/17822033/" data-model-name="Daily Calm Soothing Repair Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/WgLzfrzYpEZ7bsdpqkhyaA.jpg" alt="Clinique , Daily Calm™ Soothing Repair Cream" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Clinique </div>                                        <div class="featured__title">Daily Calm Soothing Repair Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-vitamin-c-serum"><span>Best Vitamin C Serum</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="YShJqHwt4yt92cYk8EoQn9" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _352" alt="Trinny London Naked Ambition vitamin C and azelaic serum on a bed sheet" src="https://cdn.mos.cms.futurecdn.net/YShJqHwt4yt92cYk8EoQn9-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>A good vitamin C serum is a staple in many of our skincare routines, but Trinny London's Naked Ambition Azelaic Exosome and Vitamin C Serum impressed our judges the most with its ability to even the complexion, reduce redness and boost radiance in just a few weeks. The combination of slow-release vitamin C, exosomes and azelaic acid helps target a whole range of skin concerns in one step. "This definitely helps to even the skin tone and is an easy addition to your skincare routine—I have been using various products from Trinny's range and thoroughly recommend this one," says <strong>Jane</strong>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffd29a-c881-11f1-a99a-23f75a1e514a">            <a href="https://www.libertylondon.com/uk/naked-ambition-azelaic-exosome-and-vitamin-c-serum-30ml-R704108006.html" data-model-name="Naked Ambition Azelaic Exosome and Vitamin C Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/7fAznVBa2X95mxCAzkbZ7C.jpg" alt="Trinny London, Naked Ambition Azelaic Exosome and Vitamin C Serum 30ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Trinny London</div>                                        <div class="featured__title">Naked Ambition Azelaic Exosome and Vitamin C Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-moisturiser"><span>Best Moisturiser</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="97ios35YACmaVQHKFsuAE3" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _1488" alt="Eleanor Hartley applying Skinceuticals PTiox Cream" src="https://cdn.mos.cms.futurecdn.net/97ios35YACmaVQHKFsuAE3-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>Hundreds of moisturisers passed the beauty desk this year, but we crowned SkinCeuticals P-Tiox Anti-Wrinkle Cream as the very deserving winner of our Best Moisturiser category. "I was blown away by just how much difference this made in my skin. I saw impressively visible improvements in skin quality, texture, pores and visible lines after only a week of use. I used it right under my eyes as an eye cream, and it literally got rid of any tiny fine lines after just a few days," says <strong>founder and director of Hart Medical, </strong><a href="https://www.instagram.com/hart.medical/?hl=en" target="_blank"><strong>Eleanor Hartley</strong></a>. </p><p>"My skin was fresh and hydrated without feeling heavy; the cream turns to a watery gel on the skin and feels lightweight and invisible with no residue and no pilling under makeup or on top of other products. The INCI list is seriously strong, with some major clinical evidence behind the individual ingredients and the formulation as a whole. Glass skin in a jar," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffc8e0-c881-11f1-b0a1-577ca3de3ada">            <a href="https://www.lookfantastic.com/p/skinceuticals-p-tiox-anti-wrinkle-cream-48ml/17886921/" data-model-name="P-Tiox Anti-Wrinkle Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/m2QMd5FwhQmniVHXmw2JLX.jpg" alt="SkinCeuticals , P-Tiox Anti-Wrinkle Cream" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>SkinCeuticals </div>                                        <div class="featured__title">P-Tiox Anti-Wrinkle Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-luxe-serum"><span>Best Luxe Serum</span></h3><p>It doesn't get much more luxurious than Sisley skincare, and its famed Black Rose collection is a favourite amongst beauty editors. In particular, we're all about the Black Rose Concentrate Serum. It works to hydrate, gently exfoliate and boost collagen production, and has the iconic rose scent that makes applying these products feel like a moment of luxury. "Overall, this serum is great for hydration and quickly sinks into the skin, leaving a gorgeous glow on my face," says <strong>Who What Wear UK junior writer </strong><a href="https://www.instagram.com/brittanyelizadavy/?hl=en" target="_blank"><strong>Brittany Davy</strong></a>,</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffd1aa-c881-11f1-88af-d57196d0bbde">            <a href="https://www.spacenk.com/uk/skincare/moisturisers/day-moisturiser/black-rose-concentrate-serum-UK200062072.html" data-model-name="Black Rose Concentrate Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/UkQoVxvgGiif8wpNUhsfFe.jpg" alt="Sisley-Paris, Sisley-Paris Black Rose Concentrate Serum" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sisley-Paris</div>                                        <div class="featured__title">Black Rose Concentrate Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-personalised-skin-treatment"><span>Best Personalised Skin Treatment</span></h3><p>There's a lot to love about Renew and Me's Nightly-Active-Treatment, which is a prescription-strength formula delivered directly to your door at the correct dose for your skin. Whether you want to address fine lines and wrinkles or acne or pigmentation, this smart treatment streamlines your skincare routine and delivers real results, without the need to visit a dermatologist. "I'm a big fan of this brand; the buying process is seamless, the formulas are efficacious and the price point makes it great value," says <strong>Who What Wear UK beauty contributor </strong><a href="https://www.instagram.com/perditanouril/?hl=en" target="_blank"><strong>Perdita Nouril</strong></a>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffcb92-c881-11f1-8ec7-e76bab299f2d">            <a href="https://www.renewandme.com/product/nightly-active-treatment" data-model-name="Nightly-Active-Treatment" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/K7QfdJy6YbKVxBtiah2Vb3.jpg" alt="renew and me nightly active treatment" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Renew and Me</div>                                        <div class="featured__title">Nightly-Active-Treatment</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-skin-supplement"><span>Best Skin Supplement</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="pbgPquRKvA3ky6WRhcSdcX" name="Editor Template_Story Art" alt="Beauty director Shannon Lawlor holding a Vida Glow Collagen sachet" src="https://cdn.mos.cms.futurecdn.net/pbgPquRKvA3ky6WRhcSdcX-1920-80.png" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munrow)</span></figcaption></figure><p>Collagen supplements can be hit and miss, but our judges applaud Vida Glow's Collagen Liquid Advance formula, which not only delivers visible results in the skin but is by far the best-tasting collagen supplement around. "I take these collagen supplements every single day and have done so for over a year," says <strong>Shannon</strong>. "They are the easiest way to work collagen supplementation into a busy schedule, and they taste delicious. I will truly never be without them, and neither will my glowing skin."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffdaf6-c881-11f1-a758-fd0bfe1cf01b">            <a href="https://www.boots.com/vida-glow-liquid-collagen-skin-health-15-x-12-4ml-liquid-sachets-10381809" data-model-name="Collagen Liquid Advance" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zdULcMZKw7pHnXDFrcYyy8.jpg" alt="Vida Glow, Vida Glow Liquid Collagen Skin Health 15 X 12.4ml Liquid Sachets" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Vida Glow</div>                                        <div class="featured__title">Collagen Liquid Advance</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-spf-mist"><span>Best SPF Mist</span></h3><p>"Whilst SPFs have really innovated in recent years, I do think that spray formulas have lagged, often leaving skin feeling dry, sticky or sensitised. So this one really stands apart from others in its category," says <strong>Grace</strong>, who tested our winner: Naked Sundays Hydrating Glow Face Mist Top Up SPF50+. "It's lightweight and feels incredibly hydrating, like you've just sprayed on a moisture mist, rather than the kind of product that leaves a layer of residue on your skin. What's more, the ultra-fine spray ensures you can get a really close and even application for optimal protection," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffce44-c881-11f1-8a47-6d01ee8a0958">            <a href="https://www.boots.com/naked-sundays-hydrating-glow-face-mist-top-up-spf50and-75ml-10356891" data-model-name="Hydrating Glow Face Mist Top Up SPF50+" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/o4JtP4Nk7edpqEQ4ZxHGWb.jpg" alt="Naked Sundays, Naked Sundays Hydrating Glow Face Mist Top Up Spf50+ 75ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Naked Sundays</div>                                        <div class="featured__title">Hydrating Glow Face Mist Top Up SPF50+</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-face-mask"><span>Best Face Mask</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="Pfsudy8vdhxEDv62QjQCwK" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _1164" alt="Beauty editor Eleanor Vousden wearing a sheet mask, dressing gown and towel on her head" src="https://cdn.mos.cms.futurecdn.net/Pfsudy8vdhxEDv62QjQCwK-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: <a href="https://www.instagram.com/eleanorvousden/?hl=en" target="_blank">Rebecca Munroe</a>)</span></figcaption></figure><p>The L’Oréal Paris Revitalift Glass Skin Hydrogel Glow Masks impressed our editors so much that they've become mainstays in our skincare routines. "These sheet masks are designed to be worn for 90 minutes, during which they turn clear. I know it sounds gimmicky, but after testing them out, my skin was brimming with hydration and possessed a healthy glow that I wouldn’t ordinarily be able to achieve without having a facial," says <strong>Who What Wear UK beauty editor </strong><a href="https://www.instagram.com/eleanorvousden/?hl=en" target="_blank"><strong>Eleanor Vousden</strong></a>. They're perfect for special occasions and travel when I want my skin to look its best," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffda7e-c881-11f1-87b3-01ca1afee7c4">            <a href="https://www.boots.com/loreal-paris-revitalift-filler-glass-skin-hydrogel-glow-mask-korean-skincare-inspired-masks-1pc-10375957" data-model-name="Revitalift Glass Skin Hydrogel Glow Mask" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6Cm9BxYknqTur6t8UJ9aAG.jpg" alt="L'Oréal Paris, Revitalift Glass Skin Hydrogel Glow Mask" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>L'Oréal Paris</div>                                        <div class="featured__title">Revitalift Glass Skin Hydrogel Glow Mask</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-skin-booster"><span>Best Skin Booster</span></h3><p>When our complexion needs a boost, we call upon Dermalogica Futurecode Booster Damage-Correcting Longevity Serum, which received glowing reviews from <strong>consultant dermatologist </strong><a href="https://www.instagram.com/drmarysommerlad/?hl=en" target="_blank"><strong>Dr Mary Sommerlad</strong></a>. "Longevity is having a real moment in dermatology, so this product is exciting in terms of introducing quite novel concepts such as NAD+ to accessible skincare rather than clinic-only brands," she says. </p><p>"For me, the most exciting ingredient is the omni antioxidant blend, because antioxidants have been incredibly well studied and are known to contribute to skin damage, including inflammation. The skin-firming ingredients made my skin feel tighter temporarily, which was noticeable. It's a fantastic option for someone who does not want injectables but would like the temporary appearance of tighter-looking skin."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffcf8e-c881-11f1-a3f4-9b9cd73176ea">            <a href="https://www.lookfantastic.com/p/dermalogica-futurecode-booster-damage-correcting-longevity-serum-30ml/17792048/" data-model-name="Futurecode Booster Damage-Correcting Longevity Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/EiPR6f6svPQydycMH33fV7.jpg" alt="Dermalogica , Futurecode Booster Damage-Correcting Longevity Serum" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dermalogica </div>                                        <div class="featured__title">Futurecode Booster Damage-Correcting Longevity Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-toner"><span>Best Toner</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="KUjgzkFiG8ffmjbqJweLU7" name="Editor Template_Story Art (1)" alt="Sharmadean Reid using the Mediheal toning pad" src="https://cdn.mos.cms.futurecdn.net/KUjgzkFiG8ffmjbqJweLU7-1920-80.png" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>Those with blemish-prone or sensitive skin will love Mediheal Madecassoside Blemish Pads, which help to soothe irritation and clear blemishes and dark spots simultaneously, making them a hard-working product to have in your skincare arsenal. They can be used post-cleansing or applied as a targeted sheet mask wherever required. "This is a really great product. I love the packaging and smell; it felt just the right side of medical and dried any spots out," says<strong> </strong><a href="https://www.instagram.com/sharmadeanreid/?hl=en" target="_blank"><strong>Sharmadean Reid</strong></a>, <strong>founder of 39BC.</strong></p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffd38a-c881-11f1-8bf6-f57fa1b83084">            <a href="https://www.boots.com/mediheal-madecassoside-blemish-pad-100-pads-10373582" data-model-name="Madecassoside Blemish Pad" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LPNWNoyq6YZaHtMBZVQHS5.jpg" alt="Mediheal, Madecassoside Blemish Pad" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Mediheal</div>                                        <div class="featured__title">Madecassoside Blemish Pad</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-hydrating-serum"><span>Best Hydrating Serum</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="UMwUQXKnDoWAjz3Jvqt7yb" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _816" alt="Mary Sommerlad applying the Sunday Riley Tidal Serum while looking in a mirror" src="https://cdn.mos.cms.futurecdn.net/UMwUQXKnDoWAjz3Jvqt7yb-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>Every skin type can benefit from a hydrating serum, and Sunday Riley's Tidal Deep Hydration and Plumping Serum quenched even the very dryest of complexions, leaving skin plumped and glowing thanks to its ability to work both on the surface and deeper levels of the skin. "This serum is a nice hydrating boost to use in the mornings, and it sits well under my SPF and makeup base products," says <strong>Brittany</strong>. </p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffd222-c881-11f1-b887-675e471d8416">            <a href="https://www.spacenk.com/uk/skincare/treatment/serums/tidal-deep-hydration-and-plumping-serum-UK200062841.html" data-model-name="Tidal Deep Hydration and Plumping Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/BLh7tgessNDpLoDHeTZNE3.jpg" alt="Sunday Riley, Sunday Riley Tidal Deep Hydration and Plumping Serum" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sunday Riley</div>                                        <div class="featured__title">Tidal Deep Hydration and Plumping Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-lip-treatment"><span>Best Lip Treatment</span></h3><p>Not all lip balms are created equal, and this formula really impressed our judging panel. Within the formula, you'll find a whole range of ingredients that work to hydrate, plump and soothe dry lips, including rose PDRN, peptides, shea butter and ceramides. "This really lives up to the hype," says <strong>Perdita</strong>. "I used it continuously on holiday, and it kept my lips in beautiful condition and felt lovely to wear," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffdb6e-c881-11f1-9b43-8b449a3b8c1e">            <a href="https://www.boots.com/haruharu-wonder-rose-pdrn-glowly-balm-10ml-10386950" data-model-name="Rose PDRN Peptide Glowy Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ooXfuCyjCsmtbXfnEBAZ5D.jpg" alt="HaruHaru, Haruharu Wonder Rose Pdrn Peptide Glowy Balm 10ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>HaruHaru Wonder</div>                                        <div class="featured__title">Rose PDRN Peptide Glowy Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-eye-cream"><span>Best Eye Cream</span></h3><p>Infused with shea butter, marine algae extracts and hydrating glycerin, Elemis Future Restore Eye Serum delivers a welcome dose of moisture to the delicate eye area, leaving skin soft, smooth and beautifully nourished. "I'm really into this product—I love the Elemis Pro-Collagen collection," says <strong>Shannon</strong>. "I find some eye creams too rich, so I really appreciate this more lightweight serum formula."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffd312-c881-11f1-8fe6-15b4fa049c4e">            <a href="https://www.lookfantastic.com/p/elemis-future-restore-eye-serum-15ml/17966442/" data-model-name="Future Restore Eye Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/3R8bBdMxMqS22keWSH68dd.jpg" alt="Elemis , Future Restore Eye Serum" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Elemis </div>                                        <div class="featured__title">Future Restore Eye Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-skin-renewing-product"><span>Best Skin-Renewing Product</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="vf3gnMhbA3GaZRJMrTGRui" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _1838" alt="Grace Lindsay applying the Takami product to her skin" src="https://cdn.mos.cms.futurecdn.net/vf3gnMhbA3GaZRJMrTGRui-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>Daily Renewing Soft Peel has become Takami's most iconic product, and this exfoliating treatment is in a league of its own for its ability to gently rejuvenate even delicate complexions. "Exfoliation can be tricky for sensitive skin, but this gentle formulation means that anyone can use it," says <strong>Perdita</strong>. "I was super impressed with how it dialled up my skin’s brightness and worked to minimise the look of pores, all whilst keeping my skin barrier happy and hydrated," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffd402-c881-11f1-babb-877a5a333bdf">            <a href="https://www.spacenk.com/uk/skincare/treatment/peels/daily-renewing-soft-peel-UK200064988.html" data-model-name="Daily Renewing Soft Peel" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/YeuCq9wauHtYJE33ayFtbC.jpg" alt="TAKAMI, Daily Renewing Soft Peel" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>TAKAMI</div>                                        <div class="featured__title">Daily Renewing Soft Peel</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-exfoliating-product"><span>Best Exfoliating Product</span></h3><p>Even though it originally launched in 2009, Sunday Riley's Good Genes maintains its status as one of the very best exfoliating treatments around. It's a firm favourite amongst beauty editors and skincare experts alike, thanks to its ability to deliver glowing results almost instantaneously. Bravo, Sunday Riley. "This is a classic that still works well. When I put this on at night, my skin always looks refreshed the next day," says <strong>Sharmadean</strong>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffd5f6-c881-11f1-96eb-d35c2e811d55">            <a href="https://www.spacenk.com/uk/skincare/treatment/serums/good-genes-lactic-acid-treatment-UK200055225.html" data-model-name="Good Genes Lactic Acid Treatment" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/qdrsnqN4A2SMKTHqKBjEgH.jpg" alt="Sunday Riley, Sunday Riley Good Genes Lactic Acid Treatment 50ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sunday Riley</div>                                        <div class="featured__title">Good Genes Lactic Acid Treatment</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-cleanser"><span>Best Cleanser</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="tfsbYDYMBVSBmu29LQmTDL" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _2179" alt="Brittant Davy applying the Rocco cleanser to her skin" src="https://cdn.mos.cms.futurecdn.net/tfsbYDYMBVSBmu29LQmTDL-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>Rocco may have only launched this year, but it quickly made a glowing impression on our judges, who loved the gentle Soft Reset Foaming Cleanser, which effectively cleanses the day away and uplifts the spirits with its mood-boosting scents. Coupled with the colourful packaging, it became a total joy to use in our skincare routines. "The smell is so good, and this cleanser has a lovely foam. It effectively cleansed my full face of makeup," says <strong>Sharmadean</strong>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffd678-c881-11f1-bf6c-27d2807e81fa">            <a href="https://www.boots.com/rocco-beauty-soft-reset-foaming-cleanser-120ml-4-05fl-oz-10394083" data-model-name="Soft Reset Foaming Cleanser" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TCdNDjXRb3VKjg799Kc9wA.jpg" alt="ROCCO Beauty, Soft Reset Foaming Cleanser" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ROCCO Beauty</div>                                        <div class="featured__title">Soft Reset Foaming Cleanser</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-facial-tan"><span>Best Facial Tan</span></h3><p>Bare by Vogue has a loyal following amongst our judges, but it was the Overnight Tan Mask that stood out for achieving the most effortless facial tan. "This is a great product for a lazy-girl tan," says <strong>Who What Wear UK graphic designer Emily Post</strong>. "The product feels like a nourishing moisturiser, and I woke up with a natural-looking, glowing tan. The bonus is that there’s no need to rinse it off, and no fake tan residue left on the pillow," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffd952-c881-11f1-844d-292a32e575a6">            <a href="https://www.boots.com/bare-by-vogue-overnight-tan-mask-50ml-10381298" data-model-name="Overnight Tan Mask" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Z659wdMxZfkChXBbKs45pc.jpg" alt="Bare by Vogue, Bare by Vogue Overnight Tan Mask 50ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Bare by Vogue</div>                                        <div class="featured__title">Overnight Tan Mask</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-serum"><span>Best Serum</span></h3><p>We tested hundreds of serums, but when it came to both results-driven effects <em>and</em> innovation, Medik8 Exo-PDRN Prismatic+ was the best. "Medik8 continues to impress me as one of the most innovative brands out there," says <strong>Grace</strong>. "This serum is a perfect example of that commitment to innovation: a formula that isn't just about the ingredients on the INCI list, but has been cleverly formulated to ensure that those ingredients actually get to where they need to be," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffdbe6-c881-11f1-8119-c5144940f03d">            <a href="https://www.spacenk.com/uk/skincare/treatment/serums/exo-pdrn-prismatic-UK200064210.html" data-model-name="Exo-PDRN Prismatic+" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9ku5Ke24tQpuS8oqd6BnCF.jpg" alt="Medik8, Medik8 Exo-Pdrn Prismatic+" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Medik8</div>                                        <div class="featured__title">Exo-PDRN Prismatic+</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-night-product"><span>Best Night Product</span></h3><p>Tatcha is famed for its sensorial textures and luxurious formulas, and Indigo Overnight Repair has earned a permanent spot as part of our nighttime skincare routines. "As an existing fan of Tatcha's Water Cream, I was excited to try a new moisturiser, and it didn't disappoint," says <strong>Who What Wear UK fashion editor </strong><a href="https://www.instagram.com/remyfarrell/?hl=en" target="_blank"><strong>Remy Farrell</strong></a>. "Thicker than the Water Cream and with a cooling and soothing feel, I woke up with my skin feeling more hydrated and softer than on previous days," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffdc86-c881-11f1-bf6a-2d53886d6809">            <a href="https://www.spacenk.com/uk/skincare/moisturisers/night-moisturiser/indigo-overnight-repair-UK200048877.html" data-model-name="Indigo Overnight Repair" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/th4NrePFBZ22KSxkvx2AGP.jpg" alt="Tatcha, Indigo Overnight Repair" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tatcha</div>                                        <div class="featured__title">Indigo Overnight Repair</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-targeted-skin-treatment"><span>Best Targeted Skin Treatment</span></h3><p>Another classic that we still rely upon is Mario Badescu Drying Lotion, which remains the best we've tried for speeding up the lifecycle of a stubborn spot. "This cult-classic spot treatment has never failed me—even when it comes to treating really stubborn cystic spots," says <strong>Grace</strong>. "As its name suggests, it works by drying out the spot, and whilst this means it isn't the gentlest of treatments, it works fast and well."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffdeac-c881-11f1-9f12-91db2865d255">            <a href="https://www.boots.com/mario-badescu-drying-lotion-29ml-10353719" data-model-name="Drying Lotion" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Husbwo2Sp6eUR9NyLPWTxf.jpg" alt="Mario Badescu, Drying Lotion" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Mario Badescu</div>                                        <div class="featured__title">Drying Lotion</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-balm-cleanser"><span>Best Balm Cleanser</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="sBFbnjhaPvkZg3FobQDgRd" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _2019" alt="Grace Lindsay applying The Inkey List Oat Balm Cleanser next to a marble sink" src="https://cdn.mos.cms.futurecdn.net/sBFbnjhaPvkZg3FobQDgRd-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>No matter how stubborn the makeup, it's no match for The Inkey List's Oat Cleansing Balm. With its sumptuous yet gentle texture, it effortlessly melts away makeup and leaves skin gently cleansed and comfortable. It's an iconic product for a reason. "This has a lovely texture, and the packaging is ideal for this type of product. It really impressed me," says <strong>fashion and beauty content creator and founder of Byfrow, </strong><a href="https://www.instagram.com/victoria/?hl=en" target="_blank"><strong>Victoria Magrath</strong></a>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffdd9e-c881-11f1-b832-89fb04537a39">            <a href="https://www.lookfantastic.com/p/the-inkey-list-oat-balm-cleanser-150ml/17748683/" data-model-name="List Oat Balm Cleanser" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/WGADLUNYu8H7faHywfhX5V.jpg" alt="The Inkey List Oat Balm Cleanser 150ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>The Inkey List</div>                                        <div class="featured__title">List Oat Balm Cleanser</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-advanced-facial"><span>Best Advanced Facial</span></h3><p>The Keren Bartov Method is one of London's most acclaimed results-driven facials, which can be personalised to address a whole range of skin concerns. "This facial was incredible. The stunning clinic has so many machines with cutting-edge technology to help with a range of skincare concerns," says <strong>Who What Wear UK deputy beauty editor, </strong><a href="https://www.instagram.com/gracelindsay__/?hl=en" target="_blank"><strong>Grace Lindsay</strong></a>. </p><p>"After my consultation, my skin was cleansed and prepped with a facial massage before photos were taken to track progress. Then five different machines were used, including laser, radiofrequency, ultrasound and more.  If you have skincare concerns such as acne or pigmentation, I can see this facial making a huge difference, and I am yet to try anything like it," she says.</p>
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                                                            <title><![CDATA[ Hundreds of Hair Products Later, Our Judges Crown These 24 the Very Best ]]></title>
                                                                                                <dc:content><![CDATA[ <p><em>Welcome to Who What Wear UK's Next in Beauty Awards 2026. Here, we are crowning and celebrating the very best in beauty, from game-changing industry innovators to the tried-and-tested classics that remain mainstays in our bathroom cabinets and makeup bags. To help us find the worthy winners, we called upon our esteemed panel of industry experts, hard-to-please editors and in-the-know influencers, who put each and every product to the test. We enlisted our judges to document and share their testing for every product they tried, so you can see all the winners in action—as well as those very important before-and-after results. After much washing, styling and reviewing, the results are in. Join us in celebrating the best hair products of 2026.</em></p><h2 id="who-what-wear-uk-next-in-beauty-awards-2026-best-in-hair">Who What Wear UK Next in Beauty Awards 2026: Best in Hair</h2><h3 class="article-body__section" id="section-best-hair-dryer"><span>Best Hair Dryer</span></h3><p>Not all hair dryers are created equal, and Remington's One Dry &amp; Style Digital Hair Dryer won over our judges with its range of attachments and compact size. </p><p>"I loved this mini hair dryer," says <strong>Who What Wear UK fashion news editor </strong><a href="https://www.instagram.com/natalieemunro/?hl=en" target="_blank"><strong>Natalie Munro</strong></a>. "It's just as effective as any larger one I've used, but the compact size makes it so easy to work with and store. I like all of the additional components and found it dried my thick, curly hair quickly and easily," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaeccc8-cbc7-11f1-9910-e3120a5318cb">            <a href="https://www.boots.com/remington-one-dry-and-style-digital-hair-dryer-10391905" data-model-name="ONE Dry &amp; Style Digital Hair Dryer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/bDpKFEtBUCNJnMo4rBGrpm.jpg" alt="Remington, Remington One Dry &amp; Style Digital Hair Dryer" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Remington</div>                                        <div class="featured__title">ONE Dry &amp; Style Digital Hair Dryer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-treatment"><span>Best Treatment</span></h3><p>Olaplex's iconic No.3 treatment was already a modern hair icon, but its newly relaunched formula works even better and faster to repair frazzled hair. </p><p>"Bond-repair products didn't exist before Olaplex No.3, and I would argue the original remained the best strengthening hair treatment out there up until this relaunch," says <strong>Who What Wear UK beauty director </strong><a href="https://www.instagram.com/shannonlawlor/?hl=en" target="_blank"><strong>Shannon Lawlor</strong></a>. "No.3 Plus has noticeably reduced my breakage and made my hair feel stronger, look healthier and become more manageable. And all in just three minutes? A feat."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaecd4a-cbc7-11f1-848b-9b8071c12e5a">            <a href="https://www.lookfantastic.com/p/olaplex-no.3-plus-complete-repair-treatment-100ml/17649955/" data-model-name="No.3 Plus Complete Repair Treatment" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/i3RTKX2ncuG72xjBMTVCs.jpg" alt="Olaplex No.3 Plus Complete Repair Treatment 100ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Olaplex </div>                                        <div class="featured__title">No.3 Plus Complete Repair Treatment</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-shampoo"><span>Best Shampoo</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="LWfjKiqEmvui9p88pGj7ge" name="Editor Template_Story Art (4)" alt="Grace Lindsay testing the Color Wow Money Laundering Shampoo" src="https://cdn.mos.cms.futurecdn.net/LWfjKiqEmvui9p88pGj7ge-1920-80.png" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>We tested numerous shampoos this year, but our judges wholeheartedly agree: this is one of the very best we've tried for glossy lengths. </p><p>"This shampoo has a refreshing scent and leaves my hair glossy and healthy-looking," says <strong>Who What Wear UK video editor </strong><a href="https://www.instagram.com/natashawilsonvideo/?hl=en" target="_blank"><strong>Natasha Wilson</strong></a>. "It lathers really well, and a little goes a long way. It also helps tame my friziness, leaving my hair looking smoother and more manageable," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed132-cbc7-11f1-af14-8786037058ca">            <a href="https://www.lookfantastic.com/p/color-wow-money-laundering-hydrating-shampoo-250ml/17753170/" data-model-name="Money Laundering Hydrating Shampoo" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/s9XTvun2Vra4wfrUzM2eSe.jpg" alt="Color Wow , Money Laundering Hydrating Shampoo" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Color Wow </div>                                        <div class="featured__title">Money Laundering Hydrating Shampoo</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-hair-innovation"><span>Best Hair Innovation</span></h3><p>Our judges were amazed at the difference it made to their hair when they added the Hello Klean Shower Head 2.0 to their hair-wash routine. </p><p>"This has instantly upgraded my in-shower experience," says <strong>Who What Wear UK fashion writer </strong><a href="https://www.instagram.com/avahgilchrist/?hl=en" target="_blank"><strong>Ava Gilchrist</strong></a>. "The pressure is firm but gentle, and I know that with each wash, the filter is doing its job in removing any harsh qualities that can damage my hair," she says. "Not only does it look incredibly luxe in my bathroom, but it's made my hair feel softer and look smoother. I've had so many compliments on my locks since switching to it."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaecff2-cbc7-11f1-9713-5320d799a370">            <a href="https://www.cultbeauty.co.uk/p/hello-klean-shower-head-filter-beige/15464518/" data-model-name="Shower Head 2.0" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/txX7hwJpuM3qRyrCYsd3K7.jpg" alt="Hello Klean , Shower Head 2.0" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hello Klean </div>                                        <div class="featured__title">Shower Head 2.0</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-hairbrush"><span>Best Hairbrush</span></h3><p>Overachieving in both form and function, La Bonne Brosse won over our judges with its luxuriously crafted, gorgeously designed brushes that elevate any dressing table. </p><p>"La Bonne Brosse is like the Rolls-Royce of hairbrushes," says <strong>Who What Wear UK editor-in-chief, </strong><a href="https://www.instagram.com/jane_mcfarland/?hl=en" target="_blank"><strong>Jane McFarland</strong></a>. "Not only does it look incredibly chic (the range of colours is utterly divine), but the boar bristles feel gentle for more sensitive scalps, and I've been able to go longer between hair washes—possibly due to better oil distribution."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed2e0-cbc7-11f1-8f6c-0d0ca68775a0">            <a href="https://www.harrods.com/en-gb/p/la-bonne-brosse-n01-the-universal-shine-and-care-hairbrush-000000000007884161" data-model-name="N.01 The Universal Shine and Care Hairbrush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QXmrMcPESAEvwouZDguvBA.jpg" alt="la bonne brosse, La Bonne Brosse N.01 the Universal Shine and Care Hairbrush" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>La Bonne Brosse </div>                                        <div class="featured__title">N.01 The Universal Shine and Care Hairbrush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-dry-shampoo"><span>Best Dry Shampoo</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="TAyTSwA476aa3keMTNdU8b" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _1110" alt="Eleanor Vousden with the Living Proof dry shampoo" src="https://cdn.mos.cms.futurecdn.net/TAyTSwA476aa3keMTNdU8b-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>New dry shampoos may come and go, but Living Proof is, well—living proof that sometimes you just can't beat a classic. </p><p>"There are few dry shampoos that rival this cult product," says <strong>Who What Wear UK beauty editor </strong><a href="https://www.instagram.com/eleanorvousden/?hl=en" target="_blank"><strong>Eleanor Vousden</strong></a>. "It really does help make hair look and feel cleaner, and the scent also makes my hair smell refreshed. It gives a nice volume boost to the root and doesn't make your hair feel like it's too full of product, so it's helpful to tide you over for a day or two between washes. As dry shampoos go, this remains one of the best out there," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed0c4-cbc7-11f1-926c-ff6d4f1a3fe6">            <a href="https://www.boots.com/living-proof-perfect-hair-day-advanced-clean-dry-shampoo-198ml-10384852" data-model-name="Perfect Hair Day Advanced Clean Dry Shampoo" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/STuDiQgG2r9fZCvUK3uBSQ.jpg" alt="Living Proof, Living Proof Perfect Hair Day Advanced Clean Dry Shampoo 198ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Living Proof</div>                                        <div class="featured__title">Perfect Hair Day Advanced Clean Dry Shampoo</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-wet-hair-styler"><span>Best Wet-Hair Styler</span></h3><p>Only the very best hair tools truly earn their place in our judges' haircare routines, and the Shark Silkipro Hair Straightener + Dryer outperformed on all hair types.</p><p>"This is game-changing," says <a href="https://www.instagram.com/alishadobson/?hl=en" target="_blank"><strong>Alisha Dobson, </strong></a><strong>managing director at Bleach London</strong>. "The direction of airflow and the heat plate make the control and the finish incredible. This really suits all hair types but is an easy sell for curly girls. A lot of tools aren't able to achieve the tension needed for fully styled curly hair from Type 3, but this one really fills that space. I have already had a client buy it after me yapping about it," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaecdc2-cbc7-11f1-b5bc-831e5add5b96">            <a href="https://www.sharkninja.co.uk/shark-silkipro-straight-hair-straightener-dryer-in-one-tool-with-heat-resistant-storage-case-rose-petal-ht401ukpk/HT401UKPK.html?dwvar_HT401UKPK_color=722C3C" data-model-name="Silkipro Hair Straightener + Dryer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QdJx4J7SdzvoG45Dk47MED.jpg" alt="Shark, Shark Silkipro Hair Straightener &amp; Dryer With Storage Case - Plum Satin" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Shark</div>                                        <div class="featured__title">Silkipro Hair Straightener + Dryer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-product-for-braids"><span>Best Product for Braids</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="AL2cdvV5josGUiRdZ5xMPe" name="Editor Template_Story Art (5)" alt="Brittany Davy testing the Cecred Scalp Refreshing Spray" src="https://cdn.mos.cms.futurecdn.net/AL2cdvV5josGUiRdZ5xMPe-1920-80.png" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>Cécred's innovative Scalp Refreshing Spray has become a mainstay in several of our judges' haircare routines to keep their scalp feeling comfortable and refreshed. </p><p>"Whenever I go to the gym, I use Cécred Scalp Refreshing Spray to refresh my scalp and protective hairstyle between washes," says <strong>Who What Wear UK senior fashion and beauty branded content editor </strong><a href="https://www.instagram.com/feliciapennant/?hl=en" target="_blank"><strong>Felicia Pennant</strong></a>. "It smells spicy—almost minty—and tingles for a little while after application, but I like to think that means it's working. The bottle has great shelf appeal, and the elongated nozzle is a game-changer because you have more control over where you spray the product, and I'm aiming for my partings," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaecf16-cbc7-11f1-845a-2b10e2b475a9">            <a href="https://www.spacenk.com/uk/scalp-refreshing-spray-UK200066913.html" data-model-name="Scalp Refreshing Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/rFHAWi7oz9UPfgcbagfx9M.jpg" alt="Cécred, Cécred Scalp Refreshing Spray 169ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Scalp Refreshing Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-straightener"><span>Best Straightener</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="855k68jCSBwr5Y9Cvqik4b" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _268" alt="Alisha Dobson using the GHD Sculpt hair straighteners" src="https://cdn.mos.cms.futurecdn.net/855k68jCSBwr5Y9Cvqik4b-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>GHD has dominated the hair-straightener game for decades, yet it still builds upon its technology to bring us the most effective hair tools around. </p><p>Its newest launch, the Sculpt Interactive Hair Straightener, adapts in real time to your hair to deliver the right amount of heat for you, resulting in less damage and perfectly styled hair. "The idea behind this product is genius. As a hair straightening iron, it works well and is lightweight, too," says <strong>Alisha</strong>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaece30-cbc7-11f1-b7c7-7779e7484f87">            <a href="https://www.ghdhair.com/hair-straighteners/ghd-sculpt-hair-styler-black-p-777" data-model-name="Sculpt Interactive Hair Straightener" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/XxhUwW7kt3XDp4ioDhBfhE.jpg" alt="Good Hair Day, New Ghd Sculpt Interactive Hair Straightener (26mm Plate) Black" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>GHD</div>                                        <div class="featured__title">Sculpt Interactive Hair Straightener</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-serum"><span>Best Serum</span></h3><p>Any hair product that promises to maintain the lifespan of a blowdry or style has our attention, and Tresemmé's Thermo Sculpt Memory Hair Serum delivered on its promise amongst our judges. </p><p>"I like that this product is best applied to wet hair. This made it a seamless step in my hair-drying routine," says <strong>Natalie</strong>. "It felt nourishing and hydrating, like it protected my frizzy hair even when using high heat to dry, as well as a hair straightener," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed272-cbc7-11f1-9d43-83844b9eb6de">            <a href="https://www.boots.com/tresemme-thermo-sculpt-memory-hair-serum-100ml-10381866" data-model-name="Thermo Sculpt Memory Hair Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/kgY3Dsi9gUwoVKhhNY9R86.jpg" alt="Tresemme, Tresemmé Thermo Sculpt Memory Hair Serum 100ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tresemmé </div>                                        <div class="featured__title">Thermo Sculpt Memory Hair Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-conditioner"><span>Best Conditioner</span></h3><p>A conditioner can make or break your hair wash, and our judges tested several formulas. </p><p>But no other impressed us more than Maria Nila Head &amp; Hair Heal Conditioner, which left our hair soft and silky from root to tip. "It felt amazing in my hair straight away, and it smells really nice. Once dry, my hair remained soft and looked so glossy and healthy," says <strong>Who What Wear UK ecom analyst </strong><a href="https://www.instagram.com/sophie__cookson/?hl=en" target="_blank"><strong>Sophie Cookson</strong></a>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaecea8-cbc7-11f1-95ba-d9c58184c0e1">            <a href="https://www.sephora.co.uk/p/maria-nila-head-hair-heal-conditioner" data-model-name="Head &amp; Hair Heal Conditioner" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KyWGnMTD2kxFzzC7M8BpfJ.jpg" alt="Maria Nila, Maria Nila Head &amp; Hair Heal Conditioner 300ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maria Nila</div>                                        <div class="featured__title">Head &amp; Hair Heal Conditioner</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-hair-oil"><span>Best Hair Oil</span></h3><p>Aside from looking beautiful on our dressing table, there's a lot our judges loved about this nourishing hair oil. </p><p>It adds just the right amount of hydration without feeling heavy, shields from heat and smells absolutely heavenly. "I love this product. Everything it does is fantastic," says<strong> Alisha</strong>. "The smell is wonderful; it lasts but is light in the hair. It's beautiful on curls, too, adding hydration, shine and definition."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaecf84-cbc7-11f1-9ea7-f14f14dd0c78">            <a href="https://www.eilodi.com/hair-oil" data-model-name="Nourishing Hair Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/8vUUAJeMWAZgkE2R2VDc3T.jpg" alt="eilodi," /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Eilōdi</div>                                        <div class="featured__title">Nourishing Hair Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h4 class="article-body__section" id="section-best-styling-product"><span>Best Styling Product</span></h4><p>With hundreds of hair-styling creams to choose from, our judges appreciated this multi-tasking product, which truly does it all.</p><p>"Ever since this product launched, I have refused to be without it," says <strong>Shannon</strong>. "It is the single most impressive multi-tasker around—whether I want a slicked-back look, air-dried coolness, glossy curls or lived-in texture, this cream does it all," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed3b2-cbc7-11f1-bc64-35f10389ca49">            <a href="https://www.hershesons.com/products/almost-everything-cream" data-model-name="Almost Everything Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/o8cySkoK6diHb4HxY699bJ.jpg" alt="Hershesons, Almost Everything Cream the Best Styling Cream" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hershesons</div>                                        <div class="featured__title">Almost Everything Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-hair-growth-product"><span>Best Hair-Growth Product</span></h3><p>Our judges are sceptical of "miracle" hair-growth products; however, Rhute's Density + Repair Hair Growth Scalp Serum provided visible results for our panel of experts, noting hair growth and a calmer, healthier scalp. </p><p>"This excelled at keeping my scalp feeling and looking healthy, whilst also encouraging new hair growth," says <strong>Who What Wear UK beauty contributor </strong><a href="https://www.instagram.com/perditanouril/?hl=en" target="_blank"><strong>Perdita Nouril</strong></a>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed060-cbc7-11f1-bef5-c11f958ef173">            <a href="https://rhutehair.com/products/serum" data-model-name="Density + Repair Scalp Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/4GQXxrZ5pVb6EXfmxxt6hL.jpg" alt="rhute, Density + Repair" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>rhute</div>                                        <div class="featured__title">Density + Repair Scalp Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-scalp-product"><span>Best Scalp Product</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="V7GFUB3zptXm7Kycg9MmBa" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _310" alt="Alisha Dobson using the K18 Future IQ Hair Serum" src="https://cdn.mos.cms.futurecdn.net/V7GFUB3zptXm7Kycg9MmBa-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>K18's FutureIQ Biomimetic Hair Longevity Serum is one of the most impressive and innovative scalp products we've seen, helping to address hair greying, shedding and thinning. </p><p>"I wish I’d taken before-and-after photos, because the hair regrowth around my temples I’ve had since using this has been insane. Even my hairdresser couldn’t believe it," says <strong>Perdita</strong>. "I love how easy it is to use, and that the formula doesn’t weigh my hair down or interfere with styling."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed344-cbc7-11f1-b693-bbf9c62db676">            <a href="https://www.spacenk.com/uk/futureiq-biomimetic-hair-longevity-serum-UK200066110.html" data-model-name="FutureIQ Biomimetic Hair Longevity Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/JFGr5NShoxLiWbgJZDuu5C.jpg" alt="K18 HAIR, K18 Hair Futureiq™ Biomimetic Hair Longevity Serum" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>K18</div>                                        <div class="featured__title">FutureIQ Biomimetic Hair Longevity Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-curly-hair-product"><span>Best Curly-Hair Product</span></h3><p>When our judges uncover a great curl product, they stay loyal to it. And Curl Jar Curl Activator does everything it promises, from defining curls and adding root lift to providing hold and shine. </p><p>This is a hard-working curl cream that deserves a spot in your routine. "This is a fantastic product. It really does what they set it out to do," says <strong>Alisha</strong>. "I am an avid daily restyler, and with this, I find the curl shape lasts with little to no frizz. I tried it on multiple curl types and enjoyed similar results," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed204-cbc7-11f1-a7f4-e96cdc7faf71">            <a href="https://www.amazon.co.uk/Curl-Jar-Activator-Style-Powered/dp/B0CN1GV7BW/ref=asc_df_B0CN1GV7BW" data-model-name="Curl Activator" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/gLXHv8sVzNptMK7JeCsuH4.jpg" alt="Curl Jar Curl Activator Cream Gel for Curly Hair" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Curl Jar</div>                                        <div class="featured__title">Curl Activator</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-hair-supplement"><span>Best Hair Supplement</span></h3><p>Looking after our hair from the inside out has never tasted better. </p><p>The Wellthy by Boots Hair Grow Chewable Hair Formula Gummies contain horsetail and bamboo extracts, biotin, zinc and selenium, which work in tandem to support stronger and healthier hair growth from the root. This is one hair supplement that we really looked forward to taking, thanks to its delicious raspberry flavour.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed1a0-cbc7-11f1-9466-b960dd83f942">            <a href="https://www.boots.com/wellthy-by-boots-hair-grow-chewable-hair-formula-gummies-60s-10380941" data-model-name="Hair Grow Chewable Hair Formula Gummies" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QyQBMi9pfEGzVvQgdzaJni.jpg" alt="Boots, Wellthy by Boots Hair Grow Chewable Hair Formula Gummies 60s" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Wellthy by Boots</div>                                        <div class="featured__title">Hair Grow Chewable Hair Formula Gummies</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-eyelash-serum"><span>Best Eyelash Serum</span></h3><p>Our judging panel have tested numerous eyelash serums in the pursuit of longer lashes, but UKLash's Eyelash Serum came out on top with its efficacious formula that grows your lashes to their full potential, leaving them looking stronger, longer and fuller. </p><p>"I think this is the best-performing and best value-for-money eyelash serum on the market, and I've tried them all," says <strong>Shannon</strong>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed420-cbc7-11f1-9d0d-f3fb09d5d3db">            <a href="https://www.boots.com/uklash-eyelash-serum-3ml-10325480" data-model-name="Eyelash Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/UKhoatNn635ZXkLofLWiWM.jpg" alt="UKLash, Uklash Eyelash Serum - 3ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>UKLash</div>                                        <div class="featured__title">Eyelash Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-hair-colour-product"><span>Best Hair-Colour Product</span></h3><p>Whether you want to add a healthy gloss to your hair or dip your toe into a new hair colour, Glaze Supergloss treatments are a great way to revive your hair colour without the need to visit the salon. </p><p>"I really like these hair glosses," says <strong>Eleanor</strong>. "They're a great way to experiment with a new hair colour, or just add a healthy shine. I have frizzy and dull hair, and these definitely help make it a little shinier. They leave my hair feeling soft and manageable, too."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed48e-cbc7-11f1-8850-b91e0cf7b162">            <a href="https://www.boots.com/glaze-super-gloss-semi-permanent-conditioning-gloss-seek-espresso-190ml-10350461" data-model-name="Supergloss" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/E73SyhwrzNHkZsqPALwZ8P.jpg" alt="Glaze, Glaze Supergloss Color Conditioning Hair Gloss Sleek Espresso for Instant Shine 190ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Glaze</div>                                        <div class="featured__title">Supergloss</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-hair-enhancements"><span>Best Hair Enhancements</span></h3><p>The world of hair enhancements and extensions can be tricky to navigate, but our panel of judges rated Remi Cachet's Elegance Injection Tape Hair. And with a whole range of lengths and colours, it's easy to find a perfect match. </p><p>"These are great extensions, from the hair quality down to the density," says <strong>Alisha</strong>. "The tapes are lightweight and flexible, and are a fantastic price."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed4fc-cbc7-11f1-be64-657b1565ee22">            <a href="https://www.additionallengths.co.uk/collections/injection-tape" data-model-name="Elegance Injection Tape Hair" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/HAZQsSuYPZ5LWpQvparVCe.jpg" alt="Remi cachet hair extensions" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Remi Cachet</div>                                        <div class="featured__title">Elegance Injection Tape Hair</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-professional-scalp-treatment"><span>Best Professional Scalp Treatment</span></h3><p>As we pay more attention to our scalp care, it feels apt to recognise the innovations within the treatment space that are helping us achieve a calmer, healthier scalp, and the <a href="https://hydrafacial.co.uk/pages/hydrascalp-with-keravive" target="_blank">HydraScalp with Keravive Peptide Complex</a> treatment does just that. </p><p>"The technology used is very interesting and innovative, and a particularly satisfying part of the experience was being able to see the debris that had been removed from the scalp at the end of the treatment," says<strong> </strong><a href="https://www.instagram.com/natashawilsonvideo/?hl=en" target="_blank"><strong>Natasha</strong></a>. "The treatment was much more relaxing than I initially anticipated; my scalp felt much more hydrated, and my hair felt fresh immediately after the treatment."</p><h3 class="article-body__section" id="section-best-professional-hair-service"><span>Best Professional Hair Service</span></h3><p>Last but certainly not least is the professional hair service that blew our editors away. Using the power of cryotherapy, <a href="https://hairtoxx.co.uk/" target="_blank">Hair.TOXX Cryotherapy</a> bestows a glossy shine upon your hair whilst boosting its strength. </p><p>"This treatment impressed me," says <strong>Who What Wear UK deputy beauty editor </strong><a href="https://www.instagram.com/gracelindsay__/?hl=en" target="_blank"><strong>Grace Lindsay</strong></a>. "The whole salon experience is so informative, and is also quick and easy for a professional treatment. I like that it minimises frizz whilst still keeping your natural hair pattern, unlike treatments like the Brazilian blow-dry. I definitely noticed a difference in the way my hair both looked and felt, and I also like that you get to take products home to help prolong the results," she says.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/hair/best-hair-products-2026</link>
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                            <![CDATA[ Next-level haircare. ]]>
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                                                                        <pubDate>Wed, 21 Oct 2026 18:40:00 +0000</pubDate>                                                                                                                                <updated>Tue, 27 Oct 2026 15:26:40 +0000</updated>
                                                                                                                                            <category><![CDATA[Hair]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Vousden ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/gAzaoYGTZ8hRaDZiKgz6L6-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;a href=&quot;https://www.eleanorvousden.com/&quot;&gt;&lt;u&gt;Eleanor Vousden &lt;/u&gt;&lt;/a&gt;is the beauty editor for &lt;a href=&quot;https://www.whowhatwear.co.uk/author/eleanor-vousden&quot;&gt;&lt;u&gt;Who What Wear UK&lt;/u&gt;&lt;/a&gt;. She was previously deputy editor at &lt;a href=&quot;https://hji.co.uk/author/eleanor&quot;&gt;&lt;u&gt;Hairdressers Journal&lt;/u&gt;&lt;/a&gt;, health writer at &lt;a href=&quot;https://www.womanandhome.com/author/eleanor-vousden/&quot;&gt;&lt;u&gt;Woman &amp;amp; Home&lt;/u&gt;&lt;/a&gt; and junior beauty editor at beauty website &lt;a href=&quot;https://www.eleanorvousden.com/powder&quot;&gt;&lt;u&gt;Powder. &lt;/u&gt;&lt;/a&gt; She has also contributed to &lt;a href=&quot;https://www.wallpaper.com/author/eleanor-vousden&quot;&gt;&lt;u&gt;Wallpaper &lt;/u&gt;&lt;/a&gt; and &lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Elle &lt;/u&gt;&lt;/a&gt;&lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Collections &lt;/u&gt;&lt;/a&gt; with written and styling work.&lt;br&gt;&lt;br&gt;Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the &lt;a href=&quot;https://www.bsme.com/talent-awards-judge-comments&quot;&gt;&lt;u&gt;BSME Talent Awards &lt;/u&gt;&lt;/a&gt;for her work on Powder and also contributed to the title winning Website of the Year at the &lt;a href=&quot;https://www.inpublishing.co.uk/articles/ppa-digital-awards-2016-the-winners-3808&quot;&gt;&lt;u&gt;PPA Awards&lt;/u&gt;&lt;/a&gt;. &lt;br&gt;&lt;br&gt;Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson. &lt;br&gt;&lt;br&gt;She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle. When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Photo: Rebecca Munro]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Beauty editor Eleanor Vousden with the living proof dry shampoo]]></media:description>                                                            <media:text><![CDATA[Beauty editor Eleanor Vousden with the living proof dry shampoo]]></media:text>
                                <media:title type="plain"><![CDATA[Beauty editor Eleanor Vousden with the living proof dry shampoo]]></media:title>
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                                <p><em>Welcome to Who What Wear UK's Next in Beauty Awards 2026. Here, we are crowning and celebrating the very best in beauty, from game-changing industry innovators to the tried-and-tested classics that remain mainstays in our bathroom cabinets and makeup bags. To help us find the worthy winners, we called upon our esteemed panel of industry experts, hard-to-please editors and in-the-know influencers, who put each and every product to the test. We enlisted our judges to document and share their testing for every product they tried, so you can see all the winners in action—as well as those very important before-and-after results. After much washing, styling and reviewing, the results are in. Join us in celebrating the best hair products of 2026.</em></p><h2 id="who-what-wear-uk-next-in-beauty-awards-2026-best-in-hair">Who What Wear UK Next in Beauty Awards 2026: Best in Hair</h2><h3 class="article-body__section" id="section-best-hair-dryer"><span>Best Hair Dryer</span></h3><p>Not all hair dryers are created equal, and Remington's One Dry &amp; Style Digital Hair Dryer won over our judges with its range of attachments and compact size. </p><p>"I loved this mini hair dryer," says <strong>Who What Wear UK fashion news editor </strong><a href="https://www.instagram.com/natalieemunro/?hl=en" target="_blank"><strong>Natalie Munro</strong></a>. "It's just as effective as any larger one I've used, but the compact size makes it so easy to work with and store. I like all of the additional components and found it dried my thick, curly hair quickly and easily," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaeccc8-cbc7-11f1-9910-e3120a5318cb">            <a href="https://www.boots.com/remington-one-dry-and-style-digital-hair-dryer-10391905" data-model-name="ONE Dry &amp; Style Digital Hair Dryer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/bDpKFEtBUCNJnMo4rBGrpm.jpg" alt="Remington, Remington One Dry &amp; Style Digital Hair Dryer" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Remington</div>                                        <div class="featured__title">ONE Dry &amp; Style Digital Hair Dryer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-treatment"><span>Best Treatment</span></h3><p>Olaplex's iconic No.3 treatment was already a modern hair icon, but its newly relaunched formula works even better and faster to repair frazzled hair. </p><p>"Bond-repair products didn't exist before Olaplex No.3, and I would argue the original remained the best strengthening hair treatment out there up until this relaunch," says <strong>Who What Wear UK beauty director </strong><a href="https://www.instagram.com/shannonlawlor/?hl=en" target="_blank"><strong>Shannon Lawlor</strong></a>. "No.3 Plus has noticeably reduced my breakage and made my hair feel stronger, look healthier and become more manageable. And all in just three minutes? A feat."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaecd4a-cbc7-11f1-848b-9b8071c12e5a">            <a href="https://www.lookfantastic.com/p/olaplex-no.3-plus-complete-repair-treatment-100ml/17649955/" data-model-name="No.3 Plus Complete Repair Treatment" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/i3RTKX2ncuG72xjBMTVCs.jpg" alt="Olaplex No.3 Plus Complete Repair Treatment 100ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Olaplex </div>                                        <div class="featured__title">No.3 Plus Complete Repair Treatment</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-shampoo"><span>Best Shampoo</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="LWfjKiqEmvui9p88pGj7ge" name="Editor Template_Story Art (4)" alt="Grace Lindsay testing the Color Wow Money Laundering Shampoo" src="https://cdn.mos.cms.futurecdn.net/LWfjKiqEmvui9p88pGj7ge-1920-80.png" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>We tested numerous shampoos this year, but our judges wholeheartedly agree: this is one of the very best we've tried for glossy lengths. </p><p>"This shampoo has a refreshing scent and leaves my hair glossy and healthy-looking," says <strong>Who What Wear UK video editor </strong><a href="https://www.instagram.com/natashawilsonvideo/?hl=en" target="_blank"><strong>Natasha Wilson</strong></a>. "It lathers really well, and a little goes a long way. It also helps tame my friziness, leaving my hair looking smoother and more manageable," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed132-cbc7-11f1-af14-8786037058ca">            <a href="https://www.lookfantastic.com/p/color-wow-money-laundering-hydrating-shampoo-250ml/17753170/" data-model-name="Money Laundering Hydrating Shampoo" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/s9XTvun2Vra4wfrUzM2eSe.jpg" alt="Color Wow , Money Laundering Hydrating Shampoo" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Color Wow </div>                                        <div class="featured__title">Money Laundering Hydrating Shampoo</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-hair-innovation"><span>Best Hair Innovation</span></h3><p>Our judges were amazed at the difference it made to their hair when they added the Hello Klean Shower Head 2.0 to their hair-wash routine. </p><p>"This has instantly upgraded my in-shower experience," says <strong>Who What Wear UK fashion writer </strong><a href="https://www.instagram.com/avahgilchrist/?hl=en" target="_blank"><strong>Ava Gilchrist</strong></a>. "The pressure is firm but gentle, and I know that with each wash, the filter is doing its job in removing any harsh qualities that can damage my hair," she says. "Not only does it look incredibly luxe in my bathroom, but it's made my hair feel softer and look smoother. I've had so many compliments on my locks since switching to it."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaecff2-cbc7-11f1-9713-5320d799a370">            <a href="https://www.cultbeauty.co.uk/p/hello-klean-shower-head-filter-beige/15464518/" data-model-name="Shower Head 2.0" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/txX7hwJpuM3qRyrCYsd3K7.jpg" alt="Hello Klean , Shower Head 2.0" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hello Klean </div>                                        <div class="featured__title">Shower Head 2.0</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-hairbrush"><span>Best Hairbrush</span></h3><p>Overachieving in both form and function, La Bonne Brosse won over our judges with its luxuriously crafted, gorgeously designed brushes that elevate any dressing table. </p><p>"La Bonne Brosse is like the Rolls-Royce of hairbrushes," says <strong>Who What Wear UK editor-in-chief, </strong><a href="https://www.instagram.com/jane_mcfarland/?hl=en" target="_blank"><strong>Jane McFarland</strong></a>. "Not only does it look incredibly chic (the range of colours is utterly divine), but the boar bristles feel gentle for more sensitive scalps, and I've been able to go longer between hair washes—possibly due to better oil distribution."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed2e0-cbc7-11f1-8f6c-0d0ca68775a0">            <a href="https://www.harrods.com/en-gb/p/la-bonne-brosse-n01-the-universal-shine-and-care-hairbrush-000000000007884161" data-model-name="N.01 The Universal Shine and Care Hairbrush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QXmrMcPESAEvwouZDguvBA.jpg" alt="la bonne brosse, La Bonne Brosse N.01 the Universal Shine and Care Hairbrush" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>La Bonne Brosse </div>                                        <div class="featured__title">N.01 The Universal Shine and Care Hairbrush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-dry-shampoo"><span>Best Dry Shampoo</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="TAyTSwA476aa3keMTNdU8b" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _1110" alt="Eleanor Vousden with the Living Proof dry shampoo" src="https://cdn.mos.cms.futurecdn.net/TAyTSwA476aa3keMTNdU8b-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>New dry shampoos may come and go, but Living Proof is, well—living proof that sometimes you just can't beat a classic. </p><p>"There are few dry shampoos that rival this cult product," says <strong>Who What Wear UK beauty editor </strong><a href="https://www.instagram.com/eleanorvousden/?hl=en" target="_blank"><strong>Eleanor Vousden</strong></a>. "It really does help make hair look and feel cleaner, and the scent also makes my hair smell refreshed. It gives a nice volume boost to the root and doesn't make your hair feel like it's too full of product, so it's helpful to tide you over for a day or two between washes. As dry shampoos go, this remains one of the best out there," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed0c4-cbc7-11f1-926c-ff6d4f1a3fe6">            <a href="https://www.boots.com/living-proof-perfect-hair-day-advanced-clean-dry-shampoo-198ml-10384852" data-model-name="Perfect Hair Day Advanced Clean Dry Shampoo" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/STuDiQgG2r9fZCvUK3uBSQ.jpg" alt="Living Proof, Living Proof Perfect Hair Day Advanced Clean Dry Shampoo 198ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Living Proof</div>                                        <div class="featured__title">Perfect Hair Day Advanced Clean Dry Shampoo</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-wet-hair-styler"><span>Best Wet-Hair Styler</span></h3><p>Only the very best hair tools truly earn their place in our judges' haircare routines, and the Shark Silkipro Hair Straightener + Dryer outperformed on all hair types.</p><p>"This is game-changing," says <a href="https://www.instagram.com/alishadobson/?hl=en" target="_blank"><strong>Alisha Dobson, </strong></a><strong>managing director at Bleach London</strong>. "The direction of airflow and the heat plate make the control and the finish incredible. This really suits all hair types but is an easy sell for curly girls. A lot of tools aren't able to achieve the tension needed for fully styled curly hair from Type 3, but this one really fills that space. I have already had a client buy it after me yapping about it," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaecdc2-cbc7-11f1-b5bc-831e5add5b96">            <a href="https://www.sharkninja.co.uk/shark-silkipro-straight-hair-straightener-dryer-in-one-tool-with-heat-resistant-storage-case-rose-petal-ht401ukpk/HT401UKPK.html?dwvar_HT401UKPK_color=722C3C" data-model-name="Silkipro Hair Straightener + Dryer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QdJx4J7SdzvoG45Dk47MED.jpg" alt="Shark, Shark Silkipro Hair Straightener &amp; Dryer With Storage Case - Plum Satin" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Shark</div>                                        <div class="featured__title">Silkipro Hair Straightener + Dryer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-product-for-braids"><span>Best Product for Braids</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="AL2cdvV5josGUiRdZ5xMPe" name="Editor Template_Story Art (5)" alt="Brittany Davy testing the Cecred Scalp Refreshing Spray" src="https://cdn.mos.cms.futurecdn.net/AL2cdvV5josGUiRdZ5xMPe-1920-80.png" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>Cécred's innovative Scalp Refreshing Spray has become a mainstay in several of our judges' haircare routines to keep their scalp feeling comfortable and refreshed. </p><p>"Whenever I go to the gym, I use Cécred Scalp Refreshing Spray to refresh my scalp and protective hairstyle between washes," says <strong>Who What Wear UK senior fashion and beauty branded content editor </strong><a href="https://www.instagram.com/feliciapennant/?hl=en" target="_blank"><strong>Felicia Pennant</strong></a>. "It smells spicy—almost minty—and tingles for a little while after application, but I like to think that means it's working. The bottle has great shelf appeal, and the elongated nozzle is a game-changer because you have more control over where you spray the product, and I'm aiming for my partings," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaecf16-cbc7-11f1-845a-2b10e2b475a9">            <a href="https://www.spacenk.com/uk/scalp-refreshing-spray-UK200066913.html" data-model-name="Scalp Refreshing Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/rFHAWi7oz9UPfgcbagfx9M.jpg" alt="Cécred, Cécred Scalp Refreshing Spray 169ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Scalp Refreshing Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-straightener"><span>Best Straightener</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="855k68jCSBwr5Y9Cvqik4b" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _268" alt="Alisha Dobson using the GHD Sculpt hair straighteners" src="https://cdn.mos.cms.futurecdn.net/855k68jCSBwr5Y9Cvqik4b-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>GHD has dominated the hair-straightener game for decades, yet it still builds upon its technology to bring us the most effective hair tools around. </p><p>Its newest launch, the Sculpt Interactive Hair Straightener, adapts in real time to your hair to deliver the right amount of heat for you, resulting in less damage and perfectly styled hair. "The idea behind this product is genius. As a hair straightening iron, it works well and is lightweight, too," says <strong>Alisha</strong>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaece30-cbc7-11f1-b7c7-7779e7484f87">            <a href="https://www.ghdhair.com/hair-straighteners/ghd-sculpt-hair-styler-black-p-777" data-model-name="Sculpt Interactive Hair Straightener" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/XxhUwW7kt3XDp4ioDhBfhE.jpg" alt="Good Hair Day, New Ghd Sculpt Interactive Hair Straightener (26mm Plate) Black" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>GHD</div>                                        <div class="featured__title">Sculpt Interactive Hair Straightener</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-serum"><span>Best Serum</span></h3><p>Any hair product that promises to maintain the lifespan of a blowdry or style has our attention, and Tresemmé's Thermo Sculpt Memory Hair Serum delivered on its promise amongst our judges. </p><p>"I like that this product is best applied to wet hair. This made it a seamless step in my hair-drying routine," says <strong>Natalie</strong>. "It felt nourishing and hydrating, like it protected my frizzy hair even when using high heat to dry, as well as a hair straightener," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed272-cbc7-11f1-9d43-83844b9eb6de">            <a href="https://www.boots.com/tresemme-thermo-sculpt-memory-hair-serum-100ml-10381866" data-model-name="Thermo Sculpt Memory Hair Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/kgY3Dsi9gUwoVKhhNY9R86.jpg" alt="Tresemme, Tresemmé Thermo Sculpt Memory Hair Serum 100ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tresemmé </div>                                        <div class="featured__title">Thermo Sculpt Memory Hair Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-conditioner"><span>Best Conditioner</span></h3><p>A conditioner can make or break your hair wash, and our judges tested several formulas. </p><p>But no other impressed us more than Maria Nila Head &amp; Hair Heal Conditioner, which left our hair soft and silky from root to tip. "It felt amazing in my hair straight away, and it smells really nice. Once dry, my hair remained soft and looked so glossy and healthy," says <strong>Who What Wear UK ecom analyst </strong><a href="https://www.instagram.com/sophie__cookson/?hl=en" target="_blank"><strong>Sophie Cookson</strong></a>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaecea8-cbc7-11f1-95ba-d9c58184c0e1">            <a href="https://www.sephora.co.uk/p/maria-nila-head-hair-heal-conditioner" data-model-name="Head &amp; Hair Heal Conditioner" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KyWGnMTD2kxFzzC7M8BpfJ.jpg" alt="Maria Nila, Maria Nila Head &amp; Hair Heal Conditioner 300ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maria Nila</div>                                        <div class="featured__title">Head &amp; Hair Heal Conditioner</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-hair-oil"><span>Best Hair Oil</span></h3><p>Aside from looking beautiful on our dressing table, there's a lot our judges loved about this nourishing hair oil. </p><p>It adds just the right amount of hydration without feeling heavy, shields from heat and smells absolutely heavenly. "I love this product. Everything it does is fantastic," says<strong> Alisha</strong>. "The smell is wonderful; it lasts but is light in the hair. It's beautiful on curls, too, adding hydration, shine and definition."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaecf84-cbc7-11f1-9ea7-f14f14dd0c78">            <a href="https://www.eilodi.com/hair-oil" data-model-name="Nourishing Hair Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/8vUUAJeMWAZgkE2R2VDc3T.jpg" alt="eilodi," /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Eilōdi</div>                                        <div class="featured__title">Nourishing Hair Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h4 class="article-body__section" id="section-best-styling-product"><span>Best Styling Product</span></h4><p>With hundreds of hair-styling creams to choose from, our judges appreciated this multi-tasking product, which truly does it all.</p><p>"Ever since this product launched, I have refused to be without it," says <strong>Shannon</strong>. "It is the single most impressive multi-tasker around—whether I want a slicked-back look, air-dried coolness, glossy curls or lived-in texture, this cream does it all," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed3b2-cbc7-11f1-bc64-35f10389ca49">            <a href="https://www.hershesons.com/products/almost-everything-cream" data-model-name="Almost Everything Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/o8cySkoK6diHb4HxY699bJ.jpg" alt="Hershesons, Almost Everything Cream the Best Styling Cream" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hershesons</div>                                        <div class="featured__title">Almost Everything Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-hair-growth-product"><span>Best Hair-Growth Product</span></h3><p>Our judges are sceptical of "miracle" hair-growth products; however, Rhute's Density + Repair Hair Growth Scalp Serum provided visible results for our panel of experts, noting hair growth and a calmer, healthier scalp. </p><p>"This excelled at keeping my scalp feeling and looking healthy, whilst also encouraging new hair growth," says <strong>Who What Wear UK beauty contributor </strong><a href="https://www.instagram.com/perditanouril/?hl=en" target="_blank"><strong>Perdita Nouril</strong></a>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed060-cbc7-11f1-bef5-c11f958ef173">            <a href="https://rhutehair.com/products/serum" data-model-name="Density + Repair Scalp Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/4GQXxrZ5pVb6EXfmxxt6hL.jpg" alt="rhute, Density + Repair" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>rhute</div>                                        <div class="featured__title">Density + Repair Scalp Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-scalp-product"><span>Best Scalp Product</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="V7GFUB3zptXm7Kycg9MmBa" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _310" alt="Alisha Dobson using the K18 Future IQ Hair Serum" src="https://cdn.mos.cms.futurecdn.net/V7GFUB3zptXm7Kycg9MmBa-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>K18's FutureIQ Biomimetic Hair Longevity Serum is one of the most impressive and innovative scalp products we've seen, helping to address hair greying, shedding and thinning. </p><p>"I wish I’d taken before-and-after photos, because the hair regrowth around my temples I’ve had since using this has been insane. Even my hairdresser couldn’t believe it," says <strong>Perdita</strong>. "I love how easy it is to use, and that the formula doesn’t weigh my hair down or interfere with styling."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed344-cbc7-11f1-b693-bbf9c62db676">            <a href="https://www.spacenk.com/uk/futureiq-biomimetic-hair-longevity-serum-UK200066110.html" data-model-name="FutureIQ Biomimetic Hair Longevity Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/JFGr5NShoxLiWbgJZDuu5C.jpg" alt="K18 HAIR, K18 Hair Futureiq™ Biomimetic Hair Longevity Serum" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>K18</div>                                        <div class="featured__title">FutureIQ Biomimetic Hair Longevity Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-curly-hair-product"><span>Best Curly-Hair Product</span></h3><p>When our judges uncover a great curl product, they stay loyal to it. And Curl Jar Curl Activator does everything it promises, from defining curls and adding root lift to providing hold and shine. </p><p>This is a hard-working curl cream that deserves a spot in your routine. "This is a fantastic product. It really does what they set it out to do," says <strong>Alisha</strong>. "I am an avid daily restyler, and with this, I find the curl shape lasts with little to no frizz. I tried it on multiple curl types and enjoyed similar results," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed204-cbc7-11f1-a7f4-e96cdc7faf71">            <a href="https://www.amazon.co.uk/Curl-Jar-Activator-Style-Powered/dp/B0CN1GV7BW/ref=asc_df_B0CN1GV7BW" data-model-name="Curl Activator" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/gLXHv8sVzNptMK7JeCsuH4.jpg" alt="Curl Jar Curl Activator Cream Gel for Curly Hair" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Curl Jar</div>                                        <div class="featured__title">Curl Activator</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-hair-supplement"><span>Best Hair Supplement</span></h3><p>Looking after our hair from the inside out has never tasted better. </p><p>The Wellthy by Boots Hair Grow Chewable Hair Formula Gummies contain horsetail and bamboo extracts, biotin, zinc and selenium, which work in tandem to support stronger and healthier hair growth from the root. This is one hair supplement that we really looked forward to taking, thanks to its delicious raspberry flavour.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed1a0-cbc7-11f1-9466-b960dd83f942">            <a href="https://www.boots.com/wellthy-by-boots-hair-grow-chewable-hair-formula-gummies-60s-10380941" data-model-name="Hair Grow Chewable Hair Formula Gummies" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QyQBMi9pfEGzVvQgdzaJni.jpg" alt="Boots, Wellthy by Boots Hair Grow Chewable Hair Formula Gummies 60s" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Wellthy by Boots</div>                                        <div class="featured__title">Hair Grow Chewable Hair Formula Gummies</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-eyelash-serum"><span>Best Eyelash Serum</span></h3><p>Our judging panel have tested numerous eyelash serums in the pursuit of longer lashes, but UKLash's Eyelash Serum came out on top with its efficacious formula that grows your lashes to their full potential, leaving them looking stronger, longer and fuller. </p><p>"I think this is the best-performing and best value-for-money eyelash serum on the market, and I've tried them all," says <strong>Shannon</strong>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed420-cbc7-11f1-9d0d-f3fb09d5d3db">            <a href="https://www.boots.com/uklash-eyelash-serum-3ml-10325480" data-model-name="Eyelash Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/UKhoatNn635ZXkLofLWiWM.jpg" alt="UKLash, Uklash Eyelash Serum - 3ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>UKLash</div>                                        <div class="featured__title">Eyelash Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-hair-colour-product"><span>Best Hair-Colour Product</span></h3><p>Whether you want to add a healthy gloss to your hair or dip your toe into a new hair colour, Glaze Supergloss treatments are a great way to revive your hair colour without the need to visit the salon. </p><p>"I really like these hair glosses," says <strong>Eleanor</strong>. "They're a great way to experiment with a new hair colour, or just add a healthy shine. I have frizzy and dull hair, and these definitely help make it a little shinier. They leave my hair feeling soft and manageable, too."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed48e-cbc7-11f1-8850-b91e0cf7b162">            <a href="https://www.boots.com/glaze-super-gloss-semi-permanent-conditioning-gloss-seek-espresso-190ml-10350461" data-model-name="Supergloss" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/E73SyhwrzNHkZsqPALwZ8P.jpg" alt="Glaze, Glaze Supergloss Color Conditioning Hair Gloss Sleek Espresso for Instant Shine 190ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Glaze</div>                                        <div class="featured__title">Supergloss</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-hair-enhancements"><span>Best Hair Enhancements</span></h3><p>The world of hair enhancements and extensions can be tricky to navigate, but our panel of judges rated Remi Cachet's Elegance Injection Tape Hair. And with a whole range of lengths and colours, it's easy to find a perfect match. </p><p>"These are great extensions, from the hair quality down to the density," says <strong>Alisha</strong>. "The tapes are lightweight and flexible, and are a fantastic price."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed4fc-cbc7-11f1-be64-657b1565ee22">            <a href="https://www.additionallengths.co.uk/collections/injection-tape" data-model-name="Elegance Injection Tape Hair" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/HAZQsSuYPZ5LWpQvparVCe.jpg" alt="Remi cachet hair extensions" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Remi Cachet</div>                                        <div class="featured__title">Elegance Injection Tape Hair</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-professional-scalp-treatment"><span>Best Professional Scalp Treatment</span></h3><p>As we pay more attention to our scalp care, it feels apt to recognise the innovations within the treatment space that are helping us achieve a calmer, healthier scalp, and the <a href="https://hydrafacial.co.uk/pages/hydrascalp-with-keravive" target="_blank">HydraScalp with Keravive Peptide Complex</a> treatment does just that. </p><p>"The technology used is very interesting and innovative, and a particularly satisfying part of the experience was being able to see the debris that had been removed from the scalp at the end of the treatment," says<strong> </strong><a href="https://www.instagram.com/natashawilsonvideo/?hl=en" target="_blank"><strong>Natasha</strong></a>. "The treatment was much more relaxing than I initially anticipated; my scalp felt much more hydrated, and my hair felt fresh immediately after the treatment."</p><h3 class="article-body__section" id="section-best-professional-hair-service"><span>Best Professional Hair Service</span></h3><p>Last but certainly not least is the professional hair service that blew our editors away. Using the power of cryotherapy, <a href="https://hairtoxx.co.uk/" target="_blank">Hair.TOXX Cryotherapy</a> bestows a glossy shine upon your hair whilst boosting its strength. </p><p>"This treatment impressed me," says <strong>Who What Wear UK deputy beauty editor </strong><a href="https://www.instagram.com/gracelindsay__/?hl=en" target="_blank"><strong>Grace Lindsay</strong></a>. "The whole salon experience is so informative, and is also quick and easy for a professional treatment. I like that it minimises frizz whilst still keeping your natural hair pattern, unlike treatments like the Brazilian blow-dry. I definitely noticed a difference in the way my hair both looked and felt, and I also like that you get to take products home to help prolong the results," she says.</p>
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                                                            <title><![CDATA[ "Suede Eyes" Just Might Be Winter 2026's Coolest Makeup Trend—7 Products to Get the Look at Home ]]></title>
                                                                                                <dc:content><![CDATA[ <p>With the temperature finally starting to drop here in the UK, the hunt for the chicest <a href="https://www.whowhatwear.com/beauty/makeup/autumn-makeup-trends-2026">autumn/winter makeup trends</a> is officially underway. My first port of call? The runways, of course, and after a quick browse of the beauty lookbooks at my favourite luxury designers, I already think I’ve found the low-effort hack that will make looking elegant and put-together easy this season. Enter the suede <a href="https://www.whowhatwear.com/beauty/makeup/autumn-eyeshadow-trends-2026">eyeshadow trend</a>. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="ozarpVEFE5GGzMvPqaBYvM" name="suede-eyes-trend" alt="The suede eyes trend on the Akris, Burc Akyol and Luisa Spagnoli A/W 2026 runways." src="https://cdn.mos.cms.futurecdn.net/ozarpVEFE5GGzMvPqaBYvM-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><em>Suede eyes on the Akris, Burc Akyol and Luisa Spagnoli A/W 26 runways.</em> </span><span class="credit" itemprop="copyrightHolder">(Image credit: Akris, Burc Akyol, Luisa Spagnoli A/W 2026 - Launchmetrics Spotlight)</span></figcaption></figure><p>We already saw the resurgence of the dramatic <a href="https://www.whowhatwear.com/beauty/makeup/best-eyeshadows-for-dark-skin">eyeshadow</a> looks reminiscent of 2016 pop up earlier this year, but for this season, it’s all about a slightly softer, more diffused take on the look using nude hues that flatter your skin tone. Think of it as 2026’s elegant answer to the bolder smoky-eye aesthetic that dominated the late 2010s, except way less complicated and high-effort. But the best part? This one-shadow look is incredibly easy to recreate. Simply buff out a single, <a href="https://www.whowhatwear.com/beauty/makeup/best-satin-finish-makeup-products">satin-finish</a> colour over your eyelid, and you’ll be left with effortless but oh-so sultry eye makeup that looks intentional and put-together. <br /><br />Still not sure where to start? Keep scrolling; below, I’ve rounded up the seven best eyeshadows to get the suede eye look at home, to suit every budget and skin tone.</p><h3 class="article-body__section" id="section-what-are-suede-eyes"><span>What Are "Suede Eyes"?</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="QVHCsxE9svXNrBqBJRQxjM" name="suede-eyes-trend" alt="Uche Natori, Lily James, Mia Goth and Adria Arjona wearing the suede eyes trend." src="https://cdn.mos.cms.futurecdn.net/QVHCsxE9svXNrBqBJRQxjM-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><em>Uche Natori, Lily James, Mia Goth and Adria Arjona wearing suede eyes. </em> </span><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/ninapark/p/DeoAnx3m-fE/?img_index=5">@ninapark</a>, <a href="https://www.instagram.com/p/DKkJM_yNZrr/?img_index=1">@uchjn</a>, <a href="https://www.instagram.com/emilychengmakeup/p/DcwixHuEpco/?img_index=4">@emilychengmakeup</a>,<a href="https://www.instagram.com/p/DOitr5XEa5r/?img_index=1"> @ninapark</a>)</span></figcaption></figure><p>A much softer take on the classic smokey eye, suede eyes focus on a one-colour <a href="https://www.whowhatwear.com/beauty/makeup/cashmere-makeup-trend">cashmere</a>-matte eyeshadow diffused over the eyelid. Using colours typically associated with the velvety namesake fabric (think brown, tan and beige), this eye trend is the perfect balance between matte and dewy, focusing on a blurred, soft-focus finish as opposed to a more precise look. This makes it the perfect trend for those who want a low-effort, high-impact look this autumn and winter. Not to mention there’s something about the nude hues and satin finish that feels particularly well-suited for the cold-weather seasons.</p><h2 class="article-body__section" id="section-the-best-suede-eyeshadows"><span>The Best Suede Eyeshadows</span></h2><ul><li><strong>Best Overall Suede Eyeshadow: </strong><a href="https://www.cultbeauty.co.uk/p/saie-supersuede-baked-eyeshadow-various-shades/17816865/">Saie Supersuede Baked Eyeshadow, £21</a></li><li><strong>Best Powder Suede Eyeshadow: </strong><a href="https://www.maccosmetics.co.uk/products/small-eye-shadow">MAC Cosmetics Eyeshadow, £21</a></li><li><strong>Best Cream Suede Eyeshadow: </strong><a href="https://www.sephora.co.uk/p/marc-jacobs-beauty-born-star-cream-to-powder-eyeshadow">Marc Jacobs Born Star Eyeshadow, £24</a></li><li><strong>Best Liquid Suede Eyeshadow: </strong><a href="https://www.lookfantastic.com/p/armani-giorgio-armani-eye-tint-3.9ml-various-shades/14228346/?">Armani Eye Tint, £33</a></li><li><strong>Best Suede Eyeshadow for Dark Skin: </strong> <a href="https://www.jonesroadbeauty.com/products/the-best-eyeshadow?variant=39714200649878">Jones Road The Best Eyeshadow in Dark Brown, £26</a></li><li><strong>Best Suede Eyeshadow for Tan Skin: </strong><a href="https://www.meritbeauty.com/en-uk/products/solo-shadow-ukeu?">MERIT Solo Shadow in Midcentury, £23</a></li><li><strong>Best Suede Eyeshadow for Pale Skin: </strong><a href="https://www.vievebeauty.com/products/eye-wand-sand">Vieve Eye Wand in Sand, £26</a></li></ul><h2 id="1-saie-supersuede-baked-eyeshadow">1. Saie Supersuede Baked Eyeshadow</h2>        <div class="featured_product_block featured_block_standard" data-id="0a97e9b0-cbd7-11f1-8a43-61265791984b">            <a href="https://www.cultbeauty.co.uk/p/saie-supersuede-baked-eyeshadow-various-shades/17816865/?" data-model-name="Supersuede Baked Eyeshadow in Dolce" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xJbSFNQSWLyh55Vu6b8Xz7.png" alt="Saie , Supersuede™ Baked Eyeshadow in 'Dolce'" /><span class='featured__label standard__label'>Best Overall Suede Eyeshadow</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Saie </div>                                        <div class="featured__title">Supersuede Baked Eyeshadow in Dolce</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>"Suede" shades in the range: </strong>Tiramisu, Dolce, Amaretto, Biscotti, Cannoli, Panna Cotta</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Feels weightless and comfortable on the eyelids </li><li class='list-item list-item-pros'>Product doesn't need a primer before use</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Product kickback can get messy</li></ul></div></div>            </div>        </div><p>I sometimes find that traditional powder eyeshadows can make my face look too flat; whilst creams and liquids often add too much unwanted shine, I was very happy to have discovered Saie’s Supersuede Baked Eyeshadow a few months ago. It's a suede-finish formula that sits in between being dewy and matte, and comes in a range of beautifully natural-nude shades that add a wash of colour on the eyelids without feeling too dry or heavy. </p><p>It has a medium pigment, meaning it will give you the flush of colour but is incredibly hard to overdo and look too harsh (which is great if you have a heavy makeup hand like me). I also love that it can go straight onto my eyelids without any need for a primer, making it extremely low-effort.</p><h2 id="2-mac-cosmetics-eyeshadow">2. MAC Cosmetics Eyeshadow</h2>        <div class="featured_product_block featured_block_standard" data-id="0a97eaaa-cbd7-11f1-a2bf-dd3fc2850c05">            <a href="https://www.maccosmetics.co.uk/products/small-eye-shadow" data-model-name="Eyeshadow in Cork" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/5mKnRo56NuNmkp59eoUtAm.png" alt="MAC Cosmetics, Eyeshadow in Cork" /><span class='featured__label standard__label'>Best Powder Suede Eyeshadow</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MAC Cosmetics</div>                                        <div class="featured__title">Eyeshadow in Cork</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>"Suede" shades in the range: </strong>Brown Script, Brulé, Nylon, Omega, Charcoal Brown, Wedge, Cork, Saddle, Embark, Espresso, Brun, Swiss Chocolate, Finjan, Cozy Grey, Coquette, Carbon</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Wide range of "suede" shades to choose from</li><li class='list-item list-item-pros'>Highly pigmented formula</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Those with dry eyelids might require more skin prep</li></ul></div></div>            </div>        </div><p>I don’t think I’ve ever seen as many eyeshadow shades as I have in MAC’s single-colour powder range. I was initially worried the formula wouldn’t sit right on my lids because of how dry my skin can be, but with the right amount of skin prep, it glides on seamlessly and settles into a beautiful lived-in look that looks extremely polished but never overdone. </p><p>I also have to give it credit for just how easy the shades are to blend out, which makes them ideal for those who are just starting their eyeshadow journey. Not to mention that they’re the ideal shape and size to take on the go with you, whether it be on holiday or on a night out. </p><h2 id="3-marc-jacobs-born-star-eyeshadow">3. Marc Jacobs Born Star Eyeshadow</h2>        <div class="featured_product_block featured_block_standard" data-id="0a97ebae-cbd7-11f1-a8c5-15c2f1928e15">            <a href="https://www.sephora.co.uk/p/marc-jacobs-beauty-born-star-cream-to-powder-eyeshadow?" data-model-name="Born Star Eyeshadow in 100 On Brand" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ssXMDTbb3wHq8nxYgBzPiN.png" alt="Marc Jacobs, Born Star Eyeshadow in 100 On Brand" /><span class='featured__label standard__label'>Best Cream Suede Eyeshadow</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Marc Jacobs</div>                                        <div class="featured__title">Born Star Eyeshadow in 100 On Brand</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>"Suede" shades in the range: </strong>100 On Brand, 110 Act Natural, 120 Delete That, 130 Hater</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Formula is creamy and easy to blend</li><li class='list-item list-item-pros'>Cute packaging </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Packaging can feel awkward and less space-efficient in your cosmetic bag  </li></ul></div></div>            </div>        </div><p>When my eyelids feel too dry for traditional powders due to my eczema, I turn to a creamier formula that will still give me that satin-sheen finish without causing flaking or irritation. <a href="https://www.whowhatwear.com/beauty/makeup/best-marc-jacobs-beauty-products">Marc Jacobs Beauty’s</a> Born Star eyeshadow is a cream-to-powder formula that’s easy to blend, delivering a high colour payoff in just one swipe. </p><p>Not only is the packaging extremely cute, but this formula has become my everyday go-to for a low-effort, high-impact look when I want to look put-together. The shade 130 Hater, a matte chocolate brown, is my personal favourite, but there are also three other “suede” colours I have my eye on, including 100 On Brand, the medium-brown hue above. </p><h2 id="4-armani-eye-tint">4. Armani Eye Tint</h2>        <div class="featured_product_block featured_block_standard" data-id="0a97ee10-cbd7-11f1-a345-e586377ab35c">            <a href="https://www.lookfantastic.com/p/armani-giorgio-armani-eye-tint-3.9ml-various-shades/14228346/?" data-model-name="Eye Tint in Beige" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/tCipLv9EVDLfixP3eUEZE.png" alt="Armani , Eye Tint in Beige" /><span class='featured__label standard__label'>Best Liquid Suede Eyeshadow</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Armani </div>                                        <div class="featured__title">Eye Tint in Beige</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>"Suede" shades in the range: </strong>Wood, Cedar, Sandalwood, Cashew, Beige, Mauve</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Long-lasting and crease-proof formula </li><li class='list-item list-item-pros'>Easy to blend</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Product dries down fast so there's less time to blend it out</li></ul></div></div>            </div>        </div><p>If you’re a lover of liquid eyeshadow, look no further than Armani’s eye tint. I haven’t had this in my makeup bag for very long; however, it's already become a firm favourite in my "suede eyes" collection. It's a highly pigmented but easily blendable formula that settles into a second-skin-like satin finish. </p><p>The shade Wood is a deep neutral brown that’s perfect for my dark skin tone; however, there are plenty of other hues to suit a wide range of complexions (like the beige hue shown above). Just be aware that a little goes a very long way and the product dries down rather quickly, so blend it out immediately to avoid an uneven wash of colour.</p><h2 id="5-jones-road-beauty-the-best-eyeshadow">5. Jones Road Beauty The Best Eyeshadow </h2>        <div class="featured_product_block featured_block_standard" data-id="0a97ef00-cbd7-11f1-8c64-c53721744d05">            <a href="https://www.jonesroadbeauty.com/products/the-best-eyeshadow?variant=39714200649878" data-model-name="The Best Eyeshadow in Dark Brown" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TTN7jdjZxjTf77q77WGEzR.png" alt="Jones Road Beauty, The Best Eyeshadow in Dark Brown" /><span class='featured__label standard__label'>Best Suede Eyeshadow for Dark Skin </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Jones Road Beauty</div>                                        <div class="featured__title">The Best Eyeshadow in Dark Brown</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>"Suede" shades in the range: </strong>Dark Brown, BCITW, Smokey Brown, Smokey Grey, Ash, Peachy Nude, Cream, Chic</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Formula provides a velvet finish that won't feel too dry on mature- or eczema-prone skin</li><li class='list-item list-item-pros'>Highly pigmented formula</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Product kickback can get messy</li></ul></div></div>            </div>        </div><p>When I want a slightly more sultry suede look, I tend to opt for a deep, almost-black-brown that will contrast nicely against my skin tone. And my personal favourite is Jones Road’s Beauty The Best Eyeshadow in Dark Brown, which gives me a softer version of the smokey-eye look we all know and love. </p><p>It has a soft, velvety finish but doesn't feel dry on the eyelids at all, making it ideal for those of us with eczema-prone, dry or mature skin. Plus, if you think Dark Brown will look just a tad too harsh on you, there are six lighter neutral shades to suit those with a paler complexion.</p><h2 id="6-merit-beauty-solo-shadow">6. MERIT Beauty Solo Shadow</h2>        <div class="featured_product_block featured_block_standard" data-id="0a97f018-cbd7-11f1-b84c-cdbd3545fea6">            <a href="https://www.meritbeauty.com/en-uk/products/solo-shadow-ukeu?variant=45748750909626" data-model-name="Solo Shadow in Midcentury" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Z2yXm5MbsYszVeJ7gH4F3h.png" alt="MERIT Beauty, Solo Shadow in Midcentury" /><span class='featured__label standard__label'>Best Suede Eyeshadow for Tan Skin </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MERIT Beauty</div>                                        <div class="featured__title">Solo Shadow in Midcentury</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>"Suede" shades in the range:</strong> Midcentury, Studio, Nelson, Brun, Vachetta</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Pigment can be built-up or sheered-out to your liking</li><li class='list-item list-item-pros'>Formula is creamy and easy to blend</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Might be too dewy for oily or acne-prone skin</li></ul></div></div>            </div>        </div><p>Perfect for on-the-go use, Merit Beauty’s Solo Shadow has quickly become a cult favourite amongst editors and makeup artists alike. This cream-to-powder formula blends into the eyelids seamlessly without creasing or settling into fine lines, and it also comes packed with sunflower seed oil, chamomile and calendula extract to nourish the skin. </p><p>There are five suede shades to choose from, but if you have a medium skin tone, you’ll love Midcentury, a warm brown that will add dimension to the lids without looking too harsh. My only note would be that if you have oily or acne-prone skin, I’d recommend using an eyeshadow primer underneath and setting powder on top to keep this in place, as it might bring out your natural oils and not last as long as it does on drier skin types. </p><h2 id="7-vieve-eye-wand">7. Vieve Eye Wand</h2>        <div class="featured_product_block featured_block_standard" data-id="0a97f126-cbd7-11f1-8e0a-1de305958c36">            <a href="https://www.vievebeauty.com/products/eye-wand-sand" data-model-name="Eye Wand" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LGqvSvVFQB8bfYh8NuBurU.png" alt="Vieve, Eye Wand in Sand" /><span class='featured__label standard__label'>Best Suede Eyeshadow for Pale Skin </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Vieve</div>                                        <div class="featured__title">Eye Wand in Sand</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>"Suede" shades in the range: </strong>Sand, Raven, Espresso, Coffee, Concrete, Mahogany, Hazelnut, Camel, Vanilla</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Highly pigmented formula</li><li class='list-item list-item-pros'>Multi-use formula that can be used as an eyeshadow, primer or eyeliner</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Product dries down fast so there's less time to blend it out</li></ul></div></div>            </div>        </div><p>If you have a paler complexion, opting for a light cream or beige tone is your best bet for a natural-looking suede eye look that doesn't look muddy or orange. And when looking for the perfect recommendation, Vieve’s Eye Wand in Sand was by far the most popular amongst my fellow editors. Described as a sandy-pink hue, this colour will add depth to the eyelids without looking too harsh or unnatural. </p><p>But don’t just take it from me; one reviewer says, "I bought Sand after seeing Jamie [Genevieve] use it in literally every single video since they came out. I bought this to make my eyes look done when I don't have the time to do a full makeup look, and it does not disappoint! The blend is so beautiful, and it doesn't budge all day!"</p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us?</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/suede-eyes-trend</link>
                                                                            <description>
                            <![CDATA[ Low effort, high impact. ]]>
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                                                                        <pubDate>Wed, 21 Oct 2026 06:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Brittany Davy ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/6ktL66hJz4xANXLfUp6fCj-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;As WWW UK’s junior writer, Brittany focuses on creating compelling fashion, shopping and beauty content for site, and works closely with the Managing Editor on recurring columns and franchises. She has a passion for all things fashion, beauty and lifestyle related, but is particularly fond of fragrance, with a personal collection to rival any beauty editor&#039;s!&lt;br&gt;&lt;br&gt;Prior to Who What Wear, Brittany worked as the Shopping Assistant at Reach Plc and across a number of publications, including OK!, Notebook, S Mag and The Mirror. In this role, she was responsible for creating on-site beauty and fashion content, compiling shopping grids and filming and editing weekly video content for the brand’s social media account. &lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[@ninapark showing the suede eyes trend on Mia Goth ]]></media:description>                                                            <media:text><![CDATA[@ninapark showing the suede eyes trend on Mia Goth ]]></media:text>
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                                <p>With the temperature finally starting to drop here in the UK, the hunt for the chicest <a href="https://www.whowhatwear.com/beauty/makeup/autumn-makeup-trends-2026">autumn/winter makeup trends</a> is officially underway. My first port of call? The runways, of course, and after a quick browse of the beauty lookbooks at my favourite luxury designers, I already think I’ve found the low-effort hack that will make looking elegant and put-together easy this season. Enter the suede <a href="https://www.whowhatwear.com/beauty/makeup/autumn-eyeshadow-trends-2026">eyeshadow trend</a>. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="ozarpVEFE5GGzMvPqaBYvM" name="suede-eyes-trend" alt="The suede eyes trend on the Akris, Burc Akyol and Luisa Spagnoli A/W 2026 runways." src="https://cdn.mos.cms.futurecdn.net/ozarpVEFE5GGzMvPqaBYvM-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><em>Suede eyes on the Akris, Burc Akyol and Luisa Spagnoli A/W 26 runways.</em> </span><span class="credit" itemprop="copyrightHolder">(Image credit: Akris, Burc Akyol, Luisa Spagnoli A/W 2026 - Launchmetrics Spotlight)</span></figcaption></figure><p>We already saw the resurgence of the dramatic <a href="https://www.whowhatwear.com/beauty/makeup/best-eyeshadows-for-dark-skin">eyeshadow</a> looks reminiscent of 2016 pop up earlier this year, but for this season, it’s all about a slightly softer, more diffused take on the look using nude hues that flatter your skin tone. Think of it as 2026’s elegant answer to the bolder smoky-eye aesthetic that dominated the late 2010s, except way less complicated and high-effort. But the best part? This one-shadow look is incredibly easy to recreate. Simply buff out a single, <a href="https://www.whowhatwear.com/beauty/makeup/best-satin-finish-makeup-products">satin-finish</a> colour over your eyelid, and you’ll be left with effortless but oh-so sultry eye makeup that looks intentional and put-together. <br /><br />Still not sure where to start? Keep scrolling; below, I’ve rounded up the seven best eyeshadows to get the suede eye look at home, to suit every budget and skin tone.</p><h3 class="article-body__section" id="section-what-are-suede-eyes"><span>What Are "Suede Eyes"?</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="QVHCsxE9svXNrBqBJRQxjM" name="suede-eyes-trend" alt="Uche Natori, Lily James, Mia Goth and Adria Arjona wearing the suede eyes trend." src="https://cdn.mos.cms.futurecdn.net/QVHCsxE9svXNrBqBJRQxjM-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><em>Uche Natori, Lily James, Mia Goth and Adria Arjona wearing suede eyes. </em> </span><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/ninapark/p/DeoAnx3m-fE/?img_index=5">@ninapark</a>, <a href="https://www.instagram.com/p/DKkJM_yNZrr/?img_index=1">@uchjn</a>, <a href="https://www.instagram.com/emilychengmakeup/p/DcwixHuEpco/?img_index=4">@emilychengmakeup</a>,<a href="https://www.instagram.com/p/DOitr5XEa5r/?img_index=1"> @ninapark</a>)</span></figcaption></figure><p>A much softer take on the classic smokey eye, suede eyes focus on a one-colour <a href="https://www.whowhatwear.com/beauty/makeup/cashmere-makeup-trend">cashmere</a>-matte eyeshadow diffused over the eyelid. Using colours typically associated with the velvety namesake fabric (think brown, tan and beige), this eye trend is the perfect balance between matte and dewy, focusing on a blurred, soft-focus finish as opposed to a more precise look. This makes it the perfect trend for those who want a low-effort, high-impact look this autumn and winter. Not to mention there’s something about the nude hues and satin finish that feels particularly well-suited for the cold-weather seasons.</p><h2 class="article-body__section" id="section-the-best-suede-eyeshadows"><span>The Best Suede Eyeshadows</span></h2><ul><li><strong>Best Overall Suede Eyeshadow: </strong><a href="https://www.cultbeauty.co.uk/p/saie-supersuede-baked-eyeshadow-various-shades/17816865/">Saie Supersuede Baked Eyeshadow, £21</a></li><li><strong>Best Powder Suede Eyeshadow: </strong><a href="https://www.maccosmetics.co.uk/products/small-eye-shadow">MAC Cosmetics Eyeshadow, £21</a></li><li><strong>Best Cream Suede Eyeshadow: </strong><a href="https://www.sephora.co.uk/p/marc-jacobs-beauty-born-star-cream-to-powder-eyeshadow">Marc Jacobs Born Star Eyeshadow, £24</a></li><li><strong>Best Liquid Suede Eyeshadow: </strong><a href="https://www.lookfantastic.com/p/armani-giorgio-armani-eye-tint-3.9ml-various-shades/14228346/?">Armani Eye Tint, £33</a></li><li><strong>Best Suede Eyeshadow for Dark Skin: </strong> <a href="https://www.jonesroadbeauty.com/products/the-best-eyeshadow?variant=39714200649878">Jones Road The Best Eyeshadow in Dark Brown, £26</a></li><li><strong>Best Suede Eyeshadow for Tan Skin: </strong><a href="https://www.meritbeauty.com/en-uk/products/solo-shadow-ukeu?">MERIT Solo Shadow in Midcentury, £23</a></li><li><strong>Best Suede Eyeshadow for Pale Skin: </strong><a href="https://www.vievebeauty.com/products/eye-wand-sand">Vieve Eye Wand in Sand, £26</a></li></ul><h2 id="1-saie-supersuede-baked-eyeshadow">1. Saie Supersuede Baked Eyeshadow</h2>        <div class="featured_product_block featured_block_standard" data-id="0a97e9b0-cbd7-11f1-8a43-61265791984b">            <a href="https://www.cultbeauty.co.uk/p/saie-supersuede-baked-eyeshadow-various-shades/17816865/?" data-model-name="Supersuede Baked Eyeshadow in Dolce" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xJbSFNQSWLyh55Vu6b8Xz7.png" alt="Saie , Supersuede™ Baked Eyeshadow in 'Dolce'" /><span class='featured__label standard__label'>Best Overall Suede Eyeshadow</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Saie </div>                                        <div class="featured__title">Supersuede Baked Eyeshadow in Dolce</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>"Suede" shades in the range: </strong>Tiramisu, Dolce, Amaretto, Biscotti, Cannoli, Panna Cotta</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Feels weightless and comfortable on the eyelids </li><li class='list-item list-item-pros'>Product doesn't need a primer before use</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Product kickback can get messy</li></ul></div></div>            </div>        </div><p>I sometimes find that traditional powder eyeshadows can make my face look too flat; whilst creams and liquids often add too much unwanted shine, I was very happy to have discovered Saie’s Supersuede Baked Eyeshadow a few months ago. It's a suede-finish formula that sits in between being dewy and matte, and comes in a range of beautifully natural-nude shades that add a wash of colour on the eyelids without feeling too dry or heavy. </p><p>It has a medium pigment, meaning it will give you the flush of colour but is incredibly hard to overdo and look too harsh (which is great if you have a heavy makeup hand like me). I also love that it can go straight onto my eyelids without any need for a primer, making it extremely low-effort.</p><h2 id="2-mac-cosmetics-eyeshadow">2. MAC Cosmetics Eyeshadow</h2>        <div class="featured_product_block featured_block_standard" data-id="0a97eaaa-cbd7-11f1-a2bf-dd3fc2850c05">            <a href="https://www.maccosmetics.co.uk/products/small-eye-shadow" data-model-name="Eyeshadow in Cork" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/5mKnRo56NuNmkp59eoUtAm.png" alt="MAC Cosmetics, Eyeshadow in Cork" /><span class='featured__label standard__label'>Best Powder Suede Eyeshadow</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MAC Cosmetics</div>                                        <div class="featured__title">Eyeshadow in Cork</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>"Suede" shades in the range: </strong>Brown Script, Brulé, Nylon, Omega, Charcoal Brown, Wedge, Cork, Saddle, Embark, Espresso, Brun, Swiss Chocolate, Finjan, Cozy Grey, Coquette, Carbon</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Wide range of "suede" shades to choose from</li><li class='list-item list-item-pros'>Highly pigmented formula</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Those with dry eyelids might require more skin prep</li></ul></div></div>            </div>        </div><p>I don’t think I’ve ever seen as many eyeshadow shades as I have in MAC’s single-colour powder range. I was initially worried the formula wouldn’t sit right on my lids because of how dry my skin can be, but with the right amount of skin prep, it glides on seamlessly and settles into a beautiful lived-in look that looks extremely polished but never overdone. </p><p>I also have to give it credit for just how easy the shades are to blend out, which makes them ideal for those who are just starting their eyeshadow journey. Not to mention that they’re the ideal shape and size to take on the go with you, whether it be on holiday or on a night out. </p><h2 id="3-marc-jacobs-born-star-eyeshadow">3. Marc Jacobs Born Star Eyeshadow</h2>        <div class="featured_product_block featured_block_standard" data-id="0a97ebae-cbd7-11f1-a8c5-15c2f1928e15">            <a href="https://www.sephora.co.uk/p/marc-jacobs-beauty-born-star-cream-to-powder-eyeshadow?" data-model-name="Born Star Eyeshadow in 100 On Brand" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ssXMDTbb3wHq8nxYgBzPiN.png" alt="Marc Jacobs, Born Star Eyeshadow in 100 On Brand" /><span class='featured__label standard__label'>Best Cream Suede Eyeshadow</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Marc Jacobs</div>                                        <div class="featured__title">Born Star Eyeshadow in 100 On Brand</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>"Suede" shades in the range: </strong>100 On Brand, 110 Act Natural, 120 Delete That, 130 Hater</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Formula is creamy and easy to blend</li><li class='list-item list-item-pros'>Cute packaging </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Packaging can feel awkward and less space-efficient in your cosmetic bag  </li></ul></div></div>            </div>        </div><p>When my eyelids feel too dry for traditional powders due to my eczema, I turn to a creamier formula that will still give me that satin-sheen finish without causing flaking or irritation. <a href="https://www.whowhatwear.com/beauty/makeup/best-marc-jacobs-beauty-products">Marc Jacobs Beauty’s</a> Born Star eyeshadow is a cream-to-powder formula that’s easy to blend, delivering a high colour payoff in just one swipe. </p><p>Not only is the packaging extremely cute, but this formula has become my everyday go-to for a low-effort, high-impact look when I want to look put-together. The shade 130 Hater, a matte chocolate brown, is my personal favourite, but there are also three other “suede” colours I have my eye on, including 100 On Brand, the medium-brown hue above. </p><h2 id="4-armani-eye-tint">4. Armani Eye Tint</h2>        <div class="featured_product_block featured_block_standard" data-id="0a97ee10-cbd7-11f1-a345-e586377ab35c">            <a href="https://www.lookfantastic.com/p/armani-giorgio-armani-eye-tint-3.9ml-various-shades/14228346/?" data-model-name="Eye Tint in Beige" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/tCipLv9EVDLfixP3eUEZE.png" alt="Armani , Eye Tint in Beige" /><span class='featured__label standard__label'>Best Liquid Suede Eyeshadow</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Armani </div>                                        <div class="featured__title">Eye Tint in Beige</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>"Suede" shades in the range: </strong>Wood, Cedar, Sandalwood, Cashew, Beige, Mauve</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Long-lasting and crease-proof formula </li><li class='list-item list-item-pros'>Easy to blend</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Product dries down fast so there's less time to blend it out</li></ul></div></div>            </div>        </div><p>If you’re a lover of liquid eyeshadow, look no further than Armani’s eye tint. I haven’t had this in my makeup bag for very long; however, it's already become a firm favourite in my "suede eyes" collection. It's a highly pigmented but easily blendable formula that settles into a second-skin-like satin finish. </p><p>The shade Wood is a deep neutral brown that’s perfect for my dark skin tone; however, there are plenty of other hues to suit a wide range of complexions (like the beige hue shown above). Just be aware that a little goes a very long way and the product dries down rather quickly, so blend it out immediately to avoid an uneven wash of colour.</p><h2 id="5-jones-road-beauty-the-best-eyeshadow">5. Jones Road Beauty The Best Eyeshadow </h2>        <div class="featured_product_block featured_block_standard" data-id="0a97ef00-cbd7-11f1-8c64-c53721744d05">            <a href="https://www.jonesroadbeauty.com/products/the-best-eyeshadow?variant=39714200649878" data-model-name="The Best Eyeshadow in Dark Brown" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TTN7jdjZxjTf77q77WGEzR.png" alt="Jones Road Beauty, The Best Eyeshadow in Dark Brown" /><span class='featured__label standard__label'>Best Suede Eyeshadow for Dark Skin </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Jones Road Beauty</div>                                        <div class="featured__title">The Best Eyeshadow in Dark Brown</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>"Suede" shades in the range: </strong>Dark Brown, BCITW, Smokey Brown, Smokey Grey, Ash, Peachy Nude, Cream, Chic</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Formula provides a velvet finish that won't feel too dry on mature- or eczema-prone skin</li><li class='list-item list-item-pros'>Highly pigmented formula</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Product kickback can get messy</li></ul></div></div>            </div>        </div><p>When I want a slightly more sultry suede look, I tend to opt for a deep, almost-black-brown that will contrast nicely against my skin tone. And my personal favourite is Jones Road’s Beauty The Best Eyeshadow in Dark Brown, which gives me a softer version of the smokey-eye look we all know and love. </p><p>It has a soft, velvety finish but doesn't feel dry on the eyelids at all, making it ideal for those of us with eczema-prone, dry or mature skin. Plus, if you think Dark Brown will look just a tad too harsh on you, there are six lighter neutral shades to suit those with a paler complexion.</p><h2 id="6-merit-beauty-solo-shadow">6. MERIT Beauty Solo Shadow</h2>        <div class="featured_product_block featured_block_standard" data-id="0a97f018-cbd7-11f1-b84c-cdbd3545fea6">            <a href="https://www.meritbeauty.com/en-uk/products/solo-shadow-ukeu?variant=45748750909626" data-model-name="Solo Shadow in Midcentury" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Z2yXm5MbsYszVeJ7gH4F3h.png" alt="MERIT Beauty, Solo Shadow in Midcentury" /><span class='featured__label standard__label'>Best Suede Eyeshadow for Tan Skin </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MERIT Beauty</div>                                        <div class="featured__title">Solo Shadow in Midcentury</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>"Suede" shades in the range:</strong> Midcentury, Studio, Nelson, Brun, Vachetta</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Pigment can be built-up or sheered-out to your liking</li><li class='list-item list-item-pros'>Formula is creamy and easy to blend</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Might be too dewy for oily or acne-prone skin</li></ul></div></div>            </div>        </div><p>Perfect for on-the-go use, Merit Beauty’s Solo Shadow has quickly become a cult favourite amongst editors and makeup artists alike. This cream-to-powder formula blends into the eyelids seamlessly without creasing or settling into fine lines, and it also comes packed with sunflower seed oil, chamomile and calendula extract to nourish the skin. </p><p>There are five suede shades to choose from, but if you have a medium skin tone, you’ll love Midcentury, a warm brown that will add dimension to the lids without looking too harsh. My only note would be that if you have oily or acne-prone skin, I’d recommend using an eyeshadow primer underneath and setting powder on top to keep this in place, as it might bring out your natural oils and not last as long as it does on drier skin types. </p><h2 id="7-vieve-eye-wand">7. Vieve Eye Wand</h2>        <div class="featured_product_block featured_block_standard" data-id="0a97f126-cbd7-11f1-8e0a-1de305958c36">            <a href="https://www.vievebeauty.com/products/eye-wand-sand" data-model-name="Eye Wand" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LGqvSvVFQB8bfYh8NuBurU.png" alt="Vieve, Eye Wand in Sand" /><span class='featured__label standard__label'>Best Suede Eyeshadow for Pale Skin </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Vieve</div>                                        <div class="featured__title">Eye Wand in Sand</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>"Suede" shades in the range: </strong>Sand, Raven, Espresso, Coffee, Concrete, Mahogany, Hazelnut, Camel, Vanilla</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Highly pigmented formula</li><li class='list-item list-item-pros'>Multi-use formula that can be used as an eyeshadow, primer or eyeliner</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Product dries down fast so there's less time to blend it out</li></ul></div></div>            </div>        </div><p>If you have a paler complexion, opting for a light cream or beige tone is your best bet for a natural-looking suede eye look that doesn't look muddy or orange. And when looking for the perfect recommendation, Vieve’s Eye Wand in Sand was by far the most popular amongst my fellow editors. Described as a sandy-pink hue, this colour will add depth to the eyelids without looking too harsh or unnatural. </p><p>But don’t just take it from me; one reviewer says, "I bought Sand after seeing Jamie [Genevieve] use it in literally every single video since they came out. I bought this to make my eyes look done when I don't have the time to do a full makeup look, and it does not disappoint! The blend is so beautiful, and it doesn't budge all day!"</p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us?</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ Austin, Jacob and Tom All Agree: These Are the 9 Best Men's Fragrances of All Time ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Whether you're shopping for a loved one, for yourself (yes, some of the <a href="https://www.whowhatwear.com/uk/beauty/fragrance/best-perfumes">best perfumes</a> in my collection are actually men's fragrances) or simply want to know what your favourite celebrity crush smells like (admit it: we've all wondered), consider this your ultimate guide to the best men's fragrances out there. </p><p>I truly believe anyone can wear whatever perfume they want, but there's no denying that there are some incredibly good men's scents on the market, and I thought it was about time we talked about them. In my opinion, men's fragrances are some of the most captivating. Alongside cult classics like Dior Sauvage and Chanel's Bleu de Chanel, under-the-radar and <a href="https://www.whowhatwear.com/uk/best-niche-fragrances">niche scents</a> deserve just as much attention for their unique olfactory creations. </p><p>Below, you'll find my tried-and-tested edit of the best men's fragrances of all time that also happen to be internet-boyfriend-approved. You are welcome...</p><h3 class="article-body__section" id="section-the-best-men-s-fragrances-tried-and-tested"><span>The Best Men's Fragrances, Tried and Tested</span></h3><ul><li><strong>Best Overall: </strong><a href="https://www.lookfantastic.com/p/yves-saint-laurent-myslf-eau-de-parfum-60ml/14850419/" target="_blank">YSL Myslf, £87</a></li><li><strong>Best Cult Classic: </strong><a href="https://www.boots.com/dior-sauvage-eau-de-toilette-60ml-10199150" target="_blank">Dior Sauvage, £79</a></li><li><strong>Best Newcomer: </strong><a href="https://www.boots.com/giorgio-armani-i-will-eau-de-parfum-100ml-10392157" target="_blank">Giorgio Armani I Will, £102</a></li><li><strong>Best High-Street Scent: </strong><a href="https://www.massimodutti.com/gb/red-evening-eau-de-parfum-100-ml-l01550681" target="_blank">Massimo Dutti Red Evening, £40</a></li><li><strong>Best Luxury Scent: </strong><a href="https://www.harrods.com/en-gb/p/parfums-de-marly-layton-eau-de-parfum-200ml-000000000007440263" target="_blank">Parfums de Marly Layton, £385</a></li></ul><h2 id="1-ysl-myslf">1. YSL Myslf</h2>        <div class="featured_product_block featured_block_standard" data-id="3c8ae78e-cbc7-11f1-aa62-f3bd20effc68">            <a href="https://www.lookfantastic.com/p/yves-saint-laurent-myslf-eau-de-parfum-60ml/14850419/" data-model-name="Myslf Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:367,l:0,cw:1500,ch:1500,q:80/uSEpbuZMeyd8jvjHxeGjBM.webp" alt="Yves Saint Laurent Myslf Eau De Parfum 60ml" /><span class='featured__label standard__label'>Best Overall</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>YSL</div>                                        <div class="featured__title">Myslf Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Bergamot accord, earthy woods, orange blossom absolute, ambrofix</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="3c3WP4dRA6tS7k8k46kW94" name="best mens fragrances" alt="Deputy beauty editor Grace Lindsay holding a bottle of YSL Myslf" src="https://cdn.mos.cms.futurecdn.net/3c3WP4dRA6tS7k8k46kW94-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>My favourite men's fragrance of all time is Myslf by YSL. It only launched in 2023, but in my opinion, it's one of the best scents on the market. It has that signature fresh, woody opening you'll find in lots of cult men's fragrances; however, once it dries down on the skin, the warm, rich ambrofix will have you totally hooked. It's fresh and bold yet smooth and sensual, and I'm yet to meet anyone who hasn't fallen in love on the first spritz. Oh, and have I mentioned that Austin Butler is the global ambassador? That's definitely a selling point, if you ask me. </p><h2 id="2-dior-sauvage">2. Dior Sauvage</h2>        <div class="featured_product_block featured_block_standard" data-id="93f8bece-cbc7-11f1-b47e-a5cdaa6e353f">            <a href="https://www.boots.com/dior-sauvage-eau-de-toilette-60ml-10199150" data-model-name="Sauvage Eau de Toilette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/oj5JNibVsahvGNzBWfiZGH.webp" alt="Dior Sauvage Eau De Toilette 60ml" /><span class='featured__label standard__label'>Best Cult Classic</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior</div>                                        <div class="featured__title">Sauvage Eau de Toilette</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Bergamot, pepper, ambroxan, cedar</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="NLY4AMeskS9dZBwTqPSi94" name="best mens fragrances" alt="Deputy beauty editor Grace Lindsay holding a bottle of Dior Sauvage" src="https://cdn.mos.cms.futurecdn.net/NLY4AMeskS9dZBwTqPSi94-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>When it comes to men's fragrances, nothing's more iconic than Dior Sauvage. But here's the thing: it's an icon for a reason. The fresh, sexy, <a href="https://www.whowhatwear.com/uk/woody-perfumes">woody scent</a> is a total head-turner, and for an eau de toilette, it's surprisingly punchy. However, if you want to smell a little bit different from everyone else, we recommend <a href="https://www.boots.com/dior-sauvage-60ml-elixir-10300557" target="_blank">Dior Sauvage Elixir (</a>£149). It has a similar vibe, but the olfactory composition is a little more complex, and the scent lasts <em>so</em> long. </p><h2 id="3-giorgio-armani-i-will">3. Giorgio Armani I Will</h2>        <div class="featured_product_block featured_block_standard" data-id="64f31630-cbca-11f1-bc6c-c9eae6b6083b">            <a href="https://www.boots.com/giorgio-armani-i-will-eau-de-parfum-100ml-10392157" data-model-name="I Will Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Q2KwLtALYEsCWhL7mDMytk.webp" alt="Giorgio Armani I Will Eau De Parfum 100ml" /><span class='featured__label standard__label'>Best Newcomer</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Giorgio Armani</div>                                        <div class="featured__title">I Will Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Bergamot, lavender, violet leaf accord, vanilla, woody leather</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="NyR4TUJJ9EQNcp2D8oWy94" name="best mens fragrances" alt="Deputy beauty editor Grace Lindsay holding a bottle of Giorgio Armani I Will" src="https://cdn.mos.cms.futurecdn.net/NyR4TUJJ9EQNcp2D8oWy94-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>Whilst there are lots of classic choices out there, I'm always keeping my eye on <a href="https://www.whowhatwear.com/best-new-perfume">new perfume</a> launches, and Armani's latest creation definitely gets top marks from me. I'd call this fragrance quietly confident. It blends fresh bergamot with soft lavender for an inviting olfactory experience with hidden depth. Allow it to unfurl on the skin, and it'll soon reveal notes of woody leather and vanilla absolute. It feels like an incredibly stylish choice for any modern fragrance lover. </p><h2 id="4-carolina-herrera-bad-boy-cobalt-absolute">4. Carolina Herrera Bad Boy Cobalt Absolute</h2>        <div class="featured_product_block featured_block_standard" data-id="a47d1df4-cbcb-11f1-8227-c5ce23761532">            <a href="https://www.carolinaherrera.com/uk/en/p-fragrance/bad-boy-cobalt-absolute" data-model-name="Bad Boy Cobalt Absolute" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/5AaVDhXdS8nrMMz4wjJ2TV.jpg" alt="Carolina Herrera Bad Boy Cobalt Absolute" /><span class='featured__label standard__label'>Best Long-Lasting Scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Carolina Herrera</div>                                        <div class="featured__title">Bad Boy Cobalt Absolute</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Lavender, white truffle accord, oakwood, vanilla</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="Ro8frUJbfWTx6gPxk7umk3" name="best mens fragrances" alt="Deputy beauty editor Grace Lindsay holding a bottle of Carolina Herrera Bad Boy Cobalt" src="https://cdn.mos.cms.futurecdn.net/Ro8frUJbfWTx6gPxk7umk3-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>If you're after a long-lasting scent, you need to know about Bad Boy Cobalt Absolute by Carolina Herrera. An intoxicating blend of lavender, white truffle, oakwood and vanilla, it's a woody, smokey, earthy delight. I encourage my boyfriend to wear it every time we go out for dinner. It's <em>that</em> good. </p><h2 id="5-massimo-dutti-red-evening">5. Massimo Dutti Red Evening</h2>        <div class="featured_product_block featured_block_standard" data-id="2fb5a9c6-cbcd-11f1-9cb9-951096029d10">            <a href="https://www.massimodutti.com/gb/red-evening-eau-de-parfum-100-ml-l01550681" data-model-name="Red Evening Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/raxcVfs4qTCi2Q7obyoRKX.jpg" alt="Massimo Dutti RED EVENING EAU DE PARFUM" /><span class='featured__label standard__label'>Best High-Street Scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Massimo Dutti</div>                                        <div class="featured__title">Red Evening Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Rose, oud, amber</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="PANZ5PHiKHnbfcma8BDbo3" name="best mens fragrances" alt="Deputy beauty editor Grace Lindsay holding a bottle of Massimo Dutti Red Evening" src="https://cdn.mos.cms.futurecdn.net/PANZ5PHiKHnbfcma8BDbo3-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>I was out shopping with my boyfriend when I discovered this work of art. He was trying on clothes at Massimo Dutti, so I decided to browse the men's fragrances whilst I waited, and I bought this for him straight away when I smelled it. It's unlike any other men's fragrance I've come across. Think warm, rich and sensual, with a blend of rose, oud and amber. It's perfect for this time of year, and it smells so much more expensive than its £40 price tag.</p><h2 id="6-parfums-de-marly-layton">6. Parfums de Marly Layton</h2>        <div class="featured_product_block featured_block_standard" data-id="aa5ccb0a-cbcd-11f1-a87d-0d0cb461d0b5">            <a href="https://www.harrods.com/en-gb/p/parfums-de-marly-layton-eau-de-parfum-200ml-000000000007440263" data-model-name="Layton Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:155,l:0,cw:2251,ch:2251,q:80/kNBWASRWf22cPPnxYDVcaR.jpg" alt="Parfums De Marly Layton Eau De Parfum (200ml)" /><span class='featured__label standard__label'>Best Luxury Scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Parfums de Marly</div>                                        <div class="featured__title">Layton Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Apple, bergamot, lavender, jasmine, violet, vanilla, pepper, patchouli</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="kYhEmVkR6nbstAPaARiKv3" name="best mens fragrances" alt="Deputy beauty editor Grace Lindsay holding a bottle of Parfums de Marly Layton" src="https://cdn.mos.cms.futurecdn.net/kYhEmVkR6nbstAPaARiKv3-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>When it comes to <a href="https://www.whowhatwear.com/uk/best-luxury-perfumes-for-her">luxury fragrances</a>, it doesn't get much better than <a href="https://www.whowhatwear.com/best-parfums-de-marly-scents">Parfums de Marly</a>. If you're after a men's scent from the brand, I highly recommend Layton. What I love about this scent is that it doesn't follow the typical mould of a men's fragrance. Instead, it blends fresh, <a href="https://www.whowhatwear.com/uk/best-fruity-perfumes">fruity notes</a> with a floral composition, finishing with spicy pepper and earthy patchouli. It's the kind of scent I could see myself stealing all the time thanks to its elegant appeal. </p><h2 id="7-prada-paradigme">7. Prada Paradigme</h2>        <div class="featured_product_block featured_block_standard" data-id="b6d79e9a-cbce-11f1-9dac-9b1d2abc6196">            <a href="https://www.lookfantastic.com/p/prada-paradigme-eau-de-parfum-50ml/16962114/" data-model-name="Paradigme Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:387,l:0,cw:1500,ch:1500,q:80/sHbGPW6WuZdmrTKSfHRHoR.webp" alt="Prada Paradigme Eau De Parfum 50ml" /><span class='featured__label standard__label'>Best Fresh Fragrance</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Prada</div>                                        <div class="featured__title">Paradigme Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Guaiac wood, geranium, musk, bergamot</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="2sx6BnUTVcraPgLDfPiSX4" name="best mens fragrances" alt="Deputy beauty editor Grace Lindsay holding a bottle of Prada Paradigme" src="https://cdn.mos.cms.futurecdn.net/2sx6BnUTVcraPgLDfPiSX4-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>This has definitely been one of my favourite men's fragrances as of late. It feels like a new take on a typically "masculine" aroma, with geranium adding a fresh, green, floral element. It's woody and airy, with delicate undertones that keep you coming back for more. With Tom Holland as its global ambassador, I can see this reaching cult status very soon. </p><h2 id="8-creed-absolu-aventus">8. Creed Absolu Aventus</h2>        <div class="featured_product_block featured_block_standard" data-id="f7a73de4-cbcf-11f1-892d-a9867fe594e7">            <a href="https://www.harrods.com/en-gb/p/creed-millesime-absolu-aventus-eau-de-parfum-50ml-000000000007810784" data-model-name="Absolu Aventus Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:90,l:0,cw:2251,ch:2251,q:80/qCc4yE7gjfVmxvhSpPVyzY.jpg" alt="Creed Millésime Absolu Aventus Eau De Parfum (50ml)" /><span class='featured__label standard__label'>Best Sophisticated Scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Creed</div>                                        <div class="featured__title">Absolu Aventus Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Ginger, bergamot, blackcurrant, grapefruit, cinnamon, cardamom, pineapple, patchouli, pink pepper, ambroxan, musk, oakmoss, cashmeran</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="eLn87jZBQdRfjBD6BaTR94" name="best mens fragrances" alt="Deputy beauty editor Grace Lindsay holding a bottle of Creed Absolu Aventus" src="https://cdn.mos.cms.futurecdn.net/eLn87jZBQdRfjBD6BaTR94-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>Creed Aventus is a popular men's fragrance, but in my opinion, it's Absolu Aventus that stands out as the most sophisticated option. Every time I smell it, I discover a brand-new note to fall in love with. It opens with a fruity blend of bergamot, blackcurrant and grapefruit, but the sensual, spicy heart soon reveals itself on the skin. Trust me: it's the kind of scent you save for special occasions.</p><h2 id="9-chanel-bleu-de-chanel">9. Chanel Bleu de Chanel</h2>        <div class="featured_product_block featured_block_standard" data-id="f7a73e66-cbcf-11f1-8c22-95ef58c2901b">            <a href="https://www.sephora.co.uk/p/chanel-bleu-de-chanel-eau-de-parfum" data-model-name="Bleu de Chanel Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/7Rzmz2JPfjTsozDjhSHhg9.jpg" alt="CHANEL BLEU DE CHANEL EAU DE PARFUM" /><span class='featured__label standard__label'>Best Timeless Scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Bleu de Chanel Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Citrus, cedar, sandalwood</p></p>                </div>                            </div>        </div><p>This <a href="https://www.whowhatwear.com/uk/best-chanel-perfumes">Chanel fragrance</a> is so timeless that I don't doubt it will be in this edit for many years to come. It's fresh, woody, warm... basically everything you want, housed in a sleek blue bottle to keep proudly on display. If it's good enough for Jacob Elordi, then it's good enough for me...</p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/fragrance/best-mens-fragrances</link>
                                                                            <description>
                            <![CDATA[ My internet boyfriends said so. ]]>
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                                                                        <pubDate>Tue, 20 Oct 2026 06:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 20 Oct 2026 15:28:33 +0000</updated>
                                                                                                                                            <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/mpKK57mDqkbZyyDadeyt5n-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Grace Lindsay is the deputy beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow. &lt;/p&gt;&lt;p&gt;As Who What Wear UK&#039;s deputy beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season. She has a particular love for fragrances, and has built up quite the collection of luxury perfumes and candles over the years. As well as writing beauty articles, Grace loves creating content for WWW UK&#039;s social channels, and is always sharing her latest beauty finds with readers. &lt;/p&gt;&lt;p&gt;When she&#039;s not filming videos, interviewing celebrities or typing away at her laptop, she will most likely be found scrolling on TikTok, doing a face mask or catching up on her never-ending list of books to read.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[A collage of Austin Butler, Jacob Elordi and Tom Holland]]></media:description>                                                            <media:text><![CDATA[A collage of Austin Butler, Jacob Elordi and Tom Holland]]></media:text>
                                <media:title type="plain"><![CDATA[A collage of Austin Butler, Jacob Elordi and Tom Holland]]></media:title>
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                                <p>Whether you're shopping for a loved one, for yourself (yes, some of the <a href="https://www.whowhatwear.com/uk/beauty/fragrance/best-perfumes">best perfumes</a> in my collection are actually men's fragrances) or simply want to know what your favourite celebrity crush smells like (admit it: we've all wondered), consider this your ultimate guide to the best men's fragrances out there. </p><p>I truly believe anyone can wear whatever perfume they want, but there's no denying that there are some incredibly good men's scents on the market, and I thought it was about time we talked about them. In my opinion, men's fragrances are some of the most captivating. Alongside cult classics like Dior Sauvage and Chanel's Bleu de Chanel, under-the-radar and <a href="https://www.whowhatwear.com/uk/best-niche-fragrances">niche scents</a> deserve just as much attention for their unique olfactory creations. </p><p>Below, you'll find my tried-and-tested edit of the best men's fragrances of all time that also happen to be internet-boyfriend-approved. You are welcome...</p><h3 class="article-body__section" id="section-the-best-men-s-fragrances-tried-and-tested"><span>The Best Men's Fragrances, Tried and Tested</span></h3><ul><li><strong>Best Overall: </strong><a href="https://www.lookfantastic.com/p/yves-saint-laurent-myslf-eau-de-parfum-60ml/14850419/" target="_blank">YSL Myslf, £87</a></li><li><strong>Best Cult Classic: </strong><a href="https://www.boots.com/dior-sauvage-eau-de-toilette-60ml-10199150" target="_blank">Dior Sauvage, £79</a></li><li><strong>Best Newcomer: </strong><a href="https://www.boots.com/giorgio-armani-i-will-eau-de-parfum-100ml-10392157" target="_blank">Giorgio Armani I Will, £102</a></li><li><strong>Best High-Street Scent: </strong><a href="https://www.massimodutti.com/gb/red-evening-eau-de-parfum-100-ml-l01550681" target="_blank">Massimo Dutti Red Evening, £40</a></li><li><strong>Best Luxury Scent: </strong><a href="https://www.harrods.com/en-gb/p/parfums-de-marly-layton-eau-de-parfum-200ml-000000000007440263" target="_blank">Parfums de Marly Layton, £385</a></li></ul><h2 id="1-ysl-myslf">1. YSL Myslf</h2>        <div class="featured_product_block featured_block_standard" data-id="3c8ae78e-cbc7-11f1-aa62-f3bd20effc68">            <a href="https://www.lookfantastic.com/p/yves-saint-laurent-myslf-eau-de-parfum-60ml/14850419/" data-model-name="Myslf Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:367,l:0,cw:1500,ch:1500,q:80/uSEpbuZMeyd8jvjHxeGjBM.webp" alt="Yves Saint Laurent Myslf Eau De Parfum 60ml" /><span class='featured__label standard__label'>Best Overall</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>YSL</div>                                        <div class="featured__title">Myslf Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Bergamot accord, earthy woods, orange blossom absolute, ambrofix</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="3c3WP4dRA6tS7k8k46kW94" name="best mens fragrances" alt="Deputy beauty editor Grace Lindsay holding a bottle of YSL Myslf" src="https://cdn.mos.cms.futurecdn.net/3c3WP4dRA6tS7k8k46kW94-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>My favourite men's fragrance of all time is Myslf by YSL. It only launched in 2023, but in my opinion, it's one of the best scents on the market. It has that signature fresh, woody opening you'll find in lots of cult men's fragrances; however, once it dries down on the skin, the warm, rich ambrofix will have you totally hooked. It's fresh and bold yet smooth and sensual, and I'm yet to meet anyone who hasn't fallen in love on the first spritz. Oh, and have I mentioned that Austin Butler is the global ambassador? That's definitely a selling point, if you ask me. </p><h2 id="2-dior-sauvage">2. Dior Sauvage</h2>        <div class="featured_product_block featured_block_standard" data-id="93f8bece-cbc7-11f1-b47e-a5cdaa6e353f">            <a href="https://www.boots.com/dior-sauvage-eau-de-toilette-60ml-10199150" data-model-name="Sauvage Eau de Toilette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/oj5JNibVsahvGNzBWfiZGH.webp" alt="Dior Sauvage Eau De Toilette 60ml" /><span class='featured__label standard__label'>Best Cult Classic</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior</div>                                        <div class="featured__title">Sauvage Eau de Toilette</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Bergamot, pepper, ambroxan, cedar</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="NLY4AMeskS9dZBwTqPSi94" name="best mens fragrances" alt="Deputy beauty editor Grace Lindsay holding a bottle of Dior Sauvage" src="https://cdn.mos.cms.futurecdn.net/NLY4AMeskS9dZBwTqPSi94-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>When it comes to men's fragrances, nothing's more iconic than Dior Sauvage. But here's the thing: it's an icon for a reason. The fresh, sexy, <a href="https://www.whowhatwear.com/uk/woody-perfumes">woody scent</a> is a total head-turner, and for an eau de toilette, it's surprisingly punchy. However, if you want to smell a little bit different from everyone else, we recommend <a href="https://www.boots.com/dior-sauvage-60ml-elixir-10300557" target="_blank">Dior Sauvage Elixir (</a>£149). It has a similar vibe, but the olfactory composition is a little more complex, and the scent lasts <em>so</em> long. </p><h2 id="3-giorgio-armani-i-will">3. Giorgio Armani I Will</h2>        <div class="featured_product_block featured_block_standard" data-id="64f31630-cbca-11f1-bc6c-c9eae6b6083b">            <a href="https://www.boots.com/giorgio-armani-i-will-eau-de-parfum-100ml-10392157" data-model-name="I Will Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Q2KwLtALYEsCWhL7mDMytk.webp" alt="Giorgio Armani I Will Eau De Parfum 100ml" /><span class='featured__label standard__label'>Best Newcomer</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Giorgio Armani</div>                                        <div class="featured__title">I Will Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Bergamot, lavender, violet leaf accord, vanilla, woody leather</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="NyR4TUJJ9EQNcp2D8oWy94" name="best mens fragrances" alt="Deputy beauty editor Grace Lindsay holding a bottle of Giorgio Armani I Will" src="https://cdn.mos.cms.futurecdn.net/NyR4TUJJ9EQNcp2D8oWy94-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>Whilst there are lots of classic choices out there, I'm always keeping my eye on <a href="https://www.whowhatwear.com/best-new-perfume">new perfume</a> launches, and Armani's latest creation definitely gets top marks from me. I'd call this fragrance quietly confident. It blends fresh bergamot with soft lavender for an inviting olfactory experience with hidden depth. Allow it to unfurl on the skin, and it'll soon reveal notes of woody leather and vanilla absolute. It feels like an incredibly stylish choice for any modern fragrance lover. </p><h2 id="4-carolina-herrera-bad-boy-cobalt-absolute">4. Carolina Herrera Bad Boy Cobalt Absolute</h2>        <div class="featured_product_block featured_block_standard" data-id="a47d1df4-cbcb-11f1-8227-c5ce23761532">            <a href="https://www.carolinaherrera.com/uk/en/p-fragrance/bad-boy-cobalt-absolute" data-model-name="Bad Boy Cobalt Absolute" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/5AaVDhXdS8nrMMz4wjJ2TV.jpg" alt="Carolina Herrera Bad Boy Cobalt Absolute" /><span class='featured__label standard__label'>Best Long-Lasting Scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Carolina Herrera</div>                                        <div class="featured__title">Bad Boy Cobalt Absolute</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Lavender, white truffle accord, oakwood, vanilla</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="Ro8frUJbfWTx6gPxk7umk3" name="best mens fragrances" alt="Deputy beauty editor Grace Lindsay holding a bottle of Carolina Herrera Bad Boy Cobalt" src="https://cdn.mos.cms.futurecdn.net/Ro8frUJbfWTx6gPxk7umk3-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>If you're after a long-lasting scent, you need to know about Bad Boy Cobalt Absolute by Carolina Herrera. An intoxicating blend of lavender, white truffle, oakwood and vanilla, it's a woody, smokey, earthy delight. I encourage my boyfriend to wear it every time we go out for dinner. It's <em>that</em> good. </p><h2 id="5-massimo-dutti-red-evening">5. Massimo Dutti Red Evening</h2>        <div class="featured_product_block featured_block_standard" data-id="2fb5a9c6-cbcd-11f1-9cb9-951096029d10">            <a href="https://www.massimodutti.com/gb/red-evening-eau-de-parfum-100-ml-l01550681" data-model-name="Red Evening Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/raxcVfs4qTCi2Q7obyoRKX.jpg" alt="Massimo Dutti RED EVENING EAU DE PARFUM" /><span class='featured__label standard__label'>Best High-Street Scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Massimo Dutti</div>                                        <div class="featured__title">Red Evening Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Rose, oud, amber</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="PANZ5PHiKHnbfcma8BDbo3" name="best mens fragrances" alt="Deputy beauty editor Grace Lindsay holding a bottle of Massimo Dutti Red Evening" src="https://cdn.mos.cms.futurecdn.net/PANZ5PHiKHnbfcma8BDbo3-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>I was out shopping with my boyfriend when I discovered this work of art. He was trying on clothes at Massimo Dutti, so I decided to browse the men's fragrances whilst I waited, and I bought this for him straight away when I smelled it. It's unlike any other men's fragrance I've come across. Think warm, rich and sensual, with a blend of rose, oud and amber. It's perfect for this time of year, and it smells so much more expensive than its £40 price tag.</p><h2 id="6-parfums-de-marly-layton">6. Parfums de Marly Layton</h2>        <div class="featured_product_block featured_block_standard" data-id="aa5ccb0a-cbcd-11f1-a87d-0d0cb461d0b5">            <a href="https://www.harrods.com/en-gb/p/parfums-de-marly-layton-eau-de-parfum-200ml-000000000007440263" data-model-name="Layton Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:155,l:0,cw:2251,ch:2251,q:80/kNBWASRWf22cPPnxYDVcaR.jpg" alt="Parfums De Marly Layton Eau De Parfum (200ml)" /><span class='featured__label standard__label'>Best Luxury Scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Parfums de Marly</div>                                        <div class="featured__title">Layton Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Apple, bergamot, lavender, jasmine, violet, vanilla, pepper, patchouli</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="kYhEmVkR6nbstAPaARiKv3" name="best mens fragrances" alt="Deputy beauty editor Grace Lindsay holding a bottle of Parfums de Marly Layton" src="https://cdn.mos.cms.futurecdn.net/kYhEmVkR6nbstAPaARiKv3-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>When it comes to <a href="https://www.whowhatwear.com/uk/best-luxury-perfumes-for-her">luxury fragrances</a>, it doesn't get much better than <a href="https://www.whowhatwear.com/best-parfums-de-marly-scents">Parfums de Marly</a>. If you're after a men's scent from the brand, I highly recommend Layton. What I love about this scent is that it doesn't follow the typical mould of a men's fragrance. Instead, it blends fresh, <a href="https://www.whowhatwear.com/uk/best-fruity-perfumes">fruity notes</a> with a floral composition, finishing with spicy pepper and earthy patchouli. It's the kind of scent I could see myself stealing all the time thanks to its elegant appeal. </p><h2 id="7-prada-paradigme">7. Prada Paradigme</h2>        <div class="featured_product_block featured_block_standard" data-id="b6d79e9a-cbce-11f1-9dac-9b1d2abc6196">            <a href="https://www.lookfantastic.com/p/prada-paradigme-eau-de-parfum-50ml/16962114/" data-model-name="Paradigme Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:387,l:0,cw:1500,ch:1500,q:80/sHbGPW6WuZdmrTKSfHRHoR.webp" alt="Prada Paradigme Eau De Parfum 50ml" /><span class='featured__label standard__label'>Best Fresh Fragrance</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Prada</div>                                        <div class="featured__title">Paradigme Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Guaiac wood, geranium, musk, bergamot</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="2sx6BnUTVcraPgLDfPiSX4" name="best mens fragrances" alt="Deputy beauty editor Grace Lindsay holding a bottle of Prada Paradigme" src="https://cdn.mos.cms.futurecdn.net/2sx6BnUTVcraPgLDfPiSX4-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>This has definitely been one of my favourite men's fragrances as of late. It feels like a new take on a typically "masculine" aroma, with geranium adding a fresh, green, floral element. It's woody and airy, with delicate undertones that keep you coming back for more. With Tom Holland as its global ambassador, I can see this reaching cult status very soon. </p><h2 id="8-creed-absolu-aventus">8. Creed Absolu Aventus</h2>        <div class="featured_product_block featured_block_standard" data-id="f7a73de4-cbcf-11f1-892d-a9867fe594e7">            <a href="https://www.harrods.com/en-gb/p/creed-millesime-absolu-aventus-eau-de-parfum-50ml-000000000007810784" data-model-name="Absolu Aventus Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:90,l:0,cw:2251,ch:2251,q:80/qCc4yE7gjfVmxvhSpPVyzY.jpg" alt="Creed Millésime Absolu Aventus Eau De Parfum (50ml)" /><span class='featured__label standard__label'>Best Sophisticated Scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Creed</div>                                        <div class="featured__title">Absolu Aventus Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Ginger, bergamot, blackcurrant, grapefruit, cinnamon, cardamom, pineapple, patchouli, pink pepper, ambroxan, musk, oakmoss, cashmeran</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="eLn87jZBQdRfjBD6BaTR94" name="best mens fragrances" alt="Deputy beauty editor Grace Lindsay holding a bottle of Creed Absolu Aventus" src="https://cdn.mos.cms.futurecdn.net/eLn87jZBQdRfjBD6BaTR94-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>Creed Aventus is a popular men's fragrance, but in my opinion, it's Absolu Aventus that stands out as the most sophisticated option. Every time I smell it, I discover a brand-new note to fall in love with. It opens with a fruity blend of bergamot, blackcurrant and grapefruit, but the sensual, spicy heart soon reveals itself on the skin. Trust me: it's the kind of scent you save for special occasions.</p><h2 id="9-chanel-bleu-de-chanel">9. Chanel Bleu de Chanel</h2>        <div class="featured_product_block featured_block_standard" data-id="f7a73e66-cbcf-11f1-8c22-95ef58c2901b">            <a href="https://www.sephora.co.uk/p/chanel-bleu-de-chanel-eau-de-parfum" data-model-name="Bleu de Chanel Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/7Rzmz2JPfjTsozDjhSHhg9.jpg" alt="CHANEL BLEU DE CHANEL EAU DE PARFUM" /><span class='featured__label standard__label'>Best Timeless Scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Bleu de Chanel Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Citrus, cedar, sandalwood</p></p>                </div>                            </div>        </div><p>This <a href="https://www.whowhatwear.com/uk/best-chanel-perfumes">Chanel fragrance</a> is so timeless that I don't doubt it will be in this edit for many years to come. It's fresh, woody, warm... basically everything you want, housed in a sleek blue bottle to keep proudly on display. If it's good enough for Jacob Elordi, then it's good enough for me...</p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ Trust Me: We’ll All Be Wearing Our French Tips in This Shade for Autumn ]]></title>
                                                                                                <dc:content><![CDATA[ <p>To refer to a <a href="https://www.whowhatwear.com/uk/french-manicure-ideas">French manicure </a>as a nail trend is, quite frankly, ridiculous. It’s possibly the most classic nail look of all time, and one of those manicures that never goes out of style. The timeless combination of crisp white tips with a nude base is returned to time and time again by nail artists, but as we head into <a href="https://www.whowhatwear.com/beauty/fragrance/autumn-french-manicure-trends-2026">autumn,</a> we’ve spotted that many are switching out those iconic white tips for something more seasonal. Enter: the black French manicure.</p><p>Providing the same understated look that makes the original manicure so enduring, the darker tips of the black French mani simply give the whole look a little more edge. "Black tips work particularly well for autumn because they complement darker clothing, leather, tailoring and all those richer seasonal textures," explains <strong>award-winning nail artist </strong><a href="https://www.instagram.com/kingofnail?stkn=Y2o5dzhndzc2OHR3" target="_blank"><strong>Max Estrada</strong></a>. "You still have the sophistication of a classic French manicure, but the black gives it a little more drama and attitude." Plus, the darker colour palette feels particularly fitting for autumn when deep <a href="https://www.whowhatwear.com/beauty/nails/burgundy-pedicure">burgundies</a>, <a href="https://www.whowhatwear.com/beauty/nails/summer-chocolate-pedicure">chocolate browns</a> and moodier hues tend to dominate both manicures <em>and </em><a href="https://www.whowhatwear.com/beauty/nails/autumn-pedicure-trends-2026">pedicures</a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="saFdKPhs8HoHbpYNwNCccg" name="nailsbyzola_1778020582_3890639115363904556_6651195684" alt="Sabrina Carpenter film strip inspired black French manicure ideas" src="https://cdn.mos.cms.futurecdn.net/saFdKPhs8HoHbpYNwNCccg-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DX-VXm0GAhz/?hl=en&amp;img_index=1" target="_blank" rel="nofollow">@nailsbyzola</a>)</span></figcaption></figure><p>Even better, the versatility of the original French manicure remains. An <a href="https://www.whowhatwear.com/beauty/nails/micro-french-manicure-trend">ultra-fine</a> black tip will appeal to minimalists, whilst a thicker or more graphic tip is perfect for those who prefer a more experimental manicure. Plus, you can play around with the base colour, from <a href="https://www.whowhatwear.com/beauty/nails/milky-french-pedicure">milky nudes</a> to tonal shades, depending on how classic or modern you want your final black French manicure to be.</p><p>Ahead, we’ve rounded up all the inspiration you need to embrace darker tips, and the best products to create your own black French manicure at home.</p><h3 class="article-body__section" id="section-11-black-french-manicure-ideas"><span>11 Black French-Manicure Ideas</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1240px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="n8NevD4AVSDyoYcCG4azaN" name="polishedbylolo_1702923157_3260678234306543054_36390769476" alt="black french manicure with square tips" src="https://cdn.mos.cms.futurecdn.net/n8NevD4AVSDyoYcCG4azaN-1920-80.jpg" mos="" align="middle" fullscreen="" width="1240" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/C1AQZQKsH3O/" target="_blank" rel="nofollow">@polishedbylolo</a>)</span></figcaption></figure><p><a href="https://www.whowhatwear.com/beauty/nails/square-nail-ideas">Square nails</a> have been the chicest shape of 2026 and they look so chic teamed with these perfectly precise black tips.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="qVYY4Ax9vEMq8ZhxqN6nA5" name="iramshelton_1613643162_2511743351509821717_18344860425" alt="Iram Shelton black dotted French manicure" src="https://cdn.mos.cms.futurecdn.net/qVYY4Ax9vEMq8ZhxqN6nA5-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1440" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/CLbgUU5sSkV/" target="_blank" rel="nofollow">@iramshelton</a>)</span></figcaption></figure><p>We're going dotty for this playful set, which nods to autumn's <a href="https://www.whowhatwear.com/beauty/nails/animal-print-nail-ideas">animal-print nail trend</a> without going full throttle. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="Ca63Mc2ydJLJ6eoNBUbcBo" name="matejanova_1790274586_3993433646506719051_35353857325" alt="black french manicure on one hand and colour block black nails on other hand" src="https://cdn.mos.cms.futurecdn.net/Ca63Mc2ydJLJ6eoNBUbcBo-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DdriBtECEc-/?img_index=5" target="_blank" rel="nofollow">@matejanova</a>)</span></figcaption></figure><p><a href="https://www.whowhatwear.com/beauty/nails/mix-and-match-nail-colour-trend">Mix-and-match manicures</a> always look cool, as this classic black French manicure and <a href="https://www.whowhatwear.com/beauty/nails/colour-blocking-french-manicure">colour-block</a> set proves.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="jqU7VvDZCNf2w2TCA8p5gK" name="sabrina-carpenter-nails" alt="Sabrina Carpenter with film print French tips" src="https://cdn.mos.cms.futurecdn.net/jqU7VvDZCNf2w2TCA8p5gK-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DYfn1-wy_b7/?hl=en" target="_blank" rel="nofollow">@nailsbyzola</a>)</span></figcaption></figure><p>This re-creation of Sabrina Carpenter's film-strip-inspired manicure for this year's Met Gala is seriously glam.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:112.29%;"><img id="ZYJWuqXi7WMRzb2aWdFLDe" name="iramshelton_1634804352_2689256278788770475_18344860425" alt="diagonal black French manicure" src="https://cdn.mos.cms.futurecdn.net/ZYJWuqXi7WMRzb2aWdFLDe-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1617" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/CVSKFZXMYqr/" target="_blank" rel="nofollow">@iramshelton</a>)</span></figcaption></figure><p>Who knew that switching the direction of the nail tip from horizontal to diagonal could create such impact?  </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="dNQ9qDvChYWqwnqpghpwaA" name="themaniclub_1778337937_3893300474024137972_42363475752" alt="black french manicure with pearl detailing and pink base" src="https://cdn.mos.cms.futurecdn.net/dNQ9qDvChYWqwnqpghpwaA-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DYHyrUglGvf/?img_index=1" target="_blank" rel="nofollow">@themaniclub</a>)</span></figcaption></figure><p>Embellished nails were bookmarked as one of 2026's biggest <a href="https://www.whowhatwear.com/beauty/nails/nail-art-trends-2026">nail art trends,</a> so I love the way that this set combines pearl detailing with glossy black French tips. Seriously chic.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:106.88%;"><img id="hEtrdfvcYnbrEZktohT5jF" name="matejanova_1630136832_2650102285592583276_35353857325" alt="micro black French manicure" src="https://cdn.mos.cms.futurecdn.net/hEtrdfvcYnbrEZktohT5jF-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1539" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/CTHDfznMlxs/" target="_blank" rel="nofollow">@matejanova</a>)</span></figcaption></figure><p>You'd need a seriously steady hand to nail these ultra-fine tips, but we're big fans of this minimalist style.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:124.93%;"><img id="eAqFSHtz9rsr3xKNvu7mxM" name="iramshelton_1668629106_2972998882863164044_18344860425" alt="black french manicure with abstract black tips" src="https://cdn.mos.cms.futurecdn.net/eAqFSHtz9rsr3xKNvu7mxM-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1799" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/ClCNrt6sSqM/" target="_blank" rel="nofollow">@iramshelton</a>)</span></figcaption></figure><p>There's something about this abstract black nail design that feels made for spooky season. I've got it bookmarked as a genuinely stylish option for this year's <a href="https://www.whowhatwear.com/beauty/nails/halloween-nail-ideas-2026">Halloween mani</a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="q8nFy96RRFCUeRFp8Wsqeh" name="lolo.nailedit_1704040423_3270050543211169638_39741865912" alt="black French manicure with stud detailing" src="https://cdn.mos.cms.futurecdn.net/q8nFy96RRFCUeRFp8Wsqeh-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/C1hjaTBrMdm/" target="_blank" rel="nofollow">@lolo.nailedit</a>)</span></figcaption></figure><p>Move over, polka dots: <a href="https://www.whowhatwear.com/beauty/nails/studded-nails-trend">studded nails</a> are an edgy alternative for autumn. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:106.94%;"><img id="DbytFcngDBedQq43UCSoJB" name="iramshelton_1664810072_2940962505451545505_18344860425" alt="Black French tips with a charcoal base colour" src="https://cdn.mos.cms.futurecdn.net/DbytFcngDBedQq43UCSoJB-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1540" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/CjQZdEbLqOh/" target="_blank" rel="nofollow">@iramshelton</a>)</span></figcaption></figure><p>Turning the classic French manicure entirely on its head, this set teams glossy black tips with a matte charcoal base for a really striking result. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="MB76RwbkZNoi5Y3A8fmRRS" name="paintboxnails_1645292308_2777235637516105199_490626711" alt="classic black French manicure" src="https://cdn.mos.cms.futurecdn.net/MB76RwbkZNoi5Y3A8fmRRS-1920-80.jpg" mos="" align="middle" fullscreen="" width="1080" height="1080" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/CaKuRkPs_Xv/" target="_blank" rel="nofollow">@paintboxnails</a>)</span></figcaption></figure><p>Sometimes simple is best, and these <a href="https://www.whowhatwear.com/almond-nail-designs">almond-shaped</a> black tips are so wearable.</p><h3 id="shop-the-look">Shop the Look:</h3>        <div class="featured_product_block featured_block_standard" data-id="96071dbe-c195-11f1-bbe7-ef898131e966">            <a href="https://uk.manucurist.com/products/green-nail-polish-licorice" data-model-name="Nail Polish in Licorice" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Vg5z5kYFcSHJYjSjHCJcwU.jpg" alt="Licorice" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Nail Polish in Licorice</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A highly opaque, ultra-glossy polish for the perfect black French tip.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="96071e36-c195-11f1-8fda-610dd50a3ac6">            <a href="https://uk.manucurist.com/products/nail-art-brush" data-model-name="Nail Art Brush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/miUzHiBbeiqczafY4CeoxG.jpg" alt="Manucurist, Manucurist Nail Art Brush" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Nail Art Brush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>You'll need a steady hand to perfect your French tips, but this precision brush is a great tool to practice with.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="96071eae-c195-11f1-ae98-e1f3deadf7d3">            <a href="https://www.boots.com/gel-by-essie-longwear-nail-polish-jet-black-varnish-like-it-loud-no-uv-up-to-15-day-wear-10342349" data-model-name="Longwear Nail Polish in Like It Loud" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/3y3Vnv4zLLQzhzBEUBZVF9.webp" alt="Gel by Essie Longwear Nail Polish, Jet Black Varnish, Like It Loud, No Uv, Up to 15 Day Wear" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Essie</div>                                        <div class="featured__title">Longwear Nail Polish in Like It Loud</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you want those French tips to last, then this gel-inspired polish should stick around for up to 15 days.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="96071f1c-c195-11f1-b82b-53781f2d1638">            <a href="https://www.lookfantastic.com/p/mylee-stamp-it-out-nail-stamper/15381508" data-model-name="Stamp It Out Nail Stamper" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/4ZyucDVdn5h4J3jetpYtCH.webp" alt="Mylee Stamp It Out Nail Stamper" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Mylee</div>                                        <div class="featured__title">Stamp It Out Nail Stamper</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I love this nail stamper, which allows you to paint your polish on the top of it, then press your nail tip in for the perfect shape.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="96071f94-c195-11f1-aa89-978886e3784d">            <a href="https://www.opi.com/en-GB/products/cave-the-way-nail-lacquer" data-model-name="Nail Lacquer in Cave the Way" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/tQZjd8kiEgan3wgikmuXSZ.jpg" alt="OPI, Cave the Way Nail Lacquer" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OPI</div>                                        <div class="featured__title">Nail Lacquer in Cave the Way</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Estrada </strong>recommends softening up a black manicure with a little shimmer. "I love an incredibly fine glitter because it catches the light without taking away from the sophistication of the black French," he says.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts, including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/nails/black-french-manicure-ideas</link>
                                                                            <description>
                            <![CDATA[ Nail noir. ]]>
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                                                                        <pubDate>Mon, 19 Oct 2026 06:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 19 Oct 2026 15:42:51 +0000</updated>
                                                                                                                                            <category><![CDATA[Nails]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mica Ricketts ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/1207/MicaRicketts_Headshot-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Mica Ricketts is a freelance beauty editor, copywriter and regular contributor to Who What Wear UK. She also writes for titles including Marie Claire UK, Refinery 29 and Cosmopolitan, and previously worked at Who What Wear UK as Beauty Editor from 2019 to 2021. With experience in both editorial and content management, she also works with beauty brands and small businesses on brand messaging and content strategy. As a busy mum of two, she is passionate about finding efficacious beauty products that can disguise all signs of tiredness with minimal effort. &lt;/p&gt;&lt;p&gt;Mica often contributes to Who What Wear UK&#039;s Next in Beauty awards as part of our expert judging panel, testing countless products over a period of a few months to help whittle down to the very best in class. &lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@iramshelton]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[black french manicure ideas]]></media:description>                                                            <media:text><![CDATA[black french manicure ideas]]></media:text>
                                <media:title type="plain"><![CDATA[black french manicure ideas]]></media:title>
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                            <![CDATA[
                            <article>
                                <p>To refer to a <a href="https://www.whowhatwear.com/uk/french-manicure-ideas">French manicure </a>as a nail trend is, quite frankly, ridiculous. It’s possibly the most classic nail look of all time, and one of those manicures that never goes out of style. The timeless combination of crisp white tips with a nude base is returned to time and time again by nail artists, but as we head into <a href="https://www.whowhatwear.com/beauty/fragrance/autumn-french-manicure-trends-2026">autumn,</a> we’ve spotted that many are switching out those iconic white tips for something more seasonal. Enter: the black French manicure.</p><p>Providing the same understated look that makes the original manicure so enduring, the darker tips of the black French mani simply give the whole look a little more edge. "Black tips work particularly well for autumn because they complement darker clothing, leather, tailoring and all those richer seasonal textures," explains <strong>award-winning nail artist </strong><a href="https://www.instagram.com/kingofnail?stkn=Y2o5dzhndzc2OHR3" target="_blank"><strong>Max Estrada</strong></a>. "You still have the sophistication of a classic French manicure, but the black gives it a little more drama and attitude." Plus, the darker colour palette feels particularly fitting for autumn when deep <a href="https://www.whowhatwear.com/beauty/nails/burgundy-pedicure">burgundies</a>, <a href="https://www.whowhatwear.com/beauty/nails/summer-chocolate-pedicure">chocolate browns</a> and moodier hues tend to dominate both manicures <em>and </em><a href="https://www.whowhatwear.com/beauty/nails/autumn-pedicure-trends-2026">pedicures</a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="saFdKPhs8HoHbpYNwNCccg" name="nailsbyzola_1778020582_3890639115363904556_6651195684" alt="Sabrina Carpenter film strip inspired black French manicure ideas" src="https://cdn.mos.cms.futurecdn.net/saFdKPhs8HoHbpYNwNCccg-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DX-VXm0GAhz/?hl=en&amp;img_index=1" target="_blank" rel="nofollow">@nailsbyzola</a>)</span></figcaption></figure><p>Even better, the versatility of the original French manicure remains. An <a href="https://www.whowhatwear.com/beauty/nails/micro-french-manicure-trend">ultra-fine</a> black tip will appeal to minimalists, whilst a thicker or more graphic tip is perfect for those who prefer a more experimental manicure. Plus, you can play around with the base colour, from <a href="https://www.whowhatwear.com/beauty/nails/milky-french-pedicure">milky nudes</a> to tonal shades, depending on how classic or modern you want your final black French manicure to be.</p><p>Ahead, we’ve rounded up all the inspiration you need to embrace darker tips, and the best products to create your own black French manicure at home.</p><h3 class="article-body__section" id="section-11-black-french-manicure-ideas"><span>11 Black French-Manicure Ideas</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1240px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="n8NevD4AVSDyoYcCG4azaN" name="polishedbylolo_1702923157_3260678234306543054_36390769476" alt="black french manicure with square tips" src="https://cdn.mos.cms.futurecdn.net/n8NevD4AVSDyoYcCG4azaN-1920-80.jpg" mos="" align="middle" fullscreen="" width="1240" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/C1AQZQKsH3O/" target="_blank" rel="nofollow">@polishedbylolo</a>)</span></figcaption></figure><p><a href="https://www.whowhatwear.com/beauty/nails/square-nail-ideas">Square nails</a> have been the chicest shape of 2026 and they look so chic teamed with these perfectly precise black tips.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="qVYY4Ax9vEMq8ZhxqN6nA5" name="iramshelton_1613643162_2511743351509821717_18344860425" alt="Iram Shelton black dotted French manicure" src="https://cdn.mos.cms.futurecdn.net/qVYY4Ax9vEMq8ZhxqN6nA5-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1440" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/CLbgUU5sSkV/" target="_blank" rel="nofollow">@iramshelton</a>)</span></figcaption></figure><p>We're going dotty for this playful set, which nods to autumn's <a href="https://www.whowhatwear.com/beauty/nails/animal-print-nail-ideas">animal-print nail trend</a> without going full throttle. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="Ca63Mc2ydJLJ6eoNBUbcBo" name="matejanova_1790274586_3993433646506719051_35353857325" alt="black french manicure on one hand and colour block black nails on other hand" src="https://cdn.mos.cms.futurecdn.net/Ca63Mc2ydJLJ6eoNBUbcBo-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DdriBtECEc-/?img_index=5" target="_blank" rel="nofollow">@matejanova</a>)</span></figcaption></figure><p><a href="https://www.whowhatwear.com/beauty/nails/mix-and-match-nail-colour-trend">Mix-and-match manicures</a> always look cool, as this classic black French manicure and <a href="https://www.whowhatwear.com/beauty/nails/colour-blocking-french-manicure">colour-block</a> set proves.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="jqU7VvDZCNf2w2TCA8p5gK" name="sabrina-carpenter-nails" alt="Sabrina Carpenter with film print French tips" src="https://cdn.mos.cms.futurecdn.net/jqU7VvDZCNf2w2TCA8p5gK-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DYfn1-wy_b7/?hl=en" target="_blank" rel="nofollow">@nailsbyzola</a>)</span></figcaption></figure><p>This re-creation of Sabrina Carpenter's film-strip-inspired manicure for this year's Met Gala is seriously glam.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:112.29%;"><img id="ZYJWuqXi7WMRzb2aWdFLDe" name="iramshelton_1634804352_2689256278788770475_18344860425" alt="diagonal black French manicure" src="https://cdn.mos.cms.futurecdn.net/ZYJWuqXi7WMRzb2aWdFLDe-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1617" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/CVSKFZXMYqr/" target="_blank" rel="nofollow">@iramshelton</a>)</span></figcaption></figure><p>Who knew that switching the direction of the nail tip from horizontal to diagonal could create such impact?  </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="dNQ9qDvChYWqwnqpghpwaA" name="themaniclub_1778337937_3893300474024137972_42363475752" alt="black french manicure with pearl detailing and pink base" src="https://cdn.mos.cms.futurecdn.net/dNQ9qDvChYWqwnqpghpwaA-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DYHyrUglGvf/?img_index=1" target="_blank" rel="nofollow">@themaniclub</a>)</span></figcaption></figure><p>Embellished nails were bookmarked as one of 2026's biggest <a href="https://www.whowhatwear.com/beauty/nails/nail-art-trends-2026">nail art trends,</a> so I love the way that this set combines pearl detailing with glossy black French tips. Seriously chic.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:106.88%;"><img id="hEtrdfvcYnbrEZktohT5jF" name="matejanova_1630136832_2650102285592583276_35353857325" alt="micro black French manicure" src="https://cdn.mos.cms.futurecdn.net/hEtrdfvcYnbrEZktohT5jF-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1539" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/CTHDfznMlxs/" target="_blank" rel="nofollow">@matejanova</a>)</span></figcaption></figure><p>You'd need a seriously steady hand to nail these ultra-fine tips, but we're big fans of this minimalist style.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:124.93%;"><img id="eAqFSHtz9rsr3xKNvu7mxM" name="iramshelton_1668629106_2972998882863164044_18344860425" alt="black french manicure with abstract black tips" src="https://cdn.mos.cms.futurecdn.net/eAqFSHtz9rsr3xKNvu7mxM-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1799" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/ClCNrt6sSqM/" target="_blank" rel="nofollow">@iramshelton</a>)</span></figcaption></figure><p>There's something about this abstract black nail design that feels made for spooky season. I've got it bookmarked as a genuinely stylish option for this year's <a href="https://www.whowhatwear.com/beauty/nails/halloween-nail-ideas-2026">Halloween mani</a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="q8nFy96RRFCUeRFp8Wsqeh" name="lolo.nailedit_1704040423_3270050543211169638_39741865912" alt="black French manicure with stud detailing" src="https://cdn.mos.cms.futurecdn.net/q8nFy96RRFCUeRFp8Wsqeh-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/C1hjaTBrMdm/" target="_blank" rel="nofollow">@lolo.nailedit</a>)</span></figcaption></figure><p>Move over, polka dots: <a href="https://www.whowhatwear.com/beauty/nails/studded-nails-trend">studded nails</a> are an edgy alternative for autumn. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:106.94%;"><img id="DbytFcngDBedQq43UCSoJB" name="iramshelton_1664810072_2940962505451545505_18344860425" alt="Black French tips with a charcoal base colour" src="https://cdn.mos.cms.futurecdn.net/DbytFcngDBedQq43UCSoJB-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1540" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/CjQZdEbLqOh/" target="_blank" rel="nofollow">@iramshelton</a>)</span></figcaption></figure><p>Turning the classic French manicure entirely on its head, this set teams glossy black tips with a matte charcoal base for a really striking result. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="MB76RwbkZNoi5Y3A8fmRRS" name="paintboxnails_1645292308_2777235637516105199_490626711" alt="classic black French manicure" src="https://cdn.mos.cms.futurecdn.net/MB76RwbkZNoi5Y3A8fmRRS-1920-80.jpg" mos="" align="middle" fullscreen="" width="1080" height="1080" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/CaKuRkPs_Xv/" target="_blank" rel="nofollow">@paintboxnails</a>)</span></figcaption></figure><p>Sometimes simple is best, and these <a href="https://www.whowhatwear.com/almond-nail-designs">almond-shaped</a> black tips are so wearable.</p><h3 id="shop-the-look">Shop the Look:</h3>        <div class="featured_product_block featured_block_standard" data-id="96071dbe-c195-11f1-bbe7-ef898131e966">            <a href="https://uk.manucurist.com/products/green-nail-polish-licorice" data-model-name="Nail Polish in Licorice" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Vg5z5kYFcSHJYjSjHCJcwU.jpg" alt="Licorice" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Nail Polish in Licorice</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A highly opaque, ultra-glossy polish for the perfect black French tip.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="96071e36-c195-11f1-8fda-610dd50a3ac6">            <a href="https://uk.manucurist.com/products/nail-art-brush" data-model-name="Nail Art Brush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/miUzHiBbeiqczafY4CeoxG.jpg" alt="Manucurist, Manucurist Nail Art Brush" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Nail Art Brush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>You'll need a steady hand to perfect your French tips, but this precision brush is a great tool to practice with.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="96071eae-c195-11f1-ae98-e1f3deadf7d3">            <a href="https://www.boots.com/gel-by-essie-longwear-nail-polish-jet-black-varnish-like-it-loud-no-uv-up-to-15-day-wear-10342349" data-model-name="Longwear Nail Polish in Like It Loud" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/3y3Vnv4zLLQzhzBEUBZVF9.webp" alt="Gel by Essie Longwear Nail Polish, Jet Black Varnish, Like It Loud, No Uv, Up to 15 Day Wear" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Essie</div>                                        <div class="featured__title">Longwear Nail Polish in Like It Loud</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you want those French tips to last, then this gel-inspired polish should stick around for up to 15 days.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="96071f1c-c195-11f1-b82b-53781f2d1638">            <a href="https://www.lookfantastic.com/p/mylee-stamp-it-out-nail-stamper/15381508" data-model-name="Stamp It Out Nail Stamper" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/4ZyucDVdn5h4J3jetpYtCH.webp" alt="Mylee Stamp It Out Nail Stamper" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Mylee</div>                                        <div class="featured__title">Stamp It Out Nail Stamper</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I love this nail stamper, which allows you to paint your polish on the top of it, then press your nail tip in for the perfect shape.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="96071f94-c195-11f1-aa89-978886e3784d">            <a href="https://www.opi.com/en-GB/products/cave-the-way-nail-lacquer" data-model-name="Nail Lacquer in Cave the Way" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/tQZjd8kiEgan3wgikmuXSZ.jpg" alt="OPI, Cave the Way Nail Lacquer" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OPI</div>                                        <div class="featured__title">Nail Lacquer in Cave the Way</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Estrada </strong>recommends softening up a black manicure with a little shimmer. "I love an incredibly fine glitter because it catches the light without taking away from the sophistication of the black French," he says.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts, including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ Smoky, Sultry and Smouldering—The 11 Perfumes to Know This Autumn ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Certain <a href="https://www.whowhatwear.com/best-new-perfume">perfumes</a> just scream a season. There are <a href="https://www.whowhatwear.com/uk/best-floral-perfumes">florals</a> for spring (original, I know), airy ozones and zesty <a href="https://www.whowhatwear.com/uk/best-citrus-perfumes">citruses</a> for summer; and of course, smoky <a href="https://www.whowhatwear.com/best-winter-perfumes">perfumes for winter</a>. Now that we're well and truly in the throes of autumn, I can't help but be drawn to this rather complex and vast category of scents. </p><p>Some quite literally bottle the enveloping, heady aroma of bonfire smoke, while others add a smoulder to florals, <a href="https://www.whowhatwear.com/uk/best-gourmand-perfumes">gourmands</a> and fruits. Blended in the right dosage, smoke adds texture, depth and a certain sensuality that feels unisex. At one end of the spectrum, these scents conjure the platonic ideal of a ’50s-era speakeasy: dimly lit, filled with curls of smoke, cracked-leather armchairs and wood-panelled walls. But it can be as subtle as you like, too, lending a softer, more understated warmth. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:138.89%;"><img id="bVCjUAvjEGx4Ub6ixRFDkL" name="@annelauremais" alt="@annelauremais wearing suede" src="https://cdn.mos.cms.futurecdn.net/bVCjUAvjEGx4Ub6ixRFDkL-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1500" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/annelauremais/">@annelauremais</a>)</span></figcaption></figure><p>"For me, the best smoky fragrances create a sense of intimacy and intrigue," agrees <a href="https://www.instagram.com/AlmiraArmstrong/" target="_blank"><strong>Almira Armstrong</strong></a><strong>, founder of perfume brand, </strong><a href="https://www.atelierlumira.com/" target="_blank" rel="nofollow"><strong>Lumira</strong></a>. "Smoke is especially evocative: it can suggest a fire after dark, incense in a quiet room or the warmth of a place you remember. I think that emotional quality is what makes smoky perfumes so appealing in autumn. They feel like something you can step into."</p><p>Of course, it can be hard to get this category right. Per <strong>Armstrong</strong>, the best smoky perfumes consider proportion and contrast. "A small amount of a smoky note can add depth; too much can dominate everything around it. I love giving smoke room to breathe with something bright at the top, such as citrus, then adding softness through <a href="https://www.whowhatwear.com/uk/best-rose-perfumes" target="_blank">rose</a>, <a href="https://www.whowhatwear.com/uk/best-musk-fragrances" target="_blank">musk</a> or <a href="https://www.whowhatwear.com/uk/best-vanilla-perfumes" target="_blank">vanilla</a>."</p><p>Now, without further ado, the smoky perfumes worth knowing this autumn.</p><h2 class="article-body__section" id="section-the-best-smoky-perfumes-for-autumn-2026"><span>The Best Smoky Perfumes for Autumn 2026 </span></h2><ul><li><strong>Best Overall Smoky Perfume: </strong><a href="https://www.cultbeauty.co.uk/p/le-labo-the-noir-29-eau-de-parfum-rm-50ml/13319665/" target="_blank">Le Labo Thé Noir 29, £176</a></li><li><strong>Best Gourmand Smoky: </strong><a href="https://abelfragrance.com/products/coat-check?" target="_blank">Abel Coat Check, £160</a></li><li><strong>Best Floral Smoky: </strong><a href="https://www.libertylondon.com/uk/feu-de-rose-eau-de-parfum-100ml-R695200006.html" target="_blank">Réservation Parfums Feu de Rose, £230</a></li><li><strong>Best Rich Smoky: </strong><a href="https://www.rituals.com/en-gb/everlasting-oudh-60ml-1120744.html" target="_blank">Rituals Aeonian Everlasting Oudh, £87.90</a></li><li><strong>Best Classic Smoky: </strong><a href="https://www.lookfantastic.com/p/maison-margiela-replica-by-the-fireplace-eau-de-toilette-30ml/13183499/" target="_blank">Maison Margiela By The Fireplace, £49.60</a></li></ul><h2 id="1-le-labo-the-noir-29">1. Le Labo Thé Noir 29 </h2>        <div class="featured_product_block featured_block_standard" data-id="9e5654d0-c875-11f1-b8da-0d3b7f7c7763">            <a href="https://www.cultbeauty.co.uk/p/le-labo-the-noir-29-eau-de-parfum-rm-50ml/13319665/" data-model-name="Thé Noir 29 Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/J9iJNHZ4ttoVHaWPxL7zn3.webp" alt="Le Labo ThÉ Noir 29 Eau De Parfum 50ml" /><span class='featured__label standard__label'>Best Overall </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Le Labo</div>                                        <div class="featured__title">Thé Noir 29 Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes: </strong></em><em>Black tea, bergamot, fig, bay leaves, cedar wood, vetiver, musk, tobacco </em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="ZCtGEaJsgjxkEmg37U5Mxk" name="Untitled design (60)" alt="Le Labo" src="https://cdn.mos.cms.futurecdn.net/ZCtGEaJsgjxkEmg37U5Mxk-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun )</span></figcaption></figure><p>If I want something subtly smoky and sexy that I can wear year-round, I inevitably reach for <a href="https://www.whowhatwear.com/beauty/fragrance/sienna-miller-le-labo-the-noir-29">Le Labo’s Thé Noir 29</a>. It’s an icon for a reason. Peppery and woody, with a hint of spice, its black tea note rounds everything out beautifully, keeping it from ever feeling too intense. I think of it as a smoky skin scent, albeit one with excellent projection and staying power, thanks to its tobacco notes. </p><h2 id="2-celine-nightclubbing">2. Celine Nightclubbing </h2>        <div class="featured_product_block featured_block_standard" data-id="9e5655fc-c875-11f1-b9fd-3335098399ff">            <a href="https://www.celine.com/en-gb/haute-parfumerie/fragrances/nightclubbing-eau-de-parfum-100ml-6PC1H1005.37TT.html" data-model-name="Nightclubbing Eau de Parfum " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/rW89FvsGt5YCK3VHUXULDm.png" alt="Celine, Nightclubbing Eau de Parfum" /><span class='featured__label standard__label'>Best for Date Night</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Celine</div>                                        <div class="featured__title">Nightclubbing Eau de Parfum </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes: </strong></em><em>Galbanum, nicotine accord, musk, white orris butter, patchouli, tree moss, vanilla </em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="sW4rrHgomxoGvSs4SpemQA" name="Untitled design (61)" alt="Celine" src="https://cdn.mos.cms.futurecdn.net/sW4rrHgomxoGvSs4SpemQA-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>Smoky perfumes can have a reputation for being overbearing and stuffy, but not Celine’s Nightclubbing. It has all the classic elements of the fragrance family, rendered in a much lighter, more wearable way. Spritzing it makes me feel as though I’m wrapped in a gigantic fur coat, on my way to some starry, candlelit evening. There’s warmth and depth from the galbanum and patchouli, offset by an airy effervescence from the nicotine accord and a creamy softness from vanilla. I like to think of it as a grown-up perfume for those of us who still feel like we’re cosplaying at adulthood (myself included).</p><h2 id="3-maison-margiela-by-the-fireplace">3. Maison Margiela By The Fireplace </h2>        <div class="featured_product_block featured_block_standard" data-id="ccb35d9c-c879-11f1-a25c-f9c983a31286">            <a href="https://www.lookfantastic.com/p/maison-margiela-replica-by-the-fireplace-eau-de-toilette-30ml/13183499/" data-model-name="By the Fireplace Eau de Toilette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/JJZy7Ha9gtktWSPcHWqmzd.png" alt="Maison Margiela Replica by the Fireplace Eau De Toilette - 30ml" /><span class='featured__label standard__label'>Best Classic Smoky Perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maison Margiela Replica</div>                                        <div class="featured__title">By the Fireplace Eau de Toilette</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes: </strong></em><em>Cloves, pink pepper, orange blossom, chesnut, guaic wood, juniper, vanilla, balsam, cashmeran</em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="PyWTFZHQ5CVdiaRRGcuseF" name="Untitled design (62)" alt="Margiela" src="https://cdn.mos.cms.futurecdn.net/PyWTFZHQ5CVdiaRRGcuseF-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>Few things smell more like autumn than a bonfire. If you love the scent of your clothes after an evening spent warming your hands by the flames, <a href="https://www.whowhatwear.com/beauty/fragrance/best-maison-margiela-replica-perfume">Maison Margiela</a>’s By the Fireplace captures it almost literally. It opens with smoky, burning woods, softened by creamy, cosy guaiac wood, cashmeran and clove oil. Notes of chestnut and red berries evoke roasting chestnuts and s’mores, while sumptuous vanilla emerges as the fragrance wears, settling beautifully into the skin.</p><h2 id="4-abel-coat-check">4. Abel Coat Check </h2>        <div class="featured_product_block featured_block_standard" data-id="8138084e-c87a-11f1-bb89-1d707a25fe2e">            <a href="https://abelfragrance.com/products/coat-check?" data-model-name="Coat Check" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/NnLtxdhNgKMkSBLNMpRceQ.png" alt="Coat Check" /><span class='featured__label standard__label'>Best Gourmand Smoky Fragrance</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Abel</div>                                        <div class="featured__title">Coat Check</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes: </strong></em><em>Star anise, coffee, cassis, cacao, tolu balsam, tobacco, cedarwood </em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="T45hHrnSxCNW9mw8F49ikP" name="Untitled design (63)" alt="Abel" src="https://cdn.mos.cms.futurecdn.net/T45hHrnSxCNW9mw8F49ikP-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>As <strong>Armstrong</strong> says, the best smoky perfumes are all about balance, and few notes complement them better than saccharine gourmands. Case in point: Abel’s Coatcheck, which has all the sensuality of the fragrance family but becomes a veritable confection thanks to an enveloping, dessert-like cacao note. It’s rich, creamy and seductive, yet remains fresh on the palate thanks to herbaceous blackcurrant and invigorating coffee. This is a smoky scent for people who think they don’t like smoky fragrances.</p><h2 id="5-diptyque-39-s-orpheon">5. Diptyque's Orpheon </h2>        <div class="featured_product_block featured_block_standard" data-id="fb744610-c87d-11f1-854a-0d8f87f6c77e">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/orpheon-eau-de-parfum-MUK200029614.html" data-model-name="Orpheon Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6JKYSpCymWhBQfzsZT9Ka5.jpg" alt="Diptyque Orpheon Eau De Parfum" /><span class='featured__label standard__label'>Best Powdery Smoky Scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Diptyque</div>                                        <div class="featured__title">Orpheon Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes: </strong></em><em>Juniper berry, jasmine, cedar, tonka bean</em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="QcjwVeaxnBP6he7saqwyJY" name="Untitled design (64)" alt="Diptqyue" src="https://cdn.mos.cms.futurecdn.net/QcjwVeaxnBP6he7saqwyJY-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>The <em>Who What Wear</em> team has often waxed lyrical about <a href="https://www.whowhatwear.com/beauty/fragrance/diptyque-orpheon-eau-de-toilette" target="_blank">Diptyque’s bestselling Orphéon</a>, but I think it deserves even more praise for being a surprisingly understated take on smoky fragrance. Bottling the buzz of Paris’s Saint-Germain-des-Prés, it pays homage to the legendary Orphéon bar, where creatives gathered over liqueur and curls of pipe smoke. Soft, powdery jasmine meets warm tobacco, leaving behind a nostalgic, musky trail that captures the neighbourhood’s bohemian spirit. It’s a true day-to-night smoky scent, too, equally at home in the office as it is at date-night dinner.</p><h2 id="6-rituals-aeonian-everlasting-oudh">6. Rituals Aeonian Everlasting Oudh </h2>        <div class="featured_product_block featured_block_standard" data-id="4b22877a-c87f-11f1-8e73-89292703f1c3">            <a href="https://www.rituals.com/en-gb/everlasting-oudh-60ml-1120744.html" data-model-name="Aeonian Everlasting Oudh" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:148,l:0,cw:1200,ch:1200,q:80/jSwrsA8bwwXC97np5tewrK.webp" alt="Aeonian Everlasting Oudh 60 Ml" /><span class='featured__label standard__label'>Best Rich Smoky Perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rituals</div>                                        <div class="featured__title">Aeonian Everlasting Oudh</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes: </strong></em><em>Dark oudh, coffee, raspberry </em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="VgqXFfgCDYSeX4LpQWnJSg" name="Rituals" alt="Rituals" src="https://cdn.mos.cms.futurecdn.net/VgqXFfgCDYSeX4LpQWnJSg-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>Rituals has always been a staple in my bodycare routine, but I was blown away this year when the brand released Aeonian—a collection of eight unisex fine fragrances, blended by master perfumers. Out of the collection, I immediately fell in love with Everlasting Oudh; an intense smoky concoction that completely belies its £88 price point. Dark Oudh is tempered by coffee and herby raspberry, and it just lasts on the skin all day long; in fact, I’ve often been able to smell this on my clothes days after I’ve initially sprayed it. It’s incredible value. </p><h2 id="7-lbty-fragrance-1875">7. LBTY. Fragrance 1875 </h2>        <div class="featured_product_block featured_block_standard" data-id="94513d0a-c880-11f1-930a-83522ecfaf87">            <a href="https://www.libertylondon.com/uk/liberty-1875-eau-de-parfum-100ml-000838781.html" data-model-name="Liberty 1875 Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zvDX8iXFtotoE39CXcemyf.png" alt="Liberty LBTY. Fragrance, Liberty 1875 Eau De Parfum" /><span class='featured__label standard__label'>Best Floral Smoky Scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Liberty LBTY. Fragrance</div>                                        <div class="featured__title">Liberty 1875 Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes: </strong></em><em>Bergamot, juniper, jasmine, tuberose India, ylang ylang, courmarin, tobacco, vanilla </em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="vfncLtTfLfLXAmm7JwtM94" name="LBTY Fragrances" alt="Liberty" src="https://cdn.mos.cms.futurecdn.net/vfncLtTfLfLXAmm7JwtM94-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>If you like smoky fragrances for the atmosphere they evoke, it doesn't get better than LBTY. Fragrances 1875. Created to celebrate the 150-year anniversary of the iconic London department store, this smoky floral scent evokes its hallowed wood-panelled walls and the esteemed visitors it has welcomed over the past century and a half. Rich tobacco smoke and syrupy tuberose flowers conjure up peals of laughter and animated debate, before spicy notes and tobacco add a soft grounding energy. It's a real crowdpleaser, despite being one of the more unique smoky scents in my collection. </p><h2 id="8-reservation-parfums-feu-de-rose">8. Réservation Parfums Feu de Rose </h2>        <div class="featured_product_block featured_block_standard" data-id="e5d03bb6-c940-11f1-b82a-1b6b476ad3c9">            <a href="https://www.libertylondon.com/uk/feu-de-rose-eau-de-parfum-100ml-R695200006.html" data-model-name="Feu De Rose Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:104,l:0,cw:1000,ch:1000,q:80/rsNogLBrq9UaEnp7d7nSod.jpg" alt="Feu De Rose Eau De Parfum 100ml" /><span class='featured__label standard__label'>Best Smoky Rose</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Réservation Parfums</div>                                        <div class="featured__title">Feu De Rose Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes: </strong></em><em>Cedarwood, styrax, leather accord</em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="fBf4VmMhj2aX8uMC9pBvGJ" name="Reservation parfums Feu de Rose" alt="Reservation parfums" src="https://cdn.mos.cms.futurecdn.net/fBf4VmMhj2aX8uMC9pBvGJ-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>Smoky notes pair beautifully with gourmand profiles, of course, but they’re also surprisingly good with soft florals like rose, toughening them up a tad. Réservation Parfums’ Feu de Rose is a masterclass in this, evoking a rose garden at dusk. There’s a gorgeous contrast between honeyed cistus absolute and the spice of nutmeg and clove. It’s a genuinely distinctive scent, and one that always gets people asking when I wear it.</p><h2 id="9-chanel-le-lion">9. Chanel Le Lion </h2>        <div class="featured_product_block featured_block_standard" data-id="485e05c6-c89f-11f1-82fc-dfe6e36c8a4c">            <a href="https://www.harrods.com/en-gb/p/chanel-le-lion-de-chanel-eau-de-parfum-75ml-000000000006791497" data-model-name="Le Lion de Chanel Eau de Parfum " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:113.73%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/yPCg3XiPALbAfF46KbKXN6.jpg" alt="Chanel Le Lion De Chanel Eau De Parfum (75ml)" /><span class='featured__label standard__label'>Best Smoky Leather Perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel </div>                                        <div class="featured__title">Le Lion de Chanel Eau de Parfum </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes: </strong></em><em>Bergamot, lemon, cistus labdanum, amber, madagascar vanilla, patchouli, sandalwood, musk </em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="Ht8vqSwCzuHkDoVy84eLQb" name="Chanel (2)" alt="Chanel Le Lion" src="https://cdn.mos.cms.futurecdn.net/Ht8vqSwCzuHkDoVy84eLQb-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>Perhaps the most intense smoky fragrance on this list, <a href="https://www.whowhatwear.com/uk/best-chanel-perfumes">Chanel</a>'s Le Lion certainly isn't for the faint of heart, and definitely leans more towards evening than day wear. It's a leathery amber scent, rendered even more powerful and animalic through strong notes of labdanum and patchouli. You need a mere spritz for it to fill a room, and its sillage is impressive hours later. It's not a scent that fades into the background—in fact, this is the scent I would wear if I were going for a job promotion; it's that commanding.</p><h2 id="10-dior-tobacolor">10. Dior Tobacolor </h2>        <div class="featured_product_block featured_block_standard" data-id="485e0652-c89f-11f1-a206-edae210273a6">            <a href="https://www.dior.com/en_gb/beauty/products/tobacolor-Y0996186.html" data-model-name="Tobacolor " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PP6Acfx2SVygZqXK89irgU.png" alt="dior," /><span class='featured__label standard__label'>Best Long-Lasting Smoky Scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior </div>                                        <div class="featured__title">Tobacolor </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes: </strong></em><em>Tobacco, tobacco leaf, honey, smoke, plum, amber, white tobacco, peach, citrus</em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="ff8JwDGXrgzBjE28G5JUAV" name="Dior" alt="Dior" src="https://cdn.mos.cms.futurecdn.net/ff8JwDGXrgzBjE28G5JUAV-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun )</span></figcaption></figure><p>Smoky scents are inherently glamorous to me. They conjure the streets of Paris after dark, the boozy excesses of a night out and old Hollywood starlets wrapped in thick furs. One spray of Dior’s Tobacolor transports me to another era, thanks largely to all the tobacco. There are three different tobacco accords here, lending it an old-world feel, but it’s still a scent you could wear every day,  thanks to the sweetness of notes like honey, plum and peach. </p><h2 id="11-loewe-smoky-rain">11. Loewe Smoky Rain </h2>        <div class="featured_product_block featured_block_standard" data-id="99896f38-c8a1-11f1-9dc4-63c2c4dd2400">            <a href="https://www.libertylondon.com/uk/smoky-rain-eau-de-parfum-100ml-000886390.html" data-model-name="Smoky Rain Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:84,l:0,cw:1000,ch:1000,q:80/beBvMj6XjhDLphrtjATg3m.jpg" alt="Smoky Rain Eau De Parfum 100ml" /><span class='featured__label standard__label'>Best Smoky Skin Scent </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Loewe</div>                                        <div class="featured__title">Smoky Rain Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes: </strong></em><em>Pink pepper, bergamot, incense, white musk, patchouli, amber </em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="CiWkM2gwHJ5BKvBg7iznkP" name="Loewe Smoky Rain" alt="Loewe Smoky Rain" src="https://cdn.mos.cms.futurecdn.net/CiWkM2gwHJ5BKvBg7iznkP-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>I fell in love with Loewe’s Smoky Rain on the first spritz. Part of the brand’s new Crafted Collection of niche perfumes, it bottles the smell of petrichor, but takes it somewhere far more elevated. There’s something almost enigmatic about its musky facets; it’s the best kind of skin scent, but with a shot of sex appeal from its smokier notes. I can already tell I’ll be going through a bottle of the stuff this autumn.</p><h4 class="article-body__section" id="section-how-i-tested"><span>How I Tested </span></h4><p>Both the wider Who What Wear UK team and our beauty team have tested hundreds of perfumes between us, and we're very familiar with the vast array of smoky fragrances on the market. I've long collected these scents, but for the purposes of this feature, I tested newer offerings as well as my tried and tested for two weeks,  judging each on projection, throw, sillage and lasting power. </p><h4 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us </span></h4><p>At <em>Who What Wear UK</em>, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/fragrance/best-smoky-perfumes</link>
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                            <![CDATA[ Expensive-smelling scents for winter. ]]>
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                                                                        <pubDate>Sun, 18 Oct 2026 06:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Nessa Humayun ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/qBL9xURQxxVyinjQmj6BCG-320-70.png ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Nessa Humayun is a freelance beauty journalist and the former Beauty Editor of Marie Claire UK. With a decade of editorial experience across beauty, fashion and lifestyle, Nessa has written for publications including British Vogue, The Times, Cosmopolitan, Stylist, Dazed, The Independent and The London Standard.&lt;br&gt;&lt;br&gt;Obsessed with beauty since she was tall enough to raid her mum’s vanity, Nessa covers everything from product must-haves to long-form features exploring the forces shaping the beauty landscape. She is committed to unpacking what’s really worth it, separating science from hype, and figuring out which trends and treatments are actually worth your time (and money).&lt;/p&gt; ]]></dc:description>
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                                <p>Certain <a href="https://www.whowhatwear.com/best-new-perfume">perfumes</a> just scream a season. There are <a href="https://www.whowhatwear.com/uk/best-floral-perfumes">florals</a> for spring (original, I know), airy ozones and zesty <a href="https://www.whowhatwear.com/uk/best-citrus-perfumes">citruses</a> for summer; and of course, smoky <a href="https://www.whowhatwear.com/best-winter-perfumes">perfumes for winter</a>. Now that we're well and truly in the throes of autumn, I can't help but be drawn to this rather complex and vast category of scents. </p><p>Some quite literally bottle the enveloping, heady aroma of bonfire smoke, while others add a smoulder to florals, <a href="https://www.whowhatwear.com/uk/best-gourmand-perfumes">gourmands</a> and fruits. Blended in the right dosage, smoke adds texture, depth and a certain sensuality that feels unisex. At one end of the spectrum, these scents conjure the platonic ideal of a ’50s-era speakeasy: dimly lit, filled with curls of smoke, cracked-leather armchairs and wood-panelled walls. But it can be as subtle as you like, too, lending a softer, more understated warmth. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:138.89%;"><img id="bVCjUAvjEGx4Ub6ixRFDkL" name="@annelauremais" alt="@annelauremais wearing suede" src="https://cdn.mos.cms.futurecdn.net/bVCjUAvjEGx4Ub6ixRFDkL-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1500" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/annelauremais/">@annelauremais</a>)</span></figcaption></figure><p>"For me, the best smoky fragrances create a sense of intimacy and intrigue," agrees <a href="https://www.instagram.com/AlmiraArmstrong/" target="_blank"><strong>Almira Armstrong</strong></a><strong>, founder of perfume brand, </strong><a href="https://www.atelierlumira.com/" target="_blank" rel="nofollow"><strong>Lumira</strong></a>. "Smoke is especially evocative: it can suggest a fire after dark, incense in a quiet room or the warmth of a place you remember. I think that emotional quality is what makes smoky perfumes so appealing in autumn. They feel like something you can step into."</p><p>Of course, it can be hard to get this category right. Per <strong>Armstrong</strong>, the best smoky perfumes consider proportion and contrast. "A small amount of a smoky note can add depth; too much can dominate everything around it. I love giving smoke room to breathe with something bright at the top, such as citrus, then adding softness through <a href="https://www.whowhatwear.com/uk/best-rose-perfumes" target="_blank">rose</a>, <a href="https://www.whowhatwear.com/uk/best-musk-fragrances" target="_blank">musk</a> or <a href="https://www.whowhatwear.com/uk/best-vanilla-perfumes" target="_blank">vanilla</a>."</p><p>Now, without further ado, the smoky perfumes worth knowing this autumn.</p><h2 class="article-body__section" id="section-the-best-smoky-perfumes-for-autumn-2026"><span>The Best Smoky Perfumes for Autumn 2026 </span></h2><ul><li><strong>Best Overall Smoky Perfume: </strong><a href="https://www.cultbeauty.co.uk/p/le-labo-the-noir-29-eau-de-parfum-rm-50ml/13319665/" target="_blank">Le Labo Thé Noir 29, £176</a></li><li><strong>Best Gourmand Smoky: </strong><a href="https://abelfragrance.com/products/coat-check?" target="_blank">Abel Coat Check, £160</a></li><li><strong>Best Floral Smoky: </strong><a href="https://www.libertylondon.com/uk/feu-de-rose-eau-de-parfum-100ml-R695200006.html" target="_blank">Réservation Parfums Feu de Rose, £230</a></li><li><strong>Best Rich Smoky: </strong><a href="https://www.rituals.com/en-gb/everlasting-oudh-60ml-1120744.html" target="_blank">Rituals Aeonian Everlasting Oudh, £87.90</a></li><li><strong>Best Classic Smoky: </strong><a href="https://www.lookfantastic.com/p/maison-margiela-replica-by-the-fireplace-eau-de-toilette-30ml/13183499/" target="_blank">Maison Margiela By The Fireplace, £49.60</a></li></ul><h2 id="1-le-labo-the-noir-29">1. Le Labo Thé Noir 29 </h2>        <div class="featured_product_block featured_block_standard" data-id="9e5654d0-c875-11f1-b8da-0d3b7f7c7763">            <a href="https://www.cultbeauty.co.uk/p/le-labo-the-noir-29-eau-de-parfum-rm-50ml/13319665/" data-model-name="Thé Noir 29 Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/J9iJNHZ4ttoVHaWPxL7zn3.webp" alt="Le Labo ThÉ Noir 29 Eau De Parfum 50ml" /><span class='featured__label standard__label'>Best Overall </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Le Labo</div>                                        <div class="featured__title">Thé Noir 29 Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes: </strong></em><em>Black tea, bergamot, fig, bay leaves, cedar wood, vetiver, musk, tobacco </em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="ZCtGEaJsgjxkEmg37U5Mxk" name="Untitled design (60)" alt="Le Labo" src="https://cdn.mos.cms.futurecdn.net/ZCtGEaJsgjxkEmg37U5Mxk-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun )</span></figcaption></figure><p>If I want something subtly smoky and sexy that I can wear year-round, I inevitably reach for <a href="https://www.whowhatwear.com/beauty/fragrance/sienna-miller-le-labo-the-noir-29">Le Labo’s Thé Noir 29</a>. It’s an icon for a reason. Peppery and woody, with a hint of spice, its black tea note rounds everything out beautifully, keeping it from ever feeling too intense. I think of it as a smoky skin scent, albeit one with excellent projection and staying power, thanks to its tobacco notes. </p><h2 id="2-celine-nightclubbing">2. Celine Nightclubbing </h2>        <div class="featured_product_block featured_block_standard" data-id="9e5655fc-c875-11f1-b9fd-3335098399ff">            <a href="https://www.celine.com/en-gb/haute-parfumerie/fragrances/nightclubbing-eau-de-parfum-100ml-6PC1H1005.37TT.html" data-model-name="Nightclubbing Eau de Parfum " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/rW89FvsGt5YCK3VHUXULDm.png" alt="Celine, Nightclubbing Eau de Parfum" /><span class='featured__label standard__label'>Best for Date Night</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Celine</div>                                        <div class="featured__title">Nightclubbing Eau de Parfum </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes: </strong></em><em>Galbanum, nicotine accord, musk, white orris butter, patchouli, tree moss, vanilla </em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="sW4rrHgomxoGvSs4SpemQA" name="Untitled design (61)" alt="Celine" src="https://cdn.mos.cms.futurecdn.net/sW4rrHgomxoGvSs4SpemQA-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>Smoky perfumes can have a reputation for being overbearing and stuffy, but not Celine’s Nightclubbing. It has all the classic elements of the fragrance family, rendered in a much lighter, more wearable way. Spritzing it makes me feel as though I’m wrapped in a gigantic fur coat, on my way to some starry, candlelit evening. There’s warmth and depth from the galbanum and patchouli, offset by an airy effervescence from the nicotine accord and a creamy softness from vanilla. I like to think of it as a grown-up perfume for those of us who still feel like we’re cosplaying at adulthood (myself included).</p><h2 id="3-maison-margiela-by-the-fireplace">3. Maison Margiela By The Fireplace </h2>        <div class="featured_product_block featured_block_standard" data-id="ccb35d9c-c879-11f1-a25c-f9c983a31286">            <a href="https://www.lookfantastic.com/p/maison-margiela-replica-by-the-fireplace-eau-de-toilette-30ml/13183499/" data-model-name="By the Fireplace Eau de Toilette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/JJZy7Ha9gtktWSPcHWqmzd.png" alt="Maison Margiela Replica by the Fireplace Eau De Toilette - 30ml" /><span class='featured__label standard__label'>Best Classic Smoky Perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maison Margiela Replica</div>                                        <div class="featured__title">By the Fireplace Eau de Toilette</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes: </strong></em><em>Cloves, pink pepper, orange blossom, chesnut, guaic wood, juniper, vanilla, balsam, cashmeran</em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="PyWTFZHQ5CVdiaRRGcuseF" name="Untitled design (62)" alt="Margiela" src="https://cdn.mos.cms.futurecdn.net/PyWTFZHQ5CVdiaRRGcuseF-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>Few things smell more like autumn than a bonfire. If you love the scent of your clothes after an evening spent warming your hands by the flames, <a href="https://www.whowhatwear.com/beauty/fragrance/best-maison-margiela-replica-perfume">Maison Margiela</a>’s By the Fireplace captures it almost literally. It opens with smoky, burning woods, softened by creamy, cosy guaiac wood, cashmeran and clove oil. Notes of chestnut and red berries evoke roasting chestnuts and s’mores, while sumptuous vanilla emerges as the fragrance wears, settling beautifully into the skin.</p><h2 id="4-abel-coat-check">4. Abel Coat Check </h2>        <div class="featured_product_block featured_block_standard" data-id="8138084e-c87a-11f1-bb89-1d707a25fe2e">            <a href="https://abelfragrance.com/products/coat-check?" data-model-name="Coat Check" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/NnLtxdhNgKMkSBLNMpRceQ.png" alt="Coat Check" /><span class='featured__label standard__label'>Best Gourmand Smoky Fragrance</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Abel</div>                                        <div class="featured__title">Coat Check</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes: </strong></em><em>Star anise, coffee, cassis, cacao, tolu balsam, tobacco, cedarwood </em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="T45hHrnSxCNW9mw8F49ikP" name="Untitled design (63)" alt="Abel" src="https://cdn.mos.cms.futurecdn.net/T45hHrnSxCNW9mw8F49ikP-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>As <strong>Armstrong</strong> says, the best smoky perfumes are all about balance, and few notes complement them better than saccharine gourmands. Case in point: Abel’s Coatcheck, which has all the sensuality of the fragrance family but becomes a veritable confection thanks to an enveloping, dessert-like cacao note. It’s rich, creamy and seductive, yet remains fresh on the palate thanks to herbaceous blackcurrant and invigorating coffee. This is a smoky scent for people who think they don’t like smoky fragrances.</p><h2 id="5-diptyque-39-s-orpheon">5. Diptyque's Orpheon </h2>        <div class="featured_product_block featured_block_standard" data-id="fb744610-c87d-11f1-854a-0d8f87f6c77e">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/orpheon-eau-de-parfum-MUK200029614.html" data-model-name="Orpheon Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6JKYSpCymWhBQfzsZT9Ka5.jpg" alt="Diptyque Orpheon Eau De Parfum" /><span class='featured__label standard__label'>Best Powdery Smoky Scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Diptyque</div>                                        <div class="featured__title">Orpheon Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes: </strong></em><em>Juniper berry, jasmine, cedar, tonka bean</em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="QcjwVeaxnBP6he7saqwyJY" name="Untitled design (64)" alt="Diptqyue" src="https://cdn.mos.cms.futurecdn.net/QcjwVeaxnBP6he7saqwyJY-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>The <em>Who What Wear</em> team has often waxed lyrical about <a href="https://www.whowhatwear.com/beauty/fragrance/diptyque-orpheon-eau-de-toilette" target="_blank">Diptyque’s bestselling Orphéon</a>, but I think it deserves even more praise for being a surprisingly understated take on smoky fragrance. Bottling the buzz of Paris’s Saint-Germain-des-Prés, it pays homage to the legendary Orphéon bar, where creatives gathered over liqueur and curls of pipe smoke. Soft, powdery jasmine meets warm tobacco, leaving behind a nostalgic, musky trail that captures the neighbourhood’s bohemian spirit. It’s a true day-to-night smoky scent, too, equally at home in the office as it is at date-night dinner.</p><h2 id="6-rituals-aeonian-everlasting-oudh">6. Rituals Aeonian Everlasting Oudh </h2>        <div class="featured_product_block featured_block_standard" data-id="4b22877a-c87f-11f1-8e73-89292703f1c3">            <a href="https://www.rituals.com/en-gb/everlasting-oudh-60ml-1120744.html" data-model-name="Aeonian Everlasting Oudh" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:148,l:0,cw:1200,ch:1200,q:80/jSwrsA8bwwXC97np5tewrK.webp" alt="Aeonian Everlasting Oudh 60 Ml" /><span class='featured__label standard__label'>Best Rich Smoky Perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rituals</div>                                        <div class="featured__title">Aeonian Everlasting Oudh</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes: </strong></em><em>Dark oudh, coffee, raspberry </em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="VgqXFfgCDYSeX4LpQWnJSg" name="Rituals" alt="Rituals" src="https://cdn.mos.cms.futurecdn.net/VgqXFfgCDYSeX4LpQWnJSg-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>Rituals has always been a staple in my bodycare routine, but I was blown away this year when the brand released Aeonian—a collection of eight unisex fine fragrances, blended by master perfumers. Out of the collection, I immediately fell in love with Everlasting Oudh; an intense smoky concoction that completely belies its £88 price point. Dark Oudh is tempered by coffee and herby raspberry, and it just lasts on the skin all day long; in fact, I’ve often been able to smell this on my clothes days after I’ve initially sprayed it. It’s incredible value. </p><h2 id="7-lbty-fragrance-1875">7. LBTY. Fragrance 1875 </h2>        <div class="featured_product_block featured_block_standard" data-id="94513d0a-c880-11f1-930a-83522ecfaf87">            <a href="https://www.libertylondon.com/uk/liberty-1875-eau-de-parfum-100ml-000838781.html" data-model-name="Liberty 1875 Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zvDX8iXFtotoE39CXcemyf.png" alt="Liberty LBTY. Fragrance, Liberty 1875 Eau De Parfum" /><span class='featured__label standard__label'>Best Floral Smoky Scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Liberty LBTY. Fragrance</div>                                        <div class="featured__title">Liberty 1875 Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes: </strong></em><em>Bergamot, juniper, jasmine, tuberose India, ylang ylang, courmarin, tobacco, vanilla </em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="vfncLtTfLfLXAmm7JwtM94" name="LBTY Fragrances" alt="Liberty" src="https://cdn.mos.cms.futurecdn.net/vfncLtTfLfLXAmm7JwtM94-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>If you like smoky fragrances for the atmosphere they evoke, it doesn't get better than LBTY. Fragrances 1875. Created to celebrate the 150-year anniversary of the iconic London department store, this smoky floral scent evokes its hallowed wood-panelled walls and the esteemed visitors it has welcomed over the past century and a half. Rich tobacco smoke and syrupy tuberose flowers conjure up peals of laughter and animated debate, before spicy notes and tobacco add a soft grounding energy. It's a real crowdpleaser, despite being one of the more unique smoky scents in my collection. </p><h2 id="8-reservation-parfums-feu-de-rose">8. Réservation Parfums Feu de Rose </h2>        <div class="featured_product_block featured_block_standard" data-id="e5d03bb6-c940-11f1-b82a-1b6b476ad3c9">            <a href="https://www.libertylondon.com/uk/feu-de-rose-eau-de-parfum-100ml-R695200006.html" data-model-name="Feu De Rose Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:104,l:0,cw:1000,ch:1000,q:80/rsNogLBrq9UaEnp7d7nSod.jpg" alt="Feu De Rose Eau De Parfum 100ml" /><span class='featured__label standard__label'>Best Smoky Rose</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Réservation Parfums</div>                                        <div class="featured__title">Feu De Rose Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes: </strong></em><em>Cedarwood, styrax, leather accord</em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="fBf4VmMhj2aX8uMC9pBvGJ" name="Reservation parfums Feu de Rose" alt="Reservation parfums" src="https://cdn.mos.cms.futurecdn.net/fBf4VmMhj2aX8uMC9pBvGJ-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>Smoky notes pair beautifully with gourmand profiles, of course, but they’re also surprisingly good with soft florals like rose, toughening them up a tad. Réservation Parfums’ Feu de Rose is a masterclass in this, evoking a rose garden at dusk. There’s a gorgeous contrast between honeyed cistus absolute and the spice of nutmeg and clove. It’s a genuinely distinctive scent, and one that always gets people asking when I wear it.</p><h2 id="9-chanel-le-lion">9. Chanel Le Lion </h2>        <div class="featured_product_block featured_block_standard" data-id="485e05c6-c89f-11f1-82fc-dfe6e36c8a4c">            <a href="https://www.harrods.com/en-gb/p/chanel-le-lion-de-chanel-eau-de-parfum-75ml-000000000006791497" data-model-name="Le Lion de Chanel Eau de Parfum " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:113.73%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/yPCg3XiPALbAfF46KbKXN6.jpg" alt="Chanel Le Lion De Chanel Eau De Parfum (75ml)" /><span class='featured__label standard__label'>Best Smoky Leather Perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel </div>                                        <div class="featured__title">Le Lion de Chanel Eau de Parfum </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes: </strong></em><em>Bergamot, lemon, cistus labdanum, amber, madagascar vanilla, patchouli, sandalwood, musk </em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="Ht8vqSwCzuHkDoVy84eLQb" name="Chanel (2)" alt="Chanel Le Lion" src="https://cdn.mos.cms.futurecdn.net/Ht8vqSwCzuHkDoVy84eLQb-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>Perhaps the most intense smoky fragrance on this list, <a href="https://www.whowhatwear.com/uk/best-chanel-perfumes">Chanel</a>'s Le Lion certainly isn't for the faint of heart, and definitely leans more towards evening than day wear. It's a leathery amber scent, rendered even more powerful and animalic through strong notes of labdanum and patchouli. You need a mere spritz for it to fill a room, and its sillage is impressive hours later. It's not a scent that fades into the background—in fact, this is the scent I would wear if I were going for a job promotion; it's that commanding.</p><h2 id="10-dior-tobacolor">10. Dior Tobacolor </h2>        <div class="featured_product_block featured_block_standard" data-id="485e0652-c89f-11f1-a206-edae210273a6">            <a href="https://www.dior.com/en_gb/beauty/products/tobacolor-Y0996186.html" data-model-name="Tobacolor " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PP6Acfx2SVygZqXK89irgU.png" alt="dior," /><span class='featured__label standard__label'>Best Long-Lasting Smoky Scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior </div>                                        <div class="featured__title">Tobacolor </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes: </strong></em><em>Tobacco, tobacco leaf, honey, smoke, plum, amber, white tobacco, peach, citrus</em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="ff8JwDGXrgzBjE28G5JUAV" name="Dior" alt="Dior" src="https://cdn.mos.cms.futurecdn.net/ff8JwDGXrgzBjE28G5JUAV-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun )</span></figcaption></figure><p>Smoky scents are inherently glamorous to me. They conjure the streets of Paris after dark, the boozy excesses of a night out and old Hollywood starlets wrapped in thick furs. One spray of Dior’s Tobacolor transports me to another era, thanks largely to all the tobacco. There are three different tobacco accords here, lending it an old-world feel, but it’s still a scent you could wear every day,  thanks to the sweetness of notes like honey, plum and peach. </p><h2 id="11-loewe-smoky-rain">11. Loewe Smoky Rain </h2>        <div class="featured_product_block featured_block_standard" data-id="99896f38-c8a1-11f1-9dc4-63c2c4dd2400">            <a href="https://www.libertylondon.com/uk/smoky-rain-eau-de-parfum-100ml-000886390.html" data-model-name="Smoky Rain Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:84,l:0,cw:1000,ch:1000,q:80/beBvMj6XjhDLphrtjATg3m.jpg" alt="Smoky Rain Eau De Parfum 100ml" /><span class='featured__label standard__label'>Best Smoky Skin Scent </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Loewe</div>                                        <div class="featured__title">Smoky Rain Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes: </strong></em><em>Pink pepper, bergamot, incense, white musk, patchouli, amber </em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="CiWkM2gwHJ5BKvBg7iznkP" name="Loewe Smoky Rain" alt="Loewe Smoky Rain" src="https://cdn.mos.cms.futurecdn.net/CiWkM2gwHJ5BKvBg7iznkP-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>I fell in love with Loewe’s Smoky Rain on the first spritz. Part of the brand’s new Crafted Collection of niche perfumes, it bottles the smell of petrichor, but takes it somewhere far more elevated. There’s something almost enigmatic about its musky facets; it’s the best kind of skin scent, but with a shot of sex appeal from its smokier notes. I can already tell I’ll be going through a bottle of the stuff this autumn.</p><h4 class="article-body__section" id="section-how-i-tested"><span>How I Tested </span></h4><p>Both the wider Who What Wear UK team and our beauty team have tested hundreds of perfumes between us, and we're very familiar with the vast array of smoky fragrances on the market. I've long collected these scents, but for the purposes of this feature, I tested newer offerings as well as my tried and tested for two weeks,  judging each on projection, throw, sillage and lasting power. </p><h4 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us </span></h4><p>At <em>Who What Wear UK</em>, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ Beyoncé's Haircare Brand Just Launched in the UK—9 Products Worth Adding to Your Basket ]]></title>
                                                                                                <dc:content><![CDATA[ <p>As someone who works in beauty, it feels like a <a href="https://www.whowhatwear.com/uk/best-new-beauty-products">new product</a> lands on my desk every week. But the number of hair brands that genuinely make their way into my routine is few and far between. You see, as someone who has <a href="https://www.whowhatwear.com/beauty/hair/best-bobs-for-afro-hair">Afro hair </a>and wears it in many different ways, from blowdries to <a href="https://www.whowhatwear.com/beauty/hair/low-maintenance-braid-hairstyles">braids</a>, the number of brands that <em>actually</em> cater to all hair types and conditions is limited. But recently, I’ve been testing one particular collection of haircare products that has firmly solidified its place in my routine. And I can use it no matter what hairstyle I have. Enter Cécred. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="tJRbBpvTWPerW4tUZmhRSN" name="Best Cécred Products" alt="Close-up shots of the best Cécred products including the Scalp Refreshing Spray and Restoring Hair &amp; Edge Drops, and Who What Wear UK's junior writer Brittany Davy after using Cécred's products" src="https://cdn.mos.cms.futurecdn.net/tJRbBpvTWPerW4tUZmhRSN-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><h3 class="article-body__section" id="section-the-brand"><span>The Brand</span></h3><p>Founded in 2024, Cécred was created to merge global rituals with modern science. With formulas containing a patent-pending bioactive keratin ferment, which works to repair damaged proteins in the hair, the brand aims to cater to all hair types, including coloured and damaged strands. "It’s been my lifelong dream to create a brand that could work for everybody, whether you're pin-straight, coily, <a href="https://www.whowhatwear.com/beauty/hair/best-wavy-hair-products">wavy</a>, <a href="https://www.whowhatwear.com/beauty/hair/curly-hairstyles">curly</a> or anything in between," says founder, owner and chairwoman <strong>Beyoncé Knowles-Carter</strong> on the brand's website. <br /><br />So it should come as no surprise that the brand was an immediate hit amongst beauty editors, hairstylists and influencers alike. And after two long years of waiting for it to arrive in the UK, it finally launched exclusively at Space NK last month.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="LLKWoAuoDobA9hKHFfLkUf" name="Best Cécred Products" alt="Close-up shots of Beyoncé and Miss Tina Knowles, the Temple Oud hair fragrance, and entrance to the Cécred X SPACENK launch party" src="https://cdn.mos.cms.futurecdn.net/LLKWoAuoDobA9hKHFfLkUf-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>I was lucky enough to get an exclusive look at the products and try them out before they officially launched here in the UK. Meeting with <strong>CEO Grace Ray</strong>, <strong>lead global stylist Neal Farinah</strong>, <em>trichologist </em><em><strong>Dr</strong></em><strong> Kari Williams </strong>and, of course, <strong>vice chairwoman Tina Knowles</strong>, I got firsthand insight into how the products work. And trust me when I say that they do not disappoint. </p><h3 class="article-body__section" id="section-the-packaging"><span>The Packaging </span></h3><p>You only have to glance at the products to know that the packaging is a huge selling point. I mean, not only will it look extremely chic on your dressing table or in your bathroom, but each product has unique packaging that has been carefully tailored to its use. For example, the Scalp Refresher Spray features a long custom-targeted nozzle designed to reach between <a href="https://www.whowhatwear.com/beauty/hair/types-of-braids">braids</a>, under wigs and around extensions.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="zc2xFGtZRvyGyQYNDy8Pxi" name="Best Cécred Products" alt="Close-up shots of Cécred's Nourishing Hair Oil, Scalp Refreshing Spray, Detoxifying Shampoo and Thermal Shield Mist" src="https://cdn.mos.cms.futurecdn.net/zc2xFGtZRvyGyQYNDy8Pxi-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>Not to mention that a signature scent, Temple Oud, runs throughout, giving your hair a boost of scent featuring oud, Australian sandalwood, warm musk, night-blooming jasmine, Haitian vetiver and violet leaves. It’s genuinely one of the most expensive-smelling <a href="https://www.whowhatwear.com/uk/best-hair-perfumes">hair perfumes </a>I’ve ever smelled.</p><p>But don’t let me harping on about the aesthetics and the fragrance fool you. The real gem lies in the effective, hair-loving formulas that literally everyone can use. And luckily for you, I’ve been testing the majority of the products for months now, meaning my recommendations are tried and tested. So without further ado, keep scrolling to discover the nine best Cécred products to consider investing in.</p><h2 class="article-body__section" id="section-the-best-cecred-products"><span>The Best Cécred Products</span></h2><ul><li><a href="https://www.spacenk.com/uk/restoring-hair-edge-drops-MUK200066900.html" target="_blank"><strong>Cécred Restoring Hair &amp; Edge Drops, £53</strong></a></li><li><a href="https://www.spacenk.com/uk/scalp-refreshing-spray-MUK200066913.html" target="_blank"><strong>Cécred Scalp Refreshing Spray, £37</strong></a></li><li><a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hair-gel/strong-hold-gel-MUK200066916.html" target="_blank"><strong>Cécred Strong Hold Gel, £30</strong></a></li><li><a href="https://www.spacenk.com/uk/haircare/shampoo/shampoo/detoxifying-shampoo-MUK200066905.html" target="_blank"><strong>Cécred Detoxifying Shampoo, £37</strong></a></li><li><a href="https://www.spacenk.com/uk/haircare/hair-treatment/hair-oils/nourishing-hair-oil-MUK200066923.html" target="_blank"><strong>Cécred Nourishing Hair Oil, £42</strong></a></li><li><a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hairspray/detangling-spray-MUK200066908.html?" target="_blank"><strong>Cécred Detangling Spray, £27</strong></a></li><li><a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hair-mousse/wrap-set-foam-MUK200066897.html" target="_blank"><strong>Cécred Wrap &amp; Set Foam, £26</strong></a></li><li><a href="https://www.spacenk.com/uk/hair-scalp-balm-MUK200066911.html?" target="_blank"><strong>Cécred Hair &amp; Scalp Balm, £35</strong></a></li><li><a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hairspray/thermal-shield-mist-MUK200066920.html" target="_blank"><strong>Cécred Thermal Shield Mist, £28</strong></a></li></ul><h2 id="1-cecred-restoring-hair-amp-edge-drops">1. Cécred Restoring Hair &amp; Edge Drops</h2>        <div class="featured_product_block featured_block_standard" data-id="171d1088-c76e-11f1-aae0-73abbc4f7066">            <a href="https://www.spacenk.com/uk/restoring-hair-edge-drops-MUK200066900.html" data-model-name="Restoring Hair &amp; Edge Drops" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/tWDCKK2x6MyjLRmKaEWBwZ.jpg" alt="Cécred Restoring Hair &amp; Edge Drops" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Restoring Hair &amp; Edge Drops</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Contains a science-backed formula proven the thicken and grow hair</li><li class='list-item list-item-pros'>Colour- and texture-safe formula</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Dropper bottle can get messy and lead to less precise application </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="hzSe9YAUW5HwbZyC995tPF" name="Best Cécred Products" alt="A close-up shot of Cécred's Restoring Hair &amp; Edge Drops" src="https://cdn.mos.cms.futurecdn.net/hzSe9YAUW5HwbZyC995tPF-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>Arguably the most popular product in the entire range, a bottle of the Restoring Hair &amp; Edge Drops is apparently sold every 16 seconds, and after testing it, I can see why. Made with five special peptides known to visibly improve hair density, biotin, rose and ginger to nourish and energise the scalp and patent-pending bioactive keratin ferment to reduce breakage, I’ve genuinely seen a difference in my edges since using this product. Braids can often eat away at edges and cause <a href="https://www.whowhatwear.com/beauty/hair/how-to-stop-hair-breakage">breakage</a>, especially with high-tension styles, so this product is the perfect antidote. Not to mention that it’s perfect for mature hair—all the women in my family swear by this formula.</p><h2 id="2-cecred-scalp-refreshing-spray">2. Cécred Scalp Refreshing Spray </h2>        <div class="featured_product_block featured_block_standard" data-id="171d116e-c76e-11f1-854a-ed371b25bbf7">            <a href="https://www.spacenk.com/uk/scalp-refreshing-spray-MUK200066913.html" data-model-name="Scalp Refreshing Spray " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xrmr9oFoYHPABxR2mpyDan.jpg" alt="Cécred Scalp Refreshing Spray 169ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Scalp Refreshing Spray </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Custom nozzle allows for targeted application in hard-to-reach places </li><li class='list-item list-item-pros'>Effectively neutralises odour and itching between washes  </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Minty scent might be too strong for those sensitive to fragrance </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="nDWJ7q4aLWScyKHAKem26N" name="Best Cécred Products" alt="A close-up shot of Cécred's Scalp Refreshing Spray" src="https://cdn.mos.cms.futurecdn.net/nDWJ7q4aLWScyKHAKem26N-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>As someone who lives in my braids throughout most of the year, the Scalp Refreshed spray has become a lifesaver in between salon appointments. With a custom-targeted nozzle that allows me to effectively target every point of my scalp and a minty fresh scent that genuinely makes my braids smell freshly washed, I cannot recommend this product enough for those of us who typically wear our hair in protective styles. Not to mention that it works for natural hair, human hair extensions and synthetic hair extensions, so you don’t need to worry about damaging your braids, wigs or weave. </p><h2 id="3-cecred-strong-hold-gel">3. Cécred Strong Hold Gel</h2>        <div class="featured_product_block featured_block_standard" data-id="171d1254-c76e-11f1-8cb7-2b4ae3ce1cba">            <a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hair-gel/strong-hold-gel-MUK200066916.html" data-model-name="Strong Hold Gel" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/uNB8qLHntsFRW42xJFDFe9.jpg" alt="Cécred Strong Hold Gel" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Strong Hold Gel</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Formula does not flake or leave a white cast, even when used heavily</li><li class='list-item list-item-pros'>Product washes out easily unlike other holding gels</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Those with dehydrated or damaged hair need to use a light hand due to the higher alcohol content </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="FdHrTPZqmVbyqPu3cQTBU5" name="Best Cécred Products" alt="A close-up shot of Cécred's Strong Hold Gel" src="https://cdn.mos.cms.futurecdn.net/FdHrTPZqmVbyqPu3cQTBU5-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>I’m not lying when I say that I haven’t purchased a single other gel since trying Cécred’s Strong Hold Gel. Not only does it give me the most perfect slicked-back bun when I’m wearing my hair naturally, but this product has also become a lifesaver for my protective styles when they start to look frizzy. I simply use an edge-control brush with the gel to slick down my edges and the top of my hair, add a silk scarf before bed and I wake up with what looks like a fresh set of braids. And you’ll be pleased to know that, unlike other holding gels, there’s no residue, flaking, or white cast, even if you have a heavier hand (like I do). Plus, it’s formulated with StemShield Complex, which protects hair up to 232°C from heat styling, humidity and pollution.</p><h2 id="4-cecred-detoxifying-shampoo">4. Cécred Detoxifying Shampoo</h2>        <div class="featured_product_block featured_block_standard" data-id="171d133a-c76e-11f1-95e4-2b7285dc8da4">            <a href="https://www.spacenk.com/uk/haircare/shampoo/shampoo/detoxifying-shampoo-MUK200066905.html" data-model-name="Detoxifying Shampoo" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/BLPVXmEU5DP2iXezXP9ksh.jpg" alt="Cécred Detoxifying Shampoo" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Detoxifying Shampoo</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Provides a deep cleanse without stripping or drying out hair </li><li class='list-item list-item-pros'>Works well on protective styles without causing frizz</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Has a slight cooling and tingling sensation that might not be suitable for those with sensitive scalps</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="TBBtmhf7JzPTEC9VMisiCo" name="Best Cécred Products" alt="A close-up shot of Cécred's Detoxifying Shampoo" src="https://cdn.mos.cms.futurecdn.net/TBBtmhf7JzPTEC9VMisiCo-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>If you prefer a deep-cleansing hair wash that will actually remove oil and build-up, look no further than the brand's Detoxifying Shampoo. Made with PhytoFerment to remove impurities, honey to retain moisture and, of course, the patent-pending Bioactive Keratin Ferment to repair damage, this <a href="https://www.whowhatwear.com/best-shampoo">shampoo</a> gives me the deep, clarifying cleanse I want without feeling too stripping or drying. But the best part? Unlike most shampoos that cause my braids to frizz, this formula allows me to keep my hair fresh between appointments, so I don’t have to deal with itching and buildup that usually come with braids. </p><h2 id="5-cecred-nourishing-hair-oil">5. Cécred Nourishing Hair Oil</h2>        <div class="featured_product_block featured_block_standard" data-id="171d142a-c76e-11f1-84f5-49a718dae373">            <a href="https://www.spacenk.com/uk/haircare/hair-treatment/hair-oils/nourishing-hair-oil-MUK200066923.html" data-model-name="Nourishing Hair Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/JZ8nK2jWgxXLzdjH5S6MPg.jpg" alt="Cécred Nourishing Hair Oil 20ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Nourishing Hair Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Lightweight formula that absorbs  quickly without causing build-up</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Much more expensive than other hair oils on the market</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="sPgnHEuo7mPpkTLvf9J84A" name="Best Cécred Products" alt="A close-up shot of Cécred's Nourishing Hair Oil" src="https://cdn.mos.cms.futurecdn.net/sPgnHEuo7mPpkTLvf9J84A-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>So many people underestimate the power of adding a <a href="https://www.whowhatwear.com/uk/best-hair-oils">hair oil</a> to their routine, and Cécred’s has quickly replaced my old oil as my go-to. Not only does it smell incredible (I cannot get enough of the Temple Oud scent), but it leaves my hair looking and feeling soft and moisturised. It’s the perfect addition to my braid-refreshing routine, bringing life back to my French curls when they start to feel a bit worn out, but I also find myself reaching for it when I’m wearing my natural hair to give it that extra shine. Not to mention that the ultra-chic packaging looks gorgeous on my vanity. At £42, I’m well aware it sits at a significantly higher price point than other hair oils on the market, but the results make it well worth the extra splurge for me.</p><h2 id="6-cecred-detangling-spray">6. Cécred Detangling Spray</h2>        <div class="featured_product_block featured_block_standard" data-id="171d1506-c76e-11f1-ac54-7d85420c2ea2">            <a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hairspray/detangling-spray-MUK200066908.html" data-model-name="Detangling Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/cQpTXQqnAEbjMQ8o8paiC.jpg" alt="Cécred Detangling Spray" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Detangling Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Instantly breaks down build up, making detangling hair so much easier</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Can feel heavy on the hair if not washed out</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="bunWo4JQQUYR2KtnXLY46B" name="Best Cécred Products" alt="A close-up shot of Cécred's Detangling Spray" src="https://cdn.mos.cms.futurecdn.net/bunWo4JQQUYR2KtnXLY46B-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>I cannot believe I used to take my braids out without Cécred’s Detangling Spray, but it’s genuinely changed my life. I simply spray the top of my braids and leave it for 1-2 minutes to work its magic. The result? Extremely soft hair that no longer gets knotted and entangled from the copious amount of gel I apply between salon visits. The hair just untangles seamlessly with the spray, meaning I can safely take out my protective style without fear of breakage or damage.  </p><h2 id="7-cecred-wrap-amp-set-foam">7. Cécred Wrap &amp; Set Foam</h2>        <div class="featured_product_block featured_block_standard" data-id="171d15ec-c76e-11f1-bf2b-03e58eca7f54">            <a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hair-mousse/wrap-set-foam-MUK200066897.html" data-model-name="Wrap &amp; Set Foam" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/MtBWX2WuUYfyKrQ9ooJcWj.jpg" alt="Cécred Wrap &amp; Set Foam" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Wrap &amp; Set Foam</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>An effective mousse that sets and defines hair without leaving white residue or flaking</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Takes slightly longer to dry down than other mousses on the market </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="tJScpgXJ9WmqhTArmM8SY" name="Best Cécred Products" alt="A close-up shot of Cécred's Wrap &amp; Set Foam" src="https://cdn.mos.cms.futurecdn.net/tJScpgXJ9WmqhTArmM8SY-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>Foaming products that actually set and mould the hair without flaking or leaving a heavy residue are few and far between. So if you've also struggled with this dilemma, look no further than Wrap &amp; Set Foam. This is one of those mousses that feels completely weightless on the hair and scalp, but somehow manages to lock every hairstyle in place. It can be used with or without heat and also works to protect your strands from humidity, pollution and damage. Whether I have braids, a weave or I’m wearing my natural hair, I apply this foam before brushing down my hair and securing it with a silk scarf before bed, leaving me with a sleek hairstyle that doesn’t budge in the mornings. </p><h2 id="8-cecred-moisturizing-deep-conditioner">8. Cécred Moisturizing Deep Conditioner</h2>        <div class="featured_product_block featured_block_standard" data-id="171d1920-c76e-11f1-9fba-0914c8bd2979">            <a href="https://www.spacenk.com/uk/haircare/conditioner/conditioners/moisturizing-deep-conditioner-MUK200066910.html" data-model-name="Moisturizing Deep Conditioner" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QMUVLmwLnswvG5z2LSEWci.jpg" alt="Cécred Moisturizing Deep Conditioner" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Moisturizing Deep Conditioner</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Intensely moisturising formula that leaves strands feeling baby soft</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Might feel too rich or heavy on those with fine hair</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="VcBPvCkFwvvmdgBL5ySU9U" name="Best Cécred Products" alt="A close-up shot of Cécred's Moisturizing Deep Conditioner" src="https://cdn.mos.cms.futurecdn.net/VcBPvCkFwvvmdgBL5ySU9U-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>I don’t think my hair has ever felt softer than after using Cécred’s Moisturizing Deep Conditioner. Infused with hyaluronic acid for hydration, a blend of shea and murumuru butter to deeply replenish, an African oil blend for extra shine and antioxidant-packed hyssop oil, this buttery <a href="https://www.whowhatwear.com/beauty/hair/best-conditioner">conditioner</a> is an absolute treat for those of us with dry or damaged hair. If you have finer hair, I would apply this sparingly, as it’s very rich and I can imagine it feeling just a tad too heavy on certain hair types if overdone; however, this is one of those hero products that I’d recommend to literally everyone, regardless of their hair type, density or condition.</p><h2 id="9-cecred-thermal-shield-mist">9. Cécred Thermal Shield Mist</h2>        <div class="featured_product_block featured_block_standard" data-id="171d17c2-c76e-11f1-af6b-93dccaeb199f">            <a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hairspray/thermal-shield-mist-MUK200066920.html" data-model-name="Thermal Shield Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9JqDHeKJ269hEG8c6Ri6MS.png" alt="Cécred, Thermal Shield Mist" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Thermal Shield Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Weightless, non-sticky formula</li><li class='list-item list-item-pros'>Provides a high-level of heat protection (232°C)</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Nozzle can get clogged and distribute unevenly </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="5bFiyoKWEt9vruDNvC3nwK" name="Best Cécred Products" alt="A close-up shot of Cécred's Thermal Shield Mist" src="https://cdn.mos.cms.futurecdn.net/5bFiyoKWEt9vruDNvC3nwK-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>Whilst a wide number of Cécred’s products are formulated with up to 232°C of protection, you can never go wrong with having a dedicated <a href="https://www.whowhatwear.com/beauty/hair/best-heat-protectant-sprays">heat protectant</a> when using a <a href="https://www.whowhatwear.com/uk/best-hair-dryers">hair dryer</a> or <a href="https://www.whowhatwear.com/uk/best-hair-straighteners">straightener</a>. The Thermal Shield Mist contains an advanced three-part StemShield complex that protects the hair from both artificial and natural heat, as well as a thermal gloss blend that gives the strands a glossy, salon-like finish. It’s been a game-changer when I’m adding heat to my hair at home, leaving it with almost a silk-press sheen that I’m typically only able to achieve at the salon. It’s also incredibly weightless, providing an ultra-fine mist without the crunch or build-up you might expect from a heat protector.</p><h3 class="article-body__section" id="section-shop-more-cecred-products-we-love"><span>Shop More Cécred Products We Love</span></h3>        <div class="featured_product_block featured_block_standard" data-id="2d2db028-c901-11f1-b147-2d395396290b">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/temple-oud-hair-perfume-MUK200066906.html" data-model-name="Temple Oud Hair Perfume" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jx3NcPKd4vQEqyRYaRqyBK.jpg" alt="Cécred Temple Oud Hair Perfume" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Temple Oud Hair Perfume</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you love the scent of Cécred's Foundation collection, look no further than the Temple Oud hair perfume.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="171d16d2-c76e-11f1-b1ff-b7ad7986a93c">            <a href="https://www.spacenk.com/uk/hair-scalp-balm-MUK200066911.html" data-model-name="Hair &amp; Scalp Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hp7JpohjWMZV96rSrQ5QL7.jpg" alt="Cécred Hair &amp; Scalp Balm" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Hair &amp; Scalp Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This balm will tame flyaways and moisturise the scalp without leaving any white residue. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="171d198e-c76e-11f1-9b0c-4bd29f340c9e">            <a href="https://www.spacenk.com/uk/haircare/shampoo/shampoo/hydrating-shampoo-MUK200066907.html" data-model-name="Hydrating Shampoo" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/N8Q7RSY5JSGjtiZVn7BmLV.png" alt="Cécred, Hydrating Shampoo 74ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Hydrating Shampoo</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This is the perfect shampoo for in-between clarifying cleanses. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="171d1a06-c76e-11f1-8351-8b1f365255d5">            <a href="https://www.spacenk.com/uk/haircare/conditioner/conditioners/hydrating-conditioner-MUK200066915.html" data-model-name="Hydrating Conditioner " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/dh4MJpxDnGZgHqYghMAmdh.png" alt="Cécred, Hydrating Conditioner" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Hydrating Conditioner </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The hydrating conditioner will leave your hair baby soft. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="171d1a74-c76e-11f1-86a7-c78a92ac1461">            <a href="https://www.spacenk.com/uk/haircare/hair-treatment/hair-oils/oil-ritual-MUK200066919.html" data-model-name="Oil Ritual" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xqVdScczeH9onevS8ZABHD.jpg" alt="Cécred Oil Ritual" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Oil Ritual</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This nourishing treatment can be used at room temperature or heated. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="171d1cb8-c76e-11f1-9e9a-f984d69a040d">            <a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hair-serum/heat-activated-silk-glaze-MUK200066912.html" data-model-name="Heat Activated Silk Glaze" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/NdhgsgedEX8A3DGW6VNm64.jpg" alt="Cécred Heat Activated Silk Glaze" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Heat Activated Silk Glaze</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This might be my next Cécred purchase.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="171d18a8-c76e-11f1-b127-bb57d4b1df62">            <a href="https://www.spacenk.com/uk/edge-brush-MUK200066928.html" data-model-name="Edge Brush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QLzjC3vhLwrrzrqm9E5So5.jpg" alt="Cécred Edge Brush" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Edge Brush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Every braid-maintenance kit needs an edge-control brush.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="171d1aec-c76e-11f1-8664-2313e6a28e0d">            <a href="https://www.spacenk.com/uk/haircare/shampoo/shampoo/clarifying-shampoo-scalp-scrub-MUK200066922.html" data-model-name="Clarifying Shampoo &amp; Scalp Scrub " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/sR7Khdpremquyn7S543fKk.png" alt="Cécred, Clarifying Shampoo &amp; Scalp Scrub" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Clarifying Shampoo &amp; Scalp Scrub </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Use this before the hydrating shampoo for a more in-depth cleanse.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="171d1b5a-c76e-11f1-aff4-39e87ee31a8b">            <a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hair-cream/moisture-sealing-lotion-MUK200066903.html" data-model-name="Moisture Sealing Lotion" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/N7p4AQDY4b8dXN2qvmua2o.png" alt="Cécred, Moisture Sealing Lotion" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Moisture Sealing Lotion</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Sick of split ends? Add this to your routine.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="171d1d9e-c76e-11f1-bce4-93690589f221">            <a href="https://www.spacenk.com/uk/wide-tooth-comb-MUK200066927.html" data-model-name="Wide Tooth Comb" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/kDnHaxNCTxxaLzwSCj3BNC.jpg" alt="Cécred Wide Tooth Comb" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Wide Tooth Comb</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The perfect addition to your <a href="https://www.whowhatwear.com/beauty/hair/perfect-haircare-routine">haircare routine</a>.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="171d1bd2-c76e-11f1-bcd4-73a0e8e72d7f">            <a href="https://www.spacenk.com/uk/brands/c/cecred/parting-tail-comb-MUK200066929.html" data-model-name="Parting Tail Comb" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/BMLhbmMhVbt2DWchZiozx4.jpg" alt="Cécred Parting Tail Comb" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Parting Tail Comb</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This heat-resistant comb can be used with your straighteners without fear of it melting. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="171d1e16-c76e-11f1-9720-496295fb48c6">            <a href="https://www.spacenk.com/uk/haircare/hair-treatment/fermented-rice-rose-protein-ritual-MUK200066909.html" data-model-name="Fermented Rice &amp; Rose Protein Ritual" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/BQnqsn9GcH9GYSwVVDdChA.jpg" alt="Cécred Fermented Rice &amp; Rose Protein Ritual" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Fermented Rice &amp; Rose Protein Ritual</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Get a salon-level protein treatment at home with this two-step kit.</p></p>                </div>                            </div>        </div><h4 class="article-body__section" id="section-how-i-tested"><span>How I Tested</span></h4><p>I’ve been secretly testing the majority of Cécred’s collection for months before it officially launched in the UK. I assessed each product on both my natural hair and my braids to see how easy they are to use and how effective they are compared to their claims. </p><h4 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us?</span></h4><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friends.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/hair/best-cecred-products</link>
                                                                            <description>
                            <![CDATA[ I've been testing it for months. ]]>
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                                                                        <pubDate>Sun, 18 Oct 2026 06:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 19 Oct 2026 15:09:51 +0000</updated>
                                                                                                                                            <category><![CDATA[Hair]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Brittany Davy ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/6ktL66hJz4xANXLfUp6fCj-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;As WWW UK’s junior writer, Brittany focuses on creating compelling fashion, shopping and beauty content for site, and works closely with the Managing Editor on recurring columns and franchises. She has a passion for all things fashion, beauty and lifestyle related, but is particularly fond of fragrance, with a personal collection to rival any beauty editor&#039;s!&lt;br&gt;&lt;br&gt;Prior to Who What Wear, Brittany worked as the Shopping Assistant at Reach Plc and across a number of publications, including OK!, Notebook, S Mag and The Mirror. In this role, she was responsible for creating on-site beauty and fashion content, compiling shopping grids and filming and editing weekly video content for the brand’s social media account. &lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Who What Wear UK]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Close-up shots of the best Cécred products]]></media:description>                                                            <media:text><![CDATA[Close-up shots of the best Cécred products]]></media:text>
                                <media:title type="plain"><![CDATA[Close-up shots of the best Cécred products]]></media:title>
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                                <p>As someone who works in beauty, it feels like a <a href="https://www.whowhatwear.com/uk/best-new-beauty-products">new product</a> lands on my desk every week. But the number of hair brands that genuinely make their way into my routine is few and far between. You see, as someone who has <a href="https://www.whowhatwear.com/beauty/hair/best-bobs-for-afro-hair">Afro hair </a>and wears it in many different ways, from blowdries to <a href="https://www.whowhatwear.com/beauty/hair/low-maintenance-braid-hairstyles">braids</a>, the number of brands that <em>actually</em> cater to all hair types and conditions is limited. But recently, I’ve been testing one particular collection of haircare products that has firmly solidified its place in my routine. And I can use it no matter what hairstyle I have. Enter Cécred. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="tJRbBpvTWPerW4tUZmhRSN" name="Best Cécred Products" alt="Close-up shots of the best Cécred products including the Scalp Refreshing Spray and Restoring Hair &amp; Edge Drops, and Who What Wear UK's junior writer Brittany Davy after using Cécred's products" src="https://cdn.mos.cms.futurecdn.net/tJRbBpvTWPerW4tUZmhRSN-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><h3 class="article-body__section" id="section-the-brand"><span>The Brand</span></h3><p>Founded in 2024, Cécred was created to merge global rituals with modern science. With formulas containing a patent-pending bioactive keratin ferment, which works to repair damaged proteins in the hair, the brand aims to cater to all hair types, including coloured and damaged strands. "It’s been my lifelong dream to create a brand that could work for everybody, whether you're pin-straight, coily, <a href="https://www.whowhatwear.com/beauty/hair/best-wavy-hair-products">wavy</a>, <a href="https://www.whowhatwear.com/beauty/hair/curly-hairstyles">curly</a> or anything in between," says founder, owner and chairwoman <strong>Beyoncé Knowles-Carter</strong> on the brand's website. <br /><br />So it should come as no surprise that the brand was an immediate hit amongst beauty editors, hairstylists and influencers alike. And after two long years of waiting for it to arrive in the UK, it finally launched exclusively at Space NK last month.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="LLKWoAuoDobA9hKHFfLkUf" name="Best Cécred Products" alt="Close-up shots of Beyoncé and Miss Tina Knowles, the Temple Oud hair fragrance, and entrance to the Cécred X SPACENK launch party" src="https://cdn.mos.cms.futurecdn.net/LLKWoAuoDobA9hKHFfLkUf-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>I was lucky enough to get an exclusive look at the products and try them out before they officially launched here in the UK. Meeting with <strong>CEO Grace Ray</strong>, <strong>lead global stylist Neal Farinah</strong>, <em>trichologist </em><em><strong>Dr</strong></em><strong> Kari Williams </strong>and, of course, <strong>vice chairwoman Tina Knowles</strong>, I got firsthand insight into how the products work. And trust me when I say that they do not disappoint. </p><h3 class="article-body__section" id="section-the-packaging"><span>The Packaging </span></h3><p>You only have to glance at the products to know that the packaging is a huge selling point. I mean, not only will it look extremely chic on your dressing table or in your bathroom, but each product has unique packaging that has been carefully tailored to its use. For example, the Scalp Refresher Spray features a long custom-targeted nozzle designed to reach between <a href="https://www.whowhatwear.com/beauty/hair/types-of-braids">braids</a>, under wigs and around extensions.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="zc2xFGtZRvyGyQYNDy8Pxi" name="Best Cécred Products" alt="Close-up shots of Cécred's Nourishing Hair Oil, Scalp Refreshing Spray, Detoxifying Shampoo and Thermal Shield Mist" src="https://cdn.mos.cms.futurecdn.net/zc2xFGtZRvyGyQYNDy8Pxi-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>Not to mention that a signature scent, Temple Oud, runs throughout, giving your hair a boost of scent featuring oud, Australian sandalwood, warm musk, night-blooming jasmine, Haitian vetiver and violet leaves. It’s genuinely one of the most expensive-smelling <a href="https://www.whowhatwear.com/uk/best-hair-perfumes">hair perfumes </a>I’ve ever smelled.</p><p>But don’t let me harping on about the aesthetics and the fragrance fool you. The real gem lies in the effective, hair-loving formulas that literally everyone can use. And luckily for you, I’ve been testing the majority of the products for months now, meaning my recommendations are tried and tested. So without further ado, keep scrolling to discover the nine best Cécred products to consider investing in.</p><h2 class="article-body__section" id="section-the-best-cecred-products"><span>The Best Cécred Products</span></h2><ul><li><a href="https://www.spacenk.com/uk/restoring-hair-edge-drops-MUK200066900.html" target="_blank"><strong>Cécred Restoring Hair &amp; Edge Drops, £53</strong></a></li><li><a href="https://www.spacenk.com/uk/scalp-refreshing-spray-MUK200066913.html" target="_blank"><strong>Cécred Scalp Refreshing Spray, £37</strong></a></li><li><a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hair-gel/strong-hold-gel-MUK200066916.html" target="_blank"><strong>Cécred Strong Hold Gel, £30</strong></a></li><li><a href="https://www.spacenk.com/uk/haircare/shampoo/shampoo/detoxifying-shampoo-MUK200066905.html" target="_blank"><strong>Cécred Detoxifying Shampoo, £37</strong></a></li><li><a href="https://www.spacenk.com/uk/haircare/hair-treatment/hair-oils/nourishing-hair-oil-MUK200066923.html" target="_blank"><strong>Cécred Nourishing Hair Oil, £42</strong></a></li><li><a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hairspray/detangling-spray-MUK200066908.html?" target="_blank"><strong>Cécred Detangling Spray, £27</strong></a></li><li><a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hair-mousse/wrap-set-foam-MUK200066897.html" target="_blank"><strong>Cécred Wrap &amp; Set Foam, £26</strong></a></li><li><a href="https://www.spacenk.com/uk/hair-scalp-balm-MUK200066911.html?" target="_blank"><strong>Cécred Hair &amp; Scalp Balm, £35</strong></a></li><li><a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hairspray/thermal-shield-mist-MUK200066920.html" target="_blank"><strong>Cécred Thermal Shield Mist, £28</strong></a></li></ul><h2 id="1-cecred-restoring-hair-amp-edge-drops">1. Cécred Restoring Hair &amp; Edge Drops</h2>        <div class="featured_product_block featured_block_standard" data-id="171d1088-c76e-11f1-aae0-73abbc4f7066">            <a href="https://www.spacenk.com/uk/restoring-hair-edge-drops-MUK200066900.html" data-model-name="Restoring Hair &amp; Edge Drops" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/tWDCKK2x6MyjLRmKaEWBwZ.jpg" alt="Cécred Restoring Hair &amp; Edge Drops" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Restoring Hair &amp; Edge Drops</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Contains a science-backed formula proven the thicken and grow hair</li><li class='list-item list-item-pros'>Colour- and texture-safe formula</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Dropper bottle can get messy and lead to less precise application </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="hzSe9YAUW5HwbZyC995tPF" name="Best Cécred Products" alt="A close-up shot of Cécred's Restoring Hair &amp; Edge Drops" src="https://cdn.mos.cms.futurecdn.net/hzSe9YAUW5HwbZyC995tPF-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>Arguably the most popular product in the entire range, a bottle of the Restoring Hair &amp; Edge Drops is apparently sold every 16 seconds, and after testing it, I can see why. Made with five special peptides known to visibly improve hair density, biotin, rose and ginger to nourish and energise the scalp and patent-pending bioactive keratin ferment to reduce breakage, I’ve genuinely seen a difference in my edges since using this product. Braids can often eat away at edges and cause <a href="https://www.whowhatwear.com/beauty/hair/how-to-stop-hair-breakage">breakage</a>, especially with high-tension styles, so this product is the perfect antidote. Not to mention that it’s perfect for mature hair—all the women in my family swear by this formula.</p><h2 id="2-cecred-scalp-refreshing-spray">2. Cécred Scalp Refreshing Spray </h2>        <div class="featured_product_block featured_block_standard" data-id="171d116e-c76e-11f1-854a-ed371b25bbf7">            <a href="https://www.spacenk.com/uk/scalp-refreshing-spray-MUK200066913.html" data-model-name="Scalp Refreshing Spray " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xrmr9oFoYHPABxR2mpyDan.jpg" alt="Cécred Scalp Refreshing Spray 169ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Scalp Refreshing Spray </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Custom nozzle allows for targeted application in hard-to-reach places </li><li class='list-item list-item-pros'>Effectively neutralises odour and itching between washes  </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Minty scent might be too strong for those sensitive to fragrance </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="nDWJ7q4aLWScyKHAKem26N" name="Best Cécred Products" alt="A close-up shot of Cécred's Scalp Refreshing Spray" src="https://cdn.mos.cms.futurecdn.net/nDWJ7q4aLWScyKHAKem26N-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>As someone who lives in my braids throughout most of the year, the Scalp Refreshed spray has become a lifesaver in between salon appointments. With a custom-targeted nozzle that allows me to effectively target every point of my scalp and a minty fresh scent that genuinely makes my braids smell freshly washed, I cannot recommend this product enough for those of us who typically wear our hair in protective styles. Not to mention that it works for natural hair, human hair extensions and synthetic hair extensions, so you don’t need to worry about damaging your braids, wigs or weave. </p><h2 id="3-cecred-strong-hold-gel">3. Cécred Strong Hold Gel</h2>        <div class="featured_product_block featured_block_standard" data-id="171d1254-c76e-11f1-8cb7-2b4ae3ce1cba">            <a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hair-gel/strong-hold-gel-MUK200066916.html" data-model-name="Strong Hold Gel" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/uNB8qLHntsFRW42xJFDFe9.jpg" alt="Cécred Strong Hold Gel" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Strong Hold Gel</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Formula does not flake or leave a white cast, even when used heavily</li><li class='list-item list-item-pros'>Product washes out easily unlike other holding gels</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Those with dehydrated or damaged hair need to use a light hand due to the higher alcohol content </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="FdHrTPZqmVbyqPu3cQTBU5" name="Best Cécred Products" alt="A close-up shot of Cécred's Strong Hold Gel" src="https://cdn.mos.cms.futurecdn.net/FdHrTPZqmVbyqPu3cQTBU5-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>I’m not lying when I say that I haven’t purchased a single other gel since trying Cécred’s Strong Hold Gel. Not only does it give me the most perfect slicked-back bun when I’m wearing my hair naturally, but this product has also become a lifesaver for my protective styles when they start to look frizzy. I simply use an edge-control brush with the gel to slick down my edges and the top of my hair, add a silk scarf before bed and I wake up with what looks like a fresh set of braids. And you’ll be pleased to know that, unlike other holding gels, there’s no residue, flaking, or white cast, even if you have a heavier hand (like I do). Plus, it’s formulated with StemShield Complex, which protects hair up to 232°C from heat styling, humidity and pollution.</p><h2 id="4-cecred-detoxifying-shampoo">4. Cécred Detoxifying Shampoo</h2>        <div class="featured_product_block featured_block_standard" data-id="171d133a-c76e-11f1-95e4-2b7285dc8da4">            <a href="https://www.spacenk.com/uk/haircare/shampoo/shampoo/detoxifying-shampoo-MUK200066905.html" data-model-name="Detoxifying Shampoo" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/BLPVXmEU5DP2iXezXP9ksh.jpg" alt="Cécred Detoxifying Shampoo" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Detoxifying Shampoo</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Provides a deep cleanse without stripping or drying out hair </li><li class='list-item list-item-pros'>Works well on protective styles without causing frizz</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Has a slight cooling and tingling sensation that might not be suitable for those with sensitive scalps</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="TBBtmhf7JzPTEC9VMisiCo" name="Best Cécred Products" alt="A close-up shot of Cécred's Detoxifying Shampoo" src="https://cdn.mos.cms.futurecdn.net/TBBtmhf7JzPTEC9VMisiCo-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>If you prefer a deep-cleansing hair wash that will actually remove oil and build-up, look no further than the brand's Detoxifying Shampoo. Made with PhytoFerment to remove impurities, honey to retain moisture and, of course, the patent-pending Bioactive Keratin Ferment to repair damage, this <a href="https://www.whowhatwear.com/best-shampoo">shampoo</a> gives me the deep, clarifying cleanse I want without feeling too stripping or drying. But the best part? Unlike most shampoos that cause my braids to frizz, this formula allows me to keep my hair fresh between appointments, so I don’t have to deal with itching and buildup that usually come with braids. </p><h2 id="5-cecred-nourishing-hair-oil">5. Cécred Nourishing Hair Oil</h2>        <div class="featured_product_block featured_block_standard" data-id="171d142a-c76e-11f1-84f5-49a718dae373">            <a href="https://www.spacenk.com/uk/haircare/hair-treatment/hair-oils/nourishing-hair-oil-MUK200066923.html" data-model-name="Nourishing Hair Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/JZ8nK2jWgxXLzdjH5S6MPg.jpg" alt="Cécred Nourishing Hair Oil 20ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Nourishing Hair Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Lightweight formula that absorbs  quickly without causing build-up</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Much more expensive than other hair oils on the market</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="sPgnHEuo7mPpkTLvf9J84A" name="Best Cécred Products" alt="A close-up shot of Cécred's Nourishing Hair Oil" src="https://cdn.mos.cms.futurecdn.net/sPgnHEuo7mPpkTLvf9J84A-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>So many people underestimate the power of adding a <a href="https://www.whowhatwear.com/uk/best-hair-oils">hair oil</a> to their routine, and Cécred’s has quickly replaced my old oil as my go-to. Not only does it smell incredible (I cannot get enough of the Temple Oud scent), but it leaves my hair looking and feeling soft and moisturised. It’s the perfect addition to my braid-refreshing routine, bringing life back to my French curls when they start to feel a bit worn out, but I also find myself reaching for it when I’m wearing my natural hair to give it that extra shine. Not to mention that the ultra-chic packaging looks gorgeous on my vanity. At £42, I’m well aware it sits at a significantly higher price point than other hair oils on the market, but the results make it well worth the extra splurge for me.</p><h2 id="6-cecred-detangling-spray">6. Cécred Detangling Spray</h2>        <div class="featured_product_block featured_block_standard" data-id="171d1506-c76e-11f1-ac54-7d85420c2ea2">            <a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hairspray/detangling-spray-MUK200066908.html" data-model-name="Detangling Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/cQpTXQqnAEbjMQ8o8paiC.jpg" alt="Cécred Detangling Spray" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Detangling Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Instantly breaks down build up, making detangling hair so much easier</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Can feel heavy on the hair if not washed out</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="bunWo4JQQUYR2KtnXLY46B" name="Best Cécred Products" alt="A close-up shot of Cécred's Detangling Spray" src="https://cdn.mos.cms.futurecdn.net/bunWo4JQQUYR2KtnXLY46B-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>I cannot believe I used to take my braids out without Cécred’s Detangling Spray, but it’s genuinely changed my life. I simply spray the top of my braids and leave it for 1-2 minutes to work its magic. The result? Extremely soft hair that no longer gets knotted and entangled from the copious amount of gel I apply between salon visits. The hair just untangles seamlessly with the spray, meaning I can safely take out my protective style without fear of breakage or damage.  </p><h2 id="7-cecred-wrap-amp-set-foam">7. Cécred Wrap &amp; Set Foam</h2>        <div class="featured_product_block featured_block_standard" data-id="171d15ec-c76e-11f1-bf2b-03e58eca7f54">            <a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hair-mousse/wrap-set-foam-MUK200066897.html" data-model-name="Wrap &amp; Set Foam" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/MtBWX2WuUYfyKrQ9ooJcWj.jpg" alt="Cécred Wrap &amp; Set Foam" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Wrap &amp; Set Foam</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>An effective mousse that sets and defines hair without leaving white residue or flaking</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Takes slightly longer to dry down than other mousses on the market </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="tJScpgXJ9WmqhTArmM8SY" name="Best Cécred Products" alt="A close-up shot of Cécred's Wrap &amp; Set Foam" src="https://cdn.mos.cms.futurecdn.net/tJScpgXJ9WmqhTArmM8SY-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>Foaming products that actually set and mould the hair without flaking or leaving a heavy residue are few and far between. So if you've also struggled with this dilemma, look no further than Wrap &amp; Set Foam. This is one of those mousses that feels completely weightless on the hair and scalp, but somehow manages to lock every hairstyle in place. It can be used with or without heat and also works to protect your strands from humidity, pollution and damage. Whether I have braids, a weave or I’m wearing my natural hair, I apply this foam before brushing down my hair and securing it with a silk scarf before bed, leaving me with a sleek hairstyle that doesn’t budge in the mornings. </p><h2 id="8-cecred-moisturizing-deep-conditioner">8. Cécred Moisturizing Deep Conditioner</h2>        <div class="featured_product_block featured_block_standard" data-id="171d1920-c76e-11f1-9fba-0914c8bd2979">            <a href="https://www.spacenk.com/uk/haircare/conditioner/conditioners/moisturizing-deep-conditioner-MUK200066910.html" data-model-name="Moisturizing Deep Conditioner" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QMUVLmwLnswvG5z2LSEWci.jpg" alt="Cécred Moisturizing Deep Conditioner" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Moisturizing Deep Conditioner</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Intensely moisturising formula that leaves strands feeling baby soft</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Might feel too rich or heavy on those with fine hair</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="VcBPvCkFwvvmdgBL5ySU9U" name="Best Cécred Products" alt="A close-up shot of Cécred's Moisturizing Deep Conditioner" src="https://cdn.mos.cms.futurecdn.net/VcBPvCkFwvvmdgBL5ySU9U-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>I don’t think my hair has ever felt softer than after using Cécred’s Moisturizing Deep Conditioner. Infused with hyaluronic acid for hydration, a blend of shea and murumuru butter to deeply replenish, an African oil blend for extra shine and antioxidant-packed hyssop oil, this buttery <a href="https://www.whowhatwear.com/beauty/hair/best-conditioner">conditioner</a> is an absolute treat for those of us with dry or damaged hair. If you have finer hair, I would apply this sparingly, as it’s very rich and I can imagine it feeling just a tad too heavy on certain hair types if overdone; however, this is one of those hero products that I’d recommend to literally everyone, regardless of their hair type, density or condition.</p><h2 id="9-cecred-thermal-shield-mist">9. Cécred Thermal Shield Mist</h2>        <div class="featured_product_block featured_block_standard" data-id="171d17c2-c76e-11f1-af6b-93dccaeb199f">            <a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hairspray/thermal-shield-mist-MUK200066920.html" data-model-name="Thermal Shield Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9JqDHeKJ269hEG8c6Ri6MS.png" alt="Cécred, Thermal Shield Mist" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Thermal Shield Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Weightless, non-sticky formula</li><li class='list-item list-item-pros'>Provides a high-level of heat protection (232°C)</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Nozzle can get clogged and distribute unevenly </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="5bFiyoKWEt9vruDNvC3nwK" name="Best Cécred Products" alt="A close-up shot of Cécred's Thermal Shield Mist" src="https://cdn.mos.cms.futurecdn.net/5bFiyoKWEt9vruDNvC3nwK-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>Whilst a wide number of Cécred’s products are formulated with up to 232°C of protection, you can never go wrong with having a dedicated <a href="https://www.whowhatwear.com/beauty/hair/best-heat-protectant-sprays">heat protectant</a> when using a <a href="https://www.whowhatwear.com/uk/best-hair-dryers">hair dryer</a> or <a href="https://www.whowhatwear.com/uk/best-hair-straighteners">straightener</a>. The Thermal Shield Mist contains an advanced three-part StemShield complex that protects the hair from both artificial and natural heat, as well as a thermal gloss blend that gives the strands a glossy, salon-like finish. It’s been a game-changer when I’m adding heat to my hair at home, leaving it with almost a silk-press sheen that I’m typically only able to achieve at the salon. It’s also incredibly weightless, providing an ultra-fine mist without the crunch or build-up you might expect from a heat protector.</p><h3 class="article-body__section" id="section-shop-more-cecred-products-we-love"><span>Shop More Cécred Products We Love</span></h3>        <div class="featured_product_block featured_block_standard" data-id="2d2db028-c901-11f1-b147-2d395396290b">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/temple-oud-hair-perfume-MUK200066906.html" data-model-name="Temple Oud Hair Perfume" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jx3NcPKd4vQEqyRYaRqyBK.jpg" alt="Cécred Temple Oud Hair Perfume" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Temple Oud Hair Perfume</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you love the scent of Cécred's Foundation collection, look no further than the Temple Oud hair perfume.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="171d16d2-c76e-11f1-b1ff-b7ad7986a93c">            <a href="https://www.spacenk.com/uk/hair-scalp-balm-MUK200066911.html" data-model-name="Hair &amp; Scalp Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hp7JpohjWMZV96rSrQ5QL7.jpg" alt="Cécred Hair &amp; Scalp Balm" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Hair &amp; Scalp Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This balm will tame flyaways and moisturise the scalp without leaving any white residue. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="171d198e-c76e-11f1-9b0c-4bd29f340c9e">            <a href="https://www.spacenk.com/uk/haircare/shampoo/shampoo/hydrating-shampoo-MUK200066907.html" data-model-name="Hydrating Shampoo" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/N8Q7RSY5JSGjtiZVn7BmLV.png" alt="Cécred, Hydrating Shampoo 74ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Hydrating Shampoo</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This is the perfect shampoo for in-between clarifying cleanses. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="171d1a06-c76e-11f1-8351-8b1f365255d5">            <a href="https://www.spacenk.com/uk/haircare/conditioner/conditioners/hydrating-conditioner-MUK200066915.html" data-model-name="Hydrating Conditioner " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/dh4MJpxDnGZgHqYghMAmdh.png" alt="Cécred, Hydrating Conditioner" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Hydrating Conditioner </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The hydrating conditioner will leave your hair baby soft. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="171d1a74-c76e-11f1-86a7-c78a92ac1461">            <a href="https://www.spacenk.com/uk/haircare/hair-treatment/hair-oils/oil-ritual-MUK200066919.html" data-model-name="Oil Ritual" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xqVdScczeH9onevS8ZABHD.jpg" alt="Cécred Oil Ritual" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Oil Ritual</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This nourishing treatment can be used at room temperature or heated. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="171d1cb8-c76e-11f1-9e9a-f984d69a040d">            <a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hair-serum/heat-activated-silk-glaze-MUK200066912.html" data-model-name="Heat Activated Silk Glaze" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/NdhgsgedEX8A3DGW6VNm64.jpg" alt="Cécred Heat Activated Silk Glaze" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Heat Activated Silk Glaze</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This might be my next Cécred purchase.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="171d18a8-c76e-11f1-b127-bb57d4b1df62">            <a href="https://www.spacenk.com/uk/edge-brush-MUK200066928.html" data-model-name="Edge Brush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QLzjC3vhLwrrzrqm9E5So5.jpg" alt="Cécred Edge Brush" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Edge Brush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Every braid-maintenance kit needs an edge-control brush.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="171d1aec-c76e-11f1-8664-2313e6a28e0d">            <a href="https://www.spacenk.com/uk/haircare/shampoo/shampoo/clarifying-shampoo-scalp-scrub-MUK200066922.html" data-model-name="Clarifying Shampoo &amp; Scalp Scrub " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/sR7Khdpremquyn7S543fKk.png" alt="Cécred, Clarifying Shampoo &amp; Scalp Scrub" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Clarifying Shampoo &amp; Scalp Scrub </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Use this before the hydrating shampoo for a more in-depth cleanse.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="171d1b5a-c76e-11f1-aff4-39e87ee31a8b">            <a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hair-cream/moisture-sealing-lotion-MUK200066903.html" data-model-name="Moisture Sealing Lotion" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/N7p4AQDY4b8dXN2qvmua2o.png" alt="Cécred, Moisture Sealing Lotion" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Moisture Sealing Lotion</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Sick of split ends? Add this to your routine.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="171d1d9e-c76e-11f1-bce4-93690589f221">            <a href="https://www.spacenk.com/uk/wide-tooth-comb-MUK200066927.html" data-model-name="Wide Tooth Comb" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/kDnHaxNCTxxaLzwSCj3BNC.jpg" alt="Cécred Wide Tooth Comb" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Wide Tooth Comb</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The perfect addition to your <a href="https://www.whowhatwear.com/beauty/hair/perfect-haircare-routine">haircare routine</a>.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="171d1bd2-c76e-11f1-bcd4-73a0e8e72d7f">            <a href="https://www.spacenk.com/uk/brands/c/cecred/parting-tail-comb-MUK200066929.html" data-model-name="Parting Tail Comb" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/BMLhbmMhVbt2DWchZiozx4.jpg" alt="Cécred Parting Tail Comb" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Parting Tail Comb</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This heat-resistant comb can be used with your straighteners without fear of it melting. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="171d1e16-c76e-11f1-9720-496295fb48c6">            <a href="https://www.spacenk.com/uk/haircare/hair-treatment/fermented-rice-rose-protein-ritual-MUK200066909.html" data-model-name="Fermented Rice &amp; Rose Protein Ritual" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/BQnqsn9GcH9GYSwVVDdChA.jpg" alt="Cécred Fermented Rice &amp; Rose Protein Ritual" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Fermented Rice &amp; Rose Protein Ritual</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Get a salon-level protein treatment at home with this two-step kit.</p></p>                </div>                            </div>        </div><h4 class="article-body__section" id="section-how-i-tested"><span>How I Tested</span></h4><p>I’ve been secretly testing the majority of Cécred’s collection for months before it officially launched in the UK. I assessed each product on both my natural hair and my braids to see how easy they are to use and how effective they are compared to their claims. </p><h4 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us?</span></h4><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friends.</p>
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                                                            <title><![CDATA[ I've Tried Them All, But This Under-Eye Concealer Is by Far the Very Best for Dark Circles ]]></title>
                                                                                                <dc:content><![CDATA[ <p>If you ask me, <a href="https://www.whowhatwear.com/uk/best-under-eye-concealers">under-eye concealer</a> is probably the hardest <a href="https://www.whowhatwear.com/uk/best-concealers">concealer </a>to get right. Unlike other areas on the face, the eye area is up against a few challenges. The skin here is thinner, and our eyes are expressive, meaning that product can be prone to settling into fine lines more easily. And if, like me, you have <a href="https://www.whowhatwear.com/best-dark-circle-treatments">dark circles</a>, you'll know how tricky it can be to find a concealer that disguises them without looking heavy. So, when the new Jones Road <a href="https://www.jonesroadbeauty.com/products/wide-awake-brightening-concealer">Wide Awake Brightening Concealer</a> (£32) landed on my desk, I had high expectations.</p><h2 id="jones-road-wide-awake-brightening-concealer-review">Jones Road Wide Awake Brightening Concealer Review</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="GmRS7ezVEXzG4HBBzinnUV" name="IMG_6502" alt="The Jones Road Wide Awake Concealer and brush" src="https://cdn.mos.cms.futurecdn.net/GmRS7ezVEXzG4HBBzinnUV-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="b27e7cb4-c7c9-11f1-bd20-ff0a50726a6f">            <a href="https://www.jonesroadbeauty.com/products/wide-awake-brightening-concealer" data-model-name="Wide Awake Brightening Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/aAU4byxjAjWtw7b9kQk6MZ.jpg" alt="Wide Awake Brightening Concealer" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Jones Road</div>                                        <div class="featured__title">Wide Awake Brightening Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Buildable coverage, from medium to full</li><li class='list-item list-item-pros'>Doesn't settle into lines</li><li class='list-item list-item-pros'>Brightens the eye area</li><li class='list-item list-item-pros'>Expansive range of shades and undertones</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Works best around the eyes as opposed to other areas of the skin</li></ul></div></div>            </div>        </div><h3 class="article-body__section" id="section-the-formula"><span>The Formula</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="wHwM6Fw2tCBmLm9aqwMTZV" name="IMG_6503" alt="The Jones Road Wide Awake Concealer in shade 3W" src="https://cdn.mos.cms.futurecdn.net/wHwM6Fw2tCBmLm9aqwMTZV-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><p><a href="https://www.whowhatwear.com/beauty/makeup/jones-road-beauty-review">Jones Road</a> founder <a href="https://www.whowhatwear.com/beauty/skin/bobbi-brown-beauty-tips">Bobbi Brown</a> is one of the world's most renowned makeup artists and is known for her minimal approach to makeup. Rather than caking the skin in <a href="https://www.whowhatwear.com/uk/best-foundations">foundation</a>, she instead takes a <a href="https://www.whowhatwear.com/beauty/makeup/best-no-makeup-makeup-products">"no-makeup" makeup</a> approach to the skin. And that ethos is a thread that runs throughout all of her products and is very much apparent in this new concealer.</p><p>This pot concealer features a creamy texture that I instantly knew I'd like. It has a waxy quality, which means it really melts into the skin rather than sitting on top, especially if you're using the warmth of your fingers to apply it. It glides over fine lines and won't settle into them, as the texture flexes seamlessly with the movements around the eye area. I can see just how well this concealer was considered for the eye area.<br /><br />It also boasts some great ingredients to aid the eye area. It includes a botanical complex of marshmallow root, rice bran and liquorice root, which help to brighten discolouration. Squalene and shea butter are there to hydrate the dry eye area, and vitamin E has antioxidant properties that shield the skin from the day-to-day environmental effects, such as pollution, that can accelerate signs of ageing around the eyes.</p><h3 class="article-body__section" id="section-the-coverage"><span>The Coverage</span></h3><p>As for the coverage, it's very adaptable. It applies with medium coverage, but is easily buildable if you want more coverage on dark circles. Even if you layer it up generously, there's no cakey look or feeling on the skin, which is a huge bonus. It has a brightening effect on the skin, and brightens the under-eye area even after the most sleep-deprived nights. I prefer to use my fingertips to tap the product into the skin, as it helps to melt the product seamlessly into the skin, but the <a href="https://www.jonesroadbeauty.com/products/the-detail-blending-brush">Detail Blending Brush</a> (£30) helps to buff the product in if you prefer using a <a href="https://www.whowhatwear.com/best-makeup-brushes-uk">makeup brush</a>. FYI: I used the shade 3W, a light shade with warm undertones, which worked well for my skin tone whilst adding a brightening effect.<br /><br />For very dark circles, I'd recommend using it with the Jones Road <a href="https://www.jonesroadbeauty.com/products/wide-awake-brightening-neutralizer?variant=46444792086678" target="_blank">Wide Awake Brightening Neutraliser</a> (£30) first to cancel out the darker tones, which means your concealer doesn't need to work as hard on top. And regardless of your skin type, I'd recommend applying an <a href="https://www.whowhatwear.com/best-eye-cream">eye cream</a> first, but particularly so if you have very dry skin or <a href="https://www.whowhatwear.com/beauty/skin/best-skincare-routine-for-50s">mature skin</a>.</p><h4 class="article-body__section" id="section-before"><span>Before</span></h4><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="ze2SfZ4jjYSFkbGPYqhfKe" name="IMG_6504" alt="Eleanor without concealer under her eyes" src="https://cdn.mos.cms.futurecdn.net/ze2SfZ4jjYSFkbGPYqhfKe-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><h4 class="article-body__section" id="section-after"><span>After</span></h4><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="7cKWsNu2xxJzHtxSZeNSUe" name="IMG_6505" alt="Eleanor after applying the Jones Road Wide Awake Concealer under her eyes" src="https://cdn.mos.cms.futurecdn.net/7cKWsNu2xxJzHtxSZeNSUe-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><h3 class="article-body__section" id="section-my-verdict"><span>My Verdict</span></h3><p>If you're looking for a new under-eye concealer, then I can wholeheartedly recommend this one. Since I first tried it, I've reached for it every single day, and I can confidently say that it has a permanent spot in my makeup bag. It's actually up there as one of my favourite products from Jones Road. It offers great coverage and works seamlessly with the skin around the eye area. If you're wanting more of a generalist concealer to use all over the face, you might prefer a multi-purpose formula, but for the eye area specifically, this concealer is brilliant.</p><h4 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h4><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/jones-road-wide-awake-brightening-concealer</link>
                                                                            <description>
                            <![CDATA[ Dark circles don't stand a chance. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Sat, 17 Oct 2026 06:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Vousden ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/gAzaoYGTZ8hRaDZiKgz6L6-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;a href=&quot;https://www.eleanorvousden.com/&quot;&gt;&lt;u&gt;Eleanor Vousden &lt;/u&gt;&lt;/a&gt;is the beauty editor for &lt;a href=&quot;https://www.whowhatwear.co.uk/author/eleanor-vousden&quot;&gt;&lt;u&gt;Who What Wear UK&lt;/u&gt;&lt;/a&gt;. She was previously deputy editor at &lt;a href=&quot;https://hji.co.uk/author/eleanor&quot;&gt;&lt;u&gt;Hairdressers Journal&lt;/u&gt;&lt;/a&gt;, health writer at &lt;a href=&quot;https://www.womanandhome.com/author/eleanor-vousden/&quot;&gt;&lt;u&gt;Woman &amp;amp; Home&lt;/u&gt;&lt;/a&gt; and junior beauty editor at beauty website &lt;a href=&quot;https://www.eleanorvousden.com/powder&quot;&gt;&lt;u&gt;Powder. &lt;/u&gt;&lt;/a&gt; She has also contributed to &lt;a href=&quot;https://www.wallpaper.com/author/eleanor-vousden&quot;&gt;&lt;u&gt;Wallpaper &lt;/u&gt;&lt;/a&gt; and &lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Elle &lt;/u&gt;&lt;/a&gt;&lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Collections &lt;/u&gt;&lt;/a&gt; with written and styling work.&lt;br&gt;&lt;br&gt;Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the &lt;a href=&quot;https://www.bsme.com/talent-awards-judge-comments&quot;&gt;&lt;u&gt;BSME Talent Awards &lt;/u&gt;&lt;/a&gt;for her work on Powder and also contributed to the title winning Website of the Year at the &lt;a href=&quot;https://www.inpublishing.co.uk/articles/ppa-digital-awards-2016-the-winners-3808&quot;&gt;&lt;u&gt;PPA Awards&lt;/u&gt;&lt;/a&gt;. &lt;br&gt;&lt;br&gt;Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson. &lt;br&gt;&lt;br&gt;She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle. When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@eleanorvousden]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A selfie of beauty editor Eleanor Vousden]]></media:description>                                                            <media:text><![CDATA[A selfie of beauty editor Eleanor Vousden]]></media:text>
                                <media:title type="plain"><![CDATA[A selfie of beauty editor Eleanor Vousden]]></media:title>
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                            <![CDATA[
                            <article>
                                <p>If you ask me, <a href="https://www.whowhatwear.com/uk/best-under-eye-concealers">under-eye concealer</a> is probably the hardest <a href="https://www.whowhatwear.com/uk/best-concealers">concealer </a>to get right. Unlike other areas on the face, the eye area is up against a few challenges. The skin here is thinner, and our eyes are expressive, meaning that product can be prone to settling into fine lines more easily. And if, like me, you have <a href="https://www.whowhatwear.com/best-dark-circle-treatments">dark circles</a>, you'll know how tricky it can be to find a concealer that disguises them without looking heavy. So, when the new Jones Road <a href="https://www.jonesroadbeauty.com/products/wide-awake-brightening-concealer">Wide Awake Brightening Concealer</a> (£32) landed on my desk, I had high expectations.</p><h2 id="jones-road-wide-awake-brightening-concealer-review">Jones Road Wide Awake Brightening Concealer Review</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="GmRS7ezVEXzG4HBBzinnUV" name="IMG_6502" alt="The Jones Road Wide Awake Concealer and brush" src="https://cdn.mos.cms.futurecdn.net/GmRS7ezVEXzG4HBBzinnUV-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="b27e7cb4-c7c9-11f1-bd20-ff0a50726a6f">            <a href="https://www.jonesroadbeauty.com/products/wide-awake-brightening-concealer" data-model-name="Wide Awake Brightening Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/aAU4byxjAjWtw7b9kQk6MZ.jpg" alt="Wide Awake Brightening Concealer" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Jones Road</div>                                        <div class="featured__title">Wide Awake Brightening Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Buildable coverage, from medium to full</li><li class='list-item list-item-pros'>Doesn't settle into lines</li><li class='list-item list-item-pros'>Brightens the eye area</li><li class='list-item list-item-pros'>Expansive range of shades and undertones</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Works best around the eyes as opposed to other areas of the skin</li></ul></div></div>            </div>        </div><h3 class="article-body__section" id="section-the-formula"><span>The Formula</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="wHwM6Fw2tCBmLm9aqwMTZV" name="IMG_6503" alt="The Jones Road Wide Awake Concealer in shade 3W" src="https://cdn.mos.cms.futurecdn.net/wHwM6Fw2tCBmLm9aqwMTZV-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><p><a href="https://www.whowhatwear.com/beauty/makeup/jones-road-beauty-review">Jones Road</a> founder <a href="https://www.whowhatwear.com/beauty/skin/bobbi-brown-beauty-tips">Bobbi Brown</a> is one of the world's most renowned makeup artists and is known for her minimal approach to makeup. Rather than caking the skin in <a href="https://www.whowhatwear.com/uk/best-foundations">foundation</a>, she instead takes a <a href="https://www.whowhatwear.com/beauty/makeup/best-no-makeup-makeup-products">"no-makeup" makeup</a> approach to the skin. And that ethos is a thread that runs throughout all of her products and is very much apparent in this new concealer.</p><p>This pot concealer features a creamy texture that I instantly knew I'd like. It has a waxy quality, which means it really melts into the skin rather than sitting on top, especially if you're using the warmth of your fingers to apply it. It glides over fine lines and won't settle into them, as the texture flexes seamlessly with the movements around the eye area. I can see just how well this concealer was considered for the eye area.<br /><br />It also boasts some great ingredients to aid the eye area. It includes a botanical complex of marshmallow root, rice bran and liquorice root, which help to brighten discolouration. Squalene and shea butter are there to hydrate the dry eye area, and vitamin E has antioxidant properties that shield the skin from the day-to-day environmental effects, such as pollution, that can accelerate signs of ageing around the eyes.</p><h3 class="article-body__section" id="section-the-coverage"><span>The Coverage</span></h3><p>As for the coverage, it's very adaptable. It applies with medium coverage, but is easily buildable if you want more coverage on dark circles. Even if you layer it up generously, there's no cakey look or feeling on the skin, which is a huge bonus. It has a brightening effect on the skin, and brightens the under-eye area even after the most sleep-deprived nights. I prefer to use my fingertips to tap the product into the skin, as it helps to melt the product seamlessly into the skin, but the <a href="https://www.jonesroadbeauty.com/products/the-detail-blending-brush">Detail Blending Brush</a> (£30) helps to buff the product in if you prefer using a <a href="https://www.whowhatwear.com/best-makeup-brushes-uk">makeup brush</a>. FYI: I used the shade 3W, a light shade with warm undertones, which worked well for my skin tone whilst adding a brightening effect.<br /><br />For very dark circles, I'd recommend using it with the Jones Road <a href="https://www.jonesroadbeauty.com/products/wide-awake-brightening-neutralizer?variant=46444792086678" target="_blank">Wide Awake Brightening Neutraliser</a> (£30) first to cancel out the darker tones, which means your concealer doesn't need to work as hard on top. And regardless of your skin type, I'd recommend applying an <a href="https://www.whowhatwear.com/best-eye-cream">eye cream</a> first, but particularly so if you have very dry skin or <a href="https://www.whowhatwear.com/beauty/skin/best-skincare-routine-for-50s">mature skin</a>.</p><h4 class="article-body__section" id="section-before"><span>Before</span></h4><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="ze2SfZ4jjYSFkbGPYqhfKe" name="IMG_6504" alt="Eleanor without concealer under her eyes" src="https://cdn.mos.cms.futurecdn.net/ze2SfZ4jjYSFkbGPYqhfKe-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><h4 class="article-body__section" id="section-after"><span>After</span></h4><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="7cKWsNu2xxJzHtxSZeNSUe" name="IMG_6505" alt="Eleanor after applying the Jones Road Wide Awake Concealer under her eyes" src="https://cdn.mos.cms.futurecdn.net/7cKWsNu2xxJzHtxSZeNSUe-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><h3 class="article-body__section" id="section-my-verdict"><span>My Verdict</span></h3><p>If you're looking for a new under-eye concealer, then I can wholeheartedly recommend this one. Since I first tried it, I've reached for it every single day, and I can confidently say that it has a permanent spot in my makeup bag. It's actually up there as one of my favourite products from Jones Road. It offers great coverage and works seamlessly with the skin around the eye area. If you're wanting more of a generalist concealer to use all over the face, you might prefer a multi-purpose formula, but for the eye area specifically, this concealer is brilliant.</p><h4 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h4><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ From Mod Crops to Blunt Bobs: 13 Hairstyles Experts Recommend for Square Face Shapes ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Hair can be tricky, even beyond cut and colour. There are so many factors that influence whether a style suits you, and face shape is one of the most important. With so many <a href="https://www.whowhatwear.com/beauty/hair/autumn-hair-trends-2026">autumn hair trend</a>s circulating right now, from <a href="https://www.whowhatwear.com/pixie-cut" target="_blank">pixie cuts</a> and <a href="https://www.whowhatwear.com/uk/layered-hair" target="_blank">long layers</a> to the <a href="https://www.whowhatwear.com/uk/shag-hairstyle" target="_blank">shag</a>, it's worth getting it right. A new cut or colour is an investment, after all, and no one wants to be stuck waiting for a less-than-flattering chop to grow out. </p><p>Of course, hair is deeply personal, and you should always go for the hairstyle you want, regardless of your face shape. But if you have a square face, knowing which cuts might work particularly well can be a helpful starting point. Ahead are my favourite haircuts for square faces, as recommended by London's top hairstylists.</p><h4 class="article-body__section" id="section-how-to-tell-if-you-have-a-square-face"><span>How to Tell If You Have a Square Face? </span></h4><p>"A square face typically has a strong, defined jawline with the forehead, cheekbones and jaw sitting at a similar width," explains <strong>celebrity hairdresser</strong> <a href="https://www.instagram.com/melissatimp/?hl=en" target="_blank"><strong>Melissa Timperley</strong></a>. "However, when I'm consulting with a client, I'm looking at so much more than their face shape. Do they have a high or low forehead? Large or small eyes? High, pronounced cheekbones? What’s their natural hairline like? A great haircut is about understanding the individual and all their features."</p><h4 class="article-body__section" id="section-what-hair-length-is-best-for-square-faces"><span>What Hair Length Is Best for Square Faces? </span></h4><p>While the hairstylists I speak to agree that there’s no one perfect length for a square face, and that the right cut depends on several factors, not least personal preference, <a href="https://www.instagram.com/philipp_haug/" target="_blank"><strong>Philipp Haug</strong></a><strong> of </strong><a href="https://www.hauglondon.com/" target="_blank"><strong>Haug London Haus</strong></a> explains that <a href="https://www.whowhatwear.com/uk/bob-hairstyles" target="_blank">bobs</a>, <a href="https://www.whowhatwear.com/uk/low-maintenance-medium-length-haircuts">mid-lengths</a> and <a href="https://www.whowhatwear.com/best-long-hairstyles">long hair</a> can all work beautifully here. “What counts is what happens around the face. Shapes that curve around, opening at the cheekbones and then elongating towards the jawline are incredibly flattering. Think face-framing layers and curtain bangs that graze the cheekbones, softening the angles while still embracing the structure.”</p><h2 class="article-body__section" id="section-13-best-hairstyles-for-square-faces"><span>13 Best Hairstyles for Square Faces</span></h2><h3 class="article-body__section" id="section-1-the-broken-bob"><span>1. The Broken Bob</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="htEFgqRfjfGpdFjVQXngEA" name="@frannfyne broken bob" alt="@frannfyne broken bob" src="https://cdn.mos.cms.futurecdn.net/htEFgqRfjfGpdFjVQXngEA-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DaLg4kZiChf/?img_index=1" target="_blank">@frannfyne</a>)</span></figcaption></figure><p>Starting strong with a bob, specifically the "broken bob", which <a href="https://www.instagram.com/stephenbuller.hair/" target="_blank"><strong>Stephen Buller</strong></a><strong>, co-founder of </strong><a href="https://www.bullerandrice.com/" target="_blank"><strong>Buller and Rice,</strong></a><strong> </strong>explains is a jaw-to-shoulder-length bob with slightly shattered edges and lots of natural movement. "Keeping it a little longer around the front can frame a strong jawline beautifully, while the undone finish stops it feeling too boxy," adds the hairstylist.   </p><h3 class="article-body__section" id="section-2-curtain-bangs"><span>2. Curtain Bangs</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="fAcupEtFwFYzLWzxftWxe8" name="@alicezielasko" alt="@alicezielasko" src="https://cdn.mos.cms.futurecdn.net/fAcupEtFwFYzLWzxftWxe8-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DJR8pVQC8rC/?img_index=1" target="_blank">@alicezielasko</a>)</span></figcaption></figure><p>While <a href="https://www.whowhatwear.com/fringe-hairstyles">fringes</a> get a bad rep for being difficult, curtain bangs are incredibly versatile on all hair lengths and look great on square face shapes. "Parted through the centre and swept outwards, they graze the cheekbones before blending into the surrounding layers, creating softness around the face while embracing its natural structure," notes <strong>Haug. </strong>"They’re also a lovely way to update your look without committing to a dramatic change in length."</p><h3 class="article-body__section" id="section-3-textured-lob"><span>3. Textured Lob</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="3eVU3ELVnvzHMAPtxvTywE" name="@aimeesong" alt="aimee song bob" src="https://cdn.mos.cms.futurecdn.net/3eVU3ELVnvzHMAPtxvTywE-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DbaGZLen_zA/?img_index=1" target="_blank">@aimeesong</a>)</span></figcaption></figure><p>If you want to soften a strong jawline, <strong>Timperley </strong>explains that a <a href="https://www.whowhatwear.com/lob-hairstyles">long bob</a> that sits around the collarbone is a great option. "Because the length finishes below the jaw, it draws the eye further down. Adding soft movement creates a more relaxed shape around the face," she says. </p><h3 class="article-body__section" id="section-4-the-new-shag"><span>4. The New Shag</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="Waj7geTGPFyb5WgukZj9ig" name="Alexa chung" alt="Alexa Chung" src="https://cdn.mos.cms.futurecdn.net/Waj7geTGPFyb5WgukZj9ig-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/Cm1gMwRIrk2/?hl=en&amp;img_index=1" target="_blank" rel="nofollow">Alexa Chung</a>)</span></figcaption></figure><p>Per <strong>Buller</strong>, a softer, longer version of a shag will be huge for AW26: "It works particularly well on square faces because the layers create shape at different points around the face rather than concentrating everything at the jaw."</p><h3 class="article-body__section" id="section-5-90s-supermodel-layers"><span>5. '90s Supermodel Layers</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="LnEmcrXhaPQMXeaDDWPGr3" name="@hoskelsa" alt="Elsa Hosk" src="https://cdn.mos.cms.futurecdn.net/LnEmcrXhaPQMXeaDDWPGr3-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DdzmbkoEonW/?hl=en&amp;img_index=1" target="_blank">@hoskelsa</a>)</span></figcaption></figure><p>Think of this style as a less polished take on those voluminous '90s supermodel layers, sported by the likes of Cindy Crawford and Bridget Hall. "Keeping the length while introducing soft layers around the cheekbones and jaw opens up the face and gives the hair movement," advises <strong>Buller</strong>. "It’s a great option for someone who wants a change without sacrificing length."</p><h3 class="article-body__section" id="section-6-the-rounded-fringe"><span>6. The Rounded Fringe</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1170px;"><p class="vanilla-image-block" style="padding-top:133.25%;"><img id="W2mkaRQbxnNKqZ2YH2VURZ" name="@frannfyne fringe" alt="frannfyne" src="https://cdn.mos.cms.futurecdn.net/W2mkaRQbxnNKqZ2YH2VURZ-1920-80.jpg" mos="" align="middle" fullscreen="" width="1170" height="1559" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/frannfyne/?hl=en" target="_blank">@frannfyne</a>)</span></figcaption></figure><p>A rounded fringe is a beautiful alternative to a strong, straight-across shape, <strong>Haug</strong> recommends<strong>. </strong>"Curving gently around the forehead and blending into the sides, it creates a softer frame that complements a defined jawline. The idea is to work with the natural structure of a square face, introducing movement and a little delicacy rather than adding another strong, horizontal line."</p><h3 class="article-body__section" id="section-7-graduated-bob"><span>7. Graduated Bob</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="NP4sdUxxv6VmAss9meku79" name="@alexisforeman" alt="alexis foreman hair" src="https://cdn.mos.cms.futurecdn.net/NP4sdUxxv6VmAss9meku79-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/Db_R7khjPWJ/?hl=en&amp;img_index=1" target="_blank">@alexisforeman</a>)</span></figcaption></figure><p><strong>Timperley </strong>loves a graduated bob as it allows you to really control where the weight sits. Building graduation through the back creates shape and can soften the overall silhouette, she notes. It also keeps a little more length towards the front, which helps balance a stronger jawline.</p><h3 class="article-body__section" id="section-8-the-side-swept-fringe"><span>8. The Side-Swept Fringe</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="V5dUBzVkPcmXZRVtmwFYfV" name="@emanuellek_" alt="@emanuellek_ fringe" src="https://cdn.mos.cms.futurecdn.net/V5dUBzVkPcmXZRVtmwFYfV-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DaGDwdUDK6l/?hl=en&amp;img_index=1" target="_blank">@emanuellek_</a>)</span></figcaption></figure><p>"A longer, sweeping fringe is an easy way to introduce softness to a square face without losing length," says <strong>Haug</strong>. "It works beautifully with everything from a bob to longer layers, offering a versatile way to refresh the face-framing shape while keeping the overall look fluid and natural."</p><h3 class="article-body__section" id="section-9-the-mod-crop"><span>9. The Mod Crop</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="YUPQnP2aoN7FQyiTHKyp8k" name="@aude_julie" alt="mod crop" src="https://cdn.mos.cms.futurecdn.net/YUPQnP2aoN7FQyiTHKyp8k-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DXKcWjyCPo8/?img_index=1" target="_blank">@aude_julie</a>)</span></figcaption></figure><p>For somebody wanting something shorter and a little more directional, <strong>Buller </strong>loves a mod-inspired crop with texture around the ears and a strong little fringe. "It’s another trend I’ve predicted for AW26, and while it might not traditionally be recommended for square faces, I think that’s exactly why it works. It celebrates stronger features rather than trying to disguise them."</p><h3 class="article-body__section" id="section-10-the-70s-shag"><span>10. The '70s Shag</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="xJawPmR4cbFXzECBkP4rb6" name="@julesfi" alt="hair" src="https://cdn.mos.cms.futurecdn.net/xJawPmR4cbFXzECBkP4rb6-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1600" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DKmKjTbsVRL/" target="_blank">@julesfi</a>)</span></figcaption></figure><p>If you're looking for a more relaxed, textured look for a square face shape, then the '70s-inspired shag is all about layers, movement and a little natural irregularity, advises <strong>Timperley. </strong>"A loose wave or natural bend brings the cut to life, creating that effortless, touchable texture that works so beautifully with a square face."</p><h3 class="article-body__section" id="section-11-the-tousled-pixie"><span>11. The Tousled Pixie</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="yAN3MbAGhwiuiFHZ7q9XSP" name="@alyssainthecity" alt="Hair tousled pixie" src="https://cdn.mos.cms.futurecdn.net/yAN3MbAGhwiuiFHZ7q9XSP-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/alyssainthecity/" target="_blank">@alyssainthecity</a>)</span></figcaption></figure><p>People with square faces shouldn't shy away from dramatic cuts like the pixie; strong features should always take centre stage. But the tousled version of a pixie cut helps soften everything up considerably and makes it much more wearable, especially if you have textured hair. </p><h3 class="article-body__section" id="section-12-the-blunt-bob"><span>12. The Blunt Bob</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="mM8y6eb8w6tAnschwyUJ2P" name="@caitlinmiyako" alt="Caitlin Miyako Bob" src="https://cdn.mos.cms.futurecdn.net/mM8y6eb8w6tAnschwyUJ2P-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DYiuz8immdq/?img_index=1" target="_blank">@caitlinmiyako</a>)</span></figcaption></figure><p>"This might surprise people, but I absolutely love a strong, blunt bob on a square face," states <strong>Timperley</strong>. "Rather than trying to soften the jawline, it celebrates it. A beautifully executed precision bob can look incredibly modern and confident."</p><h3 class="article-body__section" id="section-13-the-soft-shag"><span>13. The Soft Shag</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:108.33%;"><img id="mxSdT9RdjCZbxf8yy7Qmaa" name="653346921_18095904991993467_587466810938514536_n" alt="@jennaortega" src="https://cdn.mos.cms.futurecdn.net/mxSdT9RdjCZbxf8yy7Qmaa-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jennaortega/" target="_blank">@jennaortega</a>)</span></figcaption></figure><p>As we've established shags look great on square face shapes, but if you don't want to go for one of the more avant garde styles, then opt for the "soft shag", which gently introduces movement and texture with long layers that help break up stronger lines around the face. It's a great option for naturally wavy or curly hair too. </p><h4 class="article-body__section" id="section-how-to-style-different-textures-with-a-square-face"><span>How to Style Different Textures With a Square Face</span></h4><p>When it comes to different textures, <strong>Buller</strong> says that it's really important to work with your natural texture, rather than fighting it. "For straight hair, I’d introduce a little movement or a soft bend around the face so it doesn’t sit too rigidly against the jaw. With wavy hair, I’d encourage that natural movement, particularly through the cheekbones and ends." </p><p>He adds: "<a href="https://www.whowhatwear.com/beauty/hair/curly-hairstyles">Curly</a> and coily hair can look incredible on square faces. I’d focus on creating a balanced shape with volume and layers. It’s about creating a shape that feels right for the individual."</p><h4 class="article-body__section" id="section-what-bob-is-best-for-a-square-face"><span>What Bob Is Best for a Square Face? </span></h4><p>"As someone who absolutely loves cutting bobs, I wouldn’t say there’s one particular bob that works best for a square face," states <strong>Timperley. </strong>"It’s all about where the length sits and how the weight is distributed. If someone wants to soften a strong jaw, I might suggest taking the length slightly longer. A bob that’s slightly shorter at the back and longer towards the front can work beautifully too, as the longer front sections help elongate the appearance of the face."</p><h3 class="article-body__section" id="section-what-fringe-is-best-for-a-square-face"><span>What Fringe Is Best for a Square Face? </span></h3><p><strong>Buller </strong>is a big fan of softer, slightly grown-out fringes on square faces.<em> "</em>Curtain fringes, wispy fringes and longer sweeping shapes all look brilliant because they introduce movement around the forehead and cheekbones. I also love a really strong, blunt fringe on someone with an angular face. Sometimes working with your features rather than trying to soften them creates a much more interesting look."</p><h4 class="article-body__section" id="section-the-best-styling-products-for-square-faces"><span>The Best Styling Products for Square Faces </span></h4>        <div class="featured_product_block featured_block_standard" data-id="8b289d4c-c95a-11f1-b20d-d730e49f4a6e">            <a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hairspray/shapeset-hairspray-MUK200067145.html" data-model-name="Shapeset Hairspray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:75,l:0,cw:1114,ch:1114,q:80/sCE7kRbY8X2FgCByFv6eVH.png" alt="Olaplex, Olaplex Shapeset Hairspray 77ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Olaplex</div>                                        <div class="featured__title">Shapeset Hairspray</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This brush out hairspray is excellent at setting looks in place. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="8b289dc4-c95a-11f1-82f6-931ac72ac4f9">            <a href="https://www.cultbeauty.co.uk/p/davines-volu-mist-250ml/17769357/?" data-model-name="Volu Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TydmEjDZa7DP3Sh9ooMbFC.png" alt="Davines Volu Mist 250ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Davines</div>                                        <div class="featured__title">Volu Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The perfect lightweight volume boost for all bob styles.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="8b289e32-c95a-11f1-ac88-bd239a6b2810">            <a href="https://www.lookfantastic.com/p/living-proof-perfect-hair-day-advanced-clean-dry-shampoo-frosted-fig/17904406/" data-model-name="Advanced Clean Dry Shampoo in Frosted Fig" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:201,l:0,cw:1500,ch:1500,q:80/msku7mqSttNPrMVcgGP4vH.webp" alt="Living Proof Advanced Clean Dry Shampoo - Limited Edition Frosted Fig" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Living Proof</div>                                        <div class="featured__title">Advanced Clean Dry Shampoo in Frosted Fig</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This is one of the best <a href="https://www.whowhatwear.com/beauty/hair/best-dry-shampoo-mists">dry shampoos</a> ever, in a moreish new scent. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="8b289e96-c95a-11f1-830f-c5c5d50222b7">            <a href="https://www.spacenk.com/uk/haircare/hair-treatment/hair-oils/molecular-repair-hair-oil-UK200039228.html" data-model-name="Molecular Repair Hair Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/rYDihdjRbtYmUh9g4ESUMj.jpg" alt="K18 Hair Molecular Repair Hair Oil 30ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>K18</div>                                        <div class="featured__title">Molecular Repair Hair Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This <a href="https://www.whowhatwear.com/best-oils-for-hair-growth">hair oil</a> is excellent at smoothing flyaways and adding shine. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="8b289efa-c95a-11f1-bffe-b3d5dee252c6">            <a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hairspray/style-refresh-mist-UK200063079.html" data-model-name="Style Refresh Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9VuueP54Zw4HMDgcxAGfn.jpg" alt="Living Proof Style Refresh Mist 150ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Living Proof</div>                                        <div class="featured__title">Style Refresh Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Next day hair, begone! </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="8b289f68-c95a-11f1-9a67-1d9b3536558a">            <a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hairspray/air-dry-volumizing-wave-spray-UK200065002.html" data-model-name="Air Dry Volumizing Wave Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zNaaex4g8mXtWVdaeJscD7.jpg" alt="Jvn Hair Air Dry Volumizing Wave Spray 60ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>JVN Hair</div>                                        <div class="featured__title">Air Dry Volumizing Wave Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Bring out your natural texture with this curl and wave enhancer. </p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/hair/best-hairstyles-for-square-faces</link>
                                                                            <description>
                            <![CDATA[ Flattering cuts. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Sat, 17 Oct 2026 06:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 20 Oct 2026 17:01:39 +0000</updated>
                                                                                                                                            <category><![CDATA[Hair]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Nessa Humayun ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/qBL9xURQxxVyinjQmj6BCG-320-70.png ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Nessa Humayun is a freelance beauty journalist and the former Beauty Editor of Marie Claire UK. With a decade of editorial experience across beauty, fashion and lifestyle, Nessa has written for publications including British Vogue, The Times, Cosmopolitan, Stylist, Dazed, The Independent and The London Standard.&lt;br&gt;&lt;br&gt;Obsessed with beauty since she was tall enough to raid her mum’s vanity, Nessa covers everything from product must-haves to long-form features exploring the forces shaping the beauty landscape. She is committed to unpacking what’s really worth it, separating science from hype, and figuring out which trends and treatments are actually worth your time (and money).&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@caitlinmiyako]]></media:credit>
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                            <![CDATA[
                            <article>
                                <p>Hair can be tricky, even beyond cut and colour. There are so many factors that influence whether a style suits you, and face shape is one of the most important. With so many <a href="https://www.whowhatwear.com/beauty/hair/autumn-hair-trends-2026">autumn hair trend</a>s circulating right now, from <a href="https://www.whowhatwear.com/pixie-cut" target="_blank">pixie cuts</a> and <a href="https://www.whowhatwear.com/uk/layered-hair" target="_blank">long layers</a> to the <a href="https://www.whowhatwear.com/uk/shag-hairstyle" target="_blank">shag</a>, it's worth getting it right. A new cut or colour is an investment, after all, and no one wants to be stuck waiting for a less-than-flattering chop to grow out. </p><p>Of course, hair is deeply personal, and you should always go for the hairstyle you want, regardless of your face shape. But if you have a square face, knowing which cuts might work particularly well can be a helpful starting point. Ahead are my favourite haircuts for square faces, as recommended by London's top hairstylists.</p><h4 class="article-body__section" id="section-how-to-tell-if-you-have-a-square-face"><span>How to Tell If You Have a Square Face? </span></h4><p>"A square face typically has a strong, defined jawline with the forehead, cheekbones and jaw sitting at a similar width," explains <strong>celebrity hairdresser</strong> <a href="https://www.instagram.com/melissatimp/?hl=en" target="_blank"><strong>Melissa Timperley</strong></a>. "However, when I'm consulting with a client, I'm looking at so much more than their face shape. Do they have a high or low forehead? Large or small eyes? High, pronounced cheekbones? What’s their natural hairline like? A great haircut is about understanding the individual and all their features."</p><h4 class="article-body__section" id="section-what-hair-length-is-best-for-square-faces"><span>What Hair Length Is Best for Square Faces? </span></h4><p>While the hairstylists I speak to agree that there’s no one perfect length for a square face, and that the right cut depends on several factors, not least personal preference, <a href="https://www.instagram.com/philipp_haug/" target="_blank"><strong>Philipp Haug</strong></a><strong> of </strong><a href="https://www.hauglondon.com/" target="_blank"><strong>Haug London Haus</strong></a> explains that <a href="https://www.whowhatwear.com/uk/bob-hairstyles" target="_blank">bobs</a>, <a href="https://www.whowhatwear.com/uk/low-maintenance-medium-length-haircuts">mid-lengths</a> and <a href="https://www.whowhatwear.com/best-long-hairstyles">long hair</a> can all work beautifully here. “What counts is what happens around the face. Shapes that curve around, opening at the cheekbones and then elongating towards the jawline are incredibly flattering. Think face-framing layers and curtain bangs that graze the cheekbones, softening the angles while still embracing the structure.”</p><h2 class="article-body__section" id="section-13-best-hairstyles-for-square-faces"><span>13 Best Hairstyles for Square Faces</span></h2><h3 class="article-body__section" id="section-1-the-broken-bob"><span>1. The Broken Bob</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="htEFgqRfjfGpdFjVQXngEA" name="@frannfyne broken bob" alt="@frannfyne broken bob" src="https://cdn.mos.cms.futurecdn.net/htEFgqRfjfGpdFjVQXngEA-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DaLg4kZiChf/?img_index=1" target="_blank">@frannfyne</a>)</span></figcaption></figure><p>Starting strong with a bob, specifically the "broken bob", which <a href="https://www.instagram.com/stephenbuller.hair/" target="_blank"><strong>Stephen Buller</strong></a><strong>, co-founder of </strong><a href="https://www.bullerandrice.com/" target="_blank"><strong>Buller and Rice,</strong></a><strong> </strong>explains is a jaw-to-shoulder-length bob with slightly shattered edges and lots of natural movement. "Keeping it a little longer around the front can frame a strong jawline beautifully, while the undone finish stops it feeling too boxy," adds the hairstylist.   </p><h3 class="article-body__section" id="section-2-curtain-bangs"><span>2. Curtain Bangs</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="fAcupEtFwFYzLWzxftWxe8" name="@alicezielasko" alt="@alicezielasko" src="https://cdn.mos.cms.futurecdn.net/fAcupEtFwFYzLWzxftWxe8-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DJR8pVQC8rC/?img_index=1" target="_blank">@alicezielasko</a>)</span></figcaption></figure><p>While <a href="https://www.whowhatwear.com/fringe-hairstyles">fringes</a> get a bad rep for being difficult, curtain bangs are incredibly versatile on all hair lengths and look great on square face shapes. "Parted through the centre and swept outwards, they graze the cheekbones before blending into the surrounding layers, creating softness around the face while embracing its natural structure," notes <strong>Haug. </strong>"They’re also a lovely way to update your look without committing to a dramatic change in length."</p><h3 class="article-body__section" id="section-3-textured-lob"><span>3. Textured Lob</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="3eVU3ELVnvzHMAPtxvTywE" name="@aimeesong" alt="aimee song bob" src="https://cdn.mos.cms.futurecdn.net/3eVU3ELVnvzHMAPtxvTywE-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DbaGZLen_zA/?img_index=1" target="_blank">@aimeesong</a>)</span></figcaption></figure><p>If you want to soften a strong jawline, <strong>Timperley </strong>explains that a <a href="https://www.whowhatwear.com/lob-hairstyles">long bob</a> that sits around the collarbone is a great option. "Because the length finishes below the jaw, it draws the eye further down. Adding soft movement creates a more relaxed shape around the face," she says. </p><h3 class="article-body__section" id="section-4-the-new-shag"><span>4. The New Shag</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="Waj7geTGPFyb5WgukZj9ig" name="Alexa chung" alt="Alexa Chung" src="https://cdn.mos.cms.futurecdn.net/Waj7geTGPFyb5WgukZj9ig-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/Cm1gMwRIrk2/?hl=en&amp;img_index=1" target="_blank" rel="nofollow">Alexa Chung</a>)</span></figcaption></figure><p>Per <strong>Buller</strong>, a softer, longer version of a shag will be huge for AW26: "It works particularly well on square faces because the layers create shape at different points around the face rather than concentrating everything at the jaw."</p><h3 class="article-body__section" id="section-5-90s-supermodel-layers"><span>5. '90s Supermodel Layers</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="LnEmcrXhaPQMXeaDDWPGr3" name="@hoskelsa" alt="Elsa Hosk" src="https://cdn.mos.cms.futurecdn.net/LnEmcrXhaPQMXeaDDWPGr3-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DdzmbkoEonW/?hl=en&amp;img_index=1" target="_blank">@hoskelsa</a>)</span></figcaption></figure><p>Think of this style as a less polished take on those voluminous '90s supermodel layers, sported by the likes of Cindy Crawford and Bridget Hall. "Keeping the length while introducing soft layers around the cheekbones and jaw opens up the face and gives the hair movement," advises <strong>Buller</strong>. "It’s a great option for someone who wants a change without sacrificing length."</p><h3 class="article-body__section" id="section-6-the-rounded-fringe"><span>6. The Rounded Fringe</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1170px;"><p class="vanilla-image-block" style="padding-top:133.25%;"><img id="W2mkaRQbxnNKqZ2YH2VURZ" name="@frannfyne fringe" alt="frannfyne" src="https://cdn.mos.cms.futurecdn.net/W2mkaRQbxnNKqZ2YH2VURZ-1920-80.jpg" mos="" align="middle" fullscreen="" width="1170" height="1559" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/frannfyne/?hl=en" target="_blank">@frannfyne</a>)</span></figcaption></figure><p>A rounded fringe is a beautiful alternative to a strong, straight-across shape, <strong>Haug</strong> recommends<strong>. </strong>"Curving gently around the forehead and blending into the sides, it creates a softer frame that complements a defined jawline. The idea is to work with the natural structure of a square face, introducing movement and a little delicacy rather than adding another strong, horizontal line."</p><h3 class="article-body__section" id="section-7-graduated-bob"><span>7. Graduated Bob</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="NP4sdUxxv6VmAss9meku79" name="@alexisforeman" alt="alexis foreman hair" src="https://cdn.mos.cms.futurecdn.net/NP4sdUxxv6VmAss9meku79-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/Db_R7khjPWJ/?hl=en&amp;img_index=1" target="_blank">@alexisforeman</a>)</span></figcaption></figure><p><strong>Timperley </strong>loves a graduated bob as it allows you to really control where the weight sits. Building graduation through the back creates shape and can soften the overall silhouette, she notes. It also keeps a little more length towards the front, which helps balance a stronger jawline.</p><h3 class="article-body__section" id="section-8-the-side-swept-fringe"><span>8. The Side-Swept Fringe</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="V5dUBzVkPcmXZRVtmwFYfV" name="@emanuellek_" alt="@emanuellek_ fringe" src="https://cdn.mos.cms.futurecdn.net/V5dUBzVkPcmXZRVtmwFYfV-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DaGDwdUDK6l/?hl=en&amp;img_index=1" target="_blank">@emanuellek_</a>)</span></figcaption></figure><p>"A longer, sweeping fringe is an easy way to introduce softness to a square face without losing length," says <strong>Haug</strong>. "It works beautifully with everything from a bob to longer layers, offering a versatile way to refresh the face-framing shape while keeping the overall look fluid and natural."</p><h3 class="article-body__section" id="section-9-the-mod-crop"><span>9. The Mod Crop</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="YUPQnP2aoN7FQyiTHKyp8k" name="@aude_julie" alt="mod crop" src="https://cdn.mos.cms.futurecdn.net/YUPQnP2aoN7FQyiTHKyp8k-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DXKcWjyCPo8/?img_index=1" target="_blank">@aude_julie</a>)</span></figcaption></figure><p>For somebody wanting something shorter and a little more directional, <strong>Buller </strong>loves a mod-inspired crop with texture around the ears and a strong little fringe. "It’s another trend I’ve predicted for AW26, and while it might not traditionally be recommended for square faces, I think that’s exactly why it works. It celebrates stronger features rather than trying to disguise them."</p><h3 class="article-body__section" id="section-10-the-70s-shag"><span>10. The '70s Shag</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="xJawPmR4cbFXzECBkP4rb6" name="@julesfi" alt="hair" src="https://cdn.mos.cms.futurecdn.net/xJawPmR4cbFXzECBkP4rb6-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1600" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DKmKjTbsVRL/" target="_blank">@julesfi</a>)</span></figcaption></figure><p>If you're looking for a more relaxed, textured look for a square face shape, then the '70s-inspired shag is all about layers, movement and a little natural irregularity, advises <strong>Timperley. </strong>"A loose wave or natural bend brings the cut to life, creating that effortless, touchable texture that works so beautifully with a square face."</p><h3 class="article-body__section" id="section-11-the-tousled-pixie"><span>11. The Tousled Pixie</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="yAN3MbAGhwiuiFHZ7q9XSP" name="@alyssainthecity" alt="Hair tousled pixie" src="https://cdn.mos.cms.futurecdn.net/yAN3MbAGhwiuiFHZ7q9XSP-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/alyssainthecity/" target="_blank">@alyssainthecity</a>)</span></figcaption></figure><p>People with square faces shouldn't shy away from dramatic cuts like the pixie; strong features should always take centre stage. But the tousled version of a pixie cut helps soften everything up considerably and makes it much more wearable, especially if you have textured hair. </p><h3 class="article-body__section" id="section-12-the-blunt-bob"><span>12. The Blunt Bob</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="mM8y6eb8w6tAnschwyUJ2P" name="@caitlinmiyako" alt="Caitlin Miyako Bob" src="https://cdn.mos.cms.futurecdn.net/mM8y6eb8w6tAnschwyUJ2P-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DYiuz8immdq/?img_index=1" target="_blank">@caitlinmiyako</a>)</span></figcaption></figure><p>"This might surprise people, but I absolutely love a strong, blunt bob on a square face," states <strong>Timperley</strong>. "Rather than trying to soften the jawline, it celebrates it. A beautifully executed precision bob can look incredibly modern and confident."</p><h3 class="article-body__section" id="section-13-the-soft-shag"><span>13. The Soft Shag</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:108.33%;"><img id="mxSdT9RdjCZbxf8yy7Qmaa" name="653346921_18095904991993467_587466810938514536_n" alt="@jennaortega" src="https://cdn.mos.cms.futurecdn.net/mxSdT9RdjCZbxf8yy7Qmaa-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jennaortega/" target="_blank">@jennaortega</a>)</span></figcaption></figure><p>As we've established shags look great on square face shapes, but if you don't want to go for one of the more avant garde styles, then opt for the "soft shag", which gently introduces movement and texture with long layers that help break up stronger lines around the face. It's a great option for naturally wavy or curly hair too. </p><h4 class="article-body__section" id="section-how-to-style-different-textures-with-a-square-face"><span>How to Style Different Textures With a Square Face</span></h4><p>When it comes to different textures, <strong>Buller</strong> says that it's really important to work with your natural texture, rather than fighting it. "For straight hair, I’d introduce a little movement or a soft bend around the face so it doesn’t sit too rigidly against the jaw. With wavy hair, I’d encourage that natural movement, particularly through the cheekbones and ends." </p><p>He adds: "<a href="https://www.whowhatwear.com/beauty/hair/curly-hairstyles">Curly</a> and coily hair can look incredible on square faces. I’d focus on creating a balanced shape with volume and layers. It’s about creating a shape that feels right for the individual."</p><h4 class="article-body__section" id="section-what-bob-is-best-for-a-square-face"><span>What Bob Is Best for a Square Face? </span></h4><p>"As someone who absolutely loves cutting bobs, I wouldn’t say there’s one particular bob that works best for a square face," states <strong>Timperley. </strong>"It’s all about where the length sits and how the weight is distributed. If someone wants to soften a strong jaw, I might suggest taking the length slightly longer. A bob that’s slightly shorter at the back and longer towards the front can work beautifully too, as the longer front sections help elongate the appearance of the face."</p><h3 class="article-body__section" id="section-what-fringe-is-best-for-a-square-face"><span>What Fringe Is Best for a Square Face? </span></h3><p><strong>Buller </strong>is a big fan of softer, slightly grown-out fringes on square faces.<em> "</em>Curtain fringes, wispy fringes and longer sweeping shapes all look brilliant because they introduce movement around the forehead and cheekbones. I also love a really strong, blunt fringe on someone with an angular face. Sometimes working with your features rather than trying to soften them creates a much more interesting look."</p><h4 class="article-body__section" id="section-the-best-styling-products-for-square-faces"><span>The Best Styling Products for Square Faces </span></h4>        <div class="featured_product_block featured_block_standard" data-id="8b289d4c-c95a-11f1-b20d-d730e49f4a6e">            <a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hairspray/shapeset-hairspray-MUK200067145.html" data-model-name="Shapeset Hairspray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:75,l:0,cw:1114,ch:1114,q:80/sCE7kRbY8X2FgCByFv6eVH.png" alt="Olaplex, Olaplex Shapeset Hairspray 77ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Olaplex</div>                                        <div class="featured__title">Shapeset Hairspray</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This brush out hairspray is excellent at setting looks in place. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="8b289dc4-c95a-11f1-82f6-931ac72ac4f9">            <a href="https://www.cultbeauty.co.uk/p/davines-volu-mist-250ml/17769357/?" data-model-name="Volu Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TydmEjDZa7DP3Sh9ooMbFC.png" alt="Davines Volu Mist 250ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Davines</div>                                        <div class="featured__title">Volu Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The perfect lightweight volume boost for all bob styles.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="8b289e32-c95a-11f1-ac88-bd239a6b2810">            <a href="https://www.lookfantastic.com/p/living-proof-perfect-hair-day-advanced-clean-dry-shampoo-frosted-fig/17904406/" data-model-name="Advanced Clean Dry Shampoo in Frosted Fig" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:201,l:0,cw:1500,ch:1500,q:80/msku7mqSttNPrMVcgGP4vH.webp" alt="Living Proof Advanced Clean Dry Shampoo - Limited Edition Frosted Fig" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Living Proof</div>                                        <div class="featured__title">Advanced Clean Dry Shampoo in Frosted Fig</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This is one of the best <a href="https://www.whowhatwear.com/beauty/hair/best-dry-shampoo-mists">dry shampoos</a> ever, in a moreish new scent. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="8b289e96-c95a-11f1-830f-c5c5d50222b7">            <a href="https://www.spacenk.com/uk/haircare/hair-treatment/hair-oils/molecular-repair-hair-oil-UK200039228.html" data-model-name="Molecular Repair Hair Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/rYDihdjRbtYmUh9g4ESUMj.jpg" alt="K18 Hair Molecular Repair Hair Oil 30ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>K18</div>                                        <div class="featured__title">Molecular Repair Hair Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This <a href="https://www.whowhatwear.com/best-oils-for-hair-growth">hair oil</a> is excellent at smoothing flyaways and adding shine. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="8b289efa-c95a-11f1-bffe-b3d5dee252c6">            <a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hairspray/style-refresh-mist-UK200063079.html" data-model-name="Style Refresh Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9VuueP54Zw4HMDgcxAGfn.jpg" alt="Living Proof Style Refresh Mist 150ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Living Proof</div>                                        <div class="featured__title">Style Refresh Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Next day hair, begone! </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="8b289f68-c95a-11f1-9a67-1d9b3536558a">            <a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hairspray/air-dry-volumizing-wave-spray-UK200065002.html" data-model-name="Air Dry Volumizing Wave Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zNaaex4g8mXtWVdaeJscD7.jpg" alt="Jvn Hair Air Dry Volumizing Wave Spray 60ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>JVN Hair</div>                                        <div class="featured__title">Air Dry Volumizing Wave Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Bring out your natural texture with this curl and wave enhancer. </p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ If You're Bored of French Tips, Then Colour-Block French Manicures Ought to Be on Your Radar for Autumn ]]></title>
                                                                                                <dc:content><![CDATA[ <p>A classic <a href="https://www.whowhatwear.com/uk/french-manicure-ideas">French manicure</a> remains timeless year-round, but I love a seasonal twist on a classic <a href="https://www.whowhatwear.com/beauty/nails/autumn-nail-trends-2026">nail trend</a>. And as we head into autumn, I'm seeing a far more colourful spin on the neutral French mani for the dreary, cooler months.</p><p>Colour-block French manicures have been emerging over the summer in <a href="https://www.whowhatwear.com/beauty/nails/autumn-nail-trends-2026">bright colourways</a>, but now I've begun to spot contrasting French tips in suitably autumnal combinations. Think burgundy with a baby blue tip, or mocha brown punctuated with a sliver of chartreuse. If Mark Rothko did manicures, then this is exactly how I'd envision them.</p><h3 class="article-body__section" id="section-colour-block-french-manicure-ideas"><span>Colour-Block French-Manicure Ideas</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="AJeCrFJu7sEcrWd5dNocF5" name="matejanova copy" alt="@matejanova wearing a yellow, blue and burgundy manicure with contrasting colours on each nail" src="https://cdn.mos.cms.futurecdn.net/AJeCrFJu7sEcrWd5dNocF5-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DefN_VciOco/?img_index=2" target="_blank">@matejanova</a>)</span></figcaption></figure><p>The options are endless with this contrasting trend. Opt for two clashing colours, or go with a whole palette of colour-blocking with different shade combinations on each nail. I adore this trio of burgundy, baby blue and yellow.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1162px;"><p class="vanilla-image-block" style="padding-top:177.28%;"><img id="CNjKGAwWYRronM6mgKhhz4" name="@imarninails" alt="A cat eye manicure with contrasting colour blocking French tips" src="https://cdn.mos.cms.futurecdn.net/CNjKGAwWYRronM6mgKhhz4-1920-80.jpg" mos="" align="middle" fullscreen="" width="1162" height="2060" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DaP3_txsuAc/" target="_blank">@imarninails</a>)</span></figcaption></figure><p>This trend is perfect to pair with other <a href="https://www.whowhatwear.com/nail-art-ideas">nail art</a> too, such as this stunning cat-eye finish and nail gems. I especially love the two-tone contrast of two similar shades.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:640px;"><p class="vanilla-image-block" style="padding-top:177.50%;"><img id="LiVuzTuHwowdJ2buc8bpw4" name="@betina_goldstein" alt="A dark red manicure with contrast light blue French tips" src="https://cdn.mos.cms.futurecdn.net/LiVuzTuHwowdJ2buc8bpw4-1920-80.jpg" mos="" align="middle" fullscreen="" width="640" height="1136" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DOW92RfElIw/" target="_blank">@betina_goldstein</a>)</span></figcaption></figure><p>I'll be trying this deep merlot and baby blue combo, which I can't get enough of and looks particularly good on <a href="https://www.whowhatwear.com/uk/beauty/nails/classy-short-nail-ideas">short nails.</a></p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:640px;"><p class="vanilla-image-block" style="padding-top:177.50%;"><img id="UYH2E2FDhHsJuHpeefQXu4" name="@betina_goldstein copy" alt="@betina_goldstein with a mismatched colourful French manicure" src="https://cdn.mos.cms.futurecdn.net/UYH2E2FDhHsJuHpeefQXu4-1920-80.jpg" mos="" align="middle" fullscreen="" width="640" height="1136" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DKK0ryghLV2/" target="_blank">@betina_goldstein</a>)</span></figcaption></figure><p>If you're in the mood for brights, then you'll want to save this contrasting French manicure, which also features a reverse French tip at the base of the nail for even more colour-blocking possibilities. </p><h2 id="shop-colour-pairings">Shop Colour Pairings:</h2><h2 id="dark-red-baby-blue">Dark Red + Baby Blue</h2>        <div class="featured_product_block featured_block_standard" data-id="e07d681e-c940-11f1-a565-5175ec87f9bc">            <a href="https://www.harrods.com/en-gb/p/chanel-le-vernis-longwear-nail-colour-000000000007399465" data-model-name="Le Vernis Longwear Nail Colour in Rouge Noir" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:100,l:0,cw:2251,ch:2251,q:80/evPgQf7s3zztoubAGXucvV.jpg" alt="Chanel Le Vernis Longwear Nail Colour" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Le Vernis Longwear Nail Colour in Rouge Noir</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="e07d688c-c940-11f1-bff1-7f90c62262d3">            <a href="https://www.lookfantastic.com/p/essie-nail-polish-374-salt-water-happy-13.5ml/12436074/" data-model-name="Nail Polish in In Stitches" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:500,l:0,cw:1500,ch:1500,q:80/DRtzcDt3yb9PRzMXWfWGbh.jpg" alt="Essie Nail Polish 24 in Stitches" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Essie </div>                                        <div class="featured__title">Nail Polish in In Stitches</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 id="chartreuse-mocha">Chartreuse + Mocha </h2>        <div class="featured_product_block featured_block_standard" data-id="e07d6904-c940-11f1-978f-71d40fe0384f">            <a href="https://uk.manucurist.com/products/lime-green" data-model-name="Nail Polish in Lime" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pgaFmQeS4bXJcmx8B8Z4vS.jpg" alt="Lime" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Nail Polish in Lime</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="53d2806a-c941-11f1-8058-7f8f11a402bb">            <a href="https://uk.manucurist.com/products/mocha-green" data-model-name="Nail Polish in Mocha" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/nq5XfZHXYeenHJAzc9sjaE.jpg" alt="Mocha" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Nail Polish in Mocha</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 id="vanilla-cream-dusty-blue">Vanilla Cream + Dusty Blue</h2>        <div class="featured_product_block featured_block_standard" data-id="6c2fd9d6-c942-11f1-8686-9d401ff01f9b">            <a href="https://www2.hm.com/en_gb/productpage.1323403003.html" data-model-name="Nail Polish in Whiteout" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:500,l:0,cw:1706,ch:1706,q:80/npU56SyBFNC8BbjsnhUDCT.jpg" alt="H&amp;M, Nail Polish in Whiteout" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>H&amp;M</div>                                        <div class="featured__title">Nail Polish in Whiteout</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="6c2fda4e-c942-11f1-a365-b14bfdff009f">            <a href="https://www.spacenk.com/uk/makeup/nails/nail-polish/mistral-breeze-UK200049252.html" data-model-name="Nailberry Mistral Breeze" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/EEEkpjEeL2BdQSjXocs9Pj.jpg" alt="Nailberry Mistral Breeze" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nailberry</div>                                        <div class="featured__title">Nailberry Mistral Breeze</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/nails/colour-blocking-french-manicure</link>
                                                                            <description>
                            <![CDATA[ Pick 'n' mix. ]]>
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                                                                        <pubDate>Fri, 16 Oct 2026 11:03:25 +0000</pubDate>                                                                                                                                <updated>Mon, 19 Oct 2026 13:37:35 +0000</updated>
                                                                                                                                            <category><![CDATA[Nails]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Vousden ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/gAzaoYGTZ8hRaDZiKgz6L6-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;a href=&quot;https://www.eleanorvousden.com/&quot;&gt;&lt;u&gt;Eleanor Vousden &lt;/u&gt;&lt;/a&gt;is the beauty editor for &lt;a href=&quot;https://www.whowhatwear.co.uk/author/eleanor-vousden&quot;&gt;&lt;u&gt;Who What Wear UK&lt;/u&gt;&lt;/a&gt;. She was previously deputy editor at &lt;a href=&quot;https://hji.co.uk/author/eleanor&quot;&gt;&lt;u&gt;Hairdressers Journal&lt;/u&gt;&lt;/a&gt;, health writer at &lt;a href=&quot;https://www.womanandhome.com/author/eleanor-vousden/&quot;&gt;&lt;u&gt;Woman &amp;amp; Home&lt;/u&gt;&lt;/a&gt; and junior beauty editor at beauty website &lt;a href=&quot;https://www.eleanorvousden.com/powder&quot;&gt;&lt;u&gt;Powder. &lt;/u&gt;&lt;/a&gt; She has also contributed to &lt;a href=&quot;https://www.wallpaper.com/author/eleanor-vousden&quot;&gt;&lt;u&gt;Wallpaper &lt;/u&gt;&lt;/a&gt; and &lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Elle &lt;/u&gt;&lt;/a&gt;&lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Collections &lt;/u&gt;&lt;/a&gt; with written and styling work.&lt;br&gt;&lt;br&gt;Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the &lt;a href=&quot;https://www.bsme.com/talent-awards-judge-comments&quot;&gt;&lt;u&gt;BSME Talent Awards &lt;/u&gt;&lt;/a&gt;for her work on Powder and also contributed to the title winning Website of the Year at the &lt;a href=&quot;https://www.inpublishing.co.uk/articles/ppa-digital-awards-2016-the-winners-3808&quot;&gt;&lt;u&gt;PPA Awards&lt;/u&gt;&lt;/a&gt;. &lt;br&gt;&lt;br&gt;Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson. &lt;br&gt;&lt;br&gt;She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle. When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@matejanova]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[@matejanova reading a book wearing a contrasting french manicure]]></media:description>                                                            <media:text><![CDATA[@matejanova reading a book wearing a contrasting french manicure]]></media:text>
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                            <article>
                                <p>A classic <a href="https://www.whowhatwear.com/uk/french-manicure-ideas">French manicure</a> remains timeless year-round, but I love a seasonal twist on a classic <a href="https://www.whowhatwear.com/beauty/nails/autumn-nail-trends-2026">nail trend</a>. And as we head into autumn, I'm seeing a far more colourful spin on the neutral French mani for the dreary, cooler months.</p><p>Colour-block French manicures have been emerging over the summer in <a href="https://www.whowhatwear.com/beauty/nails/autumn-nail-trends-2026">bright colourways</a>, but now I've begun to spot contrasting French tips in suitably autumnal combinations. Think burgundy with a baby blue tip, or mocha brown punctuated with a sliver of chartreuse. If Mark Rothko did manicures, then this is exactly how I'd envision them.</p><h3 class="article-body__section" id="section-colour-block-french-manicure-ideas"><span>Colour-Block French-Manicure Ideas</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="AJeCrFJu7sEcrWd5dNocF5" name="matejanova copy" alt="@matejanova wearing a yellow, blue and burgundy manicure with contrasting colours on each nail" src="https://cdn.mos.cms.futurecdn.net/AJeCrFJu7sEcrWd5dNocF5-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DefN_VciOco/?img_index=2" target="_blank">@matejanova</a>)</span></figcaption></figure><p>The options are endless with this contrasting trend. Opt for two clashing colours, or go with a whole palette of colour-blocking with different shade combinations on each nail. I adore this trio of burgundy, baby blue and yellow.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1162px;"><p class="vanilla-image-block" style="padding-top:177.28%;"><img id="CNjKGAwWYRronM6mgKhhz4" name="@imarninails" alt="A cat eye manicure with contrasting colour blocking French tips" src="https://cdn.mos.cms.futurecdn.net/CNjKGAwWYRronM6mgKhhz4-1920-80.jpg" mos="" align="middle" fullscreen="" width="1162" height="2060" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DaP3_txsuAc/" target="_blank">@imarninails</a>)</span></figcaption></figure><p>This trend is perfect to pair with other <a href="https://www.whowhatwear.com/nail-art-ideas">nail art</a> too, such as this stunning cat-eye finish and nail gems. I especially love the two-tone contrast of two similar shades.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:640px;"><p class="vanilla-image-block" style="padding-top:177.50%;"><img id="LiVuzTuHwowdJ2buc8bpw4" name="@betina_goldstein" alt="A dark red manicure with contrast light blue French tips" src="https://cdn.mos.cms.futurecdn.net/LiVuzTuHwowdJ2buc8bpw4-1920-80.jpg" mos="" align="middle" fullscreen="" width="640" height="1136" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DOW92RfElIw/" target="_blank">@betina_goldstein</a>)</span></figcaption></figure><p>I'll be trying this deep merlot and baby blue combo, which I can't get enough of and looks particularly good on <a href="https://www.whowhatwear.com/uk/beauty/nails/classy-short-nail-ideas">short nails.</a></p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:640px;"><p class="vanilla-image-block" style="padding-top:177.50%;"><img id="UYH2E2FDhHsJuHpeefQXu4" name="@betina_goldstein copy" alt="@betina_goldstein with a mismatched colourful French manicure" src="https://cdn.mos.cms.futurecdn.net/UYH2E2FDhHsJuHpeefQXu4-1920-80.jpg" mos="" align="middle" fullscreen="" width="640" height="1136" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DKK0ryghLV2/" target="_blank">@betina_goldstein</a>)</span></figcaption></figure><p>If you're in the mood for brights, then you'll want to save this contrasting French manicure, which also features a reverse French tip at the base of the nail for even more colour-blocking possibilities. </p><h2 id="shop-colour-pairings">Shop Colour Pairings:</h2><h2 id="dark-red-baby-blue">Dark Red + Baby Blue</h2>        <div class="featured_product_block featured_block_standard" data-id="e07d681e-c940-11f1-a565-5175ec87f9bc">            <a href="https://www.harrods.com/en-gb/p/chanel-le-vernis-longwear-nail-colour-000000000007399465" data-model-name="Le Vernis Longwear Nail Colour in Rouge Noir" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:100,l:0,cw:2251,ch:2251,q:80/evPgQf7s3zztoubAGXucvV.jpg" alt="Chanel Le Vernis Longwear Nail Colour" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Le Vernis Longwear Nail Colour in Rouge Noir</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="e07d688c-c940-11f1-bff1-7f90c62262d3">            <a href="https://www.lookfantastic.com/p/essie-nail-polish-374-salt-water-happy-13.5ml/12436074/" data-model-name="Nail Polish in In Stitches" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:500,l:0,cw:1500,ch:1500,q:80/DRtzcDt3yb9PRzMXWfWGbh.jpg" alt="Essie Nail Polish 24 in Stitches" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Essie </div>                                        <div class="featured__title">Nail Polish in In Stitches</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 id="chartreuse-mocha">Chartreuse + Mocha </h2>        <div class="featured_product_block featured_block_standard" data-id="e07d6904-c940-11f1-978f-71d40fe0384f">            <a href="https://uk.manucurist.com/products/lime-green" data-model-name="Nail Polish in Lime" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pgaFmQeS4bXJcmx8B8Z4vS.jpg" alt="Lime" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Nail Polish in Lime</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="53d2806a-c941-11f1-8058-7f8f11a402bb">            <a href="https://uk.manucurist.com/products/mocha-green" data-model-name="Nail Polish in Mocha" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/nq5XfZHXYeenHJAzc9sjaE.jpg" alt="Mocha" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Nail Polish in Mocha</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 id="vanilla-cream-dusty-blue">Vanilla Cream + Dusty Blue</h2>        <div class="featured_product_block featured_block_standard" data-id="6c2fd9d6-c942-11f1-8686-9d401ff01f9b">            <a href="https://www2.hm.com/en_gb/productpage.1323403003.html" data-model-name="Nail Polish in Whiteout" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:500,l:0,cw:1706,ch:1706,q:80/npU56SyBFNC8BbjsnhUDCT.jpg" alt="H&amp;M, Nail Polish in Whiteout" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>H&amp;M</div>                                        <div class="featured__title">Nail Polish in Whiteout</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="6c2fda4e-c942-11f1-a365-b14bfdff009f">            <a href="https://www.spacenk.com/uk/makeup/nails/nail-polish/mistral-breeze-UK200049252.html" data-model-name="Nailberry Mistral Breeze" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/EEEkpjEeL2BdQSjXocs9Pj.jpg" alt="Nailberry Mistral Breeze" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nailberry</div>                                        <div class="featured__title">Nailberry Mistral Breeze</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ Experts Are Calling It: These Dark Nail Colours Will Reign Supreme This Season ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Summer <a href="https://www.whowhatwear.com/beauty/nails/nail-trends-2026">nail trends</a> have served their time. Gone are the days of <a href="https://www.whowhatwear.com/beauty/nails/sheer-pink-nails">sheer pink shades</a> and <a href="https://www.whowhatwear.com/beauty/nails/milky-nails-trend">milky-white manicures</a>, and in their place is a myriad of <a href="https://www.whowhatwear.com/beauty/nails/autumn-nail-trends-2026">autumn nail trends</a>, including a large number of sophisticated dark nail shades. In my opinion, nothing looks chicer at this time of year than a deep, dark, glossy manicure. Of course, you've got classic shades like black, navy and burgundy. But what other dark nail colours will be trending this autumn? Well, that's where I come in. </p><p>As a beauty editor who writes about nail trends daily, I know how to spot a sought-after shade, and this season, I've spotted celebrities, fashion insiders and nail experts sporting some of the most stylish dark nail colours out there. I also reached out to a range of <strong>nail artists at one of my favourite salons, </strong><a href="https://soshell.uk/" target="_blank"><strong>So Shell</strong></a>, who confirmed these colours are about to be huge. Below, I've created the ultimate edit of this autumn's most popular hues, from timeless choices to new favourites. Trust me: you'll want to see them all.</p><h2 id="6-dark-nail-colours-for-autumn-2026">6 Dark Nail Colours for Autumn 2026</h2><h3 class="article-body__section" id="section-1-chocolate-gloss"><span>1. Chocolate Gloss</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="KQjMG6V8phYwP4xwo5Anye" name="chocolate gloss nails" alt="A collage of chocolate brown manicures, Hailey Bieber taking a mirror selfie with brown nails and a woman holding a chocolate brown handbag" src="https://cdn.mos.cms.futurecdn.net/KQjMG6V8phYwP4xwo5Anye-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/haileybieber/p/DeAFc1rj8We/" target="_blank">@haileybieber</a>, <a href="https://www.instagram.com/matejanova/p/DcrKF77jLEP/" target="_blank">@matejanova</a>, <a href="https://www.instagram.com/p/DdmGLG3lLWq/" target="_blank">@nailartbyqueenie</a>, <a href="https://www.instagram.com/p/Dd3u7CklluM/" target="_blank">@mimixn</a>)</span></figcaption></figure><p>Chocolate brown comes back into style every single autumn, and when I spotted Hailey Bieber sporting a glossy chocolate hue on her nails this month, I knew it was time for the <a href="https://www.whowhatwear.com/beauty/nails/nail-colour-trends-2026">nail colour trend</a> to make its return for 2026. <strong>Nail artists at So Shell</strong> agree, citing milky chocolate and mocha brown as two popular shades this season.</p><h4 class="article-body__section" id="section-get-the-look"><span>Get the Look</span></h4>        <div class="featured_product_block featured_block_hero" data-id="9f1c05d6-c717-11f1-97e9-79508e618cb6">            <a href="https://uk.manucurist.com/products/mocha-green" data-model-name="Mocha Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QognLhBs2AUkELXozDYf3.jpg" alt="Mocha" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Mocha Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="9f1c06bc-c717-11f1-81d3-87f19abbd7c8">            <a href="https://www.boots.com/rimmel-super-gel-nail-polish-venus-10315471" data-model-name="Venus Super Gel Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/4cHe68eXKeyutRrAiKS5NV.webp" alt="Rimmel Super Gel Nail Polish Venus" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rimmel</div>                                        <div class="featured__title">Venus Super Gel Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="9f1c064e-c717-11f1-a568-bbb6fae31d53">            <a href="https://www2.hm.com/en_gb/productpage.1323403018.html" data-model-name="Roasted Cocoa Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:425,l:0,cw:1707,ch:1707,q:80/yyPVxfv3WUuArpnFcJbsZA.jpg" alt="Nail Polish" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>H&amp;M</div>                                        <div class="featured__title">Roasted Cocoa Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-2-autumnal-aubergine"><span>2. Autumnal Aubergine</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="ZSRLDNmZ2B3kjpFq46TTsf" name="autumnal aubergine nails" alt="A collage of aubergine manicures and two fashion influencers wearing aubergine-coloured outfits" src="https://cdn.mos.cms.futurecdn.net/ZSRLDNmZ2B3kjpFq46TTsf-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/Dd6Gzb_CA3Q/" target="_blank">@juliesfi</a>, <a href="https://www.instagram.com/paintedbyjools/p/C0lcWVisdaO/" target="_blank">@paintedbyjools</a>, <a href="https://www.instagram.com/raelondonnails/p/DCj_Vj5uBuF/" target="_blank">@raelondonnails</a>, <a href="https://www.instagram.com/monikh/p/DaYX3eYCNVt/" target="_blank">@monikh</a>)</span></figcaption></figure><p>Aubergine is making waves in the fashion and beauty industries this season. I love this rich purple hue; it's fun yet classic. Plus, it's a stylish take on the usual <a href="https://www.whowhatwear.com/beauty/nails/burgundy-nail-designs">burgundy shades</a> we see this time of year. </p><h4 class="article-body__section" id="section-get-the-look"><span>Get the Look</span></h4>        <div class="featured_product_block featured_block_hero" data-id="e2b32e14-c717-11f1-96cd-df7107666be7">            <a href="https://www.boots.com/essie-original-nail-polish-deep-plum-purple-nail-varnish-bahama-mama-10157016" data-model-name="Bahama Mama Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/tdMTSpQhYhtjyPNZX3XbD9.webp" alt="Essie Original Nail Polish, Deep Plum Purple Nail Varnish, Bahama Mama" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Essie</div>                                        <div class="featured__title">Bahama Mama Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="e2b32e82-c717-11f1-95e9-210f10629e6c">            <a href="https://uk.manucurist.com/products/green-aubergine" data-model-name="Aubergine Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PuthTDetb95uk5kVsSixXC.jpg" alt="Aubergine" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Aubergine Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="e2b32ef0-c717-11f1-b3c7-151468de6b55">            <a href="https://www.boots.com/gel-by-essie-longwear-nail-polish-purple-varnish-paisley-the-way-no-uv-up-to-15-day-wear-10342263" data-model-name="Paisley The Way Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/XJup4YvPbUPmT3LuzMh36F.webp" alt="Gel by Essie Longwear Nail Polish, Purple Varnish, Paisley the Way, No Uv, Up to 15 Day Wear*" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Essie</div>                                        <div class="featured__title">Paisley The Way Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-3-classic-navy"><span>3. Classic Navy</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="rHfVo5hVN3uxCj4f4wttzd" name="classic navy nails" alt="A collage of a navy check shirt, two navy manicures and a navy coffee table" src="https://cdn.mos.cms.futurecdn.net/rHfVo5hVN3uxCj4f4wttzd-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DcvnMNaCPNw/" target="_blank">@_jessicaskye</a>, <a href="https://www.instagram.com/p/DTSnzoXiDYm/" target="_blank">@paintedbyjools</a>, <a href="https://www.instagram.com/themaniclub/" target="_blank">@themaniclub</a>, <a href="https://www.instagram.com/mimixn/" target="_blank">@mimixn</a>)</span></figcaption></figure><p>I know this nail trend is nothing new, but as a beauty editor, I come back to it every year, so it would be wrong of me not to include it in this roundup. It's always a popular autumn choice for people who want something a bit softer than black.</p><h4 class="article-body__section" id="section-get-the-look"><span>Get the Look</span></h4>        <div class="featured_product_block featured_block_hero" data-id="7236cfd6-c719-11f1-9bf0-ffe553a3d931">            <a href="https://www.harrods.com/en-gb/p/chanel-le-vernis-longwear-nail-colour-000000000007399455" data-model-name="Fugueuse Nail Colour" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xsquwSh5NNRRU8u2vroSnD.jpg" alt="Chanel Le Vernis Longwear Nail Colour 127" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Fugueuse Nail Colour</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="7236d058-c719-11f1-a71b-a97903b2c420">            <a href="https://uk.manucurist.com/products/green-nail-polish-navy-blue" data-model-name="Navy Blue Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xeCFbFSFyBTbxQVmiRT55H.jpg" alt="Navy Blue" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Navy Blue Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="7236d0d0-c719-11f1-b82d-fd4a674dd703">            <a href="https://www.boots.com/opi-infinite-shine-longwear-gel-like-nail-polish-no-chips-on-my-shoulder-15ml-10353352" data-model-name="No Chips On My Shoulder" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/iHtMSdoZ3k6GX3WWQt7zJL.webp" alt="Opi Infinite Shine Longwear Gel-Like Nail Polish - No Chips on My Shoulder - 15ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OPI</div>                                        <div class="featured__title">No Chips On My Shoulder</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-4-merlot-manicure"><span>4. Merlot Manicure</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="fnbe5CbP3BFjHD324L4E2J" name="merlot manicure" alt="A collage of fashion influencers posing outside merlot-coloured buildings, and two pictures of a merlot manicure" src="https://cdn.mos.cms.futurecdn.net/fnbe5CbP3BFjHD324L4E2J-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DdogJH7AjD1/" target="_blank">@slipintostyle</a>, <a href="https://www.instagram.com/themaniclub/p/DboS3nZD1wG/" target="_blank">@themaniclub</a>, <a href="https://www.instagram.com/paintbyjaz/p/Dc9BvuTgg3g/" target="_blank">@paintbyjaz</a>, <a href="https://www.instagram.com/rebeccaferrazwyatt/p/DeMHkzFDZKr/" target="_blank">@rebeccaferrazwyatt</a>)</span></figcaption></figure><p>Deep red and burgundy hues always come into their own in autumn, but this merlot shade has been doing the rounds on social media. Smooth, rich and sophisticated, this manicure would look perfect with a matching glass of red in hand in a cosy winter pub. </p><h4 class="article-body__section" id="section-get-the-look"><span>Get the Look</span></h4>        <div class="featured_product_block featured_block_hero" data-id="d6c56016-c7c3-11f1-9a5d-374e519eccdd">            <a href="https://www.boots.com/max-factor-masterpiece-xpress-60s-nail-polish-mellow-merlot-10302084" data-model-name="Mellow Merlot Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Son9AbG2AuXtnSs7U4WZF9.webp" alt="Max Factor Masterpiece Xpress 60s Nail Polish Mellow Merlot" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Max Factor</div>                                        <div class="featured__title">Mellow Merlot Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="d6c56084-c7c3-11f1-8f7f-01c209780006">            <a href="https://uk.manucurist.com/products/green-grenat" data-model-name="Grenat Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/reBWmL2VQdGxV8Ma8reLrC.jpg" alt="Grenat" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Grenat Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="d6c560fc-c7c3-11f1-8705-51dcfb95ac13">            <a href="https://www.sephora.co.uk/p/chanel-le-vernis" data-model-name="Rouge Noir Nail Colour" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/kvUw5B75Wo9LECeHMnBv2K.jpg" alt="CHANEL LE VERNIS 155 Rouge Noir" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Rouge Noir Nail Colour</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-5-olive-green"><span>5. Olive Green</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="dhcUUvdDVfpb48rek5JcoK" name="olive green nails" alt="A collage of olive green outfits and olive green manicures" src="https://cdn.mos.cms.futurecdn.net/dhcUUvdDVfpb48rek5JcoK-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/mimixn/p/DdELdVMFrHp/" target="_blank">@mimixn</a>, <a href="https://www.instagram.com/paintedbyjools/p/DGdyNWbI-IM/" target="_blank">@paintedbyjools</a>, <a href="https://www.instagram.com/p/DdEe_Womw3A/" target="_blank">@themaniclub</a>, <a href="https://www.instagram.com/p/DP6JFDQCL9M/" target="_blank">@annabelrosendahl</a>)</span></figcaption></figure><p>I usually shy away from colour, but <a href="https://www.whowhatwear.com/olive-green-nail-trend">olive green</a> is my new favourite hue. Every fashion insider is reaching for this shade at the moment, and I happen to think it makes for a pretty chic manicure. <strong>So Shell</strong> tells me that whilst it's a less common choice, it's proving popular this season.</p><h4 class="article-body__section" id="section-get-the-look"><span>Get the Look</span></h4>        <div class="featured_product_block featured_block_hero" data-id="b92dd9fa-c7c5-11f1-ad94-dff6ed5f8312">            <a href="https://www.boots.com/essie-original-nail-polish-win-me-over-muted-khaki-green-nail-varnish-salon-quality-finish-10294908" data-model-name="Win Me Over Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/iSipxJyYtBYboRqv93om7S.webp" alt="Essie Original Nail Polish, Win Me Over, Muted Khaki Green Nail Varnish, Salon Quality Finish" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Essie</div>                                        <div class="featured__title">Win Me Over Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="b92dda72-c7c5-11f1-8367-7d9a683fe618">            <a href="https://nailsinc.com/products/waiting-in-westminster-quick-drying-nail-polish" data-model-name="Waiting in Westminster Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:187,l:0,cw:827,ch:827,q:80/UeKgZJsSF2HbDiZL7HocpV.png" alt="Waiting in Westminster Quick Drying Nail Polish" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nails.INC</div>                                        <div class="featured__title">Waiting in Westminster Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="b92ddaea-c7c5-11f1-be26-e772a7a66f54">            <a href="https://www.boots.com/rimmel-london-60-seconds-super-shine-nailpolish-882-crazy-about-cargo-10333039" data-model-name="Crazy About Cargo Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/uQR6PkypM4hm2D8NMHZhKZ.webp" alt="Rimmel 60 Seconds Super Shine Nail Polish 882 Crazy About Cargo" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rimmel</div>                                        <div class="featured__title">Crazy About Cargo Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-6-polished-onyx"><span>6. Polished Onyx</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="8zM6zGp8A7HaVkv5vjwYzQ" name="polished onyx nails" alt="A collage of fashion influencers in black outfits and two glossy black manicures" src="https://cdn.mos.cms.futurecdn.net/8zM6zGp8A7HaVkv5vjwYzQ-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DdWXM-dl7N4/" target="_blank">@nnennaechem</a>, <a href="https://www.instagram.com/p/Ddzi0afyV21/" target="_blank">@lolo.nailedit</a>, <a href="https://www.instagram.com/p/DRKidRfiN2I/" target="_blank">@paintedbyjools</a>, <a href="https://www.instagram.com/deborabrosa/p/Dd4dviPCsEp/" target="_blank">@deborabrosa</a>)</span></figcaption></figure><p>You didn't think I'd do this roundup and <em>not</em> include a classic black hue, did you? "Polished onyx" is the sleek, glossy way to wear black nail polish this season, with a high-shine <a href="https://www.whowhatwear.com/beauty/nails/best-top-coats">top coat</a> for ultimate impact.</p><h3 class="article-body__section" id="section-get-the-look"><span>Get the Look</span></h3>        <div class="featured_product_block featured_block_hero" data-id="f938e4ea-c7c5-11f1-b60f-879d933ad8d7">            <a href="https://www.boots.com/opi-nail-lacquer--lady-in-black-black-15ml-10294300" data-model-name="Lady in Black" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PeT3ks5SzGpdTGoPJpPPea.webp" alt="Opi Nail Polish - Lady in Black  15ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OPI</div>                                        <div class="featured__title">Lady in Black</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="f938e54e-c7c5-11f1-9fa2-434e14e8fdbc">            <a href="https://www.boots.com/sally-hansen-insta-dri-nail-polish-back-to-black-10304625" data-model-name="Back to Black Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/5QeAY9ZiYsQJSNdmiabKEe.webp" alt="Sally Hansen Insta-Dri Nail Polish, Back to Black" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sally Hansen</div>                                        <div class="featured__title">Back to Black Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="f938e5b2-c7c5-11f1-a178-2b9aa29eb35b">            <a href="https://www.boots.com/essie-original-nail-polish-licorice-dark-deep-black-nail-varnish-salon-quality-finish-10157065" data-model-name="Licorice Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QuM9SRnYi56L3ecsswigoh.webp" alt="Essie Original Nail Polish, Licorice, Dark Deep Black Nail Varnish, Salon Quality Finish" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Essie</div>                                        <div class="featured__title">Licorice Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/nails/dark-nail-colours-for-autumn</link>
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                            <![CDATA[ Deep and moody. ]]>
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                                                                        <pubDate>Fri, 16 Oct 2026 06:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Nails]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/mpKK57mDqkbZyyDadeyt5n-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Grace Lindsay is the deputy beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow. &lt;/p&gt;&lt;p&gt;As Who What Wear UK&#039;s deputy beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season. She has a particular love for fragrances, and has built up quite the collection of luxury perfumes and candles over the years. As well as writing beauty articles, Grace loves creating content for WWW UK&#039;s social channels, and is always sharing her latest beauty finds with readers. &lt;/p&gt;&lt;p&gt;When she&#039;s not filming videos, interviewing celebrities or typing away at her laptop, she will most likely be found scrolling on TikTok, doing a face mask or catching up on her never-ending list of books to read.&lt;/p&gt; ]]></dc:description>
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                                <media:title type="plain"><![CDATA[A close-up picture of a short, glossy black manicure]]></media:title>
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                            <![CDATA[
                            <article>
                                <p>Summer <a href="https://www.whowhatwear.com/beauty/nails/nail-trends-2026">nail trends</a> have served their time. Gone are the days of <a href="https://www.whowhatwear.com/beauty/nails/sheer-pink-nails">sheer pink shades</a> and <a href="https://www.whowhatwear.com/beauty/nails/milky-nails-trend">milky-white manicures</a>, and in their place is a myriad of <a href="https://www.whowhatwear.com/beauty/nails/autumn-nail-trends-2026">autumn nail trends</a>, including a large number of sophisticated dark nail shades. In my opinion, nothing looks chicer at this time of year than a deep, dark, glossy manicure. Of course, you've got classic shades like black, navy and burgundy. But what other dark nail colours will be trending this autumn? Well, that's where I come in. </p><p>As a beauty editor who writes about nail trends daily, I know how to spot a sought-after shade, and this season, I've spotted celebrities, fashion insiders and nail experts sporting some of the most stylish dark nail colours out there. I also reached out to a range of <strong>nail artists at one of my favourite salons, </strong><a href="https://soshell.uk/" target="_blank"><strong>So Shell</strong></a>, who confirmed these colours are about to be huge. Below, I've created the ultimate edit of this autumn's most popular hues, from timeless choices to new favourites. Trust me: you'll want to see them all.</p><h2 id="6-dark-nail-colours-for-autumn-2026">6 Dark Nail Colours for Autumn 2026</h2><h3 class="article-body__section" id="section-1-chocolate-gloss"><span>1. Chocolate Gloss</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="KQjMG6V8phYwP4xwo5Anye" name="chocolate gloss nails" alt="A collage of chocolate brown manicures, Hailey Bieber taking a mirror selfie with brown nails and a woman holding a chocolate brown handbag" src="https://cdn.mos.cms.futurecdn.net/KQjMG6V8phYwP4xwo5Anye-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/haileybieber/p/DeAFc1rj8We/" target="_blank">@haileybieber</a>, <a href="https://www.instagram.com/matejanova/p/DcrKF77jLEP/" target="_blank">@matejanova</a>, <a href="https://www.instagram.com/p/DdmGLG3lLWq/" target="_blank">@nailartbyqueenie</a>, <a href="https://www.instagram.com/p/Dd3u7CklluM/" target="_blank">@mimixn</a>)</span></figcaption></figure><p>Chocolate brown comes back into style every single autumn, and when I spotted Hailey Bieber sporting a glossy chocolate hue on her nails this month, I knew it was time for the <a href="https://www.whowhatwear.com/beauty/nails/nail-colour-trends-2026">nail colour trend</a> to make its return for 2026. <strong>Nail artists at So Shell</strong> agree, citing milky chocolate and mocha brown as two popular shades this season.</p><h4 class="article-body__section" id="section-get-the-look"><span>Get the Look</span></h4>        <div class="featured_product_block featured_block_hero" data-id="9f1c05d6-c717-11f1-97e9-79508e618cb6">            <a href="https://uk.manucurist.com/products/mocha-green" data-model-name="Mocha Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QognLhBs2AUkELXozDYf3.jpg" alt="Mocha" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Mocha Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="9f1c06bc-c717-11f1-81d3-87f19abbd7c8">            <a href="https://www.boots.com/rimmel-super-gel-nail-polish-venus-10315471" data-model-name="Venus Super Gel Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/4cHe68eXKeyutRrAiKS5NV.webp" alt="Rimmel Super Gel Nail Polish Venus" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rimmel</div>                                        <div class="featured__title">Venus Super Gel Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="9f1c064e-c717-11f1-a568-bbb6fae31d53">            <a href="https://www2.hm.com/en_gb/productpage.1323403018.html" data-model-name="Roasted Cocoa Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:425,l:0,cw:1707,ch:1707,q:80/yyPVxfv3WUuArpnFcJbsZA.jpg" alt="Nail Polish" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>H&amp;M</div>                                        <div class="featured__title">Roasted Cocoa Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-2-autumnal-aubergine"><span>2. Autumnal Aubergine</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="ZSRLDNmZ2B3kjpFq46TTsf" name="autumnal aubergine nails" alt="A collage of aubergine manicures and two fashion influencers wearing aubergine-coloured outfits" src="https://cdn.mos.cms.futurecdn.net/ZSRLDNmZ2B3kjpFq46TTsf-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/Dd6Gzb_CA3Q/" target="_blank">@juliesfi</a>, <a href="https://www.instagram.com/paintedbyjools/p/C0lcWVisdaO/" target="_blank">@paintedbyjools</a>, <a href="https://www.instagram.com/raelondonnails/p/DCj_Vj5uBuF/" target="_blank">@raelondonnails</a>, <a href="https://www.instagram.com/monikh/p/DaYX3eYCNVt/" target="_blank">@monikh</a>)</span></figcaption></figure><p>Aubergine is making waves in the fashion and beauty industries this season. I love this rich purple hue; it's fun yet classic. Plus, it's a stylish take on the usual <a href="https://www.whowhatwear.com/beauty/nails/burgundy-nail-designs">burgundy shades</a> we see this time of year. </p><h4 class="article-body__section" id="section-get-the-look"><span>Get the Look</span></h4>        <div class="featured_product_block featured_block_hero" data-id="e2b32e14-c717-11f1-96cd-df7107666be7">            <a href="https://www.boots.com/essie-original-nail-polish-deep-plum-purple-nail-varnish-bahama-mama-10157016" data-model-name="Bahama Mama Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/tdMTSpQhYhtjyPNZX3XbD9.webp" alt="Essie Original Nail Polish, Deep Plum Purple Nail Varnish, Bahama Mama" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Essie</div>                                        <div class="featured__title">Bahama Mama Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="e2b32e82-c717-11f1-95e9-210f10629e6c">            <a href="https://uk.manucurist.com/products/green-aubergine" data-model-name="Aubergine Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PuthTDetb95uk5kVsSixXC.jpg" alt="Aubergine" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Aubergine Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="e2b32ef0-c717-11f1-b3c7-151468de6b55">            <a href="https://www.boots.com/gel-by-essie-longwear-nail-polish-purple-varnish-paisley-the-way-no-uv-up-to-15-day-wear-10342263" data-model-name="Paisley The Way Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/XJup4YvPbUPmT3LuzMh36F.webp" alt="Gel by Essie Longwear Nail Polish, Purple Varnish, Paisley the Way, No Uv, Up to 15 Day Wear*" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Essie</div>                                        <div class="featured__title">Paisley The Way Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-3-classic-navy"><span>3. Classic Navy</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="rHfVo5hVN3uxCj4f4wttzd" name="classic navy nails" alt="A collage of a navy check shirt, two navy manicures and a navy coffee table" src="https://cdn.mos.cms.futurecdn.net/rHfVo5hVN3uxCj4f4wttzd-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DcvnMNaCPNw/" target="_blank">@_jessicaskye</a>, <a href="https://www.instagram.com/p/DTSnzoXiDYm/" target="_blank">@paintedbyjools</a>, <a href="https://www.instagram.com/themaniclub/" target="_blank">@themaniclub</a>, <a href="https://www.instagram.com/mimixn/" target="_blank">@mimixn</a>)</span></figcaption></figure><p>I know this nail trend is nothing new, but as a beauty editor, I come back to it every year, so it would be wrong of me not to include it in this roundup. It's always a popular autumn choice for people who want something a bit softer than black.</p><h4 class="article-body__section" id="section-get-the-look"><span>Get the Look</span></h4>        <div class="featured_product_block featured_block_hero" data-id="7236cfd6-c719-11f1-9bf0-ffe553a3d931">            <a href="https://www.harrods.com/en-gb/p/chanel-le-vernis-longwear-nail-colour-000000000007399455" data-model-name="Fugueuse Nail Colour" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xsquwSh5NNRRU8u2vroSnD.jpg" alt="Chanel Le Vernis Longwear Nail Colour 127" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Fugueuse Nail Colour</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="7236d058-c719-11f1-a71b-a97903b2c420">            <a href="https://uk.manucurist.com/products/green-nail-polish-navy-blue" data-model-name="Navy Blue Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xeCFbFSFyBTbxQVmiRT55H.jpg" alt="Navy Blue" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Navy Blue Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="7236d0d0-c719-11f1-b82d-fd4a674dd703">            <a href="https://www.boots.com/opi-infinite-shine-longwear-gel-like-nail-polish-no-chips-on-my-shoulder-15ml-10353352" data-model-name="No Chips On My Shoulder" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/iHtMSdoZ3k6GX3WWQt7zJL.webp" alt="Opi Infinite Shine Longwear Gel-Like Nail Polish - No Chips on My Shoulder - 15ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OPI</div>                                        <div class="featured__title">No Chips On My Shoulder</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-4-merlot-manicure"><span>4. Merlot Manicure</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="fnbe5CbP3BFjHD324L4E2J" name="merlot manicure" alt="A collage of fashion influencers posing outside merlot-coloured buildings, and two pictures of a merlot manicure" src="https://cdn.mos.cms.futurecdn.net/fnbe5CbP3BFjHD324L4E2J-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DdogJH7AjD1/" target="_blank">@slipintostyle</a>, <a href="https://www.instagram.com/themaniclub/p/DboS3nZD1wG/" target="_blank">@themaniclub</a>, <a href="https://www.instagram.com/paintbyjaz/p/Dc9BvuTgg3g/" target="_blank">@paintbyjaz</a>, <a href="https://www.instagram.com/rebeccaferrazwyatt/p/DeMHkzFDZKr/" target="_blank">@rebeccaferrazwyatt</a>)</span></figcaption></figure><p>Deep red and burgundy hues always come into their own in autumn, but this merlot shade has been doing the rounds on social media. Smooth, rich and sophisticated, this manicure would look perfect with a matching glass of red in hand in a cosy winter pub. </p><h4 class="article-body__section" id="section-get-the-look"><span>Get the Look</span></h4>        <div class="featured_product_block featured_block_hero" data-id="d6c56016-c7c3-11f1-9a5d-374e519eccdd">            <a href="https://www.boots.com/max-factor-masterpiece-xpress-60s-nail-polish-mellow-merlot-10302084" data-model-name="Mellow Merlot Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Son9AbG2AuXtnSs7U4WZF9.webp" alt="Max Factor Masterpiece Xpress 60s Nail Polish Mellow Merlot" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Max Factor</div>                                        <div class="featured__title">Mellow Merlot Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="d6c56084-c7c3-11f1-8f7f-01c209780006">            <a href="https://uk.manucurist.com/products/green-grenat" data-model-name="Grenat Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/reBWmL2VQdGxV8Ma8reLrC.jpg" alt="Grenat" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Grenat Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="d6c560fc-c7c3-11f1-8705-51dcfb95ac13">            <a href="https://www.sephora.co.uk/p/chanel-le-vernis" data-model-name="Rouge Noir Nail Colour" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/kvUw5B75Wo9LECeHMnBv2K.jpg" alt="CHANEL LE VERNIS 155 Rouge Noir" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Rouge Noir Nail Colour</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-5-olive-green"><span>5. Olive Green</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="dhcUUvdDVfpb48rek5JcoK" name="olive green nails" alt="A collage of olive green outfits and olive green manicures" src="https://cdn.mos.cms.futurecdn.net/dhcUUvdDVfpb48rek5JcoK-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/mimixn/p/DdELdVMFrHp/" target="_blank">@mimixn</a>, <a href="https://www.instagram.com/paintedbyjools/p/DGdyNWbI-IM/" target="_blank">@paintedbyjools</a>, <a href="https://www.instagram.com/p/DdEe_Womw3A/" target="_blank">@themaniclub</a>, <a href="https://www.instagram.com/p/DP6JFDQCL9M/" target="_blank">@annabelrosendahl</a>)</span></figcaption></figure><p>I usually shy away from colour, but <a href="https://www.whowhatwear.com/olive-green-nail-trend">olive green</a> is my new favourite hue. Every fashion insider is reaching for this shade at the moment, and I happen to think it makes for a pretty chic manicure. <strong>So Shell</strong> tells me that whilst it's a less common choice, it's proving popular this season.</p><h4 class="article-body__section" id="section-get-the-look"><span>Get the Look</span></h4>        <div class="featured_product_block featured_block_hero" data-id="b92dd9fa-c7c5-11f1-ad94-dff6ed5f8312">            <a href="https://www.boots.com/essie-original-nail-polish-win-me-over-muted-khaki-green-nail-varnish-salon-quality-finish-10294908" data-model-name="Win Me Over Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/iSipxJyYtBYboRqv93om7S.webp" alt="Essie Original Nail Polish, Win Me Over, Muted Khaki Green Nail Varnish, Salon Quality Finish" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Essie</div>                                        <div class="featured__title">Win Me Over Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="b92dda72-c7c5-11f1-8367-7d9a683fe618">            <a href="https://nailsinc.com/products/waiting-in-westminster-quick-drying-nail-polish" data-model-name="Waiting in Westminster Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:187,l:0,cw:827,ch:827,q:80/UeKgZJsSF2HbDiZL7HocpV.png" alt="Waiting in Westminster Quick Drying Nail Polish" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nails.INC</div>                                        <div class="featured__title">Waiting in Westminster Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="b92ddaea-c7c5-11f1-be26-e772a7a66f54">            <a href="https://www.boots.com/rimmel-london-60-seconds-super-shine-nailpolish-882-crazy-about-cargo-10333039" data-model-name="Crazy About Cargo Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/uQR6PkypM4hm2D8NMHZhKZ.webp" alt="Rimmel 60 Seconds Super Shine Nail Polish 882 Crazy About Cargo" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rimmel</div>                                        <div class="featured__title">Crazy About Cargo Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-6-polished-onyx"><span>6. Polished Onyx</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="8zM6zGp8A7HaVkv5vjwYzQ" name="polished onyx nails" alt="A collage of fashion influencers in black outfits and two glossy black manicures" src="https://cdn.mos.cms.futurecdn.net/8zM6zGp8A7HaVkv5vjwYzQ-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DdWXM-dl7N4/" target="_blank">@nnennaechem</a>, <a href="https://www.instagram.com/p/Ddzi0afyV21/" target="_blank">@lolo.nailedit</a>, <a href="https://www.instagram.com/p/DRKidRfiN2I/" target="_blank">@paintedbyjools</a>, <a href="https://www.instagram.com/deborabrosa/p/Dd4dviPCsEp/" target="_blank">@deborabrosa</a>)</span></figcaption></figure><p>You didn't think I'd do this roundup and <em>not</em> include a classic black hue, did you? "Polished onyx" is the sleek, glossy way to wear black nail polish this season, with a high-shine <a href="https://www.whowhatwear.com/beauty/nails/best-top-coats">top coat</a> for ultimate impact.</p><h3 class="article-body__section" id="section-get-the-look"><span>Get the Look</span></h3>        <div class="featured_product_block featured_block_hero" data-id="f938e4ea-c7c5-11f1-b60f-879d933ad8d7">            <a href="https://www.boots.com/opi-nail-lacquer--lady-in-black-black-15ml-10294300" data-model-name="Lady in Black" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PeT3ks5SzGpdTGoPJpPPea.webp" alt="Opi Nail Polish - Lady in Black  15ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OPI</div>                                        <div class="featured__title">Lady in Black</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="f938e54e-c7c5-11f1-9fa2-434e14e8fdbc">            <a href="https://www.boots.com/sally-hansen-insta-dri-nail-polish-back-to-black-10304625" data-model-name="Back to Black Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/5QeAY9ZiYsQJSNdmiabKEe.webp" alt="Sally Hansen Insta-Dri Nail Polish, Back to Black" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sally Hansen</div>                                        <div class="featured__title">Back to Black Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="f938e5b2-c7c5-11f1-a178-2b9aa29eb35b">            <a href="https://www.boots.com/essie-original-nail-polish-licorice-dark-deep-black-nail-varnish-salon-quality-finish-10157065" data-model-name="Licorice Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QuM9SRnYi56L3ecsswigoh.webp" alt="Essie Original Nail Polish, Licorice, Dark Deep Black Nail Varnish, Salon Quality Finish" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Essie</div>                                        <div class="featured__title">Licorice Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ The French Braid Is Making Moves to Become Autumn's Biggest Hairstyle Trend—Here's How to Do It ]]></title>
                                                                                                <dc:content><![CDATA[ <p><em>Welcome to How to Hair. Think of this series as your go-to guide to achieve your best hair yet. Whether you want to master a certain hair tool, work out how to wear a new hairstyle or if you're just in need of some hair inspiration, our beauty editor </em><a href="https://www.instagram.com/eleanorvousden/?hl=en-gb" target="_blank"><u><em>Eleanor Vousden</em></u></a><em> is here to talk you through what you need to know, step-by-step, with plenty of insider intel along the way. Allow How to Hair to become your trusted guide on the journey to great hair days—every day.</em></p><p>First came Zendaya's ethereal Athena-coded fishtail braid at <em>The Odyssey </em>premiere. Next came Ella Rubin's <em>Sterling Point</em> French braid. Then, I spotted Gigi Hadid wearing the classic hairstyle. If the premieres, TV shows and the tastemakers on my feeds are anything to go by, then this hairstyle is firmly back as a defining <a href="https://www.whowhatwear.com/beauty/hair/autumn-hair-trends-2026">autumn 2026 hair trend</a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="54dRwDY4DoePj4XAcqFyWZ" name="coree.moreno" alt="Zendaya with a fishtail braid by Coree Moreno for The Odyssey premiere" src="https://cdn.mos.cms.futurecdn.net/54dRwDY4DoePj4XAcqFyWZ-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/Da0Fx14FpJ4/?hl=en&amp;img_index=1" target="_blank">coree.moreno</a>)</span></figcaption></figure><p>Despite its name, the French braid doesn't actually originate from France. The earliest depictions of <a href="https://www.whowhatwear.com/beauty/hair/types-of-braids" target="_blank">braids</a> have deep roots in North Africa, where ancient stone paintings show braiding techniques dating back thousands of years, used to signify age, identity, social rank, and marital status. The "French braid" is believed to have been popularised within Western media in the 19th century. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1097px;"><p class="vanilla-image-block" style="padding-top:132.63%;"><img id="uSjdSdWWYF83SfRHW5KwGG" name="dimitrishair" alt="Gigi Hadid wearing a French braid hairstyle" src="https://cdn.mos.cms.futurecdn.net/uSjdSdWWYF83SfRHW5KwGG-1920-80.jpg" mos="" align="middle" fullscreen="" width="1097" height="1455" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/Dcnw2RYGwfq/?hl=en&amp;img_index=2" target="_blank">dimitrishair</a>)</span></figcaption></figure><p>The three-stranded hairstyle starts at the crown and weaves down close to the head as hair is gradually added to each section. The French braid involves the plaits crossing over the middle section, alternating from left to right, whereas a Dutch braid involves the sections moving <em>under</em> the middle section, which results in a more voluminous braid, whilst the French braid sits closer to the head.<br /><br />It might look and sound a bit complicated, but thankfully, this hairstyle is actually quite easy to replicate with a bit of practice (and a bit of an arm workout), and if you can already do a simple plait, a French braid only takes one simple addition to the method. I'm notoriously cack-handed when it comes to styling my hair beyond a simple <a href="https://www.whowhatwear.com/beauty/hair/best-ponytail-ideas">ponytail</a> or <a href="https://www.whowhatwear.com/beauty/hair/how-to-do-a-slicked-back-bun">slicked-back bun</a>. So if I can do it, you can do it. Scroll on for the step-by-step guide to a French braid.</p><h2 class="article-body__section" id="section-how-to-do-a-french-braid"><span>How to Do a French Braid</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1800px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="NAiikj4QMTtsFykamSNzvg" name="How to do a French braid hairstyle" alt="A photo of beauty editor Eleanor Vousden's hair in a French braid ponytail, photographed from the back to show the braided hairstyle" src="https://cdn.mos.cms.futurecdn.net/NAiikj4QMTtsFykamSNzvg-1920-80.jpg" mos="" align="middle" fullscreen="" width="1800" height="2400" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><h3 class="article-body__section" id="section-1-prep-hair"><span>1. Prep Hair</span></h3><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/aKY3Gz2MTE8EpNpMuLxN7b/1.mp4" autoplay="" loop="" muted="" playsinline="" src="https://cdn.mos.cms.futurecdn.net/aKY3Gz2MTE8EpNpMuLxN7b/1.mp4"></video></div><p>Firstly, I'd recommend doing a French braid on second-day hair, especially if you have straight or slippery hair, as this will help to give your braid more grip. So skip the <a href="https://www.whowhatwear.com/best-shampoo">shampoo</a>. However, you can also mist in some <a href="https://www.whowhatwear.com/beauty/hair/best-texturising-hair-products">texturising spray</a> to help create better hold, or those with straight hair can use a <a href="https://www.whowhatwear.com/best-curling-wands">curling wand</a> to curl the hair, which will create more volume, texture and hold. If you have natural curls or waves, then you may find your hair has enough hold to forgo additional product.</p>        <div class="featured_product_block featured_block_hero" data-id="5bbb0608-c716-11f1-8c76-3997aaf79e64">            <a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hairspray/cool-girl-barely-there-texture-hair-mist-UK200035716.html" data-model-name="Cool Girl Texture Hair Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/vTYSDaSj9JrPCaZHfWsDe8.jpg" alt="Hair by Sam Mcknight Cool Girl Barely There Texture Hair Mist 250ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hair by Sam McKnight</div>                                        <div class="featured__title">Cool Girl Texture Hair Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="5bbb0694-c716-11f1-adfa-1905c379296d">            <a href="https://www.lookfantastic.com/p/ghd-chronos-curve-max-wand-38mm-hair-curler/16553685/" data-model-name="Chronos Curve Max Wand" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Aupq3o75xGXigF6fC95t6C.png" alt="GHD, Chronos Curve Max Wand" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>GHD</div>                                        <div class="featured__title">Chronos Curve Max Wand</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="5bbb0716-c716-11f1-a0cf-4ba8c8ffd39c">            <a href="https://www.harrods.com/en-gb/p/mason-pearson-tail-comb-c3-000000000007688208" data-model-name="Tail Comb C3" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6pygXe6vWwjYoA7bRV4wcJ.png" alt="Mason Pearson, Tail Comb C3" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Mason Pearson</div>                                        <div class="featured__title">Tail Comb C3</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-2-section-hair"><span>2. Section Hair</span></h3><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/vZrJxapmGW9TCf4w5pa36g/2.mp4" autoplay="" loop="" muted="" playsinline="" src="https://cdn.mos.cms.futurecdn.net/vZrJxapmGW9TCf4w5pa36g/2.mp4"></video></div><p>Brush through your hair to remove any tangles or knots. Then, to begin your French braid, create a triangle-shaped section at the top of your hair and divide the section into three equal-sized sections.</p><h3 class="article-body__section" id="section-3-begin-plaiting"><span>3. Begin Plaiting </span></h3><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/7pfueL8C3AYWu5pAgNcFsj/3.mp4" autoplay="" loop="" muted="" playsinline="" src="https://cdn.mos.cms.futurecdn.net/7pfueL8C3AYWu5pAgNcFsj/3.mp4"></video></div><p>Start plaiting by swapping the left side with the middle section, and then crossing the right section with the middle to start the French braid.</p><h3 class="article-body__section" id="section-4-add-hair-to-each-section"><span>4. Add Hair to Each Section</span></h3><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/zUQ2fVZENdiAZkptdKSmQ3/4.mp4" autoplay="" loop="" muted="" playsinline="" src="https://cdn.mos.cms.futurecdn.net/zUQ2fVZENdiAZkptdKSmQ3/4.mp4"></video></div><p>You want to continue plaiting, but add another piece of hair to each section as you braid, repeating the motion and gradually adding more hair as you go. For a French braid, you want to move the hair over the middle section with each crossover. For a Dutch braid, you can move the sections under the middle section, which results in a more prominent braid that sits outwards from the head. A French braid will sit closer to your head.</p><h3 class="article-body__section" id="section-5-keep-braiding"><span>5. Keep Braiding</span></h3><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/5Mfg3WdfAaRqHB9QGqUkC8/5.mp4" autoplay="" loop="" muted="" playsinline="" src="https://cdn.mos.cms.futurecdn.net/5Mfg3WdfAaRqHB9QGqUkC8/5.mp4"></video></div><p>Continue adding more hair into each section as you go, as you reach the nape of your neck, you'll probably have added the remainder of your hair into the braid, and you can continue plaiting the rest of the length as you would with a standard plait. Secure the ends with a hair tie to finish.</p><h3 class="article-body__section" id="section-6-pull-out-pieces"><span>6. Pull Out Pieces</span></h3><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/6ki8Hfbfsus9Jh2NHkPT9D/6.mp4" autoplay="" loop="" muted="" playsinline="" src="https://cdn.mos.cms.futurecdn.net/6ki8Hfbfsus9Jh2NHkPT9D/6.mp4"></video></div><p>You can loosen some face-framing layers and tendrils to make the French braid feel more effortless, and also gently pull at sections to make the braid more voluminous and less "perfect". I like to finish with a light mist of <a href="https://www.whowhatwear.com/beauty/hair/best-hair-spray">hairspray </a>to help the braid stay secure, but you could also add a <a href="https://www.whowhatwear.com/beauty/hair/best-hair-serums">hair serum</a> or <a href="https://www.whowhatwear.com/best-hair-oils-uk">hair oil</a> to the ends, mist through a texturising spray for a messier and undone finish, or use a <a href="https://www.whowhatwear.com/beauty/hair/best-curl-creams">curl cream</a> to define any loose curls or waves you've pulled out.</p><h2 class="article-body__section" id="section-the-result"><span>The Result</span></h2><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/H93bTbR5SftpPo9ZWFUL5Q/7.mp4" autoplay="" loop="" muted="" playsinline="" src="https://cdn.mos.cms.futurecdn.net/H93bTbR5SftpPo9ZWFUL5Q/7.mp4"></video></div><p>And there you have your French braid. You can experiment with the amount of hair you add to each section, which will affect the overall appearance of your braid. It's a style that definitely takes a bit of practice initially, but is so easy once you have the hang of the technique.</p>        <div class="featured_product_block featured_block_hero" data-id="7649cb18-c71a-11f1-8aa2-fffa6e90a7ab">            <a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hairspray/dry-texturizing-spray-UK200053865.html" data-model-name="Dry Texturizing Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/D7vmCsNPqTumUmdP5btCwN.jpg" alt="Oribe Dry Texturizing Spray 300ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Oribe</div>                                        <div class="featured__title">Dry Texturizing Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="05df1418-c6e9-11f1-8a47-5b651d8f87ae">            <a href="https://www.boots.com/olaplex-shape-set-hairspray-245ml-10401550" data-model-name="Shape Set Hairspray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/FLzk5WjWLaYZTRdSqMS9BM.webp" alt="Olaplex Shape Set Hairspray 245ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OLAPLEX</div>                                        <div class="featured__title">Shape Set Hairspray</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="7649ca78-c71a-11f1-8429-8b34939bb104">            <a href="https://www.spacenk.com/uk/haircare/hair-treatment/hair-oils/honey-gloss-collagen-drops-hair-oil-UK200063948.html" data-model-name="Honey Gloss Hair Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/iZxjBLaRcDd4pMKKDKV87U.jpg" alt="Gisou Honey Gloss Collagen Drops Hair Oil" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Gisou</div>                                        <div class="featured__title">Honey Gloss Hair Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/hair/how-to-do-a-french-braid</link>
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                            <![CDATA[ It's surprisingly easy. ]]>
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                                                                        <pubDate>Thu, 15 Oct 2026 06:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 15 Oct 2026 09:57:41 +0000</updated>
                                                                                                                                            <category><![CDATA[Hair]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Vousden ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/gAzaoYGTZ8hRaDZiKgz6L6-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;a href=&quot;https://www.eleanorvousden.com/&quot;&gt;&lt;u&gt;Eleanor Vousden &lt;/u&gt;&lt;/a&gt;is the beauty editor for &lt;a href=&quot;https://www.whowhatwear.co.uk/author/eleanor-vousden&quot;&gt;&lt;u&gt;Who What Wear UK&lt;/u&gt;&lt;/a&gt;. She was previously deputy editor at &lt;a href=&quot;https://hji.co.uk/author/eleanor&quot;&gt;&lt;u&gt;Hairdressers Journal&lt;/u&gt;&lt;/a&gt;, health writer at &lt;a href=&quot;https://www.womanandhome.com/author/eleanor-vousden/&quot;&gt;&lt;u&gt;Woman &amp;amp; Home&lt;/u&gt;&lt;/a&gt; and junior beauty editor at beauty website &lt;a href=&quot;https://www.eleanorvousden.com/powder&quot;&gt;&lt;u&gt;Powder. &lt;/u&gt;&lt;/a&gt; She has also contributed to &lt;a href=&quot;https://www.wallpaper.com/author/eleanor-vousden&quot;&gt;&lt;u&gt;Wallpaper &lt;/u&gt;&lt;/a&gt; and &lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Elle &lt;/u&gt;&lt;/a&gt;&lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Collections &lt;/u&gt;&lt;/a&gt; with written and styling work.&lt;br&gt;&lt;br&gt;Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the &lt;a href=&quot;https://www.bsme.com/talent-awards-judge-comments&quot;&gt;&lt;u&gt;BSME Talent Awards &lt;/u&gt;&lt;/a&gt;for her work on Powder and also contributed to the title winning Website of the Year at the &lt;a href=&quot;https://www.inpublishing.co.uk/articles/ppa-digital-awards-2016-the-winners-3808&quot;&gt;&lt;u&gt;PPA Awards&lt;/u&gt;&lt;/a&gt;. &lt;br&gt;&lt;br&gt;Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson. &lt;br&gt;&lt;br&gt;She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle. When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Eleanor Vousden&#039;s hair in a French braid, photographed from the back]]></media:description>                                                            <media:text><![CDATA[Eleanor Vousden&#039;s hair in a French braid, photographed from the back]]></media:text>
                                <media:title type="plain"><![CDATA[Eleanor Vousden&#039;s hair in a French braid, photographed from the back]]></media:title>
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                            <![CDATA[
                            <article>
                                <p><em>Welcome to How to Hair. Think of this series as your go-to guide to achieve your best hair yet. Whether you want to master a certain hair tool, work out how to wear a new hairstyle or if you're just in need of some hair inspiration, our beauty editor </em><a href="https://www.instagram.com/eleanorvousden/?hl=en-gb" target="_blank"><u><em>Eleanor Vousden</em></u></a><em> is here to talk you through what you need to know, step-by-step, with plenty of insider intel along the way. Allow How to Hair to become your trusted guide on the journey to great hair days—every day.</em></p><p>First came Zendaya's ethereal Athena-coded fishtail braid at <em>The Odyssey </em>premiere. Next came Ella Rubin's <em>Sterling Point</em> French braid. Then, I spotted Gigi Hadid wearing the classic hairstyle. If the premieres, TV shows and the tastemakers on my feeds are anything to go by, then this hairstyle is firmly back as a defining <a href="https://www.whowhatwear.com/beauty/hair/autumn-hair-trends-2026">autumn 2026 hair trend</a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="54dRwDY4DoePj4XAcqFyWZ" name="coree.moreno" alt="Zendaya with a fishtail braid by Coree Moreno for The Odyssey premiere" src="https://cdn.mos.cms.futurecdn.net/54dRwDY4DoePj4XAcqFyWZ-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/Da0Fx14FpJ4/?hl=en&amp;img_index=1" target="_blank">coree.moreno</a>)</span></figcaption></figure><p>Despite its name, the French braid doesn't actually originate from France. The earliest depictions of <a href="https://www.whowhatwear.com/beauty/hair/types-of-braids" target="_blank">braids</a> have deep roots in North Africa, where ancient stone paintings show braiding techniques dating back thousands of years, used to signify age, identity, social rank, and marital status. The "French braid" is believed to have been popularised within Western media in the 19th century. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1097px;"><p class="vanilla-image-block" style="padding-top:132.63%;"><img id="uSjdSdWWYF83SfRHW5KwGG" name="dimitrishair" alt="Gigi Hadid wearing a French braid hairstyle" src="https://cdn.mos.cms.futurecdn.net/uSjdSdWWYF83SfRHW5KwGG-1920-80.jpg" mos="" align="middle" fullscreen="" width="1097" height="1455" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/Dcnw2RYGwfq/?hl=en&amp;img_index=2" target="_blank">dimitrishair</a>)</span></figcaption></figure><p>The three-stranded hairstyle starts at the crown and weaves down close to the head as hair is gradually added to each section. The French braid involves the plaits crossing over the middle section, alternating from left to right, whereas a Dutch braid involves the sections moving <em>under</em> the middle section, which results in a more voluminous braid, whilst the French braid sits closer to the head.<br /><br />It might look and sound a bit complicated, but thankfully, this hairstyle is actually quite easy to replicate with a bit of practice (and a bit of an arm workout), and if you can already do a simple plait, a French braid only takes one simple addition to the method. I'm notoriously cack-handed when it comes to styling my hair beyond a simple <a href="https://www.whowhatwear.com/beauty/hair/best-ponytail-ideas">ponytail</a> or <a href="https://www.whowhatwear.com/beauty/hair/how-to-do-a-slicked-back-bun">slicked-back bun</a>. So if I can do it, you can do it. Scroll on for the step-by-step guide to a French braid.</p><h2 class="article-body__section" id="section-how-to-do-a-french-braid"><span>How to Do a French Braid</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1800px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="NAiikj4QMTtsFykamSNzvg" name="How to do a French braid hairstyle" alt="A photo of beauty editor Eleanor Vousden's hair in a French braid ponytail, photographed from the back to show the braided hairstyle" src="https://cdn.mos.cms.futurecdn.net/NAiikj4QMTtsFykamSNzvg-1920-80.jpg" mos="" align="middle" fullscreen="" width="1800" height="2400" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><h3 class="article-body__section" id="section-1-prep-hair"><span>1. Prep Hair</span></h3><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/aKY3Gz2MTE8EpNpMuLxN7b/1.mp4" autoplay="" loop="" muted="" playsinline="" src="https://cdn.mos.cms.futurecdn.net/aKY3Gz2MTE8EpNpMuLxN7b/1.mp4"></video></div><p>Firstly, I'd recommend doing a French braid on second-day hair, especially if you have straight or slippery hair, as this will help to give your braid more grip. So skip the <a href="https://www.whowhatwear.com/best-shampoo">shampoo</a>. However, you can also mist in some <a href="https://www.whowhatwear.com/beauty/hair/best-texturising-hair-products">texturising spray</a> to help create better hold, or those with straight hair can use a <a href="https://www.whowhatwear.com/best-curling-wands">curling wand</a> to curl the hair, which will create more volume, texture and hold. If you have natural curls or waves, then you may find your hair has enough hold to forgo additional product.</p>        <div class="featured_product_block featured_block_hero" data-id="5bbb0608-c716-11f1-8c76-3997aaf79e64">            <a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hairspray/cool-girl-barely-there-texture-hair-mist-UK200035716.html" data-model-name="Cool Girl Texture Hair Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/vTYSDaSj9JrPCaZHfWsDe8.jpg" alt="Hair by Sam Mcknight Cool Girl Barely There Texture Hair Mist 250ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hair by Sam McKnight</div>                                        <div class="featured__title">Cool Girl Texture Hair Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="5bbb0694-c716-11f1-adfa-1905c379296d">            <a href="https://www.lookfantastic.com/p/ghd-chronos-curve-max-wand-38mm-hair-curler/16553685/" data-model-name="Chronos Curve Max Wand" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Aupq3o75xGXigF6fC95t6C.png" alt="GHD, Chronos Curve Max Wand" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>GHD</div>                                        <div class="featured__title">Chronos Curve Max Wand</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="5bbb0716-c716-11f1-a0cf-4ba8c8ffd39c">            <a href="https://www.harrods.com/en-gb/p/mason-pearson-tail-comb-c3-000000000007688208" data-model-name="Tail Comb C3" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6pygXe6vWwjYoA7bRV4wcJ.png" alt="Mason Pearson, Tail Comb C3" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Mason Pearson</div>                                        <div class="featured__title">Tail Comb C3</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-2-section-hair"><span>2. Section Hair</span></h3><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/vZrJxapmGW9TCf4w5pa36g/2.mp4" autoplay="" loop="" muted="" playsinline="" src="https://cdn.mos.cms.futurecdn.net/vZrJxapmGW9TCf4w5pa36g/2.mp4"></video></div><p>Brush through your hair to remove any tangles or knots. Then, to begin your French braid, create a triangle-shaped section at the top of your hair and divide the section into three equal-sized sections.</p><h3 class="article-body__section" id="section-3-begin-plaiting"><span>3. Begin Plaiting </span></h3><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/7pfueL8C3AYWu5pAgNcFsj/3.mp4" autoplay="" loop="" muted="" playsinline="" src="https://cdn.mos.cms.futurecdn.net/7pfueL8C3AYWu5pAgNcFsj/3.mp4"></video></div><p>Start plaiting by swapping the left side with the middle section, and then crossing the right section with the middle to start the French braid.</p><h3 class="article-body__section" id="section-4-add-hair-to-each-section"><span>4. Add Hair to Each Section</span></h3><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/zUQ2fVZENdiAZkptdKSmQ3/4.mp4" autoplay="" loop="" muted="" playsinline="" src="https://cdn.mos.cms.futurecdn.net/zUQ2fVZENdiAZkptdKSmQ3/4.mp4"></video></div><p>You want to continue plaiting, but add another piece of hair to each section as you braid, repeating the motion and gradually adding more hair as you go. For a French braid, you want to move the hair over the middle section with each crossover. For a Dutch braid, you can move the sections under the middle section, which results in a more prominent braid that sits outwards from the head. A French braid will sit closer to your head.</p><h3 class="article-body__section" id="section-5-keep-braiding"><span>5. Keep Braiding</span></h3><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/5Mfg3WdfAaRqHB9QGqUkC8/5.mp4" autoplay="" loop="" muted="" playsinline="" src="https://cdn.mos.cms.futurecdn.net/5Mfg3WdfAaRqHB9QGqUkC8/5.mp4"></video></div><p>Continue adding more hair into each section as you go, as you reach the nape of your neck, you'll probably have added the remainder of your hair into the braid, and you can continue plaiting the rest of the length as you would with a standard plait. Secure the ends with a hair tie to finish.</p><h3 class="article-body__section" id="section-6-pull-out-pieces"><span>6. Pull Out Pieces</span></h3><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/6ki8Hfbfsus9Jh2NHkPT9D/6.mp4" autoplay="" loop="" muted="" playsinline="" src="https://cdn.mos.cms.futurecdn.net/6ki8Hfbfsus9Jh2NHkPT9D/6.mp4"></video></div><p>You can loosen some face-framing layers and tendrils to make the French braid feel more effortless, and also gently pull at sections to make the braid more voluminous and less "perfect". I like to finish with a light mist of <a href="https://www.whowhatwear.com/beauty/hair/best-hair-spray">hairspray </a>to help the braid stay secure, but you could also add a <a href="https://www.whowhatwear.com/beauty/hair/best-hair-serums">hair serum</a> or <a href="https://www.whowhatwear.com/best-hair-oils-uk">hair oil</a> to the ends, mist through a texturising spray for a messier and undone finish, or use a <a href="https://www.whowhatwear.com/beauty/hair/best-curl-creams">curl cream</a> to define any loose curls or waves you've pulled out.</p><h2 class="article-body__section" id="section-the-result"><span>The Result</span></h2><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/H93bTbR5SftpPo9ZWFUL5Q/7.mp4" autoplay="" loop="" muted="" playsinline="" src="https://cdn.mos.cms.futurecdn.net/H93bTbR5SftpPo9ZWFUL5Q/7.mp4"></video></div><p>And there you have your French braid. You can experiment with the amount of hair you add to each section, which will affect the overall appearance of your braid. It's a style that definitely takes a bit of practice initially, but is so easy once you have the hang of the technique.</p>        <div class="featured_product_block featured_block_hero" data-id="7649cb18-c71a-11f1-8aa2-fffa6e90a7ab">            <a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hairspray/dry-texturizing-spray-UK200053865.html" data-model-name="Dry Texturizing Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/D7vmCsNPqTumUmdP5btCwN.jpg" alt="Oribe Dry Texturizing Spray 300ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Oribe</div>                                        <div class="featured__title">Dry Texturizing Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="05df1418-c6e9-11f1-8a47-5b651d8f87ae">            <a href="https://www.boots.com/olaplex-shape-set-hairspray-245ml-10401550" data-model-name="Shape Set Hairspray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/FLzk5WjWLaYZTRdSqMS9BM.webp" alt="Olaplex Shape Set Hairspray 245ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OLAPLEX</div>                                        <div class="featured__title">Shape Set Hairspray</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="7649ca78-c71a-11f1-8429-8b34939bb104">            <a href="https://www.spacenk.com/uk/haircare/hair-treatment/hair-oils/honey-gloss-collagen-drops-hair-oil-UK200063948.html" data-model-name="Honey Gloss Hair Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/iZxjBLaRcDd4pMKKDKV87U.jpg" alt="Gisou Honey Gloss Collagen Drops Hair Oil" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Gisou</div>                                        <div class="featured__title">Honey Gloss Hair Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ Spotted on the Chicest Hands: This Is the Most Expensive-Looking Nail Colour Right Now ]]></title>
                                                                                                <dc:content><![CDATA[ <p>At this time of year, I often expect the same neutral <a href="https://www.whowhatwear.com/beauty/nails/nail-colour-trends-2026">nail colours</a> to come into fashion. Chocolate brown, black, <a href="https://www.whowhatwear.com/beauty/nails/milky-nails-trend">milky white</a>... they all look sophisticated in the colder seasons. However, yesterday I was scrolling through my Instagram feed, and I came across what can only be described as the most expensive-looking neutral nail shade for October and beyond.  </p><p>Spotted on <strong>expert nail artist </strong><a href="https://www.instagram.com/matejanova/" target="_blank"><strong>Mateja Novakovic</strong></a>, this nail colour sits somewhere between grey and beige, with a warm, pearly undertone that looks so elegant. The nail polish in question? Tweed by <a href="https://www.whowhatwear.com/beauty/nails/best-manucurist-nail-colours">Manucurist</a>.</p><h2 id="manucurist-tweed-nail-polish">Manucurist Tweed Nail Polish</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1326px;"><p class="vanilla-image-block" style="padding-top:124.96%;"><img id="9JMFBvw5xTRWcqLWs3SMPo" name="@matejanova" alt="@matejanova wearing Manucurist Tweed nail polish" src="https://cdn.mos.cms.futurecdn.net/9JMFBvw5xTRWcqLWs3SMPo-1920-80.jpg" mos="" align="middle" fullscreen="" width="1326" height="1657" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DeZ9dWIjEUo/" target="_blank">@matejanova</a>)</span></figcaption></figure><p>Sorry, but how chic is this colour? I wouldn't normally gravitate toward these tones this time of year (I'm more of a <a href="https://www.whowhatwear.com/beauty/nails/burgundy-nail-designs">burgundy nail</a> gal myself), but imagine this nail polish paired with neutral knits this winter. </p><p>As you can probably see, the polish has a very slight shimmer that makes your natural nails look plump and healthy, too. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2048px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="RrJNHV79yHfER2TTbqG9jg" name="@matejanova" alt="A shot of nail artist Mateja Novakovic wearing the Manucurist Tweed nail polish" src="https://cdn.mos.cms.futurecdn.net/RrJNHV79yHfER2TTbqG9jg-1920-80.jpg" mos="" align="middle" fullscreen="" width="2048" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DeZ9dWIjEUo/" target="_blank">@matejanova</a>)</span></figcaption></figure><p>I already know this colour will be spotted on the most stylish hands this season, so I plan on adding the Manucurist polish to my basket ASAP. </p><p>Whether you like normal nail polish or a <a href="https://www.whowhatwear.com/gel-nail-designs">gel manicure</a>, the brand offers both options in this sophisticated shade. I'm taking a little break from gel nails, so I plan to treat myself to the regular polish, which offers long-lasting wear and a high-shine finish. If you're already a neutral nail lover or you're simply looking for a new <a href="https://www.whowhatwear.com/beauty/nails/autumn-nail-colour-trends-2026">autumn manicure colour</a> to switch things up this season, I think Tweed is the answer...</p><h4 class="article-body__section" id="section-shop-now"><span>Shop Now:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="639c85e8-c7b8-11f1-ae98-518a6c5e4051">            <a href="https://uk.manucurist.com/products/tweed-green" data-model-name="Tweed Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jrGZE6QvTTdjWckXu8ChM5.jpg" alt="Tweed" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Tweed Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I have a feeling this polish is about to be <em>very</em> popular.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="639c8660-c7b8-11f1-9673-6d1d165fc158">            <a href="https://uk.manucurist.com/products/tweed-green-flash" data-model-name="Tweed Gel Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/bAidQruLWyTPCrmKewg8X9.jpg" alt="Tweed" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Tweed Gel Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you want to do gel nails at home, you'll be delighted to know that this polish also comes in a gel version. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="639c86d8-c7b8-11f1-877f-435d704a1ca6">            <a href="https://uk.manucurist.com/products/green-flash-super-starter-kit" data-model-name="Super Starter Kit" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SNiWAvYj2GqdxtRtjTkhwG.jpg" alt="Super Starter Kit - Xtrem Flash™ Top Coat / Travel Lamp" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Super Starter Kit</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The ultimate kit for anyone wanting to do their own gel manicures. </p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/nails/manucurist-tweed-nail-polish</link>
                                                                            <description>
                            <![CDATA[ No question. ]]>
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                                                                        <pubDate>Wed, 14 Oct 2026 11:01:06 +0000</pubDate>                                                                                                                                <updated>Wed, 14 Oct 2026 12:10:47 +0000</updated>
                                                                                                                                            <category><![CDATA[Nails]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/mpKK57mDqkbZyyDadeyt5n-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Grace Lindsay is the deputy beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow. &lt;/p&gt;&lt;p&gt;As Who What Wear UK&#039;s deputy beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season. She has a particular love for fragrances, and has built up quite the collection of luxury perfumes and candles over the years. As well as writing beauty articles, Grace loves creating content for WWW UK&#039;s social channels, and is always sharing her latest beauty finds with readers. &lt;/p&gt;&lt;p&gt;When she&#039;s not filming videos, interviewing celebrities or typing away at her laptop, she will most likely be found scrolling on TikTok, doing a face mask or catching up on her never-ending list of books to read.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@matejanova]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nail artist Mateja Novakovic wearing a Manucurist nail polish in the shade Tweed]]></media:description>                                                            <media:text><![CDATA[Nail artist Mateja Novakovic wearing a Manucurist nail polish in the shade Tweed]]></media:text>
                                <media:title type="plain"><![CDATA[Nail artist Mateja Novakovic wearing a Manucurist nail polish in the shade Tweed]]></media:title>
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                                <p>At this time of year, I often expect the same neutral <a href="https://www.whowhatwear.com/beauty/nails/nail-colour-trends-2026">nail colours</a> to come into fashion. Chocolate brown, black, <a href="https://www.whowhatwear.com/beauty/nails/milky-nails-trend">milky white</a>... they all look sophisticated in the colder seasons. However, yesterday I was scrolling through my Instagram feed, and I came across what can only be described as the most expensive-looking neutral nail shade for October and beyond.  </p><p>Spotted on <strong>expert nail artist </strong><a href="https://www.instagram.com/matejanova/" target="_blank"><strong>Mateja Novakovic</strong></a>, this nail colour sits somewhere between grey and beige, with a warm, pearly undertone that looks so elegant. The nail polish in question? Tweed by <a href="https://www.whowhatwear.com/beauty/nails/best-manucurist-nail-colours">Manucurist</a>.</p><h2 id="manucurist-tweed-nail-polish">Manucurist Tweed Nail Polish</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1326px;"><p class="vanilla-image-block" style="padding-top:124.96%;"><img id="9JMFBvw5xTRWcqLWs3SMPo" name="@matejanova" alt="@matejanova wearing Manucurist Tweed nail polish" src="https://cdn.mos.cms.futurecdn.net/9JMFBvw5xTRWcqLWs3SMPo-1920-80.jpg" mos="" align="middle" fullscreen="" width="1326" height="1657" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DeZ9dWIjEUo/" target="_blank">@matejanova</a>)</span></figcaption></figure><p>Sorry, but how chic is this colour? I wouldn't normally gravitate toward these tones this time of year (I'm more of a <a href="https://www.whowhatwear.com/beauty/nails/burgundy-nail-designs">burgundy nail</a> gal myself), but imagine this nail polish paired with neutral knits this winter. </p><p>As you can probably see, the polish has a very slight shimmer that makes your natural nails look plump and healthy, too. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2048px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="RrJNHV79yHfER2TTbqG9jg" name="@matejanova" alt="A shot of nail artist Mateja Novakovic wearing the Manucurist Tweed nail polish" src="https://cdn.mos.cms.futurecdn.net/RrJNHV79yHfER2TTbqG9jg-1920-80.jpg" mos="" align="middle" fullscreen="" width="2048" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DeZ9dWIjEUo/" target="_blank">@matejanova</a>)</span></figcaption></figure><p>I already know this colour will be spotted on the most stylish hands this season, so I plan on adding the Manucurist polish to my basket ASAP. </p><p>Whether you like normal nail polish or a <a href="https://www.whowhatwear.com/gel-nail-designs">gel manicure</a>, the brand offers both options in this sophisticated shade. I'm taking a little break from gel nails, so I plan to treat myself to the regular polish, which offers long-lasting wear and a high-shine finish. If you're already a neutral nail lover or you're simply looking for a new <a href="https://www.whowhatwear.com/beauty/nails/autumn-nail-colour-trends-2026">autumn manicure colour</a> to switch things up this season, I think Tweed is the answer...</p><h4 class="article-body__section" id="section-shop-now"><span>Shop Now:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="639c85e8-c7b8-11f1-ae98-518a6c5e4051">            <a href="https://uk.manucurist.com/products/tweed-green" data-model-name="Tweed Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jrGZE6QvTTdjWckXu8ChM5.jpg" alt="Tweed" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Tweed Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I have a feeling this polish is about to be <em>very</em> popular.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="639c8660-c7b8-11f1-9673-6d1d165fc158">            <a href="https://uk.manucurist.com/products/tweed-green-flash" data-model-name="Tweed Gel Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/bAidQruLWyTPCrmKewg8X9.jpg" alt="Tweed" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Tweed Gel Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you want to do gel nails at home, you'll be delighted to know that this polish also comes in a gel version. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="639c86d8-c7b8-11f1-877f-435d704a1ca6">            <a href="https://uk.manucurist.com/products/green-flash-super-starter-kit" data-model-name="Super Starter Kit" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SNiWAvYj2GqdxtRtjTkhwG.jpg" alt="Super Starter Kit - Xtrem Flash™ Top Coat / Travel Lamp" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Super Starter Kit</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The ultimate kit for anyone wanting to do their own gel manicures. </p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ Want Thicker, Fuller-Looking Hair? Here's the One Ingredient Trichologists Swear By ]]></title>
                                                                                                <dc:content><![CDATA[ <p>If you're one of the estimated 8 million women in the UK experiencing some form of <a href="https://www.whowhatwear.com/beauty/hair/best-products-for-hair-loss">hair loss</a>, chances are you've found yourself scrolling through the ever-expanding world of hair-growth treatments in search of something that actually works. From scalp serums and peptide-packed formulas to <a href="https://www.whowhatwear.com/what-is-led-light-therapy">LED light-therapy</a> devices and supplements promising thicker, fuller strands, the options can feel endless, which makes knowing which are worth the investment another matter entirely.</p><p>Whilst hair-growth products have exploded in popularity in recent years, there is one ingredient that trichologists agree is still the most evidence-backed option: minoxidil. But how exactly does it work, and is it suitable for everyone? Can it help with the shedding associated with hormonal changes, stress or rapid weight loss? And what happens when you stop using it? </p><p>I spoke to two leading trichologists, <strong>Eva Proudman, </strong><a href="https://www.absolutecollagen.com/" target="_blank"><strong>Absolute Collagen's</strong></a><strong> resident trichologist </strong>and<strong> Tiffany Hall, trichologist and founder of </strong><a href="https://www.trichologybytiffanyhall.com/" target="_blank"><strong>Trichology</strong></a>, to separate fact from fiction and explore how minoxidil works, whether it's safe to use long-term and what you need to know before incorporating it into your <a href="https://www.whowhatwear.com/beauty/hair/perfect-haircare-routine">haircare routine</a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1278px;"><p class="vanilla-image-block" style="padding-top:117.29%;"><img id="3MSfpUmEds7cMvGD4L87dK" name="@ebonyboadu" alt="A woman taking a selfie with thick, curly blonde hair" src="https://cdn.mos.cms.futurecdn.net/3MSfpUmEds7cMvGD4L87dK-1920-80.jpg" mos="" align="middle" fullscreen="" width="1278" height="1499" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/CLRGFoKHtNy/?hl=en&amp;img_index=1">@ebonyboadu</a>)</span></figcaption></figure><h2 class="article-body__section" id="section-what-is-minoxidil"><span>What Is Minoxidil?</span></h2><p>"Minoxidil belongs to a group of medicines called vasodilators, which means that it helps to widen blood vessels to increase blood flow," reveals <strong>Proudman</strong>. She tells me that back in the 1950s, it was used orally to treat blood pressure but was found to be unstable. However, researchers quickly noticed that patients started to experience improvement in hair growth, and that's how topical minoxidil lotions we see today were developed.</p><p>One of the most research-backed treatments for hair loss, there are many clinical studies demonstrating minoxidil's efficacy in promoting hair growth and improving hair density. In the UK, you can buy topical minoxidil from pharmacies without a prescription (although oral minoxidil requires a prescription) or from telehealth services such as <a href="https://www.hairandme.com/products/the-drops" target="_blank">Hair+Me</a>.</p><h2 class="article-body__section" id="section-why-is-minoxidil-good-for-hair-growth"><span>Why Is Minoxidil Good for Hair Growth?</span></h2><p>Minoxidil is a vasodilator, which simply means it widens the blood vessels. This brings more blood, oxygen and nutrients to the hair follicles (the tiny pockets in the skin that each hair grows from). But it also helps in two other ways, says <strong>Hall</strong>. "Firstly, it lengthens the growth phase. Every hair goes through a cycle of growing, resting and shedding. Minoxidil helps hairs stay in the growing stage for longer."</p><p>Secondly, minoxidil works to thicken <a href="https://www.whowhatwear.com/haircuts-for-thin-hair-uk">fine hairs</a>. "In pattern hair loss, follicles gradually shrink and produce thinner, weaker hairs. Minoxidil can help them produce thicker, stronger hair again. It works best for androgenetic alopecia, the medical name for male and female pattern hair loss," explains <strong>Hall</strong>. </p><h2 class="article-body__section" id="section-what-are-the-drawbacks-of-minoxidil-for-hair-growth"><span>What Are the Drawbacks of Minoxidil for Hair Growth?</span></h2><p>The bad news is minoxidil doesn't work the same way for everyone. "To work on the hair follicles, it first has to be 'switched on' by an enzyme, a natural substance in the body that triggers a chemical change," reveals <strong>Hall</strong>. Some people have more of this enzyme in their scalp than others, which is why one person may see great results whilst another sees very little. </p><p>To remove the guesswork and save you washing your money down the drain, <strong>Hall</strong> recommends taking a TrichoTest. "It is a simple genetic test, usually taken with a quick mouth swab," she says. The test looks at the genes linked to hair loss and to how your body responds to different treatments, including minoxidil. "The results help your trichologist recommend the right type, strength and formula for you, rather than relying on trial and error," adds <strong>Hall</strong>. </p><p>As for side effects, <strong>Proudman</strong> explains that topical minoxidil is generally well tolerated, but for some people, it may cause scalp irritation, dryness and itching. She adds, "This can be well managed with a good <a href="https://www.whowhatwear.com/best-shampoo">shampoo</a> and <a href="https://www.whowhatwear.com/beauty/hair/best-conditioner">conditioner</a> and frequency of washing."</p><p>Back in 2024, an unwanted side effect went viral on TikTok. Sharing a video that now has over a million views, <a href="https://www.tiktok.com/@mariacribbs/video/7434270681161796906" target="_blank">TikToker Maria Cribbs</a> says, "Do y'all see the hair growing on my face? I have never had this much hair on my face ever! I don't understand why this [minoxidil]; I put it on my scalp! So I don't understand how it's making hair grow down here [sic]." </p><p><strong>Proudman</strong> explains that this is uncommon. "I see 250 patients every month, and some find some unwanted facial hair growth and/or an initial increase of hair shedding, but I really do find this to be minimal."  She clarifies that oral minoxidil comes with more side effects and can only be tolerated at low doses, adding, "It's why I prefer to work with topical minoxidil." </p><h2 class="article-body__section" id="section-how-to-apply-minoxidil"><span>How to Apply Minoxidil</span></h2><p><strong>Proudman</strong> advises following these steps when it comes to applying topical minoxidil.</p><p>1. Part the hair in the centre and apply the minoxidil to the centre parting, massaging along the parting to the crown and forward to the hairline.</p><p>2. Leave a gap of two fingers to each side of the centre and part to the left and right side; apply the minoxidil to the <a href="https://www.whowhatwear.com/beauty/hair/side-parting-hair-trend">side parting</a>, massaging along the parting and into the temple and hairline on both sides. </p><p>I use a metered spray that makes application very quick and easy and avoids coating the hair. You can find various forms of minoxidil, from foams to liquids, all with their own application methods. If you don't want to try minoxidil just yet, we've rounded up six hair-growth alternatives that we rate.</p><h2 class="article-body__section" id="section-more-products-for-hair-growth"><span>More Products for Hair Growth </span></h2><h3 class="article-body__section" id="section-1-champo-growth-serum"><span>1. Champo Growth Serum</span></h3>        <div class="featured_product_block featured_block_standard" data-id="8e4f197a-c63e-11f1-90cb-79dc3b892201">            <a href="https://www.harrods.com/en-gb/p/champo-pitta-growth-serum-50ml-000000000007564921" data-model-name="Growth Serum " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:107,l:0,cw:2400,ch:2400,q:80/sgEKi3TFhniVb9hLgNjPwd.jpg" alt="Champo Pitta Growth Serum (50ml)" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chāmpo</div>                                        <div class="featured__title">Growth Serum </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Many beauty editors rave about this product, and for good reason. It combines caffeine, acetyl tetrapeptide-3, red clover extract and haritaki fruit extract to target hair shedding and support growth. Working in as little as 12 weeks, 90% of users experienced less hair loss when using it daily.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-2-k18-futureiq-biomimetic-hair-longevity-serum"><span>2. K18 FutureIQ Biomimetic Hair Longevity Serum</span></h3>        <div class="featured_product_block featured_block_standard" data-id="9d02bb92-c635-11f1-b578-c955db52dbc7">            <a href="https://www.spacenk.com/uk/futureiq-biomimetic-hair-longevity-serum-UK200066110.html" data-model-name="FutureIQ Biomimetic Hair Longevity Serum " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:222,l:0,cw:1024,ch:1024,q:80/z5cD7dLeDTHSkCnvrbxpsH.jpg" alt="Futureiq™ Biomimetic Hair Longevity Serum 90 Ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>K18Hair</div>                                        <div class="featured__title">FutureIQ Biomimetic Hair Longevity Serum </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>With its patented MultiVital technology, biomimetic peptides and antioxidants, this hard-working <a href="https://www.whowhatwear.com/beauty/hair/best-hair-serums">hair serum</a> supports melanin production, protects against oxidative stress and helps reduce hair fall. In a 12-week clinical study, 70% of participants saw fewer grey hairs, whilst results also showed improvements in hair density and scalp barrier health. A brilliant all-rounder, it's perfect for those who want to boost hair volume and delay greying.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-3-obagi-nu-cil-biostim-scalp-serum"><span>3. Obagi Nu-Cil BioStim Scalp Serum </span></h3>        <div class="featured_product_block featured_block_standard" data-id="8e4f1a4c-c63e-11f1-83e1-832ee9b3cdfb">            <a href="https://www.facethefuture.co.uk/products/obagi-nu-cil-biostim-scalp-serum" data-model-name="Nu-Cil Biostim Scalp Serum " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/UcHJDhj9Lr8oFmFWB6XrNQ.jpg" alt="Obagi Nu-Cil® Biostim™ Scalp Serum 60ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Obagi</div>                                        <div class="featured__title">Nu-Cil Biostim Scalp Serum </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>What makes this scalp serum stand out is its targeted blend of peptides, caffeine, niacinamide and biotin, which support the scalp and hair resilience. The formula also contains panthenol to help hydrate a sensitive scalp. As for the results? In a 24-week clinical test, Obagi reported a 52% improvement in hair volume compared with an untreated control group.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-4-augustinus-bader-the-scalp-treatment"><span>4. Augustinus Bader The Scalp Treatment </span></h3>        <div class="featured_product_block featured_block_standard" data-id="ed909026-c63e-11f1-b758-6572c5f604ec">            <a href="https://www.spacenk.com/uk/the-scalp-treatment-MUK200032565.html" data-model-name="The Scalp Treatment" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/HRQXrmusqZD4K54tnMDydP.png" alt="The Scalp Treatment - 30ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Augustinus Bader</div>                                        <div class="featured__title">The Scalp Treatment</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you’re looking for a little luxury, this premium option nourishes the scalp thanks to the brand’s TFC8 technology, which focuses on creating a healthier scalp environment whilst helping hair look stronger and more resilient.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-5-uklash-hair-growth-serum"><span>5. UKLash Hair Growth Serum</span></h3>        <div class="featured_product_block featured_block_standard" data-id="ed90909e-c63e-11f1-8ed0-7ffbdef90b14">            <a href="https://www.uklash.com/products/uklash-hair-growth-serum" data-model-name="Hair Growth Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hP7948jqEm9MwY52WTd86P.jpg" alt="UKLASH Hair Growth Serum" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>UKLASH</div>                                        <div class="featured__title">Hair Growth Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you have fine hair, this serum is a great option for giving your roots a little extra TLC. Its lightweight formula is designed to support healthier-looking, fuller hair without leaving it feeling heavy or greasy. </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-6-the-ordinary-multi-peptide-serum"><span>6. The Ordinary Multi Peptide Serum</span></h3>        <div class="featured_product_block featured_block_standard" data-id="ed90910c-c63e-11f1-9acd-2b36f6a5823a">            <a href="https://www.spacenk.com/uk/multi-peptide-serum-for-hair-density-UK200029805.html" data-model-name="Multi-Peptide Serum for Hair Density" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xdsKmpn334hDQAyjoos2ma.jpg" alt="The Ordinary Multi-Peptide Serum for Hair Density" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>The Ordinary</div>                                        <div class="featured__title">Multi-Peptide Serum for Hair Density</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Don't want to spend a fortune? This is a great budget-friendly option. It’s lightweight, easy to add to your routine, and designed to help hair look thicker and fuller thanks to peptides, caffeine and plant-derived extracts. While it isn’t a proven alternative to minoxidil for hair regrowth, it’s a lovely, affordable option if you’re looking to step up your scalp-care routine. </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/hair/minoxidil-for-hair-growth</link>
                                                                            <description>
                            <![CDATA[ Meet minoxidil. ]]>
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                                                                        <pubDate>Wed, 14 Oct 2026 06:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 14 Oct 2026 13:37:01 +0000</updated>
                                                                                                                                            <category><![CDATA[Hair]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Perdita Nouril ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/Y5sR9jdM9iPM8E8AKgPvqM-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Perdita Nouril is a London-based beauty editor with over 15 years of experience in beauty and health media. She is widely regarded as a trusted authority, known for her ability to spot emerging trends and translate complex scientific insights into clear, consumer-friendly advice. She also regularly conducts in-depth interviews with high-profile celebrities, offering insight into their health and beauty routines and personal philosophies.&lt;/p&gt;&lt;p&gt;A graduate of the University of Nottingham, her work has appeared in leading national newspapers and magazines, including The Telegraph, Sunday Times Style, Harper’s Bazaar, Vogue, Grazia, Stylist, Refinery29 and Vice. Perdita currently serves as Beauty Editor at Women’s Health UK and Grooming Editor at Men’s Health UK. She is also the co-host of The Outspoken Beauty Podcast.&lt;/p&gt;&lt;p&gt;Adept at exploring the colossal world of beauty, she loves to scratch beneath the surface to debunk the myths, decode the science and challenge traditional notions of beauty. You can always find her preaching sermons on the power of a red lip, extolling the virtues of a decent serum and championing the very best female beauty founders.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@ebonyboadu]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A picture of @ebonyboadu with thick, curly, honey blonde hair]]></media:description>                                                            <media:text><![CDATA[A picture of @ebonyboadu with thick, curly, honey blonde hair]]></media:text>
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                                <p>If you're one of the estimated 8 million women in the UK experiencing some form of <a href="https://www.whowhatwear.com/beauty/hair/best-products-for-hair-loss">hair loss</a>, chances are you've found yourself scrolling through the ever-expanding world of hair-growth treatments in search of something that actually works. From scalp serums and peptide-packed formulas to <a href="https://www.whowhatwear.com/what-is-led-light-therapy">LED light-therapy</a> devices and supplements promising thicker, fuller strands, the options can feel endless, which makes knowing which are worth the investment another matter entirely.</p><p>Whilst hair-growth products have exploded in popularity in recent years, there is one ingredient that trichologists agree is still the most evidence-backed option: minoxidil. But how exactly does it work, and is it suitable for everyone? Can it help with the shedding associated with hormonal changes, stress or rapid weight loss? And what happens when you stop using it? </p><p>I spoke to two leading trichologists, <strong>Eva Proudman, </strong><a href="https://www.absolutecollagen.com/" target="_blank"><strong>Absolute Collagen's</strong></a><strong> resident trichologist </strong>and<strong> Tiffany Hall, trichologist and founder of </strong><a href="https://www.trichologybytiffanyhall.com/" target="_blank"><strong>Trichology</strong></a>, to separate fact from fiction and explore how minoxidil works, whether it's safe to use long-term and what you need to know before incorporating it into your <a href="https://www.whowhatwear.com/beauty/hair/perfect-haircare-routine">haircare routine</a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1278px;"><p class="vanilla-image-block" style="padding-top:117.29%;"><img id="3MSfpUmEds7cMvGD4L87dK" name="@ebonyboadu" alt="A woman taking a selfie with thick, curly blonde hair" src="https://cdn.mos.cms.futurecdn.net/3MSfpUmEds7cMvGD4L87dK-1920-80.jpg" mos="" align="middle" fullscreen="" width="1278" height="1499" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/CLRGFoKHtNy/?hl=en&amp;img_index=1">@ebonyboadu</a>)</span></figcaption></figure><h2 class="article-body__section" id="section-what-is-minoxidil"><span>What Is Minoxidil?</span></h2><p>"Minoxidil belongs to a group of medicines called vasodilators, which means that it helps to widen blood vessels to increase blood flow," reveals <strong>Proudman</strong>. She tells me that back in the 1950s, it was used orally to treat blood pressure but was found to be unstable. However, researchers quickly noticed that patients started to experience improvement in hair growth, and that's how topical minoxidil lotions we see today were developed.</p><p>One of the most research-backed treatments for hair loss, there are many clinical studies demonstrating minoxidil's efficacy in promoting hair growth and improving hair density. In the UK, you can buy topical minoxidil from pharmacies without a prescription (although oral minoxidil requires a prescription) or from telehealth services such as <a href="https://www.hairandme.com/products/the-drops" target="_blank">Hair+Me</a>.</p><h2 class="article-body__section" id="section-why-is-minoxidil-good-for-hair-growth"><span>Why Is Minoxidil Good for Hair Growth?</span></h2><p>Minoxidil is a vasodilator, which simply means it widens the blood vessels. This brings more blood, oxygen and nutrients to the hair follicles (the tiny pockets in the skin that each hair grows from). But it also helps in two other ways, says <strong>Hall</strong>. "Firstly, it lengthens the growth phase. Every hair goes through a cycle of growing, resting and shedding. Minoxidil helps hairs stay in the growing stage for longer."</p><p>Secondly, minoxidil works to thicken <a href="https://www.whowhatwear.com/haircuts-for-thin-hair-uk">fine hairs</a>. "In pattern hair loss, follicles gradually shrink and produce thinner, weaker hairs. Minoxidil can help them produce thicker, stronger hair again. It works best for androgenetic alopecia, the medical name for male and female pattern hair loss," explains <strong>Hall</strong>. </p><h2 class="article-body__section" id="section-what-are-the-drawbacks-of-minoxidil-for-hair-growth"><span>What Are the Drawbacks of Minoxidil for Hair Growth?</span></h2><p>The bad news is minoxidil doesn't work the same way for everyone. "To work on the hair follicles, it first has to be 'switched on' by an enzyme, a natural substance in the body that triggers a chemical change," reveals <strong>Hall</strong>. Some people have more of this enzyme in their scalp than others, which is why one person may see great results whilst another sees very little. </p><p>To remove the guesswork and save you washing your money down the drain, <strong>Hall</strong> recommends taking a TrichoTest. "It is a simple genetic test, usually taken with a quick mouth swab," she says. The test looks at the genes linked to hair loss and to how your body responds to different treatments, including minoxidil. "The results help your trichologist recommend the right type, strength and formula for you, rather than relying on trial and error," adds <strong>Hall</strong>. </p><p>As for side effects, <strong>Proudman</strong> explains that topical minoxidil is generally well tolerated, but for some people, it may cause scalp irritation, dryness and itching. She adds, "This can be well managed with a good <a href="https://www.whowhatwear.com/best-shampoo">shampoo</a> and <a href="https://www.whowhatwear.com/beauty/hair/best-conditioner">conditioner</a> and frequency of washing."</p><p>Back in 2024, an unwanted side effect went viral on TikTok. Sharing a video that now has over a million views, <a href="https://www.tiktok.com/@mariacribbs/video/7434270681161796906" target="_blank">TikToker Maria Cribbs</a> says, "Do y'all see the hair growing on my face? I have never had this much hair on my face ever! I don't understand why this [minoxidil]; I put it on my scalp! So I don't understand how it's making hair grow down here [sic]." </p><p><strong>Proudman</strong> explains that this is uncommon. "I see 250 patients every month, and some find some unwanted facial hair growth and/or an initial increase of hair shedding, but I really do find this to be minimal."  She clarifies that oral minoxidil comes with more side effects and can only be tolerated at low doses, adding, "It's why I prefer to work with topical minoxidil." </p><h2 class="article-body__section" id="section-how-to-apply-minoxidil"><span>How to Apply Minoxidil</span></h2><p><strong>Proudman</strong> advises following these steps when it comes to applying topical minoxidil.</p><p>1. Part the hair in the centre and apply the minoxidil to the centre parting, massaging along the parting to the crown and forward to the hairline.</p><p>2. Leave a gap of two fingers to each side of the centre and part to the left and right side; apply the minoxidil to the <a href="https://www.whowhatwear.com/beauty/hair/side-parting-hair-trend">side parting</a>, massaging along the parting and into the temple and hairline on both sides. </p><p>I use a metered spray that makes application very quick and easy and avoids coating the hair. You can find various forms of minoxidil, from foams to liquids, all with their own application methods. If you don't want to try minoxidil just yet, we've rounded up six hair-growth alternatives that we rate.</p><h2 class="article-body__section" id="section-more-products-for-hair-growth"><span>More Products for Hair Growth </span></h2><h3 class="article-body__section" id="section-1-champo-growth-serum"><span>1. Champo Growth Serum</span></h3>        <div class="featured_product_block featured_block_standard" data-id="8e4f197a-c63e-11f1-90cb-79dc3b892201">            <a href="https://www.harrods.com/en-gb/p/champo-pitta-growth-serum-50ml-000000000007564921" data-model-name="Growth Serum " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:107,l:0,cw:2400,ch:2400,q:80/sgEKi3TFhniVb9hLgNjPwd.jpg" alt="Champo Pitta Growth Serum (50ml)" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chāmpo</div>                                        <div class="featured__title">Growth Serum </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Many beauty editors rave about this product, and for good reason. It combines caffeine, acetyl tetrapeptide-3, red clover extract and haritaki fruit extract to target hair shedding and support growth. Working in as little as 12 weeks, 90% of users experienced less hair loss when using it daily.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-2-k18-futureiq-biomimetic-hair-longevity-serum"><span>2. K18 FutureIQ Biomimetic Hair Longevity Serum</span></h3>        <div class="featured_product_block featured_block_standard" data-id="9d02bb92-c635-11f1-b578-c955db52dbc7">            <a href="https://www.spacenk.com/uk/futureiq-biomimetic-hair-longevity-serum-UK200066110.html" data-model-name="FutureIQ Biomimetic Hair Longevity Serum " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:222,l:0,cw:1024,ch:1024,q:80/z5cD7dLeDTHSkCnvrbxpsH.jpg" alt="Futureiq™ Biomimetic Hair Longevity Serum 90 Ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>K18Hair</div>                                        <div class="featured__title">FutureIQ Biomimetic Hair Longevity Serum </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>With its patented MultiVital technology, biomimetic peptides and antioxidants, this hard-working <a href="https://www.whowhatwear.com/beauty/hair/best-hair-serums">hair serum</a> supports melanin production, protects against oxidative stress and helps reduce hair fall. In a 12-week clinical study, 70% of participants saw fewer grey hairs, whilst results also showed improvements in hair density and scalp barrier health. A brilliant all-rounder, it's perfect for those who want to boost hair volume and delay greying.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-3-obagi-nu-cil-biostim-scalp-serum"><span>3. Obagi Nu-Cil BioStim Scalp Serum </span></h3>        <div class="featured_product_block featured_block_standard" data-id="8e4f1a4c-c63e-11f1-83e1-832ee9b3cdfb">            <a href="https://www.facethefuture.co.uk/products/obagi-nu-cil-biostim-scalp-serum" data-model-name="Nu-Cil Biostim Scalp Serum " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/UcHJDhj9Lr8oFmFWB6XrNQ.jpg" alt="Obagi Nu-Cil® Biostim™ Scalp Serum 60ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Obagi</div>                                        <div class="featured__title">Nu-Cil Biostim Scalp Serum </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>What makes this scalp serum stand out is its targeted blend of peptides, caffeine, niacinamide and biotin, which support the scalp and hair resilience. The formula also contains panthenol to help hydrate a sensitive scalp. As for the results? In a 24-week clinical test, Obagi reported a 52% improvement in hair volume compared with an untreated control group.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-4-augustinus-bader-the-scalp-treatment"><span>4. Augustinus Bader The Scalp Treatment </span></h3>        <div class="featured_product_block featured_block_standard" data-id="ed909026-c63e-11f1-b758-6572c5f604ec">            <a href="https://www.spacenk.com/uk/the-scalp-treatment-MUK200032565.html" data-model-name="The Scalp Treatment" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/HRQXrmusqZD4K54tnMDydP.png" alt="The Scalp Treatment - 30ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Augustinus Bader</div>                                        <div class="featured__title">The Scalp Treatment</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you’re looking for a little luxury, this premium option nourishes the scalp thanks to the brand’s TFC8 technology, which focuses on creating a healthier scalp environment whilst helping hair look stronger and more resilient.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-5-uklash-hair-growth-serum"><span>5. UKLash Hair Growth Serum</span></h3>        <div class="featured_product_block featured_block_standard" data-id="ed90909e-c63e-11f1-8ed0-7ffbdef90b14">            <a href="https://www.uklash.com/products/uklash-hair-growth-serum" data-model-name="Hair Growth Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hP7948jqEm9MwY52WTd86P.jpg" alt="UKLASH Hair Growth Serum" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>UKLASH</div>                                        <div class="featured__title">Hair Growth Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you have fine hair, this serum is a great option for giving your roots a little extra TLC. Its lightweight formula is designed to support healthier-looking, fuller hair without leaving it feeling heavy or greasy. </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-6-the-ordinary-multi-peptide-serum"><span>6. The Ordinary Multi Peptide Serum</span></h3>        <div class="featured_product_block featured_block_standard" data-id="ed90910c-c63e-11f1-9acd-2b36f6a5823a">            <a href="https://www.spacenk.com/uk/multi-peptide-serum-for-hair-density-UK200029805.html" data-model-name="Multi-Peptide Serum for Hair Density" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xdsKmpn334hDQAyjoos2ma.jpg" alt="The Ordinary Multi-Peptide Serum for Hair Density" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>The Ordinary</div>                                        <div class="featured__title">Multi-Peptide Serum for Hair Density</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Don't want to spend a fortune? This is a great budget-friendly option. It’s lightweight, easy to add to your routine, and designed to help hair look thicker and fuller thanks to peptides, caffeine and plant-derived extracts. While it isn’t a proven alternative to minoxidil for hair regrowth, it’s a lovely, affordable option if you’re looking to step up your scalp-care routine. </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend</p>
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                                                            <title><![CDATA[ 13 Dark-Purple Nail Designs That Are Beyond Perfect for Autumn ]]></title>
                                                                                                <dc:content><![CDATA[ <p>I'm not sure about you, but personally, I find there’s something particularly appealing about dark purple at this time of year. As summer starts to fade and my autumn wardrobe comes into focus, I find myself drawn to shades that feel richer and more considered, without going all the way into the dark, dramatic palette of winter, and the same can be said for my <a href="https://www.whowhatwear.com/beauty/nails/nail-colour-trends-2026">nail colour</a>.</p><p>Don't get me wrong, I love a glossy <a href="https://www.whowhatwear.com/beauty/nails/brown-nail-ideas">brown manicure</a>, but I'm not quite ready for them <em>just </em>yet. Dark purple is therefore my happy place. Plus, the beauty of purple is that there’s plenty of scope to make it feel wearable, from muted mauve to glossy plum, aubergine and rich grape tones. </p><p>It also works beautifully with the colours that tend to dominate our fashion trends in early autumn, such as camel, grey and cream, making it an easy shade to carry through the transitional weeks. Ultimately, whether you prefer minimalist <a href="https://www.whowhatwear.com/nail-art-ideas">nail art</a> or an all-over statement shade, it’s a colour that can be as understated or as bold as you like. Below, I've rounded up 13 dark-purple nail designs to bookmark now. </p><h3 class="article-body__section" id="section-13-dark-purple-nail-designs-to-try-now"><span>13 Dark-Purple Nail Designs to Try Now</span></h3><h2 id="1-mystic-winter-purple">1. Mystic Winter Purple </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="dz7KRXpEKyj9wkgusyEUYB" name="imgi_95_575923729_18080089169177326_3184750542646256700_n" alt="A close-up of a bold purple manicure" src="https://cdn.mos.cms.futurecdn.net/dz7KRXpEKyj9wkgusyEUYB-1920-80.jpg" mos="" align="middle" fullscreen="" width="1080" height="1440" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DQ2SMlKjDo1/?img_index=1">@matejanova</a>)</span></figcaption></figure><p>This high-shine rich purple is a colourful antidote to the neutral manicures that crop up this time of year.</p><h2 id="2-grape-micro-french">2. Grape Micro-French </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2048px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="ra7DyedraahcQkS3BQDRAV" name="imgi_45_830562836_18113971052177326_1674776270492480933_n" alt="A picture of grape French tip nails" src="https://cdn.mos.cms.futurecdn.net/ra7DyedraahcQkS3BQDRAV-1920-80.jpg" mos="" align="middle" fullscreen="" width="2048" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DeCbZ8bjBoj/?img_index=3">@matejanova</a>)</span></figcaption></figure><p>These grape micro-<a href="https://www.whowhatwear.com/french-tip-nails">French tips</a> are a chic and subtle nod to the purple trend.</p><h2 id="3-plum-croc-print">3. Plum Croc Print</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="RnXMK4W3rsbayUn2LE5uvH" name="imgi_40_467812975_18053958334943957_5508026584606373355_n" alt="A deep plum croc print manicure" src="https://cdn.mos.cms.futurecdn.net/RnXMK4W3rsbayUn2LE5uvH-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DCmDvmhoLEI/">@studio.east</a>)</span></figcaption></figure><p>For something much bolder, opt for this deep-plum croc-print mani.</p><h2 id="4-blackcurrant-ombre">4. Blackcurrant Ombré</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:720px;"><p class="vanilla-image-block" style="padding-top:177.78%;"><img id="oRSfwCsTdE4acc8SdGQv78" name="imgi_41_497344530_993345762964505_7400539069601125958_n" alt="A purple ombre glitter manicure" src="https://cdn.mos.cms.futurecdn.net/oRSfwCsTdE4acc8SdGQv78-1920-80.jpg" mos="" align="middle" fullscreen="" width="720" height="1280" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/CwzSBiGM5hv/">@iramshelton</a>)</span></figcaption></figure><p>Ombré gets a glamorous update with a dusting of glitter, creating a deep, moody manicure that catches the light beautifully.</p><h2 id="5-lightning-bolt-purple">5. Lightning-Bolt Purple</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="EqkdVeMJdCHyRntsd9BUam" name="imgi_38_658773750_18456571156103429_1107477878037258902_n" alt="A striking purple and black lighting-esque nail design" src="https://cdn.mos.cms.futurecdn.net/EqkdVeMJdCHyRntsd9BUam-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/CZ4LqzrIatc/?img_index=1">@studio.east</a>)</span></figcaption></figure><p>These mystical purple lightning-bolt nails bring a playful, high-voltage twist to the <a href="https://www.whowhatwear.com/beauty/nails/autumn-nail-trends-2026">autumn manicure</a>.</p><h2 id="6-plum-jam">6. Plum Jam </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:124.72%;"><img id="QrZXmP3wcEkrxMbQq7T88X" name="imgi_69_654262872_17942331519150459_4625707823890559453_n" alt="A picture of a deep plum manicure" src="https://cdn.mos.cms.futurecdn.net/QrZXmP3wcEkrxMbQq7T88X-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1796" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DDKuqGmMvKa/?img_index=3">@matejanova</a>)</span></figcaption></figure><p>This rich, juicy shade feels cosy and chic without veering into the usual brown and burgundy territory.</p><h2 id="7-polka-dots-on-heather">7. Polka Dots on Heather  </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1264px;"><p class="vanilla-image-block" style="padding-top:124.76%;"><img id="zhBKzmd2MBgt7wPNCqk2KW" name="imgi_38_552175142_18103315579612426_3687736486334293093_n" alt="A purple polka dot manicure" src="https://cdn.mos.cms.futurecdn.net/zhBKzmd2MBgt7wPNCqk2KW-1920-80.jpg" mos="" align="middle" fullscreen="" width="1264" height="1577" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DO3IvJijdeO/">@iramshelton</a>)</span></figcaption></figure><p>A soft heather base gets a playful update with delicate <a href="https://www.whowhatwear.com/beauty/nails/polka-dot-nails">polka dots</a>, proving that autumn nails can be pretty and playful without feeling overly sweet.</p><h2 id="8-deep-aubergine">8. Deep Aubergine</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.07%;"><img id="vHxcgyWzWG4cpQMeKTH5nF" name="imgi_53_553558450_18073940117177326_9377825184130313_n" alt="A close-up picture of aubergine nails" src="https://cdn.mos.cms.futurecdn.net/vHxcgyWzWG4cpQMeKTH5nF-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1801" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DO6O1YsDNlN/?img_index=1">@matejanova</a>)</span></figcaption></figure><p>Deep aubergine is a perennial autumn favourite, offering an almost-black take on purple that feels super chic.</p><h2 id="9-negative-space-lilac">9. Negative-Space Lilac </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:122.08%;"><img id="mkhNRfkFCbtM9yKa74EwyX" name="imgi_39_630138234_18401696461182252_8444042426413407676_n" alt="A picture of a purple negative space nail design" src="https://cdn.mos.cms.futurecdn.net/mkhNRfkFCbtM9yKa74EwyX-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1758" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/Cahui7xMClJ/">@iramshelton</a>)</span></figcaption></figure><p>This muted lilac makes a case for a negative-space mani. </p><h2 id="10-chrome-mulberry-dip">10. Chrome Mulberry Dip</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:720px;"><p class="vanilla-image-block" style="padding-top:177.78%;"><img id="HhGpRKV4zCW4shLU2DcLFi" name="imgi_44_497142729_1428693555140038_7986495537117482781_n" alt="A picture of purple chrome nail art" src="https://cdn.mos.cms.futurecdn.net/HhGpRKV4zCW4shLU2DcLFi-1920-80.jpg" mos="" align="middle" fullscreen="" width="720" height="1280" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/Cn98F4nDRSd/">@nailartbyqueenie</a>)</span></figcaption></figure><p>This dipped-effect mani has a cool, liquid-metal finish that feels anything but predictable.</p><h2 id="11-plum-floral-accents">11. Plum Floral Accents </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="ps6sV5ufA228MP9yiWGkf6" name="imgi_50_484536795_18274694881251785_8166801153086427824_n" alt="A close-up picture of plum floral nail art" src="https://cdn.mos.cms.futurecdn.net/ps6sV5ufA228MP9yiWGkf6-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1440" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DHLGsJ7N9zu/?img_index=1">@corrinnabianca</a>)</span></figcaption></figure><p>A mix of deep-purple and blue floral accents on a creamy neutral base keeps this manicure feeling fresh.</p><h2 id="12-magenta-curved-french-tips">12. Magenta Curved French Tips</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="xcWTF7L2Dzcabis8uoye7f" name="imgi_32_669898627_18105189370726524_2966217063065345501_n" alt="A close-up picture of purple curved French tips" src="https://cdn.mos.cms.futurecdn.net/xcWTF7L2Dzcabis8uoye7f-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1440" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DDIQq7bMCrh/?img_index=1">@corrinnabianca</a>)</span></figcaption></figure><p>Classic and timeless. </p><h2 id="13-boysenberry">13. Boysenberry</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="cvds7SMmSh48X9oZum3cCj" name="imgi_67_657685872_18184474477334426_2053935083983212819_n" alt="A glossy, dark purple manicure" src="https://cdn.mos.cms.futurecdn.net/cvds7SMmSh48X9oZum3cCj-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1440" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DCm0Ax1MpQe/?img_index=2">@corrinnabianca</a>)</span></figcaption></figure><p>I'm simply obsessed with this shade. </p><h3 class="article-body__section" id="section-shop-the-best-dark-purple-nail-polishes"><span>Shop the Best Dark-Purple Nail Polishes</span></h3>        <div class="featured_product_block featured_block_standard" data-id="2cc78aa6-c306-11f1-ac3f-253759c68b21">            <a href="https://uk.manucurist.com/products/mystic-green" data-model-name="Mystic" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/HEBK8xQaN6oHTDbDwqmMJb.jpg" alt="Mystic" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Mystic</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Re-create Mateja Novakovic's exact purple mani with this <a href="https://www.whowhatwear.com/beauty/nails/best-manucurist-nail-colours">Manucurist nail polish</a>. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="2cc78b1e-c306-11f1-ab0b-07b8c4a8f723">            <a href="https://www.amazon.co.uk/Nailberry-LOxygene-Oxygenated-Nail-Lacquer/dp/B07RP9VQ6V" data-model-name="Boho Chic" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PHpugSppAxBzKV8ntBWocU.jpg" alt="Boho Chic - 14ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nailberry</div>                                        <div class="featured__title">Boho Chic</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This would work well as a French tip or a full colour alike. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="2cc78b8c-c306-11f1-8b92-27bfd0b6aafc">            <a href="https://www.opi.com/en-GB/products/nail-lacquer-purple-with-a-purpose" data-model-name="Purple With a Purpose Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:236,l:0,cw:2000,ch:2000,q:80/cgvKwYTSnCEp9c2MmFuZiG.jpg" alt="Purple With a Purpose Nail Polish" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OPI</div>                                        <div class="featured__title">Purple With a Purpose Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A striking shade from OPI. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="2cc78bf0-c306-11f1-b3d2-e378ec9ad00d">            <a href="https://uk.manucurist.com/products/liner-brush" data-model-name="Nail Art Liner Brush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/amTG3VXFb5NEn5koZg68HH.jpg" alt="Manucurist Nail Art Liner Brush (14110)" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Nail Art Liner Brush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A handy tool for creating polka dots on a DIY mani.</p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/nails/dark-purple-nail-designs</link>
                                                                            <description>
                            <![CDATA[ From aubergine to plum. ]]>
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                                                                        <pubDate>Mon, 12 Oct 2026 06:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 13 Oct 2026 14:40:55 +0000</updated>
                                                                                                                                            <category><![CDATA[Nails]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Perdita Nouril ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/Y5sR9jdM9iPM8E8AKgPvqM-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Perdita Nouril is a London-based beauty editor with over 15 years of experience in beauty and health media. She is widely regarded as a trusted authority, known for her ability to spot emerging trends and translate complex scientific insights into clear, consumer-friendly advice. She also regularly conducts in-depth interviews with high-profile celebrities, offering insight into their health and beauty routines and personal philosophies.&lt;/p&gt;&lt;p&gt;A graduate of the University of Nottingham, her work has appeared in leading national newspapers and magazines, including The Telegraph, Sunday Times Style, Harper’s Bazaar, Vogue, Grazia, Stylist, Refinery29 and Vice. Perdita currently serves as Beauty Editor at Women’s Health UK and Grooming Editor at Men’s Health UK. She is also the co-host of The Outspoken Beauty Podcast.&lt;/p&gt;&lt;p&gt;Adept at exploring the colossal world of beauty, she loves to scratch beneath the surface to debunk the myths, decode the science and challenge traditional notions of beauty. You can always find her preaching sermons on the power of a red lip, extolling the virtues of a decent serum and championing the very best female beauty founders.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@matejanova]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A close-up shot of a bold, glossy purple manicure]]></media:description>                                                            <media:text><![CDATA[A close-up shot of a bold, glossy purple manicure]]></media:text>
                                <media:title type="plain"><![CDATA[A close-up shot of a bold, glossy purple manicure]]></media:title>
                                                    </media:content>
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                            <![CDATA[
                            <article>
                                <p>I'm not sure about you, but personally, I find there’s something particularly appealing about dark purple at this time of year. As summer starts to fade and my autumn wardrobe comes into focus, I find myself drawn to shades that feel richer and more considered, without going all the way into the dark, dramatic palette of winter, and the same can be said for my <a href="https://www.whowhatwear.com/beauty/nails/nail-colour-trends-2026">nail colour</a>.</p><p>Don't get me wrong, I love a glossy <a href="https://www.whowhatwear.com/beauty/nails/brown-nail-ideas">brown manicure</a>, but I'm not quite ready for them <em>just </em>yet. Dark purple is therefore my happy place. Plus, the beauty of purple is that there’s plenty of scope to make it feel wearable, from muted mauve to glossy plum, aubergine and rich grape tones. </p><p>It also works beautifully with the colours that tend to dominate our fashion trends in early autumn, such as camel, grey and cream, making it an easy shade to carry through the transitional weeks. Ultimately, whether you prefer minimalist <a href="https://www.whowhatwear.com/nail-art-ideas">nail art</a> or an all-over statement shade, it’s a colour that can be as understated or as bold as you like. Below, I've rounded up 13 dark-purple nail designs to bookmark now. </p><h3 class="article-body__section" id="section-13-dark-purple-nail-designs-to-try-now"><span>13 Dark-Purple Nail Designs to Try Now</span></h3><h2 id="1-mystic-winter-purple">1. Mystic Winter Purple </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="dz7KRXpEKyj9wkgusyEUYB" name="imgi_95_575923729_18080089169177326_3184750542646256700_n" alt="A close-up of a bold purple manicure" src="https://cdn.mos.cms.futurecdn.net/dz7KRXpEKyj9wkgusyEUYB-1920-80.jpg" mos="" align="middle" fullscreen="" width="1080" height="1440" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DQ2SMlKjDo1/?img_index=1">@matejanova</a>)</span></figcaption></figure><p>This high-shine rich purple is a colourful antidote to the neutral manicures that crop up this time of year.</p><h2 id="2-grape-micro-french">2. Grape Micro-French </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2048px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="ra7DyedraahcQkS3BQDRAV" name="imgi_45_830562836_18113971052177326_1674776270492480933_n" alt="A picture of grape French tip nails" src="https://cdn.mos.cms.futurecdn.net/ra7DyedraahcQkS3BQDRAV-1920-80.jpg" mos="" align="middle" fullscreen="" width="2048" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DeCbZ8bjBoj/?img_index=3">@matejanova</a>)</span></figcaption></figure><p>These grape micro-<a href="https://www.whowhatwear.com/french-tip-nails">French tips</a> are a chic and subtle nod to the purple trend.</p><h2 id="3-plum-croc-print">3. Plum Croc Print</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="RnXMK4W3rsbayUn2LE5uvH" name="imgi_40_467812975_18053958334943957_5508026584606373355_n" alt="A deep plum croc print manicure" src="https://cdn.mos.cms.futurecdn.net/RnXMK4W3rsbayUn2LE5uvH-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DCmDvmhoLEI/">@studio.east</a>)</span></figcaption></figure><p>For something much bolder, opt for this deep-plum croc-print mani.</p><h2 id="4-blackcurrant-ombre">4. Blackcurrant Ombré</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:720px;"><p class="vanilla-image-block" style="padding-top:177.78%;"><img id="oRSfwCsTdE4acc8SdGQv78" name="imgi_41_497344530_993345762964505_7400539069601125958_n" alt="A purple ombre glitter manicure" src="https://cdn.mos.cms.futurecdn.net/oRSfwCsTdE4acc8SdGQv78-1920-80.jpg" mos="" align="middle" fullscreen="" width="720" height="1280" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/CwzSBiGM5hv/">@iramshelton</a>)</span></figcaption></figure><p>Ombré gets a glamorous update with a dusting of glitter, creating a deep, moody manicure that catches the light beautifully.</p><h2 id="5-lightning-bolt-purple">5. Lightning-Bolt Purple</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="EqkdVeMJdCHyRntsd9BUam" name="imgi_38_658773750_18456571156103429_1107477878037258902_n" alt="A striking purple and black lighting-esque nail design" src="https://cdn.mos.cms.futurecdn.net/EqkdVeMJdCHyRntsd9BUam-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/CZ4LqzrIatc/?img_index=1">@studio.east</a>)</span></figcaption></figure><p>These mystical purple lightning-bolt nails bring a playful, high-voltage twist to the <a href="https://www.whowhatwear.com/beauty/nails/autumn-nail-trends-2026">autumn manicure</a>.</p><h2 id="6-plum-jam">6. Plum Jam </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:124.72%;"><img id="QrZXmP3wcEkrxMbQq7T88X" name="imgi_69_654262872_17942331519150459_4625707823890559453_n" alt="A picture of a deep plum manicure" src="https://cdn.mos.cms.futurecdn.net/QrZXmP3wcEkrxMbQq7T88X-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1796" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DDKuqGmMvKa/?img_index=3">@matejanova</a>)</span></figcaption></figure><p>This rich, juicy shade feels cosy and chic without veering into the usual brown and burgundy territory.</p><h2 id="7-polka-dots-on-heather">7. Polka Dots on Heather  </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1264px;"><p class="vanilla-image-block" style="padding-top:124.76%;"><img id="zhBKzmd2MBgt7wPNCqk2KW" name="imgi_38_552175142_18103315579612426_3687736486334293093_n" alt="A purple polka dot manicure" src="https://cdn.mos.cms.futurecdn.net/zhBKzmd2MBgt7wPNCqk2KW-1920-80.jpg" mos="" align="middle" fullscreen="" width="1264" height="1577" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DO3IvJijdeO/">@iramshelton</a>)</span></figcaption></figure><p>A soft heather base gets a playful update with delicate <a href="https://www.whowhatwear.com/beauty/nails/polka-dot-nails">polka dots</a>, proving that autumn nails can be pretty and playful without feeling overly sweet.</p><h2 id="8-deep-aubergine">8. Deep Aubergine</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.07%;"><img id="vHxcgyWzWG4cpQMeKTH5nF" name="imgi_53_553558450_18073940117177326_9377825184130313_n" alt="A close-up picture of aubergine nails" src="https://cdn.mos.cms.futurecdn.net/vHxcgyWzWG4cpQMeKTH5nF-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1801" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DO6O1YsDNlN/?img_index=1">@matejanova</a>)</span></figcaption></figure><p>Deep aubergine is a perennial autumn favourite, offering an almost-black take on purple that feels super chic.</p><h2 id="9-negative-space-lilac">9. Negative-Space Lilac </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:122.08%;"><img id="mkhNRfkFCbtM9yKa74EwyX" name="imgi_39_630138234_18401696461182252_8444042426413407676_n" alt="A picture of a purple negative space nail design" src="https://cdn.mos.cms.futurecdn.net/mkhNRfkFCbtM9yKa74EwyX-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1758" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/Cahui7xMClJ/">@iramshelton</a>)</span></figcaption></figure><p>This muted lilac makes a case for a negative-space mani. </p><h2 id="10-chrome-mulberry-dip">10. Chrome Mulberry Dip</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:720px;"><p class="vanilla-image-block" style="padding-top:177.78%;"><img id="HhGpRKV4zCW4shLU2DcLFi" name="imgi_44_497142729_1428693555140038_7986495537117482781_n" alt="A picture of purple chrome nail art" src="https://cdn.mos.cms.futurecdn.net/HhGpRKV4zCW4shLU2DcLFi-1920-80.jpg" mos="" align="middle" fullscreen="" width="720" height="1280" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/Cn98F4nDRSd/">@nailartbyqueenie</a>)</span></figcaption></figure><p>This dipped-effect mani has a cool, liquid-metal finish that feels anything but predictable.</p><h2 id="11-plum-floral-accents">11. Plum Floral Accents </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="ps6sV5ufA228MP9yiWGkf6" name="imgi_50_484536795_18274694881251785_8166801153086427824_n" alt="A close-up picture of plum floral nail art" src="https://cdn.mos.cms.futurecdn.net/ps6sV5ufA228MP9yiWGkf6-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1440" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DHLGsJ7N9zu/?img_index=1">@corrinnabianca</a>)</span></figcaption></figure><p>A mix of deep-purple and blue floral accents on a creamy neutral base keeps this manicure feeling fresh.</p><h2 id="12-magenta-curved-french-tips">12. Magenta Curved French Tips</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="xcWTF7L2Dzcabis8uoye7f" name="imgi_32_669898627_18105189370726524_2966217063065345501_n" alt="A close-up picture of purple curved French tips" src="https://cdn.mos.cms.futurecdn.net/xcWTF7L2Dzcabis8uoye7f-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1440" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DDIQq7bMCrh/?img_index=1">@corrinnabianca</a>)</span></figcaption></figure><p>Classic and timeless. </p><h2 id="13-boysenberry">13. Boysenberry</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="cvds7SMmSh48X9oZum3cCj" name="imgi_67_657685872_18184474477334426_2053935083983212819_n" alt="A glossy, dark purple manicure" src="https://cdn.mos.cms.futurecdn.net/cvds7SMmSh48X9oZum3cCj-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1440" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DCm0Ax1MpQe/?img_index=2">@corrinnabianca</a>)</span></figcaption></figure><p>I'm simply obsessed with this shade. </p><h3 class="article-body__section" id="section-shop-the-best-dark-purple-nail-polishes"><span>Shop the Best Dark-Purple Nail Polishes</span></h3>        <div class="featured_product_block featured_block_standard" data-id="2cc78aa6-c306-11f1-ac3f-253759c68b21">            <a href="https://uk.manucurist.com/products/mystic-green" data-model-name="Mystic" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/HEBK8xQaN6oHTDbDwqmMJb.jpg" alt="Mystic" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Mystic</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Re-create Mateja Novakovic's exact purple mani with this <a href="https://www.whowhatwear.com/beauty/nails/best-manucurist-nail-colours">Manucurist nail polish</a>. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="2cc78b1e-c306-11f1-ab0b-07b8c4a8f723">            <a href="https://www.amazon.co.uk/Nailberry-LOxygene-Oxygenated-Nail-Lacquer/dp/B07RP9VQ6V" data-model-name="Boho Chic" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PHpugSppAxBzKV8ntBWocU.jpg" alt="Boho Chic - 14ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nailberry</div>                                        <div class="featured__title">Boho Chic</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This would work well as a French tip or a full colour alike. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="2cc78b8c-c306-11f1-8b92-27bfd0b6aafc">            <a href="https://www.opi.com/en-GB/products/nail-lacquer-purple-with-a-purpose" data-model-name="Purple With a Purpose Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:236,l:0,cw:2000,ch:2000,q:80/cgvKwYTSnCEp9c2MmFuZiG.jpg" alt="Purple With a Purpose Nail Polish" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OPI</div>                                        <div class="featured__title">Purple With a Purpose Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A striking shade from OPI. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="2cc78bf0-c306-11f1-b3d2-e378ec9ad00d">            <a href="https://uk.manucurist.com/products/liner-brush" data-model-name="Nail Art Liner Brush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/amTG3VXFb5NEn5koZg68HH.jpg" alt="Manucurist Nail Art Liner Brush (14110)" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Nail Art Liner Brush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A handy tool for creating polka dots on a DIY mani.</p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ "Cashmere Makeup" Is About to Dominate Winter 2026—These 9 Products Deliver ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The <a href="https://www.whowhatwear.com/beauty/makeup/autumn-winter-2026-beauty-trends">autumn/winter 2026 runways</a> have spoken: the "cashmere makeup" trend spotted at the shows of all the most coveted luxury fashion houses is about to dominate the season, and several professional makeup artists have already hopped on the trend, showcasing the most beautiful cashmere looks on the chicest celebs. Personally, after a long summer of constant heatwaves forcing me into a lightweight, stripped-back routine, I cannot wait to experiment with a more complete makeup look, and this trend feels like the perfect one to try. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="eLy7PBBXVF3kkP8C7DR8PR" name="Cashmere Makeup Trend" alt="Cashmere makeup on the Ottolinger, Akris, Shiatzy Chen and Situationist AW 2026 runways" src="https://cdn.mos.cms.futurecdn.net/eLy7PBBXVF3kkP8C7DR8PR-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><em>Cashmere makeup on the Ottolinger, Akris, Shiatzy Chen and Situationist AW 2026 runways.</em> </span><span class="credit" itemprop="copyrightHolder">(Image credit: Ottolinger, Akris, Shiatzy Chen, Situationist AW 2026 - Launchmetrics Spotlight )</span></figcaption></figure><p>Favouring beige and <a href="https://www.whowhatwear.com/uk/best-brown-lip-glosses">brown</a> hues, a blurred, soft-focus finish and flushes of colour as opposed to overly pigmented tones, there’s just something about the cashmere makeup trend that feels particularly well-suited for the cold-weather seasons. And, after many attempts, I think I’ve found the perfect nine-step routine to achieve the ultimate cashmere makeup look. Keep scrolling to see and shop the nine makeup products I recommend so that you too can re-create the cashmere makeup look at home. </p><h3 class="article-body__section" id="section-what-is-cashmere-makeup"><span>What Is "Cashmere Makeup"?</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="ggw2hSQpXmn97yG98my2FF" name="Cashmere Makeup Trend" alt="Cashmere makeup on Laura Harrier, Sadie Sink, Barbara Palvin and Mia Goth" src="https://cdn.mos.cms.futurecdn.net/ggw2hSQpXmn97yG98my2FF-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><em>Cashmere makeup on Laura Harrier, Sadie Sink, Barbara Palvin and Mia Goth.</em> </span><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DdxFT-ykt9m/?img_index=2" target="_blank">@lauraharrier</a>, <a href="https://www.instagram.com/p/DQsRyl2kiuF/?img_index=1" target="_blank">@ninapark</a>, <a href="https://www.instagram.com/p/DVmByxXjMSp/?img_index=1" target="_blank">@tobimakeup</a>, <a href="https://www.instagram.com/p/DKYVPTpxx5Z/?img_index=1" target="_blank">@ninapark</a>)</span></figcaption></figure><p>The cashmere makeup trend focuses on creating a soft-focus, velvety base featuring the neutral hues that mimic the cosy but weightless look and feel of a cashmere knit. Sitting somewhere between a matte and <a href="https://www.whowhatwear.com/beauty/makeup/best-dewy-makeup-products">dewy</a> finish, but without any of the glow or shine found in a typical makeup routine, the cashmere makeup aesthetic stays away from harsh lines and shimmery bases and instead focuses on a natural-looking, diffused look that’s perfectly suited to the current autumn and upcoming winter season.</p><h3 class="article-body__section" id="section-the-best-cashmere-makeup-products"><span>The Best Cashmere Makeup Products</span></h3><ul><li><strong>Best Cashmere Foundation: </strong><a href="https://www.dior.com/en_gb/beauty/products/dior-forever-skin-wear-E000001066.html" target="_blank">Dior Forever Skin Wear Foundation, £54</a></li><li><strong>Best Cashmere Concealer: </strong><a href="https://www.harrods.com/en-gb/p/chanel-ultra-le-teint-correcteur-waterproof-concealer-000000000007825644" target="_blank">Chanel Ultra Le Teint Le Correcteur, £42</a></li><li><strong>Best Cashmere Blush: </strong><a href="https://www.lookfantastic.com/p/mac-skinfinish-colourstruck-blush-4.5g-various-shades/17765821/" target="_blank">MAC Skinfinish Colourstruck Blush, £28</a></li><li><strong>Best Cashmere Eyeshadow: </strong><a href="https://www.cultbeauty.co.uk/p/danessa-myricks-beauty-groundwork-palette-defining-neutrals-26g/14914562/" target="_blank">Danessa Myricks Groundwork Palette, £74</a></li><li><strong>Best Cashmere Lipstick: </strong><a href="https://www.boots.com/bobbi-brown-luxe-cashmere-matte-lipstick-10365267" target="_blank">Bobbi Brown Luxe Cashmere Matte Lipstick, £36</a></li></ul><h2 id="1-iconic-london-velvet-smooth-pore-refining-primer">1. Iconic London Velvet Smooth Pore Refining Primer </h2>        <div class="featured_product_block featured_block_standard" data-id="9c58b826-c280-11f1-9c0c-af50792048e1">            <a href="https://www.lookfantastic.com/p/iconic-london-velvet-smooth-pore-refining-primer-30ml/14990203/" data-model-name="Velvet Smooth Pore Refining Primer " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PnNPCEJSDcQw644Bb6J6G7.jpg" alt="Iconic London , Velvet Smooth Pore Refining Primer" /><span class='featured__label standard__label'>Best Cashmere Primer</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Iconic London </div>                                        <div class="featured__title">Velvet Smooth Pore Refining Primer </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A <a href="https://www.whowhatwear.com/beauty/makeup/best-blurring-primers">blurring primer</a> is key to creating the cashmere makeup look, and Iconic London’s Velvet Smooth Pore Refining Primer is one of the best on the market. This whipped formula blurs and smooths the skin without feeling too heavy or flaking off, and it genuinely keeps my makeup on from morning until night without the need for reapplication. Not to mention that a little goes a very long way, so you won’t be running out of it anytime soon. My only note is that if you have extremely dehydrated skin, this product will be more effective with targeted use rather than over the entire face, as it can be rather drying if overdone.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Effective blurring and pore-reducing primer </li><li class='list-item list-item-pros'>Feels weightless on the skin</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Those with dry skin may have to use this sparingly as it can be too matte</li></ul></div></div>            </div>        </div><h2 id="2-dior-forever-skin-wear-foundation">2. Dior Forever Skin Wear Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="9c58b8a8-c280-11f1-a51a-b5d35c851b95">            <a href="https://www.dior.com/en_gb/beauty/products/dior-forever-skin-wear-E000001066.html" data-model-name="Forever Skin Wear Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jd6jE4TtKM6a7amkCZnxuE.jpg" alt="dior, Forever Skin Wear Foundation" /><span class='featured__label standard__label'>Best Cashmere Foundation</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>dior</div>                                        <div class="featured__title">Forever Skin Wear Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Dior’s Forever Skin Wear Foundation is a soft-matte formula that comes infused with hyaluronic acid, niacinamide and peptides, which help to plump the skin, repair the barrier and boost hydration, all whilst evening out skin tone, mattifying shine and blurring imperfections at the same time. I have <a href="https://www.whowhatwear.com/best-eczema-creams">eczema</a> and dry skin, so I didn’t expect to love this formula as much as I did; but as someone who runs naturally warm, I love that this foundation is heat- and humidity-resistant. My only suggestion to my fellow dry-skin sufferers is that it will require more skin prep than other <a href="https://www.whowhatwear.com/beauty/makeup/best-luxury-foundations">foundations</a> you typically opt for. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Skincare-infused formula that features hyaluronic acid, niacinamide and peptides to hydrate the skin over time</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>More expensive than other foundations on the market</li></ul></div></div>            </div>        </div><h2 id="3-chanel-ultra-le-teint-le-correcteur-flawless-finish-concealer">3. Chanel Ultra Le Teint Le Correcteur Flawless Finish Concealer</h2>        <div class="featured_product_block featured_block_standard" data-id="9c58b920-c280-11f1-a06f-c395d6dc303f">            <a href="https://www.harrods.com/en-gb/p/chanel-ultra-le-teint-correcteur-waterproof-concealer-000000000007825644" data-model-name="Ultra Le Teint Le Correcteur Flawless Finish Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/8rnxHhofyNUrA7YiCxSqDR.jpg" alt="chanel, Ultra Le Teint Le Correcteur Flawless Finish Concealer" /><span class='featured__label standard__label'>Best Cashmere Concealer</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Ultra Le Teint Le Correcteur Flawless Finish Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>When it comes to giving my under-eye area a smooth, airbrushed appearance without making the rest of my makeup look overly done, Chanel’s Ultra Le Teint Le Correcteur Flawless Finish Concealer has been a favourite of mine for years. It’s a creamy but thicker formula that blends into the skin easily to conceal dark spots and brighten the under-eye. As a dry-skin sufferer, it does require slightly more skin prep than the more hydrating <a href="https://www.whowhatwear.com/uk/best-concealers">concealers</a> in my collection; however, it’s well worth it for the blurred and brightening effect it gives me.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Long-lasting</li><li class='list-item list-item-pros'>Water-resistant formula</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Product dries down fast so needs to be blended quickly</li></ul></div></div>            </div>        </div><h2 id="4-refy-skin-finish-setting-powder">4. Refy Skin Finish Setting Powder</h2>        <div class="featured_product_block featured_block_standard" data-id="9c58b98e-c280-11f1-96dd-bd07ce1df1b9">            <a href="https://refybeauty.com/products/skin-finish-water-based-powder?variant=41487512404107" data-model-name="Skin Finish Setting Powder" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/f5aSD26WCjzzpuBNWbvpHV.jpg" alt="REFY, Skin Finish Setting Powder" /><span class='featured__label standard__label'>Best Cashmere Setting Powder</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>REFY</div>                                        <div class="featured__title">Skin Finish Setting Powder</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you want a setting powder that will blur pores and smooth skin texture without drying your skin out, look no further than <a href="https://www.whowhatwear.com/best-refy-makeup-products">Refy’s</a> Skin Finish Setting Powder. It has a cooling, almost water-like feel when you apply it, but it's one of the most effective loose powders I’ve ever tried. I also like that the powder is completely translucent, working on even the deepest skin tones. Just make sure to opt for the yellow powder if you have a warm undertone, and pink if you have a cool undertone like me. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Effectively blurs pores and smooths skin texture without drying out skin</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Can look cakey if too much powder is applied</li></ul></div></div>            </div>        </div><h2 id="5-mac-skinfinish-colourstruck-blush">5. MAC Skinfinish Colourstruck Blush</h2>        <div class="featured_product_block featured_block_standard" data-id="9c58ba06-c280-11f1-8201-2359eb988c44">            <a href="https://www.lookfantastic.com/p/mac-skinfinish-colourstruck-blush-4.5g-various-shades/17765821/" data-model-name="Skinfinish Colourstruck Blush in Film Noir Buff" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/WWKwwcRuQmgeui6NAKr2Di.jpg" alt="MAC Cosmetics, Skinfinish Colourstruck Blush in Film Noir Buff" /><span class='featured__label standard__label'>Best Cashmere Blush</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MAC Cosmetics</div>                                        <div class="featured__title">Skinfinish Colourstruck Blush in Film Noir Buff</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A champion of the "anti-<a href="https://www.whowhatwear.com/beauty/makeup/best-nude-blushes">blush</a>" trend that's perfectly suited to the neutral hues found in the cashmere makeup aesthetic, MAC’s Skinfinish Colurstruck blush has become a firm favourite of mine. Available in 29 shades, I’m obsessed with its blurring effect and soft-focus finish. The shade ‘Film Noir Buff’ is a rich, warm chocolate, the perfect “cashmere” brown shade for deeper skin tones, but there are also plenty of other hues for those with a paler complexion. My only recommendation would be to prep your skin properly if you have dry or mature skin. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Has of large number nude shades suited to a wide range of skin tones</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Requires more skin prep for those with dry or mature  skin</li></ul></div></div>            </div>        </div><h2 id="6-marc-jacobs-beauty-legally-bronze-bronzer">6. Marc Jacobs Beauty Legally Bronze Bronzer</h2>        <div class="featured_product_block featured_block_standard" data-id="9c58ba74-c280-11f1-b9fe-ad38e542f893">            <a href="https://www.selfridges.com/GB/en/product/marc-jacobs-beauty-legally-bronze-bronzer-11g_R04645937/" data-model-name="Legally Bronze Bronzer in 45 Medium Plus" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/JL9iPPmJU5ZPk8m92CDFAn.jpg" alt="MARC JACOBS BEAUTY, Legally Bronze Bronzer in 45 Medium Plus" /><span class='featured__label standard__label'>Best Cashmere Bronzer</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MARC JACOBS BEAUTY</div>                                        <div class="featured__title">Legally Bronze Bronzer in 45 Medium Plus</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Designed to give a blurred, second-skin finish, <a href="https://www.whowhatwear.com/beauty/makeup/best-marc-jacobs-beauty-products">Marc Jacobs Beauty's</a> Legally Bronze Bronzer is one of the most natural-looking <a href="https://www.whowhatwear.com/uk/best-bronzers">bronzers</a> I've ever tried. It blends into the cheeks effortlessly, giving a muted warmth and adding a sun-kissed effect rather than an overly muddy streak. It’s very subtle, so if you prefer a more dramatic look, you’ll need to add multiple layers, but for a cashmere makeup look, one swipe and blend is the perfect amount. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Has a natural, second-skin finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Chrome packaging collects fingerprints and stains easily</li></ul></div></div>            </div>        </div><h2 id="7-danessa-myricks-beauty-groundwork-palette">7. Danessa Myricks Beauty Groundwork Palette</h2>        <div class="featured_product_block featured_block_standard" data-id="9c58baec-c280-11f1-a240-3d7583bf90c0">            <a href="https://www.cultbeauty.co.uk/p/danessa-myricks-beauty-groundwork-palette-defining-neutrals-26g/14914562/" data-model-name="Groundwork Palette in Defining Neutrals " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/7hT9gkFnCWQFyz7he3yRc4.jpg" alt="Danessa Myricks Beauty , Groundwork Palette in Defining Neutrals" /><span class='featured__label standard__label'>Best Cashmere Eyeshadow</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Danessa Myricks Beauty </div>                                        <div class="featured__title">Groundwork Palette in Defining Neutrals </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Filled with 10 easy-to-use beige and brown shades, each available in both pomade and powder formulas, Danessa Myricks’ Groundwork <a href="https://www.whowhatwear.com/beauty/makeup/best-eyeshadow-palettes">eyeshadow palette</a> in Defining Neutrals is perfect for creating a cashmere-coded eye look. With the dreamiest velvet finish that doesn’t budge throughout the day, this multi-use formula can also be used on the lips and cheeks to create a cohesive neutral look. Finish off with a dark <a href="https://www.whowhatwear.com/best-brown-mascaras">brown mascara</a> to keep everything tonal, and the result will be a plush eye look that feels so effortless but still very polished and intentional. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Versatile product that can be used on the eyes, lips, cheeks and brows for a cohesive look</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Powder formula can fallout into the pomade side of the palette easily which can get messy</li></ul></div></div>            </div>        </div><h2 id="8-charlotte-tilbury-lip-cheat-contour-duo">8. Charlotte Tilbury Lip Cheat Contour Duo </h2>        <div class="featured_product_block featured_block_standard" data-id="9c58bbd2-c280-11f1-a61c-59b4f6843919">            <a href="https://www.charlottetilbury.com/uk/product/lip-cheat-contour-duo-tan" data-model-name="Lip Cheat Contour Duo in Tan" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/FAkgAvHxtJjv6NudpGcRw9.jpg" alt="Charlotte Tilbury, Lip Cheat Contour Duo in Tan" /><span class='featured__label standard__label'>Best Cashmere Lip Liner</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Charlotte Tilbury</div>                                        <div class="featured__title">Lip Cheat Contour Duo in Tan</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>When it comes to the cashmere aesthetic, a nude, contoured lip plays a key role in creating the look. Charlotte Tilbury's Lip Cheat Contour Duo is a creamy, dual-ended pencil that allows you to sculpt and fill in your lips in one. The creamy yet soft matte pencil glides onto lips easily without tugging and creates the voluminous pout that I’m always after. The shade ‘Deep’ is perfect for my <a href="https://www.whowhatwear.com/beauty/makeup/best-lip-liners-for-dark-skin">dark skin</a> tone; however, there are also three lighter nude shades for those with paler complexions. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Effortless contouring formula that gives the illusion of plumper lips</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Less long-lasting than other formulas</li></ul></div></div>            </div>        </div><h2 id="9-bobbi-brown-luxe-cashmere-matte-lipstick">9. Bobbi Brown Luxe Cashmere Matte Lipstick </h2>        <div class="featured_product_block featured_block_standard" data-id="9c58bb5a-c280-11f1-aaba-ab7e4771eca6">            <a href="https://www.boots.com/bobbi-brown-luxe-cashmere-matte-lipstick-10365267" data-model-name="Luxe Cashmere Matte Lipstick in Espresso" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TbqLAetk3cgbQShXFWmACF.jpg" alt="Bobbi Brown , Luxe Cashmere Matte Lipstick in Espresso" /><span class='featured__label standard__label'>Best Cashmere Lipstick</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Bobbi Brown </div>                                        <div class="featured__title">Luxe Cashmere Matte Lipstick in Espresso</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Described as "an ultra-matte finish with a hydrating, cashmere-soft feel", Bobbi Brown’s Luxe Cashmere Matte Lipstick is the perfect finishing touch to your cashmere lip combo. With eight nude shades to choose from, this product is perfect for that diffused, "<a href="https://www.whowhatwear.com/beauty/makeup/best-bitten-lip-products">just bitten" lip</a> look that defines the cashmere makeup aesthetic. If you have dry lips or a cut, you do need to be careful, as this product can cling to patches if overdone. However, it’s an extremely comfortable formula that feels way less heavy than a traditional lipstick.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Long-wearing and waterproof formula</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Can cling to dry patches and fine lines if over-applied</li></ul></div></div>            </div>        </div><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/cashmere-makeup-trend</link>
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                            <![CDATA[ Here's how to get the look. ]]>
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                                                                        <pubDate>Sun, 11 Oct 2026 06:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 13 Oct 2026 11:51:26 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Brittany Davy ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/6ktL66hJz4xANXLfUp6fCj-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;As WWW UK’s junior writer, Brittany focuses on creating compelling fashion, shopping and beauty content for site, and works closely with the Managing Editor on recurring columns and franchises. She has a passion for all things fashion, beauty and lifestyle related, but is particularly fond of fragrance, with a personal collection to rival any beauty editor&#039;s!&lt;br&gt;&lt;br&gt;Prior to Who What Wear, Brittany worked as the Shopping Assistant at Reach Plc and across a number of publications, including OK!, Notebook, S Mag and The Mirror. In this role, she was responsible for creating on-site beauty and fashion content, compiling shopping grids and filming and editing weekly video content for the brand’s social media account. &lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@lauraharrier]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Cashmere makeup on Laura Harrier]]></media:description>                                                            <media:text><![CDATA[Cashmere makeup on Laura Harrier]]></media:text>
                                <media:title type="plain"><![CDATA[Cashmere makeup on Laura Harrier]]></media:title>
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                            <article>
                                <p>The <a href="https://www.whowhatwear.com/beauty/makeup/autumn-winter-2026-beauty-trends">autumn/winter 2026 runways</a> have spoken: the "cashmere makeup" trend spotted at the shows of all the most coveted luxury fashion houses is about to dominate the season, and several professional makeup artists have already hopped on the trend, showcasing the most beautiful cashmere looks on the chicest celebs. Personally, after a long summer of constant heatwaves forcing me into a lightweight, stripped-back routine, I cannot wait to experiment with a more complete makeup look, and this trend feels like the perfect one to try. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="eLy7PBBXVF3kkP8C7DR8PR" name="Cashmere Makeup Trend" alt="Cashmere makeup on the Ottolinger, Akris, Shiatzy Chen and Situationist AW 2026 runways" src="https://cdn.mos.cms.futurecdn.net/eLy7PBBXVF3kkP8C7DR8PR-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><em>Cashmere makeup on the Ottolinger, Akris, Shiatzy Chen and Situationist AW 2026 runways.</em> </span><span class="credit" itemprop="copyrightHolder">(Image credit: Ottolinger, Akris, Shiatzy Chen, Situationist AW 2026 - Launchmetrics Spotlight )</span></figcaption></figure><p>Favouring beige and <a href="https://www.whowhatwear.com/uk/best-brown-lip-glosses">brown</a> hues, a blurred, soft-focus finish and flushes of colour as opposed to overly pigmented tones, there’s just something about the cashmere makeup trend that feels particularly well-suited for the cold-weather seasons. And, after many attempts, I think I’ve found the perfect nine-step routine to achieve the ultimate cashmere makeup look. Keep scrolling to see and shop the nine makeup products I recommend so that you too can re-create the cashmere makeup look at home. </p><h3 class="article-body__section" id="section-what-is-cashmere-makeup"><span>What Is "Cashmere Makeup"?</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="ggw2hSQpXmn97yG98my2FF" name="Cashmere Makeup Trend" alt="Cashmere makeup on Laura Harrier, Sadie Sink, Barbara Palvin and Mia Goth" src="https://cdn.mos.cms.futurecdn.net/ggw2hSQpXmn97yG98my2FF-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><em>Cashmere makeup on Laura Harrier, Sadie Sink, Barbara Palvin and Mia Goth.</em> </span><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DdxFT-ykt9m/?img_index=2" target="_blank">@lauraharrier</a>, <a href="https://www.instagram.com/p/DQsRyl2kiuF/?img_index=1" target="_blank">@ninapark</a>, <a href="https://www.instagram.com/p/DVmByxXjMSp/?img_index=1" target="_blank">@tobimakeup</a>, <a href="https://www.instagram.com/p/DKYVPTpxx5Z/?img_index=1" target="_blank">@ninapark</a>)</span></figcaption></figure><p>The cashmere makeup trend focuses on creating a soft-focus, velvety base featuring the neutral hues that mimic the cosy but weightless look and feel of a cashmere knit. Sitting somewhere between a matte and <a href="https://www.whowhatwear.com/beauty/makeup/best-dewy-makeup-products">dewy</a> finish, but without any of the glow or shine found in a typical makeup routine, the cashmere makeup aesthetic stays away from harsh lines and shimmery bases and instead focuses on a natural-looking, diffused look that’s perfectly suited to the current autumn and upcoming winter season.</p><h3 class="article-body__section" id="section-the-best-cashmere-makeup-products"><span>The Best Cashmere Makeup Products</span></h3><ul><li><strong>Best Cashmere Foundation: </strong><a href="https://www.dior.com/en_gb/beauty/products/dior-forever-skin-wear-E000001066.html" target="_blank">Dior Forever Skin Wear Foundation, £54</a></li><li><strong>Best Cashmere Concealer: </strong><a href="https://www.harrods.com/en-gb/p/chanel-ultra-le-teint-correcteur-waterproof-concealer-000000000007825644" target="_blank">Chanel Ultra Le Teint Le Correcteur, £42</a></li><li><strong>Best Cashmere Blush: </strong><a href="https://www.lookfantastic.com/p/mac-skinfinish-colourstruck-blush-4.5g-various-shades/17765821/" target="_blank">MAC Skinfinish Colourstruck Blush, £28</a></li><li><strong>Best Cashmere Eyeshadow: </strong><a href="https://www.cultbeauty.co.uk/p/danessa-myricks-beauty-groundwork-palette-defining-neutrals-26g/14914562/" target="_blank">Danessa Myricks Groundwork Palette, £74</a></li><li><strong>Best Cashmere Lipstick: </strong><a href="https://www.boots.com/bobbi-brown-luxe-cashmere-matte-lipstick-10365267" target="_blank">Bobbi Brown Luxe Cashmere Matte Lipstick, £36</a></li></ul><h2 id="1-iconic-london-velvet-smooth-pore-refining-primer">1. Iconic London Velvet Smooth Pore Refining Primer </h2>        <div class="featured_product_block featured_block_standard" data-id="9c58b826-c280-11f1-9c0c-af50792048e1">            <a href="https://www.lookfantastic.com/p/iconic-london-velvet-smooth-pore-refining-primer-30ml/14990203/" data-model-name="Velvet Smooth Pore Refining Primer " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PnNPCEJSDcQw644Bb6J6G7.jpg" alt="Iconic London , Velvet Smooth Pore Refining Primer" /><span class='featured__label standard__label'>Best Cashmere Primer</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Iconic London </div>                                        <div class="featured__title">Velvet Smooth Pore Refining Primer </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A <a href="https://www.whowhatwear.com/beauty/makeup/best-blurring-primers">blurring primer</a> is key to creating the cashmere makeup look, and Iconic London’s Velvet Smooth Pore Refining Primer is one of the best on the market. This whipped formula blurs and smooths the skin without feeling too heavy or flaking off, and it genuinely keeps my makeup on from morning until night without the need for reapplication. Not to mention that a little goes a very long way, so you won’t be running out of it anytime soon. My only note is that if you have extremely dehydrated skin, this product will be more effective with targeted use rather than over the entire face, as it can be rather drying if overdone.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Effective blurring and pore-reducing primer </li><li class='list-item list-item-pros'>Feels weightless on the skin</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Those with dry skin may have to use this sparingly as it can be too matte</li></ul></div></div>            </div>        </div><h2 id="2-dior-forever-skin-wear-foundation">2. Dior Forever Skin Wear Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="9c58b8a8-c280-11f1-a51a-b5d35c851b95">            <a href="https://www.dior.com/en_gb/beauty/products/dior-forever-skin-wear-E000001066.html" data-model-name="Forever Skin Wear Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jd6jE4TtKM6a7amkCZnxuE.jpg" alt="dior, Forever Skin Wear Foundation" /><span class='featured__label standard__label'>Best Cashmere Foundation</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>dior</div>                                        <div class="featured__title">Forever Skin Wear Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Dior’s Forever Skin Wear Foundation is a soft-matte formula that comes infused with hyaluronic acid, niacinamide and peptides, which help to plump the skin, repair the barrier and boost hydration, all whilst evening out skin tone, mattifying shine and blurring imperfections at the same time. I have <a href="https://www.whowhatwear.com/best-eczema-creams">eczema</a> and dry skin, so I didn’t expect to love this formula as much as I did; but as someone who runs naturally warm, I love that this foundation is heat- and humidity-resistant. My only suggestion to my fellow dry-skin sufferers is that it will require more skin prep than other <a href="https://www.whowhatwear.com/beauty/makeup/best-luxury-foundations">foundations</a> you typically opt for. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Skincare-infused formula that features hyaluronic acid, niacinamide and peptides to hydrate the skin over time</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>More expensive than other foundations on the market</li></ul></div></div>            </div>        </div><h2 id="3-chanel-ultra-le-teint-le-correcteur-flawless-finish-concealer">3. Chanel Ultra Le Teint Le Correcteur Flawless Finish Concealer</h2>        <div class="featured_product_block featured_block_standard" data-id="9c58b920-c280-11f1-a06f-c395d6dc303f">            <a href="https://www.harrods.com/en-gb/p/chanel-ultra-le-teint-correcteur-waterproof-concealer-000000000007825644" data-model-name="Ultra Le Teint Le Correcteur Flawless Finish Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/8rnxHhofyNUrA7YiCxSqDR.jpg" alt="chanel, Ultra Le Teint Le Correcteur Flawless Finish Concealer" /><span class='featured__label standard__label'>Best Cashmere Concealer</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Ultra Le Teint Le Correcteur Flawless Finish Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>When it comes to giving my under-eye area a smooth, airbrushed appearance without making the rest of my makeup look overly done, Chanel’s Ultra Le Teint Le Correcteur Flawless Finish Concealer has been a favourite of mine for years. It’s a creamy but thicker formula that blends into the skin easily to conceal dark spots and brighten the under-eye. As a dry-skin sufferer, it does require slightly more skin prep than the more hydrating <a href="https://www.whowhatwear.com/uk/best-concealers">concealers</a> in my collection; however, it’s well worth it for the blurred and brightening effect it gives me.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Long-lasting</li><li class='list-item list-item-pros'>Water-resistant formula</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Product dries down fast so needs to be blended quickly</li></ul></div></div>            </div>        </div><h2 id="4-refy-skin-finish-setting-powder">4. Refy Skin Finish Setting Powder</h2>        <div class="featured_product_block featured_block_standard" data-id="9c58b98e-c280-11f1-96dd-bd07ce1df1b9">            <a href="https://refybeauty.com/products/skin-finish-water-based-powder?variant=41487512404107" data-model-name="Skin Finish Setting Powder" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/f5aSD26WCjzzpuBNWbvpHV.jpg" alt="REFY, Skin Finish Setting Powder" /><span class='featured__label standard__label'>Best Cashmere Setting Powder</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>REFY</div>                                        <div class="featured__title">Skin Finish Setting Powder</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you want a setting powder that will blur pores and smooth skin texture without drying your skin out, look no further than <a href="https://www.whowhatwear.com/best-refy-makeup-products">Refy’s</a> Skin Finish Setting Powder. It has a cooling, almost water-like feel when you apply it, but it's one of the most effective loose powders I’ve ever tried. I also like that the powder is completely translucent, working on even the deepest skin tones. Just make sure to opt for the yellow powder if you have a warm undertone, and pink if you have a cool undertone like me. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Effectively blurs pores and smooths skin texture without drying out skin</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Can look cakey if too much powder is applied</li></ul></div></div>            </div>        </div><h2 id="5-mac-skinfinish-colourstruck-blush">5. MAC Skinfinish Colourstruck Blush</h2>        <div class="featured_product_block featured_block_standard" data-id="9c58ba06-c280-11f1-8201-2359eb988c44">            <a href="https://www.lookfantastic.com/p/mac-skinfinish-colourstruck-blush-4.5g-various-shades/17765821/" data-model-name="Skinfinish Colourstruck Blush in Film Noir Buff" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/WWKwwcRuQmgeui6NAKr2Di.jpg" alt="MAC Cosmetics, Skinfinish Colourstruck Blush in Film Noir Buff" /><span class='featured__label standard__label'>Best Cashmere Blush</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MAC Cosmetics</div>                                        <div class="featured__title">Skinfinish Colourstruck Blush in Film Noir Buff</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A champion of the "anti-<a href="https://www.whowhatwear.com/beauty/makeup/best-nude-blushes">blush</a>" trend that's perfectly suited to the neutral hues found in the cashmere makeup aesthetic, MAC’s Skinfinish Colurstruck blush has become a firm favourite of mine. Available in 29 shades, I’m obsessed with its blurring effect and soft-focus finish. The shade ‘Film Noir Buff’ is a rich, warm chocolate, the perfect “cashmere” brown shade for deeper skin tones, but there are also plenty of other hues for those with a paler complexion. My only recommendation would be to prep your skin properly if you have dry or mature skin. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Has of large number nude shades suited to a wide range of skin tones</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Requires more skin prep for those with dry or mature  skin</li></ul></div></div>            </div>        </div><h2 id="6-marc-jacobs-beauty-legally-bronze-bronzer">6. Marc Jacobs Beauty Legally Bronze Bronzer</h2>        <div class="featured_product_block featured_block_standard" data-id="9c58ba74-c280-11f1-b9fe-ad38e542f893">            <a href="https://www.selfridges.com/GB/en/product/marc-jacobs-beauty-legally-bronze-bronzer-11g_R04645937/" data-model-name="Legally Bronze Bronzer in 45 Medium Plus" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/JL9iPPmJU5ZPk8m92CDFAn.jpg" alt="MARC JACOBS BEAUTY, Legally Bronze Bronzer in 45 Medium Plus" /><span class='featured__label standard__label'>Best Cashmere Bronzer</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MARC JACOBS BEAUTY</div>                                        <div class="featured__title">Legally Bronze Bronzer in 45 Medium Plus</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Designed to give a blurred, second-skin finish, <a href="https://www.whowhatwear.com/beauty/makeup/best-marc-jacobs-beauty-products">Marc Jacobs Beauty's</a> Legally Bronze Bronzer is one of the most natural-looking <a href="https://www.whowhatwear.com/uk/best-bronzers">bronzers</a> I've ever tried. It blends into the cheeks effortlessly, giving a muted warmth and adding a sun-kissed effect rather than an overly muddy streak. It’s very subtle, so if you prefer a more dramatic look, you’ll need to add multiple layers, but for a cashmere makeup look, one swipe and blend is the perfect amount. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Has a natural, second-skin finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Chrome packaging collects fingerprints and stains easily</li></ul></div></div>            </div>        </div><h2 id="7-danessa-myricks-beauty-groundwork-palette">7. Danessa Myricks Beauty Groundwork Palette</h2>        <div class="featured_product_block featured_block_standard" data-id="9c58baec-c280-11f1-a240-3d7583bf90c0">            <a href="https://www.cultbeauty.co.uk/p/danessa-myricks-beauty-groundwork-palette-defining-neutrals-26g/14914562/" data-model-name="Groundwork Palette in Defining Neutrals " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/7hT9gkFnCWQFyz7he3yRc4.jpg" alt="Danessa Myricks Beauty , Groundwork Palette in Defining Neutrals" /><span class='featured__label standard__label'>Best Cashmere Eyeshadow</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Danessa Myricks Beauty </div>                                        <div class="featured__title">Groundwork Palette in Defining Neutrals </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Filled with 10 easy-to-use beige and brown shades, each available in both pomade and powder formulas, Danessa Myricks’ Groundwork <a href="https://www.whowhatwear.com/beauty/makeup/best-eyeshadow-palettes">eyeshadow palette</a> in Defining Neutrals is perfect for creating a cashmere-coded eye look. With the dreamiest velvet finish that doesn’t budge throughout the day, this multi-use formula can also be used on the lips and cheeks to create a cohesive neutral look. Finish off with a dark <a href="https://www.whowhatwear.com/best-brown-mascaras">brown mascara</a> to keep everything tonal, and the result will be a plush eye look that feels so effortless but still very polished and intentional. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Versatile product that can be used on the eyes, lips, cheeks and brows for a cohesive look</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Powder formula can fallout into the pomade side of the palette easily which can get messy</li></ul></div></div>            </div>        </div><h2 id="8-charlotte-tilbury-lip-cheat-contour-duo">8. Charlotte Tilbury Lip Cheat Contour Duo </h2>        <div class="featured_product_block featured_block_standard" data-id="9c58bbd2-c280-11f1-a61c-59b4f6843919">            <a href="https://www.charlottetilbury.com/uk/product/lip-cheat-contour-duo-tan" data-model-name="Lip Cheat Contour Duo in Tan" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/FAkgAvHxtJjv6NudpGcRw9.jpg" alt="Charlotte Tilbury, Lip Cheat Contour Duo in Tan" /><span class='featured__label standard__label'>Best Cashmere Lip Liner</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Charlotte Tilbury</div>                                        <div class="featured__title">Lip Cheat Contour Duo in Tan</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>When it comes to the cashmere aesthetic, a nude, contoured lip plays a key role in creating the look. Charlotte Tilbury's Lip Cheat Contour Duo is a creamy, dual-ended pencil that allows you to sculpt and fill in your lips in one. The creamy yet soft matte pencil glides onto lips easily without tugging and creates the voluminous pout that I’m always after. The shade ‘Deep’ is perfect for my <a href="https://www.whowhatwear.com/beauty/makeup/best-lip-liners-for-dark-skin">dark skin</a> tone; however, there are also three lighter nude shades for those with paler complexions. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Effortless contouring formula that gives the illusion of plumper lips</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Less long-lasting than other formulas</li></ul></div></div>            </div>        </div><h2 id="9-bobbi-brown-luxe-cashmere-matte-lipstick">9. Bobbi Brown Luxe Cashmere Matte Lipstick </h2>        <div class="featured_product_block featured_block_standard" data-id="9c58bb5a-c280-11f1-aaba-ab7e4771eca6">            <a href="https://www.boots.com/bobbi-brown-luxe-cashmere-matte-lipstick-10365267" data-model-name="Luxe Cashmere Matte Lipstick in Espresso" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TbqLAetk3cgbQShXFWmACF.jpg" alt="Bobbi Brown , Luxe Cashmere Matte Lipstick in Espresso" /><span class='featured__label standard__label'>Best Cashmere Lipstick</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Bobbi Brown </div>                                        <div class="featured__title">Luxe Cashmere Matte Lipstick in Espresso</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Described as "an ultra-matte finish with a hydrating, cashmere-soft feel", Bobbi Brown’s Luxe Cashmere Matte Lipstick is the perfect finishing touch to your cashmere lip combo. With eight nude shades to choose from, this product is perfect for that diffused, "<a href="https://www.whowhatwear.com/beauty/makeup/best-bitten-lip-products">just bitten" lip</a> look that defines the cashmere makeup aesthetic. If you have dry lips or a cut, you do need to be careful, as this product can cling to patches if overdone. However, it’s an extremely comfortable formula that feels way less heavy than a traditional lipstick.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Long-wearing and waterproof formula</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Can cling to dry patches and fine lines if over-applied</li></ul></div></div>            </div>        </div><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ Collagen Eye Creams Won't Do Much, But an Eye Surgeon Says These 7 Alternatives Will ]]></title>
                                                                                                <dc:content><![CDATA[ <p>I forgive friends and family when they ask me to recommend "a good collagen <a href="https://www.whowhatwear.com/best-eye-cream">eye cream</a>". We're often told that collagen is the structure that keeps our skin looking plump and firm, and it is. But applying collagen topically in your <a href="https://www.whowhatwear.com/perfect-skincare-routine">skincare routine</a> isn't actually the right way to replace or maintain collagen, especially if you want to address wrinkles, under-eye hollowing or any concern around the eye area.</p><h3 class="article-body__section" id="section-do-collagen-eye-creams-work"><span>Do Collagen Eye Creams Work?</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="NCUfhHGahXoXB7BHWQ5vdj" name="haileybieber" alt="Hailey Bieber wearing her Rhode eye masks" src="https://cdn.mos.cms.futurecdn.net/NCUfhHGahXoXB7BHWQ5vdj-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @haileybieber)</span></figcaption></figure><p>"Collagen in skincare is a bit of a tricky subject, because collagen itself is a huge molecule and carries a large molecular weight; therefore, it won’t penetrate the upper layer of the skin (the stratum corneum) to any meaningful or functional depth, so it won’t affect stimulation of collagen," says <a href="https://drelizabethhawkes.com/about/" target="_blank"><strong>Dr Elizabeth Hawkes</strong></a><strong>, consultant ophthalmic and oculoplastic surgeon</strong>. "It can condition the surface, however, as it works as a humectant to attract and trap moisture, so will make skin feel smoother, but it won’t actually replace dermal collagen just by putting it on the surface," she says.</p><h3 class="article-body__section" id="section-what-to-look-for"><span>What to Look For</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:720px;"><p class="vanilla-image-block" style="padding-top:177.78%;"><img id="BwWAaZ7qoLWHGzKYwroDej" name="@peonylim" alt="@peonylim applying an eye cream with a silver spatula to her skin" src="https://cdn.mos.cms.futurecdn.net/BwWAaZ7qoLWHGzKYwroDej-1920-80.jpg" mos="" align="middle" fullscreen="" width="720" height="1280" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/peonylim/?hl=en" target="_blank">@peonylim</a>)</span></figcaption></figure><p>Instead, you want to look for <a href="https://www.whowhatwear.com/best-skincare-ingredients">skincare ingredients</a> that stimulate collagen. "If you really want to improve firmness, elasticity and smooth fine lines, look for collagen-boosting ingredients like <a href="https://www.whowhatwear.com/beauty/skin/best-peptide-serums">peptides</a>. Other great ingredients include gentle retinoids (vitamin A), <a href="https://www.whowhatwear.com/uk/best-vitamin-c-serums">vitamin C </a>and E," says <strong>Dr Hawkes</strong>. "Vitamin C encourages collagen production but also works to protect against environmental damage and can improve <a href="https://www.whowhatwear.com/beauty/skin/best-products-for-hyperpigmentation">pigmentation</a> caused by sun exposure. These ingredients actively stimulate your skin to produce its own collagen, which is what makes a real difference over time," she says.<br /><br />"Peptides are the gold standard to look for in your eye creams—they are signalling molecules, so essentially they signal to the fibroblasts (the cells that make structural proteins) to synthesise new collagen and elastin," adds <strong>Dr Hawkes</strong>. "There are over 300 types of peptides used in skincare, but ingredients like Matrixyl 3000 remain the gold standard because they’re well researched and consistently deliver results."<br /><br />Scroll on for our edit of the best eye creams and <a href="https://www.whowhatwear.com/beauty/skin/best-eye-serums">eye serums</a> that harness these ingredients to encourage collagen production, including recommendations from <strong>Dr Hawkes</strong>.</p><h3 class="article-body__section" id="section-best-eye-creams-for-collagen-production"><span>Best Eye Creams for Collagen Production</span></h3><ul><li><strong>Best Overall: </strong><a href="https://www.lookfantastic.com/p/medik8-crystal-retinal-ceramide-eye-3-15ml/14271143/" target="_blank">Medik8 Crystal Retinal Ceramide Eye</a>, £42</li><li><strong>Best Peptide Eye Cream:</strong> <a href="https://www.marksandspencer.com/ultra-peptide-eye-cream-15ml/p/hbp60916825" target="_blank">Marks &amp; Spencer Formula Ultra Peptide Eye Cream</a>, £20</li><li><strong>Best Vitamin C Eye Cream: </strong><a href="https://www.spacenk.com/uk/skincare/eyecare/eye-treatment/the-brightening-eye-cream-UK200054294.html" target="_blank">Tatcha The Brightening Eye Cream</a>, £64</li><li><strong>Best Retinal Eye Cream: </strong><a href="https://www.lookfantastic.com/p/beauty-of-joseon-revive-eye-serum-ginseng-retinal-30ml/14866956/" target="_blank">Beauty of Joseon Revive Eye Serum Ginseng + Retinal</a>, £15</li></ul><h2 id="1-medik8-crystal-retinal-ceramide-eye">1. Medik8 Crystal Retinal Ceramide Eye</h2>        <div class="featured_product_block featured_block_standard" data-id="bff5e276-c330-11f1-bf68-a5f9131d38bd">            <a href="https://www.lookfantastic.com/p/medik8-crystal-retinal-ceramide-eye-3-15ml/14271143/" data-model-name="Crystal Retinal Ceramide Eye" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:500,l:0,cw:1500,ch:1500,q:80/rhkGHq9QiCiuW9KKDN8Hhd.webp" alt="Medik8 Crystal Retinal Ceramide Eye 3 15ml" /><span class='featured__label standard__label'>Best Overall</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Medik8</div>                                        <div class="featured__title">Crystal Retinal Ceramide Eye</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients: </strong>Twin-encapsulated retinaldehyde, hyaluronic acid, ceramides, chamomile extract</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Retinal helps to firm and plump fine lines around the eyes</li><li class='list-item list-item-pros'>Comes in different strengths to suit your skin</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>All retinol/retinals take some time to see results</li><li class='list-item list-item-cons'>Might not be the best for very sensitive eyes</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="qELofgooEzjrMkgvGjbom8" name="medik8 crystal retinal eye cream on table" alt="A picture of Eleanor holding the Medik8 Crystal Retinal Ceramide eye cream on a marble background" src="https://cdn.mos.cms.futurecdn.net/qELofgooEzjrMkgvGjbom8-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/eleanorvousden/?hl=en" target="_blank">@eleanorvousden</a> for Who What Wear)</span></figcaption></figure><p>Retinoids (such as tretinoin, <a href="https://www.whowhatwear.com/uk/best-retinol-serums">retinol</a> or retinal) are one of the few proven ways to stimulate collagen production. So looking for eye creams such as this one makes for a sensible investment in your eye care. It contains retinaldehyde (which works 11 times faster than retinol) to stimulate collagen production, and it also contains peptides, which help to plump the eye contour. It's a great one to use alongside <a href="https://www.whowhatwear.com/beauty/skin/medik8-crystal-retinal-review">Medik8's Crystal Retinol serum</a>, and the eye cream version also comes in varying strengths as your skin adjusts, so the results compound over time. I have sensitive skin, but even I've not experienced any irritation with this eye serum.</p><h2 id="2-marks-and-spencer-formula-ultra-peptide-eye-cream">2. Marks and Spencer Formula Ultra Peptide Eye Cream</h2>        <div class="featured_product_block featured_block_standard" data-id="4635a5c0-c335-11f1-bf9d-2de9bd94bdcb">            <a href="https://www.marksandspencer.com/ultra-peptide-eye-cream-15ml/p/hbp60916825" data-model-name="Formula Ultra Peptide Eye Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:272,l:0,cw:1920,ch:1920,q:80/nZrmyxQvo7YB6WWBG2YxZV.jpg" alt="Ultra Peptide Eye Cream 15ml" /><span class='featured__label standard__label'>Best Peptide Eye Cream</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Marks and Spencer </div>                                        <div class="featured__title">Formula Ultra Peptide Eye Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients: </strong>Peptides, caffeine, bakuchiol, niacinamide</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Contains peptides to encourage collagen production</li><li class='list-item list-item-pros'>Affordable</li><li class='list-item list-item-pros'>Also helps address dark circles and puffiness</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Only available at M&amp;S</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="3xejWDZdWzDz2Ta9AGSPDP" name="M&amp;S Peptide eye cream" alt="Shannon holding the M&amp;S Formula Ultra Peptide eye cream" src="https://cdn.mos.cms.futurecdn.net/3xejWDZdWzDz2Ta9AGSPDP-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/shannonlawlor/?hl=en" target="_blank">@shannonlawlor</a> for Who What Wear UK)</span></figcaption></figure><p>When I asked Dr Hawkes to recommend a good peptide eye cream, this eye cream was at the top of the list and comes in at just £20. Clinical trials showed that it reduced fine lines and wrinkles in just four weeks, and it harnesses the plumping effects of peptides, which work in tandem with caffeine, bakuchiol and <a href="https://www.whowhatwear.com/beauty/skin/best-niacinamide-serums">niacinamide</a> to address dark circles and puffiness. It's a great all-rounder to add to your routine and won't make your bank account cry like other expensive eye creams.</p><h2 id="3-tatcha-the-brightening-eye-cream">3. Tatcha The Brightening Eye Cream</h2>        <div class="featured_product_block featured_block_standard" data-id="bff5e3a2-c330-11f1-b414-0fbda3e44805">            <a href="https://www.spacenk.com/uk/skincare/eyecare/eye-treatment/the-brightening-eye-cream-UK200054294.html" data-model-name="The Brightening Eye Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/HcuQTop8yV8gSxEBnhqASP.jpg" alt="The Brightening Eye Cream" /><span class='featured__label standard__label'>Best Vitamin C Eye Cream</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tatcha</div>                                        <div class="featured__title">The Brightening Eye Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients: </strong>Slow-release vitamin C, bioferments, niacinamide, Japanese plum, pro-glutathione antioxidant booster</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Helps to brighten dark circles</li><li class='list-item list-item-pros'>Nourishing cream texture</li><li class='list-item list-item-pros'>Gentle enough for sensitive eyes</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Expensive price tag, but a little goes a long way</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="zVywtJ2WciXhAYsJT7T7EX" name="tatcha the brightening eye cream" alt="Eleanor holding the tatcha the brightening eye cream" src="https://cdn.mos.cms.futurecdn.net/zVywtJ2WciXhAYsJT7T7EX-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><p>This luxurious eye cream from<a href="https://www.whowhatwear.com/beauty/skin/best-tatcha-products"> Tatcha</a> is one of my favourites. It contains slow-release vitamin C, which helps to encourage collagen production, but also has a skin-brightening effect that can be useful for brightening dark circles. The silky texture never fails to ensure my makeup glides on like butter, so I always recommend it as a good daytime eye cream that will make your concealer sit beautifully throughout the day, too.</p><h2 id="4-beauty-of-joseon-revive-eye-serum-ginseng-retinal">4. Beauty of Joseon Revive Eye Serum Ginseng + Retinal</h2>        <div class="featured_product_block featured_block_standard" data-id="4635a552-c335-11f1-b521-8546c9646c30">            <a href="https://www.lookfantastic.com/p/beauty-of-joseon-revive-eye-serum-ginseng-retinal-30ml/14866956/" data-model-name="Revive Eye Serum Ginseng + Retinal" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:343,l:0,cw:1500,ch:1500,q:80/rB5HsajCopGb5AwChCgCCk.webp" alt="Beauty of Joseon Revive Eye Serum Ginseng + Retinal 30ml" /><span class='featured__label standard__label'>Best Retinal Eye Cream</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Beauty of Joseon</div>                                        <div class="featured__title">Revive Eye Serum Ginseng + Retinal</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients: </strong>Retinal, ginseng root extract, niacinamide, glycerin</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Affordable formula</li><li class='list-item list-item-pros'>Works to plump fine lines and wrinkles</li><li class='list-item list-item-pros'>Ginseng helps to revive tired eyes</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Retinal can be irritation at first if you're new to using a retinoid, so start slowly</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="vyKu9HiXQpk2nQwQZkBBGA" name="Beauty Of Joseon" alt="The Beauty Of Joseon retinal eye cream on a marble table" src="https://cdn.mos.cms.futurecdn.net/vyKu9HiXQpk2nQwQZkBBGA-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>This is another of Dr Hawkes' favourites that also happens to come in at under £20. It features 2% retinal liposome to help plump fine lines, whilst ginseng root extract, niacinamide and glycerin work in tandem to hydrate and brighten the eye area. It's a great eye cream to try if you're new to retinal, as it's gentle on sensitive skin and delivers brilliant results with consistent use.</p><h2 id="5-dermalogica-smart-eye-density-redensifying-undereye-serum">5. Dermalogica Smart Eye Density Redensifying Undereye Serum</h2>        <div class="featured_product_block featured_block_standard" data-id="bff5e4a6-c330-11f1-88b3-3d0b11da779f">            <a href="https://www.dermalogica.co.uk/collections/eye-treatments/products/smart-eye-density" data-model-name="Smart Eye Density Redensifying Undereye Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/XQ4jukrvGJanmfpCMmVtBh.jpg" alt="Smart Eye Density" /><span class='featured__label standard__label'>Best for Eye Hollows</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dermalogica</div>                                        <div class="featured__title">Smart Eye Density Redensifying Undereye Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients: </strong>Growth factor complex, dehydrated hyaluronic acid, rye seed extract, fermented polyglutamic acid, sweet potato root extract, CoQ10, niacinamide</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Growth factors help to improve collagen production</li><li class='list-item list-item-pros'>Helps to improve the look of under-eye hollowing</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>It's an investment</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="6kTseYbVPPXKpbDQYEYNjQ" name="IMG_6414" alt="Eleanor holding the Dermalogica Smart Eye Density eye cream" src="https://cdn.mos.cms.futurecdn.net/6kTseYbVPPXKpbDQYEYNjQ-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><p><a href="https://www.whowhatwear.com/beauty/skin/best-eye-creams-for-hollow-eyes">Under-eye hollowing </a>can be caused by the loss of collagen in the skin, but it can be very difficult to treat outside of in-clinic treatments; however, since adding this eye cream into my routine, I've noticed a softening in its appearance. The growth factors work to stimulate collagen fibroblasts, helping to plump the delicate, thin skin around the eye area. It has a silky, serum-like texture that makes great prep for makeup application, too.</p><h2 id="6-estee-lauder-advanced-night-repair-eye-lift-sculpt-eye-cream">6. Estée Lauder Advanced Night Repair Eye Lift + Sculpt Eye Cream</h2>        <div class="featured_product_block featured_block_standard" data-id="aaafc438-c3ce-11f1-bd4a-fded72e763f7">            <a href="https://www.boots.com/estee-lauder-advanced-night-repair-eye-lift-plus-sculpt-eye-cream-15ml-10366500" data-model-name="Advanced Night Repair Eye Lift + Sculpt Eye Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/irgncEsPLAdrkxjnBxQxeX.webp" alt="Estée Lauder Advanced Night Repair Eye Lift + Sculpt Eye Cream 15ml" /><span class='featured__label standard__label'>Best for Firming</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Estée Lauder</div>                                        <div class="featured__title">Advanced Night Repair Eye Lift + Sculpt Eye Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients: </strong>Peptides, hyaluronic acid, caffeine<br /><br />Whilst no eye cream can ever truly lift or firm the skin with a dramatic effect, this one comes highly recommended by Dr Hawkes and is a favourite of mine, too. The silky eye serum sinks into the skin beautifully, and the peptides work to plump the eye contours by boosting collagen, helping your eye area to look more refreshed and luminous.</p></p>                </div>                            </div>        </div><h2 id="7-la-prairie-skin-caviar-luxe-eye-cream">7. La Prairie Skin Caviar Luxe Eye Cream</h2>        <div class="featured_product_block featured_block_standard" data-id="bee331ae-c3d0-11f1-ac26-b3c6d7332ec9">            <a href="https://www.harrods.com/en-gb/p/la-prairie-skin-caviar-luxe-eye-cream-20ml-000000000006474128" data-model-name="Skin Caviar Luxe Eye Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:113.73%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/4dvEvdpuJboujbMWFnaxPb.jpg" alt="La Prairie Skin Caviar Luxe Eye Cream (20ml)" /><span class='featured__label standard__label'>Best Investment Eye Cream</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>La Prairie</div>                                        <div class="featured__title">Skin Caviar Luxe Eye Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients: </strong>Caviar PDRN, peptides<br /><br />No one <em>needs</em> to spend over £300 on an eye cream, but if you want a truly luxurious <em>and</em> efficacious formula, then this recommendation from Dr Hawkes is a worthwhile investment.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-how-we-tested"><span>How We Tested</span></h3><p>Each of the eye creams have been tested first-hand by our beauty editorial team, or come at the recommendation of an eye surgeon. We tested the eye creams that contain proven ingredient that help to stimulate collagen production, such as retinoids, vitamin C and peptides, and listed the ones that really work across different budgets to help you find the best collagen-producing eye cream for you.</p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/skin/collagen-eye-creams</link>
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                            <![CDATA[ They really work. ]]>
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                                                                        <pubDate>Sun, 11 Oct 2026 06:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 13 Oct 2026 16:15:50 +0000</updated>
                                                                                                                                            <category><![CDATA[Skin]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Vousden ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/gAzaoYGTZ8hRaDZiKgz6L6-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;a href=&quot;https://www.eleanorvousden.com/&quot;&gt;&lt;u&gt;Eleanor Vousden &lt;/u&gt;&lt;/a&gt;is the beauty editor for &lt;a href=&quot;https://www.whowhatwear.co.uk/author/eleanor-vousden&quot;&gt;&lt;u&gt;Who What Wear UK&lt;/u&gt;&lt;/a&gt;. She was previously deputy editor at &lt;a href=&quot;https://hji.co.uk/author/eleanor&quot;&gt;&lt;u&gt;Hairdressers Journal&lt;/u&gt;&lt;/a&gt;, health writer at &lt;a href=&quot;https://www.womanandhome.com/author/eleanor-vousden/&quot;&gt;&lt;u&gt;Woman &amp;amp; Home&lt;/u&gt;&lt;/a&gt; and junior beauty editor at beauty website &lt;a href=&quot;https://www.eleanorvousden.com/powder&quot;&gt;&lt;u&gt;Powder. &lt;/u&gt;&lt;/a&gt; She has also contributed to &lt;a href=&quot;https://www.wallpaper.com/author/eleanor-vousden&quot;&gt;&lt;u&gt;Wallpaper &lt;/u&gt;&lt;/a&gt; and &lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Elle &lt;/u&gt;&lt;/a&gt;&lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Collections &lt;/u&gt;&lt;/a&gt; with written and styling work.&lt;br&gt;&lt;br&gt;Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the &lt;a href=&quot;https://www.bsme.com/talent-awards-judge-comments&quot;&gt;&lt;u&gt;BSME Talent Awards &lt;/u&gt;&lt;/a&gt;for her work on Powder and also contributed to the title winning Website of the Year at the &lt;a href=&quot;https://www.inpublishing.co.uk/articles/ppa-digital-awards-2016-the-winners-3808&quot;&gt;&lt;u&gt;PPA Awards&lt;/u&gt;&lt;/a&gt;. &lt;br&gt;&lt;br&gt;Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson. &lt;br&gt;&lt;br&gt;She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle. When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@haileybieber]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Hailey Bieber wearing Rhode eye masks]]></media:description>                                                            <media:text><![CDATA[Hailey Bieber wearing Rhode eye masks]]></media:text>
                                <media:title type="plain"><![CDATA[Hailey Bieber wearing Rhode eye masks]]></media:title>
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                                <p>I forgive friends and family when they ask me to recommend "a good collagen <a href="https://www.whowhatwear.com/best-eye-cream">eye cream</a>". We're often told that collagen is the structure that keeps our skin looking plump and firm, and it is. But applying collagen topically in your <a href="https://www.whowhatwear.com/perfect-skincare-routine">skincare routine</a> isn't actually the right way to replace or maintain collagen, especially if you want to address wrinkles, under-eye hollowing or any concern around the eye area.</p><h3 class="article-body__section" id="section-do-collagen-eye-creams-work"><span>Do Collagen Eye Creams Work?</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="NCUfhHGahXoXB7BHWQ5vdj" name="haileybieber" alt="Hailey Bieber wearing her Rhode eye masks" src="https://cdn.mos.cms.futurecdn.net/NCUfhHGahXoXB7BHWQ5vdj-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @haileybieber)</span></figcaption></figure><p>"Collagen in skincare is a bit of a tricky subject, because collagen itself is a huge molecule and carries a large molecular weight; therefore, it won’t penetrate the upper layer of the skin (the stratum corneum) to any meaningful or functional depth, so it won’t affect stimulation of collagen," says <a href="https://drelizabethhawkes.com/about/" target="_blank"><strong>Dr Elizabeth Hawkes</strong></a><strong>, consultant ophthalmic and oculoplastic surgeon</strong>. "It can condition the surface, however, as it works as a humectant to attract and trap moisture, so will make skin feel smoother, but it won’t actually replace dermal collagen just by putting it on the surface," she says.</p><h3 class="article-body__section" id="section-what-to-look-for"><span>What to Look For</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:720px;"><p class="vanilla-image-block" style="padding-top:177.78%;"><img id="BwWAaZ7qoLWHGzKYwroDej" name="@peonylim" alt="@peonylim applying an eye cream with a silver spatula to her skin" src="https://cdn.mos.cms.futurecdn.net/BwWAaZ7qoLWHGzKYwroDej-1920-80.jpg" mos="" align="middle" fullscreen="" width="720" height="1280" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/peonylim/?hl=en" target="_blank">@peonylim</a>)</span></figcaption></figure><p>Instead, you want to look for <a href="https://www.whowhatwear.com/best-skincare-ingredients">skincare ingredients</a> that stimulate collagen. "If you really want to improve firmness, elasticity and smooth fine lines, look for collagen-boosting ingredients like <a href="https://www.whowhatwear.com/beauty/skin/best-peptide-serums">peptides</a>. Other great ingredients include gentle retinoids (vitamin A), <a href="https://www.whowhatwear.com/uk/best-vitamin-c-serums">vitamin C </a>and E," says <strong>Dr Hawkes</strong>. "Vitamin C encourages collagen production but also works to protect against environmental damage and can improve <a href="https://www.whowhatwear.com/beauty/skin/best-products-for-hyperpigmentation">pigmentation</a> caused by sun exposure. These ingredients actively stimulate your skin to produce its own collagen, which is what makes a real difference over time," she says.<br /><br />"Peptides are the gold standard to look for in your eye creams—they are signalling molecules, so essentially they signal to the fibroblasts (the cells that make structural proteins) to synthesise new collagen and elastin," adds <strong>Dr Hawkes</strong>. "There are over 300 types of peptides used in skincare, but ingredients like Matrixyl 3000 remain the gold standard because they’re well researched and consistently deliver results."<br /><br />Scroll on for our edit of the best eye creams and <a href="https://www.whowhatwear.com/beauty/skin/best-eye-serums">eye serums</a> that harness these ingredients to encourage collagen production, including recommendations from <strong>Dr Hawkes</strong>.</p><h3 class="article-body__section" id="section-best-eye-creams-for-collagen-production"><span>Best Eye Creams for Collagen Production</span></h3><ul><li><strong>Best Overall: </strong><a href="https://www.lookfantastic.com/p/medik8-crystal-retinal-ceramide-eye-3-15ml/14271143/" target="_blank">Medik8 Crystal Retinal Ceramide Eye</a>, £42</li><li><strong>Best Peptide Eye Cream:</strong> <a href="https://www.marksandspencer.com/ultra-peptide-eye-cream-15ml/p/hbp60916825" target="_blank">Marks &amp; Spencer Formula Ultra Peptide Eye Cream</a>, £20</li><li><strong>Best Vitamin C Eye Cream: </strong><a href="https://www.spacenk.com/uk/skincare/eyecare/eye-treatment/the-brightening-eye-cream-UK200054294.html" target="_blank">Tatcha The Brightening Eye Cream</a>, £64</li><li><strong>Best Retinal Eye Cream: </strong><a href="https://www.lookfantastic.com/p/beauty-of-joseon-revive-eye-serum-ginseng-retinal-30ml/14866956/" target="_blank">Beauty of Joseon Revive Eye Serum Ginseng + Retinal</a>, £15</li></ul><h2 id="1-medik8-crystal-retinal-ceramide-eye">1. Medik8 Crystal Retinal Ceramide Eye</h2>        <div class="featured_product_block featured_block_standard" data-id="bff5e276-c330-11f1-bf68-a5f9131d38bd">            <a href="https://www.lookfantastic.com/p/medik8-crystal-retinal-ceramide-eye-3-15ml/14271143/" data-model-name="Crystal Retinal Ceramide Eye" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:500,l:0,cw:1500,ch:1500,q:80/rhkGHq9QiCiuW9KKDN8Hhd.webp" alt="Medik8 Crystal Retinal Ceramide Eye 3 15ml" /><span class='featured__label standard__label'>Best Overall</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Medik8</div>                                        <div class="featured__title">Crystal Retinal Ceramide Eye</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients: </strong>Twin-encapsulated retinaldehyde, hyaluronic acid, ceramides, chamomile extract</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Retinal helps to firm and plump fine lines around the eyes</li><li class='list-item list-item-pros'>Comes in different strengths to suit your skin</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>All retinol/retinals take some time to see results</li><li class='list-item list-item-cons'>Might not be the best for very sensitive eyes</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="qELofgooEzjrMkgvGjbom8" name="medik8 crystal retinal eye cream on table" alt="A picture of Eleanor holding the Medik8 Crystal Retinal Ceramide eye cream on a marble background" src="https://cdn.mos.cms.futurecdn.net/qELofgooEzjrMkgvGjbom8-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/eleanorvousden/?hl=en" target="_blank">@eleanorvousden</a> for Who What Wear)</span></figcaption></figure><p>Retinoids (such as tretinoin, <a href="https://www.whowhatwear.com/uk/best-retinol-serums">retinol</a> or retinal) are one of the few proven ways to stimulate collagen production. So looking for eye creams such as this one makes for a sensible investment in your eye care. It contains retinaldehyde (which works 11 times faster than retinol) to stimulate collagen production, and it also contains peptides, which help to plump the eye contour. It's a great one to use alongside <a href="https://www.whowhatwear.com/beauty/skin/medik8-crystal-retinal-review">Medik8's Crystal Retinol serum</a>, and the eye cream version also comes in varying strengths as your skin adjusts, so the results compound over time. I have sensitive skin, but even I've not experienced any irritation with this eye serum.</p><h2 id="2-marks-and-spencer-formula-ultra-peptide-eye-cream">2. Marks and Spencer Formula Ultra Peptide Eye Cream</h2>        <div class="featured_product_block featured_block_standard" data-id="4635a5c0-c335-11f1-bf9d-2de9bd94bdcb">            <a href="https://www.marksandspencer.com/ultra-peptide-eye-cream-15ml/p/hbp60916825" data-model-name="Formula Ultra Peptide Eye Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:272,l:0,cw:1920,ch:1920,q:80/nZrmyxQvo7YB6WWBG2YxZV.jpg" alt="Ultra Peptide Eye Cream 15ml" /><span class='featured__label standard__label'>Best Peptide Eye Cream</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Marks and Spencer </div>                                        <div class="featured__title">Formula Ultra Peptide Eye Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients: </strong>Peptides, caffeine, bakuchiol, niacinamide</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Contains peptides to encourage collagen production</li><li class='list-item list-item-pros'>Affordable</li><li class='list-item list-item-pros'>Also helps address dark circles and puffiness</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Only available at M&amp;S</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="3xejWDZdWzDz2Ta9AGSPDP" name="M&amp;S Peptide eye cream" alt="Shannon holding the M&amp;S Formula Ultra Peptide eye cream" src="https://cdn.mos.cms.futurecdn.net/3xejWDZdWzDz2Ta9AGSPDP-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/shannonlawlor/?hl=en" target="_blank">@shannonlawlor</a> for Who What Wear UK)</span></figcaption></figure><p>When I asked Dr Hawkes to recommend a good peptide eye cream, this eye cream was at the top of the list and comes in at just £20. Clinical trials showed that it reduced fine lines and wrinkles in just four weeks, and it harnesses the plumping effects of peptides, which work in tandem with caffeine, bakuchiol and <a href="https://www.whowhatwear.com/beauty/skin/best-niacinamide-serums">niacinamide</a> to address dark circles and puffiness. It's a great all-rounder to add to your routine and won't make your bank account cry like other expensive eye creams.</p><h2 id="3-tatcha-the-brightening-eye-cream">3. Tatcha The Brightening Eye Cream</h2>        <div class="featured_product_block featured_block_standard" data-id="bff5e3a2-c330-11f1-b414-0fbda3e44805">            <a href="https://www.spacenk.com/uk/skincare/eyecare/eye-treatment/the-brightening-eye-cream-UK200054294.html" data-model-name="The Brightening Eye Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/HcuQTop8yV8gSxEBnhqASP.jpg" alt="The Brightening Eye Cream" /><span class='featured__label standard__label'>Best Vitamin C Eye Cream</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tatcha</div>                                        <div class="featured__title">The Brightening Eye Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients: </strong>Slow-release vitamin C, bioferments, niacinamide, Japanese plum, pro-glutathione antioxidant booster</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Helps to brighten dark circles</li><li class='list-item list-item-pros'>Nourishing cream texture</li><li class='list-item list-item-pros'>Gentle enough for sensitive eyes</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Expensive price tag, but a little goes a long way</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="zVywtJ2WciXhAYsJT7T7EX" name="tatcha the brightening eye cream" alt="Eleanor holding the tatcha the brightening eye cream" src="https://cdn.mos.cms.futurecdn.net/zVywtJ2WciXhAYsJT7T7EX-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><p>This luxurious eye cream from<a href="https://www.whowhatwear.com/beauty/skin/best-tatcha-products"> Tatcha</a> is one of my favourites. It contains slow-release vitamin C, which helps to encourage collagen production, but also has a skin-brightening effect that can be useful for brightening dark circles. The silky texture never fails to ensure my makeup glides on like butter, so I always recommend it as a good daytime eye cream that will make your concealer sit beautifully throughout the day, too.</p><h2 id="4-beauty-of-joseon-revive-eye-serum-ginseng-retinal">4. Beauty of Joseon Revive Eye Serum Ginseng + Retinal</h2>        <div class="featured_product_block featured_block_standard" data-id="4635a552-c335-11f1-b521-8546c9646c30">            <a href="https://www.lookfantastic.com/p/beauty-of-joseon-revive-eye-serum-ginseng-retinal-30ml/14866956/" data-model-name="Revive Eye Serum Ginseng + Retinal" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:343,l:0,cw:1500,ch:1500,q:80/rB5HsajCopGb5AwChCgCCk.webp" alt="Beauty of Joseon Revive Eye Serum Ginseng + Retinal 30ml" /><span class='featured__label standard__label'>Best Retinal Eye Cream</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Beauty of Joseon</div>                                        <div class="featured__title">Revive Eye Serum Ginseng + Retinal</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients: </strong>Retinal, ginseng root extract, niacinamide, glycerin</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Affordable formula</li><li class='list-item list-item-pros'>Works to plump fine lines and wrinkles</li><li class='list-item list-item-pros'>Ginseng helps to revive tired eyes</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Retinal can be irritation at first if you're new to using a retinoid, so start slowly</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="vyKu9HiXQpk2nQwQZkBBGA" name="Beauty Of Joseon" alt="The Beauty Of Joseon retinal eye cream on a marble table" src="https://cdn.mos.cms.futurecdn.net/vyKu9HiXQpk2nQwQZkBBGA-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>This is another of Dr Hawkes' favourites that also happens to come in at under £20. It features 2% retinal liposome to help plump fine lines, whilst ginseng root extract, niacinamide and glycerin work in tandem to hydrate and brighten the eye area. It's a great eye cream to try if you're new to retinal, as it's gentle on sensitive skin and delivers brilliant results with consistent use.</p><h2 id="5-dermalogica-smart-eye-density-redensifying-undereye-serum">5. Dermalogica Smart Eye Density Redensifying Undereye Serum</h2>        <div class="featured_product_block featured_block_standard" data-id="bff5e4a6-c330-11f1-88b3-3d0b11da779f">            <a href="https://www.dermalogica.co.uk/collections/eye-treatments/products/smart-eye-density" data-model-name="Smart Eye Density Redensifying Undereye Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/XQ4jukrvGJanmfpCMmVtBh.jpg" alt="Smart Eye Density" /><span class='featured__label standard__label'>Best for Eye Hollows</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dermalogica</div>                                        <div class="featured__title">Smart Eye Density Redensifying Undereye Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients: </strong>Growth factor complex, dehydrated hyaluronic acid, rye seed extract, fermented polyglutamic acid, sweet potato root extract, CoQ10, niacinamide</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Growth factors help to improve collagen production</li><li class='list-item list-item-pros'>Helps to improve the look of under-eye hollowing</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>It's an investment</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="6kTseYbVPPXKpbDQYEYNjQ" name="IMG_6414" alt="Eleanor holding the Dermalogica Smart Eye Density eye cream" src="https://cdn.mos.cms.futurecdn.net/6kTseYbVPPXKpbDQYEYNjQ-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><p><a href="https://www.whowhatwear.com/beauty/skin/best-eye-creams-for-hollow-eyes">Under-eye hollowing </a>can be caused by the loss of collagen in the skin, but it can be very difficult to treat outside of in-clinic treatments; however, since adding this eye cream into my routine, I've noticed a softening in its appearance. The growth factors work to stimulate collagen fibroblasts, helping to plump the delicate, thin skin around the eye area. It has a silky, serum-like texture that makes great prep for makeup application, too.</p><h2 id="6-estee-lauder-advanced-night-repair-eye-lift-sculpt-eye-cream">6. Estée Lauder Advanced Night Repair Eye Lift + Sculpt Eye Cream</h2>        <div class="featured_product_block featured_block_standard" data-id="aaafc438-c3ce-11f1-bd4a-fded72e763f7">            <a href="https://www.boots.com/estee-lauder-advanced-night-repair-eye-lift-plus-sculpt-eye-cream-15ml-10366500" data-model-name="Advanced Night Repair Eye Lift + Sculpt Eye Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/irgncEsPLAdrkxjnBxQxeX.webp" alt="Estée Lauder Advanced Night Repair Eye Lift + Sculpt Eye Cream 15ml" /><span class='featured__label standard__label'>Best for Firming</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Estée Lauder</div>                                        <div class="featured__title">Advanced Night Repair Eye Lift + Sculpt Eye Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients: </strong>Peptides, hyaluronic acid, caffeine<br /><br />Whilst no eye cream can ever truly lift or firm the skin with a dramatic effect, this one comes highly recommended by Dr Hawkes and is a favourite of mine, too. The silky eye serum sinks into the skin beautifully, and the peptides work to plump the eye contours by boosting collagen, helping your eye area to look more refreshed and luminous.</p></p>                </div>                            </div>        </div><h2 id="7-la-prairie-skin-caviar-luxe-eye-cream">7. La Prairie Skin Caviar Luxe Eye Cream</h2>        <div class="featured_product_block featured_block_standard" data-id="bee331ae-c3d0-11f1-ac26-b3c6d7332ec9">            <a href="https://www.harrods.com/en-gb/p/la-prairie-skin-caviar-luxe-eye-cream-20ml-000000000006474128" data-model-name="Skin Caviar Luxe Eye Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:113.73%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/4dvEvdpuJboujbMWFnaxPb.jpg" alt="La Prairie Skin Caviar Luxe Eye Cream (20ml)" /><span class='featured__label standard__label'>Best Investment Eye Cream</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>La Prairie</div>                                        <div class="featured__title">Skin Caviar Luxe Eye Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients: </strong>Caviar PDRN, peptides<br /><br />No one <em>needs</em> to spend over £300 on an eye cream, but if you want a truly luxurious <em>and</em> efficacious formula, then this recommendation from Dr Hawkes is a worthwhile investment.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-how-we-tested"><span>How We Tested</span></h3><p>Each of the eye creams have been tested first-hand by our beauty editorial team, or come at the recommendation of an eye surgeon. We tested the eye creams that contain proven ingredient that help to stimulate collagen production, such as retinoids, vitamin C and peptides, and listed the ones that really work across different budgets to help you find the best collagen-producing eye cream for you.</p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ Hold the Neutral Manicure—These Velvet Nails Are About to Be Everywhere ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Anyone who knows me will tell you that I'm very much a <a href="https://www.whowhatwear.com/beauty/nails/october-nail-colours-2026">nail trend</a> minimalist, tending to stick to <a href="https://www.whowhatwear.com/uk/nude-nail-designs">nudes</a>, <a href="https://www.whowhatwear.com/beauty/nails/baby-pink-nails">pinks</a> and, of course, my beloved <a href="https://www.whowhatwear.com/beauty/fragrance/autumn-french-manicure-trends-2026">French manicure</a>. However, there's just something about the chillier weather that always makes me want to get something slightly more interesting on my hands. Nothing <em>too</em> crazy, of course, rather a design that will earn me compliments without feeling too out of my comfort zone.<br /><br />And whether I'm scrolling my TikTok FYP, Instagram feed or Pinterest boards, it seems like the most stylish people cannot get enough of velvet nails at the moment.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="kUzX4zKbsKoQscWagpcmHd" name="Velvet Nail Trend" alt="Close-up shots of charcoal grey, pinky-nude, red and gold velvet nails" src="https://cdn.mos.cms.futurecdn.net/kUzX4zKbsKoQscWagpcmHd-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>They're stylish, versatile and strike the perfect balance between elevated and classic. And if the <a href="https://www.whowhatwear.com/beauty/nails/cat-eye-nail-trend">cat-eye</a> craze that inspired velvet nails and is still going strong 10 years later is anything to go by, it’s clear that it's going to be way more than just a fleeting microtrend. </p><h2 class="article-body__section" id="section-what-are-velvet-nails"><span>What Are Velvet Nails?</span></h2><p>Much like the very popular cat-eye nails, velvet nails are created by applying a gel nail polish with magnetic pigments to the nails, which can then be "shaped" into various designs with a special magnet. The difference lies in the fact that whilst traditional cat-eye nails feature a single, sharply focused bright line of light (resembling a cat's eye), velvet nails feature more evenly dispersed magnetic particles, which create a sparkly, multidimensional sheen. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="Cuu3nL47ZbRHteHfYLDhPd" name="Velvet Nail Trend" alt="Close-up shots of burgundy, dark brown, turquoise and sage green velvet nails" src="https://cdn.mos.cms.futurecdn.net/Cuu3nL47ZbRHteHfYLDhPd-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>This makes for a fuzzy but glowy-looking velvety texture on your nails, almost like your favourite party-season dresses, bags and trousers, hence the name. And I think that we can all agree that whilst these nails will look chic at any time of the year, they'll really come into their own as party season approaches. But the best part? Between gorgeously deep neutral tones and bright, playful pops of colour, there’s a velvet nail style to suit everyone.<br /><br />Keep scrolling to see my edit of the best velvet nail manicures to save for your next salon visit.</p><h2 class="article-body__section" id="section-velvet-nail-inspiration"><span>Velvet Nail Inspiration</span></h2><h3 class="article-body__section" id="section-1-espresso-velvet-nails"><span>1. Espresso Velvet Nails </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="AdVa7QZbW38UwcT9GquRA3" name="Velvet Nail Trend" alt="a close-up shot of dark brown velvet nails" src="https://cdn.mos.cms.futurecdn.net/AdVa7QZbW38UwcT9GquRA3-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DATp0tpPb0G/?img_index=1" target="_blank">@nailartbyqueenie</a>)</span></figcaption></figure><p>This might just be my first manicure of the upcoming season.</p><h3 class="article-body__section" id="section-2-nude-velvet-nails"><span>2. Nude Velvet Nails </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="YRRkEztaLxxFQNbyw2Pei" name="Velvet Nail Trend" alt="a close-up shot of baby pink velvet nails" src="https://cdn.mos.cms.futurecdn.net/YRRkEztaLxxFQNbyw2Pei-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DNTsQODIamG/" target="_blank">@meraki_nails_cardiff</a>)</span></figcaption></figure><p>This nude velvet set is perfect for minimalists who want to try out the trend.</p><h3 class="article-body__section" id="section-3-deep-teal-velvet-nails"><span>3. Deep Teal Velvet Nails </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="RgoqcwtVxSMjpu3AwgDnZ" name="Velvet Nail Trend" alt="a close-up shot of deep teal velvet nails" src="https://cdn.mos.cms.futurecdn.net/RgoqcwtVxSMjpu3AwgDnZ-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/ClGMq8XoTMR/?img_index=1" target="_blank">@buffcs</a>)</span></figcaption></figure><p>What a gorgeous colour!</p><h3 class="article-body__section" id="section-4-gold-velvet-nails"><span>4. Gold Velvet Nails </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="dkjj9xHkeJKkV24VTziHX" name="Velvet Nail Trend" alt="a close-up shot of gold velvet nails" src="https://cdn.mos.cms.futurecdn.net/dkjj9xHkeJKkV24VTziHX-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/CqqzCE-OtYx/" target="_blank">@betina_goldstein</a>)</span></figcaption></figure><p>Did someone say "party season"?</p><h3 class="article-body__section" id="section-5-silver-velvet-nails"><span>5. Silver Velvet Nails </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="5eYyh4D2KJxuhGJ9ekbCU" name="Velvet Nail Trend" alt="a close-up shot of silver velvet nails" src="https://cdn.mos.cms.futurecdn.net/5eYyh4D2KJxuhGJ9ekbCU-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/C1ZIASCsdCs/?img_index=1" target="_blank">@buffcs</a>)</span></figcaption></figure><p>There's something about this silver velvet mani that feels equally as classic as it does fresh.</p><h3 class="article-body__section" id="section-6-royal-purple-velvet-nails"><span>6. Royal Purple Velvet Nails </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="JCDExPTQ49xsryKrrFThR" name="Velvet Nail Trend" alt="a close-up shot of purple velvet nails" src="https://cdn.mos.cms.futurecdn.net/JCDExPTQ49xsryKrrFThR-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/C01E2L_Mc7V/" target="_blank">@buffcs</a>)</span></figcaption></figure><p>Proof that the velvet trend works just as well on shorter nails.</p><h3 class="article-body__section" id="section-7-red-velvet-nails"><span>7. Red Velvet Nails </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="rt37MJbGfzC2Nmk9AhJjH" name="Velvet Nail Trend" alt="a close-up shot of deep red velvet nails" src="https://cdn.mos.cms.futurecdn.net/rt37MJbGfzC2Nmk9AhJjH-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DQKC34-ERy-/?img_index=1" target="_blank">@nailartbyqueenie</a>)</span></figcaption></figure><p>Imagine these with an all-black outfit.</p><h3 class="article-body__section" id="section-8-black-velvet-nails"><span>8. Black Velvet Nails </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="T3cuRZfJGhVTmnsjxd8rV" name="Velvet Nail Trend" alt="a close-up shot of black velvet nails" src="https://cdn.mos.cms.futurecdn.net/T3cuRZfJGhVTmnsjxd8rV-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DL8JoH5sya-/" target="_blank">@iramshelton</a>)</span></figcaption></figure><p>So dreamy. </p><h3 class="article-body__section" id="section-9-sage-green-velvet-nails"><span>9. Sage Green Velvet Nails </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="WvuKyVTu3Z7BQxYJecAFd" name="Velvet Nail Trend" alt="a close-up shot of sage green velvet nails" src="https://cdn.mos.cms.futurecdn.net/WvuKyVTu3Z7BQxYJecAFd-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DbfQDNtjS5d/?img_index=1" target="_blank">@meraki_nails_cardiff</a>)</span></figcaption></figure><p>This sage green hue will feel just as pared-back as any neutral.</p><h3 class="article-body__section" id="section-10-burgundy-velvet-nails"><span>10. Burgundy Velvet Nails </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="wJK8cXAzN5PPEhVjEuWL23" name="Velvet Nail Trend" alt="a close-up shot of burgundy velvet nails" src="https://cdn.mos.cms.futurecdn.net/wJK8cXAzN5PPEhVjEuWL23-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/C0UT5Wts29L/" target="_blank">@nailartbyqueenie</a>)</span></figcaption></figure><p>Burgundy is synonymous with the colder months.</p><h3 class="article-body__section" id="section-11-aubergine-velvet-nails"><span>11. Aubergine Velvet Nails  </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="KSYHp4X6vvz7Kma2kaKWq" name="Velvet Nail Trend" alt="a close-up shot of dark  purple velvet nails" src="https://cdn.mos.cms.futurecdn.net/KSYHp4X6vvz7Kma2kaKWq-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/meraki_nails_cardiff?e=80a3c60a-e243-44ea-8abd-63a0f0810680&amp;g=5">@meraki_nails_cardiff</a>)</span></figcaption></figure><p>No notes from me.</p><h3 class="article-body__section" id="section-12-deep-blue-velvet-nails"><span>12. Deep-Blue Velvet Nails </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="Xi4mU537DUzk9GwtJSYxK" name="Velvet Nail Trend" alt="a close-up shot of deep blue velvet nails" src="https://cdn.mos.cms.futurecdn.net/Xi4mU537DUzk9GwtJSYxK-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/CzjpPRYxzSf/" target="_blank">@buffcs</a>)</span></figcaption></figure><p>This ombré blue effect is so mesmerising to me.</p><h3 class="article-body__section" id="section-13-turquoise-velvet-nails"><span>13. Turquoise Velvet Nails </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="AbcwcWzsYaYFg2FweGTpa" name="Velvet Nail Trend" alt="a close-up shot of turquoise velvet nails" src="https://cdn.mos.cms.futurecdn.net/AbcwcWzsYaYFg2FweGTpa-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/C33ZYBISL8M/" target="_blank">@betina_goldstein</a>)</span></figcaption></figure><p>Turquoise nails are having a moment. </p><h3 class="article-body__section" id="section-14-charcoal-velvet-nails"><span>14. Charcoal Velvet Nails </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="hNhgDVAnqSLu7mrHUWr9Vo" name="Velvet Nail Trend" alt="a close-up shot of charcoal grey velvet nails" src="https://cdn.mos.cms.futurecdn.net/hNhgDVAnqSLu7mrHUWr9Vo-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/ClEJ9TQoigT/" target="_blank">@buffcs</a>)</span></figcaption></figure><p>Elegant and elevated in equal measure. </p><h3 class="article-body__section" id="section-15-pink-and-green-velvet-nails"><span>15. Pink and Green Velvet Nails </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="j462WhxeFBqkP2dgCkeR" name="Velvet Nail Trend" alt="a close-up shot of green and baby pink velvet nails" src="https://cdn.mos.cms.futurecdn.net/j462WhxeFBqkP2dgCkeR-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/ClYzqDUPUrK/" target="_blank">@betina_goldstein</a>)</span></figcaption></figure><p>For those who prefer a slightly bolder manicure, why not opt for this two-tone velvet design?</p><h2 class="article-body__section" id="section-the-best-products-for-velvet-nails"><span>The Best Products for Velvet Nails</span></h2>        <div class="featured_product_block featured_block_standard" data-id="bf31734c-c258-11f1-9d83-6386ed560d14">            <a href="https://www.boots.com/kiss-core-magnetic-nails-flaming-10381407?" data-model-name="Core Magnetic Nails" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Qt2gmntPQLnv78XyYDR6J3.jpg" alt="Kiss, Core Magnetic Nails" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kiss</div>                                        <div class="featured__title">Core Magnetic Nails</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Can't make it to the salon? This press-on set will make getting velvet nails easy and are also a great way to try out the trend before fully committing. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="bf3173ce-c258-11f1-9427-e7a6d1e5fa1e">            <a href="https://www.amazon.co.uk/beetles-Gel-Polish-Golden-Mirage/dp/B0F18Q6PDT/ref=asc_df_B0F18Q6PDT?" data-model-name="Golden Mirage Cat-Eye Gel Nail Polish Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/FCLS6652mbKem7MBwVcMXc.jpg" alt="Beetles , Golden Mirage Cat-Eye Gel Nail Polish Set" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Beetles </div>                                        <div class="featured__title">Golden Mirage Cat-Eye Gel Nail Polish Set</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>These colours feel perfect for autumn.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="bf31743c-c258-11f1-a0a8-57208739530a">            <a href="https://mylee.co.uk/products/mylee-magnet-duo-for-cat-eye-polish?" data-model-name="Magnet Duo for Cat Eye Effect Polish " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/sTnZm25BwVWJdqEsvKUoai.jpg" alt="Mylee, Magnet Duo for Cat Eye Effect Polish" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Mylee</div>                                        <div class="featured__title">Magnet Duo for Cat Eye Effect Polish </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Mylee's nail magnet duo will allow you to get velvet <em>and</em> cat-eye nails at home.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="bf317680-c258-11f1-bc89-f5bb1cd27d9c">            <a href="https://uk.manucurist.com/products/lamp-pro-36w?" data-model-name="Premium Lamp" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/YtXXpdjfLqFigcRwtHpHd9.jpg" alt="Manucurist, Premium Lamp" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Premium Lamp</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Every at-home gel mani needs a UV lamp, and Manucurist has some of the best.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="bf3176ee-c258-11f1-ad84-cd5474f88371">            <a href="https://www.lookfantastic.com/p/opi-infinite-shine-long-wear-gel-like-base-coat-and-top-coat-nail-polish-duo-pack-2-x-15ml/15271968/?" data-model-name="Infinite Shine Long-Wear Gel-Like Base Coat and Top Coat " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/FpXn3qjnFgiyogqGigxAyB.jpg" alt="OPI, Infinite Shine Long-Wear Gel-Like Base Coat and Top Coat" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OPI</div>                                        <div class="featured__title">Infinite Shine Long-Wear Gel-Like Base Coat and Top Coat </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A base and top coat will keep your velvet nails looking glossy and salon-worthy.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="bf317608-c258-11f1-8bbe-531f18f38592">            <a href="https://www.asos.com/le-mini-macaron/le-mini-macaron-moon-beam-cat-eye-set/prd/208776427?" data-model-name="Moon Beam Cat-Eye Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ryCCYFZwUvEWGrFNnnB9RG.jpg" alt="Le Mini Macaron, Moon Beam Cat-Eye Set" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Le Mini Macaron</div>                                        <div class="featured__title">Moon Beam Cat-Eye Set</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This silver polish feels perfect for the upcoming party season.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="bf317590-c258-11f1-99f9-2b51219e1e2c">            <a href="https://www.amazon.co.uk/Modelones-Polish-Holographic-Glitter-Semi-transparent/dp/B0CZRBYG6L/ref=asc_df_B0CZRBYG6L" data-model-name="Cat-Eye Gel Nail Polish Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Fiuze3z8jxYbs5dcQfEQ3o.jpg" alt="Modelones, Cat-Eye Gel Nail Polish Set" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Modelones</div>                                        <div class="featured__title">Cat-Eye Gel Nail Polish Set</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This six-polish set will allow you to change up your look as often as you'd like. </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/nails/velvet-nails-trend</link>
                                                                            <description>
                            <![CDATA[ To the salon I go! ]]>
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                                                                        <pubDate>Sat, 10 Oct 2026 06:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 13 Oct 2026 11:33:11 +0000</updated>
                                                                                                                                            <category><![CDATA[Nails]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Brittany Davy ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/6ktL66hJz4xANXLfUp6fCj-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;As WWW UK’s junior writer, Brittany focuses on creating compelling fashion, shopping and beauty content for site, and works closely with the Managing Editor on recurring columns and franchises. She has a passion for all things fashion, beauty and lifestyle related, but is particularly fond of fragrance, with a personal collection to rival any beauty editor&#039;s!&lt;br&gt;&lt;br&gt;Prior to Who What Wear, Brittany worked as the Shopping Assistant at Reach Plc and across a number of publications, including OK!, Notebook, S Mag and The Mirror. In this role, she was responsible for creating on-site beauty and fashion content, compiling shopping grids and filming and editing weekly video content for the brand’s social media account. &lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@nailartbyqueenie]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[a close-up shot of dark brown velvet nails]]></media:description>                                                            <media:text><![CDATA[a close-up shot of dark brown velvet nails]]></media:text>
                                <media:title type="plain"><![CDATA[a close-up shot of dark brown velvet nails]]></media:title>
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                                <p>Anyone who knows me will tell you that I'm very much a <a href="https://www.whowhatwear.com/beauty/nails/october-nail-colours-2026">nail trend</a> minimalist, tending to stick to <a href="https://www.whowhatwear.com/uk/nude-nail-designs">nudes</a>, <a href="https://www.whowhatwear.com/beauty/nails/baby-pink-nails">pinks</a> and, of course, my beloved <a href="https://www.whowhatwear.com/beauty/fragrance/autumn-french-manicure-trends-2026">French manicure</a>. However, there's just something about the chillier weather that always makes me want to get something slightly more interesting on my hands. Nothing <em>too</em> crazy, of course, rather a design that will earn me compliments without feeling too out of my comfort zone.<br /><br />And whether I'm scrolling my TikTok FYP, Instagram feed or Pinterest boards, it seems like the most stylish people cannot get enough of velvet nails at the moment.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="kUzX4zKbsKoQscWagpcmHd" name="Velvet Nail Trend" alt="Close-up shots of charcoal grey, pinky-nude, red and gold velvet nails" src="https://cdn.mos.cms.futurecdn.net/kUzX4zKbsKoQscWagpcmHd-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>They're stylish, versatile and strike the perfect balance between elevated and classic. And if the <a href="https://www.whowhatwear.com/beauty/nails/cat-eye-nail-trend">cat-eye</a> craze that inspired velvet nails and is still going strong 10 years later is anything to go by, it’s clear that it's going to be way more than just a fleeting microtrend. </p><h2 class="article-body__section" id="section-what-are-velvet-nails"><span>What Are Velvet Nails?</span></h2><p>Much like the very popular cat-eye nails, velvet nails are created by applying a gel nail polish with magnetic pigments to the nails, which can then be "shaped" into various designs with a special magnet. The difference lies in the fact that whilst traditional cat-eye nails feature a single, sharply focused bright line of light (resembling a cat's eye), velvet nails feature more evenly dispersed magnetic particles, which create a sparkly, multidimensional sheen. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="Cuu3nL47ZbRHteHfYLDhPd" name="Velvet Nail Trend" alt="Close-up shots of burgundy, dark brown, turquoise and sage green velvet nails" src="https://cdn.mos.cms.futurecdn.net/Cuu3nL47ZbRHteHfYLDhPd-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>This makes for a fuzzy but glowy-looking velvety texture on your nails, almost like your favourite party-season dresses, bags and trousers, hence the name. And I think that we can all agree that whilst these nails will look chic at any time of the year, they'll really come into their own as party season approaches. But the best part? Between gorgeously deep neutral tones and bright, playful pops of colour, there’s a velvet nail style to suit everyone.<br /><br />Keep scrolling to see my edit of the best velvet nail manicures to save for your next salon visit.</p><h2 class="article-body__section" id="section-velvet-nail-inspiration"><span>Velvet Nail Inspiration</span></h2><h3 class="article-body__section" id="section-1-espresso-velvet-nails"><span>1. Espresso Velvet Nails </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="AdVa7QZbW38UwcT9GquRA3" name="Velvet Nail Trend" alt="a close-up shot of dark brown velvet nails" src="https://cdn.mos.cms.futurecdn.net/AdVa7QZbW38UwcT9GquRA3-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DATp0tpPb0G/?img_index=1" target="_blank">@nailartbyqueenie</a>)</span></figcaption></figure><p>This might just be my first manicure of the upcoming season.</p><h3 class="article-body__section" id="section-2-nude-velvet-nails"><span>2. Nude Velvet Nails </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="YRRkEztaLxxFQNbyw2Pei" name="Velvet Nail Trend" alt="a close-up shot of baby pink velvet nails" src="https://cdn.mos.cms.futurecdn.net/YRRkEztaLxxFQNbyw2Pei-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DNTsQODIamG/" target="_blank">@meraki_nails_cardiff</a>)</span></figcaption></figure><p>This nude velvet set is perfect for minimalists who want to try out the trend.</p><h3 class="article-body__section" id="section-3-deep-teal-velvet-nails"><span>3. Deep Teal Velvet Nails </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="RgoqcwtVxSMjpu3AwgDnZ" name="Velvet Nail Trend" alt="a close-up shot of deep teal velvet nails" src="https://cdn.mos.cms.futurecdn.net/RgoqcwtVxSMjpu3AwgDnZ-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/ClGMq8XoTMR/?img_index=1" target="_blank">@buffcs</a>)</span></figcaption></figure><p>What a gorgeous colour!</p><h3 class="article-body__section" id="section-4-gold-velvet-nails"><span>4. Gold Velvet Nails </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="dkjj9xHkeJKkV24VTziHX" name="Velvet Nail Trend" alt="a close-up shot of gold velvet nails" src="https://cdn.mos.cms.futurecdn.net/dkjj9xHkeJKkV24VTziHX-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/CqqzCE-OtYx/" target="_blank">@betina_goldstein</a>)</span></figcaption></figure><p>Did someone say "party season"?</p><h3 class="article-body__section" id="section-5-silver-velvet-nails"><span>5. Silver Velvet Nails </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="5eYyh4D2KJxuhGJ9ekbCU" name="Velvet Nail Trend" alt="a close-up shot of silver velvet nails" src="https://cdn.mos.cms.futurecdn.net/5eYyh4D2KJxuhGJ9ekbCU-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/C1ZIASCsdCs/?img_index=1" target="_blank">@buffcs</a>)</span></figcaption></figure><p>There's something about this silver velvet mani that feels equally as classic as it does fresh.</p><h3 class="article-body__section" id="section-6-royal-purple-velvet-nails"><span>6. Royal Purple Velvet Nails </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="JCDExPTQ49xsryKrrFThR" name="Velvet Nail Trend" alt="a close-up shot of purple velvet nails" src="https://cdn.mos.cms.futurecdn.net/JCDExPTQ49xsryKrrFThR-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/C01E2L_Mc7V/" target="_blank">@buffcs</a>)</span></figcaption></figure><p>Proof that the velvet trend works just as well on shorter nails.</p><h3 class="article-body__section" id="section-7-red-velvet-nails"><span>7. Red Velvet Nails </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="rt37MJbGfzC2Nmk9AhJjH" name="Velvet Nail Trend" alt="a close-up shot of deep red velvet nails" src="https://cdn.mos.cms.futurecdn.net/rt37MJbGfzC2Nmk9AhJjH-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DQKC34-ERy-/?img_index=1" target="_blank">@nailartbyqueenie</a>)</span></figcaption></figure><p>Imagine these with an all-black outfit.</p><h3 class="article-body__section" id="section-8-black-velvet-nails"><span>8. Black Velvet Nails </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="T3cuRZfJGhVTmnsjxd8rV" name="Velvet Nail Trend" alt="a close-up shot of black velvet nails" src="https://cdn.mos.cms.futurecdn.net/T3cuRZfJGhVTmnsjxd8rV-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DL8JoH5sya-/" target="_blank">@iramshelton</a>)</span></figcaption></figure><p>So dreamy. </p><h3 class="article-body__section" id="section-9-sage-green-velvet-nails"><span>9. Sage Green Velvet Nails </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="WvuKyVTu3Z7BQxYJecAFd" name="Velvet Nail Trend" alt="a close-up shot of sage green velvet nails" src="https://cdn.mos.cms.futurecdn.net/WvuKyVTu3Z7BQxYJecAFd-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DbfQDNtjS5d/?img_index=1" target="_blank">@meraki_nails_cardiff</a>)</span></figcaption></figure><p>This sage green hue will feel just as pared-back as any neutral.</p><h3 class="article-body__section" id="section-10-burgundy-velvet-nails"><span>10. Burgundy Velvet Nails </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="wJK8cXAzN5PPEhVjEuWL23" name="Velvet Nail Trend" alt="a close-up shot of burgundy velvet nails" src="https://cdn.mos.cms.futurecdn.net/wJK8cXAzN5PPEhVjEuWL23-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/C0UT5Wts29L/" target="_blank">@nailartbyqueenie</a>)</span></figcaption></figure><p>Burgundy is synonymous with the colder months.</p><h3 class="article-body__section" id="section-11-aubergine-velvet-nails"><span>11. Aubergine Velvet Nails  </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="KSYHp4X6vvz7Kma2kaKWq" name="Velvet Nail Trend" alt="a close-up shot of dark  purple velvet nails" src="https://cdn.mos.cms.futurecdn.net/KSYHp4X6vvz7Kma2kaKWq-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/meraki_nails_cardiff?e=80a3c60a-e243-44ea-8abd-63a0f0810680&amp;g=5">@meraki_nails_cardiff</a>)</span></figcaption></figure><p>No notes from me.</p><h3 class="article-body__section" id="section-12-deep-blue-velvet-nails"><span>12. Deep-Blue Velvet Nails </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="Xi4mU537DUzk9GwtJSYxK" name="Velvet Nail Trend" alt="a close-up shot of deep blue velvet nails" src="https://cdn.mos.cms.futurecdn.net/Xi4mU537DUzk9GwtJSYxK-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/CzjpPRYxzSf/" target="_blank">@buffcs</a>)</span></figcaption></figure><p>This ombré blue effect is so mesmerising to me.</p><h3 class="article-body__section" id="section-13-turquoise-velvet-nails"><span>13. Turquoise Velvet Nails </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="AbcwcWzsYaYFg2FweGTpa" name="Velvet Nail Trend" alt="a close-up shot of turquoise velvet nails" src="https://cdn.mos.cms.futurecdn.net/AbcwcWzsYaYFg2FweGTpa-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/C33ZYBISL8M/" target="_blank">@betina_goldstein</a>)</span></figcaption></figure><p>Turquoise nails are having a moment. </p><h3 class="article-body__section" id="section-14-charcoal-velvet-nails"><span>14. Charcoal Velvet Nails </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="hNhgDVAnqSLu7mrHUWr9Vo" name="Velvet Nail Trend" alt="a close-up shot of charcoal grey velvet nails" src="https://cdn.mos.cms.futurecdn.net/hNhgDVAnqSLu7mrHUWr9Vo-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/ClEJ9TQoigT/" target="_blank">@buffcs</a>)</span></figcaption></figure><p>Elegant and elevated in equal measure. </p><h3 class="article-body__section" id="section-15-pink-and-green-velvet-nails"><span>15. Pink and Green Velvet Nails </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="j462WhxeFBqkP2dgCkeR" name="Velvet Nail Trend" alt="a close-up shot of green and baby pink velvet nails" src="https://cdn.mos.cms.futurecdn.net/j462WhxeFBqkP2dgCkeR-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/ClYzqDUPUrK/" target="_blank">@betina_goldstein</a>)</span></figcaption></figure><p>For those who prefer a slightly bolder manicure, why not opt for this two-tone velvet design?</p><h2 class="article-body__section" id="section-the-best-products-for-velvet-nails"><span>The Best Products for Velvet Nails</span></h2>        <div class="featured_product_block featured_block_standard" data-id="bf31734c-c258-11f1-9d83-6386ed560d14">            <a href="https://www.boots.com/kiss-core-magnetic-nails-flaming-10381407?" data-model-name="Core Magnetic Nails" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Qt2gmntPQLnv78XyYDR6J3.jpg" alt="Kiss, Core Magnetic Nails" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kiss</div>                                        <div class="featured__title">Core Magnetic Nails</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Can't make it to the salon? This press-on set will make getting velvet nails easy and are also a great way to try out the trend before fully committing. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="bf3173ce-c258-11f1-9427-e7a6d1e5fa1e">            <a href="https://www.amazon.co.uk/beetles-Gel-Polish-Golden-Mirage/dp/B0F18Q6PDT/ref=asc_df_B0F18Q6PDT?" data-model-name="Golden Mirage Cat-Eye Gel Nail Polish Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/FCLS6652mbKem7MBwVcMXc.jpg" alt="Beetles , Golden Mirage Cat-Eye Gel Nail Polish Set" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Beetles </div>                                        <div class="featured__title">Golden Mirage Cat-Eye Gel Nail Polish Set</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>These colours feel perfect for autumn.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="bf31743c-c258-11f1-a0a8-57208739530a">            <a href="https://mylee.co.uk/products/mylee-magnet-duo-for-cat-eye-polish?" data-model-name="Magnet Duo for Cat Eye Effect Polish " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/sTnZm25BwVWJdqEsvKUoai.jpg" alt="Mylee, Magnet Duo for Cat Eye Effect Polish" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Mylee</div>                                        <div class="featured__title">Magnet Duo for Cat Eye Effect Polish </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Mylee's nail magnet duo will allow you to get velvet <em>and</em> cat-eye nails at home.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="bf317680-c258-11f1-bc89-f5bb1cd27d9c">            <a href="https://uk.manucurist.com/products/lamp-pro-36w?" data-model-name="Premium Lamp" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/YtXXpdjfLqFigcRwtHpHd9.jpg" alt="Manucurist, Premium Lamp" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Premium Lamp</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Every at-home gel mani needs a UV lamp, and Manucurist has some of the best.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="bf3176ee-c258-11f1-ad84-cd5474f88371">            <a href="https://www.lookfantastic.com/p/opi-infinite-shine-long-wear-gel-like-base-coat-and-top-coat-nail-polish-duo-pack-2-x-15ml/15271968/?" data-model-name="Infinite Shine Long-Wear Gel-Like Base Coat and Top Coat " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/FpXn3qjnFgiyogqGigxAyB.jpg" alt="OPI, Infinite Shine Long-Wear Gel-Like Base Coat and Top Coat" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OPI</div>                                        <div class="featured__title">Infinite Shine Long-Wear Gel-Like Base Coat and Top Coat </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A base and top coat will keep your velvet nails looking glossy and salon-worthy.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="bf317608-c258-11f1-8bbe-531f18f38592">            <a href="https://www.asos.com/le-mini-macaron/le-mini-macaron-moon-beam-cat-eye-set/prd/208776427?" data-model-name="Moon Beam Cat-Eye Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ryCCYFZwUvEWGrFNnnB9RG.jpg" alt="Le Mini Macaron, Moon Beam Cat-Eye Set" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Le Mini Macaron</div>                                        <div class="featured__title">Moon Beam Cat-Eye Set</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This silver polish feels perfect for the upcoming party season.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="bf317590-c258-11f1-99f9-2b51219e1e2c">            <a href="https://www.amazon.co.uk/Modelones-Polish-Holographic-Glitter-Semi-transparent/dp/B0CZRBYG6L/ref=asc_df_B0CZRBYG6L" data-model-name="Cat-Eye Gel Nail Polish Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Fiuze3z8jxYbs5dcQfEQ3o.jpg" alt="Modelones, Cat-Eye Gel Nail Polish Set" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Modelones</div>                                        <div class="featured__title">Cat-Eye Gel Nail Polish Set</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This six-polish set will allow you to change up your look as often as you'd like. </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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