Amazon Prime Day 2026 has arrived, bringing a plethora of fashion, homeware, and beauty deals over the next few days. But as someone determined to spend money wisely this summer, I’ve made a promise to myself that I’m only shopping for products that are actually worth it. The first thing on my very short list? A pair of the Havaianas flip-flops I kept spotting on it girls during my most recent holiday. And luckily for me, I quickly found that the style I was looking for have been reduced to £12!

Whether I was at the beach, walking around my hotel or busting around the busy city, I spotted this affordable sandal style on so many chic dressers. Initially having a moment amongst fashion people in the ‘90s, these flip-flops are anti-trend, versatile and the perfect throw-on shoe to wear with your dresses, linen trousers and shorts this summer. I can just picture myself wearing these with a tank top and linen shorts for the day, and then swapping them out for a pretty slip dress and statement clutch for the evening; they’re just so easy to style.

But if that wasn’t enough to convince you, know that these cult favourites are made from a blend of Brazilian rubber, making them super-soft, durable, waterproof, and, most importantly, for the current heatwave we’re experiencing here in the UK, heat-resistant.

I have to admit, I already couldn’t resist and treated myself to a silver pair whilst on holiday; however, now that Amazon has a myriad of different colours stocked in their sale, I’ll be stocking up for this summer and many more to come.

Keep scrolling to shop Havaianas flip-flops in Amazon’s 2026 Prime Day sale.

Shop Havaianas Flip-Flops

Shop More Flip-Flops I Love:

When Is the Amazon Prime Day Sale?

Amazon Prime Day 2026 runs from 23 June to 26 June, making it a four-day event rather than the traditional two-day sale

What fashion items are worth shopping during the Amazon Prime Day Sale?

Prime Day fashion deals often include clothing, footwear, handbags, activewear, jewellery and accessories. Popular categories typically include summer dresses, trainers, sandals, denim and wardrobe basics.

Are designer or premium fashion brands included in the Amazon Day Sale?

Prime Day can offer discounts on premium and contemporary brands, though the deals tend to vary each year. It's often worth checking for deals on accessories, watches, luggage and investment wardrobe staples.

How can I find the best fashion deals during Amazon Prime Day?

Shopping early is key, as the most popular sizes and styles can sell out quickly. Creating a wishlist in advance and comparing prices before the event can help ensure you're getting a genuine saving.

We're in the midst of another heatwave, and, whilst the prospect of long evenings and al fresco wine and cheese is appealing, getting dressed for 35-degree weather is often dramatically less glamorous than it sounds. The secret, I've found, lies in building a wardrobe of breathable, hardworking pieces that do all the heavy lifting for you. Think easy linen dresses, airy cotton blouses, comfortable sandals and woven accessories that instantly make an outfit look more expensive. Amazon has quietly become one of my favourite destinations when it comes to the basics, with a surprising number of chic summer staples that could easily pass for designer buys.

From elegant dresses and expensive-looking sandals to fashion-editor-approved basics, these are the pieces helping me survive the heat whilst looking put-together. Keep scrolling to shop the best expensive-looking Amazon finds.

Shop the Most Expensive-Looking Amazon Prime Day Buys:

Amazon Prime Day 2026 has arrived, bringing a myriad of fashion, homeware, and most excitingly to me, beauty deals to shop over the next few days. But as someone who gets overwhelmed by the sheer number of deals and who also wants to spend my money wisely this season, I’ve made it my goal not to be too impulsive and only shop for products that are actually worth it.

My first port of call? Shopping for products recommended by my fellow editors, of course. I mean, they have years of testing, swatching and comparing under their belt, so when they endorse a product, it always gets my attention. And I’ve been hooked on Glaze’s Supergloss ever since Who What Wear UK’s beauty editor, Eleanor Vousden, suggested it to me, so you can imagine my delight when I saw it on sale for Prime Day.

Using pro-level light-reflecting pigments to bring dull locks back to life, Glaze's Supergloss comes in a clear formula that simply adds a healthy-looking sheen to hair, and also in a wide range of different shades that help to tint, tone or restore the hair colour of your liking.

I’ve tried a lot of glass hair products in my time, and my main issues have always been my locks feeling weighed down or greasy after application. However, this product is a lightweight, cream-textured product in an easy-squeeze bottle. I use it after shampooing and then leave it in for 10 minutes before rinsing it off. And the results are unmatched in comparison to a number of pricier glosses I’ve tried, leaving my hair shiny and silky soft, almost as if I’d had a blowout or silk press at the salon.

And don’t just take it from me. Eleanor says, "I have a couple of different shades to tweak by hair colour seasonally. For summer, I like to use the Caramel Lights shade to enhance my balayage and keep brassiness at bay in between salon visits. In the winter, however, I love the Chocolate Gleam and Sleek Espresso shades when I want to add richness and depth to my lengths without the commitment to permanent colour."

So before you get swept up in the endless amounts of beauty buys on sale, keep scrolling to shop the only product I'm shopping this Prime Day, which of course, comes editor-approved.

Shop Glaze's Supergloss

When Is the Amazon Prime Day Sale?

Amazon Prime Day 2026 runs from 23 June to 26 June, making it a four-day event rather than the traditional two-day sale.

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

As soon as the warm weather arrives, there's one piece in my wardrobe that comes to full prominence: summer dresses. Whether I'm heading to the office, exploring a new city or dressing up for an al fresco dinner, dresses always rise to the occasion. The overarching draw of dresses is their ease. Simply throw on, slip into shoes, grab a bag, and you can be on your way in a matter of minutes, with a breezy edge to take on the warmest days. But at the moment, my dress selection is lacking. Luckily, the Amazon Prime Day sale has arrived just in time for the sky-high temperatures, and already I've found a series of expensive-looking dresses worth snapping up now.

If you thought that hunting for elegant dresses amongst the thousands of items on offer at Amazon would be a tedious task, I have some good news. I've spent hours scrolling through every page of deals to find the very best styles, so you don't have to. Yes, it's a big task, but I've managed to uncover so many pretty styles from maxi to mini, colourful to neutral, all with a timeless appeal that will ensure they become staples in your summer capsule wardrobe every single year.

For those who are looking for a romantic edge, look to the embroidered and floral print styles. The pretty motifs make it hard to believe these are affordable buys, and they'll be able to slip into your wardrobe seamlessly, only calling upon sandals and a basket bag for a put-together look. For those who are more minimalist, there's a series of sleek, refined styles that will serve as the backdrop to your summer looks every single year. Plus, these can be revitalised with styling from bold jewellery to crochet bandanas as you please. With summer in the air and next-day delivery available, we can take this moment to instantly update our summer wardrobes. Now, scroll on to shop the most expensive-looking dresses in the Amazon Prime Day sale.

Shop the Most Expensive-Looking Amazon Prime Day Dresses

Ask any beauty editor, dermatologist or seasoned skincare enthusiast for their recommendations, and chances are they'll mention at least one French pharmacy staple. From gentle cleansers and hardworking moisturisers to cult micellar waters and dermatologist-approved sunscreens, these are the products that have earned their reputation through efficacy rather than flashy marketing.

Part of the appeal lies in the French approach to beauty itself: less about chasing the latest trend and more about consistency, prevention and well-formulated products that support skin health. While many skincare brands promise transformative results, French pharmacy favourites tend to focus on doing the basics exceptionally well. Think soothing sensitive skin, strengthening the skin barrier and delivering hydration without unnecessary fuss.

As a long-time devotee of French pharmacy skincare, I'm obsessed with A313 retinol as well as La Roche-Posay Cicaplast Baume, Amazon has become one of my favourite places to stock up on these everyday essentials. Alongside cult classics, you'll also find newer discoveries from some of France's most respected skincare brands, often with significant discounts during Amazon Prime Day.

So, with Amazon Prime Day 2026 beauty sales officially in full swing, there's never been a better time to replenish your beauty cabinet. Below, I've rounded up the French pharmacy skincare deals I'll be adding to my basket this Prime Day—from iconic formulas I've repurchased for years to dermatologist-approved essentials that consistently outperform their price tags. You're welcome.

Shop the Best French Pharmacy Skincare Finds on Amazon

1. La Roche-Posay Anthelios Uvmune 400 Spf50+ Invisible Tinted Fluid Sun Cream

2. Vichy Liftactiv 16% Pure Vitamin C Brightening Serum

3. Caudalie Vinopure Purifying Toner

4. Roc Multi Correxion Firm + Lift Anti-Sagging Firming Rich Cream

5. Nuxe Huile Prodigieuse Shimmering Dry Oil

6. L’Oréal Paris Laser Renew Triple Action Anti-Ageing Night Cream

7. Gallinée Face Vinegar

8. LOoréal Paris Magic Cc Cream

9. Vichy Minéral 89 Hyaluronic Acid Daily Hydrating Booster Serum

10. Clarins Double Serum

With the Amazon Prime Day sales in full swing, I've been rounding up the best Amazon Prime beauty deals. I'll admit, now is a great time to pick up a new skincare device or hair tool with a generous discount during the sales. However, Amazon offers an almost overwhelming amount of choice when it comes to beauty tools. However, they're not all created equal.

You see, you could endlessly scroll for hours on Amazon at the sheer amount of options available, and it can easily get pretty overhwhelming knowing what's actually going to be worthwhile in your beauty routine. As a beauty editor with over a decade of experience testing the best LED masks, microcurrent devices and hair multi-stylers, I spend my weeks putting beauty tech through its paces. More often than not, these beauty tools are a considerable investment. So when you're parting with your hard-earned money, you want to know that it's actually going to work. Which is why, for Amazon Prime Day 2026, I've compiled a curated list of the best beauty tools that deliver on their promises, and all come with a generous discount during the sales.

Whether you're in the market for a new hair curling wand, an IPL hair removal device, or just want to know what a beauty editor would shop in the sales, scroll on for the beauty tools deals I'd put in your basket.

Amazon Prime Day Beauty Tools Deals

• Best Skin Tool Deal: Shark FacialPro Glow (Was £300, now £260)
• Best Hair Tool Deal: Revlon Salon One-Step Hair Dryer & Volumiser (Was £50, now £25)
• Best Body Tool Deal: Oura Ring 4 (Was £499, now £267)
• Best Nail Tool Deal: Manucurist Green Flash LED Gel Nail Kit (Was £75, now £60)

Skin Tools

Hair Tools

Body and Nail Tools

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

The warm days have returned, signalling the arrival of the summer season. Already, our wardrobes have been keeping up with higher temperatures and cooler evenings, and for me, I've already found a few gaps in my summer capsule wardrobe. Lucky for us, the Amazon Prime Day sale has arrived with a series of discounts on expensive-looking buys at a fraction of the price, and I've spent hours searching through all the deals to bring you the very best Amazon Prime Day deals.

It might surprise you to know that our editors frequently rely on Amazon to update their wardrobes, homes and beauty cabinets. With thousands of pieces available, the thought of scrolling through all of them to uncover the worthwhile gems can feel like a big task, but that's where we come in. This Amazon Prime Day, our expert team are making it easier for you to make the most of the savings, with dedicated edits on the best beauty deals to snap up, the expensive-looking fashion buys that shouldn't be overlooked, and sharing our editors' wish lists, which span from the coffee machines we're eyeing up to the new jeans we're about to wear all year round.

Uncovering the best Amazon Prime Day deals takes time and practice, but that's exactly what I have. Below, you'll find a ready-made summer capsule wardrobe filled with breezy dresses to throw on with sandals, light trousers for the warmest days and a series of sleek accessories that will pull your looks together. Amongst them, you'll notice a series of recognisable names, from iconic Levi's jeans to chic JW Pei bags, plus plenty more. Whilst some get swept up in the excitement of a discount, these are all worthwhile capsule buys that will earn their keep in your wardrobe over the years, with a timeless edge that outlasts shifting trends. Plus, there are a few full-price pieces that are so chic I simply had to share them. Now, let's get straight into it.

Shop My Amazon Prime Day Summer Capsule Wardrobe

With the return of the bright skies and warm weather, the last thing most of you want to do is spend hours scrolling through the Amazon Prime Day sale buys. I get it: the weather can be unpredictable, and we need to make the most of it when we can. Thankfully, that’s where we come in. Whilst you enjoy all that summer has to offer, my team and I are bringing the most worthwhile Amazon Prime Day buys directly to you.

Across fashion, homeware and beauty, there are plenty of great deals to be uncovered in the Amazon Prime Day sale, especially when you know where to look. When it comes to shopping the sales, our team are experts. From various Amazon Prime days to seasonal sales and the mighty Black Friday moments, we’ve spent decades between us honing our skills to track down the truly worthwhile pieces and know exactly how to avoid an impulse buy.

Especially when there’s a discount involved, we want to be intentional with our purchases, ensuring that any new addition would be worth it at full price, with today’s savings being a bonus. So today, I’ve called upon my chicest colleagues to share their Amazon Prime Day wish lists, filled with smart sales buys that we’re also adding to our baskets right now.

When we compared our wish lists, it turns out they cover a host of needs. Some are taking this moment to bolster their capsule wardrobes and snap up savings on beloved brands like Levi's, Tommy Hilfiger and JW Pei. Others are rejuvenating their homes with smart tech and pretty accents, now with serious savings attached. We've also called upon our expert beauty team to share the most worthwhile beauty buys this season, from restocking your bathroom cabinet to hair and skincare tech to take your routine to a whole new level.

So, keep scrolling for our elite roundup of the best Amazon sale deals across fashion, beauty, home and beyond that our editors are taking advantage of this year. Thank us later.

Shop the Best Amazon Prime Day Deals

• Levi's High Rise Baggy Shorts (was £48, now £40)
• Shark CryoGlow LED Face Mask (was £300, now £270)
• JW Pei Hana Medium Tote Bag (was £130, now £104)
• Dyson AirWrap i.d Multistyler (was £480, now £429)
• Shark ChillPill 3-in-1 Personal Fan (was £150, now £120)
• Havaianas Flip Flops (was £30, now £25)
• Tommy Hilfiger Linen Other Pants ( was £110, now £105)
• Medik8 Crystal Retinal 3 (was £50, now £40)
• GHD Rise Volumising Hot Brush (was £179, now £123)

Explore Our Editors' Amazon Prime Day Wish Lists

Marina Avraam, Senior Shopping Editor

"A lot of people are surprised by how many chic fashion buys can be found in the Amazon Prime Day sale, but as an experienced shopping editor, I know exactly where to look. Today, I'm stocking up on a few capsule wardrobe staples for the summer season, and I've already found so many expensive-looking styles."

Florrie Alexander, Shopping Editor

"My summer calendar is filling up with weekends away and trips abroad, so I'm taking this moment to stock up on holiday essentials. First up, I want a spacious bag with a summery feel, and JW Pei's canvas style ticks all the boxes. I'm also looking for a pair of sleek linen trousers to wear with my favourite Havaianas."

Eleanor Vousden, Beauty Editor

"Every time Prime Day rolls around, I make sure to look into the beauty deals on my favourite products. Already, I've found a discount on Glaze's Supergloss, my staple face mist and the deal I'm most excited about: the Shark LED face mask!"

Poppy Nash, Managing Editor

"With a few trips coming up, I'm looking to update my summer wardrobe with pieces that are versatile, chic and can be worn in the city as well as packed for trips abroad. First, I need to secure a suitcase, then I'm planning on filling it up with sleek fashion additions and beauty essentials for my upcoming travels."

Rebecca Rhys-Evans, Acting Deputy Editor

"I'm always impressed with the scope of offerings on Amazon Prime Day, including the array of well-known names. At the top of my wish list is a pair of iconic Levi's jeans, and there are so many to choose from. Alongside, I'm adding a Kindle to my basket for my next long-haul flight, plus I've found some sleek handbags have arrived from beloved brand JW Pei."

Grace Lindsay, Deputy Beauty Editor

"There are so many great beauty deals this Amazon Prime Day, from skincare to makeup to tech, and my basket is already filling up. First, I'm restocking a few essentials, but I've also found some great devices that have serious savings."

Natalie Munro, News Writer

"Over the past few weeks, I've been slowly filling up my basket with things I hope go on sale. Now, I'm so pleased that my most-wanted pieces are available for less. The coffee machine I've been waiting for is finally on sale, and I can't wait to upgrade my mornings with an iced latte. Plus, I've found my colleague's favourite leggings in the sale, so I'll be adding these to my workout rotation."

Imani-Nia Francis-Tsolaki, Junior Fashion Editor

"Today, I'm looking for a few new additions to my wardrobe that will make my go-to outfits feel new again. There are so many sleek accessories and jewellery buys to be found that will also make for great gifts."

Georgia Seago, Copy Editor

"As I'm about to move house, I've spent hours scrolling through the Prime Day deals to find some great homeware buys. There are so many great deals to explore, from homeware to tech, and I'm making the most of the savings right now."

Humaa Hussain, Junior Branded Content Editor

"This year, I’ve been focusing on my health and keeping active, so for Prime Day I’m planning to snap up some fitness deals. I have my eye on a treadmill to ensure I get my steps in, and a pair of wireless earbuds so I can follow my online workouts even when my housemate is hoovering."

What Is Amazon Prime Day?

Amazon Prime Day is a sale event exclusively for Amazon Prime members and includes some of the best deals you'll see on Amazon across the year, with offers on top brands and products. Products range from the best of beauty to new-in fashion, with plenty of other savings on tech and homeware too. There are beauty tools we've been wanting to try, health and wellness items for a summer reboot, home appliances for chic spaces, and more great bits and pieces in between.

When Is Amazon Prime Day 2026?

The Amazon Prime Day sale is running from 23-26 June 2026.

How to Access the Amazon Prime Day Sale

Amazon Prime Day sales are available to all Amazon Prime members. You can sign up for an Amazon Prime membership here. It's free for 30 days so you can access all the benefits of the Amazon Prime Day discounts without shelling out a penny (just remember to cancel before the 30 days is up if you don't want to pay the monthly fee going forward).

When Does Amazon Prime Day 2026 End?

Amazon Prime Day ends at midnight on 26 June 2026.

Amazon Prime Day 2026 has arrived, and as Who What Wear UK's beauty editor, I've been scrolling through the sale to find the very best beauty deals. You see, Prime Day can feel a bit overwhelming, especially with the sheer amount of products and deals to choose from, so I only like to recommend the beauty products that are genuinely worth it. Whenever the Amazon Prime Day sale rolls around, friends and family often message me with beauty deals to ask whether it's worth it. And most of the time, I'm telling them to take things out of their baskets. I know how easy it is to be swept up by a shiny sale price, only to be left disappointed when you're left with a dud and have wasted your money.

So, for Amazon Prime Day 2026, I'm keeping my beauty deals list succinct. Don't get me wrong, there are tonnes of beauty deals to explore, but I'm only pulling out the ones that have actually impressed me and are worthy of your attention. I've tried each and every product first-hand, and I was thrilled to see that some of my all-time favourite beauty tools, LED masks and hair tools are on sale this time. What I love about Amazon Prime Day beauty deals is that it's the perfect time to either invest in that hair tool you've had your eyes on, or stock up on your everyday favourites (honestly, I always use Amazon Prime Day sales to stock up on my unsexy beauty products—think hypochlorous acid spray and Footner exfoliating socks).

Before you get swept up in the endless amounts of beauty deals on sale, scroll ahead to see my round-up of the beauty products which I think are genuinely worth your money (and if it's not on the list, it didn't make the cut, sorry!).

Amazon Prime Day Beauty Deals 2026

• Best LED Mask Deal: Shark Cryoglow LED Mask
• Best Hair Deal: Glaze Supergloss Hair Gloss
• Best Skincare Deal: Medicube Zero Pore Pads Mild 2.0
• Best Makeup Deal: Lancôme Lash Idôle Volumising Mascara
• Best Nails Deal: OPI Repair Mode
• Best Body Deal: Philips Lumea 7000 Series, IPL Hair Removal Device
• Best Hair Tool Deal: Dyson Dyson Airwrap I.d.™ Multi-Styler and Dryer

1. Glaze Supergloss

2. Beauty of Joseon Relief Sun Aqua-Fresh Spf 50+ PA++++ Rice + B5

3. Lancôme Lash Idôle Volumising Mascara

4. Shark Cryoglow LED Face Mask With Under-Eye Cooling

5. Medicube Zero Pore Pads Mild 2.0

6. Color Wow Dream Coat Supernatural Spray

7. Shark ChillPill Fan

8. OPI Repair Mode

9. Dyson Dyson Airwrap I.d.™ Multi-Styler and Dryer

10. L'Oreal Paris Glass Skin Hydrogel Glow Masks

11. Philips Lumea 7000 Series, IPL Hair Removal Device

12. Essie Gel Couture Nail Top Coat

When Is the Amazon Prime Day Sale?

Amazon Prime Day 2026 runs from 23 June to 26 June, making it a four-day event rather than the traditional two-day sale.

What beauty products are usually discounted during Amazon Prime Day?

Amazon Prime Day typically includes discounts across skincare, makeup, haircare, beauty tools and wellness products. Previous sales have featured savings on everything from LED masks and hair dryers to bestselling serums, cleansers and SPF formulas.

Is the Amazon Prime a good time to buy beauty tools?

Yes—Prime Day is often one of the best times to save on beauty products that rarely go on sale. It's particularly useful for stocking up on everyday essentials, replacing beauty tools or investing in higher-priced skincare and haircare products at a reduced cost.

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

It's officially June in Australia, which means all manner of big brands are eagerly spruiking their end of financial year sales. While I don't know about you, I've already scrolled through the depths of Amazon's deals page in search of the best fashion, beauty and travel buys to pick up during the e-retailer's Mid-Year Sale in Australia this week.

Running from Monday, June 1, through to Sunday, June 7, Amazon's Mid-Year Sale is a fab time to pick up some much-needed winter wardrobe essentials, cute accessories, impending Euro Summer travel bits and of course, my latest obsession, K-Beauty skincare.

Below, I'm sharing some items (from each of the aforementioned categories of fashion, beauty and travel) that are currently in my Amazon cart, some that I've previously purchased, and some of my favourite impulse buys. Scroll on to fill your cart alongside me this week.

AMAZON QUICKLINKS

• Fashion: shop clothing, shoes, accessories and jewellery
• Beauty: shop skincare, haircare, fragrances and makeup
• Travel: shop suitcases, carry-on bags and more

5 UNMISSABLE DEALS

Here are the top five products I'm purchasing immediately. From a new Dyson hair dryer to an LED light therapy tool and a new Prada fragrance to try, these are the deals I simply cannot pass up.

BEAUTY

From viral K-Beauty skincare from brands like Cosrx and Laneige to premium hair tools from GHD and Dreame, these deals make it easy to upgrade your routine for less.

• Corsx deals
• K-Beauty deals

FASHION

Refresh your wardrobe for less with discounts on everything from everyday basics and denim to slippers, statement accessories and footwear.

• Calvin Klein deals
• Skechers deals
• Crocs deals
• Amazon Fashion essentials deals

TRAVEL

Whether you're planning a Euro summer or a weekend away, save on practical travel essentials including luggage, packing cubes, toiletry bags and flight skincare favourites.

I just found out that Kendall Jenner's glowing skin is at least partially due to Korean skincare, and specifically a face mist. It's not just any Korean face mist either. It's currently the number one face mist on Amazon, having racked up thousands of glowing reviews. (Pun intended.)

She recently posted a picture of it on her Instagram Stories, captioning the post with "After-makeup refresh!" After looking into it, I can confirm the clinically proven formula is full of buzzy, skin-transforming ingredients—most notably hydrolysed collagen, hyaluronic acid and PDRN (yep, the salmon sperm–derived ingredient that basically broke the internet).

Shop More Korean Skincare Products:

They say the eyes are the windows to the soul, but they’re often the first place to reveal how well we’ve slept, too. After a restless night, it’s usually our eyes that give the game away. From puffiness and dehydration lines to dark circles, there’s often no hiding the signs of too little shut-eye. And even with the best eye creams to hand, the delicate skin around our eyes can still become irritated, leaving behind noticeable redness. Which is why I like to keep a brightening eyeliner pencil in my makeup bag on those mornings when I want to look wide-awake and fake a good night's sleep.

Brightening waterline eyeliner pencils are a quick and easy way to fake a well-rested look. Unlike traditional liquid eyeliner or eyeliner pencils that have dark pigments, these neutral-toned liners are designed to glide along the waterline (the strip of skin between your lashes and your eyeball), where they help neutralise redness and disguise the telltale signs of a bad night’s sleep. They can also make your eyes appear bigger and brighter (as someone with hooded eyes, it's my go-to for making my eyes look bigger), or give any eye look a little extra impact.

Here, I’ve rounded up the best options to keep in your makeup bag for the mornings when coffee alone just won’t cut it. These are the best waterline eyeliners for bright and perkly eyes in an instant.

Best Brightening Eyeliners

• Best Overall: Victoria Beckham Beauty Instant Brightening Waterline Pencil, £31
• Best for Sensitive Eyes: Clinique High Impact Eyeliner in Beaming Beige, £25
• Best Dual-Ended Eyeliner: Charlotte Tilbury Exagger-Eyes Liner Duo in Black, £26
• Best Affordable Eyeliner: E.l.f Smoky Kohl Eyeliner in Beige Flag, £4
• Best Waterproof Eyeliner: Rimmel Scandal'eyes Waterproof Eyeliner in Nude, £5

1. Victoria Beckham Beauty Instant Brightening Waterline Pencil

You might be familiar with the iconic Satin Kajal Eyeliners, but this creamy, ivory-toned formula from Victoria Beckham Beauty glides effortlessly along the lower lash line. Infused with soothing aloe vera and ginseng, it also helps nourish the lashes. Victoria herself often pairs it with her signature smokey eye, so I'm following her lead.

2. Trish McEvoy Eye Brightener Pencil in Shell

3. Clinique High Impact Eyeliner in Beaming Beige

4. Sculpted By Aimee Brighten & Define Kohl Eyeliner Pencil Duo in Rust/Nude

5. Charlotte Tilbury Exagger-Eyes Liner Duo in Black

6. E.l.f Smoky Kohl Eyeliner in Beige Flag

7. Fenty Beauty Fine Linez Eyeliner Pencil in Naked Beach

Prefer a retractable eyeliner that you don't have to sharpen? Then this is a great option, and it even includes a smudging sponge on the other end in case you want to create a diffused line on the upper lash line. But it does a great job as a waterline eyeliner too. It leans slightly warmer and peachier in comparison to the other liners in this article, so it's better suited to warmer complexions. However, it's very long-wearing and doesn't transfer.

8. Rimmel Scandal'eyes Waterproof Eyeliner in Nude

9. Make Up For Ever Artist Color Pencil Multi-Use Pencil in Boundless Bisque

As a beauty writer, I'm lucky that I get to test a number of different skin care, makeup, hair, nail and fragrance products for a living. And although a luxury product of any sort will never go unappreciated by me, I’ll let you in on a secret: affordable beauty brands can be just as high-quality. So much so that when I use them, I get just as many compliments as I do with high-end products.

Of course, I understand that sifting through the noise of what feels like hundreds of affordable beauty brands can be a pain. But luckily for you, as editors and writers, we've tried and tested them all. From budget hot brushes and moisturisers to pocket-friendly fragrances and mascaras, we’ve been through the best (and worst) of high-street beauty.

Below, I’ve rounded up 15 of the best budget-friendly beauty brands to try in 2026. The kind that won’t make you regret spending your money, as well as being sure to earn you loads of compliments wherever you go. So if you’re in need of makeup, skincare, hair, nail and fragrance products that are sure to impress without breaking the bank, keep scrolling to discover the 15 best affordable beauty brands, all of which come editor-approved.

Shop the Best Affordable Beauty Brands

1. Best Affordable Skincare Brand - CeraVe
2. Best Affordable Fragrance Brand - Zara
3. Best Affordable Nail Brand - Essie
4. Best Affordable Haircare Brand - L’Oréal Paris
5. Best Affordable Makeup Brand - Maybelline New York

15 Affordable Beauty Brands That Are as Good as Luxury Finds

Best Affordable Skincare Brands

1. CeraVe

New York-based skincare brand CeraVe is one of the most highly recommended brands by dermatologists. Not only does everything in the collection come in at under £30, but as someone with extremely dry and sensitive skin, I’ve never encountered a Cerave product that didn’t impress me. My personal top pick is the face cream with SPF50; it consistently delivers hydration while offering strong protection for warmer weather.

Shop CeraVe:

2. The Ordinary

I love a no-frills skincare brand. The kind that’s easy to understand and use, as well as provide actual results without any of the fluff. And The Ordinary is just that. Effective, clearly labelled skincare, with everything from cleansers to moisturisers. However, the serums are really where the brand shines.

Shop The Ordinary:

3. La Roche Posay

When it comes to sun protection, no one beats La Roche Posay in my opinion. Sitting in the mid-range price point, this French pharmacy favourite provides gentle but effective skincare to suit all skin types. I’ve been using both the Anthelios suncream and Cicaplast baume for years, and I have no plans on stopping.

Shop La Roche Posay:

Best Affordable Fragrance Brands

1. Zara

We’re huge fans of Zara at Who What Wear, from its expensive-looking clothing to its chic accessories; however, the brand's perfume collection is probably its most hidden gem. Filled to the brim with expensive-smelling scents that rival any designer fragrances, I’d definitely recommend giving them a try the next time you’re in the store. But if you’re looking for a safe blind buy, the two I’ve linked below will not disappoint you.

Shop Zara:

2. Le Monde Gourmand

Founded in 2014, Le Monde Gourmand creates deliciously sweet scents that smell as good as any luxury options on the market. My favourite? Miel Bébé, which is a floral honeyed scent that screams spring. However, I’m also very interested in trying out the brand's perfume oil selection, which would be perfect for taking on the go.

Shop Le Monde Gourmand:

3. M&S

Another high-street hero that really delivers on affordable yet high-quality beauty products is Marks & Spencer. I mean, this should come as no surprise considering just how good their clothing, homeware and food selection is, but one section that I think often goes overlooked is the fragrance range. With minimal, expensive-looking packaging, note profiles that rival high-end perfumes and EDPs starting at £16, this is the true definition of a budget beauty buy that genuinely feels designer.

Shop M&S:

Best Affordable Nail Brands

1. Essie

If you read any of our nail content, you’ll know that there’s always an Essie polish of some sort poking around. Providing glossy, salon-like manicures and pedicures without breaking the bank, Essie is my go-to for at-home nail routines. Not to mention that the brand’s shade range is one of the biggest I’ve ever seen.

Shop Essie:

2. Mylee

We’ve tested a lot of at-home gel nail kits between us, but none compare to Mylee in my opinion. Once you’ve invested in the kit (currently £155), it will save you so much on regular salon trips.

Shop Mylee:

3. Sally Hansen

If you’re on your nail health journey like me, then you’ve probably already heard of Sally Hansen. The brand’s iconic Maximum Growth treatment is used by literally all of the women in my family, but the cuticle oil is another hidden gem that I’d highly recommend if you want nails that look and feel healthy on the go.

Shop Sally Hansen:

Best Affordable Haircare Brands

1. L’Oréal Paris

I couldn’t create an affordable beauty edit without mentioning L’Oréal Paris at least once. And it’s the brand's haircare that keeps me coming back. From affordable hair washing sets to oils and serums that are just as good as the more expensive options on the market, I could not recommend the brand enough for those of us with curly and coily hair types.

Shop L’Oréal Paris:

2. Remington

If you want easy-to use hair tools at a pocket-friendly price, Remington comes recommended by editors and consumers alike. They provide great results and high-quality tool despite, the significantly cheaper price point, meaning these tools will last on your vanity for many years to come.

Shop Remington:

3. Revlon

I don’t think I’ve met a single beauty editor who hasn't tried Revlon’s hot brush. But the brand also has a wide range of shampoos, conditioners and hair treatments that are just as worth the hype.

Shop Revlon:

Best Affordable Makeup Brands

1. Maybelline

I have to be honest, I can be a bit of a makeup snob, but Maybelline was my first introduction into affordable beauty that looks and works like a high-end brand. I’ve already gone through four of the brand’s TikTok viral Grippy primer, but the complexion products are also not to be slept on.

Shop Maybelline:

2. e.l.f.

I don’t think I’ve tried an e.l.f. product that I didn’t like yet. From highly pigmented blushes and bronzers to brushes that rival any luxury beauty brand, this brand gets my official stamp of dark-skin-friendly approval.

Shop e.l.f.:

3. Essence

I’ve tested what feels like hundreds of high-end mascaras, but none of them come close to the Essence false-lash effect mascara that I tried for the first time last year. It’s now found itself a permanent place in my makeup bag, and I’m not very excited to see what else this pocket-friendly makeup brand has to offer.

Shop Essence:

Those who know me know that when I say I’m fussy, I mean it—especially when it comes to sale shopping. I’m not someone who falls for hype or buys things just because they’re discounted. Below are nine products currently on sale at Amazon that get my approval, even with my incredibly high standards.

So if you’ve been curious about any of them, this is the perfect moment to try them while the deals last. And if you already own and love them, consider it proof that you have excellent taste.

In my decade working as a beauty editor, I've been lucky enough to try thousands of new beauty products. But even with a beauty cupboard full of skincare products, expensive serums and moisturisers at my disposal, my actual skincare routine is pretty minimal. I've learned the hard way that introducing too many products only ends badly for my sensitive skin and acne-prone complexion. And every dermatologist and skin expert I've spoken to throughout my career has always sung the praises of a streamlined routine consisting of good skincare products. And guess what? My skin is on board with consistency. It might be boring, but it works!

So if I'm adding something to my routine, it's got to be really good. And one product I've trusted for years is Medik8 Crystal Retinal. This iconic Medik8 skincare product is one I'm always recommending to friends who are looking for a retinol serum. However, this formula actually uses retinaldehyde, a form of retinoid that works up to 11 times faster than retinol and is like a skincare silver bullet for just about any and every concern. Reducing spots, fading acne scarring, plumping fine lines and wrinkles, smoothing uneven skin texture and fading pigmentation: there's really nothing this serum can't do.

The best part is that Medik8 Crystal Retinal (was £45, now £36) is currently on sale at Amazon for a generous discount. But if you want to find out more about this award-winning serum, scroll ahead for my full review.

Medik8 Crystal Retinal

The Formula

As I mentioned, what makes this particular serum so special is that it uses retinaldehyde (or retinal for short), which works faster than retinol formulas to plump fine lines and wrinkles, decongest acne-prone complexions, as well as smooth skin texture and fade scarring or pigmentation.

The serum itself is lightweight and non-sticky, absorbing into the skin fast. You apply it after your nightly serums and/or moisturiser. If you're new to retinal (or any retinol or retinoid product), it's advisable to start with strengths 1 or 3 first, building up to applying it once or twice a week in your evening routine. As your skin adjusts, you can increase the frequency to each night, and after you've finished a tube, Medik8 advises you move up to the next strength if you've tolerated the formula well.

What I love most is that Medik8 has incredible clinical trials to back up its products. In an independent trial over 12 weeks, users saw a 20% reduction in the appearance of wrinkles and hyperpigmentation and an 11% inrease in skin firmness. In short, this serum really works, so you can feel confident about investing.

Before and After

My Verdict

I’ve been using Medik8 Crystal Retinal for years (alongside the Medik8 Crystal Retinal Eye Cream, which is also a favourite of mine) and nearly every skin expert I speak to recommends it. I have sensitive skin, and it’s one of the few retinoid products I genuinely trust. What makes it stand out is that whether you’re an experienced retinal user or trying the ingredient for the first time, there are different strengths available to suit your skin. As your skin gradually adapts, you can move up to the next level, building on the skincare benefits as you move onto the next strength.

I started with strength 1 (the lowest, which is designed for sensitive skin and retinal beginners) a few years ago, and have now worked my way up to 6. Since using it, I’ve noticed my rough skin texture becoming smoother and my fine lines beginning to soften. It’s also one of the rare retinoid products that hasn’t caused me any irritation or flaking on my sensitive skin, which is a major plus. It also doesn't upset my acne-prone complexion either. In fact, I find it helps a lot in reducing my breakouts.

I'll then progress onto 10 to build on my results and treat the deeper lines I'm starting to see on my skin. In fact, I recently saw a friend of mine also uses it, and her skin looked incredible. All in all, if there's one retinoid serum I can wholeheartedly recommend that anyone add to their skincare routine, it's this one.

Shop Medik8 Crystal Retinal:

My minimalist aesthetic can be clearly linked back to my mum’s personal style. For as long as I can remember, I’ve watched her create a uniform from capsule pieces, seamlessly bringing together investment buys and smart high street finds, to create an enviable wardrobe. She's always been an expert in balancing high and low buys, and showing me that an expensive look can be achieved with affordable finds. This Amazon Prime Day, these are exactly the kinds of pieces that I'm searching for.

Whilst I spent many years chasing trends and playing with bold fashion statements, I’ve finally settled on refinement and polish as the key moods of my looks, and it’s clearly reflective of hers. Now, we frequently share pieces, borrowing from each other's wardrobes as they’re so harmonious. We’re drawn to elegant silhouettes, lean on classic pieces for instant polish, and take inspiration from the versatility and ease of French dressers. She taught me that a great wardrobe isn’t about single outfits, but about smart pieces that can be switched in and out for endless looks with an elevated feel. Think the kinds of pieces that always look chic, at any age.

As a shopping editor, I've already spent hours searching through the Amazon Prime Day deals. Before I check out, I asked my mum to share her list to get a little extra inspiration. Turns out, they're an almost identical edit of expensive-looking sale buys.

Now, I've rounded up the pieces my mum and I have added to our Amazon wish lists.

Shop the Expensive-Looking Amazon Fashion Buys My Mum and I Both Love:

When Is the Amazon Prime Spring Day Sale?

The Amazon Spring Sale takes place from the 10th to the 16th of March with discounts across beauty, fashion, home, and tech. It’s one of the best seasonal opportunities to pick up wardrobe staples, trending beauty products, and cult favourites for less.

What fashion items are worth shopping during the Amazon Spring Sale?

Spring sales are ideal for refreshing your wardrobe with seasonal staples. Look out for discounts on lightweight dresses, denim, trainers, sandals, knitwear, and transitional jackets. Accessories like handbags, sunglasses, and jewellery are also commonly reduced.

Are designer or premium fashion brands included in the Amazon Spring Sale?

Some premium and contemporary brands do take part, particularly within Amazon’s fashion storefronts. While the biggest discounts tend to be on high-street labels and everyday basics, you can occasionally find deals on designer-adjacent pieces and trending brands.

If you’d told me a few years ago that I could build a chic, timeless capsule wardrobe entirely from Amazon finds, I probably wouldn’t have believed you. Yet here I am, doing exactly that—thanks to the Amazon Spring Sale.

When it comes to building a spring capsule, there are a few key pieces I always start with. A great pair of jeans sits firmly at the top of the list—particularly timeless straight-leg or cigarette styles that channel that effortless ’90s, French-inspired aesthetic. From there, it’s all about layering in versatile staples: simple tees, lightweight cardigans and easy spring jackets that can be thrown on without much thought. Ballet flats naturally earn their place in the mix, as do relaxed linen trousers and effortless dresses you can reach for on busy mornings. And of course, no capsule wardrobe would be complete without a capacious tote—something Amazon, conveniently, does particularly well.

The best part? Every single one of these pieces can currently be found in the Amazon Spring Sale. From best-selling Levi’s jeans to designer-looking handbags that belie their price tags, the retailer’s fashion section is full of surprisingly chic finds. Keep scrolling to shop the pieces I’d use to build the perfect spring capsule wardrobe this Amazon Spring Sale.

Shop The Best Amazon Spring Capsule Wardrobe Picks

When Is the Amazon Prime Spring Day Sale?

The Amazon Spring Sale takes place from the 10th to 16th of March with discounts across beauty, fashion, home, and tech. It’s one of the best seasonal opportunities to pick up wardrobe staples, trending beauty products, and cult favourites for less.

What fashion items are worth shopping during the Amazon Spring Sale?

Spring sales are ideal for refreshing your wardrobe with seasonal staples. Look out for discounts on lightweight dresses, denim, trainers, sandals, knitwear, and transitional jackets. Accessories like handbags, sunglasses, and jewellery are also commonly reduced.

The Amazon 2026 spring sale is here, and there's no better time to refresh your beauty routine for the season ahead. While I'm not one for buying discounted products just for the sake of it, I personally love these sale events as they are a great opportunity to invest in those products you've had your eye on for ages, such as a new LED mask or trending hair tool.

That said, I know how overwhelming the Amazon website can be, and sometimes it can be tricky to find the best beauty deals. Luckily, I'm here to help. I've been spending the start of the week researching what's included in Amazon's spring sale, and trust me, these discounts are not to be missed. With the warmer weather on its way, there's no better time to treat yourself to a new cleanser, a bestselling mascara, a viral hair product or more.

I've tested so many products in the Amazon spring sale.

Below, I've rounded up the beauty editor-approved Amazon spring sale deals that I'll be recommending to all my friends and family, so keep on scrolling to shop my favourites.

22 Best Beauty Deals in the Amazon Spring Sale 2026

• Best Beauty Tool: Shark Glam Sleek Straight Waves & Curls Multi-Styler, was £370, now £270
• Best Skincare Deal: Medik8 Crystal Retinal, was £45, now £36
• Best Haircare Deal: Olaplex Nº7 Bonding Oil, was £30, now £21
• Best Fragrance Deal: Sol de Janeiro Cheirosa 40 Hair & Body Fragrance Mist, was £25, now £21
• Best Makeup Deal: Clinique Almost Lipstick in Black Honey, was £25, now £16

Best Beauty Tool Deals

Best Skincare Deals

Best Haircare Deals

Best Fragrance Deals

Best Makeup Deals

Best Nail Polish Deals

When Is the Amazon Prime Spring Day Sale?

The Amazon Spring Sale takes place from the 10th to 16th of March with discounts across beauty, fashion, home, and tech. It’s one of the best seasonal opportunities to pick up wardrobe staples, trending beauty products, and cult favourites for less.

What Beauty Products Are Usually Discounted During the Amazon Spring Sale?

The sale often includes deals on skincare, haircare, makeup, and beauty tools. Expect discounts on bestselling moisturisers, serums, SPF, hair styling tools, and everyday essentials like cleansers and mascara. It’s also a great time to stock up on viral beauty products and editor-approved favourites

Is the Amazon Spring Sale a Good Time to Buy Beauty Tools?

Yes—beauty tools are often among the best deals. Hair dryers, straighteners, LED masks, cleansing devices, and facial tools frequently see significant discounts during the sale, making it a smart time to invest in higher-ticket beauty tech.

To me, nothing pulls together an outfit quite like an expensive-looking handbag. The final touch of a handbag brings together an entire look, and whilst I appreciate the craftspersonship and quality of a designer handbag as a self-proclaimed bag enthusiast, I take pride in scoping out the affordable finds that have serious designer appeal.

Through my many years working in fashion, I've mastered the skill of hunting down elegant handbags that ooze luxury without the matching price tag. I’m not trying to brag, but I get a lot of compliments on the affordable handbags I own. And there’s nothing quite as enjoyable to me than being able to say, “Thanks, it’s from Amazon”. That’s right, not only are the majority of my designer-looking bags from Amazon, but I also refuse to shop there unless they’re on sale. Now, so many of my favourites are on sale in the Amazon Prime Day sale.

The most recent addition to my collection is the Donnain's genuine leather and suede purses from Amazon, which I snapped up in time for London Fashion Week. I picked up this sleek handbag style in a black leather and a red suede iteration. Between heading to venues in the east of the city to discover niche, up-and-coming designers and walking the streets of the west for ultra-luxury brands, I received what felt like hundreds of compliments on them. In fact, some people even thought it was a designer find. Now, my bag that induces compliments is on sale.

Shop Donnain's Leather Purses

If you, too, want your outfits to look designer and elegant, without breaking the bank, keep scrolling below where I’ve rounded up all of the expensive-looking Amazon handbag buys that I’ve either invested in myself, or that are currently sitting in my wish list waiting for payday.

Keep scrolling to shop the most expensive-looking Amazon handbags in the 2026 Prime Spring sale.

Shop the Most Expensive-Looking Amazon Handbags

When Is the Amazon Prime Spring Day Sale?

The Amazon Spring Sale takes place from the 10th to 16th of March with discounts across beauty, fashion, home, and tech. It’s one of the best seasonal opportunities to pick up wardrobe staples, trending beauty products, and cult favourites for less.

What other fashion items are worth shopping during the Amazon Spring Sale?

Spring sales are ideal for refreshing your wardrobe with seasonal staples. Look out for discounts on lightweight dresses, denim, trainers, sandals, knitwear, and transitional jackets. Accessories like handbags, sunglasses, and jewellery are also commonly reduced.

Are designer or premium fashion brands included in the Amazon Spring Sale?

Some premium and contemporary brands do take part, particularly within Amazon’s fashion storefronts. While the biggest discounts tend to be on high-street labels and everyday basics, you can occasionally find deals on designer-adjacent pieces and trending brands.

As someone who prioritises comfort above almost everything else, I’m always on the hunt for the perfect pair of leggings to wear on those off-duty days. And as a shopping editor, you won’t be surprised to hear I’ve tested my fair share. From luxury pairs with eye-watering price tags to more affordable high-street options, there are very few styles I haven’t tried—which is exactly why Amazon’s viral pair, boasting more than 19,000 glowing reviews, immediately caught my attention.

I’ll admit my expectations weren’t particularly high, but the moment I tried them on I understood the hype. The fabric has that coveted buttery-soft feel and a level of comfort that’s genuinely impressive. They’re cut with a high-rise waist that creates a smooth, streamlined silhouette, while the brand’s Butterluxe fabric is designed to be ultra-soft, stretchy and lightly compressive—meaning they offer support without ever feeling restrictive. In fact, when I compared them to my usual £75 leggings, the Amazon pair came surprisingly close in terms of fit, quality and overall feel.

Even better? They’re currently included in the Amazon Spring Sale, bringing the price down from £30 to just £25—a rare discount on a pair that’s already considered something of a cult favourite. If you’re on the lookout for comfortable, everyday leggings that don’t compromise on quality, these might just be worth adding to your basket. Keep scrolling to shop the pair

Shop Amazon's CRZ YOGA Leggings in the Spring Sale

Shop Amazon's Sinophant Leggings in the Spring Sale

Shop More Amazon Spring Sale Buys

With the sun starting to shine a little brighter and the temperatures increasing by the minute, spring finally feels like it's on the way. Naturally, I'm thinking of transitioning my capsule wardrobe from heavy-duty layers to lighter pieces, and with Amazon's spring sale finally upon us, refreshing my wardrobe for considerably less has never been easier.

Whilst you may automatically associate the Amazon spring sale with a well-priced beauty tool or a great homeware find, you'll be pleased to know that there are also great fashion gems hidden amongst the virtual rails. Particularly around sale time, Amazon is an editor's best-kept secret for expensive-looking pieces; alongside a series of independent brands, you’ll also find plenty of well-known names in the mix, with labels like Levi’s, Tommy Hilfiger and Calvin Klein offering many of their most popular pieces for less.

From 2026's on-trend cigarette jeans to Amazon’s designer-looking bags, the site is currently a treasure trove for premium-looking finds. Keep scrolling to discover the most expensive-looking pieces in Amazon's spring sale.

Shop the Most Expensive-Looking Amazon Spring Sale Buys:

Shop More Amazon Spring Sale Buys:

What Is Amazon Spring Sale?

Amazon Spring Sale is a sale event exclusively for Amazon members and include some of the best deals you'll see on Amazon across the year with offers on top brands and products. Products range from the best of beauty to new-in fashion, with plenty of other savings on tech and homeware too. There are beauty tools we've been wanting to try, health and wellness items for a summer reboot, home appliances for chic spaces, and more great bits and pieces in between.

When Is Amazon Spring Sale 2026?

Amazon Spring Sale is a annual event that runs in March each year. The next sale is on now, having started on Tuesday 10th March 2026 and is set to end on Monday 16th March 2026.

What fashion items are worth shopping during the Amazon Spring Sale?

Spring sales are ideal for refreshing your wardrobe with seasonal staples. Look out for discounts on lightweight dresses, denim, trainers, sandals, knitwear, and transitional jackets. Accessories like handbags, sunglasses, and jewellery are also commonly reduced.

Are designer or premium fashion brands included in the Amazon Spring Sale?

Some premium and contemporary brands do take part, particularly within Amazon’s fashion storefronts. While the biggest discounts tend to be on high-street labels and everyday basics, you can occasionally find deals on designer-adjacent pieces and trending brands.

As a stylist, writer and all-round fashion fanatic with 10 years in the business under my belt, it's safe to say I know a thing or two about clothing and how to care for it, too. From curating my own capsule wardrobe at home to working with precious samples on glitzy photoshoots the world over, I have mastered the art of taking great care of my garments to make sure they are—and remain—in tip-top shape, for now and years to come.

I have many a styling and garment-care trick, tip and hack up my sleeve, and have an arsenal of items I return to day in, day out to keep my clothes, shoes and accessories (and the pieces I work with on set), in their best possible nick. You may have read my guide on how to undertake a wardrobe cleanse, but here, I am about to get down to the nitty-gritty. I'm spilling the tea on my most re-bought clothing-care items; the products I swear by and urge all my fashion friends to invest in, too.

Whether your wardrobe is kitted out in affordable high-street buys, luxury investment pieces, vintage gems, thrifted garments or a healthy mix of all of the above, you're going to want to take note. I believe all items should be loved, adorned, worn and taken care of equally as well, and so these finds will suit every shopper, budget and taste. From nifty fabric shavers to superior lint rollers, chic hangers and portable sewing kits, these are the pieces stylists like me rely on day in, day out.

So scroll on for the best Amazon clothing-care items I routinely re-add to my basket, which will aid you in keeping your clothes and wardrobe in stellar condition, now and forever. Thank me later!

Shop the Amazon Clothing-Care Items I Swear By:

When it comes to the best skincare, haircare and even the best perfume, you can always rely on the French to deliver. Here at Who What Wear UK, we are always going on about our French beauty essentials, as they are just that good. There's something about this relaxed, effortless approach to beauty that no other country has been able to recreate over the years. Whether it's a minimalist makeup look, a simple yet effective skincare routine, or a perfectly undone updo hairstyle, I've made it my mission as a beauty editor to figure out exactly how the Parisians do it.

After years of chatting to French beauty experts and shopping in some of the best French pharmacies, I definitely know a thing or two when it comes to choosing the right products for the job. I know what you're thinking: aren't French beauty products expensive? Plus, how will I get my hands on them in the UK? You'll be delighted to hear that you can currently shop some of the best French beauty products in the Amazon Prime Day sale.

If you didn't know, Amazon stocks some incredible French brands, from La Roche-Posay to Caudalie and Kérastase, and I was delighted to see that my go-to products had all been reduced in the Prime Day beauty deals. If you want to save yourself a trip to Paris, I highly recommend that you keep on scrolling...

The Best Amazon French Beauty Products to Shop in the Prime Day Sale

• Best skincare product: Caudalie Vinoperfect Brightening Dark Spot Serum (£70, now £56)
• Best haircare product: Kérastase Nutritive 8h Magic Night Serum (£50, now £33)
• Best perfume: Lancôme La Vie Est Belle Eau de Parfum (£67, now £47)
• Best body product: L'Occitane Almond Milk Veil (£36, now £26)

Best Amazon French Skincare Products

1. Caudalie Vinoperfect Brightening Dark Spot Serum

2. La Roche-Posay Cicaplast Baume B5+

3. L'Oreal Paris Revitalift Clinical SPF 50+ Invisible UV Fluid

4. A313 Vitamin A Lightweight Face Cream

5. Bioderma Sensibio H2O Micellar Water

6. La Roche-Posay Anthelios UVmune 400 Ultra-Light Invisible Fluid SPF50+

7. L'Oreal Paris Revitalift Hyaluronic Acid Eye Serum

8. Avène Cicalfate+ Repairing Protective Cream

Best Amazon French Haircare Products

9. Kérastase Nutritive 8h Magic Night Serum

10. L'Oreal Paris Elvive Glycolic Gloss Conditioner

11. Kérastase Genesis Hair Serum

Best Amazon French Fragrances

12. Lancôme La Vie Est Belle

13. Clarins Eau Ressourçante Treatment Fragrance

14.  Caudalie Thé des Vignes Fragrance

Best Amazon French Body Products

15. L'Occitane Almond Milk Veil

16. Bioderma Atoderm Shower Oil

17. L'Occitane Almond Delicious Hands Cream

What Is Amazon Prime Day?

Amazon Prime Day is a sale event exclusively for Amazon Prime members and includes some of the best deals you'll see on Amazon across the year, with offers on top brands and products. Products range from the best of beauty to new-in fashion, with plenty of other savings on tech and homeware too. There are beauty tools we've been wanting to try, health and wellness items for a winter reboot, home appliances for chic spaces, and more great bits and pieces in between.

When Is Amazon Prime Day 2025?

Amazon Prime Day is a bi-annual event that runs in July and October each year, with the next event starting on the 7th of October and ending at midnight on the 8th of October.

How to Access Amazon Prime Day:

Amazon Prime Day sales are available to all Amazon Prime members. You can sign up for an Amazon Prime membership here. It's free for 30 days, so you can access all the benefits of the Amazon Prime Day discounts without shelling out a penny (just remember to cancel before the 30 days are up if you don't want to pay the monthly fee going forward).

When Does Amazon Prime Day 2025 End?

The October Amazon Prime Day will run over two days, ending at midnight on the 8th of October.

There’s a point every year when comfort quietly takes priority. The temperature drops, rigid denim starts to feel uninviting (is it ever?), and even the most polished dressers begin reaching for pieces that promise softness first. For many of us, that means one thing: leggings. And this autumn, one pair from Amazon is earning a permanent spot in our rotations.

Usually, I’d reach for my trustee Lululemon pair— the leggings I’ve sworn by for years—but as soon as I heard about Amazon's internet-breaking CRZ Yoga Leggings my interest immediately piqued. Their Butterluxe fabric has that same velvety smoothness usually reserved for premium styles—it’s soft, matte, and slightly brushed, giving it a comforting weight that feels perfect on chilly mornings. The high waistband smooths without digging in (a dream) and, according to more than 18,000 glowing reviews, the fabric stays perfectly opaque even after countless wears and washes.

Now under £30 in the Amazon Prime Day sale, they’ve become a quiet favourite. The muted colour range—think charcoal, deep navy, and espresso brown—makes them endlessly easy to style, while their quality rivals pairs triple the price.

Shop the viral leggings below.

Shop The CRZ Yoga Amazon Leggings

What Is Amazon Prime Day?

Amazon Prime Day is a sale event exclusively for Amazon Prime members and include some of the best deals you'll see on Amazon across the year with offers on top brands and products. Products range from the best of beauty to new-in fashion, with plenty of other savings on tech and homeware too. There are beauty tools we've been wanting to try, health and wellness items for a summer reboot, home appliances for chic spaces, and more great bits and pieces in between.

When Is Amazon Prime Day 2025?

Amazon Prime Day is a bi-annual event that runs in July and October each year, with the next event starting on the 7th of October and ending at midnight on the 8th of October.

How to Access the Amazon Prime Day Sale

Amazon Prime Day sales are available to all Amazon Prime members. You can sign up for an Amazon Prime membership here. It's free for 30 days so you can access all the benefits of the Amazon Prime Day discounts without shelling out a penny (just remember to cancel before the 30 days is up if you don't want to pay the monthly fee going forwards).

When Does Amazon Prime Day 2025 End?

The October Amazon Prime Day will run over two days, ending at midnight on the 8th of October.

Why Trust Us: Fashion

At Who What Wear UK, fashion is our speciality. Our editors have years of industry experience, from reporting on seasonal fashion trends seen at international fashion weeks to working with some of the most recognisable names in fashion. Every item we recommend is carefully selected based on current trends, quality and real-world wearability.

We regularly try pieces ourselves, everything from bestselling jeans to designer shoes, speak to external experts and fashion insiders and stay closely connected to what our readers are searching for. Our advice is grounded in expertise and has to pass our exceptional taste levels—so you can feel confident in every recommendation.

The influx of crisp mornings and browning leaves has declared that autumn is officially underway. Already, our wardrobes are working hard to keep up with the dip in temperatures and sudden showers that accompany the new season. For me, the first glimpse of autumn has demonstrated that there are a few gaps in my capsule wardrobe that need to be filled. Thankfully, the Amazon Prime Day sale event is on, and I’ve found a refined edit of staple pieces that are sure to make autumn dressing that much chicer.

With an array of big-name designers like Levi’s and JW Pei, as well as a host of independent brands, it can take a long time to explore the wide range of deals on offer today, but that’s where I come in. I’ve taken the time to scroll through the hundreds of offers available right now, bringing my shopping expertise, thanks to almost a decade in the fashion industry, to handpick the most hard-working additions to our capsule wardrobes. A few pieces aren't sale buys, but their affordable prices make them worthy of inclusion in this capsule edit. Think basics that will serve your wardrobe over various months, expensive-looking styles with an affordable edge, and reliable pieces that come back every season, making them worthwhile additions to snap up right now.

To save you endless scrolling, you can find my edit of the best capsule wardrobe finds in the October Amazon Prime Day sale below!

Shop My Amazon Prime Day Sale Winter Capsule Wardrobe

What Is Amazon Prime Day?

Amazon Prime Day is a sale event exclusively for Amazon Prime members and include some of the best deals you'll see on Amazon across the year with offers on top brands and products. Products range from the best of beauty to new-in fashion, with plenty of other savings on tech and homeware too. There are beauty tools we've been wanting to try, health and wellness items for a summer reboot, home appliances for chic spaces, and more great bits and pieces in between.

When Is Amazon Prime Day 2025?

Amazon Prime Day is a bi-annual event that runs in July and October each year, with the next event starting on the 7th of October and ending at midnight on the 8th of October.

How to Access the Amazon Prime Day Sale

Amazon Prime Day sales are available to all Amazon Prime members. You can sign up for an Amazon Prime membership here. It's free for 30 days so you can access all the benefits of the Amazon Prime Day discounts without shelling out a penny (just remember to cancel before the 30 days is up if you don't want to pay the monthly fee going forwards).

When Does Amazon Prime Day 2025 End?

The October Amazon Prime Day will run over two days, ending at midnight on the 8th of October.

As a shopping editor, I've spent the past two days scanning through thousands of deals in order to curate the most refined selection of worthwhile discounts so you don't have to. Already, our editors have picked out their wish list buys, deep-dived into standout beauty cabinet deals and celebrated a selection of tech that can be snapped up for less right now. Along the way, I found myself absent-mindedly saving a selection of dresses that aren't on sale to my Amazon wish list to scroll through later. In turn, I've curated a refined edit of great summer dresses that may not have a discount in the Prime Day Sale, but I'd happily pay full price for.

Finding expensive-looking buys on Amazon takes patience and a touch of insider knowledge. After years of covering Amazon buys, I'm well acquainted with the brands that I know do premium design really well, and when curating a summer wardrobe, that's where I head first.

Two such brands are Amazon's own The Drop and a smaller label, Grace Karin, which consistently deliver on elevated fashion buys. I also recently discovered Grecerelle, who has a plethora of sunny day dresses in pretty shades and neutrals to see you through the warmest days. With another heatwave underway and plenty more sunshine to come, dresses are at the forefront of my mind, and top of my shopping list. My requirements for any great dress are a polished look, throw-on silhouette and elevated details that set it apart. Every single one of these dresses ticks all the boxes.

Keep scrolling to explore the best dresses from Amazon.

Shop the Most Expensive-Looking Dresses on Amazon Right Now

Every now and then, a product comes along that quietly takes over the internet. Enter: the Sinophant High-Waisted Leggings. With over 75,000 glowing reviews and an under-£10 price tag (yes, really), these leggings have gone viral thanks to their ultra-soft, second-skin feel and flattering high-waisted fit. The best part? They're now on sale for under £7 this Amazon Prime Day.

So, what makes these leggings so special? For starters, they tick every box: ultra-stretchy but supportive, smoothing without squeezing, and made from a lightweight fabric that somehow manages to be both breathable and opaque. One shopper called them “so soft it’s scary,” while another claimed, “They’re better quality than a pair I paid triple the price for.” And unlike many budget leggings that promise a flattering fit but don’t deliver, these stay high-waisted, don’t roll, and offer a seamless silhouette that works just as well for the gym as it does for lounging or running errands.

In a sea of overpriced activewear, the Sinophant leggings stand out for a simple reason: they do exactly what you want them to. Just a soft, flattering fit that people genuinely love. Whether you're wearing them to a workout or just pairing them with a hoodie for a lazy Sunday errand, they’re the kind of piece you reach for again and again. Now that they’re on sale for £7, there’s never been a better excuse to try them.

Shop Amazon's Sinophant Leggings

Shop More Amazon Sale Leggings

With bright sunshine and high-temperature days, summer is in full swing. Already, we've found our summer capsule wardrobes working hard to navigate the influx of heatwaves and sudden showers, and if you're like me, you may have already found a few gaps where staple pieces should be. Lucky for us, there are still a few months of sunshine ahead, and Amazon has just launched its Prime Day sale, so we can now build our summer capsule wardrobes for less.

Heading into Prime Day, I already had a few things on my wish list that I'm hoping to tick off. Aside from the beauty tools and skincare buys that I've already managed to secure, Amazon is an editor's best-kept secret when looking for expensive-looking pieces with affordable price tags. Alongside a series of independent brands, you'll find well-known names like Levi's and JW Pei that make putting together a sleek summer edit that much easier.

With another series of scorching hot days on the horizon, my first stop was finding a great dress, and I'm pleased to share that I found a few standout options that I expect to sell out quickly. As it's the last day of the Amazon Prime Day Sale, I'd move quickly to make the most of these savings before it ends.

Keep scrolling to shop my Amazon Prime Day Sale summer capsule wardrobe.

Shop My Amazon Prime Day Sale Summer Capsule Wardrobe

What Is Amazon Prime Day?

Amazon Prime Day is a sale event exclusively for Amazon Prime members and include some of the best deals you'll see on Amazon across the year with offers on top brands and products. Products range from the best of beauty to new-in fashion, with plenty of other savings on tech and homeware too. There are beauty tools we've been wanting to try, health and wellness items for a summer reboot, home appliances for chic spaces, and more great bits and pieces in between.

When Is Amazon Prime Day 2025?

Amazon Prime Day is a bi-annual event that runs in July and October each year. The next sale is on now, having started on Tuesday 8th July 2025 and is set to end on Friday 11th July 2025. This makes July 2025's Amazon Prime Day sale one of the longest-running in the brand's history.

How to Access Amazon Prime Day:

Amazon Prime Day sales are available to all Amazon Prime members. You can sign up for an Amazon Prime membership here. It's free for 30 days so you can access all the benefits of the Amazon Prime Day discounts without shelling out a penny (just remember to cancel before the 30 days is up if you don't want to pay the monthly fee going forward).

When Does Amazon Prime Day 2025 End?

For the first time, July's Amazon Prime Day 2025 sale lasts four days and will end at midnight on Friday 11th July 2025, though some deals and offers may end sooner.

Sienna Miller has long been admired for her laid-back beauty and perfect skin that looks effortlessly luminous. So—it's safe to say it raised more than a few eyebrows when the actor recently mentioned that she swears by A313, a thick, pharmacy-grade retinoid cream quietly beloved in beauty circles. It's a no-frills French formula, housed in an old-school metal tube, and while it doesn’t come with glossy packaging or a buzzy brand campaign, it’s earned cult status for a reason.

Unlike harsher prescription retinoids, A313 uses a blend of vitamin A derivatives that gently nudge the skin into glowier, smoother territory without causing chaos in the process. Miller described it as a tip passed along by a friend—Alexa Chung, no less—and noted how effective it is despite its humble price tag. It’s exactly the kind of product that’s easy to overlook until you hear someone like Miller casually name-drop it as part of her routine.

Right now, A313 is on Amazon for just under £13 this Amazon Prime Day, which is a fraction of what you’d pay for a glossy retinol serum with similar results. But part of the charm is that it doesn’t pretend to be fancy—it’s more of a beauty editor and off-duty model secret that’s been quietly passed around for years. The kind of product you don’t necessarily show off on your shelf, but never let yourself run out of.

Keep scrolling to shop below.

Shop A313 Retinol on Amazon Prime Day

Shop More French Pharmacy Favourites

What Is Amazon Prime Day?

Amazon Prime Day is a sale event exclusively for Amazon Prime members and include some of the best deals you'll see on Amazon across the year with offers on top brands and products. Products range from the best of beauty to new-in fashion, with plenty of other savings on tech and homeware too. There are beauty tools we've been wanting to try, health and wellness items for a summer reboot, home appliances for chic spaces, and more great bits and pieces in between.

When Is Amazon Prime Day 2025?

Amazon Prime Day is a bi-annual event that runs in July and October each year. The next sale is on now, having started on Tuesday 8th July 2025 and is set to end on Friday 11th July 2025. This makes July 2025's Amazon Prime Day sale one of the longest-running in the brand's history.

How to Access the Amazon Prime Day Sale

Amazon Prime Day sales are available to all Amazon Prime members. You can sign up for an Amazon Prime membership here. It's free for 30 days so you can access all the benefits of the Amazon Prime Day discounts without shelling out a penny (just remember to cancel before the 30 days is up if you don't want to pay the monthly fee going forwards).

As a beauty director, I consider it my duty to ensure the masses are armed with all of the information they require before stepping into the daunting territory of sales, and this is truer than ever when it comes to the Amazon Prime Day sale. You see, shopping for beauty products can feel overwhelming, particularly when the offering is as vast as it is on Amazon.

When it comes to beauty products, it's all too easy to be lured in by big discounts, and I want to make sure no one makes a wrong turn today. So, before you even think about bashing "Amazon Prime Day beauty deals" into your search bar and frantically adding every enticing beauty product you see to basket, I want you to take a breath, remember it's not that deep and relax in the knowledge that our editors have got you covered. There's no need for mistakes to be made today, and no need for time to be wasted.

Luckily for you, team Who What Wear UK is made up of editors whose job it is to scroll and shop. We know every hack, trick and game in the book to ensure we're selecting only the very best products. On top of this, our Who What Wear UK beauty team are experts in beauty products—from beauty tools such as LED masks and hair straighteners to mascara and shampoo, we know what's worth the money, what's a waste of time and, critically, when a deal is really worth your attention.

So, I've asked the entire Who What Wear team to bring you the very best Amazon Prime Day beauty deals so that you don't have to stress—you're welcome.

Best Amazon Prime Day 2025 Beauty Deals

• Best Skincare Deal: Elemis Pro-Collagen Cleansing Balm (was £49, now £35)
• Best Skin Tools Deal: CurrentBody Skin LED Light Therapy Mask: Series 2 (was £400, now £360)
• Best Hair Tools Deal: ghd Platinum+ Hair Straightener (was £239, now £144)
• Best Haircare Deal: Olaplex No. 3 Hair Perfector (was £28, now £18)
• Best Hair Stying Deal: Color Wow Dream Coat Supernatural Spray (was £27, now £16)
• Best Makeup Deal: Maybelline Lash Sensational Sky High Mascara (was £13, now £6)
• Best Body Deal: St Tropez Self Tan Express Mousse (was £33, now £12)
• Best Perfume Deal: Ouai Hair & Body Mist St Barts (was £26, now £21)

What Is Amazon Prime Day?

This year, Amazon Prime Day is a four-day sale event exclusively for Amazon Prime members. The sales range from the best of beauty to new in fashion, with plenty of other savings on tech and homeware. There are hair tools we've been wanting to try, health and wellness items for a summer reboot, home appliances (a couple of the team are in the process of moving) and bits and pieces in between.

When Is Amazon Prime Day 2025?

Amazon Prime Day is a bi-annual event that runs in July and October each year. This year, the July event is running from 8 July to 11 July.

How to Access Amazon Prime Day

Amazon Prime Day sales are available to all Amazon Prime members. You can sign up for an Amazon Prime membership here. It's free for 30 days so you can access all the benefits of the Amazon Prime Day discounts without shelling out a penny (just remember to cancel before the 30 days is up if you don't want to pay the monthly fee going forward).

When Does Amazon Prime Day 2025 End?

For the first time, Prime Day will run for four days and end at midnight on 11 July.

Dyson Airwrap i.d. (was £480, now £400)

I'm kicking things off with something truly mind-blowing, here. Consider this a PSA: the Dyson Airwrap is in the Prime Day sale! This, truly, never happens. And it's not just the Airwrap, by the way, it's the Airwrap i.d., a later iteration of the classic that utilises top-notch technology to make sure you're getting the most out of your bouncy blow. As a beauty director, the Airwrap is easily my most asked-after product, and I can't believe I'm saying this but it's actually £80 off. I don't imagine this will be staying in stock for very long.

Ouai Hair & Body Mist in St. Barts (was £26, now £21)

Anyone who knows me will tell you that I'm a luxury beauty girl through and through, but trust me when I say this body mist is probably the best summer perfume in my entire perfume collection. It smells like tropical beaches, coconut cocktails and exotic flowers. Whenever I spritz it, I am flooded with compliments

Maybelline Lash Sensational Sky High Mascara (was £13, now £6)

I stand by the fact that no one needs to spend big on mascara. In fact, my favourite mascaras of all time are all under £15 each, and this one is top of the list. It lengthens lashes like you wouldn't believe, gives them unrivalled lift and possesses a blacker-than-black finish. Whenever I wear Sky High, I find myself double-taking in the mirror—it's that good. And for £6, I'm stocking up.

Elemis Pro-Collagen Cleansing Balm (was £49, now £35)

The original cleansing balm that, truthfully, will never be beaten, Elemis Pro-Collagen Cleansing Balm is a pricy skincare product, but one that I am always willing to part with the cash for. Believe me, this £12 discount is not to be sniffed at. It melts away makeup and grime in seconds, leaves skin pillowy soft and is basically a spa in a jar. You can't go wrong.

Beauty of Joseon Relief Sun Rice + Probiotics SPF50+ (was £17, now £11)

If you're yet to hear of this facial sunscreen, let me explain. Beauty of Joseon is a K-Beauty skincare brand that is absolutely adore by beauty editors and insiders—it's one of those if you know, you know brands. This lightweight but hydrating SPF has basically been the product of the summer.

TheraFace PRO Microcurrent Facial Device (Was £375, Now £249)

I've been keeping an eye on all the best beauty tools in the Amazon Prime Day sale and this deal from TheraBody is too good to miss. With an impressive eight different technologies in one device, it helps to lift, sculpt and boost collagen production. It uses microcurrent and LED (including red, blue and near-infrared lights), which if bought separately would cost hundreds of pounds, so this is an incredible deal if you want to supercharge your at-home skincare routine.

GHD Chronos Max (was £299, now £190)

I've tried and tested every single GHD hair straightener there is, but this model is by far my favourite and so I can't not rave about this very generous discount. The Max model features wider plates compared to the original, which not only makes it easier to straighten your hair if you have long, thick or curly lengths, but it will cut your styling time in half. One pass leaves my thick, wavy hair smooth, sleek and frizz-free. Whenever I've bought GHD hair tools, they maintain their performance for years, so if you're in the market for a new hair straightener, this makes for a very smart investment.

La Roche-Posay Cicaplast Baume B5+ (was £20, now £13)

I've recently run out of my Cicaplast Baume B5+, so I'm stocking up on a couple of these while it's on sale. It's a French pharmacy skincare staple and has so many uses, from soothing irritated skin and healing, you can use it for basically any skin concern. As someone with sensitive skin, I go through tubes of the stuff, but perhaps my favourite way to use it is by applying a thick layer overnight. In the morning, my skin always look plumped and glassy.


L'Oreal Paris Lash Paradise Big Deal Mascara (was £13, now £8)

When I first tried the L'Oréal Paris Big Deal Mascara, my friends genuinely thought I'd just gotten lash extensions (seriously, take a look at the before and after pictures). It creates dramatic length, definition and a generous curl that holds all day. It's already a steal at £13, but the Amazon Prime Day discount makes it all the sweeter. Try it and I promise it might just become your new favourite mascara.

Color Wow Dream Coat Supernatural Spray (was £27, now £16)

Yes, I can confirm that the TikTok hype around Colorwow's Dream Coat is totally valid. This spray can be used on damp hair before blow-drying to create a waterproof shield to make your hair humidity- and rain-proof. It leaves my frizz-prone hair sleek and with a mirror-like shine that is unmatched. Plus, it lasts in between shampoos, so you only need to apply it once a week to reap the benefits. There is also a version for curly hair and an extra-strength version (which are also in the Amazon Prime Day sale) to work across different hair types.

OPI Funny Bunny Nail Polish (was £12.50, now £9)

Hi, managing editor Poppy here! I couldn't not jump in to share that one of my all-time favourite products is in the sale today... It’s become a bit of a running joke in the Who What Wear UK office that I am the biggest fan in the country of OPI’s Funny Bunny nail polish, and that’s saying something, as I’m pretty sure everyone I’ve ever mentioned it to also loves it. Why? It’s hailed as the perfect barely-there milky hue; not quite a bright white (of which I am not a fan) and not a nude (which doesn’t feel right for my skin tone, especially in winter when I am on the pale side), it sits perfectly between the two as the ultimate minimalist mani. It’s not transparent, although I do always do three coats, works perfectly for a mani at home or at the salon (there’s a gel version!) and always lasts much longer than any of my other polishes. Now, if I am honest, I do normally get my Funny Bunny mani at my local salon, but with the polish on sale this Amazon Prime Day, I couldn’t pass up the opportunity to stock up for my at-home stash! It might only be a small saving, but if you wear it as much as I do, it’s worth it. Every penny counts, people!

Gatineau Golden Glow Gradual Tanner (was £36, now £29.44)

Before I log off... I thought I’d already lucked out with my Funny Bunny, but it turns out the Prime Day gods are really looking out for me, as I just spotted my favourite tanning product is in the sale too! What are the chances? If you’ve never tried Gatineau’s gradual tan and love a natural-looking bronzed glow, where have you been?! It’s hands-down the best gradual tanner I’ve ever used. In fact, it's so good, it even won Best Body Tanner in our Next in Beauty Awards last year. It’s rarely discounted, so you better believe I’ve stocked up this morning!

Foreo Luna 3 Cleaning Brush ( was £209, now £84)

Hi guys, Junior Fashion Editor Imani here! When I saw the FOREO Luna 3 cleansing brush was in the Amazon sale, I had no choice but to run and tell you about it. I live and die by this brush. Growing up, I suffered (and still suffer) from severe hormonal acne, and to make matters worse, I have incredibly oily skin. For years, I tried countless products, but none seemed to truly cleanse my skin in the way I needed them to in order to prevent breakouts, that is, until I stumbled upon my first FOREO. With a battery life that lasts for months and 16 different pulsation intensities, it’s so easy to find the rhythm that works for your skin, just squeeze on your favourite cleanser and enjoy. I know this product does fall on the pricer side, even with the Amazon Prime Day discount, but if you’re looking for a worthwhile facial tool that does what it says on the tin, I highly recommend this!

La Roche-Posay Anthelios UVMune 400 Ultra-Light Invisible Fluid (was £20, now £12)

I’ve tried my fair share of sunscreens over the years and the idea of the UV index and the long-term damage it can cause has always left me slightly on edge. A necessary note is that I’m also a bit of a baby when it comes to creams. The sensation of thick, heavy lotions makes me want to run straight to the shower. However, a few years ago, I stumbled across the La Roche-Posay Anthelios Ultra-Light, and I haven’t looked. Its ultra-fine formulation glides on the skin with ease, blending within seconds and leaving no white cast, which is essential, especially when using SPF on melanated skin. At £13, with the Amazon Prime Day discount, it’s the lowest I’ve seen in a while, and trust me, it's worth every penny.

Hi, junior beauty editor Grace Lindsay here! I have been so impressed with the beauty deals in the Amazon Prime Day sale this year and have shared lots of my editor picks below.

Maybelline Instant Anti-Age Eraser Eye (Was £10, Now £5)

This is one of the first concealers I ever bought, and I’ve been using it for well over ten years now. The sponge applicator makes covering my dark under-eye circles quick and easy, and the formula itself is truly unmatched.

Dyson Airstrait™ Straightener (Was £450, Now £360)

Next up is the Dyson Airstrait Straightener. Dyson products are hardly ever discounted, so I was super impressed to see this in the sale. What I love about this product is that it totally streamlines my hair care routine. I can dry and straighten my hair at the same time and my hair looks so smooth after using. I’m not sure I could ever be without it now.

Olaplex No. 7 Bonding Oil (Was £28, Now £19)

Speaking of hair care routines, this Olaplex oil is another staple of mine. It makes my ends impossibly soft, adds serious shine and even tames those annoying flyaways. A little bit goes a long way, meaning this pot will last you ages.

Lancôme La Vie Est Belle Eau de Parfum & Génifique Serum Bundle (was £125, now £88)

If you want an everyday fragrance that will always earn you compliments, then look no further than this Lancôme scent. Both my mum and I are hooked on this sweet, floral fragrance, and when I saw that this deal also came with a Lancôme Génifique Serum, I practically ran to checkout.

CurrentBody Skin LED Light Therapy Mask: Series 2 (Was £400, Now £360)

Ok, I had to jump in again to spotlight this CurrentBody LED mask deal. This is hands down one of the best LED masks I’ve ever tried. The flexible silicone means that it’s super comfortable to wear, it’s so simple to use and the combination of red and near-infrared light works to stimulate the skin's natural rejuvenation process to leave you with a glowing complexion. From the looks of it, this deal isn’t just for Amazon Prime customers, so I do not doubt that it will sell out in record time.

Hi everyone, editorial assistant Brittany here! I just had to jump on to tell you that some of my holy grail makeup and skincare products are currently on sale for Prime Day.

Maybelline The Grippy Serum Primer (Was £11, Now £5)

After months of seeing this primer pop up on my TikTok FYP, I finally decided to give it a try. And trust me when I tell you that it did not disappoint. I've tried it under skin tints, as well as both matte and dewy foundations and it works beautifully under them all. This was obviously meant to go under makeup, but it's so hydrating and plumping (it's infused with 2% niacinamide and glycerin) that I've started to use it as skin care on those non-makeup days as well!

Urban Decay All Nighter Makeup Setting Spray (Was £30, Now £20)

Working in beauty, I've tried a number of different setting sprays over the years, but I always return to Urban Decay's All Nighter setting spray. It's one of the only formulas on the market that locks in my makeup for all everyday wear without drying out my skin. There's also no notable fragrance, which is often hard to find with long-wear setting mists.

Caudalie Vinoperfect Brightening Dark Spot Serum (Was £52, Now £42)

As someone with sensitive skin, I spent a very long time looking for a vitamin C serum that doesn't irritate my skin. Luckily for me, one of my fellow editors recommended Caudalie's Vinoperfect brightening serum as an alternative, and I've been hooked ever since. Using Viniferine, an ingredient that's said to be up to 62X more effective than vitamin C, I've been able to reduce the dark spots without suffering from the irritation I used to get on my face. If you also have sensitive skin, I'd recommend giving this gentle formula a try.

Kérastase Genesis Nourishing & Fortifying Leave-In Conditioner (Was £50, Now £29)

I straighten and blow-dry my hair a lot, so it's important for me to use a serum that can help repair and combat any signs of heat damage. Kérastase's Genesis hair serum uses aminexil, ginger Root, and caffeine to stimulate the roots and slow down hair loss caused by things like hair tools as well as natural causes. I saw results almost instantly when I tried this, not to mention it makes my hair smell amazing.

GHD Duet Style 2-in-1 Hot Air Styler, (Was £379, Now £243)

Hi, I am back as I've spotted another incredible deal on a go-to hair tool of mine! The GHD Duet Style is currently reduced in the Amazon Prime Day sale, and I will be telling all of my friends about this deal. This is another great tool for streamlining your haircare routine, as it dries and straightens the hair at the same time. Plus, it features a "shine shot" function to give you a salon-worthy finish.

Live from my desk in London, SEO writer Ava Gilchrist here to report on what is arguably the shopping Olympics: Amazon Prime Day. I’ve been after some hard-working beauty essentials that I’ve been meaning to stock up on, so keep scrolling through for the skin savours, hair wonders and nail staples that I’ve bought in the sale period.

Living Proof Perfect Hair Day Dry Shampoo (Was £25, Now £17)

Dry shampoo is a non-negotiable for me. After picking up Pilates, I’ve sworn by it to gently cleanse and deodorise my scalp between hair wash days. I’ve tried so many, but the one I swear by is Living Proof’s Perfect Hair Day. A spritz of this aerosol will go so far, and with a full-size bottle over 30% off, it’s a no-brainer add-to-cart in my opinion. Jennifer Aniston also used this product for years, so if you want A-lister locks on a budget, you really can’t look past this oil-eliminating spray.

COSRX Advanced Snail 96 Mucin Power Essence (Was £23.99, Now £11.50)

I don’t tend to buy into beauty trends. But the one “fad” that piqued my interest is the COSRX Advanced Snail Mucin Power Essence. One bottle reportedly sells every 20 seconds, and stars like Emily Ratajkowski swear by it, so the endorsements speak for themselves. Senior Shopping Editor, Marina Avraam calls it an “injection of hydration”, so I know that these co-signs are valid. And with 50% percent off, I’d be foolish not to pick this one up. Glass skin awaits!

Mylee 5 in 1 Builder Base Strengthening Gel (Was £14.99, Now £10.39)

Ask anyone who regularly gets a manicure and they’ll tell you they swear by BIAB. Builder gel strengthens and improves the overall health of your nails while still giving you that glossy, polished effect that we all love. Nail technicians and beauty experts swear by Mylee. You will need to cure it under a UV lamp, so I’m stocking up on my favourite shades to take to my next appointment.

Shark SmoothStyle Heated Brush and Comb (Was £99.99, Now £49.49)

Let me put you onto something; when it comes to hot tools that suit frizzy and curly hair types, the Shark SmoothStyle is one of the best there is. My hair rivals Hermione Granger for the amount of thickness, and I find just a brush through with this device is all I need to tame and smooth. Given it’s now half the price, now’s the time to try it for yourself. My before and after pictures speak for themselves…

Senior shopping editor Marina, and seasoned sale sleuth here! When it comes to deal days, Amazon Prime Day is my Super Bowl, and after years of covering it, I’ve become something of an expert at spotting the true gems. This year’s Prime Day beauty deals are next-level, and narrowing them down was no easy feat. Keep scrolling for my handpicked favourites — the absolute best of the best.

It Cosmetics Your Skin But Better CC+ Cream Nude Glow (Was £39, Now £28)

This CC Cream is like makeup and skincare combining in to one perfect formula. I swipe it on and instantly feel that signature ‘your skin, but better’ magic—full coverage that still feels weightless, and it blurs pores in seconds. Infused with niacinamide and hyaluronic acid, it hydrates and refines while protecting with SPF (yes, please). It never cakes, even after a full day’s hustle in unpredictable UK weather. Truly, my complexion’s best friend.

Weleda Skin Food, Dry Skin Moisturiser (Was £12, Now £9)

Whenever my skin’s feeling parched, dull, or just in need of a hug, I reach for this. Weleda Skin Food is like a cosy jumper for my face—ultra-rich, gloriously herbal-scented, and honestly a saviour in winter. I smooth it on at night as a hydrating mask or tap it on my cheekbones for a dewy glow during the day. It’s been around for a century, and now I know why.

Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant (Was £35, Now £28)